Editorial Calendar

Page 1

STORYTELLERS WITH A PURPOSE — BRANDING MADE EASY

MEDIAPLANET WHO WE ARE

W H AT W E D O

PRINT

Mediaplanet is a leading independent publisher spe-

cover and positioning our clients assolution pro-

cializing in the creation of industry-specifıc content

viders. Our unique abiltyto pair the right leaders

marketing campaigns distributed across the media

with the right readers, through the right mediums,

landscape within national newspapers, top publi-

has made Mediaplanet a global content marketing

cations, events and relevant online platforms. We

powerhouse. Our award-winning stories have won

tell meaningful stories that educate our audience

the hearts of countless readers while serving as a

by addressing knowledge gaps in the industries we

valuable platform for brands and their missions.

We cover the relevant topics you want to be con-

influencers in your industry, secure tailored distribu-

nected with, align your message with engaging

tion to reach your audience and report the perfor-

content, showcase your brand alongside the top

mance with detailed analytics.

We partner with the most reputable and established

SOCIAL

We leverage the power of celebrities and industry

newspapers and publications to reach a mass

influencers to spark conversations around important

audience within a targeted demographic.

topics that need attention.

Our reach ensures brands connect with a captivated

The power of social media legitimizes the exchange

audience seeking education on a topic important to them.

between brands and readers, making it ever more important to utilize the strength of influencer marketing.

D I G I TA L Our traffıc driving strategy connects brands with highly engaged, motivated readers actively seeking out content in areas of aligned interest. Delivered traffıc will involve a mix of contextually targeted and behaviourally targeted readers.

EVENT

Sustained exposure at industry events and conferences ensures that our campaigns end up in the hands of those that matter to your brand. This creates a sustained market presence targeted at industry professionals and invested consumers.

PRODUCTS Mediaplanet offers a combination

custom content, we strive to

of products and packages,

create the optimal package

including traditional print and

based on individual client needs.

online ad placement, sponsored

Being the marketers that we

content, social media activations

are, we always strategize and

and video marketing options.

consult with each of our clients

Whether the goal is to develop

throughout the campaign

brand awareness through

placement process to ensure

advertisement alignment or

optimal collaboration.

thought leadership through

mediaplanet.com | caybon.com


Q1

EDITORIAL CALENDAR 2022

J A N UA RY - M A RC H

F U T U R E O F P E R S O N A L H E A LT H . C O M C A M PA I G N Rare Diseases

Vision and Hearing

Opioid Awareness

Blood Health

Women’s Health

Hospice-Palliative Care

Cancer Care

Patient Safety

Oral Health

Cardiovascular Health

Sleep and Wellness

MODERNWELLNESSGUIDE.COM C A M PA I G N Travel Health and Safety

College Health and Safety

Home Improvement /Home and Garden

E D U C AT I O N A N D C A R E E R S N E W S . C O M C A M PA I G N Education Technology

Careers in Healthcare

Online Education

Literacy in America

I M PAC TI N G O U R F UTU R E .C O M C A M PA I G N Sustainability

Diversity and Inclusion

Global Water

FUTUREOFBUSINESSANDTECH.COM C A M PA I G N Women in Business

Retail Technology

Future of Transportation

Healthcare IT

Smart Home/ Connected Kitchen

Engineering in America

Digital Security/Cyber Security

Personal Financial Wellness

Employee Benefıts/Engagement

Restaurants in America

mediaplanet.com | caybon.com


Q2

EDITORIAL CALENDAR 2022

APRIL-JUNE

F U T U R E O F P E R S O N A L H E A LT H . C O M C A M PA I G N Kidney and Liver

Childhood Wellness

Digestive Health

Asthma and Allergies

Diabetes Awareness

Nurse Appreciation

Journey to Parenthood

Clinical Trials

Mental Health

Skin Health

Fighting Alzheimer’s

Stroke Awareness

Lung Health

Disability Empowerment

Transplants

Home Improvement

Breakfast (Morning Nutrition)

Body Empowerment

Pet Wellness

Grilling and Tailgating

Women in Sports

Sexual Wellness

American Travel

Teen Driver/Teen Safety

STEM

Men in Nursing

College Affordability

Executive Education

Empowering our Educators

Adult Education

Air Quality

Oceans

MODERNWELLNESSGUIDE.COM C A M PA I G N

E D U C AT I O N A N D C A R E E R S N E W S . C O M C A M PA I G N

I M PAC TI N G O U R F UTU R E .C O M C A M PA I G N Empowering Native Americans

Beating Poverty

FUTUREOFBUSINESSANDTECH.COM C A M PA I G N Careers in Energy

Connected Living

Financial Technology

Small Business Week

Empowering our Auto

Safety and Security

Smart Cities

Technicians

mediaplanet.com | caybon.com


Q3

EDITORIAL CALENDAR 2022

J U LY - S E P T E M B E R

F U T U R E O F P E R S O N A L H E A LT H . C O M C A M PA I G N Cancer Care

Endocrine Health

Blood Health

End of Life Care

Maternal Health Fall Allergies

Vision and Hearing

Skin and Wound Care

Rare Diseases

Opioid Awareness

College Health and Safety

LGBTQ Healthcare

MODERNWELLNESSGUIDE.COM C A M PA I G N Future of Real Estate

Breakfast

Fall Recreation Safety

Holistic Living Hispanic Health

E D U C AT I O N A N D C A R E E R S N E W S . C O M C A M PA I G N Careers in Healthcare

School Readiness

Research in America

Online Education

Global Education

Careers in Sports

Disaster Prep

Water and Sanitation

Fighting Food Insecurity

Sustainability

NGO Management

Coding Careers

I M PAC TI N G O U R F UTU R E .C O M C A M PA I G N

FUTUREOFBUSINESSANDTECH.COM C A M PA I G N Women in Skilled Trades

Workplace Safety

Future of Food Science

Empowering International

Smart Home

Empowering Female Leaders

Business

Digital Security

Future of Workplace

Empowering Professional Truck Drivers

Gentlemen’s Guide

Development and Training

Future of Electricity

Careers in Project Management

Employee Benefıts

Careers in Hospitality

Digital Security

Supplier Diversity

Women in Science

Virtual Events

mediaplanet.com | caybon.com


Q4

EDITORIAL CALENDAR 2022

OCTOBER-DECEMBER

F U T U R E O F P E R S O N A L H E A LT H . C O M C A M PA I G N Mental Health

Clinical Trials

Caregivers and Alzheimer’s

Diabetes Awareness

Lung Health

Transplants

Digestive Health

Fighting the Flu

World AIDS Day

Epilepsy

Breast Cancer

Prostate and Urological Health

Journey to Parenthood

MODERNWELLNESSGUIDE.COM C A M PA I G N Hunger in America

Sexual Wellness

Teen Health and Safety

Breakfast (Morning Nutrition)

Body Empowerment

Winter Prep

Childhood Wellness

Pet Wellness

E D U C AT I O N A N D C A R E E R S N E W S . C O M C A M PA I G N Kindergarten Preparedness

Campus Diversity

STEM

Agricultural Innovation

Big Data Analytics

Cloud Solutions

Corporate Events

Workplace Safety

Supply Chain

Food Service

IoT

Future of Small Business

College Prepardness

I M PAC TI N G O U R F UTU R E .C O M C A M PA I G N Supporting our Veterans Water

FUTUREOFBUSINESSANDTECH.COM C A M PA I G N

mediaplanet.com | caybon.com


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