MEDIAPLANET DISTRIBUTION STRATEGY
REACHING THE RIGHT AUDIENCE Due to the nature of our extensive distribution strategy, the campaign will be distributed for months after the initial launch, increasing the value of the campaign further. Our channels for successful distribution strategy include:
PRINT We work with some of the top newspaper publishers in the country for distribution of our campaigns. Our partners include USA Today, LA Times, San Francisco Chronicle, Miami Herald and more. DIGITAL Through our 5 content hubs, we drive the most relevant and engaged audience to our sites. As well as our content hubs, we push our content out through our weekly content newsletters which we distribute to our growing subscriber base. A targeted newsletter per content hub means that the content is completely relevant to the audience. SOCIAL AND INFLUENCER COLLABORATION Our influencer and association partnerships enable us to create the most targeted and valuable social media strategy, allowing us to reach and engage the most important online audience. Our social distribution strategy consists of both paid and non-paid social channels. Tailored to each campaign, we work with our partners and influencers to push campaign promotion through the most relevant websites and social channels. EVENTS Print and digital editions of the campaign are distributed at key industry and consumer events through various methods. Whether the print campaign is included in conference delegate bags, or the digital version is promoted through digital conference presence, our focus on reaching the right audience in the right way is always top of mind.
MEDIAPLANET PRINT PARTNERS Our key focus on audience development and campaign distribution ensures success for our clients and readers.
USA TODAY is the most widely read
The Los Angeles Times is the largest
The San Francisco Chronicle is
The Miami Herald is a daily
newspaper in the United States.
metropolitan daily newspaper in the
the largest newspaper in Northern
newspaper published in Miami,
Every day more than 5 million
country, with a daily readership of 1.3
California and the second largest
generally considered the most
people read USA TODAY to get their
million, more than 30 million unique
on the West Coast. The Chronicle is
dominant newspaper in southern
news. People love the fair, balanced
latimes.com visitors monthly and
committed to coverage of subjects
Florida and recognized for its
and complete coverage that USA
a combined print and online local
that are uniquely important to our
coverage of Latin America.
TODAY provides, in a concise and
weekly audience of 4.6 million.
readers: local issues and those
quick to read format. USA TODAY
topics with national impact such as
also has exclusive stories and the
economy, politics, technology and
latest headlines.
ecology, as well as breaking news, crime, education and national and foreign news.
DIGITAL DISTRIBUTION STRATEGY Through our robust digital distribution strategy, we’re able to reach the perfect online audience, leading to quality analytics and engagement for our clients.
There are three key arms to our digital distribution strategy:
ORGANIC
Traffic that comes to our sites as a result of unpaid search results. This is being worked on behind the scenes with our SEO practices and content creation processes.
SOCIAL
Traffic that comes to our sites through social media promotion and partnerships. This is a huge part of every campaign and is facilitated through influencer and association sharing, as well as our internal social media strategy.
PAID
We work with various partners and social platforms to drive a targeted and relevant paid audience to our sites.
How do we drive paid traffic and how do we ensure we are reaching the right audience?
CONTENT RECOMMENDATION PLATFORMS
Part of our paid distribution strategy involves our partnerships with content recommendation platforms and a wide network of news sites.. We drive traffic through these platforms based on contextual and behavioural targeting. What does that mean? When you are reading an article online, you will often be recommended a related article or something that might interest you. Our articles will appear as these ‘recommended articles’. This means that the readers that come to our site are completely relevant, and already interested in the topic. We are able to set specific audience targeting to ensure we really are reaching the right people.
PAID SOCIAL
Consumers today are discovering content through social more than any other platform. Working mainly with Facebook, Instagram and Google, our paid social strategy complements our traffic mix perfectly, and allows us to reach a further targeted audience. Pushing content out through our industry Facebook pages linked to our content hubs we drive the most relevant and engaged readers to our sites. We are constantly optimizing our content, audience and traffic delivery to ensure optimum results for our clients.
KEEP IN TOUCH INQUIRIES
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