Mila book brand Manual

Page 1



CONTACT Phone

+ 61 21540 7250

Fax

+ 61 21540 7250

E-mail Address

mila@fashion.com/template 156 Square Street • Sydney • NSW 4251 • Australia



01 FASHION WITH PURPOSE 02 OUR BRAND 03 STATIONERY 04 ADVERTISING 05 INTERACTIVE 06 STORE



FASHION WITH PURPOSE Mila is an ethical clothing label renown for designing simple, natural clothes with unique details. It is not just a label, it’s a style motto, with a responsible and skillful approach to cloth. The brand was created in 2010 to offer people who cared not only about the style of their clothes but also about how the clothes they wore were made.

01


OUR BRAND color and mark


The official logo with circle background. when orange color used logo should be white. Logo should be centered.

C = 0 M = 0 Y = 0 K = 47

C = 0 M = 72 Y = 80 K =0

R = 243 G = 108 B = 60

HEX = f36643 PMS = 8421c

R = 153 G = 155 B = 158

HEX = 99969E PMS = f26642

ITC avant garde gothic std.

02


STATIONERY business card and letterhead


1.8”

10 pt. Extra Light

156 SQURE STREET

SYDNEY

NSW 4251

AUSTRALIA

WWW . MILA . COM

ITC avant garde gothic std. 2”

Australian standard letterhead size. 8.27” x 11.69”

EMAIL

1.8”

MILA @ FASHION . COM

TEL

+61 2 1540 7250

FAX +61 2 9250 7252

1.8”

03


1/2” 1.5”

1/2”

2”

A-4 Australian standard envelop size. 4 1/4” x 6 1/4”

2” x 4 1/4”

1.6”

ITC avant garde gothic std. 1.6”


1/2”

Australian standard Business card size. 3.35” x 2.16”

1/2”

1/2”

10 pt. Extra Light ITC avant garde gothic std.

156 SQURE STREET SYDNEY NSW 4251 AUSTRALIA

T F E

+61 2 1540 7250 +61 2 1540 7252 MILA @ FASHION . COM WWW. MILA. COM 1/2”


ADVERTISING outdoor and print




04.1


INTERACTIVE website and app.


05




STORE

store front and interior


06


The official logo with circle background Should be used in store signage. When orange color used the logo should be white and centered.



Mila’s selective store sales housewares, furnitures and home accessories.


Mila’s selective stores uses some of housewares and furnitures as a decor in store. The products are available for order in store.



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