The Playful Jessica Walsh

l u f y a l P The

h s l a W a c i s s e J

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“Take it on” sva campaign

alsh has always been a

QUOTES ON SHIT

hands-on designer. As seen in her work on the SVA and Aizone campaigns, she chooses to construct many of her sets and physically building typography. She combines her analog techniques with digital approaches to finesse her playful signature style. Known for her typographic installations and hand drawn type, Walsh allows for her personal projects to feed into client work and vice versa. Walsh says this creates space for exploration and play; freeing her to conquer what may be the largest creative

Aizone campaign

hurdle — the fear of failure.

Walsh’s most recent endeavor in typography is a project with frequent collaborator Timothy Goodman: “Quotes on Shit.” Taking an exuberant analog approach Walsh and Goodman, create humorous and illustrative hand-adorned objects.

Their signature eccentric and joyful stamp is applied to found objects by painting them a bold color and inscribing them with quirky phrases breathes a new vibrant life into otherwise abandoned items. Walsh and Goodman hope this offers the items opportunities to find a new home and love.

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I BELIEVE THAT CREATIVITY IS ALL ABOUT MAKING INTERESTING CONNECTIONS BETWEEN THINGS THAT ALREADY EXIST.

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ONE OF THE GOALS IN MY OWN WORK IS TO EVOKE EMOTION FROM SOMEONE AND COLOR IS A REALLY GREAT TOOL IN DOING THAT.

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Jessica Walsh at Sagmeister & Walsh

Guava shoes & Jessica Walsh campaign

The Color Room “Sagmeister & Walsh: Beauty” Exhibit

raphic Designer Jessica Walsh’s design aesthetic is characterized by bold and contrasting color choices.

Walsh’s colorful set designs are combined with eccentric props and driven by innovative art direction, evoking a sense of playfulness that is essential to her work. Her signature style was the inspiration for her collaboration with Guava shoes and the playful accompanying advertisement campaign.

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Baboon Branding Spring 2018 Art Direction: Jessica Walsh BABOON is an irreverent, flexible, and weird bag company. Walsh created the brand identity, illustrations and custom typeface design.

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Barneys book Summer 2016 Art direction: Jessica Walsh Barneys book A visual album of over 300 pages and 93 years celebrating the Manhattan icon – Barneys New York.

Milly campaign Fall 2018 Art direction: Jessica Walsh Milly campaign includes more than 400 images and animations. Intended for a constant stream of fresh content for social media .

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The New York Times Magazine winter 2017 Art direction: Jessica Walsh The new York times magazine cover uses knitting as an act of resistance. each letter was cut FROM knitted fabric and hand distressed.

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I LIKE TO COMBINE DIFFERENT MATERIALS & MEDIUMS TO CREATE AN IMAGE THAT CONVEYS A MESSAGE

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Pins won't save the world Spring 2016 Art direction: Jessica Walsh

Sagmeister & Walsh designed enamel pins in support of Hilary Clinton.

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Cover of print magazine

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kindsOF of KINDNESS kindness 1212KINDS

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I DO MY BEST WORK WHEN I DON’T REALLY KNOW WHAT I’M DOING.

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12 kinds of kindness

alsh’s value of play can be summarized with the following four aspects: freedom to innovate, application of creative constraints, a playful state of mind,w and a personal point of view. 12 Kinds of Kindness is Walsh’s latests personal project exploring these aspects.

Since the age of twelve, Walsh has been a creative force using HTML code to customize websites for her Tamagotchi. She describes her work as “bold, emotional and provocative!”

With a formidable reputation as a talented and fearless designer, she co-founded the design firm Sagmeister and Walsh in New York City in 2012.

A self-described “player,” Walsh uses play as a catalyst for creativity and innovation. Creative play is a crucial state of mind for Walsh. It is in this ideal state that she is able to take chances, experiment and innovate.

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12 kinds of kindness

Notes 40 Days of Dating: An Experiment Jessica Walsh & Timothy Goodman Harry N. Abrams (2015) "Jessica Walsh: Play By Your Own Rules" Ash Hopping Medium Blog (2016) Sagmeister & Walsh: Beauty Stefan Sagmeister & Jessica Walsh Phaidon Press (2018)

Designed and written by Asa Fox Composed in Benton Sans, Trade Gothic and Gloss Drop Printed from a Canon Image Runner onto 60# Hammermill Copyright Š 2019 Asa Fox; Portland, Maine, Maine College of Art