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ISSN 1447 4611
S TATE EDITION Vol 46 No 1557 SERVING VICTORIA SINCE 1969
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PHOTO: IKON IMAGES
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Mark Richardson ♼ Straight from the heart
E-Mail: mark@localmedia.com.au
Awareness that will set you free â– Behind every event, concert, theatre show, publication or broadcast on television or radio, there is always a dedicated team of professionals bringing everything to life for our entertainment value. When we start researching and asking questions about their history in terms of conception, it's not long until we discover there are usually one or two creators or perhaps even an 'ideas person' behind their success. There is little doubt that many creative and talented professionals have a filing cabinet full of ideas that have gone nowhere or waiting to leap from the backburner to once again bask in the light of day, to be reconsidered, reworked or perhaps with 'now' being the 'right' timing and will soon shine as the next 'big thing' that everyone's been waiting for. On my travels around Melbourne, I met Dave Smith, a small business owner who in the bigger picture of his life, has more than an idea brewing; and if sliced bread hadn't acquired 'the best thing since ...' phrase, according to Dave's passion, he is already raising a toast to celebrate his success of helping others by simply providing a vehicle of 'keeping the bastards honest.' Although in reality, Dave's masterpiece is still in its formative stages of start-up and pre-publication, I strongly believe in the notion that if you put something out there in the universe, then it's out there and when the stars align, dreams can come true. J ust think of the initial reaction in the board meeting when a consumer product development manager suggested the idea, "Why don't we put raisins in the bread?" Over a coffee in a bakery in Ferntree Gully in the south eastern suburb of Melbourne, I met with Dave and thought it would be an interesting concept to report on the journey from one man's idea for publishing a magazine and then developing a TV Show to ultimately set us all free. At the heart of it, what is your Unbiased Facts concept all about? Well Mark, two things, "Change" and "Growing Older"- having access to unbiased information to gain the best results is essential. We all want a simple enjoyable life, and the best way to achieve this is by being aware, and having access to reliable facts quickly and easily. It seems The Unbiased Facts will advise your audience, providing
Unbiased Porch Thoughts
them with information to navigate issues that concern them or their family. Do you consider this to be an advisory service? An awareness service - YES! We will not be giving advice - in fact, we will direct people to where to find qualified professionals and supply key questions to ask. However, our articles will make people aware in a very specific way. We will be following an old style of journalism - 'Tough.' It's purely reporting the facts from the original source, without opinion or hard-to-understand language. Where did the concept of The Unbiased Facts begin? Several years ago, a thought developed after more than a decade of working in legal publishing, assisting professionals and decision-makers to be aware of the relevant laws, regulations, and how to comply. I thought 'there should be a publication for the average Australian to make them aware of important changes, based on information from the original source. With so much information online, what has generated the need for The Unbiased Facts; and why do you believe your magazine will be so important? Everyone is swamped daily with information: not just online, but TV, print, friends and family. Who has the time to sift through it, or the knowledge understand most of it? Often we are left wondering how much of it is correct, or whom is it meant to benefit? Most people's first source is Google. What they find is not necessarily authoritative, and often full of opinion, or trying to sell you something. We are here to report, in plain English, the information people need, without opinion. As people move through the various stages of life, The Unbiased Facts will keep them upto-date, with strategic information to navigate new challenges. What do you believe this publi-
cation will deliver information people are unable to obtain themselves? It's aimed at anyone looking for 'peace of mind', or who is looking for reliable information. How often do we say to ourselves, 'Just tell me the basic facts on this issue' to help in planning or assessing what will affect how we wish to live our dayto-day life? Our ability to quickly get the facts from the original source is what will deliver to our readers. I'll be honest with you Dave, I'm not sure I understand the selling point here. In simple terms, what are you actually going to offer to make life easier for your readers that other publications don't? A solid starting point is to be the CEO in their own lives. So many times we are forced into a box where others benefit! We follow the 'Keep It Simple Stupid' (KISS) principle, and will present facts in simple way on every topic we cover. For example; What kind of information do you want to know? Why do you need to know it? Who are the qualified specialists to provide the correct information? Where do we find these specialists; and how can you contact them? Where do you plan to get qualified or 'unbiased' information from? Our network of original information sources within government and industry authorities will allow us to access accurate and up-to-date information, and we'll communicate it in a clear report with integrity. We also seek to foster awareness between the generations, who often seek advice and share information as an informal two-way 'education' about life issues. What are some examples of broad topics The Unbiased Facts will cover? We'll start out by asking questions of hundreds of everyday people, and receiving notifications from government departments and industry bodies, most will fall into a range of general categories such as finance, health, aged-care, fitness, disability, lifestyle and technology and common law rights. What support will you have from industry organisations or investors for your concept? We're currently in the process of confirming our partners in this venture. Everybody with whom I've spoken, from government departments
â—? Dave Smith to the everyday Australians I meet ing this from a conception stage, on the street, agree this is a fantastic when do you think we will have a idea and is sorely needed, - often copy of The Unbiased Facts magaasking, "Why hasn't someone done zine in our hands? As the magazine develops there this before?" Sometimes this type of informa- will be more than enough issues to tion can be considered a bit 'dry'. cheer pick for a program and will How will your writers make the be interactive with the viewers. I already have a team of writers cre'Facts' more interesting? The Unbiased Facts will offer a ating the content for the first Issue pathway for solutions' to 'everyday of the magazine. Now you are reporting on this problems' - never pessimistic or boring, especially in our lifestyle sec- Mark, I will have to finish our tion. Although our reporting will be website and go live at done factually and respectfully, our www.theunbiasedfacts.com.au. It range of topics and style of writing won't be long. What is your Porch Thought for with its light-hearted approach will the day? appeal to most age groups. The Unbiased Facts will set you I understand your ultimate goal is to also produce a TV series, but free. - Mark Richardson in the same fashion as me report-
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Observer
MARKETING FEATURE
Ad Lib
Briamar Press: 47 year heritage, Briamar 42-year heritage, modern modern outlook outlook ● An occasional series where Melbourne Observer Editor Ash Long meets advertisers. ■ Brian and Marlene Crowl founded Briamar Press in 1967 with modest beginnings in their Box Hill North garage and steadily progressed to purchase a Bulleen shopfront in 1972. The Bulleen premises were periodically extended and were suitable for another 17 years until a much larger factory became necessary. In 1989, a new factory was purchased which included a comprehensive fit out and the big move to our present location. Since 1967, huge transitions in printing applications have taken place and Briamar Press has invested in new machinery and techniques over the years. Briamar Press continues to be successful with three sons, Steven, Robert and Stuart and a team of dedicated staff. Their constant goal is to provide their customers with superior quality products at affordable prices together with the highest levels of customer service, satisfaction and a genuine appreciation of your custom. The Briamar team
● Briamar Press employs the latest technology
FACT FILE ● Brian and Marlene Crowl, founders of Briamar Press works hard to maintain cesses many jobs that catalogues, self adhereturn business and other printers are un- sive labels, fridge many of their clients able or not prepared to magnets, presentation folders, binders, forme have been with them undertake. These include foil cutting, foil stamping, for 15, 20 and even to stamping, embossing, embossing, raised 30 years. Their wide range of forme cutting, raised printing, special mix products and services print, special mix pms colour inks, metallic have been selected to and metallic inks and inks, school magazines, cafe menus and offer customers a one- specialty stocks. Products include stationery. stop print, graphic deBriamar Press will sign and point of sale business cards, swing tickets, takeaway design, rebrand or solution. Briamar Press has pizza menus, drink freshen images to proa wide range of prod- coasters, carbonless vide existing and proucts available ffrom docket books, letter- spective clients with a business cards to heads, brochures, more pleasing visual multi-page catalogues, single page flyers, presentation. The company ofsignage and promo- header cards, packagtional material. ing, annual reports, fers a full range of viBriamar pro- multi-page booklets, sual services and by
Briamar Press Address: 27-29 Clements A Avve , Bundoora, Vic 3083. Phone: 9467 2055 City Sales: 9663 3118 Fax: 9467 5764 Web: w w w.briamarpr es s. .briamarpres ess. s.cc om.au E-Mail: info@briamarpress.com.au utilising their professional skills; they will create basic concept through to finished product with a minimum of fuss and frustration. They provide a full graphic design ser-
vice: tehy know best how to create, design and prepare the electronic image for its transformation to the printed sheet. A photographic service is also available which can save
MEET THE BOYS FROM BRIAMAR PRESS
● Steven Crowl ■ Steven Crowl has some 32 years at Briamar Press with extensive experience in pre-press, letterpress and offset printing. Highly competent in customer service, management, sales and estimating, Steven is an ‘outside the square thinker’ who suggests and offers clients alternative strategies when warranted.
● Robert Crowl ■ Robert Crowl has 15 years experience at Briamar Press with extensive experience in prepress, colour work and general overall techniques. Often the face of Briamar Press, Robert loves to visit clients and excels in customer service with a positive and cheerful disposition.
● Stuart Crowl ■ With 22 years at Briamar Press, Stuart Crowl has extensive experience in both letterpress and offset press operations. Stuart is the youngest of the Crowl brothers and has printers’ ink running through his veins. He continues the fine Briamar Press family tradition of service and quality.
● Briamar has a 42-year heritage Briamar Press will hundreds or perhaps print any size docket thousands of dollars. Briamar’s ser- book in duplicate, tripvices are competitive licate, quadruplicate and theirgraphic de- or more on carbonless sign hourly rate is only paper, sequentially $115 + GST per hour. numbered and perfoCall them for new rated. Briamar Press delogos, freshening of existing logos, busi- livers online printing ness rebranding, bro- convenience comchures, flyers, corpo- bined with quality, derate stationery, adver- pendability and fast tising, postcards, pho- printing turnaround tography, point of sale, times at affordable packaging, business prices with free shipforms, labels, pull up ping. Briamar has an banners, display material, newsletters, bro- online ordering serchures are some of the vice at its website. You can request a items on offer. Many tradies and sample pack of their small businesses most popular products, don’t want fancy, cor- including; business porate or flowery print- cards, marketing ing. A functional busi- cards, magnetic calness card, some vari- endars, brochures and ous docket books and much more. Fill out the a few other items will form at the website to request your pack. do just fine.