BANNER ADS – THE ANSWER TO ATTENTION SCARCITY We have reached a critical point in the attention economy. What s the attention economy ? First explored in the 70s, the attention economy is a term used by economists to compare the amount of content with the attention it is given by the public. Basically, there is just too much content and not enough eyeballs. The potential for attention is still there, but now marketers have to be smarter and more targeted about it. One of the newer marketing techniques to help grab attention is through banner ads.
Attention Scarcity As mentioned before, we have entered a new age of attention scarcity; we have to look beyond just TV commercials and print ads. People spend hours online now; if you aren t embedding banner ads on websites, you are passing up on so many opportunities. Easy To Notice Since the VCR, countless commercials have been fast-forwarded through by viewers annoyed at the intrusion into their entertainment. Banner ads, even the animated ones, cannot be skipped. Banner Ads Can Work When done properly, banner ads can be a cheaper, more effective way of advertising. In 2014, Google ran a banner ad campaign for Android Wear; a subsequent study reported that brand recall improved by 15.8% after the campaign. [1] Another study demonstrated that those retargeted with banner ads are 70% more likely to convert.[2] The proof is in the data; banner ads are something to invest in. Interested in banner ads but not sure where to start? Come talk to us at Measure Marketing. One of the top inbound marketing agencies in the Toronto area, Measure Marketing prides itself on being an innovator in online branding, social media, and internet advertising. As SEO experts, we will bring the attention to your business that you know it deserves. Contact us today and find out how you can bring your marketing into the future.
Measure Marketing, Address: 555 Industrial Dr, Milton, ON L9T5E1 Telephone: 1.888.569.3032, Email: info@measuremarketing.net