6 WAYS TO MAKE YOUR WEBSITE MOBILE FRIENDLY Having a mobile friendly and responsive website is no longer optional. In 2015, Google made an official announcement mentioning mobile friendly websites will rank comparatively higher than those that are not. It is predicted in a report that by 2017 mobile phone users are likely to reach around 5 billion worldwide. So, it is clear that this will make a huge impact on the clickthrough rate (CTR) and conversions for marketers and business owners. How to make your website mobile friendly? Several factors play a key role in making websites mobile friendly. So, if you’ve been sitting on the fence and not fully leveraging your mobile web visitors, perhaps it’s time to revisit your website, and the overall strategy. 1. Check your website on Google Webmaster Tools – Login to your webmaster tool on the dashboard, click on search traffic Mobile usability, to see all highlighted issues that Google has suggested on the mobile version of the website and resolve them as instructed. 2. Website Configurations Approved by Google for Mobile – One of the easiest ways to make your website mobile friendly is to design your website on Content Management System (CMS). A cleaner modern look will not only help you reduce your website bounce rate which is another factor to consider for Search Engine Optimization. 3. Make Smart Font Choices – The font needs to be big enough so that people can read it easily. As per Google’s recommendation pixels is the minimum font size. 4. Keep Coding Easy & Simple – Using bulky & heavy CSS or JavaScript will slow down your website for mobile visitors, which directly affect search rankings.
5. Don’t Use Larger Size Images or Video – To create a mobile friendly website it is very important to not use heavy or bulky images as it increases the load time of the website. 6. Use Different Types of Plug-ins for Your Website – If your website is created on WordPress then through plug-ins like Jetpack or WP Touch you can easily implement a mobilefriendly version of your website. In the end, a page which is not mobile friendly but has high-quality and relevant content which aligns well with someone’s search query can still rank high on SERPs (Search Engine Results Pages). Remember that content is still king when it comes to digital marketing. Looking to brainstorm how your website can attract your ideal client, rank higher and convert visitors into clients? Let’s Talk
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