EMPOWER, INCLUDE, AND THRIVE

RELOCATING TO THEIR NEW MELBOURNE HOME, ONLINE ART AND DESIGN MARKETPLACE REDBUBBLE ENVISIONED A SPACE THAT WOULD INSPIRE THEIR PEOPLE, WHILE NURTURING AN INCLUSIVE CULTURE AS THEIR BUSINESS GROWS.

The large, communal, open plan kitchen, with bordering herb garden, overlooks the Melbourne CBD.

As a startup that experienced rapid growth, Redbubble’s brief to Unispace was simple; to create a new, larger space to encourage connection. Coinciding with Covid-19 lockdowns and a new Redbubble CEO coming onboard, the project quickly evolved. Unispace and Redbubble took the opportunity to comprehensively reimagine the space, and to redesign Redbubble’s ways of working. Working in close partnership, Unispace’s design for Redbubble combined their vision and strategy, designing for a larger space that would accommodate their future growth and enable them to adapt to an agile workstyle. Unispace presented Redbubble with detailed space metrics and transit impact mapping. The strategy then led into a design that was well aligned with Redbubble’s creative vision and company culture.

For those who prefer a touch of nature while they work, the office offers a green space with comfortable seating surrounded by plants.

AN INCLUSIVE SPACE, SUPPORTING VARIED WAYS OF WORKING

With diverse teams ranging from creatives to engineers, Redbubble’s new home was designed to ensure all employees felt welcome and excited to return to the workplace. To support staff to do their best work, a workstation was allocated for every employee, whilst also providing alternative work settings so staff have choice over their location during the day.

Workplace strategy formed a significant component of this project, achieved through connecting with all levels of Redbubble’s team. Unispace conducted its WorkReady survey of all staff, focus groups and leadership interviews to ensure that the new space was designed to meet everyone’s diverse needs.

The townhall space near the entry supports social interactions, fosters connection among employees and encourages team collaboration.

MEETING ROOMS, WORKSTATIONS, FOCUS PODS AND ‘COLLABORATION TABLES’ SUPPORT REDBUBBLE’S ‘PAIRING’ WAY OF WORKING, ESPECIALLY AMONGST ENGINEERS. ADDITIONAL FACILITIES INCLUDE WELLNESS SPACES, CASUAL LOUNGES, GENDER-NEUTRAL BATHROOMS AND A LARGE COMMUNAL KITCHEN FOR EMPLOYEES TO COOK TOGETHER AT MEALTIMES.

The entry is a showcase of Redbubble’s own artists and merchandise, creating an immersive environment with connection to the brand. The space can evolve over time to suit the current trends for the brand.

PROVIDING A VARIETY OF SPACES TO HELP PEOPLE CONNECT WAS A PRIORITY, AS CONNECTION AMONG EMPLOYEES AND WITH THE ARTISTS THAT MAKE UP THEIR COMMUNITY IS A BIG PART OF REDBUBBLE’S CULTURE.

Informal meeting areas are provided through the space, intended to support both collaboration and social interaction.

INCLUSIVITY, FLEXIBILITY AND BELONGING ARE THE LINCHPINS OF THIS UNIQUE WORKPLACE

Meeting rooms, workstations, focus pods and collaboration tables support Redbubble’s hybrid way of working. Additional facilities include wellness spaces, casual lounges, gender-neutral bathrooms and a large communal kitchen for employees to cook together.

The office has transformed into a learning opportunity, a place for innovation, and fostering team creativity.

To further champion collaboration in this workplace, the expansive entry and breakout space were designed to encourage social interaction throughout the day. The entry space makes a dynamic first impression, featuring a gallery that showcases Redbubble’s artists and merchandise, and immediately connects visitors with the brand. This space also has flexible joinery to allow for large gatherings.

BOTTOM: The office has transformed into a learning opportunity, a place for innovation, and fostering team creativity.

CONNECTION AMONG EMPLOYEES AND THE ARTISTS THAT MAKE UP THE REDBUBBLE COMMUNITY WAS A KEY FOCUS

This workplace prioritises collaboration and connection, which is central to Redbubble’s business. Connection amongst their employees and to the artists that make up their vibrant community is what makes this company tick.

The office’s diverse seating options cater to individual preferences and work styles, promoting collaboration, productivity, and wellbeing.

With this community in mind, Redbubble partnered with creative management agency Just Another Agency to launch the Pillar Program. This initiative was designed to keep employees connected to the local artistic community. The space includes 12 concrete columns wrapped with the work of local street artists, giving emerging artists an opportunity to create large-scale works on public display. Works are rotated monthly via an Instagram competition run through Just Another Agency, maintaining a strong connection with this local community of artists.

Artwork is showcased around the space, keeping employees connected to the artist community that makes up Redbubble.

This nature-inspired area provides a refreshing and calming atmosphere, ideal for those seeking a connection to the outdoors.