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MOVING ON...
DOING BETTER Christopher Vassallo Cesareo is an accomplished business leader who has served as Managing Director of Domestica Ltd since 1993. He graduated with a degree in Marketing and Psychology from Boston University. He has been a Council member of The Malta Chamber since 2013 and was appointed Deputy President in April 2021. He is also currently Chairperson of JA Malta. BY CORYSE B ORG
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he global pandemic has shaped and changed all aspects of our lives, including our spending habits. With restrictions being lifted and people getting used to living in the ‘new normal’, there is a positivity in the air which perhaps we did not feel a year or two ago. But, according to Domestica Managing Director Christopher Vassallo Cesareo, this does not mean that we can rest on our laurels. “Anyone thinking that we can go back to the way things were before the arrival of COVID-19 into the world, is very mistaken. However, seeing things from a positive perspective, we have discovered how resilient we are. Humankind bounces back from adversity. Far from giving up, we – as business owners and consumers – have found ways to deal with the pandemic and move on, rather than remain stagnant,” he says. According to many surveys, one thing that has changed is that consumers now place more value on quality. “Now more than ever, quality – of time, product and experience – has become an essential factor in choosing what to purchase,” he states, “Customers do not want to waste time. Efficiency is expected – even demanded - from businesses if they are to receive repeat custom. Digital has become the norm. Companies who are not online will suffer and are currently suffering. Consumers want to be able to seamlessly move back and forth from the physical to the digital channel of a company. Business owners must realise that it is essential that they invest in the technologies that will make them a part of their consumers’ lives.”
