DOUBLE BILL!
TWISTED SISTER & Vince Neil of Motley Crue
austin, texas Expose your brand, show your stuff, be seen by thousands!
our faithful attendees make us the largest rally in texas. our partnerships make us the most valuable rally in the universe. rally 2013.
THE REPUBLIC OF TEXAS BIKER RALLY ATTRACTS
200,000+
MOTORCYCLE ENTHUSIASTS TO AUSTIN EACH YEAR
What is ROT Rally?
Well, some fans say it brings out their “inner biker” like nothing else. While others boast “it’s not a Rally, it’s a feeling — sort of like energy coupled with being free.” No matter what the experience, year after year it remains one of the most highly-anticipated events in the country and continues to bring over 200,000+ motorcycle enthusiasts to Austin, TX over a 4-day period every June. Businesses gear up for the highest money making weekend of the year!
ROT Rally is one of the most
WIDELY-ANTICIPATED
events in the country
The Republic of Texas Biker Rally celebrates its 19th year in Austin, Texas June 13-16, 2013. The 4-day event, held at the Travis County Expo Center, brings 40,000+ motorcycles and 200,000+ motorcycle enthusiasts to the area. The promoters, staff and volunteers work extremely hard ensuring every year is better than the last — including bringing Austin the best in live music, attractions, celebrity guests, bike builders, food and product vendors as well as the longest parade and biggest downtown party Austin has ever seen.
R O T
B i k e r
R a l l y ÂŽ
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the facts
LARGEST TURNSTILE RALLY IN THE USA
5TH LARGEST
RALLY OF ANY KIND IN THE USA
60% 40%
OF ATTENDEES ARE MALE OF ATTENDEES ARE FEMALE
$36 MILLION AUSTIN AREA ECONOMIC IMPACT
Visitors in thousands
INCOME STATISTICS
50 40 30 20 10
0
10%
20%
30%
40% 50% 60% Percent of attendees
0
ATTENDANCE GROWTH
LARGEST MOTORCYCLE RALLY IN TEXAS
HIGHEST-RATED
RALLY IN THE SOUTHWEST
“BEST IN TEXAS”
VOTED 9 YEARS IN A ROW
TOP ECONOMIC IMPACT PRIVATE EVENT AUSTIN’S
2011 WEB SITE STATISTICS
In addition to email blasts, monthly newsletters and web site updates, ROT utilizes the social media venues of Facebook, Twitter and MySpace to keep in touch with attendees. Daily posts are executed to ensure attendees are abreast of late-breaking announcements and updates.
108,000
ABSOLUTE UNIQUE VISITORS
986,570 PAGE VIEWS
1.2 MILLION HITS
R O T
B i k e r
R a l l y ®
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sampling of rot rally’s
P A R T N E R S
YOUR LOGO HERE
ROT Rally never fails to deliver the best in LIVE MUSIC & entertainment Over the course of the 4-day event, ROT Rally brings over 70 national and local bands to 4 stages — one mainstage and two club venues at the Travis County Expo Center and one mainstage at the Congress Avenue Parade and Party held on Friday night of Rally weekend.
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action &
ATTRACTIONS
There are a number of exciting happenings to keep attendees entertained on the grounds — which means prolonged longer exposure to your brand. Below are a few of the Rally’s past attractions: - Neverless Nocks Motorcycle Stunts - Miss Harley Swim Suit Competition - ROT Warrior MMA - Classic Car & Hot Rod Show - Bikers for Babies/March of Dimes Ride with Dee Snider - Jesse James/Austin Speed Shop - 70 Bands on 3 Stages - Tattoo Expo - Vintage Bike Show - Custom Bagger Showcase - ROT’s Got Talent - Big Texas Chop Off - Military Bike Giveaway - Celebrity Bike Builders - Team X Trials - FMX East Stunt Riders - Full-Service Onsite Bars - Drive-Thru Beer Barn - FREE Onsite Camping - The Wall of Death - FREE WiFi - Ride-In Bike Show - BloxStarz Stunt Show - Dyno Drags Contest - Helicopter Rides - Biker Games by Buda - Cooling Zones - Escape Artist Michael Griffin
YOUR BRAND EXPOSURE OPPORTUNITIES DON’T STOP HERE. TRIPLE YOUR EXPOSURE BY GETTING INVOLVED IN THE FRIDAY NIGHT PARADE/CONGRESS AVENUE PARTY AND THE SPONSORED HILL COUNTRY RIDES!
2010 Repu blic of T ex a s Bike r Ra lly • Aust in, T e x a s • Of ficia l Po cket Guid e
2009 R epubli c o f T e xas Bik er Rally • Offic ial Poc ket Gui de
S IS M HE T T F N N’ DO Y O IO T AN AC
Your resource for important
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Your re source for Rally in formatio important n, maps, schedule s, music , vendor s and m dining, uch mor e!
ation, maps, sched ules, music, dining , vendors and much more!
L I A I C E T F K F O O C D E I P U G
G e t t h e lat e s t
AN NUAL
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OFFICIAL POCKET GUIDE
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ROT Biker Rally PRE-RALLY PARTY HOST Designated “Pre-Rally Party Host” locations will enjoy the following benefits: • Opportunity to become an exclusive onsite Pre-Sale Ticket vendor • “Official Pre-Rally Party Host” banner •D oor prizes and raffle packages provided by ROT Rally • Full color half page advertisement in Official ROT Rally Pocket Guide • E-news advertisement, Pre and Post Rally in newsletter blasts • Logo on Jumbo Tron at Expo center • Website logo listing Ask about exclusive and/or premier opportunities in your area.
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ROT Biker Rally PRE-PARADE PARTNER Kick off the ROT Rally Parade on Friday, June 8 • Your brand will be the center of attention as 100,000 motorcycle enthusiasts await your arrival! • Company banners prominently displayed on downtown stages • Local TV exposure • ROT Rally logo usage rights • MC announcements on Expo main stage throughout Friday evening • Your name or logo included on Jumbo Tron at Expo • E-news advertisement in Pre and Post ROT Rally news blasts • Full color 1/4 page ad in Official ROT Rally Pocket Guide
80% OF
DOWNTOWN PARADE/PARTY ATTENDEES ARE LOCAL
This opportunity is reserved for local businesses only.
LARGEST
TURNSTILE RALLY IN THE USA
5TH LARGEST RALLY OF ANY KIND IN THE USA
11
for complete information on how you can
RELEASE YOUR INNER BIKER
. . . and also be seen by thousands, please contact:
Denise Garcia ROT Rally Sales & Marketing
PARTNERSHIPS OF ALL KINDS: PRE-RALLY OPPORTUNITIES POST-RALLY OPPORTUNITIES PRE-PARADE PARTNERS EVENT SPONSORSHIPS RIDE SPONSORSHIPS ADVERTISEMENTS JUMBO TRON RALLY SIGNAGE RADIO/TV SPOTS POCKET GUIDE RALLY TRAM WEB SITE E-NEWS POSTER VIP PACKAGES &
M U C H
M O R E
denise@rotrally.com