Doha Festival City - The First Mall in Qatar Built on the Foundations of, and Committed to Sustainability

Doha Festival City

The First Mall in Qatar Built on the Foundations of, and Committed to Sustainability

Doha Festival City, Qatar’s one and only choice for shopping, dining and entertainment, is the first sustainable mall in Qatar, having received level three certification by the Global Sustainability Assessment System (GSAS) in recognition of its commitment to sustainable development. This achievement adds to Doha Festival

City’s commitment to being a “smart mall”, and further contributes to the mall’s engagement in favour of sustainable development.

Doha Festival City was evaluated by GSAS on multiple factors, including energy efficiency and consumption, conscientious water usage, reusability of construction materials and indoor environmental quality.

Furthermore, the mall is currently upgrading its system to enable the utilization of TSE (treated sewage effluent) waters for chilled water circulation and will be able to fully rely on TSE water for its Chillers in the second half of 2021, while undertaking further action to boost the sustainability of its operations.

The mall has implemented many ecologically responsible measures throughout the project with the main aim to help protect the environment as it strives to deliver environmentally conscious solutions wherever possible for the well-being of today and tomorrow’s generations.

Committed to reduce the waste of paper and protect our forests by reducing the amount of printed materials, we constantly prioritize digital tools to communicate and interact with our visitors and Qatar community. The recently held Digital Raffle Draw was organized as part of our Homeware Festival, as well as our ongoing Food Campaign raffle draw, are carried out using digital platforms, including digital coupons and QR-codes. Thus, we deliver on our sustainability goals by making our marketing campaigns environmentally friendly as well, successfully minimizing our environmental footprint.

The Mall is equipped with digital way finder screens, and most of our marketing campaigns and initiatives have a strong digital side.

Home to like-minded brands with a responsible approach to the environment, Doha Festival City featured sustainable collections and products throughout the mall in lightboxes to mark World Ocean Day during the month of June.

Harvey Nichols, &Other Stories, H&M, COS, Tavola, The Body Shop, and several other brands took part in the initiative, inviting Doha Festival City visitors to consume responsibly, while dedicated digital screens were set to spread awareness around the importance of preserving the world's oceans.

Throughout the month of June, the mall engaged with its customers through several exciting activities aimed at promoting action to protect the world's oceans and its biodiversity and in raising awareness about the role of the Ocean in the global ecosystem, food, medicine, and oxygen supply.

COS

London-based fashion brand, COS, has introduced its summer collection. Inspired by the renewal of the seasons and the brand’s optimism for the future, the collection embraces warmer weather, whilst remaining versatile and timeless.

Committed to sourcing quality materials that limit the impact on the planet, the season focuses on fibers that require less water and pesticides to cultivate, such as linen and hemp. These fabrics are durable, whilst appearing weightless, fostering movement and draping. Repurposed materials are adopted throughout, with recycled nylon utilized in swimwear.

H&M

To combine the latest trends with quality at the best price in a sustainable way, H&M’s ambition is to work towards a change in the way fashion is made and enjoyed today. In 2019, H&M Group collected 29,005 tons of textiles for reuse and recycling — equivalent to about 145 million T-shirts. The goal is to increase the number of garments collected, every year. The fashion industry weighs heavy on natural resources, which is one reason H&M Group has set up clear goals going ahead: the retailer’s mission is to only use recycled or other sustainably sourced materials by 2030. Currently, 65% of H&M collections are produced with more sustainable materials. Check out their stunning summer collection at the mall to discover more.

For the first time ever, & Other Stories has created a collection for women and kids, from one and a half to eight years old. Featuring summery, printed dresses and sets crafted with sustainably sourced materials, the collection is inspired by the importance of female role models in a young girl’s life. Whether it is with her mother, grand-mother, aunt, or anyone else with a close bond. Joy, optimism, and wisdom flows through each precious relationship and into every piece of this beautiful collection.

The Body Shop

The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally inspired skincare, body care, haircare and make-up produced ethically and sustainably. Having pioneered the philosophy that business can be a force for good, this ethos is still the brand’s driving force. The Body Shop operates around 3,000 retail locations in more than 70 countries. Along with Avon, Aesop and Natura, The Body Shop is part of Natura &Co, a global, multi-channel, multi-brand cosmetics group that is committed to generating positive economic, social, and environmental impact.

Through contributing to major initiatives in this field, Doha Festival City also aims to educate its visitors on the importance of sustainability, enticing them to contribute to the national efforts. The mall spares no efforts in contributing to major global events including World Water Day, Earth Hour and World Ocean Day amongst others.

Robert Hall

General Manager Doha Festival City Al-Futtaim Malls