RETAIL PEOPLE MAGAZINE ISSUE 42 - SUSTAINABLE RETAIL THE FUTURE OF SHOPPING CENTRES

SUSTAINABLE RETAIL:

THE FUTURE OF SHOPPING CENTRES

FEATURING:

IBRAHIM AL MULAIK

Managing Director

Unified Asset & Property Management

Driving Saudi Arabia’s retail landscape, Ibrahim transforms struggling centres into thriving community hubs. Guided by a bold vision, his approach emphasizes creating meaningful destinations that resonate with people, setting new standards for excellence in the real estate market.

PATHFINDER

Two Decades of Retail Transformations

WELCOME

“Sustainability is not about keeping up—it’s about leading the way. The future of retail belongs to those who innovate, adapt, and create experiences that are both meaningful and responsible.”

As we step into 2025, the retail industry is at a turning point. Sustainability is no longer just a goal—it’s the foundation for shaping the future of shopping centres. The way we build, operate, and engage with consumers is evolving, and this issue of Retail People Magazine is dedicated to exploring that transformation.

DR. YOUNIS H. AL MULLA

MECSR Board Chairman

Chief Global Development and Government Officer

Majid Al Futtaim Retail Dubai, United Arab Emirates

AYMAN AL BURTI

Board President | MECSR CEO | Azad Properties Jeddah, Saudi Arabia

LIZELLE FITOUSSI

Board Vice President | MECSR Director of Marketing & Communications

Merex Investment Group Dubai, United Arab Emirates

LUAI AL-NAJJAR

Board Treasurer | MECSR Chief Financial Officer

Red Sea Markets Company / RASM Jeddah, Saudi Arabia

COLIN DAVIDSON

Board Member | MECSR Chief Market Expansion Officer Giftify Dubai, United Arab Emirates

DAVID HUESSER

Board Member | MECSR

Co-Founder & CEO

DM Advisors Dubai, United Arab Emirates

SAAD ZUBERI

Board Member | MECSR

Executive Director LuckyOne Mall (Lucky Landmark Pvt. Limited) Karachi, Pakistan

SALEH AL SHAWA

Board Member | MECSR

General Manager Al Jaber Optical Dubai, United Arab Emirates

For our first edition of the year, we are honored to feature Ibrahim Al Mulaik, Managing Director of Unified Asset and Property Management (UAPM), on the cover. Under his leadership, UAPM is setting new benchmarks in retail by embracing technology and sustainability to enhance customer experiences and drive long-term growth.

Sustainability & Innovation in Focus

In our Centre Stage Buzz, we spotlight some of the key players shaping the future:

ALOTHAIM MALLS - Jihad Dirani shares how Alothaim Investment is leading the way in Saudi Arabia with 5th-generation lifestyle malls, integrating retail, residential, and hospitality developments to create future-ready communities.

TIMES SQUARE CENTER - Nancy Ozbek showcases how the mall has transformed into a community hub, blending sustainability with digital innovation to redefine engagement.

OASIS MALL - Rajesh Garg highlights their commitment to sustainability through initiatives like solar energy, water efficiency, and smart technology, proving that green retail is the way forward.

The Future of Retail & our 10-Year Milestone

Beyond sustainability, this edition dives into the future of competitive advantage, urging businesses to rethink their approach to democracy, capitalism, and education. We also introduce RetailGPT, an AI platform leveling the playing field for small retailers by providing affordable AI-driven solutions to enhance customer engagement and streamline operations.

We also look back at the Retail Congress MENA’s Genesis Ignite event in Riyadh, celebrating our first-ever event in Saudi Arabia, the winners of the MENA Awards, and the conclusion of MECSR’s 30th anniversary—a journey made possible by our incredible retail community.

This issue is extra special because Retail People Magazine is celebrating 10 years. From day one, our mission has been to bring insightful stories and expert perspectives to the industry. This milestone is a testament to the support of our contributors, readers, and partners.

To everyone who has been part of this journey—thank you. Your passion and commitment inspire us to keep pushing forward, sharing knowledge, and driving meaningful conversations.

Here’s to the next decade of innovation, growth, and sustainability.

DAVID MACADAM Chief Executive Officer MECSR

AYMAN AL BURTI

CEO – Azad Properties

Board President - MECSR

The Middle East Council of Shopping Centres & Retailers

2nd Floor, DAC Office 207 Unit No. 4, The Offices 2, One Central, DWTC P.O. Box 9292, Dubai, UAE

Tel. No.: +971 4 516 3061 l Mob.: +971 56 548 1380 www.mecsr.org l www.mecsr.org/rpm www.retailcongressmena.com

David Macadam Chief Executive Officer david@mecsr.org Christian Baldonanza Director ian@mecsr.org

Khaye Comanda Finance Director khaye@mecsr.org

Karishma Lakhwani Events & Marketing Manager kari@mecsr.org

Marjorie Villo Administrative Support Associate marjorie@mecsr.org

PUBLISHED

Mariz Matocdo Sponsorship & Communication Manager mariz@mecsr.org

Rufaidh Rismin Digital Content and Innovation Executive ruf@mecsr.org

Ace Leonard Marcos

Digital Content & Innovation Junior Executive ace@mecsr.org

BEHALF OF MECSR BY:

03 WELCOME REMARKS

SIGNATURE SPOTLIGHT: COVER EXCLUSIVE

06 Steering the Future of Retail in Saudi Arabia

MARKET MIX

24 The Evolution of Retail – Insights from Two Decades in the Industry

26 The Future of Competitive Advantage

30 Recycled & Recyclable: Reflo’s Journey in Sustainable Retail

Featuring: Ibrahim Al Mulaik, Managing Director – Unified Asset Property Management

MECSR NEXT CHAPTER

10 30 Years of Retail Excellence and a Bold New Era

12 Retail in 2025: Insights & Goals from MECSR Board of Directors

14 Introducing the MECSR Regional & Global Representatives

CENTRE STAGE BUZZ

16 The Kingdom’s Next Frontier in Development Expansion

18 Times Square Center: Redefining the Future of Retail as a Community Hub

20 Building a Greener Future: Sustainability at Oasis Mall

BEYOND MENA: GLOBAL RETAIL INSIGHTS

22 A View from the North – The Canadian Retail Scene

32 From Retail Therapy to Green Innovation

INSPIRE AND ACHIEVE

34 Getting the Positioning Right in the Dynamic Landscape of Retail

RETAIL CONNECTIONS IN MOTION

36 Retail Congress MENA 2024 – Genesis Ignite: A Landmark Event in Riyadh

40 MENA Retail & Shopping Centre Awards 2024: The Winners

52 MECSR 30th Anniversary Celebration – A Landmark Milestone

MENA RETAIL ROUNDUP

56 RASM Showcases Retail & Tourism Growth with The Point’s Strategic Expansion

56 Iran Retail Show 2025 Kicks Off the Global Retail Calendar with a Successful Sixth Edition

57 Apparel Group Boosting its Presence in Fast-Growing Saudi Retail Sector

57 Union Coop reveals promotions for February 2025

Disclaimer: The viewpoints, articles and opinions expressed in Retail People Magazine belong solely to their respective authors and do not necessarily reflect the opinions or views of MECSR.

OF

RETAIL INSIGHTS, INSPIRATION & GROWTH

WE STRIVE TO BUILD LONG-TERM RELATIONSHIPS WITH

STEERING THE FUTURE OF RETAIL IN SAUDI ARABIA

IBRAHIM AL MULAIK Managing Director UNIFIED ASSET & PROPERTY MANAGEMENT

Ibrahim S. Al Mulaik joined Unified in early 2014 as Vice President of Business Development, following an extensive 18-year career in commercial real estate development, leasing, property management, and retail, including fashion and grocery retail.

Prior to joining Unified, Ibrahim served as Vice President of Investment at a major publicly listed food company in Saudi Arabia. He also represented one of Unified’s key clients, a leading publicly listed retail company, for 10-years before joining Unified.

In early 2024, he was appointed Managing Director & CEO of Unified Assets & Property Management Co. in addition to serving as a member of the Investment Committee Unified Real Estate Development Co. He is also a board member in several companies.

In the heart of Saudi Arabia’s bustling retail transformation, one name consistently stands out: Ibrahim Al Mulaik. As the visionary Managing Director of Unified Asset and Property Management (UAPM), Al Mulaik recalls a pivotal moment that defined his approach to shaping retail experiences in the Kingdom. ‘It was during a redevelopment project where we turned a struggling retail centre into a vibrant community hub,’ he shares. ‘That experience taught me that successful retail isn’t just about leasing space—it’s about creating destinations that resonate with people.’

Building on that philosophy, Al Mulaik has steered UAPM to become a driving force in the Saudi Arabian real estate market. As the property management arm of Unified Real Estate Development, the pioneer of outdoor shopping centre development in the Kingdom, UAPM has solidified its position as a leading authority in retail and shopping centre management.

With a deep understanding of the evolving retail landscape, Al Mulaik and his team at UAPM provide a comprehensive suite

of services, including leasing, marketing, retail delivery, tenants’ management, asset management, property, and facility management. Their expertise extends beyond managing Unified’s own portfolio to encompass projects for other prominent developers, showcasing their adaptability and commitment to delivering exceptional results.

“Our focus is on creating vibrant and sustainable retail destinations that cater to the evolving needs and preferences of consumers,” says Al Mulaik. “We strive to build long-term relationships with our tenants, fostering a collaborative environment that drives mutual success.”

UAPM’s success is built on a foundation of innovation and a commitment to excellence. They leverage datadriven insights to understand market trends, identify opportunities, and optimize asset performance. This data-driven approach allows them to make informed decisions regarding tenant mix, marketing strategies, and operational efficiencies.

COVER EXCLUSIVE

EXPERT PROPERTY MANAGEMENT FOR KSA’S THRIVING RETAIL MARKET

Unified Asset and Property Management (UAPM) is a leading provider of comprehensive management services for retail and shopping center across the Kingdom of Saudi Arabia.

Their expertise spans the entire property lifecycle, from initial concept and planning to ongoing operations. UAPM offers expert guidance on project feasibility studies and strategic planning to ensure optimal development and positioning. During both pre-opening and post-opening phases, UAPM provides valuable consultancy to streamline transitions and maximize operational efficiency.

Furthermore, UAPM excels in marketing, sales, and leasing, attracting high-quality tenants and maximizing revenue streams. Their expertise also includes design review and fitout coordination, ensuring seamless integration and a superior experience for both tenants and visitors. Moreover, UAPM’s robust rental management and comprehensive property management services guarantee the long-term success and profitability of retail and shopping centers in the thriving Saudi Arabian market.

SUSTAINABLE RETAIL: THE FUTURE OF SHOPPING CENTER

In today’s rapidly changing world, sustainability is no longer a mere buzzword; it’s a critical factor for success in the retail sector. Consumers are increasingly conscious of environmental and social impact, and they are seeking out brands and businesses that align with their values.

“Sustainability is not just about environmental responsibility; it’s about creating long-term value for all stakeholders,” emphasizes Al Mulaik. “By integrating sustainable practices into our operations, we can enhance the customer experience, attract environmentally conscious tenants, and contribute to a more sustainable future.”

COVER EXCLUSIVE

UAPM is actively embracing sustainable practices across its portfolio. This includes initiatives such as:

• Energy efficiency: Implementing energy-saving measures like LED lighting, efficient HVAC systems, and renewable energy sources.

• Water conservation: Reducing water consumption through measures such as low-flow fixtures and rainwater harvesting.

• Waste reduction and recycling: Implementing comprehensive waste management programs to minimize environmental impact.

• Community engagement: Supporting local communities through initiatives such as social responsibility programs and partnerships with local businesses.

By integrating sustainability into their operations, UAPM is not only enhancing the environmental performance of their assets but also creating a competitive advantage. Sustainable practices can attract environmentally conscious consumers, enhance brand image, and improve tenant satisfaction.

LOOKING AHEAD

As the retail landscape continues to evolve, UAPM remains committed to staying ahead of the curve. They are constantly exploring new technologies and innovative approaches to enhance the customer experience and drive sustainable growth.

“The future of retail lies in creating unique and engaging experiences that go beyond traditional shopping,” concludes Al Mulaik. “We are dedicated to creating vibrant and dynamic destinations that offer a seamless blend of retail, entertainment, and community engagement.”

Under the leadership of Ibrahim Al Mulaik, UAPM is poised to continue its success as a leading property management company in the Saudi Arabian real estate market, not only in retail property management but also in other kinds of properties such as residential, educational complexes, commercial, and mixed-use developments. By embracing innovation, prioritizing sustainability, and fostering strong relationships with tenants and customers, UAPM is shaping the future of property management in the Kingdom.

MECSR NEXT CHAPTER

Middle East Council of Shopping Centres & Retailers

30 YEARS OF RETAIL EXCELLENCE AND A BOLD NEW ERA

A FRESH LOOK, A STRONGER FUTURE

For three decades, the Middle East Council of Shopping Centres & Retailers (MECSR) has stood as the backbone of the retail and shopping centre industry in the MENA region. What started in 1994 as a vision to unite industry professionals has now evolved into a powerhouse of knowledgesharing, networking, and industry transformation. Over the years, MECSR has grown with the dynamic landscape of retail, embracing change, fostering innovation, and setting new benchmarks for excellence.

As we celebrate this incredible milestone—our 30-year anniversary—we are not just looking back at our journey but also setting the course for the future. With this in mind, we are thrilled to announce a significant evolution: our rebranding.

A Fresh Look for the Future

A brand is more than just a name or a logo; it is the embodiment of its mission, vision, and commitment to its community. With our

30-year celebration, we felt it was time for MECSR to step into the future with a fresh identity that reflects who we are today and where we are heading.

Our new logo symbolizes growth, transformation, and unity—pillars that define our organization. The refined design is modern yet rooted in our legacy, representing the retail industry’s vibrancy and resilience. This change isn’t just cosmetic; it signifies a renewed commitment to our members, partners, and stakeholders. It marks the beginning of a new era—one where MECSR continues to serve as the voice of retail, advocating for innovation and collaboration in an industry that never stands still.

We are excited for you to embark on this journey with us. Expect a revitalized approach to events, programs, and services tailored to meet the ever-evolving needs of our community. The next chapter of MECSR promises more engagement, deeper insights, and stronger connections to drive the retail industry forward.

Honoring Leadership & Welcoming the Future

As we embark on this new chapter, we take a moment to express our sincere gratitude to Duaij Al-Rumaihi, our outgoing Board President, and Mohammad Al Qaed, esteemed Board Member, for their unwavering dedication, leadership, and contributions to MECSR over the past two years. Their commitment has been instrumental in driving the organization forward, fostering innovation, and strengthening the regional retail landscape. We deeply appreciate their efforts and the lasting impact they have made.

With great enthusiasm, we also extend a warm welcome to the newly elected Board of Directors for 2024-2026. Their collective expertise, vision, and passion for the industry will be pivotal as we continue to evolve and shape the future of retail and shopping centres in the MENA region. We look forward to working together to build on our legacy and drive MECSR to new heights.

Why Dubai? A Strategic Decision for RECON 2025

In addition to our rebranding, we are also making another pivotal move—bringing the Retail Congress MENA (RECON) 2025 to Dubai! This decision was not made lightly; it was driven by careful planning, insightful discussions, and, most importantly, direct engagement with our community.

Over the past months, we have actively sought input from our members

MECSR NEXT CHAPTER

through surveys, focus groups, and feedback sessions. One thing became clear—our members value accessibility, dynamic business opportunities, and an environment that fosters global connections. Dubai, with its world-class infrastructure, strategic location, and status as a global retail hub, emerged as the undeniable choice.

Last year’s Retail Congress MENA in Riyadh was an overwhelming success, setting new standards for our flagship event. The energy, discussions, and collaborations witnessed were unparalleled, reinforcing the importance of bringing the industry together under one roof. Building on that momentum, Dubai was selected as the host city for

WE ARE EXCITED ABOUT WHAT LIES AHEAD. AS MECSR EMBARKS ON THIS NEW JOURNEY WITH A REFRESHED IDENTITY AND A STRATEGIC APPROACH TO OUR FLAGSHIP EVENT.

RECON 2025 to elevate the experience further and provide an even larger platform for innovation and growth.

Dubai’s position as a retail powerhouse makes it the perfect setting for an event of this scale. With its futuristic malls, cutting-edge retail experiences, and business-friendly environment, the city continues to shape the future of the industry. Hosting RECON 2025 in Dubai means greater accessibility

for international attendees, seamless networking opportunities, and an immersive experience that reflects the very essence of modern retail.

We are excited about what lies ahead. As MECSR embarks on this new journey with a refreshed identity and a strategic approach to our flagship event, we invite you to be a part of this transformative moment. The future of retail is here, and together, we are shaping it.

H.E. Mohammad Al Gergawi, UAE Minister of Cabinet Affairs, with Dr. Younis Al Mulla, MECSR Chairman, celebrating the 30th Anniversary of MECSR.

New Board of Directors with CEO David Macadam (L-R): Ayman Al Burti, Luai Al-Najjar, Lizelle Fitoussi, David Huesser, Saleh Al Shawa & Colin Davidson. (Not in photo: Saad Zuberi).

MECSR BOARD OF

AYMAN AL BURTI Chief Executive Officer AZAD PROPERTIES PRESIDENT VICE PRESIDENT TREASURER

LIZELLE FITOUSSI Director of Marketing & Communications MEREX

INVESTMENT

GROUP

LUAI AL-NAJJAR Chief

Financial Office

RED SEA MARKETS COMPANY / RASM

WHAT EXCITES YOU THE MOST ABOUT RETAIL IN 2025? Q1 Q2 AS AN MECSR BOARD MEMBER, WHAT GOAL DO YOU HOPE TO ACHIEVE DURING YOUR TERM?

The retail sector in 2025 inspires me with its potential for rapid growth, fueled by stronger collaboration with government entities. This synergy drives innovation, impactful retail experiences, and positions the region as a global benchmark.

With consumers seamlessly integrating online and offline experiences, I am looking forward to see how marketeers and retailers will work together to ensure  we provide cohesive interactions across all of our channels to boost engagement and drive sales.

I am excited about how innovation and collaboration across the region will enhance productivity and customer experiences. Retail’s focus on sustainable growth and strategic partnerships will unlock new opportunities, driving longterm value

I aim to leverage MECSR’s platform to drive innovation, foster public-private partnerships, and create opportunities for local talent through networking and knowledge-sharing, ultimately elevating the retail industry in Saudi Arabia and the region to global prominence.

Together with my fellow Board Members, I plan to assist with future events, exploring Riyadh & Dubai for our members. Tapping into our regional expertise, will be my second focus to ensure we are able to scale training for KSA/ UAE to deliver impactful certified programs.

As an MECSR Board Member, I aim to advance impactful partnerships and leverage the region’s powerful networks to drive innovation, enhance productivity, and integrate sustainability into the evolution of retail.

DEC 2024 DEC 2026 MECSR BOARD OF DIRECTORS TO

DIRECTORS

BOARD MEMBER

Chief Market Expansion Officer GIFTIFY

BOARD MEMBER

DAVID W. HUESSER

Co-Founder & CEO DM ADVISORS

The evolving fusion of technology, sustainability, and personalisation excites me most about retail in 2025. These trends promise immersive consumer experiences, operational efficiencies, and a stronger connection to environmental and social values.

Providing bespoke real estate advisory services such as tenant representation, franchise & licensing partners, operations & management, asset management & capital solutions for our clients throughout the GCC.

BOARD MEMBER

Executive Director LUCKYONE MALL (LUCKY LANDMARK PVT. LIMITED)

MEMBER

General Manager AL JABER OPTICAL

My goal is to be an active MECSR Board Member, to champion innovation, strengthen industry networks, empower members, and enhance MECSR’s role as a driving force in shaping the future of retail.

Provide industry leadership for the members, creating mentorship opportunities, and enhance our networking of professionals within the industry.

The upcoming technological advancements, namely AI, AR & Internet of Things (IoT) and their application in retail industry seems very exciting. I foresee a transformation which shall be very engaging and will be providing completely new customer experience!

The opportunity to redefine consumer engagement through advanced technologies like AI and personalization. The focus on sustainability, ethical practices, and blending physical and digital retail is transforming how brands connect, creating innovative and responsible experiences.

Will be focusing on increasing the awareness of MECSR highlighting the benefits of associating of professionals from retail and mall with this extremely robust and professional organization. I will also be making efforts to help the organization in developing more training programs.

My goal is to drive retail growth by fostering collaboration, championing innovation, and advocating sustainable practices. I aim to support emerging leaders, promote forward-thinking technologies, and ensure MECSR leads to progress in the Middle East retail sector.

COLIN DAVIDSON

SAAD ZUBERI

SALEH AL SHAWA

AINTRODUCING THE MECSR REGIONAL & GLOBAL REPRESENTATIVES

2025

2026 TO

t MECSR, our Regional and Global Representatives are our extended arms and feet across the industry, playing a crucial role in strengthening our presence in key markets. As trusted partners in their respective regions, they connect industry professionals, support MECSR in organizing Springboard networking events, and bridge opportunities for retailers, developers, and professionals. Through their dedication and expertise, we continue to expand our network, ensuring MECSR remains at the forefront of retail and shopping centre innovation.

Meet our Regional Representatives and connect with the leaders shaping the industry!

REGIONAL REPRESENTATIVES

ALEXEY KNYAZEV Co-Founder & CEO

Mallsense Kazakhstan ANWAAR MAHMOOD Leasing Manager

Bahrain Real Estate & Investment (EDAMAH)

Bahrain

HANA ALAMRO Senior Manager Partnerships

ROSHN Group

Saudi Arabia

K. JAMAL

Head - Mall Operation Mall of Muscat | Tamani Global Devt. & Investment

Oman

JAMAL AL SHAWISH Chief of Sales & Marketing

IFA Hotels & Resorts

Sharjah, United Arab Emirates

HUSSAIN

REGIONAL & GLOBAL REPRESENTATIVES

LINA ABBAS GM - Leasing Tamdeen Mall Management Kuwait

M. ZIAD MOGHRABIAH Chief Operating Officer Heritage Sites Co.

Saudi Arabia

REYHAN GULIYEVA Executive Director ICF Group Azerbaijan

MOHAMED GALAL Chairman

TSM AlSanad Malls & Market Egypt

SHAHROKH KESHAVARZ CEO & Owner Golden Business Magazine Iran

SYEDA NARJIS BATOOL KAZMI Business Development Director The Brand Hub Pakistan

SHAUKAT ALI KHAN CEO Saudi Bonyan Real Estate Investment Saudi Arabia

GLOBAL REPRESENTATIVES

PREM MOHAN Sr. Leasing Manager Al Maryah Retail Company

Abu Dhabi, United Arab Emirates

Expanding beyond MENA, our Global Representatives serve as key leaders, bridging international markets, and contributing to the growth and strategic vision of MECSR on a worldwide scale.

Together, these distinguished professionals embody MECSR’s commitment to excellence, growth, and industry leadership.

SHANNON A. QUILTY

General Manager - City Center Bishop Ranch Sunset Development USA

NADA GHAOUI ABOUSAAB

Co-Founder & Director Fikra Consultants Canada

MICHAEL L. KEHOE Commercail Real Estate Broker

Fairfield Commercial Real Estate Inc. Canada

DUNGARWAL

Business Catalyst

Beyond Squarefeet India

SHASHANK

THE KINGDOM’S NEXT FRONTIER IN DEVELOPMENT EXPANSION

othaim Investment, a diversified group spanning Real Estate, Entertainment, F&B, Cinema, Residential, Hospitality, Fashion and Sports has achieved remarkable success with its launch of numerous stateof-the-art development projects.

The company’s strategy is to shy away from typical mall developments to adopt a new approach of building mixed-used projects, with an emphasis on building 5th generation lifestyle assets, anchoring residential, commercial and hospitality developments.

JIHAD DIRANI CEO Alothaim Malls

Jihad Dirani is the CEO of Alothaim Malls. With 20 years of retail leadership experience, Jihad brings a wealth of industry knowledge to spearhead growth at Alothaim Malls. Jihad will implement the company’s vision which aims to reshape the future of retail development across the Kingdom of Saudi Arabia.

The endeavor aligns with the Kingdom’s historic economic transformation under Saudi Vision 2030. Reflecting the company’s commitment to the vision’s strategic objectives while contributing to a qualitative shift in the economy, Alothaim Investments supports the national economic landscape.

Alothaim Developments will enhance existing assets to align with its comprehensive investment approach. Improving customer experience by introducing new service vectors will enrich the tenant mix with the latest brands and trends.

CENTRE STAGE BUZZ

The company is actively completing projects valued at over $4 billion characterized by their multi-purpose functionality, further solidifying the company’s leadership, precedence, and investment capacity. While the company aims to deliver 23 new diverse projects across the Kingdom by 2030, it is actively in the design and construction phase of 13 new assets, that embody modern design, prioritizing sustainability, enhancing quality of life and happiness while contributing to the national economy.

Alothaim Park Dammam: Redefining The Retail Landscape

The development is in a diverse area close to other residential, retail and healthcare centres, on King Fahad Road connecting the airport to Dammam city center. A people-first lifestyle destination access to green, tranquil spaces paired with an engaging retail offering of around

150,000 SQM of Retail, Food & Beverage, Sports and Entertainment.

The retail development will be the largest in the Eastern province and one of the largest in the Kingdom with over 400 shops and restaurants spanning over 4 levels. Incorporated adjacent to the mall will be 650 residential units, 250 five-star hotel keys and 50 Grade A office units.

Alothaim Park Dammam is a place for everyone. Whether you want to work, live or visit, you will find the new location is full of possibilities.

Alothaim Circle Khobar: Where Coastal Beauty Meets Authentic Charm

The waterfront development is located on the beautiful coastline of Khobar City in the Eastern province, 25 minutes away from Dammam. Alothaim Circle offers a

vibrant and engaging retail offering of around 30,000 SQM of premium Retail, Food & Beverage and Entertainment.

The retail development will be a unique lifestyle destination in the heart of the city with over 150 shops and restaurants spanning over 3 levels. Near to the mall will be 25,000 SQM of premium grade A commercial office GLA.

Alothaim Park Jubail: The City’s Premier Shopping Destination

The development is in the heart of Jubail City, in the Eastern province. Modern Fifth Generation layout and growth potential with this new lifestyle and mixed-use development. Jubail originally designed and built by Bectel is growing and transforming into a vibrant retail destination. Effortless arrival with convenient access from all major roads, Alothaim Park Jubail visitors step into a vibrant, stylish world where tree-lined avenues and stunning views set the stage. This dynamic lifestyle destination will serve as a vibrant hub where families, professionals and tourists, can connect, dine, shop, and relax.

The retail development will be the largest in Jubail City with 70,000 SQM spanning over 2 levels with 300 shops, restaurants, family entertainment and Cinema. Connected to the mall will be 160 five-star hotel keys.

Dive into the dynamic atmosphere of cosmopolitan cafes and restaurants at Alothaim Park Jubail, offering comfort and relaxation.

CENTRE STAGE BUZZ

TIMES SQUARE CENTER: REDEFINING

THE FUTURE OF RETAIL AS A COMMUNITY HUB

When I joined Times Square Center, I saw the potential to create something far more meaningful than a traditional retail space. Since embarking on our journey of transformation in 2016, and refining our vision in 2019, we’ve focused on redefining what a shopping mall can be – a space where people come not just to shop, but to connect, learn, and engage with their community.

Our strategy revolved around reimagining large retail areas into smaller, adaptable units, curating a selection of family-focused brands that champion education, healthy living, sustainability, and community interaction. At the heart of this is “Picnic Square,” our LEED-certified dining area that symbolizes our commitment to environmental responsibility. Today, Times Square Center has become a destination where families and individuals feel connected, while we remain deeply committed to sustainability and supporting local businesses.

From Shopping Mall to Community Destination

We’ve evolved from being a conventional shopping mall to a vibrant community hub by prioritizing engaging experiences that extend beyond traditional retail. Our calendar is filled with events, pop-up shops, and workshops that reflect the diverse interests of our visitors. Collaborations with partners like TishTash have played a significant role in this transformation.

Initiatives such as Mums Club, Work Smart, #GRWM, and Sustainafest have been instrumental in bringing families,

NANCY

OZBEK

Mall Division General Manager

Sharaf Group

With over 20 years in the retail industry, Nancy serves as Mall Division General Manager at Sharaf Group, overseeing commercial properties in Dubai and Oman. She has held senior leadership roles at prominent UAE malls, including Al Ghurair Centre and Ibn Battuta Mall, and is a dedicated triathlete, demonstrating exceptional discipline both professionally and personally.

professionals, and eco-conscious consumers together. These events foster connections and help small businesses thrive. By focusing on partnerships that align with our values and resonate with our audience, we’ve created a space where community and commerce thrive in harmony.

Crafting Unforgettable Experiences

At Times Square Center, we’re not just providing goods and services; we’re creating experiences. Our recent Speedy Swap & POP-UP CON is a great example, drawing in a niche audience with the highlight being Hiroaki Hirata, the legendary Japanese voice actor. Events like these ensure that our visitors leave with memorable experiences that go beyond shopping.

We also leverage data and feedback to tailor our offerings. Through event registrations and surveys, we’ve built targeted email databases, enabling personalized communication with our visitors. This data-driven approach ensures that we’re always adapting to their needs, whether it’s hosting events they’re passionate about or providing brands that align with their values.

Sustainability at the Heart of Times Square Center

Sustainability is a core pillar of everything we do. Our LEEDcertified Picnic Square reflects our dedication to environmentally responsible practices, from energy-efficient lighting to watersaving fixtures and the use of sustainable materials. This space exemplifies our goal of providing a healthier and more comfortable environment for visitors while minimizing our ecological footprint.

In addition, we’ve implemented practical sustainability measures across the center. Our food and waste recycling machine produces compost for our greenery, while tenants like Thrift for Good and Eggs & Soldiers champion zero-waste practices. Brands such as Citron, WildRoots, and BiOrganic Supermarket reinforce our commitment to eco-conscious living, and we’ve introduced free electric vehicle charging stations to promote greener transportation options. By aligning with the values of today’s consumers, we aim to make sustainability a tangible part of the visitor experience.

Adapting to the Digital Retail Landscape

In the era of digital transformation, we’ve embraced an omnichannel approach that bridges online and offline retail. Sharaf DG and Adventure HQ offer seamless shop-and-collect services, ensuring convenience for our customers. Even our Spend & Win promotion has transitioned from traditional raffle tickets to an entirely digital format, reducing waste and streamlining the process.

Social media has been integral to our strategy, allowing us to reach and engage a targeted audience. Through curated content and influencer collaborations, we’ve built a loyal digital community that complements our in-mall promotions and events.

A Vision for the Future

As General Manager, I’m incredibly proud of how far Times Square Center has come. We’ve shown that a mall can be more than a place for transactions – it can be a vibrant community hub where visitors connect, discover, and grow. By balancing community engagement, sustainability, and digital innovation, we’ve created a blueprint for the future of retail.

For us, the journey continues. We’re committed to evolving with the needs of our community and ensuring that Times Square Center remains a welcoming space where everyone can feel at home.

CENTRE STAGE BUZZ

BUILDING A GREENER FUTURE: SUSTAINABILITY AT OASIS MALLS

At Oasis Malls, sustainability has been an integral part of our vision and operations from 2016. As part of the Landmark Group, a pioneer in sustainable practices within the regional retail industry, we have consistently worked towards balancing environmental responsibility with operational excellence. Our sustainability journey continues to evolve, with significant strides made in various areas, all aimed at reducing our environmental impact and fostering a greener future.

About Oasis Malls

Oasis Malls are strategically positioned in key cities across the UAE, Oman, and Bahrain, with 7 malls covering a GLA of over 2 million sq. ft. With over 300 stores, these conveniently located, community-oriented shopping destinations are recognized for their diverse customer base and for delivering high-quality, sustainable shopping experiences. Over the last few years, we have launched significant sustainability initiatives in the UAE.

Sustainability is a key focus across all levels of operations at Oasis Malls, guided by Mr. Anoop Gopal, Business Head Oasis Malls. Encouraging tenant participation in recycling programs and supporting energy efficiency initiatives like solar power adoption, the team at Oasis Malls consistently integrates environmental responsibility into their daily practices

RAJESH GARG Group Chief Financial Officer

Landmark Retail

Rajesh Garg is the Chief Financial Officer at Landmark Retail and additionally leads the sustainability agenda across GCC. For over a decade, Rajesh has been driving enterprise-wide transformation and plays a key role in driving portfolio rationalisation, continuous cost optimisation and integrated facilities management. Since 2021, Rajesh has been leading Landmark Retail’s sustainability portfolio. Rajesh drives the three essential pillars: Sustainable Products, Sustainable Operations and Sustainable Consumer Journeys across the value chain across our retail brands.

Solar Power Systems

One of our flagship sustainability initiatives in the UAE is the installation of solar power systems across our malls. In partnership with Siraj Power, we are set to install a 500 kWp solar power capacity at Oasis Mall Dubai, which will generate clean energy and reduce our reliance on non-renewable resources. This initiative aligns with our broader environmental

CENTRE STAGE BUZZ

goals and serves as a significant step towards achieving greater energy independence and reducing our carbon footprint.

We are also exploring further solar expansion at Oasis Mall Sharjah, further strengthening our commitment to renewable energy across the region

Energy and Water Efficiency

Oasis Malls has also made significant progress in improving energy and water efficiency across all locations. We have installed energy-efficient lighting and HVAC systems, reducing our energy consumption. Oasis Mall in Dubai consumed approximately 12 million kilowatt-hours of energy, a 4% reduction from the previous year directly contributing to minimizing our environmental footprint.

In terms of water management, we’ve adopted best practices such as installing

low-flow fixtures, optimizing cooling towers, and implementing pressurereducing valves. In Oasis Mall Sharjah, we’ve achieved a 13% reduction in water consumption, using 6.9 million gallons of water, a significant improvement from the previous year.

Waste Management and Recycling

Waste management is a core component of our sustainability strategy. Oasis Malls has implemented comprehensive recycling programs, helping to reduce the amount of waste sent to landfills. Over the past year, we’ve seen a 35% reduction in plastic waste and a 12% reduction in food waste.

We’ve diverted approximately 94 tonnes of carton and paper, 1,300 kg of plastic, and 3,150 kg of food waste from landfills. These efforts help us make meaningful strides toward a more sustainable future by diverting waste to recycling and composting programs.

Reverse Vending Machines

Yet another standout achievement in our sustainability efforts is the introduction of Reverse Vending Machines across our malls. These machines encourage customers to recycle by allowing them to deposit their empty plastic bottles and cans in exchange for rewards and discount vouchers. To date, over 273,100 bottles have been collected, preventing approximately 41 metric tons of CO2 emissions. This initiative not only

helps reduce litter but also promotes a culture of recycling among our visitors, making a tangible difference in reducing environmental impact.

Innovation and Technology

We continuously seek innovative solutions to enhance the sustainability of our operations. Our adoption of smart building technologies, including a Building Management System (BMS) and Chiller Management System, has improved operational efficiency and reduced energy consumption. These systems help us monitor and control energy use more effectively, ensuring that we maximize operational efficiency while minimizing environmental impact.

Looking Ahead

At Oasis Malls, our journey towards sustainability is far from over. We are committed to continuously improving our practices and exploring new opportunities to further reduce our environmental impact. With support from our tenants, visitors, and the wider community, we are confident that our efforts will help pave the way for a greener future.

As we look forward to the years ahead, we will continue to work towards achieving our sustainability goals, embracing new technologies, and making a positive impact on the environment. Our journey is one of collaboration, innovation, and dedication to a cleaner, more sustainable world.

A VIEW FROM THE NORTH

THE CANADIAN RETAIL SCENE

BRAD MERCHANT

Senior Vice President Asset Management Triovest

Brad has more than 30 years of commercial real estate experience, leading large Asset and Property management teams for institutional ownership groups, with a focus on retail and mixed-use assets across multiple domestic and international markets, including the UAE. Brad is currently the Senior Vice President of Asset Management for Triovest Realty Advisors, based in Calgary, Canada

BEYOND MENA: GLOBAL RETAIL INSIGHTS

Iam honored to provide an update on the Canadian retail scene for MECSR’s Retail People Magazine. It’s incredible to think that five years have passed since I returned to Canada from the UAE. My time there feels like it was just yesterday, filled with fond memories. Beginning with Al Futtaim Group Real Estate, and next with Aldar Properties, my UAE experience is among the most fulfilling and rewarding of my lengthy career in commercial real estate.

While global commercial real estate investment and performance, particularly in retail, share similarities across regions, there are distinct differences. The fundamentals are much the same, but I can say from experience, nothing compares to the retail scene in the UAE, and increasingly in the wider MENA region. The convergence of global best practices, the relative “newness” of the sector, and the quality of talent in the region have defined the region as the North Star of innovation and performance.

Canadian retail and retail real estate are experiencing a significant, largely positive transformation driven by three key macro factors: supply, urbanization, and capital.

Supply

Like many regions, Canada entered the 2020 Covid Pandemic with great uncertainty, prompting experts to declare the death of retail. And why wouldn’t they say that? Non-necessity retail (apparel, jewelry, entertainment, and restaurants) were the most hard-hit sectors. Shoppers could not shop, so they turned to online retail at adoption rates far more rapid than had ever been predicted.

As we emerged from the grip of the Covid restrictions, consumers came back strong. Relatively flush with cash from government support programs, and with a spike in newcomers from expanded immigration policies, the sector was back. With demand returning, developers were eager to respond to the need, only to run headlong into significantly rising construction costs, and rapidly rising interest rates. We wanted to build but could not make the math work. At the

same. time, the increasing population put intense demands on housing that resulted in an affordability challenge and in further increases in construction costs.

Having said that, our near-term outlook is positive. Inflation and interest rates are easing, and capital is returning to the sector.

Urbanization

The pandemic’s early impact, enabling remote work, led to a partial exodus from major urban cores. Workers could move further from the core and enjoy larger, more affordable housing. That led to negative pressure on the commercial office sector and on the apartment sector. But the desire, especially among younger people and newcomers, to want to live, work and play in the urban core remains strong. The demand for urban mixed-use infill projects has grown, partly driven by the need for retailers to be closer to their customers in urban areas. This

includes property conversions from office to residential and retail spaces.

Capital

Institutional capital strategically reduced its exposure to retail real estate, particularly in enclosed regional malls. Formerly, investor access to the best malls in the country had been next to impossible. Now though, as these large institutions turn their attention to other asset classes and to global gateway markets, we are seeing a democratization of ownership beginning to emerge. Family offices and publicly traded REITs have benefitted from getting access to these amazing properties, and their entrepreneurship and focus on innovation should lead to more interesting and dynamic malls across the board.

As the saying goes, ‘Retail is not dead, but bad retail is.’ We are witnessing a promising resurgence in this sector and anticipate even greater developments ahead.

In 2000, Pathfinder Global entered a retail landscape recovering from the dot-com bubble. Starting with system integration for emerging markets, we’ve witnessed and shaped retail’s transformation over two decades, driven by evolving consumer behaviors, technological advancements, and globalization. Innovation has consistently been the cornerstone of retail’s survival and growth.

Retail Transformation

In the early 2000s, UK retailers relied on manual operations with limited technological integration. Pathfinder began by automating cash registers and streamlining reporting systems, laying the groundwork for modern digital retail.

The 2008 financial crisis pushed us to innovate under pressure, highlighted by our revenue automation system for Mumbai Airport retailers, enhancing transparency and accountability. By 2012, our solutions supported over 100 shopping centres and 18 airports across India.

Today, retail thrives in an omnichannel ecosystem where e-commerce dominates, but ‘phygital’ retail—blending digital precision with in-person experiences—defines the future.

Key Lessons

One critical lesson is the need to deeply understand customers. Historically, retailers knew only 10-15% of their audience. With AI platforms like RetailGPT, this figure can now reach up to 45%, enabling unmatched personalization.

THE EVOLUTION OF RETAIL INSIGHTS FROM TWO DECADES IN THE INDUSTRY

SADIQUE AHMED CEO

Pathfinder Global

Sadique Ahmed, CEO of Pathfinder Global, is the visionary behind RetailGPT, redefining retail by humanizing the digital experience and empowering businesses with generative AI for customer engagement and phygital commerce.

Another is the importance of democratizing technology. Small retailers face challenges competing with e-commerce giants. RetailGPT bridges this gap, offering an affordable AI platform to enhance customer engagement and streamline operations, ensuring even local stores can thrive.

The Role of Technology

Technology has redefined retail operations and customer expectations. RetailGPT, a generative AI platform, acts as a digital concierge and virtual assistant, offering personalized recommendations and management tools.

RetailGPT allows physical stores to provide digital ordering and personalized shopping suggestions, leveling the playing field with online platforms. These solutions are especially valuable in markets like the Middle East and India, where traditional retail dominates but needs digital transformation to compete.

Key Statistics Driving Retail Innovation

• E-commerce Growth: Online retail sales from 7.4% of global retail in 2015 to 19% in 2021(Statista).

• Personalization Demand: 80% of consumers prefers personalized shopping experiences (Epsilon).

• AI Adoption: By 2030, AI is expected to add $15.7 trillion to the global economy, with retail as a top beneficiary (PwC).

RetailGPT: A Vision Realized

RetailGPT represents the culmination of Pathfinder’s twodecade journey. It combines the insights gained from serving over 200 malls and 40 airports with the potential of AI. Beyond retail, the platform is expanding into sectors such as wellness, healthcare and hospitality, demonstrating the versatility of its applications.

At its core, RetailGPT is about restoring balance in the retail ecosystem. By empowering small retailers with a platform to retain customers and personalize engagement, it bridges the

gap between local stores and global e-commerce platforms. This democratization of technology is not just about business growth but also about nurturing community-level change.

At its heart, RetailGPT is about empowering businesses to offer personalized, tech-driven experiences while fostering community connections.

Looking Ahead

The integration of AI into retail will continue to accelerate, becoming as essential as having a website is today. Pathfinder remains committed to leading this transformation, ensuring that technology serves both businesses and customers meaningfully.

Retail’s evolution is marked by resilience and reinvention. Moving forward, the focus must be on humanizing digital experiences and making technology accessible and fostering connections that transcend the transactional. This is the legacy Pathfinder aims to build—a future where innovation meets empathy, and every shopping experience feels as personal as a conversation with a trusted shopkeeper.

THE FUTURE OF COMPETITIVE ADVANTAGE

The consumer world we see around us today is the direct product of a unique set of societal investments made 80 years ago following WWII. That’s when the fuse for today’s global economy was lit.

With fascism defeated and democracy sweeping across the developed world, governments in allied nations worked to reconstruct their economies through unprecedented investments in education, job creation and wage growth.

By the end of the 1950’s, higher education, home ownership, family and job security had become basic expectations for most. Sustained government investment in public education created an unparalleled flow of students into higher education, capitalism leaned into the middle-class, public investment favoured domestic industry, and bipartisan governments held the trust of most citizens.

By the early 1960’s with the baby boom in full swing, families could afford more. The consumer goods industry was bursting at the seams!

Businesses in every imaginable category benefitted from a steady stream of trainable, educated workers, rising incomes, burgeoning growth and job creation as well as politically stable and trusted democratic governments.

Today, these systems and investments are crumbling. Trust in democracy is fading. Capitalism works largely for shareholders

DOUG STEPHENS Founder & CEO Retail Prophet

Doug Stephens is the Founder and CEO of Retail Prophet. His work has influenced the strategies of global brands including IKEA, Nike, Coca Cola, Louis Vuitton, and L’Oréal. He is the international bestselling author of three books on the future of retail: The Retail Revival, Reengineering Retail, and Resurrecting Retail.

and executives, while working wages fall far behind. Western economies have been offshored in manufacturing, technology and customer service. Public education systems struggle under the burden of rising costs and evaporating government funding resulting in greater student debt, lower enrollment and poorer academic outcomes.

Hence what we’ve ended up with, slow growth global consumer economy, lacking in innovation and robust competition, and economically squeezed consumers trolling the bottom of the market motivated almost exclusively by low price.

But while dire, what I just laid out are also the pillars of the new era of competitive advantage. An era that will be marked by an historic corporate rethink.

RETHINKING RETAIL

MIX

Rethinking Democracy

Democracy is good for business. As author/educator Donald Savoie put it, “A free-market economy is not possible without democracy, and democracy is not possible without healthy public institutions.” In other words, democratic institutions create the essential conditions for a free competitive market. Therefore, rather than spending billions lobbying against government, rendering it feckless and ineffective, businesses would do better by partnering with government to jointly and positively affect social and economic progress. Such partnerships open new business opportunities, enhance brand reputation and mitigate risk by giving them a seat at the table when regulatory measures are developed.

Not only do such private-public partnerships produce clear benefits for business but also work to restore trust in the effectiveness of our democratic institutions.

Rethinking Capitalism

From raising wages for staff to offering stock grants to store managers, Walmart is rethinking its view on capitalism. Unlike 200 years ago, investors no longer shoulder the majority of risk and therefore aren’t entitled to all returns. In today’s market, with millions of shareholders, each holds only a fraction of the total risk to capital. Today, employees shoulder most of the risk. It’s employees, not shareholders, who can lose everything if a company’s sales suffer or stores close. Fairness would dictate that employees should receive a share, if not the lion’s share of returns on corporate performance. Studies have clearly shown that equity and fairness boost employee productivity by at least 25% and retention by just as much.

So, by raising the fortunes of its workers, Walmart’s making a shrewd investment that will pay for itself many times over.

Rethinking Industrialism

General Electric, once a leader in offshoring, is repatriating a significant percentage of its business back to North America, creating tens of thousands of jobs in the process. Why? Because they’ve recognized that the supply chain flexibility gained by doing so yields a lower total cost advantage.

GE recognizes that institutional investors will no longer subject capital to undue risks and seek companies that maintain tight control of their operations and environmental footprint, things that become increasingly difficult to guarantee as businesses push their labour, production and logistics further afield.

Rethinking Education

Target Corporation is paying tuition for more than 300,000 employees. Making employees smarter is smart business because it does two things. It makes them more capable and productive at their jobs but also dramatically reduces employee turnover, delivering a net cost advantage back to the company.

I believe that within a decade we’ll witness the emergence of corporate academic institutions, where Walmart or IKEA for example, will hold equal, if not superior status to Ivy League Universities. These corporate academic institutions will provide tuition-free, world-class education to those who commit to working for the company for a defined period.

4 5

There’s another important aspect to education that I’d be remiss in failing to mention. An educated public is more likely to maintain a healthy, stable democracy. The two go hand in hand, feeding the virtuous cycle that our society, economies and future prosperity depend on.

So, the future of competitive advantage is not a technology, a new market or platform. It’s a mindset, one based on the clear-eyed recognition that we, as an industry, have reached a critical fork in the road, where there is more risk in adhering to the status quo than there is in rethinking it entirely.

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MAY

DUBAI, UAE

ECYCLED ECYCLABLE

REFLO’S JOURNEY IN SUSTAINABLE RETAIL

Sustainability in fashion is no longer a buzzword, it is an essential evolution in an industry grappling with the environmental costs of fast fashion. Among the trailblazers leading this charge is Reflo, a performancewear brand whose mission is to redefine sportswear through a sustainable lens without compromising quality. Ultimately, they want to be the most sustainable sportswear brand in the world and the way things are going, we’re not betting against them. Rory MacFadyen, Co-Founder of Reflo, shares the brand’s journey, its groundbreaking innovations, and the powerful partnerships that have put sustainability at the forefront of their ethos.

Founded in 2021, Reflo began as a small team of just two people with a vision to change the sportswear game for good. Today, the company has grown into a global operation with over 30 staff across multiple regions. Reflo’s revenues have surged year-on-year, driven by a growing demand for sustainable performancewear that blends innovation, quality, and environmental responsibility.

“This growth reflects not just the appetite for sustainable products but the trust we’ve built with athletes, teams, and consumers who believe in our mission,” says MacFadyen. “It’s proof that purposedriven brands can scale without compromising their values.”

Reflo’s expansion has been fuelled by a commitment to innovation and strategic partnerships. The rapid progression in retail has seen Reflo deliver cutting-edge apparel solutions to over 50 retail outlets worldwide, while maintaining its focus on sustainability.

At the core of Reflo’s vision and future success lies its pioneering Reloop by Reflo technology. Reloop is a pioneering recyclable apparel solution that produces garments made from 100% monofibre recycled materials, specifically designed to be recycled at the end of life. This groundbreaking system provides a sustainable

RORY MACFADYEN Co-founder Reflo

Rory MacFadyen is a sports and entertainment marketing expert with over a decade of experience across the UK, UAE, and Saudi Arabia. He co-founded Reflo after leading innovative projects like the Icons Series golf concept and collaborating with top brands like Manchester United, Real Madrid, STC, and Red Bull.

circular process by breaking down Reflo products through a fibre to fibre solution that closes the loop on material waste, allowing them to be manufactured into new products while providing customers with an option to avoid contributing to the millions of tonnes of waste sent to landfills each year.

OUR VISION IS

CLEAR: TO

CREATE

A BRAND THAT NOT ONLY REDUCES WASTE BUT TRANSFORMS THE WAY PEOPLE THINK ABOUT PERFORMANCEWEAR

SUSTAINABILITY

“This is where sportswear and sustainability meet,” MacFadyen explains. “With Reloop, we’re not just reducing waste, we’re creating a blueprint for how the apparel industry can evolve to be part of the solution, rather than the problem.”

Reflo’s journey took a monumental leap forward in 2024 with the announcement of England football captain Harry Kane as an investor and ambassador. Known for his thoughtful decision-making on and off the pitch, Kane sought a sustainable brand with genuine credentials and cutting-edge designs. His involvement has amplified Reflo’s visibility globally, reinforcing the brand’s commitment to transforming sportswear into a benchmark of sustainability.

“Harry isn’t just an ambassador; he’s a partner who shares our vision for a more sustainable future,” MacFadyen notes. “His support validates the strides we’re making, particularly as we scale innovative solutions like Reloop.”

Other strategic partnerships have made notable impacts and have been clear to see across the industry with organisations in Formula E, football and padel actively seeking out the brands offering. Reflo’s partnership with Forest Green Rovers, the world’s greenest football club, has been another pivotal milestone. Together, they have demonstrated how sustainability and performance can align seamlessly.

By embracing a holistic approach to sustainability, ranging from biodegradable packaging to planting one tree for every item sold, Reflo is challenging retailers to rethink their role in shaping a greener future. “Consumers today demand more than just great design; they want to know the story behind their clothing,” MacFadyen observes. “Reflo’s story is about sustainability, innovation, and transparency. From the materials we use to our commitment to giving back through tree planting, we want to help retailers to think about their role in shaping a better future.”

As Reflo looks to the future, its commitment to innovation remains unwavering. The brand is actively working to expand with retailers and refine its processes to sit at the forefront of a more sustainable industry.

“Our vision is clear: to create a brand that not only reduces waste but transforms the way people think about performance wear,” MacFadyen says. “Looking ahead, we are focused on expanding our presence with select retailers worldwide who share our values. Additionally, we’re seeking a franchise retail expert to help us launch our first Reflo store, with the Middle East identified as the ideal location for this milestone.”

MARKET MIX

FROM RETAIL THERAPY TO GREEN INNOVATION

THE SUSTAINABILITY TRANSFORMATION OF SHOPPING

MALLS

Today, sustainability is no longer just a buzzword in the retail industry. It has evolved into a critical differentiator and a defining priority for businesses aiming to remain relevant in 2025 and beyond. From recyclable clothing lines to innovative offsetting mechanisms, sustainability initiatives are reshaping the way brands operate—not as an add-on, but as a core pillar of their identity. This shift is particularly visible in large-format retail spaces such as shopping malls and districts, which are embracing green transformation at an unprecedented pace.

Once seen as monuments to consumerism, shopping malls are now pivoting to become symbols of sustainability. Gone are the days when malls were merely air-conditioned islands of retail therapy. Today, they are morphing into hubs of green innovation.

At the heart of this transformation are developers who are embedding sustainability into every facet of their operations. This begins with architects and designers prioritizing eco-friendly construction materials, integrating energy-efficient lighting and HVAC systems, and incorporating renewable energy sources like solar panels. Additionally, water-saving measures such as rainwater harvesting and greywater recycling are becoming standard, showcasing a strong commitment to environmental responsibility.

To amplify sustainability, many malls are also taking proactive steps in waste management and recycling. Some have partnered with waste management companies to set up on-site recycling

BAIJU KURIEASH CEO & MANAGING DIRECTOR

BUZ Management

Marketing Consulting & Raffle Tech LLC

Baiju Kurieash is the CEO & Managing Director of BUZ MMC, a leading marketing firm in Dubai. With over two decades of C-suite experience, he specializes in media, communication, and events. A sought-after speaker and columnist, he leads retail promotions and curated events for major malls across the UAE.

stations, making it easier for shoppers and tenants to dispose of waste responsibly. Others have introduced reverse vending machines, allowing consumers to trade in used bottles and cans for shopping credits. These initiatives not only reduce landfill waste but also encourage a culture of environmental stewardship among visitors.

But sustainability efforts in retail extend far beyond operations.

Enhancing the consumer experience is another key component. Retailers are adopting circular economy principles by offering services such as clothing repairs, recycling drop-offs, and resale options. A standout example is ReTuna in Sweden, the world’s first recycling mall. Visitors can drop off pre-loved items—

SUSTAINABILITY

ranging from sporting equipment to electronics and clothing— which are then refurbished and sold. ReTuna demonstrates how reimagining traditional retail spaces can drive substantial environmental impact.

Food courts, too, are evolving. Many are switching to compostable packaging and prioritizing local, organic produce to reduce their carbon footprint. Meanwhile, luxury brands are reassessing their strategies, launching eco-friendly collections and ensuring transparent, ethical supply chains to meet the growing demand from eco-conscious consumers.

However, the move toward sustainability in retail is not solely driven by consumer preferences—it’s also about future-proofing against environmental regulations. Governments worldwide are introducing stricter standards, making compliance nonnegotiable for businesses. Financial incentives, such as green bonds and tax breaks, are further encouraging developers to invest in sustainable infrastructure.

In this context, the importance of collaboration cannot be overstated. Recently, the UAE hosted the region’s first Sport Impact Summit (SIS) at Atlantis, Dubai. This event brought together global brands, sports organizations, and climate advocates to highlight the role of sports in tackling climate

SHOPPING MALLS, AS COMMUNITY-CENTERED SPACES THAT ENGAGE DIVERSE STAKEHOLDERS,

ARE UNIQUELY POSITIONED TO LEAD THE CHARGE IN SUSTAINABILITY.

challenges. Such collaborative efforts emphasize the power of collective action and underscore the importance of aligning with diverse stakeholders. Drawing from this example, retail sector leaders must partner with governments and green-tech companies to create meaningful, scalable solutions for pressing

While the path to sustainability presents challenges—such as high upfront costs, technological limitations, and the need for tenant buy-in—the long-term advantages far outweigh these obstacles. Lower operational costs, enhanced brand reputation, and alignment with global sustainability goals make the investment worthwhile.

Shopping malls, as community-centered spaces that engage diverse stakeholders, are uniquely positioned to lead the charge in sustainability. By embedding sustainability at the core of their operations, they can transform from mere shopping destinations to models of environmental leadership, inspiring a greener, more resilient future.

The green revolution in retail is underway. For shopping malls, the question is no longer whether to join, but how to lead. By doing so, they can not only help protect the planet but also secure their own success in a world where sustainability is paramount.

Inspire ACHIEVE OF RETAIL LANDSCAPE IN THE DYNAMIC

Over the past 24 years, I’ve witnessed the UAE’s retail and mall sector experience unchallenged growth. However, this boom has created a disparity between the rapid expansion of malls and the population’s actual demand, leading to an oversupply. This scenario has forced brands and malls to innovate and adapt to remain relevant. As AGM Marketing for the community malls of Lals Group (2010–2021), I recognized that competing with Dubai’s iconic malls required us to prioritize value and convenience

Pioneering

Retail Strategies

In 2011, I introduced “The 3 Day Mall Wide Sale,” a bold departure from the typical standard promotions. This innovative strategy allowed brands to go up to a 90%

clearance sale at any time of the year, irrespective of the season; unlike other malls who had to wait for the shopping season, to bring all their brands on sale! Additionally, the “3 Day Sale” clubbed with “up to 90% across 100+ brands” created a powerful sense of FOMO—fear of missing out— among customers. The results were astounding: sales soared by 35-37%, and footfalls surged by 27%. What started as an experiment became a permanent fixture in our marketing calendars, setting a new benchmark for mall promotions.

The following year, I partnered with Air Arabia to implement the world’s first City Terminal Check-in at a mall, Lamcy Plaza. This groundbreaking initiative allowed passengers to obtain their boarding passes at the mall and bypass immigration queues at the airport, attracting a new segment of customers and elevating the mall’s global recognition.

In 2013, I collaborated with Emirates NBD to launch the “Shop Now & Pay in 6 Months at 0% EMI” program. Unlike typical EMI services, this initiative extended to everyday items like apparel, cosmetics, furniture, pharmacies, food court and groceries, significantly increasing ticket sizes and benefiting both customers and retailers.

Driving Emotional Connections

Beyond promotions, I believed in creating an emotional connection with customers. From 2011 to 2018, we made our malls synonymous with Bollywood stars, sports celebrities, and traditional events, drawing massive crowds and fostering a sense of community. These events consistently increased footfall and strengthened customer loyalty.

At Zabeel Furniture Mall in 2017, I addressed location challenges by revolutionizing furniture shopping. I introduced a concept where branded furniture was more affordable than monthly utility bills, enabling customers to enhance their lifestyles without financial strain. The results were heartening, as customers embraced this model enthusiastically.

Lessons for the Future

Today, while many brands focus heavily on digital advertising, research shows that 80% of shopping decisions are made subconsciously. The magic lies in resonating with customers . Until customers feel confident and happy with your brand, no amount of digital marketing can truly convert them. Brands must strive to become the “brand of choice” through strategic positioning and a well-crafted image.

The recognition I’ve received—such as being named Retail Professional of the Year by MECSC in 2014 and receiving the Albert Sussman International Community Support Award in 2017 by ICSC —has been gratifying. But the greatest reward has always been the trust and loyalty of customers and brands.

A

Word to Fellow Professionals

My advice is simple: stay curious, stay adaptable, and never lose sight of the human element in retail. It is through these connections that innovation, loyalty, and lasting success are built.

DESPITE DUBAI’S MALLS SCALING EVEN GREATER HEIGHTS, I’VE ALWAYS BELIEVED THAT SMALLER SHOPPING CENTRES AND COMMUNITY MALLS, IF THEY GET THEIR POSITIONING RIGHT, WILL CONTINUE TO THRIVE BY CONNECTING WITH CUSTOMERS ON A DEEPER LEVEL.

KABIR M. MALKANI CX, Innovation & Marketing

Growth

Strategist

Sai Control Crafts

Kabir is a marketing advisor with a remarkable history of building brands from scratch. He has a proven background in elevating customer experiences, orchestrating community engagement, and crafting ROI-optimized promotions. With a track record of exceptional achievements and global acclaim, he is set to open yet another chapter in his career.

RETAIL CONGRESS MENA 2024 GENESIS IGNITE: A LANDMARK EVENT IN RIYADH

For the first time, Retail Congress MENA was hosted in Riyadh, KSA, at the prestigious Mandarin Oriental Al Faisaliah on November 4-5, 2024. This milestone event, themed “Genesis Ignite,” brought together industry leaders, visionaries, and innovators to shape the future of retail in the MENA region.

With over 32 companies exhibiting, the event showcased an impressive array of properties, products, and services, offering attendees exclusive insights into the latest trends and opportunities in the industry. The event concluded on a high note with an enjoyable gala dinner and awards ceremony, celebrating excellence and achievements in the retail sector. Retail Congress MENA 2024 set a new benchmark for industry collaboration, innovation, and growth.

RETAIL CONNECTIONS IN

RETAIL CONNECTIONS IN MOTION

MENA

Retail & Shopping Centre Awards 2024

RETAIL EXCELLENCE AWARD

ENTERTAINMENT CENTRES

This award recognizes outstanding retailers who demonstrate commercial success, innovation, and a commitment to exceptional customer experiences.

Alothaim Investment

Espot & Xtreme Land

Alothaim Investment

Al Othaim Life Acquisition

SERVICE EXCELLENCE AWARD

TECHNOLOGY

This award recognizes the individuals or teams who consistently deliver outstanding service and create exceptional experiences for our valued customers.

NOI ENHANCEMENT AWARD

Recognizes the teams who have implemented strategies to boost Net Operating Income and contribute to the financial health of their organization.

Vemco Group

Dalma

2024 MENA Award Winners

RETAIL STORE DESIGN AWARD

Celebrates innovative and effective store designs that enhance customer experience, brand identity, and drive measurable results.

FASHION SPECIALTY SUPERMARKET

ENTERTAINMENT CENTRES

Trade Centre Company Ltd (Kingdom Tower)

Al Mamlaka Social Dining

Al Jaber Optical

Al Jaber Optical - Mall of the Emirates

Jamjoom Fashion LLC

Nayomi Floating Palace Concept

Wanzl Middle East FZE

Seoudi District 5 Supermarket - Cairo Egypt

Wanzl Middle East FZE

Al Meera Ain Khaled Supermarket - Doha Qata

Alothaim Investment

Espot - Rabwah, Faby Land Sharjah, Saffori Land - Dammam, Saffori Land - Rabwah, Snow City and Xtreme Land - Qatar

2024 MENA Award Winners

SUSTAINABILITY EXCELLENCE AWARD

This Award recognizes those who have demonstrated an outstanding commitment to environmentally conscious practices, resource efficiency, and positive social impact.

DESIGN & DEVELOPMENT AWARD

NEW DEVELOPMENT

El Sewedy Industries

U Venues

Hamat Holding

Mayan Yard Project Alandalus Property Company

Alandalus Mall

Lulu Mall (Al Khor Mall)

Energy Optimization of Al Khor Mall

Cenomi Centers

Cenomi Centers’ Curtain Raising Jawharat Riyadh VIP Gala Dinner

Line Investments & Property

Al Falah Central Mall

Hamat Holding

The Park Project and The Village Project

2024 MENA Award Winners

RENOVATION / EXPANSION

MULTI-PHASE DEVELOPMENTS

VISIONARY CONCEPTS

Kinan Real Estate Development

Aliat Mall

Alandalus Property Company

Alandalus Mall and Hayat Mall

Merex Investment / City Walk

City Walk

Merex Investment / City Walk

City Walk

Cenomi Centers

Jawharat Jeddah & Jawharat Riyadh

Concept I

Citystars Katameya

2024 MENA Award Winners

MARKETING EXCELLENCE AWARD

COMMUNITY ENGAGEMENT & IMPACT

Hamat Holding, Rumoz Consultants, & theleisureway

Masat Park

Celebrates the strategic minds behind the most impactful marketing campaigns in the region.

Line Investments & Property

Operation Smile - Al Wahda Mall, Slow Cycle Race - Mushrif Mall, Sustainability Efforts at Forsan Central Mall, and Indoor Family Run - Silicon Central Mall

Dalma Mall

Checkmate for Mental Wellness: Community Chess Challenge and Indoor Run-The More You Run, The More the Fun

Azad Properties

Autism Awareness Campaign

Merex Investment

Champions of Change

Al Ghurair Real Estate

BurJuman Mall’s Rising Stars Season 4

2024 MENA Award Winners

CUSTOMER EXPERIENCE EXPERIENTIAL MARKETING

Line Investments & Property

Motor Show - Al Wahda Mall and Petting Zoo - Sharjah Central Mall

Alothaim Investment

Tekken 8 Launch In Espot

Cenomi Centers

Urban Festival At Cenomi U Walk Jeddah

Al Futtaim Real Estate

Festival Plaza Studio Hub - New Signature Service

Dalma Mall

Enchanted Winter Dream: Weaving and Crafting Magical Moments

Merex Investment / City Walk

City Walk Live!

INTEGRATED MARKETING

2024 MENA Award Winners

Cenomi Centers

New Dimensions Of Expression - Fashion & Beauty Campaign

Seef Properties

Ramadan with Fawazeer Al Seef

Merex Investment / City Walk

Soundtrack to Winter Ajmal Perfumes

Ajmal | Kidzania

Line Investments & Property

Bramayugam Movie Trailer Launch - Al Wahda Mall, Celebrate Eid with CoComelon

- Silicon Central Mall, RAK Mall Cup - Badminton Tournament & Sports Bash, Science Show - Lulu Mall Fujairah, Silicon Central & Hala Taxi Collaboration, and Winter Glow:

A Christmas Wonderland at Silicon Central

Dalma Mall

A Slice of Victory: Dalma Mall’s Shop, Play & Win Fruit Slice Challenge and Hearts and Lanterns: Dalma Mall’s Experiential February Fest

Cenomi Centers

New Dimensions of Expression - Fashion & Beauty Campaign

Line Investments & Property

Celebrate Eid with CoComelon - Silicon Central Mall

2024 MENA Award Winners

LAUNCH & TRANSFORMATION PUBLIC RELATIONS

Ajmal Perfumes

Launch of Coral and Coastal

Dalma Mall

Gastronomy Infused Retail: Dalma Mall’s Transformation To Abu Dhabi’s Favorite Food Spot

Merex Investment / City Walk

Come 2gether at C2 - A Social Playground

Alothaim Investment

Al Othaim | Flormar Cosmo

Cenomi Centers

Educating and Exciting Media at the Jawharat Riyadh VIP Gala Dinner

Dalma Mall

Creating Buzz and Building Bonds: A PR Triumph with Cartoon Network

Line Investments & Property

Line Investments and Star Cinema Collaboration and Nutri Fest - Lulu Mall Fujairah

2024 MENA Award Winners

SALES PROMOTIONS

Tamani Global Development & Investment LLC

Mall of Muscat Outlines Bold Vision for the Future

Dalma Mall

Turning Deals Into Delights: The A-May-Zing Sale Experience

Alothaim Investment

Monday Funday | Saffori & Faby Land

Azad Properties

Summer Campaign - Souq7

Line Investments & Property

Treasure Hunt - Al Wahda Mall

Place Vendome - Qatar Tourism

Shop Qatar 2024 - Your Shopping Playground

2024 MENA Award Winners

STRATEGIC COMMUNICATIONS

RETAIL PROFESSIONAL OF THE YEAR

Food Fiesta Season 2 - Mushrif Mall and Mall Millionaire 3.0

Place Vendome - United Developers

Place Vendôme 24-Hour Sale

Dalma Mall

Seize The Moment At The Retail Industry’s Epicenter - RETAIL CONGRESS 2023

Ahmed Yusuf

Ali Shareif

Ayman Al Burti

SPECIAL RECOGNITION AWARDS

DIAMOND SPONSORS

EVENT PARTNER

Alothaim Investment

Cenomi Centers

Hamat Property

Shomoul Holding

Al Khozama Investment

RETAIL CONNECTIONS IN MOTION

MECSR 30TH ANNIVERSARY CELEBRATION A LANDMARK MILESTONE

On December 12, 2024, the Middle East Council of Shopping Centres and Retailers (MECSR) marked its 30th anniversary with a grand celebration at Atlantis, The Palm, Dubai. This momentous occasion brought together members, industry leaders, and distinguished guests for a day of insightful discussions and celebrations.

The conference featured three renowned keynote speakers— Doug Stephens, David Avrin, and Chris Hadfield—who shared visionary insights on the future of retail and leadership. The final keynote speaker, Chris Hadfield, a former astronaut, captivated the audience with his extraordinary journey beyond Earth. He shared his experiences of life in space, offering profound insights on leadership, resilience, and the boundless possibilities that lie ahead—both in space exploration and in the ever-evolving world of retail.

The celebration continued into the evening with a spectacular gala dinner, where H.E. Mohammad Al Gergawi honored the event with his presence and delivered an inspiring speech.

This milestone event reflected on three decades of industry growth, collaboration, and innovation, reaffirming MECSR’s role as a driving force in the region’s retail and shopping centre landscape.

RETAIL CONNECTIONS IN MOTION

RETAIL CONNECTIONS

RASM Showcases Retail & Tourism Growth at RLC 2025 with The Point’s Strategic Expansion

Advanced RASM For Property Management Company reaffirmed its leadership in the retail and tourism sectors at the Retail Leaders Conference 2025 (RLC), held at the Fairmont Riyadh on February 4-5. As a silver sponsor, RASM showcased its flagship projects, Red Sea Mall and The Point, emphasizing its commitment to Saudi Vision 2030 and the evolution of the Kingdom’s retail landscape.

The Point Secures Key Partnerships for Asir’s Retail & Tourism Boom

A major highlight was The Point’s signing of three strategic agreements aimed at elevating Asir’s commercial and tourism appeal:

• BinDawood Holding will introduce a full-service hypermarket, enhancing the region’s retail infrastructure.

• Apparel Group , led by Mrs. Sima Ved and Mr. Nilesh Ved, will bring global fashion brands to The Point.

• AZADEA Group will introduce both local and international brands, reinforcing Asir’s position as a premier shopping destination.

Vision 2030 and the Future of Retail

RASM’s leadership played a pivotal role in panel discussions on the future of retail real estate. CEO Artin Malatjalian emphasized RASM’s commitment to innovative retail and tourism projects, particularly in Mecca and Medina, aligning with Saudi Arabia’s long-term vision.

With its forward-thinking approach, RASM continues to shape the future of retail in the region, offering worldclass developments that attract both investors and visitors alike.

Iran Retail Show 2025 Kicks Off the Global Retail Calendar with

a Successful Sixth Edition

The 6th Iran Retail Show concluded successfully at the Tehran International Exhibition Center, marking the first major global retail event of the year. Held from J anuary 2 to 5 , the exhibition attracted significant industry attention, solidifying its status as a premier platform for retail innovation and networking.

More than 150 leading companies from Iran’s retail ecosystem participated, including shopping malls, chain stores, online platforms, fashion brands, fintech firms, entertainment providers, and F&B businesses. The event highlighted the sector’s evolving landscape, with a strong focus on artificial intelligence (AI), digital transformation, and experiential retail.

This year’s edition featured 16 expertled panels, where over 60 top retail

CEOs shared insights on market trends, operational efficiencies, and investment strategies. AI-powered retail solutions and fintech-driven credit sales emerged as key trends, reflecting the industry’s digital shift. The dedicated store equipment hall showcased the latest innovations in automation, customer analytics, and smart retail technologies.

A major highlight was the introduction of an Entertainment & Leisure Hall ,

signaling a shift in shopping centre dynamics. With non-retail elements now accounting for up to 40% of mall spaces, the growing emphasis on entertainment, dining, and leisure was evident.

Spanning 25,000 square meters across five halls, the Iran Retail Show 2025 stands as one of the largest retail industry events in the Middle East and Asia, reinforcing Iran’s role as a key player in the region’s retail evolution.

Apparel Group Boosting its Presence in Fast-Growing Saudi Retail Sector

UAE-based Apparel Group is strengthening its presence in Saudi Arabia’s retail sector through strategic partnerships and expansion as the Kingdom experiences a surge in new mall developments.

Speaking to Arab News on the sidelines of the Retail Leaders Circle Global Forum in Riyadh, the CEO of the group, Neeraj Teckchandani, highlighted the company’s commitment to growth in the Saudi market.

“There are a lot of the landlords over here and partners with whom we work. So we signed an MoU yesterday with The Point, the new mall from the Red Sea Mall group, which is coming in the sea region where we have taken a significant position. There is another one which we are signing this afternoon at Mall Of Dhahran,” Teckchandani said.

He highlighted the company’s strategy of expanding through partnerships with mall developers. “These are all strategic partnerships which we work with these landlords. Whenever there is

a new mall coming, we will take a larger position over there. We have signed two MOUs—one with Mall of Dhahran and another with The Point.”

The Kingdom’s retail sector is undergoing a transformation, with significant investments in mall developments. “There are about 30 malls which are coming in Saudi over the next five years. I don’t think that any other Gulf country has got that number of malls coming up or even combined.”

The CEO added: “Saudi is evolving, we have Avenues in Riyadh coming. We have a lot of malls coming from Cenomi Centers and so on. So, for us, the growth potential is huge in Saudi. Last year, of the 250 stores that we opened in the Gulf, nearly 150 were in Saudi Arabia.

Source: Arab News (https://bit.ly/42K3YUp)

Union Coop Reveals Promotions for February 2025

Union Coop has launched seven promotional campaigns throughout February, offering discounts of up to 50% on 3,000 selected products across its branches and through its smart store. This initiative aims to delight shoppers and provide them with high-quality products at competitive prices in line with the cooperative’s communityoriented initiatives.

Mr. Shuaib Al Hammadi, Sr. Media Section Manager, Union Coop, highlighted that Union Coop continuously strives to enhance customer value, improve their

shopping experience, and offer exceptional promotions as part of its ongoing strategies to achieve complete shopper satisfaction. The cooperative has set monthly and annual plans aligned with various seasons, ensuring that promotions cater to the community’s needs every month.

Mr. Al Hammadi further elaborated that February’s campaign is extensive and diverse, featuring significant discounts on winter products and preparations for the upcoming holy month of Ramadan. Additionally, discounts will be applied to selected consumer, food, and non-

food items to maximize benefits for all customers.

The February campaign includes discounts on a wide range of products, such as frozen foods, meats, poultry, barbecue essentials, selected vegetables and fruits, juices, water, dairy products, confectionery, spices, rice, cooking oil, perfumes, children’s toys, cosmetics, and many other essential consumer goods.

To further enhance the shopping experience, Union Coop has made all February promotions available through its smart store, ensuring convenience and accessibility for consumers. The online store features unique services and advantages designed to improve the overall shopping journey, providing customers with a seamless and rewarding retail experience.

Source: Zawya (https://bit.ly/3WSbp8u)