Republic of Texas Biker Rally Media Kit

Think Big.

really Big.

“The ROT Rally is about more than the love and enthusiasm felt for motorcycles, it’s about the friends and family we make along the way. We are honored to be part of this extended family . . .

Thank you for 15 great years!”

Sponsorship, Advertising, Media Relations Denise Garcia 512.296.7492 denise@rotrally.com www.rotrally.com

Republic of Texas Biker Rally

2009 Media Kit

“There are so many professionals that come to Austin — attorneys, doctors, etc. The revenue it generates for the city is unbelievable,”

One of the largest and most well-known motorcycle rallies in the country, the Republic of Texas Biker Rally celebrates its fifteenth year in Austin this June. Owned by locals Jerry and Colleen Bragg, ROT combines the best in live musical entertainment, specialized vendors, professional fighting matches, celebrity guests and all things motorcycle.

— Eddie Mackicek, ROT attendee on KVUE news. (June 2008)

“The performance of each of you at the event, the planning, and the implementation of the ROT Rally was outstanding. Superior. Organized. Exceptional.”

— John T Kalinka, Foremost Insurance Group

Every year ROT attracts over 200,000 motorcycle enthusiasts to central Texas, creating an economic impact of $36 million dollars for Austin. For four days each summer, Austin is transformed by a sea of steel and a refrain of rumbling from over 40,000 motorcycles pounding the pavement.

Attendee Profile EDUCATION

ATTENDEE AGE BREAKDOWN

GENDER

As the highest-rated rally in the southwest, ROT has grown tenfold over the past fifteen years due not only to the support of faithful attendees and the city of Austin but also because of the loyal partnership of ROT sponsors and advertisers.

ROT PARTNER

INCOME STATISTICS

Partnering with the ROT Rally as an official sponsor means your business garners the maximum visibility necessary to create a high-impact presence with rally attendees. ROT Partners enjoy a multi-media marketing experience via print, web, television and event site advertising exposure and also participate in the action firsthand through VIP rally passes, private onsite parties and special appearances at some of the weekend’s hottest events. ROT Partnership opportunities are extremely limited and include industry-exclusive options. Packages begin at $10,000.

Past Sponsors 0

10

20

30

40 50 60 Income in thousands

18-27

Male Female

28-35 36-46 47+

Growth in millions

At the $50,000 sponsor level, companies pay only $1.00 per person to brand themselves. At this rate it begs the question: What’s the value of someone having a positive experience with your brand?

economic impact

40

Visitors in thousands attendance

growth

50

35 30

40

Highlights of this year’s event will include: Biggest Musical Acts ROT has ever seen!

Expanded Shuttle Service from Downtown Austin to Rally Grounds

Military Bike Giveaway

Cooling Zones offering air-conditioned cooling spaces and internet cafes XFC Xtreme Fight Championship bringing SOLD OUT crowds World’s Longest Biker Parade

Celebrity Bike Builders

Chili Cook-off

Pre-registration Bike Giveaway

“Live” XFC Xtreme Fight internet feed to Soldiers stationed overseas

30

20 15

20

10

0

30

WEBSITE HITS Month of june

25

15 10 5

5

Big Texas Chop-Off of Champions

Hits in millions

20

25

The 15th Annual ROT Rally will be bigger and better than ever!

10 2007 2010 2011

0

0

ROT’s year-over-year ability to increase attendees and economic impact while evolving in response to feedback has resulted in a powerhouse of momentum that shows no signs of slowing. “Generation ROT” has broken the mold with its amazing growth and impact.

Over 300 Unique Vendors

Stunt Jumpers and Shows

Even bigger and better website capabilities with hits expected to exceed 30 million!

“We’ve been to many large and well-known rallies but we consider ROT to be the BEST! It’s well organized, good traffic flow, fantastic entertainment and great vendors. All this, plus the beauty of Austin, makes this rally top in our hearts. “ROT ON!” — Signed Barbara and Manny

“I have been to events all over the country and this is the largest gathering of bikers I have ever seen.” — Hugh King, Discovery Channel

How to Get Involved

ROT Timeline

how rot ranks

1995 Claims stake as the biggest motorcycle rally in Texas 1997 www.rotrally.com is born 1999 10,000 roar into Austin 2002 Voted “Best in Texas” by first-ever Ride Texas magazine

readers’ poll 2008 Governor Rick Perry leads bike parade from Expo Center to Capitol

45,000 attend

200,000 Austin visitors

7th consecutive “Best in Texas”

70 bands on 4 stages

Austin American-Statesman declares ROT site its own citadel and

begins newspaper delivery

• The Republic of Texas Biker Rally is the largest “Turnstile Rally” in the USA and the 5th largest rally of any kind in America • Highest-rated rally in the Southwest • Largest motorcycle rally in Texas • Voted “Best in Texas” 7 years in a row • Austin’s top economic impact private event

ROT ADVERTISER For those who want a more targeted vehicle for reaching rally attendees, a host of advertising opportunities exist.

Rally Guide — The ROT Rally Biker Guide serves as the official program for the rally and is distributed to all 40,000+ attendees upon arrival to the event. This glossy, full-color pocket guide serves as the sole source of information for ALL ROT events throughout the 4-day period. Ad space begins at $500.

Website — The ROT Biker Rally official website, www.rotrally.com, receives over 57 million hits each year with over 1.2 million unique visitors. The ROT Biker Rally website is also #1 in over 200 search engines when a search includes motorcycle-related terms. Website advertising begins at $300.

JumboTron — The JumboTron offers a larger-than-life opportunity to send a powerful message to ROT rally goers while waiting for the headlining performers each night. ROT production crews will assist you in gaining maximum exposure to a crowd filled with diverse professionals and attendees from all across the United States. JumboTron opportunities begin at $1,000.

Onsite Banners — The ROT Biker Rally will help you brand your business across 300 acres of the largest motorcycle event in Texas. Banner opportunities are located in the main registration, on-site beer barns and all concert arenas — all key areas guaranteed to gain maximum visibility. All space is on a first come, first sign basis and begins at $300.

Rally Tram — Running 24 hours a day, the ROT Rally trams carry rally goers to all parts of the rally grounds. Each tram has a designated route providing stops at all major destinations onsite. All tram advertising is offered on a first come, first sign basis and premier spaces are limited. Space costs $500 - $1,000.

ROT HOT SPOT Because ROT spills beyond the rally grounds into downtown Austin, the hill country and surrounding areas, tens of thousands of motorcycle enthusiasts experience the action outside the expo. Thus local businesses have an incredible opportunity to make their location a destination of choice during ROT weekend.

Host a Pre-Party — ROT attendees have come to know and love the ROT sponsored parties where they enjoy the opportunity to purchase ROT wristbands, collect their souvenir t-shirt and grab a drink with fellow bikers. Past pre-parties have been held at bars, restaurants and bike shops in Austin, Houston, Dallas, and the surrounding areas. Cost to host is $5,000.

Stream ROT Live — For the first time ever ROT is delivering the action beyond the rally grounds!

You can take advantage of live video streaming of all of the weekend’s hottest activities and experience ROT first-hand. Connect to ROT at $1,000 - $2,000.