08 MECS+R AT 30: Reflecting on Timeless Relationships
CENTRE STAGE BUZZ
10 Al Othaim Investment Company Embarks on SAR 15 Billion Expansion
12 Cenomi Centers Spearhead Change in Saudi Arabia
14 Shaping the Future: Hamat Holding’s Vision for Transformative Retail & Community Spaces in KSA
16 Igniting the Future: Shomoul Holding’s Vision 2030 and the Rebirth of Retail
18 Where Tradition Meets Innovation: The Future of Retail with Azad Properties
20 Commitment to ESG Principles As A Core Pillar in Kinan Business Strategy
22 Redefining the Retail Destinations in KSA
24 Alandalus Property: Uniting Local Expertise with Cutting-Edge Innovation, Aspiring to Tomorrow’s Real Estate
MARKET MIX
26 Lead the Change: Property Manager Role in Igniting New Genesis Retail Leasing
28 Mall – Retailer: A Perfect Collaboration Driven by Technology
FROM THE FRONTLINES
30 Q&A with Duaij Khalifa Al Rumaihi – City Centre Bahrain
31 Q&A with Majid Abdullah Algothmi – Azad Properties
32 Q&A with Lizelle Fitoussi – Merex Investment
RETAIL CONGRESS CONFERENCE & EXHIBITION GUIDE
33 Retail Congress MENA 2024 – Genesis Ignite
35 Cheers to our Champions – Board Members & Regional Rep
36 Conference Program & Speakers
42 Sponsors & Exhibitors Acknowledgement Page
44 Event Floor Plan, Exhibitors & Deal Making
46 Sponsor’s Profiles
98 Exhibitor’s Profiles
102 Support Partners | Media & Travel Partners
MENA SHOPPING CENTRE & RETAILER AWARDS GUIDE
109 MENA Shopping Centre & Retailer Awards
110 MENA Awards Jury
112 MENA Shopping Centre & Retailer Awards Finalists
• Design & Development Awards
• Marketing Excellence Awards
• NOI Enhancement Awards
• Retail Excellence Awards
• Retail Store Design Awards
• Service Excellence Awards
• Sustainability Excellence Awards
• Retail Professional of the Year Award
Disclaimer: The viewpoints, articles and opinions expressed in
belong solely to their respective authors and do not necessarily reflect the opinions or views of MECS+R.
THANK YOU TO
DR. YOUNIS AL MULLA
MECS+R Board Chairman
Senior Vice President Business Devt. - Corporate HO Majid Al Futtaim Retail Dubai, United Arab Emirates
DUAIJ AL RUMAIHI
Board President | MECS+R Mall Director, City Centre Bahrain Majid Al Futtaim Properties Manama, Bahrain
MECS+R BOARD OF DIRECTORS
LIZELLE FITOUSSI
MECS+R Board Vice President
Director - Marketing
City Walk, The Beach JBR, J1 Beach
Merex Investment Group Dubai, United Arab Emirates
DAVID HUESSER
MECS+R Board Treasurer
The Outlet Resource Group (TORG) Managing Director Dubai, United Arab Emirates
MOHAMMAD AL QAED
MECS+R Board Member
Acting Chief Commercial Officer
Seef Properties Manama, Bahrain
SAAD ZUBERI
MECS+R Board Member
Executive Director Lucky Landmark (Pvt.) Limited Karachi, Pakistan
“A succession of small successfully kept promises leads to integrity.” – Mark Hunter
WELCOME TO OUR MEMBERS, SPONSORS & READERS
The Year of Genesis Ignite - Retail
Our team at the MECS+R is lucky. We love what we do. Assisting you in your business is our joy.
The role of the team at the MECS+R is to assist you in facilitating your business and to raise your personal and professional profile locally, regionally and globally.
Our theme this year is how retail is about change and how we embrace change. Genesis is a Greek word for beginning. When we embrace change it means starting over, starting at the beginning to ensure you approach the market and opportunities with fresh ideas. Ignite means focusing your energy and attention to light up and attract positive outcomes. Starting over again and again with fresh ideas is the summary of our theme this year.
Our team keeps our promises to you large or small. Our intention is to ensure you benefit from our primary roles: to raise your personal and professional profiles in the industry and to facilitate your business. Successfully delivering on our roles leads to your integrity in the retail industry. Integrity is the quality of being honest and having strong moral principles.
The RECON issue of the Retail People Magazine is my favorite edition of our magazine. Retail Congress Issue - MENA Awards Presentations and Gala Dinner at the Mandarin Oriental Faisaliah Hotel and Convention Centre.
Across the MENA region into West and Central Asia, Retail People has expanded its footprint. This special edition also features many great articles and contributions. The Retail Congress RECON event showcases Saudi Arabia’s massive strides in retail and mixed-use developments.
The retail development leaders in Saudi Arabia have all contributed to this issue of the Retail People Magazine with amazing projects and feature articles. Al Othaim Investments, Cenomi, Hamat Holdings, Shomoul Holdings, Azad Properties, Kinan, Alandalus Property all have projects with an estimated construction value inexcess of SAR 12 billion. Construction timing for these projects is in line with delivery prior to Vision 2030. Retail professional Muhammad Jawad speaks about the vital role of Property Management. Rahul Kharkar’s article describes the importance of technology and the customer journey. Thank you again to all the authors who have taken the time to share their knowledge and wisdom in our Retail People Magazine.
Our team at the MECS+R is excited to see you again and connect with you in person as we celebrate our 30th Annual Retail Congress MENA Event at the Mandarin Oriental Faisaliah Hotel. Our first event in Riyadh after 9 years of sourcing and securing the permit to host a retail event.
Together with the greatest minds in the industry, you will hear and learn from our Keynote Speakers John Sanei and Veemal Gungadin. John Sanei’s delivery is titled AI the Human Symphony in Retail – Futures Strategist. John is joining our stage from his travels speaking around the world. Veemal Gungadin joins our stage from Singapore. The title of Veemal’s speech is Unlocking AI for Maximum Impact. An expert in technology and how we can best use technology to assist us in business. Our speakers are the leaders. Retail leading edge speakers providing inspiration
DAVID MACADAM Chief Executive Officer MECS+R
today into your future. Retail and inspiration sourced and delivered from global best practices.
Again, we are here to honor and recognize the bestof-the-best in the Middle East & North Africa Shopping Centre and Retailer Awards. This year, we received our largest ever number of submissions for our awards. We received 231 submissions, from different shopping centres and retail brands, including solution providers in the region. We would like to thank all our judges who invested their time in reviewing all the awards submissions.
Our membership and senior judges from past years have requested changes to our MECS+R awards judging system. The judges now will only be judging those submissions where they have enjoyed a career with hands-on experience. For instance, the marketing submissions will be adjudicated by our judges who are marketing professionals. The number of submissions each judge must review will be reduced dramatically from past years. Reducing the volume of submissions reviewed by each judge increases the time spent on each submission. The marks associated with each submission have been adjusted to the same judging scales implemented at the ICSC in New York. This judging adjustment works to ensure all submissions are ranked at an international level.
Finally, congratulations to all entrants for taking the time, effort, and investment to deliver these detailed and sophisticated submissions. You are striving for excellence and your desire to achieve exceptional results raises the standards in the retail industry in our region and globally. Best of all, we are all being recognized for our excellence on the world stage.
Congratulations to the winners of the MENA Awards 2024!
Board President | MECS+R Mall Director, City Centre Bahrain
DUAIJ AL RUMAIHI
We invite you to join us in celebrating our 30th Anniversary at Atlantis The Palm, Dubai, on the 12th of December 2024.
CELEBRATING 30 YEARS
MECS+R AT 30: REFLECTING ON TIMELESS RELATIONSHIPS
In 1994, a seed was planted—a small idea with great ambition: to create a platform that would connect, empower, and elevate the retail and shopping centre industry in the MENA region. From its humble beginnings, the Middle East Council of Shopping Centres (MECSC) emerged with a vision that resonated with the evolving needs of an industry on the brink of transformation. Share information and share experiences in the industry.
The early days were about building relationships. The founders, a group of passionate professionals, realized the potential of collaboration and the value of shared knowledge. Year after year, MECSC evolved into more than just a council—it became a thriving community. It was through networking events, training programs, and conferences that industry leaders, emerging talents, sponsors, and supporters all came together, weaving a rich network of shared experiences and innovations.
In 2019, to better represent the expanding role in the region, MECSC transformed into MECS+R—Middle East Council of Shopping Centres and Retailers. This change reflected our commitment to cater to both shopping centre and retail companies, recognizing that the two sectors were growing
Through challenges and successes, MECS+R has always remained steadfast, adjusting to shifting markets, embracing technology, and responding to the changing dynamics of retail and commerce. Each milestone—a new partner, an expanded training initiative, an inspiring RECON event—told a story of resilience and community. Now, as we celebrate 30 years, we reflect on the collective journey that has taken us from a small gathering to a diverse network of thousands.
This journey would not have been possible without our valued members, the unwavering support of our sponsors, and the dedication of our volunteers. Your belief in the mission of MECS+R has shaped what we are today. As we look to the future, we pledge to continue growing, learning, and innovating—always with the goal of better serving you and the industry we love. Here’s to the next 30 years of connection, growth, and shared success.
Thank you for being part of our story.
CENTRE STAGE BUZZ
AL OTHAIM INVESTMENT COMPANY EMBARKS ON SAR15 BILLION EXPANSION
Al Othaim Investment, a diversified group spanning real estate, entertainment, F&B, cinema, hospitality, fashion retail, AI, and sport, has achieved remarkable success with its recent launch of numerous development projects. The company is currently in a phase of high activity and diligent efforts as part of its strategy to establish significant multi-use projects and enhance existing ones to align with its comprehensive investment approach.
This endeavor aligns with the Kingdom’s historic economic transformation under Saudi Vision 2030. It reflects the company’s commitment to the vision’s strategic objectives, bolstering its presence through diverse and comprehensive investments that leverage its group companies integrated and systematic capabilities. This approach serves investment purposes and contributes to a qualitative shift in the economy, supporting the national economic landscape.
The company is actively completing projects valued at over $4 billion (SAR15 billion). These projects are characterized by their qualitative nature and multi-purpose functionality, further solidifying the company’s leadership, precedence, and investment capacity in development. They embody modern designs that prioritize sustainability, enhance the quality of life and happiness, and significantly contribute to the national economy.
THE “KONOZ CITY”
Taking the lead among these groundbreaking initiatives is the striking “Konoz City” project, spanning an expansive area of 114,000 sqm and boasting a budget exceeding $1.9 billion (SAR7 billion). Situated north of Riyadh, between King Fahd and Al-Olaya roads, this project stands out for its comprehensive investment and development approach, its
THE COMPANY IS ACTIVELY SPEARHEADING 23 DIVERSE PROJECTS ACROSS THE KINGDOM, POISED TO REVOLUTIONIZE REAL ESTATE DEVELOPMENT AND STRATEGIC INVESTMENT.
incorporation of captivating aesthetic elements, its adherence to the highest sustainability and quality standards, and the exceptional nature of its designs.
Ideally situated in the heart of the action, the project boasts convenient access to King Khalid International Airport, the King Abdullah Financial Center, and King Salman International Airport, as well as direct connectivity to the metro line. Within its expansive footprint, it holds a bustling commercial center spanning over 120,000 sqm of rental space, a 5-star hotel with 250 hotel rooms, luxurious living spaces, modern office facilities, and a captivating enclosed entertainment city designed to elevate Riyadh’s tourism and entertainment scene. Ample green spaces and extensive parking add to its appeal, making it a truly unique and desirable destination.
CENTRE STAGE BUZZ
AL OTHAIM INVESTMENT’S ONGOING VENTURES
The company is actively spearheading 23 diverse projects across the Kingdom, poised to revolutionize real estate development and strategic investment. These projects will contribute significantly to the nation’s infrastructure, boosting citizen homeownership and catering to investor aspirations. The company’s diverse portfolio encompasses malls, commercial and entertainment centres, residential projects, office spaces, and hotels, offering investors unparalleled opportunities to maximize returns.
Among these noteworthy projects is “Othaim Circle” in Khobar, a 52,000 sqm development with a budget of $107 million (SAR400 million). This vibrant hub will boast entertainment facilities, diverse retail stores, a selection of specialized restaurants, commercial offices, a dedicated gym and spa, and lush green spaces.
Another impressive project is “Othaim Park” in Dammam, which is spread across 224,000 sqm and has exceeded $400 million (SAR1.5 billion) in investment. This mixed-use development features a luxurious hotel, high-rise residential towers, a commercial building, specialized restaurants, a modern cinema complex, an array of retail stores, and captivating sculptures. With parking capacity exceeding 4,000 vehicles, stunning gardens, and dedicated spaces for walking and sports, “Othaim Park” offers an unparalleled living and leisure experience.
ENTERING THE HOSPITALITY MARKET
Expanding its reach and fostering local talent, the company is making waves in the hospitality industry. By launching a dedicated hotel and hospitality subsidiary and collaborating with key players like the Saudi Tourism Fund, Al Othaim is positioned to be a significant force in the market. Poised for growth, the company plans to unveil 14 international hotels boasting over 2,000 units. These luxurious accommodations will attract renowned international restaurants, offer premium services, and create over 3,000 jobs in various fields, both directly and indirectly.
JOB CREATION IMPACT
Al Othaim Investment’s projects are set to create approximately 50,000 direct and indirect job opportunities. This substantial job creation underscores the company’s commitment to contributing positively to the national economy and providing significant employment benefits across various sectors.
CENOMI CENTERS SPEARHEAD CHANGE IN SAUDI ARABIA
Retail in Saudi Arabia is a young and rapidly developing sector. In total, it accounts for 49% of the GCC market and is growing rapidly. Yet demand exceeds provision. Currently, there is just 0.4 sqm of GLA per capita against 1.3 sqm in Dubai and 1.6 sqm in Abu Dhabi. As such, the Kingdom offers major opportunities for international retailers and brands to enter a significantly underserved market.
This is coupled with Saudi Arabia’s Vision 2030, an initiative aimed at diversifying the economy and boosting non-oil sectors which is set to further accelerate retail market growth, as well as a tourist boom that has seen a 56% y-o-y increase in tourist arrivals during 2023.
At Cenomi Centers, we see new retail development as central to meeting this potential. We are well along a path that will see both Riyadh and Jeddah benefitting from two new flagship malls, Jawharat Riyadh and Jawharat Jeddah. Each will be the largest in their respective cities for footfall and spend and will be completed at the end of 2025. The Jawharat, or “Jewel” malls are part of our response to retail undercapacity in the Kingdom and both are now more than 90% structurally complete. It is also worth noting that by 2027 we are increasing our GLA by 44% across six new centres including a third flagship Jawharat Al Khobar.
CEO Cenomi Centers
With over two decades of global real estate and shopping centre expertise spanning Asia, Europe, Latin America, and the U.S., Alison Rehill-Erguven spearheaded ventures, including her role as Pradera Retail Asia’s CEO, orchestrating its integration into Brookfield Asset Management. A seasoned ICSC Board Member and a holder of a Master of Science (MS) from Colorado State University, she currently serves as the CEO of Cenomi Centers.
ALISON REHILL-ERGUVEN
As the leading player in the shopping centre sector in Saudi Arabia, we are spearheading retail change in the Kingdom. Among other things, this means a shift towards greater percentages in F&B, entertainment and lifestyle offerings as Saudi consumers’ tastes and preferences continue to evolve. As part of the mix in our centres, F&B and leisure used to account for around 30% of the total offer. Today it is closer to 40%, reflective of this evolution that is taking place across the market with shopping centres becoming focal points for leisure, as much as retail.
The combination of a young and youthful population, the arrival of companies looking to locate their head offices in the capital and a burgeoning tourist influx, mean that leisure incorporates everything from new cinemas to experiential F&B zones as well as events and entertainment. All of this is central to what we are doing at Cenomi Centers.
There is also the matter of retail mix with leasing activity at Cenomi Centers being incredibly active. In the first half of the year, we renewed over 1,300 leases and brought on board 235 brands including 65 brands that are new to the portfolio with names such as Asics, Oakley, Charlotte Tilbury and Five Guys being added to the portfolio.
Cenomi Centers has proven to be adept at sensing the changing requirements of shoppers in Saudi Arabia with Jawharat Jeddah, for instance, set to offer 300+ stores, the first international standard luxury wing, an events hub and next generation entertainment as well as over 10 new brands to the city. The opening of Jawharat Riyadh will also see shoppers benefitting from 300 of the world’s most sought-after brands across 75+ flagship stores. This will include more than 10 brands new to KSA and exclusive brands in the city for the next 5 years. As in Jeddah, the Riyadh scheme will increase the place of F&B, events, and entertainment as part of the offer.
All of this implies a potential strain being placed upon the environment. Therefore, we take great pride in announcing that both malls will be the first in KSA to achieve Gold-LEED certification, setting a new standard for sustainability in the region.
The Saudi Arabian consumer landscape is changing at pace. At all our Cenomi Malls, we are taking steps to ensure that we are at the forefront of this change, with Jawharat Riyadh and Jawharat Jeddah poised to contribute over 650m EBITDA, 40% of current EBITDA, following stabilization. Change is a matter of looking ahead and realising opportunity. We are and will continue to be a major part of this.
SHAPING THE FUTURE:
HAMAT HOLDING’S VISION FOR TRANSFORMATIVE RETAIL AND COMMUNITY SPACES IN SAUDI ARABIA
Hamat Holding stands at the forefront of redefining commercial real estate in Saudi Arabia, aligning its vision with the Kingdom’s ambitious goals under Vision 2030. With a steadfast commitment to innovation, sustainability, and community enrichment, Hamat Holding is not merely building malls; it is crafting vibrant, sustainable communities that resonate with the aspirations of a rapidly evolving nation.
In today’s dynamic retail landscape, characterized by the rise of e-commerce and shifting consumer behaviors, Hamat Holding recognizes the need for traditional shopping malls to evolve. This transformation, however, is not about the decline of physical retail spaces but rather their reinvention as multifaceted community hubs. Hamat’s vision transcends conventional retail, integrating a blend of shopping, entertainment, cultural experiences, and communal spaces to create destinations where people connect, engage, and thrive.
Imagine a mall where every visit offers something new: a place where you can shop for global and local brands, catch the latest blockbuster, explore art galleries, work in state-of-theart co-working spaces, or simply relax with family and friends in beautifully designed communal areas. This is the future Hamat Holding is crafting—where malls serve as social centers that fulfill a diverse range of needs and desires.
Central to this vision are the twin pillars of technology and sustainability. Hamat Holding is leveraging cutting-edge
ABDULLAH ALI AL TAMIMI
CEO
Hamat Holding
Abdullah Al Tamimi is a seasoned professional in finance and strategic management, holding key roles at Al Rajhi Bank, Malaz Capital, and Hamat Holding Company, where he currently serves as CEO. He has a finance degree from Gonzaga University and a certification in Business Credit from Moody’s Analytics. Al Tamimi is also an active member of various local councils, underscoring his involvement in financial and development affairs.
technology to enhance the customer experience through interactive digital displays, personalized marketing, and a seamless omnichannel strategy that blends online and offline shopping. Moreover, the company is deeply committed to
CENTRE STAGE BUZZ
HAMAT HOLDING IS MORE THAN A DEVELOPER OF COMMERCIAL SPACES— IT IS A PIONEER IN CREATING DYNAMIC, SUSTAINABLE ENVIRONMENTS THAT ENHANCE THE QUALITY OF LIFE FOR ALL WHO EXPERIENCE THEM.
sustainability, evident in its adoption of energy-efficient construction practices, the use of renewable resources, and the promotion of eco-friendly operations across its portfolio. These efforts are designed to create a lasting legacy, ensuring that the developments not only meet the needs of today but also contribute positively to the future.
Hamat’s projects, such as the transformative Lavanda Park in Aseer and the culturally infused Myan Yard in Makkah, showcase the company’s ability to blend modern architecture with local heritage, creating spaces that are both innovative and deeply connected to their surroundings. Lavanda Park, for
instance, integrates the region’s natural beauty into its design, offering a modern shopping and entertainment experience that harmonizes with the enchanting landscapes of Aseer. Similarly, Myan Yard stands as a beacon of Islamic architecture infused with contemporary aesthetics, providing visitors with a unique blend of spiritual and commercial experiences.
These developments are not isolated efforts but are part of a broader strategy to redefine the retail and community landscapes across the Kingdom. From the eco-friendly Tabuk Park, designed to serve as a cultural and social epicenter, to the luxurious Riyadh Park, a nucleus of retail and community engagement in the heart of the capital, Hamat Holding is setting new benchmarks in the industry.
As Hamat Holding looks to the future, its roadmap is clear: to continue transforming commercial centers into economic catalysts and beloved community landmarks. This journey is driven by the dedication of its team, the trust of its partners, and an unwavering commitment to excellence. Through its visionary projects, Hamat is not just shaping the future of retail in Saudi Arabia; it is shaping the future of community life itself, ensuring that every project leaves a lasting impact aligned with the Kingdom’s broader aspirations.
In essence, Hamat Holding is more than a developer of commercial spaces—it is a pioneer in creating dynamic, sustainable environments that enhance the quality of life for all who experience them. This vision is not only about building for today but about leaving a legacy of innovation, sustainability, and community well-being that will endure for generations to come.
IGNITING THE FUTURE: SHOMOUL
HOLDING’S VISION
2030
AND THE REBIRTH OF RETAIL
In the heart of the Kingdom of Saudi Arabia, a bold vision is taking shape—a vision that promises to redefine the future of retail and urban development. As we stand at the dawn of a new era, Shomoul Holding is at the forefront, driven by an unwavering commitment to the Kingdom’s Vision 2030. This is not just about building structures; it’s about igniting a new genesis in the retail landscape, one that is deeply rooted in innovation, sustainability, and a profound human connection.
Shomoul Holding, established in 2014, was born from the shared ambition of its partners to capitalize on the immense investment and real estate development opportunities in Saudi Arabia. These partners—Mabanee, Alshaya Group, and Al Fozan Group—are giants in their respective fields, bringing decades of expertise and a proven track record of success. Together, they form a powerhouse that is poised to shape the future of retail in the region.
At the core of Shomoul’s vision is a commitment to creating destinations that are not only commercially successful but also socially and culturally significant.
The Avenues - Riyadh and The Avenues - Khobar are shining examples of this vision in action. These projects are not just shopping malls; they are vibrant communities that bring people together, offering spaces where families can gather, where friendships are forged, and where memories are made.
AS WE LOOK TOWARDS 2030, THE STORY OF SHOMOUL HOLDING IS
ONE OF VISION,
INNOVATION, AND CONNECTION.
The Avenues - Riyadh, set to be the largest mall in the Middle East, is more than just a retail destination. With its nine distinct districts, luxury hotels, residential and office towers, and expansive green spaces, it represents a new model of urban living. It’s a place where the architectural heritage of the region meets cutting-edge design, creating a space that is both timeless and modern. The incorporation of Salmaniya architecture reflects the Kingdom’s cultural roots, while the sustainable and green elements align with Vision 2030’s goals of environmental stewardship.
Similarly, The Avenues - Khobar is inspired by modern architectural design concepts and reflects the unique character of the Eastern Province. With its luxury hotels, entertainment areas, and vast retail space, it is set to become a premier
destination for both residents and visitors. But beyond the bricks and mortar, The Avenues - Khobar is about creating experiences. It’s about the joy of discovery as visitors explore the eight distinct districts, each offering something unique.
But the vision of Shomoul Holding goes beyond the physical. It is about fostering a sense of community, about creating spaces where people feel connected to each other and to their surroundings. It’s about understanding the needs and desires of today’s consumers and responding with innovation and creativity. Shomoul is committed to staying ahead of the curve, offering retail experiences that are not only relevant but also inspiring.
This commitment to innovation is evident in every aspect of Shomoul’s projects. From the design and construction phases to the final touches that make each space unique, Shomoul is dedicated to excellence. This dedication is not just about creating beautiful buildings; it’s about ensuring that every project meets the highest standards of quality, sustainability, and functionality.
As we look towards 2030, the story of Shomoul Holding is one of vision, innovation, and connection. It’s about more than just building structures; it’s about creating spaces that enrich lives, foster connections, and contribute to the Kingdom’s vision and goals.
WHERE TRADITION MEETS INNOVATION:
THE FUTURE OF RETAIL WITH AZAD PROPERTIES
Saudi Arabia’s Vision 2030 is more than a plan; it’s a journey toward a new future, reimagining what’s possible. Azad Properties is a key player in this journey, reshaping the retail landscape in ways that honor tradition while embracing the future. Consider Souq7: a destination where the essence of Saudi souqs meets modern retail, where shopping is just one part of a richer, more engaging experience. With over 2 million square meters of project space and a portfolio of 12 properties, Azad is not just building spaces; it’s crafting experiences.
Retail is not just a piece of the Vision 2030 puzzle; it’s a driving force behind the Kingdom’s ambitions to become a global economic leader. By 2030, this sector is expected to be a dynamic engine of growth, creating jobs and drawing investment from around the world. Azad Properties contributes to this vision by developing spaces that do more than serve commerce; they invite connection, encourage exploration, and create communities. Managing over 6,000 shops, Azad is at the forefront of a retail revolution, where every development becomes a catalyst for economic prosperity.
At the crossroads of tradition and innovation, the retail sector in Saudi Arabia is undergoing a renaissance. This revival transcends mere shopping experiences to embrace a broader social, cultural, and economic transformation. Azad Properties leads this movement by blending the rich heritage of Saudi
AYMAN AL BURTI CEO AZAD Properties
Ayman Al Burti serves as the Chief Executive Officer of Azad Properties, bringing over two decades of experience in the real estate and retail sectors. His extensive career includes leadership positions at prestigious organizations such as AWJ Holding, Anan Holding, and Kinan International. Additionally, Ayman actively contributes to various boards in Saudi Arabia, highlighting his commitment to industry advancement and community engagement. His strategic vision and extensive experience establish him as a key leader in the market.
markets with cutting-edge retail technologies, creating environments that inspire both residents and visitors. This strategic approach has garnered Azad several accolades, including the Global Business Outlook Award for the fastestgrowing property management company and the Most Sustainable Real Estate Investor in Saudi Arabia in 2023.
What sets Azad Properties apart is its focus on creating destinations that are much about experience as they are about retail, where every visit feels unique. Integrating modern technology with a deep understanding of local culture, Azad crafts environments that are as much about experience as they are about retail. The success of Souq7, which achieved 80% leasing off-plan and 100% occupancy for phase one, is a testament to this vision.
Moreover, Azad Properties is leveraging digital transformation to enhance the retail experience. With state-of-the-art mobile applications and smart retail solutions, the company integrates technology to offer convenience and efficiency to shoppers and retailers alike. This digital-first approach isn’t just about new tools; it’s about creating seamless experiences that make shopping more enjoyable and connected to a broader digital ecosystem.
While Azad Properties builds the physical landscape of the future, it is equally committed to nurturing the next generation of Saudi talent. Through mentorship programs, development plans, and a focus on continuous learning, Azad cultivates a workforce that is skilled and inspired to lead. The adoption of the Tamheer program, providing practical training for young Saudi graduates, reflects this commitment to human capital development, ensuring that
innovation and growth extend beyond their properties and into the community.
At its core, Azad Properties is about building for today while being mindful of tomorrow. The goal is to enhance every aspect of the visitor experience, ensuring each development adds real value to the community. Sustainability is also a priority: from energy-efficient buildings to waste reduction initiatives, sustainability is at the core of its mission.
As Saudi Arabia continues its journey toward 2030, the role of retail will be central to shaping the Kingdom’s future. This is about blending the best of what has been with the potential of what could be. Azad Properties, through its thoughtful approach to development, embodies the theme of Genesis Ignite: reigniting retail and fueling the next chapter in Saudi Arabia’s story.
COMMITMENT TO ESG PRINCIPLES
AS A CORE PILLAR IN KINAN BUSINESS STRATEGY
Kinan, a leading real estate development firm in Saudi Arabia, emphasizes the importance of Environmental, Social, and Governance (ESG) principles and is dedicated to incorporating them into core business strategy. Established in 2003, the company has developed and managed residential communities and commercial centres across various cities in Saudi Arabia, launching its first mall in 2005, its first residential project in Jeddah in 2011, and its third residential project in Riyadh in 2021. The key initiatives demonstrating Kinan’s commitment to integrating ESG principles into its operations and fostering sustainable growth have been penned below.
Social Initiatives and Community Engagement
Since its inception, Kinan has been a gleam of social corporate responsibility, championing community care, positive environmental impact, and human rights promotion within
MOHAMMAD DOMYATI Chief Support Services Officer KINAN
Mohammad Domyati, Chief Support Services Officer at Kinan, brings over 20 years of experience in human resources and support services across diverse industries in both governmental and private sectors. He
BY INTEGRATING THESE ESG PRINCIPLES INTO ITS OPERATIONS, KINAN DEMONSTRATES A COMPREHENSIVE COMMITMENT TO SUSTAINABILITY, SOCIAL EQUITY, AND GOVERNANCE EXCELLENCE.
Support for Special Needs and Health Awareness
Kinan dedication to social responsibility is further demonstrated through its involvement in events like World Autism Day. The company hosted a ceremony for children from the Autism Families Association at the Jamea Plaza Center in collaboration with local social services and medical institutions. This initiative reflects its commitment to inclusivity and support for vulnerable groups within the community.
In addition to social inclusion efforts, Kinan has actively participated in health awareness campaigns. A notable campaign focused on liver health, providing crucial information
the “Kursi” project, highlights its ongoing commitment to social welfare and education.
Kinan strongly emphasizes building robust partnerships with charitable organizations throughout Saudi Arabia to deliver joy and support to children and other community members. In parallel, the company is committed to a range of environmental initiatives to promote sustainability and align with the Kingdom’s vision for a greener future. These efforts include resource conservation and environmental education, ensuring a sustainable impact on the community and environment.
CENTRE STAGE BUZZ
REDEFINING THE RETAIL DESTINATIONS IN KSA
SET TO RESHAPE THE INDUSTRY
Over the last few years, the retail industry has become increasingly competitive. With the rise of online retail subscriptions and a growing number of convenient relevant options, customers have come to expect more. From personalized local and digital experiences to omnichannel retail, today shopping centres that wish to compete must be more than just another shopping centre. No where is this more relevant than in Saudi Arabia. An already crowded space, the Kingdom can only lead if it quickly adapts to these trends. Indeed, a key part of realizing the country’s 2030 vision and ensuring shopping centres and by default the communities they serve, thrive, is challenging the status quo.
This is the vision of RED, a subsidiary of the Saudi-based real estate investment group AHC – AWJ Holding Company. Specialized in regional and super regional sized malls and retail property management, RED is poised to manage an extensive portfolio of retail destinations in the Kingdom – transforming everyday shopping into authentic personalized experiences.
KHALED ABUHAMDEH CEO of RED
Appointed in early 2024, Khaled brings over 35 years of retail, real estate and project delivery experience to his role, where he oversees the strategic management of the company. Prior to joining RED Khaled held number of leadership roles including with Majid AlFuttaim, Mabanee and Alshaya.
DHAHRAN, SAUDI ARABIA
MALL OF DHAHRAN REIMAGINED
AUTHENTIC EXPERIENCES FOR LOCAL COMMUNITIES POWERED BY TECHNOLOGY
“There is still a significant gap in the retail space. To date there is no mall in Saudi that does it all. We want to bring authentic experiences that go beyond shopping, and, to do this in a way that feels personal and relevant. Introducing seamless, techsavvy experiences that deliver for all, no matter who they are,” Khaled Abuhamdeh, CEO of RED explained. With an extensive portfolio of 8 established locations and an additional 4 planned for the near future, RED’s flagship project Mall of Dhahran – Dhahran Boulevard will become the first mall in Saudi to realize this vision. Seamlessly integrating a digital infrastructure that leverages off loT, AI and immersive AR and VR experiences to bring this vision to life.
Once dominated by online retailers’ these digital tools are now becoming a key feature of successful malls. Smart malls anticipate their customers’ needs allowing for more genuine experiences to be uncovered. A study in the Havard Business Review noted operators that could successfully merge their physical and digital experiences into an omnichannel strategy enjoyed on average a 7.5% increase in year-on-year customer retention – demonstrating the critical role tech will play in this space.
Sprawling over 1.4 million square meters at the heart of the vibrant city of Dhahran, the mall will be transformed into a mixed-use retail destination, slated to relaunch next year. Bringing together a diverse range of retail, food and beverage, entertainment, hospitality, and commercial spaces that reflect the true essence of the Dhahran community, Dhahran Boulevard will showcase local, regional and international brands with particular focus on empowering and incubating the best of Saudi’s local talent.
“There are too many shopping centres in the Kingdom that no longer serve the needs of their community. When you have prime locations with ready-made communities of scale and the ability to celebrate the rich culture of these local communities, it just makes sense to invest in them,” Khaled Abuhamdeh continued.
In the coming years, RED is expected to manage a total gross leasing area of 1 million square meters, reflecting its strategic growth and dedication to shaping the future of retail in the region. Their promise, that at the heart of every Saudi community an unforgettable retail destination will be found.
ALANDALUS PROPERTY:
UNITING LOCAL EXPERTISE WITH CUTTING-EDGE INNOVATION,
ASPIRING TO TOMORROW’S REAL ESTATE
Q:How is Alandalus Property embracing the future of retail while standing out in the market?
At Alandalus, we’re dedicated to enhancing the customer experience and supporting our tenants’ success by adopting cutting-edge technologies and staying deeply connected to the communities we serve. A significant part of our strategy involves leveraging technologies like the Internet of Things (IoT) and Artificial Intelligence (AI). IoT helps us monitor and manage our spaces more efficiently, optimizing energy use, ensuring top-notch security, and enhancing the visitor experience. AI, on the other hand, allows us to analyze data deeply, enabling personalized shopping experiences, optimizing tenant placements, and predicting trends to better meet the evolving needs of our customers.
FAISAL AL NASSER CEO Alandalus Property
Faisal Al Nasser, the CEO of Alandalus Property, is leading the company with a vision focused on innovation, sustainability, and strategic growth within Saudi Arabia’s real estate sector. Under his leadership, Alandalus is expanding its retail footprint and embracing cutting-edge technologies to set new industry standards. In this interview, Mr. Al Nasser shares insights into how Alandalus is shaping the future of real estate.
But technology alone isn’t what sets us apart. Our deep understanding of the communities we serve is crucial. We’ve designed our malls to be ‘Family Destinations,’ offering welcoming, engaging environments that appeal to all ages. This approach is reflected in our events, such as the Ramadan activities at Hayat Mall in Riyadh and the Summer Land event at Alandalus Mall in Jeddah, which drew significant crowds and fostered a strong sense of community.
BY EMBRACING CHANGE AND SETTING NEW TRENDS, WE’RE ENSURING THAT ALANDALUS CONTINUES TO LEAD IN CREATING EXCEPTIONAL REAL ESTATE DEVELOPMENTS THAT OFFER VIBRANT, VERSATILE SPACES FOR ALL.
Q: What recent developments and future innovations are shaping Alandalus Property?
We are constantly looking for ways to expand and enhance our properties to stay ahead of market trends. Recently, we added 15,000 square meters of retail and F&B space to Alandalus Mall, significantly enriching the shopping and dining experience. We’re also in the midst of a major expansion and renovation project at Hayat Mall, focusing on modernizing the space and introducing new retail and entertainment options.
Looking ahead, we’re particularly excited about exploring innovations like augmented reality (AR) and virtual reality (VR). These technologies have the potential to transform how shoppers engage with products and environments, making the retail experience more dynamic and engaging.
Q: How does Alandalus Property view the future of physical retail spaces in the digital age?
Despite the growth of e-commerce, we believe in the enduring appeal of physical retail spaces. Our malls serve as vibrant
community hubs where families come together to create lasting memories. We offer a diverse mix of products, dining options, and entertainment that caters to everyone—from kids to adults. By reflecting the cultural and social values of our communities, we ensure our spaces are more than just shopping destinations; they’re places where families can bond and enjoy quality time.
There’s a certain magic to brick-and-mortar stores that digital platforms can’t replicate. The tactile experience of exploring a store, the surprise of a pop-up event, or simply enjoying a fun day out with family—these are experiences best lived in person.
Q: How is sustainability integrated into Alandalus Property’s developments?
Sustainability is a core value for us at Alandalus. Our recently issued sustainability report highlights our commitment to ecofriendly practices across all our developments. We focus on energy efficiency, expanding green spaces, and introducing innovative tech solutions that contribute positively to our communities and the environment. This commitment aligns with the ‘Saudi 2030 Vision,’ ensuring that we not only meet but exceed the expectations of those we serve.
Q: What is the future vision for Alandalus Property?
We’re expanding our horizons beyond retail, with significant investments in office spaces and mixed-use destinations. Our ambition is to grow further in the near future, aiming to become one of the leading real estate developers and asset managers in the Kingdom. By embracing change and setting new trends, we’re ensuring that Alandalus continues to lead in creating exceptional real estate developments that offer vibrant, versatile spaces for all.
LEAD THE CHANGE:
PROPERTY MANAGER ROLE IN IGNITING
NEW GENESIS
RETAIL LEASING
In the ever-evolving landscape of retail, we stand on the precipice of a new era. The traditional paradigms of retail leasing are being reshaped, demanding a fresh perspective and innovative approaches. As we navigate this transformation, it’s crucial to understand the intricate dynamics of retail leasing and how they’re evolving to meet the challenges of tomorrow. This new genesis calls for visionary leadership and adaptability from all stakeholders in the retail ecosystem. The retail sector is undergoing a profound metamorphosis, driven by technological advancements, changing consumer behaviors, and global economic shifts.
In this new genesis, retail leasing is no longer just about filling spaces; it’s about creating experiences, fostering community, and driving sustainable growth. The concept of retail space has expanded beyond mere transaction points to become hubs of interaction, innovation, and brand expression. This shift demands a radical reimagining of retail leasing, with strategic property management as the linchpin for success in this new era.
Property managers are at the forefront of this retail revolution, positioned as key catalysts for change. Their role has expanded beyond traditional responsibilities, becoming strategic
MUHAMMAD JAWAD
IREM Faculty Real Estate Specialist
Jawad, a pioneering CPM® and Chartered Surveyor in the UAE, boasts over a decade of real estate leadership. His expertise spans commercial and residential sectors, emphasizing customer-first approaches and progressive change. As an IREM faculty member, he nurtures emerging talent. Jawad’s excellence earned him the 2023 IREM REME Award for Individual Excellence.
partners in shaping the future of retail spaces. To truly lead to this change, property managers should have a seat at the decision-making table, bringing their unique insights and expertise to bear with strategic planning. In this new paradigm, “property managers would lead by embracing datadriven decisions to optimize spaces and tenant mix, fostering
PROPERTY MANAGERS
MUST BRIDGE THIS GAP, ENSURING THAT THE VISION FOR A PROPERTY IS NOT ONLY AMBITIOUS BUT ALSO GROUNDED IN MARKET REALITIES.
innovative retail concepts, and prioritizing sustainability”. They would create community-focused environments that resonate with modern consumers, while seamlessly integrating online and offline experiences.
Another core element in reigniting success in this new retail landscape hinges on the alignment of owner goals and objectives with market dynamics. Property managers must bridge this gap, ensuring that the vision for a property is not only ambitious but also grounded in market realities. This involves conversations with the owner, conducting comprehensive market analysis, developing flexible leasing strategies, and creating value propositions that resonate with modern retailers and consumers. By doing so, property
managers can help landlords navigate the complexities of the evolving retail market while maximizing the potential of their assets.
To lead the change in retail’s new era, property managers need to be flexible and open to new ideas in leasing. This means trying out new things like pop-up stores, revenue sharing models, and creating spaces that mix shopping with fun activities and community services. Most importantly, this needs buy-in from the owners as well. At the same time, property managers should use new technologies like AI, virtual reality, and smart devices to make better decisions and run retail spaces more efficiently. These new tools help with informed decision-making and create more interesting and well-run shopping areas. But it’s not all about technology. The human touch is still very important. Property managers must develop strong interpersonal skills, emotional intelligence, and creative problem-solving abilities to navigate the complex retail landscape effectively.
As we stand at the forefront of retail’s new genesis, property managers can be true change leaders. By embracing innovation, fostering collaboration, and staying attuned to market dynamics, we can ignite a transformation that not only meets the challenges of today but also shapes the retail landscapes of tomorrow. As we lead this change, we have the power to transform retail spaces into vibrant, sustainable centres of commerce and community that will thrive in the years to come.
MALL – RETAILER:
A PERFECT COLLABORATION DRIVEN BY TECHNOLOGY
In today’s dynamic & disruptive landscape led by changing behavior of customers driven by technology disruption, businesses must adapt swiftly to stay relevant.
Customer engagement and customer experience are the two key pillars in retail wherein substantial investment is made by both malls and retailers. Acknowledging this reality underscores the importance of fostering a strong ongoing partnership between them to enhance their respective returns on investment (ROI).
Collaboration becomes imperative. While e-commerce disruption has transformed how retailers engage with customers, the relevance of brick-and-mortar (B&M) stores persists, albeit at a slower pace.
Innovation serves as a critical lifeline for both malls and retailers. Their survival hinges on differentiation. From the mall’s perspective, innovation focuses on increasing footfall—enticing more visitors through their doors. This involves creating compelling attractions, enhancing amenities, and leveraging technology.
For retailers, the goal is to improve footfall within their individual stores. They achieve this through store layout innovations, creative product presentations, and personalized experiences.
While both share the core concepts of customer engagement and experience, their strategies diverge based on their distinct
RAHUL KHARKAR Founder and Executive Director Retail-ait FZC LLC
Rahul Kharkar, a retail specialist and founder of the consultancy firm Retailait, is a leader in business transformation and valuedriven, purpose-led strategies. He specializes in turning around businesses by leveraging cutting-edge technology, with a strong focus on innovation and cost leadership.
roles in the retail ecosystem. One common factor is Technology!!
Advancements in technology have unlocked a treasure trove of possibilities, shaping scenarios where solutions are bound only by the limits of our creativity & imagination.
Make Mall services Ubiquitous! Instead of expecting customers to come to us, let’s bring the services directly to them. And remember, fostering mall loyalty is just as vital as building brand loyalty for any retailer.
There are multiple use-cases or possibilities, all driven by imagination and enabled by technology which exists today.
INNOVATION SERVES AS A CRITICAL LIFELINE FOR BOTH MALLS AND RETAILERS. THEIR SURVIVAL HINGES ON DIFFERENTIATION.
Enhancing The Mall Experience Begins Even Before A Customer Sets Foot Inside
Imagine a shopper who, prior to embarking on their journey, is wellinformed about parking availability. With up to 30-40% of their shopping requirements already defined, they appreciate knowing the nearest parking options at their last shopping destination— avoiding long walks and potential frustration. Offering pre-booked parking spaces further elevates the mall experience.
Experience Thoughtful Kid-Friendly Service
A smart mall service detects children entering its premises and proactively engages with their parents. Instead of customers hunting for kid-friendly activities, the service offers an array of entertainment options to keep little ones happily occupied. Safety and security remain paramount, and technology can play a vital role in addressing these concerns.
Additionally, about those underutilized corners of the mall? They could become dedicated spaces for this thoughtful service, ensuring that assistance is readily available exactly where customers need it.
01 02 03 04 05
Discover Available Seating Throughout The Mall And Conveniently Order Food Right From Your Seat
Envision a seamless experience for mall visitors: real-time knowledge of available and unoccupied seating across all
sections, including the bustling food court. Beyond that, imagine the convenience of placing food orders from anywhere within the mall—effectively managing occupancy and minimizing congestion. Such innovations not only benefit customers but also support food retailers in optimizing their services.
Multiple Use-Cases
Bringing services to customer, other use-cases could cover – centralized alterations, shopping valet, locating retailer for specific product or services within the mall, loyalty program like retailer with benefits.
Mall Customer Journey And Insights
Offering value-added services through the mall app, not only enhances the customer experience but also gains valuable insights. Just as online browsing provides data, apps track behavior within the mall. Sharing these insights with retailers empowers them to tailor effective marketing strategies.
Technology is on the table; it just needs your imagination to create a use-case and deploy the solution with the help of Technology.
From the Frontlines
DUAIJ KHALIFA AL RUMAIHI
MALL DIRECTOR
City Centre Bahrain
Majid Al Futtaim
“Innovation, adaptability and customer-centricity are key to success.”
INTRODUCE YOURSELF AND YOUR ROLE IN THE RETAIL INDUSTRY. WHAT INSPIRED YOU TO PURSUE A CAREER IN THIS FIELD?
I’m Duaij Khalifa Al Rumaihi, Mall Director at City Centre Bahrain, part of Majid Al Futtaim. My passion for retail began with an interest in how shopping centres serve as modern-day hubs, fostering and connecting communities to create vibrant and engaging shopping experiences. The evolving trends and the chance to innovate in customer experiences have fueled my career.
WHAT’S THE BIGGEST CHALLENGE YOU’VE FACED IN YOUR CAREER, AND HOW DID YOU OVERCOME IT?
One of my biggest challenges was navigating and managing the impact of COVID-19 on the shopping centre industry. The sudden shift in consumer behavior required quick adaptation, with safety measures and innovative solutions. By leveraging technology and ensuring the well-being of customers and staff, we successfully navigated the crisis and maintained operations.
WHAT RECENT RETAIL TREND EXCITES YOU, AND HOW DO YOU THINK IT WILL SHAPE THE FUTURE?
I’m excited about the integration of Generative AI in shopping centres, as it creates personalized, real-time recommendations for customers, enhancing engagement and satisfaction. This trend is shaping the future of retail.
WHAT KEY QUALITIES OR SKILLS DROVE YOUR SUCCESS? CAN YOU SHARE AN EXAMPLE?
Adaptability and strong leadership skills have been instrumental in my success. For instance, during the pandemic, my ability to quickly adapt to new circumstances and lead my team through uncertain times was crucial. By maintaining clear communication and fostering a collaborative environment, we were able to implement effective strategies and ensure business continuity.
WHO HAS MOST INFLUENCED YOUR CAREER, AND WHAT KEY LESSON DID THEY TEACH YOU?
The most influential person in my career would be our late founder, Mr. Majid Al Futtaim. While there have been many inspirational figures throughout my journey, Mr. Al Futtaim left a lasting impression on my career. His vision, leadership, and dedication have been invaluable lessons that have guided me through the complexities of the shopping centre industry.
HOW DO YOU STAY MOTIVATED AND POSITIVE DURING CHALLENGING TIMES?
Staying motivated during tough times means focusing on the bigger picture and our impact on the community. Continuous learning, team engagement, and celebrating small wins also help maintain a positive outlook.
WHAT LEGACY DO YOU WISH TO LEAVE IN RETAIL, AND WHAT ADVICE FOR ASPIRING PROFESSIONALS?
I hope to leave a legacy of innovation, customer-centricity and community engagement within the shopping centre industry. My advice to aspiring professionals in this field is to remain adaptable, embrace change, and always focus on enhancing the customer experience. Building strong relationships with tenants and continuously seeking opportunities for growth and improvement is crucial to thriving in the shopping centre industry.
From the Frontlines
MAJID ABDULLAH ALGOTHMI
CHIEF OPERATING OFFICER Azad Properties
“Pursue your goals with sincerity and keep learning, no matter where you are.”
BRIEFLY INTRODUCE YOURSELF AND YOUR ROLE. WHAT INITIALLY DREW YOU TO RETAIL?
I’m Majid Abdullah Algothmi, and my journey with Azad Properties began in 2017. As Chief Operating Officer, I’ve had the privilege of shaping a SAR 3 billion portfolio and driving our growth in Saudi Arabia’s real estate market. My love for retail is deeply rooted in my family’s legacy as pioneering entrepreneurs in the Kingdom. From early roles in sales to shaping Panda’s expansion, every step has fueled my passion for this industry.
TELL US ABOUT A SIGNIFICANT TURNING POINT IN YOUR LIFE OR CAREER. A pivotal moment in my life was transitioning from our family business to the corporate sector. This shift exposed me to new challenges and opportunities, sparking my passion for Saudi Arabia’s dynamic retail and real estate markets. This transition has invigorated me with renewed enthusiasm and a strong desire to explore the numerous opportunities for growth and development within the country’s economy.
HOW HAVE YOU SEEN THE RETAIL LANDSCAPE CHANGE THROUGHOUT YOUR CAREER?
The evolution from focusing on product displays and store openings to prioritizing customer experience has been significant. Today, the emphasis lies in enhancing the customer journey and optimizing their experience to encourage greater spending. This shift has intensified competition, compelling businesses to better understand and cater to the diverse needs of their customers.
WHAT VALUES GUIDE YOUR SUCCESS? SHARE AN EXAMPLE OF HOW THESE PRINCIPLES TRANSLATE INTO YOUR DECISION-MAKING BOTH IN BUSINESS AND IN LIFE.
At each stage of my career, I’ve gained insights that continue to shape my values. The family business instilled principles like sincerity, modesty, and a commitment to excellence, which influenced my corporate approach at Panda and Savola, where shrewdness and teamwork were vital. At Kinan, trust, respect, and joy further reinforced these principles. These values guide my actions and relationships, driving my decisions in both professional and personal contexts.
DID A MENTOR OR EXPERIENCE SHAPE YOUR LEADERSHIP STYLE?
I’ve been fortunate to work with exceptional leaders in Saudi Arabia, each with unique styles—visionary, motivational, pragmatic, and people-oriented. Experiencing these diverse approaches, from role modeling to on-the-job coaching, has shaped my management style, which blends coaching, collaboration, and consultation.
HOW DO YOU MAINTAIN A WORK-LIFE BALANCE AND FIND INSPIRATION OUTSIDE OF WORK? WHAT POSITIVE IMPACT DO YOU HOPE TO HAVE ON THE INDUSTRY’S FUTURE?
I aim to leave the office by 5:30 PM daily to maintain a work-life balance, prioritizing regular exercise, healthy eating, and quality time with loved ones. After intense work periods, I take short trips to recharge. I draw inspiration from books, social media, podcasts, and innovative real estate projects. My goal is to create highquality real estate products that enhance community life and address people’s needs, ultimately elevating the industry.
From the Frontlines
LIZELLE
FITOUSSI
MARKETING & COMMUNICATIONS DIRECTOR Merex Investment
“Live with gratitude & integrity, embrace collaboration and remember to give back! ”
INTRODUCE YOURSELF AND YOUR ROLE IN THE RETAIL INDUSTRY. WHAT INSPIRED YOU TO PURSUE A CAREER IN THIS FIELD?
In my role at Merex Investment, I am responsible for leading and developing the marketing strategies for Merex corporate and its lifestyle destinations such as City Walk, The Beach, JBR and J1 Beach (our new luxury beachfront dining destination situated in La Mer South).
With more than two decades of marketing experience across the Middle East & South Africa, I always found the world of retail fascinating and dynamic, and as a result it provides us marketeers continuous opportunities to subtly blend both ‘science and art’ to achieve results.
TELL US ABOUT A SIGNIFICANT TURNING POINT IN YOUR LIFE OR CAREER. Managing my first shopping mall back in Bahrain as General Mall Manager in the early 2000 (as the only female on the team), taught me the ins-andouts of our industry, the valuable contribution of each staff member and the power of teamwork combined with open-communication that are all needed to succeed and overcome daily challenges.
WHAT DO YOU THINK OF RECENT TRENDS IN RETAIL AND MARKETING?
The mall and retail evolution both have shaped the way we as marketeers approach our marketing and communications strategies. The digital tools we have today offer instant, targeted, personalized communication and valuable data, all of which were neither instant nor available when I started my career. I think for this reason I embrace innovation and technology possibly even more than my Gen Z colleagues.
WHAT PERSONAL QUALITIES ARE INSTRUMENTAL IN YOUR SUCCESS?
1. Be creative - look around you for inspiration, travel, be curious, think bigger and dare to be different
2. The power of togetherness – there is so much to learn from each other, if we just trust, collaborate and listen.
WHAT VALUABLE LESSONS OR EXPERIENCES SHAPED YOUR LEADERSHIP STYLE?
In high school I was groomed to become a full-time musician, playing harp and piano in youth orchestras…. and that taught me very early on about teamwork, coordination and discipline. So today I would say that my leadership style is a combination of my personal experiences and that of my teams and colleagues that I have worked with.
HOW DO YOU STAY MOTIVATED AND MAINTAIN A POSITIVE OUTLOOK, ESPECIALLY DURING TOUGH TIMES?
My team is passionate about marketing and fully committed, and that provides me with comfort and balance. I also value the fact that I have the freedom to conceptualize, create and contribute. Being trusted to make important decisions daily, has shaped a work environment of acceptance and certitude, and that is all down to the people I have the pleasure of working with.
RETAIL CONGRESS MENA 2024 - SAUDI ARABIA
4TH & 5TH OF NOVEMBER 2024
MANDARIN ORIENTAL AL FAISALIAH HOTEL, RIYADH, SAUDI ARABIA
CHEERS TO OUR CHAMPIONS
THANK YOU MECS+R BOARD OF DIRECTORS & REGIONAL REPRESENTATIVES
In Riyadh this year at the Mandarin Oriental Faisaliah Hotel, we proudly mark the 30th anniversary of the Retail Congress MENA, themed “Genesis Ignite.” We acknowledge the pivotal role each of our Board Members and Regional Representatives plays in the ongoing success of MECS+R.
Our organization is truly fortunate to be surrounded by a community of dedicated individuals who generously contribute their time, talent, and invaluable advice. Working alongside such accomplished professionals as Board Members and Regional Representatives is both a privilege and an honor for our team at MECS+R.
In the year 2024, our Regional Representatives have once again demonstrated their unwavering commitment, significantly contributing to the successful series of events and initiatives such as the GVS for Retail Professionals (our exceptional and award-winning education program), Spring Board Networking Events and the celebrated Retail Congress MENA. Looking ahead, our plans for the Springboard Networking Events are expanding as well as custom education programs slated for 2025 and beyond.
The MECS+R team is already hard at work crafting an enhanced edition of the 2025 MECS+R Directory. Our aim is to transform and elevate this directory into the industry’s ‘go-to’ reference book—a ‘must-have’ for retailers in the MENA region, both in print and digitally. With the introduction of innovative digital platforms and new websites, our publication is reaching new heights.
The success of the MECS+R Association is a collective effort, and credit is rightfully due to our dedicated Board Members, committed Regional Representatives, and the passionate team at MECS+R. We are steadfast in our commitment to making MECS+R a beacon of success in the retail industry.
To each colleague, member and friend who has contributed their time, effort, energy and support, we extend a heartfelt THANK YOU. It is your collective dedication that propels us to new heights and ensures the continued success of MECS+R!
Thank you again. Here’s to the wonderful accomplishments of the past and the promise of an even brighter future!
MECS+R BOARD OF DIRECTORS
MECS+R REGIONAL REPRESENTATIVES
CONFERENCE PROGRAM & SPEAKERS
CONFERENCE DAY 1 - 04 NOVEMBER 2024
09:00 – 10:00 (60 mins) REGISTRATION & COFFEE
10:00 – 10:25 (25 mins)
CONFERENCE OFFICIAL OPENING & WELCOME
Kick off a transformative journey in retail, spotlighting innovation, growth, and the future of the industry in Saudi Arabia. Celebrate a new chapter, driving the retail sector toward a brighter, more dynamic future.
Shereen Mitwalli | Master of Ceremonies TED Speaker, Motivational Public Speaker, TV Anchor
David Macadam, CEO | MECS+R
A highly accomplished global executive with a 40-year career in real estate development and asset management. David has led projects totaling over USD $5.2 billion in Canada and the Middle East, including iconic retail developments like Dubai Festival City and Dubai Mall.
Khalid Saud Abu Haimed, CEO | Al Khozama Investment
A recognized leader in Saudi business with experience in the private and public sectors. He has led diverse organizations, including Al Rajhi Investment Group and the Camel Club. Currently, he oversees iconic properties like Al Faisaliah Tower and spearheads initiatives aligned with Vision 2030.
10:25 – 10:40 (15 mins) WELCOME ADDRESS
Welcome to Retail Congress MENA 2024! Reflect on three decades of MECS+R achievements and explore our vision for the future of the retail industry in the MENA region and beyond.
Dr. Younis Al Mulla, Chairman | MECS+R
A seasoned retail leader and the Chairman of MECS+R. Dr. Younis is currently Senior Vice President for Business Development & Government Affairs at Majid Al Futtaim Retail, where he leads Carrefour’s expansion across the GCC, Middle East, Africa, and CIS region.
Duaij Al Rumaihi, Board President | MECS+R
With a strong foundation in shopping centre management, property management, leasing, marketing, and business development, Duaij is a highly experienced business leader. His expertise in strategy formulation, merchandising planning, and government liaison has driven success in various roles.
10:40 – 11:00 (20 mins) KSA GOVERNMENT SUPPORT OF RETAIL LEADING UPTO 2030
Gain valuable insights into the government’s vision for the retail sector in Saudi Arabia. Prince Waleed will discuss the latest retail policies, initiatives to support industry growth, and future policy developments. Discover how new policies are designed to support retail industry and drive growth in the Saudi retail market.
Prince Waleed Bin Nasser Al Farhan Al Saud, Founder & CEO | Mukatafa
A passionate advocate for Saudi economic growth. Waleed brings leadership experience from McDonald’s and NAFA, coupled with a background in accounting and marketing. He actively contributes to organizations like the Restaurant and Cafes Association, dedicated to building a more prosperous nation.
11:00 – 11:45 (45 mins) KEYNOTE: AI HUMAN SYMPHONY IN RETAIL
Explore the transformative impact of AI on the retail industry in this compelling keynote session. Discover how leading brands are leveraging AI to innovate and adapt, creating new business models focused on economies of learning. Learn practical strategies for simplifying AI integration and enhancing adaptability, ensuring your business thrives in a rapidly changing market. Gain insights that will inspire you to rethink and revolutionize your approach to retail in the age of AI.
John Sanei
Futures strategist, Global Expert at Singularity University, 5x best-selling author, international keynote speaker, co-host of the award-winning podcast, The Expansive.
CONFERENCE PROGRAM & SPEAKERS
11:45 – 12:00 (15 mins) SAUDI WOMEN VISIONARIES LEADING THE WAY AND INSPIRING CHANGE
Be inspired by groundbreaking women who are revolutionizing their industries. Join us as she shares her inspiring journey, challenges, and successes. Discover how she’s breaking barriers and driving positive change.
Shereen Mitwalli | Master of Ceremonies
TED Speaker, Motivational Public Speaker, TV Anchor
Sara Alrashed, Founder | Asteri Beauty
Driven by a passion for design, Sara Alrashed founded Asteri, a makeup brand celebrating female empowerment. With a background in interior design and engineering, and Masters degrees in design from London, she brings a unique perspective to the beauty industry.
12:00 – 12:25 (25 mins) THE GENESIS OF MODERN RETAIL – DRIVING INNOVATION IN THE RETAIL INDUSTRY
Delve into innovative strategies and growth opportunities for shopping centres. Discover the latest trends, challenges, and solutions in retail marketing, offering a forward-looking perspective on how to reignite growth and drive innovation in the industry.
Dr Martyn Davies, Executive Advisor | Royal Commission for Riyadh City - Moderator
Dr. Martyn leads the Retail Sector and City Excellence Division at the Royal Commission for Riyadh City. He was formerly a Senior Partner at Deloitte, where he served as Managing Director of Africa & Emerging Markets and Chief Economist. He is an alumnus of the Young Global Leaders Community of the World Economic Forum and a Visiting Professor at IE Business School.
Princess Noura bint Faisal Al Saud, CEO of Al Othaim Culture | Founder of Culture House
A dynamic leader who has spearheaded high-profile projects like Saudi Arabia’s first Fashion Week. Princess Noura drove the nation’s fashion industry strategy at the Ministry of Culture’s Fashion Commission and founded Culture House, a creative agency. She is CEO of Al Othaim Culture Company, overseeing fashion and cultural activities.
Alison Rehill-Erguven, CEO | Cenomi Centers
A globally recognized leader with over 25 years of experience in the shopping mall industry. Alison has a proven track record in international markets, including Asia, Europe, the Middle East, and Latin America. Her expertise lies in managing joint ventures and assets across developed and emerging markets.
A seasoned business leader with over 26 years of experience across MENA and North America. Nada excels in brand building, placemaking, and customer experience. She has a proven track record of driving market share and revenue growth through innovative marketing strategies.
12:25 – 12:45 (20 mins) THE SMART SHOPPING CENTRE? WHAT IS IT?
Explore how cutting-edge technology is revolutionizing the retail experience in smart shopping centres. Discover innovative solutions that enhance customer engagement, streamline operations, and drive growth.
Atif Chaudhary, General Manager | Solitaire KSA – Moderator
As the General Manager of Solitaire Mall in Riyadh, Atif Chaudhary brings 15 years of experience in the MENA retail and Mall Management sector. He has been at the forefront of the industry’s transformation and is dedicated to creating a seamless customer journey through digital technology.
Said Haider, Senior Director | YARDI
A strategic thinker with 16+ year record of achievement – 10 of which were spent with Yardi – successfully driving multimillion-dollar revenue growth. Leading the sales and business development efforts for the company, his visionary leadership, extensive knowledge of the real estate industry, and passion for technology have helped drive Yardi’s growth across the region..
David Blumenfeld, Co-Founder | NextRivet
A seasoned executive with over 25 years in Business Development, Sales, and Marketing, bridges the gap between technology and physical retail/real estate. As Co-Founder of NextRivet, he helps traditional businesses adopt digital technologies. Previously, David led Business Development at Westfield Labs, pioneering Proptech in shopping centres and airports worldwide, managing strategic partnerships with startups and Fortune 500 companies.
12:45 – 13:05 (20 mins) BREAKING BARRIERS: GREEN TECHNOLOGIES IN SHOPPING CENTRES – SUSTAINABILITY, SUSTAINABILITY, SUSTAINABILITY
Delve into innovative strategies and growth opportunities for shopping centres. Discover the latest trends, challenges, and solutions in retail marketing, offering a forward-looking perspective on how to reignite growth and drive innovation in the industry.
CONFERENCE PROGRAM & SPEAKERS
13:05 – 13:25 (20 mins)
David Macadam, CEO | MECS+R
A highly accomplished global executive with a 40-year career in real estate development and asset management. David has led projects totaling over USD $5.2 billion in Canada and the Middle East, including iconic retail developments like Dubai Festival City and Dubai Mall.
Cem Eric, CEO | ESAS Gayrimenkul Properties
A retail real estate professional with over 30 years of experience in banking, retail, and real estate. He has led growth strategies for international fashion brands and the largest book and music store chain in Turkey. Since 2009, he has driven value for investors in commercial assets with a focus on digital platforms.
Dr Esel Y Cekin, Board Member | Migros Ticaret Coca-Cola Icecek
A retail industry leader with experience on the boards of major companies like Migros Retail and Coca-Cola İçecek. She has held executive positions at Beymen and Boyner Holding, and served as the founding Executive Director of the Harvard Business School MENA Research Center.
Learn how to balance maintaining a strong global brand identity while adapting to local cultural nuances. Discover strategies and best practices that help global brands resonate with diverse local markets, ensuring both consistency and relevance.
13:25 – 14:10 (45 mins)
David Macadam, CEO | MECS+R
A highly accomplished global executive with a 40-year career in real estate development and asset management. David has led projects totaling over USD $5.2 billion in Canada and the Middle East, including iconic retail developments like Dubai Festival City and Dubai Mall.
Fahed Ghanim, CEO | Majid Al Futtaim – Lifestyle
Fahed Ghanim leads Majid Al Futtaim – Lifestyle, overseeing renowned brands across various sectors. He drives omnichannel expansion strategies for high-growth markets and new concepts. Fahed has a strong track record in business transformation and has led acquisitions, IPOs, and the development of globally acclaimed brands.
Abdullah Al Tamimi, CEO | Hamat
A highly experienced business, finance, and strategic management professional. He has held key finance positions in commercial and development banks, as well as real estate organizations. With a deep understanding of the latest industry developments, Abdullah has demonstrated expertise in finance, accounting, and corporate strategies.
KEYNOTE: UNLOCKING AI FOR MAXIMUM IMPACT
Discover how AI is revolutionizing workflows and driving results. Through real-life examples and a live demo, you’ll see firsthand how AI-powered personalization enhances efficiency and effectiveness in everyday tasks. Learn how to leverage AI tools to streamline processes, personalize customer interactions, and boost productivity.
Veemal Gungadin, CEO | Gevme
As the visionary founder and CEO of Gevme, Veemal spearheads a pioneering tech team that has transformed the business events industry with a cutting-edge omnichannel platform. With more than a decade of experience in event technology, he brings unparalleled insights into event management, marketing, and digital transformation.
14:30 – 15:15 NETWORKING LUNCH
Take a well-deserved break and join your peers for a Networking Lunch, where business meets opportunity. This is your chance to relax, enjoy a delicious meal, and engage in meaningful conversations with fellow attendees.
15:45 – 18:15 EXHIBITION & NETWORKING
As Day 1 of the conference comes to a close, the opportunities to connect and discover continue. Take this time to explore the exhibition floor, where cutting-edge innovations and industry solutions await your discovery. It’s also the perfect chance to extend your networking, engage with fellow attendees, and deepen the connections made throughout the day.
CONFERENCE PROGRAM & SPEAKERS
CONFERENCE DAY 2 - 05 NOVEMBER 2024
09:30 – 10:00 (30 mins) REGISTRATION & COFFEE
10:00 – 10:10 (10 mins)
OPENING & WELCOME REMARKS
Prepare to dive deeper into the heart of retail innovation as we kick off Day 2. Today, we continue our journey toward shaping the future of the industry, with a focus on the key trends and strategies driving success in the region and beyond. As we reconvene, celebrating our shared vision for retail excellence and the groundbreaking opportunities that lie ahead.
10:10 – 10:30 (20 mins)
Shereen Mitwalli | Master of Ceremonies
TED Speaker, Motivational Public Speaker, TV Anchor
David Macadam, CEO | MECS+R
A highly accomplished global executive with a 40-year career in real estate development and asset management. David has led projects totaling over USD $5.2 billion in Canada and the Middle East, including iconic retail developments like Dubai Festival City and Dubai Mall.
Dr. Younis Al Mulla, Chairman | MECS+R
A seasoned retail leader and the Chairman of MECS+R. Dr. Younis is currently the Senior Vice President for Business Development & Government Affairs at Majid Al Futtaim Retail, where he leads Carrefour’s expansion across the GCC, Middle East, Africa, and CIS region.
SHAPING THE FUTURE OF SAUDI REAL ESTATE: 58 TOWER CRANES – RIYADH AVENUES
Join Jassem Al Muqbel for a wide-ranging discussion on how they manage this massive development, Riyadh Avenues. We will learn insights & lessons managing developments of this magnitude. It is currently the largest mixed-use development in Riyadh, which offers a unique perspective on the market’s evolving landscape.
10:30 – 10:55 (25 mins)
Jassem M. Al Muqbel, Deputy General Manager | Mabanee Bahrain & Chief Development Officer | Shomoul Holding Co
Jassem is a driving force behind landmark developments in the GCC. His career spans both public and private sectors, including key roles at Kuwait Municipality and Boodai Corporation. At Mabanee, he spearheaded the creation of The Avenues Kuwait and now leads the company’s expansion in Bahrain and Saudi Arabia, overseeing over 5 billion USD in planned investments.
BEYOND THE ALGORITHM – LEADING RETAIL WITH PEOPLE FIRST
As retail rapidly transforms through technology and innovation, human leadership is more crucial than ever. This session explores how leaders can navigate change while keeping the human element at the forefront. Discuss strategies for managing change, fostering innovation, and ensuring that technology enhances the human experience in retail. Learn to balance digital transformation with empathetic leadership that prioritizes both people and progress.
David Macadam, CEO | MECS+R
A highly accomplished global executive with a 40-year career in real estate development and asset management. David has led projects totaling over USD $5.2 billion in Canada and the Middle East, including iconic retail developments like Dubai Festival City and Dubai Mall.
Shah Karim, Founder & CEO | SafeRock
A recognized thought leader in energy, digital transformation, and leadership, Shah Karim advises Fortune 100 companies and investment groups globally. He serves on boards at the American Chemical Society, CME, Yale University, and Columbia University, bridging industry and academia. He is a champion for human potential and global sustainability, actively engaging in discussions on energy transition, cleantech, and AI with leaders from the public and private sectors.
Veemal Gungadin, CEO | Gevme
As the visionary founder and CEO of Gevme, Veemal spearheads a pioneering tech team that has transformed the business events industry with a cutting-edge omnichannel platform. With more than a decade of experience in event technology, he brings unparalleled insights into event management, marketing, and digital transformation.
CONFERENCE PROGRAM & SPEAKERS
CONFERENCE DAY 2 - 05 NOVEMBER 2024
10:55 – 11:25 (30 mins)
TRANSFORMING SAUDI ARABIA’S TOURISM INDUSTRY: THE F&B - RETAIL - HOSPITALITY NEXUS
Discover how Saudi Arabia’s tourism sector is redefining retail. The strategic integration of F&B, retail, residential and hospitality is catering to tourism in KSA. This panel discussion will explore the role of retail driving visitor growth and enhancing the overall tourism experience leading with F&B.
Prince Waleed Bin Nasser Al Farhan Al Saud, Founder & CEO | Mukatafa Consulting Company – Moderator
A passionate advocate for Saudi economic growth. Waleed brings leadership experience from McDonald’s and NAFA, coupled with a background in accounting and marketing. He actively contributes to organizations like the Restaurant and Cafes Association, dedicated to building a more prosperous nation.
Will Odwarka, Founder and CEO | Heartatwork Hospitality Consulting
As a global hospitality expert with over 30 years of experience in international growth and development. Will has successfully opened 1000+ outlets in 40+ countries for leading brands like McDonald’s and Starbucks. He specializes in market entry, brand scouting, and franchise development, with a focus on the Middle East and Europe.
Mateo Ramos, CEO | Foodwest Holding WLL
A recognized leader in the F&B industry, Mateo brings a wealth of experience managing and advising over 1,000 restaurants across the US, GCC, and North Africa. With expertise in finance, M&A, and change management, he has driven success for renowned brands like Caribou Coffee, Fuddruckers, and Burger King.
Toro Oyediran, Mall Director, Al Faisaliah Mall - Al Khozama Investment
A seasoned leader in luxury retail and shopping centre management, Toro brings extensive experience from renowned brands like Burberry and The Bicester Collection to her role as Director of Al Faisaliah Mall. She excels in optimizing retail strategies, driving profitability, and overseeing transformative operations.
This session dives into leadership approaches that foster a culture of risk-taking, experimentation, and learning from successes & failures. Explore how fearless leaders drive innovation, inspire teams, and turn challenges into opportunities.
Mohammad Iqbal Alawi, Chairman of the Board | Azad Properties – Moderator
Mohammad is a highly accomplished professional with over 30 years of experience in managing and operating properties, assets, and shopping malls. He has played a major role in placing the Kingdom of Saudi Arabia in important regional and international organizations in the shopping malls industry.
Eng. Faisal Abdulrahman Al-Nasser, CEO | Alandalus Property Co
A computer science graduate of King Saud University with 23 years of experience, Eng. Faisal has held leadership positions in prominent Saudi banks and financial institutions. He currently leads Alandalus Property Co., a major player in commercial real estate investment, development, and operation, and one of the first companies listed on the Saudi stock market in 2016.
Khaled Abuhamdeh, CEO | RED - Retail Experience Destinations
A seasoned leader in real estate, project delivery, and retail/entertainment business development, Khaled brings over 20 years of experience to his role as CEO of RED Experience Destinations. His expertise spans leasing, design, construction, and operations management for major retail and entertainment projects in the Middle East.
Meshaal Bin Omairh, Group CEO | Al Othaim Investment
A finance expert with over 25 years of experience in multinational companies. He has a proven track record of success in corporate governance, financial engineering, risk assessment, and investment control. His leadership is marked by motivational etiquette, strong analytical skills, and effective time management.
Learn key strategies to help your retail business adapt and thrive in the face of economic challenges. This session covers agile responses, financial resilience, innovative approaches, and leadership tactics to ensure long-term success in an unpredictable market. Learn patience and perseverance and how to remain positive in challenging times.
Shereen Mitwalli | Master of Ceremonies
TED Speaker, Motivational Public Speaker, TV Anchor
CONFERENCE PROGRAM & SPEAKERS
Bhupinder Singh, General Manager & CFO | Dalma Mall
A seasoned professional with 33 years in retail and shopping mall management. Currently General Manager and CFO at Dalma Mall, one of Abu Dhabi’s largest shopping centres. His leadership has driven operational excellence and innovation in the UAE and Oman’s retail landscape.
A seasoned C-level executive with over 30 years of experience in the shopping centre industry. Vitor brings a wealth of knowledge in retail and real estate across Europe, Asia, MENA, and South America. He has a strong track record in leadership roles at prominent companies like Majid Al Futtaim Properties and Sonae Sierra.
12:20 – 12:40 (20 mins) IGNITE THE FUTURE –SHAPING RETAIL’S NEXT CHAPTER
This session brings together the insights and inspirations of Vision 2030, reimagining the future of retail and reigniting the spark that will drive the industry forward in KSA. Challenge conventional thinking and explore visionary ideas to lead the next chapter of retail innovation. Be part of the movement transforming today’s challenges into tomorrow’s opportunities, setting the stage for a thriving future in retail.
David Macadam, CEO | MECS+R
A highly accomplished global executive with a 40-year career in real estate development and asset management. David has led projects totaling over USD $5.2 billion in Canada and the Middle East, including iconic retail developments like Dubai Festival City and Dubai Mall.
Shaukat Ali Khan, CEO | Saudi Bonyan Real Estate
A visionary leader with over 20 years of experience in real estate, retail, and hospitality. As CEO of Saudi Bonyan, he drives innovative and sustainable projects that are reshaping Saudi Arabia’s urban landscape. He also serves as the Regional Representative of MECS+R, championing the advancement of the Kingdom’s retail sector.
Vythnathan Mahalingam, Chief Operating Officer | McARTHUR Retail Development Specialists
A distinguished retail property professional with over 18 years of experience across the GCC, India, and Singapore. Vythnathan’s expertise spans retail planning, leasing, asset management, and digital transformation. He has contributed to iconic projects like BurJuman Mall, Dubai Festival City, and Oasis Malls, consistently delivering exceptional value to stakeholders.
12:40 – 13:40 NETWORKING LUNCH
Take a well-deserved break and join your peers for a Networking Lunch, where business meets opportunity. This is your chance to relax, enjoy a delicious meal, and engage in meaningful conversations with fellow attendees.
13:40 – 18:00 EXHIBITION & NETWORKING
As Day 2 of the conference comes to a close, the opportunities to connect and discover continue. Take this time to explore the exhibition floor, where cutting-edge innovations and industry solutions await your discovery. It’s also the perfect chance to extend your networking, engage with fellow attendees, and deepen the connections made throughout the day.
18:00 – 19:00 MECS+R AWARDS COCKTAIL RECEPTION
Kick off an unforgettable evening at the MECS+R Awards Cocktail Reception, where industry leaders and innovators gather in a relaxed, elegant setting. This reception is the perfect opportunity to network, celebrate achievements, and set the tone for the night ahead. Enjoy delightful cocktails, engaging conversations, and connect with the brightest minds in retail before the main event.
19:00 – 22:00 MECS+R AWARDS PRESENTATION & GALA DINNER
Join us for the pinnacle event of the evening, the MECS+R Awards Presentation & Gala Dinner. This prestigious ceremony honors excellence and innovation in retail. Enjoy a luxurious dinner while celebrating your peers’ outstanding achievements in an atmosphere of elegance and grandeur. This night promises to be memorable, filled with inspiration, recognition, and celebration.
DIAMOND SPONSORS
PLATINUM SPONSORS
SILVER SPONSORS
BRONZE SPONSORS
EXHIBITORS
GOLD SPONSOR
EXCLUSIVE SPONSORS
OFF. EXHIBITION CONTRACTOR
DELEGATE GIFT SPONSORS
Alandalus Property
EXHIBITION FLOOR PLAN
EXHIBITORS
Booth No. B17
AL BAHA MALL
KINGDOM OF SAUDI ARABIA
Booth No. P43 - P47 KINGDOM OF SAUDI ARABIA
AL KHOZAMA INVESTMENT COMPANY
ABDULLAH AL OTHAIM INVESTMENTS CO.
Booth No. D51 & P52 KINGDOM OF SAUDI ARABIA
AL RASHID MALL - AL KHOBAR | DANAH REAL
Booth No. B21 & B22 KINGDOM OF SAUDI ARABIA
ESTATE
Booth No. P58 KINGDOM OF SAUDI ARABIA
ARABIAN ALESAAR
Booth No. S36 & S37 KINGDOM OF SAUDI ARABIA
AZAD PROPERTIES
Booth No. S7 KINGDOM OF SAUDI ARABIA
Booth No. P42
BALUBAID GROUP OF COMPANIES
PALMAS
UNITED ARAB EMIRATES
Booth No. D38 KINGDOM OF SAUDI ARABIA
CENOMI CENTERS
Booth No. RP1 UNITED ARAB EMIRATES
CLOUDY PROPTECH
CONIQ
Booth No. B26 UAE | UK
Booth No. G14 UAE | KSA
FAIRPLATZ GROUP
Booth No. S4 UNITED ARAB EMIRATES
GIFTIFY
GIFTSTARR
Booth No. B18 UNITED ARAB EMIRATES
GIORDANO SAUDI ARABIA
Booth No. RP2 KINGDOM OF SAUDI ARABIA
HAMAT HOLDING
Booth No. P48 - P50 KINGDOM OF SAUDI ARABIA
KINAN INTERNATIONAL REAL ESTATE DEVELOPMENT CO.
Booth No. P39 & P40 KINGDOM OF SAUDI ARABIA
Booth No. S6 KINGDOM OF SAUDI ARABIA
KNOWLEDGE ECONOMIC CITY CO.
Booth No. G32 & P33 UAE | KSA | OMAN
Booth No. G27A-28
LINE INVESTMENTS & PROPERTY
MIDDLE EAST COUNCIL OF SHOPPING CENTRES & RETAILERS
UNITED ARAB EMIRATES
Booth No. G30 KINGDOM OF SAUDI ARABIA
ORANGE BED & BATH
Booth No. B25 UNITED ARAB EMIRATES
PRADERA VINDICO
Booth No. P35 KINGDOM OF SAUDI ARABIA
RED - RETAIL EXPERIENCE DESTINATIONS CO.
Booth No. S9 UNITED ARAB EMIRATES
Booth No. B23 & B24
Booth No. S5
REVO GROUP
SAUDI BONYAN REAL ESTATE INVESTMENT
SENSORMATIC SOLUTIONS (SHOPPERTRAK)
KINGDOM OF SAUDI ARABIA
UNITED ARAB EMIRATES
Booth No. P34 & 57 KINGDOM OF SAUDI ARABIA
SHOMOUL HOLDING COMPANY
Booth No. G16A SPAIN
THELEISUREWAY
Booth No. B20 KINGDOM OF SAUDI ARABIA
Booth No. P53 - P56
Booth No. B19
Booth No. G29
TILAL VILLAGE
UNIFIED REAL ESTATE DEVELOPMENT CO.
VEMCO GROUP
YARDI
DEAL MAKING
Booth No. ES1 XPANDRETAIL POWERED BY SAVANT
Booth No. ES2 PRICEONIX
Booth No. ES4 ESAS GAYRIMENKUL
Booth No. G29 YARDI
Booth No. G16ATHELEISUREWAY
KINGDOM OF SAUDI ARABIA
UNITED ARAB EMIRATES
UNITED ARAB EMIRATES
UNITED ARAB EMIRATES
UNITED ARAB EMIRATES
TÜRKİYE
UNITED ARAB EMIRATES
SPAIN
Our goal is to provide innovative and efficient spaces that allow for the optimization of both owned and third-party assets across all asset classes, taking into consideration Retail and Shopping Mall, Real Estate, Hospitality, Facility management, Food & beverage, Technology and entertainment.
These encompass unrivalled retail and luxury lifestyle experiences across several categories, including commercial properties in prime real estate locations.
Our purpose is to allow our clients and communities to live a better today and build a better tomorrow, and we believe that by pursuing this goal in a sustainable and responsible way we will create long-term value for society and, as a result, for all of our stakeholders.
The market remains very competitive and at Al Khozama Investment, we put quality first, looking for more innovative ways to create, produce and deliver.
Al Khozama, our various business units are intensifying the concentration of services and fostering innovation to generate value.
Al Khozama Investment is investing in people and technology to secure its long-term prospects, while at the same time delivering sustainable, profitable growth.
Al Khozama Investment Company
Director Corporate Management
Al Othaim Investment Company, a diversified group that includes real estate, entertainment, food and beverage, fashion, hospitality, cinema, artificial intelligence, and sports, has achieved remarkable success by recently launching several development companies and mixed-use projects. The company is currently going through a phase of high activity and tireless efforts as part of its strategy to create important mixed-use projects and enhance existing projects to align with its comprehensive investment approach.
This endeavor aligns with the historic economic transformation that the Kingdom is witnessing under Saudi Vision 2030. It reflects the company’s commitment to the strategic vision’s objectives and enhances its presence through diverse and comprehensive investments that benefit from the integrated and systematic capabilities of its group companies. This approach serves investment purposes, contributes to a qualitative transformation in the economy, and supports the national economic landscape.
Currently, the company is actively involved in completing projects valued at more than $4 billion (SAR 15 billion). These projects are distinguished by their qualitative nature and multi-purpose functions, which enhance the company’s leadership, precedence, and investment capacity in the development. It embodies modern designs that prioritize sustainability, enhance quality of life, and make significant contributions to the national economy.
Abdullah Al Othaim Investment
Eastern Ring Rd., Al Rabwah, PO Box 28090, Riyadh 11437, Kingdom of Saudi Arabia
+966 11 254 0000
Abdullah Al-Rubaish GM Marketing and Corporate Communication
Cenomi Centers is the leading owner, operator, and developer of contemporary lifestyle centres in Saudi Arabia. For over a decade, the company has provided customers with a complete range of high-quality lifestyle centres up to international standards, located in the most attractive areas of the country to satisfy all shopping needs and market requirements.
Today, Cenomi Centers has a portfolio of 22 assets, with more than 4,450 stores strategically located in 10 major Saudi cities. Cenomi Centers has six new developments in the pipeline including two flagship developments, Jawharat Riyadh and Jawharat Jeddah which will change the future of retail in KSA and will be completed at the end of 2025.
The Company’s developments include several iconic lifestyle centres, such as Mall of Arabia in Jeddah, Mall of Dhahran and Nakheel Mall Riyadh, a consumers’ favorite in Riyadh. With a total GLA of nearly 1.4 million square meters, the company’s malls provide Saudi shoppers with their preferred point of access to the full range of international, regional, and local retail brands. For more information about Cenomi Centers, please visit www.cenomicenters.com
Khalid AlJanahi Chief Commercial Officer
DIAMOND
Hamat is a leader in the commercial real estate industry in the Kingdom, owning and operating a portfolio of world-class shopping centres that adhere to international standards. Since its founding in 2012, Hamat has experienced remarkable growth, playing a pivotal role in transforming the industry by crafting unparalleled destinations for shopping and entertainment.
Hamat’s commitment to excellence has made its properties the preferred choice for both tenants and shoppers. Each centre stands as a testament to the company’s achievements and fuels its passion for continuous innovation. Hamat is dedicated to elevating the shopping experience by designing smart, efficiently operated centres and delivering exceptional services that maximize footfall and create lasting value for customers, employees, and clients. Through cutting-edge digital solutions, Hamat enhances shopper engagement, ensuring a seamless and enjoyable experience for all who visit its centres.
Tulip Tower, First Floor, King Fahad Road PO Box 2323, Riyadh 12333 Kingdom of Saudi Arabia
+966 92 000 9034
jhumaizi@hamat.sa
www.hamat.sa
Established in 2014, Shomoul Holding was a result of the long-term vision of its partners, who strongly believed in investment and real estate development opportunities in the Kingdom of Saudi Arabia.
This vision stems from the Kingdom’s ambitious approach, in making the nation a pioneer in partnerships with the private sector where the development plans support decision-makers, which in turn help enhance the national economy.
Shomoul derives from the experience and success of its partners: Mabanee, the largest real estate company in Kuwait in terms of market value, which created a change in the tourism and retail sectors. Alshaya Group, is a Kuwait-based family business established in 1890 and a group of leading companies in the Middle East’s commerce, retail and real estate sectors, as well as in investment, vehicles, and projects. In addition, Al Fozan Group is one of the leading players in the Saudi retail, industry, real estate and commerce sectors. Shomoul Holding is currently developing two unique projects, The Avenues - Riyadh and The Avenues - Khobar.
PO Box 4462, Khobar 31952, Kingdom of Saudi Arabia
+966 13 864 4422
marketing@shomoul.com.sa
www.shomoul.com.sa
Shomoul Holding Company
Azad Properties is an asset and property management company based in Jeddah, Kingdom of Saudi Arabia. Founded in 2017, Azad specializes in the development and management of lifestyle retail, logistics, and other commercial properties. Managing a portfolio of 12 properties, Azad focuses on designing, developing, and managing innovative commercial, lifestyle, and logistics projects. By integrating cutting-edge solutions, Azad effectively serves and anticipates the needs of stakeholders, building a resilient, future-focused portfolio that delivers long-term profitability and value.
In alignment with Saudi Vision 2030, Azad is dedicated to driving real estate development through the integration of local and international expertise. The company is committed to accelerating the growth of the lifestyle, logistics, and commercial real estate sectors by introducing innovative solutions that support their partners and enhance the operational efficiency and profitability of their properties. By doing so, Azad aims to be the preferred choice for commercial property stakeholders, enabling them to diversify their portfolios and contribute to the Kingdom’s economic advancement. The focus is on developing sustainable, vibrant environments that support businesses and brands, providing convenience and lifestyle solutions to residents, consumers, and logistics partners.
Ahmad Sawad Senior Manager Marketing
Quartz Building, Third Floor, Al Kurnaysh Rd Ash Shati, Makkah Province, Jeddah City 23953, Kingdom of Saudi Arabia
Kinan is one of the leading companies in the development and management of residential communities in addition to the development and management of commercial centers in various cities of Saudi Arabia.
Kinan is a Saudi closed joint stock company with a capital of SR 1.2 billion and was established in 2003.
Kinan has developed 5 residential projects both in Riyadh and Jeddah on an area of over 4.5 million square meters. With more than 3,600 residential units and investments of more than 6 billion Saudi Riyals, it also develops and operates 9 commercial centres in 6 Saudi cities with investments of more than 1.4 billion Saudi Riyals.
Kinan International Real Estate Development Co.
13th Floor, Saudi Business Center, Madinah Road PO Box 32200 Jeddah 21428, Kingdom of Saudi Arabia
Rami Tayyib Marketing Manager
+966 12 651 9393 | +966 55 550 5665
rtayyib@kinan.com.sa
www.kinan.com.sa
ALIAT MALL EXPANSION IN NUMBERS:
PLATINUM
Unified Real Estate Development Company is a full-fledged Real Estate Development Company based in Riyadh, Saudi Arabia with an additional three regional offices in Jeddah, Al-Khobar and Al-Qassim.
Unified is one of the largest and most respected property development & operations teams in the Kingdom with over 500 Thousand sqm of prime retail and office space under management, spread across over 50 properties.
Unified undertakes the full spectrum of property development & management services and products with a specialization in commercial, offices and retail properties.
Unified
Unified Real Estate Development, IInd Floor, Unified Holding Building, Exit 2, Prince Turki Ibn Abdelaziz Al Awwal Road, Hitteen District, Riyadh 11514 Kingdom of Saudi Arabia
+966 11 207 55 00
info@unified.com.sa
www.unified.com.sa
Real Estate Development Company
RED is a distinguished retail operations and management company and a subsidiary of the Saudi-based real estate investment group AHC – AWJ Holding Company. Founded in 2023, RED is poised to oversee and manage an expansive portfolio of 12 premier retail destinations across the Kingdom of Saudi Arabia. This portfolio includes eight established locations, with an additional four set to launch in the near future.
At the heart of RED’s portfolio is the Mall of Dhahran, a prominent mixed-use retail destination. Spanning over 1.4 million square meters in the vibrant city of Dhahran, the Dhahran Boulevard stands as RED’s flagship project. This residential community, complemented by a diverse range of retail, food and beverage, entertainment, hospitality, and commercial spaces, is designed to deliver an unparalleled retail experience. Dhahran Boulevard embodies RED’s commitment to enhancing retail landscapes in Saudi Arabia in harmony with Vision 2030.
In the coming years, RED will manage a total gross leasing area of around 1 million square meters, reflecting its strategic growth and dedication to shaping the future of retail in the region.
RED
Khaled Abuhamdeh Chief Executive Officer
Yardi® develops and supports property, asset and investment management software and mobile apps for all types and sizes of real estate companies and portfolios. Understanding and delivering solutions that meet the individual needs of specific markets is at the heart of what we do, including meeting the challenges of retail real estate management.
Our solutions help clients optimize all aspects of retail centre management, allowing clients to easily evaluate current and future occupancy with visual floor plan graphics, attract prospects, improve customer experience, and gain better analytical insight from a single connected platform.
Established in 1984, Yardi’s global headquarters is based in Santa Barbara, California and serves clients worldwide from offices in Australia, Asia, the Middle East, Europe and North America. Based in Dubai, Yardi has grown its Middle East operations substantially over the past 12 years. For more information, visit yardi.ae
Saja Nowwar Marketing Associate
Yardi Elevate provides in-depth operational data and predictive insights, along with recommended actions, to elevate asset performance by lowering costs, balancing risk, and increasing revenue.
Automate your key retail metrics & leasing activities to help evaluate current & future occupancy with Yardi Retail Manager.
• Streamline short-term agreements for specialty leasing
• Provide real-time access to leasing and performance information
• Illustrate real-time and future occupancy with interactive floor plans that display KPI’s
• Compare integrated deal analysis against lease spread, net effective rent or budget
• Shorten leasing cycles using automated workflows and approvals
Arabian Alesaar aims to maintain its position as one of the leading providers and operators of shopping centres in the future by adopting modern and distinctive approaches. It seeks to deliver unparalleled experiences for tenants and customers by setting new standards in the retail world, blending modern elements with future requirements.
Arabian Alesaar is preparing to launch its largest project in the region, “AlShubaily Town,” which spans 900,000 SQM, with 183,000 SQM of GLA creating an integrated city in the heart of Al-Khobar. It features the superregional mall “AlShubaily Grand Mall”, which covers 331,000 SQM, as well as more than 10 five-star hotels and over 1,200 luxurious residential units linked to the largest manmade canal in the region, boasting more than 7 entertainment zones spread over 98,000 SQM. Additionally, it will feature various commercial and entertainment villages, such as the Carnival and Artisan Villages, to provide exciting and new entertainment experiences.
Arabian Alesaar is committed to delivering integrated projects, with a portfolio of 5 large-scale developments that meet international standards, strategically located across the Kingdom to fulfill diverse shopping needs and market demands. It is dedicated to shaping the future of shopping through innovation and excellence.
Arabian Alesaar
Olaya St, King Fahd, Riyadh 12271 Kingdom of Saudi Arabia
920035731 | +966 56 686 2913
Engr. Abdulrahman Alsumait Marketing Director
info@arabian-alesaar.com
leasing@arabian-alesaar.com
www.arabian-alesaar.com
Knowledge Economic City is the master developer of a 6.8 km of land within the urban development of Madinah City, strategically positioned in King Abdulaziz Road that meets all traffic coming from/to the international airport and Haramain train station which is located within KEC land with only 5 km distance from Al-Haram. KEC is designed to enhance the urban renaissance that focuses on creating real estate products with knowledge and technology content, in addition to creating commercial and investment opportunities. KEC has launched many of its projects including:
Madinah Hub: The largest and super regional mall with a centralized entertainment hub that offers well considered retail mix, F&B, entertainment venues, outdoor and indoor elements, shopping boulevards, cultural village, Hilton 5-star hotel, and branded residence with a total GLA of 122,000 sqm to provide a great shopping experience for the residents and visitors of Madinah.
Madinah Gate: The 1st transit-oriented development in KSA, includes a shopping mall integrated and connected with the Haramain train station that features a wide selection of retail, dining, and entertainment options with a total GLA of 22,750 sqm tailored to meet the needs of both rail passengers and the local community. The development will also include a DoubleTree by Hilton and a dedicated bus and taxi terminal.
Knowledge Economic City
King Abdulaziz Road | Madinah 42362-6532 Kingdom of Saudi Arabia
Roaa Halawani Marketing & Communication Senior Manager
+966 92 000 8484
rhalawani@madinakec.com
www.madinahkec.com
Balubaid Real Estate, established in 1979, is a prominent real estate entity. It owns and oversees a diverse portfolio of commercial centres, residential properties, warehouses, offices, and lands. The most notable properties include:
• Al-Hijaz Mall (1) and (2) in Jeddah, both of which are fully leased.
• Al-Hijaz Mall in Makkah, a testament to our successful real estate ventures, has been a prestigious shopping centre for over 25 years. It houses 130 stores with a high occupancy rate of 92%. As the real estate sector advances, we are committed to further enhancing and modernizing the mall through a project set to be completed by the end of this year.
• Al-Musadieh Plaza in Jeddah, a historic marketplace on Medina Road, comprises 70 fully rented stores.
Our inaugural project, Jeddah Vibes, is a testament to our forward-thinking approach. Strategically located on Tahlia Street, this project is currently under construction and nearing 90% completion. We are excited to announce that it will open its doors at the start of 2025, marking a significant milestone in our commitment to growth and innovation in the real estate sector.
Balubaid Group of Companies (Real
King Abdallah Rd, Al-Sulymania, District, Jeddah, Kingdom of Saudi Arabia
+966 12 640 4444
Abdulrahman Kaheel Marketing Manager
abdulrahman.kaheel@balubaid.com.sa
www.balubaid.com/real-estate
SILVER
Dalma Mall is a super-regional shopping mall and one of the largest malls in Abu Dhabi, prominently situated on the Abu Dhabi-Tariff Al Ain highway, opposite Mohammed Bin Zayed City, at the heart of Abu Dhabi’s growth corridor.
Spanning a total built-up area of 2.75 million sq. ft. with a retail space (GLA) of over 1.63 million sq. ft., the mall houses a wide range of international and local fashion brands, entertainment, and dining options.
Located a short distance from Maqta Bridge and Abu Dhabi’s International Airport, Dalma Mall is not only a prime shopping destination, but also a key tourist attraction. It plays a significant role in Abu Dhabi’s strategic plan for 2030, which outlines the Emirate’s long-term growth framework.
Owned by The Developers Holding LLC, Dalma Mall features over 450 internationally and regionally renowned retail brands such as Carrefour, IKEA, Centrepoint, H&M, Marks & Spencer, Riva, Max, Matalan, Home Centre, Homebox, 2XL, Chattels & More, Sephora, MAC, Victoria’s Secret, E-max, Fitness First, and Toys R Us.
In addition, the mall boasts more than 50 diverse F&B outlets, such as Paul Cafe, Starbucks, AlBaik, Nando’s, Gazebo, Kamat, India Palace, Bursa Kebab Evi, Shake Shack, Tim Hortons, Costa, La Brioche, and The Coffee Club. Dalma Mall also offers a wide range of entertainment options, such as a 14-screen cinema, Fun City, Mini Bounce, Zeal Entertainment Centre, Adventure HQ, Crazy Car, Red Sea Beach, Kids Factory, and Kidoos Entertainment.
Dalma Mall’s excellent retail mix, has transformed it into a popular family destination in the region, truly earning the title of ‘Abu Dhabi’s Favorite Mall.
Lino Oommen Baby Marketing Manager
Dalma Mall
PO Box 91122, Al Ain Tariff Highway, Al Wazn Street Mussafah, Abu Dhabi, United Arab Emirates
+971 2 550 6111
info@dalmamall.ae
www.dalmamall.ae
Line Investments and Property, a wholly owned subsidiary of Lulu Holding International, is a premier real estate development and management company in the Middle East region. With a diverse portfolio of retail properties operating across five GCC states—United Arab Emirates, Kingdom of Saudi Arabia, Sultanate of Oman, Kingdom of Bahrain, and the State of Qatar—Line Investments and Property is a leader in the industry. The company’s expansive portfolio includes super-regional malls, regional malls, community centres, outlet malls, and entertainment and leisure centres. A pioneer in real estate development and asset management, the group is dedicated to enhancing all aspects of the customer experience, striving for excellence in every project.
www.lineproperty.com
Line Investments and Property
United Arab Emirates
: + 971 50 613 5616
: wajebk@lineinvestments.ae
Kingdom of Saudi Arabia
: + 966 54 081 2311
: nemil.tn@lineinvestments.ae
Kingdom of Bahrain
: + 973 36561733
: praveency@bh.lulumallco.com
Sultanate of Oman
: + 968 92792237
: gogigeorge@om.lulumallco.com
State of Qatar : +9743319 5589
: sanjup@qa.lulumea.com
SILVER
Alandalus Property Company
Alandalus Property Company is a prominent Saudi joint stock company listed on the Saudi Stock Exchange (Tadawul) with a capital of SAR 933,333,330. Since its inception in 2006, the company has established itself as a leader in the development and management of retail properties, hospitality venues, and office buildings, delivering high-quality projects that enhance urban landscapes across the Kingdom.
Key Project: Alandalus Mall
Alandalus’s portfolio of investments boasts 5 regional and super-regional shopping malls. Alandalus Mall, a flagship project, has been a premier landmark for luxury retail and entertainment in Jeddah since 2007. Located on Prince Majed Road, opposite King Abdulaziz Square, the mall covers around 150,000 sq.m, offering extensive retail spaces, ample parking, and diverse leisure options. Its strategic location in a densely populated area makes it a preferred destination for both locals and tourists. The mall features an innovative leasing strategy with prestigious international brands, a renowned dining precinct, and Empire Cinemas, boasting 15 screens, including VIP and children’s sections.
Commitment to Excellence
Alandalus Property Company is dedicated to creating exceptional experiences, driven by innovation and a deep understanding of market needs. The company’s focus spans retail real estate, including commercial and neighborhood shopping centres, hospitality, and office buildings. As it continues to expand and enhance its offerings, Alandalus Property remains committed to setting industry benchmarks and creating value for its investors, tenants, and the broader community.
Sensormatic Solutions is the leading global retail solutions portfolio of Johnson Controls powering operational excellence at scale and enabling smart and connected shopper engagement. Our intelligent digital operating platform – Sensormatic IQ – combines the full Sensormatic Solutions portfolio, including third-party data to deliver unmatched insights into shopper experience, inventory intelligence, loss prevention and operational effectiveness with advanced technologies, like AI and Machine Learning. This enables retailers to act on prescriptive and predictive data-driven outcomes to confidently move into the future.
Please visit www.sensormatic.com and follow us on our LinkedIn, X and YouTube channels.
Saudi Bonyan is the real estate development arm of Abdulrahman Saad AlRashid & Sons Company in Saudi Arabia. It is a wholly owned subsidiary. Saudi Bonyan has a large and diversified portfolio of income generating assets that span across different sectors such as retail, residential and mixed developments. The company also engages in land development as part of its strategy
Shaukat Khan Chief Executive Officer
Saudi Bonyan
Al Imam Saud Ibn Abdul Aziz Branch Rd, Al Mohammadiyyah, Riyadh 12364, Kingdom of Saudi Arabia
+966 11 464 6111
s.khan@saudibonyan.com.sa
www.saudibonyan.com.sa
Danah Real Estate Company, the real estate arm of Al Rashid Trading & Contracting Company, owns and manages a diversified portfolio of assets with proven expertise in shopping centres, residential, commercial and hospitality.
Its properties include the iconic Al Rashid Mall Al Khobar. Since 1995, the mall has been a significant destination in the retail landscape of Saudi Arabia, thanks to strategic relationships with all the region’s top retail and entertainment groups.
Starting from February 2023, the shopping centre, while trading, is undergoing a massive renovation, the second in its history. The project aims to meet several objectives, including growth through expansion, upgrading operating services and amenities and creating a more contemporary and inviting space for customers. Lastly, in addition to Qaysaria, its unique themed area celebrating Saudi Heritage, five new signature areas have been added:
• Al Rashid Fashion Avenue - a new luxury fashion destination within the Eastern Province.
• Al Rashid Walk - the latest outdoor destination with a wide offer of casual dining options and coffee shops.
• Palm Court - an experiential indoor shopping journey reminiscent of an oasis.
• The Dome - a central event place with an exposure to multimedia immersive experience.
• The Hub - a destination that delivers best-in-class entertainment and Fashion.
Danah Real Estate – Al Rashid
Al Ulaya, Al Khobar, Kingdom of Saudi Arabia
Luc Lescault Leasing Director
+966 92 002 2977
leasing@danah.com.sa
www.danah.com.sa
Tilal Village is one of the first multi-component projects in Makkah. It has evolved into a residential attraction combining hospitality, business facilities, and residential complexes in one location. It is distinguished by its great location, adjacent to Al-Masjid AlHaram as well as various commercial centres and governmental offices, with direct access to highways and important crossroads in the city. It also has a variety of entertainment and leisure services to fulfil the demands of residents and locals.
Rihab AlHazmi Senior Marketing Officer
An Integrated community in Mecca
Tilal Village is one of the first multi-component projects in Makkah. Pleasantly, it has evolved into a residential attraction that combines hospitality, business facilities, and residential complexes in one location. It is distinguished by its great location, adjacent to Al-Masjid AlHaram as well as various commercial centers and governmental offices, with direct access to highways and important crossroads in the city. It also has a variety of entertainment and leisure services to fulfill the demands of both residents and locals.
At theleisureway, our mission is to help our clients achieve their goals by attracting more visitors to their destinations. We excel in designing and constructing unique leisure solutions tailored to a wide range of environments, including mixed-use spaces, shopping malls, family leisure destinations, urban parks, as well as educational and working environments.
We specialize in enhancing the overall customer experience while driving value for our clients. Our passion and expertise enable us to transform the needs of our partners into reality by leveraging innovation, strategic insight, commercial understanding, creative design, technical development, and management proficiency.
With a portfolio that spans over 33 countries, we have a proven track record of creating integrated and sustainable leisure solutions for projects of varying scales. Our global experience allows us to deliver results that resonate with diverse cultures across different regions.
theleisureway is powered by a team of dedicated professionals, including leisure experts, creatives, strategists, architects, engineers, project managers, designers, and marketing specialists. Our multidisciplinary team collaborates seamlessly to bring visionary concepts to life.
Mihaela Maxim Chief Business Officer
Giftify is more than a gift card provider — we are a comprehensive revenue-generation platform tailored for shopping centers, retail parks, franchise retailers and city centers worldwide.
Trusted by industry giants like CBRE, Carmila, Westfield and Apsys, our platform serves hundreds of retail locations across the world transforming traditional gift cards into powerful marketing tools, driving customer engagement and increasing sales.
Giftify delivers more than just gift cards; we provide a complete and smooth operational foundation for a seamless omnichannel purchase experience. From custom-designed, eco-friendly physical cards to versatile digital solutions, we ensure that your customers can purchase, redeem, and enjoy your gift cards through any channel — whether in-store, digital, or via mobile.
We focus on compliance and risk mitigation, offering tailored solutions that adhere to local business practices.
With Giftify, you gain a scalable solution backed by real-time data analytics and robust reporting tools. Our platform supports integrated payments, enabling you to manage and optimize your gift card programs effortlessly while enhancing customer loyalty and satisfaction.
Visit our booth or contact us today to learn how we can help you create unique shopping experience for your customers.
Office 56, Level 5, One Business Centre, One JLT, Jumeirah Lake Towers, Dubai, United Arab Emirates
+971 55 916 3513
Colin Davidson Chief Commercial Officer
colin.davidson@giftify.me
Vemco Group stands at the forefront of innovation in people counting and analytics with a global footprint, delivering accurate data and real-time insights to retail industry leaders. Our advanced software captures not only visitor counts but also provides a detailed analysis of demographics distinguishing between genders while categorizing groups and adults vs. children.
Our solution is designed with an understanding of the customer’s perspective to ensure that our services adapt and meet their unique requirements. We have achieved this by offering a fully customizable dashboard and reporting system with a multi-lingual facet to cater to everyone.
With unmatched accuracy, Vemco Group redefines how businesses understand and engage with their audience setting new standards for footfall analytics and reinforcing our role as a key partner in retail innovation.
Robert Woodyard Chief Commercial Officer & Partner
2002, Maze Tower, Sheikh Zayed Road, Dubai, United Arab Emirates
+971 4 514 6082 info@vemcogroup.ae
www.vemcogroup.com
Coniq is the leading provider of customer engagement and loyalty solutions for the most advanced retail destinations in the world. Their innovative technology solutions enable mall operators to generate revenue faster, by understanding, anticipating, and engaging customers in real-time, across multiple channels. The Coniq platform powers over $1.2 billion in sales annually for its customers, with over 20 million consumers shopping from over 2,600 brands in 25+ countries worldwide. Their clients include Tanger Outlets, Mall of America, Bicester Village, WAFI City, VIA Outlets, AW Rostamani, and many others.
Arnaud de Harenne Senior Sales Manager
BRONZE
Revo is a Middle East based Real Estate advisory firm specializing in Strategy, Design and Execution of worldclass developments in the region.
Over the last 7 years, our multidisciplinary team has helped many developers to create successful and innovative mixed-use destinations. We provide support to our clients from Revo offices in Dubai, Riyadh and Bahrain.
We envision, design and execute one-of-a-kind experiences, including leisure destinations, entertainment concepts, retail, residential and mixed-use projects.
Strategy
Strategy Development
Opportunity Assessment
HBU- Highest and Best Use study
Development Brief
Guest Experience review
Existing Asset regeneration
Marta Bural
Partner – Retail Development & Leasing
Mobile No. - +971 50 559 4368
Kareem Attiyat
Managing Partner
Mobile No. +971 50 553 3516
Design & Development
Development Management
Concept and Master Planning
Design Review
Branding and Marketing Advisory
Leasing & Sales Strategy
Entertainment and Leisure Concepts
Execution
Asset Management
Retail Leasing
Operator & Brand Sourcing
Retail Design & Delivery
Food Halls & Food Trucks
Arts and Crafts Market
We Create Experiences
Dubai - Riyadh - Bahrain
+966 50 962 5533
marta@grouprevo.com | kareem@grouprevo.com
www.grouprevo.com
We have ventured into new fields to leverage our expertise across diverse industries, fostering innovation and encouraging new challenges.
We have ventured into new fields to leverage our expertise across diverse industries, fostering innovation and encouraging new challenges.
Exhibitors
Ibn Battuta Gate | Suite G 009 PO Box 232644
United Arab Emirates
Marcello Larizza
Managing Director
+971 4 421 4562
marcello.larizza@praderavindico.com
www.praderavindico.com
Pradera Vindico
Pradera manages US$ 3.8 billion in shopping centres and retail parks across 10 countries, with 60 assets and 1.6 million sqm of GLA. Pradera oversees 2,500 stores, leveraging local expertise from 15 nationalities to maximize value for clients.
Design International, led by world-renowned architect Davide Padoa, has over 60 years of experience and 10 million sqm of projects, blending innovation, AI, and holistic design.
Vindico, with 20 years of industry experience, has delivered more than 11,000 shops, crafting exceptional physical retail experiences.
Pradera Vindico Asset Management, a leading joint venture based in Dubai, specializes in providing tailored asset, property, design, and project management services to retail properties across the Middle East. Combining Pradera’s retail asset and investment management expertise with Vindico’s global retail delivery and design consultancy, the company enhances performance for developers, property owners, and brands in a competitive retail environment.
Unit No: BA329 DMCC Business Centre Level No 1
Jewellery & Gemplex 3, Dubai, United Arab Emirates
Mike van der Ende Head of Region
+971 50 950 9439
mike.vanderende@giftstarr.com
www.giftstarr.com
Giftstarr
Giftstarr has redefined what ‘exceptional’ means for gift cards. Our platform empowers malls to increase footfall, boost sales, and cultivate lasting customer loyalty.
With over 15 years of expertise, we’ve issued millions of gift cards worldwide and are committed to delivering an unparalleled experience for your guests.
Our solution ensures a fluid gifting journey: from our Starr software to cutting-edge reporting tools and a dedicated customer success team.
We provide comprehensive insights into customer expenditure allowing you to personalize offers to build loyalty, increase average spend and ultimately transform shoppers into lifelong enthusiasts. Find out more at giftstarr.com
OFFICIAL EXHIBITION CONTRACTOR
KSA Production Hub, Factory 582, Block 52 Al Fauzan Industrial City, Riyadh Kingdom of Saudi Arabia
FAIRPLATZ GROUP is a global production and technical hub serving exhibitions, events, and interior design markets, with offices in London, Rome, Riyadh, Dubai, and Osaka.
Known for award-winning projects, it offers cutting-edge technical solutions through an international production network. FAIRPLATZ ensures high-quality, cost-effective, and flexible manufacturing, with notable projects like Expo 2020, delivering Country Pavilions for Syria, Montenegro, and Azerbaijan.
Operating from its Al Fauzan facility, the company provides comprehensive services, including consultancy, project management, and engineering, focusing on quality and reliability in custom-built stands and sustainable solutions.
PO Box 566274, Office 42, Techno Hub 1, Dubai Silicon Oasis, Dubai, United Arab Emirates
We are proud to be recognized as the Yardi partner of choice in Saudi Arabia, trusted by many organizations for our expertise and dedication to excellence. Our professional network consists of talented, multilingual consultants specializing in Real Estate Digital Transformation. We have successfully supported a wide range of clients across the Middle East, including Qatar, Saudi Arabia, and the United Arab Emirates, helping them streamline operations and enhance efficiency. Our services include Yardi Data Cleansing and Migration, Implementation Management, First Level Support Services, Custom Development, IT Project Management specifically tailored for the Real Estate sector.
Exhibitors
King Fahad Road, Alaqiq Albaha Kingdom of Saudi Arabia
Qusai Alsubhi
Marketing Manager
+966 50 055 8677
qusai@asbarunified.com
Al-Baha Mall
Welcome to Al Baha Mall, the largest marketing and entertainment space in and around Al Baha area where you can shop and buy from best local and international commercial agencies, sitting in cafes and watching the latest films in modern cinema halls and enjoy the beautiful atmosphere of Al Baha in open-air sessions designated for restaurants, cafes, and going to gym which is designated for men and women, children can spend the most enjoyable moments in the entertainment area.
Al Baha Mall’s modern design, multiple floors contributed to creating an attractive environment, beautiful views, and diverse spaces that will form a unique experience for everyone who visits this unique destination.
GIFT SPONSOR
Textile & Garments Co Ltd – Giordano Saudi Arabia
Building 9290 Sary Street, Faisalia District, Jeddah, Kingdom of Saudi Arabia
Ahmadullah Abdul Hadi Chief Operating Officer
+966 12 510 0302
ahmed@giordano.com.sa
www.giordano.com.sa
Giordano Saudi Arabia
Giordano embodies contemporary lifestyle choices— simplicity in design and quality in substance. Its total commitment to superior service, excellent quality, and great value has enabled the company to successfully execute its multiple-market and multiple-brand strategy. Giordano today is one of the top five clothing retailers in the Arab region. The brand’s merchandise mix of relaxed and smart casuals has proven popular among all age groups and nationalities, demonstrating its global appeal. The heart of the Giordano system is its responsiveness to customers. Information, speed, and simplicity are the key components driving the entire operation. Giordano’s brand philosophy is modern simplicity and style—where less is more and a style that accentuates and enhances an individual’s inner beauty through modern, classic, and timeless clothing. In an industry constantly adapting to changing trends that result in rising production costs, Giordano has developed a flexible approach to fashion retail.
PO Box 3234, Jeddah 23323-7464, Kingdom of Saudi Arabia
Basma Habbal Brand Manager
+966 55 699 9240
info@orangebedbath.com www.orangebedbath.com
2nd Floor, DAC Office 207, Unit No. 04, The Offices 2, One Central, Dubai World Trade Centre, PO Box 9292, Dubai, United Arab Emirates
Christian Baldonanza Director
+971 56 477 6536
ian@mecsr.org www.mecsr.org
Orange Bed & Bath
Orange Bed and Bath®️, established in 2002, has become a leading name in the Kingdom of Saudi Arabia, with over 50 showrooms nationwide. Our commitment to quality and innovation sets us apart in the market, as we strive to offer high-end products at accessible prices for all customers.
Since our inception, we have focused on curating items that embody sophistication and luxury, ensuring that every piece enhances your living space. At Orange Bed and Bath, we believe in delivering the perfect blend of style, quality, and affordability, making it easy for you to transform your home into a sanctuary of comfort and elegance.
VISIT US AT BOOTH STAND
THE MIDDLE EAST COUNCIL OF SHOPPING CENTRES & RETAILERS
For three decades, MECS+R has been the largest and leading association for the shopping centre and retail industry across the Middle East and North Africa. We specialize in delivering high-quality networking opportunities, educational programs, and conferences tailored to empower our members and shape the future of retail.
Our Offerings: Networking Events: Connect with industry leaders and innovators at exclusive gatherings designed to expand your professional network.
Educational Programs: Stay ahead with cutting-edge insights and skills through our specialized training and workshops.
Publications: Keep your finger on the pulse of the industry with The Retail People Magazine, the MECS+R Directory, and the What’s Up Retail Newsletter, linking you to regional and global market trends. Visit Our Booth or Profile to Learn More
Join us in driving retail innovation in the MENA region. Discover membership opportunities, upcoming events, and how MECS+R can enhance your professional journey.
Support Partners
Office 1828, BurJuman Business Tower, Khalid Bin Al Waleed Road, PO BOX 451885 Dubai
Dubai based McARTHUR Retail Development Specialists offer a wide range of advisory, planning, leasing and management services for retail developments across the MENA and Asia regions.
Our expertise includes strategic retail development planning, leasing services, real estate management, marketing strategies for new development as well as turnaround solutions for underperforming malls.
We work closely with owners of shopping centres, masterplanned communities, mixed-use developments, and community malls. From the concept stage through post-opening, we provide tailored, research-driven strategies to enhance asset performance and unlock potential.
55 Floor, Almas Tower, JLT – Cluster C, Dubai
United Arab Emirates
Venkat Narasimhan
CRM & Marketing Manager
+ 971 4 452 4400
marketing@dhamani.ae
www.dhamani.com | www.dusoul.ae
Dhamani Jewels
Since 1969 Dhamani has grown into a vertically integrated company offering a wide variety of rare Diamonds and precious stones to create the finest jewellery set in beautiful designs while ensuring the highest level of craftmanship. Dhamani’s commitment to exclusivity & creativity is highlighted with the “Dubai Cut’ diamond, a distinctive cut technique that elevates the beauty of the diamond.
To experience Dhamani’s creation, visit us at Dhamani 1969 and Dusoul by Dhamani brand boutiques.
V4texx Music Group LLC is an established all in one MultiMedia, Music & Entertainment hub with a Sony Music and Dandana Partnership. Dante Kennedy is the CEO, Founder, & an Award Winning Director who is responsible for providing performance residencies throughout the Middle East for Live Entertainment and is expanding his V4texx International initiatives to the Globe while helping to restructure the Entertainment and Arts sector in Dubai.
Abdullah Al Tamimi CEO Hamat Holding
Support Partner
Victoria Shed 2, Sharjah Industrial Area, Sharjah, United Arab Emirates
Crystal House Sharjah is a leading name in the UAE for crafting customized corporate awards, specializing in crystal, metal and acrylic materials. Every product is meticulously designed and created with passion, ensuring not only a visually stunning piece but also serves its intended purpose perfectly.
Our expertise, bring your vision to life by incorporating your company’s logo, quotes, or messages using advanced techniques such as 2D/3D laser engraving, UV color printing and surface engraving. These methods elevate your chosen designs, making each piece truly unique, attractive, and memorable.
Wasl Green Park, Building P1, G03, Ras Al Khor Dubai, United Arab Emirates
V4texx Music Group LLC is an established all in one MultiMedia, Music & Entertainment hub with a Sony Music and Dandana Partnership.
Dante Kennedy is the CEO, Founder, and an Award-Winning Director who is responsible for providing performance residencies throughout the Middle East for Live Entertainment and is expanding his V4texx International; V4i initiatives to the Globe while helping to restructure the Entertainment and Arts sector in Dubai.
EYE OF RIYADH provides effective digital marketing solutions for campaigns and events targeting Saudi Arabia and other GCC.
www.eyeofriyadh.com is one of the most popular websites in the GCC among citizen, residents, tourists and investors who are seeking for information and wish to explore the opportunities in the region.
Our services:
• Email and sms campaign
• Banner advertising
• Social Media Campaign
• Events and Training Marketing
• Public Relations Services
Editor In Chief
+971 50 769 0087
shereen@coralcoastpr.com www.coralcoastpr.com
Coral Coast
Coral Coast PR was set up as a dynamic creative boutique communications consultancy with expertise to help clients achieve clearly defined bespoke solutions that are tailor made to raise the profiles of their brands with measurable results. We have a team of global communication experts strategizing quality media coverage and exposure for clients locally, regionally and globally.
We offer PR campaigns that integrates other marketing activation’s, social media strategy, events in synergy with internal and external communications plans across diverse sectors and covering industries that include Retail, Travel & Tourism, Sports, Art & Culture, Property & Real Estate, technology as well as Fashion & Beauty.
We make it our business to understand our client’s objectives and deliver results that make a difference to all stakeholders.
Airline Partners
INTERNATIONAL AIRLINE PARTNER
www.qatarairways.com
Qatar Airways
A multiple award-winning airline, Qatar Airways won the ‘World’s Best Airline’ for the unprecedented eighth time at the 2024 World Airline Awards, managed by the international air transport rating organisation, Skytrax. Qatar Airways has been the World’s Best Airline in 2011, 2012, 2015, 2017, 2019, 2021, 2022 and 2024. The airline continues to be synonymous with excellence, also taking home, ‘World’s Best Business Class’, ‘World’s Best Business Class Airline Lounge’, and ‘Best Airline in the Middle East’. As a leader in industry innovation and digital adoption, Qatar Airways was also recently voted the ‘World’s Best Airline Website’ by the World Travel Tech Awards.
www.saudia.com
Saudia Airlines
SAUDIA started out in 1945 with a single twin-engine DC-3 (Dakota) HZ-AAX given to King Abdul Aziz as a gift by the U.S. President Franklin D. Roosevelt. This was followed months later with the purchase of two more DC-3s, and these formed the nucleus of what in few years later was to become one of the world’s largest airlines.
Today SAUDIA has 142 aircraft, including the latest and most advanced wide-bodied jets presently available: B787-9, B777-268L, B777-300ER, Airbus A320-200, Airbus A321, and Airbus A330-300. It is our pleasure to list the most important historical highlights of SAUDIA since its establishment until becoming one of the best airlines in the world.
Travel Partners
Braira Hotels
Through years of excellence in the hospitality industry, we seek to utilize all our efforts to provide the highest level of hospitality services to our valuable guests, and we are always keen to meet their aspirations and exceed their expectations. Braira Hotels and Resorts offers a unique experience that combines hotel luxury and the authenticity of Arabian hospitality, which is the hallmark of the Kingdom of Saudi Arabia, to provide an unforgettable experience in the end.
PO Box 75, Riyadh 11372, Kingdom of Saudi Arabia
Mohamed Rasheed Sales Manager
+966 53 850 0229
sales2@brairahotels.com www.brairahotels.com
Main Olaya Road, Computer Market, Street 2, PO Box 69112, Riyadh, 11547, Kingdom of Saudi Arabia
Mozaffar Haque Director of Sales & Marketing
+966 50 323 5447
mozaffar.haque@ihg.com
www.holidayinn.com
Holiday Inn Riyadh Olaya
Holiday Inn Riyadh Olaya offers a blend of comfort and convenience in the heart of the city. With modern accommodations, exceptional dining options, and state-of-the-art meeting facilities, it caters to both business and leisure travelers. Guests can enjoy easy access to major attractions and shopping districts, making it an ideal choice for a memorable stay in Riyadh.
Travel Partners
P.O. Box 57750 Riyadh, 12283 Kingdom of Saudi Arabia
Waleed Aziz
Asst. Director Of Sales
+966 53 040 3711
w.abdulaziz@alhokair.com
www.alhokair.com
Al Hokair Group
Al Hokair Group is a name that has been tied to the world of hospitality and entertainment for decades. To many, it has become the first name that comes to mind when tourism in Saudi Arabia or the Arabian world is mentioned. The group was started in 1975 to invest in the sectors of entertainment and hospitality under the leadership of Sheikh Abdulmohsin Alhokair. Over five decades, the group’s projects expanded to include 92 entertainment centres and 35 hotels spread in Saudi Arabia and the United Arab Emirates.
PO Box 75, Riyadh 11372, Kingdom of Saudi Arabia
Ahmed Fawzy
Revenue Manager
+966 50 348 9382
revenuemgr.riyadh@narcissushotels.com
www.narcissushotels.com
Narcissus Hotel & Spa Riyadh
Narcissus Hotels and Resorts embodies true luxury and elegance in Saudi Arabia, offering an exceptional stay that surpasses expectations. Strategically located in major cities such as Riyadh and Jeddah, Narcissus Hotels are the ideal destination for elite travelers seeking sophistication and distinction. Every corner of Narcissus Hotels is meticulously designed to provide an atmosphere of absolute luxury and perfect comfort.
We extend our heartfelt gratitude to our distinguished jury for 2024 MENA Shopping Centres and Retailer Awards. These industry visionaries have dedicated their time and expertise to evaluate the remarkable achievements in our sector. Their diverse experiences and unwavering commitment to excellence are instrumental in recognizing and celebrating the best that the MENA region has to offer. Thank you for your invaluable contributions in helping to shape the future of our industry.
ABDULLAH AL RUBAISH GM MARKETING AND CORPORATE COMMUNICATIONS
ABDULLAH AL OTHAIM INVESTMENT CO.
AMIT PURI, MRICS GROUP CEO BRICKS N WOODS DEVELOPMENTS
DAVID BLUMENFELD CO-FOUNDER NEXTRIVET
ALIA METWALLY FOUNDER & CEO SPARK MANAGEMENT CONSULTANCY
AVIJIT YADAV, CRX, CLS, CDP, CSM, CMD
ADVISOR - TAMDEEN GROUP BOARD TAMDEEN GROUP
ELIE CHARBEL CEO A2Z MEDIA GROUP
ALICIA VALDIVIA CEO & CO-FOUNDER | ARCHITECT MATRIUM & PARTNERS
BHUPINDER SINGH GENERAL MANAGER & CFO
DALMA MALL
GRANT NASH, MBA LEASING DIRECTOR
HITESH MIRANI
RETAIL STRATEGIST - PLANNING, DEVELOPMENT & LEASING FREELANCE
LIZELLE FITOUSSI, CMD DIRECTOR - MARKETING MEREX INVESTMENT GROUP
NADA GHAOUI ABOUSAAB CO-FOUNDER FIKRA CONSULTANTS
SANJAY MEHTA GROUP DIRECTOR MARKETING UNITED DEVELOPERS, QATAR
ISHWAR CHUGANI CEO & MANAGING DIRECTOR
GIORDANO MIDDLE EAST
MANAL MILBES FOUNDER & CEO | CHAIRWOMAN HYPE CREATIVE STUDIO
NEVZAT YAVAN, CSM COO ESAS GAYRIMENKUL / PROPERTIES
VANESSA HINTON HEAD OF MARKETING ITHRA DUBAI
JOELLE ELIAS DIRECTOR - RETAIL CONSULTING JLL
MOHAMMAD IQBAL ALAWI CHAIRMAN OF THE BOARD AZAD PROPERTIES
PHIL KIM CHAIRMAN JERDE
SAMAR AKKOU, CSM, CLS SENIOR MANAGER - LEASING
CONGRATULATIONS TO THE 2024 MIDDLE EAST & NORTH AFRICA SHOPPING CENTRE & RETAILER AWARDS FINALIST!!!
NOI ENHANCEMENT AWARD
Honors innovative programs that directly enhance the net operating income of a retail property or store through new revenue streams, cost control measures, or both
RETAIL EXCELLENCE AWARD
Recognizes outstanding retailers across various sectors who demonstrate commercial success, innovation, and a commitment to exceptional customer experiences.
RETAIL PROFESSIONAL OF THE YEAR AWARD
Celebrates an individual whose outstanding leadership, innovation, and achievements have significantly impacted their company, customers, and the broader retail industry.
MARKETING
EXCELLENCE AWARD
Celebrates strategic marketing initiatives that drive engagement, enhance brand awareness, and deliver measurable results for shopping centres and retailers.
SUSTAINABILITY
EXCELLENCE AWARD
Recognizes outstanding commitment to sustainability within retail projects, demonstrating environmentally conscious practices, resource efficiency, and/or positive social impact.
DESIGN & DEVELOPMENT AWARD
Recognizes excellence in the design and development of retail spaces, including new builds, renovations, and visionary concepts.
RETAIL STORE DESIGN AWARD
Celebrates innovative and effective store designs that enhance customer experience, reinforce brand identity, and drive measurable results.
SERVICE EXCELLENCE AWARD
Honors service providers that offer innovative solutions across retail operations, technology, design, logistics, and other essential functions, demonstrating significant positive impact.
DESIGN & DEVELOPMENT
Recognizes excellence in the design and development of retail spaces, encompassing new builds, renovations, and visionary concepts.
MULTI-PHASE DEVELOPMENTS
NEW DEVELOPMENT
City Walk MEREX INVESTMENT / CITY WALK
Dubai, United Arab Emirates
City Walk revitalized by introducing new tenants and creating diverse zones. Attracted a younger, more engaged audience. Now a thriving lifestyle destination for everyone. The conscious change in tenant mix strategy has led to City Walk now having an occupancy of 98%, as compared to 41% in previous years.
Al Falah Central Mall LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
A vibrant community hub. Discover a blend of modern convenience and traditional charm with a variety of retail, dining, and entertainment options. 210
Mayan Yard Project HAMAT HOLDING
Riyadh, Saudi Arabia
Makkah’s premier destination. Blending tradition and modernity, it offers a unique shopping experience with luxurious shops, restaurants, and green spaces.
The Park Project HAMAT HOLDING
Riyadh, Saudi Arabia
Modern, innovative development. Convenient location and pedestrian-friendly design. Welcoming and enjoyable atmosphere.
The Village Project HAMAT HOLDING
Riyadh, Saudi Arabia
Technologically advanced shopping destination. Focus on social interaction and community engagement. Vibrant and enjoyable environment.
U Venues EL SEWEDY INDUSTRIES
Cairo, Egypt
U Venues is a new mixed-use development in New Cairo, designed to cater to the modern professional’s lifestyle. It offers a seamless blend of premium office spaces, fine dining options, and high-end retail, providing everything you need in one convenient location. Experience the perfect work-life balance at the heart of New Cairo. 421
U Walk Jeddah Mall CENOMI CENTERS
Jeddah, Saudi Arabia
Modern, hybrid mall in Saudi Arabia. Stunning fountains, indoor boulevard, and open-air promenades. Unique blend of retail and leisure.
RENOVATION / EXPANSION
Al Wahda Mall
LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
Al Wahda Mall’s renovation, in collaboration with Star Cinemas, created a state-of-the-art cinema experience. The expanded complex, featuring luxurious seating and cuttingedge technology, has significantly increased foot traffic and positioned the mall as a leading entertainment destination in the region.
Alandalus Mall
ALANDALUS PROPERTY COMPANY
Jeddah, Saudi Arabia
Prominent retail destination in Jeddah. Wide range of shopping and entertainment options. Convenient location and spacious layout.
Aliat Mall
KINAN REAL ESTATE DEVELOPMENT
Jeddah, Saudi Arabia
Aliat Mall is transforming into a premier shopping and lifestyle hub. With expanded retail, dining, and entertainment options, it’s set to redefine the Al Madinah experience.
City Walk
MEREX INVESTMENT
Dubai, United Arab Emirates
City Walk revolutionized retail by introducing the UAE’s first automotive hub, featuring top-tier brands like Rolls Royce. This unique destination caters to car enthusiasts and the general public alike, offering a blend of luxury showrooms, cutting-edge design, and immersive experiences, establishing City Walk as a leader in the region’s automotive retail scene.
VISIONARY CONCEPTS
Dalma Mall DALMA MALL
Abu Dhabi, United Arab Emirates
Dalma Mall’s renovations showcase its dedication to sustainability and innovation. By upgrading washrooms with water-saving technology and implementing energy-efficient lighting, the mall has created a more inviting and ecoconscious environment for its visitors.
Hayat Mall ALANDALUS PROPERTY COMPANY
Riyadh, Saudi Arabia
Riyadh’s leading shopping destination. Enjoy a diverse selection of shops, restaurants, and entertainment options in this bustling mall.
Citystars Katameya CONCEPT I
Bangkok, Thailand
Citystars Katameya reimagines urban living by seamlessly integrating retail, entertainment, and sustainability. It features a reinterpreted souk for immersive shopping, biophilic design to resonate with eco-conscious consumers, and convenient transportation options. This project is poised to increase foot traffic, elevate retail performance, and foster social engagement, positioning Citystars Katameya as a futureready urban landmark.
Jawharat Jeddah CENOMI CENTERS
Jeddah, Saudi Arabia
Jawharat Jeddah Mall will stand out as one of the modern landmarks in the city of Jeddah, as a new and integrated destination for entertainment and shopping with the latest international brands. Distinguished by its strategic location, and its proximity to the important areas of the city, it will feature 108,000 sqm of GLA space including 300+ stores with the first luxury district along with 3 zones and entertainment.
Jawharat Riyadh CENOMI CENTERS
Riyadh, Saudi Arabia
Jawharat Riyadh will be the capital’s number one premium retail and lifestyle destination with over 300 brands to sit among 70 flagship stores. More than 10 brands at Jawharat Riyadh will be completely new to KSA.
Masat Park HAMAT HOLDING, RUMOZ CONSULTANTS, AND THELEISUREWAY
Zaragoza, Spain
A modern shopping mall in Makkah. Offering a wide range of services and a focus on customer experience, it’s a must-visit for residents and tourists.
MARKETING EXCELLENCE
Celebrates strategic marketing initiatives that drive engagement, enhance brand awareness, and deliver measurable results for retailers or brand operators.
COMMUNITY ENGAGEMENT & IMPACT
#ChangingLives
LUCKYONE MALL
Karachi, Pakistan
The #ChangingLives campaign prioritized community wellbeing over financial gains. Meticulously crafted initiatives addressed pressing needs, creating lasting change and fostering deep connections. This campaign exemplifies a new benchmark for corporate social responsibility, where the ultimate return is a thriving, interconnected society.
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Autism Awareness Campaign AZAD PROPERTIES
Jeddah, Saudi Arabia
Souq7’s immersive Autism Awareness campaign went beyond awareness, creating a space for families and the community to connect and learn about autism through interactive activities. This impactful initiative aligned with the mall’s mission to build a supportive community.
BurJuman Mall’s Rising Stars Season 4
AL GHURAIR REAL ESTATE
Dubai, United Arab Emirates
Discover how Rising Stars Season 4 at BurJuman provided a platform for young talents. Learn about the event’s success, the busking stage, and the positive impact on the community.
Champions of Change MEREX INVESTMENT
Dubai, United Arab Emirates
We partnered with schools to create sustainable art installations at The Beach, JBR and City Walk. Over 2,000 students participated in workshops and collected recycled materials. The 4 art installations were not only visually stunning but also served as a reminder of our responsibility to the environment.
Checkmate For Mental Wellness: Community Chess Challenge
DALMA MALL
Abu Dhabi, United Arab Emirates
Dalma Mall hosted one of Abu Dhabi’s largest chess tournaments, attracting 552 players and creating a vibrant atmosphere of intellectual engagement and cultural connection. The event boosted footfall, enhanced customer engagement, and solidified the mall’s role as a central community hub.
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Dia Beat It Walk - RAK Mall
LINE INVESTMENTS & PROPERTY
Dubai, United Arab Emirates
RAK Mall’s Dia Beat It Walk effectively utilized social media, influencers, and community outreach to promote diabetes awareness. The event attracted over 450 participants and gained recognition from the Ministry of Health, demonstrating its success in mobilizing the community for a healthier lifestyle.
Indoor Family Run - Silicon Central Mall
LINE INVESTMENTS & PROPERTY
Dubai, United Arab Emirates
The Silicon Central Family Run, a free event organized in partnership with the Dubai Sports Council and 9714sports, invites families to participate in a fun and inclusive fitness experience. With three race distances catering to different age groups, this event promotes a healthy lifestyle and community bonding. 330
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Indoor Run - The More You Run, The More The Fun
DALMA MALL
Abu Dhabi, United Arab Emirates
Dalma Mall hosted the region’s largest indoor mall run, leveraging its racetrack design to promote health and wellness. The event attracted over 4,600 participants across various distances, showcasing the mall’s commitment to community fitness and its multifunctional design.
Mental Health Forum
LINE INVESTMENTS & PROPERTY
Dubai, United Arab Emirates
Silicon Central Mall launched Openminds, a mental health center, and hosted a mental health forum. The event featured expert speakers, informative kiosks, and fun activities to promote well-being.
CUSTOMER EXPERIENCE
Operation Smile - Al Wahda Mall LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
Al Wahda Mall’s partnership with Operation Smile UAE created a heartwarming community event. By providing a prime venue and robust marketing, the mall fostered engagement and raised substantial funds for children’s cleft surgeries, transforming lives and enhancing their reputation as a caring community hub.
Slow Cycle Race - Mushrif Mall LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
The Slow Cycle Race at Mushrif Mall attracted 500 participants and generated a 26% increase in foot traffic. This unique event fostered community spirit, promoted physical activity, and boosted sales for retailers, showcasing the mall’s commitment to creating memorable experiences.
Sustainability Efforts At Forsan Central Mall LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
Forsan Central Mall tackled sustainability head-on. Through e-waste collection, recycling, LED lighting, and green initiatives, they achieved significant waste reduction and energy savings. Community awareness and foot traffic to sustainability events also increased, showcasing the mall’s commitment to a greener future.
Classic Cars - The Vintage Show LINE INVESTMENTS & PROPERTY
Dubai, United Arab Emirates
Step back in time at Silicon Central’s National Day celebration. Explore a stunning collection of vintage Emirati cars, including the rare Rolls-Royce with plate No. 7. Immerse yourself in traditional Emirati culture with live music, falconry demonstrations, and engaging activities for all ages.
Dragon Park - Mushrif Mall
LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
Mushrif Mall’s Dragon Park transformed the mall into an interactive, family-friendly destination. The innovative setup, engaging activities, and strategic marketing led to an 18% increase in foot traffic and 8% sales growth. This unique experience solidified the mall’s reputation for fun and engagement.
Enchanted Winter Dream: Weaving And Crafting Magical Moments
DALMA MALL
Abu Dhabi, United Arab Emirates
Dalma Mall’s Winter Dream celebration featured stunning decorations, acrobatic shows, and a Shop & Win promotion. Enjoy incredible deals and create unforgettable memories.
Festival Plaza Studio Hub - New Signature Service
AL-FUTTAIM REAL ESTATE
Dubai, United Arab Emirates
Festival Plaza’s Studio Hub is a unique service offering complimentary consultations and personalized interior design solutions. By working closely with the mall’s home retailers, the Studio Hub team solidifies Festival Plaza as a hub for home design and lifestyle needs.
Fitness Hub - Dubai Fitness Challenge 2023
LINE INVESTMENTS & PROPERTY
Dubai, United Arab Emirates
Silicon Central Mall hosted a thrilling fitness challenge as part of the Dubai Fitness Challenge. Participants enjoyed various activities, won incredible prizes, and strengthened community bonds.
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Motor Show - Al Wahda Mall LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
The Al Wahda Mall Auto Show showcased a diverse collection of vehicles, from formula cars to classic limousines, attracting automotive enthusiasts and families alike. The event’s strategic mix of in-mall branding, digital campaigns, and influencer partnerships led to a remarkable 105% increase in foot traffic and extensive social media coverage, solidifying the mall’s position as a premier destination.
Petting Zoo - Sharjah Central Mall LINE INVESTMENTS & PROPERTY
Sharjah, United Arab Emirates
Sharjah Central Mall’s petting zoo event offered a fun and educational experience for families. Learn about the different animal zones, the event’s goals, and the challenges of attracting customers to a mall with limited shopping options.
Tekken 8 Launch In Espot AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
Learn about the vision for a new gaming center that will foster community, develop skills, and offer exciting gaming experiences. Discover the key goals, strategies, and expected outcomes. 465
The Cube Adventure - Khalidiyah Mall LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
Khalidiyah Mall’s Adventure Cube event transformed the shopping experience with interactive activities and prize incentives. The campaign successfully increased foot traffic, encouraged repeat visits, and strengthened the mall’s reputation as a family-friendly destination.
EXPERIENTIAL MARKETING
Urban Festival At Cenomi U Walk Jeddah CENOMI CENTERS
Jeddah, Saudi Arabia
U Walk Jeddah launched with a captivating Urban Festival, including a Football Fan Zone and interactive displays. The “New Dimensions of Expression” campaign further elevated the mall’s appeal, offering masterclasses and events that celebrated fashion, beauty, and local talent. This multifaceted approach created a buzz and enhanced the customer journey, leading to increased satisfaction and engagement.
A Decade of Luxury THE GALLERIA AL MARYAH ISLAND
Abu Dhabi, United Arab Emirates
The Galleria Al Maryah Island marked its 10th anniversary with a six-week campaign featuring exclusive VIP events and a “Spend & Win” giveaway. Visitors had the chance to win a share of AED 1 million, boosting footfall and sales. The campaign was amplified through various marketing channels to reach target demographics.
A Slice of Victory: Dalma Mall’s Shop, Play & Win Fruit Slice Challenge
DALMA MALL
Abu Dhabi, United Arab Emirates
Dalma Mall’s interactive “Fruit Slice Challenge” campaign blended gaming excitement with retail engagement, driving foot traffic and sales during the Back-to-School season. The integrated marketing approach and brand partnerships created a memorable experience, positioning the mall as a top destination.
Ajmal | Kidzania AJMAL PERFUMES
Dubai, United Arab Emirates
Discover the exciting partnership between Ajmal Perfumes and KidZania. Learn how this collaboration provides children with a unique opportunity to explore the art of perfume making and learn about its cultural significance.
Bramayugam Movie Trailer Launch - Al Wahda Mall
LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
Al Wahda Mall’s ‘Bramayugam’ trailer launch was a starstudded success, drawing a massive crowd and significant media attention. The event showcased the mall’s ability to host high-profile events and solidify its position as a premier entertainment destination.
Celebrate Eid With CoComelon - Silicon Central Mall
LINE INVESTMENTS & PROPERTY
Dubai, United Arab Emirates
Silicon Mall’s “Celebrate Eid with CoComelon” event captivated families with character meet-and-greets, live performances, and themed activities. The “SHOP, SCAN & WIN” raffle added excitement, offering AED 200,000 in prizes. This blend of entertainment and rewards created an unforgettable Eid experience. 328
City Walk Live!
MEREX INVESTMENT / CITY WALK
Dubai, United Arab Emirates
City Walk Unplugged Season 2 redefined the music scene. Over 50 universities competed for fame and fortune. RJ Brent Black hosted the event and seasoned entertainers Music, Travel Love and Emirati singer Arqam Al Abri performed during the semi-finals. The finale, headlined by TikTok star Issam Al Najar. The winning University band won AED 20,000 cash prize, music video shoot, and PR campaigns. 341
Game Fest - Mall of Umm Al Quwain
LINE INVESTMENTS & PROPERTY
Dubai, United Arab Emirates
The Game Fest at Mall of Umm Al Quwain offers thrilling competitions, interactive games, and amazing prizes. From Minecraft challenges to RC races and gaming championships, there’s something for every gamer. Don’t miss this epic experience!
Hearts and Lanterns: Dalma Mall’s Experiential February Fest
DALMA MALL
Abu Dhabi, United Arab Emirates
Dalma Mall’s February Fest blended cultural and romantic themes to create an immersive experience for shoppers. The “Bags of Love” activation rewarded spending with thrilling challenges and prizes, driving foot traffic and strengthening brand loyalty. 292
New Dimensions of Expression - Fashion & Beauty Campaign
CENOMI CENTERS
Jeddah, Saudi Arabia
Cenomi Centers’ collaboration with Cosmopolitan, Harper’s Bazaar, and Grazia redefined the malls as fashion and beauty destinations. Through captivating events, Saudi talent showcases, and strategic tenant partnerships, the campaign created a seamless customer journey that fostered emotional connections, brand loyalty, and enhanced overall satisfaction.
RAK Mall Cup - Badminton Tournamet & Sports Bash LINE INVESTMENTS & PROPERTY
Dubai, United Arab Emirates
RAK Mall’s Sports Bash & Badminton Cup energized the community with thrilling badminton matches, live entertainment, and interactive sports activities. The event attracted over 200 players and boosted foot traffic for retailers, creating a memorable experience for all.
Ramadan With Fawazeer Al Seef
SEEF PROPERTIES B.S.C.
Seef District, Bahrain
Seef Mall’s Fawazeer Al Seef campaign strengthened connections with customers and tenants by creating a space for meaningful conversations about Ramadan values. This engagement generated brand awareness and offered a unique experience for the audience.
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Science Show - Lulu Mall Fujairah LINE INVESTMENTS & PROPERTY
Dubai, United Arab Emirates
The Science Show at Lulu Mall Fujairah, supported by the Ministry of Health, fostered a love for science through engaging experiments and student-led exhibitions. The event showcased the power of education and community collaboration, making science accessible and exciting for all.
Silicon Central & Hala Taxi Collaboration LINE INVESTMENTS & PROPERTY
Dubai, United Arab Emirates
Experience the convenience of shopping at Silicon Central with their partnership with Hala Taxi. Learn how this innovative collaboration improved customer accessibility and enhanced the overall shopping experience.
Soundtrack To Winter MEREX INVESTMENT / CITY WALK
Dubai, United Arab Emirates
Celebrate Dubai’s perfect winter at City Walk. Visitor’s enjoyed live concerts spanning five decades and experienced the Dubai Police Carnival. Additionally, the campaign included thrilling parades, drum bands, police dog performances, and cuttingedge technology.
Sustainable Weekends - Khalidiyah Mall LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
Khalidiyah Mall’s partnership with Tadweer Group resulted in a successful “Your Sustainable Weekends” event. The event promoted environmental awareness through interactive activities, games, and educational sessions, fostering a culture of sustainability within the community.
INTEGRATED MARKETING
Winter Glow: A Christmas Wonderland At Silicon Central LINE INVESTMENTS & PROPERTY
Dubai, United Arab Emirates
Silicon Central’s Winter Glow created an enchanting holiday experience with a diverse lineup of entertainment and immersive activities. The event fostered community spirit and generated positive social media engagement, highlighting the mall’s commitment to exceptional events.
A Ramadan To Remember JAMJOOM FASHION LLC
Dubai, United Arab Emirates
Discover how Nayomi’s Ramadan campaign, “Reflections of Ramadan,” successfully engaged customers and drove exceptional results. Learn about their effective 360-degree marketing approach and how it resonated with audiences.
Celebrate Eid With CoComelon - Silicon Central Mall LINE INVESTMENTS & PROPERTY
Dubai, United Arab Emirates
Silicon Mall created an immersive CoComelon experience for families during Eid, featuring character interactions, live shows, and creative activities. The “SHOP, SCAN & WIN” raffle added excitement with a AED 200,000 prize pool, making every visit a chance for joy and a life-changing win.
New Dimensions of Expression - Fashion & Beauty Campaign
CENOMI CENTERS
Jeddah, Saudi Arabia
Cenomi Centers’ “New Dimensions of Expression” campaign, in collaboration with leading fashion magazines, transformed the malls into fashion and beauty hubs. By leveraging social media, in-mall events, and tenant partnerships, they created a cohesive narrative that resonated With the audience. The integration of local talent and culturally relevant content deepened connections and fostered brand loyalty.
LAUNCH & TRANSFORMATION
One Day Free Day - Mushrif Mall LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
Mushrif Mall’s one-day free entertainment extravaganza attracted a staggering 49,000 visitors, resulting in a 41% increase in foot traffic. The event’s success was driven by a well-coordinated integrated marketing campaign, showcasing the effectiveness of combining entertainment and strategic promotion to achieve remarkable results.
Urban Festival At Cenomi U Walk Jeddah CENOMI CENTERS
Jeddah, Saudi Arabia
U Walk Jeddah launched with a captivating Urban Festival, including a Football Fan Zone and interactive displays. The “New Dimensions of Expression” campaign further elevated the mall’s appeal, offering masterclasses and events that celebrated fashion, beauty, and local talent. This multifaceted approach created a buzz and enhanced the customer journey, leading to increased satisfaction and engagement.
Come 2gether at C2 - A Social Playground MEREX INVESTMENT / CITY WALK
Dubai, United Arab Emirates
C2 licensed district is a new addition to City Walk, offering a unique dining and socializing experience with 11 casual restaurants. With its vibrant atmosphere, diverse cuisines, and alcohol service, it’s the perfect spot to hang out with friends and family.
Gastronomy Infused Retail: Dalma Mall’s Transformation To Abu Dhabi’s Favorite Food Spot
DALMA MALL
Abu Dhabi, United Arab Emirates
Discover the new Dalma Mall, Abu Dhabi’s culinary haven. Indulge in delicious cuisine from top restaurants and enjoy a memorable dining experience.
PUBLIC RELATIONS
Launch of Coral and Coastal
AJMAL PERFUMES
Dubai, United Arab Emirates
Ajmal Perfumes unveiled their new fragrances, Coral and Coastal, at a luxurious beach event. Discover the inspiration behind the scents and how the launch reflects the brand’s philosophy.
Al Othaim | Flormar Cosmo AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
Partnering with Harper’s Bazaar Arabia, we hosted an exclusive event showcasing our latest NBP launches: LWLP, SLF, and LTE. The event featured a makeup trend session with TV presenter Dalia Darweesh and MUA Norah. Enjoy media visibility across Harper’s Bazaar Arabia, Grazia Middle East, and Cosmopolitan ME.
Creating Buzz and Building Bonds: A PR Triumph with Cartoon Network
DALMA MALL
Abu Dhabi, United Arab Emirates
Dalma Mall partnered with Cartoon Network to create a weeklong extravaganza featuring live shows, interactive games, and meet-and-greets with iconic characters. This immersive experience delighted thousands of families, generated extensive media coverage, and significantly increased footfall, reinforcing the mall’s position as a premier family destination.
Educating and Exciting Media at the Jawharat Riyadh VIP Gala Dinner
CENOMI CENTERS
Riyadh, Saudi Arabia
The Jawharat Riyadh Gala dinner was a unique event held on the construction site for what is set to be Riyadh’s number one mall and attended by retailers, industry and media delivering significant media results
Line Investments and Star Cinema Collaboration
LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
Discover the exciting news of Line Investments & Star Cinemas’ collaboration to expand the cinematic experience in Abu Dhabi and Al Ain. Learn about the upcoming launch of 22 new cinema screens and the benefits for moviegoers. 409
Mall Millionaire 3.0
LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
The ‘Mall Millionaire’ PR campaign successfully revitalized customer engagement across 13 malls. Through extensive media coverage, influencer partnerships, and engaging events, the campaign generated a 25% increase in foot traffic and a 20% boost in sales, solidifying the malls as top shopping destinations.
Mall of Muscat Outlines Bold Vision For The Future
TAMANI GLOBAL DEVELOPMENT & INVESTMENT LLC
Muscat, Oman
Learn about Mall of Muscat’s exciting vision for the future. Discover their plans for new store openings, technology integration, events, and community initiatives.
Nutri Fest - Lulu Mall Fujairah
LINE INVESTMENTS & PROPERTY
Fujairah, United Arab Emirates
Nutrifest at Lulu Mall Fujairah offered a vibrant blend of food, entertainment, and sustainability initiatives. From diverse food stalls to interactive games and live cooking demonstrations, the festival engaged the community while promoting healthy and eco-friendly practices. Shoppers enjoyed benefits like “Kids Eat Free” coupons, while the event supported local businesses and charitable causes.
SALES PROMOTIONS
Back To School - Souq7 And Corniche Commercial Center
AZAD PROPERTIES
Jeddah, Saudi Arabia
The Back-to-School campaign at Souq7 and Corniche Commercial Center successfully combined immersive activities, strategic partnerships, and influencer marketing to drive sales and footfall. This cost-efficient initiative maximized ROI and delivered meaningful engagement during the back-to-school season.
Dine. Play. Win: The Ultimate Food Festival Experience!
LINE INVESTMENTS & PROPERTY
Dubai, United Arab Emirates
Silicon Central Mall’s “Dine, Play, Win” campaign offered a delicious and rewarding experience during the Dubai Food Festival. Learn how the campaign encouraged dining, offered prizes, and showcased the mall’s food variety.
Diwali At BurJuman Mall
AL GHURAIR REAL ESTATE
Dubai, United Arab Emirates
Discover how BurJuman celebrated Diwali with a vibrant community event. Learn about the “Shop & Win” promotion, the “Diwali on Wheels” initiative, and the event’s impact on the community.
Food Fiesta Season 2 - Mushrif Mall
LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
Mushrif Mall’s “Food Fiesta Season 2” was a culinary extravaganza featuring live cooking demonstrations, enticing discounts, and family-friendly activities. This strategic blend of F&B promotions and entertainment resulted in a 14% increase in sales and a 16% boost in foot traffic, further establishing the mall as a premier destination.
Mall Millionaire 3.0
LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
The ‘Mall Millionaire’ campaign strategically combined highvalue prizes, immersive experiences, and multi-channel marketing to drive exceptional results across 13 malls. The campaign generated over 33 million dollars in sales, issued over 600,000 coupons, and attracted nearly 8 million visitors, showcasing marketing excellence in sales promotion.
Monday Funday | Saffori & Faby Land
AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
Discover the perfect family-friendly destination at Saffori Land & Faby Land. Enjoy a variety of exciting activities, learn about Saudi Arabian culture, and create unforgettable memories.
Place Vendôme 24-Hour Sale
PLACE VENDÔME - UNITED DEVELOPERS
Lusail, Qatar
Place Vendôme set a new standard in Qatar’s retail with the first-ever 24-hour sale, coinciding with White Friday. With up to 90% discounts and 76% of stores participating, it drove recordbreaking sales for 15% of stores and a 103% footfall increase over the weekend. This successful campaign reinforced Place Vendôme’s position as a leader in retail innovation and excellence.
Shop Qatar 2024 - Your Shopping Playground
PLACE VENDÔME - QATAR TOURISM
Lusail, Qatar
Shop Qatar is Qatar’s premier shopping festival, blending shopping, culture, and entertainment. Launched in 2017, it transforms the country into a shopper’s paradise with promotions, entertainment, and cultural attractions. For the 8th edition, Place Vendôme partnered with Qatar Tourism and contributed into the festival, setting a new benchmark for the region and redefining Qatar’s shopping experience.
STRATEGIC COMMUNICATIONS
Summer Campaign - Souq7 AZAD PROPERTIES
Jeddah, Saudi Arabia
Discover how Souq7’s Ramadan campaign effectively reached and engaged their target audience. Learn about their personalized marketing strategies and the impressive results achieved.
Treasure Hunt - Al Wahda Mall LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
Al Wahda Mall’s treasure hunt was a captivating event that attracted large crowds and drove significant foot traffic. Participants had the chance to win prizes and explore the mall’s diverse offerings.
Turning Deals Into Delights: The A-May-Zing Sale Experience
DALMA MALL
Abu Dhabi, United Arab Emirates
Discover how Dalma Mall’s A-May-Zing Sale Campaign transformed the shopping experience. Learn about their successful multi-channel approach, creative ad communication, and impressive results.
Seize The Moment At The Retail Industry’s Epicenter RECON 2023
DALMA MALL
Abu Dhabi, United Arab Emirates
Dalma Mall’s strategic participation at RECON MENA 2023 led to impressive results. They engaged with over 80 brands, signed 8 new leases, and increased occupancy to 97.6%, generating USD 1.23 million in additional revenue. Their success was further recognized with five industry awards, solidifying their leadership position.
NOI ENHANCEMENT
Innovative programs that directly enhance the net operating income (NOI) of a retail store or company through new revenue streams, cost control measures, or a combination of both.
NOI ENHANCEMENT AWARD
Al Khor Mall - Sustainability
LULU MALL (AL KHOR MALL)
Al Khor, Qatar
Al Khor Mall is Al Khor’s premier shopping destination, offering a modern and sustainable experience. Its diverse offerings, commitment to energy optimization and waste management, and focus on community engagement make it a standout in the retail landscape. 244
Behind Every Adversity is an Opportunity - Transforming Dead Spaces into Revenue
DALMA MALL
Abu Dhabi, United Arab Emirates
Dalma Mall leveraged its large covered parking facility during a hailstorm, providing safe haven for over 6,200 cars and generating $487K in additional revenue. This innovative approach showcased the mall’s adaptability and commitment to community service.
Talabat Kitchen - Mushrif Mall
LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
Mushrif Mall’s partnership with Talabat Kitchen revolutionized its F&B offering, attracting more visitors and enhancing the overall dining experience. This innovative approach not only increased footfall but also improved operational efficiency and benefited other retailers in the mall.
Waste Management and Smart Environmental Solutions Achievements
AL-FUTTAIM REAL ESTATE
Doha, Qatar
Doha Festival City’s dedication to sustainability is evident in its waste management and smart environmental practices. By reducing waste and energy consumption, they’ve not only decreased their environmental footprint but also improved cost efficiency, setting a benchmark for sustainable mall operations.
RETAIL EXCELLENCE
Recognizes outstanding retailers across various sectors who demonstrate commercial success, innovation, and a commitment to exceptional customer experiences.
ENTERTAINMENT CENTRES
Espot
AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
This state-of-the-art esports center offers a unique gaming experience for all ages. With top-notch facilities, diverse gaming options, and organized competitions, it’s a hub for skill development, community building, and talent discovery in the exciting world of esports.
Xtreme Land
AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
Xtreme Land offers a unique blend of fun and learning for the whole family. From exciting rides to interactive exhibits, it’s a place where memories are made and the community thrives. By attracting visitors and promoting a positive image, Xtreme Land is a valuable asset to the region.
FASHION SPECIALTY
Snow City
AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
Snow City is a unique indoor snow park that offers a realistic winter experience with a variety of thrilling activities. This family-friendly destination provides opportunities for fun, education, and community engagement, making it a mustvisit attraction.
Al Othaim Life Acquisition AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
Al-Othaim Life’s acquisition of 20 brands and 339 stores has significantly expanded our retail presence in Saudi Arabia. This strategic move has created over 1,500 new jobs and supports the country’s economic growth. Our team’s exceptional execution ensured a smooth transition and successful reopening of all stores within 6 weeks.
RETAIL STORE DESIGN
This award celebrates innovative and effective store designs that enhance customer experience, brand identity, and drive measurable results.
ENTERTAINMENT CENTRES
Espot - Rabwah
AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
This cutting-edge esports center offers a unique gaming experience, fostering skill development, community building, and talent discovery. With state-of-the-art facilities and a diverse gaming selection, it’s a hub for passionate gamers and aspiring esports professionals.
Faby Land Sharjah AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
Faby Land aims to be a vibrant entertainment hub, providing diverse activities and modern facilities. By fostering community engagement and prioritizing customer satisfaction, it seeks to achieve financial success and build a strong local reputation.
My Town - Faisaliah AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
My Town is a thoughtfully designed soft play area that prioritizes child safety and development. Through interactive play elements and themed zones, it creates a memorable experience that stimulates both cognitive and physical growth while encouraging social interaction.
Saffori Land - Dammam AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
Saffori Land - Dammam aims to be a vibrant entertainment hub, providing diverse activities and modern facilities for all ages. By focusing on community engagement and customer satisfaction, it strives to generate revenue and foster a positive local reputation.
Saffori Land - Rabwah AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
Saffori Land - Rabwah is a vibrant family entertainment centre offering diverse activities and state-of-the-art facilities. By focusing on community engagement and providing a funfilled experience, it aims to achieve financial success and build a strong local reputation.
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Snow City
AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
Snow City brings the magic of snow to a desert landscape, offering a unique entertainment experience for all ages. Through innovative technology and a focus on family fun, it has become a popular destination, contributing to local tourism and the economy.
Xtreme Bowling - My Town Lavanada
AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
Xtreme Zone is a family-friendly entertainment hub offering a wide array of activities, from bowling and karting to laser tag and VR. With a focus on community engagement and financial sustainability, it aims to provide a fun and memorable experience for all ages.
Xtreme Zone - Qatar
AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
Xtreme Zone is a dynamic family entertainment centre offering diverse activities like bowling, karting, and VR experiences. It aims to foster community engagement and generate sustainable revenue through state-of-the-art facilities, promotions, and strategic partnerships.
Xtreme Zone - ROSHN
AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
Xtreme Zone is a dynamic family entertainment centre where excitement and fun come together. With diverse activities, state-of-the-art facilities, and a focus on community engagement, Xtreme Zone provides an unforgettable experience for all ages.
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FASHION SPECIALTY
Xtreme Zone Hail AL OTHAIM INVESTMENT
Riyadh, Saudi Arabia
Xtreme Zone is a dynamic family entertainment centre offering a diverse range of activities, from bowling and karting to laser tag and VR. Its mission is to provide a fun and engaging environment, fostering social interaction, physical activity, and memorable experiences for all ages.
Riyadh, Saudi Arabia
Social Dining at Al Mamlaka sets a new standard for luxury dining in Riyadh. This world-leading food hall, located in the iconic Kingdom Centre, offers a curated selection of culinary delights, a sophisticated atmosphere with garden views and natural tones, and captivating entertainment. It’s a celebration of local talent and international flavors, redefining the food hall experience.
Al Jaber Optical - Mall of the Emirates AL JABER OPTICAL
Dubai, United Arab Emirates
The Al Jaber Optical store at MOE underwent a transformative renovation, resulting in a modern, sophisticated, and functional retail environment. The new design enhances the customer experience and aligns with the brand’s commitment to quality and innovation.
Nayomi’s redesigned store creates an immersive “Floating Palace” experience, blending elegance, magic, and luxury. The design encourages customer engagement and emotional connection, while showcasing products in a flexible and accessible way.
Al Mamlaka Social Dining TRADE CENTRE COMPANY LTD (KINGDOM TOWER)
SUPERMARKET
Al Meera Ain Khaled Supermarket - Doha Qatar
WANZL MIDDLE EAST FZE
Dubai, United Arab Emirates
Al Meera’s new flagship store in Umm Al Seneem offers a cutting-edge shopping experience with a wide selection of local and international products. Its modern design, convenient location, and focus on community needs make it a standout in the retail landscape.
Seoudi District 5 Supermarket - Cairo Egypt
WANZL MIDDLE EAST FZE
Dubai, United Arab Emirates
United Grocers Company, a leader in the Egyptian retail market, continues to innovate with its Seoudi Supermarket brand. Their new store in New Cairo’s District 5 showcases a unique blend of local architectural styles and European design elements. The use of pistachio green, a culturally significant color, and Bauhaus-inspired lines create a visually appealing and fresh shopping environment, highlighting the quality products on offer.
Sharjah Co-Op Society Suyoh Mall HypermarketSharjah U.A.E.
WANZL MIDDLE EAST FZE
Dubai, United Arab Emirates
Sharjah CO-OP’s Suyoh hypermarket is the heart of the upscale Suyoh Mall. This modern retail haven caters to the local community with its focus on design, convenience, and variety. Its vibrant ambiance and diverse offerings make it an ideal destination for shopping and family outings.
SERVICE EXCELLENCE
This award honors service providers that offer solutions across retail operations, technology, design, logistics, and other essential functions, demonstrating innovation and positive impact.
EXPERIENTIAL SERVICES
RETAIL DESIGN & ENVIRONMENT
TECHNOLOGY
Transforming Customer Loyalty:
Usra’s Omnichannel Evolution
CONIQ
London, United Kingdom
Liwa’s USRA loyalty program evolved into a sophisticated omnichannel platform, driving impressive results. With over 1 million members and a 53% contribution to revenue, it showcases the power of a well-executed loyalty program in enhancing customer engagement and driving business growth.
Top Rock Interiors - Service Excellence
TOP ROCK INTERIORS
Dubai, United Arab Emirates
Top Rock Interiors is a multi-disciplinary design & build firm with a proven track record in the GCC retail and F&B sector. Their extensive experience, in-house capabilities, and deep understanding of mall guidelines ensure successful project delivery for major brands. Their commitment to service excellence and client satisfaction has earned them a reputation as a trusted partner in the industry.
Pioneering Footfall Analytics With AI Integration For The Largest Mall Group In The Kingdom Of Saudi Arabia
VEMCO GROUP
Dubai, United Arab Emirates
Vemco Group stands at the forefront of innovation in people counting and analytics with a global footprint, delivering accurate data and real-time insights to retail industry leaders. Vemco Group delivered a sophisticated footfall analytics solution for the largest mall group in KSA. They have exceeded expectations, performed a quick turnaround and delivery, as well as empowered the mall management teams to make data-driven decisions with precise consumer insights.
SUSTAINABILITY EXCELLENCE
This optional award recognizes outstanding commitment to sustainability within your project. The project must demonstrate environmentally conscious practices, resource efficiency, and/or positive social impact.
COMMUNITY ENGAGEMENT & IMPACT
Save The Water ‘Hold That Drop’ Campaign -
Al Wahda Mall
LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
Al Wahda Mall’s ‘Hold That Drop’ campaign successfully raised awareness about water conservation by empowering youth through engaging performances and educational initiatives. The campaign fostered community participation and highlighted the crucial role of young people in driving positive environmental change.
Sustainability Efforts At Forsan Central Mall
LINE INVESTMENTS & PROPERTY
Abu Dhabi, United Arab Emirates
Forsan Central Mall tackled sustainability head-on. Through e-waste collection, recycling, LED lighting, and green initiatives, they achieved significant waste reduction and energy savings. Community awareness and foot traffic to sustainability events also increased, showcasing the mall’s commitment to a greener future.
A Symphony Of Light And Water: Transforming Spaces For A Brighter, Greener Future
DALMA MALL
Abu Dhabi, United Arab Emirates
Dalma Mall’s renovations showcase its dedication to sustainability and innovation. By upgrading washrooms with water-saving technology and implementing energy-efficient lighting, the mall has created a more inviting and ecoconscious environment for its visitors.
Alandalus Mall
ALANDALUS PROPERTY COMPANY
Riyadh, Saudi Arabia
Prominent retail destination in Jeddah. Wide range of shopping and entertainment options. Convenient location and spacious layout.
Cenomi Centers’ Curtain Raising Jawharat
Riyadh VIP Gala Dinner
CENOMI CENTERS
Riyadh, Saudi Arabia
Cenomi Centers’ Gala Dinner for Jawharat Riyadh was a strategic success, raising awareness and securing commitments from unique retailers. The event generated substantial media coverage, further establishing the project as a future landmark in the retail and lifestyle industry.
Energy Optimization of Al Khor Mall
LULU MALL (AL KHOR MALL)
Al Khor, Qatar
Al Khor Mall is Al Khor’s premier shopping destination, offering a modern and sustainable experience. Its diverse offerings, commitment to energy optimization and waste management, and focus on community engagement make it a standout in the retail landscape.
RETAIL PROFESSIONAL OF THE YEAR
Recognizes excellence in the design and development of retail spaces, encompassing new builds, renovations, and visionary concepts.
AHMED YUSUF Seef Properties Seef District, Bahrain
Ahmed Yusuf’s tenure as CEO of Seef Properties has been marked by significant achievements. He successfully led the company through challenging times, expanded its portfolio, and developed innovative projects, solidifying Seef Properties’ reputation as a leading force in Bahrain’s real estate industry.
ALI SHAREIF
Al Othaim Life
Riyadh, Saudi Arabia
Under the leadership of Ali Shareif, CEO of Al Othaim Life, the company experienced rapid growth, expanding its brand portfolio and store network. The company’s success is a testament to its strategic vision, strong team, and focus on innovation within the Saudi retail landscape.
AYMAN AL BURTI
AZAD Properties
Jeddah, Saudi Arabia
Ayman Al Burti’s leadership has been instrumental in Azad Properties’ success. His strategic initiatives, including the development of Souq7 and a focus on talent development, have positioned the company as a leader in the retail sector.
SAEED AL-SHOMRANI
KINAN International Real Estate Development Company
Jeddah, Saudi Arabia
Saeed AlShomrani’s contributions to Kinan were significant. He successfully managed various aspects of the business, including leasing, operations, and marketing. His efforts led to increased revenue, reduced costs, and improved mall performance.
