PROPERTY, GROWTH AND LOCATION
GET REAL
by Mike Hunter
Camelot Homes Plans Three Luxury Communities in Scottsdale Camelot Homes recently closed on the purchase of three parcels of land in Scottsdale, with plans to break ground this year on three
Images courtesy of Private Label International (left), Camelot Homes, MAK Homes, Landsea Homes (right, top to bottom)
Designing for Senior Communities: Revel
Six years ago, we began concepting a new type of senior community with the goal of reinventing the look and feel of senior living. We started the process by reading Healing Spaces by Dr. Esther Sternberg and diving into the psychographics of the boomer subgenerations. Our research could be summed up in a couple of key items: The generations that are arguably the most interesting in our society were being reduced to a dangerous stereotype, and senior living spaces, when designed strategically, can help prolong the “active” years of aging. When we speak of dangerous stereotypes in design, we are referring to outdated mindsets that can hinder our thought process and block our ability to provide appropriate solutions. Sergei Scherbov, deputy director at The International Institute for Applied Systems Analysis, pointedly said, “What we think of as old has changed over time, and it will need to continue changing in the future as people live longer, healthier lives.” When designing for seniors, we have approached the process like we would for any other demographic, while being especially mindful of universal design and classic aesthetics. An example of this is the brand we created with The Wolff Company called “Revel.” Revel Communities focus on independence, connection and wellness. Each property is built from the ground up, offering tailored lifestyles to fit each resident with wellthought-out units and strategic, high-end amenities. They all feature a farm-to-table restaurant, bar/lounge and a lobby lounge, as well as core health amenities such as a wellness spa, fitness center and salon. In more recent Revel communities, each property features a flex amenity that is unique to each location, such an ice cream parlor or convenience market. The approach to accessibility was to incorporate it into the design in a way that felt natural and inclusive as opposed to clinical and exclusive, to allow the spaces to feel ageless and comfortable for all residents and their guests. Materials were specifically selected to appeal to all ages as well as aid in memory retention, wayfinding, comfort and sense of place. A concept that was also introduced as part of the Revel brand is a resident senior program, the first of its kind for senior living properties. As part of the program, residents can choose a three- or six-month stay at any of the other Revel locations in a furnished, pet-friendly, one-bedroom apartment, like an Airbnb experience. This allows the residents a safe and familiar way to travel. When addressing senior living, there are many different types of properties with varying levels of medical needs. However, we strongly feel that these residents deserve to age gracefully and the design of the spaces they spend their time in should be as interesting and culturally rich as they are. —Christina Johnson, the creative director of Phoenix- and San Francisco-based Private Label International (privatelabelintl.com), a full-service interior design studio that develops hospitality environments and lifestyle brand experiences for clients worldwide
new luxury gated enclaves with a combined total of 29 homes: Aura, on 8.5 acres at the southeast corner of 128th Street and Shea Boulevard; The Collection, on 4.7 acres at the northeast corner of 74th Street and Valley View Road; and Legacy at D.C. Ranch, on 3.1 acres that is the last remaining residential parcel in the DC Ranch Masterplan. camelothomes.com
MAK Homes’ New South Mountain Community Celebrates Area History Designed by MAK Homes, Heard Farm is an intimate 24-home community offering modern farmhouse- styled homes focused on sustainable living and intently echoing the agricultural history of this property. The five unique home designs of Heard Farm are in direct response to the agricultural context of the South Mountain area focusing on simplicity and elegance. The Heard Farm home design takes full advantage of the views to South Mountain and its adjacent farmland, giving a significance and sense of place for the community. heardfarm.com
Landsea Homes Breaking Ground on Communities East and West Landsea Homes recently broke ground on three new communities in Arizona: El Cidro in Goodyear, 201 homes featuring the small-town charm of single-family homes; Rev at Eastmark, offering 90 modern single-family homes in Landsea Homes’s newest neighborhood in the Eastmark master plan in Mesa; and The Villages at North Copper Canyon in Surprise, 315 one- and two-story single-family homes. landseahomes.com
New in Scottsdale, Revel Scottsdale and Revel Legacy are scheduled to open this summer; Private Label International is in the final stages of installation at these two Revel Communities.
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MAY 2022
INBUSINESSPHX.COM
