EL INFORMADOR Media Kit 2016 / English

Page 1

MEDIA KIT

2016


In response and thanks to our readers and advertisers trust at El Informador we acquired a new press Goss Community, to continue our commitment to be a positive, constructive and counselor newspaper with greater efficiency, quality and environmental care. It is the only press that has been acquired in Mexico during 2014-2015 and allows its automatic registration to print 30,000 copies per hour, improving the quality of the printed product and therefore guarantees efficiency for subscribers to continue receiving their newspaper on time every morning. We are proud of being a newspaper that it is still committed to modernity to keep up with the demands of our readers and advertisers.


INDEX EL INFORMADOR Our Readers

04

High Impact Communication

06

Readers Profile

07

Panorama

08

Sections 12 Special Products

14

CLASSIFIED AD 16

SUPPLEMENTS 18

INFORMATEL 20

GENTE BIEN 21

EL TREN 22

CÍRCULO INFORMADOR 24

DIGITAL 26

Trust is one of the most important values that brands must build among consumers and the one the client feels confident that every product or service will be offered with quality. EL INFORMADOR is a reliable medium that for 98 years has earned the respect and preference of the audience, thanks to its objective and impartial way to present information to the readers’ community. We have the best range of products for advertisers so they meet their advertising needs according to the target to which they are directed. We are the only newspaper of Jalisco in the Top 10 of readership in Mexico. We have 60% market share with a daily readership of more than 134,500 people being the most read in the west of the country. We are certified by the Instituto Verificador de Medios (IVM) with a circulation of 46,000 copies daily and 21,000 subscribers. We seek to innovate to capture the reader’s attention making improvements to optimize the effectiveness of advertisers, with 4 booklets daily: Panorama, Deportes, Revista and Aviso de Ocasión; plus special sections such as Pasaporte, Autos and Tapatío. Our loyalty program, Círculo Informador, is the way to appreciate the loyalty of our subscribers. With it, we seek each one receive exclusive benefits inside and outside the metropolis. Círculo Informador also has its own magazine, which is a cultural and entertainment guide to enjoy the city.


COMPARATIVE Due DEBIDO to the size yourTAMAÑO audience, ElAUDIENCIA, Informador achieved DEBIDO AL DE SU AUDIENCIA, ALofTAMAÑO DE SU EL EL so COMPARATIVOS COMPARATIVOS forceful impact to various consumer segments, MEDIA INFORMADOR LOGRA IMPACTAR DE exceeding FORMA INFORMADOR LOGRA IMPACTAR DE FORMA DEBIDO AL TAMAÑO DE SU AUDIENCIA, EL MEDIOS DE DEBIDO AL TAMAÑO DE SU AUDIENCIA, EL MEDIOS DE the scope of our competitors. COMPARATIVOS COMPARATIVOS CONTUNDENTE A DIVERSOS SEGMENTOS CONTUNDENTE ALOGRA DIVERSOS SEGMENTOS DE DE PERFIL DEL LE INFORMADOR IMPACTAR FORMA COMUNICACIÓN INFORMADOR LOGRA IMPACTAR DE DE FORMA COMUNICACIÓN MEDIOS DE MEDIOS DE CONSUMO, SUPERANDO ASÍALCANCE EL ALCANCE CONSUMO, SUPERANDO ASÍ EL DE DEDE CONTUNDENTE A DIVERSOS SEGMENTOS CONTUNDENTE A DIVERSOS SEGMENTOS DE COMUNICACIÓN COMUNICACIÓN NUESTROS COMPETIDORES. NUESTROS COMPETIDORES. DAILY READERSHIP AT ZMG AUDIENCE COMPOSITION CONSUMO, SUPERANDO EL ALCANCE CONSUMO, SUPERANDO ASÍASÍ EL ALCANCE DE DE COMPOSICIÓN AUDIENCIA 25 to 44 years old | a/b/c+ y c By age L ECTORÍA DIARIA ZMG COMPOSICIÓN AUDIENCIA LECTORÍA DIARIA ZMG NUESTROS COMPETIDORES. 21,000 SUSCRI NUESTROS COMPETIDORES. POR EDAD POR EDAD economically active 25 a 44 AÑOS | A / B / C + Y C 25 LaECTORÍA 44 AÑOS DIARIA | A/B/C+ZMG YC COMPOSICIÓN AUDIENCIA COMPOSICIÓN AUDIENCIA LECTORÍA DIARIA ZMG ECONÓMICAMENTE ACTIVAS ECONÓMICAMENTE ACTIVAS 44 AÑOS B/YC+ 25 a2544a AÑOS | A/B|El/AInformador C/+ C YC 63,771 ECONÓMICAMENTE ACTIVAS ECONÓMICAMENTE ACTIVAS

El Informador El Informador

63,771 63,771

40,000 30,000

63,771 63,771

35,000 25,000 30,000 20,000

Mural 9,694 Mural Mural Milenio Jalisco9,694 5,681

25,000 15,000 20,000 10,000

9,694

15,000 5,000

Milenio Jalisco 5,681 Milenio Jalisco 5,681 Mural

Mural

9,694 9,694

10,000 1,000

Milenio 5,6815,681 Milenio JaliscoJalisco AUDIENCE COMPOSITION COMPOSICIÓN AUDIENCIA COMPOSICIÓN AUDIENCIA By socioeconomic level POR NIVEL SOCIOECONÓMICO

5,000 500 1,000 0

POR NIVEL SOCIOECONÓMICO

500

COMPOSICIÓN AUDIENCIA COMPOSICIÓN AUDIENCIA

NIVEL SOCIOECONÓMICO POR POR NIVEL SOCIOECONÓMICO A/B/C+ C D+ A/B/C+

C

A/B/C+ C A/B/C+

D+

C

D/E

D+

0

D/E D/E

D+ D/E 33,19633,196 11,58111,581 36,02936,029 53,69453,694

1,019 1,019 33,196 11,581 36,029 53,694 33,196 11,581 36,029 53,694 852 852 1,0191,019 852 852 5,302 5,302

1,537 1,537 2,110 2,110 5,3025,3023,321 3,321 10,50910,509 1,5371,5372,1102,110 5,053 5,053 3,3213,321 10,509 10,509 5,053 COMPOSICIÓN AUDIENCIA GÉNERO 5,053 C OMPOSICIÓN AUDIENCIA POR GPOR ÉNERO

AUDIENCE COMPOSITION COMPOSICIÓN AUDIENCIA POR GÉNERO COMPOSICIÓN By genre AUDIENCIA POR GÉNERO

HM M H HM M H HM M H 89,54989,549 44,95144,951 11,83211,832 7,108 7,1086,811 6,811 3,951 3,951 H H M M H H M M H H M M 89,549 44,95111,832 11,832 89,549 44,951 7,1087,108 6,8116,811 3,9513,951

4

40,948 40,000 36,970 40,00040,948 35,000

El Informador El Informador

46,000

40,948

40,948 POR EDAD POR EDAD

35,000 40,000 36,970 30,000

36,970 33,586

36,970 33,586

33,586

33,586

35,000 25,000 30,000 20,000 25,000 15,000 20,000 10,000

14,440

14,440

15,000 5,000

DECISOR DE C

14,440 8,556

8,556 14,440 8,556

96%

De los lectores celular propio

67%

Compran en tie autoservicio

47%

Cuentan con ta para sus comp

8,556

10,0001,000 5,000 500 1,000 45500 a 64

EJEMPL

Distribución certificada Instituto Verificador de registro 013/69

0 45 a 64 35 a 44 25 a 34 19 a 24 35 a 44 25 a 34 19 a 24 13 a 18

13 a 18

0

45 a 64 35 a 44 25 a 34 19 a 24 13 a 18 35 a 44 25 a 34 19 aDE 24 13MEDIOS a 18 AUDIENCIA 46% AUDIENCIA DE MEDIOS DE COMUNICACIÓN MEDIA AUDIENCE ATZMG ZMG DE COMUNICACIÓN ZMG AUDIENCIA DE MEDIOS AUDIENCIA MEDIOSDE MEDIOS USUARIOS MEDIOS USUARIOS 34% DECanal COMUNICACIÓN ZMG DE COMUNICACIÓN ZMG 4 - Televisa local Gdl. Canal 4 - Televisa local Gdl. 431,887431,887 45 a 64

- La Mejor MEDIOS 95.5MEDIA FM95.5 - La FM Mejor MEDIOS

254,049 USERS USUARIOS 254,049 USUARIOS

Son los encarg productos refe

Tienen cuentas

175,416 Canal 9Gala (XEQ) Canal 4 - Televisa localTV Gdl. 431,887 175,416 Canal TVGala Canal 49- (XEQ) Televisa local Gdl. 431,887 El Informador 134,500 254,049 de nue 95.5 FMMejor - La Mejor El Informador 134,500 254,049 95.5 FM - La 103,200 lectores pertenecen a l 107.5 FM - Gala La Z TV 175,416 Canal 9 (XEQ) 103,200 107.5 FM La Z 175,416 Canal 9 (XEQ) Gala TV 101,177 97.1 . Ke buena El Informador 134,500 101,177 FM . KeFM buena ecónomicamente activa El97.1 Informador 134,500 102.7 FM 40 Principales 103,200 107.5 FM La Z 102.7FM FM- -La 40ZPrincipales 93,268 93,268 103,200 107.5 101.1 Exa FM 88,826 101,177 97.1 FM .FM Ke 101.1 FM - Exa FM-buena 88,826 101,177 97.1 FM . Ke buena 94.7 FM Planeta 86,201 Tiene una vivie FMPrincipales - 40 Principales 93,268 93,268 94.7 102.7 FM 86,201 102.7 FM -- Planeta 40 Discovery Channel 82,447 101.1 FM FM - Exa FM 88,826 Discovery Channel 82,447 101.1 FM - Exa 88,826 98.9 FM - Fórmula Melódica 86,201 94.7 FM Planeta Es decisor de c 98.9 FM Fórmula Melódica 81,934 81,934 94.7 FM - Planeta 86,201 Fox 78,043 Discovery Channel un automóvil 82,447 Fox 78,043 Discovery Channel 82,447 TNT 77,489 98.9 FM Fórmula Melódica 81,934 TNTFM - Fórmula Melódica 77,489 98.9 81,934 FM -Digital Magia Digital Se siente capa 72,201 78,043 89.9 Fox FM89.9 - Magia 72,201 Fox 78,043 propia empresa 92.3 FM XHBIO Fiesta Mex, 32,100 77,489 92.3 TNT FM - XHBIO Fiesta Mex, 77,489 32,100 TNT 93.1 FM Amor 67,667 89.9 FM - Magia 72,201 93.1FM FM- -Magia Amor 67,667 89.9 DigitalDigital 72,201 Canal 7 de Guadalajara 92.3 FM XHBIO Fiesta Mex, 32,100 Canal Guadalajara 67,137 67,137 92.3 FM7 -de XHBIO Fiesta Mex, 32,100 History Channel 57,755 93.1 FM Amor 67,667 History 57,755 93.1 FM -Channel Amor 67,667 99.5 FM Romance 54,521 Canal 7 de Guadalajara 99.5 FM 67,137 54,521 Canal 7 de- Romance Guadalajara 67,137 105.9 FM Éxtasis Digital 52,208 History Channel 105.9 FM - Éxtasis Digital 57,755 52,208 History Channel 57,755 99.5 FM Romance 54,521 99.5 FM - Romance 54,521 FM - Éxtasis 52,208 105.9105.9 FM - Éxtasis DigitalDigital 52,208

93,840

81%

54%

46%

02

02


134,500 134,500 L 134,500

PERFIL DEL LECTOR READER’S PROFILE

ECTORES DIARIOS DAILY READERSHIP

PERFIL DEL LECTOR

LECTORES DIARIOS

21,000 46,000 21,000 certified distribution by the instituto verificador de medios: 46,000 record 013/69

87% Go with frequency to malls Have from 25 44 years old Asisten contofrecuencia a centros comerciales 52% 87% Belong to the a/b/c+ Tienen de 25 a 44 segment años de edad 40% 52%

SUBSCRIBERS

COPIES SUSCRIPTORES EJEMPLARES

Distribución certificada por el Instituto Verificador de Medios: registro 013/69

40% Pertenecen al segmento A/B/C+

PURCHASE DECIDER

Ofthe readers have thei own

96%DECISOR cell phone

DE COMPRA

De los lectores tienen

in autoservice stores 96%Shop 67% celular propio Compran en tiendas with credit card forde their 67%Count 47% autoservicio shopping Cuentan con tarjeta de crédito

responsible for buying 47%Are 46% para sus compras products relating to health

los encargados de comprar savings accounts 46%HaveSon 34% productos referentes a la salud

34%

Tienen cuentas de ahorro

93,840 of our readers

belong to the economically active population de nuestros lectores pertenecen a la población activa. Is a house holder 81% ecónomicamente

93,840

PROFESSIONALS

Decides in a car purchase Tiene una vivienda propia

81% 54%

decisor FeelEs capable tode becompra de

54%entrepreneur 46% un automóvil 46%

16,130

EJECUTIVO

16,130

Se siente capaz de iniciar46% su propia empresa

Daily readers are owners, CEO or executives from corporate or small companies Lectores diariosIPSOS son empresarios, *Fuente: Base de ejecutivos 2014 directivos y/o ejecutivos de organizaciones grandes y PyMEs

Make business trips at least *Fuente: Base de ejecutivos IPSOS 2014 every 6 months

UNIVERSITY STUDENT Daily readers are 39,580 UNIVERSITARIO college students

39,580

70%

Lectores diarios son universitarios

Have a job

Realizan viajes de negocios por

investment real 6 meses Tienen empleo 70% lo menos 1 vezincada 46%Make Prefer to buy recognized 55% 34% state brand products Realizan inversiones en

Make pleasure travels in and bienes raíces 34%34% out of the country

34%

Prefieren Of the collegeadquirir readersproductos 55% de marca de want 42% decide what they prestigio

Realizan viajes de esparcimiento dentro y fuera del país

before adquiring De los lectores universitarios 42% deciden qué quieren antes de realizar la compra 02

5


HIGH IMPACT

COMMUNICATION

313,000

210,000

TOTAL WRAPAROUND

REGULAR WRAPAROUND

Cover 44.5 cm x 8 col. (29.3 cm) Back cover 54 cm x 8 col. (29.3 cm) Central 54 cm x 16 col. (61 cm)

COVER PAGE

BACK COVER

106,000 B/W 132,000 COLOUR

CREATIVE DOUBLE PAGE

54 cm x 16 col. (61 cm) FIRST SECTION* (*) Ask for rates in other sections

(*) Cover 44.5 cm high x 10 cm base Back cover 54 cm x 8 col. (29.3 cm) Central 54 cm high x 41 cm base

CENTRAL

28,000 COLOUR

CREATIVE PAGE

28 cm x 7 col. (25.6 cm) CLASSIFIED AD* (*)Other pages

BACK COVER

(*)

53,000 B/W 66,000 COLOUR

CREATIVE PAGE

54 cm x 8 col. (29.3 cm)

CENTRAL

320,000

CREATIVE APPLICATIONS Belly Band

(All the run print)

We have developed alternative strategies and ways to impact the reader

VAT NOT INCLUDED 6

CONSULT AN EXECUTIVE FOR THE QUOTE OF THE PRODUCT


DEPORTE Sport seen beyond the results, with the analysis required, because for fans, sport is not a game.

AGE

18 to

24 to

9%

13

to 25

19

34

23% 26% 14%

44 to

35

45

to

64

28%

GENRE

81%

19%

SOME OF OUR CONTRIBUTORS

PANORAMA All the news and analysis of local, national and international events and economy into one section for easy reading and understanding.

AGE 8%

18

All information of culture, entertainment, fun and daily life in a friendly way.Designed for women, appealing to everyone.

AGE

23%

8

24

4

o1 13 t

to 19

to 3

44 to 35

to

35%

45

65%

64

GENRE

20% 32% 12% 13%

25

to

24

11%

REVISTA

13

to 19

34 25

to

to 35

45

to

44

64

27% 25% 29%

Jaime Gallardo Jaime García Elías Ernesto López Mota Javier Toscano Alfonso Arzápalo José Rodolfo Castro Mario Berruti Ricardo Zermeño Emilio Fernando Alonso

SOME OF OUR CONTRIBUTORS Diego Petersen Farah Jorge Fernández Menéndez Carlos Loret de Mola César de Anda Luis Miguel González Rubén Martín Pablo Latapí Gabriela Aguilar Ivabelle Arroyo Salvador Camarena

SUBSECTIONS El Tema Ideas

GENRE

46%

54%

SOME OF OUR CONTRIBUTORS Benito Taibo Aimée Muñiz Eduardo Escoto José Luis Cuéllar Carlos Cortés Cristina Santana Maya Navarro de Lemus Blanca Alcalá Dolores Tapia

7


PANORAMA 400 B/W

2,100 B/W 8 cm x 2 Col. (7.1 cm)

2,600 B/W 10 cm x 2 Col. (7.1 cm)

3 cm x 1Col. (3.4 cm)

5 cm x 2 Col. (7.1 cm)

10,600 B/W 34,400 COLOUR

13,800 B/W 37,600 COLOUR

15,900 B/W 39,700 COLOUR

19,000 B/W 43,000 COLOUR

10 cm x 8 Col. (29.3 cm)

13 cm x 8 Col. (29.3 cm)

15 cm x 8 Col. (29.3 cm)

18 cm x 8 Col. (29.3 cm)

TICKER

TICKER

TICKER

8

1,300 B/W

TICKER


VAT NOT INCLUDED 3,170 B/W 27,000 COLOUR 12 cm x 2 Col. (7.1 cm)

4,700 B/W 28,600 COLOUR

4,000 B/W 27,800. COLOUR

7,150 B/W 31,000 COLOUR

18 cm x 2 Col. (7.1 cm)

10 cm x 3 Col. (10.8 cm)

18 cm x 3 Col. (10.8 cm)

1/8 PAGE

14,300 B/W 38,100 COLOUR

19,900 B/W 43,700 COLOUR

28,600 B/W 52,400 COLOUR

31,700 B/W 55,600 COLOUR

27cm x 4 Col. (14.5 cm)

30 cm x 5 Col. (18.2 cm)

36 cm x 6 Col. (21.9 cm)

40 cm x 6 Col. (21.9 cm)

1/4 PAGE

ISLAND HALF PAGE

ISLAND HALF PAGE

ISLAND HALF PAGE

9


PANORAMA 28,600 B/W 52,400 COLOUR

28,600 B/W 52,400 COLOUR

53,000 B/W 66,100 COLOUR

82,600 COLOUR

27 cm x 8 Col. (29.3 cm)

54 cm x 4 Col. (14.5 cm)

54 cm x 8 Col. (29.3 cm)

54 cm x 8 Col. (29.3 cm)

FULL PAGE

BACK COVER

VERTICAL 1/2 PAGE

HORIZONTAL 1/2 PAGE

39,800 MONTHLY 13,200 WEEKLY

Footer

5 cm width x 3.7 cm high

135 B/W (cm. x column)

Warning

High centimeter per column At least 24 cm.

WARNING

10

9,900 B/W

Financial

15 cm x 5 Col. (18.2cm) Mín. 75 cm.

FINANCIAL

Miscellaneous**


ADVERTISEMENT Black and white full page High centimeters per column At least 3 cm high per column

DECEASE ANNOUNCEMENT / CONDOLENCE

145 B/W

$ 53,000 $ 133 $ 399

IDEAS TICKER Ticker (10cm x 8 col.) color in Page 4-A IDEAS From Monday to Saturday $ 20,000

cm. high per column At least 24 cm.

(**)QUALIFIED MISCELLANEOUS Front page, first section cm. high Other pages, first section cm. high

$ 930 $ 660

(**)UNQUALIFIED MISCELLANEOUS Front page, first section cm. high $ 2,650 Other pages, first section cm. high $ 1,880 (**)Subject to approval. They carry an asterisk.

DEFINITION OF PRODUCTS USED IN THIS SECTION ADVERTISEMENTS Advertising space dedicated to the inclusion of advertisements.

VAT NOT INCLUDED

TICKERS

Minimum size 10 cm x 8 columns. We do not accept deployed to 7 columns.

MISCELLANEOUS

Unqualified are published in accordance with section.

Infomercials on BUSINESS PANORAMA

OBITUARIES 63,200

Full page

50,000

Half page

20,400

1/4 page

Notices published with the names of those killed in earlier date.

DECEASE ANNOUNCEMENT Participation of the death of people.

CONDOLENCES Condolence, solidarity demonstrations of various people on the death of others.

REMINDERS

Notices death anniversary.

FOOTER Advertising space on the bottom of the front page.

COLOUR PRINTING

Primary colour each (C,M,Y) Compound colour

$ 7,945 $ 9,956

11


SECTIONS 320 B/W 3 cm x 1Col. (3.4 cm)

8,600 B/W 26,000 COLOUR 10 cm x 8 Col. (29.3 cm)

TICKER

23,100 B/W 40,700 COLOUR 27 cm x 8 Col. (29.3 cm)

1,070 B/W 5 cm x 2 Col. (7.1 cm)

8 cm x 2 Col. (7.1 cm)

11,000 B/W 16,600 COLOUR 13 cm x 8 Col. (29.3cm)

12,800 B/W 19,200 COLOUR 15 cm x 8 Col. (29.3 cm)

TICKER

23,100 B/W 40,700 COLOUR 54 cm x 4 Col. (14.5 cm)

VERTICAL HALF PAGE HORIZONTAL HALF PAGE

12

1,700 B/W

2,140 B/W 10 cm x 2 Col. (7.1 cm)

15,400 B/W 23,000 COLOUR 18 cm x 8 Col. (29.3 cm)

TICKER

TICKER

42,800 B/W 53,550 COLOUR

66,900 COLOUR

54 cm x 8 Col. (29.3 cm)

54 cm x 8 Col. (29.3 cm)

FULL PAGE

BACK COVER

3,200 B/W 20,700COLOUR 10 cm x 3 Col. (10.8 cm)

11,600 B/W 29,000 COLOUR 27cm x 4 Col. (14.5 cm)

1/4 PAGE


VAT NOT INCLUDED

ADVERTISEMENT Black and white full page

2,600 B/W 20,100 COLOUR 12 cm x 2 Col. (7.1 cm)

3,900 B/W 21,400 COLOUR 18cm x 2 Col. (7.1 cm)

5,800 B/W 23,300 COLOUR 18 cm x 3 Col. (10.8 cm)

$ 42,800

High centimeters per column

$ 108

At least 3 cm high per column

$ 320

(*)SPECIALS � Warning: at least 24 cm � Outstanding box � Footer

(**)QUALIFIED MISCELLANEOUS

1/8 PAGE

15,900 B/W 33,600 COLOUR 30 cm x 5 Col. (18.2 cm)

Front page, sections cm. high

$ 660

Other pages, sectionss cm. high

$ 397

(**)UNQUALIFIED MISCELLANEOUS Front page, sections cm. high

$ 1,980

Other pages, sections cm. high 23,100 B/W 40,700 COLOUR 36 cm x 6 Col. (21.9 cm)

25,700 B/W 43,200 COLOUR

$ 881

(**)Subject to approval. They carry an asterisk.

40 cm x 6 Col. (21.9 cm)

DEFINITION OF PRODUCTS USED IN THIS SECTION ADVERTISEMENTS Advertising space dedicated to the inclusion of advertisements.

TICKER ISLAND HALF PAGE

ISLAND HALF PAGE

ISLAND HALF PAGE

Minimum size 10 cm x 8 columns. We do not accept deployed to 7 columns.

MISCELLANEOUS Unqualified are published in accordance with section.

OUTSTANDING BOX 36,100 monthly 12,000 weekly

Outstanding box

5 cm width x 4.5 cm high

36,100 monthly 12,000 weekly

*Footer 5 cm width x 3.7 cm high

108 B/W CM X COLUMN

Warning*

cm. high x column. At least 24 cm.

Advertising spaces that appear at the upper ends on the cover of the sections.

FOOTER Advertising spaces that appear in the lower ends of the sections cover.

COLOUR PRINTING

Primary colour each (C,M,Y) $ 5,839 Compound colour $ 7,949

13


SPECIAL

El Informador offers special solutions for our special customers

PRODUCTS

SPECIAL SPONSORSHIP

Consult an executive to quote

Special measure

PHOTOS SPONSORSHIP

SPONSORSHIP PHOTOS AT SECTIONS OF DEPORTE, REVISTA, PASAPORTE Y AUTOS Sponsorship of 10 monthly photos Sponsorship of 15 monthly photos Sponsorship of 20 monthly photos

VAT NOT INCLUDED (Includes 20% of discount)

14

$ 18,200 $ 21,840 $ 27,300


SUPPLEMENT EDITION

European Tabloid American Tabloid Special Measure

SPONSORSHIP IN SUBSCRIBER’S BAG

SHOOTING

Our subscribers are the ideal way to achieve effective contacts with your brand market, the media goes directly into the hands of our subscribers every day before 7am, achieving a high level of recall, frequency and exposure.

Request quote to 3678 7770

ADVANTAGES

SPECIFICATIONS

� Bag of high density, 40-gauge, measures 35x65 � �Two-sided printing (can be different designs, one in front and one on the back) � � Full colour design � � Deliver designs in Illustrator format � � Production time 30 working days from the signing of the physical evidence

SPONSORSHIP IN SUBSCRIBER’S BAG

14 DAYS

$ 250,000

28 DAYS

$ 400,000

CENTER FOLD

CENTER FOLD IN SECTION American tabloid

EL INFORMADOR has a base of over 21,000 subscribers distributed in the ZMG. Representing the largest number of subscribers AAA in Western Mexico.

1,000 to 5,000

$ 12,500 thousand

5,001 to 10,000

$ 6,400 thousand

10,001 to 20,000

$ 3,200 thousand

20,001 onwards

$ 1,600 thousand

We also deal in strategic locations according to customer needs.

IT DOESN’T INCLUDE PRODUCTION VAT NOT INCLUDED Up to 8 standard pages or 16 tabloid size. Catalogs on couche paper up to 36 pages. More pages, request quote. (Freight expense). Material in our power 24 hrs. prior

VAT NOT INCLUDED We reserve the right of publication

15


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BOLD

$ 5.5 word $ 66 12 words

at least 12 words per day

SPECIAL BOXES

MÓDULOS DE ATENCIÓN MATRIZ MOSTRADOR L-V 9:30 A.M. A 8:00 P.M. SÁBADO 9:00 A.M. A 1:00 P.M. DOMINGO CERRADO ESPACIOS PÚBLICOS PLAZA DEL SOL L-V 9:30 A.M. A 8:00 P.M. SÁBADO 10:30 A 5:00 P.M. DOMINGO 12:00 P.M. A 5:00 P.M., 3122-1382 PLAZA PATRIA L-V 10:00 A.M. A 7:30 P.M. SÁBADO Y DOMINGO 12:00 A.M. A 5:00 P.M., 3642-0257 CUIDAD JUDICIAL L-V 9:00 A.M. A 4:00 P.M. SÁBADO Y DOMINGO CERRADO ESTACIÓN JUÁREZ L-V 7:00 A 8:00 P.M. SÁBADO 7:00 A.M. A 2:00 P.M. DOMINGO CERRADO, 3614-1435 AURRERA L-V 9:30 A.M. A 8:00 P.M. SÁBADO Y DOMINGO 12:00 A.M. A 5:00 P.M. PLAZA ARBOLEDAS, 3810-2803 CHAPULTEPEC, 3826-5972

WALMART L-V 9:30 A.M. A 8:00 P.M. SÁBADO Y DOMINGO 12:00 P.M. A 5:00 P.M. NIÑO OBRERO, 3647-1386 PLAZA MÉXICO, 3813-0756 PLAZA REVOLUCIÓN, 3657-6031 VALLARTA, 3165-1218

£]ÊÎ]Êx]ÊÈ]Ê { ÓÎnÈ]Ê

4PMVDJØO BM DSVDJHSBNB BOUFSJPS

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UBER

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-Con cocineta -Por día, semana, quincena y mensual -Servicio de hotel incluido.

Informes 3121-2022, 3121-2424.

, -Ê`iÊ Õ>`> Õ«i]Ê`i«>ÊÌ « Êià ÌÕ` ]Êf{]ÓääÆÊÕ >ÊÀiV? >À>]ÊL> ]Ê V V >°ÊÎÎÊ£{În {ÈÈ{°Ê , -Ê Õ>`> Õ«i]Ê-> Ê Õ ÃÊ â> }>Ê{x { ÎäÎÊ` ÃÊVÕ>`À>ÃÊ Û°Ê*>ÌÀ >Ê i ÌÀiÊ* Ì ÀiÃÊÞÊ ÃVÕ Ì ÀiÃ]Ê- Ì ÊÞÊ6> Ài >ÊÀi Ì>Êfn]äää]Ê `i> Ê«>À>Êi iVÕÌ Û Ã]ÊiµÕ «>` ]Ê> ÕiL >` ]ÊÓÊÀiV? > À>Ã]ÊVÕ>ÀÌ ÊÛiÃÌ ` ÀÊV ÊL> ]ÊV V iÀ>Ê ÌiV >`>°ÊÎn£Ç £ÓxÓ]ÊÜÜÜ°Ã Ì ÞÛ> Ài >°V ° ÝÊ , -Ê1 ÛiÀà `>`Ê` ÀiVÌ ]Ê` ÃÊÀi V? >À>Ã]ÊV V >Ê Ìi}À> ]Ê«>Ì ]Ê« À Ì Êi jVÌÀ V ]Êv>V Ì Ê£{ä{ Î{Îx°Ê , -Ê 1 ÛiÀà `>`]Ê -> Û>` ÀÊ `iÊ >`>À >}>ÊxäÇÈ ÓÊ ` v V Ê ]Ê- Ì ÊÞÊ 6>Ài >ÊÀi Ì>Êfn]äää]Ê Õ ]ÊÎÊÀiV? > À>Ã]ÊÃ> >ÊV i` À]ÊV V >Ê Ìi}À> ]ÊÓÊ L> ÃÊ V « iÌ Ã°Ê În£Ç £ÓxÓ]Ê ÜÜÜ°Ã Ì ÞÛ>Ài >°V ° ÝÊ Ê ÕÀ À>ÊÖ Ì ]Ê> « Ê`i«>ÀÌ> i Ì ]ÊÓÊÀiV? >À>Ã]ÊfÓ]ÇxäÆÊ VÕÀ} Ê£ÇÈÊ ViÀV>ÊiÃÌ>V Ê >Ê ÕÀ À>Ê`i Ê/Ài ]ÊÛiÀ Ê`iÊÎ\ääÊ>ÊÈ\ääÊ« °Ê Ê ÕÀ À>]Ê> « Ê`i«>ÀÌ> i Ì ]Ê« > Ì>ÊL> >]ÊÎÊÀiV? >À>Ã]ÊfÎ]ÇxäÆÊ VÕÀ } Ê£ÇÈÊViÀV>ÊiÃÌ>V Ê >Ê ÕÀ À>Ê`i Ê ÌÀi ]ÊÛiÀ Ê`iÊÎ\ääÊ>ÊÈ\ääÊ« °Ê Ê Ê * ,/ /"-Ê Ê ",Ê 1 $ Ê ÓÊ , , -Ê f{]£ääccÊ ÎÊ , , -Ê fx]ÓääccÊ 777° 1 8° " ÆÊ 777° - -9/ ,, "-° " ÆÊ 777° " , * "° " Ê ÎÈΣ xx£ÉÊÎÈΣ x{nÊ Ê Ê /, -Ê , , -Ê fÇ]äää°ääÆÊ Ê -/ Ê "-Ê,

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44%

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3678 7777

L-V 11:30 A.M. A 3:00 P.M. Y 4:00 P.M. A 8:00 P.M. SÁBADO Y DOMINGO 12:00 P.M. A 5:00 P.M. ATEMAJAC, 3853-6755 INDEPENDENCIA, 3674-6702

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AVISO DE OCASIÓN CLASIFICADO Mínimo 12 palabras Negritas $63.00 (12 palabras) Ordinarias $56.40 (12 palabras) Después de 12 palabras Negritas $5.25 c/u. Ordinarias $4.70 c/u. Cuadro Especial $87.00 Cm./Col. Min 3 Cm. / Max 12 Cm. INDICE NÚMERO ALFABÉTICO 1-ACADEMIAS 2-ANIMALES 3-ALQUILERES-DEPARTA.M.ENTOS 4-ALQUILERES-CASAS 5-ALQUILERES-CUARTOS 6-ALQUILERES-LOCALES COMERCIALES Y TERRENOS 7-ALQUILERES-VENTAS OFICINAS 8-AUTOMÓVILES-COMPRAS 9-AUTOMÓVILES-VENTAS 10-AUTOMÓVILES REFACCIONES Y TAXIS 11-BODEGAS VENTAS-RENTAS 12-CAMIONES, CAMIONETAS Y REFACCIONES 13-CAPITALES 14-CASAS-COMPRAS Y ASESORES INMOBILIARIOS 15-CASAS-VENTAS 16-COMERCIALES-TRASPASOS Y VENTAS 17-COMPUTADORAS 18-DEPARTAMENTOS-VENTAS 19-DIVERSOS-COMPRAS 20-DIVERSOS-VENTAS 21-EMPLEOS-COMERCIALES E INDUSTRIALES 22-EMPLEOS-DIVERSOS 23-EMPLEOS DOMÉSTICOS 24-GRATIFICACIONES 25-INSTRUMENTOS MUSICALES 26-MAQUINARIA EN GENERAL 27-MATERIALES PARA CONSTRUCCIÓN 28-MOTOCICLETAS-COMPRA, VENTA Y ACCESORIOS 29-MUEBLES 30-OPORTUNIDADES DE NEGOCIOS 31-PROFESIONALES 32-SERVICIOS DIVERSOS 33-TERRENOS URBANOS 34-TERRENOS RÚSTICOS 35-TODO PARA EVENTOS Y FIESTAS 36-TURISMO 37-ENGLISH WANT ADS 38-BOLSA DE TRABAJO

ÜÜÜ° Ì À iÝ>°V ° Ý

26% 26% 11%

5% 8

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OUTSTANDING BOX

Informes 3121-2022, 3121-2424.

19

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Esta de fiesta con sus nuevas suites de lujo

-Con cocineta -Por día, semana, quincena y mensual -Servicio de hotel incluido.

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‘CAUSE YOUR CONFIDENCE COUNTS, AVISO DE OCASIÓN IS EFFECTIVELY, THE MOST EFFECTIVE

HOTEL POSADA GUADALAJARA

25

Ê -/1 "Ê Ê "-+1 Ê - 1,"Ê9Ê Ê* ,-" Ê 19 Ê 9]Ê/ " " -°Ê ä{Ê /

We have 148,000 daily users who are able to find all kind of goods and services in 4 categories

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" 0 9$*9 Ê 50.0 $$$-999*

35

TUJMMP (

SOCIOECONOMIC LEVEL

VAT INCLUDED 16

25%

20%

A/B/C +

C

34% D+

20% D/E


1,540 B/W 1,920 COLOUR

5 cm x 2 Col. (7.1 cm)

MODULE 1

5,540 B/W 6,930 COLOUR

12 cm x 3 Col. (10.8 cm)

MODULE 1

35,700 B/W 44,600 COLOUR

24 cm x 7 Col. (25.6 cm)

COVER PAGE

28,600 B/W 35,700 COLOUR

2,460 B/W 3,100 COLOUR

2,310 B/W 2,900 COLOUR

5 cm x 3 Col. (10.8 cm)

8 cm x 2 Col. (7.1 cm)

MODULE 3

MODULE 2

8,620 B/W 10,800 COLOUR

5,540 B/W 6,950 COLOUR

14 cm x 4 Col. (14.5 cm)

9 cm x 4 Col. (14.5 cm)

MODULE 2

47,800 B/W 55,750 COLOUR

MODULE 3

3,700 B/W 4,600 COLOUR

3,100 B/W 3,850 COLOUR

8 cm x 3 Col. (10.8 cm)

10 cm x 2 Col. (7.1 cm)

MODULE 4

MODULE 5

7,550 B/W 9,400 COLOUR

7 cm x 7 Col. (25.7 cm)

TICKER 1

4,600 B/W 5,800 COLOUR

10 cm x 3 Col. (10.8 cm)

MODULE 6

12,900 B/W 16,170 COLOUR

15,100 B/W 18,900 COLOUR

12 cm x 7 Col. (25.7 cm)

14 cm x 7 Col. (25.7 cm)

TICKER 2

HALF PAGE

15,350 B/W 18,550 COLOUR

24,000 B/W 28,000 COLOUR

28 cm x 14 Col. (50.9 cm)

28 cm x 7 Col. (25.6 cm)

28 cm x 7 Col. (25.6 cm)

CENTRAL

EMPTY SPACES*

46,200 24 cm x 7 Col. (25.6 cm)

INFOMERCIAL

FULL PAGE

EXAMPLE OF UNFOLDED HIGH IMPACT

28 cm x 7 Col. (25.6 cm)

BACK COVER

17


JANUARY D L

M M

3 10 17 24 31

5 12 19 26

4 11 18 25

6 13 20 27

J

V

S

7 14 21 28

1 8 15 22 29

2 9 16 23 30

Lista de adminitidos La Gaceta UdeG Deportivo Escuelas Gourmet

FEBRUARY D L

7 14 21 28

M M

1 8 15 22 29

2 9 16 23

3 10 17 24

J

V

S

4 11 18 25

5 12 19 26

6 13 20 27

Guía de compras

Día del Amor y la Amistad Gourmet Espacios

Special supplement EL INFORMADOR Special section EL INFORMADOR

Hábitat

MARCH D L 6 13 20 27

M M

7 14 21 28

1 8 15 22 29

2 9 16 23 30

J

V

S

3 10 17 24 31

4 11 18 25

5 12 19 26

Special supplement GENTE BIEN

Gourmet Viajes Moda primavera-verano

ANTAD 2016

APRIL

Decoración y estilo

D L

M M

J

V

S

3 10 17 24

5 12 19 26

7 14 21 28

1 8 15 22 29

2 9 16 23 30

4 11 18 25

6 13 20 27

Gourmet

Día del niño

Espacios

18


MAY D L 1 8 15 22 29

M M

2 9 16 23 30

3 10 17 24 31

4 11 18 25

Formas de Festejar a Mamá

J

V

S

5 12 19 26

6 13 20 27

7 14 21 28

Día de la Madre Tecnología Gourmet

Gourmet

SEPTEMBER D L

M M

J

V

S

4 11 18 25

6 13 20 27

1 8 15 22 29

2 9 16 23 30

3 10 17 24

5 12 19 26

7 14 21 28

Fiestas Patrias

Autos

Moda Otoño -Invierno

Champions League Aniversario Informador

JUNE D L

5 12 19 26

M M

6 13 20 27

7 14 21 28

1 8 15 22 29

Verano

J

V

S

2 9 16 23 30

3 10 17 24

4 11 18 25

Gourmet Día del padre Felicidades papá

Día Internacional del cáncer de mama

OCTOBER D L 2 9 16 23 30

3 10 17 24 31

M M 4 11 18 25

5 12 19 26

J 6 13 20 27

V

S

7 14 21 28

1 8 15 22 29

Bodas y eventos Cáncer de mama Salud y belleza Día de muertos Espacios

Espacios Gran Prix Viajes

JULY D L

3 10 17 24 31

4 11 18 25

M M

5 12 19 26

6 13 20 27

J

V

S

7 14 21 28

1 8 15 22 29

2 9 16 23 30

D L

Salud y Belleza Deportivo Decoración y estilo

6 13 20 27

7 14 21 28

M M 1 8 15 22 29

2 9 16 23 30

J

V

S

3 10 17 24

4 11 18 25

5 12 19 26

Juegos Olímpicos

D L 1 8 15 22 29

M M 2 9 16 23 30

3 10 17 24 31

J 4 11 18 25

V 5 12 19 26

S 6 13 20 27

Juegos Olímpicos

Eventos Hábitat

Hábitat Buen Fin 1 Buen Fin 1

A la letra

DECEMBER D L

M M

Regreso a clases Regreso a clases

Buen Fin

Navidad

Lista de adminitidos La Gaceta UdeG

AUGUST 7 14 21 28

Gourmet

NOVEMBER

4 11 18 25

5 12 19 26

6 13 20 27

7 14 21 28

J

V

S

1 8 15 22 29

2 9 16 23 30

3 10 17 24 31

Navidad Autos Navidad Anuario Espacios

Espacios

SUPPLEMENTS

19


INFORMATEL

USER’S PROFILE

INFORMATEL is a telephone information and entertainment service that works for free 24 hrs. a day, 365 days a year. By simply dialing the phone 3678 8888, users can access the latest news, sports and entertainment as well as movie listings, specialized content and more. In addition, Informatel is a service bureau that designs the best phone experience for companies and organizations, such as interactive lines, phone publicity campaigns and more

75%

NSE C/D/E READS EL INFORMADOR IS SUBSCRIBER OR BUYS IT SPEAKING FROM HOME

94% 61% 72%

35 TO 64 YEARS OLD

54%

EMPLOYEE

72%

MARRIED

CONSULTING SERVICES TO INFORMATEL USERS ARE DIVIDED AS FOLLOWS:

91%

56%

CONSULTS PROMOCIONES, HORÓSCOPOS Y DEPORTES

INTERACTIVE LINE

NOTICIAS

INFORMATION CENTER

monthly average 40,000 impacts

AUTOMATIC SURVEY

DEPORTES

PHONE PUBLICITY CAMPAIGN

monthly average 87,000 impacts

INTEGRATED PACKAGES

CARTELERA DE CINE

SPONSORSHIP LINES

monthly average 75,000 impacts

10,000 CALLS A DAY

HORÓSCOPOS

monthly average 120,000 impacts

WELCOME SPOT

ENTRETENIMIENTO

20,000 ENQUIRIES A DAY

monthly average 125,000 impacts

LOTERÍAS Y SORTEOS

CAROUSEL SPONSORSHIP

monthly average 57,000 impacts

PROMOCIONES TRÁMITES

monthly average 9,000 impacts

MUJER ACTUAL

monthly average 40,000 impacts

20

PRODUCTS Welcome spot Carousel sponsorship Submenus Promotions (fortnightly) Promotions (weekly) Interactive line (monthly) Information Centers

MONTHLY RATE $43,000 $16,500 As impacts $21,000 $10,500 $31,500 $21,000

INCLUDES PRINT 30 days 30 days 15 days 7 days

VAT NOT INCLUDED


GENTE BIEN

21,700 36 cm high x 27 cm width

Weekly social supplement with 18 years at the forefront offering editorial content as sales tools for our advertisers: Gente con éxito, Click, Publirreportajes sociales y comerciales, creating a different concept of promotion and sale that make direct connection with the segment A / B / C + of tapatia society.

FULL PAGE

We have a pass along of 4 readers per copy reaching more than 140,000 readers per issue

11,130 31 cm high x 12 cm width

1/2 VERTICAL

READER’S PROFILE

7,650

GENRE

10 cm high x 24.5 cm width

35% Readers of Gente Bien are the ideal market to achieve effective impact with prestigious brand advertisers

65%

SOCIOECONOMIC LEVEL

42% A/B/C +

1/3 HORIZONTAL

29% 21% C

D+

8% D/E

We reached 21,000 subscribers and 14,000 copies as strategic product placement Reading time is 30 to 45 minutes approximately, creating greater receptivity in our advertising content %

7,650 31 cm high x 7.83 cm width

1/3 VERTICAL

VAT NOT INCLUDED We reserve the right of publication

6,000

6,000

31 cm high x 5.75 cm width

7.5 cm high x 24.5 cm width

1/4 VERTICAL

1/4 HORIZONTAL

21


EL TREN

READER’S PROFILE

A newspaper of mass circulation that goes in search of his readers and reaches a wide range of audiences

27%

Certified distribution Instituto Verificador de Medios: Record 326/36

WIDTH x HEIGHT

1X1 1X8 2X1 2X8 3X1 3X2 3X4 3X8 6X1 6X2 6X4 6X8

4cm x 3.5cm 4cm x 28cm 8cm x 3.5cm 8cm x 28cm 12.5cm x 3.5cm 12.5cm x 7cm 12.5cm x 14cm 12.5cm x 28cm 25cm x 3.5cm 25cm x 7cm 25cm x 14cm 25cm x 28cm

18

57%

13

to

24 to 19

34 25

to

2,500 B/W 3,100 COLOUR

11.3cm

little outstanding box

6 5 4 3

3.5cm

double ticker 25cm

25cm

2 1 1

2

3

4

25cm

22

5

6

The module (4 cm base by 3.5 cm high) is the basic unit for the purpose of recruiting for general announcements.

Sending materials

The page has 48 modules (6 columns and 8 modules in height).

Formats: TIF, JPG, PDF, AI, converted to curves.

The format of the ads to hire will be indicated as follows: first the number of columns, then the number of modules in height. Only you can hire the sizes listed in the Media Kit.

4.7cm

23,650 B/W 29,100 COLOUR

14,300 B/W 17,650 COLOUR

double ticker

big outstanding box

4.7cm

8 7

43%

4,300 B/W 5,300 COLOUR

LITTLE OUTSTANDING BOX 5cm

El Tren was born with a passion for strategy and dedication to the sport, and soon became a leader in its environment. After 14 years we became to pursue new objectives: a newspaper with general information, close to its readers, linked to the city with a concise format. We are determinated to be EL TREN that the city needs.

SIZE

to

44

19% 27% 14% 13%

35

to 45

Copies

28cm

GENRE

64

69,900

AGE

Email: ventas@eltren.com.mx. Check phones 3678-7747 and 3678-7748.

Resolution: 300 dpi in CMYK. Text in black: C = 0%, M = 0%, Y = K = 0% 100% (overprint). In primary colors The print has a gain about 20%. The body of text must measure at least 8 points

7cm


500 B/W 600 COLOUR 4cm x 3.5cm

1,000 B/W 1,230 COLOUR

1,500 B/W 1,850 COLOUR 12.5cm x 3.5cm

8cm x 3.5cm

3,000 B/W 3,700 COLOUR 12.5cm x 7cm

VAT NOT INCLUDED 50,000 BTL TREN

3,000 B/W 3,700 COLOUR 25cm x 3.5cm

3x2

3x1

2x1

1x1

5,380 B/W 6,600 COLOUR 12.5cm x 14cm

MÓDULOS

5,380 B/W 6,600 COLOUR

10,400 B/W 12,800 COLOUR

25cm x 7cm

12.5cm x 28cm

* See terms with your advisor

50,000 CENTRAL VERTICAL !/4 PAGE

6x1

MODULES

VERTICAL HALF PAGE

12 x 8

HORIZONTAL 1/4 PAGE

MODULES

10,400 B/W 12,800 COLOUR

19,700 B/W 24,200 COLOUR

4,000 B/W 5,050 COLOUR

25cm x 14cm

25cm x 28cm

4cm x 28cm

HORIZONTAL HALF PAGE

19,700 B/W 24,250 COLOUR

INFOMERCIAL

19,700 B/W 24,250 COLOUR

CREATIVE FULL PAGE

23,650 B/W 29,100 COLOUR

BACK COVER

CENTER FOLD No incluye producción.

8cm x 28cm

1 x 8

FULL PAGE

8,000 B/W 9,800 COLOUR

2x8

MODULES

DE 1,000 a 5,000 DE 5,001 a 10,000 DE 10,001 a 20,000 DE 20,001 en adelante

$ 12,000 millar $ 6,000 millar $ 3,000 millar $ 1,500 millar

163,300 FAKE COVER

6x8

MODULES

Prices plus IVA.

23


CÍRCULO INFORMADOR CÍRCULO INFORMADOR IS THE LOYALTY PROGRAM FOR SUBSCRIBERS OF

RMADOR.MX CIRCULOINFO

56 SÁBADO 14 DE NOVIEMBRE

2015

+45,000 CARD HOLDERS

•Frequency: Weekly, Thursday s on paper • Closing date: monday of the week prior to the publication • Printing: 51,000 copies • Paper: High Brigth

LA RUTA DE LOS DESEOS

+230

ADOR

INFORM EFICIOS CÍRCULO N E B E D ÍA U TU G

Círculo Informador It is a weekly magazine that offers its readers a guide to the most attractive of the city: offers entertainment as well as shows, billboard, essential travel and sports events in the city. Círculo Informador also offers the unique experience of seeing, feeling and living Guadalajara.

Sign up

24

3678 7750

@circulo_i

circuloinformador

AFFILIATED BRANDS

+51,000 COPIES

5,000 copies as strategic product placement

/circuloinformador

download the free APP


Purchase decision makers of health services

Pleasure travelers

USER’S PROFILE 25 to 45 years old NSE A/B/C+ y C

Make purchases on credit Credit card holders

Heavy Users of restaurants, coffees and bars

Heavy Users of malls and cinemas

MEN

WOMEN

69%

31%

Department stores users

Purchase decision makers of household products

They like to be recognized as economically successful people

Purchase decision makers of cars

65%

SOCIOECONOMIC LEVEL A/B/C+

18%

10%

C

D+

6%

D/E

8%

GASTRONOMY Restaurants, coffees, cake shop, fast food, home delivery, among others.

45 to 64 35 to 44 25 to 34

AUDIENCE Percentage by age

19 to 24 13 to 18

27%

30%

24%

HOME AND SERVICES Furniture, linen, gardening, maintenance, decoration, pets, car washes, dry cleaners, services, among others.

12%

HEALTH AND BEAUTY Gyms, spa, beauty salons, medical services, laboratories, among others.

ENTERTAINMENT AND CULTURE Cinema, theater, festivals, concerts, bars, exhibitions, events, parks, clubs, entertainment, among others.

Publication and permanent location in the Mobile Application of Círculo Informador.

LIFESTYLE

Direct mail advertising to subscribers of El Informador.

Trips, hotels, cars, flights, destinations, technology, fashion, accessories, shopping, magazines, among others.

VAT NOT INCLUDED 50,000

45,000

30,000

18,000

10,000

6,000

19 cm x 27 cm

38 cm x 27 cm

19 cm x 27 cm

19 cm x 27 cm

19 cm x 13.5 cm

9.5 cm x 13.5 cm

BACK COVER

FULL PAGE HALF PAGE

1/4 PAGE

COVER PAGE

CENTRAL

75,000

25


DIGITAL www.informador.mx is the leading news site in the west of the country, ranking fourth nationally certified by COMSCORE. For that reason we are the most

great national expansion.

powerful medium in Jalisco and

Ad Display

READER’S Profile

LEADER BOARD

GENRE

Is located on top, covering a large area in one of the locations most visible to users who visit our site. Measures: 728x90

59%

41%

MEDIUM RECTANGLE

Placed to the right of the portal and which is mixed with the content of the site.

AGE

26 % 22 %

RICH MEDIA

TOP SITES OF NEWSPAPERS IN MEXICO Percentage range

PRESENTATION

� Internet presents a highly effective thanks to campaigns can be segmented, advertising allows us to focus on specific areas, certain times so you can get the public to decide impact.

DIARIO DE YUCATÁN

IG CRÓNICA

EL IMPARCIAL

EL SIGLO DE TORREÓN

DEBATE

EL INFORMADOR

EXCELSIOR

MILENIO

� At Informador.mx, we can design a package tailored to each client, taking into account different variables in order to guarantee the success of your campaign. EL UNIVERSAL DE MÉXICO

Measures: 300x250

+

180.00 per thousand

65

64

6%

55

45

to

54

13 % 12%

to

44 35

to

34 to 25

18

to

24

20 %

GEOGRAPHY

it’s going to be applied a filter to the geographical area, limiting the display of your campaign only to

certain municipalities, states or countries. It will depend on the market to which it is addressed, and the scope you want to achieve with it.

SECTIONS

� To impact effectively it is recommended to tie the art show with the editorial content of each of the sections, seeking the interaction of users to find advertising related to their interests. � We count with different sections, such as: Jalisco, Entretenimiento, Tecnología, Deportes y Economía among others.

More than 3.5 MILLION monthly unique browsers in Guadalajara at 2013

More than 4 MINUTES to spend on average on the site More than

248,000 unique users per day

Medium Rectangle Measures:

Leader Board Measures:

300x250 – 300x500

728x90 – 728x200

EXPANDABLES It is a banner that expands when you hover over the image. By covering the site content momentarily engages the viewer and view looks only in the block expanded ad.

26

350 per thousand


MOBILE Our mobile portal represents about 18% of traffic to our site. Your brand may receive by our users Take prior to the consultation of information Over; or with a presence while surfing a banner.

SKIN It allows you to dress your brand branding side spaces of our portal. Measures: 160x600

TAKE OVER MOBILE

350 per thousand

Measures: 300x250

VIDEO PLAYER Creativity plays a video in a container. Lets be controlled to pause or play. Measures: 300x250

380 per thousand

280 per thousand

MOBILE BANNER Measures: 320x50

180 per thousand TAKE OVER

SKY SCRAPPER CLASSIFIED AD Long and narrow ad that owes its name to the tall buildings in large cities. Measures: 160x600

280 per thousand

This format has the particularity to show before entering the site content. Advertising is centered on a white screen, focusing the user on the image display. You can jump by a button or wait a few seconds for it to close. Measures: 800x600

350 per thousand SPLASH IPAD

PRODUCTS AD HOC SECTION SPONSORSHIP Highlight by changing colors and dramatic change in the regular display. A ticker with the customer’s logo is attached and also to include a banner in the first scroll.

Variable by section TOPIC SPONSORSHIP ADVERTORIAL A single customer will have exclusivity in all business areas, the only visible in all generated notes.

Variable by topic

Is an excellent option to share our readers about the properties of your product or service. The note will be highlighted on the cover for 5 hours, the news section where occur most important day. It will be visible for a day and a half indoors and permanently within the site. -Dissemination at social networks.

TAKE OVER IPAD

During the loading of our print version, the main photo for a picture with your brand is replaced, which takes about 7 seconds.

Consult with an executive to quote

PRICES PLUS IVA

Leaders at Social Networks

1.5 million

More than of followers in all our netwoks

31,500 per note

27


EL INFORMADOR GUADALAJARA Ávila Camacho 2247 Col. Country Club C.P. 44610 Guadalajara, Jalisco Conmutador: (33) 3678 7700 Ventas: (33) 3819 2222 publicidad@informador.com.mx

EL TREN

Ávila Camacho 2247 Col. Country Club C.P. 44610 Guadalajara, Jalisco Conmutador: (33) 3819 2222 ventas@eltren.com.mx

MÉXICO Paseo de las Palmas 239, Desp.204 Col. Lomas de Chapultepec C.P. 11000 Del. Miguel Hidalgo, México, D.F. (55) 5293 8260 Ext. 65 (55) 5293 8269 recepciondf@informador.com.mx

AVISO DE OCASIÓN Independencia 300 Zona Centro C.P. 44100 Guadalajara, Jalisco Conmutador: (33) 3678 7700 aviso@informador.com.mx

MONTERREY Francisto G. Sada 2948, Plaza Lasalle Sur local 20 Col. Chepevera C.P. 64030 Monterrey, Nuevo León (810) 8123 2327 (810) 8123 2380 lupitardz@informador.com.mx

CÍRCULO INFORMADOR Ávila Camacho 2263 Col. Country Club C.P. 44610 Guadalajara, Jalisco Conmutador: (33) 3819 2222 boletin@circuloi.mx


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