2014 ROT Rally Sponsor Brochure

to be seen by thousands?

Travis Co Exp o Center

Downt own Austin

austin, texas gear up to expose your brand & show your stuff at the largest rally in texas! don't miss this chance to be seen by thousands during one of the most highly-anticipated events of the year! it's rally time.

What is ROT Rally? Well, some Rally-goers say THE REPUBLIC OF TEXAS BIKER RALLY ATTRACTS

200,000+

MOTORCYCLE ENTHUSIASTS TO AUSTIN, TX EACH JUNE

it’s a weekend that brings out their “inner biker” like nothing else. Others define the Rally more so by the way it makes them feel—like being part of something grand, part of a close-knit community of kindred spirits. One Rally attendee says “it’s like energy coupled with being free.” No matter what the experience, year after year it remains one of the most highly-anticipated events in the country and continues to bring over 200,000+ motorcycle enthusiasts to Austin, TX over a 4-day period every June.

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ROT Rally is one of the most

WIDELY-ANTICIPATED

events in the country

The Republic of Texas Biker Rally celebrates its 19th anniversary in Austin, Texas June 12-15, 2014. The 4-day event, held at the Travis County Expo Center brings 40,000+ motorcycles and 200,000+ motorcycle enthusiasts to the area. The promoters, staff and volunteers work extremely hard ensuring every year is better than the last—including bringing Austin the best in live music, attractions, celebrity guests, industry leaders, bike builders, food and product vendors as well as the longest parade and biggest downtown party Austin has ever seen.

“Loved all the great bikes, the atmosphere and kickin’ it with friends.”

B. Fields, Rally attendee

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“It starts with the allure of the motorcycles—and ends up being so much more!”

54 City Blocks ARE SHUT DOWN FOR THE FRIDAY NIGHT PARADE & PARTY

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Be a part of the

biggest party in texas What other city in the USA shuts down 54 square blocks of their downtown for bikers?

The Friday night parade to downtown Austin from the Travis County Expo Center has become a highly-anticipated ROT tradition. After the parade enjoy a downtown party with 200,000 of your friends, free biker parking on Congress Avenue, and a wonderful variety of food, drink and product vendors. ROT Rally is known for showcasing the best Austin has to offer and the downtown party is no exception! Enjoy a killer music lineup, giveaways, celebrity meet-n-greets, and more…you just won’t believe the action!

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Pre-par a Hot Spo de & to available pps !

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THE FACTS

ONE OF THE LARGEST RALLIES IN THE USA

60% 40%

OF ATTENDEES ARE MALE OF ATTENDEES ARE FEMALE

$36 MILLION AUSTIN AREA ECONOMIC IMPACT

Visitors in thousands

INCOME STATISTICS

50 40 30 20 10

0

6

10%

20%

30%

40% 50% 60% Percent of attendees

0

ATTENDANCE GROWTH

LARGEST MOTORCYCLE RALLY IN TEXAS

HIGHEST-RATED

RALLY IN THE SOUTHWEST

“BEST IN TEXAS”

VOTED 9 YEARS IN A ROW

“I wanted to thank the ROT Rally staff for a great event this year (2013). It ran very smoothly and we had an amazing time. In addition, our sales were up about 30% in both dollars and unit sales from the ROT 2012—which we considered a good year as well! Keep up the good work, and we will definitely see you again in 2014.”

Dave Kelly, Avon Grips

HIGHLYANTICIPATED EVENTS

ONE OF THE MOST

2013 WEB SITE STATISTICS

In addition to email blasts, monthly newsletters and web site updates, ROT utilizes the social media venues of Facebook, Twitter and Instagram to keep in touch with attendees.

Daily posts are executed to ensure attendees are abreast of late-breaking announcements and updates. (See next page for statistics.)

108,000

ABSOLUTE UNIQUE VISITORS

986,570 PAGE VIEWS

1.2 MILLION HITS

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BY GENDER kd 0 5 sts 15% PoMen g% he in 85 m r fo r e P p o T reac Women

9.4k

Reached Per Post SOCIAL

MEDIA

me e open! Welco “The gates ar ROT Rally!” to the 2013

IS A THRIVING RESOURCE FOR MAXIMIZING BRAND EXPOSURE

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he be

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the roar of our headliners @TwistedSisterNY @LosLonelyBoys @Vitera @TheVinceNeil

9.4k

2013 Custom Military bike by @CountsKustoms will be given away to one lucky military service person at #rotrallybit.ly/16XJA1j

eac rImpressions during June, 2013 2.3m Top Performing Tweets

Top Performing Tweets

279.5k reached s

15.9k reached

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T lly 2013 ROT Ra 279.5k reached “Welcome to

Klout Score As of June 24, 2013

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“The gate ally!”building enthusiasm with previously engaged fans.

ROT Rwhile to the 2013

Klout Score of June 24, 2013 KloutAsScore 50% As of June 24, 2013

8

BY GENDER—51% Women 49% Men

witter Engagement

g Posts in m r fo r e P p To 013 ROT Rally 2 “Welcome to

Twitter Engagement

69 69 50% 22achked re

91.2k reached

“Playing the @rotrally tonight with Twisted Sister in Austin, TX! Bad ass bikes here!”

deesnider:

Influencer Engagement “A huge THANK YOU to amazing 2013 @ROTRally staff

291.8k reached

for the access to photograph rock god @deesnider.”

91.2k reached

reach

deesni

“A huge THANK YOU to amazi for the access to photograph

ROTRally: Amazing photo! Than ROTRally: Amazing photo! Thanks for coming out this year @deesnider, your performan @deesnider, your performance was the perfect way todeesnider: round out the round out the weekend!

“A huge THANK YOU to amazing 2013 @ROTRally staff

TheVinceNeil:

for the access to photograph rock god @deesnider.”

“Playing the @rotrally tonight with Twisted Sister in Austin, TX! Bad ass bikes here!” ROTRally: Amazing photo! Thanks for coming out this year @deesnider, your performance was the perfect way to round out the weekend!

1.4m

3.1m

91.2k reached

Reached deesnider:

1.4m

Exposure

“A huge THANK YOU to amazing 2013 @ROTRally staff for the access to photograph rock god @deesnider.”

1.4m

Reached

3.1m

Mobile App for Smart Phones ROTRally: Amazing photo! Thanks for coming out this year @deesnider, your performance was the perfect way to In 2013, ROT Rally launched its smart round out the weekend!

Reached Exposure phone app allowing attendees to receive up-to-date information.

16,976

1.4m

3.1m 16,976 Stats are from June 1-Oct. 1, 2013

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New Users

81% Exposure

Reached

Retention Rate

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New Users Return Users Return Users

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Total Sessions

Total Sessions

2,833

22,8,33133 2,313

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Sampling of ROT Rally’s

sponsors & partners

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ROT Rally never fails to deliver the best in live music

and entertainment

Over the course of the 4-day event, ROT Rally brings acclaimed national and local bands to the Travis County Exposition Center on the mainstage and Paradise Bar club venue. VIP and “After Party” sponsorships are a terrific way to bring your brand alive and reward your clients, co-workers and friends with a unique and “totally ROT” musical experience.

Stag Sponso e rsh Availab ips le!

2014 er Headlin

“The Rally rocked!”

S. Albrecht, Rally goer

some of the rally's past musical acts: The Doobie Brothers Eddie Money Kenny Wayne Shepherd Vince Neil of Motley Crue Twisted Sister Hank Williams, Jr. Los Lonely Boys Ted Nugent Ray Wylie Hubbard Vitera Omar & The Howlers The Georgia Satellites Pat Travers Band Del Castillo Shooter Jennings Gov’t Mule Blue Oyster Cult Blood, Sweat & Tears Leon Russell Bret Michaels The Gourds Robert Earl Keen Doyle Bramhall Kentucky Headhunters Charlie Daniels Band Molly Hatchet Canned Heat

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Action &

ATTRACTIONS Event and attraction sponsorship opportunities abound at the ROT

ut Ask abo n io attract ps! op r sponso

Rally—everything from contests, games and sports, to demonstrations and displays. These scheduled happenings keep attendees entertained all weekend long—meaning prolonged exposure to your brand.

some of the rally's past attractions: Neverless Nocks Motorcycle Stunts Miss Harley Swim Suit Competition Miss ROT Bikini Contest ROT Warrior MMA Classic Car & Hot Rod Show Bikers for Babies/March of Dimes Ride Military Ride Jesse James Appearance National and Local Bands Tattoo Expo Vintage Bike Show Custom Bagger Showcase ROT’s Got Talent Big Texas Chop Off Military Bike Giveaway Celebrity Bike Builders Team X Trials FMX East Stunt Riders Full-Service Onsite Bars Drive-Thru Beer Barn FREE Onsite Camping The Wall of Death FREE WiFi Ride-In Bike Show BloxStarz Stunt Show Dyno Drags Contest Helicopter Rides Biker Games by Buda Cooling Zones Escape Artist Michael Griffin Robbie Knievel Jump at the Capitol NASCAR Artist Mark Brodie Downtown Parade Comedian Steve Trevino Micro Wrestling

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“What’s not to love about the ROT Rally? My husband and I had a great time!”

M. Hernandez, Rally goer

Custom Bike BUILDERS Each year, some of the country’s hottest bike builders come to join the fun and chat it up with fellow riders in the ThunderDome arena—the center of all of the motorcycle action. Here, they display custom creations and allow fans to get “up close and personal.” In 2013, the Rally welcomed legend Arlen Ness, best known for his customized choppers and hot rods, and his grandson Zach Ness into the esteemed builders circle.

Ask Thunde how the rDo can wor me Arena k for yo u!

some of the rally's past custom bike builders include:

Military Bike GIVEAWAY Before the mainstage headlining music on Saturday night of Rally weekend, the Republic of Texas Biker Rally honors American servicemen and women with the ROT Military Bike Giveaway. All who have served, past or present, may register during the Rally in the ThunderDome arena. In 2013, Danny “The Count” Koker and the boys from Counts Kustoms provided a one-of-a-kind custom bike for the lucky winner. Zach Ness has been commissioned to build the bike for the 2014 Military Bike Giveaway!

2013 Military Bike Giveaway Winner

Spo military nsor a attra or ride! ction

Jeff Nicklus Desperado Motorcycles Bronson Willard Southern Metal Choppers Craig Whitford CC Trikes & Hostile Cycles Rick Fairless Strokers Dallas Randy Leslie East Texas Choppers Jason Barron Primer Inc. Customs Dana Menefee Siouxicide Choppers Troy Nicholson Lightning Cycle Works Joe Martin Martin Brothers Bikes John Shope Sinister Industries Forrest Smith Hardtailz Choppers Nick Ashcraft Shamrock Cycles Jessie James Austin Speed Shop Arlen Ness Arlen Ness Motorcycles Zach Ness Arlen Ness Motorcycles

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Maximize your brand and help ensure the Rally’s viability by becoming a ROT RALLY SPONSOR A ROT Rally TITLE SPONSOR (exclusive to industry) enjoys the following benefits: PRIME REAL ESTATE AT TRAVIS CO. EXPO CENTER

MEDIA OPPORTUNITIES

• Prominent vending locations on site

• Banners displayed in key locations inside rally grounds to best optimize exposure • Banner prominently displayed inside ThunderDome • Banner displayed on outside ThunderDome • Banner prominently displayed downtown during Friday night party/parade • Banner on stages (limited)

• Pre-parade partner: Take this opportunity to drive down the Congress Ave. parade route before the motorcycles arrive to display your logo on vehicles and throw “bling” to the crowd along the parade route • Stage “shout out” to approximately 200,000 enthusiasts during Congress Ave. party before and/or after music • Stage “shout outs” on 2 stages Travis Count Expo • TV/news interview opportunities for ROT Rally and sponsor promotion (limited) • Radio mentions using ROT Rally name and sponsor • Email blasts/E-news (14 issues throughout the year)

LOGO DISPLAYS

MOBILE APP INCLUSION

• Logo included on Rally promotional Tear Off Pads (500,000 or 1,000,000 run), distributed state-wide • Logo included on Rally promotional poster (7,000 run) distributed nationwide • Logo on Schedule of Events, handed out to each attendee as well as distributed at Austin Hotels and other key Austin establishments • Logo included on print ads (newspaper and magazines), national and local distribution • Logo on Sponsor Gateway at the entrance to the Travis County Expo Center (inside rally grounds) • Logo displayed on Trams at Rally grounds

• Logo inclusion on ROT Rally’s official Smart Phone App

BANNER DISPLAYS

SOCIAL MEDIA INCLUSION • Social media campaign with live links to your website: FaceBook, Twitter, Instagram • Frequent posts regarding your Rally-specific events or giveaways • Header on ROT Rally’s FaceBook page

EXCLUSIVE RIGHTS TO USE ROT RALLY’S OFFICIAL LOGO • ROT Rally’s official logo usage on approved sponsor printing, banners, advertising (not for use on sponsorship merchandise)

TICKETS • Free tickets: Includes general admission wristbands to the Rally, June 12-15 • VIP Lounge Tickets. Includes VIP wristbands that will allow entrance to private VIP area with free drinks and food.

• VIP Music Tickets. Includes VIP wristbands that will allow entrance to private VIP area near front of stage.

EVENT BAG INCLUSION • Brochure or product included in the event bags distributed to each rally attendee, approx. 18,000-35,000 bags.

WEBSITE/ELECTRONIC ADVERTISING • Advertising on Website homepage, rotator display • Stationary Logo on website homepage and landing pages (sponsors only) ROT does not allow website advertising other than approved ROT sponsors • 3 rotating Jumbo Tron Ads displayed left of main stage on a Prostar Illuminator 22´h X 30´w, a prominent visual during concerts and throughout the day • Additional live feed of Jumbo Tron Ads to Paradise Bar on big screen

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Ask about our tailored sponsor packages to meet your company’s needs and budget requirements.

There are a number of exciting ways you can become a ROT RALLY PARTNER Pre-Rally “Hot Spot”—Pre-Sale Ticket Vendor

Host a Pre-Rally party and be an exclusive onsite Pre-sale Ticket vendor!

Some of the benefits include: • “Official Hot Spot” banner • Door prizes and raffle packages provided by ROT Rally • Full color advertisement in Rally Schedule of Events • E-news advertisement, Pre and Post Rally in newsletter blasts • Logo on Jumbo Tron at Expo center • Website logo listing

Pre-Parade Partner—Kick off the Parade on Friday, June 13, 2014 Your brand will be the center of attention as approx. 200,000 motorcycle enthusiasts await your arrival!

Some of the benefits include: • Company banners prominently displayed on downtown • Local TV exposure • MC announcements on Expo main stage • Your name or logo included on Jumbo Tron at Expo • E-news advertisement in Pre and Post ROT Rally news blasts • Full color 1/2 page ad in Rally Schedule of Events

Ride Partner—An event for those who love to ride Host an exclusive ROT Rally ride benefiting an important charity or cause!

Some of the benefits include: • TV/Radio/Print/Website coverage • Company banner at starting/ending point • Celebrity meet n greet opportunities • Chance to host mixer with beverages and food

Event, Attraction or Contest Partner Be the exclusive sponsor of a ROT Rally scheduled event, attraction or contest! Some of the benefits include: • Prime Company Banner displays • MC Announcements throughout the Rally • Print/Web/Jumbo Tron advertising and much more!

Event Bag Inclusion I nclude a flyer, coupon or product sample in the goodie bags for 18,000-35,000 Rally attendees!

VIP/After Party Partner Show your brand at exclusive VIP events at the ROT Rally!

Some of the benefits include: • Celebrity meet n greets and special sponsorship giveaways • Jumbotron/Paradise Bar advertisement • Prime Banner display at Paradise Bar • MC plugs during contests or events at Paradise Bar R O T

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ROT Biker Rally Downtown There are many ways to be a part of this exciting RALLY addition!

ROT Rally has expanded for 2014! The new event called “ROT Biker Rally Downtown, presented by Austin360º” is expected to attract tens of thousands of Rally goers, motorcycle enthusiasts, families and Austinites of all ages. The primary focus of the downtown venue is to emphasize motorcycle vendors, builders and national manufactures in a family-friendly atmosphere.

This FREE event will include motorcycle demo rides, industry leaders, manufacturer

June 13-14, 2014

displays, vintage car show, attractions, vendors, food and live music. The new

r o t r a l ly. c o m

venue is an expansion of the ROT Biker Rally, held at the Travis County Expo Center, Austin, Texas for the previous 19 years. The ROT Biker Rally Expo

A two-day, family-friendly festival held on the grounds of the Austin American Statesman located near the Congress Avenue bridge, Austin, Texas.

Center is open to wristband holders only and attendees must be 18+ years and up. Dates for 2014 are June 12-15, 2014.

Downtown Austin

ol apit to C

Co lor ado

e enu s Av gres Con

Sidewalk across Congress Ave. bridge

Riv er

June 13-14, 2014 r o t r a l ly. c o m

Ba rt on

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e enu s Av gres Con

Sp rin gs

Rd .

Main Entrance

Staff Parking

Industry Demo Rides Industry Spaces Attractions Food Vendors Bars/Beverages Vendor Spaces Music Stage

YAMAHA HARLEY

INDIAN/ VICTORY

Vintage Car Show Demo Ride In & Out to Riverside Dr.

Motorcycle Parking Patron Parking

SPONSORSHIPS & VENDORS ROT Biker Rally sponsorships packages are custom-tailored based on client needs and budgets and include such things as website recognition, banner exposure, social media coverage, radio coverage, jumbo tron spots, stage or attraction sponsorship as well as inclusion in ROT’s print campaign of posters, ads and official pocket guide.

There is a wide array of vendor spaces available ranging from our largest 100’ x 50’ rig space down to a 10’ x 10’ vendor booth. Many of our custom sponsorships include prime vendor real estate as part of the package.

For helping kick off our new venue, 2014 vendors as well as sponsors who obtain real estate as part of a package will be “grandfathered in” and will have first choice of booth space in 2015. Consider doubling your exposure by procuring a sponsorship package or vendor space at both the ROT Biker Rally Expo Center and the ROT Biker Rally Downtown.

Take advantage of special pricing for partnering at both locations!

ROT BIKER RALLY DOWNTOWN Facts Why— Adding an additional venue to the ROT

Logistics— Gates open at 10:00 a.m. on Friday,

Biker Rally adds value to the wristband holder by offering free parking and “all access” to the downtown event. The downtown venue is open to families and those under 18 who want to experience all the ROT Biker Rally has to offer in a more family-friendly atmosphere. It will largely appeal to local Austinites and Central Texans looking for fun and free weekend event to attend. The event offers an exciting new opportunity for businesses to get involved in a community event while helping expand their brand exposure.

June 13th to the general public. The 11-mile motorcycle parade leaving from the Travis Co. Expo Center arrives downtown Austin at approximately 8:15 p.m. where a rolling closure of Congress Ave has been arranged; therefore, the parade will terminate on the new downtown venue grounds. Parade participants wanting to stay will be provided preferred free secure parking at the site and for those wanting to explore other options will be provided an easy exit to 6th street. Closing time Friday and Saturday is midnight.

When— Dates: June 13-14, 2014 Hours: Friday, June 13 and Saturday, June 14, 10:00 a.m. to Midnight.

Set up: Thursday June 12th, 5:00 p.m.

Where— The site is located in downtown Austin, Texas at the corner of Congress Avenue and the Colorado River and provides ample parking with easy loading and unloading. The beautiful, tree-covered property provides welcomed shade during the summer heat. The downtown venue includes Austin American Statesman grounds and TXDot parking lot for a total of 50 acres.

ROT Biker Rally Expo Center wristband holders have all access to ROT Biker Rally Downtown including free parking and free admission to musical acts. Nonwristband holders (general public) will be admitted free to the grounds for all displays, vendors, and attractions, however, a nominal charge for the evening headliner musical act may be implemented.

A combination of manufacturers, industry vendors and live music mixed with local and national artisans should make for a fun-filled weekend. This will be a wellpublicized event via billboards, newspaper ads, radio interviews, and electronic media in expanded markets.

Thank you for taking the time to consider the ROT Biker Rally’s expanded venue.

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Are you ready to

RELEASE YOUR INNER BIKER and be seen by thousands?

For a Sponsor or Partner Package that fits you, please contact: PARTNERSHIPS OF ALL KINDS: TITLE SPONSORSHIPS (INDUSTRY EXCLUSIVE) TAILORED SPONSORSHIPS

Ashley DuPree 512.767.9514 ashley@rotrally.com

PRE-RALLY OPPORTUNITIES POST-RALLY OPPORTUNITIES PRE-PARADE PARTNERS

Charles Hickman 512.966.2395 charles@rotrally.com

EVENT, ATTRACTION OR CONTEST PARTNERS RIDE PARTNERS EVENT BAG CONTRIBUTOR

Royce Richmond 512.552.8617 royce@rotrally.com

MOBILE APP ADVERTISING FACEBOOK & SOCIAL MEDIA PRINT ADVERTISEMENTS

Terri Sheets 512.626.5765 terri@rotrally.com

JUMBO TRON SIGNAGE/BANNERS SCHEDULE OF EVENTS POSTERS RADIO/TV SPOTS RALLY TRAM WEB SITE E-NEWS VIP PACKAGES &

M U C H M O R E

ROT Rally combines the best real estate, prime banner locations, print and electronic advertising, social media and web to ensure you get noticed!

BE A PART OF ONE OF THE BEST MONEY-MAKING OPPORTUNITIES OF THE YEAR!

JUNE 12-15, 2014 ROTRALLY.COM