THE MECS+R SHOPPING CENTRES & RETAILERS MENA AWARDS 2024 FINALISTS
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Our Awards Finalists in Design&Development
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Design & Development Awards Finalists
Finalist #144 - Renovation / Expansion
Riyadh, Saudi Arabia
Prominent retail destination in Jeddah. Wide range of shopping and entertainment options. Convenient location and spacious layout.
Finalist #302 - Renovation / Expansion
Riyadh, Saudi Arabia
Hayat Mall: Riyadh’s leading shopping destination. Enjoy a diverse selection of shops, restaurants, and entertainment options in this bustling mall.
Finalist #426 - New Development
Riyadh, Saudi Arabia
Modern, hybrid mall in Saudi Arabia. Stunning fountains, indoor boulevard, and open-air promenades. Unique blend of retail and leisure.
Alandalus Mall
ALANDALUS PROPERTY COMPANY
Hayat Mall
ALANDALUS PROPERTY COMPANY
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Cenomi Centers’ U Walk Jeddah Mall is Redefining Shopping
CENOMI CENTERS
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Design & Development Awards Finalists
Finalist #428 - Visionary Concepts
Finalist #427 - Visionary Concepts
Finalist #340 - Visionary Concepts
Riyadh, Saudi Arabia
Jawharat Jeddah mall will stand out as one of the modern landmarks in the city of Jeddah, as a new and integrated destination for entertainment and shopping with the latest international brands. Distinguished by its strategic location, and its proximity to the important areas of the city, it will feature 108,000 sqm of GLA space including 300+ stores with the first luxury district along with 3 F&B zones and entertainment.
Riyadh, Saudi Arabia
The design of Jawharat Riyadh will harmoniously blend traditional and contemporary elements, integrating culture with modernity to embody the new Saudi Arabia. Since inception, Cenomi has worked extensively with the Royal Commission for Riyadh City (RCRC) to ensure its flagship asset embodies traditional Saudi Salmani architecture, from the choice of the stone, to the façade, cladding, andelevation.
Bangkok Thailand
Citystars Katameya reimagines urban living by seamlessly integrating retail, entertainment, and sustainability. It features a reinterpreted souk for immersive shopping, biophilic design to resonate with ecoconscious consumers, and convenient transportation options. This project is poised to increase foot traffic, elevate retail performance, and foster social engagement, positioning Citystars Katameya as a future-ready urban landmark.
Jawharat Jeddah Mall
CENOMI CENTERS
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Jawharat Riyadh’s Visionary Design Will Create a New Standard for Retail Cenomi Centers’ U Walk Jeddah Mall is Redefining Shopping
CENOMI CENTERS
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Citystars Katameya - The Birth of a New Star
CONCEPT I
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Design & Development Awards Finalists
Finalist #92 - Renovation / Expansion
”A Symphony of Light and Water: Transforming Spaces for a Brighter,
Finalist #421 - New Development
Finalist #174 - New Development
U Venues Mixed-Use Completion
Abu Dhabi, United Arab Emirates
Dalma Mall’s renovations showcase its dedication to sustainability and innovation. By upgrading washrooms with water-saving technology and implementing energy-efficient lighting, the mall has created a more inviting and eco-conscious environment for its visitors.
Cairo, Egypt
U Venues is a new mixed-use development in New Cairo, designed to cater to the modern professional’s lifestyle. It offers a seamless blend of premium office spaces, fine dining options, and high-end retail, providing everything you need in one convenient location. Experience the perfect work-life balance at the heart of New Cairo.
Riyadh, Saudi Arabia
Mayan Yard: Makkah’s premier destination. Blending tradition and modernity, it offers a unique shopping experience with luxurious shops, restaurants, and green spaces.
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Greener Future”
DALMA MALL
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EL SEWEDY INDUSTRIES
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Mayan Yard Project
HAMAT HOLDING
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Design & Development Awards Finalists
Finalist #82 - New Development
Riyadh, Saudi Arabia
Modern, innovative development. Convenient location and pedestrian-friendly design. Welcoming and enjoyable atmosphere.
Finalist #55 - New Development
Riyadh, Saudi Arabia
Technologically advanced shopping destination. Focus on social interaction and community engagement. Vibrant and enjoyable environment.
Finalist #274 - Visionary Concepts
Zaragoza, Spain
Masat Park: A modern shopping mall in Makkah. Offering a wide range of services and a focus on customer experience, it’s a mustvisit for residents and tourists.
The Park Project
HAMAT HOLDING
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The Village Project
HAMAT HOLDING
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Masat Park
HAMAT HOLDING, RUMOZ CONSULTANTS, AND THELEISUREWAY
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Design & Development Awards Finalists
#100 - Renovation /
Jeddah Saudi Arabia
Aliat Mall is transforming into a premier shopping and lifestyle hub. With expanded retail, dining, and entertainment options, it’s set to redefine the Al Madinah experience.
Al Falah Central Mall: A vibrant community hub. Discover a blend of modern convenience and traditional charm with a variety of retail, dining, and entertainment options.
Al Wahda Mall’s renovation, in collaboration with Star Cinemas, created a state-of-the-art cinema experience. The expanded complex, featuring luxurious seating and cutting-edge technology, has significantly increased foot traffic and positioned the mall as a leading entertainment destination in the region.
Aliat Mall External Renovation
Finalist
Expansion
KINAN REAL ESTATE DEVELOPMENT
Al Falah Central Mall - Line Investments & Property SP LLC
Finalist #210 - New Development
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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Cinema Area Renovation for Star Cinemas - Al Wahda Mall
Finalist #139 - Renovation / Expansion
Dubai United Arab Emirates
LINE INVESTMENTS & PROPERTY
Design & Development Awards Finalists
City Walk revitalized by introducing new tenants and creating diverse zones. Attracted a younger, more engaged audience. Now a thriving lifestyle destination for everyone.
City Walk revolutionized retail by introducing the UAE’s first Automotive Hub, featuring top-tier brands like Rolls Royce. This unique destination caters to car enthusiasts and the general public alike, offering a blend of luxury showrooms, cutting-edge design, and immersive experiences. It’s where automotive passion meets innovation, establishing City Walk as a leader in the region’s automotive retail scene.
City Walk Next Level
Finalist #420 - Multi-Phase Developments
Dubai, United Arab Emirates
MEREX INVESTMENT
The Next Gear of Automotive Retail
Finalist #414 - Renovation / Expansion
Dubai, United Arab Emirates
MEREX INVESTMENT
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Our Awards Finalists in MarketingExcellence
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Discover the exciting partnership between Ajmal Perfumes and KidZania. Learn how this collaboration provides children with a unique opportunity to explore the art of perfume making and learn about its cultural significance.
Ajmal Perfumes unveiled their new fragrances, Coral and Coastal, at a luxurious beach event. Discover the inspiration behind the scents and how the launch reflects the brand’s philosophy.
Discover how Rising Stars Season 4 at BurJuman provided a platform for young talents. Learn about the event’s success, the busking stage, and the positive impact on the community.
Kidzania | Ajmal
Finalist #337 - Experiential Marketing
Dubai, United Arab Emirates
AJMAL PERFUMES
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Launch of Coral and Coastal
Finalist #336 - Launch & Transformation
Dubai, United Arab Emirates
AJMAL PERFUMES
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BurJuman Mall’s Rising Stars Season 4
Finalist #471 - Community Engagement & Impact
Dubai United Arab Emirates
AL GHURAIR REAL ESTATE
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Riyadh, Saudi Arabia
Discover how BurJuman celebrated Diwali with a vibrant community event. Learn about the “Shop & Win” promotion, the “Diwali on Wheels” initiative, and the event’s impact on the community.
Learn about the vision for a new gaming center that will foster community, develop skills, and offer exciting gaming experiences. Discover the key goals, strategies, and expected outcomes.
Riyadh, Saudi Arabia
Partnering with Harper’s Bazaar Arabia, we hosted an exclusive event showcasing our latest NBP launches: LWLP, SLF, and LTE. The event featured a makeup trend session with TV presenter Dalia Darweesh and MUA Norah. Enjoy media visibility across Harper’s Bazaar Arabia, Grazia Middle East, and Cosmopolitan ME.
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Diwali at BurJuman Mall
Finalist #468 - Sales Promotions
Dubai, United Arab Emirates
AL GHURAIR REAL ESTATE
Tekken 8 Launch in Espot
Finalist #465 - Customer Experience
AL OTHAIM INVESMENT
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Al othaim | Flormar Cosmo
Finalist #482 - Public Relations
AL OTHAIM INVESMENT
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Finalist #473 - Sales Promotions
Riyadh, Saudi Arabia
Discover the perfect family-friendly destination at Saffori Land. Enjoy a variety of exciting activities, learn about Saudi Arabian culture, and create unforgettable memories.
Finalist #322 - Customer Experience
Dubai, United Arab Emirates
Festival Plaza’s Studio Hub is a unique service offering complimentary consultations and personalized interior design solutions. By working closely with the mall’s home retailers, the Studio Hub team solidifies Festival Plaza as a hub for home design and lifestyle needs.
Finalist #310 - Community Engagement & Impact
Jeddah Saudi Arabia
Souq7’s immersive Autism Awareness campaign went beyond awareness, creating a space for families and the community to connect and learn about autism through interactive activities. This impactful initiative aligned with the mall’s mission to build a supportive community.
Monday Funday
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Festival Plaza Studio Hub - New Signature Service
AL-FUTTAIM REAL ESTATE
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Autism Awareness Campaign - Souq7
AZAD PROPERTIES
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Jeddah Saudi Arabia
The Back-to-School campaign at Souq 7 and Corniche Commercial Centersuccessfully combined immersive activities, strategic partnerships, and influencer marketing to drive sales and footfall. This cost-efficient initiative maximized ROI and delivered meaningful engagement during the back-to-school season.
Jeddah Saudi Arabia
Discover how Souq 7’s Ramadan campaign effectively reached and engaged their target audience. Learn about their personalized marketing strategies and the impressive results achieved.
Riyadh, Saudi Arabia
U Walk Jeddah launched with a captivating Urban Festival, including a Football Fan Zone and interactive displays. The “New Dimensions of Expression” campaign further elevated the mall’s appeal, offering masterclasses and events that celebrated fashion, beauty, and local talent. This multifaceted approach created a buzz and enhanced the customer journey, leading to increased satisfaction and engagement.
Back To School - Souq7 - Corniche Commercial Center
Finalist #312 - Sales Promotions
AZAD PROPERTIES
Summer Campaign - Souq7
Finalist #363 - Sales Promotions
AZAD PROPERTIES
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Urban Festival at Cenomi U Walk Jeddah
Finalist #281 - Customer Experience
CENOMI CENTERS
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Riyadh, Saudi Arabia
Cenomi Centers’ collaboration with Cosmopolitan, Harper’s Bazaar, and Grazia redefined the malls as fashion and beauty destinations. Through captivating events, Saudi talent showcases, and strategic tenant partnerships, the campaign created a seamless customer journey that fostered emotional connections, brand loyalty, and enhanced overall satisfaction.
Riyadh, Saudi Arabia
Cenomi Centers’ “New Dimensions of Expression” campaign, in collaboration with leading fashion magazines, transformed the malls into fashion and beauty hubs. By leveraging social media, in-mall events, and tenant partnerships, they created a cohesive narrative that resonated with the audience. The integration of local talent and culturally relevant content deepened connections and fostered brand loyalty.
Riyadh, Saudi Arabia
U Walk Jeddah’s Urban Festival Activation brought the mall to life before its grand opening. Discover the festival’s highlights, including the Football Fan Zone, neon installations, and strategic partnerships, all designed to create a vibrant and engaging experience.
New Dimensions of Expression- Fashion & Beauty Campaign
Finalist #268 - Experiential Marketing
CENOMI CENTERS
New Dimensions of Expression- Fashion & Beauty Campaign
Finalist #269 - Integrated Marketing
CENOMI CENTERS
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Urban Festival at Cenomi U Walk Jeddah
Finalist #424 - Integrated Marketing
CENOMI CENTERS
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Learn about Cenomi Centers’ exciting progress on the Jawharat Riyadh development. Discover the highlights of the VIP Gala Dinner and the event’s impact on attracting new retailers to the project.
Dalma Mall hosted one of Abu Dhabi’s largest chess tournaments, attracting 552 players and creating a vibrant atmosphere of intellectual engagement and cultural connection. The event boosted footfall, enhanced customer engagement, and solidified the mall’s role as a central community hub.
Dalma Mall hosted the region’s largest indoor mall run, leveraging its racetrack design to promote health and wellness. The event attracted over 4,600 participants across various distances, showcasing the mall’s commitment to community fitness and its multifunctional design.
Educating and Exciting Media at the Jawharat Riyadh VIP Gala Dinner
Finalist #434 - Public Relations
Riyadh, Saudi Arabia
CENOMI CENTERS
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”Checkmate for Mental Wellness: Community Chess Challenge @ Dalma Mall ”
Finalist #65 - Community Engagement & Impact
Abu Dhabi, United Arab Emirates
DALMA MALL
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Dalma Indoor Run-The More You Run, The More the Fun
Finalist #107 - Community Engagement & Impact
Abu Dhabi, United Arab Emirates
DALMA MALL
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Abu
Dalma Mall’s Winter Dream celebration featured stunning decorations, acrobatic shows, and a Shop & Win promotion. Enjoy incredible deals and create unforgettable memories.
Dalma Mall’s interactive “Fruit Slice Challenge” campaign blended gaming excitement with retail engagement, driving foot traffic and sales during the Back-to-School season. The integrated marketing approach and brand partnerships created a memorable experience, positioning the mall as a top destination.
Dalma Mall’s February Fest blended cultural and romantic themes to create an immersive experience for shoppers. The “Bags of Love” activation rewarded spending with thrilling challenges and prizes, driving foot traffic and strengthening brand loyalty.
Enchanted Winter Dream : Weaving and Crafting Magical Moments
Finalist #234 - Customer Experience
Abu Dhabi, United Arab Emirates
DALMA MALL
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A Slice of Victory: Shop, Play & Win Dalma Mall’s Fruit Slice Challenge
Finalist #141 - Experiential Marketing
Dhabi, United Arab Emirates
DALMA MALL
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”Hearts and Lanterns: Dalma Mall’s Experiential February Fest”
Finalist #292 - Experiential Marketing
Abu Dhabi, United Arab Emirates
DALMA MALL
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Finalist #413 - Launch & Transformation
”Gastronomy Meets Retail: Dalma Mall’s Transformation to Abu Dhabi’s Favorite Food Spot”
Abu Dhabi, United Arab Emirates
Discover the new Dalma Mall, Abu Dhabi’s culinary haven. Indulge in delicious cuisine from top restaurants and enjoy a memorable dining experience.
Finalist #93 - Public Relations
”Creating Buzz and Building Bonds: A PR Triumph with Cartoon Network”
Abu Dhabi, United Arab Emirates
Dalma Mall partnered with Cartoon Network to create a week-long extravaganza featuring live shows, interactive games, and meetand-greets with iconic characters. This immersive experience delighted thousands of families, generated extensive media coverage, and significantly increased footfall, reinforcing the mall’s position as a premier family destination.
Finalist #436 - Sales Promotions
Turning Deals into Delights: The A-May-Zing Sale Experience
Discover how Dalma Mall’s A-May-Zing Sale Campaign transformed the shopping experience. Learn about their successful multi-channel approach, creative ad communication, and impressive results.
DALMA MALL
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DALMA MALL
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Abu Dhabi, United Arab Emirates
DALMA MALL
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Finalist #63 - Strategic Communications
Seize the Moment at the Retail Industry’s Epicenter- RECON MENA 2023
Abu Dhabi, United Arab Emirates
Dalma Mall’s strategic participation at RECON MENA 2023 led to impressive results. They engaged with over 80 brands, signed 8 new leases, and increased occupancy to 97.6%, generating USD 1.23 million in additional revenue. Their success was further recognized with five industry awards, solidifying their leadership position.
Discover how Nayomi’s Ramadan campaign, “Reflections of Ramadan,” successfully engaged customers and drove exceptional results. Learn about their effective 360-degree marketing approach and how it resonated with audiences.
The Slow Cycle Race at Mushrif Mall attracted 500 participants and generated a 26% increase in foot traffic. This unique event fostered community spirit, promoted physical activity, and boosted sales for retailers, showcasing the mall’s commitment to creating memorable experiences.
DALMA MALL
A Ramadan to Remember
Finalist #350 - Integrated Marketing
Dubai, United Arab Emirates
JAMJOOM FASHION LLC
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Slow Cycle Race - Mushrif Mall
Finalist #126 - Community Engagement & Impact
Dubai United Arab Emirates
LINE INVESTMENTS & PROPERTY
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Al Wahda Mall’s partnership with Operation Smile UAE created a heartwarming community event. By providing a prime venue and robust marketing, the mall fostered engagement and raised substantial funds for children’s cleft surgeries, transforming lives and enhancing their reputation as a caring community hub.
RAK Mall’s Dia Beat It Walk effectively utilized social media, influencers, and community outreach to promote diabetes awareness. The event attracted over 450 participants and gained recognition from the Ministry of Health, demonstrating its success in mobilizing the community for a healthier lifestyle.
Forsan Central Mall tackled sustainability head-on. Through e-waste collection, recycling, LED lighting, and green initiatives, they achieved significant waste reduction and energy savings. Community awareness and foot traffic to sustainability events also increased, showcasing the mall’s commitment to a greener future.
Operation Smile - Al Wahda Mall
Finalist #156 - Community Engagement & Impact
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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Dia Beat It Walk -RAK Mall
Finalist #180 - Community Engagement & Impact
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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Sustainability at Forsan Central Mall
Finalist #211 - Community Engagement & Impact
Dubai United Arab Emirates
LINE INVESTMENTS & PROPERTY
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
The Silicon Central Family Run, a free event organized in partnership with the Dubai Sports Council and 9714sports, invites families to participate in a fun and inclusive fitness experience. With three race distances catering to different age groups, this event promotes a healthy lifestyle and community bonding.
Silicon Central Mall launched Openminds, a mental health center, and hosted a mental health forum. The event featured expert speakers, informative kiosks, and fun activities to promote wellbeing.
Mushrif Mall’s Dragon Park transformed the mall into an interactive, family-friendly destination. The innovative setup, engaging activities, and strategic marketing led to an 18% increase in foot traffic and 8% sales growth. This unique experience solidified the mall’s reputation for fun and engagement.
Indoor Family Run - Silicon Central Mall
Finalist #330 - Community Engagement & Impact
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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Mental Health Forum
Finalist #335 - Community Engagement & Impact
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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Dragon Park - Mushrif Mall
Finalist #123 - Customer Experience
Dubai United Arab Emirates
LINE INVESTMENTS & PROPERTY
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Khalidiyah Mall’s Adventure Cube event transformed the shopping experience with interactive activities and prize incentives. The campaign successfully increased foot traffic, encouraged repeat visits, and strengthened the mall’s reputation as a family-friendly destination.
The Al Wahda Mall Auto Show showcased a diverse collection of vehicles, from formula cars to classic limousines, attracting automotive enthusiasts and families alike. The event’s strategic mix of in-mall branding, digital campaigns, and influencer partnerships led to a remarkable 105% increase in foot traffic and extensive social media coverage, solidifying the mall’s position as a premier destination.
Silicon Central Mall hosted a thrilling fitness challenge as part of the Dubai Fitness Challenge. Participants enjoyed various activities, won incredible prizes, and strengthened community bonds.
Adventure Cube - Khalidiyah Mall
Finalist #136 - Customer Experience
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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Al Wahda Auto Show - Al Wahda Mall
Finalist #159 - Customer Experience
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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Fitness Hub - Dubai Fitness Challenge
Finalist #331 - Customer Experience
Dubai United Arab Emirates
LINE INVESTMENTS & PROPERTY
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Step back in time at Silicon Central’s National Day celebration. Explore a stunning collection of vintage Emirati cars, including the rare Rolls-Royce with plate No. 7. Immerse yourself in traditional Emirati culture with live music, falconry demonstrations, and engaging activities for all ages.
Sharjah Central Mall’s petting zoo event offered a fun and educational experience for families. Learn about the different animal zones, the event’s goals, and the challenges of attracting customers to a mall with limited shopping options.
Al Wahda Mall’s ‘Bramayugam’ trailer launch was a star-studded success, drawing a massive crowd and significant media attention. The event showcased the mall’s ability to host high-profile events and solidify its position as a premier entertainment destination.
Vintage Car Show
Finalist #338 - Customer Experience
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY DqeXOKkn
Petting Zoo - Sharjah Central Mall
Finalist #358 - Customer Experience
Sharjah, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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BRAMAYUGAM MOVIE TRAILER LAUNCH – AL WAHDA MALL
Finalist #99 - Experiential Marketing
Dubai United Arab Emirates
LINE INVESTMENTS & PROPERTY
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Dubai United Arab Emirates
Khalidiyah Mall’s partnership with Tadweer Group resulted in a successful “Your Sustainable Weekends” event. The event promoted environmental awareness through interactive activities, games, and educational sessions, fostering a culture of sustainability within the community.
The Science Show at Lulu Mall Fujairah, supported by the Ministry of Health, fostered a love for science through engaging experiments and student-led exhibitions. The event showcased the power of education and community collaboration, making science accessible and exciting for all.
The Game Fest at Mall of Umm Al Quwain and RAK Mall offers thrilling competitions, interactive games, and amazing prizes. From Minecraft challenges to RC races and gaming championships, there’s something for every gamer. Don’t miss this epic experience!
Sustainable Weekends - Khalidiyah Mall
Finalist #137 - Experiential Marketing
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
SCIENCE SHOW - Lulu Mall Fujairah
Finalist #233 - Experiential Marketing
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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GAME FEST - Mall of Umm Al Quain
Finalist #237 - Experiential Marketing
LINE INVESTMENTS & PROPERTY
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Dubai, United Arab Emirates
RAK Mall’s Sports Bash & Badminton Cup energized the community with thrilling badminton matches, live entertainment, and interactive sports activities. The event attracted over 200 players and boosted foot traffic for retailers, creating a memorable experience for all.
Silicon Mall’s “Celebrate Eid with CoComelon” event captivated families with character meet-and-greets, live performances, and themed activities. The “SHOP, SCAN & WIN” raffle added excitement, offering AED 200,000 in prizes. This blend of entertainment and rewards created an unforgettable Eid experience.
Silicon Central’s Winter Glow created an enchanting holiday experience with a diverse lineup of entertainment and immersive activities. The event fostered community spirit and generated positive social media engagement, highlighting the mall’s commitment to exceptional events.
RAK MALL CUP -Badminton Tournament & SPORTS BASH
Finalist #238 - Experiential Marketing
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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Celebrate Eid with CoComelon - Silicon Mall
Finalist #328 - Experiential Marketing
LINE INVESTMENTS & PROPERTY
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Winter Glow - Silicon Central
Finalist #329 - Experiential Marketing
Dubai United Arab Emirates
LINE INVESTMENTS & PROPERTY
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Experience the convenience of shopping at Silicon Central with their partnership with Hala Taxi. Learn how this innovative collaboration improved customer accessibility and enhanced the overall shopping experience.
Mushrif Mall’s one-day free entertainment extravaganza attracted a staggering 49,000 visitors, resulting in a 41% increase in foot traffic. The event’s success was driven by a well-coordinated integrated marketing campaign, showcasing the effectiveness of combining entertainment and strategic promotion to achieve remarkable results.
Silicon Mall created an immersive CoComelon experience for families during Eid, featuring character interactions, live shows, and creative activities. The “SHOP, SCAN & WIN” raffle added excitement with a AED 200,000 prize pool, making every visit a chance for joy and a life-changing win.
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Silicon Central & Hala Taxi Partnership
Finalist #334 - Experiential Marketing
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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One Day Free Day - Mushrif Mall
Finalist #125 - Integrated Marketing
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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Celebrate Eid with CoComelon - Silicon Mall
Finalist #297 - Integrated Marketing
Dubai United Arab Emirates
LINE INVESTMENTS & PROPERTY
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
The ‘Mall Millionaire’ PR campaign successfully revitalized customer engagement across 13 malls. Through extensive media coverage, influencer partnerships, and engaging events, the campaign generated a 25% increase in foot traffic and a 20% boost in sales, solidifying the malls as top shopping destinations.
Nutrifest at Lulu Mall Fujairah offered a vibrant blend of food, entertainment, and sustainability initiatives. From diverse food stalls to interactive games and live cooking demonstrations, the festival engaged the community while promoting healthy and eco-friendly practices. Shoppers enjoyed benefits like “Kids Eat Free” coupons, while the event supported local businesses and charitable causes.
Discover the exciting news of Line Investments & Star Cinemas’ collaboration to expand the cinematic experience in Abu Dhabi and Al Ain. Learn about the upcoming launch of 22 new cinema screens and the benefits for moviegoers.
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Mall Millionaire
3.0 - Line Investments & Property SP LLC - Public Relations
Finalist #212 - Public Relations
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
NUTRI FEST - Lulu Mall Fujairah
Finalist #264 - Public Relations
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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LINE INVESTMENTS AND STAR CINEMA COLLABORATION
Finalist #409 - Public Relations
Dubai United Arab Emirates
LINE INVESTMENTS & PROPERTY
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Mushrif Mall’s “Food Fiesta Season 2” was a culinary extravaganza featuring live cooking demonstrations, enticing discounts, and family-friendly activities. This strategic blend of F&B promotions and entertainment resulted in a 14% increase in sales and a 16% boost in foot traffic, further establishing the mall as a premier destination.
Al Wahda Mall’s treasure hunt was a captivating event that attracted large crowds and drove significant foot traffic. Participants had the chance to win prizes and explore the mall’s diverse offerings.
The ‘Mall Millionaire’ campaign strategically combined high-value prizes, immersive experiences, and multi-channel marketing to drive exceptional results across 13 malls. The campaign generated over 33 million dollars in sales, issued over 600,000 coupons, and attracted nearly 8 million visitors, showcasing marketing excellence in sales promotion.
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Food Fiesta Season 2 - Mushrif Mall - Sales Promotion
Finalist #124 - Sales Promotions
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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Treasure Hunt - Al Wahda Mall - Sales Promotions
Finalist #158 - Sales Promotions
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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Mall Millionaire 3.0 - Line Investments & Property SP LLC - Sales Promotion
Finalist #213 - Sales Promotions
Dubai United Arab Emirates
LINE INVESTMENTS & PROPERTY
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Karachi Pakistan
Silicon Central Mall’s “Dine, Play, Win” campaign offered a delicious and rewarding experience during the Dubai Food Festival. Learn how the campaign encouraged dining, offered prizes, and showcased the mall’s food variety.
The #ChangingLives campaign prioritized community well-being over financial gains. Meticulously crafted initiatives addressed pressing needs, creating lasting change and fostering deep connections. This campaign exemplifies a new benchmark for corporate social responsibility, where the ultimate return is a thriving, interconnected society.
We partnered with schools to create sustainable art installations at The Beach, JBR and City Walk. Over 2,000 students participated in workshops and collected recycled materials. The installations were not only visually stunning but also served as a reminder of our responsibility to the environment.
Dine.Play.Win - Silicon Central Mall
Finalist #332 - Sales Promotions
Dubai, United Arab Emirates
INVESTMENTS & PROPERTY
Finalist #43 - Community Engagement & Impact
LUCKYONE MALL
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Champions of Change
Finalist #339 - Community Engagement & Impact
Dubai United Arab Emirates
MEREX INVESTMENT
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
City Walk Unplugged Season 2 redefined the music scene. Over 50 universities competed for fame and fortune. The grand finale, headlined by TikTok star Issam Al Najjar, featured five talented bands. Winners received cash prizes, music videos, and PR campaigns.
Celebrate Dubai’s perfect winter at City Walk. Enjoy live concerts spanning five decades and experience the Dubai Police Carnival. Witness thrilling parades, drum bands, police dog performances, and cutting-edge technology.
C2, a new addition to City Walk, offers a unique dining and socializing experience. With its vibrant atmosphere, diverse restaurants, and alcohol service, it’s the perfect spot to hang out with friends.
City Walk Live!
Finalist #341 - Experiential Marketing
Dubai, United Arab Emirates
MEREX INVESTMENT
Soundtrack to Winter - City Walk
Finalist #346 - Experiential Marketing
Dubai, United Arab Emirates
MEREX INVESTMENT
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Come 2gether at C2 - A Social Playground
Finalist #49 - Launch & Transformation
Dubai United Arab Emirates
MEREX INVESTMENT
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Seef Mall’s Fawazeer Al Seef campaign strengthened connections with customers and tenants by creating a space for meaningful conversations about Ramadan values. This engagement generated brand awareness and offered a unique experience for the audience.
Learn about Mall of Muscat’s exciting vision for the future. Discover their plans for new store openings, technology integration, events, and community initiatives.
The Galleria Al Maryah Island marked its 10th anniversary with a sixweek campaign featuring exclusive VIP events and a “Spend & Win” giveaway. Visitors had the chance to win a share of AED 1 million, boosting footfall and sales. The campaign was amplified through various marketing channels to reach target demographics.
Fawazeer Al Seef
Finalist #74 - Experiential Marketing
Seef District Bahrain
Mall of Muscat Outlines Bold Vision for the Future
Finalist #430 - Public Relations
Muscat, Oman
TAMANI GLOBAL DEVELOPMENT & INVESTMENT LLC
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A Decade of Luxury at The Galleria Al Maryah Island
Finalist #342 - Experiential Marketing
Abu Dhabi, United Arab Emirates
THE GALLERIA AL MARYAH ISLAND
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Marketing Excellence Awards Finalists
Lusail, Qatar
Discover how Place Vendôme set a new standard in Qatar’s retail landscape with their 24-hour White Friday sale. Learn about the impressive results and the event’s impact on the mall’s reputation.
Experience the excitement of Shop Qatar, Qatar’s premier shopping festival. Enjoy exclusive offers, world-class entertainment, and cultural attractions. Discover why Place Vendôme was a key player in elevating the 8th edition of the festival.
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Place Vendôme 24-Hour Sale
Finalist #416 - Sales Promotions
Lusail Qatar
UNITED DEVELOPERS
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Shop Qatar 2024 - Your Shopping Playground
Finalist #429 - Sales Promotions
UNITED DEVELOPERS
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Our Awards Finalists in NOIEnhancement
The MECS+R Shopping Centre & Retailer MENA Awards 2024
NOI Enhancement Awards Finalists
Waste Management and Smart Environmental
”Behind Every Adversity - is an Opportunity” Transforming Dead Spaces into Revenue
Doha Festival City’s dedication to sustainability is evident in its waste management and smart environmental practices. By reducing waste and energy consumption, they’ve not only decreased their environmental footprint but also improved cost efficiency, setting a benchmark for sustainable mall operations.
Dalma Mall leveraged its large covered parking facility during a hailstorm, providing safe haven for over 6,200 cars and generating $487K in additional revenue. This innovative approach showcased the mall’s adaptability and commitment to community service.
Mushrif Mall’s partnership with Talabat Kitchen revolutionized its F&B offering, attracting more visitors and enhancing the overall dining experience. This innovative approach not only increased footfall but also improved operational efficiency and benefited other retailers in the mall.
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Solutions achievements
Finalist #323
Doha, Qatar
AL-FUTTAIM REAL ESTATE
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Finalist #90
Abu Dhabi, United Arab Emirates
DALMA MALL
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Talabat Kitchen - Mushrif Mall - NOI Enhancement
Finalist #127
Dubai United Arab Emirates
LINE INVESTMENTS & PROPERTY
NOI Enhancement Awards Finalists
Al Khor Mall is Al Khor’s premier shopping destination, offering a modern and sustainable experience. Its diverse offerings, commitment to energy optimization and waste management, and focus on community engagement make it a standout in the retail landscape.
AL Khor Mall
Finalist #244
Al Khor, Qatar
LULU MALL (AL KHOR MALL)
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Our Awards Finalists in RetailExcellence
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Retail Excellence Awards Finalist
Riyadh, Saudi Arabia
This state-of-the-art esports center offers a unique gaming experience for all ages. With top-notch facilities, diverse gaming options, and organized competitions, it’s a hub for skill development, community building, and talent discovery in the exciting world of esports.
Riyadh, Saudi Arabia
Snow City is a unique indoor snow park that offers a realistic winter experience with a variety of thrilling activities. This familyfriendly destination provides opportunities for fun, education, and community engagement, making it a must-visit attraction.
Riyadh, Saudi Arabia
Xtreme Land offers a unique blend of fun and learning for the whole family. From exciting rides to interactive exhibits, it’s a place where memories are made and the community thrives. By attracting visitors and promoting a positive image, Xtreme Land is a valuable asset to the region.
Espot
Finalist #457 - Entertainment Centres
AL OTHAIM INVESMENT
Snow City
Finalist #458 - Entertainment Centres
AL OTHAIM INVESMENT
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Xtreme Land
Finalist #459 - Entertainment Centres
AL OTHAIM INVESMENT
Retail Excellence Awards Finalist
Al-Othaim Life’s acquisition of 20 brands and 339 stores has significantly expanded our retail presence in Saudi Arabia. This strategic move has created over 1,500 new jobs and supports the country’s economic growth. Our team’s exceptional execution ensured a smooth transition and successful reopening of all stores within 6 weeks.
Othaim life Acquisition
Finalist #445 - Fashion Specialty
Riyadh, Saudi Arabia
AL OTHAIM INVESMENT
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Our Awards Finalists in RetailProfessionaloftheYear
Retail Professional of the Year Awards Finalists
Seef District Bahrain
Ahmed Yusuf’s tenure as CEO of Seef Properties has been marked by significant achievements. He successfully led the company through challenging times, expanded its portfolio, and developed innovative projects, solidifying Seef Properties’ reputation as a leading force in Bahrain’s real estate industry.
Riyadh, Saudi Arabia
Under the leadership of its CEO, Al Othaim Life experienced rapid growth, expanding its brand portfolio and store network. The company’s success is a testament to its strategic vision, strong team, and focus on innovation within the Saudi retail landscape.
Jeddah Saudi Arabia
Ayman Al Burti’s leadership has been instrumental in Azad Properties’ success. His strategic initiatives, including the development of Souq7 and a focus on talent development, have positioned the company as a leader in the retail sector.
Finalist #203
AHMED YUSUF
Finalist #444
ALI SHAREIF
Finalist #364
AYMAN AL BURTI
Retail Professional of the Year Awards Finalists
Saeed AlShomrani’s contributions to Kinan were significant. He successfully managed various aspects of the business, including leasing, operations, and marketing. His efforts led to increased revenue, reduced costs, and improved mall performance.
Finalist #440
Jeddah Saudi Arabia
SAEED AL-SHOMRANI
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Our Awards Finalists in RetailStoreDesign
Retail Store Design Awards Finalists
United
The Al Jaber Optical store at MOE underwent a transformative renovation, resulting in a modern, sophisticated, and functional retail environment. The new design enhances the customer experience and aligns with the brand’s commitment to quality and innovation.
Riyadh, Saudi Arabia
This cutting-edge esports center offers a unique gaming experience, fostering skill development, community building, and talent discovery. With state-of-the-art facilities and a diverse gaming selection, it’s a hub for passionate gamers and aspiring esports professionals.
Riyadh, Saudi Arabia
Faby Land aims to be a vibrant entertainment hub, providing diverse activities and modern facilities. By fostering community engagement and prioritizing customer satisfaction, it seeks to achieve financial success and build a strong local reputation.
Al Jaber optical -Mall of Emirates
Finalist #83 - Fashion Specialty
Dubai,
Arab Emirates
AL JABER OPTICAL
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Espot Rabwah
Finalist #481 - Entertainment Centres
AL OTHAIM INVESMENT
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Faby Land Sahrjah
Finalist #476 - Entertainment Centres
AL OTHAIM INVESMENT
Retail Store Design Awards Finalists
Riyadh, Saudi Arabia
My Town is a thoughtfully designed soft play area that prioritizes child safety and development. Through interactive play elements and themed zones, it creates a memorable experience that stimulates both cognitive and physical growth while encouraging social interaction.
Riyadh, Saudi Arabia
Saffori Land -Dammam aims to be a vibrant entertainment hub, providing diverse activities and modern facilities for all ages. By focusing on community engagement and customer satisfaction, it strives to generate revenue and foster a positive local reputation.
Riyadh, Saudi Arabia
Saffori Land - Rabwah is a vibrant family entertainment center offering diverse activities and state-of-the-art facilities. By focusing on community engagement and providing a fun-filled experience, it aims to achieve financial success and build a strong local reputation.
My Town - Faisaliah
Finalist #495 - Entertainment Centres
AL OTHAIM INVESMENT
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Saffori Land - Dammam
Finalist #484 - Entertainment Centres
AL OTHAIM INVESMENT
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Saffori Land - Rabwah
Finalist #483 - Entertainment Centres
AL OTHAIM INVESMENT
Retail Store Design Awards Finalists
Riyadh, Saudi Arabia
Snow City brings the magic of snow to a desert landscape, offering a unique entertainment experience for all ages. Through innovative technology and a focus on family fun, it has become a popular destination, contributing to local tourism and the economy.
Riyadh, Saudi Arabia
Xtreme Zone is a family-friendly entertainment hub offering a wide array of activities, from bowling and karting to laser tag and VR. With a focus on community engagement and financial sustainability, it aims to provide a fun and memorable experience for all ages.
Riyadh, Saudi Arabia
Xtreme Zone is a dynamic family entertainment center where excitement and fun come together. With diverse activities, state-ofthe-art facilities, and a focus on community engagement, Xtreme Zone provides an unforgettable experience for all ages.
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Snow City
Finalist #486 - Entertainment Centres
AL OTHAIM INVESMENT
Xtreme Bowling - My Town LaVanada
Finalist #487 - Entertainment Centres
AL OTHAIM INVESMENT
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Xtreme Zone Roshan
Finalist #488 - Entertainment Centres
AL OTHAIM INVESMENT
Retail Store Design Awards Finalists
Riyadh, Saudi Arabia
Xtreme Zone is a dynamic family entertainment center offering a diverse range of activities, from bowling and karting to laser tag and VR. Its mission is to provide a fun and engaging environment, fostering social interaction, physical activity, and memorable experiences for all ages.
Riyadh, Saudi Arabia
Xtreme Zone is a dynamic family entertainment center offering diverse activities like bowling, karting, and VR experiences. It aims to foster community engagement and generate sustainable revenue through state-of-the-art facilities, promotions, and strategic partnerships.
Nayomi’s redesigned store creates an immersive “Floating Palace” experience, blending elegance, magic, and luxury. The design encourages customer engagement and emotional connection, while showcasing products in a flexible and accessible way.
Xtreme Zone Hail
Finalist #480 - Entertainment Centres
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Xtreme Zone Qatar
Finalist #489 - Entertainment Centres
AL OTHAIM INVESMENT
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Nayomi Floating Palace Concept
Finalist #349 - Fashion Specialty
Dubai United Arab Emirates
JAMJOOM FASHION LLC
MECS+R Shopping Centre & Retailer MENA Awards 2024
Retail Store Design Awards Finalists
Riyadh,
Social Dining at Al Mamlaka sets a new standard for luxury dining in Riyadh. This world-leading food hall, located in the iconic Kingdom Centre, offers a curated selection of culinary delights, a sophisticated atmosphere with garden views and natural tones, and captivating entertainment. It’s a celebration of local talent and international flavors, redefining the food hall experience.
Dubai,
Al Meera’s new flagship store in Umm Al Seneem offers a cuttingedge shopping experience with a wide selection of local and international products. Its modern design, convenient location, and focus on community needs make it a standout in the retail landscape.
United Grocers Company, a leader in the Egyptian retail market, continues to innovate with its Seoudi Supermarket brand. Their new store in New Cairo’s District 5 showcases a unique blend of local architectural styles and European design elements. The use of pistachio green, a culturally significant color, and Bauhaus-inspired lines create a visually appealing and fresh shopping environment, highlighting the quality products on offer.
Al Mamlaka Social Dining
Finalist #61 - F&B
Saudi Arabia
TRADE CENTRE COMPANY LTD (KINGDOM TOWER)
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Al Meera Ain Khaled Supermarket, Doha Qatar
Finalist #249 - Supermarket
United Arab Emirates
WANZL MIDDLE EAST FZE
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Seoudi District 5 Supermarket, Cairo Egypt
Finalist #46 - Supermarket
Dubai United Arab Emirates
WANZL MIDDLE EAST FZE
Retail Store Design Awards Finalists
Finalist #258 - Supermarket
Sharjah CO-OP’s Suyoh hypermarket is the heart of the upscale Suyoh Mall. This modern retail haven caters to the local community with its focus on design, convenience, and variety. Its vibrant ambiance and diverse offerings make it an ideal destination for shopping and family outings.
Sharjah CO-OP Society Suyoh Mall Hypermarket, Sharjah U.A.E.
Dubai, United Arab Emirates
WANZL MIDDLE EAST FZE
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Our Awards Finalists in ServiceExcellence
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Service Excellence Awards Finalists
Liwa’s USRA loyalty program evolved into a sophisticated omnichannel platform, driving impressive results. With over 1 million members and a 53% contribution to revenue, it showcases the power of a well-executed loyalty program in enhancing customer engagement and driving business growth.
Top Rock Interiors is a multi-disciplinary design & build firm with a proven track record in the GCC retail and F&B sector. Their extensive experience, in-house capabilities, and deep understanding of mall guidelines ensure successful project delivery for major brands. Their commitment to service excellence and client satisfaction has earned them a reputation as a trusted partner in the industry.
Vemco Group stands at the forefront of innovation in people counting and analytics with a global footprint, delivering accurate data and real-time insights to retail industry leaders. Vemco Group delivered a sophisticated footfall analytics solution for the largest mall group in KSA. They have exceeded expectations, performed a quick turnaround and delivery, as well as empowered the mall management teams to make data-drivendecisionswithpreciseconsumerinsights.
Transforming Customer Loyalty: Usra’s Omnichannel Evolution
Finalist #318 - Experiential Services
London, United Kingdom
CONIQ
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Top Rock Interiors - Service Excellence
Finalist #355 - Retail Design & Environment
Dubai, United Arab Emirates
TOP ROCK INTERIORS
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Pioneering Footfall Analytics with AI Integration for the Largest Mall Group in The Kingdom of Saudi Arabia
Finalist #134 - Technology
VEM COUNT TECHNOLOGIES LLC
Dubai UnitedArabEmirates
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Our Awards Finalists in SustainabilityExcellence
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Sustainability Excellence Awards Finalists
Riyadh, Saudi Arabia
Prominent retail destination in Jeddah. Wide range of shopping and entertainment options. Convenient location and spacious layout.
Riyadh, Saudi Arabia
Cenomi Centers’ gala dinner for Jawharat Riyadh was a strategic success, raising awareness and securing commitments from unique retailers. The event generated substantial media coverage, further establishing the project as a future landmark in the retail and lifestyle industry.
Abu
Dalma Mall’s renovations showcase its dedication to sustainability and innovation. By upgrading washrooms with water-saving technology and implementing energy-efficient lighting, the mall has created a more inviting and eco-conscious environment for its visitors.
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Alandalus Mall
Finalist #144 -
ALANDALUS PROPERTY COMPANY
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Cenomi Centers’ Curtain Raising Jawharat Riyadh VIP Gala Dinner
Finalist #435 -
CENOMI CENTERS
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”A Symphony of Light and Water: Transforming Spaces for a Brighter, Greener Future”
Finalist #92 -
Dhabi, United Arab Emirates
DALMA MALL
The MECS+R Shopping Centre & Retailer MENA Awards 2024
Sustainability Excellence Awards Finalists
Al Wahda Mall’s ‘Hold That Drop’ campaign successfully raised awareness about water conservation by empowering youth through engaging performances and educational initiatives. The campaign fostered community participation and highlighted the crucial role of young people in driving positive environmental change.
Forsan Central Mall tackled sustainability head-on. Through e-waste collection, recycling, LED lighting, and green initiatives, they achieved significant waste reduction and energy savings. Community awareness and foot traffic to sustainability events also increased, showcasing the mall’s commitment to a greener future.
Al Khor Mall is Al Khor’s premier shopping destination, offering a modern and sustainable experience. Its diverse offerings, commitment to energy optimization and waste management, and focus on community engagement make it a standout in the retail landscape.
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Save The Water ’HOLD THAT DROP’ Campaign - Al Wahda Mall
Finalist #153 -
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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Sustainability efforts at Forsan Central Mall
Finalist #211 -
Dubai, United Arab Emirates
LINE INVESTMENTS & PROPERTY
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Energy Optimization: A Partnership with Honeywell
Finalist #244 -
Al Khor Qatar
LULU MALL (AL KHOR MALL)