Impact Magazine - June 2010 by InMedia

Arizona Boycotts

The Chamber Speaks Out G r e a t e r

Expo 101

Finding Financing

Make the Most of Attending

P h o e n i x

C h a m b e r

Resources and Tips O f

C o m m e r c e

Climbing t he Ladder How to Get From the Mailroom to the Boardroom

Shelley Riley, President of Maintenance Mart

Why Join the Chamber? paid

Member News Calendar of Events Arizona in Focus

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Members Speak Out

Phoenix, az permit no. 1054

June 2010

Service Opening Worlds of Opportunity through the Science of

Thereâ&#x20AC;&#x2122;s a science to competing through service, which is why we are worlds apart from other universities and consulting organizations. As a thought leader and groundbreaking research center, The Center for Service Leadership (CSL) brings together insights from the academic world and business strategy from the real world to solve the unique set of challenges companies face today.

Science We are in the business of the science of services â&#x20AC;&#x201C; we base our understanding on research, not just platitudes.

Significance We are in the business of developing and sharing what works in the real business world, not just pure theory.

Symbiosis We are in the business of building a network that can discover ways to compete through service, not just business as usual.

To learn more about how you can compete strategically through the science of service, visit wpcarey.asu.edu/csl today.

Arizona State University

W. P. Carey School of Business P.O. Box 874106 n Tempe, AZ 85287-4106 Phone: 480-965-6201 n Fax: 480-965-2180 wpcarey.asu.edu/csl Twitter.com/WPCCSL

board of directors EXECUTIVE COMMITTEE Chair Connie Perez CEO Advanced Reimbursement Management Immediate Past Chair Andrew K. (Andy) McCain VP & CFO Hensley Beverage Company CHAIR-ELECT Steve Wheeler Exec. VP, Customer Service & Regulation APS Legal Counsel Anne Kleindienst Attorney Fennemore Craig, P.C. Secretary Treasurer Pam Conboy Arizona Regional President Wells Fargo Bank Vice Chair – PCCD Patricia Lee Refo Attorney Snell & Wilmer Vice Chair Small Business Tom Cooper CEO Desert Fleet-Serv, Inc. VICE CHAIR Public Affairs Susan Anable Director of Public Affairs Cox Communications VICE CHAIR Community Events Kathryn Murphy President & CEO Corning Gilbert, Inc.

RISING TO THE OCCASION It’s the American Dream: working your way up from the bottom, going as far as your work ethic will take you in the land of opportunity. This month’s cover story looks at three of our members who have kept their careers moving while staying in one place. Their experiences can be an inspiration to anyone who aspires to be the best they can be. The Greater Phoenix Chamber of Commerce is a great way to develop the skills you need to make yourself more valuable to your organization. Our educational and professional development programs such as the Valley Young Professionals and the Back to Business Series can give you knowledge and contacts to help you along your own career journey. If you’re already a Chamber member, you’re a part of the largest and best-established business organization in Arizona. All of our resources are at your disposal. If you’re not yet a member, visit us at www.phoenixchamber.com/join and get started climbing your own ladder today.

VICE CHAIR HBLC Gil Valadez Prudential Vice Chair MEMBERSHIP Rick Johnson Principal/Owner Executive Forums VICE CHAIR Audit and Governance Scott Celley VP, External Affairs TriWest Healthcare Alliance VICE CHAIR Human Resources David Bruno Vice Chairman/Managing Partner DHR International VICE CHAIR ECONOMIC DEVELOPMENT Richard Parker Vice President Sundt Construction Corp. Executive Committee Members at Large Derrick M. Hall President & CEO Arizona Diamondbacks Peter Hayes Manager of Public Affairs SRP Dan Vermeer Waste Management Susan Williams President HR Choice Nancy Stone V Chair & Pres. ILX Resorts Inc.

View the entire list of board members at: www.phoenixchamber.com

Todd Sanders President & CEO Greater Phoenix Chamber of Commerce

June Bulletin Recognizing the importance of military veterans and the many veteran-owned businesses in the Valley, the Greater Phoenix Chamber of Commerce and TriWest Healthcare Alliance have joined forces to create the Veteran-Owned Business Fund. The Fund provides a year-long Chamber membership to 20 veteran-owned companies in Greater Phoenix, helping their businesses grow and succeed through the GPCC’s business resources. Each of the companies will also receive a year’s subscription to the Chamber’s exclusive BidSource government bid procurement program and invitations to special events and programming throughout the year. The Chamber thanks all of our veterans for their service!

Get Connected TriWest Veterans Fund www.phoenixchamber.com/ TriWestVeteransFund

www.phoenixchamber.com

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Contents

Get up | Get out | Connect

June | 2010

Features

Rick McCartney | Publisher InMedia Company rmccartney@phoenixchambermagazine.com Jody Ryan | Editor-In-Chief Greater Phoenix Chamber jryan@phoenixchamber.com Kenn Tomasch | Editor Greater Phoenix Chamber ktomasch@phoenixchamber.com Lori K. Baker, Stephanie Conner, Joy Corland, Sandy Des Georges, Jo Gambosi, Jessica Keenan, David Lucas, Monika Masciangelo, Nancy Sanders Contributing Writers

8 Climbing The Ladder

Why Join the Chamber?

What does it take to make it to the top? Find out from these business people whose careers have risen at Chamber member companies. p.8 By David Lucas

Ever wonder why businesses join the Chamber? Find out from our members themselves.

Dan Vermillion, Angela Cook, Kenn Tomasch, Justine Mellody Photography

Stepping Up

Our cover story subjects talk about their rise in business.

SAVE ThiS dATE

Event Spotlight

The hottest event of the summer is the Business Expo & Annual Member Reception. Don’t miss it! p. 15 By Kenn Tomasch

p.11

By Kenn Tomasch

Benjamin Little | Graphic Designer Louise Ferrari | Operations Manager Ann Boeding, Cami Shore Business Development Kerri Metcalf | Customer Service

Todd Sanders | President & CEO tsanders@phoenixchamber.com Ron McElhaney | V. P. rmcelhaney@phoenixchamber.com Michelle Bolton | V. P. Public Affairs/Economic Development mbolton@phoenixchamber.com

Departments 06 Member News

24 Guest Column

Jody Ryan | Director, Marketing & Communications jryan@phoenixchamber.com

27 Business Bios

News, Notables & Updates Maximizing Your Website for Employment Branding 13 Ask Our Members Expert Advice on Top Topics 24 HR IQ Common Threads of Successful Dress Codes 23 Smart Growth Finding Financing

26 Arizona in Focus

30 First Person

23 MarCom Corner

Chamber Calls for End to Boycotts

"You can draw very good analogies between fly fishing and business."

Setting Your Business Apart Through Your Brand

Member Resources

28 Greater: PHX News & Notes from Around the Valley

www.phoenixchamber.com

16 Events Calendar

20 How To:

Hot Fun in the Summer Time

18 Member Happenings

Great GPCC Gatherings

All Things Metal American Traffic Solutions Vestigo

Make an Expo Work for You

21 New Members 24 Safety First

20 Ribbon Cuttings

Serious Snips

On the Cover: Maintenance Mart President Shelley Riley is going the right way on the rungs. Photo by Dan Vermillion.

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Katie Campana | Director, Community Relations kcampana@phoenixchamber.com Norma Macias | Director, Member Services nmacias@phoenixchamber.com Daniel Ayala | Director, BidSource dayala@phoenixchamber.com Debbie Drotar | Director, Business Development ddrotar@phoenixchamber.com 201 N. Central Avenue, 27th Floor Phoenix, Az 85004 P 602.495.2195 • F 602.495.8913 www.phoenixchamber.com Published By

6360 E. Thomas Rd., Suite 210 Scottsdale, AZ 85251 p 480.588.9505 • f 480.584.3751 info@inmediacompany.com InMediaCompany.com Greater Phoenix Chamber of Commerce Impact Magazine is published by InMedia Company, LLC. The publication is distributed to membership and made available to prospective members throughout the Greater Phoenix area. We appreciate your editorial submissions and news for review by our editorial department by e-mailing editor@phoenixchambermagazine.com. To subscribe to GPCC Impact Magazine, please send check or money order for $24.00 to InMedia, 6360 E. Thomas Road, Suite 210, Scottsdale, AZ 85251 or call (480) 588-9505. ©Copyright 2010, InMedia Company, LLC. All rights reserved. InMedia and the Greater Phoenix Chamber of Commerce reserve the right to refuse certain advertising and are not liable for advertiser’s claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of the Publisher or the Chamber.

www.phoenixchamber.com

Member News Highlighting achievements, awards, new hires, promotions and notes of interest from our members.

Perfect Cents

Kelly Seamans (center) and her team are tasting early success.

The new Mr. Goodcents location at 4740 South 48th Street, Suite 107 in Phoenix was the number one Mr. Goodcents location in Arizona for the first three months of 2010. Owner Kelly Seamans credits her employees and reports she has had virtually no turnover since opening, a rarity in the quick service restaurant industry. + www.mrgoodcents.com APS executives (L-R) Elena Wortman, Jim Wontor and Jerry Ufnal present a check to Dave Cottle and Bob Meyer of Phoenix Children’s Hospital in support of PCH’s plans for energy efficiency.

Phoenix Children’s Hospital has received one of Arizona Public Services’ largest Solutions for Business incentives ever. The more than $463,000 from the APS program will support the hospital’s energy-efficient Nancy Van Brunt Central Energy Plant, allowing PCH to focus on long-term sustainability in healthcare, optimizing both energy and water use.

The Musical Instrument Museum, the first of its kind in the world, opened the doors of its new 190,000-square-foot building at 4725 East Mayo Boulevard in North Phoenix. A weekend-long celebration April 24-25 began with a ribbon cutting and ended with a concert by Grammy awardwinning folk and bluegrass fiddler Laurie Lewis and long-time bluegrass collaborator Tom Rozum. + www.themim.org

+www.phoenixchildrens.com, www.aps.com

New Visionary

Full of Energy

That’s a Wrap!

You can see Juan Marzeleno's bus wrap design all over the Valley.

The winning entry in Valley Metro’s 10th annual bus wrap contest came from Trevor G. Browne High School senior Juan Marzeleno. His artwork earned top honors out of the more than 125 entries and the bus was unveiled in an April ceremony at Trevor G. Browne. + www.valleymetro.org

New Vice President

Dana Campbell Saylor I M PAC T

YWCA Maricopa County CEO Dana Campbell Saylor has been elected to a two-year term as president of the YWCA Pacific Regional Executive Committee, encompassing Arizona, California, New Mexico, Texas and Hawaii. + www.ywcaaz.org J u n e 2010

Scot Bennett has joined Barton Malow’s Tempe-based Western Region as Director of Business Development. + www.bartonmalow.com

Jennifer Spragins Harris has been appointed Vice President of Operations for National Debt Resolution, LLC. She will provide overall direction and guidance to the company’s operational activities with the objective of maximizing growth and profitability, as well as day-to-day leadership and management of all company operations. + www.nationaldebtresolution.com

OCJ is AOK!

Book Smart

Here Comes The Sun

Toast of the Coast

Making Beautiful Music

Foundation board member Janet Hutchison (left, back) with administrators and staff from Creighton Elementary School.

The Jennings Strouss Foundation’s Branch into Reading Book Drive for Gateway Elementary School was a huge success this spring, garnering more than $500 in donations and more than 100 books for the first grade class and the school’s library. + www.jsslaw.com/jss_foundation.aspx

OCJ Kids will expand its model of services to foster youth nationwide after President Gary Webb and his wife, Tammie, completed specialized training in Missouri this spring. The program, which connects both the faith and business communities with young people residing in group homes, will target Oklahoma and Missouri for its first expansion efforts. + www.ocjkids.org American Solar Electric has announced plans for a major expansion of the company’s operations, starting with the creation of a Central Distribution Facility in Phoenix that will support new operations in the West Valley, Tucson and Northern Arizona. The new facility, in the vicinity of Broadway Road and 40th Street in Phoenix, will support the company’s existing East Valley Construction Facility in Tempe and a planned West Valley Construction Facility. + www.americanpv.com

Contact Us Send your member news and photos 45 days prior to publication to: editor@ phoenixchambermagazine.com www.phoenixchamber.com

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Great leaders inspire our communities

In every community, there are people who can inspire others to work for positive change. True leaders know how to forge a consensus and create a lasting legacy of success.

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Climb i n g The L adder They C h

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Photo

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By Da vid Lu cas an Ve rmilli on & Kenn Toma sch

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Fresh college grads come into the “real world” armed with talent, knowledge and the caveat that the career path they have chosen will change several times before they retire. The realities of today’s marketplace dictate that these entry-level workers must be flexible enough to cope with a changing workplace where they will work in several careers with numerous companies. How did execs like Shelley Riley work their way to the top? Read on.

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Yet, there are many among us who say, not so fast. There still is a place for careerminded employees who are willing to work hard and learn new skills while remaining with the same company for decades and prospering along the way. Three member companies, representing diverse fields of endeavor, boast executives who started near the bottom rung of the ladder and climbed all the way to the top. www.phoenixchamber.com

The Accidental President Patti Bredengerd, president of American Aerospace Technical Castings in Phoenix, was a single mother of three when she “accidentally” walked into a job as a wax assembler at Precision Cast Parts in Portland 25 years ago. “I walked in having no clue, and happened to hit it off well with the people that interviewed me and I was hired immediately,” she says. After learning the lost-wax process involved in making precision aerospace components, Bredengerd announced that she was moving to Phoenix. As luck would have it, an engineer at Precision asked if she could deliver some paperwork to Tierney Castings, a small foundry in Phoenix. “Upon delivering the document, I was given a tour and then offered a job,” she recalls. She took the job in the wax room—the bottom rung of the ladder. But she asked to work overtime in as many jobs as possible, including wax injector, shipping and receiving, quality inspection, purchasing and production control. This broad experience prepared her to later manage many of those departments after the foundry changed hands and became American Aerospace. Her big break came in 1992 when she was offered the sales manager position, even though she only had production floor experience. “They wanted me to take the job and I said absolutely not,” she says. “They said it offered more money and I was a single mother and I said, ‘Where do I sign up?’ I’ve been told by customers that because of my knowledge of the foundry, I could easily sell it.” When she became company president in 2005, Bredengerd instituted a cross-training program that enabled employees to learn jobs in other

Patti Bredengerd still wears many hats at American Aerospace Technical Castings.

departments in order to cover for sick leave, vacations and layoffs. “Now every one of my employees, whether that’s the president, managers or the person on the floor, is cross-trained,” she says. That includes Bredengerd, who sometimes rolls up her sleeves to pitch in when needed on the floor. Today American Aerospace has customers in the U.S., France, Austria, Portugal and Ireland, selling to some of the most recognized names in the industry, including Gulfstream, Boeing and Goodrich Aerospace.

Cleaning Up

Shelley Riley now runs the company she started working for 20 years ago.

A car accident changed the course of the career of Shelley Riley, president of Maintenance Mart, a Phoenix janitorial supply company. A broken ankle prevented her from driving to Arizona State University, so she left college behind in 1990 to take a job as a service coordinator for Service Resource Corp. It was an entry-level position requiring bilingual skills to communicate with the operations staff. Riley also ordered office supplies, answered phones and handled light clerical duties. “When I went to work for this business it was so promising for me, and my personal and professional growth was so tremendous that I never went back (to college),” Riley says. She helped the owners build the company into a corporation with six companies, ranging from commercial cleaning to aircraft cleaning. She soon handled buying, marketing and customer service for all six companies. By 1996, Riley saw an opportunity with a janitorial cleaning supply division named Easy Janitor that had gone stagnant. When she suggested to the owners that they revive Easy Janitor, they named her general manager. Riley and her husband bought the company in 2002 and changed the name to Maintenance Mart. Staying with the same company for 20 years allowed Riley a unique perspective into its business operations that earned her the chance to move up the career ladder. “The evolution that I saw the companies go through has been the key to my success with this business,” Riley says. “I gained invaluable experience by being involved in the startup and growth of other businesses.” What started as a cleaning business billing about $70,000 a month has grown into an operation with nearly $8 million in annual revenues. Maintenance Mart counts as its clients Chase Field, US Airways Arena and APS. www.phoenixchamber.com

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Banking That Means Business With over 32 years in the Valley, we continue to actively lend* to businesses in our community.

David Fitzgerald pitches students on continuing their educations at the University of Phoenix.

Campus Pitch Man

“

As a Valley native, I’ve watched the Valley grow from farmland to mass transit and everything in between. Meridian enables me to empower my clients to shape the Valley for the next generation.

”

Kevin Wilde

vice President, Commercial Banking Call me directly at 602.636.5031

Meridian Bank. We Mean Business. meridianbank.com *Subject to credit approval.

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David Fitzgerald, Phoenix campus director for the University of Phoenix, had dreams of pitching the seventh game of the World Series when he was drafted out of college by the Milwaukee Brewers. After playing in the minor leagues and in Taiwan for more than four years, he took a retail job and eventually ended up at the University of Phoenix, where he started as an enrollment specialist 15 years ago. “I was the backup person on the telephone system,” Fitzgerald says. “I would transfer calls to enrollment counselors, or would gather student information. I processed all incoming applications; I was a professional paper pusher.” After applying for a position that eventually went to another candidate, Fitzgerald approached his campus director to find out what he needed to know to eventually earn that job. “He put me on committees and in situations where I had to learn about financial processes and academic affairs,” Fitzgerald recalls. “I was placed in an environment that assisted me in learning other university departments. When you become more knowledgeable about what others do, it helps you in your own career development.” Eventually he rose to enrollment manager for the Phoenix campus and later served as campus director in Raleigh, N.C. Now he supervises a staff of more than 250 employees and over 600 faculty experts. But along the way, Fitzgerald never forgot his roots as he moved up the organization. The route to the

top was earned by performing a multitude of jobs that gave him a better understanding of the issues facing employees. “It gives you insight in what your frontline employee goes through on a day-to-day basis,” he observes. “I’ve been in that role so I understand where frustration comes from. What’s helped me be a success is I tell people I’m still the guy that answers the telephone. I’ve never gotten to the point where I feel I have arrived and I have the right to not respect the job you do for our campus.” By starting at entry level positions and working into greater responsibilities, employees like these not only pay their dues along the way, they also gain valuable experience and organizational knowledge that contributes to their ability to advance in their careers. These three success stories attest to an old-fashioned idea that hard work, patience and talent can lead to better opportunities within a company, even to the highest step of the corporate ladder.

Get Connected American Aerospace Technical Castings www.aatcinc.com Maintenance Mart www.maintenancemart.com University of Phoenix www.phoenix.edu www.phoenixchamber.com

Special Feature

Members Speak out on the Value of Chamber Membership: The Investment is You Chris Keune Rim 2 Rim Benefits www.rim2rimbenefits.com “Almost 100% of our business comes from referrals, so we track this on a monthly basis. Over the past four years, our relationship with the Greater Phoenix Chamber directly or indirectly has generated over $150,000 in commission revenue, a significant portion of our total revenue. There is no question that we have earned a substantial return on our investment. The Greater Phoenix Chamber of Commerce does make a difference for small business owners.”

Angela & Mario Lepore Arizona Air Boutique www.azairboutique.com “You can’t drive business if people don’t know who you are. The Chamber lets me get out there and network. The relationships that I’m able to build now really make an impact and make my job really fun.” “If you’re just surviving, you’re going under. If you’re thriving, you’re going to expose yourself. The Chamber is one of the great ways to get involved and build relationships. There are people there who are just like us, which is great.”

Scott Snyder Scott’s Generations www.scottsgenerations.com “I’ve been in business in Phoenix for 21 years, and it’s only my second year as a Chamber member. In tough economic times, we look in many different places for networking opportunities, and joining the Chamber has turned out great for my business. I’m glad I finally joined and will definitely be a member as long as I am in business.”

David Eichler and Sam Alpert David & Sam PR www.davidandsampr.com “The Chamber is a great resource. The networking opportunities are the biggest benefit for us. We’ve met a lot of people through the Chamber, we’ve gotten business through the Chamber, and we recommend it to every client, no matter what.”

Rick Dircks, Dircks Moving & Storage www.dircks.com “Chamber membership gives us legitimacy and shows we’re supporting the Greater Phoenix area. It gives us the basis to do more business because of networking with fellow Chamber members. It gives us a better connection to the community.”

Dan Schweiker China Mist Brands www.chinamist.com “The Greater Phoenix Chamber of Commerce is a great trade organization. Really big businesses have their own lobbyists, but there is a huge need for a small business voice, because most of us can’t afford to do it ourselves. The Chamber gives us that voice.”

www.phoenixchamber.com

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Buchalter Nemer Providing legal services to businesses of all sizes for six decades, locally, regionally and nationally

In Arizona, please contact:

Paul M. Weiser, Esq. Managing Partner 480.383.1800 | www.buchalter.com

Los Angeles

Receive a Quick Quote in just three easy steps when you visit SCF Arizona online at www.scfaz.com. SCF is the state’s largest provider of workers’ compensation insurance.

Orange County

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Get your quote!– Instantly!

This fast, convenient online tool is one of many SCF has created to serve our policyholders. From downloadable forms to applications and free safety training materials, doing business with SCF is more convenient than ever. Look for more services and products to be added to www.scfaz. com in 2010.

When you visit www.scfaz.com, check out SCF’s new Safety Net training videos – they’re perfect for employers needing fast safety training resources. These short videos on a variety of topics are available in English and Spanish.

w w w. s c fa z . c o m | 1. 8 8 8 .7 0 6 . 4 07 0 12

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www.phoenixchamber.com

Member Experts

Ask Our Members Impact Magazine offers advice from our ‘Member Experts’ to improve your business.

Business Accounting

Information Technology

Q: How can my business become eligible for the new “Small Business Health Care Tax Credit” for providing health insurance to employees? A: If your small business pays employee health insurance premiums, you may be eligible to claim a new credit on your 2010 tax return if your business . . . • Covers at least 50% of the cost of health care coverage for some of its workers at the single (employee-only) coverage rate • You have less than the equivalent of 25 full-time workers, so if you have part-time workers you may be able to have more employees • Your average annual wages for employees is less than $50,000 This credit can be worth 35% of premiums paid for businesses or 25% of premiums for tax exempt groups in 2010. The rate increases to 50% for business (35% for tax exempt groups) in 2014. Visit www.irs.gov or consult with a qualified tax advisor to see if you qualify.

Q: I’ve heard a lot lately about unified communications. What is it, and how can it help my business? A: Unified communication (UC) integrates real-time communication (i.e. telephony and video conferencing) with non real-time communication (i.e. voicemail, email and fax), allowing end users to receive messages through different mediums than those on which they were sent. For example, if you send a voice message to an employee’s desk phone, that employee can access that message through their cell phone or email. UC solutions help employees within an organization to determine the most effective method to reach other colleagues and provide access to key decision makers within an organization. Utilizing UC technologies and applications, companies can increase productivity and lower out of pocket costs associated with communication. Bryan Colby, President bcolby@fincomm.net www.fincomm.net 480.635.3551

Barry Friefield, CPA, Tax Partner www.abaloscpa.com 602.943.1984

Business Planning

Growing and Protecting Your Wealth®

Q: What are the benefits to the business and its owners when a buy-sell arrangement is established? A: Most business owners can’t imagine the day when they will be unable to participate in their business. However, that day arrives sooner or later, and business owners need to plan for the continuation of the business to protect wealth and determine ongoing control. Without proper planning, death, disability, or retirement can create chaos for all parties involved. However, a well-written buy-sell agreement paired with life insurance policies can help make the transition more tolerable. There are several benefits that a well-drafted buy-sell agreement funded with life insurance can provide to the parties to the arrangement. Unwanted parties are prevented from acquiring an ownership interest. A market for the owner’s

interest is created. An independent mechanism is provided for determining a price or pricing formula for the business interest, decreasing the potential for disputes. The family of a deceased owner is ensured that they will receive cash for estate liquidity, survivors’ income, or other family needs. For more information about how a buy-sell agreement can benefit your business, call Margaret. Margaret Ann Kurtz, CLU, CLTC, LUTCF, Agent (602) 667-4712 www.prudential.com/us/m.a.kurtz margaret.kurtz@prudential.com

Life Insurance is issued by The Prudential Insurance Company of America and its affiliates. Neither Prudential, its affiliates, nor their licensed financial professionals render legal, accounting or tax services or advice. Such services should be provided by the business owner’s own advisors. Accordingly, any information in this document cannot be used by any taxpayer for purposes of avoiding penalties under the Internal Revenue Code. Securities and Insurance Products: Not Insured by FDIC or Any Federal Government Agency. May Lose Value. Not a Deposit of or Guaranteed by Any Bank or Bank Affiliate. Prudential, Prudential Financial, the Rock logo, and the Rock Prudential logo are registered service marks of The Prudential Insurance Company of America and its affiliates.

See Ask Our Members each month in Impact Magazine. To participate in Ask Our Members, please contact our publisher at 480.588.9505. The Q&A advice above is not intended to be specific to any particular individual or business. This information is content provided by each business participant and is not the advice of the publisher or the GPCC. Each space is a paid advertisement intended to solicit business.

www.phoenixchamber.com

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Member Experts

Ask Our Members Impact Magazine offers advice from our ‘Member Experts’ to improve your business.

Human Resources

Q: I keep hearing business leaders say Arizona is a right-to-work state and employment-at-will state. Aren’t these two terms referring to the same concept?

Legal Advice

Q: If you sign a contract in which you agree to arbitrate ensuing disputes, do you give up your right to a trial?

A: Arizona is both a “right-to-work” and “employment-at-will” state but those terms mean different things. Right to work refers to statutes enforced in states throughout the U.S., including Arizona that prohibits unions from making union membership a condition of employment, either before or after hire. Employment-at-will means employers have the right at any time, with our without prior notice, to hire, fire, demote, and promote an employee for any reason unless there is a law or contract to the contrary. Similarly, employees have the same right to quit a job at any time for any reason, with or without prior notice.

A: Public policy in Arizona strongly favors arbitration as it is a speedier, inexpensive and final method of resolving differences between parties. However, parties are bound to arbitrate only those issues that they have clearly and expressly agreed to arbitrate. With a few exceptions, arbitration decisions are final and binding. Thus, if you sign a contract containing an arbitration provision, you are more likely than not, going to have to arbitrate that dispute.

Ken Pinnock, Director Arizona Operations kpinnock@msec.org www.msec.org 602.955.7558

LeslieAnn Haacke, Of Counsel lhaacke@buchalter.com www.buchalter.com 480.383.1800

Marketing

Your Chamber

Q: It seems my business still slows during the summer months. What is the answer? A: Especially this year, people will be traveling less and looking for more to do and enjoy within metro Phoenix. Hotels, restaurants, attractions, museums are all focused on the local with some great deals and marketing incentives. Do the same. Create an appropriate message for this time period and push it out there. Look to print, online and direct mail for the best responses. If your message resonates, business will flow – no matter what you are marketing. From business consultants to restaurant owners, know your client and speak to them. We can (and will) help.

Rick McCartney, Principal www.inmediacompany.com 480.588.9505

Q. I’d like to support my fellow Chamber member businesses. How can I tell who’s a member of the Chamber? A. Our Business Directory at www.phoenixchamber.com has a listing of every Chamber member, and it’s easily searchable by name or type of business. It’s more up-to-date than any printed directory, and it allows you to connect right to many of your fellow members’ websites with just a click! Our website is in the process of being re-designed, and we expect to roll out a brand new look and feel with more interactivity and more rich content this summer. The online Business Directory will still be the best resource for finding out more about your fellow members.

Debbie Drotar, Dir., Business Development ddrotar@phoenixchamber.com www.phoenixchamber.com 602.495.6483

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Resources G R E AT E R P H O E N I X C H A M B E R M E M B E R

Events Calendar

Member Happenings

Ribbon Cuttings

How To

New Members

Event Spotlight Business Expo & Annual Member Reception Presented in partnership with Arizona Technology Council Friday, June 18 Get up, get out and get to the hottest Chamber event of the summer, the Business Expo and Annual Member Reception on Friday, June 18 at the Westin Kierland Resort & Spa in Scottsdale. This afternoon of showcasing, learning and networking will give you a chance to diversify your contacts by meeting new suppliers and vendors, as more than 100 exhibitors will display their products and services. Hundreds more business people will attend, giving you the chance to establish new relationships or renew existing ties during the Expo itself or the evening member reception. This year’s event features a pair of FREE, interactive workshops to help you market your business. The first, “Branding for Social Media Success,” takes place from 1 – 2 p.m. and is presented by Lori Martinek of Presentation Plus. She will explain how to build a strong brand that reaches out to your best prospects using today’s hottest social media marketing strategies. In the second seminar, at 2:15 p.m., Susan Ratliff of Exhibit Experts headlines “The Show’s The Thing! Tradeshow Secrets for a Successful Business.” You’ll learn five essential elements to help you showcase your business at your next tradeshow. Make June 18 a productive Friday afternoon out of the office. The Expo is free to attend with a business card. Make plans today to join us for this exciting day presented in partnership with the Arizona Technology Council. If you plan to attend, see page 20 for tips on how to get the most out of your Expo experience.

The Westin Kierland Resort & Spa is once again the host for the Chamber's Business Expo.

RSVP TODAY!

Visiting the exhibits....

...and enjoying the Annual Member Reception...

...make a fun day at the Expo par for the course.

Business Expo & Annual Westin Kierland Member Reception Resort & Spa Friday, June 18 602 E. Greenway Expo: Noon – 4:30 p.m. Parkway, Scottsdale Workshops: 1 – 2 p.m. & 85254 2:15 – 3:15 p.m. Grand Ballroom Reception: 5 – 7 p.m. FREE to attend, but please RSVP online at www.phoenixchamber.com.

SAVE THIS DATE

Save The Date! Chamber Events and Programs June 3

SEPTEMBER 8

OCTOBER 28

Family Owned Business Forum Chamber Boardroom

Economic Outlook 2011 Arizona Biltmore Resort & Spa

ATHENA Awards Luncheon Arizona Biltmore Resort & Spa

www.phoenixchamber.com

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June 2010 Calendar of Events BUSINESS FOR BREAKFAST Business for Breakfast events offer the early-bird networker an excellent opportunity to start their day by making valuable business contacts in an energetic atmosphere. Bring your business cards and get your day off and running! WED

PHOENIX 7:15 – 8:30 a.m. Embassy Suites 4414 E. Paradise Village Pkwy S, Phoenix 85032 jmellody@phoenixchamber.com or 602.495.2194

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SOUTH MOUNTAIN/LAVEEN 7:15 - 8:30 a.m. Bougainvillea Golf Club 5740 W. Baseline Rd., Laveen 85339 sglueck@phoenixchamber.com or 602.495.6469

Thu

ANTHEM 7 - 8 a.m. Hampton Inn 42415 N. 41st Dr., Anthem 85086 ddrotar@phoenixchamber.com or 602.495.6483

COMMITTEES

Fri

Monday

Public Affairs Committee Noon - 1:30 p.m. Chamber Boardroom grushing@phoenixchamber.com or 602.495.6497

Economic Development Committee 11 a.m - Noon Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 grushing@phoenixchamber.com or 602.495.6497

Professional Women’s Roundtable 11:30 a.m. - 1 p.m.

Green Roundtable 7:30 – 9 a.m.

Economic Development Cmte. 11 a.m. - Noon

PHOENIX 7:15 - 8:30 a.m. Site TBD Check www.phoenixchamber.com for location. jmellody@phoenixchamber.com or 602.495.2194

After 5 Mixers provide the perfect ending to the business day and let you make new contacts or renew familiar ones in a relaxed, informal atmosphere.

Deer Valley Business for Breakfast 7:15 - 8:30 am

DEER VALLEY 5 - 7 p.m. Boates & Crump 22601 N. 19th Ave. Phoenix 85027 jmellody@phoenixchamber.com or 602.495.2194

LOOKING FOR MORE INFO? Unless otherwise noted, all events are FREE to GPCC members. Remember, you can always find out more information on any event, including speaker bios, directions and program descriptions, at www.phoenixchamber.com. There you can also register for any event or contact us to get answers to any other questions you may have.

Tuesday 1

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THUR Tue

Ambassadors Committee 11:30 a.m. - 1 p.m. (meets every 1st Thurs.) Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 jmellody@phoenixchamber.com or 602.495.2194

Sun

DEER VALLEY 7:15 – 8:30 a.m. Comfort Inn – Phoenix North 2641 W. Union Hills Dr., Phoenix 85027 jmellody@phoenixchamber.com or 602.495.2194

AFTER 5 MIXERS

Chamber Members have the opportunity to take on leadership roles with important committees that contribute time and energy to enhance the Chamber’s programming. Committees meet regularly for the benefit of members, who come together to discuss important issues and remain connected to each other and to the Chamber. thur

tue

Wednesday

Thursday

Phoenicians Luncheon 11:15-1:00 p.m.

Ambassadors Committee 11:30 a.m. - 1 p.m.w

Phoenix Chamber Business for Breakfast 7:15 - 8:30 a.m.

South Mountain/ Laveen Business for Breakfast 7:15 - 8:30 a.m.

Family Owned Business Forum 7:30 – 10 a.m.

Chamber at Anthem Business for Breakfast 7 - 8 a.m.

Valley Young Professionals 5:30 – 7 p.m.

Sat

Public Affairs Committee Noon - 1:30 p.m.

Deer Valley After 5 Mixer 5 - 7 p.m.

Back to Business Series 11:30 a.m. - 1 p.m.

Friday

“Bridging the Gap” Luncheon 24 Phoenix Chamber Business 11:30 a.m. – 1 p.m. for Breakfast 7:15 - 8:30 a.m.

Business Expo and Annual Member Reception Expo: Noon - 4:30 p.m. Workshops: 1 - 3:15 p.m. Reception: 5 - 7 p.m.

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J u n e 2010

www.phoenixchamber.com

June 2010 Calendar of Events SPECIAL EVENTs

IDEA EXCHANGES

The Chamber offers numerous special events throughout the year. From luncheons to business expos to legislative events, these get-togethers serve to enlighten, educate or entertain while connecting the membership.

These events, from roundtables to luncheons to special meetings, bring together like-minded business people for conversation, collaboration and education. Expert speakers and interactive educational presentations add to the benefit of the gatherings..

Thur

Family Owned Business Forum Speaker: Glenn Hickman, Hickman Family Farms 7:30 – 10 a.m. Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 nmacias@phoenixchamber.com or 602.495.6484

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Fri

Business Expo and Annual Member Reception Expo: Noon - 4:30 p.m. • Workshops: 1 - 3:15 p.m. Reception: 5 - 7 p.m. Westin Kierland Resort and Spa 6902 E. Greenway Parkway, Scottsdale 85254 FREE with business card events@phoenixchamber.com or 602.495.2182

WED

LEADS GROUPS Leads Groups are free referral/lead generation groups designed to enhance member businesses. Membership is limited; only one person per industry in each group. Please view the rosters online at www.phoenixchamber. com to check availability or contact Debbie Drotar at ddrotar@phoenixchamber.com or 602.495.6483.

NORTH VALLEY Moon Valley Grill & Patio 15414 N. 7th St., Phoenix 85022 Fridays, 7 a.m. NORTHWEST VALLEY Deer Valley Airport Restaurant 702 W. Deer Valley Rd., Phoenix 85027 Thursdays, 7:30 a.m. NORTHEAST VALLEY Stonecreek Golf Club 4435 E. Paradise Parkway S, Phoenix 85032 Tuesdays, 8 a.m. SOUTHEAST VALLEY Mimi’s Cafe (@ Fiesta Mall) 1250 S. Alma School Rd., Mesa 85210 Fridays, 7:15 a.m. SOUTH CENTRAL PHOENIX Raven Golf Club 3636 W. Baseline Rd., Laveen 85339 Wednesdays, 7:15 a.m. CENTRAL VALLEY Scott’s Generations 5555 N. 7th St., Phoenix 85014 Wednesdays (except 1st Wednesday), 7:15 a.m. BILTMORE AREA Frank & Albert’s (B2B Only) Arizona Biltmore Resoft & Spa 2400 E. Missouri Ave., Phoenix 85016 Thursdays, 11:15 a.m.

TUE

Professional Women’s Roundtable Speaker: Robin Cook Topic: Maximizing Your Marketing Budget 11:30 a.m. - 1 p.m. Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 jmellody@phoenixchamber.com or 602.495.2194 Phoenicians Luncheon LuLu Awards 11:15 - 1 p.m. Arizona Country Club 5668 E. Orange Blossom Lane, Phoenix 85018 Membership Required Committee First time guests $25 llamorder@phoenixchamber.com or 602.495.2195 Green Roundtable Topic: Garbage Can to Watering Can: Food Waste as an Alternate Water Source Speaker: Rick and Laura Burgis 7:30 – 9 a.m. Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 jmellody@phoenixchamber.com or 602.495.2194

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Back to Business Series Speaker: Del Martinez Topic: Technology Planning for Small Business Success 11:30 a.m. - 1 p.m. Chamber Boardroom 201 N. Central Ave., 27th Floor, Phoenix 85004 jmellody@phoenixchamber.com or 602.495.2194

tue

Valley Young Professionals Speaker: Kandi Lee, One Eleven Companies Topic: Getting What You Want No Matter What 5:30 – 7 p.m. Aloft Phoenix Airport 4450 E. Washington St., Phoenix, 85034 jmellody@phoenixchamber.com or 602.495.2194

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Hispanic Business Leadership Council’s “Bridging the Gap” Luncheon Topic: Communication: The Ultimate Tool to Create Change Speaker: James Garcia, Arizona Hispanic Chamber of Commerce 11:30 a.m. – 1 p.m. Hyatt Regency 122 N. 2nd St., Phoenix 85004 jmellody@phoenixchamber.com or 602.495.2194

Chamber Highlight VYP Ready For Another Year Young Guns Take Another Shot The Chamber’s Valley Young Professionals wrap up their first full year under the VYP banner this month. David Eichler of David & Sam PR will return to facilitate this year’s meetings, along with his business partner, Sam Alpert. Kandi Lee of One-Eleven Companies presents “Getting What You Want No Matter What” on Tuesday, June 22 at Aloft Phoenix Airport. Ms. Lee turned her dream of Sam Alpert (left) and David Eichler, recipients of the 2010 IMPACT Award entrepreneurship into a successful company by not taking for Company Culture, will facilitate the “no” for an answer; you’ll be saying “yes, yes” after Valley Young Professionals in 2010-2011. hearing personal growth concepts to help you understand how thinking creates results. “There are three great things about YVP for a young professional,” said Eichler. “Attendance is free, whereas lots of other networking events are not. The range of speakers is very wide. One month it’s the Dean of the Cronkite School, the next, the Editor of the Business Journal, the next, a franchisee from Dunkin Donuts. And, because it is usually a small group in an intimate setting, not only can you ask speakers questions, but you really have the opportunity to Get Connected meet them afterward.” If you are a savvy risk-taker, innovative, dynamic, and an Valley Young Professionals entrepreneur, the Valley Young Professionals are what you Tuesday, June 22, 5:30 – 7 p.m. need to set yourself apart from your peers. The VYP meets Aloft Phoenix Airport monthly, connecting leading entrepreneurs and business 4450 E. Washington St., professionals with a valuable network to help them learn, Phoenix, 85034 grow and develop professionally. www.phoenixchamber.com www.phoenixchamber.com

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Member Happenings Chamber members have the opportunity to attend numerous interesting and exciting events. From luncheons and mixers to expos and professional development sessions, they’re all a part of the Chamber experience. Here’s a look at what your fellow members have been up to recently.

23rd Annual IMPACT Awards 01 | The recipients of the 2010 IMPACT Awards celebrated at The Phoenician on May 6. From left to right, Rick McCartney, InMedia (Community Involvement), Angela and Mario Lepore, Arizona Air Boutique (Response to Adversity), Victor Vidales, RE/MAX New Heights Realty (IMPACT Business of the Year), David Eichler and Sam Alpert, David & Sam PR (Company Culture) and Robert Graham, AArrow Advertising (Innovation). Congratulations to all of our recipients, finalists and nominees!

Bid for Business: Increase Your Profits in 2010 02 | The Hispanic Business Leadership Council’s special procurement event was a huge success, bringing dozens of companies like Wells Fargo and government entities together with nearly 100 businesses looking for outsourcing opportunities. 03 Lorena Valencia of Reliance Wire & Cable was just one of the exhibitors at the April 7 event at Comedor Guadalajara. Certified businesses could find out about bidding for contracts worth anywhere from a few hundred dollars to more than $40,000.

Downtown Phoenix: The Urban Heart of Arizona 04 | Chamber members were up in the air for the monthly Downtown Phoenix: The Urban Heart of Arizona mixer April 22 at the Orpheum Penthouse. The series of events showcases high points of the downtown area.

05 | Besides the chance to explore all the great things downtown Phoenix has to offer, the monthly events are wonderful opportunities for networking.

Economic Forces: The Military and Arizona’s Economy 06 | Representatives from Luke Air Force Base, Boeing and Luke Forward discussed the importance of military operations and support to the state’s economy April 23 at the Sheraton Phoenix Downtown Hotel.

07 | US Senator John McCain, the keynote luncheon speaker at the event, took time afterwards to pose with (LR) GPCC Past Board Chair Andy McCain, Lt. General John F. Regni and GPCC President & CEO Todd Sanders.

Los Tres Amigos Mixer 08 | Smiles were the order of the day at the annual Los Tres Amigos Mixer April 28 at Devil’s Martini-North in Scottsdale. 09 | The event, held in conjunction with the Scottsdale and Tempe Chambers of Commerce, brought together business people from throughout the Valley for an evening of networking, food and fun.

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J u n e 2010

www.phoenixchamber.com

Ribbon Cuttings

How To: Make an Expo Work for You

Put these tips to work at the Chamber’s Business Expo June 18 at the Westin Kierland Resort & Spa.

Exhibiting at trade shows can be a useful marketing strategy, but what if you plan to attend an expo (like the Chamber’s on June 18), rather than exhibit? Nancy Sanders of Three Dog Marketing has some tips: You are the guest of honor. Attendees are the reason for the show. Smile at the exhibitors, respect their time and think of ways to help them even when you aren’t a prospective buyer. n Plan the show. What are your objectives? Collecting information is reasonable, but marketing your company without a booth may get you escorted from the premises and banned from future shows. n Prioritize your visits. Even local shows can have 200 exhibitors. That’s a lot of people to meet and chat with. Who do you need to meet to achieve your objectives? Visit them first. n Thank the sponsors. Very few attendees do this so, you’ll really stand out. These are also the companies you’ll likely want to get to know and do business with. n Team up. Bring a business partner or associate. Split up and share notes on contacts made and what you’ve learned. n Be professional. Dress appropriately. Use breath mints; don’t chew gum. Taste the samples offered, but don’t walk around the exhibits with food or drink. n Meet the show organizers. Thank them for the time and energy they’ve put into planning and execution. n Follow-up. Call people you’d like to do business with. Send a thank you note to the sponsors and host. Schedule appointments with prospects. n Make plans to exhibit. If you met even a handful of qualified leads, perhaps you should be exhibiting next time. n

Get Connected Three Dog Marketing www.threedogmarketing.com

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J u n e 2010

Contact us if you are celebrating a grand opening, anniversary or relocation at 602.495.2194. Everyone worked up an appetite for the grand opening of the new CULVER’S OF PHOENIX – METROCENTER at 10225 N. 28th Drive in Phoenix. + www.culvers.com

The newly-remodeled HOLIDAY INN EXPRESS & SUITES, with renovated rooms and lobby, is now open at 620 N. 6th Street in Phoenix. + www.hiexpress.com

SMART FINANCIAL MORTGAGE has relocated to 3131 E. Camelback Road, Suite 120 in Phoenix, and celebrated with a ribbon cutting. + www.erickilstrom.com

A big celebration was on the menu for the opening of the new SMASHBURGER at 1949 E. Camelback Road, #164 in Phoenix. + www.smashburger.com/ locations/Phoenix

Angels Among Us Members of the All Family Law Practice of the Hallier Law Firm PLC, (also known as “Angie’s Angels") closed their office and volunteered their time and efforts on April 9 at both the Boys Hope and Girls Hope residential homes in Central Phoenix. The group rolled up its sleeves and helped cleaning up and beautifying the facilities, which provide safe environments and opportunities for students to realize their personal and academic potential.

Get Connected Hallier Law Firm www.hallierlaw.com

Angie’s Angels’ semi-annual volunteer day took them to the Boys Hope and Girls Hope residential homes in Phoenix. www.phoenixchamber.com

Welcome New Members We welcome these businesses who have seen the benefit of becoming a part of our Chamber.

Advertising and Marketing SWIRE Marketing 440 E. Route 66 Glendora, CA 91740 (626) 963-0693 www.goswire.com Alternative Energy/Solar American Solar Electric, Inc. 1475 N. Scottsdale Rd., Ste 410 Scottsdale, AZ 85257 (480) 994-1400 www.americanpv.com Apartments and Vacation Rentals Crystal Pointe 15826 N. 32nd St. Phoenix, AZ 85032 (602) 971-9724 www.crystalpointeapartments.com Empirian on Central 4140 N. Central Ave. Phoenix, AZ 85012 (602) 795-3555 www.empirecorporate.com Appraisers Business/Property/ Real Estate iSign AZ PO Box 908 Laveen, AZ 85339 (623) 207-1439 www.isignaz.com Attorneys Tarver Law Group, PLLC 2415 E. Camelback Rd., 7th Fl. Phoenix, AZ 85016 (480) 538-4859 www.tarverlaw.org Banks - Commercial M & I Bank 7510 W. Lower Buckeye Rd. Phoenix, AZ 85043 (623) 474-8544 www.mibank.com

Business Associations Networking Networking Phoenix.com 4808 N. 24th St., Ste. 205 Phoenix, AZ 85016 (602) 492-9725 www.networkingphoenix.com Charter Schools Sonoran Science Academy Phoenix 4837 E. McDowell Rd. Phoenix, AZ 85008 (602) 244-9855 www.sonoranacademy.org.phoenix/ Churches, Mosques and Temples Grace North Church 4135 W. Opportunity Way Phoenix, AZ 85086 (623) 551-0007 www.gracenorth.com Computer and Software Sales and Service - Data Backup and Recovery Services Sexton Technologies, Inc. 2656 E. Pueblo Ave. Mesa, AZ 85204 (602) 705-0690 www.sextontechnology.com Consulting Services R.W. Enterprises & Affiliates 2633 N. Indian School Rd. Phoenix, AZ 85016 (602) 374-7477 www.azrealestateventures.com Consulting Services Advisors/Business/Personal TowerHunter, Inc. 4550 E. Bell Rd., Bldg. 4, Ste. 142 Phoenix, AZ 85032 (602) 652-8605 www.towerhunter.com Consulting Services Coaching/Networking GJD Media International 13542 Fairway Loop N. Goodyear, AZ 85395 (623) 556-3616 www.gjdmedia.com

Engineering Services - Civil/ Geotechnical

Consulting Services Communications/Management/ Marketing

Wood, Patel & Associates, Inc. 2051 W. Northern Ave., Ste. 100 Phoenix, AZ 85021 (602) 335-8500 www.woodpatel.com

Three Dog Marketing 4433 E. Acoma Dr. Phoenix, AZ 85032 (602) 476-4509 www.threedogmarketing.com

Exterior Cleaning Services

Contractors - Construction Copper State Custom Homes 515 E. Carefree Hwy., Ste. 326 Phoenix, AZ 85085 (623) 465-5882 www.copperstatecustomhomes.com Contractors - General

Floor Covering Stores

Contractors - Painting / Residential and Light Commercial

Modern Flooring Concepts 8271 E. Gelding Dr. Scottsdale, AZ 85260-3619 (602) 451-7767 www.modernflooringconcepts.com

D and D Paintscapes PO Box 74406 Phoenix, AZ 85087 (480) 244-6620

Health and Medical Insurance Carriers

Educational Support Services

AFLAC 13038 W. Windrose Dr. El Mirage, AZ 85335 (623) 337-7668

Sanford Brown College 9630 N. 25th Ave. Phoenix, AZ 85021 (480) 444-1112 www.sbphoenix.com

Health and Wellness

Employment Placement Agencies Accounting & Finance Personnel, Inc. 1702 E. Highland Ave., Ste. 200 Phoenix, AZ 85016 (602) 277-3700 www.afpersonnel.com

Total Presence Management 8675 S. Priest, Ste. 103 Tempe, AZ 85284 (480) 753-4521 www.totalpresencemgt.com

Financial Services - Planners Edward Jones 3134 W. Carefree Hwy. Ste., 12 Phoenix, AZ 85086 (623) 580-3956 www.edwardjones.com

Allen Custom Home Builders 20026 E. Superstition Dr. Queen Creek, AZ 85142 (480) 987-4178 www.allencustombuilders.com

Professional Alternatives of Arizona, LLC 15849 N. 71st St., Ste. 100 Scottsdale, AZ 85254 (480) 281-1495 www.proalt.com

Accurate Cleaning, Inc. 2323 E. Magnolia St., Ste. 111 Phoenix, AZ 85034 (602) 314-2701 www.accuratecleaning.com

Laveen Primary Care 7620 W. Lower Buckeye Rd., Ste. 102 Phoenix, AZ 85043 (623) 936-0821 www.physiciangroupaz.com Nevada Business Solutions 5025 N. Central Ave., Ste. 305 Phoenix, AZ 85012 (480) 200-3625 www.480pro.com Home Health Care Services Loving Care Agency 711 E. Missouri Ave., Ste. 110 Phoenix, AZ 85014 (602) 604-0548 www.lovingcareagency.com

www.phoenixchamber.com

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Welcome New Members Home Repair Services

Lighting Fixtures and Supplies

Professional Organizations

WellHome 2550 N. Nevada St. Chandler, AZ 85225 (480) 917-3536 www.wellhome.com

Wild West Lighting 15550 n. 84th St., Ste. 201 Scottsdale, AZ 85260 (480) 368-9909 www.wildwestlighting.com

United Latino Business Coalition PO Box 448 Glendale, AZ 85311 (888) 788-8522 www.unitedlbc.org

Hotels, Motels and Resorts

Merchant Services

Radisson Fort McDowell Resort & Casino 10438 N. Fort McDowell Rd. Scottsdale, AZ 85264 (480) 789-5300 www.radisson.com/ftmcdowellaz

The Funds Transfer Alliance 10429 S. 51st St., Ste. 100 Phoenix, AZ 85044 (888) 535-3515 www.the-fta.org

Promotional Products and Services

Insurance Agencies and Brokerages Benefits by Design, Inc. 8631 S. Priest Dr., Ste. 101 Tempe, AZ 85284 (480) 831-7700 www.benefitsbydesignaz.com Everette Insurance Group 8399 E. Indian School Rd., Ste. 103 Scottsdale, AZ 85251 (480) 451-1449 Farmers Insurance - Scott Haslock 1560 N. Black Canyon Hwy. Ste. B235 Phoenix, AZ 85053 (602) 978-9440 www.ilinsru.com Investment Services HBW Advisory Services, LLC 16042 N. 32nd St., Ste. D-13 Phoenix, AZ 85032 (602) 525-2696 www.hbwadvisory.com Landscaping Services and Supplies - Tree Services/Weed Control Westscape Environmental, Inc. PO Box 358 Glendale, AZ 85311 (623) 931-4902 www.westscape.com Legal Services Kepple Law Group, P.C. 3920 S. Rural Rd., Ste. 110 Tempe, AZ 85282 (480) 335-4880 www.kepplelaw.com

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J u n e 2010

Mortgage and Non-Mortgage Loan Brokers

Gator Garb Promotions 30 E. Brown Rd. Mesa, AZ 85201 (715) 210-6550 www.gatorgarb.com Public Relations Agencies

American Financial Lending 20860 N. Tatum Blvd., Ste. 160 Phoenix, AZ 85050 (602) 577-3800 www.am-financialmortgage.com

Scutari & Cieslak Public Relations 4144 N. 44th St., Ste. A-2 Phoenix, AZ 85018 (602) 677-5422 www.scutariandcieslak.com

Moving and Relocation Supplies and Service - Storage

Public Relations Agencies Lobbyists

PODS 860 W. Carver Rd., Ste. 101 Tempe, AZ 85284 (480) 226-4536 www.pods.com/phoenix.aspx

Triadvocates LLC Two N. Central Ave., Ste. 300 Phoenix, AZ 85004 (602) 229-5500 www.triadvocates.com

PODS 700 S. 94th Ave. Tolleson, AZ 85353 (877) 770-7637 www.pods.com/phoenix.aspx Musical Groups and Artists Phoenix Boys Choir 1131 E. Missouri Ave. Phoenix, AZ 85014 (602) 264-5328 www.phoenixboyschoir.org Office Equipment and Supplies Staples 1980 W. Baseline Rd. Phoenix, AZ 85041 (602) 268-4267 www.staples.com Printing Services Sir Speedy 5310 W. Glendale Ave. Glendale, AZ 85301 (623) 939-0092 www.sirspeedyphoenixglendale.com

Real Estate Agents and Brokers Leasing Anthem 23 42323 N. Vision Way, Ste. 109 Anthem, AZ 85086 (623) 363-5588 Restaurant Equipment National Restaurant Supply 5010 S. 48th St. Phoenix, AZ 85040 (602) 225-2213 www.nrsupply.com Retail Stores My Sisterâ&#x20AC;&#x2122;s Closet 4015 N. 44th St. Phoenix, AZ 85018 (602) 952-9616 www.mysisterscloset.com Scrapbooks to Remember, LLC 42323 N. Vision Way, Ste. 106 Anthem, AZ 85086 (623) 551-9322 www.scrapbooks2remember.com Web Design and Marketing IT Outsourcing

Bonguilla 4426 E. Juniper Ave. Public Relations Agencies - Public Phoenix, AZ 85032 Affairs/Government Relations (480) 626-5547 www.bonguilla.com Ramirez Advisors Inter-National, LLC 20118 N. 67th Ave., Ste. 300 PMB 171 Glendale, AZ 85308 (602) 820-3931 Real Estate Agents and Brokers The Muller Company 7600 N 16th St., Ste. 143 Phoenix, AZ 85020 (602) 371-3881 www.themullercompany.com Real Estate Agents and Brokers Commercial National Tenant Properties, LLC 6818 S. 30th Ln. Phoenix, AZ 85041 (602) 468-9008 www.nationaltenantproperties.com

www.phoenixchamber.com

Smart Growth

MarCom Corner Your Answers to Marketing & Communication

Topic: Setting Your Business Apart Through Your Brand

Finding Funding Landing a Lender Can be Tricky By Joy Corland

While economists rejoice with the good news of the recovering economy, business owners still find themselves a bit stuck when it comes to funding. For those fortunate businesses with three years of positive cash flow that fit the traditional lending box, loans or lines of credit are easier to come by. For everyone else, the list of potential funding sources should expand and include venture capital lending, factoring, equipment leasing and friends and family. Factoring is lending based on the strength of a company’s accounts receivable. Similar to a line of credit, factoring can free up money within 24-hours of approval.

But Robyn Barrett, founder and managing member of Factors Southwest, said factoring isn’t for everyone. Research any lender, traditional or non-traditional, to determine their legitimacy. “Business owners today need to make sure their financial statements and accounting are in order,” Barrett says. “Then don’t just Google a lender, use your professional relationships to find a lender suited to your needs. Once you secure the funding, stay in communication.” In this relationship, less is not more. “Sometimes people are afraid of their lender and don’t want to let the lender know what’s happening,” Barrett advises. “But if the lender finds out later what is going on, it builds distrust. Even if it is bad news, talk to your lender, they want to help you.”

Get Connected Factors Southwest www.factors-southwest.com

Finding Funding n

Be sure all accounting and financial statements are in order

Ask for referrals from bankers, CPAs, friends and fellow businesses

n Research

the lender you’re working with, ask for a list of past and present clients

Consult the Arizona Small Business Administration (www.asba.com)

With so many brands competing for customers’ attention, how can you make yours stand out? Jo Gambosi, MA, BSN, associate, Communications & Marketing at A.T. Still University, has some insight. One of the best descriptions of branding is “an experience living at the intersection of promise and expectation.” Consider these important facts to separate your organization from others through branding: n Your brand must be based on some

truth about you as well as the client’s needs. It’s what people believe and trust about you or your product. It’s how you do things and encompasses what makes you one-of-a-kind. What are the mission and values of your organization? These can help define your brand. n Define what attributes make up your brand - the emotional or functional characteristics comprising who you are or are becoming. What’s memorable about you? What does your business stand for? When you think Nike, you might think endurance; when you think Ritz-Carlton, you might think luxury. n Your brand must be flexible so it can evolve as you or the market change over time. Cheerios, once branded as only a breakfast food for children, is now a whole oat cereal effective at reducing cholesterol. n Strategically, branding offers clients a way to categorize you. Your brand should look like the unique, ultimate solution to the client’s needs. Southwest Airlines provides a no-frills, economical flying experience and, most recently, offers “bags fly free,” unlike other airlines. Your brand says a lot about you – just make sure it’s saying the right things and making a statement that is as unique as your company. Get Connected A.T. Still University www.atsu.edu

www.phoenixchamber.com

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Employer Focus

HR IQ Topic: Common Threads of Successful Dress Codes

Guest Column: Maximizing Your Website for Employment Branding When “Static” is Just Noise By Monika Masciangelo, Jobing.com

The temperature is rising, but as employees break out summer attire, some managers may be the uncomfortable ones. Jessica Keenan of Auto HR addresses fashion sense. Dress codes are guidelines that allow employees to work effectively and comfortably, while projecting a positive, professional image for the company’s customers, clients, potential employees and visitors. Summer months often bring a relaxed, “business casual” climate that can sometimes be taken too casually if guidelines are not in place. The best way to prevent dress code problems is to adopt and publish a dress code policy. This lets employees know what your expectations are so they can dress accordingly. A dress code policy will also help you objectively discern what’s acceptable. For the most part, employers are free to adopt and enforce rules governing how employees must dress. However, there are some important factors to consider when establishing workplace dress codes. Rules regarding appearance, whether they’re based on safety factors or simply traditional values, are fine as long as they don’t discriminate unfairly against a particular group. Among other things, you can require employees to keep tattoos covered, prohibit body piercings, and regulate fingernail length, skirt length, personal hygiene, body hair, and perfume. So where do employers run into trouble? One example is when the rules seem fair but are applied inconsistently. The bottom line for employers? Enforce your dress code and other appearance-related rules with all employees and act consistently when violations occur. Get Connected Auto HR www.autohr.com

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The baseline of every successful employment marketing campaign is a robust corporate job board that delivers timely, relevant and detailed information to interested job seekers about working for your company today. Most companies have some sort of careers profile on their website; however, a static page of information just isn’t enough to stay competitive. It is important that employers use their websites as not only a way to post available positions at their company, but also as an employment branding tool that tells the story of what the company culture is like and how prospective candidates can envision themselves Monika Masciangelo working for your company, all while having up-to-date job postings listed. By creating a robust corporate career center on your website, you can create the vision and expectations early in the recruitment process through great content, pictures and videos. You can even create “microsites” to complement your corporate career page that tailor information to specific jobs for those hard-to-fill positions. Solicit your stellar employees from multiple departments who set the example of the company culture and can give testimonials regarding the work environment through written content, pictures and videos. Also have these employees explain the scope of their work including the challenges of their positions and how they work through them to create a rewarding career. You could even engage your clients to describe how the work your employees perform, directly impact your clients through the services and or products that are provided. Maximizing and building upon this business Get Connected resource that you already have by adding a link to your corporate career center on your company website, will Jobing.com give you the competitive edge in recruiting the right www.jobingtech.com candidates for your company and staying consistent in your employment branding initiatives.

Safety First In many companies, workers’ compensation insurance premiums are a major cost; but they can be reduced by having a strong safety program in place to reduce claims for medical and lost time expenses resulting from workplace injuries. Safety doesn’t happen automatically. You have to install and administer a solid safety program plan. We want to assist you in saving money and becoming a hero! The GPCC Association Safety Committee will be offering a free safety seminar on Wednesday, June 9, from 11:30 a.m. to 1:00 p.m. Training will be provided on how to prevent strain injuries - among the most common injuries reported by our members. SCF Arizona will also be presenting their

Safety Template, a guide to creating your safety company’s safety plan. You don’t have to re-invent the wheel! Come to this event and leave with a step-by-step guide to write your own safety plan. Lunch will be served, a $10 gas card will be given to each registered GPCC member company representative in attendance, and a door prize drawing will be made for two Southwest Airlines tickets.

Get Connected GPCC Safety Seminar Wednesday, June 9 Arizona Bridge to Independent Living 5205 E. Washington St., Phoenix 85034 RSVP at www.phoenixchamber.com

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Arizona in Focus Spotlighting the Chamber’s Legislative Advocacy and Economic Development Efforts

Spotlighting the Chamber’s Legislative Advocacy and Economic Development Efforts Chamber Calls for End to Boycotts SB 1070 Backlash Would Hurt Business Since Governor Brewer signed SB1070 on April 30, the Greater Phoenix Chamber of Commerce has listened to feedback from proponents and opponents of this critical issue. Many of our members tell us they are now feeling threatened by potential boycotts from individuals, organizations and city leaders who intend to end travel to or commerce with Arizona. The Chamber has issued a call for cooler heads to prevail in the discussion of this emotional issue. Boycotts will not only hurt our members’ businesses directly, but will also indirectly harm the livelihoods of their employees - hundreds of thousands of workers of all backgrounds and citizenships. Ours is an increasingly interconnected world and no state operates in a vacuum. The waitress who loses her job or the airline employee who

The Chamber believes border security, immigration, naturalization and citizenship are federal issues, and that Congress and the President cannot continue to shirk their responsibility to enact comprehensive immigration reform. That’s a Wrap! While the 2009 Legislative Session was one of the longest on record, Arizona lawmakers concluded their work for 2010 on April 29. The Chamber’s Public Affairs Committee and staff worked closely with legislators on behalf of business, resulting in several victories which included: n Stopping the expansion of the sales tax base, which would have included taxing services.

n Amending

SB 1359 (Department of Water Resources fund) and HB 2767 (Department of Environmental Quality water quality funds) to include “held in trust” language ensured fees and funds (many of which are paid by our member businesses) were protected – meaning lawmakers couldn’t “sweep” those funds to balance the budget. n A comprehensive regulatory reform measure. Among other things, it includes an online one-stop-shop for existing businesses and businesses looking to locate here. At a click of a button, you will eventually see – all in one place, much like California’s calgold - regulations, laws and taxes that pertain to your business. Creating efficiencies in the system and streamlined regulatory processes are great economic development tools that not only help our existing business community but also businesses looking to locate to Arizona. While the House, Senate and Governor could not agree on the final provisions of HB 2250, the Jobs Bill, it was a productive session overall. You can see how important legislation went through the system at www.phoenixchamber.com/publicaffairs.

The Chamber honored several retiring legislators at the May 11 Legislative Wrap-Up Breakfast. Back Row (L-R) Rep. Jack Brown, Rep. Tom Boone, Rep. Lucy Mason, Rep. Warde Nichols. Front Row (L-R) Sen. Carolyn Allen, Sen. Bob Burns, and Sen. Chuck Gray. Not pictured: Rep. Ben Miranda and Rep. Phil Lopes.

is laid off as a result of a boycott can’t travel to other states, support family members living elsewhere or contribute to our nation’s recovery from this extraordinary economic crisis. We join with business leaders and organizations throughout the state in encouraging people everywhere to continue to visit Arizona and support our business community while our state sorts through the ramifications of this law. 26

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bills that will prepare the future workforce that is critical to our business community. The new laws will provide alternative teacher preparation programs and special loans for those focusing on the math and sciences, creating a new type of diploma to move excelling students along and accountability measures to ensure student preparedness.

PAC Needs Your Support The Chamber’s Political Action Committee (PAC) holds “Super PAC” status, an elite distinction allowing it to drastically increase support of pro-business candidates. To maintain this important designation, the PAC needs your help. For a contribution as small as $10, you can help the GPCC PAC retain its Super PAC status and invest in pro-business leaders. Donations to the PAC can be made online at www.phoenixchamber.com/PAC, or by contacting Gabriel Rushing at grushing@phoenixchamber.com or 602.495.6497. Get Connected Greater Phoenix Chamber of Commerce Public Affairs (602) 495-6497 www.phoenixchamber.com/publicaffairs www.phoenixchamber.com

Business Bios

Proving Their Mettle Company Benefits From New Markets By Stephanie Conner

Part of succeeding in business is adapting — to new technologies, an evolving customer base or changing economic conditions. Just look at All Things Metal, which amended its business model to take advantage of a different market when construction slowed in the Valley. All Things Metal is a Phoenix-based, family-owned business that began with a focus on commercial projects — providing steel products like the beams and columns, stairs, canopies, steel trusses and decking in structural framing. Today, the company also takes on custom residential projects. “We have fallen prey to the economy just like everyone else,” says Operations Director Timothy Rock. “Our commercial division fell about 65 to 70 percent. That’s a huge drop in revenue. We saw some of that coming and opened a retail division at the beginning of last year.” The retail division handles things like ornate stair rails and balconies, gates and fences for custom homes. Since opening the new division, All Things Metal has made some headway on lost revenue, and was also recently certified as a Small Business Enterprise, which Rock explains helps open doors to new opportunities. In a climate where everyone is scrambling to forge new customer relationships, Rock reminds businesses not to compete on price alone.

All Things Metal has steeled itself against the recession by diversifying its offerings.

“Price is a driving factor, but as everyone finds out afterward, it’s not the only factor. Be able to show [your customers] where your other values are,” he advises. “We strive to make sure we’re giving our customers the best value. Others will come in with a cheaper product, but it won’t be the same product.” The bottom line, he notes, remains about quality. “We try to go the extra mile to make sure we’re taking care of our customers,” he says. “Whatever division it is, we’ll never compromise on quality.” Get Connected All Things Metal, LLC www.allthingsmetalllc.com

Get the Picture? Chamber Member Battles Negative Perception By Lori K. Baker

Being caught on “candid camera” barreling through a red light or speeding down the freeway can be one of modern life’s most infuriating moments. If you read all the angry letters to the editor or follow outspoken critics on Twitter, you’d think there’s a nearly unanimous outcry against these electronic speed and red light enforcement cops that never take a doughnut break. That’s a myth that Scottsdale-based American Traffic Solutions (ATS), the nation’s largest photo enforcement service provider, seeks to dispel. According to a Partnership for Advancing Road Safety public opinion survey conducted on behalf of ATS in January, 82 percent of Arizonans actually support the use of photo enforcement to catch violators running red lights at intersections; nevertheless, 55 percent think everyone hates it. The end result, says ATS president and CEO James Tuton, is “a small number of people who are attempting to push and direct public policy.” Up until now, ATS’ biggest challenge was keeping up with rapid-fire growth of more than 500 percent since 2003. The company pioneered the nation’s automated photo traffic enforcement industry with the first speed-camera program in Paradise Valley in 1987 and now operates 225 programs in 26 states and two countries.

American Traffic Solutions hope motorists get the picture.

With angry drivers in some places voting to ban red-light cameras and legislators in several states agreeing to take them away, ATS is now focused on delivering its message: that photo enforcement saves lives and prevents accidents as a highly effective deterrent to red-light and speeding violations. What’s Tuton’s advice to other companies that might suddenly find themselves embroiled in controversy or public misperception? “First, invest in research and do opinion polling to understand what the issue is,” he says. “Next, develop your message. Then mobilize your supporters through a call to action. If you want lawmakers to represent you, they need to know what you think.” Get Connected American Traffic Solutions www.atsol.com

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Business Bios

Keeping Track of Savings Tracking Tech That’s Sweet for your Fleet By Sandy Des Georges If dispatchers at mythical Precinct 53 in New York City had the goods and services of Phoenix-based Vestigo, they wouldn’t have been asking, “Car 54, where are you?” A growing two-year-old company, Vestigo provides advanced, affordable global positioning system (GPS) solutions for nearly any scenario, and would have kept close tabs on misfit coppers Toody and Muldoon in the early‘60s TV sitcom. Vestigo business development gurus Tony Mauzy and Gary Leatherwood say the company’s comprehensive vehicle management system has business and personal applications designed for peace of mind, accountability and savings. Customer-oriented service and state-of-the-art programs for fleet-vehicle management and family-vehicle monitoring are business keys. “The ability to monitor and manage something you couldn’t manage before, whether you are a fleet manager, a parent, or a

vehicle owner, is of tremendous value,” says Mauzy, who has nurtured Vestigo’s business development since its inception. He points to excessive idling as a cash drain Vestigo can help control, noting that 1.5 gallons of fuel are burned for every hour of idling time. “Savings will vary with each company,” he says, adding, “But we can immediately lower fuel expenses and a company’s carbon emissions and also extend fleet life through our customized maintenance scheduling.” Vestigo’s fleet-vehicle management is its bread and butter, giving dispatchers and managers the power to monitor their vehicles

and equipment in real time, 24/7. The program offers monitoring on a single screen and also allows managers to customize the rules of the fleet – speed limits, start times, geographical boundaries, excessive idling are common examples. If violations occur, the fleet manager is notified. Car 54, where are you? Not anymore.

Get Connected Vestigo www.vestigousa.com

Greater: PHX News & Notes From Around The Valley they invest that money in a bank account, it can earn interest and start to grow. Chamber member banks who participated in this year’s event were M&I Bank, Meridian Bank, National Bank of Arizona, UMB Bank, US Bank, Wells Fargo and Western National Bank. ALSO: Zion & Zion has settled into their new location at 464 S. Farmer Drive, Suite 105 in Tempe. The full-service marketing agency continues to grow, having recently signed eight new national and regional accounts, including publicity for the Steve Zahn film, Calvin Marshall, which will be released this month.

Nearly 2,300 students across Arizona took part in Teach Children to Save Day.

Schoolchildren across Arizona learned valuable lessons in money management on the 14th annual Teach Children to Save Day in late April. 82 local bankers representing 17 banks – including seven Chamber members – volunteered their time to teach children and young adults personal finance basics. 28

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“Saving early is key,” said Blake Sanders of Meridian Bank in his presentation on wealth accumulation to Ms. Eckerle’s morning class at Centennial High in Peoria. Using a slide rule, Sanders illustrated that by eliminating a purchase of as little as $4 on a weekly basis, students can save $208 a year, and that when

Get Connected Meridian Bank www.meridianbank.com Teach Children to Save www.teachchildrentosave.com Zion & Zion www.zionandzion.com

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A R I Z O N A’ S P R I VAT E U N I V E R S I T Y S I N C E 1 9 4 9 Get started today! Call or visit: 877-319-3244 | www.gcu.edu/impact Grand Canyon University is regionally accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. (800-621-7440; http://www.ncahlc.org/ ).

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First Person Profile The Valley’s business community has a story to tell. We asked them to do just that.

“ You can draw very good analogies between

fly fishing and business.” “In a business situation, you’re trying to train and develop yourself, to be prepared to serve your clients the best that you can. In response, they’re going to reward you with additional sales and profitable work. When you’re fishing, what you’re doing is preparing for the conditions in the river, hoping to entice a trout, i.e. your customer, to like what you have to offer so the return to you is a catch. It’s very much the same as far

as your preparation, your perseverance and, of course, your patience. It’s on their time, not yours. Landing the big one is very similar to closing a big business deal. When you catch it, there is an adrenaline rush. Most importantly, what keeps people fishing is the image in their mind of the next one. The one you catch is great, the one you lose was the greatest, but the one you’re about to catch is the one that you dream about.

Have An Inspirational Story To Tell? 30

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Whether it’s the next deal, the next sale, the next client, you’re looking forward to that next one.”

Brad Preber Tournament Fly Fisherman Office Managing Partner Grant Thornton www.grantthornton.com

Let us know about it. Send your ideas to editor@phoenixchambermagazine.com. www.phoenixchamber.com

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