Prepared for: Mind You Dr. Luisa Cell (310
August 13, 2022
Prepared by: Evelyn G
(818) 881
As a result of all PR efforts, MIPR secured a total of 11 media hits via English and Spanish news sources including two hits on Univision 34 Los Ángeles, the country's largest Spanish speaking TV station
Media Image Public Relations (MIPR) was retained as a communications consultant by Dr. Luisa Blanco, professor of economics at Pepperdine University's School of Public Policy from April July 2022. During this period, MIPR provided public relations services aimed at raising visibility for the Mind Your Money (MYM) program within the Los Angeles media market
MIPR also assisted the MYM team to create photo and video assets for media dissemination by identifying and securing a photographer and videographer The MIPR team coordinated interviews with MYM spokespeople, partners and participants with the photographer, videographer and media
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MIPR’s efforts included promotion of a Robert Wood Johnson Foundation Mobile Financial Wellness study and MYM mobile phone program aimed at improving money management skills and reducing financial stress among low to moderate income Spanish speaking families in Los Angeles. To this effect, MIPR assessed client needs, researched the project, and developed key messaging and written content for press releases and advisories. These materials were subsequently disseminated and pitched to regional mainstream and local print, electronic, and online news media, including business journals
Media Results: ● TV 1 ● Print 3 ● Online 7 TOTAL 11 = Estimated Total Value $12,000
Materials Developed ● Press releases 2 ● Advisory 1 Total 3 Press Placed Outlet Estimated Value ● UNIVISION34 TV and online, Spanish, afternoon primetime, May 18, $2,500 ● UNIVISION34 TV and online, Spanish, evening primetime, May 18, $4,500 ● Telemundo52 (missed opportunity) for morning show ● Value of $3,500 $3,500 ● Patch.com $250 ● Agencia EFE, Online news wire, Spanish, May 3 $250 ● La ConexiónUSA, Online, May 3 $250 ● Progress Hispano News, Online, May 3 $250 ● Insurgente Press, Online, May 3 $250 ● Yahoo Finanzas, Online, May 3 $250 Media Outreach Distribution TELEVISION Mainstream ● KCBS 2 / KCAL 9 ● KNBC 4 ● KTLA 5 ● KABC 7 ● FOX 11 ● KCOP 13 ● Spectrum 1 News ● USC Annenberg TV Latino/Hispanic ● Univision 34 ● Telemundo 52 ● KRCA 62/Estrella TV RADIO ● KABC 790 AM ● 870 AM ● 790 AM ● KNX 1070 AM ● Univision KTNQ AM 1020 ● KCRW 89 9 FM ● KPFK 90.7 FM ● KPCC 89.3 FM
● Advisory pitched 6/1 6/2
● Interview was coordinated with Univisión 34 the following week on #EdicionDigitalCA
College Daily Bruin (UCLA)
● Excelsior Impulso
● La Opinion
● Press release was disseminated and pitched regionally to all major and local print, electronic and online new media, including business journals
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San
● La Prensa Latina L.A Times en Español
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● LA Observer LAist Vox
● Associated Press City News Services
● Whittier News
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General L.A. Area
PRINT NEWSPAPERS
● MYM team was out of town for Telemundo 52 story
● Daily Breeze
● Park La Brea News/Beverly Press
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● Segment Title & Link (3:1 minutes): ¿Tienes problemas económicos? Este programa ayuda a los hispanos a mejorar sus finanzas personales Advisory
National ●
● Boyle Heights Beat El Aviso Magazine
● El Clasificado
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ONLINE
● Interview coordination & link were provided
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● Researched and wrote media advisory: “Low to moderate income Latinos show mobile phone texting program’s usability in helping them improve money management skills and reduce financial stress”
African-American Community
● Telemundo 52 and Univisión 34 picked up the story
● Press Release pitched 4/29 5/4
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● Researched and wrote press release: “Researchers design mobile phone program to improve financial outcomes and relieve economic stress for low to moderate income Latinos”
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● L.A. Times
● L.A. Weekly
Latino/Hispanic
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WIRE
● San Fernando Sun Warner Center News Malibu Times San Fernando Business Journal
● Local News Services EFE News Services (Spanish)
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● Impacto USA La Opinion
● Los Angeles Business Journal USA Today Fernando Valley Daily News
● The regional California show is anchored by reporter Yarel Ramos It airs locally on Univisión stations and streamed on univisionca.com
● Los Angeles Sentinel California Crusader Compton Bulletin Our Weekly PACE News Wave Publications
● La Prensa de Los Ángeles
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Media Outreach Press Release
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● Bonus Services Provided at No Added Cost
● Marketing advice for posters and table set up for media filming was provided
● Emailed marketing assets, flyers and b roll video to Telemundo52
● The advisory was disseminated and pitched regionally to all major and local print, electronic and online new media, including business journals
MATERIALS DEVELOPED
5/29/22, Advisory, “Low to moderate income Latinos show mobile phone texting program’s usability in helping them improve money management skills and reduce financial stress”
Post press release
● Dissemination, pitching and follow up on 6/16
● The story was picked up by Univisión 34 (publication, interview coordination & link
● Researched and wrote a post press release: “Researchers designed a mobile text program to improve money management skills and relieve economic stress for low to moderate income Latinos”
● A live shot was also filmed at the partner location, Eastmont Community Center
● Sent to national media outlets including: CNN Español, Univision Network, EFE, and USA Today
● Post event, emailed photos for newspaper stories: La Opinion, Impulso, Boyle Heights Beat, Wave Publications, Excelsior and PACE News
● Re sent to local TV networks, CBS 2, NBC4, KTLA5, ABC7, FOX11, Univision34, Telemundo52 and Spectrum News 1
● Interview coordinated with Univisión 34 Los Ángeles for 6 o’clock news, which has the highest viewership
● Re sent to the LA Times editors and reporters covering finance and technology,
● ECC logistical walkthrough and photos
4/29/22, Press Release, “Researchers design mobile phone program to improve financial outcomes and relieve economic stress for low-to-moderate income Latinos”
● Researched, secured, and supported photographer and videographer
● Re sent press release and followed up with phone calls to the following editors: LA Times, LA Time en Español, La Opinion, Impulso, Our Weekly, Boyle Heights Beat, Wave Publications, PACE News, Daily News, Los Angeles, San Fernando Valley and Long Beach Business Journal
4/29/22, Press release banner, for branding and identification purposes
● Segment Title & Link (2:22 minutes): ¿Conoce el programa con el que los latinos en California podrán acceder a información gratuita sobre finanzas? https://www.univision.com/local/los angeles kmex/conoce el programa con el que los latinos en california podran acceder a informacion gratuita sobre finanzas video
● Created a participant media release form in English and Spanish
● The story was covered by Univisión 34 reporter Cecilia Bográn
● Interview coordination with media and videographer
EARNED MEDIA PLACEMENT AND LINKS
5/3/22, EFE, news wire distributor, published press release https://www.efe.com/efe/america/ame hispanos/disenan programa d e asesoria financiera mediante telefono movil para latinos/20000034 4797579
5/3/22, lc5283820
Spanish language leading newswire
OUTLET
PUBLICATION DATE & LINK
Community Newspaper in North Carolina
3 asp Community Newspaper in North Carolina 5/3/22, Progreso Hispano News, Online, EFE re print https://progresohispanonews com/economia/mind your money app p ara optimizar las finanzas de hispanos/
La ConexiónUSA, Online, EFE re print http://www laconexionusa com/noticias/20220503528382
r=1
5/3/22, Yahoo Finanzas, Online, EFE reprint https://es us.finanzas.yahoo.com/noticias/dise%C3%B1an programa as esor%C3%ADa financiera tel%C3%A9fono 191533328.html?guccounte
UNIVISION34 Online 5/18/22, Univision.NET, Online, Edicion CA, the story that aired on the 12 p m newscast https://www univision com/local/los angeles kmex/edicion digital calif ornia/tienes problemas economicos este programa ayuda a los hispan os a mejorar sus finanzas personales video
5/4/22, Insurgente Press, Online, EFE re print https://insurgentepress com mx/ofrece app asesoria financiera a latin os en eeuu/
TELEMUNDO52 MISSED OPPORTUNITY: TEAM IN WASHINGTON DC 5/18/22, Telemundo52 , morning show
UNIVISION34 TV
5/18/22, Univision TV, Edicion CA, Aired on the 12pm newscast
UNIVISION34 (ONLINE)
6/2/22, Univision.NET, Online, the story that aired on the 6 pm newscast https://www.univision.com/local/los angeles kmex/conoce el program a con el que los latinos en california podran acceder a informacion gr atuita sobre finanzas video
UNIVISION34 TV
Patch is an innovative way to find out about, and participate in, what's going on near you.
6/18/22, Patch.com, Online, https://patch com/california/los angeles/mobile phone program impr ove financial outcomes
6/3/22, Univision, YouTube , 534 views as of Aug. 26, 2022 https://www.youtube.com/watch?v=GhlI1CoSPtk
6/2/22, Univision TV, Aired on the 6 pm newscast
Patch com
(818) 881 7976 |C: (818)943 2481 Email: evelyn@mipr.net Website: www.mipr.net | facebook.com /mediaimagepr
THANK YOU
Evelyn G. Aleman and Joe Macias
