Come sit at our table and let’s do business. Join us at hospitality trade show BBB 2015. 5 - 7 OCTOBER 2015 MECC MAASTRICHT
WWW.BBBMAASTRICHT.NL
LET OUR SUCCESS BE YOUR SUCCESS The BBB team can look back with pride on our 60th anniversary show in 2014. The revamped concept that we launched two years ago has paid off beyond our expectations, and the BBB is going through some very exciting changes. We are seeing the top brands coming back, visitor numbers are up (+10%), as is show floor space (+15%) and the evaluation of the BBB by both visitors (7.7) and exhibitors (7.4). 90% of participants indicate that they achieved the commercial goals they set for the show. This gives us a solid foundation for the future, BBB 2015 is building on this success. We are expanding the exhibit area and enhancing the fringe programme and we are happy to say we will be welcoming more food service industry professionals than ever before. Our signature regional hospitality remains one of our biggest draws, both for our exhibitors and our visitors. We hope you will join us as we make the BBB even better, and are very much looking forward to welcoming you as an exhibitor in October. Erik Stroink Product Manager, BBB/Folie Culinaire
BBB 2015 Monday 5 October to Wednesday 7 October 2015 11:00 AM-6:00 PM, MECC Maastricht In parallel with Folie Culinaire, the trade event for the best in international gastronomy.
KEY FOCUS AREAS OF THE 61st BBB •
With the scheduling of the BBB for October, in the run-up to the traditionally busy autumn period, this is a quality networking opportunity for the food service industry.
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The BBB team has your interests at heart. Together, we work to maximize your return on investment. One of the ways we do this is with our finely tuned marketing campaign crafted to attract the maximum possible number of high-quality visitors.
The BBB gets high marks from both exhibitors (7.4) and visitors (7.7). 90% of participants indicate that they achieved their commercial goals for the show.
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The high level of service provided by the organization is greatly appreciated. The BBB team is always standing by to contribute ideas for your business and take your worries off your hands.
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The BBB is unique for its culture of gastronomy and hospitality. Time and again, we see that our local generous culture has a very positive effect on networking.
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The BBB is being held in parallel with Folie Culinaire which allows you to reach a broad target group within the food service sector: from lunchroom to Michelin-starred restaurants.
• Networking at the BBB continues after the show closes, with a full evening programme in the city of Maastricht, presented in partnership with Château Maestricht ‘La saison culinaire’.
BBB 2015 AT A GLANCE Within the three main themes of Food, Non-Food, and Drinks & Entertainment, visitors to the show discover all the information about drinks, food, kitchen equipment large and small, furnishings & layout, the latest in IT & technical advances, and support services. Visitors can focus on any of the special squares for specific information pertaining to their own fields, including: •
Food Village: a special square for artisan, regional and organic products.
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Winetheatre: elegant stage set-up presenting ongoing workshops and tastings in the field of wine (a joint presentation of wijntheater.nl and BBB).
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Craft beer tasting square: visitors will find all the charm of a bustling beer garden, where they can discover small brewers and speciality beers.
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Trendstreet: fresh ideas and innovative solutions for the food service and hospitality professionals.
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Villa BBB: here, visitors will find endless inspiration and tips for interior design and styling for their company.
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Place des Amis: networking square in combination with the networking club ‘Les Amis GastrEUnomique’ (an initiative of Servicecenter4Hospitality and MECC Maastricht).
The programme also features competitions throughout the show: •
Cooking competitions: in a modern, open kitchen, cooking competitions and demonstrations will be happening throughout the show hours.
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Regional beer-tapping competitions: the preliminary rounds of the Dutch national beer-tapping championships.
MEET YOUR TARGET GROUP IN THE PERFECT ENVIRONMENT Our 2015 edition continues to embellish on the success of our 60th anniversary edition in 2014, where we welcomed 13,169 food service professionals and over 250 exhibitors. Don’t miss the chance to be one of them this year, and establish contact with people and companies in every food service industry discipline by taking advantage of our cooperation with Folie Culinaire. Meet prospects at our special squares, events and competitions and focus on exactly who and what you are looking for. The attendees of the BBB represent all segments of the food service industry, including hotels, restaurants, cafés, bars, clubs, lunchrooms, B&Bs, fast service, catering, and institutional clients. An impressive 72% of our visitors have decision-making authority in positions like director, head chef, sommelier, or business unit manager. These leaders visit the BBB to scout new products, maintain professional contacts, make new ones, and keep tabs on the market. BBB 2014 key figures: •
Attendance numbers continued to rise to 13,169
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72% of visitors have decision-making authority
74% of exhibitors indicated they would be attending BBB 2015
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The average visitor rating of the BBB was 7.7 out of 10
POWERFUL MARKETING COMMUNICATION A carefully crafted blend of marketing resources and activities ensures that the BBB attracts growing numbers of high-potential contacts in the food service industry. We approach the target group in the BBB database and the databases of our strategic partners with frequent and interesting news updates. Trade journals, national newspapers, and radio & television all frequently put the spotlight on the BBB. In addition we work the internet and social media to get people talking about, and visiting, the show. The special discount ticket from NS (Dutch railway) that makes it easy to get to MECC Maastricht is part of the way we live up to our reputation for hospitality.
NETWORKING THE GOURMET WAY When it comes to networking events, the food service industry professional is the most discerning. We know quality, and we do our best business when we can relax and enjoy the finer things in life. The BBB has always known that the key to attracting the highest-level decision-makers is providing that quality in an inviting and hospitable atmosphere. And we make sure that networking can continue into the night with our evening programme in the city, in cooperation with our partner the Maastricht Tourist Board. The BBB is a central feature of Château Maestricht ‘La saison culinaire’, a two-month programme of exciting culinary activities in the city and the region, presented in October and November of every year. With ‘La saison culinaire’, Maastricht and the Euregio Meuse Rhine promote themselves as the place where wine, gastronomy and culture come together at their finest. COMBINATION WITH FOLIE CULINAIRE A very interesting aspect of the BBB is that it takes place in parallel with Folie Culinaire, the international gastronomy trade show. This allows you to attend an exclusive selection of culinary events and presentations, and see internationally renowned chefs demonstrating their latest techniques. Folie Culinaire is an invitation-only event for the crème de la crème of the gastronomy and dining industries. Because this target group also visits the BBB, you are assured of visitors in every segment, right to the very top. Food service industry professionals participating in the BBB can visit Folie Culinaire at a discount rate.
OPTION TO PARTICIPATE IN BBB 2015 The vast majority of exhibitors at the BBB 2014 have already expressed the intention to be back for BBB 2015, and many of these registered to do so immediately after last year’s show. You can participate in the BBB with your own stand, or let the BBB handle your booth construction. For the special squares we have all-in packages. For more information on ways to participate, contact the organization. We are standing by to make your participation as easy and smooth as possible, and have lots of ideas on how you can maximize your return on investment. All of the show services we offer can be requested quickly and easily through our BBB webshop.
INFORMATION AND REGISTRATION The BBB project team will be happy to advise you about everything we can do for your organization. Please contact us at your earliest convenience: Product Manager Erik Stroink
+31 (0)43 38 38 339
e.stroink@mecc.nl
Sales Managers Vera van de Bergh Ruud Bogaert
+31 (0)43 38 38 317 +31 (0)43 38 38 322
v.vd.bergh@mecc.nl r.bogaert@mecc.nl
You can also e-mail the project team at bbb@mecc.nl. For general information about the BBB and the registration form, see www.BBBmaastricht.nl. For more information about Folie Culinaire, visit www.folieculinaire.com.
Experience BBB 2015, The hospitality trade show 5 - 7 OCTOBER 2015 MECC MAASTRICHT
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