7th September 2013
A unique open-air project, dedicated to showcasing the most striking creations of contemporary Russian culture
Festival aims To represent today’s contemporary Russian art for the public
Festival tasks • Formulate a cultural identity for an urban community • Review our own cultural stereotypes and traditions • Draw together creative intellectuals in one urban space • Demonstrate the diversity and uniqueness of contemporary Russian culture
ORGANISER
Cultural communications agency
info@mediaclubbeta.com
Festival visitors
Online reach
Yeah!!!
60%
Audience 40% Students aged 18 to 25. The majority speak several foreign languages and attend prestigious universities.
Discerning, active consumers aged 25 to 45, wary of advertising, but open to projects they consider important. Opinion leaders in music, the arts, theatre, design, journalism and so on. Their fields of interest intersect with contemporary culture.
Case study: previous festival • 20,000 visitors over one day • 20 bands playing on two stages • A large-scale art exhibition consisting of 50 installations • 6 performances • 2 poetic sets • Social discussions with Theory & Practice • 20 restaurants in the food court • Le Picnic Russian designer market • Sports activities • Children’s school from DK ZIL • Partners: Neocar, Peugeot, Chernogolovskaya, Komus • 9 films made
Autumn form The festival will take place on 7th September at Krasnaya Presnya park as part of the annual City Day.
Theatre, art and music. At this year’s event, two large-scale theatrical performances will be put on, bringing together several cultural movements. Contemporary artists will design the set, contemporary musicians will compose the music, while the productions will be overseen by the leading Russian theatre directors of the day.
One of the key festival platforms is the exhibition. Russian artists of international renown will create the installations.
Polina Gnezdilova Artem Syulev Sasha Lysov
ZukClub Oleg Koshelets Anton Chumak Valerii Chtak
Misha Most Art-group Varenye Dmitrii Teselkin
Lyudmila Konstantinova Dmitrii Bulnygin Taus Makhacheva
Video art Kuflex visual lab Hyperjack
3DElica Radugadesign
Mathrioshka Mikhail Sachkov
Platon Infante-Aran Hello Computer
This year we have prepared a broad acoustic programme in a new format for performance on grass, as well as a line-up of current electrical sounds.
Analog Sound Fanny Kaplan Ifwe
Kingdom Kit Magnetic Poetry Mystic Brew
The HIK uSSSy Morye oblakov
Naadya Palms on Fire D-Pulse
The poetic stage Andrei Grishaev Galina Rymbu Kseniya Charyeva Kirill Shirokov Grigorii Petukhov
Ivan Kurbakov Ekaterina Sakharkiv Nastya Denisova Andrei Cherkasov Danila Davydov
Dannil Faizov Kirill Korchagin Nikita Safonov Denis Larionov Dina Gatina
Semen Travnikov Mark Kirdan’ Sergei Lugovik Vladimir Belyaev
Discussions Leading contemporary cultural figures will take part in discussions, focused on the subject of our common future. Discussions will be recorded on both audio and video and placed on the Internet.
Le Picnic Russian designer market Pure Love IMAGO For Kings Only
Mineral Weather Coccobello Voronaya
Brazgovka LES Westfalia
Mama’s Bob Kakao Ukuleleshnaya
Coordi Sunday Morning Yanina Vekhteva Smart Fish Shop
Children’s village KidsCanDo ZIL GARAGE
Food court The Hummus Café ‘Wok Street’ Home made Lemonade Pie Point
Crabs are coming… Teabakery Secret Tapas Bar Double B Coffee&Tea
Tea Funny Café ‘Bardak’ Vega Bar Durum Durum
Sputnik1985 Natasha Dea Taiga Leon Crayfish Vozrozhdenie
Media partners
Informational support
INTERNET PORTALS
PRINT MEDIA
RADIO
NEWS WIRES
Afisha Time Out Москва Vash Dosug РBK Daily Kommersant Weekend Vedomosti Pyatnitsa Where Moscow Element The Moscow Times The Moscow News Moskovskie Novosti Metro International
Moskva FM Vesti FM Kommersant FM Mayak City-FM Ekho Moskvy Culture
Reuters Interfax Itar-Tass РBК RIA Novosti Lenta.ru ТV Rossiya-Cultura A-One Russia Today Dozhd’ Optimistic Channel Moskva 24 Rossiya 24 Stolitsa
A-a-ah.ru Afisha.mail.ru Afisha.rambler.ru Afisha.ru Be-in.ru Inthecity.ru Last.fm Lookatme.ru Mainpeople.ru Openspace.ru Royalcheese.ru Smagazine.ru Spletnik.ru The-Village.ru Timeout.ru Vashdosug.ru Vice.com/ru W-o-s.ru Weekend.ru
Park map
Team
Katya Kassina
Yura Kassin
Alina Golubeva
Ksusha Kushnarenko
Festival Producer, wife of cultural communications agency Media Club Beta.
Festival founder, director of cultural communications agency Media Club Beta, cultural commentator, teacher.
Musical curator, PR director of Media Club Beta.
Mother of markets, a one-man band at Media Club Beta.
Nastya Zheleznova
Anton Berkakov
Semen Zlotskii
Lera Berkasova
Curator of festival discussions. Works at Theory & Practice, interviews curators and architects, and writes about museums.
Technical Director at Media Club Beta, photographer and artist.
Responsible for food and drink.
Media Club Beta designer, design student.
Partner opportunities General partner 3,000,000 RUB
Official partner 2,000,000 RUB
Project partner 1,000,000 RUB
• Partner banners placed at park entrance • Partner logos on all printed festival material: posters, banners, maps and festival programmes • Partner advertising materials displayed at the festival: beside the stages or on the main walkway • Partner advertising films shown on the main music stage screen • Product placement at the event • Sampling of product at the event • Promotions (tastings, test drives, lotteries, trainings) • Brand mention by top musical groups on stage • Brand mention in all announcements of the event • Partner logo on the startup screen of all videos about the festival • Special projects developed for the client. Voting, surveys, adventure games (Four-square), competitions, performances, art integrations.
• Partner logos on all printed festival material: posters, banners, maps and festival programmes • Partner logo on the discussion platform. Brand mention by the discussion hosts. • Partner advertising films shown on the main music stage screen • Product placement at the event • Sampling of product at the event • Promotions (tastings, test drives, lotteries, trainings) • Brand mention in all announcements of the event • Special projects developed for the client. Voting, surveys, adventure games (Four-square), competitions, performances, art integrations.
• Partner logos on all printed festival material: posters, banners, maps and festival programmes • Brand mention in all announcements of the event
Partnership options: Exhibition branding (contemporary art) • Branding on artwork tags • Art objects created out of sponsor materials
Sponsor of one of the musical stages • Budget will be spent on fees of one performer • The stage will display the partner’s advertising information