2011 Exhibits Brochure

S O M E T H I N G

for

Everyone

A publication for Vendors and Exhibitors of the Star of Texas Fair & Rodeo

Star of Texas Fair & Rodeo H March 11-26, 2011 w w w. R o d e o A u s t i n . c o m H ( 5 1 2 ) 9 1 9 - 3 0 0 0

About Us As one of Austin’s premier events, t h e S t a r o f Te x a s F a i r a n d R o d e o brings superior entertainment to the community while boasting an economic impact that exceeds $54.7 million annually. The Star of Texas Fair and Rodeo is proud to host the nation’s 8th largest Junior Livestock Show and the world’s 6th largest indoor, regular season ProRodeo known as Rodeo Austin. More than 300,000 people visit the Fairgrounds annually and are treated to 16 days of ProRodeo, Livestock Shows, Carnival fun, food, shopping and many other exciting events.

With an average reach of over 20,000 fairgoers daily, the Star of Texas Fair and Rodeo is a prime location to feature your tasty treats, innovative products and to establish brand awareness to the Austin community and beyond.

LIVE ACTION!

LIVE MUSIC!

ProRodeo, Xtreme Bull Riding, Racing Pigs, Carnival rides, games and more!

117 bands will perform at Rodeo Austin including national recording artists on the Main Stage, local bands on the Rockin' A Stage and nightly concerts in the 100X Club LIVE STOCK!

Junior Livestock Show, Petting Zoo, Texas Longhorns on display, Horse Show, Avenue of Breeds and Barnyard Beginnings, a live educational birthing exhibit

2010 Attendance 300,000+ visitors came out to the Fairgrounds during the 16-day event and set a new public attendance record with the turnstile count up 13%

67,500 attended the ProRodeo in the Rodeo Arena

Favorite Events

1 ProRodeo

2 Food and Shopping

2010: A Record Breaking Year!

Rodeo and Concert Ticket Sales were up 10% Highest Parking Gross was recorded, up

A record 12,668 youth participated in the various events including the Junior Livestock Show, School Tours and the Rodeo Rumble 1K Run Rodeo Austin recycled more than

60 tons of waste

Rodeo Austin awarded over $1.6 to the Youth of Texas!

3 Rodeo Arena Concert 5 Carnival

Gates open at 10:00 a.m. on Friday, March 11, 2011.

6 Fairgrounds Acts (Racing Pigs,

Petting Zoo, Pony Rides)

We will have 16 full days of fun!

7 Outdoor Stage

Rockin’ A Ranch will feature more than 60 local bands playing on the Outdoor stage!

8 BBQ Cook Off

$1-$50

$51-$100 $101-$150 $151-$200

Barnyard Beginnings!

Come experience the miracle of life at this livestock birthing exhibit.

Save Your Bucks Days! Rodeo Austin offers promotions to fairgoers for either free admissions or parking!

$201-$250 (<1%) $251-$300 $301 or more

* 78% of our guests spent $50 or more on their visit

Rodeo Austin iPhone App is now available!

The App was launched in 2010 and featured several vendors.

About the Fairgoers

97% of fairgoers plan to attend the Rodeo in 2011

67% of fairgoers shopped in Betsy's General Store *Photos courtesy of Dave Wilson, Erich Schlegel, Candice Craw-Goldman

Source: 2008-10 Fairgrounds survey, statistics and highlights data

million

NEW TO RODEO AUSTIN

4 Livestock Show

Spending

3%

Is this your first visit to Rodeo Austin?

No – 68% Yes – 32%

ABOUT RODÉO DRIVE

Rodeo Arena Mezzanine

Ro d é o D r i v e i s a p r i m e l o c a t i o n f o r

commercial exhibitors with premium products. It is located in the Rodeo Arena where the ProRodeo and Concert performances are held nightly. Vendors in this area are able to showcase their products to over 67,500 rodeo fans that attend the 15 performances.

Vendors in the Mezzanine open their booths an hour before the ProRodeo begins and remain opened until the show is over. Rodeo patrons have paid an additional ticket price to enter the Rodeo Arena and this exhibit space is ideal for premium products. The exposure for vendors in this area is heightened, as Rodéo Drive consists of over 3,000 square feet of premier commercial exhibit space.

RODÉO DRIVE 101 . . . . 10' x 10' . . . . $1,800 102 . . . . 10' x 10' . . . . $1,600 103 . . . . 10' x 10' . . . . $1,600 104 . . . . 10' x 10' . . . . $1,800 105 . . . . 10' x 10' . . . . $1,600 106 . . . . 10' x 10' . . . . $1,800 107 . . . . 10' x 10' . . . . $1,800 108 . . . . 10' x 10' . . . . $1,600 109 . . . . 10' x 10' . . . . $1,800 110 . . . . 10' x 10' . . . . $1,800 111 . . . . 10' x 10' . . . . $1,600 112 . . . . 10' x 10' . . . . $1,800 113 . . . . 10' x 10' . . . . $1,800 114 . . . . 10' x 10' . . . . $1,600 115 . . . . 10' x 10' . . . . $1,800 116 . . . . 10' x 10' . . . . $1,800 117 . . . . 10' x 10' . . . . $1,600 118 . . . . 10' x 10' . . . . $1,800 119 . . . . 10' x 10' . . . . $1,800 120 . . . . 10' x 10' . . . . $1,600 121 . . . . 10' x 10' . . . . $1,800 122 . . . . 10' x 10' . . . . $1,800 123 . . . . 10' x 10' . . . . $1,600 124 . . . . 10' x 10' . . . . $1,800 125 . . . . 10' x 10' . . . . $1,800 126 . . . . 10' x 10' . . . . $1,600 127 . . . . 10' x 10' . . . . $1,800 128 . . . . 10' x 10' . . . . $1,800 129 . . . . 10' x 10' . . . . $1,600 130 . . . . 10' x 10' . . . . $1,600 131 . . . . 10' x 10' . . . . $1,600 132 . . . . 10' x 5' . . . . . . $850 133 . . . . 10' x 5' . . . . . . $850 134 . . . . 10' x 5' . . . . . . $850 135 . . . . 10' x 5' . . . . . . $850 136 . . . . 10' x 5' . . . . . . $850

ABOUT BETSY'S GENERAL STORE

Exhibit Hall

Betsy's General Store is an indoor shopping Mecca

located in the center of the Fairgrounds next to the Youth Center and the Rodeo Arena. It is easily accessible and Kidstown is located right outside of Betsy's General Store. Vendors in the Exhibit Hall open when the Fair opens to the public and anyone who pays the Fairgrounds fee is allowed to enter into Betsy's General Store. The range of products and services is endless and the traffic is continuously flowing through the 20,000 square foot building, featuring 71 exhibits.

BETSY'S GENERAL STORE 201 . . . . . .10' x 10' . . . . . . . $900 202 . . . . . .10' x 10' . . . . . $1,100 203 . . . . . .10' x 10' . . . . . $1,100 204 . . . . . .10' x 10' . . . . . . . $900 205 . . . . . .10' x 10' . . . . . . . $900 206 . . . . . .10' x 10' . . . . . . . $900 207 . . . . . .10' x 10' . . . . . $1,100 208 . . . . . .10' x 10' . . . . . $1,100 209 . . . . . .10' x 10' . . . . . $1,100 210 . . . . . .10' x 10' . . . . . $1,100 211 . . . . . .10' x 10' . . . . . . . $900 212 . . . . . .10' x 10' . . . . . . . $900 213 . . . . . .10' x 10' . . . . . $1,100 214 . . . . . .10' x 10' . . . . . . . $900 215 . . . . . .10' x 10' . . . . . . . $900 216 . . . . . .10' x 10' . . . . . $1,100 217 . . . . . .10' x 10' . . . . . $1,100 218 . . . . . .10' x 10' . . . . . . . $900 219 . . . . . .10' x 10' . . . . . . . $900 220 . . . . . .10' x 10' . . . . . . . $900 221 . . . . . .10' x 10' . . . . . . . $900 222 . . . . . .10' x 10' . . . . . $1,100 223 . . . . . .10' x 10' . . . . . . . $900 224 . . . . . .10' x 10' . . . . . . . $900 225 . . . . . .10' x 10' . . . . . $1,100 226 . . . . . .10' x 10' . . . . . . . $900 227 . . . . . .10' x 10' . . . . . . . $900 228 . . . . . .10' x 10' . . . . . . . $900 229 . . . . . .10' x 10' . . . . . . . $900 230 . . . . . .10' x 10' . . . . . . . $900 231 . . . . . .10' x 10' . . . . . . . $900 232 . . . . . .10' x 10' . . . . . $1,100 233 . . . . . .10' x 10' . . . . . . . $900 234 . . . . . .10' x 10' . . . . . . . $900 235 . . . . . .10' x 10' . . . . . . . $900 236 . . . . . .10' x 10' . . . . . . . $900 237 . . . . . .10' x 10' . . . . . . . $900 238 . . . . . .10' x 10' . . . . . . . $900 239 . . . . . .10' x 10' . . . . . . . $900 240 . . . . . .10' x 10' . . . . . . . $900 241 . . . . . .10' x 10' . . . . . $1,100 242 . . . . . .10' x 10' . . . . . $1,100 243 . . . . . .10' x 10' . . . . . . . $900 244 . . . . . .10' x 10' . . . . . . . $900 245 . . . . . .10' x 10' . . . . . . . $900 246 . . . . . .10' x 10' . . . . . . . $900 247 . . . . . .10' x 10' . . . . . . . $900 248 . . . . . .10' x 10' . . . . . . . $900 249 . . . . . .10' x 10' . . . . . . . $900 250 . . . . . .10' x 10' . . . . . . . $900 251 . . . . . .10' x 10' . . . . . $1,100 252 . . . . . .10' x 10' . . . . . $1,100 253 . . . . . .10' x 10' . . . . . . . $900 254 . . . . . .10' x 10' . . . . . . . $900 255 . . . . . .10' x 10' . . . . . . . $900 256 . . . . . .10' x 10' . . . . . . . $900 257 . . . . . .10' x 10' . . . . . . . $900 258 . . . . . .10' x 10' . . . . . . . $900 259 . . . . . .10' x 10' . . . . . . . $900 260 . . . . . .10' x 10' . . . . . . . $900 261 . . . . . .10' x 10' . . . . . $1,100 262 . . . . . .10' x 10' . . . . . $1,100 263 . . . . . .10' x 10' . . . . . . . $900 264 . . . . . .10' x 10' . . . . . . . $900 265 . . . . . .10' x 10' . . . . . . . $900 266 . . . . . .10' x 10' . . . . . . . $900 267 . . . . . .10' x 10' . . . . . . . $900 268 . . . . . .10' x 10' . . . . . . . $900 269 . . . . . .10' x 10' . . . . . . . $900 270 . . . . . .10' x 10' . . . . . . . $900 271 . . . . . .10' x 10' . . . . . $1,100

2011

Fairgrounds Map March 18-19

Ma

rc

h2

5-

26

W W ild Sh est ow

Livestock, Wrangler & Life Member Parking Barnyard Beginnings

Mutton Bustin Check in

C To how wn

Rockin’ A Stage

Racing Pigs

Ol’ McDonald’s Barn

Layout and Fairgrounds programming are subject to change.

ABOUT THE WILD WEST SHOW NEW

Main Attraction Tent

The new featured shopping area consists of 40 exhibit spaces inside the Wild West Show, which is conveniently located next to the East Fairgrounds Entrance. The Wild West Show will feature a Main Attraction inside the tent and a number of shows will perform daily entertaining the public. Similar to Betsyâ&#x20AC;&#x2122;s General Store, the range of products and services is endless as any Commercial Exhibitor may apply for these spaces.

WILD WEST SHOW 601 . . . . .10' x 10' . . . . . $750 602 . . . . .10' x 10' . . . . . $750 603 . . . . .10' x 10' . . . . . $750 604 . . . . .10' x 10' . . . . . $750 605 . . . . .10' x 10' . . . . . $750 606 . . . . .10' x 10' . . . . . $750 607 . . . . .10' x 10' . . . . . $750 608 . . . . .10' x 10' . . . . . $750 609 . . . . .10' x 10' . . . . . $850 610 . . . . .10' x 10' . . . . . $750 611 . . . . .10' x 10' . . . . . $750 612 . . . . .10' x 10' . . . . . $750 613 . . . . .10' x 10' . . . . . $750 614 . . . . .10' x 10' . . . . . $750 615 . . . . .10' x 10' . . . . . $850 616 . . . . .10' x 10' . . . . . $750 617 . . . . .10' x 10' . . . . . $750 618 . . . . .10' x 10' . . . . . $750 619 . . . . .10' x 10' . . . . . $750 620 . . . . .10' x 10' . . . . . $750

621 . . . . .10' x 10' . . . . . $850 622 . . . . .10' x 10' . . . . . $750 623 . . . . .10' x 10' . . . . . $750 624 . . . . .10' x 10' . . . . . $750 625 . . . . .10' x 10' . . . . . $750 626 . . . . .10' x 10' . . . . . $750 627 . . . . .10' x 10' . . . . . $850 628 . . . . .10' x 10' . . . . . $750 629 . . . . .10' x 10' . . . . . $750 630 . . . . .10' x 10' . . . . . $750 631 . . . . .10' x 10' . . . . . $750 632 . . . . .10' x 10' . . . . . $750 633 . . . . .10' x 10' . . . . . $750 634 . . . . .10' x 10' . . . . . $750 635 . . . . .10' x 10' . . . . . $750 636 . . . . .10' x 10' . . . . . $750 637 . . . . .10' x 10' . . . . . $750 638 . . . . .10' x 10' . . . . . $750 639 . . . . .10' x 10' . . . . . $750 640 . . . . .10' x 10' . . . . . $750

ABOUT THE FAIRGROUNDS

Outdoor Exhibits

T h e Outdoor Exhibits are strategically

dispersed across the Fairgrounds, adjacent to popular features including Kidstown, the Rockin' A Stage, live Texas Longhorns, rides and games. High traffic will allow for maximum exposure for your products. Outdoor Exhibits can accommodate larger display areas with few limitations to booth size. Outdoor exhibits can range from a Rock Wall, a trailer selling jewelry or sunglasses, to a mobile marketing unit.

Outdoor Exhibits are also great for Attractions of any kind. to For opportunities ting unit, rke Ask about our tent rental options. y your mobile ma

at displa its Department contact the Exhib 9-3000 91 2) (51

Rockinâ&#x20AC;&#x2122; A Ranch is on the North side of the Fairgrounds, which consists of the Rockin' A Stage, a Fairgrounds Attraction and Outdoor Exhibits. More than 60 bands will perform on the Rockin' A Stage throughout the 16 days and the Fairgrounds Attraction will feature Racing Pigs.

ROCKIN' A RANCH 501 . . . .

502 . . . .

503 . . . .

504 . . . . *505 . . . .

506 . . . .

507 . . . .

508 . . . .

509 . . . .

510 . . . .

511 . . . .

512 . . . .

513 . . . .

514 . . . .

515 . . . .

50' x 40' . . . . . $1,000 50' x 30' . . . . . $1,000 10' x 10' . . . . . . $500 20' x 10' . . . . . $1,000 25' x 20' . . . . . $2,000 10' x 10' . . . . . . $500 10' x 10' . . . . . $500 10' x 10' . . . . . . $500 10' x 10' . . . . . . $500 10' x 10' . . . . . . $500 20' x 20' . . . . . . $750 20' x 20' . . . . . . $750 20' x 20' . . . . . . $750 20' x 20' . . . . . . $750 20' x 20' . . . . . . $750

Town Square starts at the main entry of the Fairgrounds and is adjacent to the Luedecke Arena, Youth Center and Kidstown.

These outdoor exhibit spaces are located in the center of the action.

TOWN SQUARE 401 . . . . .

402 . . . . .

403 . . . . .

404 . . . . .

405 . . . . .

406 . . . . .

407 . . . . .

408 . . . . .

409 . . . . .

410 . . . . .

411 . . . . .

412 . . . . .

413 . . . . .

414 . . . . .

415 . . . . .

416 . . . . .

417 . . . . .

418 . . . . .

419 . . . . .

420 . . . . .

421 . . . . .

422 . . . . .

423 . . . . .

424 . . . . .

50' x 50' . . . . . $5,000 50' x 50' . . . . . $5,000 65' x 45' . . . . . $5,200 30' x 20' . . . . . $2,700 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750 30' x 30' . . . . . $3,500 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750 20' x 20' . . . . . $1,750

425 . . . .20' x 10' . . . . . . . $1,500 426 . . . .20' x 10' . . . . . . . $1,500 427 . . . .60' x 85' x 75' . . $2,500 428 . . . .30' x 60' . . . . . . . $2,500 429 . . . .30' x 40' . . . . . . . $2,000 430 . . . .20' x 20' . . . . . . . $1,250 431 . . . .20' x 20' . . . . . . . $1,250 432 . . . .20' x 20' . . . . . . . $1,250 433 . . . .10' x 10' . . . . . . . . . $500 434 . . . .10' x 10' . . . . . . . . . $500 435 . . . .10' x 10' . . . . . . . . . $500 436 . . . .10' x 10' . . . . . . . . . $500 437 . . . .10' x 10' . . . . . . . . . $500 438 . . . .10' x 10' . . . . . . . . . $500 439 . . . .10' x 10' . . . . . . . . . $500 440 . . . .40' x 40' . . . . . . . $1,200 441 . . . .60' x 60' x 30' . . $1,200 442 . . . .40' x 40' . . . . . . . $1,000 443 . . . .40' x 40' . . . . . . . $1,000 444 . . . .40' x 30' . . . . . . . $1,000 445 . . . .40' x 30' . . . . . . . $1,000 446 . . . .50' x 40' . . . . . . . $1,000 447 . . . .50' x 10' . . . . . . . $2,000 448 . . . .50' x 10' . . . . . . . $2,000

Crazy Canyon is on the South side of the Fairgrounds, in the heart of the Carnival.

The Outdoor Exhibitors in this area follow the same hours of operation as the Carnival and can remain open as long as the Carnival is running.

CRAZY CANYON 301 . . . . 20' x 20' . . . .

302 . . . . 20' x 20' . . . .

303 . . . . 20' x 20' . . . .

304 . . . . 20' x 20' . . . .

305 . . . . 20' x 20' . . . .

306 . . . . 20' x 20' . . . .

307 . . . . 20' x 20' . . . .

308 . . . . 20' x 20' . . . .

309 . . . . 20' x 20' . . . .

310 . . . . 20' x 20' . . . .

311 . . . . 20' x 20' . . . .

312 . . . . 20' x 20' . . . .

313 . . . . 20' x 20' . . . .

$1,000 $1,000 $1,000 $1,200 $1,000 $1,000 $1,000 $1,000 $1,000 $2,000 $2,000 $2,000 $2,000

ABOUT CHOW TOWN 0 20,00 0 Over and 15,00 ld s o g s o e d corn l cakes ar funne annually!

CHOW TOWN 701 . . . . .

702 . . . . .

703 . . . . .

704 . . . . .

705 . . . . .

706 . . . . .

707 . . . . .

708 . . . . .

709 . . . . .

710 . . . . .

711 . . . . .

712 . . . . .

713 . . . . .

714 . . . . .

715 . . . . .

716 . . . . .

717 . . . . .

718 . . . . .

719 . . . . .

720 . . . . . *505 . . . . .

25' x 20' . . . . . $5,000 25' x 20' . . . . . $5,000 25' x 20' . . . . . $5,000 25' x 20' . . . . . $5,000 30' x 20' . . . . . $5,000 25' x 20' . . . . . $2,500 25' x 20' . . . . . $2,500 25' x 20' . . . . . $2,500 25' x 20' . . . . . $2,500 25' x 20' . . . . . $2,500 25' x 20' . . . . . $2,500 25' x 20' . . . . . $2,500 25' x 20' . . . . . $3,500 25' x 20' . . . . . $3,500 25' x 20' . . . . . $3,500 40' x 20' . . . . . $8,000 40' x 20' . . . . . $8,000 30' x 20' . . . . . $3,500 30' x 20' . . . . . $3,500 30' x 20' . . . . . $3,500 25' x 20' . . . . . $2,000

Food Court

C h o w To w n i s c o n v e n i e n t l y

located outside of the Rodeo Arena and each Food Vendor is carefully selected. Presentation and appearance are very important and only the highest quality booths with exceptional food products are selected. Due to the economics of supply and demand, STFR limits the number of Food Vendors in the Food Court to a maximum of 20 booths. Within these 20 booths, only two vendors will be allowed to sell similar products. One select vendor will have the opportunity to provide concessions at our 21st booth located in Rockinâ&#x20AC;&#x2122; A Ranch.