FORMA /festival of russian modern art/

7th September 2013

A unique open-air project, dedicated to showcasing the most striking creations of contemporary Russian culture

Festival aims To represent today’s contemporary Russian art for the public

Festival tasks • Formulate a cultural identity for an urban community • Review our own cultural stereotypes and traditions • Draw together creative intellectuals in one urban space • Demonstrate the diversity and uniqueness of contemporary Russian culture

ORGANISER

Cultural communications agency

info@mediaclubbeta.com

Festival visitors

Online reach

Yeah!!!

60%

Audience 40% Students aged 18 to 25. The majority speak several foreign languages and attend prestigious universities.

Discerning, active consumers aged 25 to 45, wary of advertising, but open to projects they consider important. Opinion leaders in music, the arts, theatre, design, journalism and so on. Their fields of interest intersect with contemporary culture.

Case study: previous festival • 20,000 visitors over one day • 20 bands playing on two stages • A large-scale art exhibition consisting of 50 installations • 6 performances • 2 poetic sets • Social discussions with Theory & Practice • 20 restaurants in the food court • Le Picnic Russian designer market • Sports activities • Children’s school from DK ZIL • Partners: Neocar, Peugeot, Chernogolovskaya, Komus • 9 films made

Autumn form The festival will take place on 7th September at Krasnaya Presnya park as part of the annual City Day.

Theatre, art and music.

At this year’s event, two large-scale theatrical performances will be put on, bringing together several cultural movements. Contemporary artists will design the set, contemporary musicians will compose the music, while the productions will be overseen by the leading Russian theatre directors of the day.

One of the key festival platforms is the exhibition.

Russian artists of international renown will create the installations.

Polina Gnezdilova Artem Syulev Sasha Lysov

ZukClub Oleg Koshelets Anton Chumak Valerii Chtak

Misha Most Art-group Varenye Dmitrii Teselkin

Lyudmila Konstantinova Dmitrii Bulnygin Taus Makhacheva

Video art Kuflex visual lab Hyperjack

3DElica Radugadesign

Mathrioshka Mikhail Sachkov

Platon Infante-Aran Hello Computer

This year we have prepared a broad acoustic programme in a new format for performance on grass, as well as a line-up of current electrical sounds.

Analog Sound Fanny Kaplan Ifwe

Kingdom Kit Magnetic Poetry Mystic Brew

The HIK uSSSy Morye oblakov

Naadya Palms on Fire D-Pulse

The poetic stage Andrei Grishaev Galina Rymbu Kseniya Charyeva Kirill Shirokov Grigorii Petukhov

Ivan Kurbakov Ekaterina Sakharkiv Nastya Denisova Andrei Cherkasov Danila Davydov

Dannil Faizov Kirill Korchagin Nikita Safonov Denis Larionov Dina Gatina

Semen Travnikov Mark Kirdan’ Sergei Lugovik Vladimir Belyaev

Discussions Leading contemporary cultural figures will take part in discussions, focused on the subject of our common future. Discussions will be recorded on both audio and video and placed on the Internet.

Le Picnic Russian designer market Pure Love IMAGO For Kings Only

Mineral Weather Coccobello Voronaya

Brazgovka LES Westfalia

Mama’s Bob Kakao Ukuleleshnaya

Coordi Sunday Morning Yanina Vekhteva Smart Fish Shop

Children’s village KidsCanDo ZIL GARAGE

Food court The Hummus Café ‘Wok Street’ Home made Lemonade Pie Point

Crabs are coming…

Teabakery Secret Tapas Bar Double B Coffee&Tea

Tea Funny Café ‘Bardak’ Vega Bar Durum Durum

Sputnik1985 Natasha Dea Taiga Leon Crayfish Vozrozhdenie

Media partners

Informational support

INTERNET PORTALS

PRINT MEDIA

RADIO

NEWS WIRES

Afisha Time Out Москва Vash Dosug РBK Daily Kommersant Weekend Vedomosti Pyatnitsa Where Moscow Element The Moscow Times The Moscow News Moskovskie Novosti Metro International

Moskva FM Vesti FM Kommersant FM Mayak City-FM Ekho Moskvy Culture

Reuters Interfax Itar-Tass РBК RIA Novosti Lenta.ru ТV Rossiya-Cultura A-One Russia Today Dozhd’ Optimistic Channel Moskva 24 Rossiya 24 Stolitsa

A-a-ah.ru Afisha.mail.ru Afisha.rambler.ru Afisha.ru Be-in.ru Inthecity.ru Last.fm Lookatme.ru Mainpeople.ru Openspace.ru Royalcheese.ru Smagazine.ru Spletnik.ru The-Village.ru Timeout.ru Vashdosug.ru Vice.com/ru W-o-s.ru Weekend.ru

Park map

Team

Katya Kassina

Yura Kassin

Alina Golubeva

Ksusha Kushnarenko

Festival Producer, wife of cultural communications agency Media Club Beta.

Festival founder, director of cultural communications agency Media Club Beta, cultural commentator, teacher.

Musical curator, PR director of Media Club Beta.

Mother of markets, a one-man band at Media Club Beta.

Nastya Zheleznova

Anton Berkakov

Semen Zlotskii

Lera Berkasova

Curator of festival discussions.

Works at Theory & Practice, interviews curators and architects, and writes about museums.

Technical Director at Media Club Beta, photographer and artist.

Responsible for food and drink.

Media Club Beta designer, design student.

Partner opportunities General partner 3,000,000 RUB

Official partner 2,000,000 RUB

Project partner 1,000,000 RUB

• Partner banners placed at park entrance • Partner logos on all printed festival material: posters, banners, maps and festival programmes • Partner advertising materials displayed at the festival: beside the stages or on the main walkway • Partner advertising films shown on the main music stage screen • Product placement at the event • Sampling of product at the event • Promotions (tastings, test drives, lotteries, trainings) • Brand mention by top musical groups on stage • Brand mention in all announcements of the event • Partner logo on the startup screen of all videos about the festival • Special projects developed for the client. Voting, surveys, adventure games (Four-square), competitions, performances, art integrations.

• Partner logos on all printed festival material: posters, banners, maps and festival programmes • Partner logo on the discussion platform. Brand mention by the discussion hosts.

• Partner advertising films shown on the main music stage screen • Product placement at the event • Sampling of product at the event • Promotions (tastings, test drives, lotteries, trainings) • Brand mention in all announcements of the event • Special projects developed for the client. Voting, surveys, adventure games (Four-square), competitions, performances, art integrations.

• Partner logos on all printed festival material: posters, banners, maps and festival programmes • Brand mention in all announcements of the event

Partnership options: Exhibition branding (contemporary art) • Branding on artwork tags • Art objects created out of sponsor materials

Sponsor of one of the musical stages • Budget will be spent on fees of one performer • The stage will display the partner’s advertising information