THE DELIVERABLES
A SURREALIST FILM FESTIVAL
PROJECT OVERVIEW
WAKING
meagan floris
visual systems 2 fall 2020
VISUAL SYSTEMS 2 | FALL 2020
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WAKING ILLUSIONS
ANDRÉ BRETON
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“ THE IMAGINARY IS WHAT TENDS TO BECOME REAL.” –andrÉ breton
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WAKING ILLUSIONS
THE ARTISTS LUIS BUÑUEL
SALVADOR DALÍ
GERMAINE DULAC
MAN RAY
Un Chien Andalou (1929) L’Age d’Or (1930) Land Without Bread (1933) Gran Casino (1947) The Great Madcap (1949) Los Olvidados (1950) Susana (1951) Daughter of Deceit (1951) Mexican Bus Ride (1952) A Woman Without Love (1952) El Bruto (1953) Él (1953) Illusion Travels by Streetcar (1954) Wuthering Heights (1954) Robinson Crusoe (1954) The River and Death (1955) Cela s’appelle l’aurore (1956) Death in the Garden (1956) Nazarín (1959) La Fièvre Monte à El Pao (1959) The Young One (1960) Viridiana (1961) The Exterminating Angel (1962) Diary of a Chambermaid (1964) Simon of the Desert (1965) Belle de Jour (1967) The Milky Way (1969) Tristana (1970) The Discreet Charm of the Bourgeoisie (1972) The Phantom of Liberty (1974) That Obscure Object of Desire (1977)
Un Chien Andalou (1929) L’Age d’Or (1930) Spellbound (1945) Destino (1946 / 2003)
Les soeurs ennemies (1915) Venus Victrix (1917) Mysterious George (1917) Âmes de fous (1918) France (1918) The Cigarette (1919) Le bonheur des autres (1919) Malencontre (1920) Spanish Fiesta (1920) La belle dame sans merci (1921) La mort du soleil (1922) Werther (1922) The Smiling Madame Beudet (1923) Gossette (1923) Heart of an Actress (1924) The Devil in the City (1925) The Madness of the Valiants (1926) Antoinette Sabrier (1927) l’histoire (1927) L’invitation au voyage (1927) The Seashell and the Clergyman (1928) Princesse Mandane (1928) Themes and Variations (1928) La germination d’un haricot (1928) Celles qui s’en font (1928) Danses espagnoles (1928) Arabesque (1929) Je n’ai plus rien (1934) Le retour à la vie (1936)
Ballet mécanique (1924) Emak-Bakia (1926) Anemic Cinema (1926) The Starfish (1927) The Mysteries of the Chateau de De (1928) Paris express (1928) Paris la belle (1929)
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LUIS BUÑUEL
GERMAINE DULAC
SALVADOR DALÍ
MAN RAY
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WAKING ILLUSIONS
L’Age d’Or
AGE OF GOLD LUIS BUÑUEL
salvador dalÍ
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Un Chien Andalou
AN ANDALUSIAN DOG LUIS BUÑUEL salvador dalÍ
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Anémic Cinéma
ANEMIC CINEMA MAN RAY
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Les Mystères du Château de Dé
THE MYSTERIES OF salvador dalÍ THE CHATEAU OF DICE MAN RAY
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La Coquille et le clerg yman
THE SEASHELL AND THE CLERGYMAN GERMAINE DULAC
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L’Étoile de mer
THE STARFISH MAN RAY
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DESIGN BRIEF THREAD The thread was developed as a guiding star for decisions surrounding the festival.
A
Reflecting the irrationality of the unconscious B mind, unassuming status quo characters suddenly C forfeit their will and society's expected behavior D to experience an absurd yet unabridged reality. A what is the trigger
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B who is involved
C what happens
D what is the end result
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LOCATION & DATE
ADDITIONAL EVENTS
November 1–15 2024 Museum of Modern Art, New York
The festival to run along a surrealism exhibit at the MoMA.
L’age d’Or by Buñuel and Dalí was banned after it’s first showing in 1930.
Considering the complexity surrounding Surrealism, a panel would take place with notable curators and historians providing insights to surrealism.
November 15, 1979 marks the date the film was released from its ban and had it’s first legal U.S. premiere in San Francisco.
POSITIONING
AUDIENCE
45 years after the first legal American showing of one of the more socially shocking Surrealist films, L’age d’Or, this festival celebrates the height of early Surrealist films from 1926-1930.
Those who want to unlock their subconscious reality.
The goal of the festivals are to: – highlight the objectives of the Surrealist filmmakers and artists – celebrate the MoMA’s celebration and participation in Surrealist art – recreate the shocking experience the original viewers had
Those who question the norm and find joy in the obscure.
Those who like art history and want to learn about a less well-known medium of Surrealist art.
Those who celebrate the strange, the unconventional, and the unexplainable.
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WAKING ILLUSIONS
NAMING WAKING ILLUSIONS
TITLE
After a throughout exploration of keywords, a list of 50+ titles and subtitles were drafted. The chosen title, Waking Illusions, was inspired from a phrase from the Surrealist Manifesto penned by André Breton.
For, at least from man's birth to his death, thought presents no solution of continuity; the sum of dreaming moments - even taking into consideration pure dream alone, that of sleep - is from the point of view of time no less than the sum of moments of reality, which we shall confine to waking moments.
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Degree of Conscious Super Reality The State of the Asle Pretty Picture The Madness in The House The Lost Data of the A Sleeper’s Episodes Reign of Logic The Mind’s Familiar Liberated Madness Thought In the Abse Into the Mist A Dreams Omnipote A Complete Mind The Play of Thought Unsound Logic Mind The Real Dismantled Sense Don’t Mind Me The Conformist Mind Stroll The Way into The Mind Non Sense / Not Sen New Waters Sensefull Rejected Reality A Dormant Reality The Mind and Elsewhere Night Vision The Awakened Sleeper Avoid Returned Competition Sleep Visions The State of the Unr It’s All In Your Head Into and Out of One’s Mind A Comatose Reality Dreamscapes A Sleepers Reality The Boundaries of th The Mad Sleeper Crossing the Minds L Idle Minds The Parenthesis of th The Waking Mind The Mind at Large Slumbering Madness The Full Rein of the Over the Reign of Reality Mercy of The Subconscious Waking Illusions Bedtime Stories Without Will
THE DELIVERABLES
SUBTITLE
sness eep e Mind s r Mysteries ence of Control ence t
nse
Exploring the subconscious with surrealist film Expanding reality with surrealist film Surrealism in the form of film Experience the unreal of surrealist film Unlocking the subconscious mind with surrealist film Surrealism and the rule breakers of film Surrealist filmmakers and the explorations of our mind Films that replicate the inner-workings of the subconscious mind Films that dispense tradition in favor of the bizzare Surrealism film and the voyage to the subconscious Delve into the complexities of the subconscious and the celebration of irrationality with the films of surrealist artists.
real
Exploring the blurred boundaries of the subconscious and conscious in the films of surrealist artists.
he Mind's Eye Lines he Mind
Unlock the realities of the subconscious with the unorthodox surrealist filmmakers.
Mind
Delve into the blurred boundaries of the subconscious and the celebratations of irrationality in the films of surrealist artists.
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LOGO EXPLORATIONS Inspired by the tactile practices of surrealists and dada artists, I started the logo process by leaning into the unpredictable and experimental. By playing with simple supplies around my apartment, I tested the possibilities that can arise via chance and serendipity. From a practical standpoint, many of the explorations cannot pass as legible and scalable logos, but after reining in the experimentation I landed on a logo that had a tactile quality yet was still practical.
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FINAL LOGO The final logo reflects the cut paper system inspired by dada artists. By taking a rather rigid and orderly typeface such as DIN condensed and breaking its form, it symbolized how our subconscious contorts our reality.
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IMAGE CREATION Knowing that a solid set of abstract imagery would be vital to representing surrealism, I took portraits of my husband (and sourced other subjects from stock sites) and heavily manipulated the images in post-production. The result was ready to use assets that conveyed the mystery and individualism
of surrealism. For the sake of versatility, I created different levels of abstracted geometric shapes and human figures to create a fog-like quality that could be used for a variety of purposes.
LEVEL 01 Primary imagery with clear yet manipulated human figures.
LEVEL 02 Secondary images with implied human figures and simplified compositions.
LEVEL 03 Suggestive abstract imagery with fog-like qualities made from geometric forms.
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VISUAL TOOLS TYPOGRAPHY
COLOR
Similar to surrealism, the typeface DIN has its roots in Europe and came to be in the early 1900s. It was used as a standard in street signs, written material, household goods, etc in Germany. Because the surrealists and dada artists often worked with ready made materials, DIN was sometimes seen in their composition, like the collages of artists, Hannah Hรถch.
Through a process of elimination, the color yellow was brought in to enhance hierarchy and interest to the otherwise grey scale palette. The yellow is used only when taking up less than 5% of the composition, which leaves room for the greys to convey a sense of mystery and expansiveness.
Mrs. Eaves is used as a soft compliments to the rather rigid and condensed DIN. Both Mrs. Eaves Roman and Petite Caps were used depending on the purpose of the type.
DIN Condensed Mrs. Eaves Roman Mrs. Eaves Petite Caps
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GRAPHIC & COMPOSITIONAL ELEMENTS Cut paper, crooked lines, and overlapped type are three of the main elements used to built a cohesive systems. The cut paper was directly inspired by the dada and surrealist artists technique of cutting up paper to use in their compositions. This not only nods to the history of the art movement, but also adds to the sense of disorder present in surrealist films.
To carry through the non uniformity a second element–the crooked lines–are used as leading lines. They can also be seen cutting through subtitles. The intentionally overlapped layout of the typography also adds to the sense of asymmetry and imbalance.
EXAMPLE EXAMPLE
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THE DELIVERABLES POSTER CATALOG WEBSITE ANIMATION STATIONERY EXHIBIT DESIGN ADVERTISEMENTS Social media TICKETS SCHEDULE USB PACKAGING CONTAINER
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POSTER The poster is a form of advertisement that contains all the basic information of the festival. This was the first deliverable that was fully complete and serves as a north star for the rest of the festival deliverables.
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CATALOG The most comprehensive piece of the festival, the catalog is home to biographies of the artists, important facts about surrealism, plots and stills from the films, and details regarding the festival. Professionally bound, it meets the level of production often required for museum store books and catalogs.
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WEBSITE Containing all the needed information for potential audience members, the website serves as a place to learn about the festival and purchase tickets and the catalog.
Full website can be seen here: wakingillusions.squarespace.com
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ANIMATION This animation was created to be played on loop on the theatre screen 30 minutes prior to the start of the screening. The individual animations such as the artist names and foggy background can also be seen used on the website.
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STATIONERY To be used as internal communication during the festival planning phase, this business system is complete with a custom yet practical letterhead, envelope and business cards.
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EXHIBIT DESIGN This temporary exhibit is intended to accompany the festival during its two weeks at the MoMA. By creating a physical space for people to learn about surrealism, this opens up accessibility for those who are unable to attend the festival in addition to increasing ticket sales to the film showings.
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ADVERTISEMENT In a variety of formats, these advertisements are displayed around New York City to promote the festival.
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SOCIAL MEDIA Social media is a vital way to market the festival to the target audience. Facebook, Instagram, and TikTok profiles were created to visualize what the festivals online presence would look like.
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TICKETS In lieu of the traditional and automated tickets available at the museum ticket desk, these tickets are specific to this festival and further instill the message that this event is one-of-a-kind. It nestles nicely in its designated pocket found in the schedule package.
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SCHEDULE This format was designed to house the tickets and the schedule booklet. Whether a customer orders their tickets ahead online or in person at the venue, they will receive this package that contains all the information about the showings.
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USB PACKAGING A USB is available for those who want to purchase a physical copy of the films. This product contains six films featured in the festival as well as a booklet containing more information about each film.
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CONTAINER As a collectors item, the container is only available to those who purchase an early ticket, container, and the usb of films. Crafted from textured artisan paper, the container includes a cut out of the festival logo along with spaces to fit the schedule/ticket package, usb package, and the catalog.
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THANK YOU
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