A PROUD PRESENTATION OF CULTURE

ROCKWORTH’S REDESIGNED OFFICE DOUBLES AS A SHOWROOM – IT APPEALS TO CUSTOMERS WHILE ALSO SHOWCASING THE STRONG CULTURE THAT CAN BE FOUND THROUGHOUT THE COMPANY.

Rockworth is Thailand’s leading manufacturer, distributor, and marketer of quality office systems furniture. As part of a comprehensive rebranding effort, the company redesigned its office, which also serves as its showroom. This initiative aimed to refresh the company’s image while enhancing the functionality and appeal of the workspace.

The redesign has successfully attracted more clients and partners, thanks to its enhanced design and updated amenities. The new office and showroom now stand as a testament to Rockworth’s commitment to quality and innovation. By transitioning from a traditional workspace arrangement to a flexible office layout, Rockworth has fostered greater collaboration among staff. The updated design includes distinct zones: public space, co-working space, concentration space, and conference space. This strategic layout has minimised underutilised space, creating an environment conducive to dynamic interactions and increased productivity.

TOP: Multipurpose collaboration area for town hall, knowledge sharing sessions, and small and big events.

A key aspect of the redesign was to draw out different user journeys within Rockworth’s premises, from the showroom to the office areas. Ensuring smooth circulation and strong visual connections across the different working floors and the high-ceiling entrance hall, which also houses a mezzanine, was paramount. This was integral to improving the overall look, feel, mood, and tone of the office and showroom interiors as part of the rebranding effort.

The design process began with a deep understanding of Rockworth’s visual aesthetic, core values, and the elements that drive its reputation for quality services. The aim was twofold: to blend attractiveness with efficient functionality and to create a transformed workplace where people can build connections and contribute value within the community.

Orange, Rockworth’s brand colour, plays a significant role in the overall look and feel of the new office.

It is used throughout the workspace as a connection path, reinforcing the company’s wholesome image. The integration of this vibrant colour not only enhances the aesthetic appeal but also creates a cohesive visual identity that ties together the various zones within the office. Functionality was a crucial focus of the redesign. The traditional working space arrangement was elevated with the introduction of flexible workspaces. Four main operating zones were established: public space, designed to be welcoming and accessible, this area serves as the first point of contact for visitors and clients, setting a professional and inviting tone; co-working space, this zone promotes collaboration and interaction among employees and visitors. It is designed to be a dynamic area where ideas can flow freely and teamwork is encouraged; concentration space, recognising the need for focused work, this area provides a quiet and conducive environment for tasks that require high levels of concentration; and conference space, equipped with modern amenities, this zone is designed for meetings and presentations, facilitating effective communication and decision-making processes.

ORANGE, ROCKWORTH’S BRAND COLOUR, PLAYS A SIGNIFICANT ROLE IN THE OVERALL LOOK AND FEEL OF THE NEW OFFICE. IT IS USED THROUGHOUT THE WORKSPACE AS A CONNECTION PATH, REINFORCING THE COMPANY’S WHOLESOME IMAGE. THE INTEGRATION OF THIS VIBRANT COLOUR NOT ONLY ENHANCES THE AESTHETIC APPEAL BUT ALSO CREATES A COHESIVE VISUAL IDENTITY THAT TIES TOGETHER THE VARIOUS ZONES WITHIN THE OFFICE.

BY TRANSITIONING FROM A TRADITIONAL WORKSPACE ARRANGEMENT TO A FLEXIBLE OFFICE LAYOUT, ROCKWORTH HAS FOSTERED GREATER COLLABORATION AMONG STAFF. THE UPDATED DESIGN INCLUDES DISTINCT ZONES: PUBLIC SPACE, CO-WORKING SPACE, CONCENTRATION SPACE, AND CONFERENCE SPACE. THIS STRATEGIC LAYOUT HAS MINIMISED UNDERUTILISED SPACE, CREATING AN ENVIRONMENT CONDUCIVE TO DYNAMIC INTERACTIONS AND INCREASED PRODUCTIVITY.

By creating these distinct zones, the new design helps users orientate their activities according to the nature of their tasks, thereby increasing efficiency and collaboration. The redesign has also significantly reduced the excess space previously occupied by permanent working desks, making the office more vibrant and interesting. Rockworth’s advantage in office furniture has been leveraged to complement this new way of working. The integration of their multifarious, purposebuilt furniture into the flexible workspaces enhances both functionality and aesthetics, making the office an engaging place to work.