ISSUE 1, SEPTEMBER 2014
THE MECCA REPORT BEAUTY FROM COVER TO COVER
HOW TO
R U N WAY TO R E A LWAY: T R E N D S TO K N O W PA G E 3
SUNCARE THE MECCA SUN RULES PA G E 6
BEAUTY RULES BEHIND THE B R A N D S W E LO V E PA G E 7
FRAGRANCE BASIC INSTINCTS PA G E 1 5
WELCOME... Welcome to the brand new Mecca Report: a celebration of the best in beauty. We’ve put on our Beauty Editor hats and scoured the global scene for the latest inspirations, trends and expertise. In this inaugural issue of The Mecca Report, we’re bringing you customised skincare, fragrance rituals, wearable hair and makeup looks.
“we’ve scoured the global scene for the latest inspirations, trends and expertise.” The Mecca Report is all about insider information from the beauty world, curated and edited just for you. We’re thrilled to preview the latest launches here and want to ensure you have all the information you need at your fingertips. So we’ve put together clever, easy-to-follow application tips and gotten to the crux of what you really need to know about the products you need in your life right now. This September at Mecca Cosmetica, we are definitely in celebration mode. We’re hero-ing NARS (exclusive to Mecca Cosmetica since 1997) and their 20th anniversary. The finishing touches are being applied to our new-and-much-improved website mecca.com.au. Our new site will feature the bells and whistles that are: easier, breezier navigation, new and exclusive content from your favourite brands, speedier delivery, strategic gifting and – cue orchestral overture – better value.
JO HORGAN, MECCA FOUNDER
“our new-and-much-improved website mecca.com.au.” You may have noticed that the prices on some of your favourite products have improved over the last three years and we’ve been quietly working behind the scenes to pass these savings onto our loyal customers. This month we’re delighted to announce our third price adjustment in as many years.
“the ultimate beauty edit” The Mecca Cosmetica experience has always been about presenting the ultimate beauty edit and your continued support allows us to do that and more. Please visit us – in store or online at mecca.com.au – to explore and enjoy this exciting new season.
p.s.
Are you in our Beauty Loop? Our loyalty scheme connects you to an exclusive world of special events and sneak-peek previews of new brands and products. Want to know the best part? Beauty Loop rewards you for your loyalty with gorgeous gifts and product previews. Don’t miss out.
T H E M E C C A R E P O R T | B E AU T Y F R O M C O V E R TO C OV E R
01
D E S K N OT E S Blueprints for the new Toorak Road flagship store, notes from Frederic Malle, the prototypes from our latest Mecca Cosmetica Signature Line innovations, chocolate to fight that 3pm sugar slump... (very important) – these are the things that inspire me from day-to-day. Welcome to the world of Mecca Cosmetica. M E C C A . C O M . AU
02
The biggest trends from the international runways decoded for you…
RUNWAY TO REAL-WAY Pared back beauty is all about luxuriously natural skin. Continuing that boyish no makeup trend from SS14, healthy sporty skin is the must have accessory for this season. Glowing complexions with great brows ruled the runway at Stella McCartney, Isabel Marant, Jil Sander and Victoria Beckham. Embrace this look now with these easy steps…
Jil Sander AW14
Isabel Marant AW14
S PO RTS- LUX E SK IN
1. Choose a nourishing primer that is hydrating but won’t leave a residue. 2. Apply a moisture rich foundation with your finger tips, pressing it into the highest points of the face, it shouldn’t look like a mask. 3. Add a touch of blush to the cheeks in a sheer coral for a flushed, healthy youthful glow. H OU RGLASS No. 28 Primer 1oz $86 N EW MECCA COSM ETI CA Artistry Contouring Sponge $16 N EW BAR E M INE R ALS BareSkin Pure Brightening Serum Foundation 1oz $38; BareSkin Perfecting Face Brush $36 C HAN TECAILLE Just Skin 1.7oz $89 ELLIS FAAS Concealer $49 N EW CHANT E CAILLE Liquid Lumiere Anti-Ageing Face Illuminator In Luster 24ml $52 N EW BY T E R RY Cellularose Blush Glacé 7ml $76 each in Rose Melba 1, Flower Sorbet 2, Frozen Petal 3
Gucci AW14
Acne AW14
TO L AS H O R N OT TO L AS H… There were two distinct camps on the runway when it came to lashes this season: “go big or go home” and “minimalist naked lash”. At Versace and Gucci we saw statement lashes that were long, dense and positively doll-like, while the Prada and Marni lashes were worn clumpy with a rebellious twist. The no-lash look was embraced at Bottega Veneta, Acne and D’Squared with a raw beauty that made a powerful statement. To wear it your way…
Prada AW14
1. Keep the eyelids completely bare and let the lashes do the talking. 2. For the brave, maximise false lashes and wear two sets at a time. 3. Keep the under-eye area super even, concealing any dark circles. 4. For the no-lash look, skin should be dewy and plump.
M E C CA C O SM E T ICA False Lashes in Volume $20 NE W M E C CA C O SM E T ICA False Lash Applicator $20 ST ILA Stay All Day Liquid Eyeliner Black $26 NE W HO UR G LASS 1.5mm Mechanical Gel Eyeliner 3pk $45 E LLIS FAAS Mascara $44 NE W ST ILA Mile High Mascara $34
T H E M E C C A R E P O R T | B E AU T Y F R O M C O V E R TO C OV E R
03
Giles AW14
Blue is back and unapologetically so. Autumn shades of sapphire, cerulean and Yves Klein Blues were resplendent at Dior, Kenzo and Giles. Big statement washes of azure were brushed confidently over the eye lids in winged finishes and even a top coat of metallic shimmer. To embrace this bold key trend…
Kenzo AW14
B LUE I S TH E COLOU R...
1. Keep the rest of the face super bare and even out skintone. 2. Blue eyeshadows should be worn bold, with deep pigment. Avoid any sheer finishes. 3. For a more subtle approach, opt for a liner and wear in a thin feline flick on the upper eyelids. 4. Try a soft kohl pencil in navy on the lower lid. BY TERRY Khol Terrybly in No9 Royal Navy $46 N EW BY T E R RY Aqua Print Eyeshadow in Blue Fiesta $48 ELLIS FAAS Creamy Eyes in E113 Navy Blue $48 N EW N A RS Larger Than Life Eyeliner in Night Flight $32 N ARS Eyeshadow Single in Outremer $34 N ARS Duo Eyeshadow in Mandchourie $46 N EW N A RS Dual Intensity Eyeshadow in Giove $38
Dial it down with a subtle homage to this trend on the nails. Try a metallic blue as this suits all skin tones. NE W NAR S LIM IT E D E D IT IO N 3.1 Phillip Lim for NARS Nail Polish in Dark Room $26
Antonio Beradi AW14
Carven AW14
S I DEWAYS Sweeping fringes and flattened side partings were the hair statement of AW14 and thankfully a super wearable one. An homage to the laissez faire attitude of off-duty models, textures were wispy and manageable. MECCA loves the cool girl attitudes at Antonio Berardi, Giles, Marni and Opening Ceremony. For this girlish yet grown up look…
All backstage photgraphy by Jason Lloyd Evans
1. Start with clean hair, so much easier for styling, then run a smoothing serum through the ends to prevent flyaways. 2. Separate a deep parting about two inches above the tips of your ears. 3. Finish off with a tousled effect by spraying a texturizing styling spray onto the fingers. Then roughly scrunch through the parting area and down the lengths. 4. Spray over with styling spray to keep in place. Tuck the hair behind the ears for that effortless chic finish. BUMBLE & BUMBLE Hairdresser’s Invisible Oil Heat/UV Protective Primer 250ml $35 BUMBLE & BUMBLE Hairdresser's Invisible Oil 100ml $49 BUMBLE & BUMBLE Surf Spray 125ml $35 BUMBLE & BUMBLE Thickening Dryspun Finish 118ml $38
M E C C A . C O M . AU
04
H O W TO B E A
STELLA GIRL
The Stella McCartney girl has a certain je ne sais quoi, she’s a carefree ingénue. What’s the secret to that glowing youthful skin? The Sunday Riley pre-catwalk facial. Mecca Cosmetica shows you how to recreate that Stella radiance.
The cult-favourite skincare brand Sunday Riley is the secret to that youthful fresh glow you see on the Stella McCartney models. In just six easy steps, you can recreate that very same covetable radiance.
STEP 1. Blend Sunday Riley’s Good Genes
Treatment 30ml $125 with their Charisma Créme Cleanser 125ml $54 to create a deep clean. The lactic acid in Good Genes mixes with the milk and acai to cleanse pores and leave skin immaculate – crucial for models who walk in countless shows a day during fashion season!
T H E M E C C A R E P O R T | B E AU T Y F R O M C O V E R TO C OV E R
STEP 2. Rinse skin and pat dry. STEP 3. Massage Good Genes Treatment into the skin to increase circulation while plumping the look of lines and targeting the appearance of hyperpigmentation and scars.
STEP 4. Dot Sunday Riley Start Over
Eye Cream 30ml $100 around the entire eye area and gently massage to visibly relieve stress and depuff the eye area.
STEP 5.
Apply Sunday Riley Bionic Anti Ageing Cream 50ml $270 (dry to normal skin types) or Skin Adrenaline 50ml $220 (normal to oily skin). Both anti-ageing creams contain maximum concentrations of key actives which rejuvenate the look of lackluster skin.
STEP 6. Finish with Sunday Riley’s
NEW Artemis Hydroactive Cellular Face Oil 1oz $150. This bright, lemon-scented serum helps balance the complexion while providing clarifying and toning benefits.
05
THE MECCA SUN RULES The sun is out, the sky is blue, so take heed of these simple rules to protect and perfect your skin.
B E GE NE R OU S . . .
Simultaneously hydrating and protective, this reassuringly high factor body sunscreen is not oily and retains four hours of water resistant protection. TOP TIP: According to experts, the recommended amount of sunscreen to cover the entire body is a shot glass full. Ensure you’ve got yourself covered with To Save Body by applying two layers before heading out into the sun. This way you’ll leave no areas exposed to harmful UV rays. MECCA COSMETICA To Save Body SPF50+ Body Sunscreen 200ml $45
TAKE EXTRA CARE ON THE FACE…
A light, easy to use sunscreen that sinks effortlessly into the skin without leaving any sticky residue. This formula took 5 years to perfect, to ensure it was exactly the right balance of effective protection and luxury. TOP T IP : If you’re wearing reflective sunglasses, be careful as this will bounce the UV rays onto your cheeks. Reapply To Save Face every hour to ensure you’re fully protected. M E CCA COSM ETI CA To Save Face SPF30+ Facial Sunscreen 100g $45
LI PS CAN B E S E NS I T I VE …
This Mecca classic is a hero product for all seasons. Packed with hydrating shea butter and hyaluronic-filling spheres to hydrate the lips constantly. TOP TIP: Lips are more susceptible to burning than other parts of your body. Apply Lip De Luscious regularly to ensure you keep the skin plump, hydrated and well protected. MECCA COSMETICA Lip De Luscious SPF25 10g $28
IF YOU CAN’T TONE IT… TAN IT…
This easy to apply lightweight mousse imparts a beautifully even, natural looking tan. TOP T IP : Make sure you exfoliate thoroughly before applying your Sun Idol tanning mousse. Start a couple of days before to ensure a completely smooth, even surface on the skin. M E CCA COSM ETI CA Sun Idol Tanning Mousse 140ml $44
C OOL DOWN HOT S K I N…
The ultimate skin quenching, cooling after-sun that soothes instantly with arnica flower extract. TOP TIP: If you’re feeling the burn, keep To Soothe Body After Sun Hydrator refrigerated for an hour or so to boost that cooling effect. MECCA COSMETICA To Soothe Body After Sun Hydrator 200ml $36
M E C C A . C O M . AU
06
M Y B E AUT Y RU LES
kate somerville Celebrity Hollywood facialist Kate Somerville shares her secrets to A-list worthy skin.
1.
ST I C K TO YO UR S K I N CA R E R EG I M E R EL I G I O US LY.
2.
B E G EN T L E TO YO UR S K I N .
“Cleanse the skin AM and PM, treat any concerns with a targeted treatment product, hydrate with a serum packed with Hyaluronic Acid and use a moisturiser that fits your skin type. Finally apply SPF no matter what!”
“When applying a cleanser, treatment, serum or moisturiser use your fingertips and massage very gently, starting from your neck and working the product in an upward motion. If you’re applying an oil, warm the oil in your hands and gently press into the skin.”
3.
F O L LOW T HI S S ET O R DER WHEN A PPLY I N G PR O DUC TS F O R O PT I M UM R ES ULTS .
“After cleansing, apply concentrated treatments to areas of concern, then water based serums, followed by oil based products and richer serums. Seal this all in with a moisturiser.”
4.
B E PAT I EN T WI T H EAC H ST EP.
5.
DI F F ER EN T M AS K S HAV E DI F F ER EN T R UL ES .
“When you’re layering products, let your serum or treatment completely dry and sink in before applying the next step in your skincare regime.”
“Every mask is different, for example, ExfoliKate Intensive Exfoliating Treatment should only be used 2-3 times a week maximum. Any product that is increasing cell turnover or exfoliating skin, should be used according to the usage instructions. You don’t want to over-stimulate your skin. However, if you’re using a hydrating mask, you may use it as needed. For products that are addressing blemishes or brightening the skin, it’s important to be consistent over time to maximise results.”
KATE SOM E RVILL E KateCeutical Moisture Milk Cleanser 150ml $70
K ATE S O M ERV I LLE Quench Hydrating Face Serum 1oz $75
T H E M E C C A R E P O R T | B E AU T Y F R O M C O V E R TO C OV E R
KAT E SO M E RVILLE Nourish Daily Moisturiser 1.7oz $75
KAT E SO M E RVI LLE Restor8 Replenishing Serum 1oz $200
KATE SOMERVILLE Dilo Oil 1oz $75
KATE SOMERVILLE ExfoliKate Intensive 2oz $98
07
M Y B E AUT Y RU LES
dr nicholas perricone The dermatologist and founder of cosmeceutical skincare brand, Perricone MD shares his rules for youthful, beautiful skin.
1.
F E E D YOU R SK IN FROM W IT H IN .
“Follow an anti-inflammatory diet to feed the skin. Eat plenty of high quality protein, opt for low GI carbohydrates, have plenty of healthy essential fatty acids, drink 6 glasses of spring water daily and plenty of antioxidant rich beverages like green tea.”
2.
WE AR A N SPF EVEN W H E N YOU ’RE NOT FULLY EXPOSED TO THE SUN.
“A moisturiser, tinted moisturiser or foundation with at least an SPF 15 will provide light protection and is great for everyday activities whether it’s travelling to and from work or running errands.”
3.
P OWER-U P SU N SAFET Y W IT H A P H YSICA L SU NSCREE N .
“I recommend a non-chemical sunscreen. Look for physical blockers like titanium dioxide or zinc oxide in the ingredients. These are great for sensitive skin types.”
PERRICONE MD No Foundation Foundation 1oz $74
M E C C A . C O M . AU
PER R I C O N E M D Blue Plasma 2oz $130
P E R R IC O NE M D Cold Plasma 1oz $200
4.
C OM M I T TO YO UR PR O DUC TS .
5.
FOR R A DI A N C E, LO O K F O R A L PHA LIP O I C AC I D I N T HE I N G R EDI EN TS .
6.
IN C R EAS E V I TA M I N C I F YO U WA N T TO F I G HT PI G M EN TAT I O N .
“When it comes to skincare, results are cumulative so ideally you need to use a new product daily for at least six weeks to really see a difference.”
“As well as an anti-inflammatory diet, alpha lipoic acid will return vibrancy and radiance to the skin. It has the unique ability to promote the healthy production of blood flow to the skin, transforming the complexion from dull and pasty to vibrant and glowing.”
“To visibly even out pigmentation, you need a powerful form of Vitamin C in your products (the soluble form found in skincare) – try my Vitamin C Ester. It has superior visible brightening properties. My research has shown visibly brighter skin in just seven days.”
P E R R IC O NE MD High Potency Evening Repair 2oz $130
PERRICONE MD Vitamin C Ester 4 x 10ml tubes $160
PERRICONE MD Vitamin C Ester Eye Serum 0.5oz $74
08
C E L E B R AT I N G 2 0 Y E A R S O F
With the imminent launch of the first NARS boutique in Mecca Cosmetica’s flagship Toorak Road store, let us take you on a 20 year retrospective of this iconic brand.
s
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EARLY
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1955: Founder François Nars is born in the town of Tarbes in South West France to a factory owner and his stylish wife.
Collaborates with designers including Karl Lagerfeld, Marc Jacobs, Dolce & Gabbana and Anna Sui for their runway shows
Left: François as a young boy. Below: Claudette Nars, François’ mother
Left: François and Kate Moss
s
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Creates the makeup for some of the most iconic magazine covers of the time, working with Linda Evangelista, Kate Moss and Cindy Crawford, to name just a few.
1977: A passion for beauty and style takes François to Paris. He graduates from the revered beauty institution, Carita Makeup School in Paris.
1994: Launches a line of 12 game-changing lipsticks at Barneys New York; based on overwhelming demand, he launches NARS Cosmetics. NARS Lipstick $35 each Pictured in Roman Holiday, Dolce Vita and Jungle Red
s
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François is taken under the wing of world renowned makeup artist Olivier Echaudemaison, who worked with celebrities and royalty alike, including Grace Kelly, Romy Schneider and Sofia Loren. 1984: Discovered and mentored by the Editor of US VOGUE, Polly Mellon, François moves to New York City. He quickly establishes a name for himself as a visionary makeup artist, working with US VOGUE, Italian VOGUE, Harpers Bazaar and ELLE.
T H E M E C C A R E P O R T | B E AU T Y F R O M C O V E R TO C OV E R
1996: The Multiple is created: inspired by a photoshoot with Carolyn Murphy for Harpers Bazaar. The very first multipurpose stick for eyes, lips and cheeks that becomes a NARS hero instantly. NAR S The Multiple in Copacabana $52
09
L AT E
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1997: Mecca Cosmetica opens its first store on Toorak Road, South Yarra and introduces NARS to Australia.
LAT E
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2009: Publishes 15X15, in celebration of his 15th anniversary, a portrait book of his favourite muses that is later exhibited at Art Basel in Miami. Right: Marc Jacobs in 15x15
2010: François NARS visits Australia for the first time and celebrates the visit with a limited edition NARS loves Mecca set. Hundreds lined up to meet the master of makeup and the set sold out in days.
1999: Releases X-RAY, a celebrated book of portraits which François not only photographed but styled as well. The subjects include style icons such as Catherine Deneuve, Paloma Picasso, Grace Jones and Eartha Kitt among many, many more.
2011: Publishes Makeup Your Mind: Express Yourself, the sequel to his best seller Makeup Your Mind. François photographs and features real men and women throughout the book as inspiration. 1999: Orgasm Blush is launched, a universally flattering pinky peach blusher that instantly becomes a beauty cult classic, and eventually, the best selling blush in the world.
2011: François realises his dream of opening a standalone boutique. The first NARS flagship boutique opens its doors at 413 Bleecker Street in New York City.
N A R S Blush $39 in Orgasm
E A RLY
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2012: Based on his belief that “there is no good makeup without good skin”, François launches NARSskin, his complete skincare regimen.
2000: Purchases Motu Tané, an island in French Polynesia on the Tahitian archipelago. A place renowned for it’s unimaginable beauty and an endless source of inspiration for François.
NAR S Optimal Brightening Concentrate 30ml $99 NAR S Sheer Glow Foundation 1oz $59
2001: Publishes Makeup Your Mind – the ultimate instructional makeup How-To book.
TODAY...
Mecca Cosmetica opens the first NARS boutique in Australia
Above: Nars Holiday 2005 Campaign featuring Guinevere Van Seenus; Right: Nars Fall 2004 campaign featuring Naomi Campbell.
M E C C A . C O M . AU
NARS will soon open the doors to their very first boutique in Australia. Standing alongside Mecca Cosmetica's brand new flagship store on Toorak Road, the NARS boutique will simultaneously celebrate its inauguration into a brand new luxury beauty experience for the Mecca customer!
10
M Y B E AUT Y RU LES
frederic malle The creator of the eponymous Editions de Parfums Frederic Malle shares his rules for selecting the perfect scent.
1.
PL EAS E YO UR S EL F.
2.
B E C O M F O RTA B L E.
3.
DES C R I B E HOW YO U WA N T TO S M EL L .
“No act is more personal than choosing your own perfume. One should only think about oneself and one’s loved one. These are the only two people who matter. Choosing a perfume is a self-centred act, there is no better time than to be yourself completely.”
“A scent that you feel comfortable wearing is essential – wearing an uncomfortable scent is like wearing an item of clothing in the wrong size.”
“Forget the technical language orientals, chypres, florals and instead, use simple adjectives to decide on a scent whether it’s sweet, hot, fresh or transparent. Talk to the experts in store, and explain the senses you seek.”
4.
I M PR OV E YO UR S EN S E O F S M EL L WI T H A N EM PT Y STO M AC H.
“One should not smell perfumes after eating too much. My sense of smell is the best in the morning after a light breakfast. Most perfumers will not eat much before working.”
5.
B E S EN S I T I V E WHEN B UY I N G PER F UM E AS A G I F T.
“Fragrance is a powerful tool to express ourselves to others. If you’re going to buy a scent for someone, don’t buy a perfume to change a person, buy it for the person they are. Trying to make them something they’re not will send the wrong message.”
FR E D E R IC M A L L E Carnal Flower 50ml $259, 100ml $370
F R ED ERIC M ALLE Portrait of a Lady 50ml $252, 100ml $354
F R E D E R IC M ALLE Portrait of a Lady Body Butter 200ml $230
FREDERIC MALLE Lipstick Rose 50ml $194, 100ml $266
FREDERIC MALLE Par Dries Van Noten 50ml $209, 100ml $289
Frederic Malle is available in the following Mecca Cosmetica stores: Armadale, South Yarra, Mecca Cosmetica Myer Melbourne & Myer Sydney, and online at mecca.com.au T H E M E C C A R E P O R T | B E AU T Y F R O M C O V E R TO C OV E R
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M Y B E AUT Y RU LES
terry de gunzburg Iconic makeup artist and founder of By Terry shares her simple rules to looking polished and expensive: The Parisian Effect
1.
P R E PARATION IS EVERYT H IN G.
“Prepping starts at the base, so you need to cleanse properly every evening and moisturise day and night. Use my Cellularose Brightening Serum under your cream and let it sink into your skin. It will give you a luxurious glow. Then take an illuminating correcting primer, the Cellularose CC Lumi Serum to create an immaculate smooth base.”
2.
YO U NEED FOU R KEY P ROD U C TS TO ENSURE M A K EU P STAYS IN P LAC E .
3.
5.
E MBR AC E EF F O RT L ES S PA R I S I A N ST YL E F O R A T I M EL ES S LO O K .
“Apply a thin layer of Hyaluronic Eye Primer all around the eye and then Touché Veloute concealer to cover dark circles. Then apply eyeshadow or liner and always a double coat of Mascara Terrybly to the lashes.”
“Take note from the professional makeup artists and apply a primer, foundation, concealer and finishing powder in thin layers to keep everything in place. Use a flat brush to press the pigments and formulas into the skin and then fix the makeup with a colourless ultra sheer powder, the Hyaluronic Hydra Powder, for a smooth and plump finish.”
4.
FOR PER F EC T EY ES , C O N C EA L A N D T H E N A PPLY M A K EUP.
“My motto has always been to have a perfect complexion, full separated long lashes, red defined lips and a healthy glow of blush. You can’t go wrong with these steps. Chic and simple at the same time.”
6.
DO NOT NEG LECT THE BROW S .
“Never forget to groom the brows. It’s the secret to looking pulled together and groomed.”
BY T E R RY Cellular Rose Brightening Serum 30ml $120
M E C C A . C O M . AU
BY TER RY Cellular CC Lumi Serum 30ml $126
BY TER RY Hyaluronic Hydra Powder $79
BY T E R RY Brow Mascara $52
RE D O R N UDE F O R L I PS , T HAT I S A L L .
“I love a matte red lip that is super defined. Or try a glowy neutral nude in Baume De Rose for a wear anywhere finish.”
BY T E R RY Hyaluronic Eye Primer $62
BY T ERRY Touche Veloutée $74
BY TERRY Mascara Terrybly $65
BY TERRY Rouge Terrybly in Fanatic Red $66
BY TERRY Baume de Rose 10 Year Anniversary Edition 10g $84 12
TH E M ECC A S KIN PR E SCR IP TI O N Targeted treatments are the hottest thing in skincare right now. Visit any Mecca Cosmetica store for your tailor-made prescription.
T H E M E C C A R E P O R T | B E AU T Y F R O M C O V E R TO C OV E R
13
SKIN CONCERN # 1: PROBLEM SKIN
SKIN CONCERN #2: FINE LINES
Sadly, breakouts, spots and blemishes are not a thing of our adolescent past. Constantly shifting hormones, pollution and stress can all wreak havoc on the complexion. Contrary to what you might think, exfoliation helps, but stick to gentle formulas. Harsh abrasive scrubs will just agitate the area more. Clarify the skin thoroughly with products that include salicylic acid or treat with decongesting clays. Most importantly though, handle with care: the skin will be inflamed and sensitive, don’t irritate it further by being too aggressive.
Of all the signs of ageing, fine lines are the most universal – and thankfully one that can be tackled from the early stages. The two most vital tools to fight these visible signs are: hydration and collagen stimulation. Embrace these formulas that aim to visibly plump the skin.
KATE S OME RVILLE HydraClear Hydrating Acne Gel 1.7oz $86: A clarifying gel moisturiser that will hydrate the skin while simultaneously targeting and preventing breakouts.
NE W R AD ICAL Skincare Youth Infusion Serum 30ml $210: A multi-pronged approach to skin, this serum is packed with antioxidants and active ingredients to boost hydration and plump the look of skin.
REN ClearCalm 3 Clarity Restoring Mask 50ml $59: Designed for blemish-prone sensitive skin. A gentle formula that absorbs excess oil and exfoliates blocked pores. N U DE Advanced Renewal Overnight Repair Mask 50ml $79: This all natural, plant based cream is packed with gently hydrating ingredients and nourishes stressed out skin overnight. G LAMGLOW Supermud Clearing Treatment 1.2oz $75: This turbo charged mud mask works like a deep pore vacuum to extract and clarify. Apply as a full mask or use as a spot treatment.
NE W C HANT E CAILLE Rose de Mai Cream 1.7oz $260: This intelligent formula protects, nourishes and decongests the skin leaving it visibly radiant. The advanced technology is designed to help draw moisture and visibly energise skin.
NE W D IP T YQ UE Protective Moisturizing Lotion 50ml $76: A delicate emulsion that uses gentle rose extracts and Omega oils to hydrate the skin, giving it the appearance of fresh youthfulness. Available at Mecca Cosmetica Myer stores only. VE R SO Super Eye Serum 30ml $105: A light refreshing serum that irons out the appearance of fine lines with Retinol and vitamin A derivatives around that sensitive eye area.
SKIN CONCERN #3: DULLNESS
SKIN CONCERN #4: LO S S O F F I R M N E S S
Radiance and brightness are buzzwords in the world of beauty these days as an even, youthful complexion is the holy grail in skin. Whether it’s a boost in cell turnover or battling the signs of sun damage, these new launches will quickly brighten the look of skin, leaving you with that covetable glow of health.
As we get older, our skin starts to lose its elasticity – the cell structure weakens and we see the tell tale signs of sagging around the mouth, eyes and cheeks. Massaging products in gently and consistently may help stimulate circulation and strengthen the dermis. This technique, combined with the latest anti-ageing breakthroughs, you can keep your skin from looking as though it’s lost its bouncy youthfulness.
N EW DR DE NNIS GR O S S Clinical Concentrate Radiance Booster 1oz $99: A concentrate that uses professional strength ingredients to reveal an illuminated, refreshed complexion. N EW DIP T YQUE Infused Facial Water 150ml $72: This gentle water is enriched with rose extracts to bring out the skin’s natural radiance. The vitamins and minerals in the formula instantly refresh. Available at Mecca Cosmetica Myer stores only.
NE W D R B R ANDT D.N.A. Transforming Pearl Serum 40ml $198: This award winning serum acts like a booster to the skin, creating a visibly firmer, more radiant complexion full of vitality. E VE LO M Intense Firming Serum 30ml $150: This potent serum that harnesses the power of milk extracts smoothes, firms and rejuvenates the look of skin.
N EW BY T E R RY Cellularose Baume D’Eau 30g $139: An intense, hydrating balm that harnesses the power of roses. This rich formula will instantly energise, revitalise and moisturise the skin.
DAR P HIN Darphin Stimulskin Plus Rejuvenating Lifting Serum 30ml $294 & Corrective Divine Cream 50ml $274: An advanced formula that visibly boosts collagen and skin’s natural resilience.
N EW PE R RICONE MD Chloro Plasma 2oz $99: A powerful treatment mask packed with phytonutrients and blue green algae to virtually detoxify the skin, leaving it illuminated and radiant after just one application.
NE W NUD E Advanced Renewal Moisturiser 50ml $144: A nutrient rich cream packed with probiotics and antioxidants to visibly improve the firmness and elasticity of the skin.
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basic INSTINCTS
There’s nothing more evocative than a fragrance when it comes to self-expression. Boldly announce the individual you are with this season’s unique blends exclusively curated and available at Mecca Cosmetica.
The scent you choose to wear reflects so much more than just your sartorial and palette preferences. “Perfume is the silent language that often expresses who we are” says Frederic Malle, curator and founder of Editions de Parfums Frederic Malle. “People will often choose a fragrance that matches their personality but don’t know why or how they have come to this choice. As if they were inadvertently speaking a language they don’t understand.” Our senses guide us to the notes and scents that make up our own memories and preferences. Just as a spoonful of vanilla ice cream might transport you to a summer’s day in your childhood, a certain scent can have the very same, if not more powerful, effect. The perfume you wear can create an impression of the person you are to others too, certain notes and types of scent can evolve and shape the very vestige of yourself on their consciousness. So delve into these artfully crafted scents this season that are completely unique in their message. Whether it’s the soft oil blends from Le Labo for a feminine, intimate mood or the avant garde, green zesty notes of the famous London art-inspired fragrance from Comme des Garçons, Serpentine, there is something here for the person you are, something that will truthfully express your most characteristic qualities. It’s the ultimate form of self-expression. From left to right: NE W F RE D E R IC M A L L E Eau de Magnolia 100ml $266*; LE LAB O Santal 33 100ml $274*; N EW M A I S O N F R A N C I S K U RKDJIAN Pluriel Femme 70ml $194*; BYRED O Flowerhead 50ml $158; N EW C O M M E D E S GA RÇONS Serpentine 50ml $122; ES C EN TR I C 02 100ml $142; NE W TOCCA Simone 1.7oz $92; S ER G E LU TEN S Feminite du Bois 50ml $148; EAU D’ ITALIE Un Bateau Pour Capri 100ml $169*; NE W D IP T YQ UE Eau De Lavande 100ml $128; N EW D I P TYQ U E Geranium Odorata 100ml $128; NE W ANTO N I A’ S F LOW ER S Rokka 3.4oz $166; C O M M E D E S GA RÇONS 888 50ml $132; C O M M E D ES GA R ÇO NS Amazingreen 50ml $112; NE W L E L A B O Rose 31 Perfume Oil 30ml $160*; NE W M AISON FR ANC I S K U R K DJI A N Globe Trotter Zinc Case $145 and Aqua Universalis 3 x 11ml $104*; TH I R D M A N Eau Nomade 100ml $125 *Available in select Mecca Cosmetica stores
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A L L D AY A L L N I G H T B E A U T Y F I X
THE NEW MECCA.COM.AU
Your favourite products are at your fingertips 24/7 with our glossier, shinier, prettier new website. Now there’s no need to go a single day without your beauty fix.
The brand new mecca.com.au will bring you the very best in beauty from Mecca Cosmetica, Mecca Maxima and Kit instantly. Visit us online and discover the exciting new world of mecca.com.au.
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PRO DUC TI O N N OTES
THE MAKING OF A FLAGSHIP STORE
We’re thrilled to announce the imminent opening of our brand new Flagship store at 79 Toorak Road, South Yarra (double the size of the original store!!). Here's what we got up to: 78 H O UR S O F IN S P IR ATIO N A L M O O DBOARD BUI LDI N G
21 B AC K TO T H E D R AW I NG B OARD S . . . I T NE E D S TO B E M O R E AM AZ I NG!
2 3 M E E TIN G S W ITH TH E A R C H ITE C TS TO P E R F E CT TH E DE S IG N
1 68 H OURS SELECT I N G P ERF ECT LY UN I QUE P I ECES F ROM A ROUN D T H E GLOBE
44 BR A N DS R E P R E S E N TE D IN STORE
T EST ED 22 M AK E U P CH AI R S TO FIN D T H E M O ST ST YL I S H AN D CO M FO RTAB L E
8 N E W S E C R E T BR A N DS L AUN C H IN G IN TH E M E C CA TR OV E
4 1 FAVOURI T E LI P ST I CK SH A DES TO DRESS UP OUR H A RD H AT LOOK ON SI T E
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H UG E L AUN C H PA RTY !
Opening late September on the corner of Toorak Road and Avoca Street, our new boutique is just a stone’s throw from our very first store that opened all of 17 years ago. We look forward to welcoming you in our new home and sharing this global beauty journey with you.
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The Business of Beauty
THE SPOTLIGHT...PRICING We want you to be happy!
The Business of Beauty to us is really about the business of happy customers. Ensuring we have the latest product is a small part of what we do. Ensuring we have the best product offering, the best customer service and the best possible prices is what our business is about.
We are listening…
Over the years, the fluctuating Australian dollar has meant an inevitable shift in luxury goods pricing. We’ve listened to your feedback and concerns about this and want you to know we hear you. You will have noticed that the prices on our products have been improving over the last three years. We’ve been quietly working behind the scenes to pass on the savings of a strong Australian dollar to you, our customers. This month Mecca implements its third round in as many years of price reductions in-store and online. You will find a large number of your favourite Mecca Cosmetica staples reduced further.
You’ll find this kind of attention to detail at the best hotels, restaurants, stores and of course, at Mecca Cosmetica. We offer you the makeup tutorial you didn’t realise you needed and now can’t live without. We trawl the globe to bring you those life-changing products that the industry insiders are going crazy for and ultimately become a staple in your handbag, and we are focussed on the very best prices to make beauty shopping as seamless as possible for you. We want you to enjoy yourself, so don’t worry, we have you covered.
“Ensuring we have the best product offering, the best customer service and the best possible prices is what our business is about.”
We know luxury…
The epitome of luxury has to be when you’re presented with something you didn’t realise you desired and wanted… ice cold champagne as you shop for jewellery, a refreshing jasmine scented face cloth after a day seeing the sights.
Shop internationally on your doorstep…
How many times have you saved the last spritz of your favourite fragrance because you don’t know when you’ll be back in Paris again at that secret little perfume store? Or squeezed a bursting suitcase shut as you’re packing up from your shopping trip to New York with all your supplies? With our price reductions we are bringing you the best global beauty brands as close to international prices as we possibly can. We know you love to shop from the very best global offer, and we want to make that as easy for you as possible to do in Australia.
“Our raison d’etre is to make women look and feel their best. This is our business and this is the business of beauty at Mecca.” Jo Horgan
Your all time favourites at all new prices...
HOURG L AS S Veil Mineral Primer NE W P RI C E $ 6 9
C H A NT E CAILLE Future Skin 1oz N EW P R IC E $ 9 9
BY T E R RY Touch Expert Advanced NE W P R IC E $ 6 2
NARS Laguna Bronzer NEW PRICE $49
ELLIS FAAS Hot Lips NEW PRICE $45
ST I L A Stay All Day Liquid Eyeliner NE W P RI C E $ 2 6
B U M B LE & B UM B LE Thickening Spray 8oz N EW P R IC E $ 38
REN Glycolactic Radiance Renewal Mask 50ml NE W P R IC E $ 5 9
PERRICONE MD Blue Plasma Eye Orbital 15ml NEW PRICE $86
DIPTYQUE Eau Moheli 100ml NEW PRICE $1 24
M E C C A .C O M . A U All prices in this publication are in Australian dollars. For New Zealand pricing, please visit meccacosmetica.co.nz. Please call 1800 007 844 or purchase your favourites at MECCA.COM.AU. If you do not wish to receive Mecca Cosmetica publications in future, please email us at customerservice@mecca.com.au or telephone and leave a message on 1800 007 844. Obviously real life and catalogue life are two different things, so some products may be larger than life, or brighter than bright. If you want the ‘real deal’, go in store and rub, dub, try and apply to your heart’s content or ring Mecca Mail Order on 1800 007 844. We also take the utmost care to ensure the accuracy of information on pricing but sometimes life’s little mishaps can occur. We are human after all and appreciate your understanding.