Loyalty Rewards&
What Is The Best Loyalty Program For You?
Everywhere you look, whether it’s your local coffee shop, an online retailer or even checking your account balance on your banking app, there is most likely an ad or reference to a loyalty program. There has been a proliferation of programs like never before and everyday we are bombarded with promises of travel, free drinks, and so much more.
With so many loyalty program options out there you may be wondering which ones are best for you? That can be answered by selecting
programs that match your lifestyle habits and provide meaningful rewards that you know you will use.
If travel is high on your list, you’ll want to join a program that offers travel rewards. Have a car? Make sure you have a program like Petro-Points on your list to earn or redeem points on each fuel up.
If you visit your local coffee shop frequently and they have a buy 10 drinks get one free punch card, get yourself that punch card. When it comes to paying for your everyday purchases it’s essential to
have a credit card program that can provide flexibility in the rewards you can redeem for. By having flexible redemption options you don’t have be limited or stuck in your choice of rewards. American Express’ Membership Rewards is one such program — it provides valuable travel rewards options, cash back rewards, merchandise, and more.
In the end, it all boils down to letting your lifestyle dictate which direction to go in when picking the best loyalty programs for you.
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Patrick Sojka, Founder, RewardsCanada.ca
Get to Know Amex Membership Rewards — the Award-Winning Travel Rewards Currency
The flexibility, value, and convenience of the American Express Membership Rewards® Program enables Cardmembers to reward themselves however they want to be rewarded.
Canadians in the know all know one thing: when it comes to getting rewarded for everyday purchases, the American Express Membership Rewards Program is the way to go. Earning points is easy, and anyone with one of several American Express Cards — including The Platinum Card® from American Express, the American Express Cobalt® Card, and many more — is automatically enrolled in the program and welcomed into a world of flexibility, choice, and value.
Earn points on your everyday spend
Amex Cardmembers earn points wherever they use their Card, so they accumulate quickly — especially with Cards that let them earn 2x, 3x, or even 5x the points on certain categories. “With a wide selection of Cards that earn Membership Rewards points, Canadians are sure to find the perfect Card that matches their personal spending habits,” says Joe Ryan, Vice-President of Proprietary Products and Marketing, International Card Services at Amex Canada.
With Membership Rewards, it’s all within reach
Travel; for flights at AirCanada.com; to shop at Amazon.ca or with PayPal; or for merchandise and gift cards, among many other options,” says Ryan. “The options are endless.”
Every point counts with Amex
Amex Cardmembers can Use Points for Purchases to cover almost anything charged to their Card, from a dinner with friends to a family getaway — 1,000 points is $10 in statement credits. “It’s like cashback, but more flexible since you can redeem any time and as often as you’d like,” says Ryan. This is especially handy during the holiday season, making gift shopping easier on the wallet.
Membership Rewards brings the things you want within reach, with accelerated earn rates, and unparalleled flexibility when it comes to where, how and when you want to get rewarded.
Membership Rewards brings the things you want within reach, with accelerated earn rates, and unparalleled flexibility when it comes to where, how and when you want to get rewarded.
“What’s great about Membership Rewards is that Cardmembers can redeem points the way they want — for statement credits; for flights, hotels, or car rentals with American Express
Amex has also launched a gift guide with a selection of top brand merchandise and gift cards — and weekly deals, too. “We’ve curated a list of top gift ideas in our Membership Rewards Holiday Gift Guide, helping Cardmembers simplify the season by using their points for every gift on their list — all without breaking a sweat or their budget,” says Ryan.
Wherever you’re headed,
your
points can get you there
Amex has travel enthusiasts covered. Cardmembers can book travel with points through American Express Travel or at AirCanada.com. Even more, they can book travel however they want and Use Points for Purchases to cover it.
There’s a reason that the American Express Membership Rewards Program was ranked as the Best Travel Rewards Point Currencies for Canadians by Rewards Canada in 2023. Its value, flexibility, and convenience really are second to none.
REWARDING YOU THE WAY YOU WANT TO BE REWARDED
Earning points is easy with Amex’s suite of Cards that can earn up to 5 points per dollar spent. And, Membership Rewards offers ultimate flexibility when it comes to using those points:
TRAVEL
Book travel your way, and redeem points for statement credits to cover the cost when you Use Points for Purchases.
Book travel with points online through American Express Travel or at AirCanada.com.
1,000points=$10worthoftravel
NON-TRAVEL
Redeem points for merchandise, gift cards, or statement credits to cover virtually anything charged to your Card.
Redeem your points at Amazon.ca or at checkout with PayPal. Visit americanexpress.ca/
to learn more.
Tania Amardeil
Why Petro-Points™ Is the Best Loyalty Program for Canadian Drivers
The Petro-Points program has been helping Canadians save at the pump for nearly 30 years. It offers exceptional value today and has exciting plans ahead.
Tania Amardeil
Many Canadians are feeling the pinch on their wallets lately.
With inflation, interest rates, and the rising cost of living all creating a financial challenge for average working Canadians, there’s never been a better time to maximize the value you’re getting out of every dollar and be rewarded for your purchases. Free loyalty programs like Petro-Points are one of the easiest ways to make your dollars go further.
Over 25 years helping Canadians fuel more of what matters
Petro-Points is one of Canada's top loyalty programs. Since 1995, the program has helped millions of Canadians get more value and rewards.
“The Petro-Points program provides rewards in a way that’s inherently Canadian, easy to understand, and focused on what our members value most,” says Jeff Gass, Loyalty Operations Lead at Suncor, Canada’s leading integrated energy company that owns Petro-Canada and runs the Petro-Points program. “We’re owned and operated by Canadians, for Canadians, with 1,500 locations coast-to-coast.”
With Petro-Points, members can earn and redeem points on gas, car washes, and more.
“It’s pretty simple,” says Gass. “You earn 10 points per litre on fuel and 10 points for every dollar spent in-store. But that’s just the beginning.”
Members also get access to exclusive contests and partner benefits. “We have a great partnership with RBC, and we’re excited to be working with Canadian Tire on a new loyalty offering launching in 2024.”
Petro-Points can be redeemed for savings at Petro-Canada — every 1,000 points equals $1 off. Car wash products, fuel savings cards, and e-gift cards from retailers like Best Buy and Apple are all popular rewards.
program continues to evolve. “We know Canadians’ expectations of loyalty programs are changing, and we plan to be here for the long run,” says Gass. “We’re mainly focused on two areas: personalizing how we reward our members and creating a more seamless digital experience.”
We know Canadians’ expectations of loyalty programs are changing, and we plan to be here for the long run.
Meeting members’ evolving needs
From humble beginnings using paper cards to a smartphone-enabled app, the Petro-Points
Members who subscribe to emails get exclusive offers that aren’t widely available. “We’re always learning what our members value, and how they want to be recognized for their loyalty. Over time, members who engage with Petro-Points should start to feel that love.”
In 2019, the launch of the Petro-Canada app signaled a new way for Petro-Points members to earn and redeem points on the go. The app even allows members to start the pump or the car wash from the comfort of their vehicle — something appreciated during those colder
How the Petro-Points Program Has Evolved Over Time
The Petro-Points program is founded by Petro-Canada and launched using a simple paper card. It’s marketed as a way for Canadians to save and earn on gas, convenience store items, car washes, and more.
The Petro-Points program is revamped and re-launched. The program becomes simpler and its value to members more than doubles.
A revolutionary partnership with RBC® allows Canadians to link their Petro-Points account with their debit or credit card for instant savings of 3¢ per litre at Petro-Canada. Additionally, linked members also earn 20% more points2
winter months. With new features constantly in-development, expect to see even more reasons to use the Petro-Canada app in the coming year.
Maximizing your value
The partnerships Petro-Points has built enables members to save more than ever, which means they earn faster and get rewarded sooner.
“Members can link 1 their account to an RBC debit or credit card and get a three cent per litre instant saving on top of earning 20 per cent more Petro-Points and Avion Rewards,” says Gass.
Recognizing and rewarding members will carry through into the new year, with the launch of a year-long contest aimed at helping customers fuel more memories. The more members use their card, the more entries and chances they’ll have to win one of 26 prizes of $10,000.
The new Petro-Canada app launches, signifying an exciting new chapter in the program’s history and ongoing digital transformation journey.
Petro-Points celebrates its 25th anniversary by giving away 250 prizes of one million Petro-Points.
An exciting new partnership with Canadian Tire’s Triangle Rewards® program is announced, focused on helping Canadians get more value on fuel — more details coming in 2024!
“Ultimately, signing up for Petro-Points is an easy way to reclaim the value you're leaving on the table,” says Gass. “We’re excited about the future of the program, and we hope Canadians are too.”