Market and Monetize Presentation by BobbyeBrooks

What Do You Want To Do?

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Do You Have a Message to Share? OR, An Idea that needs Developing? Design, Develop and Distribute Your Idea www.Media4Women.com 800.992.-369

It’s time to Find Your Way…Plan Your Steps…Start Your Journey Today!

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LET’S GET STARTED! Take some time to answer the following questions:

•  What are my goals? •  What are my expectaAons? •  What are my talents and giBs? •  What are my skills? •  What are my passions? •  What is my Ameframe? www.Media4Women.com 800.992.-369

What are my Goals?

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What are my Expectations? Write down your Expectations, both positive and negative. Be honest. Being unrealistic can lead to discouragement and failure when something doesn’t happen as “expected”. On the other hand, negative expectations (“I can’t do this…”) crush your Dreams.

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What are my Gifts & Talents?

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What are my Skills? List your skills or training. What did you learn to do for a job? What have you been trained or skilled to do? Skill sets can be developed from a combination of talents with education and training.

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What are my Passions? What do you LOVE to do? If you could make money doing what you LOVE, how would your life change? Passion gets us out of bed in the morning.

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Time Frame: Start -‐ Finish How much TIME can you commit to the project? You Must START…to FINISH.

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Putting Your Plan Together

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STRATEGY

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Strategy generally involves setting goals, determining actions to achieve the goals, and mobilizing resources to execute the actions. A strategy describes how the ends (goals) will be achieved by the means (resources). www.Media4Women.com 800.992.-369

1. Choose Your Goal You Want to Achieve Be Speciﬁc 2. You Are Excited, Passionate, Motivated and Committed…You are Focused 3. Get a Notebook and Write Your Goal on the Cover… “I Am Going to ________” 4. Make 2 Lists A. What I Have…skills, natural abilities, support, experience, desire to learn, etc. B. What I Need…help getting started, computer skills, time, ideas, technical help www.Media4Women.com 800.992.-369

“I’ve always wanted to write a book…” “I want to share my story to help others…” “I want to start my own business…” “I want to make money…doing what I love” “I have a great idea for a new product” “I love to cook and create recipes…” “I love animals and have always wanted to start a business or organization…” “I’m naturally gifted at _______and wish I could earn a living doing it…” “I want to help others…start a foundation for women…etc “I’ve always dreamed of being on stage, on www.Media4Women.com radio, on TV…” 800.992.-369

SYNTHESIS

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Synthesis: something that is made by combining different things (such as ideas, styles, etc.) Synthesis: the composition or combination of parts or elements so as to form a whole www.Media4Women.com 800.992.-369

Main Product Component

Synthesis

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STRUCTURE

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Structure: the way that something is built, arranged, or organized Structure: the way that a group of people are organized

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SIMPLICITY

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Simplicity: the quality of being easy to understand or use Simplicity: the state or quality of being plain or not fancy or complicated

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SYSYEMS

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A system has structure, it contains parts (or components) that are directly or indirectly related to each other; A system has behavior, it exhibits processes that fulfill its function or purpose; A system has interconnectivity: the parts and processes are connected by structural and/or behavioral relationships. www.Media4Women.com 800.992.-369

www.Media4Women.com 800.992.-369

HOW to Turn Your IDEA, Your STORY, Your MESSAGE into a Major Opportunity

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Your Next Step Might Already Be Within Youâ&#x20AC;&#x201D; The Power of Your Idea is Life Changing

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I.â&#x20AC;Ż Tactical Level---How to Doâ&#x20AC;ŚInstructional II. Transformational Level---How to Be; Change Lives Inspirational III. Transcendent Level---How to Interact with the World in a bigger way www.Media4Women.com 800.992.-369

www.Media4Women.com 800.992.-369

Writing a Bookâ&#x20AC;ŚTelling Your Story is Powerful, Engaging, and Strategic Process for it to Reach the World

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1. Book and E-Books 2. Programs: CDs, DVDs, Classes 3. Seminars and Speaking Events 4. E-Courses and Online Classes 5. Webcasts and Live Stream Events 6. Coaching www.Media4Women.com 800.992.-369

7. Consulting 8. Membership Programs 9. Webinars and Teleseminars 10. Networking Groups 11. Special Reports & PDFs 12. Affiliate Partnerships www.Media4Women.com 800.992.-369

Select a NAME and Secure the Domain

Design a Brand Identity

Build a Website

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Set Up Online Marketing

Selecting the RIGHT Name

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Try to Secure a Domain Name As Close as Possible to Your Nameâ&#x20AC;ŚBusiness, Book, Product, etc.

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u Check with GoDaddy to see if it is available u Set up a Free Affiliate Account with GoDaddy and Order through Your Account (save 35%) u Try for “.com” or ”.net” or “.org” in that order u Google the name and see how much competition is active on the web u DO NOT BE CUTE…BE STRATEGIC u Say What You Do in Your Name…”Joe’s Gardening”, “Jane’s Pet Sitting”, “Carlsbad Chiropractor”… u Your NAME is the Single Most Important Decision You will Make for Your Next Steps…A Key to Success.. u Remember: PLANNING is the First Step…Take time and plan your name www.Media4Women.com 800.992.-369

www.Media4Women.com 800.992.-369

You Can Be INSTRUCTIVE or INSPIRIING

InspiraAon

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InstrucAon

Ø  Choose Your “Look” to include colors, font styles, and type of design Ø  Take time to create a LOGO; a unique identifier that will represent your Brand; hire and work with a professional graphic designer Ø  Communicate your Brand with a short “tag line” that simply states your mission; 3-5 words max Ø  Be Consistent with your Brand; use the same colors, font, styles and Logo on everything and everywhere Ø  Examples: FedEx, Apple, Facebook…their Brand is clear and consistent and supports their mission Ø  YOU should Plan your Brand strategy BEFORE building your website www.Media4Women.com 800.992.-369

www.Media4Women.com 800.992.-369

Your Website Is Your HUB for Global Exposure and a Limitless Audience

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Ø  Take a piece of paper and start drawing your Home page; boxes, content, map everything out as best as you can; look at other examples for help Ø  Use your Brand Identity…colors, font, overall “look” to maintain consistency Ø  Add your Tag Line in the Header next to your Logo Ø  Consider Wordpress as a Web Platform; choose from hundreds of great looking templates that can be customized for your brand Ø  Select your top 5-10 Keywords that describe WHAT you do or WHO you are; put these words in your content Ø  Use photos, graphics and videos on the Homepage; give your website movement andwww.Media4Women.com stimulation for the audience 800.992.-369

Ø  Introduce Yourself to your audience; who are you, what do you do, why do you do it; use Video to communicate to your audience Ø  Add your Social Media to every page of your website; encourage engagment Ø  Have a clear “Call to Action” on the Homepage; What do you want your visitor to do? Give them an easy way to respond. Offer special incentives and deals, if you are selling something. Offer FREE information or FREE consultations to attract new clients. Ø  Place an Opt-In Sign Up Form on the Homepage Ø  Make sure website is clean, contemporary and current Ø  Encourage engagement; add your Contact page; About page www.Media4Women.com and other pages as needed800.992.-369 for your business

Your Website Is your Storefront to the World

Your Website MUST Work on all Mobile Devices

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Build Trust Blogs and Emails Videos-‐ Youtube

Provide Valuable Content

Use Social Media

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Event Pages Web Pages

Social Media Posts

Put Your Website Link EVERYWHERE Videos

Email Signatures www.Media4Women.com 800.992.-369

1. Lead Page-Opt In Page: Get Name and Email 2. Value Page-Deliver What your Promised 3. Sales Page 4. Check Out Page 5. Upsell Page 6. Thank You Page 7. Delivery Page www.Media4Women.com 800.992.-369

www.Media4Women.com 800.992.-369

Now Itâ&#x20AC;&#x2122;s Time to Tell the World and Grow Your Audience, Customers, and Global Visibility

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MARKETING is Exposure, Publicity, and Branding a business, new or existing. Marketing has traditionally been about: Product, Place, Price and Promotion. THINGS HAVE CHANGED!! www.Media4Women.com 800.992.-369

www.Media4Women.com 800.992.-369

The PlaOorm You Use

How you appear

YOU How you say it

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What you say

Videos/ Photos

Social Media

YOUR Story

Websites

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WriAngs

Select, Organize, and Present content, merchandise, information, etc., using YOUR knowledge and expertise

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YOU must engage with the CULTURE and www.Media4Women.comAUDIENCE. 800.992.-369

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•  •  •  •  •  •  •  •  •  •  •  •  •  •  •

Set up a Google+ Account and a GMAIL Use your new GMAIL address for all of your new social media accounts Start a Notebook Select a Photo Image…Preferably Your LOGO to use on all sites Select a Username and Password for each Social Media account Select Your Unique URL; the name for the page Customize each page to BRAND YOU; be consistent Write a short description ABOUT YOU Write 3-5 Keywords that describe You and what you do Write a TAG LINE in 4-5 words…memorable Download the APP on your phone for every Social Media site that you have created for Yourself Get ready to take photos…on your phone Make videos on your phone Post directly to Your Social Media ANNOUNCE everything…must be relevant to your business or anything to Brand Yourself…SNEAKY Marketing www.Media4Women.com 800.992.-369

Facebook

Youtube

Blogs-‐ Wordpress

TwiSer

Instagram

Where are you on Google Search? Check your rankings www.Media4Women.com with your keywords…assess your starting point. 800.992.-369

•  •  •  •  •  •  •  •  •

Fiverr.com…Thousands of Outsources for $5 Bit.Ly…shortens long URLs HootSuite.com…schedule social media postings OptimizePress.com…easy step one page websites GraphicStock.com…stock photos VideoBlocks.com…stock vieos WeVideo.com…video editor Photodex.com…video creatot Animoto.com…video creator

•  Books: •  Build Your Own Business Online •  You-Now-Everywhere •  Make-Market-Launch •  Author Expert Machine www.Media4Women.com 800.992.-369

1.  They don’t see the value of what you are offering…show them how they NEED it and the problem it solves in their life 2.  They don’t understand what you are selling and how it will help them….communicate your message clearly 3.  They don’t know your credibility…give testimonials, your accomplishments 4.  They don’t believe they can do it…you must convince them they can www.Media4Women.com 800.992.-369

1.  They don’t see the value of what you are offering… show them how they NEED it and the problem it solves in their life 2.  They don’t understand what you are selling and how it will help them….communicate your message clearly 3.  They don’t know your credibility…give testimonials, your accomplishments 4.  They don’t believe they can do it…you must convince them they can 5.  They want to put it off…give them a sense of URGENCY 6.  They don’t have time…No Pressure; they have time www.Media4Women.com 800.992.-369