CULTURE AND IDENTITY THROUGH DESIGN

PREMIUM FASHION BRAND HUGO BOSS’ NEW MELBOURNE HEADQUARTERS IS TRULY REFLECTIVE OF ITS GLOBAL BRAND. COLLABORATION BETWEEN UNISPACE AND HUGO BOSS RESULTED IN A UNIQUE SPACE THAT BLENDS FORM AND FUNCTION.

The customized artwork, sculptures, and campaign photography ensure the HUGO BOSS brand is always front of mind.

Global design firm Unispace was tasked with bringing HUGO BOSS’ creative vision to life, while meeting their functional objectives. HUGO BOSS needed a multi-functional new office where they could host branded events, showcase collections and hold fittings.

HUGO BOSS campaign imagery features throughout the space, creating an immersive brand experience.

Unispace’s clever layout ensures the HUGO BOSS team have everything they need in the space. This includes a training space, an area for visual merchandising, somewhere to host fashion showcases and events, and most importantly, an office where employees are empowered to do their best work.

The collaboration between Unispace’s project and client teams ensured the process was seamless for HUGO BOSS, from early concept design through to construction and handover onsite. However, the project wasn’t without its challenges.

When the original site for HUGO BOSS’ Melbourne HQ fell through, Unispace successfully pivoted, designing a space in a new building where HUGO BOSS secured a lease, within the creative hub of Cremorne. Working collaboratively with the HUGO BOSS design team, Unispace took advantage of the newly constructed building, using the blank canvas to implement innovative design concepts.

Construction kicked off at the beginning of the Covid-19 pandemic in Melbourne, which was one of the most locked-down cities in the world. This led to unprecedented delays for the project, and a change in workplace strategy, as the headcount required for the space had changed.

Overall, early engagement of Unispace’s multidisciplinary team and subcontractors meant that delays were minimized, which reduced risk for HUGO BOSS without compromising on quality.

With a host of high-end furniture, fittings and finishes at their fingertips, Unispace collaborated with HUGO BOSS’ design team to curate a collection of their existing furniture pieces to suit the new space.

The project presented a unique opportunity to create a fully immersive brand experience. With a host of high-end furniture, fittings and finishes at the client’s fingertips, Unispace collaborated with HUGO BOSS’ design team to curate a collection of their furniture pieces that would suit the new space. Up to 80% of the furniture was repurposed, contributing to a sustainably considered project.

WORKING COLLABORATIVELY WITH THE HUGO BOSS DESIGN TEAM, UNISPACE TOOK ADVANTAGE OF THE NEWLY CONSTRUCTED BUILDING, USING THE BLANK CANVAS TO IMPLEMENT INNOVATIVE DESIGN CONCEPTS.

The office layout for creativity and innovation prioritizes natural light and greenery, creating a refreshing and inviting ambiance.

THE PROJECT PRESENTED A UNIQUE OPPORTUNITY TO CREATE A FULLY IMMERSIVE BRAND EXPERIENCE. WITH A HOST OF HIGH-END FURNITURE, FITTINGS AND FINISHES AT THE CLIENT’S FINGERTIPS, UNISPACE COLLABORATED WITH HUGO BOSS’ DESIGN TEAM TO CURATE A COLLECTION OF THEIR FURNITURE PIECES THAT WOULD SUIT THE NEW SPACE.

In the kitchen area of the office, a striking pattern design infuses the kitchen with energy and vibrancy.

This space is unmistakably HUGO BOSS, customized to suit their team and support their varied functions. A bold color palette is offset by polished concrete floors, creating a dramatic reception area that can also be used as an event space. Modern furniture, bespoke artwork and sculptures immerse employees and visitors in the brand experience. Cleverly, reflective surfaces are positioned to give the space more depth, making it appear larger.

This thoughtfully designed office layout serves as a catalyst for innovation, empowering individuals to think outside the box and create extraordinary fashion.

Workstations are integrated throughout the space to maximize both focus and collaboration.