Impact Magazine - April 2010

Not Just Networking‌

Brainstorming

Networking With a Purpose

From Drizzle to Sizzle G

r

e

a t

e

r

P

Mission of Mercy

h

o

e

n

i

x

C

h

a

m

b

e

r

A Tale of Two Doctors O

f

C o

m

m

e

r

c

e

M A G A Z I N E

Impact They Made an

Meet the 2010 IMPACT Award Finalists!

Fi n

. rce me om f C ion r o at be orm t am inf s a Ch ore ege m. nix m vil .co oe or pri er Ph ite f hip amb ter bs rs h ea e be ixc Gr ur w em oen he o m h t t sit n w.p ou Vi o ww ab

10

Former Award Recipients Live the Sweet Life

d

Success Stories

ou

tm

or

Member News Calendar of Events Arizona in Focus

e

apr. 2010

To mosT communicaTions companies,

ALL BUSINESSES Look thE SAmE.

We’d like to talk about

WhAt mAkES YoU dIffErENt. You’re not just any company, we know that. So before we can develop a plan to propel you into tomorrow, we want to learn how you do business. Then, building the right communications plan is the easy part. every plan is customized, but you can count on: • • • • •

A great offer on phone and Internet to get you started.

80

$

24/7 local technical support 5 FREE features included with each phone line Modem included with business Internet Vanity domain and email (you@yourcompany.com) Business Internet speeds up to 25M/3M

623-249-5825

coxbusiness.com

/monTh

*Offer valid until 6/30/10 to new commercial subscribers of Cox Digital Telephone® and Cox Business InternetSM in Arizona Cox-wired, serviceable locations. Minimum 1-year service contract required. Bundle is $80 per month and includes: Cox Business Internet 2.0Mbps/384Kbps, 1 phone line, and 5 free calling features. Free calling features do not include Remote Call Forwarding, Voice Mail, and Distinctive Ringing. Offer includes waived activation fee, but installation may be extra. Additional costs for installation, construction, inside wiring and equipment may apply. Offer does not include usage, long distance, some calling features, applicable taxes, surcharges or fees. Discounts are not valid in combination with or in addition to other promotions, and cannot be applied to any other Cox account. Telephone modem equipment may be required. Modem uses electrical power to operate and has backup battery power provided by Cox if electricity is interrupted. Telephone service, including access to e911 service, will not be available during an extended power outage or if modem is moved or inoperable. Cox cannot guarantee uninterrupted or error-free Internet service or the speed of your service. Rates and bandwidth options vary and are subject to change. All programming and pricing are subject to change. Programming may vary by location. Services not available in all areas. Other restrictions apply. Telephone services are provided by Cox Arizona Telcom, LLC. ©2010 CoxCom, Inc., d/b/a Cox Communications Arizona. All rights reserved.

board of directors EXECUTIVE COMMITTEE Chair Connie Perez CEO Advanced Reimbursement Management Immediate Past Chair Andrew K. (Andy) McCain VP & CFO Hensley Beverage Company CHAIR-ELECT Steve Wheeler Exec. VP, Customer Service & Regulation APS Legal Counsel Anne Kleindienst Attorney Fennemore Craig, P.C. Secretary Treasurer Pam Conboy Arizona Regional President Wells Fargo Bank Vice Chair – PCCD Patricia Lee Refo Attorney Snell & Wilmer Vice Chair Small Business Tom Cooper CEO Desert Fleet-Serv, Inc. VICE CHAIR Public Affairs Susan Anable Director of Public Affairs Cox Communications VICE CHAIR Community Events Kathryn Murphy President & CEO Corning Gilbert, Inc.

IMPACT-ful Businesses Past meets present this month as we look toward the 23rd annual IMPACT Awards luncheon May 6 at The Phoenician.

In these pages, you’ll meet the 10 finalist companies for our awards celebrating the best in local business.

Each has a story to tell, and all are worthy of your respect and support. We also look back at three former award recipients to see how the honor changed how they do business and how they’ve managed to stay successful through the years.

Your Chamber is a great place to meet these terrific business people and thousands more like them.

It’s a community, a resource, a venue for mutual support and a great way to build your business.

I invite you – member and non-member alike – to join us on Thursday, May 6 at The Phoenician to celebrate this year’s finalists, recipients and nominees. They truly represent the best the Valley's business community has to offer.

If you are a non-member, you're receiving this issue of IMPACT Magazine because we want you to see just one of the benefits of belonging to the state's most established and largest business organization. I hope you'll take a moment to visit us at www.phoenixchamber.com/join to discover all the ways we can help you grow your business, save money, and have a voice in government.

VICE CHAIR HBLC Gil Valadez Prudential Vice Chair MEMBERSHIP Rick Johnson Principal/Owner Executive Forums VICE CHAIR Audit and Governance Scott Celley VP, External Affairs TriWest Healthcare Alliance

Todd Sanders President & CEO Greater Phoenix Chamber of Commerce

April Bulletin

VICE CHAIR Human Resources David Bruno Vice Chairman/Managing Partner DHR International VICE CHAIR ECONOMIC DEVELOPMENT Richard Parker Vice President Sundt Construction Corp.

Executive Committee Members at Large Derrick M. Hall President & CEO Arizona Diamondbacks Peter Hayes Manager of Public Affairs SRP Dan Vermeer Waste Management Susan Williams President HR Choice Nancy Stone V Chair & Pres.

ILX Resorts Inc.

View the entire list of board members at: www.phoenixchamber.com

After 25 years of listing the 500 most successful privately-held companies in the US, Inc. magazine expanded its reach and created the Inc. 500|5000 in 2007 to capture a broader spectrum of entrepreneurial success. Now your company has a chance to be recognized in the rankings that reflect overall revenue growth over a three-year period.

You can submit your company to be considered for the list through this exclusive partnership between the Greater Phoenix Chamber of Commerce and Inc. The top 500 will be featured in September's issue of Inc., while all 5,000 honorees will be

individually profiled at www.inc.com.

Being recognized by the Inc. 500|5000 can bring national, local and industry recognition; media exposure; public acknowledgment for company-wide success despite the recession; and new sales and partnership opportunities through highquality networking.

Apply today! Visit our Web site and submit your company's success story.

Get Connected 2010 Inc. 500|5000 www.phoenixchamber.com/inc

www.phoenixchamber.com

|

I M PAC T

3

Contents

Get up | Get out | Connect

april | 2010

Features

8

They Made an IMPACT

The Taste of Success Rick McCartney | Publisher InMedia Company rmccartney@phoenixchambermagazine.com

Winning an IMPACT Award was a treat, but what's happened since then?

We check in with former IMPACT Award recipients to see how their lives – and businesses – have changed. p. 8

By David Lucas

Jody Ryan | Editor-In-Chief Greater Phoenix Chamber jryan@phoenixchamber.com Kenn Tomasch | Editor Greater Phoenix Chamber ktomasch@phoenixchamber.com Lori K. Baker, Stephanie Conner, Christina Estes, Ginger Lamb, Angela Leavitt, David Lucas, Mark Ogden, Tom Trush Contributing Writers

Meet the 2010 IMPACT Finalists

Dan Vermillion, Angela Cook, Kenn Tomasch, Justine Mellody Photography

10 Finalists, 10 Success Stories.

Find out about the companies up for the 23rd Annual IMPACT Awards. p. 11

By Kenn Tomasch

Stephen Gamble | Art Director Louise Ferrari | Operations Manager Derrick Boehs, Cami Shore Account Executives

Event Spotlight SAVE THIS

Your orders are DATE to attend an important event on the impact the military has had on our economy on April 23. p. 17

By Kenn Tomasch

Todd Sanders | President & CEO tsanders@phoenixchamber.com Ron McElhaney | V. P. rmcelhaney@phoenixchamber.com Michelle Bolton | V. P. Public Affairs/Economic Development mbolton@phoenixchamber.com Jody Ryan | Director, Marketing & Communications jryan@phoenixchamber.com Katie Campana | Director, Community Relations kcampana@phoenixchamber.com Norma Macias | Director, Member Services nmacias@phoenixchamber.com

Departments 06 Member News

28 Guest Column

News, Notables & Updates

25 Ask Our Members

Build Influence at the Legislature

28 HR IQ Healthy Tips on Employee Wellness Programs

A Wealth of Information

27 S mart Growth Networking With a Purpose

30 Arizona in Focus

27 M arCom Corner Building Credibility for Your Brand

18 Events Calendar See What’s About to Spring

20 Member Happenings Members Out and About

22 Ribbon Cuttings Congratulations are in Order

Athletes Performance Merchants Info Solutions

32 G reater: PHX News & Notes from Around the Valley "It's very good for your heart."

www.phoenixchamber.com 22 How To: Turn Brainstorming Sessions from

Drizzle to Sizzle

23 New Members 28 Safety First

On The Cover: Eileen Spitalny and David Kravetz of Fairytale Brownies have a recipe for success.

Photo by Dan Vermillion.

4

I M PAC T

|

ap r . 2010

Daniel Ayala | Director, BidSource dayala@phoenixchamber.com Debbie Drotar | Director, Business Development ddrotar@phoenixchamber.com 201 N. Central Avenue, 27th Floor Phoenix, Az 85004 P 602.495.2195 • F 602.495.8913 www.phoenixchamber.com Published By

34 First Person

Tough Times Call for Tough Choices

Member Resources

31 Business Bios

6360 E. Thomas Rd., Suite 210 Scottsdale, AZ 85251 p 480.588.9505 • f 480.584.3751 info@inmediacompany.com InMediaCompany.com Greater Phoenix Chamber of Commerce Impact Magazine is published by InMedia Company, LLC. The publication is distributed to membership and made available to prospective members throughout the Greater Phoenix area. We appreciate your editorial submissions and news for review by our editorial department by e-mailing editor@phoenixchambermagazine.com. To subscribe to GPCC Impact Magazine, please send check or money order for $24.00 to InMedia, 6360 E. Thomas Road, Suite 210, Scottsdale, AZ 85251 or call (480) 588-9505. ©Copyright 2010, InMedia Company, LLC. All rights reserved.

InMedia and the Greater Phoenix Chamber of Commerce reserve the right to refuse certain advertising and are not liable for advertiser’s claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of the Publisher or the Chamber.

www.phoenixchamber.com

Cancer does not play by the rules.

Cancer has no ethics.

It doesn’t see the big picture.

Or care about the plan.

But it’s my goal to make sure that cancer patients know there is more hope than ever before.

Peter S. Fine - Cancer Patient President/CEO, Banner Health

Our stories. Your hope.

We see cancer every day, but not just in our patients. It touches people at every level of our organization, making it that much more important to us. That’s why we’re teaming up with America’s leading cancer hospital to open the M. D. Anderson Banner Cancer Center in Fall 2011 on the Banner Gateway Campus. M. D. Anderson has been ranked number one in cancer care in the United States by U.S.News & World Report’s “America’s Best Hospitals” survey. Our commitment to bringing this level of care to Arizona will give new hope to cancer patients for generations to come. Hear our stories at BannerHealth.com/MDAnderson.

Banner Cancer Center To support M. D. Anderson Banner Cancer Center, please call (602) 747-GIVE (4483).

Member News Highlighting achievements, awards, new hires, promotions and notes of interest from our members.

(Arrowhead Community Bank, Asian Bank of Arizona, Camelback Community Bank, Colonia Bank, the original Sunrise Bank of Arizona and Mesa Bank) now operate as Sunrise Bank of Arizona with offices in Phoenix, Glendale, Mesa and Scottsdale. +www.sunrisebank.com

Heading Off Injuries

Desiree Hoogerhuis (middle, standing) of First Credit Union presents a check to staff, students and patients at Phoenix Children's Hospital’s “One Darn Cool School,” the in-hospital program that provides K-12 education to hospitalized kids.

Miraculous First Credit Union has been honored by Phoenix Children's Hospital for their outstanding support of the 2009 Children's Miracle Network “Credit Unions for Kids” fund-raising campaign. First Credit Union raised $50,500 for Children's Miracle Network (CMN) as a result of the generous donations made by credit union members, employees and vendors.

First Credit Union's fundraising efforts included selling candy bars, piggy banks, placards, stuffed kangaroos and yo-yos at its branch teller lines. The credit union also sold casual days to its employees with all money going towards CMN. The credit union also participated in CO-OP Financial Services Miracle Match Program, which matches 150% of money raised through new fundraising projects. + www.firstcu.net

ATHENA Update Wendy K. Akbar, an attorney in the Phoenix office of Quarles & Brady LLP, has been elected to the Board of Directors of the Arizona Center for Disability Wendy Akbar Law. The ACDL is a not-forprofit public interest law firm that is dedicated to protecting the rights of individuals with a wide range of physical, mental, psychiatric, sensory and cognitive disabilities.

Akbar was the 2009 ATHENA Young Professional Award recipient. +www.quarles.com

An Amazing Feet Stonecreek Golf Club held a Shoe Scramble on January 31 to aid victims of the devastating earthquake in Haiti. More than 50 members donated more than 400 pairs of shoes. Donations were then paired with the North Scottsdale Sports Chalet and Soles for Souls, raising a combined 20,000 pairs of shoes. +www.stonecreekgc.com

Marking a Milestone 2010 marks the 25th year the American Subcontractors Association of Arizona (ASA of Arizona) as a chartered chapter of the American Subcontractors Association, Inc. Governor Jan Brewer noted the occasion by proclaiming Friday, February 19 as “American Subcontractors Association of Arizona Day” as a tribute to the organization's commitment to providing advocacy and support to all trades in the construction industry statewide. +www.asa-az.org

Six Become One The new Sunrise Bank of Arizona, which was formed in December when six Capitol Bancorp Limited affiliate banks consolidated, has launched its new tagline, “The bank that John S. Lewis works for you.” CEO John S. Lewis says it represents Sunrise Bank of Arizona’s commitment to help their clients succeed and achieve their financial goals. The six former banks

Tamara McLeod PhD., ATC, and athletic training associate professor at A.T. Still University’s Arizona School of Health Sciences will lead a two year research project aiming to Tamara McLeod enhance the pursuit of research in sports-related concussions and injuries, primarily in young adults. The project will be funded by a recent grant awarded to ATSU-ASHS of $102,153 approved by the National Operating Committee on Standards for Athletic Equipment (NOCSAE). +www.atsu.edu

Resourceful David J. DePippo has joined Gallagher & Kennedy's 19-person Environmental and Natural Resources Department as of counsel.

DePippo has represented private and public clients in numerous states in environmental disputes, with a specific focus on civil and criminal environmental law and litigation and complex real estate development transactions. +www.gknet.com

They're Tops!

Marketing Coordinator Melissa Montoya and Administrative Assistant Jamie McClellan have been named Staff Persons of the Year by Colliers International-Greater Phoenix.

Melissa Montoya McClellan also won Colliers' Community Involvement Award, while Marketing Administrative Assistant Cheryl Foster shared the Spirit Award and Dedication & Teamwork Award. Others honored include Renee Russell (Spirit Award), Cristiana Zarr and Shasta Broyles (Commitment to Service Excellence), Stephanie Rupp (Dedication & Teamwork) and Melanie Kosach(Community Involvement). +www.colliers.com

Hire and Higher Jennings, Strouss & Salmon, P.L.C. has added Jonathan F. Weisbard as an associate in the firm’s Phoenix office in its Litigation Practice Group.

Another associate, Sunita A. Krishna, has been appointed to the Arizona Board of Behavioral Health Examiners by Governor Jan Brewer. +www.jsslaw.com

Contact Us | Send your member news and photos 45 days prior to publication to: editor@phoenixchambermagazine.com 6

I M PAC T

|

ap r . 2010

www.phoenixchamber.com

For most Valley businesses, lighting often represents one of the largest energy expenses.

SRP’s commercial customer service teams have industry-specific solutions to help you manage costs, starting with the SRP PowerWise Standard Business Solutions Rebate. Besides saving on a

SRP REBATES HELP VALLEY BUSINESSES MANAGE THEIR LIGHTING COSTS.

new high-efficiency lighting system, the rebate program offers guidance on achieving optimal energy savings for your business. Let us help you with a rebate today at srpnet.com/powerwisebiz.

IMPACT They Made an

For Former Award Recipients, the Past Was Prologue to Success

By David Lucas Photographs by Kenn Tomasch

M

ost small business owners live and breathe their operations day and night, working hard to be profitable while providing service that will keep their customers coming back. Their focus is not on winning awards or accolades; when recognition does come along, however, it can make a big impact on their company’s future.

As the Greater Phoenix Chamber of Commerce prepares to bestow the coveted IMPACT Awards on May 6, we look at what the Chamber’s highest honor has meant to three local businesses. Though it’s been over a decade since they received the honor (called the Small Business Person of the Year Award until 2007), it has left a lasting impact on three previous recipients.

“Winning it was one of the best things that happened to us,” recalls Dan Schweiker, China Mist Brands co-founder and co-recipient of the 1994 honor. “One of the things it did was to increase our local visibility. We got to network and meet a lot of other companies around the Phoenix area.”

Rick Dircks of Dircks Moving Services in Phoenix received the award for Development and Customer Service in 1998 and immediately earned praise for his company.

“It allowed us to get recognition in the Valley.

We were able to use that to our business advantage,” Dircks says. “It also gave us a lot of confidence. It opened my eyes that we’re better than we think we are and other people will recognize we are a good company.”

8

I M PAC T

|

ap r . 2010

Despite changes in his industry, Rick Dircks of Dircks Moving Services just keeps on trucking.

www.phoenixchamber.com

Childhood friends and business partners David Kravetz and Eileen Spitalny can’t help but display their enthusiasm for their thriving company.

Fairytale Brownies of Phoenix garnered the award in the Innovation category in 1999 and the exposure had a positive effect on the small company’s employees. “It’s a morale booster,” says Eileen Spitalny, who co-founded Fairytale Brownies along with childhood friend David Kravetz. “We got recognized by one of the biggest chambers of commerce in the country.”

In addition to extensive press coverage, the recipients found themselves more involved in the business community as well as in charitable causes.

“It was probably the biggest single event that threw me into community involvement, because, since that point, I’ve been much more involved in the community,” says Dircks, who served on the Greater Phoenix Chamber Board for six years. “The award was the first big step. I got more involved in the Chamber and ended up on the Board, so it was a great growing experience for me.”

Fairytale Brownies became more focused on charitable causes and has donated more than $25,000 and thousands of brownies to organizations such as the Society of St. Vincent De Paul since 2001. In 2009, their customers contributed more than $3,000 through their orders to KaBOOM, a non-profit organization dedicated to creating safe places for kids to play.

It was an appropriate cause for the company’s founders. “That’s how David and I met - on the playground,” Spitalny says.

Changing Business Landscape The business landscape has changed dramatically in the years since these companies received their awards, with recessions, the Internet and other technologies greatly impacting their business.

China Mist is a global operation, distributing its brands to 20,000

restaurants and hotels in the U.S., Canada, Mexico, the Pacific Rim and even Dubai. Yet, the company’s workforce has increased by only about 10 since 1994. The increased productivity can be attributed largely to automation and a business model that relies on a distributor network. “In the packaging of tea, a lot of it is automated, so we put on new equipment since 1994 that allows us to dramatically increase our production without increasing the number of people,” Schweiker says.

As American fast food restaurants have expanded globally, China Mist has hitched a ride. “We’re following ice cubes around the world,” Schweiker says. “As American fast food restaurants travel around the world and introduce foreign countries to iced drinks, we follow behind that.”

The recent recession impacted China Mist, but the company has survived and is positioned to thrive as the economy improves. “We actually came out of this economic mess much stronger than we went into it,” Schweiker says. “A lot of our competitors ran into the same problem we did—people went into a survival mode. Even though we did a couple of rounds of layoffs, we put on several new sales positions. So we’ve gone out and picked up a ton of new business around the country. We put on so much new business that when the tide starts raising everybody, we’re going to be in a very good place.”

The recession and dramatic changes in the moving industry have forced Dircks Moving Services to adjust its operations. “Our business mix has changed, so we’ve been forced to find new products and services to sell,” Dircks says.

Since earning the Chamber award, Dircks Moving has acquired two companies and expanded into warehousing and commercial storage.

www.phoenixchamber.com

|

I M PAC T

9

How Prepared Is Your Business for Its Crucial Defining Points?

There are certain key moments that all closely held businesses face.

How these moments are negotiated makes the difference between survival and closure. Navigating these critical points successfully requires guidance. How prepared is your business? Answer the following questions: Has your business been appraised by a specialist?

Yes

No

Do you have periodic meetings with your specialized business advisors?

Do you have a plan in the event something unexpected happens to you or any co-owners?

Have you identified a successor for your business?

Have you decided when you want to transfer your business?

Have you determined what income you will need after you transfer the business?

Contact: Margaret Ann Kurtz, CLU, CLTC, LUTCF (602) 667-4712 margaret.kurtz@prudential.com, for a consultation to discuss your business planning needs.

Growing and Protecting Your Wealth®

Life Insurance is issued by The Prudential Insurance Company of America. Neither Prudential, its affiliates, nor licensed financial professionals render legal, accounting or tax services or advice. Such services should be provided by the business owner’s own advisors. Accordingly, any information in this document cannot be used by any taxpayer for purposes of avoiding penalties under the Internal Revenue Code.

Securities and Insurance Products: Not Insured by FDIC or Any Federal Government Agency.

May Lose Value. Not a Deposit of or Guaranteed by Any Bank or Bank Affiliate.

Prudential, Prudential Financial, the Rock logo, and the Rock Prudential logo are registered service marks of The Prudential Insurance Company of America and its affiliates. © 2010 The Prudential Insurance Company of America 751 Broad Street, Newark, NJ 07102-3777.

0174039-00001-00 Ed. 03/10

10

I M PAC T

|

ap r . 2010

It’s always tea time somewhere, and Dan Schweiker’s China Mist Brands are taking advantage of a global market.

The Internet Effect The Internet has been a change agent for most businesses, Dircks Moving included.

“It has completely changed our business,” Dircks attests. “It used to be we would do all the educating of customers before they made a decision. Now they’ve got the Internet to do shopping and learning more about us and becoming better consumers. We’ve got to find out how to get to them because they don’t come to us in the channels they used to. They come through Web-based channels to do business.”

The Internet also changed the way Fairytale Brownies does business—for the better. More than 60 percent of the company’s business comes from online customers. During the peak holiday season, Fairytale receives up to 1,300 orders a day, and thanks to computer technology, the company can quickly process those orders without much human intervention. “In the early days orders were rekeyed by hand, but now it’s fully automated— they just flow through the system and they ship out the back door,” Kravetz says.

But some things don’t change because tasty brownies depend on quality ingredients, reliable equipment and the special recipe Kravetz coaxed from his mother. “We’ve had the same mixer for the past 13 years,” Kravetz says.

The company made a strategic decision in 2006 to relocate to a 26,000-square-foot facility in Tempe to accommodate rapid growth. Now it ships 3 million brownies annually, although the expansion tested the bottom line. “We

made the decision to reinvest for the next stage, so we put a lot of our money into the new building. That took an immediate hit to profitability, and the economy at same time softened. We could have stayed in the old facility and maintained that level of sales and profitability, but growth potentially would be limited. So we made the decision to invest in the next stage of growth, which had an impact on short-term profits,” Kravetz says.

For more than two decades, IMPACT Award recipients have been recognized for their innovation, employee development and superior customer service - the very attributes that have served these companies ever since.

They have leveraged the honors to increase their visibility and become household names in an ever-changing and competitive marketplace.

Get Connected China Mist Brands www.chinamist.com Dircks Moving Services www.dircks.com Fairytale Brownies www.brownies.com

www.phoenixchamber.com

Last year’s IMPACT Award recipients: (L-R) Anthony B. Narducci (O’Neil Printing, Inc., Innovation), Karen Watts-Edwards and Bill Edwards (Advantage Urgent Care, Response to Adversity), Dale Walters and Roberts Keats (Keats, Connelly & Associates, Corporate Culture), Linda and Wayne Minde (Tri-Lite Builders, Community Involvement) and William Hinz (Western National Bank, IMPACT Business of the Year).

2010IMPACT Awards

By Kenn Tomasch

to Adversity recipient and a member of the

for the Greater Phoenix Chamber of

selection committee. “I am happy to report

Commerce’s IMPACT Awards have

that the entrepreneurial flame is still burning

represented the “best of the best” in Valley

brightly! Nominations were up nearly 40

business. This year’s 10 finalists follow in that

percent. Each of the finalists has a unique,

tradition, and five of them will take home the

inspiring story to tell, and the passion to see

hardware at the gala luncheon on Thursday, May

it through. Making the final selections will be

6 at The Phoenician.

challenging.”

As always, choosing the ten companies you’ll

We thank and recognize everyone who

meet in the following pages from the field of

submitted a nomination for this year’s

more than 50 nominees presented a challenge.

awards, which promise to be the biggest and

“I was curious and a little concerned that

best in the program’s history. Join us on May

the state of our economy would have a negative

6 at The Phoenician to celebrate outstanding

influence on businesses looking to compete

achievement by your fellow members, and

for this year’s awards,” said Tom Cooper,

get to know each of the finalists in the pages

CEO of Desert Fleet-Serv, the 2002 Response

that follow.

10 '10 for

F

or more than two decades, the finalists

23rd Annual IMPACT Awards Thursday, May 6 The Phoenician 6000 E. Camelback Rd., Scottsdale 85251 11 a.m. – 1:30 p.m.

Members: $65 individual, $750 table of 10 Non-Members: $75 individual, $850 table of 10 Register online at: www.phoenixchamber.com/impact/ www.phoenixchamber.com

|

I M PAC T

11

2

0

1

0

I

M

P

A

Driven to Succeed

C

T

F

I

N

A

L

I

S

T

S

A Different Spin Ad Firm is a Sign of the Times

Entrepreneur takes the road less traveled It started with a toolbox and a dream.

Literally not much more than that.

Sarah “Bogi” Lateiner re-tooled “I was fixing cars in my carport. I didn’t her life and 180° Automotive is now hitting on all cylinders. even have a garage,” remembers Bogi Lateiner of the humble beginnings of her Get Connected auto repair business. Three and a half 180° Automotive years later, its north central Phoenix shop www.180auto.com isn’t big enough for 180° Automotive, and Lateiner is part of a small, but growing, number of professional female mechanics.

180° Automotive has grown from one person and one driveway to a four-bay, three-employee shop and seen its revenues quadruple without traditional advertising. Utilizing word-of-mouth and social media to steer the spread of its message and by offering car care classes and personal service, the shop now has a base of some 500 customers.

“It blows me away to think about how this has grown,” Lateiner admits.

“The day-to-day can get so hectic and overwhelming, and sometimes I go home and feel defeated. But I was talking with one of my customers, and he said ‘I remember when you were back in your driveway.’ It’s good to get a little perspective.”

Doing things differently comes naturally to Lateiner, who went to college to be a lawyer but put that in her rearview mirror years ago. Now carloads of customers reinforce the idea that she definitely made a right turn.

Sign-holding is nearly as old as the concept of advertising itself, but AArrow Advertising has taken it in a All signs point to continued new direction. By combining outdoor success for Robert Graham advertising with street performance and AArrow Advertising. techniques, the seven-year-old company Get Connected has been pointed towards success since its recent expansion to the Valley.

AArrow Advertising “How many billboards that you passed www.aarrowads.com today can you remember?’ asks local franchisee Robert Graham. “Our signspinners catch people’s attention, and once we catch that attention, we deliver the message. I think we’re the most effective kind of outdoor advertising there is.”

Frequent sights at high-traffic street corners, AArrow’s army of sign-spinner’s provide a one-on-one advertising experience in support of everything from furniture stores to apartment communities to political causes. Sign-spinning has even become a worldwide competitive sport and its participants have been featured in music videos and national ad campaigns.

When the recession impacted housing developers (who accounted for more than 50 percent of AArrow’s sales), the company kept things pointing in the right direction by focusing on sports and entertainment. Operating much like a team or a league, AArrow holds “practices” three nights a week, with expert “spinstructors” teaching drills, tricks and performance tips to its young, hip, enthusiastic workforce. It’s definitely turning heads.

“Some people drive by two or three times, our guys are that good,” Graham says.

What’s your energy game plan?

Join the efforts of Steve Nash and your fellow Arizonans in the drive for renewable energy. By signing up for the APS Green Choice rate you pay a small premium to ensure a portion of your power comes from clean renewable energy sources such as wind, solar and geothermal power.

Go to aps.com today and sign up for the Green Choice rate.

Steve chose the APS green choice rate plan and installed solar panels on his home.

12

I M PAC T

|

ap r . 2010

www.phoenixchamber.com

2

0

1

0

I

M

P

A

C

T

F

I

N

A

L

I

S

T

S

Winning Combination

Expanding Contractor

Locksmith Combines Technology, Education

Underground Utility Company Follows Successful Blueprint

The key, Robert Vallelunga says, is in understanding his profession has changed.

Robert Vallelunga points to customer education as just one key “Everybody thinks a locksmith is just to the success of ACME Locksmith. one old guy in a shop who unlocks cars and houses. It’s not that anymore,” notes the Get Connected president of ACME Locksmith in Mesa.

ACME Locksmith Vallelunga himself is a contrast to that www.acmelocksinc.com archetype: an electrical engineer by training, he later worked in marketing and for an internet startup during the dot-com boom. Given the opportunity to purchase his own business (“one with a good reputation and good talent, just in need of some direction,” he recalls), he jumped at it.

ACME has weathered the recession by re-focusing from commercial clients to residential customers. “People still lock themselves out, and they’re buying foreclosed homes and need them re-keyed,” Vallelunga says.

Technology has helped the company unlock its potential. Besides offering expertise with the latest programmable vehicle keys and security systems, ACME Locksmith uses its Web site to educate customers on securing their homes and protecting themselves from overcharging by unscrupulous competitors. The company now does more than one million dollars in annual sales and has nine full-time employees, and its personal touch has resulted in 55 percent of its current business coming from repeat customers or referrals.

“We are educating the consumer about what a locksmith does in this day and age,” Vallelunga says.

Big dreams are built from the ground up. Luis De La Cruz has gone from general Luis De La Cruz (left) and his partners in ANDALE Construction laborer in East Los Angeles to business have built a successful business owner in Phoenix (“From zero to hero,” he from the ground up. says) by laying solid foundations and raising Get Connected a successful company through safety, quality workmanship and professional ANDALE Construction standards. www.andaleci.com Since starting ANDALE Construction three years ago, De La Cruz and his two partners have built a company that operates completely above board while specializing in underground utilities (horizontal drilling, water, sanitary sewer, irrigation, storm drains, etc.). Even in a challenging economy that has seen the construction industry hit hard, ANDALE has managed to make a profit each year. Their business fortunes are expected to rise due to a new mentor-protégé relationship with Sundt Construction that will allow ANDALE to learn from one of the Valley’s largest construction firms.

ANDALE has also worked to build bridges in the community, with charitable outreach to local organizations such as Habitat for Humanity of Central Arizona, Young Life and Goodyear Elementary School.

“My partners and I have optimism that comes from the heart,” De La Cruz says. “We have all worked hard, and it is a team effort. I hope to be an inspiration, that if I can do it, others can.”

Sounds like a plan.

If overnight success was your goal, you would have cashed out years ago.

The difference is, you’ve built something bigger.

A livelihood.

A reputation.

A legacy.

And each deserves to grow in strength and prosperity.

To that we say…

LONG LIVE YOUR BUSINESS. SM

Corporate Banking | Commercial Banking | Institutional Wealth Management | International Banking | Treasury Management 602.808.5340 | www.bankofarizona.com ©2010 Bank of Arizona N.A. Member FDIC. Equal Opportunity Lender.

www.phoenixchamber.com

|

I M PAC T

13

2

0

1

0

I

M

P

A

C

Up In The Air Their Business is Ballooning Angela Lepore remembers her husband, Mario, coming home and floating an idea.

“He said, ‘What do you think about buying a balloon business?’ and I said ‘How do you make money with that?” Angela recalls.

Seven years later, the fortunes of Arizona Life is a gas for Mario and Angela Lepore.

Air Boutique are soaring. It’s one of the largest helium distributors in Phoenix and Get Connected has diversified its product line: they provide Arizona Air Boutique CO2 to a national restaurant chain, supply www.azairboutique.com Valley bars and restaurants with Beer Mix for their taps and furnish nitrogen to tire shops and local breweries. And while these two high school sweethearts still do balloons, they have added imprinted promotional flags, banners and other items to create a one-stop exposure shop.

“We’re not just a helium business now, we’re a promotions and marketing business,” says Mario.

Arizona Air Boutique’s offerings are as colorful as the balloons that have dropped from Wells Fargo Arena at Arizona State University’s graduation ceremonies for the last four years and as colorless as the helium that fills the inflatables at the Phoenix Veteran’s Day Parade. And they provide it all with a smile and personal service.

“People complain everything is automated and you can never talk to a real person,” Mario says. “We always have a real person on the other end of the phone, every time. We’re very service-driven.”

T

F

I

N

A

L

I

S

T

S

Two Of A Kind PR Firm is a Different Animal Sam Alpert (left) and David Eichler practice David Eichler and Sam gorilla marketing at their eponymous PR firm.

Alpert will never forget their first client.

Get Connected “The first thing he said David and Sam PR was, ‘I hate your name. It’s www.davidandsampr.com juvenile,’” recalls Alpert, the “Sam” half of David and Sam PR. Five years later, the six-person studio has made a name for itself as one of the top small public relations, marketing and advertising firms in the Valley. Like many agencies, DSPR represents a diverse client base including large companies like Dunkin’ Donuts and Verizon Business and non-profits such as Free Arts of Arizona and Sojourner Center. Unlike many agencies, they work in a stress-free, trust-based environment including flexible schedules, no dress codes, impromptu table-tennis matches and, above all, fun.

“We’re not driven by money,” Eichler says. “We want to enjoy our lives and have balance and we want the same for our staff. Of course, we want to be successful and make money, it just doesn’t consume us.”

While Eichler and Alpert know their firm may never be the 800-pound gorilla, they do boast an enormous green gorilla mascot named Reggie. Reggie inspired a new strategic creative initiative “Unleash Your Brand’s GorillaTM,” which helps DSPR’s clients re-connect with what makes their brands dynamic.

As for that first client? That didn’t work out, but the studio with the “juvenile” name is all grown up and a creative force in the Valley.

Congratulations Impact Award Finalists!

Tunneling under the light rail in downtown Phoenix minimizes traffic delays during an extensive underground utility expansion project.

“Tearing up roads and disrupting traffic is a major concern in any city. That’s why our future focuses on consulting & educating clients about the benefits of trenchless construction.”

Arvid Veidmark, III EVP/Sr. Estimator

Specialized Services Company

14

I M PAC T

|

ap r . 2010

sscboring.com 602-997-6164

www.phoenixchamber.com

2

0

1

0

I

M

P

A

C

T

Important Issues Multimedia Company Spreads the Message The business of communication changes at lightning speed, and successful The proof is in the pages: Rick McCartney and InMedia are companies must constantly stay ahead printing a publishing success of the game. Scottsdale-based InMedia story every day. succeeds in a highly-competitive, everGet Connected dynamic marketplace with a variety of print, digital and film content.

InMedia Local publications such as IMPACT www.inmediacompany.com Magazine, You Are Here for Central Phoenix, the Northwest Valley and Scottsdale, Properties Magazine and Scottsdale@Work are just the tip of the iceberg for this growing multimedia concern. The re-branded company (which changed its name from Media Publisher’s Group in February) looks to build on its printed offerings with “digital hubs,” promoting content through mobile applications, Web sites, social media and other cutting-edge products.

“What we really are is a sales organization and creative services company,” says founder and President Rick McCartney. “We design products that maximize exposure for businesses.”

The recession created a soft advertising market as many businesses cut their marketing budgets, but InMedia concentrated on continuing to provide excellent customer service while offering added value to every client’s advertising investment.

As a result, the company’s revenues have more than doubled in the last two years.

Later this year, InMedia will debut Arizona Magazine Monthly, a city and regional publication that will showcase the voice of Arizona throughout the state and the nation. No matter the medium, the message is clear: InMedia is poised for success.

Reduce costs while maintaining your fleet?

Deliver more than your customers expect?

Desert Fleet-Serv has solutions for you.

F

I

N

A

L

I

S

T

S

Financial Sense Accountant Is About More Than Money Just has she has often reinvented herself, Pamela Smith has reinvented the idea of the accountant. A former chef, corporate Mentoring and partnering with her controller and consultant, Smith founded clients all adds up to success for NUMBERSetc in 1999 to work primarily with Pamela Smith of NUMBERSetc. charter schools. When that boom waned, she refocused her business and now provides Get Connected accounting, business organization, payroll and NUMBERSetc. income tax and consulting services to for-profit www.numbersetc.biz and not-for-profit clients.

The new approach has brought business growth, but Smith focuses on adding relationships rather than simply adding numbers.

“We are the anti-accountant,” Smith says. “We look to mentor first, then provide the best and most accurate accounting services we can.”

An active mentor, Smith is a part of the Chamber’s ATHENA Powerlink® program, the National Association of Women Business Owners and Women in Insurance and Financial Services. By assessing clients’ individual accounting needs, NUMBERSetc lets them focus on day-to-day operations. The approach has paid dividends: the bulk of the firm’s business comes from repeat and referral customers.

Though NUMBERSetc has grown from a home-based startup to an eight-person company with more than 125 clients in 75 industries, Smith’s simple approach is still the best equation.

“Giving back and helping people grow are my passions,” Smith says. “They are what I live for!”

AT&T. The nation’s

fastest 3G network.

We keep customers in business by keeping their trucks running.

Desert Fleet-Serv is the answer for the most reliable and highest quality preventative maintenance services, all repairs, fleet tracking and management, emergency roadside repair and Federal DOT’s. Desert Fleet-Serv minimizes your downtime so you can provide the products and services demanded of you by your valued customers.

BLACKBERRY® BOLD™ 9700

Services and repairs are performed at your location at a time when it is most convenient for your schedule with fully staffed day and evening shifts. Desert Fleet-Serv provides total maintenance solutions so you are free to focus on your customers, employees and day to day business activities with peace of mind.

desertfleet-serv.com | Sales Dept. at 602-437-1291 | Phoenix, AZ

3G not available in all areas. Coverage is not available in all areas. See coverage map at stores for details. Voice plan, minimum $30/mo. data plan required & with 2-year contract. ©2010 AT&T Intellectual Property. Service provided by AT&T Mobility. All rights reserved. AT&T, the AT&T logo, and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

www.phoenixchamber.com

|

I M PAC T

15

2

0

1

0

I

M

P

A

Urban Renewal Home Is Where His Heart Is To see the American Dream in action, look no further than South Phoenix, where Victor Vidales is helping others realize their own dreams. Vidales has overcome childhood tragedy to become the CEO Victor Vidales is a hometown of RE/MAX New Heights Realty, and is success story, determined to be an agent of change in his beloved committed to improving the lives of those South Phoenix. in the neighborhoods where he grew up.

One of eight children, Vidales Get Connected endured the tragic murder of his single RE/MAX mother and a sister when he was a high New Heights Realty school freshman. Three years in the US www.phoenixnewheights.com Army provided him with self discipline, perspective, and the funds to attend Phoenix College. He worked to purchase his first home, then began investing in others. Now he’s investing in revitalizing all of South Phoenix and turning it into a lower downtown the envy of cities like Denver and San Diego.

Vidales’ 23-person firm introduces new investors to the area to back developments bringing residential and commercial expansion, leading to future prosperity. He is helping establish the Spirit of Service Scholars to honor students committed to giving back to their communities and is working to help transform the blighted Rio Salado into a wildlife habitat.

“Growing up, the riverbed was a place I would go to break bottles, smash car windshields and roll tires down the banks,” Vidales admits. “Today, I’m helping the community understand they must protect this natural asset for future generations.”

C

T

F

I

N

A

L

I

S

T

S

Intelligent Re-Design Two Smarts Make Savvy Business Pair Partners in life, love and business, Gina and Blair Smart frame their Gina and Blair Smart have it all. They’ve business success in terms of created and nurtured a successful relationships made and service to full-service building and contracting firm the community. while raising five children and serving Get Connected their community.

Smart Construction Smart Construction, a commercial www.smartconstructioninc.com and residential remodeling and insurance restoration contractor, has weathered economic shifts and built lasting relationships. When the travel and hospitality industries took a hit in 2001, the Smarts refocused on residential remodels and small renovations. When the housing market softened recently, they took on more commercial clients. Throughout, they’ve relied on excellent customer service to keep customers.

“We took care of our clients through the good times, and now they’re taking care of us through the tough times,” says Blair Smart.

The Smarts are as committed to their community as to the success of their business. Active in their children’s school, they also sponsor and coach youth sports teams and support the Children’s Miracle Network. “There are things that bring you true happiness, and service does that for us,” says Blair.

With a loyal customer base, years of experience and the support of family and faith, the Smarts feel their business and their marriage are stronger than ever.

“We’ve been married 20 years now,” Gina says. “We’re really lucky, we’re really good friends.”

History of the IMPACT Awards From 1988 to Today Since 1988, the Greater Phoenix Chamber of Commerce has recognized the best in local small business through the IMPACT Awards (formerly the Small Business Person of the Year Award). This year’s nominees follow in the tradition set by these outstanding companies and individuals:

ALL-TIME IMPACT RECIPIENTS 1988: Harvey Hodesh, Capitol Metals 1989: Joan Watson, Sunflowers 1990: Earl de Berg, Behavioral Research Center 1991: John Drexler, Ace Asphalt 1992: John Treffers, Treffers Precision 1993: Emmett “Buddy" Jobe, Phoenix International Raceway 1994: Dan Schweiker, China Mist Tea Co. and Darrell Sawyer, Sawyer Aviation 1995: G.D. “Rab" Paquette, Commercial Blueprint Company; Kristy Riding Moore, Continental Catering; Preston McMurry Jr., McMurry Publishing, Inc. 1996: Hernandez Companies, Inc. (Overall), FNN 1510 AM (Innovation), Dave Reiff Printing (Response to Adversity) , Rolf's Salon (Staff Development), Sierra Screenprinting (Customer Service) 1997: Johnson Carlier, Inc. (Overall, Staff Development & Customer Service), Griggs Paint (Community Service), Apartments & More (Innovation), Terri's

16

I M PAC T

|

ap r . 2010

Consign & Design (Response to Adversity) 1998: NetPro Computing, Inc. (Overall), 1-800-FLOWERS (Community), The Shop (Innovation & Response to Adversity), Dircks Moving Services (Staff Development & Customer Service) 1999: Auto Body World (Overall, Staff Development & Customer Service), Stein Cox Group (Community Involvement), Fairytale Brownies (Innovation), Fast Signs on Central (Response to Adversity) 2000: Oregano's (Overall & Customer Service), Growth Strategies Group (Community Involvement), Connection Couriers (Innovation), Arvizu Advertising and Promotions (Response to Adversity), Jet Products (Staff Development) 2001: Mi Ranchito Mexican Food Products (Overall), Denise Resnik & Associates (Community Involvement), Valwest Technologies (Innovation), Jackson Airport Enterprises (Response to Adversity) 2002: As You Wish Pottery (Overall), Sunrise Community Bank of Arizona (Community Involvement), Newport Furnishings (Innovation), Desert Fleet Serv (Response to Adversity) 2003: Auction Systems Auctioneers &Appraisers (Overall), Prensa Hispana (Community Involvement), ProLink, Inc. (Innovation), Complete Print Shop (Response to Adversity) 2004: Go Media (Overall), Sitewire Marketspace

Solutions, LLC (Community Involvement), Horticulture West II, Inc. (Innovation), Specialized Service Co. (Response to Adversity) 2005: Rush Auto Recyclers (Overall), Stampede Plumbing, LLC (Community Involvement), The Christmas Light Company (Innovation), American Janitorial Services, LLC (Response to Adversity) 2006: BestBill (Overall), It's a Ruff Life (Community Involvement), RDS Electric (Innovation), Furniture Affair (Response to Adversity) 2007: Engenuity Systems (Overall), Reliance Build, Inc. (Community Involvement), bluemedia (Innovation), Excaliber Precision Machining (Response to Adversity) 2008: Community Tire & Auto ServiceSpecialists (Overall), Elontec (Community Involvement), PerfectPower, Inc. (Innovation), Challenge Charter School (Response to Adversity) 2009: Western National Bank (Overall), Tri-Lite Builders (Community Involvement), O’Neil Printing, Inc. (Innovation), Advantage Urgent Care Center (Response to Adversity), Keats, Connelly & Associates, LLC (Company Culture)

www.phoenixchamber.com

Resources G R E AT E R P H O E N I X C H A M B E R M E M B E R

Events Calendar

Member Happenings

Ribbon Cuttings

How To

New Members

Event Spotlight

Economic Forces: The Military and Arizona’s Economy Friday, April 23

The F-35 Lightning II Program (also known as the Joint Strike Fighter Program) could find a home at Luke Air Force Base.

Military operations and support have nearly a $10 billion impact on Arizona’s economy, and that influence will be the subject of a special event on Friday, April 23 at the Sheraton Phoenix Downtown Hotel.

"Economic Forces: The Military and Arizona's Economy" offers a look at the status of our military bases and their economic impact. It will also examine how business can support the continued presence and vitality of the military in Arizona.

Luke Air Force Base is being considered as a home for the Department of Defense’s Joint Strike Fighter Program. Bringing the next generation strike fighter aircraft, the F-35, to Arizona, would be a boon to the state’s economy.

Speakers include economist Alan Maguire and representatives from Boeing and Luke Forward.

Attendees will come away with an understanding of the vital importance of active military bases in Arizona and the value proposition the state has to offer in the private and military sectors.

Presenting Sponsor

RSVP TODAY! Economic Forces: The Military and Arizona’s Economy Friday, April 23 11 a.m. – 2 p.m.

Sheraton Phoenix Downtown 340 N. 3rd St. Phoenix 85004 Luncheon Pricing Individual: $65 Table of 10: $750

SAVE THIS DATE

Register online at: www.phoenixchamber.com

Save The Date! Chamber Events and Programs APRIL 7

MAY 6

JUNE 18

Bid for Business: Increase Your Profits in 2010 Comedor Guadalajara

23rd Annual IMPACT Awards Luncheon The Phoenician

Business Expo & Annual Member Reception Westin Kierland Resort & Spa www.phoenixchamber.com

|

I M PAC T

17

April 2010 Calendar of Events BUSINESS FOR BREAKFAST

IDEA EXCHANGES

Business for Breakfast events offer the early-bird networker an excellent opportunity to start their day by making valuable business contacts in an energetic atmosphere. Bring your business cards and get your day off and running!

These events, from roundtables to luncheons to special meetings, bring together like-minded business people for conversation, collaboration and education. Expert speakers and interactive educational presentations add to the benefit of the gatherings.

THUR

ANTHEM 7 - 8 a.m.

Hampton Inn 42415 N. 41st Dr., Anthem 85086 ddrotar@phoenixchamber.com or 602.495.6483

WED

SOUTH MOUNTAIN/LAVEEN 7:15 - 8:30 a.m.

Bougainvillea Golf Club 5740 W. Baseline Rd., Laveen 85339 sglueck@phoenixchamber.com or 602.495.6469

8

14

tues

20

thur

22

tues

Professional Women’s Roundtable Speaker: Carol Sheehan, DLC Resources and SignatureforU Topic: Emotional Intelligence: Learn How EI Drives Business Success!

11:30 a.m. - 1 p.m.

Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 jmellody@phoenixchamber.com or 602.495.2194

tues

Green Roundtable Topic: Going Green with Utility Construction Projects Speaker: Dr. Sam Ariaratnam 7:30 a.m. – 9 a.m.

Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 jmellody@phoenixchamber.com or 602.495.2194

6

13

DEER VALLEY 7:15 - 8:30 a.m.

Speaker and Location TBA Check www.phoenixchamber.com for details jmellody@phoenixchamber.com or 602.495.2194

thur

15

PHOENIX 7:15 - 8:30 a.m.

Paradise Valley Mall 4568 E. Cactus Rd., Phoenix 85032 jmellody@phoenixchamber.com or 602.495.2194

Sun

Monday

Back to Business Series Speaker: David Eichler and Sam Alpert, Co-Founders of David and Sam PR Topic: If You Don't Say Something, How Can You Expect Your Customers to Hear You? 11:30 a.m. – 1 p.m.

Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 jmellody@phoenixchamber.com or 602.495.2194

TueSday

WedneSday

thur

Downtown Phoenix: The Urban Heart of Arizona 5 - 7 p.m.

Orpheum Penthouse 114 W. Adams, Penthouse 11th Floor, Phoenix 84004 jmellody@phoenixchamber.com or 602-495-2194

tues

Valley Young Professionals Speaker: Jason Duffy, Dunkin Donuts Franchisor Topic: Phoenix Runs on Dunkin 5:30 – 7 p.m.

Hula’s Modern Tiki 4700 N. Central Ave, Phoenix 85012 jmellody@phoenixchamber.com or 602.495.2194

22

27

NOTE: The Hispanic Business Leadership Council's "Bridging the Gap" Luncheon is taking April off, but will return in May.

AFTER 5 MIXERS After 5 Mixers provide the perfect ending to the business day and let you make new contacts or renew familiar ones in a relaxed, informal atmosphere. wed

28

Los Tres Amigos Mixer in Conjunction with Scottsdale and Tempe Chambers of Commerce 5 - 7 p.m Devil's Martini - North 10825 N. Scottsdale Rd. Scottsdale 85254 jmellody@phoenixchamber.com or 602.495.2194

ThurSday 1

Friday

SaT

2

3

9

10

Ambassadors Committee 7:30 - 8:30 a.m.

4

11

5

12

6

7

Professional Women’s Roundtable 7:30 - 9 a.m.

Bid for Business: Increase Your Profits in 2010 7:30 - 10 a.m.

13

14

15

Green Roundtable 7:30 - 9 a.m.

South Mountain/ Laveen Business for Breakfast 7:15 - 8:30 a.m.

Back to Business Series 11 a.m. - 1 p.m.

Econ. Dev. Cmte. 11 a.m. - Noon

18

19

20

18

I M PAC T

26

|

ap r . 2010

7 - 8 a.m.

Water/Agric. Cmte. 1 - 2 p.m.

Budget/Tax Cmte. 2 - 3 p.m.

Public Affairs Committee Noon - 1 p.m.

16

17

23 Economic Forces: The

24

Education Committee 2 - 3 p.m.

21 DV Biz for Breakfast

22 PHX Biz for Breakfast

Environment Committee 3:30 - 5 p.m.

Transportation Committee 3 - 4 p.m.

Downtown Phoenix: Urban Heart of Arizona 5 - 7 p.m.

27

28

29

Valley Young Professionals 5:30 - 7 p.m.

Los Tres Amigos Mixer 5 - 7 p.m.

Deer Valley Business for Breakfast 7:15 - 8:30 a.m.

25

8 Anthem Biz for Breakfast

7:15 - 8:30 Your Chamber is Your Goldmine 11:15 – 1 p.m.

7:15 - 8:30 a.m.

Military and Arizona’s Economy 11 a.m. - 2 p.m.

30

www.phoenixchamber.com www.phoenixchamber.com

April 2010 Calendar of Events COMMITTEES Chamber Members have the opportunity to take on leadership roles with important committees that contribute time and energy to enhance the Chamber’s programming. Committees meet regularly for the benefit of members, who come together to discuss important issues and remain connected to each other and to the Chamber.

THUR

Ambassador Committee 7:30 - 8:30 a.m. (meets every 1st Thurs.)

Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 jmellody@phoenixchamber.com or 602.495.2194

THUR

Water and Agriculture Committee 1-2 p.m.

Chamber Boardroom grushing@phoenixchamber.com or 602.495.6497

1

8

THUR

8

fri

9

tues

13

Budget and Tax Committee 2-3 p.m.

Chamber Boardroom grushing@phoenixchamber.com or 602.495.6497 Public Affairs Committee Noon - 1 p.m.

Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 grushing@phoenixchamber.com or 602.495.6497 Economic Development Committee 11a.m - Noon Chamber Boardroom grushing@phoenixchamber.com or 602.495.6497

SPECIAL EVENTs

LEADS GROUPS

The Chamber offers numerous special events throughout the year. From luncheons to business expos to legislative events, these get-togethers serve to enlighten, educate or entertain while connecting the membership.

Leads Groups are free referral/lead generation groups designed to enhance member businesses.

Membership is limited; only one person per industry in each group. Please view the rosters at www. phoenixchamber.com to check availability or contact Debbie Drotar at ddrotar@phoenixchamber.com or (602) 495-6483.

wed

7

fri

23

Bid for Business: Increase Your Profits in 2010 7:30 – 10 am Comedor Guadalajara 1830 S. Central Ave., Phoenix 85004 $20 in advance, $25 at door jmellody@phoenixchamber.com or 602.495.2194 Economic Forces: The Military and Arizona’s Economy 11 a.m. – 2 p.m.

Sheraton Phoenix Downtown Hotel 340 N. 3rd Street, Phoenix 85004 events@phoenixchamber.com or 602.495.2182

LOOKING FOR MORE INFO? Unless otherwise noted, all events are FREE to GPCC members. Remember, you can always find out more information on any event, including speaker bios, directions and program descriptions, at www. phoenixchamber.com. There you can also register for any event or contact us to get answers to any other questions you may have.

NORTH VALLEY The Black Bear 2410 W. Bell Rd., Phoenix 85023 Fridays, 7 a.m.

NORTHWEST VALLEY Deer Valley Airport Restaurant 702 W. Deer Valley Rd., Phoenix 85027 Thursdays, 7:30 a.m.

NORTHEAST VALLEY Stonecreek Golf Club 4435 E. Paradise Parkway S. Phoenix 85032 Tuesdays, 7:15 a.m.

SOUTHEAST VALLEY Mimi’s Cafe (@ Fiesta Mall) 1250 S. Alma School Rd., Mesa 85210 Fridays, 7:15 a.m.

SOUTH CENTRAL PHOENIX Raven Golf Club 3636 W. Baseline Rd., Laveen 85339 Wednesdays, 7:15 a.m.

CENTRAL VALLEY Scott’s Generations 5555 N. 7th St., Phoenix 85014 Wednesdays (except 1st Wed.) 7:15 a.m.

BILTMORE AREA Half Moon Sports Grill (B2B Only) 2121 E. Highland Ave. Phoenix 85016 Thursdays, 11:15 a.m.

Chamber Highlight

Education Committee Noon - 1:30 p.m.

Chamber Boardroom grushing@phoenixchamber.com or 602.495.6497

Be An Exhibitionist!

wed

Environment Committee 3:30 – 5p.m.

Chamber Boardroom grushing@phoenixchamber.com or 602.495.6497

THUR

Transportation Committee 3 – 4 p.m.

Chamber Boardroom grushing@phoenixchamber.com or 602.495.6497

The biggest event of the summer is coming, and you can be a part of it by reserving exhibit space now for the Chamber’s Business Expo on Friday, June 18 at the Westin Kierland Resort & Spa in Scottsdale.

Companies of all sizes and from a variety of industries as well Chamber Business Expos like this one last June in Scottsdale are as local government great ways to network and find potential suppliers and partners. purchasing officials will present their products, Get Connected services and business opportunities during this afternoon of networking and Business Expo promotion. The day will also include Friday, June 18 educational workshops before you wind Expo 12:00 – 4:30 p.m. down at the annual Member Reception Member Reception 5 – 7 p.m. that evening.

Westin Kierland Resort & Spa Exhibit space is on sale now, starting 6902 E. Greenway Parkway, at just $300. You can save with early-bird Scottsdale 85254 pricing if you reserve your space today at www.phoenixchamber.com www.phoenixchamber.com.

thur

15 21

22

GET ORIENTED Okay, you’ve joined the Chamber. Now what? Find out how to make the most of your membership at regular orientation events. Members who have joined the Chamber in the last six months are welcome to attend. wed

21

Your Chamber Is Your Goldmine 11:15 – 1 p.m.

Facilitated by: Victoria Trafton, Referral Institute of Central Arizona Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 jmellody@phoenixchamber.com or 602.495.2194

Space on Sale Now for June 18 Business Expo

www.phoenixchamber.com

|

I M PAC T

19

Member Happenings Chamber members have the opportunity to attend numerous interesting and exciting events. From luncheons and mixers to expos and professional development sessions, they’re all part of the Chamber experience.

Here’s a look at what your fellow members have been up to recently.

01

02

03

04

05

06

After 5 Mixer 01 | These were just three of the members who came for the After 5 Mixer February 11 at Casino Arizona and stayed for a free performance from Showstoppers Live!

After 5 Mixers are an excellent way to unwind and make new business connections in a relaxed atmosphere.

Downtown Phoenix: The Urban Heart of Arizona 02 | The Arizona Latino Arts & Cultural Center was a unique setting for February’s Urban Heart of Arizona event. Attendees regularly explore hidden (and not-sohidden) treasures of the downtown area in this ongoing series of events.

Professional Women’s Roundtable 03 | Lois Zachary of Leadership Services addressed February’s Professional Women’s Roundtable on “Making Mentoring Work for You.” Dr. Zachary is a former chair of the ATHENA PowerLink® governing board and an expert on mentoring. The Professional Women’s Roundtable meets monthly and encourages business women to achieve success in their personal and professional lives.

Green Roundtable 04 | Introductions were an abundant natural resource at the February meeting of the Green Roundtable as “Speed Networking” allowed attendees to make many eco-friendly connections. Chris Garcia of Global Green Integrators facilitated the session, at which business people got right to it in a series of 90-second meetings.

Hispanic Business Leadership Council’s “Bridging the Gap” Luncheon 05 | Attendees of the Hispanic Business Leadership Council’s “Bridging the Gap” Luncheon heard about “Efficiencies for Small Business Contractors” from Israel Torres of Torres Consulting and Law Group, LLC. The HBLC hosts a special procurement event, “Bid For Business: Increase Your Profits in 2010” on Wednesday, April 7. See the calendar on page 19 for more information.

Councilmember Connect

07

06 | Phoenix City Council member Peggy Neely (District 2) met with Community Tire & Automotive Service Specialists President Howard Fleischmann as part of the first Councilmember Connect tour on February 10. The regular events are designed to highlight the economic strengths and contributions of local businesses and forge understanding between members and their elected officials. For more, see Arizona in Focus on page 30.

Spirit of South Mountain Awards 07 | South Mountain/Laveen Chamber Executive Director Steve Glueck (standing) welcomed members to a reception prior to the fifth annual Spirit of South Mountain Awards on February 25 at The Secret Garden in Phoenix. Find out about the award winners on page 32.

20

I M PAC T

|

ap r . 2010

www.phoenixchamber.com

Ribbon Cuttings

How To:

Contact us if you are celebrating a grand opening, anniversary or relocation at 602.495.2194.

Turn Brainstorming Sessions from Drizzle to Sizzle

The folks at ANYTIME FITNESS at 3220 E. Baseline Rd., Ste. 126 in Phoenix can point you in the right direction to a healthier you.

+ www.anytimefitness.com

By Tom Trush Brainstorming has long been a popular buzzword in board rooms, though new tools like bubbl.us, Skype and GoToMeeting have brought the masterminding activity online.

However and wherever you gather your group, there are steps you can take to ensure a successful exchange of ideas.

BIG BROTHERS BIG SISTERS celebrated the opening of a new donation center at 4731 E. Greenway Rd., Ste. 7 in Phoenix.

+ www.bbbsaz.org

Carlie Back, a Keller Williams Lifestyle Realty agent in the South Mountain/Laveen area, meets monthly with local agents to brainstorm. She’s also part of an international mastermind group that meets quarterly. “All of my best ideas I’ve learned from other people,” Back stressed.

The ribbon cutting for the new HALF PRICE BOOKS store at 2102 E. Camelback Road in Phoenix was a real page-turner!

Here are her seven tips for creating successful brainstorming sessions: Warm up. Get minds moving with an easy task, like describing business activities that are working or not working. n Establish guidelines. Prolonged complaining and product/service promotion (for gatherings involving people outside your company) are two major brainstorm buzzkills. n Maintain focus. A targeted objective helps participants explore a problem or tackle a pressing issue more easily. n Capture ideas and make them visible to others. Seeing the suggestions can help trigger new thoughts. n When the pace slows, take one idea and build off it. If it has negative undertones, Back recommends answering the following question: “What can we do and what can we learn to make a positive impact given the situation?” n Encourage outside involvement. A diverse group – from inside or outside your company, region or industry – will often result in overlooked ideas and (as was the case for Back with the changing real estate market) early insight into trends. n Take immediate action. No matter how many great ideas you generate, a brainstorming session becomes worthless when no one acts on them.

+ www.halfpricebooks.com

n

Get Connected The Carlie Back Team www.carlieback.com

22

I M PAC T

|

ap r . 2010

Got a hobby? They’ve got you covered at the new HOBBY LOBBY at 7645 W. Bell Road in Peoria.

+ www.hobbylobby.com

Sincerely Ours!

We’re proud that Sincerely Yours Salon in Phoenix has renewed their Chamber membership.

The north Phoenix salon has been a member since 2007, and owner Patricia Mitchell says “I have seen the difference I can make in my business community as a member of the Greater Phoenix Chamber of Commerce. It has given me the opportunity to refer, network, and grow with other business owners who are equally passionate about their success.” Thank you, Patricia!

Get Connected Sincerely Yours Salon www.syshair.com

Patricia Mitchell's Sincerely Yours Salon is here today, here tomorrow.

www.phoenixchamber.com

Welcome New Members We welcome these businesses who have seen the benefit of becoming a part of our Chamber.

A/C and Heating Dealers and Service Cool Touch A/C 22475 W. Wlliams Rd. Surprise, AZ 85387 (623) 584-3762 www.cooltouch.us

Accounting Services Arbinger Business Services 563 W. 500 S., Ste. 200 Bountiful, UT 84010 (801) 292-3131 www.arbingerbusiness.com

Auto - Car Washes Velt’s Personalized Car Care PO Box 63841 Phoenix, AZ 85082 (480) 857-1216 www.veltsmobiledetailing.com

Banks Alerus Bank 2425 E. Camelback Rd., Ste. 950 Phoenix, AZ 85016 (602) 348-5301 www.alerusfinancial.com

Chiropractors Schofield Health Services 4621 W. Waltann Ln. Glendale, AZ 85306 (602) 938-8868 www.whiplashhealthcenter.com

Contractors - Construction Woods Construction Company 130 N. Sunway, Ste. 3 Gilbert, AZ 85233 (480) 833-7113 www.woodsco.net

Contractors - General Smart Construction, Inc. 7707 E. Acoma, Ste. 106 Scottsdale, AZ 85260 (480) 367-8114 www.smartconstructioninc.com

Sun Eagle Corporation 461 North Dean Ave. Chandler, AZ 85226 (480) 961-0004 www.suneaglecorporation.com

Document Imaging Services FlexPrint, Inc. 1911 E. 5th St. Tempe, AZ 85281 (480) 368-0011 www.flexprintinc.com

Electronics and Appliances Taylor Freezer Sales of Arizona 2825 E. Chambers St. Phoenix, AZ 85040 (602) 276-1733 www.taylorarizona.com

Employment Placement Agencies Accounting & Finance Personnel, Inc. 1702 E. Highland Ave., Ste. 200 Phoenix, AZ 85016 (602) 277-3700 www.afpersonnel.com

Environmental Consulting Services Tierra Dynamic 2222 W. Parkside Ln., Unit 106 Phoenix, AZ 85027 (602) 864-3887 www.tierradynamic.com

Financial Services - Planners Briter Days 5110 N. Central Ave., Ste. 100 Phoenix, AZ 85012 (866) 243-4106 www.changeyourdebt.com

Fitness and Recreational Sports Centers Counter Attack Fitness 4048 E. Palo Brea Ln. Cave Creek, AZ 85331 (888) 987-6646 www.roninproducts.com

Food Service Contractors Mi Ranchito Mexican Food Products 601 N. 43rd Ave. Phoenix, AZ 85009 (602) 272-3949 www.mi-ranchito.com

Human Resources and Executive Search Consulting Services HR on Demand, LLC 27909 N. 18th Dr. Phoenix, AZ 85085 (623) 692-9213 www.hrondemandllc.com

Information Technology Valor IT 14269 N. 87th St., Ste. 203 Scottsdale, AZ 85260 (888) 825-6748 www.valorit.com

Interior Design Services RC Interior Design Group, Inc. 3527 N. 24th St. Phoenix, AZ 85016 (602) 667-5632 www.rc-interiors.com

Non - Profit Organizations Business/Professional NSHMBA - Phoenix Chapter 2511 N. Pinnule Cir. Mesa, AZ 85215 (602) 819-1772 www.phoenix.nshmba.org

Non - Profit Organizations Recreation/Youth Programs Big Brothers Big Sisters of Central Arizona 1010 E. McDowell Rd., Ste. LL4 Phoenix, AZ 85006 (602) 393-4102 www.bbbsaz.org

www.phoenixchamber.com

|

I M PAC T

23

Welcome New Members We welcome these businesses who have seen the benefit of becoming a part of our Chamber.

Banking That Means Business With over 31 years in the Valley, we continue to actively lend* to businesses in our community.

Payroll Services - Human Resources/Payroll/Staffing Services Total Employer Solutions PO Box 22067 Phoenix, AZ 85028 (602) 955-5502

Restaurants - Catering

Swing Orthopedic 9745 W. Happy Valley Rd. Peoria, AZ 85383 (623) 572-0422 www.swingpt.com

Culver’s of Phoenix, AZ Camelback Road 825 E. Camelback Rd. Phoenix, AZ 85014 (602) 595-7876 www.culvers.com

Pacific Office Automation 4415 E. Cotton Center Blvd., Ste. 150 Phoenix, AZ 85040 (602) 472-3322 www.pacificoffice.com

“

”

Kevin Draper vice president, Commercial Banking Call me direct at 602.636.5165

Meridian Bank.

We Mean Business.

MeridianBank.com *Subject to credit approval.

24

I M PAC T

|

ap r . 2010

Servpro of Avondale/Goodyear/ Southwest Phoenix PO Box 949 Laveen, AZ 85339 (623) 537-9999 www.servproofavondalegoodyear southwestphoenix.com

Physical, Occupational and Speech Therapy

Printing Services

I enjoy the excitement business owners bring to the table. By helping them meet their goals, I am not only strengthening the foundation of my clients, but helping the Valley prosper.

Remediation Services

Professional Services Inner Capital 7550 E. McDonald Dr., Ste. E Scottsdale, AZ 85250 (602) 980-0102 www.innercapitalaz.com

Promotional Products and Services Wright Choice Promotions 4601 W. Calavar St. Glendale, AZ 85306 (602) 795-7300 www.wrightchoicepromotions.com

Real Estate Agents and Brokers - Leasing Urman Enterprises, LLC 16050 N. 76th St., Ste. 103 Scottsdale, AZ 85260 (480) 483-7211 www.urmanent.com

Smashburger 1949 E. Camelback Rd., Ste. 164 Phoenix, AZ 85016 (602) 790-3514 www.smashburger.com The Urban Tea Loft 11 W. Boston St., Ste. 2 Chandler, AZ 85225 (480) 786-9600 www.urbantealoft.com

Retail Stores Souvia Tea 15414 N. 7th St., Ste. 8 Phoenix, AZ 85022 (602) 938-1216 www.souvia.com

Technical Consultants - Business FinComm Systems, Inc. 1535 W. Harvard Ave., Ste. 101 Gilbert, AZ 85233 (480) 635-3550 www.fincomm.net

Tire Dealers Phoenix Tire, Inc. 4820 W. Buckeye Rd. Phoenix, AZ 85043 (602) 269-2509 www.phxtire.com www.phoenixchamber.com

Member Experts

Ask Our Members Impact Magazine offers advice from our ‘Member Experts’ to improve your business.

Business Accounting

Business Financing

Q: How can I avoid an IRS audit?

A: Concern is warranted as IRS audit activity is at a 15 year high. IRS is launching a comprehensive audit initiative focused on classification of workers as employees or independent contractors; reasonableness of executive compensation; and tax treatment and reporting of fringe benefits and employee reimbursements. This program will likely focus on the underpayment of compensation to shareholderemployees of S corporations and reclassification of independent contractors to employee status. Audits may be unavoidable, however things you can do to be prepared in the event of audit include: 1) Record the origin of each deposit into every banking account; 2) Keep organized receipts of tax deductible items; 3) Prepare all required 1099’s and W-2’s. Tax laws are complex, so consulting with a qualified tax advisor is recommended.

Q: My bank has cancelled or frozen my credit line availability and I can’t borrow to fill a large order or contact. What can I do for additional working capital if I have a chance to pick up some new business?

A: Factors and Asset Based Lenders are still lending money.

If you have a sufficient Accounts Receivable base they may be able to replace the Bank’s line of credit or work a structured participation with your lender. Factors and Asset Based Lenders always have the ability to be more flexible to accommodate your financing needs. They are able to put together a package to meet your requirements.

Lou Wallace, Managing Partner info@performancefunding.com www.performancefunding.com 602.912.0200

Sandy Abalos, CPA, MA, managing partner www.abaloscpa.com 602.943.1984

Information Technology

Q: How can I ensure that my company’s computer network is secure?

A: Network security continues to be a major concern for all companies.

We’ve found that a phased approach that includes a group of solutions working together is most effective. To determine the appropriate solutions, we recommend working with a professional to conduct a security audit to assess network vulnerabilities and review security policies. Implementing security best practices is also a must.

Some of these include: 1) Ensuring that operating systems are updated with the latest security patches; 2) Requiring users to change their passwords frequently and ensuring that passwords are void of common language and personal information; and 3) Disabling remote access to administrative functions or using a secure VPN for these functions.

Bryan Colby, President bcolby@fincomm.net www.fincomm.net 480.635.3551

Insurance

Q: Why is it important for our company to offer voluntary benefits?

A: A well-integrated voluntary benefits component complements the core package of Employee Benefits by offering additional, optional coverage through payroll deduction. This is an often-overlooked employee recruitment and retention solution. Although voluntary benefits are paid for by the individual, are portable, and not a function of employment, having them available and administered through the employer contributes to employee satisfaction. For employers, the right Employee Benefits broker makes all the difference. Turning to trusted independent insurance brokers who specialize in “worksite marketing” will ensure the program is run smoothly, increasing the level of employee satisfaction.

Jeffrey Kirke, Vice President jkirke@holmesmurphy.com 480.951.4889

See Ask Our Members each month in Impact Magazine. To participate in Ask Our Members, please contact our publisher at 480.588.9505.

The Q&A advice above is not intended to be specific to any particular individual or business. This information is content provided by each business participant and is not the advice of the publisher or the GPCC. Each space is a paid advertisement intended to solicit business.

www.phoenixchamber.com

|

I M PAC T

25

Benefits to Business What are the benefits to the business and its owners when a buy-sell arrangement is established?

Most business owners can’t imagine the day when they will be unable to participate in their business.

However, that day arrives sooner or later, and business owners need to plan for the continuation of the business to protect wealth and determine ongoing control. Without proper planning, death, disability, or retirement can create chaos for all parties involved. However, a well-written buy-sell agreement paired with life insurance policies can help make the transition more tolerable.

The following are some of the benefits that a well-drafted buy-sell agreement funded with life insurance can provide to the parties to the arrangement: • Unwanted parties are prevented from acquiring an ownership interest.

• A market for the owner’s interest is created.

• An independent mechanism is provided for determining a price or pricing formula for the business interest, decreasing the potential for disputes.

• The family of a deceased owner is ensured that they will receive cash for estate liquidity, survivors’ income, or other family needs.

For more information about how a buy-sell agreement can benefit your business, call Margaret.

Growing and Protecting Your Wealth®

Margaret Ann Kurtz CLU, CLTC, LUTCF Agent The Prudential Insurance Company of America (602) 667-4712 www.prudential.com/us/m.a.kurtz margaret.kurtz@prudential.com

Life Insurance is issued by The Prudential Insurance Company of America and its affiliates. Neither Prudential, its affiliates, nor their licensed financial professionals render legal, accounting or tax services or advice. Such services should be provided by the business owner’s own advisors. Accordingly, any information in this document cannot be used by any taxpayer for purposes of avoiding penalties under the Internal Revenue Code.

Securities and Insurance Products: Not Insured by FDIC or Any Federal Government Agency.

May Lose Value. Not a Deposit of or Guaranteed by Any Bank or Bank Affiliate.

Prudential, Prudential Financial, the Rock logo, and the Rock Prudential logo are registered service marks of The Prudential Insurance Company of America and its affiliates. ©2010 The Prudential Insurance Company of America, 751 Broad Street, Newark, NJ 07102-3777.

0175285-00001-00 Ed. 03/10

Get your quote – instantly!

Receive a Quick Quote in just three easy steps when you visit SCF Arizona online at www.scfaz.com. SCF is the state’s largest provider of workers’ compensation insurance.

This fast, convenient online tool is one of many SCF has created to serve our policyholders.

When you visit www.scfaz.com, check out SCF’s new Safety Net training videos – they’re perfect for employers needing fast safety training resources. These short videos on a variety of topics are available in English and Spanish.

From downloadable forms to applications and free safety training materials, doing business with SCF is more convenient than ever. Look for more services and products to be added to www.scfaz.com in 2010.

w w w. s c fa z . c o m | 1. 8 8 8 .7 0 6 . 4 07 0

26

I M PAC T

|

ap r . 2010

www.phoenixchamber.com

Smart Growth

MarCom Corner

Networking With a Purpose Planning For Success

By Christina Estes

Topic: Building Credibility for Your Brand Your brand may be visible, but is it credible? Angela Leavitt, director of marketing at Telesphere, has some advice.

You've heard the saying “It's better to give than to receive.” Social media strategist Carol Hagen is proof that you can enjoy both.

No matter the size or age of your business, establishing and maintaining credibility should be a focus of your branding and marketing strategy. When competition is tough, often the most credible company will beat a lower price. Here are a few tips for building and maintaining credibility for your brand:

As a software solutions provider to the construction industry Hagen has built her business and reputation by using a threepronged networking approach:

Apply for Awards: A great way to build credibility, awards act as third party endorsements and showcase your company’s strengths. Many also come with free publicity and award logos, which you can incorporate into your corporate communications. You can find award application at chambers of commerce, trade associations and major print publications. (Nominations for the Chamber's annual ATHENA Awards for women in business open this month).

n

1. Join, attend and participate 2. Connect people 3. Continuously learn and share Just joining groups and attending events aren't enough, Hagen says. “Serving on committees affords you an opportunity to make deeper connections. Many committee members are often well connected. Put those two together, it's a winning combination.”

Hagen has the numbers to back it up. She says 30 percent of her customers have served on committees with her and another 20 percent have sent new clients her way.

Introducing people in person and via social media also pays off as you become a hub for people looking for connections. “What happens in the process is they become more than clients,” Hagen says. “They change into raving fans.”

Hagen keep current on industry trends and spreads the word through speaking engagements and her blog. Her social media presentation for the American Subcontractors Association in Phoenix netted five new clients.

Marketing specialist Nancy Sanders says networking is about building relationships, not pushing sales. She suggests members make the most of their investment by participating in Chamber roundtables and committees.

“I hate to hear people say that they joined an organization and didn’t get any business,” she says. “I always think ‘How much did you give and what did you offer to others?’”

Your Answers to Marketing & Communication

Carol Hagen says there’s more to networking than just meeting new people.

Get Connected Hagen Business Systems www.hagenbusiness.com

Smart networking moves: n

erving on committees S builds relationships

n

I ntroducing people who can help each other

n

Sharing your expertise

Bad Networking Moves n

Failing to have a plan

n

“Hard selling” yourself

n

Not staying in touch

Get Them Singing Your Praises: Your customers, that is. Build strong relationships so you can use them as a reference for potential customers. You could build a testimonial campaign, highlighting what your customers have to say in email blasts, newsletters, or on your Web site. And the more recognizable and respected your customer is, the more credibility their endorsement brings.

n

Go Public! Well, not literally. But staying in the public eye consistently is another great way to showcase your company. Send press releases around major company milestones, regularly attend and sponsor events and encourage your employees to volunteer for causes they care about. Consistency is key here, but will pay off when you begin to hear from people, “You guys are everywhere!”

n

Get Connected Telesphere www.telesphere.com

www.phoenixchamber.com

|

I M PAC T

27

Employer Focus Topic: Legal Pitfalls of Employee Wellness Programs

Guest Column: Build Influence at the Legislature

RJ Lamb Photography

HR Iq

Small Business Can Have a Big Impact

By Ginger Lamb, Arizona Capitol Times

Employee wellness programs – for weight management or smoking cessation, for example – are increasingly popular as a way to contain healthcare costs. But they are not without their legal headaches, especially with regard to laws prohibiting discrimination on the basis of a disability or genetic information.

Mark Ogden, managing shareholder of the Phoenix office of employment law firm Littler Mendelson, says one of the biggest legal pitfalls to watch for is the health risk assessment (HRA) employees fill out to participate in a wellness program.

The Americans with Disabilities Act requires employers to ensure that an HRA does not penalize people with disabilities. Generally, the HRA must be of a voluntary nature and any financial incentives for wellness program participation – like reduced insurance premiums – must have a relatively low value.

The Genetic Information Nondiscrimination Act prohibits employers from including questions about family medical history on HRAs required for health insurance plans that offer wellness programs – particularly those with financial incentives.

Because interpretation of the law in these two areas remains relatively vague, you should work with an employment law specialist to review your wellness program and to stay current with the latest developments to avoid costly penalties.

Carefully-designed wellness programs are worth the effort, as benefits include lower healthcare costs and healthier, more productive employees.

Get Connected Littler Mendelson, P.C. www.littler.com

28

I M PAC T

|

ap r . 2010

Ginger Lamb

How engaged are you at the Legislature and how well-versed are you on politics? Regardless of the size of your organization, it is valuable for you to be knowledgeable about legislative matters so you can plan for short and long-term success for yourself and your business.

More than 1,200 bills were introduced in the first month of the 49th Legislature’s second regular session, covering everything from tax cuts for businesses related to job creation and new technology to less regulation in everything from the sale of fireworks to possession of firearms.

An election year is upon us and nine of our 90 lawmakers have either resigned or announced their intent to seek a Federal office. Turnover could amount to one-third.

If you aren’t a lobbyist or someone who is actively engaged at the Capitol, there are a few things you can do to build influence at the Capitol for yourself and your organization. n Get to know your lawmakers: build a relationship with the legislators who represent you at home and at work. n Attend political functions: the Greater Phoenix Chamber of Commerce hosts a number of political events during the year. Among them are the Legislative Kick-Off Event with the Governor and the annual Legislative Wrap-Up breakfast.

n Grassroots

marketing: if there is an issue that affects you and your business, write a letter to the members of the committee who will hear the bill. Lawmakers value input from the private and public sector on what impact changes will bring. n Rely on tools to stay informed: Arizona Capitol Times and azcapitoltimes.com chronicle what’s happening in statewide politics. In addition, azlobbyists.com can help you find a lobbyist, Legislation On-Line Arizona (azcapitolreports. com) will help you track legislative bills and action, the Yellow Sheet Report is an insider tip sheet and Arizona Legislative Report features a hard copy of all bills and the amendment record. You can also review legislation on the state Legislature’s Web site, azleg.gov Navigating legislation and what happens at the Capitol can be a daunting task. But it doesn’t have to be. With these tips you can quickly find your way through the process and be connected to the Capitol.

Ginger Lamb is vice president and publisher of the Arizona News Service and a member of the GPCC’s Board of Directors.

Get Connected Arizona Capitol Times www.arizonacapitoltimes.com

Safety First In an economic climate where every dollar counts, an effective safety program can make a significant contribution to your company’s bottom line. Chamber members who participate in the GPCC’s Safety Program are seeing a difference.

Safety Program participants saw their aggregate unlimited loss ratio (the percentage of dollars paid in claims versus premiums paid) drop again in 2009 (continuing a three-year trend). As that percentage continues to drop (from a high of 86 percent in 2006 to 38 percent in 2009), the result is lower insurance premiums for participating businesses.

Creating your own safety program is about to get easier. Later this spring, in conjunction with a seminar on reducing injuries from strains, SCF Arizona will unveil a template

you can use to get started on making your workplace safer – and a safer workplace is one with a healthier bottom line. Watch this space for details.

When it comes to worker safety, the Chamber reminds you that even if you have just one employee, you’re required to have worker’s compensation coverage. When you obtain such coverage through SCF Arizona and also enroll in the Chamber’s safety program, your organization qualifies for a 10 percent discount on premiums.

Get Connected Ron McElhaney (602) 495-6486 rmcelhaney@phoenixchamber.com SCF Arizona www.scfaz.com

www.phoenixchamber.com

Service Opening Worlds of Opportunity through the Science of

There’s a science to competing through service, which is why we are worlds apart from other universities and consulting organizations.

As a thought leader and groundbreaking research center, The Center for Service Leadership (CSL) brings together insights from the academic world and business strategy from the real world to solve the unique set of challenges companies face today.

Science We are in the business of the science of services – we base our understanding on research, not just platitudes.

Significance We are in the business of developing and sharing what works in the real business world, not just pure theory.

Symbiosis We are in the business of building a network that can discover ways to compete through service, not just business as usual.

To learn more about how you can compete strategically through the science of service, visit wpcarey.asu.edu/csl today.

Arizona State University

n

W. P. Carey School of Business P.O. Box 874106 n Tempe, AZ 85287-4106 Phone: 480-965-6201 n Fax: 480-965-2180 wpcarey.asu.edu/csl Twitter.com/WPCCSL

www.phoenixchamber.com

|

I M PAC T

29

Arizona in Focus Spotlighting the Chamber’s Legislative Advocacy and Economic Development Efforts

Tough Times Call for Tough Choices The times facing our State have never been tougher; nor have the choices all Arizonans must make. In our extreme economic situation, Arizona’s citizens and elected officials must work together to find solutions. To that end, the Greater Phoenix Chamber of Commerce urges a YES vote on Proposition 100, a temporary, one-cent sales tax proposal that is a critical step toward balancing Arizona’s budget.

“Generally speaking, chambers of commerce don’t support tax increases,” admitted GPCC President & CEO Todd Sanders. “However, these are unusual times and our state finds itself at on the precipice of a full financial collapse.

“The Legislature and the governor have made historic budget cuts (eliminating more than $1 billion in spending over the past year), and now we need a bridge to help us try to balance this year’s budget.”

Even with the deepest budget cuts in state history, Arizona still faces a monstrous deficit, one that demands we consider alternative sources of revenue to cover critical needs while the economy recovers. While the Chamber would prefer not to raise taxes - taxes that businesses must pay as well – it has come to the undeniable conclusion there is no way to balance the budget without additional revenues and more difficult and deeper cuts.

“It was hotly-debated and our members were understandably split on this,” Sanders said. “It’s tough to raise taxes during a downturn, there’s no question. But these are unprecedented times.

And the three-year limit on the increase is key to our supporting it.”

The Chamber understands this increase is not a long-term solution to our unprecedented 30

I M PAC T

|

ap r . 2010

financial crisis and that the burden of solving this crisis cannot lie solely with taxpayers. We are confident the Legislature will do its part to right our fiscal ship of state and return Arizona to prosperity.

We believe this short-term assistance is a step in the right direction, if combined with further strategic cuts in spending, implementation of progrowth legislative policies and the reformation of government to become more efficient. These steps are critical to stabilizing our economy and charting a course to fiscal prosperity.

Find It Online Stay apprised of the progress of important bills as they move through the legislative process with our online Bill Tracker (www. phoenixchamber.com/billtracker).You can also view important legislative documents, including policy recommendations, white papers, presentations and bill summaries, online at www.phoenixchamber.com/publicaffairs.

stops at member businesses in District 3. On April 28, Councilwoman Thelda Williams visits companies in District 1, and Councilman Sal DiCiccio will tour District 6 on May 20.

Launched in February of this year in an effort to spotlight our community’s entrepreneurial spirit, Councilmember Connect brings together GPCC members and their Phoenix City Council representatives to invite discussion on important issues and to seek solutions to the challenges facing the Valley’s business community. If you’d like your business to be a stop on an upcoming tour, contact the Chamber’s Public Affairs Department.

Get Connected Greater Phoenix Chamber of Commerce Public Affairs (602) 495-6497 www.phoenixchamber.com/publicaffairs

Making More Connections “Councilmember Connect: Showcasing Businesses That Fuel the District” continues April 13 as Councilman Bill Gates will make www.phoenixchamber.com

Business Bios

Staying Strong Athletes’ Performance finds success through brand loyalty

By Stephanie Conner

Future pro football stars have called this workout facility home away from home.

This month’s NFL Draft might be a little something to hold you over until football’s preseason. But for Phoenix-based Athletes’ Performance, it’s a serious day for business.

That’s because the company trains elite athletes like NFL draft picks. In fact, they had nine first-round picks in 2009 and have trained the number one overall pick

for four straight years. Founded in 1999, the company offers integrated performance training for elite athletes, military personnel and business executives.

“When a client — whether it’s an athlete or an executive — comes to us, that client is not just working with a personal trainer,” explains CEO Dan Burns. “They’re working with eight to 10 professionals,” including coaches in speed, power and agility, a physical therapist, a nutritionist and even a chef.

Athletes’ Performance also trains C-level executives and partnered with CEO Challenges, which runs sports competitions specifically for execs, to launch the CEO Fitness Challenge.

Facilities in Phoenix, Los Angeles and Dallas are testing local executives this spring to help identify and honor the “Fittest CEO” in each city and the nation.

“We’re trying to introduce more of our executive clientele to the CEO Challenges,” says Athletes’ Performance VP Marty Weems.

“It’s a great motivational opportunity.”

Burns acknowledges Athletes’ Performance has benefited from having professional athletes as a significant part of the client base. Still, he says, all businesses are affected by the recession, and like other companies, Athletes’ Performance had to reallocate resources last year — leading to top line revenue growth. Burns attributes much of this success to the strength of the brand.

“We treat our brand very carefully and hold it to very high standards,” he says.

That has meant saying “no” to potential revenue generators that they believe might have diminished the brand. The short-term revenue sacrifice, Burns says, is worth it.

“We haven’t lost a sponsor in five years,” he adds. “Our brand really stands for something.”

Get Connected Athletes' Performance www.athletesperformance.com

Just Be Yourself They’ve Got Your ID Covered

By Lori K. Baker Should Valley entrepreneurs be more concerned about identity theft than those elsewhere?

Russ Johnson, president and CEO of Merchants Information Solutions, Inc., says the answer is yes. “Arizona has the unenviable position of being number one in the nation in identity theft for at least five years in a row, according to the Federal Trade Commission,” says the head of the Phoenix-based company that provides identity theft and Positive ID: Merchants Information background screening services.

Solutions CEO Russ Johnson “And small businesses with 100 employees or fewer appear to be most vulnerable to business ID theft.”

Identity theft can take a heavy financial toll, with $200,000 as the median fraud loss suffered by organizations with fewer than 100 people, according to the Association of Certified Fraud Examiners.

And who are the typical identity thieves? Not cyber hackers, Johnson says, but the “insider threat” from current and former employees, clients and vendors—people who have access to your valued and sensitive information.

Merchants Information Solutions has teamed up with NXG Strategies, LLC, to provide an innovative new fix for the problem. The new service, called IDSafeBiz, responds to fraud in which a company’s name, address, tax identification number, bank accounts, credit cards and other identifying information are used without the business principals’ knowledge or consent. IDSafeBiz provides fully-managed restoration services for a business victim of ID theft or fraud, response services following a data breach, and identity theft recovery for principals, owners and titled officers.

“It’s not a question of if, but when will a small business experience an ID theft, fraud or data breach event,” Johnson warns.

Get Connected Merchants Information Solutions, Inc. www.merchantsinfo.com

www.phoenixchamber.com

|

I M PAC T

31

Greater: PHX News & Notes From Around the Valley cutting marked the occasion of the first decade of the upscale Scottsdale retirement community. ChandlerGilbert Community College (CGCC) and Paradise Valley Community College (PVCC) have each announced four finalists in their searches for n Education: Rachel Bennet, Phoenix new presidents. The CGCC finalists Collegiate Academy Director are Dr. Mitjl Carvalho Capet, College n Nonprofit Agency: Tigermountain of the Canyons, Santa Clarita, Calif.; Foundation Dr. Diane Chaddock, Southwestern n Individual Volunteer: Cody Williams Michigan College; Dr. Robert E. n Local Government Agency: Johnson, Sinclair Community College, Esther Thomas, U.S. VETS Dayton, Ohio; and the current interim n Local Business: Cigna Medical president, Dr. Linda Lujan. PVCC's Group, South Mountain Office finalists are Dr. Brad Bartel of Fort Cody Williams (center), the Individual Volunteer Award recipient, with Also, Commander Jeff Alexander Lewis College, Durango, Colorado; Dr. fellow finalists Karen Mischlispy (left) and Leah Landrum Taylor. presented the 2010 South Mountain Paul Dale, the school's current interim Precinct Officer of the Year Award to president; Dr. Mark Robinson, City Officers Dustin Hooker and Daniel Jones College of San Francisco; and Dr. Penelope (Penny) Wills of Northeast The Spirit of South Mountain Awards recognize the business and Iowa Community College in Calmar, Iowa. social accomplishments, unique history and cultural diversity that define Get Connected the communities in the South Mountain, Laveen and the historic South Phoenix area. Salt River Project was the presenting sponsor of this year’s South Mountain/Laveen Chamber of Commerce awards, with supporting sponsors Arizona Lottery, Gust Rosenfeld, South www.phoenixchamber.com Mountain Community College, Wal-Mart Supercenter Laveen and Wal-Mart Sierra Pointe Senior Living Community Neighborhood Market. www.sierrapointe.com ALSO: Sierra Pointe Senior Living Community celebrated its Maricopa Community Colleges tenth anniversary with a gala party on March 6. Residents and guests www.maricopa.edu enjoyed a buffet, hosted bar and live entertainment, and a ribbon The South Mountain/Laveen Chamber of Commerce celebrated its fifth annual Spirit Of South Mountain Awards with a gala awards banquet on February 25 at The Secret Garden in Phoenix. This year’s recipients were:

capture your best

it’s simple at vermillion photo

IMPACT-HALF-HORZ-03-10.indd 1

32

I M PAC T

|

ap r . 2010

v ermil l io n pho t o www. v ermil l io n pho t o . com 60 2. 253. 60 0 5

3/18/10 5:18:32 PM

www.phoenixchamber.com

First Person Profile The Valley’s business community has a story to tell. We asked them to do just that.

It’s very good for your heart because you get to impact people.

“We’ve been taking a team of doctors to South America for the last twenty years, usually to Ecuador. Doctors come with us from Seattle and Wyoming and last year we had doctors from Italy and France and Belgium.

We try to take care of the women and children because they are the most forgotten down there. We go down for about seven days and see over 3,000 patients, at least 500 a day in the clinics, and we do about 3,000 surgical procedures in that week. It’s pretty amazing. We take care of fractures, cleft palates, club feet, things like that. It just impacts their lives. It’s the difference between walking and not walking, having sores or being healed.

The people are incredibly grateful for what we do, which is nice.

We can give good care to patients unfettered by the insurance and legal hassles we have here, and it’s very rewarding to work with other individuals who are really good at what they do. Now we’ve been asked by the International Union of Phlebology to spearhead their efforts, so we’re talking about going to India to help there to start these satellite programs to spread the good work that we do.”

Have An Inspirational Story To Tell?

34

I M PAC T

|

ap r . 2010

Terri Morrison, RN Dr. Nick Morrison, MD, FACPh Morrison Vein Institute Chamber Member Since 2007 www.morrisonvein.com

The Morrisons are part of an international team of physicians and nurses that makes annual trips to impoverished Ecuador to provide medical treatment.

Let us know about it. Send your ideas to editor@phoenixchambermagazine.com. www.phoenixchamber.com

DowNtowN’s

Newest experieNce. All-iNclusive

MeetiNg

EXECUTIVE CONFERENCE CENTER

at Phoenix Convention Center West Building - 200 Level

To invest in my dreams. To give it everything I have. To inspire people every day.

Small business doesn’t feel so small when you’re the one running the show. Every decision is magnified and every result is immediate. When it comes to health insurance for you and your employees, you want options and flexibility. At Blue Cross Blue Shield of Arizona we hear you. Our new plans offer your company a range of flexible and affordable approaches to employee coverage.

Now, add our network of over 18,000 health care providers along with our trusted local customer service and you have a health insurance plan that’s working hard for you…and your bottom line.

You make the decisions around here.

08-0770

10-0240

Decide now to contact your broker, call (866) 460-8319 or visit azblue.com/Info