MEDIAPLANET CONTENT STRATEGY
PROBLEM SOLVING, VALUABLE CONTENT Whatever the format of our content, it should offer our audience true value. Only then will our partners get real business return. Mediaplanet content is valuable, interesting, engaging, inspiring, motivating and trustworthy. Our campaigns offer our clients the perfect content environment to align their business goals. Through our content, we offer our clients and partners a platform to be ‘part of the conversation’, and spread their message as thought-leaders in the most relevant context, to the most engaged audience. Through our content, we offer our clients an opportunity to align with a specific message, influencer or industry-leader. Our content strategy is structured around a ‘problem/ solution’ concept, offering valuable and inspiring educational solutions to our readers, with our clients, experts and influencers delivering the message as leaders. Our award winning network of freelance journalists, copy editors, designers, photographers and videographers allow us to conceptualize and create the best mix of content, and our team are fully available for our clients’ support too.
CONTENT MIX Every Mediaplanet campaign should feature a perfect mix of content types, formats and motivators. Below are our core content genres which shapes our content strategy per campaign.
NEWS
The News genre offers the reader current, relevant, informative content that educates them and motivates them to act. The content should be factual and newsworthy, featuring a credible source to comment as an authority in the industry.
INSPIRATION
The Inspiration genre features influencers or interviewees who tell a story that inspires the reader. It could be a story of success or survival, and it will offer practical advice for the reader to follow. The inspiration articles show how someone has overcome something.
INSIGHT
The Insight genre shares personal or professional knowledge written in the words of the source. This genre is often very ‘to the point’ and informative, giving a very honest view of the topic.
SUPPLEMENTARY FEATURE
The Supplementary Features offer extra information or advice for the reader in a short and easily consumable format. These are often placed as columns or facts boxes in print and as extra widgets or article add-ons online.
CONTENT FORMATS
Each of the content types that we work with can be formatted in different and exciting ways. Think listicles, infographics, photography, Q+As.