MEDIAPLANET INFLUENCER STRATEGY
INFLUENCER STRATEGY We offer a unique and cost effective way for brands to be associated with the most relevant and respected influencers. Influencer marketing has grown into a multibillion dollar industry, and Mediaplanet offers a way for brands to align with key influencers affordably. The organic alignment that we offer is very unique, and a key selling point of the MP product. Top influencers aid our campaigns in many ways. Adding to our core campaign focus on great content and tailored distribution, influencers add invaluable authority, credibility and expertise as well as audience reach. Through their high profile presence in the industry we use their distribution platforms to spread our content far and wide, to a targeted and relevant audience. This could be through events, social media, websites, blogs, etc. Their followers are very valuable to us and will ensure the right kind of reader is led to our content, offering real business results for our clients.
WHO IS AN INFLUENCER? An influencer is an individual, an organisation or an association with the power to affect other people’s decisions due to their knowledge, authority, position, reach or relationship within a specific industry or topic. An influencer is someone who people trust and listen to. Three things to consider when selecting the right influencer for your campaign: 1. ENGAGEMENT POWER 2. REACH 3. CONTEXTUAL FIT
CELEBRITIES (Movie Stars/Pop Muscians)
PUBLISHERS (Industry Website/Blogger)
PARTNERS (Association/Client)
READERS (Fans/Followers)
THE
CELEBRITY
THE
THE
THE
AUTHORITY
ANALYST
EXPERT
MY ONLINE AUDIENCE IS THE SIZE OF TEXAS
MY OPINION IS WORTH A LOT IN THIS INDUSTRY
I CAN OFFER INSIGHT WITHIN THIS TOPIC
The Celebrity has the power to reach a wide audience. The celebrity can excite the reader and client, and create a buzz around your campaign, not only because of their huge potential reach, but because of their status.
The Authority is someone that is hugely respected in their industry. They will add credibility and authenticity to your campaign, and will provide the reader with valuable advice and guidance.
The Analyst can provide data and research which will add educational value and insight for your readers. This could be an individual or an organisation who has current data to show and explain.
The Expert will give your reader professional and practical advice and guidance. They could be a top doctor, a business leader or a leading academic who can offer their expert opinion.
THE
THE
THE
THE
ACTIVIST
BLOGGER
BRAND
ASSOCIATION
MY BELIEFS MAKE ME MOVE MOUNTAINS The Activist is someone that is passionately involved with a certain cause. They are an active campaigner with the potential to reach and influence an engaged audience.
I AM SHARING MY PASSION WITH THE WORLD The Blogger has a loyal and engaged following and the power and platform to speak to this audience. They are highly active on social media and can create a lot of hype around your campaign.
I’M A BRAND THAT PEOPLE ARE INTERESTED IN Companies can also have a huge influence on their audience. When working with leading brands, ensure they share your campaign through their channels too.
I WROTE THE TEXTBOOK ON MY SUBJECT
WE’RE FORMED BY A COMMON PURPOSE The Association offers guidance, knowledge and insight within a specific area and increases the credibility of your campaign. Their expertise and contacts within this industry enables us to reach a highly targeted audience.
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