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Chief Executive Officer: David Macadam
PHOTOGRAPHIC CREDITS
Dalma Mall: 26, 102, 161; Al Ghurair Centre: 27, 92; Burjuman Mall: 92; Wafi City: 92; Al Rashid Mall - Khobar: 93; Seef Mall - District: 94; Sharaf DG: 97; Dhamani: 98; Landmark Group: 98; Abdullah Al Othaim Markets: 99; Giordano: 100; Union Coop: 100; Dubai Duty Free: 101; Cenomi Retail: 102; Line Investment & Property: 103; Apparel Group: 103; Marina Retail Corporation: 103; Deerfields Mall: 104; Sahara Centre: 105, 199; Cenomi Mall of Dhahran: 158; Aliat Mall: 159; City Centre Bahrain: 160; Red Sea Mall: 161; Oman Avenues Mall: 196; City Walk: 196; Mall of Qatar: 196; Riyadh Park: 197; Mall of Muscat: 197; Souq7: 200; Cenomi U Walk - Jeddah: 201; Lavanda Park: 201
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Disclaimer: The information presented in this publication is based on data collected from various sources, including the internet, news outlets, and the MECS+R database. While efforts have been made to ensure accuracy, the content is provided for informational purposes only and may not be exhaustive or fully up-to-date. Errors and omissions are excepted.
THE UNITED ARAB EMIRATES
BIN
AL
PRESIDENT OF THE UAE AND RULER OF ABU DHABI
BIN
AL MAKTOUM VICE PRESIDENT AND PRIME MINISTER OF THE UAE AND RULER OF DUBAI
H.H. SHEIKH MOHAMMED
RASHID
H.H. SHEIKH MOHAMED
ZAYED
NAHYAN
THE KINGDOM OF SAUDI ARABIA
H.H. MOHAMMED BIN SALMAN BIN ABDULAZIZ AL SAUD
CROWN PRINCE AND PRIME MINISTER OF THE KINGDOM OF SAUDI ARABIA
THE STATE OF KUWAIT
H.H. SHEIKH MISHAL AL-AHMAD AL-JABER AL-SABAH
THE EMIR OF THE STATE OF KUWAIT
THE SULTANATE OF OMAN
THE STATE OF QATAR
H.H.
HAMAD BIN KHALIFA AL THANI THE EMIR OF THE STATE OF QATAR
H.H. HAITHAM BIN TARIQ AL SAID SULTAN AND PRIME MINISTER OF OMAN
SHEIKH TAMIM BIN
THE KINGDOM OF BAHRAIN
H.M. KING HAMAD BIN ISA AL KHALIFA KING OF THE KINGDOM OF BAHRAIN
Messages
Dear MECS+R Members and Distinguished Guests,
As we commemorate the remarkable journey of The Middle East Council of Shopping Centres and Retailers (MECS+R) on its 30th Anniversary, it brings me great pleasure to pen this message for our special publication, “Souks to Malls: Retail Evolution in the Gulf-The People.”
Over the past three decades, MECS+R has been at the forefront of shaping the retail landscape in the Gulf region. This anniversary is not just a testament to our longevity but a celebration of the dynamic individuals who have been instrumental in our success. “The People” is a fitting theme as it underscores the human element – the visionaries, entrepreneurs, and dedicated professionals who have fuelled the evolution of retail in the Gulf.
In these pages, you will discover the stories of resilience, innovation, and collaboration that have defined our journey. From the early days of our inception to the current era of digital transformation, MECS+R has been a catalyst for positive change.
As Chairman, I extend my heartfelt gratitude to our members, partners, and the entire MECS+R community. Your unwavering commitment has been the driving force behind our accomplishments. May this coffee table book serve as a chronicle of our shared history and inspire future generations to continue the legacy of excellence in retail evolution.
Warm regards,
DR YOUNIS AL MULLA Chairman, MECS+R Senior Vice President
Business Devt. - Corporate HO Majid Al Futtaim Retail
Dear Members, Partners, and Friends,
On the joyous occasion of the 30th Anniversary of the Middle East Council of Shopping Centres and Retailers (MECS+R), I extend my heartfelt congratulations to each one of you who has contributed to our shared success.
“Souks to Malls: Retail Evolution in the Gulf - The People” is not just a chronicle of our past but a compass pointing towards the limitless possibilities ahead. As President of MECS+R, I am filled with pride and gratitude for the transformative journey we’ve undertaken together. Our industry, marked by resilience and innovation, has witnessed remarkable growth over these three decades.
In an era where change is constant, let us embrace the future with unwavering optimism. The pages of this book reflect not only our history but also the potential for continuous evolution. The stories within inspire us to envision a future where technology, sustainability, and community engagement redefine the shopping experience.
As we celebrate our achievements, let us also look forward. The next 30 years hold unparalleled opportunities for the shopping centre and retail industry. By fostering collaboration, embracing innovation, and staying attuned to the evolving needs of our communities, MECS+R will continue to be a driving force in shaping the future.
Here’s to the next chapter, where our collective efforts will propel the industry to new heights. Happy Anniversary, and may the coming years be filled with prosperity, growth, and boundless achievements.
With optimism and gratitude,
DUAIJ AL RUMAIHI Board President, MECS+R Mall Director City Centre Bahrain Majid Al Futtaim Properties
Foreword
Colleagues, Innovators, and Visionaries,
As we commemorate the 30th Anniversary of The Middle East Council of Shopping Centres and Retailers (MECS+R), we are thrilled to present the third edition of “Souks to Malls: Retail Evolution in the Gulf – The People.”
Under the dynamic leadership of MECS+R, this publication continues to serve as a testament to the transformative journey our industry has undertaken.
In these pages, we reflect on three decades of evolution, innovation, and the remarkable individuals who have shaped the shopping centre and retail landscape in the GCC and beyond. This edition is not just a historical account, but a recognition of the countless contributions made by dedicated professionals, entrepreneurs, and visionaries who have been the architects of our success.
I extend heartfelt gratitude to each industry professional for their pivotal role.
As we celebrate our rich history, let this edition also serve as a call to action. The future of shopping centres and retail promises exciting possibilitiesembrace innovation, collaboration, and a commitment to excellence.
Sharing knowledge is the only way forward in our retail industry.
Looking ahead, let us challenge ourselves to go beyond boundaries, explore new horizons, and create experiences that resonate with the evolving needs of our communities. As we turn the pages of “Souks to Malls: Retail Evolution in the Gulf - The People,” let it be a source of inspiration, a call to action, and a reminder that our journey is far from over.
Retail has always been about change – embrace the change.
Thank you for your dedication and immense support through the years. Here’s to the next 30 years of innovation, growth, and shared success.
With enthusiasm and gratitude,
DAVID MACADAM Chief Executive Officer, MECS+R
Welcome Note
H.E. MOHAMMAD BIN ABDULLAH AL GERGAWI
THE MINISTER OF CABINET AFFAIRS OF THE UNITED ARAB EMIRATES AND THE CHAIRMAN OF THE EXECUTIVE OFFICE OF HIS HIGHNESS SHEIKH MOHAMMED
BIN RASHID AL MAKTOUM, IN THE GOVERNMENT OF DUBAI
In line with Dubai’s visionary leadership, the blueprint for the retail industry’s growth and global prominence was established, setting the city on the path to becoming a leading retail hub. Dubai soon emerged as a retail destination set to compete with the likes of London, Paris, Rome, New York, and Hong Kong.
From 1994 to 2004, the retail sector in the Gulf region underwent a significant transformation, marked by the emergence of modern and more sophisticated shopping centres. This period marked a new era for shopping and created a need for an organization dedicated to sharing knowledge, experiences and best practices within the retail and shopping centre sector. Hence, the Middle East Council of Shopping Centres (MECSC) was established thirty years ago in 1994. This council played a vital role in reshaping the retail landscape into what we experience today in the UAE and across the region.
Groundbreaking business leaders like Al Ghurair family, who opened Al Ghurair Centre, and Majid Al Futtaim, who later launched Deira City Centre, were instrumental in the evolution of the sector and their pioneering efforts led to the creation of the Middle East Council of Shopping Centres.
The birth of the MECSC was a turning point for the retail industry as it became a catalyst for collaboration, learning, and growth. We learned that sharing information and networking is essential. In boardrooms and meeting halls,
ideas flourished, and strategies were developed. The sharing of information, experiences and knowledge accelerated the growth and the sophistication of the sector. We envisioned a future where the retail industry would be a cornerstone in Dubai’s economic growth and cultural diversity. Today, retail, tourism, and Emirates Airlines, as the vital link to the world’s travelers, contribute to nearly 40% of the city’s GDP.
Reflecting on the milestones achieved—from the inauguration of iconic shopping centres to the creation of a community that thrived on shared knowledge—the progress is undeniable. As we celebrated the MECSC’s 20th anniversary in 2014, we could hardly imagine how far we would come.
Now, as we celebrate the 30th anniversary, Dubai’s vision extends beyond the achievements of the past. The retail sector is not just about commerce; it’s about crafting experiences, embracing diversity, and staying ahead of the curve. The future lies in the seamless integration of technology with shopping experience, where sustainability is not a choice but a responsibility. The challenges ahead will be dynamic, but as we have adapted and embraced change from 1994 to 2024, we are confident that the MECS+R community will continue to flourish and innovate. Let us continue to collaborate, learn from one another, and shape a retail landscape that not only meets today’s needs but anticipates the aspirations of tomorrow.
Members of the Board
DUAIJ AL RUMAIHI
MECS+R Board President
Mall Director, City Centre Bahrain
Majid Al Futtaim Properties Manama, Bahrain
LIZELLE FITOUSSI
MECS+R Board Vice President
Director - Marketing Merex Investment Group Dubai, United Arab Emirates
DAVID HUESSER
MECS+R Board Treasurer
Managing Director
The Outlet Resource Group Dubai, United Arab Emirates
Acting General Manager Mall of Muscat | Tamani Global Devt & Investment
Regional Representative Oman
M. ZIAD MOGHRABIAH Chief Operating Officer
Heritage Sites Co.
Regional Representative Jeddah, KSA
SHAIKHA AL SALEH Manager JLL MENA
Regional Representative Riyadh, KSA
ANWAAR MAHMOOD Leasing Manager
Bahrain Real Estate & Investment (Edamah)
Regional Representative Bahrain
JAMAL AL SHAWISH
Chief Sales & Leasing Officer Alef Group LLC
Regional Representative Sharjah, UAE
MOHAMED GALAL
Chairman TSM AlSanad Malls & Market
Regional Representative Egypt
SHANNON A. QUILTY
General Manager
Family Mall Sulaymaniyah
Regional Representative Iraq
JOELLE ELIAS
Director - Retail Consulting JLL MENA
Regional Representative Dubai, UAE
SYEDA NARJIS
BATOOL KAZMI GM Leasing
One Strategic Enterprice
Regional Representitive Pakistan
SHAUKAT ALI KHAN
Chief Executive Officer
Saudi Bonyan Real Estate Investment
Regional Representative Riyadh, KSA
HONORING LEGACY BUILDERS IN THE GCC RETAIL INDUSTRY
The decade from 1994 to 2024 was a transformative period for the retail industry in the Gulf Cooperation Council (GCC) region. This era witnessed remarkable growth and innovation, driven by visionary leaders whose contributions have left a lasting impact on the industry. Though they are no longer with us, their legacy of innovation, economic growth, and enhanced shopping experiences continues to inspire and define the region as a global retail hub.
1909 - 1993
AL
1933 - 2016
1926 - 2020
ABDUL WAHID
ROSTAMANI
ABDULAZIZ MAHMOUD ALSHAYA
ABDUL LATIF JAMEEL
EASA SALEH AL GURG
1927 - 2022
HUSSAIN BIN ALI YATEEM 1914 - 2015
MAJID AL FUTTAIM 1934 - 2021
GREGORY VOGT 1962 - 2022
JACQUES LEVY 1950 - 2012
CHALHOUB 1931 - 2021
MICHEL
MICKY JAGTIANI 1952 - 2023
NIZAR CHOUCAIR 1941 - 2024
DR. RAM BUXANI 1941 - 2024
NEMIR KIRDAR 1936 - 2020
PHILIP EVANS 1965 - 2021
AHMAD AL GHURAIR 1924 - 2019
SAIF
TIMOTHY GAIL EARNEST 1961 - 2022
YUSUF BIN AHMED KANOO 1942 - 2014
1923 - 2009
1950 - 2016
YOSSEF IBRAHIM AL GHANIM
ZAHA MOHAMMAD HADID
RECOGNIZING THE VISIONARIES WHO HAVE HELPED TO SHAPE THE GCC RETAIL LANDSCAPE
Since 1994, visionary leaders have been at the forefront of transforming the Gulf’s retail industry. Setting new benchmarks for excellence, these influential figures have developed iconic shopping centres and introduced international brands. Through driving innovation, they have enhanced the retail shopping experience.
We honour these retail giants, whose vision and dedication have made the GCC region a global leader in shopping, leisure and entertainment. Join us in recognizing their extraordinary impact.
H.H. SHEIKHA MOZA BINT NASSER AL-MISSNED
H.E. MOHAMED KHALIFA AL MUBARAK
H.E. MAJID SAIF AL GHURAIR
H.E. OBAID BIN HUMAID AL TAYER
H.E. ABDUL AZIZ ABDULLA AL GHURAIR
H.E. LAILA MOHAMED SUHAIL
H.E. SAEED ABDUL JALEEL AL FAHEEM
H.E. SAYYID KHALID BIN HAMED BIN HAMOUD AL BUSAIDI
ABDUL RAHIM MOHAMED AL ZAROONI
ABDULAZIZ BIN MOHAMMED AL RABBAN
ABDULLAH SALEH AL OTHAIM
AHMED GALAL ISMAIL
AHMED YUSUF ASHRAF ABU ISSA
COLM MCLOUGHLIN FAISAL JAMIL SULTAN AL-ESSA FAWAZ ALHOKAIR
HAMAD MOHAMED HAMAD AL MANA
HASSAN AL HASHEMI HUSSAIN SAJWANI
JALAL AL AALI
JAYANT GANWANI
KAMAL OSMAN JAMJOOM
KHALID AL TAYER
LAL GANWANI MISHAL ABDULMOHSEN AL HOKAIR
MOHAMED ALABBAR
MOHAMMAD A.BAKER MOHAMMED ABDUL RAHIM AL FAHIM
MOHAMMED ABDULAZIZ ALSHAYA
MOHAMMED JASSIM AL MARZOUQ
PATRICK CHALHOUB
NARAIN JASHANMAL
RAMESH PRABHAKAR
RENUKA JAGTIANI RIZWAN SAJAN
SAID DAHER
TONY JASHANMAL
YASER BIN MAHFOUZ
YUSUFF ALI M.A.
HEARTFELT THANKS GRATITUDE BEYOND MEASURE
We extend our deepest gratitude to all who contributed their stories and expertise to “Souks to Malls: Retail Evolution in the Gulf—the People.” Your collective experiences have shaped the vibrant history of retail in the MENA region, and we are honoured to share them within these pages.
In this edition, we’ve chosen to spotlight contributors based on the timeline of their retail journeys. We recognize that countless other industry leaders and innovators have played a pivotal role in this evolution. While we couldn’t include every story in this edition, we remain committed to documenting and celebrating the full spectrum of retail experiences in the Gulf.
A wider range of stories and perspectives will be showcased on our website, and we invite you to share your unique journey with us. Please visit our website at www.mecsr.org or contact us at soukstomalls@mecsr.org for more information.
Thank you again for your invaluable contributions and unwavering support. Together, we continue to honour and preserve the rich legacy of Gulf retail.
Introduction
A Journey Through Time 30 Years of Retail Transformation in the Gulf
Welcome to the 30th Anniversary ‘‘Souks to Malls: Retail Evolution in the GulfThe People.” As we embark on this captivating journey through three decades of transformative change, we invite you to delve into the heart of the Gulf’s retail landscape – a landscape that has witnessed an extraordinary evolution from the traditional charm of souks to the modern grandeur of malls.
Our story begins in the heart of traditional marketplaces, where the air is infused with the aroma of spices, the echo of bartering, and the vibrant blend of cultural exchange. Three decades ago, these souks were the lifeblood of commerce, reflecting the rich history and heritage of the Gulf region. It’s a journey back in time, where the essence of trade and community intermingled, laying the foundation for what would become a revolutionary retail transformation.
“The People” is not just a recounting of events; it is a narrative that breathes life into the individuals who shaped this extraordinary metamorphosis. Each page is a portal through time, unfolding the tales of visionaries, entrepreneurs, and everyday heroes who, against the backdrop of shifting sands, turned dreams into reality. It’s a celebration of resilience, innovation, and the spirit of the people who made the Gulf’s retail evolution not just a commercial transition but a cultural metamorphosis.
This volume, the third in our series, takes a deep dive into the beating heart of the retail industry – its people. Why did the retail landscape transform? What inspired the architects of change? “The People” seeks to answer these questions, exploring the motivations, challenges, and triumphs that have moulded the industry into what it is today. It’s an exploration of the human element, the driving force behind the evolution from souks to malls.
“Souks to Malls: Retail Evolution in the Gulf - The People” introduces you to the architects of this transformation – the leaders, innovators, and everyday individuals who, with passion and determination, steered the course of retail history in the Gulf. From market traders to mall developers, from cultural custodians to forward-thinking entrepreneurs, this book is a tribute to the diverse cast of characters who shaped the retail narrative regionally.
As we turn the pages of “Souks to Malls: Retail Evolution in the Gulf - The People,” be prepared to be captivated by stories that transcend time and space, building a landscape of transformation that reflects the resilience and adaptability of the Gulf’s retail spirit. This is more than a coffee table book; it’s an immersive experience that invites you to witness, appreciate, and celebrate 30 years of retail evolution in the Gulf. The journey has just begun, and the best is yet to unfold.
About MECS+R
The Middle East Council of Shopping Centres & Retailers (MECS+R) is the regional trade body representing the Shopping Centre and Retail Industry in the Middle East and North Africa. The MECS+R is governed by a board of directors and assisted by regional representatives. Committed to fostering collaboration and sustainable growth, MECS+R serves as a unifying platform for industry professionals, businesses, and stakeholders. With a mission to advance the retail sector, MECS+R focuses on networking, education, communication, advocacy, and sustainability.
Founded in 1994, MECS+R’s mission is to provide the most influential forum for the exchange of ideas and sharing of knowledge. Our organization provides the catalyst for the advancement of the Shopping Centre and Retail Industry in the Middle East, North Africa and beyond. MECS+R facilitates valuable networking opportunities, connecting retailers, shopping centre owners, developers, retail professionals and associated businesses.
Through conferences and educational initiatives, the council ensures members stay informed about industry trends and global best practices. Our Retail People Magazine is published quarterly, What’s Up Newsletter is published monthly, Voice on Demand Podcast, The Directory published annually is a compendium of 1,000+ regional shopping centres, retailers, service providers and industry professionals keeping our retail industry well informed.
Advocating for policies supportive of a thriving retail ecosystem, MECS+R actively contributes to the development of a conducive business environment.
Welcoming a diverse membership including shopping centre owners, retailers, and service providers, MECS+R ensures a comprehensive representation of the Middle East’s retail ecosystem. The council’s events, conferences, and forums provide platforms for knowledge dissemination, idea exchange, and networking. We contribute to the continuous evolution and success of the retail industry in the region. MECS+R stands as a dynamic and influential force, driving collaboration, innovation, and sustainability within the Middle East’s retail sector.
Al Ghurair Centre - Dubai, UAE
Dalma Mall - Abu Dhabi, UAE
30 Years of Celebrating
Decade 1
Foundation and Growth (1994 - 2004)
Discover the pivotal era of Gulf retail in the 90’s, marked by the creation of the first shopping centres, groundbreaking changes, and emerging consumer trends. Meet the individuals who drove this transformation and hear their stories. This decade laid the foundation for the region’s retail revolution, transitioning from traditional souks to modern malls.
Decade 2
The Rise of Iconic Mega Malls (2005 - 2014)
Witness the rise of mega malls, shifting retail dynamics, and global luxury influences. Discover the faces behind this era’s success and their impactful stories. This decade transformed Gulf retail, bringing growth and innovation. Dive into the tales of visionaries who created world-class destinations and set new standards in excellence.
Celebrating Retail Industry
Decade 3
Shopping Centre & Retail Industry Transformation & Beyond (2015-2024)
Explore a transformative decade where e-commerce reshapes retail, AI revolutionizes spaces, and architectural marvels redefine luxury. Discover sustainability practices, next-gen perspectives, and global shifts. Meet innovators behind local brands going international and dynamic pop-up experiences. This era’s highlight individuals driving this evolution, making it a must-read journey.
Decade 1: Foundation & Growth
(1994-2004)
THE GULF RETAIL IN THE ‘90S: ECONOMIC AND CULTURAL BACKDROP
Mansoor Ahmed Executive Director Head of Development Solutions Colliers MENA
Mariam Mahmooth Senior Director Colliers MENA
The 1990’s in the Gulf region were a time of significant economic and cultural change. The wealth generated from oil led to rapid urbanization and the development of infrastructure, which in turn created a growing middle class with more disposable income. The traditional souks, while culturally significant, could not keep up with the demands of this new consumer base and the influence of globalization. This created an opportunity for modern retail experiences to emerge, paving the way for the transformation of the retail landscape in the Gulf. The first shopping malls began to appear, offering a new level of comfort, convenience, and variety that was previously unavailable. These early malls not only changed the way people shopped but also became symbols of the region’s progress and modernity.
The Architects of Change: Pioneers of Gulf Retail
As the Gulf rapidly modernized from 1994 to 2004, visionary individuals recognized the potential for new retail experiences. These pioneers were instrumental in developing the region’s first iconic shopping malls, merging global influences with local culture. Their efforts laid the foundation for a new way of life, transforming not just the retail landscape but also the everyday experiences of people in the Gulf. The following stories highlight their contributions and how they shaped the region’s retail evolution during this pivotal decade.
DECADE 1: 1994 - 2004
In the first decade of “Souks to Malls: Retail Evolution in the Gulf –The People,” we explore the foundational years of the Gulf’s retail evolution. This era saw pioneering professionals who introduced modern retail concepts and transformed traditional souks into contemporary shopping centres. These stories capture the spirit of innovation and growth, highlighting the trailblazers whose contributions have shaped today’s vibrant retail industry.
Walter Kleinschmit President R2E Consultants Inc. Canada
PROLOGUE: THE DAWN OF A RETAIL REVOLUTION
The decade preceding the start of the MECSC did not hint at the future trajectory of our industry. Optimism prevailed but direction was yet to be defined. I was lucky to arrive in Doha in 1984 and witness the incredible transformation, which would make this region a world-class retail destination.
It was a period where the traditional souks still ruled the retail scene. Most major cities also had a precursor of the mixed-use centre (retail, offices, residential). I can recall Akaria, Jamjoom, Salhia Complex, and Al Ghurair Centre, being relative giants at the time of their conception, and they are still standing strong.
I recall my time in the perfume and cosmetic industry, when the head of a leading firm shared that their most successful store in the region was in Sharjah Souk, under the name Paris Gallery. In 1992, Paris Gallery became a precursor to the impending retail transformation, opening a European-styled store in BurJuman and expanding throughout the region. Yet, they remained true to their roots, continuing to operate their original store in Sharjah Central Souk, honouring their legacy.
The retail giants at the time were local trading families that had the pride, conviction and knowhow to be industry drivers; Chalhoub, Al-Shaya, Al Hokair, Al Tayer, Jashanmal, and Khimji, to name a few. Their offerings were initially propelled by exclusive agency agreements. I remember a store in Muscat selling both Sharp Electronics and Hoya Crystals side by side. They started on street-front locations, or in traditional souks. They would become tenants and/or developers of the US-modelled shopping centres about to open. They are today’s giants in the field.
I consider the industry’s pivot from street and souk priority towards western-styled malls and the arrival of international retail brands as the opening of Wafi and BurJuman in 1991.
A consequence of this industry pivot was the beginning of the arrival of an increasing number of foreign industry professionals who helped build the nascent industry. They realised that the opportunities were so great, the need for information so significant, and the potential so intoxicating that the time had come to create a local industry organisation, which led to the formation of the MECSC in 1994.
As is often said, the rest is history, which we are celebrating with a 30thanniversary edition of Souks to Malls. Such memories, so many friends, and so much fun. How lucky we were to be welcomed in the region and given the opportunity to leave some contribution behind – both built places and trained people.
SCAN TO KNOW MORE
Peter Arbuckle President Arkle Development Services Inc. Canada
THE BIRTH OF
MODERN RETAIL
I landed in Dubai in April of 1991 – two short months after the completion of the Gulf War. The retail scene throughout the region was still very much ‘souk’ based – although the traditional outdoor souk was beginning to upmarket and indoors – such as at the Al Ghurair Centre in Deira.
Al Futtaim had acquired the Ace Hardware and IKEA brands and was developing a strategy to roll them out. They’d engaged Mark Norten, of the Paris office of Larry Smith and Associates for advice. I was introduced to Al Futtaim by Mr. Norten and ultimately hired to assemble the parts and develop them into a shopping centre format.
Ace Hardware and IKEA, while excellent brands, didn’t have sufficient marketing strength to anchor a regional shopping centre. Working through Mark’s connections in France we ultimately obtained a regional operating agreement with Continent. The marketing power of Continent (subsequently bought by Carrefour) - combined with IKEA and, to a lesser degree, Ace Hardware created the locomotion to drive a regional centre and they became the backbone of Deira City Centre which opened in 1995.
My colleague, Steve Sell, had joined me from Vancouver where both of us had had extensive experience with the International Council of Shopping Centers (ICSC). Believing that collaboration amongst shopping centre owners strengthens the entire industry, we reached out to John T. Riordan who was the President of ICSC, with the vision of establishing the Middle East Council of Shopping Centres. John was exceptionally enthusiastic and supportive of our initiative. Steve and I began to introduce other owners in Dubai to the concept. Having sown this seed, I returned to Canada in 1995 and the growth of MECSC was carried on by others.
THE PEOPLE
Steve Sell, CSM, CMD Founder MECSC Canada
PIONEERING THE MIDDLE EAST RETAIL REVOLUTION: A FOUNDER’S PERSPECTIVE
What inspired you to take the initiative to establish the Middle East Council of Shopping Centres, and what was your vision for the organization in the region?
I was one of the founding members of the Ontario Shopping Centre Association and past president of the British Columbia Shopping Centre Association here in Canada and thought that the booming industry in the Middle East would benefit from a similar type of organization. I shared my thoughts with my boss at Majid Al Futtaim, Peter Arbuckle, when we were both working in Deira City Centre, and he championed the idea.
As a pioneer, what challenges did you face in the first decade (1994-2004), and what key milestones marked the council’s success?
The initial challenge was the reluctance of some owners to share their operational information, but the numerous benefits of membership soon became apparent and the MECSC grew at an exceptional rate within a few years.
How has the Middle East Council of Shopping Centres adapted to industry changes over the past three decades?
I’ve witnessed the outstanding job that the Middle East Council of Shopping Centres has done in keeping its members up to date with the manifold changes in the industry. After all, we know that it’s not just shopping any more—the mall should become an experience!
How did the MECSC foster collaboration and cooperation among shopping centre professionals in the region?
I vigorously applauded when the Council welcomed retailers and suppliers into full membership, and this mutual sharing of ideas and experiences will ensure the future of the industry in the region.
What do you consider your most significant legacy with the Middle East Council of Shopping Centres, and how do you envision its future growth?
Now in my eighties, I’ve been retired for several years, but continue to take pride in the outstanding success of the MECSC. The innumerable changes in the way we operate and lease our developments will be massive in the forthcoming decades, but I’m confident that the MECSC will continue to be a source of wise council for its members.
Simon Thomson Owner
Retail
International
United
Kingdom
Ali Hasan Alkabeer Owner Alkabeer Consultants Canada
THE GENESIS OF MODERN RETAIL IN THE GULF
I arrived in the Gulf in 1977 when the first ‘post-souk’ enclosed malls were being developed. In the early 1990’s North American-style regional malls emerged in Dubai; and were rapidly rolled out across the GCC. This caused a requirement for ‘a voice’ for mall developers with the government, for a central source of market intelligence for developers, retail brands, investors, and so on. Recognising this need, a core of experienced Middle East retail professionals, international mall managers, and notable mall principals agreed to form a ‘Council of Shopping Centres.’
A pioneering group from the GCC, of which I was one, now known as the ‘Founding Fathers’, convened regularly in Dubai to ‘plot’ the establishment of the Middle East Council of Shopping Centres, to be headquartered in Dubai. By 1993/1994, the lengthy formalities were completed with the first annual conference held.
My firm, Retail International, had already created its own retail data bank which soon became a ‘go-to’ source for developers, media, financial institutions, and government requiring ever more sophisticated statistics. Soon we covered the whole region, undertaking private market studies alongside publishing freely available country reports. Initially, this was via presentations at MECS+R conferences and later the internet. Later the MECS+R developed its own resources covering some 25 countries. Such were the seeds from which records of MECSC shopping centres and retail markets grew. 30 years later, I am proud to have played a small part in this process.
FROM SKEPTICISM TO SUCCESS
In 1982, I joined Al Ghurair Centre’s leasing team, facing the daunting task of convincing retailers to lease shops in the region’s first mixed-use development. During this period, most retailers were hesitant to open in the mall, and shoppers were reluctant to embrace mall shopping!
To counter this, we pioneered a solution: a Souk in the Mall during Ramadan. Simple wooden stands, 8x2m were fixed against empty shop hoarding panels and leased to outside retailers and entrepreneurs. The mall was festively adorned, with TV personality Mr. Richard Coram as the host. Retailers donated gifts for a daily raffle, promoting their shops. Over a million people visited during Ramadan, attracting new tenants, and making it an annual tradition.
In the late 80’s, female footfall in AGC was on the rise, yet the fashion offerings for women remained insufficient. To bridge this gap, the management decided to bring textile retailers from Dubai Souks to the Mall, but it was challenging. Retailers weren’t ready to invest in CAPEX or pay higher rent than the souk. On the other hand, the mall has empty space to lease! A decision was made to invest in establishing fully-equipped textile shops and fashion jewellery kiosks. A prominent Dubai textile retailers was carefully chosen to join as a mall partners. This move successfully carved out a niche market for the rapidly expanding female shopper demographic and facilitated the leasing of the remaining vacant shops within a remarkably short timeframe.
THE PEOPLE
Ishwar Chugani CEO & Managing Director
Giordano Middle East
United Arab Emirates
MY TRANSFORMATIONAL RETAIL JOURNEY
In September 1979, six months after graduating from De La Salle University in the Philippines with a dual degree in Business and Marketing, I moved to Dubai to set up Sindbad’s Wonderland at Al Ghurair Centre, the Gulf region’s first indoor Family Entertainment Centre. In 1992, we decided to venture into apparel retail, initially considering our own children’s clothing line under the Sindbad brand. However, realizing the complexity of launching a new brand, I decided to approach Giordano, a brand I had admired from my visits to Hong Kong and Singapore.
In July 1992, I sent a letter to Giordano expressing our interest in representing them in the GCC. Dr. Peter Lau, Giordano International’s Chairman, responded positively and within weeks, I flew to Hong Kong to meet him. Our first Giordano store opened at BurJuman Centre in March 1993. I was deeply involved in every aspect, relying on my intuition to guide our decisions.
Giordano’s simplicity and direct communications with the Chairman made it easy to navigate the business. I actively participated in every meeting and conference, even before we became part of the joint venture. By 2000, we had 60 stores, surpassing our initial target, and by 2010 we had 150 stores across the region.
Today, after 31 years, we have 250 stores in 10 countries across the MENA region. We were the first apparel retailer in the region to receive the prestigious Dubai Quality Appreciation Award, but the true measure of success was the connection with our customers. Every smile and every satisfied customer fuelled our journey. Giordano Middle East was built from the ground up with a culture of empowerment and internal promotion.
Giordano has taught me that a company’s culture is its ultimate competitive advantage. Competitors can steal your products, services or even key employees, but they cannot steal a great company culture.
Our loyal and passionate employees, numerous industry awards and appreciation from our principals have motivated me and my team to keep going the extra mile. As we celebrate 31 years, I cherish every moment with Giordano and look forward to many more years of growth and spreading the Giordano culture.
SCAN TO KNOW MORE
Donald Bradley Senior Real Estate Consultant
(Former CEO of Savills Northern Gulf) Bahrain
WITNESSING THE MIDDLE EAST’S EVOLUTION FROM SOUKS TO MALLS
In the 1980s, the Middle East’s retail landscape was on the cusp of transformation. From Kuwait’s Fahd Al Salem Street to Oman’s Muttrah High Street and Bahrain’s Commercial Complex, change was in the air.
As the second Secretary to the MECSC, I had a front-row seat to this revolution. The launch of City Centre in Dubai by Phil McArthur was a defining moment, doubling in size within two years and setting a new standard for retail experiences.
While traditional souks held their charm, visionaries saw the potential in combining real estate with global franchises. This fusion of old and new would reshape not just shopping habits, but entire cityscapes.
For 41 years, I’ve witnessed this remarkable journey. Glittering malls rose from the desert, each a testament to human ambition and ingenuity. It’s been a story of contrasts - tradition meeting modernity, local flavours blending with international brands.
To those who steered this transformation, I offer my deepest respect. You’ve not only changed the face of retail but have also played a crucial role in shaping Middle Eastern society.
As we look to the future, may we continue to serve our communities with the same passion and innovation that brought us this far.
THE PEOPLE
Phil McArthur Founder & Chairman
McARTHUR Retail Development Specialists United Arab Emirates
CRAFTING RETAIL LANDSCAPE
I fondly remember arriving in Dubai in 1997 to become the Vice President and General Manager of MAF’s new Deira City Centre. As an industry advocate, I also quickly became the Vice President of the MECSC. The shopping centre industry was still in its infancy, however, the appetite to grow was huge.
We were overwhelmed by the popularity of the DCC and the resulting traffic. Our main mission in the early years was to ensure the mall was operating to international standards. With the success of the City Centre’s, hypermarket-based format, we developed malls in Ajman, Muscat, and Sharjah. We also spent years planning and designing the Mall of the Emirates.
In 2002, as President of Cairo’s Citystars, an 800,000 m2 mixed-use project, we developed a leasing strategy that would allow the mall to open in phases to accommodate restrictive customs duties at the time.
Returning to Dubai in 2003, as Senior Managing Director, I was responsible for the leasing, marketing, and opening of the 1,200 acre master-planned community, Dubai Festival City. We also commenced planning on future Festival Cities throughout the region.
In 2012, I established my own retail development consultancy and was responsible for incredible projects such as the Mall of Qatar, another retail-based master-planned community. Over the following years working with our team of talented professionals, we have enjoyed contributing to over 200 retail-based projects in the MENA region.
Having the opportunity to participate in the growth of the MENA industry has been one of life’s great blessings. The courage of the developers, the professionalism of the retailers and the loyalty of the customers have made it all possible.
FORGING
DUBAI’S RETAIL FUTURE
I came to Dubai in 1993 from India to head marketing for Al Ghurair Centre, the doyen of the shopping centre industry in Dubai, as well as the newly minted BurJuman Centre. I landed quite by chance into an industry I had no experience of, and which was in its infancy. Part of a dream, yet unrealized. Little did I know how the shopping mall would in many ways define modern Dubai and the UAE.
In just a couple of years, I was heading both malls. A very busy two years in which BurJuman became the new showpiece, where we incubated and nurtured homegrown brands into their new avatars. We also attracted several international brands for the first time introducing the concept of anchor stores and even signed JC Penney! It was all pathbreaking and the stuff of dreams. For me, it was a hugely fulfilling journey. I was present at the first meeting of the future MECSC in the company of 7-8 other pioneers. Honoured to be the President of MECSC a few years later and continued to be a member in good times and bad. A crowning moment for me was when we won the prestigious MAXI Award for Marketing.
In 2003, I set up my own consultancy, working across the GCC. Among my most significant collaborations were with the Tamdeen Group in Kuwait, where I played a pivotal role in conceiving and building four new malls and setting new standards for retail. Another notable partnership was with the Sacoor Group from Portugal, a high-quality fashion retailer. I worked with them to expand their business across the GCC, and their success in the region is a testament to their hard work and the exceptional platforms provided by the high-quality shopping malls.
Shavak Shrivastava
Development Consultancy for Shopping Centres
United Arab Emirates
THE PEOPLE
Eisa Adam Ibrahim Chairman Bueisa Group
United Arab Emirates
President Bullary LLC
United Arab Emirates
FROM SOUKS TO SUPER MALLS
As many of you know, my career in retail began in the vibrant souqs of the Middle East. Back in the 1970s, these bustling marketplaces were the heart and soul of commerce. The sights, sounds, and smells were unlike anything you’d find in a modern shopping mall.
But times change, and consumer habits evolve. I vividly remember the excitement surrounding the opening of the first air-conditioned shopping centres in the 1980s, like the Al Ghurair Centre. It felt revolutionary! Malls offered a new level of comfort and convenience that shoppers quickly embraced.
Fast forward to today, and the retail landscape in the Middle East, particularly Dubai, is truly remarkable. We have over 90 malls, each offering a unique blend of shopping, dining, entertainment, and even sports activities. It’s a far cry from the traditional souqs, but it caters perfectly to the modern consumer’s desire for a well-rounded experience.
What truly excites me is the way malls are transforming into cultural hubs. Art exhibitions, live performances, and cultural events are becoming commonplace. It’s not just about buying things anymore; it’s about creating memories and enriching experiences. This resonates deeply with me because even in the bustling souqs, there was always a community and shared experience.
These world-class retail spaces have become a major draw for tourists as well. From high-end designer boutiques to charming local shops, there’s something for everyone. It’s a shopper’s paradise, and I’m proud to have witnessed this incredible evolution of retail firsthand.
Mohammad Alawi Chairman of the Board Azad Properties Kingdom of Saudi Arabia
Member of the Board
Red Sea Markets Company Ltd. Kingdom of Saudi Arabia
THE TRANSITION FROM SOUKS TO MALLS IN SAUDI ARABIA
Can you tell us about the transition from souks to malls in Saudi Arabia?
The transition from souks to malls in Saudi Arabia was a gradual process driven by various factors. The shift began with individual investors who owned land and had the financial resources to develop shopping malls. However, the transition was not without challenges. There were issues with government regulations, high land costs, and infrastructure needs. Over time, corporate businesses began to emerge, and they started developing shopping malls to accommodate their growing businesses.
What were the specific experiences or challenges you faced while contributing to this significant change?
There were numerous challenges I faced during this transition. One of the main challenges was the lack of clear government regulations for shopping malls, retail, tenants, landlords, and consumers. Financing was another challenge as banks did not fully understand the business and its risks. Human resources were also a significant challenge due to the lack of training and education in the retail sector in Saudi Arabia.
How did technology play a role in this transition?
Technology played a crucial role in revolutionizing the retail industry. It made operations more efficient, improved customer service, and provided valuable insights into customer behaviour. However, please take note of the risks associated with technology, such as cybersecurity threats and hacking.
Were there any pivotal moments or decisions that you believe played a crucial role in shaping the retail scene?
My involvement in government bodies and industry committees has been instrumental in shaping the retail landscape. By establishing shopping centre committees in the Chambers and introducing the Middle East to the International Council of Shopping Centers (ICSC), I’ve facilitated collaboration and global connections, paving the way for growth and innovation in our industry.
What advice would you give to others involved in catalyzing change within their respective industries?
My advice to others in the industry is to be ready for change and to constantly observe and learn from changes happening locally, regionally, and internationally. I would like to emphasize the importance of being dynamic and adaptable in the retail industry. I would also stress on the importance of human resources in the retail industry and believe that investing in the training and development of local staff is crucial for the growth and success of the industry.
THE PEOPLE
Manu Jeswani Director Landmark Group
United Arab Emirates
Saifee T Rupawala CEO Lulu Group International United Arab Emirates
I began my career in 1978 in Bahrain with the Landmark Group, embarking on a journey that would shape my professional life. In 1990, I moved to Dubai to establish Shoemart, aiming to create the largest footwear store in the Middle East. From a single store, we expanded to 160 stores, thanks to our unwavering commitment to quality and customer satisfaction.
Our success with Shoemart is a testament to our strategic vision and understanding of market dynamics. We have set industry benchmarks and built a trusted brand by focusing on highquality, affordable footwear.
In addition to managing the footwear division, I had the privilege of heading the property division of Landmark Group by driving strategic investments that have significantly expanded our footprint. Landmark Group’s entry into malls started in 1994 with Deira City Centre and extends today to being one of the largest mall tenants in the region, marking a pivotal evolution in our journey.
The GCC’s retail industry is dynamic, characterized by evolving spaces, varied tenancy mixes, and diverse offerings in malls. Our ability to anticipate and adapt to these changes has solidified Landmark Group as one of the largest retail players in the Middle East.
Our story is one of perseverance, vision, and dedication to excellence. As we continue to grow and innovate, I am proud of the legacy we are creating and the profound impact we are making in the retail world.
LuLu Group International stands as a beacon of responsible business conduct, sustainability, and community engagement worldwide. Under the visionary leadership of Chairman Mr. Yusuff Ali M.A., we have become a cornerstone of the Gulf region’s economic vitality, boasting a workforce exceeding 55,000.
Our dedication to environmental stewardship remains steadfast, as evidenced by our various initiatives aimed at minimizing our ecological footprint. A standout among these initiatives is the implementation of Reverse Vending Machines, which has yielded remarkable results. As of May 2024, we have collected over 11 million plastic bottles. This achievement underscores our steadfast commitment to combating plastic pollution and promoting environmental conservation. Furthermore, we are actively reducing carbon emissions through measures such as implementing energy-efficient lighting, renewable energy projects, fleet fuel management, and deploying leak detection systems for fugitive emissions. Our commitment to environmental sustainability is further underscored by our circular economy initiatives, including trade-in programs and our textile-circularity initiative.
We believe that community engagement and employee involvement are paramount to responsible business conduct. Our highly successful annual Walkathon event, with participation from over 15,000 individuals, including our dedicated employees, fosters a sense of community and promotes health and wellness among our workforce. Aligned with international best practices like the United Nations Sustainable Development Goals (UNSDGs), we ensure our efforts contribute meaningfully to global and national sustainability objectives.
As we move forward, driven by optimism and determination, Lulu Group remains steadfast in our mission to bring about positive change and make a lasting impact on society. With the unwavering support of our stakeholders, we are confident in our continued role as a force for good in the world. We extend heartfelt gratitude for your trust and support.
Salim Ramia Chairman
Selim Ramia & Co. Holding United Arab Emirates
Ramesh Cidambi Managing Director Dubai Duty Free United Arab Emirates
Relocating to the UAE in 1986 marked the beginning of my journey in the GCC’s cinema and retail sectors. Driven by a passion for film and a vision to transform the entertainment landscape, I co-founded Gulf Film LLC in 1989. Our mission was clear: to lead the film distribution industry across the GCC and MENA region. This vision came to life with the creation of Grand Cinemas, which quickly grew to become the largest cinema chain in the Middle East. It was incredibly rewarding to see how we redefined the local cinema experience, bringing world-class entertainment to audiences across the region.
In 2007, I founded Selim Ramia & Co (SR&Co) with the ambition to set a new standard for movie entertainment. My focus was on Lebanon, Jordan, and Kuwait, where we rapidly became the fastest-growing company in the regional cinema industry. Our success has been driven by an aggressive growth strategy, strategic acquisitions, and forward-thinking management. My commitment to pushing the boundaries of the industry remains unwavering, and I am determined to continue leading the next phase of the Middle East’s film entertainment evolution. For me, it’s not just about business—it’s about creating unforgettable experiences that resonate with audiences and shape the future of cinema.
Reflecting on my journey with Dubai Duty Free (DDF), the word “significant” hardly captures the magnitude of experiences and growth I’ve witnessed. I joined DDF in 1987 as a consultant to start the Information Technology function. My role gradually expanded beyond IT to include Logistics, retail planning and development, and other areas becoming Director – IT and Logistics in 2004, Senior Vice President in 2011, and Chief Operating Officer in 2016. Standout milestones include implementing systems in the front and back office including Oracle e-business suite and Oracle Retail suite thus continuously modernizing our operations. I looked after the construction of our Head Office and automated Distribution Centre which opened in 2008 (first in the region by a retailer and upgraded in 2012). Another milestone was overseeing the retail expansion at Dubai’s Airports in Terminal 3 and Concourse B (2008), Concourse A (2013) AMIA (2013) and Concourse D (2013).
Transitioning from Chief Operating Officer to Managing Director in 2024 brings a great sense of responsibility as I took over from Colm McLoughlin. I led the company for 41 years and oversaw its tremendous growth and success, and it is a challenge and an opportunity to continue to develop the business in the future.
For Dubai Duty Free, having His Highness Sheikh Ahmed bin Saeed Al Maktoum as our Chairman is a privilege, and his support has been crucial to our success. My priority now is to continue developing the retail offer in Dubai International Airport and provide input to the retail planning for Al Maktoum International Airport (opening in 2032) while making every effort to increase penetration and spend from the millions of passengers using our airports.
As I look to the future, I am excited about the possibilities that lie ahead. The retail landscape is ever-evolving, and we are committed to continuing DDF’s legacy of customer satisfaction and retail success. Our journey is far from over, and I am eager to see where the next chapter takes us.
THE PEOPLE
Mohamed Al Noori Chairman Italco International United Arab Emirates
Amit Dhamani
Group CEO
Dhamani Jewels
United Arab Emirates
My journey in the UAE’s retail industry has been both challenging and rewarding. Our family businesses have played a vital role in the economy, contributing significantly to employment and GDP. In 2019, family businesses like ours employed up to 80% of the regional workforce and generated over $100 billion annually.
Together with my sister Maryam, we run two successful enterprises. Maryam’s Worood Flower Boutique has blossomed since 1989, transforming weddings and events into works of art with her exquisite floral designs. Her attention to detail and passion for beauty have made her a sought-after wedding designer in the UAE.
On the other hand, Italco International, which I founded in 1989, leads the interior design industry. Our motto—perseverance, patience, and perfection—guides us as we create exclusive designs for residential and commercial interiors. We source the finest materials globally and employ top-tier design teams, ensuring that every project is a masterpiece. Italco’s strength lies in our five-step program: direct customer engagement, custom design, top-ranked workshop production, expert installation, and ongoing customer care.
The retail landscape in the Gulf has evolved from traditional souks to modern malls, and adaptability has been key to our success. Flexibility allows us to fill niches and stay ahead. Our experiences taught us the value of customer trust and the importance of continuous innovation.
Our family’s journey is a testament to the power of dedication, creativity, and resilience in shaping the region’s retail industry.
My deep-rooted passion for gemstones and jewellery, coupled with innovative marketing ideas, gave birth to the Dhamani brand. Under my leadership, Dhamani has captivated luxury consumers worldwide, securing a strong regional and global presence. This success is not merely a testament to our exquisite products but also our unwavering commitment to excellence and innovation.
Driving Dhamani’s success in retail, I have always strived to push the boundaries of the industry. Through strategic vision and dedicated effort, I have ensured the brand’s ongoing growth and prestige, making it a beacon of luxury in the global retail landscape. My vision has not only significantly impacted the GCC region but has also established me as a prominent figure in the international jewellery arena.
The journey from souks to malls has been one of growth, challenges, and triumphs. Through Dhamani, I aim to inspire future generations, encouraging them to pursue their passions with dedication and creativity. My story is not just about crafting fine jewels but about creating lasting legacies and transforming dreams into gemstone realities. As we continue to expand globally, I remain committed to driving the success and evolution of the Dhamani brand, ensuring it remains a symbol of luxury, quality, and inspiration for years to come.
Rajiv Suri Global CEO Kaya Clinics
Started my Retail career in Alshaya Group in 1990 in the newly established Retail Division, which at that time had just one store in UAE (Mothercare in Al Ghurair Centre).
After 9 years with Alshaya in Dubai and Kuwait, I had the opportunity to work with Mexx Group BV first based in Dubai and later in Paris, as the MD for Southern Europe. Returned to Dubai in 2007 as the Jashanmal CEO of Retail which had wonderful brands like Burberry, Ferragamo, Bally, Kate Spade, and several more. Formed a JV with Burberry and joined the Board of Burberry Middle East. Leading Majid Al Futtaim Fashion was a huge career learning and launching incredible brands like Lululemon, All Saints, and A&F further enriched my experience. Having transitioned from Retail to Malls as CEO of Emaar Malls and onwards to Healthcare as CEO of Kaya Clinics has given me much broader customer insights and experience to delight customers and lead high-powered multi-cultural winning teams.
One common factor across all the companies I’ve worked with is that success depends on people—especially when they come together as one team to create exceptional customer experiences. Cultivating a culture that continuously adapts in an environment where change is the only constant is crucial to staying relevant.
I strongly believe that the future of retail and malls in our region lies in creating vibrant cultural hubs where friends and families can gather, enriched by innovative retail concepts that foster unforgettable experiences. These moments will be ones that the online world simply cannot replicate or replace.
Shakeel Hussain Chief Commercial Officer Landmark Group United Arab Emirates
My retail journey began in 1991 in KSA, laying the foundation for an exciting career. Before joining Landmark Group in 2008, I served as General Manager at Retail Group Gulf, where my passion for retail deepened.
Over 15 years at Landmark, I’ve witnessed and contributed to the Group’s growth and innovation, driven by our commitment to creating exceptional value and enhancing customer experiences. Anchored by our relentless drive to create exceptional value for all the lives we touch, this evolution has been fuelled by a sustained commitment to excellence and a determination to continually enhance our customers’ experiences.
Leading the Group’s expansion across the MENA region, I’ve focused on strengthening our presence in mature markets and activating emerging retail hubs, while maintaining strong relationships with landlords, mall operators, and partners.
Recently, I led the strategy and transformation of Oasis Malls, transitioning from Group Head – Property & Business Development to Chief Commercial Officer of Landmark Group.
While my boardroom responsibilities have been exciting, there’s another side of me that finds joy in life’s simple pleasures. As a proud father and husband, I cherish the moments spent with my family above everything else. Whether it’s a leisurely game of golf or a spirited tennis match, I experience a deep sense of rejuvenation pursuing hobbies beyond the corporate realm.
As I look to the future, I am filled with a sense of energy and purpose to continue shaping Landmark Group’s legacy of innovation, excellence, and relevance to the market. Together with my dedicated team, I am committed to crafting the next chapter of the Landmark story – where resilience, creativity, and an unwavering dedication to our values take centre stage. SCAN TO KNOW MORE
THE PEOPLE
Ahmedullah Abdul Hadi Chief Operating Officer Giordano Saudi Arabia Kingdom of Saudi Arabia
Embarking on my journey in the retail industry started early in life, being born into an entrepreneurial family. Little did I realize, that navigating through markets, factories, and engaging with diverse individuals would shape my path within the retail sector.
Guided towards a 30-year career in retail, I completed an MBA in Marketing and Business Administration, a Mathematics degree, and a postgraduate diploma in Computer Applications. However, the most valuable lessons came from hands-on experience.
My retail career began in Dubai in 1993, contributing to Giordano’s growth in the Gulf region. Joining the Saudi team, I witnessed the brand’s evolution and tested my leadership skills. Through adapting to local needs while maintaining global standards, Giordano Saudi has grown from 10 to 100 stores and 100 to 500 employees amidst the shifting retail landscape - a true testament to the power of perseverance and dedication.
Despite changing trends, from scepticism towards discounts to embracing promotions, our core values remained consistent. We prioritize quality products at fair prices, building trust over transactions. Our team became brand ambassadors, skilled in genuine, pressurefree interactions.
Our sustainable business model resonated with customers thanks to our curated offerings and authentic connections. We broke down departmental barriers and united sales, marketing, and other functions to prioritize customer satisfaction.
To sum it up, understanding your customers is crucial for any retail business. Targeting your products, services, and communications correctly relies on choosing the right channels. It’s essential to focus on attracting customers willing to pay full price, invest in training your staff, offer quality choices to customers, enhance customer engagement, and leverage social media platforms.
Avijit Yadav Advisor Tamdeen Group Kuwait
I arrived in the shopping centre marketing from advertising and missed my rather jazzy past life. This did not last long with Deira City Centre arriving in 1995 and revving up competition. Being part of and witnessing the creation of the DSF, MECSC, DSMG and the evolution of a fraternity taught me much about shopping centres in a short time.
Those were heady days. We did well at Al Ghurair and BurJuman Shopping Centres and won several DSF Awards and ICSC Maxi Awards for some exciting programs.
To build credibility and momentum, I participated in MECSC and ICSC programs, took exams , and obtained all five ICSC designations. I was the 13th in the world to get all five. Over the years, I was part of the ICSC Marketing CMD committee in NY, USA, the MECSC Board, and taught at the MECSC school in Dubai and for ICSC in Moscow.
Arriving in Canada in 2005, I was lucky to get a job as marketing manager at Oxford Properties Toronto for two malls. I found new confidence, forged strong relationships with colleagues and friends, generated innovative ideas, and advanced to the positions of Property Manager and then General Manager at one of the malls.
Four years later, I moved to Tamdeen Mall Management Kuwait to work on exciting projects. In 14 years, I worked on 10 projects with a super team, launching marquee properties such as 360 MALL and Al Khiran. I joined Tamdeen as GM of Marketing in 2009 and left as CEO in 2023 and continue to advise the Tamdeen Group Board. SCAN TO KNOW MORE
My three-decade journey in the jewellery industry is marked by passion, innovation, and excellence. As CEO of Dusoul by Dhamani, I’ve dedicated my life to elevating jewellery design and craftsmanship, transforming visions into reality with each exquisite piece we create.
My early years focused on diversifying Dhamani Group’s portfolio, culminating in the 1996 establishment of our first diamond jewellery manufacturing unit in Bangkok, a significant milestone that laid the foundation for future successes. In the early 2000s, I moved to the Dhamani Group Headquarters in Dubai as the Director of Manufacturing & Wholesale, leading the launch of retail stores across the UAE and expanding manufacturing in Europe, the USA, and the Middle East. My commitment to excellence in design and production created Dhamani’s exclusive jewellery collections, showcasing our craftsmanship and innovation.
In 2018, we launched “Dusoul by Dhamani” targeting millennials, tourists, and local GCC Arabs with dynamic jewellery offerings. Dusoul blends international brands with unique fine jewellery, reflecting a modern yet timeless appeal.Today, I oversee 11 retail boutiques, enhancing consumer value and enriching the jewellery landscape in the UAE and beyond.
I hold a Bachelor of Commerce and an Executive Education degree from Harvard Business School. As a member of the Young Presidents’ Organization (YPO), I am committed to expanding Dusoul and Dhamani Jewels. My journey is not just about crafting fine jewels but about creating lasting legacies and inspiring future generations.
Every piece of jewellery tells a story, reflecting my journey of growth and triumphs. Through Dusoul and Dhamani, I craft fine jewels and stories that inspire our discerning clientele.
Imran Ul Haque Head of Leasing / Acting Operations Manager
Makani Real Estate
United
Arab Emirates
Over the past 28 years, I have embarked on a dynamic journey through the world of retail, where growth knows no bounds, and my career in the industry has been a testament to its ever-evolving nature. In 1996, I stepped into the realm of shopping malls with Majid Al Futtaim, starting as a member of the Customer Service Team, setting the stage for a trajectory that led me to discover my passion for retail, propelling me forward with a clear vision of growth within the industry.
Following through with my vision, I was promoted to join the marketing department, and five years later, the opportunity to dive into retail leasing presented itself, marking the beginning of an exhilarating journey. Each day brought and continues to bring new challenges, invaluable experiences, lessons, and innovative ideas, that continue to fuel my passion for the profession and industry. Being presented with opportunities throughout my speciality and retail leasing, as well as operations career, to work with renowned developers such as Majid Al Futtaim, Nakheel, Meraas, and Emaar has been instrumental in shaping my perspective on retail and shopping centres. As the years pass, my vision continues to grow in parallel with the thrilling development of retail.
Back in 2009-2010, during the depths of a global recession, I was working with a super-regional mall. Retailers were hesitant to expand, but our team managed to persuade several premium brands to open stores in the mall’s expansion. Al Ain City, with its exceptionally high buyer conversion rate, became the ideal setting for this bold move. It was a mutually beneficial partnership that propelled both the retailers and the mall to new heights, turning a challenging period into a story of remarkable success.
Rohit Dhamani
CEO Dusoul by Dhamani
United Arab Emirates
THE PEOPLE
Shahram Shamsaee CEO Merex Investment Group United Arab Emirates
A JOURNEY THROUGH THE EVOLUTION OF THE REGION’S MALL SCENE
FROM HYPERMARKETS TO LUXURY, THE BLUEPRINT FOR RETAIL REINVENTION
Over the past two decades, the Middle East’s mall scene has undergone a profound transformation from local brands and basic infrastructure to super-regional malls redefining retail and entertainment.
I’ve witnessed this evolution from close quarters, beginning with the success of City Centre Deira which marked many ‘firsts’. Notably, it introduced the concept of a hypermarket, setting the stage for increased retail volume and innovative ‘all-under-one-roof’ shopping. The infusion of substantial investments in infrastructure, including roads, bridges, and multistorey car parks meticulously designed to enhance convenience for shoppers played a transformational role in retail.
This visionary approach laid the foundation for future retail developments, as well. In the early 2000 s , there was yet another turning point that elevated the retail industry in the region. Mall of the Emirates and Dubai Mall announced their development, pioneering the concept of super-regional malls that merged luxury brands with hypermarkets, large entertainment, and dining experiences. However, back then, Dubai was vastly different from today in terms of overall brand presence across all categories, and convincing brands of its viability as a market required persistence. I remember taking multiple flights and making countless calls to convince Harvey Nichols’ executives to even stop over at the city. But they eventually became one of the first global brands to embrace Dubai, setting up shop in Mall of the Emirates. This win and the performance of the mall reshaped the blueprint, and how we approached future developments.
The success of these malls extends beyond their impressive scale. It stems from a passionate, data-driven team that understands diverse consumer habits. When asked what the Middle Eastern consumer looks like, I am reminded of a Saudi individual I came across while checking into a flight to Riyadh. This individual was wearing a very high-end watch, and Louis Vuitton luggage, while also toting a Carrefour bag filled with toys. This continues to be our target demographic in the region – those who effortlessly blend luxury and practicality into their lifestyle. This consumer is the focal point of all our decisions at the destinations that we currently manage at Merex Investment - City Walk, The Beach, JBR, and J1 Beach.
The Middle East’s mall evolution is a testament to the region’s resilience and hunger for innovation which is best in class globally. Future success hinges on right-sizing your retail destinations, and including more mixed-use elements that seamlessly integrate commercial, leisure, and social components.
The belief that ‘bigger is better’ no longer leads to superlative success or increased sales and returns on investment. There needs to be a paradigm shift where success is defined by the harmony between the site, its design, and the surrounding neighbourhoods. This shift is vital for developing sustainable and thriving retail environments in an ever-evolving market.
Majid Abdullah Algothmi
Chief Operating Officer Azad Properties Kingdom of Saudi Arabia
Nilesh Ved Founder & Chairman AppCorp Holding Global United Arab Emirates
I’m Majid Abdullah Algothmi, the Chief Operating Officer of Azad Properties, where I’ve been involved in shaping Saudi Arabia’s retail landscape since 2005. My journey in retail started in my family’s business, a pioneer in Saudi Arabia, which ingrained in me a passion for the industry. Over the years, I transitioned from our family business to the corporate world, a move that was both challenging and transformative. My time at Panda, Saudi Arabia’s largest supermarket chain, was a key turning point, where I learned the crucial role of location in retail success.
Throughout my career, I’ve witnessed retail evolve from product competition to prioritizing customer experience. This shift has driven me to focus on enhancing our real estate offerings to meet the changing needs of customers, aligning with Saudi Arabia’s Vision 2030.
The values of sincerity, modesty, and excellence, learned in my family business, have been my guiding principles. These values have shaped my leadership style, which blends shrewdness, teamwork, and trust. I’ve been fortunate to learn from various mentors, who demonstrated different leadership styles, all of which have influenced my approach.
Balancing work and life is essential for me; I make time for family, fitness, and personal growth. My inspiration comes from reading, exploring new ideas, and staying connected to the industry. My ultimate goal is to create real estate solutions that not only meet but exceed community needs, contributing to the betterment of society.
Upon arriving in Dubai with a degree from Boston University and a vision for the future, I could not have anticipated that a single store would be the catalyst for a significant transformation. My passion for fashion and retail, nurtured through my experiences in the West, inspired me to introduce a global retail perspective to the Middle East. The path was fraught with challenges, from navigating market dynamics to forging partnerships with international brands, demanding both perseverance and a steadfast belief in the region’s potential.
In 1996, I established Apparel Group as a part of AppCorp Holding Global. What began as a small-scale endeavor quickly grew into a leading global retail powerhouse, now encompassing over 85 brands, more than 2,300 stores across 14 countries, and supported by a team of over 24,000 employees.
Innovation has been a cornerstone of our approach. The launch of 6thStreet.com and the establishment of the region’s first phygital store highlight our commitment to pioneering innovations in retail technology and dedication to seamlessly blending online and offline retail experiences. Our expansion into India marked a significant milestone, with the creation of Major Brands, later becoming Apparel Group India Pvt. Ltd., establishing AppCorp as a key player in the Indian retail sector.
Beyond our commercial accomplishments, I am deeply committed to corporate social responsibility. Our engagement with the United Nations Global Compact exemplifies our dedication to upholding ethical business practices and fostering positive community impact. This active involvement ensures that our operations not only drive economic success but also contribute to social and environmental sustainability and exceed expectations everyday.
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THE PEOPLE
Sima Ganwani Ved Founder and Chairwoman Apparel Group United Arab Emirates
Prakash Vivekanand Founder and CEO Amusement Services International LLC United Arab Emirates
I’m Sima Ganwani Ved, Founder and Chairwoman of Apparel Group, a leading multi-billiondollar retailer in the UAE and the Middle East. Our company now operates over 85 brands across 2,300 stores in 14 countries, supported by a team of 24,000 employees.
My journey began in Africa and took a pivotal turn when my family moved to Dubai in the 1970s. Inspired by my father’s entrepreneurial spirit, I pursued higher education in the UK, earning a degree from King’s College London and an MBA. My career began at 20 as a Department Manager in my father’s mall, where I honed my business skills.
I’m also active in global organisations like YPO and CEO, and I mentor my children in their ventures. My daughter Sarisha’s Athleisure brand, F5 Global, donates all profits from its “Fees for Tees” collection to children’s education. I also mentored my eldest daughter, Selina Ved, in creating Nysaa, an aspirational beauty omnichannel marketplace in collaboration with Nykaa, reflecting our commitment to innovation. Additionally, I have explored writing, acting, and hosting a TV show, “Hi Tea with Sima Ved.” Through entrepreneurship, philanthropy, and creative pursuits, I aim to inspire others, especially women, to achieve overall growth and make a positive impact.
Over the past three decades, leisure facilities and Family Entertainment Centres (FECs) have transformed the MENA region’s malls and retail destinations, attracted families and drove success. From humble beginnings with kiddie rides and arcade games in the 90s, these centres have evolved into key anchors offering full-fledged indoor entertainment like roller coasters, theme park rides, simulators, VR experiences and more.
My journey in this industry began in 1996 with MAF’s Magic Planet at Deira City Centre, a pioneering project that redefined retail and family entertainment. Seeing the growth potential, I founded Amusement Services International (ASI) in 1999. At ASI, we curate a diverse portfolio of products, services, and solutions, including design, attractions, IPs, and entertainment concepts with social gaming elements. Under my leadership, ASI has delivered over 5,000 FECs in 35 countries across the MENA region and the Indian Sub-Continent.
Our focus at ASI has always been on customer engagement and immersive experiences, turning FECs into experiential destinations. This commitment to excellence in the MENA Leisure Industry earned me a spot in the region’s Leisure Industry Hall of Fame and the title of Leisure Industry Personality of the Year in 2022.
My story is one of passion, ambition, leadership, and dedication to both professional and personal excellence, exemplifying the significant impact one can have on the MENA and global leisure industry.
Bhupinder Singh
General Manager & CEO
Dalma Mall
United Arab Emirates
Brett Schafer
Senior Managing Director
Al Futtaim Group Real Estate (2003 - 2010)
CEO
Dubai International Financial Centre
Properties (2013 - 2016) Canada
In the vibrant heart of Abu Dhabi, Dalma Mall stands as a beacon of retail innovation, a testament to the Gulf’s rapid transformation. My journey is deeply intertwined with the Retail Industry, reflecting over three decades of dedication, innovation, and a profound understanding of the retail landscape.
My career began amidst the bustling souks of the Gulf, where I learned the importance of community and tradition in shaping consumer behaviours. Today, I proudly serve as the General Manager and Chief Financial Officer at Dalma Mall, one of Abu Dhabi’s largest shopping centres. Over the past 13 years, under The Developers Holding, I have guided Dalma Mall to various milestones, drawing on my experience in the UAE and Oman, as well as my roles at MAF Investments, Emaar Malls Group, and Meraas Holding.
From its inception in 2010, Dalma Mall has grown into a cornerstone of Abu Dhabi’s retail scene, mirroring the city’s economic growth and community values. Our commitment to innovation, sustainability, and creating unforgettable experiences for visitors remains unwavering.
As Dalma Mall leads into the future, I carry forward the lessons from my extensive industry exposures: cultural sensitivity, adaptability, and the power of collaboration. Together, we are reshaping the retail landscape of Abu Dhabi and setting naew benchmarks for the future of retail in the MENA region. It is an honour to be at the forefront of this transformative journey.
In 1997, I was part of the international team working on the first major expansion of Majid Al Futtaim’s (MAF) Deira City Centre Mall (DCC). As CEO of Thomas Consultants, the Canadianbased firm of retail development strategies, I personally led our team working with the American designer Callison. This expansion completed DCC’s role as the most significant regional mall destination in Dubai at that time. I came to the realization that Dubai had the potential to become a unique retail market globally, given so many significant milestone fundamentals unfolding under the visionary leadership of his highness Sheikh Mohammed Bin Rashid Al Maktoum that would drive retail destination shopping centre development for the future.
My next chapter in Dubai was in 1999 when Abdullah and Omar Al Futtaim invited the Jerde partnership and my firm to submit proposals for the envisioning and conceptualization of the masterplan for this site, to be named Dubai Festival City (DFC). DFC was the first strategic retail and mixed-use masterplan project in Dubai, one of the largest in the world at that time.
So started my 11-year journey with Omar Al Futtaim, creating Al Futtaim Group Real Estate from the core foundation of DFC, becoming Senior Managing Director, completing and operating the DFC Mall and key DFC landmark components, making it a legacy destination in Dubai. I am also proud to have led the development of Gate Avenue, the retail “spine” of DIFC during my subsequent years as CEO of DIFC Properties.
THE PEOPLE
John Hadden CEO Alshaya Group
United Arab Emirates
Khurshid
Vakil
Co-Founder
Marina
Home Interiors
United
Arab Emirates
As the CEO of Alshaya Group, I’ve been fortunate to witness and contribute to the incredible evolution of retail in the Gulf. My journey with Alshaya began in 1997 when I joined as the Property Director, little knowing the remarkable path that lay ahead through the vision of our chairman, Mohammed Alshaya.
One of the defining moments came in 1998 when we secured the license to operate Starbucks in the region. From an initial target of 50 coffee shops soon expanded into a network of 2,000 stores across 14 countries by 2024.
My role evolved over the years, from overseeing property to becoming Chief Operating Officer in 2017 and then taking on the mantle of CEO in 2020. Along the way, I had the privilege of working with Starbucks in Europe and played a role with our partners in iconic projects like the Mall of the Emirates and The Avenues Kuwait.
But behind every milestone lies the dedication and passion of our people, especially our frontline colleagues in our stores, restaurants, coffee shops and warehouses; it’s their collective effort that fuels our success.
Throughout our journey, Alshaya Group has become synonymous with transformation, bridging tradition and modernity to create experiences that resonate with our diverse communities and our customers. As we continue to chart new territories, I’m humbled by the opportunity to be part of this extraordinary story of retail evolution in the Gulf.
I was born in Kashmir, a scenic region in Northern India and attended a British school where academics, sport and outdoor adventure remained at the forefront of its fine curriculum inculcating a deep influence that I continue to cherish and be a part of, even now. I later studied in New Delhi and the Wharton Business School Executive Program in the USA.
I moved to Dubai in the late 1980s to work for a Fortune 100 company, where I learned perseverance, resilience, and innovative thinking. My experiences in India, Switzerland, Spain, and the UAE provided me with valuable insights into cross-cultural influences. In 1997, I left my corporate life and co-founded Marina Retail Corporation with my two brothers, launching the brand, Marina Home.
Headquartered in Dubai, Marina Home Interiors, an avant-garde brand offers an aspirational and quality-driven shopping experience. Our showrooms, located in major malls and high streets across the region embrace artistic ability through contrasting designs, high quality and tailored trends.
The path to success was challenging, with difficulties in securing the right retail space and competing against established brands. Nevertheless, Marina Home expanded throughout the Middle East, North Africa, and the subcontinent and plans to enter European and North American markets.
I believe that success should be achieved through forward-thinking, passion, & teamwork, and not taken for granted. As an avid sportsman and multi-marathoner, I sponsor and participate in various leagues. A thought leader and speaker at international business events, my journey reflects the power of resilience, innovation & collective values in achieving success.
Robert Lee Board Advisor Reem Mall
Abu
Dhabi
Managing Director
HEMI
Capital Group LLC
United Arab Emirates / Canada
Adrian Lee Partner
Middle
East Advisory Partners
United Arab Emirates
As the development lead for some of the most iconic projects across the GCC region, I have been grateful to play a key part in value creation whereby retail always becomes the critical glue that binds all other elements of real estate project planning.
Having closely worked under some of the visionary leaders such as Mohamed Alabbar and Sultan Bin Sulayem, our team was able to blend the needs of the residents with the fascinations of global tourists with now famous destinations such as The Palm Jumeirah, Dubai Marina, and Dubai Festival City.
One of the turning points in the regional retail scene was the opening of Ibn Battuta Mall which created a retail destination with a story. The traditional ‘form vs. function’ argument had a new variable, thematic purpose.
As the industry matures over the past 30 years, we should continue to maintain a balance between the desire for innovative concepts and the necessity of financial sustainability.
In 1998, my journey began amidst the Gulf’s golden sands and azure skies, where tradition intertwined with innovation. The bustling souks taught me the art of commerce, where spices danced, and barter echoed with ancient fervor. But winds of change swept through, ushering in grand malls that now define our skyline.
Arriving in Jeddah filled with youthful ambition, I embarked on what would become a 26-year adventure, now rooted in Dubai, reflecting on transformative decades.
I witnessed giants like Alshaya Group rise, diving into franchising and global brands. Under the astute decisiveness of Micky and Renuka Jagtiani at Landmark Group, I navigated international franchising amidst strategic shifts and the multitude of market dynamics.
Azadea Group’s visionary strategies reshaped retail, prompting strategic recalibrations, disciplined decisions and the drive for operational efficiencies. Today, at Middle East Advisory Partners, I guide family businesses and SMEs through franchising and growth strategies in boardrooms where futures are forged.
Beyond profit, my heart beats for purpose. Through Gulf for Good, I contribute to changing the lives of children globally, finding fulfilment in every step towards a better world.
From souks to malls, I weave the tapestry of retail evolution, honouring the Gulf’s pulse and the stories etched upon my heart. Embracing the past, present, and future, I journey as a retail nomad, forever seeking improvement. And so, my journey continues…
THE PEOPLE
Debbie Russo General Manager Mercato and Town Centre Jumeirah United Arab Emirates
Furqan Athar Managing Director & Partner McArthur + Company Managing Director Spret Retail, United Arab Emirates
Collaborating with government bodies to strategise city-wide promotions has further solidified my influence in the retail sector. The journey has been remarkable, and I am excited about the future.
I joined Al Zarooni Group in 1998 and currently serve as the General Manager for both Mercato and Town Centre Jumeirah. My educational background includes a degree in Business and I’ve completed specialised training with the International Council of Shopping Centers (ICSC) and the Middle East Council of Shopping Centres. This training has equipped me with valuable skills in shopping centre professional development, facilities management, finance, leasing, and tourism/marketing.
In my role, I focus on maintaining our assets, re-planning the tenancy mix, sourcing new brands, and implementing innovative shopping mall loyalty programs that enhance the consumer experience. I’m proud to say that I have successfully maintained a 100% occupancy rate for over a decade, which speaks to our commitment to excellence.
My contributions to the industry have been recognised by more than 30 government bodies and institutions, and I was honoured to receive The World Business Leader Award from The World Confederation of Businesses.
With extensive professional experience, I’ve had the privilege of working closely with the Dubai Shopping Malls Group (DSMG), and I was thrilled to be awarded the 2022 MECS+R MENA Award for “Retail Professional of the Year.” I also collaborate with government bodies to strategize city-wide promotions, further solidifying my influence in the retail sector.
I have been a part of this region for 27 years, 23 years of which I have been directly involved in the Retail and Retail Development space. Through a mix of hard work and good fortune, I found myself at the heart of this bustling sector, at a time when the region was undergoing a massive transformation. I’m humbled to look back and say that I had a part to play in the development of landmark projects like the Mall of the Emirates, Dubai Festival City, Mall of Qatar, and quite a few others.
Over the years, I’ve learned that success comes from basic but essential principles: hard work, collaboration, passion, honesty, and integrity. As a leader, I’ve learned to lead by example — to command, not demand, respect. And, as seniors, we must guide and mentor the next generations.
Personally speaking, it’s now time to map out the next 20 years. Given our current trajectory, the future will hinge on concepts like flexibility, viability, and sustainability, as new technology turbocharges the retail sector.
Saleh Al Shawa
General Manager
Al Jaber Optical
United
Arab Emirates
Director
United
Arab Emirates
My journey with Al Jaber Optical, where I serve as General Manager, began in 1998. With an Optometry degree from London and international experience, I joined when we had one shop in Deira City Centre.
This journey was profoundly influenced by the unwavering support and visionary leadership of Ahmed Jaber Belshalat, Managing Director of Al Jaber Optical. He laid a robust foundation based on credible accountability and transparency. His vision to offer sophisticated and contemporary products and services differentiates our retail offering, establishing us as a trusted regional brand. Today, 26 years later, our presence has expanded to over 65 stores across the UAE, a testament to our collective vision and dedication.
Looking ahead, I see UAE retail seamlessly integrating with digital experiences, with shopping centres becoming innovation hubs. Al Jaber Optical will lead this transformation. My journey has been about embracing challenges, fostering excellence, and leaving a lasting industry impact.
Reflecting on our achievements, I am proud of our growth from one store to a regional leader. Our story is one of dedication, innovation, and commitment to quality. The future is bright, and I am excited to steer Al Jaber Optical towards new horizons.
My journey in the retail sector began in 1998 with Alshaya in the UAE. Transitioning from hospitality, the dynamic growth in retail captivated me. Over the years, I climbed the ranks from Retail Operations to Vice President at Apparel Group, overseeing business and property portfolios.
A pivotal moment in my career was shifting from Brand Management to Head of Property GCC. This role allowed me to strategically leverage my retail expertise, focusing on business development and advantageous lease negotiations. This transition shaped my leadership skills, ultimately leading to my promotion to Vice President - UAE in 2021.
The retail landscape has transformed dramatically since I started. In 1998, brick-and-mortar stores were the norm. However, the rise of e-commerce and technological advancements revolutionized consumer behaviours and expectations. Today, sustainability and social responsibility are at the forefront, reflecting a shift towards ethical standards.
As I reflect on my journey, it’s clear that the retail industry is not just about transactions but about creating meaningful experiences and connections. The lessons I’ve learned—from embracing change to fostering strong relationships—have been instrumental in my growth. Moving forward, I am committed to continuing this journey with a focus on innovation, inclusivity, and sustainability. By supporting local businesses and empowering my team, I hope to leave a lasting positive impact on the retail landscape.
Santosh Bhatia
Aura Avenues
THE PEOPLE
Chetan Kothari Chief Financial Officer
McARTHUR Retail Development Specialists
United Arab Emirates
Dorgham Shaaban Chairman and Founder
Brands General Trading
United Arab Emirates
With over 25 years of experience in the GCC’s retail and shopping centres, I have developed a deep appreciation for the complexity of creating and operating first-class retail projects. My journey began with the Al Ghurair Group in Dubai, managing several retail brand franchises. This experience taught me the critical relationship between retailers and mall owners. Top shopping centre operators excel because they understand retail challenges and know how to ensure profitability.
I played a pivotal role in introducing Sacoor Brothers, a dynamic brand from Portugal to the UAE and later the GCC. Working closely with Sacoor’s owners and board members provided valuable insights into retail operations at both the Brand Principal and Franchisee levels.
As the Chief Financial Officer for Tamdeen’s retail properties and malls in Kuwait for 12 years, I oversaw the expansion and renovation of properties, including 360 Mall, Al Kout, and the Warehouse. This role deepened my understanding of how successful developers nurture retailer relationships.
In 2021, I joined McARTHUR Retail Development Specialists, where we collaborated with developers and managers in over 12 countries. At McARTHUR, we are dedicated to offering top-tier industry advice to enhance retail asset performance, a commitment I find immensely rewarding.
I entered the business world after earning my Civil Engineering degree in 1981. Taking charge of my father’s food business, I quickly propelled it to industry prominence. Today, I lead a thriving enterprise with over 50 award-winning stores under the esteemed brand name BRANDS.
My hands-on leadership involves every aspect of the business, from sourcing and product development to operations, finance, staff empowerment and display. My strategic vision ensures each facet aligns seamlessly with the company’s goals. With an extensive network spanning various industries, including food, education, technology and media, I have developed a profound understanding of both local and global markets.
I have forged strong relationships with top-tier fashion suppliers in the UAE, Turkey, China, Bangladesh, Italy and Vietnam, earning a reputation for reliability and excellence. My customer-centric approach values feedback, driving continuous business improvement. Committed to nurturing talent, I invest in my employees’ growth, fostering a culture of empowerment and integrity.
Recognizing that not everyone is destined for entrepreneurship, I mentor aspiring businesspeople, advocating honest business practices. My dedication to these values has established me as a reputable brand in the business world.
My career boasts numerous accolades. In 2021, I was named one of Retail Middle East’s top 100 most influential leaders in the MENA region, receiving the Retail ME’s Most Powerful Icons in the MENA Retail award. In 2016, BRANDS was honoured as the Best MENA Retailer by the MECSC Retail Congress MENA Awards, and its subsidiary, Pop, secured the prestigious Global RLI award. These recognitions highlight my innovation and impact on the retail industry.
Duaij Al Rumaihi
Mall
Director
City Centre Bahrain
Majid Al Futtaim Properties
Bahrain
Jim
Badour
Retired
Canada
For over a quarter-century, I’ve been immersed in the ever-evolving world of retail, shaping the way people shop across the region. My journey has spanned every facet, from the intricacies of real estate to the dynamic world of mall management. Throughout this incredible experience, I’ve witnessed first-hand the industry’s remarkable transformation. One principle reigns supreme: adaptability. In this ever-shifting landscape, embracing change is the cornerstone of success.
Leading a mall isn’t just about day-to-day operations; it demands a strategic blend of vision, leadership, and a deep understanding of the industry. Through continuous learning and the ability to adapt to challenges, I’ve honed my skills to create thriving retail spaces that cater to the evolving needs of both tenants and customers.
The future of retail is brimming with possibilities. Innovation, convenience, and crafting unforgettable customer experiences will be the cornerstones of success. Mall directors who embrace these trends, leverage the power of technology, and prioritize customer satisfaction will be at the forefront. Building strong relationships with tenants, vendors, and local authorities is also crucial for creating a collaborative and successful retail ecosystem.
My journey has been an invaluable teacher, emphasizing the importance of staying ahead of the curve. By keeping a pulse on evolving consumer preferences and the latest technological advancements, mall directors can ensure their spaces remain vibrant and relevant for generations to come.
When I joined the Majid Al Futtaim Group in the UAE in 1999 as VP of Deira City Centre, I felt an overwhelming sense of opportunity. The Middle East was an emerging hub of retail transformation, and I knew this was where I could make a significant impact.
In 2005, as VP-Asset Management, I was a member of the dynamic team that oversaw the operations, and launch of Mall of the Emirates, a groundbreaking project that redefined the retail landscape. This is not an ordinary mall. It is a beacon of innovation and luxury that has become the Middle East’s first indoor ski resort featuring the iconic Ski Dubai. Seeing the doors open to throngs of eager visitors and the continued success remains a moment of immense pride.
In 2006, I joined Emaar Malls Group as Executive VP of Asset Management, becoming CEO in 2007. Opening Dubai Mall in November 2008 was a significant challenge but also a highlight of my time in Dubai. The centre is a world-class project and set many new standards in the shopping centre industry.
Dubai Mall is not just a retail space but a destination and experience. Leading a fantastic team in such a transformative project was a pivotal career moment, culminating the years of hard work, strategic planning, and retail industry expertise that went into the project.
Before moving to the Middle East, I managed shopping centres in Canada for 20 years, earning both the CSM and CPM designations. My experience at Cambridge Shopping Centres (18 years) and Bentall Retail Services (2 years) in several markets in Canada laid a solid foundation for my work in the UAE. I’m proud of playing a role in shaping the UAE’s retail landscape with projects like Deira City Centre, Mall of the Emirates, and Dubai Mall. The UAE is now a global retail hub, and I’m grateful to have contributed to its growth.
THE PEOPLE
Mohamed Helmy
Regional
Property Director
Alshaya Group Kingdom of Saudi Arabia
Stephen Walsh Regional Director Portland United Arab Emirates
I began my career in 1999 in Egypt, working on three different mall projects. These included a community mall, the region’s first super-regional mall, and a high-end boutique mall connected to a five-star hotel. During this period, I completed the Level 1 Professional Training Program with the MECSC, which broadened and elevated my view of world-class standards in the shopping centre and retail industry. I gained valuable experience working on three different scale projects focusing on introducing new international brands to the Egyptian market. The professional development I underwent during this phase had a massive positive impact on my career.
Since joining Alshaya Group as a real estate manager in Egypt in 2006, I’ve risen to the role of Regional Property Director for KSA. Throughout my 18-year journey, Alshaya’s culture and values have provided unlimited growth opportunities, allowing me to work with diverse brands and markets in Egypt and KSA.
In 2018, I embraced the challenges of Saudi Arabia Vision 2030, contributing to transformative initiatives that have positively impacted the retail industry in the Kingdom. Collaborating with private sector and semi-government entities, we focus on sustainability, technology, and innovation to shape the retail landscape.
I take pride in being part of a team that drives significant expansion in the retail industry, while also developing future business leaders and meeting evolving customer expectations.
After working with North American shopping centre design and development consultants, Design International, in the 1970s, I arrived in Dubai in 1978 to lead Fitch, a global retail design group. Malls then were few and far between and the Al Ghurair Centre in Dubai and the Doha Centre in Qatar were the first of many! Fitch was responsible for the Doha Centre, and I was responsible for the new Dubai Duty Free shopping centre in Dubai International Airport which Sheikh Mohammed wanted to be (and which became under Colm McLoughlin’s leadership) the best in the world.
Fast forward to 2005 and the Mall of the Emirates was about to change the nature of shopping malls globally. My company Portland had the important role of coordinating the design and delivery of all the retail brands in the centre. Since then, we have been involved in multiple shopping and mixed-use developments of all types and sizes across the region many of which have seen the light of day, for example, the recently opened Assima Mall in Kuwait, with more yet to be realised. Retail has always been the star attraction of development providing high returns from the emotional connection it has with consumers that help them realise many of their dreams and aspirations, but retail also has an elusive nature and is constantly evolving. To capture the retail zeitgeist requires rigorous analysis and a creative, commercial and marketing imagination which I aim to bring to all our successful projects.
Stuart Gibson Real Estate Consultant South Africa
In mid-1999, I was invited to visit the UAE and to share my experience in managing mall developments in South Africa.
The first of the developments I was involved in was the Al Jimi Mall, Al Ain, launched in May 2001, and recipient of the International Council of Shopping Centres Merit Award – 26th Annual Design and Development Awards (May 2002).
I was subsequently appointed as the General Manager of the Red Sea Mall project, in Jeddah, Saudi Arabia, at an early stage of the development of the mall. Red Sea Mall was successfully launched in March 2008 and surpassed all expectations with respect to the number of tenants open and trading, the leasing status, and footfall in the mall since opening.
As a result of the demand for premises, an expansion of the mall was undertaken. Also included within the mall is an extensive leisure and entertainment component linked to a substantial food court. The initial development included two 7-floor towers: one accommodating the 5-star Elaf Hotel and the other under lease to SEDCO (Saudi Economic Development Company) and subsidiaries as head office accommodation.
The Red Sea Mall has grown in leaps and bounds over the years and is recognized as the premier mall in Jeddah. I am immensely proud to have been part of the development of these projects and for the contributions, I was able to make in the early years of shopping.
Looking back to my over 30 years of history in retail real estate and shopping centres industry in Turkey and the MENA region in various roles from shopping centre manager to consultant, from a local company founder & owner of Alkas Consulting to C-level professional in global brokerage and consultancy companies like JLL (Jones Lang LaSalle), I would like to express my appreciation to the MECS+R, throughout my career. While I took on roles as an instructor and lecturer in educational activities and conferences, I found myself continually learning and enriching my own experiences. I’m eager to share the insights I’ve gained along the way.
My journey reflects the dynamic evolution of retail, characterized by resilience and a vision for sustainable development. As we look to the future, I remain dedicated to shaping the industry through innovative practices and collaborative efforts by joining hands and efforts all together. SCAN
Avi Alkas Chairman
Alkas & Han Spaces
Türkiye
THE PEOPLE
Baiju Kurieash CEO and Managing Director BUZ MMC
United Arab Emirates
Emre Pelin Partner
Andarakis Advisory Services
United Arab Emirates
In the early 2000s, amidst Dubai’s dynamic business landscape, a vision sparked within me—a desire to redefine integrated marketing and activations. This vision led to the creation of BUZ, driven by the goal of shaping a unique narrative in retail.
From the start, our mission has been clear: to develop compelling campaigns for clients and help them stand out in a crowded marketplace. Over the past two decades, we’ve successfully delivered comprehensive services to key government and corporate clients, spanning events and both traditional and digital communications.
Considering the projected growth of the UAE market, estimated to reach a value of US$37 billion by 2027, I recognize the ample opportunity to contribute to this growth story.
One key avenue for this contribution lies in the increased role of technology and AI. Each day at BUZ, we’re reimagining our strategies, extending beyond conventional timelines. Leveraging technology, we craft captivating events, immersive activations, and engaging entertainment.
Looking ahead, I expect passion, creativity, and a belief in the future of retail to take centre stage. I anticipate BUZ evolving from a participant to a visionary leader, steering the industry into uncharted waters.
What a fantastic and unprecedented journey the Gulf Region’s retail sector has experienced over the last three decades; from relatively unorganized street retail to modern trade, cuttingedge concepts and malls that lead and take the world’s breath away.
My experience over the last 24 years in this region has been to develop some of those retail concepts, focusing on strategies to ensure relevance, attraction and retention as well as the development of brand identities that not only resonate with retail and shopping mall ecosystems but more importantly immediate audiences and generations to come.
While the global retail landscape continues to transform to ensure survival and as consumers opt for alternative methods of retail delivery, such as online, and technology-led purchasing and experiences, it’s refreshing to see that the Gulf Region leads this drive for relevance and consumer insight fulfillment by having transformed retail spaces that double-up as experience delivery environments, capturing the hearts and minds of visitors to drive footfall, dwell time and increase the share of wallet and nurture home-grown concepts and brands that have the potential to resonate with global audiences.
While the advanced stage and retail achievements that the region has reached call for celebration, it’s also a call for us all to echo what this region has been successful in delivering and asking, “So, what’s next?”
Guillaume Darlix
Former Chief Commercial Officer - Retail at AMS Real Estate Management (Abu Dhabi Mall)
United Arab Emirates
Hussain K. Jamal, MBA Acting General Manager Mall of Muscat Tamani Global Development & Investment Oman
During my childhood in the 70’s, I walked around Parisian Grand Magasins such as Au Bon Marché and Galleries Lafayette.
When later in the 1990’s, I discovered old souks in cities like Isfahan and Shiraz as well as the famous Grand Bazaar in Istanbul. It struck me to see how much our architects have inspired themselves from the old age of retail.
The opportunity to join the Retail Community in the United Arab Emirates end 2000’s has opened my eyes even wider and enriched my sight over the modern retail industry & potential to evolve.
Abu Dhabi Mall was the latest & finest design of shopping malls which started from being an overperforming asset presenting high footfall & parking management concerns to become a well-established mixed-use property within a more competitive environment resulting in adopting a constantly adaptive leasing and management strategies.
Having worked for 16 years in the industry throughout GCC countries, Levant, Africa, Asia & Southeast Asia, and Europe, I have always been trying to maintain a balance between the Retail basics, each land & its population specificities, and the Landlord’s expectations.
UAE and the Middle East have become my home where I had the opportunity to infuse the properties I was involved with all modern trends in terms of merchandizing, management, tenant relationships, and financial models.
From souks to malls, whether destinations or neighbourhood shopping precincts they are meant to engage with various communities from nearby to worldwide.
Dubai, which is now the center of the world for retail and tourism, had its humble beginnings as a small fishing village, little did it know that it would transform into a global hub of luxury and innovation.
I landed in Dubai in the early 2000 s and at that time, organized retail was limited to malls like Al Ghurair Mall, BurJuman Mall, Deira City Centre, and Mercato Mall. I vividly remember the excitement around the opening of the Mall of the Emirates, with its indoor ski slope and hundreds of luxury brands. And then later, the opening of Burj Dubai and Dubai Mall completely transformed the image of Dubai as the ultimate luxury shopping destination in the Arab world.
Abu Dhabi wasn’t far off with its retail development with Abu Dhabi Mall and Marina Mall in the 2000s before eventually catching up with the shopping malls operated by Line Investments and the launch of Galleria Mall and Yas Mall and becoming a major player in the luxury shopping scene as well.
The common denominator through this period of evolution of the retail scene in the UAE has been the presence of the Middle East Council of Shopping Centres, which acted as a valuable beacon of knowledge and networking for industry stakeholders. With its consistent commitment to the development of the retail sector, the Middle East Council of Shopping Centres has played a crucial role in shaping the growth and success of shopping centers in the region and I am confident that it will continue to be a driving force for innovation and collaboration in the future.
THE PEOPLE
Ian Gladwin Executive Director Al Habib & Co. LLC Oman
Kabir Malkani Marketing Strategist & Consultant Sai Control Crafts United Arab Emirates
When Healey & Baker (now Cushman & Wakefield) first hosted the visit of the MECSC Board to Kuwait, MH Alshaya kindly hosted a dinner to welcome the 12 visiting members. I was proud to showcase Kuwait’s magnificent retail portfolio at that time, along with making comparisons to other retail hubs in the MENA region. Since then, and the region’s first-generation malls, we have seen unprecedented growth in the retail brand franchise model and, with that, new retail concepts and formats in mall development.
It has been a delight and a pleasure to have witnessed this growth in the last 25 years, and to share the journey with many excellent people in MECS+R and the retail industry.
“Despite Dubai’s Malls scaling even greater heights, provided the smaller shopping centers get their positioning right, there will always be a happy customer giving them business!”
26 years ago, amidst the hustle and bustle of Mumbai streets, I started my career by managing the advertising of Godrej – one of India’s oldest conglomerates. Dubai beckoned me in the year 2000 to head the advertising of international brands with the Apparel Group and also that of community malls with the Lals Group. Fortune smiled upon me in 2008 paving the way to head the advertising of The Dubai Mall.
The end of 2010 finally landed me as the head of marketing at Lals Group - community malls. Amidst a shifting market landscape, larger malls threatened our mere existence. To counter this, we strategically repositioned our malls, emphasizing convenience and value to attract discerning consumers. Through the below innovative strategies, we ensured the relevance and competitiveness of our community malls.
In 2012, Arabia airline opened a city check-in counter at Lamcy Plaza – globally the first in a mall. In 2013, we introduced Shop now & pay in 6 months at 0% 6 EMI – across the mall & supermarkets, pharmacies, food court, cinema, etc. In 2017, we democratized luxury living through furniture purchase of entire rooms at a cost less than monthly utility bill; thus, making high-quality furnishings more accessible to a broader audience. All of these innovations increased the average spend within the malls and garnered reasons to visit our malls.
Fostering customer loyalty through strong brand-community associations was imperative. Iconic community-centric events such as Onam, Ramadan, Bollywood events, etc. deeply resonated with our audiences.
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Nancy Nese Ozbek General Manager
Sharaf Group Mall Division
Times Square Center
United Arab Emirates
Two decades ago, as a new mom yearning for personal and career growth, Ayse Yildirim became my mentor in the leasing sector. Al Hana Center in Satwa served as my classroom, sparking my professional journey. Transitioning to Al Ghurair Centre (AGC) marked a leap from the minor to major leagues of retail, a testament to the evolution of shopping centres where tradition and innovation coexist.
At Nakheel, I worked on significant projects like the Palm Jumeirah and Deira Islands under the supervision of Jeanette Bennette, my second angel, mentor, and lifelong friend who introduced me to my best friend and husband. Our bond remains strong today.
My last angel in the sector is Banu Macadam, who gave me a chance at Deerfield’s Town Square Center. She holds a special place in my heart. This is the project I had a chance to work on with David Macadam. It was an incredible experience, and I learned a lot from both.
Today, with over two decades of experience, I contribute to the Sharaf Group, overseeing Times Square Center. Reflecting on this incredible journey, I remain grateful to the mall sector and the angels—Ayse, Jeanette, Banu, and many others—who have crafted me into the seasoned shopping centre professional I am today.
Choosing the path of leasing, every twist and turn in the world of retail has been an adventure, every challenge an opportunity for personal and professional metamorphosis. This narrative encapsulates a personal and professional growth journey, emphasizing the importance of mentorship, relationships, and adaptability in navigating the evolving landscape of the Gulf’s retail sector.
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THE PEOPLE
My interest in retail real estate started when I was a teenager with a fascination for shopping centres. This passion, together with my Bachelor of Science degree in Civil Engineering from Northeastern University and CSM certification from ICSC, shaped my professional development.
As a former Board Member of MECSC, I have cultivated an expansive international network, enabling effective engagement with stakeholders in the retail, hospitality, F&B and entertainment sectors.
In 2001, I faced the task of reenergizing The Mall in Doha, the first shopping mall in Qatar that opened in 1997. In my capacity as GM, I have overseen major rebranding activities, expansion of the centre as well as tenancy mix to sustain continuity against rising competitors. It follows that successful change entails both physical improvements and progress of brand identity.
My nine-year tenure as Citymall’s Mall Director remains a significant chapter in my career. As an engineer and a marketer who combines these skills, I was responsible for initiating conception and later managing its operations.
In 2012, I founded SMAG (Shopping Mall Advisory Group) to introduce international standards to the Levent region. Despite significant challenges, SMAG excelled by entering markets like Iraq and Lebanon that others were unable to address.
As CEO & GM of SMAG, my role encompasses mixed-use projects, leasing, management, and franchising expansion. My skills in strategic planning, project development, and stakeholder engagement are key drivers of success in this dynamic field.
As a key lesson, aligning passion with professional expertise can lead to remarkable achievements. Investing my life in an industry I deeply admire has been both rewarding and successful. Let’s team up for such a success!
Rony Aoun CEO & GM
SMAG S.A.L Shopping Mall Advisory Group Lebanon
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Sadique Ahmed Founder & CEO Pathfinder Global United Arab Emirates
Yasser Taher CEO MAGRABi Retail Group United Arab Emirates
My journey began in Dubai, the city of innovation, with a vision to revolutionize retail by seamlessly integrating digital and human interactions. In the heart of bustling Dubai, synonymous with innovation, my vision was to meld digital precision with the human touch in retail. As Founder and CEO of Pathfinder, I’ve revolutionized retail landscapes across the Gulf.
At Pathfinder, we’ve launched platforms transforming revenue management and customer engagement for over 150 shopping centres globally. Our efforts were recognized with the International Airport Review Award in 2018, cementing our status as pioneers in phygital commerce.
From my early days as an engineering graduate from Madras University, I’ve relentlessly pursued innovation, culminating in the creation of RetailGPT. This platform leverages conversational AI to personalize customer interactions, making each transaction as seamless as a chat with a trusted shopkeeper.
Launching RetailGPT marks the dawn of GenAI in retail, embodying my vision to humanize digital experiences and make sophisticated technology accessible through simple prompts. As we look to the future, I am driven by the belief that our innovations will set industry benchmarks, crafting spaces where technology and human-centric service meet. This journey isn’t just about building platforms; it’s about creating legacies that thrive on the interface of technology and personal touch, continuing to inspire and lead in global retail.
Having dedicated nearly 24 years to MAGRABi Retail Group, it was a special honor to step into the role of CEO in 2023 as the first non-family member to hold this position. Leading this innovative organization into its next chapter, I am committed to preparing the Group for global leadership. Throughout my career, I have witnessed the company’s transformation under Amin Magrabi, our current Chairman, into a leader in the industry. Our strategic focus on mall presence has been crucial from the beginning, pioneering many firsts in the region. We opened the first optical stores in Saudi and Egyptian malls and introduced the mega optical store concept in UAE malls.
When I joined the organization, we had a network of 40 stores. Today, we have grown to over 200 stores across Saudi Arabia, UAE, Qatar, Kuwait, and Egypt. This expansion was driven by our strategic decision to establish our presence in premier shopping malls, a vision I initiated as VP of Business Development, pursued as COO, and now drive as CEO. We prioritize being at the forefront of retail in prime locations, including Global Malls, Super Regional Malls, and top high street locations.
The MAGRABi Retail Group story relates to the story of retail in the Gulf and the region. From family-owned to an industry leader, from eye care to eyewear luxury, and from the streets and souks of previous decades to the malls and mega optical shops of today, MAGRABi’s journey exemplifies the significant developments and innovations in the optical sector and retail. Our journey is far from over yet!
THE PEOPLE
Head of Retail (2002 - 2003)
Talaat Mustafa
Cairo, Egypt
Director Retail (2003 - 2013)
DIFC/ Dubai Properties
United Arab Emirates
Director of Asset Management (2015 - 2020)
Deerfield’s Mall
United Arab Emirates
I consider myself very lucky to have been part of and witnessed the phenomenal growth of the UAE since the early 2000s.
My wife and I had the opportunity to move to the UAE in 2001 from Canada, with the idea of relocating for four years which turned into 20. In the region, my work experience rapidly expanded from malls into major mixed-use developments, including working on the Master Planning of DIFC and Business Bay.
I had the opportunity to work with many forward-thinking leaders, and talented colleagues, and lead exceptional teams on many projects including the opening of the Gate Building, handing over the 5000+ residential units at JBRs, launching The Walk at JBR, Business Bay Residential and Bay Avenue and the rebranding of Deerfield’s Mall.
One of the largest and most challenging tasks was launching the iconic JBR Residence / The Walk. We had an ambitious team at Dubai Properties and amazing developments that were nearing completion in 2005/2006. The successful handover of 5,000+ units was one of the largest undertakings in the region at the time. The next challenge was convincing retailers to open in one of the first major outdoor shopping areas in the Middle East. Many had doubts it would work. The Walk became one of the most popular outdoor experiential settings and paved the way for other outdoor developments in the region.
I was privileged to work with impressive team members from all over the world. In my experience, the formula for success is assembling and motivating the right talent who has a positive team and work ethic, can solve problems, and has a thirst for learning and respect for others, from the cleaners to the CEO.
With over two decades in retail development, my journey blends an academic foundation in Marketing & Management and Accounting & Finance with a strong commitment to driving innovation and excellence. Currently serving as the CEO of Assets Management Company in Qatar since September 2013, part of the leading Holding company in the country Power International Holding, I’ve spearheaded its transformation from a shopping mall developer into one of the largest real estate development and management firms in the country. Through strategic planning and operational efficiency, I’ve driven growth locally, regionally, and internationally.
Having witnessed the rapid evolution of real estate development in the GCC since 2001, I’ve been at the forefront of iconic mixed-use projects across the UAE, Qatar, KSA, Oman, and beyond, overseeing developments worth tens of billions of dollars. My work spans multiple sectors, including retail trading, F&B, entertainment, and media, while my leadership of Mall of Qatar set new benchmarks for regional retail destinations.
My career trajectory, starting as a Marketing Officer in the UAE and progressing through roles in Marketing, Specialty Leasing, Leasing, Operations, and Mall Management, has enabled me to build deep expertise and extensive networks across the industry. The experience of working alongside peers who have become industry leaders has further shaped my approach to driving growth and delivering exceptional results. At the core of my leadership philosophy is the emphasis on building strong stakeholder relationships, exceeding client expectations, and continuously seeking opportunities to foster growth and transformation within the retail sector in Qatar.
In 2001, my journey in Saudi Arabia began—a journey that would shape my career and personal growth. For 18 years, I called Fawaz Al Hokair Group, now Cenomi, my home.
Initially serving as Operations Director across the retail portfolio, 2003 marked a transitional year for me. I took on the role focused on developing the emerging retail real estate company, which would later become known as ‘Arabian Centres’. It was a privilege to be at the inception of what was to become the leading retail real estate developer in Saudi Arabia and a toptier developer in the Middle East. From 2003, when I served as Chief Operating Officer, to becoming the CEO in 2009, the company successfully developed and traded nine properties. During my tenure as Chief Executive, eight more malls were added to the portfolio, including two acquisitions and an additional 10 in the pipeline. From no market presence in 2003 to circa 1,300,000m2 of GLA by 2015, my departure from the role of CEO, was one of the most important periods of my career.
From 2015 to 2019, retained by Fawaz Al Hokair to assist in their European expansion ambitions, which continued to be an enormous learning experience, leading to opportunities in the European space, but equally, to returning in some small part to the Middle East arena.
Now engaged in an advisory role with Danah Real Estate, owners of Al Rashid Mall – Al Khobar, the legendary mall is undergoing an ambitious $185m refit program, repositioning as the ‘go to’ leisure and retail destination of the East of Saudi Arabia and marks the latest stage in my journey!
THE PEOPLE
Dr. Younis Al Mulla Chairman of the MECS+R United Arab Emirates
SVP Business Development - Corporate
Majid Al Futtaim Retail | Carrefour
Board Director
Emirates Down Syndrome
Board Director Food Bank
Active Member
The World Goverments Summit
In the bustling heart of Dubai, under the golden UAE sun, my story began. Born into a world of opportunity, I grew up with the sprawling city as my backdrop, witnessing first-hand the rapid transformation into a global metropolis. My early life in Dubai, a place teeming with cultural richness and diversity, sowed the seeds of ambition and resilience in me.
After graduation, I occupied several roles in the UAE Government while dedicating eight years to my family business, immersing myself in various operational roles. This period was crucial; it was where I honed my skills, understanding the nuances of business operations, customer service, and, importantly, the value of hard work and dedication. My commitment to the family business laid a strong foundation for what was to come next.
In 2001, I took on an important challenge moving from the Government to the private sector. I embarked on a journey that would redefine my career and impact the retail industry in the region. I joined Majid Al Futtaim, a name synonymous with pioneering shopping malls, entertainment, and retail in the Middle East and North Africa. As the Deputy General Manager of Deira City Centre, the region’s largest and most developed shopping mall, I demonstrated exceptional leadership and vision, contributing to the mall’s continued success and popularity.
From 2004 as the Vice President of Mall of the Emirates, I was at the helm of one of the most iconic shopping destinations in the world. Under my guidance, the mall became known not just for its retail offerings but as an entertainment and lifestyle hub, home to Ski Dubai, the first indoor ski resort in the Middle East.
My knack for business development was further recognized when I became the Vice President of Business Development for Majid Al Futtaim Group in 2007. Here, I led strategic initiatives that expanded the group’s footprint and influence across the region.
In 2011, I took on my latest role as the Senior Vice President for Majid Al Futtaim Retail. Overseeing the Business Development of the Carrefour Franchise in the GCC, Levant region, as well as some countries in Eastern Europe, Asia, and Africa, I have been instrumental in driving the brand’s expansion and success. Bringing my retail and shopping experience, I have relentlessly provided support to the developers choosing the Famous Carrefour Brand in their Malls.
Under my leadership, Carrefour has not only grown in scale but but also in innovation, adopting sustainable practices and digital technologies to enhance the customer shopping experience.
In 2021, amidst my professional commitments, I achieved another significant milestone by completing my PhD in Business Administration from the University of Wales Trinity Saint David. This academic achievement reflected my continuous pursuit of knowledge and excellence, principles that have guided my illustrious career.
My journey from the heart of Dubai to the corridors of corporate leadership in the retail and shopping mall industry is a testament to my visionary leadership, unwavering commitment, and the profound impact one individual can have on an industry. My story is not just about the positions I have held but about the influence I have exerted, the innovations I have spearheaded, and the inspiration I continue to provide to aspiring leaders around the world.
Alfie Gibbs CEO
Future Retail Advisors Limited
United Arab Emirates
Bruce Von Kaufmann Mall Director
Al Farwaniya Property Developments LLC
United
Arab Emirates
Joining Majid Al Futtaim in 2002 was the start of an amazing journey. We had a visionary founder who knew how he wanted to revolutionise retail across the region.
I was fortunate to work with amazing and capable people to execute a visionary plan that remains relevant today. At MAF, I played a key role in the strategic development and leasing of some of the region’s most iconic projects.
During my 16+ years at MAF, the company expanded into new markets, delivering multiple malls and managing a vast regional portfolio. The retail industry was breaking new boundaries not just in the region but in the world. Who would have thought that skiing in the desert would become a must-do in Dubai?
I developed amazing relationships with some of the best regional retail trading companies and their founders, CEO’s, and brand principles. These relationships I’m humbled to still have today. A highlight was opening many retail firsts, including the first Apple Store in MOE in 2015.
My career within the MENA region has been career-defining. I have learned so much and continue to learn every day, especially in a region where retail thrives, showcasing the best of local, regional, and international brands. These brands flourish in the remarkable assets the region has built in a relatively short period of time, industry-wise. It set the foundation for my own professional growth.
I feel very grateful to have contributed to the growth and success of the industry in the region.
In 2000, I relocated from London to the UAE to continue to pursue my career in the Hotel and F&B industry. However, I was soon drawn to the dynamic world of shopping malls and mixed-use developments. Over the past two decades, the UAE has played a crucial role in my professional growth and success.
Utilizing my extensive experience, in addition to leading several major Malls I have had the privilege of overseeing the operational opening of prominent destinations such as the Outlet Village, Bluewater’s, and most recently Reem Mall in Abu Dhabi. My contributions have significantly impacted the retail and entertainment industry in Abu Dhabi and the UAE.
Throughout my journey, I have gained a deep understanding of the complexities involved in creating and managing successful mixed-use developments. From the construction phase to execution and operation, I have played a vital role in bringing these projects to fruition.
The UAE’s diverse market has provided me with continuous learning opportunities and the chance to adapt to the ever-changing industry landscape. I am also extremely proud of the many team members I have been able to mentor along the way who are thriving and growing in their careers, and this remains one of my biggest personal takeaways.
Looking ahead, I am eager to continue contributing to the industry’s growth and development and to be a part of the future of retail and entertainment.
THE PEOPLE
Lizelle Fitoussi Director - Marketing Merex Investment Group
United Arab Emirates
Mohammad Jamal Al Shawish Chief of Sales & Leasing Alef Group LLC
United
Arab Emirates
My love for retail has always been the driving force in my life, influencing decisions including a solo move to the Kingdom of Bahrain from South Africa in 2002. An adventurous decision for a marketer of 7 years in South Africa’s mall landscape in the late nineties, but I was adamant about expanding my horizons, and the Mall Manager position beckoned. A few years on, I was introduced to MECSC and our relationship continues, 20 years hence.
When I headed marketing at MAF starting in 2006, shopping malls were on the rise, that “boom” led Dubai Tourism to invite tourists to the iconic annual DSF and malls became places to socialise and “be seen”, not just shop! To drive footfall and increase dwell time, I conceptualized campaigns leading to the “365 days” of entertainment at Mall of the Emirates, celebrity visits, the Dubai Metro launch with Sheikh Mohammed, and the birth of the World of Fashion. Piloting the first digital campaign in 2011, we introduced Facebook to our customers with Huda Kattan during a significant year for MoE as the Fashion Dome saw a shift for luxury brands from a high street to a mall “anchored by a hypermarket”.
Fast forward to 2024, the concept of retail has evolved to include lifestyle destinations like City Walk and The Beach, JBR is centered on community, integrating dine, shop, play and stay pillars. With MECS+R at the foundation of learning, offering networking and upskilling in the region, we continuously expand our integrated marketing approach to reach a more savvy Gen Z and Millennial audience.
Over the past 21 years, my career has been deeply rooted in the retail industry, starting as a customer service executive at City Centre Deira in Dubai. Those early days involved constant interaction with mall shoppers and working closely with their needs. This hands-on approach allowed me to understand their habits, anticipate their needs, and comprehend their behavioral patterns within the mall environment.
Listening to and addressing shoppers’ concerns has been at the core of my work. By doing so, I’ve been able to enhance their shopping experiences by carefully curating the tenant mix to better meet their needs. This, in turn, has not only improved their overall dwell time at the mall but has also led to increased cross-selling opportunities.
Through my experience, I’ve come to realize that mall leasing is not just about filling vacancies, it’s about crafting experiences. This involves a blend of creativity, an acute understanding of retail trends, consumer preferences, and the ability to align these with the demands of the market.
With a career spanning more than two decades, I’ve had the opportunity to leave my mark on various shopping malls in different countries, all of which have been notably successful. Managing over 5 million sq. ft. of GLA in the UAE and Oman while introducing leading brands as the first entry into both markets has been a particularly rewarding aspect of my journey. It’s been a tremendous privilege to contribute to the retail landscape and have the chance to shape the experiences of shoppers in these regions.
Saeed Al Shomrani VP Malls
Kinan International Real Estate Development Co. Kingdom of Saudi Arabia
My passion for the retail industry ignited in 2002 and over two decades, I’ve played a pivotal role in its transformative journey across the Kingdom. In the early years, I ensured tenant success and visitor satisfaction at new commercial centres. The 2009 economic crisis was a formative experience – through strategic planning, I supported partners in minimizing damage while fostering growth.
Between 2011-2012, attracting multiple brands through long-term agreements aligned with evolving consumer needs drove sustained development. The 2016 downturn again tested resilience, but transparency and close collaboration with sector partners enabled the emergence of a stronger force. During the 2019-2020 pandemic, we redeveloped and reopened four malls, standing by tenants through empathy, adaptability, and teamwork.
In 2021, a 25-year contract extension paved the way for an ambitious mall expansion including hotel construction. This incredible journey reinforced key learnings – nurturing deep community connections, understanding aspirations, and delivering exceptional experiences propelling success. Fostering local talent and knowledge-sharing catalyzed positive change.
My role transcended business - attracting the Chinese Market’s pioneering Riyadh branch in 2022 exemplified embracing diversity and innovation. Consistent RECON participation from 2010-2023 facilitated networking, knowledge exchange, and staying ahead of trends.
My deep-rooted love and passion for the retail sector have been a driving force in my career. I believe that building strong relationships with the surrounding community is key to success in this industry. Through my interactions with customers and other stakeholders, I have gained invaluable insights into their needs, preferences, and expectations. This understanding has helped me to develop and implement effective strategies that have resulted in tangible accomplishments in the retail sector. By staying abreast of the latest industry trends, I have been able to stay ahead of the curve and deliver exceptional results.
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THE PEOPLE
Vic Bageria Founder Xpandretail Powered by Sàvant Data System United Arab Emirates
From bustling souks to futuristic malls, my journey in Dubai’s retail world is a tale of transformation, blending tradition with innovation. It all started when I was just 13, stepping into my father’s bustling stores across Dubai. Managing one in Karama, specializing in big and tall apparel, taught me the ropes of customer service, inventory, and resilience, especially during the Gulf War when US military personnel sought refuge in our shops.
But it wasn’t just my father’s guidance that shaped me; it was the camaraderie among souk owners, sharing war stories and backup plans, that ignited my entrepreneurial spirit. Despite the relentless demands of retail, I pursued higher education in the US, only to be drawn back to Dubai in 2002.
Fueled by a desire to fuse my engineering background with retail expertise, I pioneered solutions to optimize store operations, inspired by Dubai’s ambition to become a global innovation hub. It wasn’t easy convincing traditional traders to embrace technology, but persistence paid off as we ushered in a new era of retail excellence.
Today, our data analytics solutions empower retailers across 55 countries, reflecting Dubai’s own journey from souks to malls. As iconic destinations like Dubai Mall redefine shopping experiences, I’m proud to have contributed to this transformative journey, driven by a relentless pursuit of innovation.
My addiction to continuous learning keeps me at the forefront of retail and tech, pushing boundaries in Dubai and beyond. In the ever-evolving landscape of Dubai’s retail scene, the spirit of entrepreneurship and innovation thrives, reminding us that the only constant is change.
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Fahed Ghanim CEO
Majid Al Futtaim - Lifestyle United Arab Emirates
Reflecting on the transition from traditional souks to contemporary of malls, it’s clear how significantly the retail landscape has evolved. However, in tracing this evolution, it’s evident the core principles of customer-centricity, personalised offerings, and meaningful connections that are central to retail success today, are rooted in the very foundation of our ancient souks. The enchanting marketplaces epitomised a personalised shopping experience, where each transaction was a manifestation of craftsmanship and a celebration of cultural heritage.
In a time when the concept of experiential retail was not explicitly defined, these historic spaces integrated elements that engaged the senses and left lasting impressions. The souk environment fostered direct interactions between buyers and skilled artisans, forging connections that went beyond transactions.
In essence, the old souks embodied the very vision that Majid Al Futtaim Lifestyle lives by today: to ‘create great moments for everyone, every day’. While the modern concept of experiential retail has evolved and formalised these principles, the timeless charm of the souks serves as a testament to the enduring allure of experiential retail.
Now, alongside to these timeless principles, the retail world has embraced immersive experiences, breathing new life into the age-old concept of creating memorable shopping environments and incorporating technologies that enhance the customer journey both instore and online. Ensuring authenticity through the integration of relevant technologies, while deliberately steering clear of gimmicks, emerges as a pivotal factor for success today.
Majid Al Futtaim Lifestyle’s THAT Concept Store exemplifies this evolution, transforming the retail space into a curated experience beyond transactions. This fusion of past and present mirrors the visionary spirit of historic souks, emphasizing the creation of lasting memories. The store’s evolution stands as a testament to experiential retail’s adaptability—core principles unchanged, yet methods evolved to resonate with the demands of the modern, fast-paced world.
THE PEOPLE
Georgy John
Former Chief Operating Officer at Gastronomica
United Arab Emirates
Reflecting on my career, I trace its evolution back to my grandmother’s culinary artistry and a steadfast commitment to excellence. I was the first employee of Gastronomica, starting off as its Operations Manager. This role allowed me to focus on systemising, stabilizing and enhancing operational efficiencies, thereby leading the company through significant improvements and transformations.
In 2015, I was promoted to Executive Vice President at Gastronomica, where I led the company’s expansion and execution strategy. Concurrently, I joined the Board of Kuwait Food Concepts, the holding company; and by 2019, I advanced to being Board Member and Chief Operating Officer of Gastronomica, managing all territories and strategic projects until 2023. During my tenure at Gastronomica, I was accountable for every phase of the company’s operations from launching new projects to overseeing finance, purchase & logistics, HR, business development etc with a special focus on kitchen design, which was a personal passion.
A major challenge though has been recruiting the right talent. Gastronomica’s unique model required both visionary creatives and skilled practitioners to bring innovative concepts to life. This was addressed with a robust recruitment strategy, utilizing head-hunters, industry-specific agencies, and management institutes.
My career has been shaped by two key figures: my father, Johney George, who instilled values of integrity and hard work, and Basil Al Salem, Gastronomica’s founder, who encouraged my creative thinking. For those starting their careers, I recommend immersing in learning and seizing every opportunity to deeply understand the field, rather than focusing solely on financial rewards. Mid-career professionals should continue developing their skills, stay informed about global trends, and invest in the growth of others.
Gogi George General Manager - Leasing Oman Avenues Mall
Lulu Group International
Oman
In the dynamic realm of the Middle Eastern shopping mall management industry, my journey spans more than two decades, a path initially unforeseen, yet I am now unequivocally convinced as a rewarding career choice.
I became a member of MECSC (then affiliated with ICSC) in the year 2003, my membership number was ME 380 which I believe is still my MECSC record, relying on it as a pivotal resource in an era where print materials were the only source of information is sort of nostalgic now as the digital era has overtaken print mediums now.
Being transparent and sincere is key to great relations in the industry, I have been dealing with many industry colleagues for the past 2 decades and relations mature over a period of time with strong foundations of trust and confidence that govern business than transactional ventures.
On my journey, I emphasized the importance of adaptability in an ever-evolving retail landscape. Whether through strategic expansions or organic growth, maintaining relevance is paramount to sustained success, and understanding the unique selling proposition of what makes one relevant is crucial.
For aspiring professionals, I stress the significance of continuous learning, drawing from the wealth of experience within the retail fraternity to navigate industry challenges effectively. We have seen multiple business challenges over the past 2 decades and perseverance is the key to sustenance.
Embracing technology as the emergence of new technology that is employed on multiple fronts of mall management and operations is detrimental to how malls of the future operate.
Malls are going to be data-driven in the future and it is for every mall to look at the quality of data that can be derived to make potential decisions. Data provides tools for personalizing the customer experience which would be critical for a mall’s sustenance.
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THE PEOPLE
MJ Dooher Owner Haiku Retail Consulting Thailand
Having been inspired by fellow Canadian, Steve Sell, who spent years forging a path overseas, I landed in Dubai in January 2003.
I had been advised that only men were hired as directors in retail leasing. This was not the case in all departments as there were a number of Canadian women already at the helm in marketing, showcasing their well-honed acumen. My visit was simply to explore what had been described as “the wild, wild west” of the industry.
I returned to Dubai in 2004, 2005 and 2006, marveling at the shopping centres’ unprecedented growth. Now I was hooked and wanted to be part of its anatomy. Still, there were no female executives in leasing. This changed in March 2007 when I flew to Qatar to meet with Darwish Holding, the developer of Lagoona, Doha’s first boutique shopping centre. The “glass ceiling” was about to be cracked. Doha had hired the first woman to be head of leasing. This was unprecedented not only in Qatar but throughout the Middle East. I was proud to wear this hat. Although warmly received, I admit to a small measure of scepticism from a few of the local elders which quickly dissolved. What is important is working respectfully and leading with integrity. Gender is not relevant. It is an honourable and trusting character that counts.
It’s been 21 years since my initial arrival, during which time I have worked on various projects in Qatar, Dubai, and Abu Dhabi. I feel blessed to have witnessed the myriads of growths in this amazing industry along with the expanding presence of vital, creative women in all departments. What was once nascent is now a tour de force. I’m especially pleased to know that the glass ceiling I helped break was swept away years ago.
Pamela Bryson Canada
VP - Marketing (2003 - 2013)
Majid Al Futtaim Properties
Group VP - Marketing (2014 - 2016)
IMG Worlds of Adventure-theme Park
SVP - Marketing, Retail (2017 - 2020) Aldar
My husband and I had the privilege of working in the mall / mixed-use property sector for almost 20 years across the Middle East. Participating in the emergence of a world-class industry was thrilling.
I had the opportunity to work with visionary leaders, talented colleagues, and lead exceptional marketing teams on many projects including the openings of iconic destinations from Mall of the Emirates and Mirdif City Centre, Dubai to Beirut City Centre, Lebanon to Nursultan Downtown, Kazakhstan.
Fondly reflecting on my time in the region, numerous marketing campaigns come to mind. A PR stunt that resonates with me, captured global attention, and gained viral traction, was the launch of Lost Valley Dinosaur Adventure, in IMG Worlds of Adventure theme park, Dubai.
I have always believed that good marketing starts with an authentic, compelling brand story. The theme park’s brand position was “Bringing Imagination to Life”. As we prepped for the arrival of “life-size” animatronic dinosaurs from Japan, we saw a PR story evolve. In line with our brand story, the dinosaurs must be “real”. We set to work to coordinate a convoy of cages with giant animatronic dinosaurs, dinosaur handlers, drones, and real police escorts, all travelling from the port across the streets of Dubai to the theme park. The convoy received significant viral PR, trending across social media platforms. Extending the narrative, we released a story about one of the dinosaurs escaping and ran social media contests with posted “hints” of the Dino’s sightings across Dubai. This winning formula literally brought the unique and authentic brand story to life.
THE PEOPLE
Sabreen Khalifa Al Mansoori VP - Sales and Marketing East & West Properties
United Arab Emirates
Subodh Panangatt Head of Operations
GRMC Advisory Services
United
Arab Emirates
I am a proud UAE woman who has forged an extraordinary career, paving the way for many others. I have been fortunate to be among the first women to lead mall operations in the country—a milestone that fills me with immense pride.
My journey began at Emirates Airline, where I rapidly advanced to the position of Sales Executive, managing outstation offices in Cairo and across the GCC. This role honed my skills and set the stage for even greater accomplishments. When I transitioned to Dubai Holding, I thrived as the Senior Manager of Sales, leveraging my expertise to sell a diverse range of products across multiple industries.
As Assistant General Manager at Dubai Festival City (DFC), I spearheaded the restructuring of the mall from the operation side, showcasing my leadership abilities and commitment to excellence. Following this, I took on the role of General Manager at Gate Avenue in DIFC, where I continued to make significant strides in the new mall management and operations.
My career flourished when I joined Marsa Ajman, a distinctive strip mall. Now, I am the VP of Sales and Marketing at EWP looking after the sales and marketing of the luxury branded development.
Each step of my journey has been marked by a drive to break barriers and excel in every challenge I undertake. My accomplishments are a testament to my dedication and passion for my work.
Beyond my professional life, my greatest joy comes from spending time with my children, who mean the world to me. I am devoted to balancing my career and my family, striving to excel in both realms.
Having spent over two and a half decades in the Gulf region, my journey has been transformative. I’ve witnessed and contributed to the evolution of retail, from traditional souks to sophisticated malls. My experience spans Retail, Real Estate, Education, Healthcare, Tourism, and various Industrial segments, providing a unique perspective on this change.
The GCC and MENA regions are more than just markets to me—they’re home. I understand the cultural nuances that shape business decisions here, resonating with the people and their aspirations.
At GRMC Advisory Services, where I lead assignments and serve as the main contact for customers, we’ve set benchmarks since 1999. From advising on some of the world’s most successful shopping malls to helping global luxury brands define their regional strategies, GRMC is recognized as the leading voice in customer research and retail advisory within emerging markets.
Celebrating 25 years of outstanding achievement in 2024 highlights our dedication and innovation. My role at GRMC has been crucial in transforming the region’s retail landscape. From bustling souks to opulent malls, the retail evolution in the Gulf is a story of growth and success.
Every project I’ve undertaken, every client interaction, and every strategic decision made has been driven by a passion to not just meet, but exceed expectations. It is this passion that fuels my commitment to making a lasting impact in the region. The Gulf’s retail transformation is a story I am proud to be part of a story that continues to unfold with each passing day, leaving an indelible mark on the landscape and the hearts of its people.
Eng. Zaid Al Daoud General Manager
City Mall Jordan
In Amman, a vision was conceived, a dream that took shape in the form of City Mall—a family endeavour to redefine the retail landscape. City Mall emerged in 2007, not merely as a shopping destination but as a cultural cornerstone and a testament to entrepreneurial spirit.
Our journey began with a commitment to excellence and a passion for creating spaces that transcend commerce, and as this journey commenced, I started envisioning the foundation for what would become the premier mall in Jordan. I recall standing in the construction site 20 years ago, looking over the large excavation, and with every steel rod and brick that was laid from that point onwards, I could envision more than just a shopping complex, I saw an institution setting new standards and becoming a benchmark for others in the industry.
City Mall became a space that brought together people of all backgrounds, ages, and genders, fostering a communal sense of acceptance and tolerance. As one of the largest malls in Jordan, 90% of its tenants are global brands, a feat that required securing partners such as Carrefour hypermarket to attract a diverse range of shoppers.
A pioneer in shaping consumer behaviour, City Mall introduced high-street fashion brands, setting trends and redefining shopping experiences. Our success story inspired the entry of various other malls into the market, each offering unique spaces, shapes, and offerings.
To our community, City Mall became more than a retail space; it’s a story of ambition and relentless pursuit of excellence. As we continue this journey, we invite you to be part of this ongoing story and to enjoy the unfolding chapters to become the legacy of City Mall.
Thank you MECSC for enriching my knowledge and being part of our journey.
Andrew Williamson Senior Director - Retail Development Red Sea Global Kingdom of Saudi Arabia
My fascination began with the GCC in the 1980s and I had a vision to work there at some point in my life. In 2004, I arrived in Dubai with only my backpack and belief in the opportunity that it presented. It was a stroke of serendipity that I ran into David Macadam at Kite Beach during my third weekend in Dubai. Since then, my life has revolved around souks and malls.
It has been an exciting time and work has allowed me to travel across the entire region. I’ve had the privilege to work with inspiring leaders, visionary entrepreneurs, dedicated owners, and talented colleagues on projects that have driven remarkable transformations across the region. It is a region embracing a positive outlook to the future and I look forward to watching the vision become reality.
THE PEOPLE
Ayman Al Burti CEO Azad Properties Kingdom of Saudi Arabia
Gilbert Rochecouste Founder & Managing Director
Village Well Australia
I am Ayman Al Burti, the CEO of Azad Properties, with over two decades of experience in the real estate and retail industry. My passion for retail and real estate, kindled by my family’s legacy, set me on a transformative journey from banking to property development. This shift wasn’t just a career change; it was a commitment to pursue excellence in an industry that deeply resonates with me.
Throughout my career, I’ve witnessed significant changes in the retail landscape owing to the rise of e-commerce and evolving consumer behaviours. This required a shift in development strategies to cater to the digital-age consumer. I embraced these changes and focused on pioneering projects that integrate traditional retail with online platforms.
My work is guided by my core values: ownership, focus, integrity, and passion. I believe in taking full responsibility, fostering innovation, upholding honesty, and infusing enthusiasm into every project. These values have been crucial for my success, shaping every decision, from planning to execution.
Mentoring and networking have been pivotal in shaping my journey, helping me navigate challenges with confidence through insights and guidance. This has allowed me to adopt strategic approaches to complex issues. Balancing work and life are key for me. I draw inspiration from global retail environments during my travels, which fuels creativity and informs my customer-centric strategies. I aim to pioneer projects addressing evolving needs and strive for exceptional customer experiences. My goal is to leave a positive impact on the industry’s future, driving engagement and loyalty in this dynamic market.
In the last decade, placemaking in the Middle East has transformed the way we design and activate our retail shopping centres, shifting from single-used to mixed-used destinations and evolving from marketing to place branding and management. Retail is transforming globally to meet Gen Y and Gen Z’s demands for meaningful, authentic, and culturally rich experiences.
Since 2004, our pioneering vision for Dubai Creek set the template for the Middle East’s placemaking, blending retail, culture, social connection, and ecological awareness. Future shopping centre planning focuses on people, local pride, and meeting lifestyle needs, creating public spaces like piazzas and boulevards for socializing and celebrating. This mirrors the Middle East’s values of connection and community, evident in new developments. Incorporating local stories through art and design reflects the region’s authenticity, offering a globally iconic yet locally distinctive identity.
Placemaking is becoming a crucial competitive edge for developers. The future of shopping centres emphasizes smart, flexible, and inclusive design, integrating indoor and outdoor environments that celebrate local stories and culture. This shift towards hybrid spaces will create inviting, empowering, and socially inclusive destinations, becoming the “third place” where people connect, learn, and grow. The next decade offers the Middle East the opportunity to lead the world in retail placemaking from good to great to remarkable customer experiences.
David Macadam CEO Middle East Council of Shopping Centres & Retailers (MECS+R)
United Arab Emirates
Arriving in Dubai in April 2004 to begin work on Festival City retail was a reawakening for me. Twenty-five years running my own commercial real estate business in Vancouver, Canada, was my background in the industry.
Seeing and feeling the ‘can do’ attitude in Dubai was and remains motivational and inspiring. Early in 2006 the leadership and vision for Dubai shifted into high gear to further promote Dubai as a world-class destination for tourism, retail as a global destination and concentrated growth of Emirates Airline into the newly constructed Terminal 3 in 2008.
Blessed with the experiences gained through the years with hands-on leasing and development roles in the retail industry has enabled a truly inspiring career. AFGRE with Al Futtaim, Emaar Malls, Better Homes, JLL, Msheireb, Al Othaim Investments and ESAS has led to the direct involvement in excess of one hundred shopping centres of various shapes and sizes throughout the GCC, MENA region and beyond.
The greatest satisfaction in my 42+ year career in the retail industry has been through my association with The Middle East Council of Shopping Centres and Retailers.
Our strong, creative and talented team of ten industry professionals at the MECS+R have successfully achieved the near impossible. The steady growth of our ‘not for profit’ organization continues unabated. Through grit, determination and focus we have expanded the footprint of the organization beyond the MENA region to now encompass a member base from Türkiye through the GCC to Pakistan, India, West Asian Countries and parts of East Africa. We now have 1,100+ shopping centres represented in our organization.
Our role at MECS+R is to facilitate your business and to raise your personal and professional profile locally, regionally and globally.
We have achieved this success through asking one question: How can we help you?
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THE PEOPLE
Lina Abbas General Manager Tamdeen Group Kuwait
Landing in Kuwait in November 2004 felt like the beginning of an extraordinary journey. I was about to embark on a thrilling adventure with the Tamdeen Group, the titan of shopping centre development in Kuwait. Little did I know this venture would span over eight years, shaping not just my career, but my very essence.
Over two decades immersed in the shopping centres, retail sector, and previously FMCG business and being the MECS+R Regional Representative in Kuwait, allowed me to witness the evolving growth in this dynamic industry in the heart of the Middle East.
Each passing year was a chapter brimming with personal and professional triumphs. As I navigated the intricate landscape of business management, analytical prowess, and strategic acumen, I marvelled at the symbiotic dance between consumer behaviour, technological innovation, and market trends.
Beyond the boardrooms and bustling corridors of commerce, it was human connections that shaped my journey. From forging partnerships to cultivating friendships with colleagues and locals, each interaction left its mark on my story. As the years passed, I became not just a witness, but an active participant in the industry’s evolution—a tale of perseverance and passion woven through successes and setbacks alike.
Reflecting on those years, I’ve come to understand my journey wasn’t just about business—it was about forging a legacy of innovation and inspiration. Each chapter has transformed me into more than a professional, but a storyteller, weaving experiences, and insights into a narrative of sustainable success. As I embrace new adventures, I carry with me the invaluable lessons learned—a testament to perseverance, innovation, and the beauty of a well-lived story.
Mohamad El Sabawi Property Manager Al Bustan Commercial Complex Kuwait
My journey in the retail industry began during my high school and university days, working in Canadian shopping malls and strip centres in the 90s. Returning to the Middle East in 2004, I joined the Middle East Council of Shopping Centres in 2006, witnessing firsthand the rapid progression of the industry. With MECSC’s support, I found my place in this dynamic field, eager to contribute my skills.
Over the past two decades, I’ve witnessed the transformation of traditional souks into modern shopping centres across the GCC. Working with prominent developers in UAE, Kuwait, Qatar, Bahrain, and Oman, I’ve been involved in all stages of retail real estate projects, from inception to successful launch. Recognized for my dedication, I was selected as the first Middle Eastern recipient of the John T. Riordan Professional Education Scholarship in 2012, advancing my expertise through management courses in Belgium.
This led to obtaining elite certifications in shopping mall management, leasing, and marketing, solidifying my expertise as a Certified Shopping Center Manager (CSM), Certified Leasing Specialist (CLS), and Certified Marketing Director (CMD).
Despite significant progress, I believe the industry must continue adapting to technological advancements, social media influence, and the integration of Artificial Intelligence (AI) to ensure future success. SCAN TO KNOW MORE
Rafih Filli Founder & CEO FiLLi
United
Arab Emirates
Wajeb Abdallah Al Khoury Director
Investments & Property
United
Arab Emirates
I am Rafih Filli, a passionate entrepreneur from Kerala, India. I arrived in Dubai in 2003. In 2004, I took over my father’s cafeteria and made a simple yet impactful change by introducing a unique saffron-infused chai that I called “Filli Tea,” a nickname from my school days. This marked the birth of FiLLi Cafe.
The road to success wasn’t paved with saffron. Perfecting the tea blend and relying on solely on word-of-mouth promotion were initial hurdles. But I persevered. My gamble paid off. The Zafran Tea, a departure from the region’s coffee culture, captured hearts. I wasn’t just selling tea; I was creating a welcoming space for connections. FiLLi Cafe became a social hub, a testament to its impact on the MENA region.
From a single store in 2004, FiLLi has blossomed into a global brand with almost 100 cafes across the UAE and internationally. Our unique concept and dedication to quality have even earned us a mention at Harvard Business School. The pandemic brought challenges, forcing a shift to sustainable growth. Yet, we learned and adapted.
Today, FiLLi Cafe remains a UAE favourite, but our ambition is global. We continue to innovate, offering a premium yet affordable chai experience worldwide. My story is a delicious reminder that passion, hard work, and a great cup of chai can take you anywhere.
Twenty years ago, I embarked on a professional journey in the world of trade and investment, driven by passion and dedication. Reflecting on my career, I realise that joining the esteemed Lulu Group International is a significant milestone. Throughout this period, I encountered numerous challenges and obstacles. However, my unwavering belief that every problem has a solution and that there is always a pathway out of any crisis empowered me to navigate these challenges with steadfast determination and resilience. In my pursuit of inspiration, I found a profound role model in Mr. Yusuff Ali. His ambition, diligence, and visionary leadership were instrumental in transforming Lulu from a modest food distribution outlet into a global commercial empire. This experience has reinforced my conviction that setting clear goals and diligently working towards them can yield remarkable success, even amidst formidable challenges such as the COVID-19 pandemic. We succeeded in minimising losses, adapting to changes, and sustaining growth. Looking forward, e-commerce will significantly influence the future of the retail sector. This extensive journey has taught me that perseverance in achieving goals and maintaining a clear vision are essential to success.
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BUILDING RETAIL EMPIRES: A DECADE OF INNOVATION
In the first section, we explored the trailblazers whose vision and leadership laid the foundation for the Gulf’s retail evolution, sparking the growth of an entire industry. Now, we shift focus to the shopping centres and retail companies that became the cornerstones of this transformation. These institutions didn’t just drive commerce—they reshaped the region’s urban landscapes, becoming integral to its cultural and economic fabric. In this next segment, we highlight the companies that defined the retail landscape from 1994 to 2004—those that not only thrived in a rapidly changing environment but also set the stage for the future of shopping in the region. These are the stories of the giants whose impact still resonates today.
Early Innovators: Transforming the Retail Landscape
This foundational decade saw the rise of visionary entrepreneurs and businesses who recognized the shifting consumer dynamics and seized the opportunity to introduce innovative retail concepts. These pioneers played a crucial role in shaping the modern retail sector in the Gulf. They brought in the concept of hypermarkets, offering a vast selection of products under one roof, and developed large-scale retail projects that combined shopping with entertainment and leisure. The introduction of global brands further expanded consumer choices and raised the bar for local businesses. The success of these early ventures laid the groundwork for the continued growth and evolution of the retail industry in the region.
THE DAWN OF MALLS: PIONEERING RETAIL DESTINATIONS
SAUDI ARABIA
AL KHOBAR :
Al Rashid Mall Al Khobar
AL MADINAH : Al Majidi Residential and Commercial Center
JEDDAH :
Al Mahmal Shopping Center
Heraa Mall
MAKKAH : Al Shamil Center
Corniche Commercial Center
Darraja Center
Hijaz Mall Makkah
QASSIM : Al Othaim - Buraidah
Cenomi Al Nakheel Plaza
RIYADH : Al Faisaliah Centre
Al Mamlaka Mall
Al Olaya Public Complex
Al Othaim Al Murooj
Al Othaim Rabwa
Bawabat Al Senaya
Khurais Mall
Sahara Mall Riyadh
Sahara Plaza
Taiba Commercial Center
TAIF : Al-Obaikan Mall
SAUDI ARABIA
KUWAIT
AL ASIMAH : Salhia Commercial Complex
AL SALMIYA :
Zahra Complex Al Bustan Mall
AL SHARQ : Souq Sharq Waterfront
HAWALLI : Marina Mall Al Fanar Mall
KUWAIT : Al Kout
SAFAT : Al Fanar
Ajial Mall
Arraya Commercial Centre
Sharq Market Waterfront
KUWAIT
BAHRAIN
MANAMA : Al Alawi Complex
Al Aali Mall
Bahrain Commercial Complex
Dana Mall
Gosi Shopping Complex
Marina Mall
Moda Mall
Najibi Centre
Seef Mall - Seef District
Seef Mall - Isa Town
The Bahrain Mall
Yateem Centre
BAHRAIN
QATAR
QATAR
DOHA :
City Center Doha
Hyatt Plaza Shopping Mall
Landmark Shopping Mall
Royal Plaza
The Centre
The Mall Shopping Complex
OMAN
MUSCAT :
Al Araimi Complex
Al Khamis Plaza
Al Masa Mall
City Centre Muscat
Jawharat A’ Shatti
Markaz Al Bahja Shopping Mall
Ruwi Plaza
Sabco Centre
Zakher Mall
UAE
ABU DHABI :
Abu Dhabi Mall
Al Hosn Plaza
Al Jimi Mall
Al Muhairy Centre
Fotouh Al Khair Center
Liwa Centre
Makani Al Ain Mall
Marina Mall
Madinat Zayed Shopping Mall
Mina Center
Muroor Center
AJMAN : City Centre Ajman
DUBAI :
Al Bustan Centre
Al Ghurair Centre
Al Hanaa Centre
Al Khaleej Centre
Al Mulla Plaza
Bin Sougat Centre
BurJuman Mall
Century Mall Dubai
City Centre Deira
Dragon Mart 1
Dune Centre
Gold & Diamond Park
Grand Shopping Mall
Greens & Views Community
Hamarain Centre
Jumeirah Plaza
Lamcy Plaza
Marina Walk
Mazaya Centre
Mercato Shopping Mall
Palm Strip Shopping Mall
Reef Mall
Souk Madinat Jumeriah
The Village Mall
Town Centre Jumeirah
Twin Towers Shopping Mall
Wafi City
RAS AL KHAIMAH :
Manar Mall
SHARJAH :
City Centre Sharjah
Mega Mall
Sahara Centre
Sharjah Shopping Centre
Al Ghurair Centre
Dubai, UAE
As Dubai’s first shopping mall, Al Ghurair Centre has set the stage for the city’s vibrant retail experience since 1981. With its blend of stores, dining experiences, and entertainment options, it became a popular destination, especially for Deira residents, with over 270 stores offering fashion, home décor, accessories, jewellery, and local brands. The centre also features more than 50 dining options, including Denny’s, Din Tai Fung, and Zaatar w Zeit. In June 2023, Al Ghurair Centre launched GLITCH, a major indoor entertainment centre with over 30 attractions for all ages.
BurJuman Mall
Dubai, UAE
Since its establishment in 1991, BurJuman Mall has gracefully evolved, blending tradition with future aspirations. One of Dubai’s oldest malls, it now spans 75,741 m2, featuring over 200 stores, a cinema, family entertainment, a hypermarket, and diverse dining options. Strategically located at Sheikh Khalifa Bin Zayed and Khalid Al Waleed Streets, with a bustling metro junction, it attracts continuous foot traffic. BurJuman’s commitment to the community is evident in its transformation journey, diverse food court, the new B Hub, Food Pavilion and more, transforming it into a vibrant cultural centre where joy and connections thrive.
Wafi City Dubai, UAE
Wafi City, an architectural marvel in Dubai, has embodied sophistication and retail excellence since 1991. Known for its Egyptian-inspired design, the mall has become a premier destination, featuring luxury boutiques, flagship stores, and immersive experiences. Its iconic Pyramids complex offers international dining, Cleopatra’s spa, and Pharaoh’s gym. As Wafi Group celebrates its 50th anniversary, Wafi City remains a symbol of luxury and innovation, poised for further growth and expansion in Dubai’s dynamic retail landscape.
Heraa Mall Jeddah, KSA
Heraa Mall, named after an Arabic legend symbolizing the joy of discovery, opened in 1994 and is a premier shopping and recreation centre in Jeddah, Saudi Arabia. As one of the city’s top shopping destinations, it offers a wide range of well-known brands and a dedicated family recreation space. The mall introduced HERAALAND, an entertainment zone with video game arcades, a 9D VR cinema, and children’s play areas, making it a popular spot for family outings.
Al Rashid Mall - Khobar Al Khobar, KSA
Since its opening in 1995, Al Rashid Mall - Khobar, one of the Kingdom’s oldest retail hubs, has been a major destination in KSA’s retail landscape. Now, with a major renovation set to be completed by 2025, the mall is expanding and modernizing its space, elevating services to create a contemporary shopping experience. Home to brands like Cartier, Van Cleef & Arpels, and H&M, it’s ready to become the ultimate platform for international retailers entering the Eastern Province.
City Centre Deira Dubai, UAE
City Centre Deira, opened in November 1995 and redefined the concept of malls in the region. As the first large-scale, mixed-use shopping destination in the Middle East, it introduced a new level of one-stop shopping and entertainment. The mall features a variety of stores, Magic Planet, VOX Cinemas, and direct access to a 5-star hotel. A flagship of Majid Al Futtaim Properties, City Centre Deira remains one of the world’s most successful shopping malls.
Future look of Al Rashid Mall-Khobar
Seef Mall - Seef District Manama, Bahrain
Seef Mall has been the premier shopping hub and entertainment destination in the Kingdom of Bahrain since 1997. Still, it continues to attract many visitors from neighboring GCC countries through its diverse selection of international brands, variety of restaurants, and a wide range of entertainment facilities for adults and children to enjoy.
The Mall Shopping Complex Doha, Qatar
The Mall Shopping Complex, Qatar’s first shopping mall, was developed by Equinox in 1997 and became an instant success. Known for its warm ambiance, it offers wide range of stores catering to every family member. Despite the growth of other malls, The Mall remains beloved in Doha as “The Ultimate Family Destination,” providing diverse retail, dining, and entertainment options for nearly two decades.
Abu Dhabi Mall Abu Dhabi, UAE
Abu Dhabi Mall, which opened in 2001, continues to expand its range of high-end outlets, popular F&B concepts, and renowned fashion brands. Designed for the convenience of residents on the main island, it’s a daily, accessible shopping destination rather than a tourist spot. With a variety of local and international stores and stunning waterfront views, Abu Dhabi Mall is a premier shopping attraction in the city.
City Centre Muscat Muscat, Oman
City Centre Muscat, Oman’s premier lifestyle shopping destination, attracts millions of visitors each year. It hosts a wide range of international brands, including Carrefour, Home Centre, Marks & Spencer, Zara, and Sun & Sand Sports. The mall features a VOX Cinemas, Magic Planet, and numerous dining outlets. Since its opening in 2001, it has become a major hub for fashion and lifestyle in Oman, located on Sultan Qaboos Road in Seeb, and is owned by Majid Al Futtaim.
Marina Mall Abu Dhabi, UAE
Marina Mall, Abu Dhabi’s leading shopping destination, is a city landmark on the Corniche, offering stunning views and convenient access. Opened in 2001, it offers a diverse range of retail outlets, including designer brands, electronics, and a Mercedes-Benz showroom. The mall features various dining options, a bowling alley, a cinema, and a children’s entertainment area. As a city landmark, Marina Mall hosts events that attract the broader community.
Al Kout Mall Kuwait
Al Kout, Kuwait’s largest waterfront retail destination, opened in 2004 and offers a world-class mix of retail, lifestyle, dining, entertainment, and leisure experiences. It features six distinct attractions: Al Kout Mall, Souq Al Kout, Hyatt Regency Al Kout, Al Kout Marina, Al Kout Fisherman’s Wharf, and the Al Kout Seaside Promenade. With international brands, a restaurant precinct with panoramic sea views, a rooftop entertainment facility, performing fountains, and indoor-outdoor experiences, Al Kout stands as a premier retail and leisure destination for Kuwait and its neighboring countries.
Khimji Ramdas Group Oman
Founded in 1870, the company is a leading Omani conglomerate, representing global brands like Procter & Gamble, Rolex, and Kellogg’s. While primarily based in Oman, it has expanded operations into India and the UAE. Spanning sectors like consumer goods, logistics, and infrastructure, the company manages over 400 international and national brands, underscoring its vast industry influence.
Alshaya Group Kuwait
With roots dating back to 1890, Alshaya Group underwent a modern renaissance, introducing global brands to the Gulf market. During the 1990s and early 2000s, Alshaya played a pivotal role in diversifying retail offerings, bringing renowned names like Starbucks, H&M, The Body Shop, and Victoria’s Secret to the region.
Jashanmal Group UAE
Founded in 1919, Jashanmal Group is a prominent retailer with over 150 stores across the UAE, Kuwait, Bahrain, Oman, and India. Renowned for its diverse portfolio, including brands like Kipling, Reiss, and Clarks. Jashanmal has expanded its retail presence and distribution network to over 1,000 outlets. The group excels in integrating technology for an enhanced customer experience.
MAGRABi Retail Group KSA
Founded in 1927, MAGRABi has pioneered eyecare with milestones like the first corneal transplant in 1968. Since opening its first store in 1981 in KSA, MAGRABi has fused avant-garde style with state-of-the-art care, achieving international prominence across the Middle East, Africa, and Asia. With over 200 locations, it offers luxury fashion eyewear from brands like RayBan, Prada, Gucci, Burberry, and Cartier.
Alghanim Industries Kuwait
Since 1932, Alghanim Industries has grown into a Gulf powerhouse, expanding in the 1990s and 2000s. Operating across the Middle East, India, and SEA, it represents 500+ global brands in automotive, services and retail like Xcite Electronics, Safat Home, Costa Coffee, and Wendy’s Middle East. With 15,000+ employees, it has earned accolades including the ACCA Gold Approved Employer and more.
Ali Bin Ali Holding Qatar
Founded in 1945, Ali Bin Ali Holding has been a trusted partner for nearly eight decades, managing 400 brands across 18 business sectors with over 5,000 employees. It represents luxury names like Galeries Lafayette, Monoprix, Damiani, and Cartier, excelling in FMCG and real estate while driving innovation and sustainable growth.
Al Mana Group Qatar
Since 1951, Al Mana Group has shaped the Gulf’s retail landscape, operating over 300 outlets and representing major brands like Calvin Klein, Sephora, and Zara, along with prestigious luxury labels such as Balmain, Hermès, and Giorgio Armani. Their diverse range of operations underscores their significant and leadership in the industry.
Sharaf Group UAE
Founded in 1968 in the UAE, Sharaf Group is a diversified conglomerate with significant success in various sectors. One of its prominent brands, Sharaf DG, launched in 1998, has become a leading electronics retailer in the region. With extensive retail operations across the UAE and Bahrain, Sharaf Group continues to drive innovation and growth in the retail industry.
Dhamani UAE
Founded in 1969 in Jaipur, India, Dhamani Jewels expanded to Dubai in 2001. With 13 branches across the GCC, including locations in The Dubai Mall and Burj Al Arab, Dhamani is renowned for its exclusive “Dubai Cut” diamond. The brand exemplifies luxury and exceptional craftsmanship, solidifying its status in the region’s high-end jewelry market.
Landmark Group UAE
Founded in 1973 with a single store in Bahrain, Landmark Group rapidly expanded across the Gulf during the foundational decade. The group has grown into a leading retail and hospitality conglomerate. Over the years, the group has built a diverse portfolio of renowned brands including Max, Splash, and Babyshop, spanning the GCC, Middle East, India, Southeast Asia, and Africa. Today, with its main office based in Dubai, UAE, Landmark stands as a key omnichannel retailer in the GCC and India’s top home and fashion retailer.
Al Hokair Group KSA
Al Hokair Group, established in 1975 by Shk Abdulmohsin Alhokair, has been a leader in hospitality and entertainment for decades. With 92 entertainment centres and 35 hotels across KSA and the UAE, the group continues to expand, fostering global partnerships and driving tourism growth in the region. Some of their entertainment brands are Sparky’s, Al Hokair Time, Snowy Forest, Cocomelon and more.
Gulf Marketing Group UAE
Founded in 1977, GMG is a global well-being company specializing in retail, distribution, and manufacturing. It offers a diverse portfolio of international and home-grown brands across sports, everyday goods, health, beauty, and more. Notable brands include Sun & Sand Sports, Dropkick, and Nike. GMG is dedicated to innovation, superior customer experiences, and positive community impact.
Azadea Group UAE
Founded in 1978, Azadea Group launched its first UAE store in 1993 and now operates over 700 stores across 14 countries including GCC countries, Algeria, Egypt, Ivory Coast, Jordan, Cyprus, Ghana, Kenya and Lebanon. Partnering with global brands like Zara, Mango, Virgin Megastore, Gap, Adidas, Kiko Milano and KFC to name a few. Azadea significantly impacts the retail sector in the Middle East and Africa.
Al Tayer Group UAE
Founded in 1979, Al Tayer Group launched its retail journey with the Aati store in 1981. Today, it is one of the Middle East’s largest luxury retailers, showcasing high-end brands like Bulgari, Giorgio Armani, Emporio Armani, Bulgari, Coach, and Moschino. Through its retail arm, Al Tayer Insignia, the group operates nearly 200 stores across the GCC, cementing its market leadership.
Savola Group KSA
Founded in 1979 in Saudi Arabia, Savola Group started as a vegetable oil importer and expanded into sugar by 1994. It later diversified into retail by acquiring Azizia Panda United. Today, Savola oversees major brands like Panda, Almarai, and Herfy, solidifying its position as a leading regional investment group committed to customer needs and ethical principles.
Abdullah Al Othaim Markets KSA
Founded in 1980, Abdullah Al Othaim Markets, a leading retailer in KSA, stems from Saleh Al-Othaim Trading (est. 1956). They offer local and international brands like Nestlé, Unilever, Procter & Gamble, alongside private label products. The company partners globally, expands retail centres, and enhances supply chain efficiency with the “wholesale consumer” system.
Giordano Middle East UAE
Founded in 1981 in Hong Kong, Giordano International is a global leader in apparel. Since opening its first Middle East store in BurJuman Mall in 1993, it has grown to 250 stores across 10 MENA countries. As the first regional apparel retailer to win the Dubai Quality Appreciation Award, Giordano continues expanding, offering timeless quality and style.
The Sultan Center Kuwait
Founded in 1981 with Kuwait’s first self-service store in Shuwaikh, The Sultan Center has become a regional retail leader with over 70 stores across Kuwait, Oman, Jordan, and Bahrain. Celebrated for its unmatched quality and value, it provides a diverse range of products, including fresh produce and household goods, all under its prominent Sultan label brands.
Abu Issa Holding Qatar
Abu Issa Holding, based in Doha and founded in 1981, is a leading Middle Eastern conglomerate. Under Chairman Ashraf Abu Issa and Vice Chairman Nabil Abu Issa, it excels in retail and distribution, featuring brands like Blue Salon, Mosafer, and AIH Concept Shops. It controls over 50 companies and operates 200+ stores in the Middle East and GCC.
Union Coop UAE
Founded in 1982, Union Coop is Dubai’s largest consumer cooperative, with 27 hypermarkets, 8 Malls and Commercial Centres, and the innovative Coop Stores. Known for quality and affordability, it introduced the Union Coop Smart App, leading in ‘smart shopping.’ Key milestones include listing on the Dubai Financial Market.
Dubai Duty Free UAE
Founded in 1983, Dubai Duty Free has grown into one of the world’s largest travel retail operators. Initially starting with three outlets, it now boasts over 40,000 m 2 of retail space. Renowned for setting global standards in customer service and product variety, it serves millions of travellers annually and continues to lead in airport retailing.
Chalhoub Group UAE
For over six decades, Chalhoub Group has been a key player in the Middle East’s luxury market. In 1983, they opened the first Louis Vuitton boutique in Kuwait and relocated to Dubai in 1990. With over 450 international and ten owned brands, they excel in luxury, beauty, fashion, and more, recently expanding into watches, jewelry, eyewear, and NFTs.
Rivoli Group UAE
Founded in 1985 in Dubai, Rivoli began as a wholesale watch distributor. It expanded significantly, opening its first store in Al Ghurair Mall in 1991 and acquiring brands like Montblanc and Omega. By 2024, Rivoli boasts over 300 stores across the GCC, including Qatar, Oman, and Bahrain. Its portfolio includes over 100 prestigious brands like Vertu and Continental.
Liwa Trading UAE
Liwa Trading Enterprises, a subsidiary of Al Nasser Holdings since 1987, offers diverse careers in fashion, customer service, and retail management across 250+ GCC stores. Representing 20 brands, including La Senza, GANT, Aspinal of London, and DWELL, it excels in fashion and home decor, expanding with each store while understanding customer needs and delivering top-tier retail experiences.
Cenomi Retail KSA
Cenomi Retail was formed as Fawaz A. Alhokair & Co., in 1990 by Fawaz, Salman and Abdulmajeed Alhokair. The company has become the leading franchise retailer in KSA and the only listed business of its kind in the Middle East. Since the opening of its store in 1991, Cenomi Retail has grown to over 1,500 stores across 100 malls in 11 countries, featuring brands like Nike, Adidas, Zara, H&M and many more.
Bahrain Duty Free Bahrain
Founded in 1991, Bahrain Duty Free offers a premium shopping experience with top brands in perfumery, cosmetics, jewelry, fashion and more, and has transformed travel retail since its inception. Known for exclusive travel retail deals and an annual turnover of over $80 million, it has become a key player in global travel retail through quality and innovation.
IKEA UAE
IKEA entered the GCC in 1991 with its first store in the UAE, aligning with founder Ingvar Kamprad’s vision of affordable, stylish furniture. Celebrating 30 years in the region in 2021, IKEA has expanded to approximately 25 stores across major cities in Saudi Arabia, UAE, Qatar, Kuwait, Oman, and Bahrain, reflecting its enduring popularity and success in the GCC.
Carrefour Hypermarket UAE
In 1995, Majid Al Futtaim revolutionized retail by launching the first Carrefour hypermarket in the UAE. With exclusive rights in 30 countries across the Middle East, Africa, and Asia, Carrefour has grown rapidly. Today, it operates over 375 stores in 15 countries including UAE, KSA, Egypt, Jordan and Oman, serving more than 770,000 customers daily, leading the sector with innovative, customer-focused experiences.
Lulu Group International UAE
Founded by Yusuff Ali M.A. in 1995, Lulu Hypermarket has transformed retail in GCC by offering a one-stop shopping destination with a wide range of products at competitive prices. Over the years, it has modernized the retail landscape and rapidly expanded. Today, Lulu operates over 270 stores across the GCC, leading the market with innovation and customer focus.
Apparel Group UAE
Established in 1996, Apparel Group is a leading fashion and lifestyle retail conglomerate with over 2,300 stores and 85 brands in 14 countries. Notable brands include Nine West, Aldo, Tommy Hilfiger, Bath & Body Works, Tim Hortons, and Nando’s. Based in Dubai, it has expanded across the GCC and beyond, excelling in innovation and omni-channel retail experience.
BFL Group UAE
Founded in 1996 by Toufic Kreidieh and Yasser Beydoun, BFL Group, based in Dubai, revolutionized retail with “Brands for Less.” With 100+ stores in Europe and the Middle East, featuring brands like Tchibo and Mumuso, BFL offers up to 80% off designer items and now expanding globally through e-commerce, delivering unparalleled value worldwide.
Marina Retail Corporation UAE
Founded in 1997 by three visionary brothers, Marina Home started as a concept in Dubai and has since evolved into a leading premium home fashion brand. Known for its creativity and innovation, Marina Home operates large-format showrooms across the Middle East, North Africa, and the SubContinent. Its striking locations in major malls and high-street areas make it a household name in the UAE.
Business Trading Company (BTC) Qatar
Founded in 1997, Business Trading Company (BTC) has transformed Qatar’s retail landscape with shopping malls, hospitality, and residential projects. BTC partners with international franchises and develops its own retail businesses, both franchise and home-grown brands in fashion, cosmetics, and food. They represent major names like Calvin Klein, Sephora, and Zara, Matalan, Miniso, Balabala and Superdry leveraging AI to enhance customer experiences in the GCC.
Marks & Spencer UAE
Since establishing the franchise in the GCC in 1998, Al-Futtaim has expanded Marks & Spencer’s presence to 88 stores across MENA, Saudi Arabia, and Asia. The partnership began with the first store in Deira, Dubai, and has grown to 16 stores in the UAE alone. Marks & Spencer continues to thrive, offering high-quality clothing, beauty, home products, and food.
Mubarak & Brothers Investments (MBI) UAE
Mubarak & Brothers Investments-MBI, founded in 2003 by H.E Saeed Abdul Jalil Al Faheem, is a leading Abu Dhabi investment company with interests in Real Estate, Retail, F&B, Education, and Engineering. The Company has carved a niche for itself in these sectors, owning Deerfields Mall, housing major brands, and contributing significantly to Abu Dhabi’s and the UAE’s development.
Al Othaim Leisure KSA
Founded in Saudi Arabia in 2008, Al Othaim Leisure specializes in Family Entertainment Centres (FECs). The company operates a variety of recreational venues designed to offer engaging and enjoyable experiences for families and children. With brands like Fabyland, Snow City, and Action Zone, Al Othaim Leisure is a leading player in creating vibrant leisure environments across the region.
These trailblazers introduced innovative retail concepts that redefined consumer expectations and left a lasting legacy on Gulf retail. Their vision and commitment to excellence continue to shape the region’s retail landscape. Sindbad’s Wonderland, a cherished destination at Al Ghurair Centre, created unforgettable childhood memories. Together, these pioneers cemented the UAE’s status as a global retail hub.
Retail Renaissance: Global Influences and Local Transformations in the Gulf
The influx of global brands into the Gulf market catalysed a transformation in consumer preferences and expectations. As international retailers set up shop in malls across the region, consumers gained access to a wider array of products and experiences. This influx not only elevated the quality of offerings but also spurred competition among local businesses, driving improvements in service and pricing. Events like the Dubai Shopping Festival (DSF) and Dubai Summer Surprises (DSS) further amplified consumer spending, fostering a culture of retail tourism and seasonal shopping extravaganzas. These initiatives not only attracted tourists but also encouraged locals to indulge in retail therapy, thus shaping emerging consumer trends.
In conclusion, the period from 1994 to 2004 laid the foundation for the Gulf’s modern retail landscape, characterised by the establishment of landmark malls, the emergence of visionary entrepreneurs, and the influence of global consumer trends. This decade set the stage for further evolution and expansion, paving the way for the dynamic retail sector that would define the Gulf in the years to come.
Sahara Centre-Sharjah, UAE
THE RISE OF MEGA MALLS: A NEW ERA OF RETAIL
Simon Lindsey Managing Director GRMC Advisory Services
Subodh Panangatt Head of Operations GRMC Advisory Services
The period from 2005 to 2014 witnessed an unprecedented expansion of the retail sector in the GCC, marked by the emergence of mega malls. These colossal structures, exceeding 100,000 square meters of leasable space, redefined the shopping experience by offering a diverse range of anchor stores, entertainment options, and dining experiences. This shift from traditional souks to expansive shopping centres catered to the evolving preferences of a growing population, who sought spacious, car-friendly environments that combined shopping with leisure and entertainment. The number of mega malls in the region surged, with Dubai leading the way, attracting millions of visitors annually. The popularity of these malls, driven by both tourism and a growing preference for modern retail experiences, solidified the GCC’s position as a global shopping destination.
The Avenues - Kuwait City, Kuwait
Legacy Builders: How Mega Malls Redefined Retail?
Following the rise of mega malls, the stories of visionary leaders and key players who fueled this transformative period became an integral part of the retail evolution. Their innovative approaches not only shaped the architectural grandeur of these expansive shopping hubs but also brought about a new wave of consumer engagement. From developers who pioneered new concepts to retailers who introduced global brands to the region, these individuals navigated shifting market dynamics, adapting to the rapid pace of urbanization and the increasing demand for luxury and convenience. Their combined efforts drove the success of the mega mall era, creating lasting legacies in the retail landscape.
DECADE 2: 2005 - 2014
Witness the rise of mega malls, shifting retail dynamics, and global luxury influences. Discover the faces behind this era’s success and their impactful stories. This decade transformed Gulf retail, bringing growth and innovation. Dive into the tales of visionaries who created world-class destinations and set new standards in excellence.
THE PEOPLE
Ahmad Mujallid
Marcom GM
Talaat Moustafa Group Kingdom of Saudi Arabia
Anoop Gopal
Business Head/CEO
Landmark Group (Oasis Mall) United Arab Emirates
As a retail and real estate professional in Saudi Arabia, my two-decade journey has been transformative. I’ve witnessed the shift from traditional souks to modern malls, and it’s been a thrilling evolution to be part of. My passion for commerce began in 2005, leading me through roles at Hyper Panda, Kinan International Real Estate Development Company, Azad Properties and now at Talaat Moustafa Group (TMG) Saudi Real Estate Company.
I’ve celebrated many milestones in my career, from setting sales records to launching marketing campaigns that have captivated shoppers across the kingdom. A standout moment was the inauguration of Souq7, a landmark project in Azad’s history that highlighted the immense potential of Saudi Arabia’s retail sector. My work has also led to over 22 recognition awards for the company and its properties.
Of course, my journey has not been without its challenges. I’ve faced obstacles at every turn, from navigating the complexities of real estate to adapting to the rapidly changing digital landscape. However, through perseverance and innovation, I’ve grown stronger. Notably, during the COVID crisis, we successfully transitioned our services from conventional to digital, overcoming unprecedented obstacles at Azad.
As Marketing Director at Azad Properties, I focused on elevating Saudi Arabia’s retail sector. With extensive experience and unwavering passion, I am dedicated to shaping the future of retail in the kingdom, ensuring the legacy of Saudi Arabia’s retail pioneers endures for generations to come.
Experienced retail and shopping mall industry professional with over 18+ years of experience in the Middle East and India. Currently heading the Oasis Malls vertical across the GCC (8 shopping malls), part of Landmark Group; one of the largest retailers in the Middle East and India.
I started my career in the Shopping Mall Industry with Line Investments & Property LLC (Part of Lulu Group). Further work for the retail side of the business as Real Estate Development Head for Apparel Group and Americana. Also, was fortunate to work as Director of Leasing for Nakheel.
During my career in LIP, I had the opportunity to manage and lease Mushrif Mall, Abu Dhabi, which was a mall that had a section of Fish Market. The Process of leasing such a project was unique; where you had to explain to tenants and brands how the fish market is totally disconnected from the mall, although they shared the same parking. Managed to successfully lease and open the Mall in 2011.
I am fortunate to see Dubai serve as a global case study in mall evolution, from BurJuman to the innovative Dubai Hills Mall. Malls have transformed into lifestyle hubs, integrating co-working spaces, and unique concepts like food halls. Additionally, the UAE’s retail landscape boasts 90% of global brands, propelling Dubai into the top five destinations for retail investment. Notably, this evolution has nurtured the growth of homegrown brands like MAX, Centrepoint, Lulu, and Bateel, elevating them to international acclaim.
Banu Macadam Founder / CEO Macadam Associates Türkiye
Dubai - a beacon of luxury, innovation, and boundless ambition. For over twenty years, it’s been my home, workplace, and the epicenter of a dynamic retail industry that never sleeps. It’s been a whirlwind ride, one that’s constantly kept me on my toes and overflowing with lessons learned.
What sets Dubai apart is its lightning-fast adaptation to change. New trends are embraced eagerly, downturns are met with resilience, and the retail landscape evolves at breakneck speed, setting global benchmarks along the way. In this environment, stagnation is not an option; staying ahead is the only way forward.
The thrill of being at the forefront, experiencing the global impact on a daily basis, is unparalleled. Whether it’s navigating financial crises or responding to shifts in consumer behavior, every challenge is an opportunity for growth.
But beyond the fast pace lies the real reward: the impact we create. We don’t just build shopping centres; we create spaces where families bond, friends gather, and memories are made. The joy of seeing people’s faces light up as they experience our creations is what drives us forward.
Of course, the journey is not without its obstacles. Developing these spaces requires meticulous planning and execution. Yet, seeing our visions come to life and witnessing the positive impact on countless lives makes every struggle worthwhile.
Dubai’s retail landscape is a vibrant tapestry of cultures and experiences. Each new development pushes the boundaries of innovation, catering to a diverse demographic with a blend of everyday essentials and indulgent luxuries.
At its core, Dubai’s retail sector is a testament to human ingenuity and resilience. It’s a story of relentless adaptation, innovation, and the creation of spaces that enrich lives—a story I’m proud to be a part of.
SCAN TO KNOW MORE
THE PEOPLE
Ben Shearer Senior Vice President - Retail Property Alshaya Group United Arab Emirates
Cem Eric CEO ESAS Properties Türkiye
In 2005, while working in Beijing, China, I heard an intriguing comment from a friend: that around 30% of the world’s cranes were in Dubai. This statistic sparked my imagination, particularly as a property professional.
That same year, I joined Alshaya Group as a Senior Acquisition Manager in Dubai, coinciding with a time of significant development in the Middle East. Projects like the newly opened Mall of Emirates and the bustling Dubai Mall construction site, illuminated by cranes at night, resembled a scene from “War of the Worlds.”
Attending the Middle East Council of Shopping Centres conferences exposed me to future retail and master plan developments, shaping the region’s retail landscape. Nearly two decades later, it’s rewarding to see many of these projects come to fruition and Alshaya’s contribution to this growth.
In 2005, Alshaya operated approximately 600 stores across 9 countries. Today, we operate 4,000 stores in 16 countries. These achievements wouldn’t have been possible without our leadership team’s guidance and trust, which also enabled me to progress to the role of Senior Vice President – Property. I am extremely proud to be part of such incredible growth which is due to the great vision of our Chairman, Mohammed Alshaya, and the dedication and passion of the entire Alshaya team.
A key factor in our success is the rare, long tenure of the dedicated Alshaya Property team and the wider Alshaya community. This stability has allowed us to build strong foundations, grow our knowledge, and provide the best service and solutions possible.
Türkiye’s modern shopping malls have a 30-year history, and I’m thrilled to have been part of this evolution in the retail industry.
My journey began in the mid-2000s, introducing global brands like Harvey Nichols, Tommy Hilfiger, Camper, Accessorize, and Sephora to the Turkish market. Over time, we expanded rapidly, rolling out over 200 stores across Türkiye and neighbouring regions like Russia, CIS, and Eastern Europe.
In the 2010s, I led the transformation of Kanyon, an iconic multi-use development, just a few years after its 2006 opening. Today, it remains one of the most vibrant lifestyle centres in our region, with its amazing architectural and concept.
Since 2020, as CEO of Esas Properties, I’ve been working with an incredible team to shape the future of commercial real estate in Türkiye, with a focus on sustainability. Esas is one of the most successful real estate development and asset management companies in the region, adding significant value to projects in Türkiye and neighbouring countries.
I’ve had numerous opportunities to explore business collaborations with GCC partners during the Shopping Centre & Retail Industry Boom (2005-2014). The shared vision, cultural alignment, and growth potential were truly remarkable. MECS+R provided an excellent platform for networking and dealmaking, and I was honored to participate as a panel speaker and lecturer at their Retail Congress and Schools at various occasions.
Looking ahead, I’m excited about the opportunities for collaboration in Türkiye and the Gulf region, where Esas plans to play a major role in the industry’s evolution.
David Robinson Executive Director - Retail Development Diriyah Company Kingdom of Saudi Arabia
Mohamed Abdellatif Lotfy Founder & CEO
Motoon Property Management Egypt
My career, spanning almost three decades and crossing four continents, has been dedicated to strategic business planning, asset management, and development of projects that enhance both corporate objectives and community experiences.
I’ve been fortunate to have played key roles in numerous projects throughout the UAE, including the opening of Dubai Mall in 2008, a redevelopment of Deira City Centre in 2006/07, and the expansion of Dubai Festival City Mall in 2015.
Most recently, as the former CEO of Al Maryah Retail Company, I was privileged to lead the expansion and development of Abu Dhabi’s premier shopping destination, The Galleria, and achieve unparalleled success, culminating in an exceptional year of record sales, footfall, and increased asset valuation in 2023.
My passion for revolutionizing guest experiences has been a cornerstone of my leadership. I’ve guided significant transitions and driven growth despite economic challenges for a diverse range of destinations, and I’m proud to have contributed to reimagining retail spaces to meet the evolving needs of our communities.
My vision has always been to lead in innovation and guest experience, championing the importance of a diverse and inclusive sector that can drive the future of retail and real estate, creating lasting impacts that enrich our communities and the industry.
I’ve always prioritized fostering a culture of innovation, collaboration, and continuous improvement. With a strong focus on developing inclusive and dynamic teams, I remain committed to nurturing an environment where everyone can thrive, benefiting the team, the business, the destination, and the guests alike.
My journey in retail real estate began in 1992, diving into a dynamic world that saw me through various roles such as Shopping Mall Manager, Retail Property Manager, Business Consultant, Executive Director, and Managing Director. These roles allowed me to integrate traditional markets with modern retail experiences.
Starting in retail and hospitality, I laid the groundwork for my future. As an entrepreneur, managing a café sharpened my business acumen and leadership skills. Working in Egypt, Saudi Arabia, Kuwait, and other MENA countries enriched my expertise, especially in managing diverse projects and navigating market dynamics.
My career path led to collaborations with esteemed names like Hilton, Talaat Moustafa Group, Dar Al-Arkan, Al-Othaim, Mudon Ahlia, and M.H. Alshaya, providing valuable industry insights. Today, as founder and CEO of Motoon Property Management in Egypt, I lead with a vision to innovate and excel in retail real estate management, creating exceptional consumer experiences.
I’ve witnessed the retail real estate industry evolve from traditional souks to modern malls and regional centres, reflecting a significant shift in consumer behaviours and retail trends. Joining ICSC and MECSC in 2005 was a pivotal milestone. These organizations helped elevate my skills and recognize me as an expert, earning designations like Certified Retail Property Executive (CRX), Certified Shopping Centre Manager (CSM), and Certified Leasing Specialist (CLS).
Looking ahead, I am committed to mentoring future professionals and driving industry innovation. I’m grateful to everyone who has supported my journey, contributing to my growth and success in this dynamic field. SCAN TO KNOW MORE
THE PEOPLE
Omar Khoory
Deputy CEO Investment Corporation Dubai (ICD)
Ithra Dubai
United
Arab Emirates
Rebecca Arnold Deputy CEO and General Manager Granada Mall
Kingdom
of Saudi Arabia
Witnessing the transformation from traditional souks to modern malls fills me with immense pride and nostalgia. Souks, with their vibrant bazaars and intricate alleys such as the Dubai Gold Souk, have been the cornerstone of our rich trading legacy.
His Highness Sheikh Mohammed’s progressive vision for Dubai has shaped the Emirate into a city that defies conventional limitations. The transformation has been driven by ambitious urban development projects aimed at creating world-class living environments. Early developments like Palm Jumeirah set the stage for luxury living, with iconic landmarks such as Atlantis Hotel and most recently the award-winning Atlantis Royal attracting global attention.
In the years that followed, Dubai’s approach to retail has become much more diverse. Projects like Palm West Beach and the Palm Tower, Palm Jumeirah focused on creating lifestyle destinations that blend retail, residential, hospitality, F&B and entertainment effortlessly. These developments emphasize a holistic lifestyle, catering to both residents and tourists with a mix of leisure activities, dining and cultural experiences.
These precincts combine modern design with a sense of place, offering unique experiences that resonate with Dubai’s multicultural population which is now more diverse than ever before.
The spirit of the souks lives on as lifestyle destinations, preserving the essence of Emirati culture whilst embracing the future and welcoming tourists to engage in this world-class offering. This journey exemplifies our resilience, adaptability and unwavering commitment to excellence.
Representing the first themed shopping mall in the Middle East as the Marketing and Leasing Manager, changed the trajectory of my career. Now as a General Manager and Deputy CEO, I have been setting up and Managing Malls in the UAE, the Kingdom of Bahrain and KSA for more than 20 years. The work has been challenging and exciting, allowing me to meet the principles of leading brands whilst representing the businesses of well-known property developers and business families in the Middle East. Relationships and integrity are integral, providing me with lifelong connections all over the world. Equally, I have had the rewarding experience mentoring many aspiring young talented people eager to pursue their own professional paths.
I have been at the helm of new mall developments and redevelopments, the launch of international brands, novel services, and entertainment concepts that have changed the landscape of the industry in the Middle East Region. The constant evolution of shopping malls in the Middle East has pushed the retail boundaries to another level. I have witnessed an evolution that challenged the status quo, rivalled only by the entrepreneurial spirit in the community forging the creation of exciting home-grown brands and concepts offering a unique appeal amongst the array of well-known international brands that lure overseas visitors for a sensational experience.
The industry is very much alive in the Middle East, essential not only for the economy but one that forms an integral part of the community and creation of new communities.
Yasser Al Kaltham
Chief
Executive Officer
Al Rashid Mall - Al Khobar
Chief Operating Officer
Danah Real Estate Kingdom of Saudi Arabia
Claudia Kassab Tarazi Founder Retail Consulting Group
Lebanon
As a proud Saudi national, mine is a twenty-year journey of personal growth and exponential learning, which undoubtedly continues to this day. Starting at Mall of Dhahran, Arabian Centre’s first flagship mall, as part of the team guiding it through to maturity and arguably the largest and most successful retail property in Saudi Arabia was incredible. As the Regional Director at Arabian Centres Real Estate, I had the privilege of being at the heart of the senior management team, contributing to the company’s rapid growth up until 2020. This was just before the company rebranded as Cenomi Centers. Upon my departure, I was determined to join an organization with scale and ambition, one that continually embraces change and innovation, allowing me to leverage my diverse skill set.
My new role as Chief Executive Officer for Al Rashid Mall-Al Khobar & Chief Commercial Officer Danah Real Estate, allows me to focus my energies on developing best-in-class processes & governance, whilst growing a team of motivated, ethical, and skilled individuals of all backgrounds, unified in the aim of re-imagining Al Rashid Mall, which is undergoing its third evolution after 28 years of operating and growing the Danah Real Estate portfolio.
Whilst managing this diverse portfolio of assets in multiple classes, Al Rashid Mall remains my core focus, delivering a $200 M refurbishment, set to materialize in early 2025 – as a contemporary multi-faceted retail and leisure destination, at the heart of Al Rashid District in Al Khobar.
I am a shopping centre specialist and the Founder of Retail Consulting Group with over 20 years of design and retail experience and deep knowledge of the consumer and retail landscape in the MENA region. I have been a member of MECSC for 15 years!
My core expertise is retail design and technical advisory starting at the concept design stage assisting closely with the design consultant, through to the retail architectural design development phases, the technical assistance, the fit-out management, and the retail operation.
I hold a Master’s degree in Interior Architecture, which helped me in the professional design and technical aspects of my career. As a silver member of MECSC, I remained connected with the retail industry community and I have developed strong relationships with major players in the industry including developers, retail groups, and many specialty consultants in the field.
Retail advisory is a niche and selective market that was not previously perceived as a core. If wisely practiced, it significantly shapes a project and contributes to its uniqueness and success. It is also a fun business, full of adventure, excitement, and learning with opportunities to meet distinguished and talented people.
Some of the best educational moments of my career have included workshops with luxury brands working on accommodating their ‘specifics’ without compromising the project.
THE PEOPLE
Gary Burrows CEO and Founder ACR Partners
United Arab Emirates
Ghaith Shocair CEO Saif Al Ghurair Real Estate
United
Arab Emirates
In the two decades since 2006 when I first worked in the UAE, I have witnessed some amazing and historic times. This includes the building of the Burj Khalifa, the opening of the Grand Mosque, Dubai, and Yas Mall. Whilst we have seen conflict in Afghanistan, rebels in Yemen and rumbling tension with Iran, I never thought I would see a global pandemic or war in Europe. My takeout from these markers of history is that whatever happens regionally, or globally, the UAE remains a haven of peace and stability.
In reality, whenever instability and conflicts happen globally, people look to the UAE due to the stability of its economy, strong and effective leadership, safety and security. We can see what happened in Europe recently, with the positive effect it had on the UAE and wider GCC, as Europeans move away from conflict and the resulting damage to businesses and the economy. The same is true of any global crisis, where people look for a safe place to relocate families and businesses. I have heard the UAE being called the Switzerland of the Middle East, without the taxes of course.
The reason for highlighting positive milestones such as the launch of iconic malls and properties, balanced with challenges, war and pestilence, is that whatever happens, the UAE continues its steady path of development, construction, growth, and prosperity for its people. I say for its people because I consider it home to my family and me. Our malls are unique social, cultural and community centres, where 200 nationalities rub shoulders with celebrities and royalty. The UAE is indeed a melting pot of all creeds, cultures, and ethnicities, where we can all live in harmony and prosper within a common thread of respect and unity.
Most of my career has been with multinationals or large regional companies. Since returning to the region in 2006 I have been involved in retail, hospitality and mixed-use real estate at Kingdom Hotel Investments, Majid Al Futtaim Properties and Shopping Malls, and most recently at Saif Al Ghurair Real Estate. I am also the principal behind Theorema Partners, a boutique advisory firm.
My transition from financial leadership to CEO roles was evolutionary through acquired experiences, relationships and skills. I use these to craft and articulate impactful strategies that are delivered through people, capital and tools. As CFO and later CEO of MAF Properties and Shopping Malls, we strengthened and grew the regions’ largest retail developer and operator through a strategy of protecting market leadership, growing through new markets and enhancing operating capability. About US$3 billion was invested in 7 greenfield retail developments that included Mall of Egypt and Mall of Oman. New tools and disciplines were also delivered to enable the strategy and transform operating culture such as new design standards, investment protocols, ERM, ERP, pricing architecture, CX, marketing and loyalty programs, key accounts management, and employee engagement.
In addition to advising on transformation and development, I have been leading Al Ghurair Real Estate on its journey of transformation, improving asset performance and NAV and defining its future growth platforms and strategy. An example of this is the ongoing and successful redevelopment and repositioning of BurJuman Mall.
I hope my journey inspires young professionals to grow their experience and careers in the exciting and ever-evolving retail landscape.
Kamel Shaban CEO KS Consultancy
United Arab Emirates
Kristina Luck
Leasing Director - Luxury
Majid Al Futtaim
United Arab Emirates
I completed my finance degree from the University of Jordan in 2006, not knowing it would lead me through a transformative journey in the GCC retail landscape. After graduation, I joined my family’s retail business, gaining experience across accounts, marketing, human resources, purchasing, logistics, and sales. Each role I undertook, formed a comprehensive picture of running a successful retail operation. This hands-on approach helped expand our company to 30 branches across the GCC.
2017 marked a significant milestone in my career. I was honoured to be named Retail Professional of the Year, inspiring me to found Capacita, an online distribution company later sold to a Saudi investment firm. In 2018, I ventured into outlet stores, establishing a brand called Solo.
In 2020, I was elected Vice President of the Board for the Middle East Council of Shopping Centres & Retailers (MECS+R) for two years. I had the privilege of working alongside industry leaders and contributing to the region’s retail sector development.
Fast forward to 2021, I founded KS Consultancy to assist international companies from countries like Russia, Türkiye, and South Korea in expanding their operations in the GCC. My consultancy helps clients develop strategic expansion plans, identify opportunities, and establish a strong regional presence.
Each step of my journey has been a blend of challenges and triumphs, learning and growth. My story is not just about business success but resilience, innovation, and the relentless pursuit of excellence.
In 2006, I transitioned from New York to Dubai, joining the Al Futtaim Group Real Estate leasing team to embark on the pre-leasing of Dubai Festival City. This marked the beginning of my significant contributions to the dynamic and evolving MENA retail landscape. Over four years, I played a pivotal role in the success of Dubai Festival City and Cairo Festival City, laying the groundwork for future achievements.
Over the past 18 years, I have been privileged to work with some of the region’s most prominent developers, including Aldar, Meydan, Emaar, and particularly Majid Al Futtaim, where I have spent over a decade. My involvement in Majid Al Futtaim’s MOE Evolution 2015 project, a strategic redevelopment of Mall of the Emirates, was a career highlight, ensuring the mall’s continued prominence in the market. The various phases of industry expansion, economic downturns, and global challenges have all enriched my experience and deepened my commitment to the retail landscape.
Currently, I oversee luxury leasing across Majid Al Futtaim’s extensive shopping mall portfolio. I have observed the remarkable expansion of the luxury sector in the region and have actively collaborated with our luxury retail partners. My focus has been on enhancing Majid Al Futtaim’s luxury offerings and establishing robust, long-term partnerships. These efforts have been instrumental in significantly elevating the luxury shopping experience for our customers.
Throughout my career, I have forged invaluable relationships within the industry. These relationships have not only supported my professional growth but have also been instrumental in achieving shared successes. I cherish these connections and am committed to nurturing them as I continue to influence the industry’s development and mentor the next generation of retail professionals.
THE PEOPLE
Manish Dhamani CEO Dhamani 1969
United Arab Emirates
Marta Bural Partner Revo
United Arab Emirates
With over 25 years in the diamond jewellery industry, my journey has been fuelled by a passion for gemstones and a commitment to excellence. Beginning of my journey, I immersed myself in sourcing, grading, and crafting exquisite jewellery, gaining a deep understanding of every facet of the business.
Working closely with the Dhamani family, I developed a reputation for my keen eye for detail and dedication to quality. Becoming the CEO of Dhamani 1969 was a dream come true, providing an incredible opportunity to lead a brand synonymous with luxury and elegance. My vision was to elevate the brand, establishing it as a premium name in the retail jewellery market.
Through strategic initiatives, innovative designs, and a steadfast commitment to quality, I guided Dhamani 1969 to new heights. Embracing new techniques while honouring our heritage allowed us to create unique, timeless pieces of jewellery. Quality remained paramount, ensuring every creation met the highest standards of craftsmanship.
Reflecting on my journey, I feel immense pride and gratitude. The challenges faced only strengthened my resolve. As I look forward, my focus remains on steering Dhamani 1969 towards a future where it continues to shine brightly as a beacon of luxury and innovation.
When I moved to the UAE in 2000, I never expected my career will be such an exciting journey. Today, I feel so grateful to be part of the remarkable transformation from traditional souks to modern retail destinations, reflecting the country’s rapid economic development and global aspirations.
Between 2012-2017, I was fortunate to work for a leading Dubai-based development company, Meraas, that has played a pivotal role in reshaping the retail sector. In my capacity as head of retail leasing along with my team, we have delivered several notable projects such as: Citywalk, Boxpark, The Beach, La Mer and Dubai Parks. We have introduced innovative international and homegrown concepts blending retail, dining, and entertainment for the first time in urban settings. In these developments, we have created unique retail spaces that appeal to both residents and tourists, fostering a sense of community and cultural diversity. Meraas’ retail projects contributed to Dubai evolving narrative by opening doors to many entrepreneurs who were eager to create or bring new concepts to the region’s retail brands, seamlessly integrating traditional charm with contemporary luxury.
In 2017, along with Kareem Attiyat, we founded Revo, a real estate advisory firm based in Dubai. Fast forward we got a chance to be involved in creating Muvi Cinema concept for Sultan Al Hokair (the only fully home-grown cinema concept in KSA). The launch of the Muvi Cinemas marks a significant milestone in the retail/entertainment landscape of Saudi Arabia. This collaboration reflects Saudi Arabia’s commitment to embracing innovation and providing consumers with a forward-looking, dynamic retail environment (currently successfully operating 22 locations across the kingdom). What have I learned? To be bold, creative, persistent, open minded and a believer that the sky is the limit in retail.
Omar Nigm Former CEO of Mudon Real Estate Kuwait
Pierre Cassimatis Vice President Retail
International
Business Development
Majid Al Futtaim
Retail
United Arab Emirates
Since I was young, I’ve had a dream of becoming an architect. This dream led me to the Faculty of Engineering at Cairo University, where I graduated in 2000. After graduation, I moved to Kuwait due to limitations in the business climate in Egypt at that time. In Kuwait, I joined a construction company that helped me develop my design and creativity skills. However, my career took a significant turn when I joined the Kuwait Municipality, working in a department responsible for licensing special buildings. This role provided me with invaluable learning experiences, exposing me to a variety of real estate projects and innovative designs.
After three years, I joined Mudon, where my journey in the real estate field truly began. My experience during the 2008 financial crisis was pivotal; we converted our assets into income-generating properties, transitioning Mudon into a holding company. As the former CEO of Mudon, we have bridged the gap between landlords and service providers, delivering turnkey solutions and maintaining an impeccable record of no losses and continuous project growth for 14 years.
I believe AI will play a big part in our projects and aid us in achieving our goals at revolutionizing shopping centres developments. Nonetheless, the human touch will forever remain essential to our line of business where human cultures and behaviours are in a continuous change and development, thereby assuring a constant unique and exceptional experience.
Freshly arrived in the UAE in January 2006, after a long international career of 16 years with Carrefour, I discovered the Dubai miracle through the opening of the Mall of the Emirates.
Under the unique vision of the owner, Mr. Majid Al Futtaim, and his ambition to build the international stellar reputation of his Group through his preferred franchise banner of Carrefour, I had the chance to develop successfully more than 500 stores building strong retail experiences with local business leaders in more than 20 countries.
The presence of Carrefour stores in major “state-of-the-art” Malls in the UAE became a reference and a model of modern shopping experience to export to major real estate developments in the GCC, Egypt and the Middle East, Southeast Asia , Central Asia and East Africa completing successfully the omni-channel trends of the customers.
So proud to be in Dubai and to participate humbly in the Retail boom of the Country reflecting our UAE success story to major countries of the world.
THE PEOPLE
Tom Miles Commercial Real Estate Manager
Dolphin Real Estate Investment and Development
United States of America
It was the best of times. Recruited from the Caruso company in Los Angeles, I became the GM of Dubai Festival City. Dubai was the envy of the world, building bigger, better, taller, and faster. Our opening in 2006 faced numerous delays due to shortages and construction issues. When we finally opened in March 2007, the mall was a ghost town, with only 17 per cent of the stores occupied and no hotels or marina.
We needed a plan. One of the DFC staff suggested hosting the X Games, creating a venue for the first competitive X Games in the Middle East in a vacant overflow car park. We made calls, planned meticulously, and pulled it off. The three-day event attracted 25,000 people. With my background in entertainment retail from my time in California with The Grove and Santana Row, the X Games were a massive success.
We immediately reached out to event promoters and scheduled concerts with Carlos Santana and then, Celine Dion. Suddenly, all our tenants who had been busy elsewhere focused on opening at DFC. Within six months, we increased our open GLA by 50%. As the list of performances grew, our team improved in managing parking, crowd control, security, and other elements of hosting major events for 10,000 to 25,000 people.
We booked dog shows, bike weeks, literature festivals, and more.
By 2010, DFC had become the envy of Dubai Mall World. We made money, enhanced the guest experience, and created a brand. This journey taught us the power of adaptability, creativity, and teamwork in overcoming challenges and achieving success.
For 28 years, I’ve revelled in the dynamic world of retail, witnessing customer behaviours evolve and embracing over 200 international brands across 1500 stores worldwide. My expertise in transforming retail companies deepened my love for this industry. Yet, my experience with Al Othaim Life, part of Al Othaim Investment, truly redefined my understanding of transformation.
At Al Othaim Life, our mission was to accelerate growth while fortifying infrastructure, expanding both horizontally and vertically. We aimed to offer Saudi customers unparalleled experiences, supported by a well-trained, motivated team, ambitious brand partners, and empowering investors.
Navigating this competitive and saturated market seemed daunting, but with the visionary leadership of our Group, we achieved the extraordinary. In just 1.5 years, we expanded Al Othaim Life’s portfolio from 4 brands to 37, and from 38 stores to 424. This well-structured strategy, combined with a dedicated team and robust financial backing, multiplied our business tenfold in brands, stores, and revenue. Al Othaim Life now stands prominently on Saudi Arabia’s retail landscape, a testament to what can happen when dreams meet determination.
Throughout this journey, I’ve learned that adaptability and innovation are crucial in retail. Contributing to the industry’s evolution has been incredibly rewarding, from pioneering new growth strategies to fostering strong partnerships. My story with Al Othaim Life exemplifies how vision and hard work can lead to transformative success, inspiring future generations of retail professionals.
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Ali Shareif CEO
Al Othaim Life Co. Kingdom of Saudi Arabia
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Alia Metwally CEO and Founder
Spark Management Consultancy
United Arab Emirates
My name is Alia Metwally, the former Head of Retail at DIFC and the current CEO and Founder of Spark Management Consultancy. I have been in the shopping centre industry for over 15 years.
I began my career in market research, where I learned the importance of data in understanding consumer behaviour. Seeking a more interactive role, I joined Majid Al Futtaim in Egypt as a lease administrator. This role provided me with a solid foundation in landlord-tenant relations and commercial deals.
In 2009, I moved to Dubai with Majid Al Futtaim, which was to me at that time, the Disneyland of shopping centre lovers. My initial plan was to work in Dubai for 2-3 years, learn best practices, and then return home. However, I ended up starting a family and have been here for the past 15 years.
A major change in my career was when I joined Gulf Related in Abu Dhabi as a leasing executive for The Galleria on Al Maryah Island, where I was introduced to the fact that retail space can go beyond being a building with empty shops to fill. I learned a lot from my boss at that time, Greg Vogt, I was very lucky to have had a private one-on-one Gregory Vogt School for Shopping Centres course.
Later, I joined Msquared, working with retail legends Shahram Shamsaee and Rashid Doleh, and talented industry professionals. I also held senior positions at Al Futtaim in Dubai Festival City and Nakheel on Nakheel Mall.
My last role was at DIFC, as Head of Retail for four years working on notable projects like Gate Village, Gate District, and Gate Avenue. During the pandemic, I implemented a virtual walkthrough of Gate Avenue to engage brands outside the UAE, showcasing the synergy between technology and retail.
THE PEOPLE
Biju George General Manager
Line Investment & Property
United Arab Emirates
Cameron Mitchell Director Consult Middle East Australia
Having over 17 years of experience in the retail industry and tenure at Lulu Group, my professional journey has been a thrilling ride. As the General Manager of Line Investments & Property LLC, my primary focus has always been fostering innovation and collaborating closely with colleagues to make our projects successful. Finding new ways to engage customers and constantly adapting to technological and industry shifts is what I enjoy. And what really drives me is watching all these pieces come together to boost our retail endeavors. For me it’s just not about meeting the end goals; I’m passionate about building relationships and collective growth. In this ever-changing retail world, I leverage my experience and strong network to ensure Lulu Group’s continued success while we shape the future of shopping together.
I was incredibly fortunate to spend 14 years leading Majid Al Futtaim’s (MAF) cinema exhibition and distribution business (VOX Cinemas), along with 4 years overseeing MAF’s entertainment businesses. Without question, the time spent with the MAF group was an incredible professional journey that I am deeply grateful to have experienced. MAF’s vision, confidence, and hunger for world-class experiences, supplemented by the region’s ambition and passion for excellence, have left an indelible mark on my personality.
The region rightfully believes (and has proven) that anything is possible, that any dream can be realised, and that the incredible people residing in the Middle East deserve every comfort, every experience, and every opportunity to excel. The government leadership regionally is confident, ambitious, bold, and works tirelessly to ensure that all residents (irrespective of nationality, religion, or background) can enjoy all that the world has to offer.
Whilst at MAF, I worked with an incredible team of international leaders, and we together built a talented, engaged, and enthused team that delighted tens of millions of guests annually. The Majid Al Futtaim group and the entertainment team I had the pleasure of working with, proved that hard work, and an aligned strategy, coupled with the support from an exceptional parent company would result in exponential growth, global recognition, and most importantly an exceptional guest experience.
I will forever be grateful to Majid Al Futtaim and the Middle East for the lessons, friendships, and adventures that I enjoyed whilst living in the incredible city of Dubai!
Camila Hicks-Marsh Director of Retail Leasing Roshan Group Kingdom of Saudi Arabia
Danesh Naushirwan Dubash Executive Director
Buch Executive Villas - Multan Pakistan
As I write this in the Southwest of England’s beautiful countryside, thinking about my 17-year career in the Middle East, I feel a great sense of gratitude and pride.
Taking the step to relocate from one’s home country is not something to be taken lightly, however so many of us in the retail industry have done just that, and in doing so, created a new home for ourselves in an exciting, developing landscape.
So, what is it about the Middle East and its retail industry in particular that draws us in, and, more importantly, continues to keep us there wanting more?
Aside from the obvious benefits of sunshine, lifestyle, and warm Arab hospitality, I believe it is our working environment – it is diverse, stimulating, and with so much opportunity for growth. And the great thing is – we are actually able to take these opportunities.
Almost without exception, there is a story (incredible, funny, bizarre) after every working day. The industry attracts dynamic and interesting people. We are a melting pot of cultures, backgrounds, and education – yet that is what makes the retail industry in the Middle East so wonderful and successful – that extraordinary medley of talent has, and continues to, create the most exciting retail industry in the world.
Embarking on the next step of my career in Riyadh, I am thrilled to be part of the exponential growth and to help shape the future of Saudi Arabia in some small way.
For over 35 years, I’ve been transforming shopping malls and commercial areas into dream destinations – F&B, entertainment, retail, all under one roof! From Dolmen Mall, Lucky One, and others taught me the value of innovation and a culture of ownership. I championed the “wow factor” and used my persuasion skills to turn malls around.
Building trust with landlords is key. By prioritizing the shopper experience, I’ve played a role in making shopping malls more appealing and functional. Even in tough markets, the retail sector shows resilience!
One of my proudest achievements was reviving a vacant 9-year-old non-mall. It wasn’t easy, but by offering extended rent-free periods and fostering a collaborative environment, we created a successful destination.
My mantra? “What You See Is What You Get” – transparency and consistency breed trust and reliability. I urge others to challenge themselves and push boundaries. “You Dream – We Create” isn’t just a motto; it’s a way of life.
Remember the 1.4-kilometre chairlift project? It wasn’t just one person’s idea; it became a collective dream that’s pushing our entire company forward. We’re turning dreams into reality and reshaping what’s possible. Let’s dare to venture where none have gone before, for therein lie boundless opportunities and unparalleled success. So why not go beyond? Let’s turn dreams into reality and reshape what’s possible for everyone involved.
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THE PEOPLE
Geji Masilela Senior Director - Retail Property & Asset Management
Roshn Group Kingdom of Saudi Arabia
John Joseph Director - Sales
Blue Rhine Industries
United Arab Emirates
I began my shopping mall career as a property management clerk in Sandton (City of Johannesburg – South Africa), demonstrating the endurance and passion to learn and develop while focusing on tomorrow. Persistence whilst keeping humble is key to growth.
Before coming to Saudi Arabia, I worked at the iconic Menlyn Park Shopping Centre in my hometown of Pretoria, to this day the leading mall in the capital city of South Africa.
In 2007, I was approached by Mohammad Al Habib Real Estate to transition from construction into Asset Management for Al Andalus Mall in Jeddah. Following a hugely successful launch of the mall, I was immediately entrusted with another prominent project—Panorama Mall in Riyadh, another new colourful landmark in the capital.
Malls are a colourful industry with matching stories. Whilst COO - Malls at KINAN, a position I held for eight years, I remember going into negotiations with an elusive tenant who was in huge rental arrears for a very long time. The hard to negotiate deal took the meeting well past midnight and it was only after dinner and a phone call to my CEO that I departed with a cheque in hand.
In 2018, I joined Red Sea Markets as CEO to steer its journey towards new growth as the Kingdom’s most exciting and leading retail experience. I left Red Sea Mall after four years
Today, as I embark on a new journey with the most ambitious employer I have ever had, ROSHN, to press ahead I take a backward glance at the journey traversed to the top and realise that my real love is to help shape the learning of the Saudi youth under my care.
Lost in a maze of sights, sounds, and smells, I’d weave through the bustling souks of my youth. These Gulf Coast havens weren’t just shops; they were sensory journeys. The first whiff of spices was like a welcome, and each corner held a hidden gem. The soul of a souk was its unique character. A gold souk, for generations, meant a dazzling display, an experience that overwhelmed your senses in the best way possible.
Fast forward to today’s gleaming malls. They might seem like a complete departure, but they’re actually the souk’s tech-savvy descendants. Think of those well-lit aisles lined with signs as modern-day sikkas, guiding you to your purchases. Haggling was once a rite of passage; today, loyalty programs reward informed shoppers.
Yet, my journey in the signage industry reveals a profound transformation. Once static, signs enable dynamic customer journeys, blending tradition with technological progress. In this digital age, the impact of a well-crafted message remains timeless.
Though souks have evolved, their social essence remains unchanged in modern-day malls. Offering a blend of shopping, dining, and entertainment, they continue to serve as vibrant hubs for socializing. This enduring demand for engaging experiences spans generations.
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Juby Jose Head of Marketing & Speciality Leasing
My journey in the retail industry began 18 years ago, set against the vibrant backdrop of the Gulf’s dynamic markets. I quickly learned that local culture & traditions play a crucial role in shaping consumer behaviour. The early lessons underscored the significance of communitycentric approaches in retail, laying a solid foundation.
I have since had the privilege of leading Marketing & Specialty Leasing efforts at both Dalma Mall and Marina Mall Abu Dhabi. Dalma Mall has set new benchmarks for customer engagement & community participation in Abu Dhabi. Our focus on innovation, sustainability, and immersive experiences has made Dalma Mall a leader in the region’s retail landscape.
Beyond work at Dalma Mall, my dedication to the retail industry extends to a broader stage. As a former Board Member of the Middle East Council of Shopping Centres & Retailers (MECS+R), I have helped shape industry standards and practices. My role as an instructor in MECS+R training programs for advanced marketing, along with being the sole contributor from the Middle East to the International Council of Shopping Centres’ (ICSC) only official book on Specialty Leasing, highlights my commitment to advancing the field and underscores my dedication.
By pioneering audience-participatory events and integrating gamification into mall activations, I have driven significant improvements in customer engagement. These initiatives have not only enhanced the shopping experience but have also set new standards for the industry.
Dalma Mall as a team is dedicated to cultural awareness, adaptability and collaboration towards revolutionizing the retail landscape. Being part of this transformative journey is a profound honour, and I am committed to continuing to drive growth and innovation in the retail industry.
Dalma Mall
United Arab Emirates
THE PEOPLE
Khaled Al Ajmi
Country Head
Majid Al Futtaim Properties Kingdom of Saudi Arabia
My journey with Majid Al Futtaim began in 2007, marking the start of an exciting chapter in my career. As the country head for Saudi Arabia, Bahrain, Qatar, and Kuwait, I lead our efforts in these vibrant markets. My role involves identifying potential business opportunities and ensuring our projects proceed smoothly, navigating through a complex network of authorities and local contacts.
Before joining Majid Al Futtaim, I held several executive positions in diplomatic organizations and international foundations, which equipped me with invaluable skills and insights. Today, I serve as the Chairman of Aswaq Al Emarat (Mall of Saudi), Majid Al Futtaim Properties Bahrain B.S.C, the AYA Project in Bahrain, and the KSA Sustainability Committee. These roles allow me to steer key projects that drive our growth and innovation.
Over the past 18 years, I’ve specialized in shopping mall asset management, gaining recognition as one of the Gulf Region’s top talents. My expertise led me to serve as the Head of the Shopping Mall Committee in the Riyadh Chamber of Commerce since 2021. Here, I focus on bridging the private sector with government authorities to improve customer experiences, elevate service standards, and promote sustainability in line with Saudi Arabia’s Green Riyadh initiative.
In addition to my corporate responsibilities, I contribute to several committees, including the Saudi National Committee for Tourism, the Saudi Academy of Entertainment’s Board of Directors, the Facilities Committee of the Chamber of Commerce, and the Higher Committee for Employment and Training. As an advisor in the Economic Forum, I continue to support the region’s economic and social development.
Through these years, I’ve proudly contributed to the growth of Majid Al Futtaim Properties across Saudi Arabia, Bahrain, Qatar, and Kuwait, shaping our legacy in the region.
Marc McQuain Co-Founder
Vindico, Pop Retail & Volstrukt
United States of America
With over three decades in the Retail Property Industry, I’ve had the honor of contributing to many retail projects worldwide, leaving an indelible mark on the global landscape. From the iconic Bluewater Shopping Centre outside London to the groundbreaking Santana Row in Silicon Valley, each project has presented distinctive challenges and opportunities for growth. Yet, it’s my involvement in the Middle East that truly epitomizes the transformative essence of retail.
As a mature industry, retail is often associated with entrenched systems and resistance to change, emphasizing stability over innovation. However, I’ve always gravitated towards projects that dare to redefine the essence of great retail, perpetually raising the bar both as a business and personally.
Arriving in Dubai in 2007 to spearhead Vindico’s expansion into the Middle East, I recognized the region as a dynamic ecosystem where fresh ideas could thrive, and innovative practices could swiftly gain momentum. Dubai’s magnetic allure attracted the industry’s best and brightest, acknowledging that greatness isn’t achieved by adhering to conventional norms.
Our venture into the Middle East marked a pivotal juncture for Vindico, as we witnessed the region’s rapid metamorphosis of the retail landscape firsthand. Through strategic positioning across Dubai, Abu Dhabi, Qatar, Oman, India, and Saudi Arabia, we played a significant role in shaping the future of retail in this vibrant market.
From pioneering architectural marvels to immersive shopping experiences, the Middle East continues to redefine retail’s global boundaries. By embracing innovation and challenging the status quo, we’ve harnessed the potential of emerging markets to make a lasting impact and sculpt the future of retail for generations to come.
THE PEOPLE
Marcello Larizza Managing Director
Pradera Vindico United Arab Emirates
Navaneeth Sudhakaran General Manager - Shopping Malls
Line
Investments & Property
Dubai
& Northern Emirates
United Arab Emirates
Over the past three decades, the retail industry has undergone a remarkable transformation. The way we shop has evolved significantly in recent decades, influenced by technology and changing customer expectations. Online shopping has surged, reshaping the retail landscape. Though some big brands disappeared due to failure to adapt, a complete “retail apocalypse” was averted.
Today, our phones have become indispensable tools in the shopping experience. They serve as a personal shopping assistant, enabling quick payments through apps like Google Pay and Apple Pay. Pre-store visits involve online checks, while in-store, phones serve to read reviews and compare prices. Social media, especially Instagram, wields substantial influence on purchasing decisions, with direct shopping from posts becoming prevalent.
Expectations for personalized in-store experiences align with online preferences. Fast delivery and easy returns, pioneered by companies like Amazon, are now industry standards. Effective stock management, aided by technology like RFID (Radio Frequency Identification), is crucial.
Looking ahead, successful stores will seamlessly connect online and in-person shopping, adapting to evolving tech and customer preferences. Adapting to the symbiosis of online and in-person experiences will be key for retailers to thrive in the dynamic retail landscape.
In my journey through the retail industry, I’ve focused on mall development in the GCC, aiming to create spaces that evolve with consumer needs. My work extends beyond infrastructure to align malls with local expectations and enhance visitor experiences.
These malls have become crucial for retailer success and local economic growth. I’m grateful for the opportunities I’ve had and remain committed to continual improvement, proud to contribute to the GCC retail industry’s advancement.
My journey in retail and shopping malls began in 2007, marking the inception of a captivating career dedicated to revolutionizing the shopping experience. I owe my initiation into this industry to two extraordinary leaders: our Group Chairman and Managing Director, Mr. Yusuff Ali M.A., and our Group Executive Director, Mr. Ashraf Ali M.A. Their support has been pivotal in shaping my career and empowering me to contribute significantly to the sector’s growth.
Navigating through the vibrant markets of the GCC, I have been privileged to witness the evolution of retail. From the bustling souqs of yesteryears to today’s sophisticated shopping malls, the transformation has been revolutionary. Over the years, I have observed a seismic digital shift, with e-commerce soaring and online shopping becoming an integral facet of consumer behavior.
This digital era has brought about profound changes in how consumers interact with the retail world, compelling industry to harness the power of the internet. Retail marketers have prioritized search platforms and substantially increased their investment in digital advertising. This paradigm shift has not only altered the methods of product marketing but has also redefined the very essence of shopping malls.
Our ability to adapt and innovate has been crucial in meeting the ever-evolving needs of our visitors. We have ensured that our malls remain relevant and cherished destinations in an increasingly digital world.
In the dynamic world of retail, my journey has been a canvas woven with threads of innovation, collaboration, and a relentless pursuit of excellence. From humble beginnings in 2007 in retail and malls development role, I was fortunate to work on exciting projects in Saudi Arabia, UAE, Oman, Bahrain, Egypt, and Lebanon. I have travelled the malls business route from 100 per cent brick and mortar offline world to a hybrid omnichannel destination!
Each milestone holds a cherished memory - from the exhilaration of designing my first virtual fashion show to the anticipation of unveiling more than 21 grand mall openings! My repertoire expanded with the inception of my first omnichannel campaign and the realization of a worldfirst “store of the future.” These experiences culminated in pivotal moments, like pitching to luxury retail giants for coveted mall leases. Today I am based in Canada, and I look at this industry from a global lens where the transformation is embarking on a different path. While innovation is still a common goal for all, loyalty, relationships, and multisensory experiences won the stress test in recent pandemic and challenging times.
Yet, amidst the hustle and bustle of the retail world, my true fulfilment lies in giving back. As a mentor, I am driven to share my insights and expertise with aspiring retail professionals, particularly young women, and men eager to embark on their own retail odyssey.
My mantra? Partnerships. In marketing, leasing, or operations, the cornerstone of success lies in fostering alliances across the spectrum. With retailers and mall operators, I champion collaboration as we co-create the shopping experience. With shoppers, I support the development of relationships that transcend transactions, aiming for a share not only of their minds but also of their hearts. Within our teams, I am eager to nurture growth with the aim of seeing people I work with grow and shine.
For me, there’s no greater joy than witnessing others flourish. It’s this passion that fuels my journey, propelling me forward in the ever-evolving world of retail, where every day brings new challenges and opportunities for collaboration and growth
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THE PEOPLE
Nihad Muzamil Director
Vindico United Arab Emirates
Peter Row Co-Founder
Vindico
| Volstrukt Australia
Since 2000, my journey has been full of twists and turns. In 2007, amidst Dubai’s Shopping Centre and Retail Expansion boom, I joined Vindico as an Assistant Retail Delivery Manager, beginning a dream ride that continues today. Over 17 years with the organization, I’ve worked with numerous shopping mall developers, aiding over 800 brands in opening 11,000+ stores.
My time in the Gulf region has been pivotal, shaping my understanding and approach to the retail industry. The diverse cultures, landscapes, and business environments have broadened my perspective and honed my skills.
As my journey continues, I am excited by the possibilities that lie ahead, eager to apply my enriched experiences and knowledge gained from traversing the Gulf region, as I embark on the next chapter of my journey with renewed enthusiasm and determination.
A track record opening retail development projects across Australia, the USA and UK led me to launch Vindico with Marc McQuain in 2002. It was inevitable that Vindico’s mission would intersect with the story of retail real estate in the Middle East.
Since arriving in Dubai in 2007, our team has supported the opening of over 6,000 stores and restaurants in shopping centres and airports across the region (so far). Only this market could provide the opportunity to have this much impact, in such little time.
I have always evangelised the primacy of retailers in delivering a project’s opening day, defined by offering enough brands to customers for them to judge ‘experience’. Success demanded that the construction-centric Tenant Coordination role be repositioned, which we renamed as Retail Delivery for the benchmark European project, Bluewater in 1998. From the mid 2000’s in the world’s bellwether market, the UAE, Retail Design & Delivery’s impact was amplified.
We have proudly supported the region’s developers deliver some of the world’s most ambitious retail projects, working alongside an inspiring concentration of international and local brands and their supply chains – all with a collaborative focus on opening.
My own entry into Retail Delivery was opportunistic. With unrelated qualifications and training, I could not have found a better retail property apprenticeship – engaging with every discipline, navigating the interdependent Landlord-Tenant relationship within fast paced, high stakes environments.
I am proud to have replicated and scaled this learning opportunity. Vindico has become a platform from which over one hundred professionals have advanced in, and beyond what has become a respected, integral role in the Middle East’s retail real estate ecosystem.
Aayat Khan Chief Operating Officer
Lighthouse Middle East Trading FZE
United Arab Emirates
Anwaar
Mahmood Manager - Leasing
Bahrain
Real Estate Investment ( Edamah)
Bahrain
In 2008, my arrival in Dubai coincided with a turbulent time for the global economy, marked by the onset of the financial crisis. This period posed significant challenges to Dubai’s retail sector, with businesses grappling with declining sales, reduced foot traffic, and tightening credit markets. The recession prompted a shift in consumer behavior, with individuals becoming more price-conscious and prioritizing value for money in their purchases. In response, retailers adapted by offering competitive pricing, discounts, and promotions to attract budget-conscious shoppers.
To bolster economic growth, the government implemented various stimulus measures and embarked on infrastructure projects. Concurrently, iconic landmarks such as the Burj Khalifa, Atlantis, and the Dubai Metro were unveiled, alongside the inauguration of Dubai Mall, the world’s largest mall. These endeavors played a pivotal role in revitalizing Dubai’s economy and tourism industry.
Dubai’s tourism industry played a pivotal role in the recovery of the retail sector. The city’s status as a shopping destination attracted tourists from around the world, contributing to retail sales and footfall in malls and shopping districts. The post-recession period also witnessed the emergence of e-commerce as a significant driver of retail growth in Dubai.
Online shopping platforms gained traction among consumers seeking convenience, variety, and competitive pricing. To remain competitive amidst this evolving landscape, Dubai’s retailers diversified their product offerings and prioritized enhancing customer experiences. This entailed the introduction of innovative retail concepts, the adoption of omni-channel strategies, and the integration of technology to engage consumers seamlessly across both online and offline platforms. I have witnessed the swiftness of culturally traditional shopping breaking the boundary with more organized, systematic, data-driven shopping.
My retail journey began in 2008 with American Express Middle East and North Africa, where I developed a keen understanding of regional market nuances. However, my true passion emerged in retail, leasing, and business development. In 2010, I joined Majid Al Futtaim, leading Specialty Leasing at City Centre Bahrain. Over 12 years, I honed my skills in strategic leasing, negotiation, and relationship management, curating a mix of local and international brands to position City Centre Bahrain as a top GCC shopping destination.
Next, I took on dual roles as Mall Manager and Leasing Manager at Seef Properties, broadening my expertise in property management and operational excellence. In 2022, I joined Bahrain Real Estate Investment (Edamah) as Head of Leasing, where I managed a diverse portfolio of retail, leisure, agricultural, and industrial properties.
I’m driven by the dynamic GCC market, constantly evolving to create unique experiences for tenants and consumers. My focus remains on identifying trends, adapting strategies, and collaborating with stakeholders to elevate retail offerings in the region. Reflecting on my career, I am grateful for the opportunities to contribute to the growth of the retail industry in the GCC, particularly in Bahrain. I look forward to continuing to shape the future of retail, one property and one customer experience at a time.
THE PEOPLE
Humaid Zayed Al Nuaimi Chairman Allyat United Arab Emirates
In my 16-year journey in the shopping mall industry, I’ve witnessed and contributed to the transformative changes that reshaped malls and advanced industry practices. My approach emphasizes innovation and cultivating strong retail relationships, where retailers are seen as friends, not just clients.
A major success was at Ibn Battuta Mall, initially struggling with low foot traffic and tenant dissatisfaction. Through strategic changes replacing underperforming brands with locally tailored ones, we not only boosted footfall but also redefined the mall as a communityfocused hub.
Reflecting on decision-making, from intuitive judgments to today’s data-driven insights, highlights a significant shift. Innovations like shopping mall simulator data have revolutionized our ability to forecast consumer behavior and optimize tenant agreements, enhancing efficiency and brand retention.
Key to our strategy is fair treatment of retailers, tailoring agreements based on sales performance and demographics for mutual benefit. Despite challenges, introducing unconventional ideas—like breaking physical barriers and creating immersive shopping experiences—set new standards and spurred industry competition.
Looking forward, malls evolve with experiential offerings, mixeduse spaces, and interactive environments fostering community engagement. My journey underscores a commitment to innovation, transparency, and community building, transforming malls and advancing industry. As we embrace the future, pushing boundaries remains essential to shaping the dynamic landscape of shopping malls.
Leanne Hamilton Founder & Managing Director LH7 Consulting United Arab Emirates
Mohamed Said General Manager Leisure & Entertainment
Al
Amer Group Kingdom of Saudi Arabia
Over the past 15 years, I have launched and marketed the region’s leading retail destinations. Playing a pivotal role in the opening and operation of Dubai Mall, Meraas lifestyle destinations, and most recently, The Galleria Al Maryah Island’s expansion, I am proud to have made a significant impact on the industry, with experience on projects that have transformed, grown and driven the sector forward.
I prioritize building marketing teams that focus on creativity and setting new standards in retail innovation and customer experience. These projects did more than reshape the skyline; they redefined shopping and lifestyle culture, merging luxury, entertainment, and technology into seamless retail journeys.
My approach has always been forward-thinking and hands-on. I am focused on creating immersive environments that engage both residents and visitors, balancing marketing output with commercial demands while significantly boosting the economy and placing the Middle East on the global retail map. My strategies have promoted community, sustainability, and digital integration, anticipating the future of retail.
Now as founder and Managing Director of LH 7 Consulting, I focus my passion for the industry on exciting new projects, elevating existing destinations and growing the sector in emerging markets. Building on these successes, my extensive experience is now dedicated to empowering others in the sector, guiding them through market complexities and helping them innovate and succeed.
My influence and innovation in the entertainment sector in Saudi Arabia and the GCC region have been focused on bringing diverse and culturally rich forms of entertainment to the region.
This has not only provided new and exciting experiences for audiences but has also created job opportunities and boosted the economy. With my innovative approaches to event planning and promotion, I have been able to attract international acts and showcase the talents of local artists, further elevating the entertainment scene in the region.
My efforts have helped to break down cultural barriers and bring people together through the universal language of entertainment.
THE PEOPLE
Pinaki Dhar Founder
Pro Ivy Design
United Arab Emirates
Samar Akkou Senior Manager - Leasing
Majid Al Futtaim Properties
United Arab Emirates
My journey in the Middle East began in 2008 when I came to Dubai and joined the Landmark Group as Project Head for Babyshop, a leading kids’ brand in the Middle East. It was a proud moment to be part of the Landmark Group, a leading retailer in the region, where I continued to work for the next ten years, leading the store design and expansion of the Babyshop and Centrepoint formats across the MENA region and beyond.
When I arrived in Dubai, The Dubai Mall was under construction, and one of my early projects was opening a store there. Seeing the overall scale of the project and the way it was handled was an eye-opener for me. Over the years, I opened almost 300 stores in 23 different countries, venturing into 14 countries for the very first time for the group.
All these experiences gave me the strength to open my own company of Architecture & Interior Design, which I founded in 2019 and now operate in the Middle East and India. With the ever-changing retail landscape in the Middle East, we look forward to contributing to creating better and more customer-friendly experiences, seamlessly integrating both online and physical worlds.
Pure coincidence led this young enthusiastic university graduate with a dual degree in Finance and Marketing into the shopping centre world. Interning for a real estate company in Beirut in 2006, one of my projects was centered on two mixed-use developments debuting on the market.
Brought up in the UAE, I experienced the development era of Souks to Malls. Found it to be fascinating and intrigued by its dynamics, and that internship became a full-time job in 2008.
Meanwhile, I decided to adopt education as my contribution back to this industry. Attending all the possible trainings, conferences, trainings, events and networking sessions gave me immense insight into the industry and confidence to manage most challenging situations. From someone who did not know what GLA meant, I became a mentor teaching what GLA meant!
I pursued my certifications as both a CSM and CLS holder becoming the first lady in the Middle East to achieve the “CSM’ designation at the young age of 26!
In addition, I am an active family member of MECS+R’s different facets (Regional Representative, Board Member, Designated Trainer, RECON Executive Planning Committee, and Professional Development Advisory Committee). I soon had many real-life stories and credible examples to share with my students (in both physical and virtual training settings) and my readers (through the articles and contributions to Retail People Magazine).
Fifteen years down the road I reflect on this young hungry girl and smile! I realized how much joy I find in delivering training and writing articles because it gives me the chance to spread the knowledge and expertise we have built up through the years for the legacy of Souk to Malls to continue and evolve.
In 1995, I began a transformative journey in commercial real estate, which provided foundational insights into governance and best practices. My formative years in Canada significantly influenced my approach to leadership and strategic development, equipping me with valuable expertise that I later brought to the Middle East. This region is at the forefront of redefining the shopping mall experience, with its bold innovations in scale, experience, entertainment, and culinary offerings.
As the CEO of United Developers, developers of the award-winning Place Vendome Mall in Qatar, I have had the privilege of collaborating with visionary teams to push the boundaries of what retail spaces can offer. My role as President of the Middle East Council of Shopping Centres (MECSC) from 2014 to 2016 involved pivotal initiatives like the Arabization of educational programs and the enhancement of the Next-Gen program, which were made possible through the collective efforts of dedicated professionals and industry peers. These initiatives reflect a commitment to adopting best practices and fostering innovation within the retail industry. They underscore the collaborative spirit that is essential for progress and underscore the role of teamwork in achieving our goals. Today, my efforts continue to focus on enhancing the retail experience, leveraging a blend of operational expertise and innovative approaches to set new standards globally. This journey is not just my own but a testament to the power of collaborative innovation in shaping the future of retail environments.
When I began my journey as a “Salesman” in 1985, I had little idea where it would lead me. Over the years, I have had the privilege of witnessing and contributing to the evolution of both the Retail industry and the Shopping Mall sector. My career spans over two decades in retail and nearly two decades in shopping malls (overlapping) and it has been a rich learning experience.
Throughout my career, I have held various accelerating roles and managed a range of retail formats including Specialty stores, Department stores, Supermarkets, Lifestyle stores, Discount stores, etc. I had the opportunity to work with some of the best companies and brands in the industry. In 2000, I transitioned from Retail to the Mall development side, marking a new chapter in my professional journey.
In 2009, I founded “Beyond Squarefeet” a Shopping Mall advisory & management company, to help Mall Developers create better shopping malls. This endeavour has allowed me to extend my expertise to international markets such as Iran, Oman, Qatar, Nigeria, and Nepal, in addition to India.
Over the past two decades, I have observed a significant transformation in Malls, from mere “Shopping Centres” to “Community Centres”, redefining their purpose beyond just shopping.
I feel fortunate to have had a career nurtured by some of the best leaders in the retail and real estate sectors. Additionally, I am grateful for the incredible teams and colleagues who have supported and worked alongside me, making our shared goals achievable.
THE PEOPLE
Veldrich Cardozo Leasing Manager
Saif
Al Ghurair Real Estate
United
Arab Emirates
Wail Balkhair
PIF - Re Development Subsidiary Executive
Public Investment Fund
Kingdom of Saudi Arabia
Having spent 19 years in the UAE, my career in real estate has been a remarkable journey. Initially, I worked in off-plan sales before transitioning to leasing residential and commercial assets. My fascination with shopping malls and their phenomenal growth fueled my passion for the sector.
I’ve worked on significant assignments, including developing Oasis Malls community centres with the Landmark Group and setting up a retail division for Sharjah Coop Society. These roles allowed me to overcome challenges and apply my knowledge effectively.
Currently, I am with SAGRE, focusing on transforming and turning around Burjuman Mall and Reef Mall. This role, which I have embraced wholeheartedly, has been incredibly fulfilling over the past two years. I’ve enjoyed making a positive impact and contributing to the success of these iconic shopping destinations.
My mantra, “Leave a positive mark in what I do,” drives me to strive for excellence and make meaningful contributions in every role I undertake.
My journey from Souks to Malls in the Gulf has been a testament to the evolution of retail in our region. Born and raised in the historic city of Makkah, the ancient trade routes that once converged in my hometown have evolved into a vibrant commercial hub where I’ve witnessed and contributed to a remarkable development narrative, unfolding mere steps away from the Grand Haram. This transformation captures the essence of a city that honours its past while ambitiously forging its future.
Beginning my professional journey in 1999 as a maintenance operator, I have ascended through the ranks to hold executive roles at SEDCO Holding and Jabal Omar. Presently, I am entrusted with a strategic C-level position within a subsidiary of the Public Investment Fund (PIF), where my leadership has been pivotal. My career is distinguished by notable milestones, such as being recognized as the ‘Retail Professional of the Year 2019.’ I have also provided insightful regional analyses on market dynamics amid the pandemic, a challenging time during which I proudly presided over the Board of Directors at MECS+R, steering the industry towards resilience and growth.
Looking ahead, I am fueled by a passion to propel the retail sector in our region to new heights. Inspired by the vision of Saudi 2030 and beyond, I am committed to spearheading bespoke giga and mega projects that will redefine the retail experience and contribute significantly to our country’s economic prosperity. My journey from the Souks to Malls is not just a personal evolution but a testament to the enduring spirit of innovation and progress in the Gulf’s retail landscape.
GM Retail GCC
Blue Rhine Industries
United Arab Emirates
Back in 2009, the UAE’s retail scene was booming but undergoing a transition. Malls were just beginning to emerge, offering a sterile contrast to the souks. Their air-conditioned corridors housed familiar brands displayed on static signs, a far cry from the dynamic experiences we create today. Back then, success relied on crafting eye-catching, static displays. Today? It’s a tech-driven revolution fueled by a new breed of shoppers craving convenience, personalization, and a seamless digital experience.
Retail signage is evolving from passive displays to interactive experiences. High-tech displays can now recognize customers and offer personalized deals, bridging the gap between online and physical shopping. This data-driven approach is transforming malls into essential parts of a successful retail strategy. Retailers are becoming experienced architects, combining software, content, and data to create engaging in-store environments. The future holds even more immersive experiences, with signage going beyond screens to stimulate multiple senses.
The future of retail in the Gulf is full of exciting possibilities. Now we have interactive displays that respond to gestures, allowing customers to explore product information, request assistance, or even virtually try on clothes. Augmented reality (AR) integration superimposes digital elements onto the physical world, letting customers see product details displayed on shelves or try on virtual makeup before buying. Haptic feedback technology could be incorporated into signage, providing a sense of touch to further enhance the interactive experience. Imagine feeling the texture of a fabric or the weight of a piece of jewelry through the display itself. These are just a few examples, and the possibilities are constantly evolving.
Rahul Joshi
THE PEOPLE
Jacqueline Connoly Managing Partner OCC Investments Bali Indonesia
In the years leading up to 2010, the landscape of retail in the Middle East was a straightforward game—build it, and they will come. There was little competition, and consumer needs were relatively static. But as competition intensified, consumer demands shifted, and tourism surged, it became clear that the old ways wouldn’t suffice. This period marked a pivotal shift from relentless expansion to the re-invention and revitalization of existing assets.
Landlords had to adapt quickly and consider ways of enhancing existing assets, utilizing existing GLA or finding ways to expand with minimal disruption to the customer experience coupled with re-investment.
To create modern and convenient retail destinations in the region featuring top brands, landlords engaged with experts to identify best practices and effectively reinvest in their offerings. They strategically remerchandised and enhanced existing selections to meet growing customer demands for luxury brands. This included integrating retail with food and beverage (F&B) concepts, offering unique store designs, upgrading F&B options to complement luxury fashion, and creating leisure destinations and outdoor dining spaces.
The rise of new brands entering the Middle Eastern market heightened competition and emphasized the need for landlords to understand tenant requirements and support their growth. Building strong relationships with retailers became essential for landlords to enhance investment and performance and facilitate the entry of international brands.
From 2010 onwards, the focus shifted to future innovation, aiming to lead in retail by providing evolving retail, F&B, and leisure offerings that surpassed competitors in quality. Landlords introduced cutting-edge technology to enhance the shopping experience and prioritized exceptional customer service.
Mohamed Al Hashemi CEO Union Coop United Arab Emirates
Stepping into the world of retail in the GCC, I have always been driven by a passion for innovation and a commitment to excellence. My journey began at Emirates Islamic Bank, where I learned the ropes of finance and business, managing an AED 8 0 M portfolio. This foundational experience set the stage for my subsequent roles at Majid Al Futtaim, where I transformed treasury functions and spearheaded significant expansions in the retail and entertainment sectors.
In 2018, I faced a once-in-a-lifetime opportunity to introduce cinemas in the Kingdom, and the introduction of VOX Cinemas to Saudi Arabia—a task that involved navigating social barriers and a 35-year cinema ban. My efforts were not just about bringing cinemas back; they were about elevating the retail and entertainment landscape in the Kingdom. By establishing 18 VOX locations with 183 screens, we captured a 38 per cent market share, contributing significantly to the retail sector’s diversification and growth.
My contributions extend beyond cinemas. I have been instrumental in launching multiple retail concepts, from stand-alone F&B outlets to fashion and lifestyle brands, enhancing the shopping experience across the GCC. Today, as the CEO of Union Coop, I continue to push boundaries, leveraging my experience to maximize growth opportunities and drive innovation across the retail industry. My journey is a testament to the power of strategic vision, resilience, and the ability to turn challenges into opportunities, always with an eye on enhancing the customer experience and contributing to the region’s economic growth.
Nina Seredai Founder & Managing Director
Ninth Space
United Arab Emirates
Heba Eiran
Retail Design Manager
Majid
Al Futtaim Retail
United Arab Emirates
As a young girl arriving on Dubai’s shores twenty-seven years ago, I was enthralled by this desert country. It was a land of discoveries and opportunities, just waiting to be explored by the many who flocked to this enticing trading destination. My memories of the bustling vibe of tourists shopping at the Gold Souk in Sharjah are vivid. Likewise, I remember Al Wahda Street - a true high street where you could buy anything from fashion to furniture. I could never have imagined at that time the role that I would one day play in the retail development of this region.
During my 20-year career, I had the opportunity to take part in everything from revolutionizing the retail experience for a traditional menswear brand in Saudi Arabia and branding top malls across the region, to transforming a furniture business into a fun brand for kids. I was also a part of an important government project, Dubai Expo 2020, where my company had the honour of designing the Expo, the US, and Australian official stores. Today, I have the privilege of being an instructor at the GVS school and a guest on MECS+R Voice on Demand podcast.
My purpose as a brand expert is to inspire the creation of meaningful businesses. I am very excited to see the shift in local brands’ mindset from a transactional trade to a purpose-driven retail that improves our lives and brings positive change in the region. I’m happy to witness this incredible new frontier.
In 2011, I embarked on a journey in retail design and delivery at Majid Al Futtaim Retail, amidst a dynamic period of growth in the Gulf retail industry. With a passion for innovation, I set out to redefine retail spaces by infusing them with transparency and trendiness.
From the outset, I pioneered a new era of design, embracing sleek glass facades and open layouts to create inviting and immersive environments. As trends evolved, so did my approach, staying ahead of the curve with cutting-edge aesthetics and technology integration.
Central to my philosophy was a deep understanding of the customer experience. Each detail was meticulously curated to resonate with shoppers, fostering a sense of connection and community within our spaces.
Our standard designs quickly became landmarks in the Gulf retail landscape, setting updated standards for excellence and innovation. With a commitment to continual innovation, I embraced sustainability and digital advancements to shape the future of retail design.
Looking ahead, my vision is clear: to continue pushing the boundaries of retail design and shaping spaces that inspire, delight, and engage. As a Senior Retail Design Manager at Majid Al Futtaim Retail, I am poised to lead the way in creating the next generation of transparent and trendy retail environments in the Gulf and beyond.
THE PEOPLE
Lino Oommen Baby Marketing Manager
Dalma Mall
United
Arab Emirates
Maryam Patel Head of Design Studio
Vindico
United
Arab Emirates
My career journey began in advertising and media planning, where I developed creative and analytical skills to craft strategic narratives and optimize media placements. With an MBA in Marketing and harnessing over a decade of expertise in hardcore advertising and media planning, I expanded into the retail sector in the UAE in 2011, driven by market dynamics and a passion for creativity. My goal has always been to forge meaningful connections beyond advertisements, transforming spaces into stories and transactions into enduring relationships.
Joining Lulu Group International’s flagship mall, Al Wahda Mall, marked the start of my retail career. I led marketing initiatives, organized immersive events, contributed to the mall’s expansion, and earned multiple industry recognitions for our strategic marketing approaches.
In June 2017, I joined Dalma Mall as the Brand & Events Manager. Among the many proud moments of my tenure, one of my most cherished achievements was orchestrating the first Celebrity Buzz event with Bollywood icon Shah Rukh Khan, which attracted over 78,000 visitors in a single day. This event significantly boosted the mall’s ROI and solidified its reputation as a premier entertainment venue. Dalma Mall then became a preferred location for celebrity movie launches, further enhancing its brand visibility.
As the head of the Marketing Department today, I leverage consumer insights and market trends to drive strategic decisions, create unforgettable shopping experiences, and build genuine connections. Guided by exemplary mentors and driven colleagues, my contributions have earned numerous accolades and awards, underscoring the importance of fostering genuine connections in marketing.
My journey in Retail Design & Delivery has been profoundly shaped by my experience in the dynamic Gulf region. Over the past 17 years, I’ve witnessed the region’s remarkable transformation from traditional to modern retail landscapes, contributing to the development of iconic retail destinations. This experience has given me a deep understanding of the region’s unique design principles, materials, and creation techniques.
Leading retail projects and mall developments in the Gulf region has been both challenging and rewarding. The region’s rapidly evolving consumer preferences and behaviors have taught me the importance of adaptability and continuous learning. Staying updated with industry trends has been essential for staying competitive in this vibrant market.
Collaborating with cross-functional teams and stakeholders has been key to delivering retail designs that meet the highest standards of design and functionality. My experience in managing projects from concept to completion has been invaluable, ensuring that all elements meet regulatory requirements and align with the overall project vision.
Looking ahead, I aim to bring innovative design solutions to projects, incorporating new technologies and sustainable practices. I also aspire to further develop my leadership skills to inspire excellence in my team and continue contributing to the Retail Real Estate landscape.
Radek Podracky
Senior Director - International Development
Raising Cane’s Chicken Fingers
United States of America
Joseph Kerbaj Head of Retail Consulting GCC
Jones
Lang LaSalle
United Arab Emirates
When I relocated to MENA in 2011, I didn’t exactly know what to expect and how long will stay there with my family. It turned out to be the most exciting, almost seven years, of our expat life. I’m still extremely proud I could spend my entire time in GCC with Alshaya Group, the leader in the retail and F&B operations.
During my tenure in GCC I’ve had a chance to work with the world recognized restaurant concepts and their leaders, find new retail brands, meet incredible professionals and make a lot of friends for life. The landscape of retail and F&B in Dubai and the rest of GCC is fascinating and I’m proud I could contribute to its growth. By introducing the world recognized restaurant concepts, we brought the world’s cuisine experience closer to the people in the GCC, but also exported the local expertise and knowledge from the region back to the World.
On a personal level - the opportunities to grow both personally and professionally are endless. Learning about the local culture (and other expatriates as well) and how to work together in such a diverse environment was one of the most valuable lessons I’ve learned.
Over the past 11 years, my journey in the MENA retail sector has been a dynamic exploration of its multifaceted landscape. From collaborating closely with major retail developers, operators, and government entities to delivering comprehensive retail services and supporting brands in their expansion strategies, my role has spanned across various dimensions of the industry. What continues to fascinate me is the ever-changing nature of retail and its profound impact on economies and communities.
I’ve witnessed firsthand how consumer behavior, technology advancements, and market trends intertwine to shape the success of brands and malls. This interplay has been a constant source of intrigue and motivation throughout my career.
Beyond personal achievements, I firmly believe in the power of collaboration to elevate market conditions. Facilitating partnerships among key stakeholders—retailers, developers, government bodies, and private organizations—has been central to my approach. These collaborations not only foster healthy competition but also elevate consumer experiences and drive industry innovation.
In today’s rapidly evolving retail environment, cooperation is crucial to navigating challenges and seizing opportunities. With my deep-rooted experience and extensive network in the MENA region, my commitment is to leverage these strengths to foster growth, promote sustainable practices, and contribute to a thriving retail industry. My ultimate goal is to play a pivotal role in shaping a vibrant retail landscape that enriches both businesses and consumers while bolstering the broader economy.
THE PEOPLE
Said Haider Senior Director - Middle East Sales
Yardi
United Arab Emirates
Sarah Magdy Senior Leasing Manager
ORA Developers Egypt
With a rich 19+ year journey in the real estate sector, 11 of which were dedicated to Yardi, my journey has been deeply intertwined with the retail landscape. Leading sales and business development, I’ve had the privilege of witnessing and contributing to Yardi’s significant expansion across the region. When I joined Yardi in 2012, we were a team of two, with only a few clients. Over the past 12 years, it has been incredible to see Yardi grow to operate the vast majority of shopping centres in the UAE, a large portion in Saudi Arabia, and extend its influence across the GCC.
My passion for technology and deep understanding of the real estate industry have been key in navigating this dynamic retail landscape. From integrating advanced property management systems to implementing innovative retail solutions, our goal has always been to improve the efficiency and performance across the retail sector.
The adoption of technology in retail is transforming customer experiences, improving operational efficiencies, and driving growth. As retail continues to evolve, particularly in the Middle East, I am committed to fostering innovation and collaboration to ensure sustainable success. Together, let’s shape the future of retail in the region, leveraging technology to meet the ever-changing demands of consumers and the market.
Although my background initially lay in Sales & Marketing Administration within the Hospitality sector, my fervent interest in retail propelled me to pivot my career, accumulating 12 years of experience in shopping malls across the Middle East.
Beginning in 2012, I embarked on my journey with Cairo Festival City Mall (CFCM) as a Lease Administrator, contributing to the mall’s inaugural phase. This immersive experience not only broadened my insights into the retail landscape but also fueled a deep-seated passion for Leasing and Asset Management.
Between late 2015 and mid-2019, I ventured into the UAE, immersing myself in various projects such as Dubai Festival City Mall, Festival Plaza, Doha Festival City Mall, and Marina Mall Abu Dhabi. Progressing from assistant manager to manager roles, I garnered invaluable regional exposure and expertise.
Returning to Cairo in mid-2019 marked a significant homecoming, as I reunited with CFCM, this time as a Leasing Manager. The years that followed were a testament to resilience, as I navigated the challenges brought forth by COVID-19, balancing new entries, supporting tenants, and sustaining revenue streams. Additionally, I had the privilege of being involved in the expansion of Luxury Brands in the Egyptian Market, under the mentorship of our legendary Head of Leasing Mr. Karim Balsha. This experience allowed me to refine my skills, marking a significant milestone in my journey of managing existing assets and nurturing upcoming ones.
Today, as the Leasing Senior Manager at ORA Developers Egypt, I am honored to leverage my extensive experience and unwavering passion in bringing multiple projects to life through strategic leasing initiatives.
Sarah Mekkawy Senior Leasing Manager
Marassi Al Bahrain Bahrain
Luann Parker Director Wordy Affairs
United Arab Emirates
Leasing has always been more than a career for me—it’s a passion that intertwines my love for high-quality fashion, premium quality food, entertainment, and sports. It’s the delicate art of balancing tenant mix with shopper psychology, brand knowledge, and ROI. My journey started in commercial retail brokerage and gradually transitioned into the vibrant world of shopping malls. Despite facing challenges such as the 2008 financial crisis and the Egyptian revolutions in 2011 and 2013, these hurdles only strengthened my resolve as a leasing manager, driving me to bring even more attractive brands to the country.
I was proud to be part of the successful opening team of Cairo Festival City, one of the bestperforming shopping malls in Egypt and North Africa. This experience opened the door to my role with Emaar Malls, the MENA market leader and developer of the world’s largest shopping mall, Dubai Mall. As a leasing manager, I was privileged to work with one of the most innovative leasing teams, managing a portfolio of over 6,000 retail stores.
Now, I embark on a new journey in Bahrain with Marassi Galleria, a beachfront masterpiece that opened on February 21, 2024, operated by Eagle Hills, a sister company to Emaar. This mall promises a unique shopping experience, from luxury brands like Hermes and Chanel to popular high street names like Zara and H&M, alongside thrilling entertainment like an aquarium and Ground Control. With The Address and Vida hotels as neighbours, this journey in retail continues to evolve, and I couldn’t be more excited.
In 2013, as a real estate professional from NYC, I embraced a career-defining move to the UAE, joining Majid Al Futtaim to revolutionize the cinema experience. At the time, the Gulf cinema industry lagged a decade behind the West, and my mission was clear: transform it with cutting-edge amenities.
Over the next five years, I spearheaded the expansion of VOX Cinemas across MENA, introducing groundbreaking concepts like 4DX, Theatre By Rhodes, Vox Kids, Vox Outdoor & Hotel. Each innovation, from the first elevated dine-in concept to bespoke offerings in Galleria Mall & Kempinski MOE, set a new standard. By 2018, VOX emerged as MENA’s industry leader with a remarkable 5x unit growth.
My pride stems from applying years of U.S. cinema expertise to the rich cultural tapestry of the UAE. The success of VOX wasn’t just about numbers; it represented a fusion of global excellence with local nuances. As the industry evolved, our sophisticated and elegant architectural designs became the envy of peers worldwide.
This journey wasn’t just about bridging a gap; it was about creating trends admired globally. In the pages of “Souks to Malls,” my narrative reflects not only the evolution of Gulf cinema but also the passion and innovation that transformed a regional player into an international trendsetter.
THE PEOPLE
Maimunah Shebani Managing Director
The Retail Agency Oman
Nisreen Boustani PR and Corporate Communication Manager Mercato and Town Centre Jumeirah United Arab Emirates
In 2013, my first encounter with the Middle East Council of Shopping Centres (MECSC) sparked a newfound passion for retail. Oman’s retail scene at the time held immense potential, motivating me to delve into the industry with vigor. My initial ambition was to bridge the gap between retailers and shopping malls, fostering collaboration and knowledge-sharing. With MECSC’s support, I facilitated Springboard Networking Events, realizing the collective impact they could have on the sector.
Throughout this journey, I met remarkable individuals who enriched my understanding of retail dynamics. Each day brought valuable lessons, fueling my desire to empower others. In 2019, I launched structured retail training courses in Oman, aiming to equip job seekers with essential skills for retail careers. The overwhelming sector support propelled these efforts, enabling me to guide young Omani’s toward fulfilling retail paths. Witnessing their growth has been immensely rewarding, reaffirming the impact of collaborative endeavors in the industry.
Reflecting on this journey, I realize it has been more than just a career—it has been a transformative experience defined by collaboration, learning, and empowerment.
My journey in the fashion and shopping mall industry began with establishing the tourism marketing and communications department for Dubai Outlet Mall. I witnessed the first Outlet Mall in the GCC and the Middle East become a premier tourist destination, ending my tenure in March 2013.
In April 2013, I joined Mercato, an Italian-themed mall in Dubai. Mercato, with its cobblestone pathways, charming piazzas, and facades reminiscent of Venice and Florence, feels like a living piece of Italy.
As 2022 approached, Mercato was turning twenty—a milestone marking a journey I was privileged to be part of. Planning the grand celebration was thrilling. Ensuring authenticity, I collaborated with my team and an events company to secure performers in Renaissance costumes, immersing attendees in Italian-themed dance and music. We crafted an intricate anniversary cake mirroring Mercato’s architecture, complete with a tribute to its 20-year journey.
I curated a guest list including leading newspapers, TV and radio stations, and UAE government entities. The mall owner and Chairman’s presence was crucial, as his vision brought this Italian shopping haven to life. Seeing him and the attendees proud of twenty years of success was incredibly emotional.
The celebration night buzzed with excitement. Renaissance performers enchanted the crowd, and the atmosphere was electric with Italian charm. The Chairman’s speech echoed through the piazzas, reflecting on Mercato’s journey and impact. It was a night to remember, celebrating not just a mall, but a dream brought to life—a dream I was honored to be part of.
Paul Mathews Chief Operating Officer Vindico
United Arab Emirates
Ahmed El Sherif Senior Business Development Manager - Middle East Lenskart Optical Trading
United Arab Emirates
With over 20+ years of experience in the Global Retail Management Industry, my journey has been one of evolution and learning. Transitioning from mall engineering operations to managing mall fit-outs to overseeing Retail Real Estate operations as a COO, I’ve learned that success hinges on building a strong team and gaining leadership buy-in through a shared vision.
My experiences have been shaped by a deep-rooted passion for retail design and project management, driving me to influence the industry positively. I have had the opportunity to push the business to reinvent itself and gain the upper hand in the market in a much more dynamic business environment.
Remaining open to criticism and making decisions based on what’s best for the business, not ego, has been crucial. With a commitment to excellence and a passion for transformative change, I’m excited to continue pushing boundaries and achieving new heights in the dynamic world of retail management.
As the Senior Business Development Manager for Asia’s largest eyewear manufacturer and retailer, I find myself at the forefront of our expansion into the Middle East.
In this role, I’ve dedicated myself to enriching the shopping experience for our new customer base in the Middle East. One of my key contributions has been introducing a unique in-store experience that blends cutting-edge digital technologies with personalized customer interactions. This initiative aims not only to differentiate us in the competitive retail landscape but also to resonate deeply with our discerning Middle East customers.
Navigating the complexities of expanding into a new region has been both challenging and rewarding. Each step has been meticulously planned to ensure that we not only meet but exceed the expectations of our Middle Eastern clientele. From understanding local preferences to adapting our marketing strategies, every decision has been geared towards solidifying our foothold and fostering long-term success.
As we continue to expand, I am excited about the opportunities ahead. Our journey in theMiddle East is not just about growth—it’s about crafting meaningful connections, delivering exceptional experiences, and setting new benchmarks in eyewear retail across this dynamic region.
THE PEOPLE
Anoop Ajay Kumar
Former Marketing Manager at Makani Real Estate
United Arab Emirates
Aqueel Ahmed Chief Operating Officer - MENA & Asia
Vemco Group
United Arab Emirates
I joined Al Ain Mall’s marketing team in 2014 with nothing more than boundless enthusiasm and experience exploring the intricacies of human resources. Understanding people, their quirks, and the profound impact of experiences on human engagement was my forte.
I experimented with social media and pioneered strategies that reached even the seemingly elusive Gen-Zs. I saw that Gen-Zs were just waiting for something that resonated with their digital-native souls. And they showed me that experiences trump transactions.
As malls across the world compete with online retailers, I focused on blurring the lines between the digital and physical worlds. This integration proved invaluable as we entered an era where people across generations craved personal connections and a balance between their online and offline lives.
The highlight of my journey has been the relentless pursuit of thinking ahead of the curve and pushing the boundaries of creativity. From revamping the mall to handpicking brands, every decision is driven by a singular goal – enhancing visitor experiences. When I joined the industry 10 years ago, little did I know, that my human resource background would form the backbone of my unconventional approach.
In my career with Malls, I’ve been exposed to diverse areas of mall management such as securing lease deals and leading architect briefings. As I continue to chart new territories, one thing remains constant - the unwavering belief in the power of creativity to transform human experiences.
In 1999, I arrived in Dubai, drawn by its energy and a decade’s worth of IT and Infrastructure expertise. Back then, the city was buzzing with opportunities, daring anyone with a dream to chase them. Over the years, I sharpened my skills, navigating Dubai’s corporate world.
In 2014, I decided to leap into entrepreneurship, entering the niche market of people counting solutions. My quest for excellence led me to the doors of Vemco Group, a software company specializing in people counting and data analytics. Our partnership flourished, marked by successes and a shared vision.
By 2019, Vemco Group had acquired my business, expanding its presence in Dubai and Riyadh. I focused on growing our reach across the Middle East, building a dedicated team committed to excellent service.
Founded in 2005, Vemco Group has always been at the forefront of software development, driven by positive feedback from malls and retailers worldwide. My experiences and insights in the Middle Eastern market played an important role in shaping the evolution of our solutions in the area.
As the Middle East continues to thrive with world-class malls, Vemco remains committed to providing accurate insights for performance improvement and visitor satisfaction. I look forward to continuing our journey, empowering malls with our solutions as we move forward.
Dr. Heike Lieb - Wilson CEO & Founder Brightly Labs United Arab Emirates
Luc Lescault
Leasing Director
Al Rashid Mall - Danah Real Estate Kingdom of Saudi Arabia
Throughout my tenure in the Gulf, I significantly influenced the retail and shopping center landscape through strategic leadership and innovation. As General Manager GCC at prominent brands, I spearheaded operations that resulted in dramatic net profit growth, notably 135 per cent for Tommy Hilfiger and 405 per cent for Calvin Klein, amidst a declining market. I successfully headed the launched the e-commerce site Tommy.com, which marked a pivotal move towards digital retailing in the region.
My role as Director Sales & Leasing with Msheireb Properties in Qatar saw me securing key market players, enhancing the retail mix, and executing launch events for high-end villas, thereby elevating the luxury retail proposition. At Dubai Design District, I was instrumental in signing significant agreements and developing legal and operational frameworks, contributing to increased revenue and operational efficiency.
My strategic focus on operational streamlining, cost reduction, and customer satisfaction across roles has not only improved profitability but also reshaped consumer experiences. These efforts have contributed to a more vibrant, diverse, and dynamic retail environment in the Gulf, setting new benchmarks for retail excellence and innovation.
In 2014, I started my journey in Saudi Arabia, joining Fawaz Al Hokair Group, now Cenomi. Although, I had already spent over 15 years with some major players of the shopping centre and real estate industries in Europe, my experience in Arabian Centres was one of the most important periods of my career. It was a privilege to contribute to the rapid growth of the business right through to 2020.
From 2017 to 2020, I moved back to Italy on behalf of Fawaz Al Hokair to contribute to their European expansion ambitions and develop a Pan-European mixed-use real estate portfolio of 1 6 million sqm. It was a unique learning experience, by providing me a holistic view about the Real Estate business, from development to commercialization of complex mixed-use projects.
In 2022, I moved back to Saudi Arabia and joined Danah Real Estate, the real estate arm of the Al Rashid Group. The group’s iconic asset, Al Rashid Mall – Al Khobar, is under-going an ambitious $1 8 5 M refit program, repositioning as the ‘go to’ leisure and retail destination of the East of Saudi Arabia. As Leasing Director, I’m an active part of a team of motivated, ethical, and skilled individuals of all backgrounds, unified in the aim of re-imagining Al Rashid Mall which is undergoing its 3rd evolution.
THE PEOPLE
Mike van der Ende Head of Region Giftstarr
United Arab Emirates
Mohamed Attia CEO
Al Othaim Entertainment Kingdom of Saudi Arabia
In 2009, I moved from Europe to the UAE, where I’ve witnessed and contributed to the evolution of financial services in the Middle East. Starting at Emirates Group in Dubai, I used my expertise in airline e-commerce and payments to modernize technologies and enhance shopper conversion rates.
While sharing my knowledge, living in the Middle East was a profound cultural awakening for me and my family. We grew to deeply appreciate the region’s kindness and warmth.
A defining highlight of my career and introduction to retail came in 2014 when I joined Majid Al Futtaim, the leading retailer in the Middle East. Leading the digitization of their travel and expense management, I created a new corporate credit card, a mobile app, and automated expense reporting into the financial back office. Working closely with iconic brands such as Carrefour, Mall of the Emirates, VOX Cinemas, and other leisure and entertainment entities gave me valuable insights into the retail industry an exposure to what it takes to become and remain top of the retail game.
My journey, blending expertise in travel, financial services, and retail, has led me to my current role as Head of Region at Giftstarr, where I focus on crafting exceptional experiences through prepaid gift cards. The key takeaway is that integrating diverse skills and continuously innovating can create meaningful, customer-centric solutions. Embrace change, leverage your unique background, and always strive to enhance the customer experience—these principles will drive excellence and success in the retail industry.
I joined Al Othaim Entertainment as CEO in January 2024, and I am extremely proud to be working with the kingdom’s leading Leisure & Hospitality owner & operator - bringing together a best-in-class team with a mission to lead an ambitious and transformational organization. When I think about our place in the kingdom & GCC shifting the Entertainment landscape, my mind goes first to the Entertainment development revolution and shifts to the overall industry.
I am also passionate about the development of the young talented Saudi nationals’ representation in the entertainment landscape. The entertainment landscape across the Kingdom & GCC is undergoing dramatic change, and I believe it is accelerating fastest in the Kingdom. I have seen a growing momentum, and we are witnessing encouraging numbers of young motivated Saudi nationals taking prominent entertainment positions.
Naser Shahverdi Founder & Owner
Shannon Quilty General Manager
Halabja Group of Companies
Family Mall Al Sulaymaniyah
Iraq
My journey in the retail industry has been woven with passion and innovation. It all began 28 years ago, ignited by a spark during my bachelor’s degree project in IT. Fascinated by the dynamic landscape of the MENA retail sector and inspired by the evolution of shopping centres, I entered a path less travelled – the realm of online malls.
My venture led me across continents, from the busy streets of China to the vibrant markets of Türkiye and the luxurious malls of the UAE including Iran. Along the way, I forged invaluable friendships and absorbed insights from diverse cultures. With each encounter, my vision crystallized, leading to the establishment of a thriving e-commerce empire spanning multiple sectors.
But it wasn’t just about business; it was about connection. Through exhibitions and social media, I connected with like-minded individuals, fuelled by a shared passion for retail and innovation. With the dawn of artificial intelligence and cutting-edge technologies, I seized the opportunity to establish a pioneering trading company in Dubai. Collaborating with esteemed fashion entities like Mondo Italia Gallery and boutique houses, while pursuing advanced studies in retail, honed my skills and expanded my network. Drawing from rich market insights and customer culture, I now stand proud, working alongside renowned luxury brands at the prestigious Aria Mall in Iran.
I fell in love with the shopping centre industry when I was in middle school and my mother was the General Manager of the first shopping mall in Richmond, California. Richmond was a city centered around the oil and gas business. The developers of Hilltop Mall, Taubman Company, remediated the land and built a beautiful 1M square foot mall on top of it. One million square feet seems quaint in terms of what we see in the UAE, but for the time it was gigantic!
I came to understand how the development of this shopping mall positively affected the surrounding community; through the jobs, the commerce, and the core that it gave to the citizens of that area of Richmond.
This is what resonated with me when I first visited the Emirates in 2013. Whether it be indoor snow skiing, dancing fountains, or flagship stores of some of the world’s most exciting retailers, the Emirates has taken the industry to another level; building a reputation as the destination for innovative retail, design, and entertainment. It’s a place to find inspiration, creative solutions, new concepts, and great shopping. Like Hilltop Mall, UAE’s visionary leaders understood the shopping centre’s power to transform this one-time desert into a thriving and diverse community and created a world-class destination in the process…all in less than 50 years.
Congratulations!
Aria Mall | Naser Shahverdi Trading Co. Iran
THE PEOPLE
Stephanie - Alexandra Chartier Head of Central Marketing Wafi Group United Arab Emirates
Since moving from Montreal Canada to the Gulf in 2014, my journey has been a tapestry of growth, challenge, and innovation, deeply enriching my career. The shift marked the onset of an exhilarating chapter filled with unique opportunities and the need for creative solutions.
My foundational experiences in Canada equipped me with a keen understanding of marketing and adaptability. This groundwork was crucial as I dove into the complex retail environment of the UAE, a region teeming with potential for innovative retail concepts.
A pivotal milestone was my role in developing the vast 2.9 million square foot Reem Mall in Abu Dhabi, a project that significantly enhanced my insights into retail development from the ground up. This endeavour sharpened my skills and expanded my perspective on the industry’s demands and potential.
At Wafi Group, I spearheaded marketing strategies across our diverse companies and contributed to the evolution of Dubai’s Wafi City with the inception of Link, an ambitious project designed to blend digital and physical retail spaces, thereby redefining the shopping experience for modern consumers.
My outlook remains strong: to forge a retail landscape that marries tradition with innovation, setting new standards for a connected and immersive consumer experience.
Vythnathan Mahalingam Chief Operating Officer McARTHUR Retail Development Specialists
United Arab Emirates
With over 18 years of dynamic marketplaces experience, including a significant tenure in the Middle East since 2014, I entered a period of high demand for premium retail space in the UAE. Despite challenges like the 2017 downturn and the disruptions of COVID-19, I honed my skills and gained valuable insights.
Beginning in marketplaces consulting and leasing, I played a hands-on role in delivering greenfield and brownfield projects across the GCC region. These included super regional, regional, community, and neighbourhood assets, as well as major asset enhancement initiatives. I’ve been involved in key projects like BurJuman Mall, Oasis Malls, Reem Mall, Rahmania Mall, Dubai Festival Plaza, Asmakh Mall, Iran Mall, and Dubai Festival City. These projects not only demonstrate my ability to deliver results but also showcase my commitment to driving innovation in the region’s retail sector.
While class A marketplaces thrive, challenges persist for class B & C marketplaces in the UAE. However, the outlook for 2024 and beyond is promising, with opportunities in re-purposing and re-development projects. Dubai’s plan to double its population by 2040 signals a resurgence in demand for high-quality marketplaces, while KSA experiences a boom with significant demand and a robust pipeline of developments. My journey in the region has been remarkable, and I look forward to contributing further to the industry’s success.
UNLEASHING THE RETAIL INDUSTRY BOOM
The symbiotic relationship between the GCC’s retail growth and its thriving tourism industry was pivotal between 2005 and 2014. As shopping became a primary attraction for tourists, the region’s retail sector expanded rapidly. Dubai, in particular, led this transformation, attracting global brands and evolving into a retail powerhouse. By 2010, it boasted the second-highest concentration of international retailers, with its mega malls drawing over 150 million visitors, both residents and tourists, solidifying its position as a global shopping destination.
Global Luxury Brands and Tourism: Fueling Retail Growth
This foundational decade saw the rise of visionary entrepreneurs and businesses who recognized the shifting consumer dynamics and seized the opportunity to introduce innovative retail concepts. These pioneers played a crucial role in shaping the modern retail sector in the Gulf. They brought in the concept of hypermarkets, offering a vast selection of products under one roof, and developed large-scale retail projects that combined shopping with entertainment and leisure. The introduction of global brands further expanded consumer choices and raised the bar for local businesses. The success of these early ventures laid the groundwork for the continued growth and evolution of the retail industry in the region.
THE MALL BOOM: A DECADE OF UNPRECEDENTED GROWTH
In addition to the malls mentioned in Decade 1 the below were opened in Decade 2 .
SAUDI ARABIA
AL AHSA :
Al Othaim Mall - Al Ahsa
Cenomi Al Ahsa Mall
AL JOUF PROVINCE : Al Jouf Center
BURAIDAH : Al Nakheel Plaza
Al Othaim Mall - Buraidah
DAMMAM : Al Hizam Center
Al Khaleej Center
Al Nakheel Plaza
Al Othaim Mall - Dammam
Dareen Mall
Doha Center
DHAHRAN : Amwaj Mall
Cenomi Mall of Dhahran
JEDDAH : Abhur Plaza
Al Andalus Plaza
Al Jamea Plaza
Al Wedad Mall (Roshan Mall)
Al-Andalus Mall
Cenomi Al Salaam Mall
Cenomi Aziz Mall
Cenomi Haifaa Mall
Cenomi Mall of Arabia
Flamingo Mall
Masharef Center
Red Sea Mall
Serafi Mega Mall
JIZAN :
Al Rashid Mall - Jizan
Azzan Plaza
Kadi Mall
JUBAIL : Huwailat Center
MADINAH :
Al Rashid Mega Mall - Madina
Aliat Mall
Almanar Mall
Cenomi Al Noor Mall
Dana Mall
Taiba Commercial Center
MAKKAH :
Cenomi Makkah Mall
Musadia Mall
Sharaee Mall
Souk Al-Khalil 1 - Jabal Omar
The Clock Towers Shopping Center
RIYADH :
Al Hamra Plaza
Al Hokair Time - Al Rabwa
Al Malga Square
Al Nada Plaza
Al Othaim Mall - Khurais
Al Othaim Mall - Rabwa
Al Qasr Mall
Al Yasmeen Plaza
Arcadia Square
Cenomi Al Nakheel Mall
Cenomi Salaam Mall - Riyadh
Cenomi Tala Mall
Cordoba Center
Granada Mall
Hayat Mall
Hitteen Square
Irqah Plaza
Ishbiliah Plaza
Localizer Mall
Olya’a View
Panorama Mall
Rimal Center
Sahafa Center
Taif’s Heart Mall
Telal Center
Termithy Center
Yarmouk Center
AL AHMADI : Al Bairaq Mall
Durrah Mall
Light Restaurants Complex
Sama Mall
AL ASIMAH : Al Tijaria Tower
Sama Sulaibikhat
FARWANIYA : Al Dabbous Mall
The Avenues
HAWALLI : Al Salam Mall
Al Bahar Center
Sama Salmiya
KUWAIT CITY :
360 Kuwait
Crystal Mall-1
Crystal Mall-2
Divonne
Dome
Liwan Mall
The Avenues
The Gate Mall
The Village
SAFAT : Al Hamra Tower
SALMIYA : Argan Al Bida’a
Symphony Mall
Olympia Mall
SAUDI ARABIA
KUWAIT
BAHRAIN
A’ALI : Ramli Mall Spc Country Mall
AMWAJ : Lagoon Mall
Sultan Centre Reef Mall
RIFFA :
Enma Mall
Oasis Mall - East Riffa
SAAR : Saar Mall
SITRA : Sitra Mall
Al Hayat Shopping Centre
QATAR
AL GHARAFFA :
Ezdan Mall Al Gharaffa
DOHA : Joud Mall
Lagoona Mall
Msheireb Downtown Doha
Royal Plaza
The Gate Mall
The Pearl Qatar
Villagio Mall
OMAN
AL BURAIMI : Nujum Al Buraimi Mall
MUSCAT :
Bareeq Al-Shatti
City Centre Qurum
Gallery Muscat
Muscat Grand Mall
Opera Galleria
Qurum Gardens
The Walk
NIZWA : Nujum Nizwa Mall
SALALAH : Nujum Salalah Mall
Salalah Gardens Mall
SOHAR : Safeer Mall Sohar
UAE
ABU DHABI :
Al Bandar Plaza
Al Bateen Park
Al Falah Village Centres
Al Foah Mall
Al Muneera Beach Plaza
Al Raha Mall
Al Safeer Centre Mussafah
Al Wahda Mall
Avenue At Etihad Towers
Bawabat Al Sharq Mall
Bawadi Mall
Capital Mall
Dalma Mall
Deerfields Mall
Eastern Mangroves Promenade
Gardens Plaza
Hili Mall
Khalidiyah Mall
Madinat Zayed Shopping Centre & Gold Centre
Mazyad Mall
Mushrif Mall
Remal Mall
Shams Boutik
Souq Extra Al Ain Center
The Collection @ St. Regis
The Souk At Qaryat Al Beri
World Trade Center Abu Dhabi
Yas Mall
AJMAN :
Safeer Mall - Ajman
Ajman China Mall
DUBAI :
Al Ghazal Mall
Arabian Center
Arabian Ranches
Barsha Mall
Bay Avenue At Business Bay
City Centre Mirdif
City Walk
Discovery Garden Pavilion
Dubai Festival City Mall
Dubai Mall
Dubai Marina Mall
Dubai Outlet Mall
Etihad Mall
Grand Al Khail Mall
Grand City Mall
Grand Mini Mall
Green Community Motor City
Ibn Battuta Mall
J3 Mall
Jumeirah Park Pavilion
Madina Mall
Mall Of The Emirates
Meadows Village
Oasis Mall Dubai
Souk Al Bahar
Souk Al Manzil
Souq Extra Al Barsha 2 Center
Souq Extra Al Quoz Center
Souq Extra Dubai Investments Park
Sunset Mall
The Beach JBR
The Market
The Meadows Souk
The Walk At JBR
Times Square Center
Uptown Mirdiff
Uptown Motorcity
Wasl District
Wasl Square
Wasl Vita
FUJAIRAH :
Century Mall Fujairah
City Centre Fujairah
Lulu Mall Fujairah
Souq Extra Fujairah Center
RAS AL KHAIMAH :
Al Hamra Mall
Al Naeem City Center
Al Naeem Mall
Rak Mall
SHARJAH : Al Dhaid Flag Square
Al Majaz Waterfront
Al Qasba
Kalba Flaq Square
Khorfakkan Flag Square
Matajer Al Juraina
Matajer Al Khan
Matajer Al Mirgab
Matajer Al Quoz
My City Centre Nasseriya
Safeer Mall - Sharjah
Mall of the Emirates Dubai, UAE
Mall of the Emirates opened in Dubai in 2005 and is one of the leading shopping centres in the UAE. It features luxury shops like Harvey Nichols, Debenhams, and Ski Dubai—the first indoor ski resort in the region that set trends in leisure and tourism. Other attractions include VOX Cinemas, Magic Planet, and various dining options.
IBN Battuta Mall Dubai, UAE
Founded in 2005, Ibn Battuta Mall, the world’s largest themed mall, spans 521,000 sqm. Celebrating the legendary explorer’s adventures, it features six themed courts that reflect his travels. The mall’s retail success is marked by a diverse mix of stores and attractions, drawing visitors to explore its unique, immersive shopping experience while celebrating Ibn Battuta’s journey. Home to brands like Carrefour, Centrepoint, Decathlon and others.
Cenomi Mall of Dhahran Dhahran, KSA
Cenomi Mall of Dhahran opened in 2005, one of the largest and most attractive malls in Saudi Arabia, beautifully designed on one level in circular fashion with a variety of shopping, dining and entertainment options including an indoor skating rink. Great family destination and popular for those wanting a safe, cool place to walk as well.
Aliat Mall Al Madinah, KSA
Kinan International Company has expanded across various regions, with Aliat Mall in Madinah being a key project. Located near the Prophet’s Mosque, the mall features unique architecture and design. Since its launch in 2007, it has attracted many visitors, offering a selection of renowned international brands like Hyper Panda, Saco, and Home Center. This development marked a significant milestone in Madinah’s commercial scene, introducing modern retail experiences to the city.
Dubai Outlet Mall Dubai, UAE
Opened in 2007, Dubai Outlet Mall is the pioneering value concept mall in the MENA region and the first outlet mall in the GCC. Featuring over 240 stores with more than 1,200 premier and luxury labels, it pioneered the value retail concept, offering significant discounts on a wide range of international and luxury brands such as Montblanc, Coach and Armani. The mall provides a unique and memorable shopping experience for all.
The Avenues – Kuwait Kuwait City, Kuwait
The Avenues - Kuwait stands as a modern architectural marvel, renowned for its expansive design and popularity. It is Kuwait’s largest shopping destination, opened in 2007 and has expanded through phase IV in 2018. The mall features 12 distinct districts, it blends modern and classic styles, offering a unique shopping and entertainment experience such as IKEA, VOX Cinema, Kidzania and Carrefour. Home to international and local brands that provides an unparalleled mix of retail, high-end fashion, dining, and entertainment in the region.
Villagio Mall Doha, Qatar
Villaggio Mall opened in 2007, a premier destination in Qatar for luxurious high-end brands. Its interiors, which are inspired by Venetian-style architecture, blend seamlessly with a remarkable assortment of shopping, dining, and entertainment options, making it one of the most distinctive malls in Qatar spanning over 183,000 sqm and a GLA of 90,000 sqm. The mall features retail brands like Milano, Mango, Zara and The One.
City Centre Bahrain Manama, Bahrain
Opened in September 2008, City Centre Bahrain is the island’s largest shopping mall in Manama’s Seef District. Covering 211,023 sqm with 158,000 sqm of rental space, it offers 350 stores, including Carrefour and Saks Fifth Avenue, Bahrain’s first indoor water park, Wahoo!, and a 20-screen Cineco Cinema.
Dubai Mall Dubai, UAE
Opened in 2008, Dubai Mall is one of the world’s leading retail and lifestyle destinations, located next to the iconic Burj Khalifa in Downtown Dubai. Known for its luxurious Fashion Avenue with retail brands like Tod’s, Tissot and Armani Exchange. It features flagship stores, diverse dining, and familyfriendly attractions like the Dubai Aquarium. Dubai Mall continues to be a top choice for shopping and entertainment, attracting millions of visitors every year.
Red Sea Mall Jeddah, KSA
Opened in 2008 the Mall known for its expansive layout and luxurious shopping experience. With notable anchor tenants like Danube Supermarket and VOX Cinema, it offers a diverse range of dining options and a mix of luxury and affordable shops. Recognized for business excellence in 2018, the mall has become a prominent destination, combining retail and entertainment in one location, making it a favorite shopping spot for residents and visitors alike.
360 MALL Kuwait City, Kuwait
Founded in 2009, 360 MALL has transformed into Kuwait’s first mixeduse, retail, sports, office and leisure destination. A world class lifestyle destination, strategically located on the sixth ring road, its mix includes luxury brands, fine dining and unique entertainment concepts many of which have been introduced in Kuwait for the first time. Some of the retail brands are Bloomingdale’s, Cartier, Prada and Gucci.
Dalma Mall Abu Dhabi, UAE
Dalma Mall, opened in 2010 by The Developers Holding LLC, has established itself as a super-regional shopping destination in Abu Dhabi. With a diverse retail mix of international and local brands such as H&M, Matalan, Centrepoint, dynamic F&B offerings, and engaging entertainment choices. Dalma Mall remains a top choice for family-friendly shopping in the UAE.
Al Othaim Mall Rabwah, Riyadh, KSA
Founded in 2011, Al Othaim Mall - Rabwah is a major retail hub in Riyadh’s Rabwa District, located conveniently on the Eastern Ring Road. Spanning 3 1 , 4 66 sqm with 1 0 7 ,8 9 8 sqm of rental space, the mall houses over 575 stores, offering a diverse shopping experience. It features a variety of international and local brands like Mothercare, Centrepoint, Sun&Sand, dining options, and entertainment facilities, making it a popular destination for both shopping and leisure in the city.
Muscat Grand Mall Muscat, Oman
Founded in 2012, Muscat Grand Mall seamlessly blends modern and traditional architecture, offering a diverse range of retail, dining, and entertainment options. Located in Muscat’s Al Khuwair district, it features international brands, a cinema, and a children’s recreation centre, making it a vibrant shopping and leisure destination. Its inviting atmosphere, upscale amenities, and varied experiences attract both locals and tourists, cementing its position as one of the city’s premier shopping destinations.
Yas Mall Abu Dhabi, UAE
Opened in 2014, Yas Mall is a premier shopping and entertainment destination on Yas Island, Abu Dhabi. It offers a diverse mix of international brands, dining options, and attractions like VOX Cinemas and Fun Works. Situated near Ferrari World Abu Dhabi, the mall provides easy access from the city centre and Abu Dhabi International Airport. Yas Mall combines world-class shopping with family-friendly entertainment, making it a top choice for both residents and tourists.
Between 2005 and 2014, the GCC retail landscape experienced significant growth, marked by the construction of iconic malls and the expansion of both local and international brands. In the UAE, the opening of Mall of the Emirates and Dubai Mall positioned the country as a global retail hub, with major brands like Apple and the Level Shoe District entering the market. Saudi Arabia’s Kingdom Centre Mall expanded its luxury offerings, while Bahrain welcomed Lulu Hypermarket, Carrefour, and luxury brands like Louis Vuitton and Zara. Qatar saw the rise of
malls like Villaggio and Doha Festival City, introducing numerous international brands and enhancing its luxury retail scene.
In conclusion, GCC malls are more than retail centres; they drive economic growth by enhancing tourism, supporting infrastructure development, creating jobs, and boosting local businesses. These megamalls serve as social hubs while shaping the region’s economy through visionary urban planning and market adaptation.
Cenomi Al Nakheel Mall - Riyadh, Saudi Arabia
THE DIGITAL AGE: NAVIGATING NEW FRONTIERS
Joelle Elias Director, Retail Consulting JLL MENA
Sara Chatila Manager, Retail Consulting JLL MENA
The third decade, spanning from 2015 to 2024, has been a transformative era for the retail industry in the MENA region, characterized by the rise of e-commerce, technological advancements, and shifting consumer preferences. The rapid growth of online shopping has disrupted traditional brickand-mortar models, forcing retailers to adapt and innovate to remain competitive. The integration of technologies like AI, AR, and VR has enhanced the shopping experience, while sustainability and eco-friendly practices have become increasingly important. The rise of local brands and the popularity of pop-up stores have further diversified the retail landscape. As the industry continues to evolve, retailers are embracing digital transformation, personalization, and customer-centric strategies to navigate the challenges and opportunities of this new era.
Forging Tomorrow: Retail’s Next Generation of Leaders
Driving these monumental shifts are visionary leaders who have redefined how retailers engage with customers and build their brands. This decade isn’t just about technological progress—it’s about the trailblazers who prioritized immersive experiences, championed sustainability and propelled local brands onto the global stage. Let us delve into the stories of these innovators who have been instrumental in shaping the future of MENA retail.
DECADE 3: 2015 - 2024
Driven by technology, changing consumer behavior, and sustainability, the retail landscape in the Gulf underwent dramatic changes from 2015 to 2024 in the Gulf and continues to advance. This section highlights the stories of a few of the important personalities who have been leading such change in business, shaping retail into dynamic, digitally integrated spaces beyond shopping to create community hubs. Their stories of adaptation and innovation guide the future of retail in the region.
THE PEOPLE
Amit Puri Group CEO Bricks n Woods (BNW) Developments United Arab Emirates
Dana Al Bitar
Leasing Section Head
Abdali Boulevard Company Jordan
In the last decade since I moved to Dubai, I have been fortunate to witness significant trends and progress in the Shopping Centre ecosystem. With UAE being the regional hub of shopping and tourism, the sector has shown resilience and innovation, whilst continuously evolving to meet the changing consumer demands and preferences. It’s no wonder that the sales in leading shopping centres are fast approaching their pre-COVID levels.
One of the key trends that I have seen grow exponentially has been the integration of technology to enhance the shopping experience. Most shopping malls have implemented digital solutions such as virtual shopping assistants, contactless payments, and interactive displays to improve customer engagement. There has also been a noteworthy shift towards experiential retail with more unique and customized experiences to help attract visitors.
There are many reasons to remain optimistic about this buoyant market as it not only acts as an oasis but a sanctuary, in a desert which is full of conflict. To complement its Shopping Centre ecosystem, UAE has the requisite infrastructure, housing, schooling, top medical facilities, security, and connectivity. It’s still a tax-free environment and the authorities are transparent about the fees they charge. The regulatory authorities are doing a great job feeling the pulse of the market and acting accordingly by issuing new directives, rules, and regulations. Unless external factors come into play or a regional war breaks out, I believe wellplanned and executed malls in UAE will never see a downturn in performance but instead will continue an upward trajectory.
Growing up in Jordan, I could never have envisioned the incredible journey that awaited me in the real estate industry. Beginning my career as a Customer Service Representative, I quickly discovered a deep passion for the dynamic realms of leasing, sales, and business development.
Driven by ambition and determination, I immersed myself in every aspect of the real estate sector. Through hard work and dedication, I shattered stereotypes and proved that women in Jordan can not only reach their goals but also make a significant impact in any industry they choose.
One of my proudest achievements came when I took on the role of Leasing Section Head for one of the largest projects in my country. With a strategic approach and unwavering commitment, I spearheaded efforts to increase occupancy rates, surpassing expectations and solidifying the project’s success in the market.
My journey is a testament to the power of perseverance and belief in oneself. It’s a reminder that with passion, determination, and hard work, anything is possible. I am honoured to have played a part in shaping the real estate landscape in Jordan, and I look forward to continuing to make a positive impact in the industry for years to come.
Hana Alamro Senior Retail Leasing Manager ROSHN Group Kingdom of Saudi Arabia
Joelle Elias Director, Retail Consulting
JLL MENA United Arab Emirates
My real estate journey has been fueled by a passion for crafting vibrant retail spaces that bring communities together. As a Senior Retail Leasing Manager at ROSHN Group, I take great pride in contributing to the company’s vision of developing integrated neighborhoods that reflect Saudi Arabia’s rich heritage.
At ROSHN, my goal is to curate diverse retail offerings across our 200 million sqm developments, creating bustling community hubs where residents can gather, socialize, and complete their daily errands. I carefully select tenants that not only meet the needs of the local population, but also celebrate Saudi culture through unique dining, shopping, and service experiences.
My work is driven by a deep motivation to build vibrant, people-centric spaces where residents can thrive. I remain steadfast in my efforts to help ROSHN continue setting new standards in community-focused retail development.
This journey has been marked by continuous growth, learning, and an unwavering dedication to creating spaces that truly enrich the lives of our customers. With my expertise and passion, I’m poised to play a pivotal role in ROSHN’s transformation of Saudi Arabia’s urban centres into flourishing, self-sustaining communities.
In my role within JLL’s retail division, I am fortunate to provide strategic real estate advice to developers and investors across the Middle East and North Africa. My focus lies in assessing the viability of major retail developments throughout the MENA region, conducting comprehensive market analyses, and delivering strategic recommendations for development.
Over the past decade, I’ve had the privilege of advising on numerous high-profile and complex projects spanning more than eight countries in the GCC and Levant. The retail industry, which I’ve been deeply immersed in, operates at a rapid pace driven by evolving consumer preferences and the intricate dynamics between retailers, developers, and consumers.
During this time, I’ve witnessed firsthand how the retail landscape has evolved into a realm characterized by innovation, resilience, creativity, and sustainability. The industry has transformed from traditional commercial spaces into personalized, consumer-centric experiences. It has embraced technological advancements, responded adeptly to shifting consumer dynamics, and recognized its broader economic impact.
Looking ahead, the future of retail in the GCC region is promising as developers increasingly tailor offerings to reflect cultural nuances and consumer preferences. The next wave of trends, including advancements in data analytics, digital evolution, sustainable practices, and experiential retail spaces, promises to further reshape the industry.
I am excited to continue contributing to this dynamic field, where each day presents new opportunities to shape innovative and sustainable environments that drive growth and enhance the retail experience across the region.
THE PEOPLE
Mohamed Monier Leasing Executive
Ezdan Malls Qatar
Nita Odedra Director - Strategy
Blue Rhine Industries United Arab Emirates
Growing up in the GCC, I had the unique privilege of witnessing the remarkable retail evolution firsthand. Being an eyewitness to the extraordinary transformation from traditional souks— bustling marketplaces filled with rich culture and history—to modern, sprawling malls with cutting-edge architecture has been nothing short of fascinating. This transformation is not only an architectural marvel but also a testament to the region’s evolving consumer preferences, economic dynamics, and cultural influences shaping our retail experience.
As I now find myself part of this industry, the professional engagement brings a deeper appreciation of the factors that have shaped this journey. From the intimate and personal shopping experience in souks, where community and culture intertwined, to the sleek, contemporary malls offering global brands and entertainment under one roof, this shift reflects more than just changes in the retail landscape. It highlights the adaptability and progress of the GCC, a region balancing tradition and modernity, ensuring that both remain part of the retail narrative.
Every new development captures the pulse of an evolving society—its aspirations, values, and identity—making the GCC retail story one that continues to inspire and redefine what shopping can mean in a globalized world.
My initial exploration of Dubai in 2015 revealed a navigational labyrinth. Towering structures, once merely digital pins on a map, loomed before me, disorienting and overwhelming. My phone, usually an extension of my being, became a frustrating weight. The map app, once a trusted guide, offered only mocking pixels. This wasn’t just a personal anecdote; it reflected a critical need. Wayfinding systems in our burgeoning metropolises must evolve at the pace of the city itself. Static signage, with its dated arrows, felt akin to a paper map in the age of GPS – a relic in a world demanding innovation.
Over all these years, I have witnessed the tide turning. Enter the wayfinding revolution: where navigation becomes intuitive, even immersive, and seamlessly integrated into the environment. Modern wayfinding solutions guide visitors through the entire space while keeping their attention amidst the digital distractions and cultural nuances of a metropolis like Dubai. Wayfinding has transcended its map-reading roots. Now, it’s about empowering visitors with a sense of control over their journey. Take the retail industry, for example. They’re all about maximizing “dwell time” – turning a quick errand into a delightful experience. This approach isn’t theoretical. Last year, we collaborated with Lagadere Travel Retail at Abu Dhabi International Airport. Our mission? To transform the space into a recognizable landmark. Our solution: dynamic signage inspired by the majestic Arabian sand dunes. This project exemplifies the growing demand for engaging wayfinding, and with the rise of AI and AR/VR, the future is even brighter.
Pavol Kopernicky Director of Leasing McArthur + Company United Arab Emirates
Shah Karim CEO
SafeRock
United States of America
Having spent over twenty years in commercial real estate, I’ve had the opportunity to contribute to over 1,000,000 sqm of leasable space across the UAE, Qatar, and Slovakia, and I’ve also gathered valuable insights from Canada. My journey in the Gulf’s retail sector kicked off in 2015, with a few intervals spent in Europe. During challenging times, I led the leasing revival at Doha City Centre, particularly focusing on expansion areas. These days, I find great satisfaction in helping clients throughout the region by using strategies that boost property value and attract top retail vendors.
One of the most interesting changes I’ve seen is how retail real estate developers are now setting their targets. More and more “matured developers” are taking a pragmatic approach, setting visionary yet realistic goals. This shift helps avoid the unrealistic expectations and inefficiencies that can waste resources. I strongly believe that as more developers adopt this balanced method, they will achieve their goals, ensuring a bright future for the region.
One of my fondest memories of Abu Dhabi is from my wedding reception that took place there in 1995. Our reception was held on a dhow on a beautiful evening in the crystal blue waters off the coast of the city. Mohan Jashanmal, of Jashanmal Department Stores, was one of our guests and he took the chance to sing several ‘Qawwali’ songs on the boat. This began my connection to Mohan and to retail in the UAE. Thirty years later, he remains a close friend and his focus on customer services has served as a lifelong lesson for retail success.
Inspired in part by his insights, I was able to build SafeRock to focus on technology and strategy solutions that have powered billions of transactions for retailers and brands, providing some of the most advanced analytics and demand prediction solutions globally. Through MECS+R, we engaged with leadership in the GCC region and now in Saudi Arabia advising company growth in industrial, energy, and petrochemicals.
Using Artificial Intelligence, we are humbled to help revolutionize the way corporations operate by offering unprecedented opportunities to improve decision-making. As a strategic partner with Fortune 50 corporations, strategic investors, financial sponsors, and private family companies, we help create greater value and make the most of the potential of AI. By closely watching consumer behaviour and applying AI, we can reduce costs and focus on the customer - as my dear friend Mohan had explained to me thirty years ago.
THE PEOPLE
John Mwangi Chief Finance Officer
Village
Kenya
Market Mall
In my role as the Chief Financial Officer at Village Market Mall in Kenya, my journey has been a testament to the transformative power of strategic financial leadership within the retail industry. From the outset, I recognized the need to lead with innovation, adopting cutting-edge technologies such as advanced e-commerce platforms, data analytics, and artificial intelligence. These initiatives have not only elevated our financial performance but positioned Village Market Mall as a pioneer in delivering an enriched customer experience.
My commitment to sustainability aligns with the values of our community at Village Market Mall. Spearheading eco-conscious practices, waste reduction initiatives, and ethical sourcing, I have aimed to create a retail space that resonates with the growing emphasis on responsible business practices in Kenya.
Furthermore, my advocacy for inclusivity and diversity has been integral to shaping Village Market Mall into a hub that mirrors the rich tapestry of our local community. By championing equal representation and fostering accessibility, we’ve not only enhanced our retail environment but have set an example for the broader industry in Kenya.
As Village Market Mall’s CFO, my strategic actions go beyond traditional financial stewardship, aiming to redefine the standards of retail in Kenya. Our ongoing journey is a commitment to a future where innovation, responsibility, and diversity remain at the forefront, shaping village market mall into a dynamic, customer-centric retail destination that stands as a beacon of excellence in Kenya’s retail landscape.
Vanessa Hinton Head of Marketing
Ithra Dubai
United Arab Emirates
Dubai was always the ‘City to Watch’ for retail industry peers around the world and for that reason it was always a city to aspire to. I was fortunate enough to arrive in Dubai in 2016. In June of the same year, His Highness Sheikh Mohammed launched the “Dubai Industrial Strategy” to elevate Dubai’s commitment to fostering resilience, excellence and innovation across economic sectors and encouraging meaningful public-private partnerships to deliver value and a transformative impact on tourism development in the emirate.
You could feel the great momentum building in the city as there was a monumental focus on non-oil trade and a move to a tourism-lead city. This meant a great shift in the psyche of all shopping malls and retail organisations in Dubai. The scale and focus were phenomenal. The strategy brought immense tenacity and dynamism across Dubai’s shopping mall and retail industry. Around 400,000 sqm of additional retail space was scheduled to be completed, and key securements such as the first Apple store opening in the Middle East, underscored this ambitious period.
This agenda also drove a fundamental change to shopping malls ushering in the digital era. E-commerce emerged as not something to shy away from, but embrace digital transformation as a new pillar of retail. We began exploring new technologies to engage our customers – and it was working. From contactless payments, seamless destination-lead WIFI, augmented reality, interactive retail, loyalty programs and AI, this integration began a new era of an extended retail footprint in the customer journey and shoppers diving into highly curated in-store experiences. For the first time, the consumer was now fully expecting the online connection unified to the in-store experience. A new era of malls in Dubai had begun.
Eman Al Farsi Leasing and Tenant Relations Manager SABCO Properties Oman
Hitesh Mirani
Retail Development Strategist Planning, Development & Leasing
United
Arab Emirates
Embarking on my leasing journey in 2017, I ventured into uncharted territory as one of the first Omani women in this dynamic field. It was a path fraught with challenges and uncertainties, but my determination was never wavered. With the steadfast support from my family and the trust of the organizations I collaborated with, I gained invaluable experience.
Every step of the way, I deepened my expertise, learning the intricacies of the retail industry and understanding the nuances of building meaningful relationships. These early years were marked by moments of triumph and trials, each contributing to my growth and resilience.
Today, I take immense pride in my accomplishments and the strong connections I have cultivated within the retail sector. My story is not just a personal achievement but a testament to the vibrant growth of retail in the Sultanate of Oman. Witnessing the industry’s transformation firsthand, I have seen how our collective efforts have shaped a thriving retail environment.
Being part of this transformative experience has been an honor. It has allowed me to contribute to a field that is continuously evolving and expanding, opening doors for future generations of Omani women. The progress we have made illustrates what is possible when we embrace change and strive for excellence.
Looking ahead, I am filled with optimism. Let us continue to shape the future of retail together, drawing on our shared experiences and forging new paths to success. By collaborating and innovating, we can ensure that Oman’s retail industry remains robust and resilient, ready to meet tomorrow’s challenges and opportunities.
Dubai kids may remember the good old days of carefree fun and arcade games in the 1990s. The 7-year-old in me believes that it was just yesterday.
The trigger in the entertainment evolution in UAE malls was the advent of the first-to-market concept “Sindbad’s Wonderland”, my solo reason for going to Al Ghurair Centre every Friday. A decent 1,200 sqm Family Entertainment Centre at that time, it was the spot for family entertainment, filled with thrilling rides, excitement, and unforgettable moments. I vividly remember an ace promotion they ran where based on the grades achieved in school, Sindbad’s would offer free tokens as rewards. Talk about a push to ace those tests!
Fast forward to now, entertainment concepts are a big part of the shopping mall vibes. Largeformat attractions like Ski Dubai at the Mall of the Emirates, Dubai Aquarium in Dubai Mall, and Ferrari World at Yas Mall have become a part of our cultural DNA.
As I continue my journey as a Retail Development Strategist, I carry these lessons with me, always striving to create retail environments that inspire and captivate, just as Sindbad’s Wonderland did all those years ago. Lessons learned from many projects that I have worked on have shown that while trends change, the essence of retail remains - understanding your consumer and creating a sense of belonging.
THE PEOPLE
Omar Totayou Marketing Lead
Abdullah Al Othaim Investment Co Kingdom of Saudi Arabia
Saad Zuberi Executive Director
LuckyOne Mall Pakistan
Step into my world, where innovation is my driving force, and transformation is my mantra. My journey has been a thrilling ride through the realms of FMCG, retail, and entertainment, fueled by an unyielding passion for pushing boundaries and leaving a mark wherever I go.
Starting out in FMCG, I honed my skills in strategic planning and brand management, setting the stage for what was to come. But I craved more. I wanted to revolutionize consumer experiences, so I delved into the world of retail, where I set new standards in design and service excellence.
Yet, my thirst for innovation remained unquenched. I saw untapped potential in entertainment and seized the opportunity to spearhead groundbreaking ventures. In Saudi Arabia, I led a revolution in the cinema experience, curating exclusive premieres and seamlessly integrating gourmet culinary offerings to transform cinema visits into immersive adventures.
Navigating challenges with finesse, I brought Dreamscape to Saudi Arabia, enriching the entertainment landscape with cutting-edge technology and immersive storytelling that captivated audiences like never before.
My journey has been one of constant transition and growth, seamlessly moving across industries and accumulating invaluable skills and insights along the way. Now, as I join the Al Othaim Group, I am poised to drive transformative initiatives and shape the future of cinema, Investment, Fashion and Malls in Saudi Arabia.
With a proven track record of innovation and success, I am ready to lead the way into a new era of cinematic excellence and unforgettable fashion experience. Get ready to experience the future with me at the helm.
Embarking on a journey propelled by the desire to illuminate the world with unique reflections, my experience at LuckyOne Mall has been nothing short of extraordinary. Reflecting on the initial hurdles, I recall the scarcity of skilled resources and the absence of cohesive procedures. However, fueled by a fervent determination to cultivate growth, I transformed challenges into opportunities, fostering an environment ripe with excitement.
Through dedicated efforts, I cultivated a team brimming with practical prowess and the audacity to set LuckyOne Mall apart as a beacon of distinction in Pakistan. This endeavor wouldn’t have been possible without the unwavering support and visionary leadership of our CEO, Mr. Sohail Tabba. His belief in our potential provided the canvas upon which innovative ideas flourished, propelling our mall to emerge as a thriving community hub and a premier business destination in Pakistan.
Moreover, my affiliation with MECS+R proved instrumental in aligning my endeavors with prevailing trends and industry best practices, further enriching my journey. As I reflect on this remarkable voyage, I’m filled with gratitude to my Creator for bestowing upon me this incredible opportunity to leave my mark on the mall industry of Pakistan.
Shaukat Ali Khan CEO Saudi Bonyan Real Estate Investment Kingdom of Saudi Arabia
David Huesser Managing Director
The Outlet Resource Group United Arab Emirates
Working in the hotel industry presents a multitude of challenges, including meeting guest satisfaction, capturing market share, and elevating guest services. However, passion for one’s work is a key ingredient for success. From the onset of my career, I harboured a deep passion for hospitality, a trait that ultimately led to my recognition as the top-performing executive in the Middle East.
I also received numerous additional awards, including the President’s Sales and Marketing Award, the President’s Award for Quality Service and Guest Satisfaction, and various other commendations.
Transitioning to a new phase in my career with Abdul Rahman Saad Al Rashid and Sons (ARTAR) Company, where I oversaw Saudi Bonyan, marked another significant milestone. Alongside orchestrating hotel franchise contracts for three Marriott properties, I also managed Al Rashid Malls in Madinah, Abha, and Jazan. The retail sphere, akin to hospitality, demands a nuanced understanding of customer needs and a collaborative approach towards partner success.
Presently, I am deeply involved in the rebranding endeavours of Al Rashid Malls in Madinah, Abha, and Jazan. Recognizing rebranding as an ongoing process, I am committed to continual evaluation and enhancement. Our mall’s rebranding initiative has been instrumental in reshaping our identity, attracting new demographics, and maintaining a competitive edge in the market.
In essence, my journey underscores the importance of dedication, consistent follow-ups, and unwavering hard work in achieving success across diverse industries.
My career began in the construction industry in the US, and quickly transition over to real estate development and the management of malls in Toronto, Canada. This experience is where I first developed a passion for creating special places where you can live, work and shop within a unique ecosystem.
After a number of years in Canada, I had the opportunity to join Simon Property Group in the USA, heading up the East Coast region renovating malls, as well as running the asset management division, creating substantial EBITDA growth for the assets. My career up to this point has been to develop and manage traditional super regional malls.
However, I had a unique opportunity to join Brookfield Place - NYC and rebrand, relaunch NYC’s premiere mixed-use luxury retail development in NYC comprising over 8M square feet.
Since 2018, the GCC has been my base. My journey began with Al Futtaim, where I served as Director of Asset Management. Leveraging that experience, I transitioned to consulting, working with prestigious groups across the region like Nakheel and Apparel.
Currently, I’m the Managing Director at TORG, spearheading their exciting venture to develop outlet malls throughout the GCC. While these leadership roles are fulfilling, mentoring new talent, and sharing my insights at industry events remain true highlights for me.
THE PEOPLE
Kabir Lumba CEO
Landmark Retail
United Arab Emirates
Marcela Sancho Co-Founder House of Pops
United Arab Emirates
My journey with Landmark began in 2004 when I joined as the CEO for India-based Lifestyle International Pvt Ltd, & later in 2009 transitioned to the role of Managing Director. Little did I know then, the remarkable path that lay ahead.
In 2018, I moved to Dubai as CEO of Max Fashion, our largest fashion business, and later became Group Director & CEO of Landmark Retail in July 2022. I consider myself fortunate to have witnessed firsthand the incredible evolution of the retail sector in the GCC.
The region’s retail has evolved considerably over the past two decades, challenging all of us to stay agile, think strategically, and pivot in a flash. As Landmark Group, marks 50 years, it has been inspiring to witness the organisation’s growth to become one of the largest multicategory omnichannel retail conglomerates in the GCC and India. This achievement wouldn’t have been possible without the continued investments and long-term commitment from our leadership, as well as our dedicated teams on the ground.
Success, however, is not just defined by our achievements. For us, it is rooted in the relationships we build, the communities we serve, and our genuine care for our customers and employees. It has been inspiring to support the growth of the Landmark Group, and I am truly grateful for the opportunity to continue creating value and leaving our mark in this region’s exciting retail space.
When we first set up our modest bicycle stall at Dubai’s Ripe Market in 2018, I wasn’t merely launching a product; I was embarking on a mission. House of Pops was born from a deep-seated belief that we could do more than just satisfy a sweet tooth – we could inspire a movement rooted in health, happiness, and sustainability. What began as a humble venture has evolved into a regional powerhouse in the food retail industry, but the journey is what truly defines us.
Fueled by passion, I focused on creating a brand that put people and the planet first. Leading the charge to become the first ice cream brand in the region with plastic-free packaging wasn’t just a business decision; it was a commitment to sustainability. Expanding into five channels—retail and franchise, home delivery, trade and HORECA, events, catering, and schools—came with challenges, but each one was an opportunity to grow stronger and more resilient.
Throughout this journey, I’ve taken on various roles. Yet, what matters most to me is the impact we’ve had on the people around us. Embracing a new culture as an expat and adding value to this nation has been deeply fulfilling. I’ve strived to set an example of what passion and hard work can achieve, paving the way for other women entrepreneurs in the F&B industry.
The challenges we’ve faced have only strengthened us. Our growth isn’t just about business expansion; it’s about nurturing the entrepreneurial spirit that drives House of Pops. We’re committed to leaving a legacy of innovation, sustainability, and happiness, one pop at a time.
Mazen Kanaan Co-Founder House of Pops United Arab Emirates
Serge F. Younane Chief Operating Officer Cenomi Centers
Kingdom of Saudi Arabia
I have built House of Pops from the ground up with my partner, Marcela. From the outset, we wanted to provide healthier, plant-based and sustainable snacks. We are proud to be part of the region’s incredible, rapid retail growth story.
Managing my existing day job and starting off a business was a major life experience. I rapidly learnt many lessons about management – something which requires patience, determination, and dedication.
Leveraging many years of experience in the ice cream industry, I took the time to grow House of Pops organically, ensuring we built the right team and ensuring we have the right people on board.
I think we have truly disrupted the local – and increasingly regional – frozen treat and dessert market. We have responded to the growing need that people care more about what they put in their bodies, and about the environment. We started with one distinctive, brightly coloured cart near the beach and at Ripe market – and today, House of Pops is a multi-million dollar brand, boasting a network of kiosks, carts, online delivery options and a growing international franchise network.
Now, the House of Pops team is gearing up to pivot into the future through expansion, brand building, innovative range extensions, and private labelling.
Bloomberg recognised the brand as “taking over the Middle East”, acknowledging its current growth and future strategy.
I hope our people-first business helps other nascent brands realise that you can run a successful business while focused on consumer happiness, wellness and sustainability.
Driven by my passion for the shopping mall business, I transitioned from a successful architecture, design, and contracting business to leading roles at ABC s.a.l., the pioneer of shopping malls in Lebanon, Majid Al Futtaim Properties in the GCC, Al Ghurair Real Estate in the UAE, and Cenomi Centers in KSA.
In my roles, I was challenged to lead in times of turmoil where I had to adapt, lead and transform assets into successful and profitable businesses. Throughout my leadership journey with these prestigious organizations, I created and implemented innovative strategies, collaborating with exceptional teams to transform and deliver exceptional results in continuously changing times.
Looking forward to the industry, I will continue to focus on sustainability and benefit from AI to shape further the next retail era leading change and achieving excellence.
THE PEOPLE
Jennifer Sault Founder and Managing Director Thrift for Good United Arab Emirates
Kris Fade Founder Fade Fit
United Arab Emirates
Thrift for Good are charitable preloved stores in the UAE with the mission to rehome preloved items to reduce waste and raise funds for children around the world by donating 100 per cent of our profits to the local non-profit organization, Gulf for Good.
With fast fashion on the rise, currently, 90 billion tonnes of clothing is going to landfill each year – clothes which have harmed the environment and have exploited workers in their production. Dubai is one of the most commercial cities on the planet, but lacks a sustainable affordable option. We provide perfect quality unique items for a fraction of the price, offering a new selection every day.
We opened our first store in The Palm Jumeirah in November 2021 and our second in Times Square Center in November 2022 and have so far rehomed over 250,000 clothes (or more than 60 tonnes), redirecting them from landfills. In addition, we have contributed over AED2,500,000 for children’s charity projects in Uganda, Malawi, the Philippines, Kyrgyzstan, Tanzania, Peru, Lebanon and more! Over one billion children still live in abject poverty and it truly doesn’t take much to change a child’s life – only AED1,500 to sponsor a child in Tanzania for a year.
We are so proud to revolutionize the fashion industry in Dubai, all while creating a life-changing impact for those who need it most. You can help us, too, by giving your preloved items, shopping sustainable fashion, and volunteering your time or partnership to multiply our impact.
In 2007, I left my hometown of Sydney, Australia to start an exciting, career on Virgin Radio Dubai to host my own show, “The Kris Fade Show.” I also starred in the #1 hit Netflix reality show, “Dubai Bling.”
On top of this, I now have my own FMCG brand, Fade Fit, which is the fastest growing snack brand in the region.
In the beginning, #FadeFit was just a hashtag. I went through a transformation not only physically, but mentally and “Fade Fit” became synonyms with my journey. In 2017, I hosted a “Fade Fit Seminar” which was free for all my guests. We had motivational speakers, nutritionist, fitness trainers and more.
Fast forward two years to 2019, with my two daughters Noushie and Kikki in mind, I knew I wanted to create something for them. I realized that the market was lacking kids snacks that were healthy and tasty. I then worked on developing Fade Fit’s first snacks which was a datebased snack for kids. They had no added sugar, no preservatives, and no artificial additives. We now have about 30 SKUs of products including Protein Balls, Protein Puffs, Energy Snacks, Gummy Vitamins, and more.
Fade Fit in these past five years has grown exponentially and is currently in eight countries in the GGC and Europe. As a brand born in the Middle East, Fade Fit has strong local identity in the region making it a trusted brand among our customers.
Michael Beverly Executive Vice President Al Ghurair Centre
United
Arab Emirates
Ramesh Anbalagan Head of Talent & Digital Vindico
United Arab Emirates
My retail journey has spanned Australia, Hong Kong, China, and the UAE, offering me diverse market exposure. Starting at Woolworths Supermarkets in 1990, where I first learned the ropes of the professional retail industry, I’ve had the privilege of working with international giants like FMCG, Li & Fung Limited, and Scentre Group, owner of Westfield in Australia and New Zealand.
Following that, I ventured into the Middle Eastern market, becoming General Manager at Ibn Battuta Mall and Pavilions at Nakheel Group. I then joined Dubai’s first shopping mall, Al Ghurair Centre, where I now serve as Executive Vice President. Here, I’m responsible for optimizing sales, foot traffic, and implementing innovative marketing strategies and ensuring effective tenant management.
The retail industry is a constantly evolving landscape, from traditional in-store shopping to today’s rising e-commerce trends. Introducing new concepts is key to driving repeat visits. Recently, we launched the Flayva food hall, which boosted foot traffic at Al Ghurair Centre by 11 per cent within the first two weeks of opening. I am continually inspired by the advancements that have taken place over the years and I can’t wait to see what the future holds.
In the past ten years, I’ve honed my skills in managing retail tech products across the MENA region. My focus has been on launching and improving scalable solutions that enhance user experiences. I use data analytics to drive engagement and retention, ensuring maximum return on investment.
I’m particularly passionate about digital transformation and automation, especially in Retail Design & Delivery. One of my key achievements is leading the development of VRDnet, a SaaS platform that streamlines retail design and delivery processes.
My experience in the Gulf’s B2B retail sector has given me a deep understanding of the market dynamics and trends, allowing me to effectively forecast and capitalize on opportunities for business growth. I am dedicated to advancing the retail tech landscape in the Gulf, striving for excellence, and staying ahead of industry trends.
In the dynamic world of retail and leisure, my story unfolds—a journey woven with threads of career growth and maternal love. I am Syeda Narjis Batool Kazmi, and over the past 25 years, I’ve ventured from being a Specialty Leasing Manager to now serving as General Manager Leasing in a prestigious mall. Each step has been marked by resilience, determination, and a deep affection for my son, Ali Abbas.
Amidst the challenges of my professional life, runs a parallel journey of single parenthood, raising Ali Abbas, born with Down Syndrome in 2010. I faced obstacles, compounded by the responsibilities of being a single parent, yet persisted with determination, guided by a belief in love’s power and resilience.
My professional journey includes notable achievements, such as securing a remarkable 100 per cent mall lease in 2022 and representing Pakistan as MECS+R’s Regional Representative. Despite these victories, my heart remains with Ali Abbas, whose infectious laughter and indomitable spirit serve as a daily reminder of life’s beauty amid challenges.
Reflecting on my journey, I am profoundly grateful for the unwavering support of our CEO, Mr. Sohail Tabba and Senior Management, whose guidance has shaped my path and fueled my determination to overcome obstacles.
In conclusion, my story is one defined by resilience, determination, and boundless love. As I navigate both motherhood and my career, I am guided by the belief that with love, perseverance, and resilience, we can conquer any challenge life presents.
Inspired by my father, Philip Evans, featured earlier in this book, my journey began in the Middle East as a young, aspiring entrepreneur at 25, launching my marketing company with my first client in the retail industry who activates spaces in major malls through their pocket shop solution. This experience opened my eyes to the vast possibilities in the UAE’s retail sector. In a fiercely competitive landscape, my mission is to help brands break through the noise, inspire, influence and add genuine value to their consumers.
As a next-generation leader in retail in the Middle East, my stake is to blend innovative digital marketing strategies with a deep understanding of evolving consumer behaviours, thus driving brands to not only compete but excel in this dynamic landscape. Leveraging the wisdom and insights from my father, I aim to disrupt traditional retail norms and create impactful, valuedriven consumer experiences. My mission is to lead brands through the complexities of the digital age, ensuring they remain relevant, authentic, influential and growth-oriented in one of the world’s most futuristic and competitive markets.
David Blumenfeld Co-Founder Next Rivet United States of America
Meshaal Bin Omairh Group CEO Al Othaim Investment Co. Kingdom of Saudi Arabia
Our journey in the Middle East began in 2021, right as the region was already in the midst of remarkable growth and change. We saw cities like Dubai and Riyadh leading the charge with exciting new retail developments that continue to reshape the urban landscape.
We partnered with a major shopping centre developer in the region to design and operate one of the first logistics and e-commerce fulfillment hubs within the mall itself. This collaboration enabled retail tenants to handle their inbound replenishment more efficiently. Additionally, it provided extra storage and staging for online orders, allowing retailers to offer customers quicker and more convenient local delivery options. This project reflected the region’s innovative approach to retail and dedication to using technology to enhance the overall shopping experience. Still in flight, this project will have a positive impact on both retailers and shoppers, setting a new benchmark for retail logistics in the Middle East.
Without the constraints of legacy infrastructure, this is just one example of how traditional malls in the region are becoming more than just shopping centers; they’re transforming into vibrant hubs that blend retail with culture and immersive activities. This shift isn’t limited to retail spaces; it’s also impacting offices and residential areas, making the Middle East a global leader in the next generation of real estate.
I’ve had the privilege of helping shape Saudi Arabia’s retail landscape, a journey marked by both challenges and triumphs that deeply enriched my professional and personal life. As Group CEO at Al Othaim Investment, I drew on my experience in the financial sector with companies like Mohammad Abdulaziz Alrajhi & Sons Investment Co. and Manafea Investment. These roles underscored the importance of resilience and adaptability in a rapidly changing market.
Some of the most remarkable milestones included overseeing the building and growth of its diversified portfolio. For example, in 2022 and 2023 alone, the company launched several mixused projects with an investment of more than $4.5 billion. Konoz City in Riyadh—an iconic, $1.86 billion fully-integrated community—is a testament to our commitment to sustainability and innovative design. This project, represented by a shopping centre, cinema, commercial offices, luxury hotels, and entertainment options, is a symbol of the vision that we have regarding making spaces for a better quality of life and vibrant communities.
One key thing I have learned is that strategic vision and its execution have great power. Whether it is the Al Othaim Malls across the kingdom or the retail and entertainment, each development is planned and designed to be benchmarked against the best in class—both in terms of quality and functionality.
I’ve learned that leadership is steering the boat, but more importantly, inspiring the crew. Motivating a team to push the boundaries and deliver extraordinary results became a cornerstone of my approach. This all comes together as the result of a good team.
My career at Al-Othaim Investment has been a journey of growth, learning, and achievement. The lessons I’ve gained have shaped my leadership and strengthened my community ties. With ongoing innovation, I’m excited about the bright future of Saudi Arabia’s retail industry.
THE PEOPLE
Rajani Umesh DIFC
Mall Management
United Arab Emirates
Shahrokh Keshavarz Owner & Editor-in-Chief
Golden Business Magazine Iran
The evolution from bustling souks to modern malls in the Gulf region is a tale of resilience, a testament to the adaptability and ambition of its people. The traditional souks, woven into the historical fabric, once thrived as vibrant centers of trade, echoing with the cadence of merchants and the lively exchange of goods. Today, the Gulf stands as a beacon of modernity, boasting some of the world’s most iconic malls that redefine the very essence of retail.
Yet, amid the glitzy storefronts and towering structures, the heartbeat of retail in the Gulf persists in the pulse of its people. The traditional art of negotiation and the warmth of personal interactions in souks find echoes in the smiling faces behind the counters of contemporary mall boutiques. It’s a fusion of heritage and innovation, where the values of the past shape the trajectory of the future.
The people of the Gulf, with their unwavering entrepreneurial spirit, have seamlessly steered this retail evolution. From the intricacies of artisan craftsmanship in the souks to the global brands in the malls, the people have been the driving force behind this transformative journey. Their ability to balance tradition with progress, to embrace change while preserving cultural identity, is the linchpin of the Gulf’s retail narrative.
As souks metamorphose into malls, the essence remains—the spirit of the people, resilient, innovative, and deeply rooted in a tradition that weaves the narrative of retail evolution in the Gulf. It’s not just a shift in architecture; it’s a reflection of a people whose dynamism propels the region into the future while honoring its rich past.
My journey in the retail industry began in 2012 with the launch of a specialized magazine focused on shopping centres, chain stores, brands, and retailers. During this period, modern shopping centres were emerging in Iran, attracting international brands eager to tap into the 85 millionstrong market. Recognizing the need for localized knowledge, I connected with global industry associations like MECS+R and ICSC and attended exhibitions such as MAPIC and EUROSHOP. Becoming a member of MECS+R, I networked with international experts and brought their insights back to Iran through seminars, conferences, and workshops, contributing to the market’s growth.
Seven years later, Iran’s focus on domestic production led to the departure of foreign brands, shifting my efforts towards supporting local brands. When COVID-19 struck, I proposed the “Rent Forgiveness Campaign” to help businesses survive, earning me the title of Retail Professional of the Year and a silver award from MECS+R Retail Congress MENA Event in 2021. I then advocated for an event marketing strategy to draw people back to physical shopping spaces, which resulted in Iranian shopping centres winning three marketing awards at the Retail Congress MENA Shopping Centres & Retailer Awards in 2022 and 2023. This strategy continues to thrive, revitalizing the retail landscape in Iran.
Adaptability, networking, innovative solutions, and persistence are essential for success, driving growth, resilience, and recognition in challenging times.
Shameen Khan General Manager Marketing
LuckyOne Mall Pakistan
Abdullah Al Rubaish
GM Marketing & Corporate Communication Al Othaim Investment Co. Kingdom of Saudi Arabia
Passion, when harnessed as a driving force, has the power to propel individuals beyond their own expectations. Three years ago, I embarked on a journey in the mall industry, armed with nearly two decades of experience in advertising and retail. My deep-rooted understanding of market trends, coupled with insights into customer behavior and brand psychology, became instrumental in crafting captivating and unforgettable customer experiences. By identifying and addressing the unmet needs within the community, I played a significant role in reshaping the approach to mall marketing in Pakistan.
One of the hallmarks of my contribution has been the integration of emerging technologies into our strategies. By leveraging data-driven insights, we shifted our focus from mere footfall numbers to the rate of conversion, all while ensuring an uncompromised customer experience. This innovative approach not only enhanced the effectiveness of our marketing efforts but also fostered stronger connections with our patrons.
Reflecting on these achievements fills me with immense pride. It underscores the transformative power of passion when coupled with expertise and innovation. As we continue to adapt to an ever-evolving landscape, I remain committed to pushing boundaries and exceeding expectations in the realm of mall marketing.
Stepping into the dynamic world of retail, my journey has been anything but ordinary. As the GM Marketing and Corporate Communication at Abdullah Al Othaim Investment, I have witnessed firsthand the transformative power of effective communication in shaping a brand’s identity. My story began in the bustling souks, where the art of negotiation and customer connection was honed.
Joining Al Othaim Investment, I began my legacy by building a communication strategy that resonated with our diverse audience. This meant understanding the intricate tapestry of our customers’ needs, desires, and cultural nuances. Fashion was more than just clothing; it was a statement. We launched campaigns that highlighted sustainable fashion, blending traditional styles with modern trends, ensuring our message was clear and compelling.
Environmental responsibility became a cornerstone of our strategy. By promoting eco-friendly practices and launching green initiatives, we positioned Al Othaim Investment as a leader in retail for fashion, entertainment, and malls. Each project, from new store openings to launching new mixed-use projects, was a testament to our commitment to excellence. Notably, I played a key role in signing and opening partnerships with more than 30 new brands, including Aldo in fashion and Espot in entertainment, enriching our portfolio and enhancing our market presence. Every challenge was an opportunity to innovate. Driven by motivation and encouragement from our CEO, who believes in the critical role of corporate communication in consolidating the brand and securing its place in a competitive market, we have continually strived to excel.
This journey continues to inspire me every day.
THE PEOPLE
Alexey Knyazev Co-Founder & CEO Mallsense Kazakhstan
Alison Rehill CEO Cenomi Centers Kingdom of Saudi Arabia
My first encounter with the Gulf region was in 2018, when I received an invitation from a prominent market developer to attend the annual RECON summit in Dubai. The experience was nothing short of extraordinary. I was struck by the region’s vibrant business environment and the dynamic shopping centre market. If I were to summarize my impressions into a few words, they would be “openness to innovation,” “global hub,” “relentless progress,” and “warm hospitality.”
Undoubtedly, this initial impression left a lasting impact on me. It played a significant role in our decision, years later, to establish a company in Dubai. We were thrilled to discover that our expertise in data-driven shopping centre management, honed in various other countries, was enthusiastically embraced in the MENA market. Our cutting-edge technologies and services introduced a new standard of quality to the region.
Now, after a few years of rapid growth and collaboration with several key market players, we recognize that there is still ample room for development and improvement. However, the pace of change is exhilarating. I believe this is largely due to the region’s friendly, forward-thinking, and development-oriented ethos. The Gulf’s commitment to progress and innovation continues to inspire and drive us forward.
I joined Cenomi Centers as CEO in August 2022 and am extremely proud to be working with the Kingdom’s largest and leading shopping centre developer, owner and operator - bringing together a best-in-class team with a mission to lead an ambitious and transformational organization.
When I think about our place in the Kingdom’s shifting retail landscape, my mind goes first to the omnichannel revolution and shifts to seamless on-line and offline customer experience. But I also have another passion - to bolster female representation in global retail leadership. The retail landscape across the world is undergoing dramatic change, and I believe it is accelerating fastest in the Middle East. I have seen a growing momentum, and we are witnessing encouraging numbers of women taking prominent retail positions not only at Cenomi Centers and Cenomi Group, but also across the wider region. We need to build on these foundations, working together to strengthen the contribution of women to the prosperity of our businesses.
I want careers in retail to be more than just a job - to be a vehicle through which meaningful connections between professional women leading the transformation of the industry can be forged; a vehicle which will only add value to the wider sector and region as we witness a great reimagining of retail.
Mubashir Aziz Director of Marketing & Social Media Saudi Bonyan Real Estate Investment Co. Kingdom of Saudi Arabia
My tenure with Saudi Bonyan, subsidiary of Abdulrahman Saad AlRashid & Sons Company commenced in the capacity of Cluster Assistant Director of Marketing, overseeing prestigious properties including Courtyard, Residence Inn by Marriott Jazan, and Marriott Executive Apartments Madinah. The support and confidence extended to me by the management at Saudi Bonyan especially our company CEO, Mr. Shaulat Khan, have been invaluable, paving the way for my progression to the role of Director of Marketing.
In this elevated capacity, I am entrusted with the oversight of marketing activities for esteemed destinations such as AlRashid Malls in Abha, Jazan, and Madinah, in addition to managing marketing endeavors for Marriott properties and residential compounds in Riyadh. We have recently introduced new events in our malls, such as magic shows, dabki performances, Hill Hope, and stilt walker artists. These additions are receiving very positive feedback from both tenants and shoppers.
In the fast-paced world of retail, the role of the Marketing Director is indispensable. By crafting compelling campaigns, fostering tenant relationships, engaging the community, and embracing innovation, these marketing maestros play a vital role in shaping the success and vibrancy of shopping malls around the world.
The retail industry is evolving rapidly, with digital transformation and customer experience at the forefront. Personalized marketing, data-driven strategies, and omnichannel approaches are becoming essential to meet customer expectations and drive engagement. The integration of AI and machine learning in marketing strategies is also opening up new avenues for innovation and efficiency.
For young people considering a career in marketing within the shopping centre and retail industry, this is an exciting time. The sector offers diverse opportunities to work with cuttingedge technologies, develop creative campaigns, and make a significant impact on consumer behavior. A career in retail marketing not only promises growth and innovation but also allows you to be at the heart of a dynamic and ever-changing industry. I encourage you to explore this vibrant field and contribute to shaping the future of retail.
THE PEOPLE
Muhammad Jawad Ur Rehman Manager - Property & Community Imkan Properties LLC United Arab Emirates
I’ve been involved in the hands-on world of retail operations and property management across the UAE since 2007, starting out at WAFI in Dubai, moving through EMAAR and RAK Properties, and now at IMKAN Properties. Being the first Certified Property Manager, CPM® in the UAE, accredited by IREM®, underscores my dedication to professional growth and excellence in the field.
Driven by a personal vision of “striving for excellence and creating memorable experiences,” I have always sought to introduce innovative and pioneering projects in the retail spaces I manage. I work to digitise the customer service platform in one of my roles, which provided end-to-end services for tenants and customers. This was notably in place before the COVID-19 pandemic struck, and my work was recognized at the Gulf CX Awards in 2021.
As a property management professional, my role has evolved significantly over the years. I manage not only the physical spaces but also the relationships with tenants, whom I regard as crucial partners. This perspective became particularly vital as the rise of technology and the impacts of COVID-19 dramatically altered the retail landscape. Adapting to these changes required a deep understanding of shifting consumer behaviours and leveraging technology to enhance the shopping experience, making it more seamless and engaging.
Currently managing dynamic retail environments such as Sheikha Fatima Bint Mubarak Park and Pixel Plaza, I continue to apply a holistic approach. I strive to create spaces that are not only commercially successful but also community-centric, enhancing the connection between consumers and retailers. My approach underscores the belief that strong, empathetic relationships with retailers, combined with a keen adaptation to market trends and technology, are essential for thriving in the ever-evolving retail sector.
Continuing my journey of excellence, I am also an instructor, committed to raising the bar in real estate management by educating and inspiring the next generation of professionals. In 2023, I was honored with the ‘Real Estate Management Excellence Award’ by IREM, a recognition that reflects my dedication and impact in the field.
Rachel Kidwell Founder TCPinpoint Australia
Ibrahim Ibrahim Managing Director Portland Design United Kingdom
Prior to my inaugural visit, I admired the remarkable growth of retail in the region from a distance. Arriving in August 2022 provided a valuable lesson in choosing the optimal time for a first-time visit! Despite the heat, it proved to be an opportune moment to delve into the vast expanse of retail offerings available in Dubai and Abu Dhabi to discerning first-time visitors.
Despite the allure of the polished retail displays across numerous malls, our journey unveiled the considerable challenges faced by elite professionals managing day-to-day retail design and delivery tasks.
A highlight emerged in June 2023, as we conducted a masterclass on digital transformation at the esteemed GVS for Retail Professional, engaging closely with professionals eager to implement innovative strategies.
Participating in the annual Retail Congress MENA showcased brilliant presentations, igniting our vision for the necessary transformation within the retail design and delivery sector. Moderating a panel discussion on technology at the October 2023 RECON facilitated dialogue and learning opportunities concerning the future of the industry.
Our investment of time and effort, spanning five visits from Australia over 18 months, allowed us to deeply explore the region’s rich history and build positive relationships. With an eye toward the future, we are enthusiastic about our role in transforming the landscape of retail design and delivery.
In future, consumers will engage with retailers and brands in new ways. Old real estate based systems and metrics are becoming increasingly redundant. We must move from stores to stages, from sales/sqm to stories/sqm to shares/sqm.
The future of retail is no longer about real estate, it’s about content. And understanding how content is driven by values-based culture of our audience. And how content and culture drives communities of interest, with brands and stores at their centre.
So the time has come to re-invent the shopping centre. To shift from a ‘Shopping Rhythm’ to a ‘Community Rhythm’ and adopt truly ‘human-centric’ placemaking strategies and design
In future, we will of course have traditional stores for transaction, but increasingly more space will be occupied by brands as media platforms for customer recruitment and retention. This will challenge the conventional approach to shopping centres; masterplanning, architecture, design, branding and marketing, types of occupiers and most critically revenue models and asset valuation metrics will all be disrupted.
‘Media platforms’ cannot be restricted to fixed ‘boxes’, they must be modular, ‘open-cell’, and programmable, to accommodate the curation of content and deliver an ever-changing blend of experiences.
‘Human-Centric’ placemaking will allow us to shift from ‘buy places’ to ‘join places’ to engage fans and communities. Where asset managers act as hosts to commercial partners, communities and citizens. Thinking not merely of leasing boxes, but of curating experiences. This is what makes a ‘join place’.
So let’s get ‘Future Ready’!
THE PEOPLE
Milad Izadfar Market Development Manager Sinap Iran
Over the past decade, my focus has been on introducing innovative software and hardware data collection solutions in the Iranian retail sector. Collaborating with leading companies such as Digikala, Ofogh Kourosh, Hyper Family, and Etka, I have been instrumental in transitioning their data management systems from traditional to automated processes.
The core objective of this shift was to enhance efficiency and accelerate operational processes. This was achieved through the adoption of advanced technologies, enabling companies to collect and analyze vital data more swiftly. The outcome of these processes has been a significant increase in productivity and ease in making strategic decisions.
In addition to technical improvements, my emphasis has been on customer satisfaction. Interactions with the managers of these companies have revealed a high level of satisfaction with the improvements, benefiting not only them but also their end customers.
Ultimately, my pride lies in being a catalyst for change in Iran’s retail industry, playing a key role in its journey. My experiences reflect a transformative journey where technology and human endeavour intertwine to pave the way towards a brighter future.
Myf Bagnold
Former Group Chief Marketing Officer Formerly worked at Cenomi Group Kingdom of Saudi Arabia
I joined Cenomi Group in August 2022, bringing two decades of global retail and real estate marketing expertise to the role. I have operated across these sectors all my working life and held global leadership roles with household names including Westfield, Nestle and Cenomi.
The retail landscape in the region has transformed dramatically since I first started my career in the mid 1990’s. Within Saudi Arabia, the speed of transformation however has been extraordinary with new retailers and new innovative concepts coming to the market continually.
Today, successful innovation in malls is centered on seamless, omnichannel retail experiences that feel bespoke to changing customer needs while always seeking to exceed expectations.
It is no secret that Saudi consumers expect more and more from their shopping experiences, both on and offline. They want both a full leisure and luxury experience in-store and seamless e-commerce on their smartphone and they vote with their feet should they not find it. Genuine success comes from navigating the complexities of where the two collide, and this something I know we are incredibly passionate about.
My mission is to provide our customers with that unique, multifaceted shopping experience, and I am excited about how the retail landscape in Saudi Arabia will change over the next 30 years.
GCC RETAIL SHIFT: TECH, E-COMMERCE &
IMMERSIVE
EXPERIENCES
In the GCC region, KSA and the UAE dominate the e-commerce market, with high online demand for health, beauty, fashion, and electronics. Traditional retailers are embracing this trend by enhancing in-store experiences with AI, AR, VR, and “phygital” concepts while innovations like ‘click and collect’ and ‘shop now, pay later’ are boosting sales. Shopping malls, such as Dubai Mall, are evolving into multi-purpose hubs, combining retail, entertainment, and dining. Many now feature contemporary layouts with indoor-outdoor spaces, and some retail spaces are being repurposed as fulfilment centres for e-commerce platforms.
Creating differentiated experiences continue to be the main challenge in retail, and by adopting innovative payment solutions and mobile apps, retailers are harnessing data at scale to offer personalised rewards and experiences to build customer loyalty and engagement. As environmental consciousness grows, retail developers are embracing sustainability practices. Water and energy-efficient solutions, green infrastructure, and product offerings focusing on recyclability and reusability underscore a commitment to eco-friendly practices. This shift aligns with the evolving consumer mindset, emphasising the importance of retail’s environmental stewardship.
Businesses today are utilising the unique and immersive customer experiences of pop-up stores to showcase products, engage customers, and drive sales. Pop-ups build hype during launches and promotions, offer customization to nurture loyalty, and enhance experiences through brand collaborations (e.g., Valentino and Erth in Abu Dhabi) and memorable events beyond traditional retail (e.g., Chanel’s 2023 Dubai event).
Malls of the Future: Transforming Retail in MENA
Shopping centres in the GCC region have evolved from community-focused spaces to large-scale, integrated destinations with vibrant indoor and outdoor designs. Between 2018-2023, placemaking strategies redefined these malls, creating unique retail experiences. Local brands like Hindamme and Madiyah Al Sharqi gained international recognition through collaborations and ethical practices. Meanwhile, governments fostered youthful innovation through initiatives like Saudi 100 Brands and D3 in Dubai, empowering young designers and entrepreneurs, whose influence continues to shape retail trends and innovation in the region. As we explore this transformative period, we turn our attention to the companies that have been at the forefront of this revolution, driving meaningful change and shaping the future of retail in the region.
RETAIL REIMAGINED: INNOVATION & ADAPTATION IN THE DIGITAL AGE
In addition to the malls mentioned in Decades 1 + 2 , the below were opened in Decade 3 .
SAUDI ARABIA
ABHA: Al Rashid Mega Mall - Abha Lavanda Park
AL AHSA: Al Mubarraz Center
Al Salaam Plaza
Lulu Mall Al Ahsa
AL HOFUF: Al Hofuf Plaza
Al Salmaniya Plaza
AL JAHRA: Saraya Mall
AL KHOBAR: Al Aziziah Plaza
Al Hokair Time Azizia - Khobar
Al Hokair Time Qurtoba – Khobar
Al Hokair Time Corniche - Khobar
AL MADINAH:
Al Salam Gardens
As Safiyyah Museum & Park
Wasat Al Madinah
AL QASSIM: Al Othaim Mall - Unaizah
AR’AR: Arar Mall
BURAIDAH: Al Fayziyyah Plaza
DAMMAM: Al Buhaira Plaza
Al Hokair Time - Al Shate
Al Mazruiyah Plaza
Al Raaka Square
Al Shatea Square
Cenomi Al Nakheel Mall Dammam
Lulu Mall Dammam
DHAHRAN: Dhahran Boulevard
HAFAR AL BATIN: Al Mashreq Mall
Al Othaim Mall - Hafar Al Batin
HAIL:
Grand Mall
Hail Square
JEDDAH:
Al Bahr Commercial Center
Al Jawhara Mall
Al Marwah Center
Cenomi Al Yasmin Mall
Cenomi Jeddah Park
Cenomi U Walk Jeddah
City Walk Jeddah
Galleria Commercial Center
Meem Obhur
Stars Avenue Mall
Souq7
The Village Mall
Town Square
JIZAN:
Al Hokair Time Jizan
JUBAIL: Al Deffi Center
Cenomi Al Jubail Mall
KHAFJI: City Mall - Khafji
MAKKAH:
Al Khalil Courtyard - Jabal Omar
Al Qalam Mall
Boulevard
Hira Cultural District
Jabal Thawr Cultural District
Liwan North
Liwan South
Mayasem
Souk Al-Khalil 2 - Jabal Omar
Souk Al-Khalil 3 - Jabal Omar
Souk Makkah Gate - Jabal Omar
Al Hokair Time - Al Zahir Makha
Al Hokair Time Medina
Tilal Al Naseem
NAJRAN: Najran Park Mall
RIYADH: Al Alam Mall
Alia Plaza
Cenomi Al Hamra Mall
Cenomi The View Mall
Cenomi U Walk Riyadh
Jood Center
Mercato (Strip Mall)
Raden Commercial Center
Reef Commercial Center
Riyadh Park Mall
Shopping Front / ROSHN Front Villagio Mall
1364, Diplomatic Quarter, Riyadh
Al Ageeg Square
Al Badiah Plaza
Al Fursan Plaza
Al Ghadeer Square
Al Hokair Time Malaqa
Al Maather Square
Al Maather Square 2
Al Mugharezat Plaza
Al Nahdhah Plaza
Al Rawabi Plaza
Al Wadi Plaza
Al Waha Plaza
Al Yarmouk Plaza
Atyaf Mall
Cordoba Boulevard
Hamad Mall
Laban Plaza
Masharef Hills Center
Oasis Mall - Al Kharj
Sawari Commercial Center
The Bellevue
The Esplanade
Tuwaiq Plaza
Unified Center
SAKAKAH: Al Jouf Plaza
TABUK: Tabuk Park Mall
TAIF:
Al Hokair Time - Taif
Cenomi Jouri Mall
Valley Center
Tera Mall
The Park Mall
UNAYZAH: Unayzah Plaza
Sama Khaitan Sky Mall
AL JAHRA : Al Mekhiyal Mall
Sama Jahra
HAWALLI : Boulevard Mall 30 The Promenade
KUWAIT : Trio Mall
ABU AL HASANIYA : Matajer Al Qurain
The Port
The Lake
Vibes
SAFAT : Assima Mall
Murouj
Yaal Mall
SALMIYA : Argan Square
Argania
SAUDI ARABIA
BAHRAIN
BU QUWAH : Argan Village
DILMUNIA ISLAND : Mall Of Dilmunia
DIYAR AL MUHARRAQ : Marassi Galleria
HAMALA
JANABIYAH : El Mercado Janabiya
Hamala Hills Mall
JUFFAIR : Oasis Mall - Juffair
MANAMA : Argan Village
Dana Mall
Galleria Mall
OMAN
BARKA :
Barka Grand Center
DHOFAR :
Salalah Grand Mall
MUSCAT :
120 - Al Jufnain
Al Khuwair Square
QATAR
AL WAKRAH : Ezdan Mall Al Wakra
Ezdan Mall Al Wukair
AR-RAYAN : Abu Sidra Mall
Mall of Qatar
Palms Mall
DOHA : Doha Festival City
Doha Mall
Al Muzn
Almuna Gardens
Azaiba Mall
Boulevard Boutique Mall
Jasmine Mall
Liwan Al’ Safinah Mall
Lulu Souk
Mabellah Gate
Mall Of Muscat
Mall Of Oman
Nujum Al Amerat Mall
Oasis Mall - Al Khuwair
Oman Avenues Mall
Panorama Mall
Water-Front
NIZWA : Nizwa Grand Mall
SALALAH :
Oasis Mall
Saada Commercial Center
Salalah Gallery
SOHAR :
City Centre Suhar
Oasis Mall - Suhar
SUR : My City Centre Sur
Gulf Mall
Marina Plaza by Mazaya
Mirqab Mall
North Gate Mall
Q Mall
Tawar Mall
LUSAIL : Place Vendôme
Disclaimer: This mall listing is sourced from MECS+R Driectory, featuring
UAE
ABU DHABI : Al Dhafra Mall
Al Qana
Al Rayyana Plaza
Al Zeina
Barari Outlet Mall
Boutik Al Ghadeer
Forsan Central Mall
Makani Al Shamkha
Makani Khalifa City SE 13
Makani Mohammed Bin Zayed Z7
Makani Zakher
Marsana
My City Centre Masdar
Pixel Plaza
Reem Mall
Sheikha Fatima Park
Souq Al Jami
The District
The Galleria Al Maryah Island
Waitrose Khalifa City
West Yas Mall
AJMAN :
Al Murad Mall
Citylife Al Jurf
Citylife Al Khor
Citylife Al Tallah
Dana Mall
Marsa Ajman
DUBAI :
Al Furjan Pavilion
Al Furjan West Pavilion
Al Khail Avenue
Al Khawaneej Walk
Almas Village
Arabian Ranches II
Arena Mall
Art Of Living Mall
Azure Beach Club
Bay Square
Bluewaters Wharf Retail
Boxpark
Burj Nahar Mall
Canal Promenade Retail -
Dubai Sports City
Central Park Towers
City Centre Al Shindagha
City Centre Me’Aisem
Cityland Mall
Club Vista Mare
DAMAC Hills 2 Community Centre
DAMAC Mall
Dragon Mart 2
Dubai Festival Plaza
Dubai Global Connect
Dubai Hills Mall
First Avenue Mall
Golden Mile Galleria
International City Pavilion
JBR Outlets
Jumeirah Island Pavilion
Last Exit
Mira Town Centre
Mirdif 35
My City Centre Al Barsha
Nad Al Sheba Mall
Nakheel Mall
Park Centre Mirdiff
Shaikh Ahmed Square
Silicon Central
Souk Al Marfa
Souk Badr Madinat
Souq Extra Dubai
Silicon Oasis Center
The Circle Mall
The Gate Avenue - DIFC
The Leisure Centre
The Onyx
The Opus
The Outlet Village
The Pointe
The Ribbon
The Springs Souk
Zabeel Furniture Mall
RAS AL KHAIMAH :
Grove Village
Kay City
My City Centre Al Dhait
SHARJAH :
06 Mall
Al Rayyan Complex
City Centre Al Zahia
Heart Of Sharjah Corniche
Kalba Mall
Kalba Waterfront Mall
Khorfakkan Beach
Matajer Al Musalla
Oasis Mall Sharjah
Rahmania Mall
Sharjah Central
Souq Al Shanasiyah
Suyoh Mall
UMM AL QUWAIN : Mall of UAQ
Oman Avenues Mall Muscat, Oman
Opened in 2015, Oman Avenues Mall, part of Lulu Group International, spans 120,000 sqm with a 100,000 sqm leasable area and over 250 stores. It offers 2,600 parking bays and serves a catchment of 892,256 within 5 miles. Strategically located, it attracts affluent shoppers from a vibrant community. It features a diverse range of local and international brands, including Lulu Hypermarket, IKEA, Skechers, H&M and Matalan, along with a variety of retail, dining and entertainment options.
City Walk Dubai, UAE
City Walk, Dubai’s lifestyle destination since 2016, offers a blend of indoor and outdoor experiences. This 10m square feet destination seamlessly blends living, retail, dining, entertainment, hospitality, wellness and office spaces. Recognised with the WELL Health-Safety Rating we are also home to Canadian University of Dubai, Coca Cola Arena and Talabat Head HQ and our dining options feature Allo Beirut and PICKL, licensed spots such as Brass Monkey and Nola, and retail stores like Adidas, Puma, and Sephora.
Mall of Qatar Doha, Qatar
Opened in 2016, Mall of Qatar is a premier retail destination with over 500 shops such as H&M, Zara and Harvey Nichols. It features a 360° revolving stage with live shows, adding a unique entertainment experience. The mall supports Qatar’s National Vision by boosting tourism and the economy, positioning itself as a key hub for world-class shopping and leisure experiences.
The Avenues Bahrain Manama, Bahrain
The Avenues is a prestigious waterfront shopping centre inaugurated on October 29, 2017, stretching 1.5 km over an area of 272,000 sqm and a retail space of 40,000 sqm. Seafront Corniche offers an extensive array of international and local retail brands such as Cheesecake Factory, VOX Cinema, RIVA & Choice, waterfront dining, cinemas, and a bustling souq. The mall also features a convenient water taxi service.
Riyadh Park Riyadh, KSA
Opened in 2017, Riyadh Park Mall transformed Riyadh’s shopping scene. Spanning over 132,000 sqm, it features a diverse mix of global brands like Hermès, Dior, Chanel, Guerlain, and Tom Ford. With state-of-the-art facilities and expansive entertainment options, such as Yalla! Bowling, it quickly became a key destination for shopping and leisure in Saudi Arabia.
Mall of Muscat Muscat, Oman
Opened in 2019, Mall of Muscat in Mabela boasts a GLA of 1 million square feet., featuring top brands like Centrepoint, Matalan and R&B. With attractions such as Oman’s first indoor aquarium, Novo Cinemas, Fabyland, and Extreme Zone, it offers a unique blend of shopping, dining, and entertainment, making it a premier family destination.
Nakheel Mall
Dubai, UAE
Opened in 2019, Nakheel Mall on Palm Jumeirah spans 418,181 sqm, emerging as a vibrant hub of dining, shopping, and entertainment. The mall offers over 300 outlets, including notable spots like Depachika, Waitrose, and VOX Cinemas. Visitors can explore family-friendly attractions such as Fabyland and Trampo Xtreme, while enjoying stunning views and convenient Monorail access to nearby parks and residences. The Mall is also a gastronome’s dream destination, with a collection of rooftop fine dining restaurants, a unique food hall concept, The Eatery food court, a wealth of cafes, and other fabulous places such as Soho Garden.
Roshn Front Riyadh, KSA
Roshn Front (formerly Riyadh Front Mall), is an iconic mixed-use development, that opened in 2019, spanning over an area of 80,000 sqm, transforming Riyadh’s retail scene. Escape into green spaces, serene tranquillity, and inspiring architecture while enjoying diverse local and international brands, dining, and entertainment with anchor tenants such as Magic Planet Entertainment, Vov Gaming and many more.
The Galleria on Al Maryah Island
Abu Dhabi, UAE
Launched in 2014 and expanded in 2019, The Galleria Al Maryah Island boasts 400 mid-to-luxury brands, including Dior, Chanel, and Louis Vuitton. With 161,651 sqm of GLA, it offers award-winning dining venues like Zuma and Nusr-Et on its waterfront promenade, delivering an unparalleled shopping and dining experience.
Assima Mall Al Asimah, Kuwait
Since its debut in 2021, Assima Mall has become Kuwait City’s largest development, spanning 380,000 sqm. This vibrant hub features top brands like Zara, IKEA, and Monoprix, alongside diverse dining and a hypermarket. Its six levels offer cinemas, gyms, a spa, and urban parks. The tower provides stunning sea views, making it a prime destination for business and relaxation.
Sahara Centre Sharjah, UAE
In 2021, Sahara Centre expanded with the addition of Sahara Healthcare City, enhancing its role as a hub for retail, dining, leisure, and wellness. Originally opened in February 2002, the mall has grown into Sharjah’s leading lifestyle destination. Its Guinness World Record-breaking ribboncutting ceremony during the grand opening was a testament to its innovative spirit. Notable expansions include Phase two in 2013, adding 150 stores. The mall also features Adventureland, Centrepoint, and Matalan.
Silicon Central Dubai, UAE
Silicon Central opened in April 2021 is the new lifestyle and shopping destination in Dubai Silicon Oasis. Located just 15km from Dubai Airport, it offers a modern, eco-friendly shopping experience with key anchors like Lulu Hypermarket & department store, Zudio, Fabyland, UFC Gym, Max, Splash, Forever 21, 10 screens cinema, catering to both residents and tourists.
Dubai Hills Mall Dubai, UAE
Dubai Hills Mall, inaugurated on February 17, 2022, is a sprawling 190,000 sqm retail and entertainment hub in Dubai Hills Estate. Developed by Emaar Properties, it offers a rich tapestry of shops, diverse dining venues, a central courtyard, and comprehensive leisure amenities, highlighted by a 17-screen cinema. This landmark development greatly enriches Dubai’s dynamic shopping and leisure landscape.
Place Vendome Lusail City, Qatar
In Lusail City, Qatar, Place Vendôme opened its doors on April 15, 2022. This QAR multibillion project by United Developers features two five-star hotels, luxury residences, and a mall with 560 premium outlets, including Gucci, Louis Vuitton, and Dolce & Gabbana, delivering a Parisian-inspired fusion of luxury and cultural richness.
Souq7 Jeddah, KSA
Launched in 2023 in Jeddah, Souq7 is a unique retail destination blending traditional Saudi markets with modern retail spaces. Featuring over 4,000 shops across seven zones, it offers a dynamic shopping experience for locals and tourists alike. Notable brands include Adidas, Fitness First, Brands for Less, and Hampton by Hilton, reflecting the evolution of KSA’s retail landscape.
Cenomi U Walk - Jeddah Jeddah, KSA
Cenomi U Walk Jeddah opened in 2024 and is the city’s first hybrid indoor and outdoor mall. It represents the first of several next-generation retail assets, redefining the mall experience in KSA with a superior mix of retail and leisure space for events. It boasts 180 stores, stunning fountains, an indoor retail boulevard, a leisure district, and open-air promenades. It features top brands like Centrepoint, Lululemon, Under Armour and Zara.
Lavanda Park Abha, KSA
Established in 2024 by Hamat Holding, Lavanda Park is the first integrated commercial centre in the Aseer region, spanning 63,000 sqm. Located on the airport road in Abha, it features prominent tenants such as Panda, Extra, Toys “R” Us, Sparky’s, and Max, along with a modern restaurant complex and entertainment facilities.
Reem Mall Abu Dhabi, UAE
Reem Mall, Abu Dhabi’s latest shopping, dining, and entertainment destination, officially opened on May 30, 2024. Located on Reem Island, the mall spans 186,000 sqm and boasts over 400 stores, including Zara, Nike, Sephora, and Carrefour. A key highlight is Snow Abu Dhabi, the region’s largest snow park, offering year-round snowy adventures.
The years between 2015 and 2024 marked a period of groundbreaking transformation in the GCC’s shopping centre and retail industry. Notable openings, technological advancements, and evolving consumer experiences redefined the sector.
In the UAE, the opening of the first official Apple Store in the Middle East at Mall of the Emirates in 2015 was a landmark event, cementing the region’s position as a hub for global retail brands. The region’s focus on integrating entertainment with retail also grew exponentially. Warner Bros World Abu Dhabi and Dubai Parks and Resorts opened their doors, combining world-class entertainment with retail, which set a new standard for experiential shopping and leisure activities in the Gulf.
In Saudi Arabia, a monumental change came in 2018 when the government lifted its 35-year ban on cinemas, marking a new chapter for entertainment retail in the kingdom. The first VOX Cinema in Riyadh became a symbol of this cultural shift, and with it came a surge in family entertainment centres (FECs) across the region, blending leisure and retail for families and tourists alike.
Local brands like Namshi and Boutiqaat gained global prominence, while international brands flourished. The rapid growth of e-commerce platforms such as Noon and Amazon also became a defining characteristic of the decade.
Retailers were forced to adapt to the changing landscape, with omnichannel strategies becoming the norm. The COVID-19 pandemic accelerated this shift, with many consumers preferring online shopping and delivery services, pushing both global and local retailers to invest in digital platforms and seamless payment systems.
Sustainability became another cornerstone of the sector’s evolution. From renewable energy use to sustainable building designs, shopping centres like The Avenues – Bahrain and City Walk in Dubai incorporated green initiatives, reflecting the region’s growing commitment to environmental responsibility.
The retail industry in the Gulf has demonstrated resilience and creativity in adeptly navigating global shifts and economic challenges. As countries in the region increasingly scale up their digital transformation strategies, retailers are embracing innovations in advanced technologies to enhance customer experiences and thrive in a rapidly evolving digital era.
From diversifying their offerings to engaging in targeted marketing campaigns to sustain growth, retail leaders are shaping the future of the industry in the dynamic landscape of the MENA region by continually evolving their spaces and operations to deliver exceptional products, services and experiences to their increasingly diverse customer base.
Warner Bros. World - Abu Dhabi, UAE
Amazon - Riyadh, KSA
Noon.Com - Dubai, UAE
Namshi - Dubai, UAE
Apple Store - Dubai, UAE
Dubai Parks & Resorts - Dubai, UAE
VOX Cinema - Riyadh, KSA
THE GULF’S RETAIL EVOLUTION: FROM SOUKS TO DIGITAL AGE INNOVATION
The Gulf’s retail sector has undergone a remarkable transformation, evolving from traditional souks to bustling mega-malls and embracing the digital age. This journey has been fueled by economic growth, cultural shifts, and technological advancements, showcasing the region’s adaptability and commitment to innovation. The retail industry has not only redefined the shopping experience but has also become a key driver of economic diversification and a symbol of the Gulf’s progress and modernity. The rise of local brands, the focus on sustainability, and the integration of cutting-edge technologies demonstrate the industry’s dynamism and its ability to cater to the ever-changing needs of consumers. The Gulf’s retail landscape is a testament to the region’s vision and ambition, and it is poised for continued growth and success in the years to come.
1994
Founded in 1994, MECSC was established to support the retail and shopping centre industry in the MENA region through networking, conferences, exhibition and education.
2018
In 2018, Younis Al Mulla became the new Chairman of MECSC, launched a digital Directory for all members.
2019
MECSC marks 25 years with a rebrand to MECS+R, launching the Gregory Vogt School, revamped newsletter, debuting the Voice on Demand podcast, and launched Vol. 2 of Souks to Malls: Retail Entertainment in the Gulf.
1996
In 1996, MECSC was officially registered with Dubai Economic Department, with Majid Saif Al Ghurair as its representative, who later served as Chairman.
2017
In 2017, with growing KSA membership, MECSC held its first Retail Forum in Jeddah, attracting numerous sponsors, exhibitors, and delegates.
2020
During the pandemic, MECS+R quickly launched the GVS E-Learning Platform, series of webinars to support members collaboration, learning, and business continuity in the ‘new normal’ and organized the first Virtual Retail Congress.
In 1999, MECSC hosted its 5th Middle East Shopping Centre Conference, launched its 1st MECSC Directory, and enhanced ties with ICSC.
2014
In 2014, MECSC commemorated its 20th anniversary by launching the ‘Souks to Malls: Retail Evolution in the Gulf’ Vol. 1 and Retail People Magazine showcasing its two decades of impact.
1999 2021
MECS+R hosted its 27th Annual Retail Congress MENA, attracting over 4,017 attendees. The event celebrated award winners, recognized members’ postpandemic resilience, and marked the 7th year of Retail People Magazine. Sponsors, exhibitors, and guests enjoyed the occasion.
2001
In 2001, the first School for Professional Development - Level 1 launched in Dubai, MECSC having 160 active members from GCC, Egypt and Lebanon.
2013
In 2013, post-global recession, MECSC announced a positive outlook for the industry, with David Macadam as CEO, reaffirming its commitment to excellence.
2022
MECS+R hosted its first post-pandemic GVS Training, welcoming MENA region delegates and introducing the new Board of Directors, marking a fresh start for inperson learning and leadership.
2002
In 2002, MECS+R hosted its 8th Annual Convention, opened its first Dubai office, and after the success of Level 1 in 2001, introduced Level 2 of the School for Professional Development.
2012
MECSC now represents 28 countries as the voice of the Middle East Shopping Centre Industry.
2023
MECS+R conceptualized RECON Riyadh and hosted the Spring Board Networking Event in Jeddah, boosting its regional influence. The 29th RECON MENA attracted over 7,604 delegates from 40 countries, showcasing its global reach.
2004
In 2004, MECSC marked its 10th Anniversary by highlighting the School for Professional Development, engaging over 350 members from 12 countries.
2008
In 2008, MECSC celebrated 15 years with coverage of the largest mall portfolio in the Middle East, comprising 1,193 profiles.
2024
MECS+R celebrates its 30th anniversary with the Souks to Malls: Retail Evolution in the Gulf – The People and the 30th RECON MENA - Genesis Ignite, held for the first time in Riyadh.
YEARS OF MECS+R
ACKNOWLEDGEMENTS
ACKNOWLEDGEMENTS
The MECS+R team extends its heartfelt gratitude to all who contributed to Souks to Malls: Retail Evolution in the Gulf - The People, Volume 3, in celebration of our 30th anniversary.
We are deeply honoured by the support of His Excellency Mohammad bin Abdullah Al Gergawi, Minister of Cabinet Affairs in the UAE Government. His invaluable message has added immense significance to this milestone edition.
We also sincerely thank our research partners for their crucial insights: Colliers MENA, grmc Advisory Services and Jones Lang LaSalle (JLL) for their invaluable research contributions. The full content provided by these organizations can be accessed via the QR code included in the publication.
To everyone who shared their stories and expertise – THANK YOU! Your stories have been instrumental in shaping this publication and the narrative of retail evolution in the Gulf. We are privileged to have your continued support as we advance the region’s retail industry transformation.
Thank you for being part of this journey!
MECS+R TEAM
DAVID MACADAM Chief Executive Officer david@mecsr.org
CHRISTIAN BALDONANZA Director ian@mecsr.org
KARISHMA LAKHWANI Events and Marketing Manager kari@mecsr.org
MARJORIE VILLO Administrative Support Associate marjorie@mecsr.org
KHAYE COMANDA Finance Director khaye@mecsr.org
SANDHYA RAJAN Business Development & Database Executive sandy@mecsr.org
ACE MARCOS Digital Content & Innovation Junior Executive ace@mecsr.org
MARIZ MATOCDO Communication & Sponsorship Manager mariz@mecsr.org
RUFAIDH RISMIN Digital Content & Innovation Executive ruf@mecsr.org
