How to Create an Omni-channel Experience

How To Create An Omnichannel Experience?

If we could define the currency of 2021, it would be one thing – INFORMATION. It applies to all industries, from health to retail because we have established that we make better decisions if we have enough information. In our field, information about our customers allows us to craft solutions that can solve their real needs through a refined retail strategy. Retailers have changed their approach to the customers as well after discovering new means of interacting with the clients in a smart and sensible way.

When we think about exhibitions, we are aware that a brand’s presence can drive its visibility and popularity up, thus resulting to more sales. And while the traditional Visual Merchandising strategies do work, it would also be beneficial to learn, welcome, and embrace technology and acknowledge its importance in driving up visibility.

We, The Albex Group, always make sure that we offer our clients the best and the most innovative solutions for all the retail spectrum. It is for this reason that we partnered with Perch Interactive. adapting to the marketing campaigns that you and your team develop per season. Opening your space to retail technology will position your brand at the top of your customer’s mind, while maintaining the excitement of the physical space but combining it with the speed of the online channel.

Who is Perch Interactive?

Perch have developed smart shelves and displays that promote an omnichannel conversion inside retail spaces, as well as product discovery and a more interactive brand experience.

The various smart shelves can be personalized with valuable product education elevating the interaction between the client and the display and allowing the integration of influencer marketing as well, which is part of most of the current digital marketing strategies. You will have the option to play with different product lines and analyze their performance based on their placement on the display which will uncover surprising product interaction behaviors that can lead to the execution of a successful planogram optimization strategy.

If we talk about going the extra mile, Perch also allows the collection of valuable metrics, such as traffic flow and conversion through A-B message testing and message segmentation by demographic. Another advantage of Perch Interactive is that the screen becomes the perfect space to communicate and deliver a clear message to explain your value offer to all your clients, at the same time that you register the number of interactions for each one of your products. These displays also enable cross-sell by recommending a complementary product as your customer touches another one on the shelf, using behavioral analysis to optimize engagement, therefore profitability.

The collected data will make the difference when it comes to decision making, as your results will be completely derived from a specific strategy. These displays are the ultimate tool to complement any marketing strategy per product line by incorporating the latest trends in the retail space and Vikram Malkani - CEO The Albex Group