THE ABDALI A SYMBOL OF PROSPERITY AND PROGRESS IN THE KINGDOM OF JORDAN

Jordan, a country known for its rich history and cultural heritage, has been undergoing a remarkable transformation in recent years. With a strong focus on economic growth, the country has embarked on various initiatives to boost its economy. One of the most significant projects that the Kingdom’s capital, Amman, has witnessed come to life in recent years is the development of The Abdali.

The story of The Abdali is a story of trials and triumphs, of ambition and achievement, of a national vision that continues to take shape more and more each day. It began in 2004, as part of His Majesty King Abdullah II’s vision to transform Amman into a vibrant regional epicentre and promote sustainable economic growth.

The ambitious project covers a vast area of 384,000 sqm and has been divided into two distinct phases. Phase I created a unique city within a city, drawing in renowned businesses to thrive and flourish. Over time, the project has blossomed into a dynamic hub that houses an impressive array of more than 157 establishments. From global corporations such as Amazon, Orange, SABIC, Siemens, Saudi Jordanian Investment Fund, Cementra, and Bigo the vibrant ecosystem has nurtured a diverse range of businesses and ventures.

At the centre of the project lies The Boulevard, a vibrant promenade that caters to visitors, residents, and tourists alike. This lively destination offers an abundance of shops, cafes, restaurants, and entertainment options that have made it the go-to place for any major celebration or holiday. Visitors looking for a luxurious and indulgent stay in the area can indulge themselves with the extravagant accommodations offered by The Boulevard Arjaan by Rotana. With all its abundant offerings, this area attracts approximately six million visitors each year.

Another major aspect of the project is The Abdali Mall. Spanning five floors, this shopping centre boasts an impressive array of renowned fashion brands, popular chain restaurants, a well-stocked supermarket, an attractive movie theatre, luxurious spas, and an abundance of captivating entertainment options suitable for individuals of all ages. As Jordan has been strategically positioning itself as a highly appealing medical destination, particularly to its neighbouring countries, The Abdali Hospital has stood out as a remarkable achievement in modern medical facilities. The hospital houses a team of highly skilled doctors and 28 specialist centres, making it convenient for patients to receive all the necessary treatments in one place.

KINAN A. JARADAT GROUP COMMERCIAL DIRECTOR ABDALI INVESTMENT & DEVELOPMENT

Kinan is the Group Commercial Director for Abdali Investment & Development PSc., with over 19 years of solid experience in SME development. He specializes in strategic planning, innovation, and integrating small and medium-sized companies into the knowledge economy. His expertise spans North America, Europe, the Middle East, Gulf and Indian Subcontinent.

With its commitment to its vision and the diversity of the project, The Abdali is playing a significant role in enhancing Jordan’s economy, attracting both foreign and local investments, and creating numerous job opportunities for the local community. The project has generated employment across various sectors such as construction, hospitality, retail, and services.

The Abdali currently has its sights set on the future, as it is committed to continuing its efforts for further growth and expansion. Drawing on its decade-long experience and the latest global advancements, it is soon moving into Phase II. The project will introduce a top-tier convention centre, and advanced medical centers, as well as further expand its business districts. All facilities will benefit from the upgraded infrastructure, enabling businesses to flourish and reach their maximum potential. This, in turn, will attract local, regional, and global investors from various industries.

The Abdali represents an exciting chapter in Jordan’s journey toward economic prosperity and sustainable development. As it continues to evolve into a thriving hub of commerce and culture within Amman’s cityscape, this monumental endeavour showcases how innovation can drive positive change. Through initiatives like these, Jordan paves the way for continued growth while maintaining its unique identity as a nation rich in history and tradition.

DANA M. BITAR LEASING UNIT HEAD ABDALI BOULEVARD COMPANY

Dana is a highly motivated and experienced Leasing Unit Head at Abdali Boulevard Company, specializing in commercial real estate. With a Bachelor of Arts in English Language & Literature from Applied Science University and 8 years of leasing experience, she brings a strong educational background and practical expertise to her role.