BOTTLING IN BARI A GROWING DOMESTIC MARKET AND A TREND TOWARDS PREMIUM BEER IN THE UK AND THE US RECENTLY LED BIRRA PERONI, PART OF ASAHI GROUP HOLDINGS LTD., TO UPGRADE THEIR GLASS BOTTLING CAPACITY. SO THEY RETURNED TO LONG-TERM PARTNER SIDEL AND ITS EVOFILL AND EVODECO TECHNOLOGY TO HANDLE THE TASK.
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SUMMER 2020
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ncreased productivity, coupled with
US consumers, for instance, have been
flexibility and sustainability, were an
showing consistent interest in premium
absolute must for Birra Peroni when
beers with many choosing imported
looking to invest in its packaging.
lagers, often over the more affordable
With a new complete glass line
domestic options.
from their long-term partner Sidel, featur-
Drinking less but better has been the
ing the latest innovations EvoFill Glass fill-
source of value growth in many mature
er and EvoDeco Cold Glue labeller, these
markets with ethical living making its
goals became achievable. The line is
mark on the beer industry.
installed at the company’s factory in Bari and is intended to handle two product
The category posted a 1.3% global total
references in their portfolio: Peroni, both
volume growth in 2018, with Italy pre-
as returnable and one-way glass bottles,
senting an even ‘greener’ trajectory (total
and Peroni Nastro Azzurro.
volume growth of 2%) and reaching 1.7 billion litres. Domestic player Peroni, for
With 198 billion litres per year, beer is by
example, launched a new special Nastro
far the largest category within alcoholic
Azzurro lager in May 2018, intended to
drinks worldwide, accounting for around
offer a drinking experience that goes well
78% of the global alcoholic market. In the
with food and could replace wine during
last few years, a handful of megatrends
meals.
have shaped this industry: premiumisation, for example, is expected to remain
The product appeals ideally to Italians,
relevant while consumers are also mi-
who are mainly looking for original taste.
grating more and more towards artisanal
Peroni Nastro Azzurro and the domestic
craftsmanship with long heritages in the
brand Peroni combined for more than
brewing business.
20% of the market last year, thus sitting
BREWERS JOURNAL EUROPE
