MECC MAASTRICHT SUPPORTS YOU IN ACHIEVING YOUR MARKETING OBJECTIVES When can you more effectively reach your target groups than during an expo, conference or event? Introduce hundreds, if not thousands, of people to your company, product, brand or message. But how, exactly, do you do this? MECC Maastricht supports you in achieving your marketing or communication objectives. Both offline and online, we can offer you countless options. You can opt to promote one exposure item throughout the entire year in order to reach a wide range of visitors, or promote an item for a specific period in order to reach a specific target group. EXPOSURE DURING EXPOS, CONFERENCES AND EVENTS During expos, conferences and events it is vital that you are seen and that visitors remember you when they leave the event. The use of extra exposure in and around the event will help to achieve this aim. Hang a giant banner with the location of your stall in the entrance hall, sponsor a bathroom or place your advertisement on the expo or MECC Maastricht website. PERMANENT EXPOSURE We also offer the option for longer-term advertising by hanging banners or posters in the main entrance hall, the Maastricht Passage (the pedestrian bridge to the parking garage from the main entrance), the conference centre and online. Ideal for when you want to reach a wider audience. IN SHORT, MECC MAASTRICHT SUPPORTS YOU IN: - Expanding your brand awareness - Generating leads - Branding - Expanding customer relations - Direct sales - And much more
FACTS & FIGURES - 500,000 visitors per year - 185 events per year - 35,000 m expo and conference centre - Location of known (own) events such as: TEFAF, Jumping Indoor Maastricht, InterClassics & TopMobiel, Holiday on Ice - 60,000 visitors per year to www.mecc.nl with an average visiting time of 2.5 minutes
PRODUCTS
IN- AND OUTDOOR COMMUNICATION NARROWCASTING PRINTED MEDIA ONLINE PRODUCTS
1. IN- AND OUTDOOR COMMUNICATION
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ADVERTISING BANNERS IN MAIN ENTRANCE (1) Enormous eye catcher in the main entrance of our building. 500,000 people will pass by your advertisement annually. The perfect location if you want your company to get noticed. Banner measurements 325 x 325cm / 175 x 325cm / 325 x 225cm
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A0 POSTERS MAASTRICHT PASSAGE (2) All visitors pass through the Maastricht Passage on their way from the parking garage to the main entrance. A passage of 60 meters with room for multiple A0 posters (max. 18).
A0 POSTERS CONFERENCE CENTRE From the forum entrance of MECC Maastricht, visitors walk through the passage to the conference centre and the expo halls. Along this route we offer the option of hanging multiple A0 posters (max. 10).
GIANT BANNER (3) The side of our parking garage is located on the Kennedy Bridge. This bridge connects the A2 with the centre of Maastricht. More than 60,000 cars pass by each day. The giant banner can very easily be located here and is a top spot for promoting your event or company! Measures 6 x 12m.
FLAGS (4) Flags can be hung at multiple locations on the MECC Maastricht grounds. A very visible and professional way to draw the attention of visitors to your company or event. Flag measures 300 x 100cm.
PRODUCTS: IN- AND OUTDOOR
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4 5 BANNER ABOVE MAIN ENTRANCE (5) You can hang a welcome message above the main entrance. An ideal meeting point at the end of everyone’s visit. Banner measures 525 x 125cm. PROMO ITEM (6) Want to introduce people to your new product? Or make a statement with a large object? Place the items in our location and you’ll be guaranteed success!
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ROLL-UP BANNERS (7) A commonly used advertising item at expos. Easy to set up and move.
SPECIALS 8 Looking for a distinctive way to advertise your company, brand or product? Select one of our specials.
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PRODUCTS: IN- AND OUTDOOR
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- advertising towers (8) - stickers: windows, doors (9), escalators, stairwells (10), footprint (11), pillars of conference centre (12) 13 - advertisement on boom barriers(13) - parking garage advertisement (14)
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2. NARROWCASTING
Want to use audiovisual displays to attract one or more specific target groups? Place your ad or logo on the six screens in our main entrance.
3. PRINTED MEDIA
A) ADVERTISEMENT ON EXPO MAP Visitors to an expo receive a handy fold-out map on which a logo or advertisement can be printed; helping you reach a large group of people and making you much easier to find on the expo floor. B) ADVERTISE IN EXPO BROCHURE The expo brochure is distributed to expo exhibitors and visitors and is a vital reference aid for at least 12 months. In short, it’s a perfect way to advertise. Various options are available.
4. ONLINE ADVERTISING BANNER ON EXPO SITE Place a banner on one of our expo sites. Measurement: 150 x 60px (max 20kb), clickable
NEWSLETTER/ E-ZINES Publish a short advertorial or banner in one of our newsletters.We offer various subscribers depending on your target group.
MECC WEBSITE HOMEPAGE For each visit to mecc.nl, visitors are first shown a three-second, full-page spread. Measurement: 990 x 660 pixels, non-clickable CARROUSEL BANNER (TOP OF SCREEN) This banner is prominently displayed (wide-screen.) Depending on the total number of banners, your banner will be shown every x seconds. Measurement: 990 x 220 pixels, non-clickable. BANNER 300 x 200 This banner can be placed on every page, at the bottom right corner of the screen. Measurement: 300 x200 pixels, clickable
Interested in one of our products or want more information on your options? MECC Maastricht Department Media Solutions Esther Lemmens P: 043 38 38 361 E: e.lemmens@mecc.nl
MECC BV | MAASTRICHT EXHIBITION AND CONGRESS CENTRE P.O. Box 1630 | 6201 BP Maastricht | The Netherlands www.mecc.nl