WHO, WHAT, HOW & WHY OUR COMPANY PROFILE & C R E AT I V E E XA M P L E S
MEDIA ENGINE?
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We are an award winning creative agency located in Rockingham, Western Australia that offers a complete solution to a business’ marketing needs. Our variety of services include Marketing, Branding, Graphic Design, Advertising, Interactive Media, Website Design & Development, Online Software, Printing, Photography, Video and Audio solutions.
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Media Engine formed in 2008 as a merger of two businesses. From there, we quickly grew from three business owners to a creative agency of 9 staff and counting. During this time we have successfully acquired three tenders with extensions and snatched up several awards. In 2011 we won both the Small Business of the Year and Business of the Year awards for the RKCC Awards. Since then we have also created award winning annual reports and websites. We have a large diverse skillset across our business and can provide a single supplier solution to client’s marketing needs and product requirements at competitive prices. This solution is looked after by dedicated account managers, who provide the link between designers and our clients on an individual relationship based level. Our clients enjoy working with us not only because we deliver marketing results, but also because of our people and relationships. We are not all talk, we are creative and we deliver, our efforts produce clear results, a higher turnover and above all value for money. We are creative and fun, we are highly skilled and produce outstanding results, we are performance driven and relaxed, we like the noise of productivity in the office and even better when the music is going, we are ourselves, we are authentic, both internally and externally, we are proud of what we do and the service we offer.
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RANGE R U O OF SERVICES
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At Media Engine, we provide a large range of services, essentially making us a one-stop shop for all of the City’s creative needs. Below is a summary of our key services that we are capable of providing:
GRAPHIC DESIGN
WEBSITE DESIGN
ADVERTISING
The bulk of our team comprises
If there is one thing we are really
Over the last several years, our team
of experienced and highly creative
proud of, it is our web design
at Media Engine has quickly become
graphic designers, all of which have a
portfolio. We just love to produce
recognised for producing successful
unique skill set. By having diversity in
out-of-the-box concepts that bring
advertising campaings and marketing
our design team we are can distribute
websites to the next level. Our own
strategies. The most recent and prominent
and allocate projects to the appropriate
website itself has won awards due
being the City of Fremantle’s ‘Be Part
design team member. Types of graphic
to it’s interesting layouts, interactive
of the Story’ campaign and the City of
design we can provide, but not
features and impressive photographic
Kwinana’s highly successful ‘Vote Kwinana’
exclusive to, include brochures, flyers,
manipulations. We can also design
anti-amalgamation campaign. We have also
annual reports, booklets, signage,
very corporate websites that are both
provided advertising for companies such
packaging, illustration and much more.
clean and professional.
as Rio Tinto’s ‘Smart Mining’ campaigns.
BRANDING
VIDEOGRAPHY
MOBILE APPS
Our skilled team of designers are capable
From online viral videos to corporate
In recent years, the surge of mobile
of producing highly quality brands that
DVD presentations, we can do it. Using
app development has given our team
will stand the test of time. We aren’t
state-of-the-art production equipment
at Media Engine their fair share of
just limited to new brands however. We
and our experience in post production
exciting app projects. We are equally
are also capable of evolving existing
editing we produce high quality results.
comfortable designing apps as we are
brands and redeveloping style guides
We have the ability to provide by 2D and
developing them. This knowledge allows
to assist in maintaining brands that are
3D animation when required. The City
us to design apps within the capacity of
flexible, yet robust. The ‘Be Part of the
of Rockingham is familiar with these
developer coding the app, whether the
Story’ campaign required branding and
services in the form of it’s Rates video,
app developer is provided by the client
is an excellent example of our expertise.
Litterbusters and Rodney animations.
or one of our own team members.
ILLUSTRATION
PHOTO MANIPULATION
PRINT MANAGEMENT
A good illustration can instantly add a
By using a mixture of design and
Our understanding of various local
focal point in a design. This may range
illustrative tools, we can take multiple
printers’ capabilities and specifications
from illustrated info graphics to fully
photos and create something out of
allows us to find the best price for
fledged diagrams to artist impressions.
them that couldn’t be captured by
clients and solutions that they may not
We will use a range of tools such
camera alone. A good example of this is
have known was possible. By utililising
as Wacom Tablets, 3D software and
the photo manipulation to the left, which
our print management services you also
traditional mediums to produce the
utilises a variety of photography and
save yourself time by allowing us to look
final illustration.
illustrative elements.
after the print process.
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PERIENCE WI X E R TH OU
At Media Engine, we currently have five tenders with in play with the City of Rockingham, City of Fremantle, City of Melville, Town of Cambridge and the Department of Culture and the Arts (WA). Aside from these five tenders we also provide our services regularly to the City of Armadale and the City of Kwinana. However, it doesn’t stop there. We have also been commissioned on occasion by the City of Canning, Shire of Ashburton, Jurien Bay Community Resource Centre, the Department of Fisheries and have been approached by the City of Joondalup.
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CITY OF ROCKINGHAM
CITY OF FREMANTLE
In June 2012, we were awarded the City of Rockingham Graphic Design and Printing tender. We have since provided all graphic design and print management for the City of Rockingham. Recently, we were awarded the City of Rockingham’s design and print tender for three years with an option to extend for an additional two years.
In August 2013, we were awarded a place on the City of Fremantle Graphic Design Panel. We proudly scored the highest out of twelve tenderers and are now one of three Creative agencies on the panel. The tender began on the 1st of September 2013 and expires on 31st of August 2015 with an option for a two year extension. A most notable project produced for the City of Fremantle is the ‘Be Part of the Story’ campaign.
Award of Tender T12/13-17 (2012 – 2014) Award of Tender T14/15-08 (2014 – 2015) Award of Tender T15/16-16 (2015 – 2018)
Award of Tender FCC403/13 (2013 – 2015)
CITY OF MELVILLE
Award of Tender CO13/13 (2014 – 2015) Award of Tender CO26/14 (2015 – 2016) In December 2013, we were awarded a place on the City of Melville Graphic Design Panel, followed by the award of following years tender in February 2014. During the tender period we have produced a variety of material for the City, including large campaigns.
Government of Western Australia
Department of the Culture and the Arts
TOWN OF CAMBRIDGE
DEPARTMENT OF CULTURE AND THE ARTS (WA)
In February 2014, we were awarded a place on the Town of Cambridge Graphic Design Panel. Having scored the highest on their design panel tender, Media Engine has been selected as the first preference on the design panel for the Town’s creative projects.
Recently, we were awarded the tender for thh Department of Culture and the Arts (Government of Western Australia). The tender was split up as nine individual contracts. We tendered for the web, graphic design, photography, videography and advertising contracts of which we were awarded the tender for.
Award of Tender RFT-30-13 (2014 – 2015)
Award of Tender 442013DCAM (2015 – 2017)
The tender commences soon and we look forward to providing our expertise and services to the DCA.
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PERIENCE WI X E R TH OU
By providing high quality service with creative graphic design, we have secured strong relationships with clients such as Rio Tinto, BP, Alcoa, Kinetic Health, Sonic HealthPlus, WESCEF, Kleenheat Gas, KI Group, Kwinana Industries Council, Surf Lifesaving WA, IPN, Australian Skin Cancer Clinics, Alinta, SKG Radiology, Travelvax, Carestream, Melville Ports, Small Business Centre, South Coast Baptist College and many more.
“The proof is in the pudding.”
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ORGANISATION STRUCTURE Our team at Media Engine consists of the director/owners Wol Nielsen, James Gordon and Michael Billing who manage a team of designers and developers. Wol handles the financial side of the business and ensures that productivity is high within the office. James is our primary accounts manager and deals with our biggest clients. Michael is tasked with ensuring that all work produced by the team is of the highest quality. All three also undertake some of the accounts managing and graphic design responsibilities, where a project or client requries their specific skill set. Beneath them in the ME corporate structure is our team of talented graphic designers, web developers, photographers and videographers.
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Media Engine
Wol Nielsen
James Gordon
Michael Billing
Managing Director
Accounts Director
Creative Director
Our Team Designers, Web Developers, Photographers and Videographers.
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AGING DIRECTO N R MA
WOL NIELSEN RESPONSIBILITIES
EXPERTISE
Wol will be the principal point of contact for the City of Fremantle. He will be responsible for the provision of graphic design services and liasing with other printers and suppliers. Wol will collaborate with relevant officers on projects to help advise of the most suitible marketing and print methods, ultimately offering a one stop solution for marketing solution.
Wol has worked in the graphic design and print business for more than 10 years. He is Media Engines ‘go to guy’ when anyone is unsure on stock wieghts, binding capacity of finishing techniques and is a printing and design perfectionist. Wol has worked at numerous high volume print shops that have specialised in business cards, stationery, large format banners, fabric printing, exhibition displays and multipage publications, Wol has the experience and know-how to achieve any results. On top of Wols printing expertise, he also has a solid IT background and comprehensive understanding of web systems and languages. Wol is Media Engine’s ‘Jack of All Trades’.
SKILL LEVELS Graphic Design Web Development Print Production Account Management Business Management
RESULT: MAGICIAN
CONTACT Wol can be contacted via the following: Mobile: 0410 473 946 Phone: 08 6365 4846 Email: wol@mediaengine.com.au
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SD OUNT IRECTO C R AC
JAMES GORDON RESPONSIBILITIES
QUALIFICATIONS
James is another point of contact for the City of Fremantle, similar in role to Wol, he liases with both the City and any other parties to collaborate on projects and ensure their desired outcomes. He has vast knowledge in the film, print and design industry and can advise on appropriate methods forward to achieve printing solutions.
Murdoch University: Bachelor of Media Studies in Film and Television with Honours.
SKILL LEVELS Graphic Design Web Development Print Production Account Management Film Production
RESULT: SUPERHERO
INDUSTRY EXPERIENCE James has aquired knowledge of marketing and graphic design as a senior level graphic designer and for the last 6 years, operating in numerous graphic design agencies across Perth. Further developing his experience in design he transitioning into coding and developing websites, where his skills as a web developer have emerged. His studies at university and his careful nurture of client relationships was the key in the success of his entrepenuerial endeavour in his previous design business, which eventually led into the creation of Media Engine.
CONTACT James can be contacted via the following: Mobile: 0404 631 636 Phone: 08 6365 4846 Email: james@mediaengine.com.au
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C
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IVE DIRECT
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MICHAEL BILLING RESPONSIBILITIES
QUALIFICATIONS
Michael is Media Engines Creative Director and is in charge of moderating all artwork produced by the company, making sure that the calibre of work far exceeds client expectations. He is also the lead creative, conceptualising some of the organisations best marketing concepts, and carrying out the designs himself as lead designer.
Central Tafe: Advanced Diploma of Graphic Design and Multimedia.
SKILL LEVELS Graphic Design Web Development Print Production
EXPERTISE Michael has been a graphic designer his entire career, dedicating himself to his artform. He has worked in some of Perth’s best graphic design agencies over the last 9 years, and has created many large brands and campaigns such as Lakeside Joondalup Shopping Centre, Doric, HomeStart, VDM Group and many more. His incredible skill set have seen him poached from one award winning agency to the next, only leaving them all to start his own.
Account Management Photo Manipulation
CONTACT Michael can be contacted via the following:
RESULT: DREAMER
Mobile: 0413 041 676 Phone: 08 6365 4846 Email: mike@mediaengine.com.au
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S MANA OUNT GE C R AC
LEIGH CORNWALL RESPONSIBILITIES
INDUSTRY EXPERIENCE
Leigh is our accounts manager, dedicated to looking after the clients and ensuring that the project brief is translated in the final artwork. Because she was a graphic designer prior to becoming an account manager, she talks the talk making every project a success.
Leigh began her career in graphic design back in her home country, New Zealand. There she started out in an advertising agency for her internship as a graphic designer. Later she worked for several design agencies and print houses where she was required to work directly with clients as well as produce the graphic design. She also has some experience in print production, giving her a reliable knowledge of print specifications and techniques.
SKILL LEVELS Graphic Design Web Development Print Production Account Management Project Management
RESULT: LEGEND
In 2012, she moved to Perth, Western Australia where she joined the Media Engine team. When she first joined the team, she started out as a graphic designer. However, after demonstrating her impressive skills with client liaison she was promoted to our accounts manager.
CONTACT Leigh can be contacted via the following:
QUALIFICATIONS Wintec: Bachelor of Media Arts - Visual Arts (Graphic Design).
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Phone: 08 6365 4846 Email: leigh@mediaengine.com.au
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R WEB DEVELOP O I ER N SE
AARON FRANCIS RESPONSIBILITIES
INDUSTRY EXPERIENCE
Aaron is Media Engine’s lead web and systems developer, his artform is in his code. Aaron takes designs developed by Media Engines design team and turns them into functional systems for varying tasks. Aarons client relationship skills also see him being a frequently used consultant, when client projects require a highly tech savy mind.
Aaron has worked for numerous digital agencies carrying out roles such as web design and development, search engine optimisation, flash development and database systems. He is proficient in the standard web languages of PHP, HTML5, Javascript, CSS3, MySQL and more. His experience and knowledge is amplified by his thirst for cutting edge technology and language development. Aaron has developed Media Engines CRM system from scratch, allowing our organisation to manage jobs, log changes and invoice clients, all from a secure centralised database. He was also the lead developer with Rio Tinto’s digital campaign, and more recently, the City of Fremantle’s new marketing concept - fremantlestory.com. au. Aarons skillset within the digital media space is second to none and his is an integral part of the Media Engine team.
SKILL LEVELS Graphic Design Web Development Print Production Account Management PHP, Javascript, etc
RESULT: MACHINE
CONTACT Aaron can be contacted via the following:
QUALIFICATIONS Stirling Business College: Certificate IV Multimedia
Phone: 08 6365 4846 Email: aaron@mediaengine.com.au
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STEVE PAULSEN RESPONSIBILITIES
QUALIFICATIONS
Steve is a graphic designer and also our resident expert in print processes. His background in the print industry means he can present an excellent selection printing options for all of our projects. Steve is also tasked with acquiring and preparing print quotes.
Central Tafe: Advanced Diploma of Graphic Design and Multimedia.
SKILL LEVELS Graphic Design Web Development
INDUSTRY EXPERIENCE Steve began his career working in a print house where he was responsible for producing a variety of graphic design, liaising with clients and managing print production. His expertise in print processes has made him a valuable asset to the team and an excellent liaison with both clients and suppliers.
Print Production Account Management Signage & Large Format
RESULT: ROCKSTAR
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CONTACT Steve can be contacted via the following: Phone: 08 6365 4846 Email: steve@mediaengine.com.au
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IC DESIGN
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JORDON HUGHES RESPONSIBILITIES
QUALIFICATIONS
Jordon is our star designer, bringing a fresh young vibe to the table. He can easily slip into a web development role when our web work gets busy or carry out branding projects from start to finish. His diverse skill set has made him a valuable asset to the team.
Curtin University: Bachelor of Media Arts
SKILL LEVELS Graphic Design Web Development Print Production
INDUSTRY EXPERIENCE Jordon spent much of his career abroad, where he worked as a graphic designer for some of London’s most prominent firms. There he was responsible for delivering cutting edge design, help develop concepts for websites and apps, and produce brand solutions.
CONTACT Jordon can be contacted via the following:
Account Management App Design
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Phone: 08 6365 4846 Email: jordon@mediaengine.com.au
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KARLA BAKER RESPONSIBILITIES
QUALIFICATIONS
Karla has a broad range of skills. She is a master of layout design and even more adept at illustration and photo manipulation. Karla is also responsible for a large number of branding projects that have come out of the Media Engine office.
Central Tafe: Advanced Diploma of Graphic Design and Multimedia.
SKILL LEVELS Graphic Design Web Development Print Production
INDUSTRY EXPERIENCE Karla has worked in the graphic design industry since 2009 with several reputable companies in Perth. At these agencies she was required to produce a variety of work from advertising to web design and branding to illustration.
CONTACT Karla can be contacted via the following:
Account Management Illustration/Photo Manip.
Phone: 08 6365 4846 Email: karla@mediaengine.com.au
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Our Creative
EXAMPLES At Media Engine, we want to go about things differently, we want everything to be unique and different - and most of all, impressive. To take a client’s needs and requirements, and then developing them within the guidelines into a piece of Art - is why we come to work each day. In an ever changing industry based around technology and advertising we need to stay on top of the pack and lead our competitors. Gone are the days when ‘that will do’. We like setting benchmarks for both ourselves and our clients - and we strive to accomplish that daily.
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CASE STUDY ONE
MY FUTURE MELVILLE CAM PA I G N
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INTRODUCTION The City of Melville asked Media Engine to produce a concept for their ‘My Future Melville’ campaign that was interesting and unique. We conceptualised three different ideas for Melville to choose from. The final concept that was selected was the idea of a crystal ball giving the target audience a glimse into the future of the City of Melville. We wanted to give the visual component an almost mystical feel by making it look atmospheric. We accomplished this with clouds, which not only create feeling we were hoping to accomplish, but they also give the photo manipulation an additional layer of realism.
KEY ELEMENTS From the very beginning of the project, it was established that the concept should reflect their community/parks, retail/apartment living, infrastructure/transport and education facilities. The benefit of the crystal ball concept was that we could fit it all into one intersection with a different element on each corner. In the top corner is an apartment building with a cafe at the bottom. On the left corner is the train station and on the right corner a university. Finally, the lower bottom corner of the intersection features a park with residents playing, walking and relaxing under trees.
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SUB-BRANDS It was also required that we develop an visual cue that reflected each of the districts within the City of Melville. So the we decided to use a different colour for the background for each district as well as the overarching campaign. The colours were taken straight from the Melville style guide which has a variety of colours to choose from.
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CAS
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RIO TINTO
MINE OF THE FUTURE CAMPAIGN
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INTRODUCTION
THE CONCEPTS
Rio Tinto are one of the leading mining companies globally, with huge presence in Western Australia and throughout the world. ‘Mine of the Future’ was a campaign coined by Rio Tinto, following a market breakthrough in autonomous mining equipment. Rio Tinto were rolling out completely unmanned, autonomous haulage trucks across some of Western Australia’s largest mine sites and they needed a clever way to market a new revolution in mining.
The Mine of the Future campaign goals identified were as follows:
Rio Tinto came to Media Engine with the challenge of a national campaign to not only boast these new technologies as prominent leaders of the market, but to also to drive recruitment within these newly created roles of which appealed to a completely different target audience than what the organisation had stockpiled in their recruitment pool. We had the delicate task of putting together a campaign direction that not only promoted Rio Tinto technologies and increased remote operator applicants, but one that was also sensitive of the possible negative publicity involved with the loss of existing job positions that were now ‘obsolete’.
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Promote the technologies behind Rio Tintos new wave of autonomous haulage trucks.
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Fill the void of jobs surrounding this newly created area of expertise.
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Avoid the negativity involved in the loss of traditional manual operated rolls.
We set out with complete excitement for the project and begun brain storming different concepts and campaign angles to pursue. After narrowing down marketing concepts in relation to the above campaign goals, we presented Rio Tinto with the following concepts to convey possible campaign ideas - each with a centralised theme applicable across a variety of mediums.
CONCEPT 1: A SMART MOVE
CONCEPT 2: NEW TOYS
The ‘Smart Move’ concept becomes a bold step towards promoting Rio Tinto’s MOTF technology as being ‘Smart’ - depicting this technology as cutting edge, a world first. The concept of being ‘Smart’ applies to all parties involved - Rio Tinto, the MOTF technologies and the operators (prospective employees) that control the technology. This gives us flexibility to promote MOTF awareness, recruitment or a combination of both. The term ‘Smart’ is already conveniently coined towards high tech devices and articial intelligence, with little negative connotations remaining with the term. It also adds a human component to equipment that it now no longer requires.
The ‘New Toys’ concept is outside the box. A creative way to provoke interest in the new technologies and job vacancies, whilst promoting Rio Tinto in a light hearted manner. The ‘New Toy’ represents the new MOTF technologies and literally presents them in a shiny box - promoting the new technology and exciting futures. Advertising MOTF equipment as childrens toys, to mature aged men in industry specfic publications, breaks the trend and stands out against traditional recruitment methods. ‘Boys and their Toys’ is the logic behind the concept. In a predominantly male orientated industry, directly advertising toys to grown boys seems common sense.
The concept anchors on the continuous misplacement of MOTF equipment and technologies performing intellectual tasks or those above and beyond that is typically conceived, to make life easier in general. The thought of a 600 tonne truck doing to shopping, walking the dog, playing chess – concepts that can be deemed ridiculous, provide eye catching imagery. Coupled together with a ‘Smart’ tagline the concept becomes both intriguing and hard to forget.
The pride that exists not only in the playground, but also in the workforce towards who has the latest car, which has the most horsepower, what are the latest gadget features – the competition over the biggest and the best is still evident. This concept is recruitment focused, predominantly encouraging viewers to take control of the new toy, and their career future.
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6.3A Qualitative Criteria
Driverless Smart-Trucks? Now that’s a Smart Move. FINAL PRINT CAMPAIGN ARTWORK After careful deliberation, Rio Tinto opted for concept 1 ‘A Smart Move‘. We then went ahead and developed two print advertisements based on our campaign direction and compliance with the corporate style guide. Here are the two finished concepts that were developed using tailored photography, photomanipulation and 3d modelling. These advertisements ran in the West Australian newspaper, multiple mining magazines and various inflight publications.
Rio Tinto’s Mine of the Future programme, implements the latest technologies and processes to lead the revolution in a safer, cleaner and more efficient way to mine.
The Mine of the Future programme will introduce a fleet of new driverless trucks and remote controlled equipment that will create a vast array of career opportunities, many of which are world firsts. We are currently seeking enthusiastic professionals looking to lead exciting careers in the new age of high tech mining. Applications are now being taken for a variety of positions, to register your application visit www.mineofthefuture.com.au
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Qualitative Criteria 6.3A
Driverless Smart-Trucks? Now that’s a Smart Move. Rio Tinto’s Mine of the Future programme, implements the latest technologies and processes to lead the revolution in a safer, cleaner and more efficient way to mine.
The Mine of the Future programme will introduce a fleet of new driverless trucks and remote controlled equipment that will create a vast array of career opportunities, many of which are world firsts. We are currently seeking enthusiastic professionals looking to lead exciting careers in the new age of high tech mining. Applications are now being taken for a variety of positions, to register your application visit www.mineofthefuture.com.au
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CAMPAIGN MICROSITE After a campaign direction was chosen, discussions were had with the client as to the best media platforms to engage. Traditional print media via magazines and newspapers were selected to cover most bases, however this missed a large portion of the target audience of new remote equipment operators - who were researched as being young and technologically savy. Therefore we opted for an online solution that encapsulated this target audience. We proposed the creation of a futuristic minisite, specifically for the Mine of the Future campaign. The site was intended as a gateway between users and the Taleo jobs system for which prospectives had to apply. Standard methods of job aplications were fairly rigorous and required multiple steps before prospectives could even begin apply for the position. We built the minisite with each job position listed, linked directly to the Taleo job application, making the process quick and easy for applicants.
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The Mine of the Future campaign site uses the latest in html5, css3 and javascript languaging in its design to actively engage with the user. We use a customised effect called ‘paralax’ on the home page that moves the ‘Minority Report’ style sphere based on the position of the users mouse. With this design and functionality we are again reiterating the level of technology and boast Rio Tinto to be at the forefront of their field. The site itself is generally very simple, consisting of only 5 pages - a short ‘About‘ page, a video explaining the technologies, a basic photo gallery, and lastly a flash game.
FLASH ADVERTISING Play the
To coincide with marketing efforts that promote the minisite and the campaign, we developed a series of flash banner advertisements for use on high traffic websites. The flash advertisements needed to be highly visible, yet simple and attractive. We used the featured truck from our game and animated it so it seemlessly continued in an infinite loop. The idea was to intice users to play the truck controller game, and find out more about a career with Rio Tinto. Several of these flash advertisements were developed under different size specifications for a variety of website banner sizes.
Mine Of The Future Game
‘TRUCK CONTROLLER’ FLASH GAME The idea of developing a flash game seemed synergistic with the concept of remotely operated equipment. We developed 2d platform based game in Adobe Flash called ‘Truck Controller’ specifically for the purpose of user addiction, with a leaderboard to drive competition. iOS and Android options were considered, however these were postponed based on budget and timeframes. This game was a simple representation of the vacancies available within Rio Tinto and how fun and exciting this newly created role could be. The game features a total of eight levels each unlockable by completing the previous stage successfully. Upon the completion of all eight levels the player is given the opportunity to enter their name and be entered into the leaderboard. The top five on the leaderboard can be viewed directly from the main menu of the game, and from there the player can view the top two hundred.
PROJECT
CONCLUSION The Rio Tinto ‘Mine of the Future’ campaign ended up being a complete success. So much so, that it even acclaimed recognision from online journalists internationally. Rio Tinto filled all positions within the month and reduced the job offerings on the webpage to a generic ‘more jobs coming soon’ expression of interest. The campaign exceeded all expectations and set a high benchmark for recruitment campaigns in the future.
As a result, the game was such a simple, yet highly addictive game that even the Media Engine staff couldn’t stop playing it.
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INTRODUCTION
METALLURGY & LAB TESTING
LINE-X COATINGS
Nagrom are a Western Australian based company specialising in mineral processing, custom fabrication for the mining sector and other services. Media Engine have always had strong relationships with Nagrom and have helped the business evolve to stand up against some of the industries largest competitors. To do this Nagrom have had to step up the game with their advertising to compete in such a saturated and competitive market.
Metallurgy and laboratory testing is Nagroms bread and butter service to the mining industry. However, they found it harder and harder to compete against the larger companies with greater market share. They required an advertising method that jumped out at people - something different to the ‘hero-image and caption’ that seemed to dominate most market advertisements.
As a part of Nagroms service offerings, Linex is a product that is specifically tailored to high abrasion scenarios as an impenetrable coating. Initially used to coat their crushing and processing machines, Nagrom saw this as an opportunity to expand into a new market.
Nagrom wanted to put together a series of advertisements to firstly expand the brand awareness of their Metallurgy and Laboratory division, and secondly market a new abbrasion resistant coating that the company had recently gained exclusive rights to distribute.
We developed a series of advertisement concepts that not only explained what Nagrom actually did (which was difficult in its own right), but also did it in a clever way that gained attention to the target audience reading the specific mining publication. The following were advertisements developed for Nagroms Metallurgy and Laboratory divisions.
Not only does Linex coatings apply to the mining industry, it also has retail market applications as an alternative to plastic liners for utility vehicles. Playing on the physical properties of the substance being extremely ‘tough’ we set out to develop advertisements that applealed to both the retail market and the mining market.
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Creative mineral processing by Nagrom, the industry’s forward thinkers, since 1978. Our Approach As a leading mineral processor in Western Australia for over 30 years, we have learned in our experience that the process must adapt to the project, and not the other way around. Therefore, our team will sit down with you and determine the best way to provide a simple and effective solution tailored to your project. Unlike other companies, we do everything in-house, allowing us to provide a consistently high quality service in an efficient time frame. To simplify the process, we have organised our service capabilities into four key areas of expertise: Metallurgy, Analytical, Fabrication and Protective Coatings. For more information contact Tony Wilkinson on +61 8 9399 3934 or email to tony@nagrom.com.au | www.nagrom.com.au
THE THINKER ‘The Thinker’ by Auguste Rodin, is a famous sculpture that has been replicated and distributed around the world. In this advertisement, we have photographically manipulated ‘The Thinker’ and combined it with textures and hand drawn shapes to portray the sculpture as if it has been carved from iron ore. The idea links heavily to the tag line used - ‘Creative mineral processing’, suggesting that Nagrom dont just go about extracting and testing substances using generic, canned methods. Instead, they analytically think and adapt technologies in a case by case situation. Essentially, this way of processing gains more accurate results and the client yields better returns on their raw mineral. Nagrom’s ‘The Thinker’ was published in Mining Monthly and jumped out of the publication compared all other advertisements in the issue.
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Our results simply emerge. As Bauxite Resources’ preferred supplier of metallurgical services, Nagrom delivers creative solutions that are tailored from project to project, producing optimal results. Our Approach As a leading mineral processor in Western Australia for over 30 years, we have learned in our experience that the process must adapt to the project, and not the other way around. Therefore, our team will sit down with you and determine the best way to provide a simple and effective solution tailored to your project. Unlike other companies, we do everything in-house, allowing us to provide a consistently high quality service in an efficient time frame. To simplify the process, we have organised our service capabilities into four key areas of expertise: Metallurgy, Analytical, Fabrication and Protective Coatings. For more information contact Tony Wilkinson on +61 8 9399 3934 or email to tony@nagrom.com.au www.nagrom.com.au
From advanced metallurgical operations to custom fabricated equipment, our mission is to provide a simple and effective solution that is tailored to your project. As a leading mineral processor in Western Australia for over 30 years, we have learnt in our experience that the process must adapt to the project, and not the other way around. Therefore, we have expanded our service capabilities into four main areas of expertise: Metallurgy, Analytical, Fabrication and Protective Coatings. For more information contact Tony Wilkinson on +61 8 9399 3934 or email to tony@nagrom.com.au | www.nagrom.com.au
RESULTS EMERGE
A SIMPLE PROCESS
The ‘Results Emerge’ advert was developed to simply depict what Nagrom achieve. Extracting a aluminum can from a piece of bauxite is essentially the Nagrom process in a nutshell.
The ‘Simple Process’ concept was developed after thinking about simplicity. Mineral processing is heavily about simplicity vs yield. The simpler the process, the cheaper it is to commercialise.
This image was a photomanipulation using a blank aluminum can and a piece of bauxite sourced from an online stock library. The artwork itself was relatively quick and easy to put together which co-incides well with a simple concept.
We developed an advertisement using photomanipulation to depict a modern day miner crusting stone and extracting gold in a giant motar and pestle. ‘The process is simple at Nagrom’ works in two ways Nagrom do things the simple way; and doing business with Nagrom is simple and easy.
This advert served the purpose of explaining the Nagrom process and came in well under budget.
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PROTECT YOUR UTE FROM THE HARSHEST OF CONDITIONS.
Tough enough to change the course of history.
LINE -X PREMIUM
THE ULTIMATE PROTECTION
At LINE-X, we know your ute is much more than a vehicle to you. It can be your workhorse or your plaything. Either way, it deserves serious protection every way you use it. That’s why the name LINE-X has become synonymous with toughness. Every professionally applied LINE-X spray-on bedliner is ready for the long haul, with an ultra-durable finish that will continue to look as great as the day it was sprayed.
LINE-X Protective Coatings are designed to create an almost impenetrable barrier between valuable equipment and nature’s harshest elements, such as high humidity, salt water, extreme temperature changes and abrasion. Contact a LINE-X representative today to learn how we can protect your equipment and increase its lifespan with our extensive range of protective coatings.
Protects Bedliners from Abrasion and Impacts Applies UV Protective Shield Resists Staining from Harsh Chemicals Prevents Leaks, Rust and Corrosion No Cracking, Bubbling or Peeling Environmentally Friendly – VOC Free
Call +61 8 9399 3934 or email linex@nagrom.com.au. www.nagrom.com.au/linex
Proudly brought to you by Nagrom.
LINE-X AUSTRALIA 49 Owen Road, Kelmscott WA PO Box 66, Kelmscott WA 6111
Phone: +61 (0)8 9399 3934 Email: linex@nagrom.com.au www.nagrom.com.au/linex
WHAT IF THE TITANIC WAS LINE-X COATED?
TOUGH ENOUGH FOR ANY ENVIRONMENT
If the Titanic was coated in Linex, maybe the outcome would be different.
The applications of Linex coatings are somewhat endless. However it is often hard to target a certain demographic with generic advertisements such as ‘If the Titanic had Linex’. We developed this advertisement specifically with ute lovers in mind.
This is the synopsis of the advertisement created for Nagrom: Linex, accompanied by the heading ‘Changing the course of history‘. The artwork was created using a 3d model of the Titanic, rendered to a specific camera angle, textured and lit. It was then taken into photoshop for manipulation purposes - adding the water and the iceberg. The finished product was something totally unique, almost cinema in style and appearance - intended to catch the eyes of all readers with a provokative punch line.
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Brought to you by
An image of a modern ute tray coated with Linex, driving through a valley of volcanos and flowing lava appeals directly to men with utes. This photomanipulation was formed using an image of the vehicle and an array of flowing lava and volcano images. This advertisement will be published in Perth Street Car magazine and will be used in in different size formats online via social media.
CASE STUDY CONCLUSION Nagroms advertising efforts all consistently use clever photomanipulations that are adjustable for print or online formats to entice users to find out more about their products or services. Our high level of conceptual ideas that are both intellegent yet achievable within the allocated budget, set a benchmark for the rest of the market to persue.
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CASE STUDY FOUR
N I C O S H E A LT H P LU S
At the end of 2013, Kinetic Health announced that it was rebranding under the Sonic Healthcare family of companies, adopting its iconic helix logo graphic, brand name and colour scheme. Media Engine’s task was to develop the style guide along with new collateral material for “Sonic HealthPlus”, Kinetic Health’s new identity. From the moment that our team at Media Engine was given the project, Sonic HealthPlus’ parent company Sonic Healthcare provided us with their corporate style guide and requested that Sonic HealthPlus’ own style guide and material follow similar guidelines.
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Key elements that we were required to use included: colour palette, fonts, red keyline, duotone and half-duotone images, and Sonic Healthcare’s helix logo and brand elements. This created a tough challenge for us, as we felt that the Sonic Healthcare brand felt a bit dated. So we set ourselves the goal of taking an older brand and adapting it to modern standards, while maintaining and not conflicting with their core style guide. We accomplished this by introducing cleaner layouts, smart typography, unique printing options and the use of iconographics to identify services offered by Sonic HealthPlus. We also felt that the secondary colour palette wasn’t being used to its full potential, so we decided to introduce these colours into promotional material.
More recently, we have made a big push for presenting typically mundane medical information as fun and interesting infographics. However, the infographics still make use of Sonic HealthPlus’ core elements such as fonts and colours, while introducing some additional fonts and a range of vector graphics to create something that is appealling and interesting. To demonstrate the scope of material that we have had to maintain a consistent style throughout, we have listed the range of items that we have worked on for Sonic HealthPlus. We have also provided several examples of items that follow the style guide, while remaining visually interesting.
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Business Cards Appointment Cards A4 Letterheads A5 Note Pads DL With Compliments Slips Presentation Folder DL Envelopes C5 Envelopes C4 Envelopes A5 Key Services Brochure (12pp) A5 Foldout Clinical Services Brochure A5 Foldout Site Services Brochure A5 Foldout Specialised Services Unit Brochure Custom Pack Envelope w/UV Varnish A5 Clinic Welcome Flyers A4 Trifold Clinic Brochures A4 Clinic Locations Brochure (8pp) A4 Customer Service Charter Brochure (4pp) DL Accounts FAQ Flyer DL Countdown Flip Calendar A4 Customer Feedback Form A4 After Hours Flyer
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A4 Mobile Phone Flyer A4 Photo ID Flyer A4 Fee Structure Information Flyer A2 / A3 Vaccinations Poster A2 / A3 Skin Cancer Poster A2 / A3 Occupational Health Poster A2 / A3 General Practice Poster A2 / A3 Onsite Services Poster A2 / A3 Men’s Health “Man-Up” Poster A2 / A3 Health and Wellness Programs Poster A2 / A3 Sleep Apnea Poster A2 / A3 Lifestyle Management Poster A2 / A3 Flu Campaign Poster A2 / A3 Training and Education Poster A2 / A3 Customer Service Charter Poster Pocket Office Stretch Card Pocket Onsite Stretch Card A3 Office Stretch Poster A3 Onsite Stretch Poster A4 Trifold Office Ergonomics Brochure Custom Specialised Services Invitation A5 Clinic Opening Flyers
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A4 National Locations Map A4 Corporate ‘Steering Wheel’ Fact Sheet A4 Corporate ‘Blueprint’ Fact Sheet A4 Quarterly Internal Newsletter (12pp) A4 Flu Fact Sheet A3 Flu Infographics Poster A2 “Protect Your Site” Poster Newspaper Advertisements Magazine Advertisements A4 Alliance Clinics Reference Sheet A3 Clinical Services Overview Poster A3 Site Services Overview Poster A3 Specialised Services Unit Overview Poster Executive Health Evaluations Bronze Card Executive Health Evaluations Silver Card A4 Injured at Work Flyer DL Health Surveillance Invitation New Client Setup Reports A2 / A3 Closing the Gap Poster A4 Client Setup Forms A4 Health and Wellness Flyer
DIGITAL
SIGNAGE
PROMOTIONAL:
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Main Website LMS Template Design Email Signatures Email Signature Promotions Email Campaign Template Email Invite Templates Generic Powerpoint Template Generic Word Template Proposal Template Microsoft Word Style Set Master Pricelist Seek Template Doctors’ CV Template Digital Mudmaps of Clinic Locations Flash - Diary Direct Demonstration Flash - Diary Direct User Guide
Clinic Signage Generic Pullup Banners Clinic Pullup Banners Key Services Pullup Banners Generic Vehicle Signage Table Throw Sheet
CLOTHING »» »» »» »»
Name Badges Formal Uniform Exercise Uniform Onsite Uniform
USB Sticks Hand Sanitisers Promotional Tissue Packs Promotional Caps Promotional Pens
BRANDING »» Logo Design and Development »» Style Guide Development »» Service Icon Set
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EXAMPLE CAMPAIGN Every month Sonic HealthPlus runs a new health campaign. Our team at Media Engine produces the campaign artwork, which ranges from flyers to fact sheets to web pages. The examples shown to the right are for their Men’s Health ‘Movember’ campaign. As demonstrated, the examples show what would normally be a rather standard information and presents it in a way that is interesting, while still using brand colours, fonts and elements. As the campaign was quite important, we were given the flexibility to use full colour images rather than duotone or half-duotone images. This allowed us to create a campaign that is vibrant and eye catching.
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HEALTH HUB
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CA S E S T U DY F I V E
CITY OF ROCKINGHAM In 2012, Media Engine was successfully awarded the tender for the Provision of Graphic Design and Print Services (T12/13-17). We have been providing the City of Rockingham our services ever since and have just been awarded another three year tender. Prior to the tender, the City of Rockingham produced a style guide that we assessed to be riddled with contradictions and unnecessary restrictions. In 2012, we were given the opportunity to recreate the City of Rockingham’s corporate style after they expressed concerns from officers that the style guide was too restrictive and that everything produced looked the same. We set out to create a style guide to be more accommodating to different divisions and more loosely governed to allow more attractive artworks to be produced, while being true to the overall corporate brand. We believe a style guide should not govern how the artwork should look, more so it should be a set of rules and principals to abide to. We have included a selection of works displaying the variety of work that we have produced for the City of Rockingham.
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City of Rockingham Style Guide 2011 Developed by Key2Design.
City of Rockingham Style Guide 2012–2015 Re-developed by Media Engine
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CI
TY OF
MELVILLE
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In 2013, Media Engine was awarded a position on the City of Melville’s panel for graphic design services. Since then we have produced a variety of material for campaigns, maps, brochures, flyers, newspaper adverts, posters, annual reports and the quarterly newsletter ‘Mosaic’.
As the City of Melville has a style guide, like most councils, their collateral requires attention to consistency. This ranges from their logo bar that appears on everything, fonts, angled shapes and a colour palette that is actually quite diverse.
Our aptitude for attention to brand guidelines has made Media Engine a regular choice on the design panel for corporate related design. This has led us to being awarded a position on the panel two tenders in a row.
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NEWSLETTER ‘MOSAIC‘ Media Engine provides graphic design and layout services for the City of Melville’s quarterly newsletter ‘Mosaic’.
Each issue must feel new, yet adhere to the established layout style that residents recognise as the Mosaic newsletter.
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CASE STUDY SEVEN
BE PART
OF THE STORY C A M P A I G N The ‘Be Part of the Story’ campaign is a large project for the City of Fremantle, that required a high quality product within a certain budget and timeframe. The project’s two key components is its brand and website. The final brand is literally hand crafted resulting in a high quality and recognisable identity. The website features some very advanced components that have been built up from scratch and/or adapted to meet the requirements of the website. Overall, the brand and website are both amazing pieces that we are proud to include in our portfolio of work.
By separating each component individually we were able to determine the time and budget required for each item. This gave us good estimates that allowed us to establish the budget and timeframe. The website was also split into three phases, which allowed both us and the City aim for certain goals by certain timeframes, as well as launch the website and new features progressively. This not only sets check points in the project, it also the City to make use of the features that are available rather than having to wait.
C L I E N T: C I T Y O F F R E M A N T L E
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PUBLICATION ADVERTISEMENTS Advertisements were produced and placed in local publications to help raise awareness and also list several of the festivals/events being held within Fremantle.
CINEADS A short CineAds advertisment was produced by our team at Media Engine for the City of Fremantle. The objective was to keep it short, clean and informative.
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DIGITAL ADVERTISING As part of the campaign, several online adverts were produced to appear on a number of different websites. These included static jpg adverts, as well as animated flash banners. (See above and left)
Like us for your chance to win
FACEBOOK COMPETITION A competition was produced for Facebook, which consisted of a series of wall posts, a fangate page and Facebook header. The objective of this competition was to get a lot of Facebook Likes, increasing the number followers on the campaign’s social media pages. This ultimately leads to more people visiting the website. (See below and right)
WIN a $2,000 Fremantle experience and be part of the story…
WIN a $2,000 Fremantle experience and be part of the story…
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WIN a
Fremantle experience
WIN a
Fremantle experience
WIN a
worth over
WIN a
worth over
$1500
$1500
Fremantle experience
worth over
$1500
Fremantle experience
worth over
$1500
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CASE STUDY EIGHT
ANNUAL REPORT DESIGN & PRINT
After a successful award winning annual report, the City of Rockingham decided to reduce the budget for the following annual report. This was invaluable for us as it allowed us to look into other alternatives to developing an annual report that was worth of its predecessor. Taking advantage of the City’s smaller print run, we decided that we could save money on fancy print features and put the money into the design budget so that we could produce high quality photo manipulations (See the following spread for examples).
As with all annual reports, a time constraint was assigned to the project prior to the commencement. So we had to factor in the extra time that had been assigned in the photo manipulations. To offset this, we had one designer work solely on the photo manipulations and another designer work on the layout. This allowed us to optimise the work flow. The final result is a professional and high quality annual report that was produced on time and in budget, while matching the quality of the previous year’s more expensive annual report.
C L I E N T: C I T Y O F R O C K I N G H A M
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CASE STUDY NINE
LEEUWIN CONCERT EVENT
Each year Leeuwin stages a series of spectacular alfresco concerts in the picturesque grounds of the Estate as part of the Winery’s ongoing association and sponsorship of the Arts. Featuring the likes of such greats as Ray Charles, Tom Jones, Carole King and Sting, Leeuwin Concert Events become some of the most enjoyable experience in Western Australia’s South-West. Each year, BP formulate a special weekend package to reward and thank up to 50 key clients and guests, which requires some out of the box creative thinking.
The over all result produced only 50 invitation packages in total, however each package depicted exactly what the weekend down south represents - a relaxing country weekend. These invitation packages came in within the project budget because of the amount of additional extras performed by hand. Whilst hand performed print processes dont always give us uniformity across the job, the individuality and concept style of project allowed us to do so with amazing results. Included are several images of the finished product.
Based on the limited number of guests this project becomes one that needs to be budget concious, yet as impressive as possible, and of course within the allocated timeframe - minimum of 3 weeks before the event. The suite of collateral required includes a Formal Invitation, an Itenerary / Programme for the weekend, and a Welcome Card. The Invitation and Itenerary were to be posted to the recipient, whilst the welcome card was to be attached to a fruit hamper on arrival. Media Engine came up with a rustic and traditional design concept, clean in style yet heavy with texture. We decided to put together a traditional portrait DL for the invitation, with a round-cornered, square-shaped, 8pp, Z-folded itenerary with additianal oversized front and rear covers to encase the internals. The Welcome card was also square with rounded corners to compliment the itenerary. All material was printed digitally upon Cyclus Offset 100% Recycled stock to give maximum texture to the design - with an environmental bonus. To save both time and money, we had everything printed at once laying multiple artworks upon a larger A3 sheet to minimise printing requirements. We then hand cut each itinerary to size, and hand-glued the front and rear sections. We then purchased a relatively cheap straw based twine and hand wrapped each itenerary, which resulted in a rustic way to holding the 8pp Z-fold together - without it unneccesarily expanding.
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INTRODUCTION
C
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EN DY T
The City of Armadale does not currently have a tender in place for the provision of graphic design or print services, yet have used Media Engine’s services consistently over the last 4 years. We have designed a suite of collateral for all different types of occasions, for different departmental bodies within the organisation, all with different target audiences and desired results. Whilst the City of Armadale does have a corporate style guide, they aren’t as strict with imposing this style on their promotional material. Instead, they prefer to have a loose design approach that gives variety in their promotional material that is tailored to reaching their specific target audience. Included is a selection of material developed for the very different departments within the City of Armadale, together with a synopsis of the event, objective and target audience.
DOGS DAY OUT
A R MADAL E
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The Dogs Day Out was an family orientated event centred around the family’s beloved pet dog. Targetted towards all ages of dog-lovers the promotional material produced need to be fun and colourful. We came up with a concept that combined 3d and 2d elements together to form a simple and effective stage for our poster. It combined ‘cute’ images of beloved friends, with bright and viabrant colours from the City of Armadale logo. The design is reminicent of a childrens picture book and draws on inner childhood excitement.
Qualitative Criteria 6.3C
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SATURDAY NIGHT LIVE Saturday Night Live was an event designed for youths aged 11-18 years of age and needed to promote physical activities in the community. With a free circus and basketball skills, we developed artwork with a traditional circus theme with a new aged modern grungey twist. We combined the used of photographs, with hand drawn vector elements to produce a dream-like, surrealist landscape to the artwork.
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EARLY CHURCHES BOOKLET The Early Churches booklet was a community project developed by the City of Armadale to document the early churches in the area and their historic relationship with the City. It was to appeal to an older generation that could reminisce on the memories they once possibly had, and to a younger generation that can use the publication as a historic document giving them a vision into the past. Media Engine designed the document with retro styling to compliment the assortment of dated black and white images. An old styled picture gallery concept was used throughout the booklet to give the publication a timeless design. Featuring a strong assortment of textures and warm rustic colours the publication has compliments the content in its strong depiction of community history.
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CASE STUDY ELEVEN
ENDENT P E D IN PRACTITIONERS NETWORK
IPN WEBSITE IPN are the one of Australia’s largest independent medical centre operators, with more than 200 clinics Australia wide and servicing almost 10,000,000 patient consultants each year. In addition to the medical clinic networks, IPN also owns several other medical based entities aimed at different niche areas within the medical space. Media Engine have produced promotional material for a number of different stakeholders within IPN’s companies to achieve the best outcome to each target audience.
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IPN WEBSITE
SONIC HEALTHPLUS WEBSITE
The IPN website was recently redeveloped in order to stay current with modern web trends. Despite the redevelopment, the website’s key demographic still remains the same - doctors, surgeons, medical administrators, as well as the general public. Therefore, the new website shares the same principals and objectives as the previous website, which is to attract new industry professionals and maintain brand awareness.
Sonic HealthPlus is another one of IPN’s subsidiaries. However, their target market differ from IPN. Where IPN’s demographic is doctors and general public, Sonic HealthPlus’ target group is corporate, industry and travel patients. Hence, their website is made to be more corporate rather than clinical. This is achieved with the emphasis on the dark blues, greys and images of executives and the industrial workers.
http://www.ipn.com.au
http://www.sonichealthplus.com.au/
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AUSTRALIAN SKIN CANCER CLINIC WEBSITE Another entity of IPN is Australian Skin Cancer Clinics (ASCC), which utilise specialised clinics within the IPN network to carry out skin cancer screenings. The target audience for ASCC consists of a broad range of individuals across multiple demographics: the elderly, people with suspicious pigmentation, young people with skin cancer heritage, etc. The most common denominator of their target audience was locale, i.e. the Australian sun. This target audience is not necessarily those that have cancer, but quite the opposite, to reassure and reconfirm those that do not. Our team at Media Engine had the pleasure of developing the brand, style guide and website for ASCC. We opted to produce a colourful and vibrant business image, capturing the beauty of the Australian sun and the lifestyle that comes with it, which delivers a positive spin on a typically negative topic. Thee website follows similar suit: bright, vibrant and fun, depicting a beach environment and a happy family. The underlying tone throughout the brand is happiness and piece of mind - which is typically the outcome from a negative skin cancer screen
CONCLUSION Throughout all of IPN’s subsidiary organisations and even within their own, we have collaborated with relevant stakeholders in each organisation to target niche markets and differeing target audiences within the overall medical space. At Media Engine, we acknowledge the sheer importance of accurate and targetted marketing techniques to achieve results - without it, it’s mere guess work.
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CAS E S T U DY T W E LV E
BE PART OF THE STORY WEBSITE DESIGN & DEVELOPMENT As a part of the ‘Be Part of the Story’ campaign. The City of Fremantle launched a new consumer website for the purpose of articulating Fremantle as a brand, promoting different audiences to visit Fremantle, and to behave as an advanced marketing tool for businesses to promote their goods and services. We had the honour of developing this consumer website from scratch - from the development of a unique look and feel, to some of the advanced funtionality it provides. Most importantly, the website is WCAG 2.0 compliant. This case study will outline the various aspects of the project and will highlight the stages and process of development.
www.fremantlestory.com.au
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SCOPING AND TIMELINES AND DEADLINE CONSTRAINTS The Fremantle Story website was required to be build in a very short time frame and therefore the planning stages of the project was of paramount importance. The project was scoped to the fullest potential at an early stage where certain aspects of the project were identified to be unachievable within the timeframe allocated. After discussion with the client, all website components were collated and a hierarchy of importance was formed, which was then separated into stages. These stages allowed the rapid development of the website into a minimum viable product, which was then launched. The more advanced functionality was then built and implemented in later stages. By scoping the project well, and allocating individual components timeframes, we managed to identify areas of possible downfall and avoided them.
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WCAG2 COMPLIANCE
DESIGN AND TECHNOLOGY
A major design and functionality component of the Fremantle Story website was to meet local government guidelines of WCAG 2.0 compliance. This included adequate menu systems for navigation purposes, text-tobackground contrast ratios, minimum font size specifications, adequate html mark up and more. This allows users with disabilities or those who are somewhat impaired, the ability to fully access to all website information clearly and easily. Generally speaking this standard (WCAG2.0A) is good practice and is most often carried with all websites developed. However, the more strict compliance (AA and furthermore AAA), whilst more difficult to attain, are strived for where circumstances permit.
Unlike similar websites of other Cities, the Fremantle Story website design implemented latest trends that have only now started to be seen as in vogue. The majority of the website content was identified early in the process, as perfect subject matter to present visually in a ‘Masonry Layout’. This layout is essentially an infinitely scrolling list of items that individually form ‘bricks’ of content. This layout is synonymous with a users addiction to scroll down, both on a desktop machine and especially on mobile devices - and has become a proven UX design element that creates addictive user behaviour and therefore prolongs user session time. We designed the Fremantle Story website with this notion in mind, making the base design style reminiscent of popular websites such as Pintrest, Enjoygram, Instagram, etc. Being the agency responsible for the ‘Be Part of the Story’ brand development, we knew exactly how the design would work in the masonry format, and harmoniously with the functionality planned.
MOBILE RESPONSIVE DESIGN The growing number of mobile devices and the capacity to deliver users with a seamless experience, draws less desire or need for a desktop machine and therefore directly correlates to the rapidly growing number of users browsing the internet from a mobile device. With the Fremantle Story website being so heavily consumer driven and targeted, the need for a mobile responsive website (which performs seamlessly irrespective of device brand or size) was an absolute necessity. From the initial design, and technology implementation (masonry layout) we have been thinking about how site elements would behave and perform on mobile devices. A continuous Desktop, Tablet, Mobile (or 3,2,1) design process leads to a website design that in comprehensively supportive of mobile technologies from the onset - not as an afterthought. The way modules move, their priorities in terms of what is displayed first, how the menu system works and behaviour of ‘swipes and taps’ instead of ‘clicks and drags’ is all planned and executed to deliver a high level user experience across all devices desktop, tablet and mobile. The methodology of this design process is now a core stage of our web development process, as we acknowledge the future of web is irrespective of device - and that future is already here.
THE CMS, ADVANCED FEATURES AND CUSTOM PROGRAMMING The Fremantle Story website is built using a free open-source content management system called Joomla to perform the essential site requirements. This CMS uses PHP, mySQL, HTML5, CSS3 and Javascript and best of all, is Open Source (falling under the GNU license) to allow custom development and use in any situation. The Fremantle Story website has undergone a huge amount of customisation with several advanced features including: Custom article-to-newsletter functionality, Advanced user listing management, Multiple category support for listings, just to name a few. Embracing open source software solutions allows our clients websites to evolve at the same pace as the community and technologies that lead the CMS systems themselves.
CONCLUSION The ‘Be Part of the Story’ campaign website, Fremantle Story, has been one of our most successful and proud endeavours to date. The staged development and roll out allowed the site to first begin as a functional, yet linear platform - where users would need to apply to the client to be listed on the website, to then evolve to an advanced community managed tool where users can list and manage their own items and much more. The production of this website has proven that our web development methods, capabilities and experience to undertake a large scale, diverse project is not only perfectly suited to this project type, but is somewhat future-proofed in the fact that further development is still occuring for more and more features, almost a year after initial development.
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KI GROUP WEBSITE
MRS WEBSITE
KI Group is a recruitment and OHS training organisation and they required us to create a website that was cutting edge, responsive, functional and practical. As a result, not only is the website unique and quite funky, it is also WCAG 2.0 Level A compliant. We also went with slightly larger font sizes as well as we felt their was room to do so with this website.
The website that we designed for Maintenance Ready Solutions is also WCAG 2.0 Level A compliant. We felt this was necessary for MRS as they deal solely with the mining and energy industry where a lot of their clients will older men and women. Our primary concern here was ensuring a nice contrast ratio for the text so it is always legible. However, the website also successfully passes all Level A tests from non-text alternative texts to obvious and convenient navigation.
http://www.kigroup.com.au/
http://www.maintenancereadysolutions.com.au/
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KOORLINY WEBSITE
ABODE CONSTRUCTION WEBSITE
The Koorliny website is a funky and visually aesthetic website that is meant to attract all kinds of people. As they anticipated a lot of traffic to be from senior members of the community we felt it was important to at least make it WCAG 2.0 Level A compliant.
While the Abode Construction website isn’t WCAG 2.0 compliant, we felt it raised another important issue that could benefit the City of Fremantle. That is the development of a website that is easily viewed on mobile devices as it is on web browsers. The Abode Construction website is responsive meaning that it intuitively resizes according to the pixel width it is being viewed at. This means that it can be viewed on smaller devices without the user having to zoom in on the content because it is too small. We highly recommend considering a responsive layout when developing the City’s website.
As with all websites that we aim to make WCAG 2.0 compliant, this website was checked with HiSoftware’s Cynthia Says™ online software. http://www.koorliny.com.au/
http://www.abodeconstruction.com.au/
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