Proceedings of the Second Mediterranean Conference on the Sea Turtles, Turkey 4-7 May 2005 (in press) ENVIRONMENTAL AWARENESS AND EDUCATION: KEYS TO CONSERVATION Lily VENIZELOS (1) and Roger POLAND (2) (1) MEDASSET – Mediterranean Association to Save the Sea Turtles, 1c Licavitou St., 106 72 Athens, Greece. E-mail: medassset@medasset.gr (2) Kings College, Taunton TA1 3DX, UK. Email: roger@kings-taunton.co.uk INTRODUCTION Environmental education and awareness are recognized keystones of any successful conservation initiative. As we become increasingly aware of the importance of a regional and more holistic approach to marine turtle conservation, we need to acknowledge that it may no longer be enough for the target audience simply to understand the basic life history and conservation status of sea turtles. There is a need for a more comprehensive understanding of the world that turtles inhabit (Ranger 2003). This Paper examines the practicalities and ethos of 4 successful environmental education projects as a guide to success. SMALL GARBAGE, THE DEADLY ILLUSION By “Small Garbage”, we mean all the small and large objects discarded as litter on beaches or directly into the sea, and those that end up on the beaches and the coast, after being dumped elsewhere, all of which have devastating effects on the marine environment and on mankind (Venizelos 2004a). In an effort to make children and the general public aware of and sensitive to the problem, MEDASSET started an international environmental education project in 1996, entitled “Small Garbage”, the Deadly Illusion, which continues with great success to date. Thousands of leaflets have been produced in Greek and English and distributed around the world. Talks and Slide Show presentations have been given in universities and schools around Europe. One of the most common and destructive substances, which constitutes some 75% of all ‘recreational’ waste found on beaches, is plastic. It accumulates in the animal’s gut and although the animal feels full, in reality it is dying of starvation. (Venizelos and Smith 1998). Worldwide over a million birds and 100,000 sea mammals and sea turtles die every year from swallowing or being trapped in rubbish, especially plastic (Marine Conservation Society 2003). Research has shown that marine species choose their food according to its colour, shape and size. They are deceived by the various sizes, shapes and colours of plastic, and eat it (Venizelos and Smith 1998). Of 54 Caretta caretta sea turtles recently seized by the Spanish authorities, 42 (77.8%) were found to have rubbish in their digestive tract. (Tomas et al. 2000). In Greece, the ‘Small Garbage’ project has been used several times as part of the school curriculum in both primary and secondary schools, and in 2003 it was sponsored by the Greek Ministry of Environment. Implementation of the project in classrooms, addressing children and their parents, gives special emphasis to the effects of “small garbage” on the marine environment. With talks and slide presentations, educational material is distributed and awareness and project-orientated activities are carried out on beaches. Because it is presented to students in a simple, vivid and precise manner, it has been a great success (Venizelos 2004a). Following the talk and slide presentation, the students are taken to the nearest beach, where they are separated into groups, and given the right equipment to start collecting “small