SHOPPING CENTRE UPDATE
Doha Festival City The First Mall in Qatar Built on the Foundations of, and Committed to Sustainability
D
oha Festival City, Qatar’s one and only choice for shopping, dining and entertainment, is the first sustainable mall in Qatar, having received level three certification by the Global Sustainability Assessment System (GSAS) in recognition of its commitment to sustainable development. This achievement adds to Doha Festival City’s commitment to being a “smart mall”, and further contributes to the mall’s engagement in favour of sustainable development. Doha Festival City was evaluated by GSAS on multiple factors, including energy efficiency and consumption, conscientious water usage, reusability of construction materials and indoor environmental quality. Furthermore, the mall is currently upgrading its system to enable the utilization of TSE (treated sewage effluent) waters for chilled water circulation and will be able to fully rely on TSE water for its Chillers in the second half of 2021, while undertaking further action to boost the sustainability of its operations. The mall has implemented many ecologically responsible measures throughout the project with the main aim to help protect the environment as it strives to deliver environmentally conscious solutions wherever possible for the well-being of today and tomorrow’s generations. Committed to reduce the waste of paper and protect our forests by reducing the amount of printed materials, we constantly prioritize digital tools to communicate and interact with our visitors and Qatar community. The recently held Digital Raffle Draw was organized as part of our Homeware Festival, as well as our ongoing Food Campaign
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raffle draw, are carried out using digital platforms, including digital coupons and QR-codes. Thus, we deliver on our sustainability goals by making our marketing campaigns environmentally friendly as well, successfully minimizing our environmental footprint. The Mall is equipped with digital way finder screens, and most of our marketing campaigns and initiatives have a strong digital side. Home to like-minded brands with a responsible approach to the environment, Doha Festival City featured sustainable collections and products throughout the mall in lightboxes to mark World Ocean Day during the month of June. Harvey Nichols, &Other Stories, H&M, COS, Tavola, The Body Shop, and several other brands took part in the initiative, inviting Doha Festival City visitors to consume responsibly, while dedicated digital screens were set to spread awareness around the importance of preserving the world's oceans. Throughout the month of June, the mall engaged with its customers through several exciting activities aimed at promoting action to protect the world's oceans and its biodiversity and in raising awareness about the role of the Ocean in the global ecosystem, food, medicine, and oxygen supply.
