July 2023 Issue of In Business Magazine

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JULY 2023 2023 Top 50 Small Business Advocates & Leaders Guide Parameters for Helping: Practice Responsible Generosity Arizona’s Strategic Importance to DSV This Month’s Guest Editor Sandra Watson Arizona Commerce Authority THIS ISSUE National Association of Women Business Owners – Phoenix $7.95 INBUSINESSPHX.COM Cash Management Strategies in Uncertain Times Is Who We Are Shaping the Tech Industry? And how are we making it work?

Arizona: Where innovators turn for what’s next

Bold and exciting advancements are happening in the Grand Canyon state. Cuttingedge companies are launching, testing and scaling new technologies in Arizona. Our culture of innovation, highly skilled talent, lean regulatory environment, and aff ordable operating costs provide an ideal platform for business growth and success. The state has announced investment from industry leaders including Blue Origin, LG Energy Solution, Sion Power, Benchmark, TSMC, JA Solar and more. Ranked top fi ve for fastest growing state, it’s clear why people are flocking here. Beyond being a place where you can achieve your professional goals, Arizona provides an unmatched lifestyle that allows you to achieve your personal goals. It’s this perfect balance that makes life better here.

azcommerce.com

Together, we’ll find new possibilities

The health and well-being of your employees matters. UnitedHealthcare is here to help you guide them toward brighter days ahead. From finding new ways of controlling costs to connecting them with medical care and mental health support, it’s good to have a health plan that’s on their side and in your corner.

Learn more at uhc.com

Insurance coverage provided by or through UnitedHealthcare Insurance Company or its affiliates. Administrative services provided by United HealthCare Services, Inc. or their affiliates. Health Plan coverage provided by or through UnitedHealthcare of Arizona, Inc. B2B EI211205447.0 12/21 © 2021 United HealthCare Services, Inc. All Rights Reserved. 21-1202769-A

This

FEATURES

32 ‘I Want to Help … but Should I?’

Gary Harpst offers five ways leaders can practice responsible generosity.

42 Top Eight Things to Avoid when Responding to a State Government RFP

Beyond what to avoid, Lisa Rehurek shares counterstrategies to win.

DEPARTMENTS

9 Guest Editor

Sandra Watson, president and CEO of the Arizona Commerce Authority, introduces the “Growing Technology” issue.

10 Feedback

Rebecca Clyde, Mark Hanchett, Sabina Rajasundaram and Alexi Venneri respond to In Business Magazine’s burning business question of the month: What makes the Greater Phoenix area a strong region for the growth of technology companies?

11 Briefs

“The New WFH: Work from Hotel,” “Dailies Top Stories,” “Local Standouts Recognized for Achievements and Philanthropy,” “Team Building with CSR in Mind” and “Exclusivity: A Trending Choice for Gyms”

13 By the Numbers

A cybersecurity expert advises businesses on how to avoid LinkedIn scammers and swindlers.

14 Startups

“NYFTY Solar Empowers the Consumer” and “TreCeuticals – Skincare Game-Changer with CBD”

17 CRE

“Strategic Innovation,” “Chandler Airpark Tech Center Coming Online,” “West Summit Logistics Park Breaks Ground in Surprise” and “Buckeye Industrial Building Expands Tempur-Pedic’s Metro Phoenix Footprint”

16 From the Top

Jorge Gomez from Humble Bistro In the newest report from CommercialCafe ranking the best U.S. cities for women working in STEM,

COVER STORY

26 Is Who We Are Shaping the Tech Industry?

The technology industry here includes sectors that are leading the nation. Leaders of the organizations advancing this purposeful effort help In Business Magazine present a look at how we got to this point and where our momentum will take us.

18 Semi Insights

“Arizona Has Strategic Importance for DSV Inventory Management Solutions,” “On the Move: Samantha Hay,” “Highlight Tech Corp. Enters U.S. Market” and “CollabraTech Unveils Innovative Liquid Chemical Delivery System: Unlocking New Possibilities”

22 Healthcare

“Mental Health Services for Childhood Cancer Families” and “Harnessing the Unique Talents of Neurodivergent Employees”

24 Technology

“Innovative Technology Can Alleviate Physician Burnout” and “How HR Leaders Can Incorporate AI”

33 Books

New releases give fresh insights on business thinking.

34 En Negocios

Feature articles in Spanish and English on Finanzas / Finance.

36 Economy

Brian Crisp shares best practices and creative solutions for cash management strategies during these times of economic uncertainty.

38 Legal

Attorney Kyle Geiger discusses ways to navigate the maze of construction defect claims in Arizona.

44 Nonprofit

Samantha Jackson examines housing and homelessness and their impact on economic growth.

45 Assets

2023 Grand Wagoneer Series III 4X4 Plus: Improve air quality for workplace wellness.

46 Power Lunch

The Italian Daughter Celebrates Tradition

66 Roundtable

Jim Gmelich shares his company’s success in mapping a roadmap to creating a practical wellness plan for the office.

In the newest report from CommercialCafe ranking the best U.S. cities for women working in STEM, Phoenix was the only one of the seven Arizona cities studied to rank among the top 20 best U.S. cities for women in STEM. The nearly 15,000 women working in STEM occupations in Phoenix represented the sixth-largest female STEM workforce among the 47 Western U.S. cities analyzed. commercialcafe.com/blog/best-u-s-cities-for-women-stem

4 INBUSINESSPHX.COM JULY 2023 47
National Association of Women Business Owners – Phoenix 53 2023 Top 50 Small Business Advocates & Leaders Guide 40 Philanthropy at the Heart of Super Star Car Wash’s Growth
Where did all the optimism go? Empowering Women Entrepreneurs Phoenix, Arizona: Closing the Optimism Gap ABOUT NAWBO SPECIAL SECTION Meet the 50 Top Small Business Advocates & Top Small Business Advocates & Leaders 2023 Meet the Companies That Support Small Business PARTNER SECTION GUEST COLUMNIST
month spotlighting Super Star Car Wash, Tyler Butler’s series explores the myriad ways businesses give back and the positive ways their programs impact our community.
JULY 2023
HEREYOUAREAZ.COM Visit a new state of mind. Where time is measured in moments, not minutes. 36.04586° N, 112.05867° W

In Business Magazine is a collaboration of many business organizations and entities throughout the metropolitan Phoenix area and Arizona. Our mission is to inform and energize business in this community by communicating content that will build business and enrich the economic picture for all of us vested in commerce.

PARTNER ORGANIZATIONS

Kristen Merrifield, CEO Alliance of Arizona Nonprofits (602) 279-2966 www.arizonanonprofits.org

Debbie Hann, Chief Operating Officer Arizona Small Business Association Central Office (602) 306-4000 www.asba.com

Steven G. Zylstra, President & CEO Arizona Technology Council One Renaissance Square (602) 343-8324 www.aztechcouncil.org

Doug Bruhnke, Founder & President Global Chamber® (480) 595-5000 www.globalchamber.org

Ania Kubicki , President NAWBO Phoenix Metro Chapter (480) 289-5768 www.nawbophx.org

Colin Diaz, President & CEO Tempe Chamber of Commerce (480) 967-7891 www.tempechamber.org

Our Partner Organizations are vested business organizations focused on building and improving business in the Valley or throughout Arizona. As Partners, each will receive three insert publications each year to showcase all that they are doing for business and businesspeople within our community. We encourage you to join these and other organizations to better your business opportunities. The members of these and other Associate Partner Organizations receive a subscription to In Business Magazine each month. For more information on becoming an Associate Partner, please contact our publisher at info@inbusinessphx.com

ASSOCIATE PARTNERS

Ahwatukee Foothills Chamber of Commerce ahwatukeechamber.com

Arizona Chamber of Commerce & Industry azchamber.com

Arizona Hispanic Chamber of Commerce azhcc.com

The Black Chamber of Arizona phoenixblackchamber.com

Chandler Chamber of Commerce chandlerchamber.com Economic Club of Phoenix econclubphx.org

Glendale Chamber of Commerce glendaleazchamber.org

Greater Phoenix Chamber of Commerce phoenixchamber.com

Greater Phoenix Equality Chamber of Commerce gpglcc.org

Mesa Chamber of Commerce mesachamber.org

North Phoenix Chamber of Commerce northphoenixchamber.com

Peoria Chamber of Commerce peoriachamber.com

Phoenix Metro Chamber of Commerce phoenixmetrochamber.com

Scottsdale Area Chamber of Commerce scottsdalechamber.com

Scottsdale Coalition of Today and Tomorrow (SCOTT) scottnow.com

Surprise Regional Chamber of Commerce surpriseregionalchamber.com

WESTMARC westmarc.org

6 INBUSINESSPHX.COM JULY 2023
July 2023 VOL. 14, NO. 7 Focus on your business. We have the rest covered. Member FDIC Equal Housing Lender Strength you can count on. Learn More: StearnsBank.com/Phoenix

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See a list of available rebates at savewithsrpbiz.com

RaeAnne Marsh Editor, In Business Magazine

RaeAnne Marsh became editorial director of Phoenix-based InMedia Company in 2010 and helped launch Valley-wide business resource In Business Magazine. Her journalism career began more than 20 years ago, when she left California and 12 years of teaching to transplant in Phoenix’s vibrant entrepreneurial environment, and includes incorporating her own business, Grammar & Glitz, Inc., through which she has taken writing and editing gigs with business and media clients nationwide. Holding the magazine to strong editorial standards, she says, “New businesses are founded, out-of-staters bring new strengths, established businesses evolve and expand — all of which contributes to the dynamic vitality that I see as the mission of In Business Magazine to be the voice of and vehicle to nurture, in each monthly edition. It is my challenge to ensure each edition is packed with relevant information on a broad spectrum of issues, aimed at a readership that runs the gamut from entrepreneurial startup to major corporation.”

Edgar R. Olivo Editor, En Negocios

As editor of the Spanish section of In Business Magazine, Edgar R. Olivo shares weekly content for Spanish-preferred small-business owners in Phoenix. As a first-generation Latinx and native-Arizonan, Olivo’s upbringing was filled with similar challenges that Latino communities in Arizona face when they engage with the economy. An entrepreneur and nonprofit executive, he is leading the charge to help strengthen a diverse, inclusive and sustainable entrepreneurial ecosystem in Arizona. His work is nationally recognized for establishing programs that help advance equitable economic recovery, and increase generational wealth for Latinx/Hispanic small business owners in Arizona.

“I believe today is a moment for leading big change. Business ownership is a critical means to build community and individual wealth. I hope my work will demonstrate to the Latino community that the entrepreneur ecosystem in Arizona has their back.”

Guest columns are feature articles presented as a special, limited series as well as regular, ongoing series in In Business Magazine.

Tyler Butler

Guest Columnist – Social Impact

A long time corporate social responsibility practitioner, Tyler Butler is known for her expertise in creating, launching and developing successful social impact programs. Her commitment to rallying people together to make a positive difference has created sustainable signature programs empowering people to give back in a myriad of ways globally. Butler operates under the ethos of “each one teach one,” and so her contributions to In Business Magazine provide her with an outlet to share the best of what companies are doing to aid humanity. Butler looks to shed light on good corporate citizens and share stories about the magic they are creating through their generous outreach efforts.

Don Henninger

Guest Columnist – Metro

As a 35-year newspaper veteran in Arizona, Don Henninger has always made journalism his passion as well as his career. Facts matter — especially in this day and age — and information is the foundation that enables citizens to be positive participants in their communities at all levels. Henninger has been fortunate to serve as a community leader and continues in that role today as director of the Scottsdale Coalition of Today & Tomorrow, which convenes leaders to work on issues in that city, and as a member of several nonprofit boards in the Valley.

Bruce Weber

Guest Columnist – Capacity

Bruce Weber sees In Business Magazine as a valuable forum for topics relevant to our business and nonprofit community. “I am deeply interested in organizational capacity and what makes organizations successful and impactful in the work they do. In my work in the community for more than 16 years, I have worked with all sizes of organizations and leaders in helping their businesses grow and expand their impact. My previous careers with Microsoft and Hewlett Packard involved working with business integration partners to design strategies to engage new markets. In today’s complex world, I enjoy exploring the possibilities and opportunities that change can bring.”

Publisher Rick McCartney

Editor RaeAnne Marsh

En Negocios

Editor Edgar Rafael Olivo

Web Editor Jake Kless

Graphic Design Benjamin Little

CONTRIBUTING WRITERS

Don Alix

Robert Blaney

Valerie Bradt

Tyler Butler

Alli Cripe

Brian Crisp

Kyle T. Geiger

Jim Gmelich

Morgan Hall, Ph.D.

Gary Harpst

Mike Hunter

Samantha Jackson

Christinga Johnson

Steve Lemons

Stephanie Quinn

Lisa Rehurek

Matt Ritchie

Shannon Tracey

Phil Valentine

Max Woolf

Sarah M. Worthy

ADVERTISING

Operations Louise Ferrari

Business Development Louise Ferrari

Events

Cami Shore

Amy Corben

More: Visit your one-stop resource for everything business at inbusinessphx.com. For a full monthly calendar of business-related events, please visit our website.

Inform Us: Send press releases and your editorial ideas to editor@inbusinessphx.com

President & CEO Rick McCartney

Editorial Director RaeAnne Marsh

Financial Manager Tom Beyer

Office Manager Allie Jones

Accounting Manager Todd Hagen

Corporate Office InMedia Company 45 W. Jefferson Street Phoenix, AZ 85003 T: (480) 588-9505 info@inmediacompany.com www.inmediacompany.com

Vol. 14, No. 7 In Business Magazine is published 12 times per year by InMedia Company. POSTMASTER: Send address changes to InMedia Company, 45 W. Jefferson Street, Phoenix, AZ 85003. To subscribe to In Business Magazine, please send check or money order for one-year subscription of $24.95 to InMedia Company, 45 W. Jefferson Street, Phoenix, AZ 85003 or visit inbusinessphx.com. We appreciate your editorial submissions, news and photos for review by our editorial staff. You may send to editor@inbusinessmag.com or mail to the address above. All letters sent to In Business Magazine will be treated as unconditionally assigned for publication, copyright purposes and use in any publication, website or brochure. InMedia accepts no responsibility for unsolicited manuscripts, photographs or other artwork. Submissions will not be returned unless accompanied by a self-addressed, stamped envelope. InMedia Company, LLC reserves the right to refuse certain advertising and is not liable for advertisers’ claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of InMedia. InMedia Company considers its sources reliable and verifies as much data as possible, although reporting inaccuracies can occur; consequently, readers using this information do so at their own risk. Each business opportunity and/ or investment inherently contains certain risks, and it is suggested that the prospective investors consult their attorney and/or financial professional. ©2022 InMedia Company, LLC. All rights reserved. No part of this magazine may be reproduced or transmitted in any form or by any means without written permission by any means without written permission by the publisher.

8 INBUSINESSPHX.COM JULY 2023
OUR CONTENT CREATORS
July 2023 Words

Sandra Watson is an economic development professional with 28 years of leadership experience in business attraction and expansion, innovation, entrepreneurship, economic policy and workforce development. She and her teams have worked with more than 1,113 companies committed to creating more than 247,000 jobs and investing more than $105 billion in capital in the state. In addition to leading the ACA and serving on its board of directors, Watson serves on Arizona Governor Katie Hobbs’ leadership team as her senior economic policy advisor. azcommerce.com

We Nurture Tech

Technology has bloomed in Arizona. With roots that stretch back decades, today’s emerging technology sectors are leading the nation.

Arizona’s high-tech transformation is the focus of this month’s cover story, “Is Who We Are Shaping the Tech Industry?” The strength of our technology ecosystem lies in our collaborative approach and welcoming community. Importantly, Arizona’s world class higher education institutions are catalysts for innovation, in partnership with economic development organizations like the Arizona Commerce Authority and private sector leaders.

In Business Magazine Editor RaeAnne Marsh reached out to me and leaders of other organizations advancing this purposeful effort to present a look at how we got to this point and where our momentum will take us.

A feature of Arizona’s collaborative environment is generosity. In his article, “I Want to Help … but Should I?” Gary Herpst discusses generosity’s role in the workplace and five ways leaders can practice generosity responsibly.

In the Economy feature, “Cash Management Strategies to Help Navigate Economic Uncertainty,” Brian Crisp offers best practices and creative solutions to bolster business confidence.

Other topics covered in this issue include responding to government RFPs, creating a practical wellness plan for the office, harnessing the unique talents of neurodivergent employees, and exploring the new trend of “work from hotel,” as In Business Magazine again fills its pages with a varied range of relevant information for businesspeople.

In this edition, you’ll also find the “50 Top Small Business Advocates & Leaders Guide,” In Business Magazine’s annual resource guide for top small business services, with an insightful introduction by Robert Blaney, district director of the U.S. Small Business Administration, Arizona District.

I’m very pleased to again have the opportunity to work with In Business Magazine and lead this July edition. I hope you will enjoy the read.

Sincerely,

Tech-Centric

Arizona is historically known for its tech community, startup innovators and some landmark technology companies that started the tech revolution. However, today’s landscape includes tech campuses, various sectors that are revolutionizing the world and manufacturing companies that have effectively made us a hub for global tech concerns. We are tech-central and are beginning to live up to the name, as this issue’s cover story so well describes. This issue also explores those opportunities as In Business Magazine continues our new “Semi Insights” pages and evolves collaborations

with the semiconductor community here to be the place to connect on all that is going on.

We want to thank Sandra Watson for her leadership and steadfast dedication to the growth of tech opportunities in Arizona. She has led this effort through great success and continues to stay at the forefront of what we need as a business community to become the next great innovation corridor. —Rick McCartney, Publisher

EN NEGOCIOS

Manténgase informado sobre temas empresariales en español a través de En Negocios, artículos para los lectores de habla hispana en el área metropolitana de Phoenix. Visite inbusinessphx.com/ ennegocios para más información.

Stay informed on business topics in Spanish through En Negocios, articles for Spanish-speaking readers in the Phoenix metropolitan area. Visit inbusinessphx.com/ ennegocios for more information.

9 INBUSINESSPHX.COM JULY 2023 CONNECT WITH US: Story Ideas/PR: editor@ inbusinessphx.com Business Events/ Connections: businessevents@ inbusinessphx.com Marketing/Exposure: advertise@ inbusinessphx.com Visit us online at www.inbusinessphx.com Let us know what you think of this issue of In Business Magazine. Email our publisher at feedback@inbusinessphx.com DON’T MISS OUT! Get a year of In Business Magazine Subscribe now at inbusinessphx.com
Photo courtesy of
SANDRA WATSON, ARIZONA COMMERCE AUTHORITY

Editor’s Note: This question generated input also from:

What makes the Greater Phoenix area a strong region for the growth of technology companies?

REBECCA CLYDE

Co-founder and CEO

DAS Technology

Sector: Technology

Please visit July’s Feedback entry on our website to learn how Greater Phoenix proved this pioneering company’s confidence in it.

Co-founder and CEO

Botco.ai, Inc.

Sector: Technology

I’ve been part of the technology sector in Arizona since my arrival here 20 years ago when I first took a job at Intel. Since then, I have had the privilege of participating in the tremendous growth of this sector, first as an employee of the largest chip maker in the world and then as a tech entrepreneur when starting Botco.ai.

The company’s genAI Chat Cloud enables conversations between businesses and their customers that are engaging, personalized and insightful.

MARK HANCHETT

Founder, Chairman and CEO

Nxu Sector: Technology

SABINA RAJASUNDARAM

Founder and CEO

Codefy

Sector: Technology

FEEDBACK

QUESTION: Let

I can’t think of a better community to support technology startup endeavors, that is willing to take big bets on the future and has consistently opened its arms to innovation and progress. It was here that Botco.ai found its first investors, customers and partners willing to take a chance on a nascent technology that is now gaining wide adoption.

Botco.ai, Inc. botco.ai

Co-founder and CEO of Botco.ai, Rebecca Clyde is an accomplished business leader with unique expertise in marketing automation and company building. Prior to Botco.ai, Clyde founded Ideas Collide, an Inc. 5000 digital agency now in its 15th year serving Fortune 500 companies. She was previously a digital strategist at Intel and holds an MBA from Arizona State University.

At Nxu, we are manufacturing innovative battery cells and battery packs, for use in advanced energy storage systems, megawatt charging stations, and future mobility products. Our vision is to enable a future where energy is abundant and easily accessible, making electrification viable across all market segments, which requires a team of innovative technology professionals who are not only skilled in their field but have a hunger to solve big problems and make a difference.

We are fortunate to have launched our tech startup in the Greater Phoenix area, a region that fosters talent nurtured by top-notch universities and a thriving tech ecosystem. Our startup began with the idea of an electric work vehicle, but we quickly realized a reboot to the entire battery and charging industry was needed to deliver reliable and consistent energy for everyone. The team we have built has played a pivotal role in scaling our startup and we look forward to further expanding our operations in this flourishing hub of innovation.

Nxu nxuenergy.com

Mark Hanchett has more than a decade of experience in product development, driving 16 successful electromechanical and software product launches that brought significant change. As the founder, chairman and CEO of Nxu since 2016, Hanchett’s passion for solving complex problems is evident and he excels in product strategy, design, manufacturing and business operations, with a relentless focus on customer experience.

The Greater Phoenix region is committed to creating a business-friendly climate and creating a diverse workforce that represents the local community.

I launched Codefy amid the pandemic to address the underrepresentation of the Native American and Alaska Native communities in the tech industry. We work in partnership with Tribal Nations and indigenous organizations to provide training in software development and help place our students in tech companies at the completion of the training.

I was able to grow my venture thanks to the amazing tech and startup community in the Greater Phoenix area. I received valuable support, mentoring and connections from organizations like Arizona Technology Council, Arizona Association for Economic Development, Arizona Commerce Authority and Seed Spot. I appreciated the accessibility and friendliness of the Phoenix tech scene.

Research has shown that diversity results in increased innovation and profitability, and several tech companies have found value in the trained talent we provide from indigenous communities. They provided opportunities for internships and entry-level jobs and have greatly benefited from the talent and skills of our students!

Codefy codefy.org

Sabina Rajasundaram is the founder and CEO of Codefy, a social impact venture. She is passionate about sharing her software development skills to train indigenous young adults for the tech industry. She hopes that through her work at Codefy, she can help move the needle toward undoing some of the harms caused by historical and ongoing injustices for indigenous communities to heal and rebuild.

10 INBUSINESSPHX.COM JULY 2023 Sign up for the monthly In Business Magazine eNewsletter at www.inbusinessphx.com. Look for survey questions and other research on our business community. For all past Feedbacks go online to inbusinessphx.com and see what Valley executives think on various business topics.
us know what you want to know from the Valley’s top business leaders.
editor@inbusinessphx.com
ALEXI VENNERI
SPEAKING OUT

The New WFH: Work from Hotel

Many of us have been working from home for months.

While the benefits of WFH are plentiful, it can be downright soul-sucking to be in the same place every single day.

Luckily, major hotel chains (from Marriott to Hilton) now offer work-from-hotel packages that give an appealing alternative for working remotely.

So … At Passport Photo Online, we’ve decided to poll 700+ U.S. working professionals and deep-dive into this new work-from-hotel trend to see if it’s here to stay.

For that, we asked respondents how often they book rooms with the intention of using them as their workspace.

That data shows that most Americans (65%) book hotel rooms for work one to four times a month. While it seems a lot at first, we need to remember this includes business travelers, professionals who blend work and play, digital nomads, and more. That’s why 47% of survey participants later indicated they usually pick international destinations when booking hotels for work purposes. (Forty-nine percent choose domestic.)

And workers usually go for multi-day stays (35%), with day-only packages coming in third at 20%. That’s why we don’t see an influx of nine-to-fivers at hotels.

Meeting clients/colleagues in a professional setting is the primary reason to reserve a hotel

for working at 23%. The desire to switch up their environment follows at 15%.

The survey found a little over 61% of working professionals rate their productivity levels as slightly higher or much higher when working from a hotel room. Another 60% grow more creative during their stays.

Lastly, we wanted to gauge how likely working professionals are to continue using hotel rooms for work in the upcoming years. After all, 66% of U.S. employees still operate remotely, at least part-time, according to Zippia.

We asked survey participants to rate their most recent experience using a hotel room for work. Positive: 53%; very positive: 36%; neutral and negatives drop precipitously to 5% or less.

We then asked if Americans want their employers to offer a work-from-hotel benefit (e.g., day-only packages) as part of their employment package. Interestingly, only 6% were against the idea and another 6% were indifferent. The rest said they’d welcome the new perk with open arms.

As our final question, we asked respondents directly if they intend to book hotel rooms for work purposes in 2023 and beyond. Yes: 72%; maybe: 26%; no: 2%.

With the promise of improved productivity, creativity and plush slippers, the workfrom-hotel trend doesn’t appear to go away soon. —Max Woolf, writer and travel lover at Passport Photo Online (passport-photo.online)

DAILIES TOP STORIES

‘In Business Dailies’ Most Views Last 30 Days

Here are the stories with the most views over the past 30 days (prior to press time) that were features in our In Business Dailies. The In Business Dailies hit email inboxes twice each weekday — at 9:30 a.m. and updated at 4:30 p.m. Sign up today at www.inbusinessphx.com/dailies-signup.

Technology & Innovation | Semi Insights | June 2023

Why Will the Semiconductor Industry Be a Game-Changer for Arizona?

For decades, Arizona has been known for its Five C’s — climate, cattle, cotton, copper and citrus — but it may be time to add a new “C” to the list: chips. The semiconductor industry is not entirely new to Arizona. Intel has been operating here for several decades, and Microchip and ON Semiconductor have also been successful over the years. But the recent announcement of Taiwan Semiconductor Manufacturing Company’s investment of $40 billion to set up a manufacturing facility in Arizona has brought the industry into the limelight like never before. And for good reason.

Economy & Trends | Economy | June 2023

Thinking of Selling Your Business?

Baby boomers own approximately 40% of privatelyowned small businesses and franchises in the U.S., according to MBAStack. Gen X-ers own the highest percentage of small businesses at 46%, and their relative share is increasing. With boomers already in or reaching retirement age, and Gen X only 12 to 15 years behind that, many business owners are considering selling their businesses.

HR & Management | Feature | June 2023

Companies Can’t Afford to Lose Focus on Talent Retention

Talent retention is a critical aspect of any successful business. Retaining talented employees, or failing to do so, can have a significant impact on a company’s bottom line. A business that can keep employees around long-term reduces the cost of hiring and training new employees. Talent retention also mitigates lost productivity caused by constantly having to train employees. What’s more, employees who feel valued and appreciated are more likely to be productive and engaged. These employees are more likely to also produce higherquality work and improve customer satisfaction.

Most Americans (65%) book hotel rooms with the intention of using them as their workspace one to four times a month. And roughly 89% of employees want their companies to offer a work-from-hotel benefit.

11 INBUSINESSPHX.COM JULY 2023
QUICK AND TO THE POINT

Local Standouts Recognized for Achievements and Philanthropy

ACHIEVEMENTS

VensureHR Earns Multiple Stevie Awards

Chandler-based VensureHR recently received a Silver Stevie Award for “Company of the Year – Business & Professional Services – Large” and a Bronze Stevie Award for “Fastest Growing Company of the Year – 2,500 or More Employees,” recognizing the company’s industry-leading platform and full-service human capital management solutions. vensure.com

Rick Federico Receives Prestigious Elliot Award

Rick Federico was recently awarded The Impact Award — an Elliot Award for leaders who have created a huge difference in the industry. From operator to CEO to several board positions, including CEO of P.F. Chang’s, Federico has showcased all it takes to truly make a name in the industry. In 2022, Federico teamed up with Tim Donmoyer and Ric Gordon to open their newest concept, Thompson 105 Woodfired Grill + Cocktails – an American neighborhood spot in Scottsdale. thompson105.com

Camelot Homes Earns Coveted Gold Nugget Honors

Scottsdale-based Camelot Homes was recently named Gold Nugget Award of Merit winner in five categories of the 2023 Gold Nugget Awards. The annual competition honors architectural design and planning excellence and draws entries from throughout the United States and internationally. Honors included recognition for home design, marketing, renovation and interior design. camelothomes.com

PHILANTHROPY

Barro’s Pizza Supports Arizona Cancer Foundation

Barro’s Pizza’s contribution of $40.000 to the recent Arizona Cancer Foundation for Children telethon brought the total amount raised to more than $75,000; it also donated proceeds from lunch specials at all Arizona Barro’s Pizza locations during the month of June to ACFC. The mission of the local nonprofit is to help Arizona families with the high costs and challenging logistics while caring for their children undergoing cancer treatment. barrospizza.com

Bashas’ Supermarkets Aids Local Food Banks

Bashas’ was again selected by FirstFruits to participate in Take a Bite Out of Hunger initiative, one of only three chosen to participate in the give-back collaboration this year. Bashas’ supermarkets donated 20,902 pounds of apples to St. Mary’s Food Bank and United Food Bank to help families in need throughout Central and Northern Arizona. bashas.com • firstfruits.com

Team Building with CSR in Mind

Corporate Social Responsibility (CSR) and team building are two critical aspects of a company’s success. Team building focuses on enhancing collaboration and communication, but integrating CSR into that activity can strengthen the team and generate a positive impact on society long after the team-building exercise is done.

Best Corporate Events has more than 20 CSR team-building events, including a Mini Golf Build and Food Donation program where teams design and construct a mini golf course using canned and boxed food items. After a competitive golf tournament, the teams deconstruct their creations and donate the food items to local food banks.

“Incorporating CSR into team-building events not only raises awareness for local nonprofits like ours, it makes a huge impact on employees and the community,” says United Food Bank’s Community Engagement Manager Melissa Nelson. “Doing good feels good. It’s a win-win for everyone.”

Looking for ways to build strong teams and impact change?

Invest in teams. Team-building activities enhance employee engagement, and when an organization incorporates CSR, the results become bigger than the event.

Show your heart. Companies shouldn’t be afraid to show heart. When they embrace CSR, they help their employees facilitate connections, integrate work with life and ensure a sense of equality with their coworkers. Unifying teams by creating a common sense of purpose builds a strong culture of intention and commitment.

Make it part of something bigger. Some employees spend all day in the office, full-time or several days per week. Others may work remotely and spend the majority of their days isolated at home. Pulling the team together for a CSR team-building event puts an exclamation point on the organization’s effort to build something bigger than themselves. —Phil Valentine, a facilitator for Best Corporate Events (bestcorporateevents.com), North America’s largest in-person team-building and virtual event company

Exclusivity: A Trending Choice for Gyms

Exclusivity in gyms and boutique studios is one of the most popular trends in the fitness industry this year. The intrigue of a curated community with flashy benefits, merch, private classes and the potential of spotting a celebrity at Pilates has been enough to make gym-goers crave this type of membership.

From an operations perspective with a members-only business model, members are less likely to freeze or cancel because they’re paying a premium. It’s also easier to manage costs, capacity and financial forecasting because exclusive brands tend to be less vulnerable to fluctuating demand. The concept works well in cities like Miami, LA and NYC where there are large populations happy to pay more: Members love the VIP experience, lavish incentives and privacy.

Luxury equipment and amenities are key for any gym or studio considering going exclusive. Multiple modality facilities offer amenities like massages, saunas, functional medicine and other recovery services. The prestige that comes with exclusivity also enables the facility

to recruit top-tier talent, helping attract those wanting to train with the best in the business.

There are ways to adopt elements of exclusivity and avoid alienating potential customers. Some studios are experimenting with limited-time-only pop-up classes and other incentives like exclusive events, priority booking and access to popular classes and instructors. This adds intrigue and value and fosters loyalty without having to fully commit to members-only.

But exclusivity has its disadvantages. Limiting the customer base could breed resentment; there are higher up-front costs to establish a business; and premium-paying members have higher expectations when it comes to instructors, facilities, equipment, customer service and ancillary services.

Exclusivity for a fitness brand may be a good choice for those who have a strong community and enough resources to stimulate demand and deliver a premium experience; it is not for everyone. —Shannon Tracey, VP of Strategic and Enterprise Sales at Xplor Technologies (www.xplortechnologies.com/us)

ChatGPT has been launched for a few months now and 50% of business owners recently said they have implemented the chatbot. In a study by JobSage on sensitive management scenarios, 60% found it to be acceptable while it failed for 40%. jobsage.com/blog/would-chatgpt-be-a-good-manager

12 INBUSINESSPHX.COM JULY 2023
LOOKING GOOD
QUICK AND TO THE POINT

Scammers Target Businesses through LinkedIn

Cybersecurity expert advises businesses on how to avoid LinkedIn scammers/swindlers

A majority of organizations (83%), from small to large, have a LinkedIn profile, and, according to the newest research by NordLayer — a network security solution for businesses — half of businesses in the U.S. (52%) experienced at least one LinkedIn scam this year. The most affected tend to be big companies (65%), requests to connect from an unknown person with a suspicious link in the message is the most popular scam they encounter (47%), and damaged reputation (48%) was the leading outcome of LinkedIn scams.

Surprisingly, almost half of U.S. companies (43%) are also aware of a scam on LinkedIn using their organization’s brand name.

“Like in every social media platform, attackers and scammers seek information and money or ruin reputations. We know that employees are considered to be the weakest link in the cybersecurity chain, and LinkedIn has millions of professional accounts, making it an even more appealing target for scammers. So, no one should let their guard down, no matter how professional a message might look,” says Carlos Salas, a cybersecurity expert at NordLayer.

WHAT SIZE COMPANIES ARE MOST AFFECTED BY LINKEDIN SCAMS?

According to the research, 65% of big U.S. companies have been contacted by a scam/fake account on LinkedIn at least once. Furthermore, 58% of medium-sized and 31% of small companies have experienced it at least once.

Salas says, “Cyberattacks are a major threat to businesses of all sizes. However, big companies are often the most targeted due to their data and value. They also have larger networks and databases, making them vulnerable to attack if their security measures are not up to par. Hackers will often focus their efforts on these targets to maximize their rewards.”

LEADING OUTCOMES OF LINKEDIN SCAMS

As the leading outcome of LinkedIn scams, big companies named damaged reputation (48%) as well as stolen/damaged data and high financial loss (40% each). Medium enterprises

were hurt the most by damaged reputation (47%) and stolen/ damaged client contacts (45%). Lastly, small companies that experienced any kind of scam indicated that financial loss (67%) as well as interruption to operations and stolen intellectual property (58% each) were the most common damage.

Says Salas, “One of the best ways to protect your business from LinkedIn scams is to educate your employees about the types of scams that exist and how to recognize them. Also, encourage your employees to use two-factor authentication (2FA) on their LinkedIn accounts as well as verify requests for information.

“Finally, regularly monitor the activity on your business’s LinkedIn account. Look for any suspicious activity, such as unauthorized logins or changes to account information. If you notice signs that your business has been targeted by a LinkedIn scam, report the activity to LinkedIn immediately and take steps to secure your accounts and data.”

Most Common Types of Linkedin Scams and Employees’ Response to Them

NordLayer is an adaptive network access security solution for modern businesses. It helps organizations of all sizes fulfill scaling and integration challenges. Moving toward an everevolving SSE ecosystem, NordLayer is quick and easy to implement with existing infrastructure, is hardware-free, and is designed for scaling. As a cloud-native solution with an easy-to-use interface, NordLayer offers protection to businesses of any size, complexity or work model, including remote or hybrid workplaces. nordlayer.com

13 INBUSINESSPHX.COM JULY 2023
Half of businesses in the U.S. (52%) experienced at least one LinkedIn scam this year.
Fake job offer 41% Pfishing attempt 46% Connection invite with a link 47% Fake tech support 38% Get-rich-quick offer 31% Offer to acquire false product/service 30% Take part in fake survey 29% Fake lottery win 29% Dating/romance scam 23% Contact the LinkedIn administration 69% Inform leadership of their own organization 66% Publish a post on LinkedIn about the scammers 45% METRICS & MEASUREMENTS

inbusinessphx.com

NYFTY Solar Empowers the Consumer

Our Valley of the Sun has no shortage of sun — and no shortage of solar companies. And that latter fact is, actually, what prompted Justin Thorstad and Nicholas Baken to co-found NYFTY Solar, a solar energy systems broker for residential and commercial customers.

“We (NYFTY Solar) educate the consumer, empowering them to make better-informed decisions. Paying cash is always the most cost-effective and we offer 100% financing. When a homeowner purchases a system with cash or financing, meets their energy consumption needs, reduces their monthly energy bill, and gets a 30% tax credit, we call that a win!” says Baken, explaining their impetus had been seeing “good people being taken advantage of.” He brings to the endeavor more than two decades’ experience in digital marketing, sales and technology services.

Thorstad’s experience as a REALTOR® and owner of a real estate brokerage had made him witness many times over, he says, to homeowners who want to sell their homes but have an over-improved and over-sold leased solar system which has monthly payments that increase every year. “Many sellers with high monthly payments due to leased systems that are larger than necessary end up having to pay off the system at closing or, at minimum, issuing the buyer a credit for at least 50% of the lease balance. This comes out of the seller’s proceeds

from the sale. The 30% tax credit goes straight to the leasing company, not the homeowner.”

The two men founded NYFTY Solar in December 2022. Shares Thorstad, “As with any startup company, it always takes far more time and effort than anticipated. The path to success is often longer and bumpier than expected. We meet these challenges by having a passion for our vision and a ‘no quit’ attitude driving our mission.” —RaeAnne

TreCeuticals – Skincare Game-Changer with CBD

“TreCeuticals is the first patent-pending professional brand of skincare to combine scientifically proven active ingredients (Retinol, hydroxy acids and antioxidants) with the calming benefits of full-spectrum CBD in an easy-to-use system,” says Erin Dodd, who co-founded the company with Sharon Skarr in 2019. Their goal has been to simplify skincare by creating products that are hardworking, effective and help bring the benefits of numerous products into one.

“Launching a company is hard; launching during a global pandemic is insanity!!” CEO Skarr says, relating, “We’ve faced challenges all along the way, from supply-chain shortages to workforce outages and weather disasters! Those were just the pandemic-related difficulties; we also were and continue to be challenged by advertising restrictions regarding CBD. While it’s definitely our game-changer and what makes TreCeuticals more effective than other brands, it’s still a relatively new ingredient in the marketplace.”

Describing their inspiration for the company, President Dodd recalls, “It was late 2019, we were sipping wine around a fire pit, happily enjoying our retirement years in Scottsdale, Ariz., when we began a conversation that would soon change our lives forever. We were talking about what many women talk about — skincare and the aesthetic movement, what we liked and didn’t like, and the self-esteem that goes along with having glowing skin.”

Noting that each had expertise to bring from their previous careers, Skarr says, “We’re also savvy enough to know we don’t have to be the smartest ones in the room! We continually use our networks and resources to learn from and help guide us along the way.” And she notes they put into practice valuable advice they’d been given to be persistent and learn from their mistakes. “We face each new day with a positive attitude and our core values firmly in place — honesty, integrity and transparency in everything we do,” she says, adding, “Finally, HAVE FUN! Life is just too short to sweat the small stuff!!”

TreCeuticals treceuticals.com

Venture capital (VC) funding in the US took a massive hit in the first quarter (Q1) of 2023 as growing investor cautiousness weighed heavy on the deal-making sentiments. Subsequently, VC deals value year-on-year (YoY) nosedived 50.2% from $72.6 billion in Q1 2022 to $36.1 billion in Q1 2023, reveals GlobalData, a leading data and analytics company. globaldata.com

14 INBUSINESSPHX.COM JULY 2023 DON’T MISS OUT! Get a year of In Business Magazine Subscribe now at
NYFTY Solar, LLC nyftysolar.com
ENTREPRENEURS & INNOVATORS

Strategic Innovation

Most consumer-related business decisions can arguably be simplified down to one main goal: competitive advantage. The four main types of competitive advantage are cost leadership, differentiation, defensive strategies and strategic alliances. Specifically for our multifamily clients, all four of these strategies are directly related to the strength of the client’s amenity offering and their ability to innovate. “Necessity is the mother of invention,” and in times of economic uncertainty the need to strategize new ways to connect with consumers is heightened.

Of course, innovation always carries a level of risk that must be weighed against potential loss. One type of risk that helps mitigate this is adopting practices from other markets that are already tried and tested. For example, several years ago, we discussed a typical time-share concept with one of our senior-living clients. This brought about the idea of amenitizing their network by offering a way for residents to rent suites in other properties for travel, similar to a vacation ownership program. Since then, our client Revel Communities has successfully created Revel Travel Club, one of the only programs of its kind that exists for multifamily senior-living properties. This represented a comparatively low risk opportunity because most residents were already familiar with the concept in the hospitality market. Revel’s residents can now easily travel between properties that are a part of the Revel brand while also enjoying the level of service and amenities they are accustomed to at home. It is probably just a matter of time before other multifamily projects realize they could benefit by introducing similar programs to connect their assets and further foster brand loyalty.

Another way to innovate with potentially lower financial risk is to utilize current amenities or spaces in new ways to create new

revenue streams or generate higher renewal numbers. Some examples we have seen of this (and some we haven’t yet seen in multifamily) are to introduce food and beverage services to residents, community gardens, retail spaces, gear garages for equipment rentals or open spaces for use to non-residents or community organizations. A study done last year by Venn, an international resident experience company, found supporting evidence that renters are more likely to renew their leases if they feel connected to their neighbors and their community. Creating programs that develop this connection while also adding potential new revenue streams is a win-win for properties. While pretty much all current community amenity programs include resident lounges, co-working spaces and common rooms, most renters recently surveyed don’t base their renting decisions on whether a community has those spaces, but rather on if those spaces allow for connections to local businesses, expanding their social network or creating opportunities for volunteer work.

Pre-COVID, the amenity arms race was all about bigger, better and newer with cuttingedge technology, full-service recreation spaces and high-design common spaces. The post-COVID world is less about the spaces and more about the connections those spaces can foster. More and more, consumers are seeking experience over product, and understanding consumer motivation helps property managers and developers make smarter strategic decisions to further advance their offering.

—Christina Johnson, creative director of Phoenix- and San Francisco-based Private Label International (privatelabelintl.com), a full-service interior design studio that develops hospitality environments and lifestyle brand experiences for clients worldwide

GET REAL Chandler Airpark Tech Center Coming Online

Premier design-build firm LGE Design Build, in partnership with Clarius Partners, recently completed construction of phase one of Chandler Airpark Technology Center, a 26.29acre industrial development located on the southwest corner of Gilbert and Ryan roads. Phase two is now underway, with completion expected in November. The first 13.79-acre lot is under Planned Area Development (PAD) zoning, and both phases include speculative suites. —Mike Hunter clariuspartners.com • lgedesignbuild.com

West Summit Logistics Park Breaks Ground in Surprise

Mohr Capital, as project developer, and Rosewood Property Company, as equity partner, recently kicked off construction on West Summit Logistics Park, strategically located in the established industrial submarket of Surprise, Arizona. The logistics park will consist of two Class-A industrial buildings totaling 704,472 square feet across 46 acres of land. Ware Malcomb serves as the project architect, and Nitti/DAC, a joint venture between Nitti Builders and Del Amo Construction, serves as the general contractor. —Mike Hunter rosewoodproperty.com • mohrcap.com

Buckeye Industrial Building Expands Tempur-Pedic’s Metro Phoenix Footprint

Lincoln Property Company’s Southwest division, LPC Desert West, and partner Goldman Sachs have signed leading mattress and pillow maker Tempur-Pedic to a full-building pre-lease at Buckeye85, located in the heart of Phoenix’s I-10 Corridor. The lease brings the $60 million, state-of-theart warehouse and distribution project to 100% occupied prior to completion of construction. —Mike Hunter lpc.com  • lpcdesertwest.com

15 INBUSINESSPHX.COM JULY 2023
PROPERTY, GROWTH AND LOCATION
Under the 321,892-square-foot (full building) lease, LPC Desert West development Buckeye85 will become home to a new Tempur-Pedic distribution center, continuing to expand the company’s long-standing, multi-building metro Phoenix logistics presence as a strategic hub for its manufacturing and distribution operations. lpcdesertwest.com Images courtesy of Ware Malcomb and Lincoln Property Center (left, top to bottom)

Jorge Gomez brought his experience with French cuisine at restaurants in Mexico City and in Spain to the Valley, where he joined a multitude of concepts such as Genuine Concepts, which focused on New American Cuisine — a mix of different cultures and food with a lot of focus on his beloved Mexico. He opened multiple concepts and ventured into restaurant operations to gain business experience. While operating Postino, he received an offer to be in Food Network show “Guy’s Grocery Games –Summer Cook-Off,” and won in two out of three appearances.

Humble Bistro’s Chef and Co-Owner Stays Humble

Jorge Gomez focuses on the guest experience

Jorge Gomez’s love for food started in Sonora, Mexico. His mother, grandmother and extended family found joy in the kitchen preparing food, whether it was preparing tamales or making chocolate from scratch. Love existed in the kitchen and, when he was seven years old, he knew this was his calling.

At 17, he started his culinary adventure by attending the Culinary Institute of Mexico in Puebla.

“I wanted to expand my flavor profiles and become a professional about cooking,” says Gomez. “But everything about it started with love in Mexico.”

Gomez had received a full scholarship for medical school but turned it down to follow his passion, a difficult decision to make at the time. In 1999 and 2000, Mexico hadn’t yet developed a restaurant scene. Gomez worried about turning his passion into a profession. “I told my mom I wasn’t sure I should continue, but she saw that I loved it. She said, ‘Why don’t you finish school and see?’”

Four years flew by, and Gomez landed an internship in Spain where he experienced the teamwork, the fast-paced line work, the tedious work of cutting vegetables. “It was more to me than just cooking — I experienced culture. I knew I had to pursue this.”

Gomez worked in executive chef roles and at L’Olivier, a renowned French restaurant in Mexico City. Soon after, he traveled to Spain to work as a pastry chef at Hostal de La Gavina. He returned to Mexico to open a French restaurant but moved soon after to Phoenix to be closer to his sister.

Eventually, with the help of a business partner and with many other concepts under his belt, he got involved with Humble Pie in 2018 and was able to open six locations! But then the pandemic happened and, in the space of one year, they had to close all six. “It was blow after blow,” recalls Gomez. “The hardest things I’d experienced in my culinary career. But it also taught me that I could start over.”

The day after they closed the last location on Tatum, they were driving through the nearby shopping district of High Street. “We had always loved this spot where La Boca used to be but there was always a restaurant there.” That fateful day, there was a “for rent” sign. They called that same day and Humble Bistro began.

“Everything changed with Humble concepts,” says Gomez. “When we started Humble Bistro, we had learned from things with the concept of Humble Pie that needed fine tuning and, most importantly, to create experiences for guests.”

The guests and Humble Bistro just clicked. The area of High Street combined with the ambience and European bistro décor, crafted cocktails and a global selection of wine hit the spot.

Humble Bistro serves elevated dishes that guests can recognize, and Gomez’s goal is to take them back to the kitchen

Humble Bistro’s pasta and pizza are cooked inhouse. The sourdough for the pizza crust is made with a process that takes up to three days to perfect!

he grew up in where his culinary passion began. In fact, one item on the menu is lasagna, his particular specialty. “My mother makes an amazing pork in a sauce using Coca Cola and my sister makes the Mexican wedding cookies. I was assigned with lasagna since 13.”

However, Humble Bistro makes only 12 lasagnas a night. One night a woman came in alone and devoured her pasta, but it turned out that wasn’t what she really wanted. She came to the restaurant every day for three days in a row, only to find each time that it was out of lasagna. Her next visit was for brunch; she arrived at 11 a.m. sharp and a surprised Gomez witnessed his server storming into the kitchen, crying hysterically.

“I said, ‘What’s going on? We just opened.’ My server said, ‘This lady is screaming at me because we don’t serve lasagna on the brunch menu.’ So, I walked up to her and calmly said, ‘Hi, how are you?’”

The furious customer explained she’d been coming to the restaurant but, every time, it was out of the only dish she wanted — lasagna.

“I told her, ‘Here’s what I’ll do. I’ll personally cook this for you, but you have to be gracious. It’s going to take 45 minutes and it’ll be incredible — but be kind to my server.’”

She ended up tipping her server $50 for a $21 bill. The experience of food, he finds, turns out to be important.

“Guests think they come to Humble Bistro to be served food, but that’s not it at all,” says Gomez. “We are here to give them an experience that they can remember.”

16 INBUSINESSPHX.COM JULY 2023
MINDING THEIR BUSINESS
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Semi Insights ARIZONA’S SEMICONDUCTOR EPICENTER

Arizona Has Strategic Importance for DSV Inventory Management Solutions

Serving an industry with increasingly complex supply chains

Effective inventory management is crucial for companies to maintain a competitive edge in today’s fast-paced business environment. One company at the forefront of innovations in this regard is the Inventory Management Solutions (IMS) division of DSV — the world’s third-largest global transport and logistics company.

Matt Ritchie is the Inventory Management Solutions division president at DSV Global Transport and Logistics. Ritchie’s association with IMS dates back to its inception in 2007, when he joined the company as one of its original employees during the launch of its operations in the United States.

In his capacity as president, Ritchie has successfully implemented strategic initiatives that have propelled IMS to achieve unprecedented financial performance.

Prior to assuming his current role, Ritchie held the position of vice president of Global Operations, exhibiting his versatility and proficiency across multiple responsibilities and managerial capacities within the organization. dsv.com

The name DSV may be unfamiliar here, but that will soon change. The Denmark-based firm, founded in 1976, has been steadily expanding its operations in the United States, driven by a combination of factors. First, the increasing complexity of supply chains and the need for efficient inventory management solutions have created a growing market demand. Second, e-commerce and omnichannel retailing have accelerated the need for real-time inventory visibility and agile order fulfillment capabilities. Finally, the COVID-19 pandemic has highlighted the importance of resilient supply chains and the need for robust inventory management systems to adapt to changing market dynamics.

A STRATEGICALLY IMPORTANT LOCALE

Arizona has emerged as a strategic location for DSV IMS, as the state plays a crucial role in meeting the growing demand for efficient semiconductor-industry inventory management. To this end, DSV recently made significant strides in enhancing its logistics capabilities, establishing two new air charter routes at Arizona’s Phoenix-Mesa Gateway Airport.

As an integrated part of the charter hub, the new routes will connect Arizona with Europe and Asia, enabling the charter service to provide predictability, capacity and reliability during busy periods and congestion at other major hubs. To support this, the Phoenix-Mesa Gateway Airport will be equipped with DSV handling equipment at a dedicated hangar, where DSV-transported cargo will receive fast and efficient ground handling.

The location provides convenient access to the Silicon Desert, as well as to other vertical industries experiencing sharp growth in Arizona — all of which have contributed to its heightened status and strategic value. Through these new operations, DSV IMS can provide efficient inventory transportation to and from this technology-rich area.

CUTTING COSTS AND REDUCING LEAD TIMES

If you have news to share about the semiconductor industry in Arizona, email us at semiinsights@ inbusinessphx.com

Unlike traditional vendor-managed inventory services, DSV IMS offers a strategic, predictive approach to inventory management. Leveraging its proven, cutting-edge technology and best practices throughout its network, including the new hub in Arizona, DSV IMS enhances inventory visibility, reduces costs and improves customer satisfaction. Cutting down on lead and recovery times enables DSV IMS to eliminate bottlenecks that occur at other major passenger gateways,

usually due to outdated terminals, limited truck access and slow appointment systems.

DSV IMS utilizes sophisticated forecasting algorithms that analyze historical data, market trends and customer demand. By accurately predicting future demand, businesses can optimize their inventory levels, ensuring the availability of the right products in the right quantities at the right time. Through RFID and barcode-scan tracking systems, companies can monitor inventory movement at every stage of the supply chain. This visibility empowers informed decisionmaking, optimized stock levels and prevention of stockouts or overstock situations.

Consequently, DSV IMS enables customers to realize several key benefits. These are uninterrupted revenue operations, improved working capital efficiencies and enhanced supplychain focus and agility.

FAILING TO PLAN IS PLANNING TO FAIL

Disruptions are an inevitability. Planning ahead for future disruptions is a necessity. The COVID-19 pandemic brought this lesson into sharp focus, as it highlighted the importance of resilient supply chains and the need for robust inventory management strategies and tactics to adapt to changing market dynamics. The importance of a disciplined approach to maintaining safety stock can’t be overemphasized.

Whether the next wave of disruptions comes in the form of another pandemic or something less drastic but still problematic — a strike, port blockage, facility fire or any of a plethora of unforeseen hurdles — having plans in place to work around them is essential. Numerous industries, including semiconductors and microelectronics, are still recovering from the supply-chain issues that plagued the global economy over the past few years.

As a trusted partner, DSV IMS can manage all aspects of the supply chain, offering advanced analytics and reporting capabilities that allow businesses to gain valuable insights into their inventory performance, supplier performance and overall supply-chain efficiency. These insights empower companies to identify bottlenecks, optimize processes and make data-driven decisions to improve their bottom line. DSV IMS ensures flawless execution, freeing companies from the operational disruptions and expense of dealing with these challenges, reducing risk, driving down costs and freeing up working capital.

The lessons learned from the COVID-19 pandemic have shed light on the significance of resilient supply chains and the adoption of robust inventory management strategies. Adapting to dynamic market conditions is crucial for businesses to thrive. Hence, the disciplined approach to maintaining safety stock cannot be overstated.

DSV recently made significant strides in enhancing its logistics capabilities, establishing two new air charter routes at Arizona’s Phoenix-Mesa Gateway Airport.

18 INBUSINESSPHX.COM JULY 2023
Aerospace, Aviation, Defense + Manufacturing Conference You’re invited to the 11th annual Thursday, July 13 | 1:00 - 6:00pm UA Health Sciences Innovation Building 1670 E Drachman St, Tucson, AZ 85721 Register: www.aztechcouncil.org/event/2023-aadm

Samantha Hay

Samantha Hay recently became DSV IMS’s (Inventory Management Solutions) sales & marketing analyst. With DSV’s unrivaled position as a supply chain and inventory management leader for large manufacturing companies worldwide, Hay is thrilled to contribute her experience in semiconductors and microelectronics to facilitate DSV’s expansion and optimize supply chain demands.

Before joining DSV IMS, Hay worked at the Arizona BioIndustry Association and obtained dual degrees from Arizona State University, a B.A. in psychology and a B.A. in communication.

SEMICONDUCTOR FAB GROWTH

Highlight Tech Corp. Enters U.S. Market

Highlight Tech Corp., a Taiwan-based company and leading manufacturer of specialty process components, systems and services for highly complex semiconductor manufacturing operations, expanded into the United States by opening a new North American headquarters, HTC-America, based in Phoenix. According to C.S. Kou, Ph.D., CEO of HTC, “Establishing HTC-America is part of our long-term strategic growth plan to provide customized semiconductor fab and subfab equipment and services solutions to existing and new fabs in the United States.”

HTC-America is poised to bring its decades of vacuum technology experience to the U.S., including premium, ultra-high-purity vacuum systems, components and specialty systems, including RF generators; ozone generators; and exhaust scrubbers; augmented by providing premium service and overhaul for critical systems and sub-systems.

Kevin Zarkar, Ph.D., SVP of global business development at HTC-America, states, “Having closer proximity to our U.S.-based customers will help to enhance on-site service and support, industry collaboration” and prepare them for the next push in the market slated for 2024 as they are “preparing to offer regional support in the U.S. to support that growth.” —Stephanie Quinn htcvacuum.com/en-global

CollabraTech Unveils Innovative Liquid Chemical Delivery System: Unlocking New Possibilities

The semiconductor industry is known for its intricate logistics and the challenges faced by companies in meeting the demands of a rapidly evolving technological landscape. In light of these challenges, CollabraTech Solutions, a local Arizona full-service capital equipment company, has developed a groundbreaking liquid chemical delivery system. This solution aims to transform the chemical delivery segment of the industry by addressing key pain points and offering unprecedented efficiency, reliability and flexibility.

With lead times traditionally quoted at 50 weeks for similar products, CollabraTech’s Liquid Chemical Delivery System disrupts the norm with an estimated lead time of just 20 weeks. This reduction in lead time is unprecedented and, in fact, sets a new industry standard. How do we achieve this? Our robust design configurator and supply chain strategies enable our customers to receive necessary systems quickly and efficiently, surpassing the limitations of traditional methods.

CollabraTech recognizes the value of flexibility in rapid component sourcing and production optimization. By establishing strong partnerships with a diverse range of reliable suppliers, the company enables customers to eliminate logistical obstacles. This flexibility empowers companies to optimize their production lines, minimize downtime and accelerate time-to-market.

There are other advantages of CollabraTech’s Liquid Chemical Delivery System. It offers optimized output capabilities, resulting in an impressive 33% boost in production output. This increase in efficiency translates to higher yields and lower costs per unit, providing significant cost savings for semiconductor manufacturers. And maximizing output empowers our customers to meet the industry’s growing demands while maintaining a competitive edge.

What sets CollabraTech apart from our competitors is our unwavering focus on delivering high-quality components quickly and cost-effectively, without compromising safety considerations. Major design benefits that drive the performance improvements of the new Liquid Delivery System include:

• Adding the Siemens S7 family of PLC-based control systems allows for lead-time reduction while offering comparable performance, compatibility and ease of integration with existing control systems.

• Six outlets that allow customers to supply more chambers per delivery system, reducing the initial capital outlay and ongoing maintenance costs.

• Flexible configurations that deliver chemistries for production and development applications for a variety of deposition and etch processes.

• Consistent delivery pressures across canisters that eliminate pressure fluctuations inherent in day tank systems, yielding improved vaporizer performance.

• Auto cross-over and canister refill from the optional Bulk system, enabling the continuous and uninterrupted flow of liquid precursor to the process tools.

• Increasing canister capacity of up to 38 liters, providing extended operational autonomy at the lowest cost per outlet in the industry.

CollabraTech’s Liquid Chemical Delivery System allows companies to accelerate their product design cycles, offering increased reliability and agility in this highly competitive market. CollabraTech understands the critical role collaboration and innovation play in overcoming industry obstacles. Strategic combination of reliable suppliers, reduced lead times and increased output capabilities means the impact of the Liquid Chemical Delivery System on the semiconductor landscape will be transformative, revolutionizing efficiency and reliability in the industry. CollabraTech Solutions remains committed to pushing the boundaries of technology and meeting the market’s evolving needs.

Lemons, president of CollabraTech Solutions (collabratech.com)

With lead times traditionally quoted at 50 weeks for similar products, CollabraTech’s Liquid Chemical Delivery System disrupts the norm with an estimated lead time of just 20 weeks.

20 INBUSINESSPHX.COM JULY 2023
ON THE MOVE
ARIZONA’S SEMICONDUCTOR EPICENTER Semi Insights

Mental Health Services for Childhood Cancer Families

Chandler-based Children’s Cancer Network recently presented a check for $103,000 to Phoenix Children’s Foundation, the philanthropic arm of Phoenix Children’s, as the two Valley nonprofits collaborate to help families cope with the unimaginable diagnosis of childhood cancer. The funds will pay the salaries of two part-time mental health clinicians at Phoenix Children’s Center for Cancer and Blood Disorders for a year. Because the positions are philanthropically funded by CCN, there is no co-pay for the families, thereby eliminating a significant barrier that has derailed access to counseling for many.

This continues a vital collaboration that began seven years ago.

“In late 2015, Children’s Cancer Network was hearing from childhood cancer families that mental health resources for childhood cancer families were difficult to come by,” relates Patti Luttrell, co-founder and executive director of CCN, noting it was a national issue where counseling took almost three months to get an initial appointment for counseling for childhood cancer patients regardless of where in the country they were located.

“As we researched the issue, CCN wanted to be part of the solution,” she says. So CCN sat down at the table at Phoenix Children’s, where 75% of Arizona’s childhood cancer patients are treated. At the time, she notes, there were no childhood cancer mental health specialists at Phoenix Children’s dedicated to the Center for Cancer and Blood Disorders. The meeting resulted, in early 2016, in an agreement between the two organizations whereby CCN would fund the first part-time family mental health position for the Center for Cancer and Blood Disorders at the hospital.

According to Luttrell, a growing need was quickly noted and, within the next two years, the second part-time mental health clinician was hired and paid for by CCN.

In addition, Phoenix Children’s provides for several mental health therapists embedded in various clinics based on the model in the Center for Cancer and Blood Disorders. —Mike Hunter childrenscancernetwork.org phoenixchildrensfoundation.org

Harnessing the Unique Talents of Neurodivergent Employees

As every manager knows, no two employees are the same — and no two employees can be managed exactly the same way, either. Every person brings unique experiences, strengths and weaknesses to their role, and each one may need a slightly different managerial approach to achieve their potential.

This includes neurodivergent people, like those who have autism or ADHD. These employees bring unique and often extraordinary skills to their roles and represent a large and growing portion of the workforce. Indeed, the consultancy firm Deloitte reports one in five U.S. adults is neurodivergent. It’s important for managers to learn how to harness the skills of every employee — especially as businesses nationwide struggle to retain talent.

Fortunately, people across the board — from those who are neurodivergent to their neurotypical co-workers — benefit from simple accommodations that provide clarity on roles and assignments, optimize the work environment and foster creativity.

PROVIDE CLEAR EXPECTATIONS

Providing clear guidance and expectations is the best way to support a neurodivergent employee. This means sharing KPIs and timelines for projects, telling employees upfront what their performance review will entail and talking through expected etiquette, from guidelines on meeting attire to specifics on when — and when not — to send emails or make calls.

Likewise, managers should not “drop hints” and expect good results. Direct communication is always best.

It’s also important to note neurodivergent staff may struggle to disconnect from work. A manager can make a world of difference by encouraging employees to log off at day’s end and come back fresh the next day. This isn’t always possible — emergencies and deadlines derail the best work-life policies — but all employees benefit when they have the freedom to disconnect at the end of the day.

OFFER FLEXIBILITY – WITH A PLAN

Flexibility is hailed as a priority for many of today’s employees. This is true for people who are neurodivergent, too, but it’s best to provide flexibility within clear parameters. For example, a workplace may offer employees the ability to work from home. It’s important to be clear about what is expected on those days, including work hours and tasks.

Likewise, some employees are “morning people” while others are night owls. Flexibility around work hours — within reason — may benefit all staff. Still,

with neurodivergent employees, it’s best to work with them to determine specific hours. For employees with executive functioning challenges, deciding every day when and where to work is a burden, not a boon.

GIVE THEM CONTROL OF THEIR ENVIRONMENT

Many employees are easily distracted at work, from chit-chatty colleagues and buzzing lights to ringing phones and texts. Granting employees some control over their environment to minimize disruptions enables them to focus. This will take a different form for every person, but common accommodations include soft lighting, white noise machines and acoustic blockers.

Another recommendation is to give employees permission — within reason — to turn off notifications while focused on difficult or timesensitive assignments. Constantly switching back and forth between tasks impairs productivity and creates frustration — for all employees.

UNLEASH THEIR EXCEPTIONALITIES

Neurodivergent people are known for bringing unique capabilities to the workplace. In the right environment where they’re empowered to leverage these capabilities, they’re passionate, productive and reliable.

They’re also exceptionally creative. They are innovators and process improvers. While many people are content with the status quo, neurodivergent employees won’t be satisfied with an inefficient process simply because “this is how we’ve always done it.” Instead, they’ll figure out a new and better way.

Managers can unleash these skills by giving employees permission — and clear boundaries — to make improvements, increase efficiencies and elevate your business. —Morgan Hall, Ph.D., a neuropsychologist and the clinical director for Axis for Autism (axisforautism.com), who previously spent many years working in vocational rehabilitation to help neurodivergent adults find meaningful employment

Childhood cancer is not one disease — there are more than 12 major types of pediatric cancers and more than 100 subtypes. In 2022, 385 children were diagnosed with cancer at Phoenix Children’s (a hospital that has been named one of U.S. News & World Report’s Best Children’s Hospitals every year since 2011).

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Photos courtesy of Children’s Cancer Network (left)
WELL WELL WELL YOUR BENEFIT IN BUSINESS

IS WHAT GIVES US PURPOSE HONOR

Honor is what motivates our team of dedicated healthcare professionals. Through passion and purpose, we come together to ensure every patient is provided with the best possible care. honorhealth.com

Innovative Technology Can Alleviate Physician Burnout

Physician burnout has emerged as a critical issue that demands urgent attention within the healthcare industry. This alarming phenomenon not only impacts the well-being of physicians but also poses significant risks to patient care and the overall sustainability of healthcare organizations. To combat this growing problem, innovative solutions like DoorSpace are revolutionizing employee data management, streamlining workflows and reducing administrative burdens on physicians.

The Importance of Solving Physician Burnout

Burnout negatively affects the mental, emotional and physical well-being of healthcare providers, leading to reduced job satisfaction, diminished productivity and increased rates of medical errors. Moreover, burnout contributes to high turnover rates and a shortage of qualified physicians, exacerbating the strain on an already overburdened healthcare system.

Identifying and Implementing the Solution

Offering a comprehensive employee data management system that consolidates crucial information about clinical talent into a centralized database is a key part in addressing physician burnout. DoorSpace uses cutting-edge technology utilizing APIs and cloud technologies to facilitate seamless data sharing across departments, significantly reducing the administrative tasks and paperwork that contribute to physician burnout. Physicians can focus more on patient care and professional development, rekindling their passion for medicine while reducing burnout.

DoorSpace also empowers healthcare employers with a single source of truth for each employee, eliminating data silos and ensuring accurate, up-todate workforce information. This real-time access to aggregated workforce data allows executives to make informed decisions in real time, optimize resource allocation and implement strategies to mitigate burnout risks.

Physician burnout poses a significant threat to the healthcare industry, jeopardizing both healthcare providers and patient outcomes. Embracing innovative technology like DoorSpace is a vital step toward a healthier, sustainable healthcare industry that values the well-being of its physicians and ensures exceptional patient care. —Sarah M. Worthy, CEO of DoorSpace (doorspaceinc.com), a company that is transforming the way healthcare organizations retain and develop talent while solving critical turnover issues

JULY

How HR Leaders Can Incorporate AI

Artificial Intelligence use has become extremely popular. With the advent of ChatGPT, many HR leaders are exploring how to apply this tool to the industry. AI has many business leaders leveraging this technology to create first drafts of communications, more extensive documents and other administrative tasks. However, there are a few crucial factors to keep in mind when using this intelligence.

LEVERAGE AI AS A TOOL

Just like any other breakthrough technology, AI bots should be perceived as a way to ease the job of HR leaders. In the past, technology has completely changed the workplace, including word processing software, personal computers, cloudbased systems and smartphones. Nonetheless, implementing these new technologies required a great deal of planning and, in many cases, encountered hesitation from workers accustomed to standard working methods.

While there is no way to predict the future of AI bots’ influence on HR, leaders must leverage AI as a tool to complement their work processes. Instead of seeing AI as a human replacement, HR leaders should use the tool to enhance their work and make it more efficient. Rather than focusing on repetitive and time-consuming tasks, HR leaders can use AI bots to help them devote more of their time to one-on-one conversations with leadership and staff, along with strategic planning for company growth.

CRAFT AN EFFECTIVE POLICY

HR leaders need to remember that most of the office, in some way, could eventually use AI bots in their daily tasks. In certain situations, workers could use AI bots to lighten their workload without alerting management. Therefore, it is important teams discuss their plans for AI use to avoid mishaps and share ways on how to enhance productivity.  Depending on the type of job duties an employee has, AI policies may vary within the

same team. For example, HR departments might allow their teams to use AI for internal communications like emails, instant messages and presentations. However, HR leaders may falter to permit workers to use AI-generated communication for external emails or public social media posts. So, organizations must adequately specify the guidelines in their policies when pertaining to AI use.

HUMANIZE THE MESSAGE

Leaders should identify when are the correct and incorrect times to use AI bots. Personal or highly sensitive subjects should be handled by a member of the HR department; this is not a time to use AI-generated communication. Even though an employee may not be able to differentiate between AI-generated and personally written communications, they may feel different once they learn the true author. Using AI bots to write such messages could result in a public relations crisis and negatively impact morale.

As for sensitive topics, some employees may feel disappointed in the company if they discover the HR team used an AI-generated messaging instead of thoughtfully crafting the content. It could be risky to generate a first draft of sensitive communication, even if substantial edits are made for a final version.

This standard also applies to celebratory moments such as promotions or new benefit offerings. When communicating these types of messages, it is best to write them without relying on an AI bot. Considering that workers are still becoming comfortable with AI, it would be a better option to write personal communications from scratch.

With pre-planning and strategy development, HR professionals can incorporate this new technology with ease. —Don Alix, a district manager with Insperity (www.insperity.com), a leading provider of human resources offering the most comprehensive suite of scalable HR solutions available in the marketplace

In a ChatGPT study by JobSage on sensitive management scenarios, ChatGPT was reported to better at addressing diversity and worse at addressing compensation and underperforming employees. jobsage.com/blog/would-chatgpt-be-a-good-manager

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TECH NOTES INNOVATIONS FOR BUSINESS

MEET YOUR NEWEST EMPLOYEE A SMART THERMOSTAT.

Finding opportunities to lower expenses is part of running a business. So is keeping your business comfortable for your customers and employees. With the SRP Bring Your own Thermostat Program™ (BYOT), you can do both with ease. When you enroll in BYOT, you can receive energy-saving smart thermostats for free and get paid for each one you install. You can even use the smart features of your thermostat to monitor energy usage and monthly savings. BYOT doesn’t just help your business, it also helps keep Arizona’s grid reliable by automatically adjusting thermostats during a few conservation events a year.

Find out more about the benefits of SRP’s BYOT program at srp.net/bizbyot.

571751 02/23

Is Who We Are

Shaping the Tech Industry?

And how are we making it work?

“Arizona’s tech community is a connected community,”

says Sandra Watson, president and CEO of the Arizona Commerce Authority. “The camaraderie between entrepreneurs, whether you’ve been here for decades or just arrived this year, is as generous and welcoming as any in the world — a valuable asset for fostering innovation and collaboration.”

Such positivity from the state agency charged with building business is echoed by businesspeople actually in the industry, as we heard from four members of the Arizona Technology Council for this month’s Feedback feature (see page 10).

An example Watson cites is the ACA’s new partnership with Plug and Play. Plug and Play’s model, which includes more than 50 offices around the world, is anchored around connecting top industry leaders with emerging entrepreneurs and innovators. “This global network will serve Arizona by attracting worldwide technology leaders to our state while providing our best and brightest a global platform to share their ideas,” Watson says.

Chris Camacho, president and CEO of Greater Phoenix Economic Council, further elaborates: “Greater Phoenix fosters an environment that encourages collaboration, knowledge sharing and partnership among tech companies within innovation hubs and co-working spaces like ASU’s SkySong Innovation Center.” Noting that this spirit of cooperation can be seen in various initiatives and organizations that bring together tech entrepreneurs, startups, investors and established companies, he points out that there are nearly 15,000 technology companies in Arizona, providing more than 160,000 high-tech jobs, with leading national software and IT companies like Amazon, PayPal, Lyft and Opendoor all operating out of Greater Phoenix.

Furthermore, he adds, local universities and research institutions such as Arizona State University and the University of Arizona have technology transfer offices that facilitate the commercialization of

research and innovation. “These offices help bridge the gap between academia and industry, encouraging collaboration and knowledge sharing,” Camacho says. “Tech-focused networking events, innovation hubs, and mentorship programs organized by groups like the Arizona Technology Council play a crucial role in connecting individuals and businesses, fostering a supportive ecosystem that encourages growth, innovation and the exchange of ideas.”

Steve Zylstra, president and CEO of the Arizona Technology Council, paints an even bigger picture, observing that, in a way, the Arizona technology community has become the center of our business community because every industry is greatly influenced and impacted by success in technology. In fact, he notes that the Arizona technology industry has held an average technology jobs multiplier of nearly 4.0 every year for the past few years. This means that for every 100 jobs added to the technology industry, nearly 400 jobs are created in other industries.

“I am proud to be part of this community because of our history of collaboration across sectors and industries. Our combined efforts make the local business community stronger, and those of us in the technology community are eager to share knowledge and help our fellow business leaders so we succeed together,” Zylstra says.

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“This global network will serve Arizona by attracting worldwide technology leaders to our state while providing our best and brightest a global platform to share their ideas”
—Sandra Watson
“Our combined efforts make the local business community stronger, and those of us in the technology community are eager to share knowledge and help our fellow business leaders so we succeed together”
—Steve Zylstra
Governor Katie Hobbs (center) at the grand opening for Edwards Vacuum state-of-the-art manufacturing facility in Chandler, Ariz., on April 20, 2023; courtesy of Arizona Commerce Authority photo courtesy of Arizona Technology Council

STRENGTH OF SYNERGY

“Greater Phoenix boasts a diverse and vibrant high-tech ecosystem that encompasses various specialties,” Camacho says, pointing to companies operating in fields such as software development, cybersecurity, data analytics, artificial intelligence, semiconductor manufacturing, aerospace and renewable energy, among others. “This convergence of specialties creates a unique synergy where businesses can collaborate, share expertise and leverage each other’s strengths,” he says.

He believes the presence of a strong technology community and a broad range of tech companies positively impacts further growth as he has found it encourages innovation, attracts investment and stimulates entrepreneurship. “The collective knowledge and expertise in different tech specialties foster an environment conducive to cross-pollination of ideas and the development of groundbreaking solutions,” Camacho explains.

Noting that the technology community continues to expand, Zylstra points out that Arizona is considered a national leader with its strong and

WORKFORCE DEPTH

Observing that a skilled labor pool is important to supporting our technology industries, Camacho notes that workforce development programs, partnerships between educational institutions and tech companies, and initiatives focused on upskilling and reskilling are key components of the region’s strategy.

We also benefit from legacy industries, as Zylstra points out that aerospace and defense and semiconductor manufacturing have driven talent to our state for many years. Additionally, he says, the Arizona Technology Council, as well as partners across the technology and economic development sectors, have also worked hard to create workforce development programs in an effort to produce new pathways to a career in technology. “These include programs like AZNext, AZ Cybersecurity Workforce & IT Collaboratives, Pathways to Prosperity, IT/Cyber Career Network and more that introduce technology career learning to underserved communities, upskilling and reskilling programs, and purpose-built job search sites for industries like software and cybersecurity,” he shares.

Watson gives a lot of credit to our state’s education system, pointing out it is building a large talent pipeline by preparing thousands of students for skilled roles in manufacturing, technology and more at Arizona companies. Says Watson, “Arizona’s skilled workforce is unmatched in large part because of our top-tier universities and community colleges.”

And the ACA is hands-on in this effort, working closely with industry and education partners to develop unique workforce training programs. One example is Drive48, a state-of-the-art training center in Coolidge. A partnership between the Arizona Commerce Authority, Central Arizona College, local governments and Lucid, Drive48 features cutting-edge robots and hands-on learning rooms. More than 2,000 Lucid employees have completed programming since Drive48 opened in 2021.

“The Drive48 model has achieved so much success, we plan to expand it,” Watson says. She reports the state has allocated $30 million to build six additional advanced manufacturing training centers around the state, which will feature industry partnerships in fields such as semiconductors, batteries, electric vehicles and more.

established legacy industries, including semiconductor manufacturing, aerospace and defense, energy, software, and optics and photonics.

“We’ve also seen many emerging industries grow within Arizona due to our business- and technology-friendly legislation,” he says. In particular are two laws that are very future focused in electric/autonomous vehicles and clean energy, plus our legacy and emerging industries are leading to the growth of ancillary industries such as AI and machine learning as well as driving to the region a wide variety of suppliers that support each of these industries.

Citing another important source of our strength, Zylstra emphasizes, “The impact of our universities also cannot be understated.” He notes that both Arizona State University and The University of Arizona are entering into major industry partnerships that are expanding the presence of the space, health and bioscience, and advanced manufacturing industries, to name a few.

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Intel FAB 52 currently being built at the Ocotillo campus in Chandler, Ariz.; courtesy of Intel

THE NEW ECONOMY INITIATIVE

Strengthening our workforce was one of the critical concerns that drove the creation of the New Economy Initiative. “The New Economy Initiative is a collaborative effort focused on strengthening our workforce and furthering research and development facilities while ensuring Arizona remains competitive in high-tech industries like semiconductors,” Watson explains, adding, “We commend our three public universities — Arizona State University, The University of Arizona and Northern Arizona University — for their leadership in this area.”

In fact, it was the Arizona Board of Regents who created the NEI. In a special meeting in September 2019, the Arizona Board of Regents outlined a proposal for a $165 million state budget request, called “New Economic Initiative: Enhancing Arizona’s Competitiveness,” with the goal of preparing students for the state’s evolving economy.

Speaking to its success, Zylstra says, “Arizona universities are leading the way on the New Economy Initiative.” He notes, for instance, that Arizona State University has been very aggressive with its allocation of these investments, working both independently and with industry partners on expanding programs directly related to workforce development in advanced manufacturing, microelectronics and more. The university is also funding research across a variety of disciplines, one of which focuses on 3D printing and simulation to reduce waste in manufacturing — a project it is working on with another AzTC member, Phoenix Analysis and Design Technologies. Northern Arizona University is bolstering its health and forestry programs and research, while The University of Arizona is expanding programs and research focused on space, health and bioscience.

In fact, UArizona is one of four higher education institutions in the nation positioned to fill the research and diverse workforce needs for the defense industry specifically related to hypersonics, according to the university’s website. Federal funding for hypersonics-related research is expected to grow by more than $200 million in the next year. The Department of Defense, Raytheon and other defense companies have expressed the need for more students graduating with degrees related to STEM and hypersonics systems. And Camacho notes the initiative has garnered the support and involvement of more than 100 industry partners who are actively collaborating with ASU. “Together, they are co-designing this

groundbreaking endeavor, transforming industry ideas into real-world, high-impact outcomes, and paving the way for sustained economic growth and resilience,” Camacho says.

Camacho credits ASU’s leadership in research and talent development as having played a pivotal role in attracting substantial investments from major players such as Intel and Taiwan Semiconductor Manufacturing Corporation, and notes that these investments have resulted in the establishment of state-of-the-art facilities right here in Arizona. In addition, ASU has established five Science and Technology Centers as part of the New Economy Initiative. “These centers serve as epicenters of innovation, fostering breakthroughs in cutting-edge research and facilitating collaboration with industry leaders,” he says. “They are instrumental in attracting new enterprises, building a highly skilled workforce through training and skill-building, and nurturing entrepreneurship through technology transfer and support for startups.”

As ASU’s website describes them, “STCs bring together faculty and student researchers, industry professionals and entrepreneurs to take big ideas from the lab to market across five key clusters of future technologies.”

More broadly, ASU believes the New Economy Initiative is improving Arizona’s readiness to meet the needs of the microelectronics industry and America’s civic leaders by creating the business environment, infrastructure and human capital necessary to capitalize on emerging opportunities. In fact, ASU has reported that its leadership in research and talent development, facilitated by support from the New Economy Initiative, has played a role in the surge of microelectronics enterprises in Arizona. Economically, the most significant manifestations of that surge are Intel’s and Taiwan Semiconductor Manufacturing Corporation’s combined $60 billion investment in three new facilities in Arizona and the announcement by Apple that it plans to buy Arizona-made chips.

Commenting on the NEI’s collaborative aspect of bringing together an array of public and private partners representing sectors like aerospace, automotive, energy, healthcare, semiconductor and more, Camacho says, “This collective effort is driving tremendous economic growth, fostering the development of a highly skilled workforce, and positioning Arizona as the ultimate high-tech hub.”

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“Arizona universities are leading the way on the New Economy Initiative.”
—Steve Zylstra
University of Arizona, Phoenix campus

FUNDING AND INVESTMENT

Supporting his observation that Greater Phoenix has experienced growth in terms of capital availability for businesses in recent years, Camacho reports that, since 2015, $3.1 billion in funding has gone to startups based in Greater Phoenix. “From early-stage ventures testing a product to late-stage startups looking to expand, the region is home to startups at all stages,” he says. “This influx of capital has supported the growth and expansion of both established companies and startups across various industries, including the tech sector.”

Referring to the significant growth of venture capital over the past few years, Zylstra notes that in 2021, for example, we hit a state record with close to $2 billion in venture capital investment. “We’re also developing a robust financial services industry on the verge of becoming No. 1 in the country,” he adds.

The surge of new funding sources we’ve seen in Arizona comes from both private and public sources, Watson shares, citing as an example the newly formed Arizona Venture Development Corporation. “The ACA launched the AVC recently with $87 million in funding to support local entrepreneurs, especially those from disadvantaged communities,” she says.

Additionally, she points to a $24 million small-business loan guarantee program, administered by the ACA in partnership with local CDFIs, that is running parallel to the venture funding.

And in recent weeks, KORE Power, Inc. announced it had received a conditional commitment from the U.S. Department of Energy’s Loan Programs Office for a loan in the principal amount of $850 million under the Advanced Technology Vehicles Manufacturing Loan Program.

The loan will be used to fund the construction of KORE’s advanced battery cell manufacturing facility in Buckeye, Arizona. The KOREPlex, a 1,330,000-square-foot facility, will house multiple production lines to manufacture batteries for electric vehicles and energy storage systems in the United States. “We are focused on building a facility where American workers will build the battery cells that power our energy and mobility future,” says Lindsay Gorrill, founder and CEO of KORE, which serves utility, commercial, industrial and e-mobility, including EV manufacturers and fast-charging infrastructure companies. “Domestic manufacturing will unlock the benefits of clean energy investments for U.S. workers across the supply chain.”

Commenting on the significance of this loan, Arizona Senator Mark Kelly said, “This is big news for Arizona and the country; supporting KORE Power’s gigafactory in Arizona will bring manufacturing back to America for a critical supply chain, while creating good-paying jobs. The administration is taking advantage of the resources we provided through the Inflation Reduction Act to not just boost jobs in Arizona, but also to strengthen our national security by reducing our dependence on foreign sources of battery components for everything from electric vehicles to energy storage. Thanks to KORE Power and the rest of our emerging battery sector, Arizona will be front and center leading the country in developing and manufacturing the technology that will power our economy into the future.”

Intel has long been a force in the growth of our technology industries.

“Intel is so proud to say that we have invested and innovated in Arizona for more than 40 years,” says Liz Shipley, public affairs director for Intel Arizona, noting that Intel has invested significant time and resources to help make Arizona an outstanding location to develop and manufacture semiconductors — from education and workforce development to supply chain and more. A recent investment of note was the $20 billion for two new leading-edge semiconductor factories that broke ground in September 2021. “This investment will create 3,000 high-tech, high-wage Intel jobs, 3,000 construction jobs, and support an estimated 15,000 additional jobs in Arizona. We are expanding in Arizona because of our long track record of success, along with this ecosystem of innovation we have helped develop,” Shipley says.

And among the many headlines that Taiwan Semiconductor Manufacturing Company has made by bringing its groundbreaking chip manufacturing process here was its announcement last December of a $40 billion investment to build its extensive complex in northwest Phoenix — the largest foreign direct investment in Arizona history.

Zylstra has observed that capital for infrastructure has been a bit more difficult to attain. “But we’re beginning to see progress in this area,” he says. Acknowledging that a few pieces of legislation — such as extension of the half-cent sales tax that originated with Proposition 400 and adding a much-needed infrastructure tax — are still up for debate, he shares that “infrastructure capital, especially as it pertains to clean energy investment, is something Arizona Technology Council will be focused on in the coming months and years.”

However, Camacho points out that Greater Phoenix has made significant investments to enhance its technological infrastructure. He cites the region’s robust fiber-optic network, reliable power supply and state-ofthe-art data centers. “These infrastructure developments are crucial for supporting the needs of technology-driven businesses, including highspeed data transfer, cloud computing and emerging technologies,” he says.

Among the many high-tech sectors in Arizona that are growing rapidly, Watson names semiconductors, electric and automated vehicles, batteries and more. She notes that, in just the last half year, five battery companies have announced expansions in the state, and, since 2016, five electric vehicle manufacturing facilities have opened.

And semiconductors, in fact, is an industry sector in which Arizona leads the nation. “We rank No. 1 for investment since 2020, with more than $60 billion announced,” Watson says. “We also lead the nation in the number of supplier announcements during that time. All told, we’ve been proud to partner to announce more than two dozen semiconductor expansions in just the last two years.”

Arizona Commerce Authority azcommerce.com

Arizona Technology Council aztechcouncil.org

Greater Phoenix Economic Council gpec.org

Intel intel.com

KORE Power korepower.com

31 INBUSINESSPHX.COM JULY 2023
“These infrastructure [fiber-optic network] developments are crucial for supporting the needs of technology-driven businesses, including highspeed data transfer, cloud computing and emerging technologies.”
—Chris Camacho
Photo of Chris Camacho, by Stefanie Carson courtesy of Greater Phoenix Economic Council

Gary Harpst is the author of Built to Beat Chaos: Biblical Wisdom for Leading Yourself and Others. He is the founder and CEO of LeadFirst. LeadFirst was founded in 2000 (as Six Disciplines) with a mission of building effective leaders and helping small and mid-sized companies manage change, grow and execute. Its four-part leadership development system — comprised of people skills, datadriven management skills, management platform and just-intime learning — helps organizations bring order out of this swirling chaos. Harpst has been recognized as one of the Top 100 of the nation’s top thought-leaders in management and leadership by Leadership Excellence magazine. leadfirst.ai

Want to Help … but Should I?’

Five ways leaders can practice responsible generosity

Most leaders have been there: We see someone who needs help, and we quickly provide it, only to end up feeling taken advantage of. Maybe you helped an employee out of a financial jam, only to see them keep making bad decisions. Or you spent hours coaching a younger colleague and then watched him ignore your advice. Or you stepped in to “rescue” a teammate who wasn’t prepared and later realized that she now counts on you to save the day.

Especially in a time of so much need, almost everyone feels the pull of generosity. But at the same time, we can’t help but worry that our generosity isn’t really helping the person in the long run — or worse, that it will have negative consequences for us or the organization.

Not knowing how to balance these impulses can create inner turmoil. We want to help other people, but are stuck wondering, Does this person even deserve my help? or Am I being taken advantage of? or even Is giving this person a fish keeping them from learning to fish themselves?

These are very human feelings and valid concerns. And they pose a real dilemma for would-be givers and helpers. We shouldn’t let these concerns harden our hearts to generosity. But, on the other hand, constantly giving to people who are not maximizing their own time and resources might just be an invitation for them to squander ours.

To navigate this, we need to embrace a mindset that I call “responsible generosity.” It requires us to examine our own motives and to really think about what the other person needs long-term. It is not a “get out of giving free” card; in fact, it may require us to give more of ourselves, which is so much harder but also more meaningful than writing a check.

Take a hard look at why you’re giving. Your focus should be on how the gift will impact the other person’s life, not on what you’re getting out of it.

Here are a few tips on practicing responsible generosity: Take a hard look at why you’re giving. Are you a codependent giver? Do you help others because you have a deep need to feel good about yourself; to be loved and appreciated; or to be seen as the smarter, stronger or more capable person? Are you doing it as a manipulation technique to get the other person to do something for you in return? Your focus should be on how the gift will impact the other person’s life, not on what you’re getting out of it.

For example, while we’d all like for our generosity to be met with gratitude, do you find yourself thinking, Is this person acting grateful enough? This only sets us up for resentment when people don’t react the way we think they should. Or, have you started thinking of yourself a “savior” whose role is to swoop in and save the day?

Keep your ego out of the equation and stop worrying about whether the other person “deserves” it. Very few of us, if any, deserve the grace and good fortunate that comes our way. Try to stay focused on the other person’s needs and how you can truly help them.

Make sure that by helping others in the short-term, you aren’t setting them up for long-term failure. When we are constantly saving others from the natural consequences of their actions, we rob them of an opportunity to experience accountability. Because they’re not motivated to do better, they don’t improve and grow. By perpetually “helping” them, we keep them from ever becoming self-reliant. Sometimes the most loving thing to do is to say no.

If your teammate has a pattern of coming to meetings unprepared, and you consistently pick up her slack, what

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A PATH TO FOLLOW

you’re teaching her is that you’ll always be there to cover for her. This sets up a dangerous long-term pattern of reliance and makes it harder for her to learn responsibility. Better to let her experience the natural consequences of not doing the work. Constantly saving the day might feel good to you, but it’s not helping her in the long run.

Think beyond financial giving. Sharing your time and wisdom may be a more powerful form of generosity. There are many times when simply writing a check is not the best way to be generous. Instead, we should think critically about how to be generous with all our resources, including time and wisdom/knowledge. If you know someone who is constantly in need of financial rescuing, the best way to help might be to guide them to a better way of living.

If an employee, co-worker or friend is frequently in trouble, we may have the time or money to offer immediate assistance, but guidance, coaching and accountability are often more valuable. You might offer to help with budgeting or time management, for example. Just be sure not to do it in a judgmental way; always come from a place of love. You might even ask them if they’d like you to be their accountability partner in the future to help them stay on track.

Consider setting reasonable conditions on gifts. If it’s clear to you that a person is trapped in a self-destructive pattern, you can often help them break out of it by asking them to make small, incremental behavior changes in exchange for your assistance. Tell them up front that if they don’t follow through, there will be no more help. Just be sure to use this tough love not as a club or punishment but as a motivation to change. Helping people “win” by taking steps to improve their life is good for them and good for you, too.

I once had a friend who would frequently get into financial jams and ask for a “loan,” which never got paid back. He was constantly jobhopping for an extra 50 cents an hour. Those jobs often looked better to him but turned out to be temporary; he would get laid off and come back asking for more. Finally, after yet another request, I agreed to help if he would agree to stay at his current job for a full year, regardless of how much more he could make elsewhere. He stuck to this agreement and learned the value of steady income that he could depend on.

Don’t try to go at it alone. Connect with networks that can amplify the impact of your generosity. Giving money directly to people who need it is not always the best way to help. A classic example is when someone struggling with addiction uses a donation to buy drugs rather than food — perpetuating the destructive cycle they’re trapped in. Community networks are designed to help people through tough times. If you feel called to give but lack the time/energy to make sure your gift is used responsibly, find a partner in your community who can.

In most communities, there are amazing groups like churches, nonprofits and charity groups that stay hyper-focused on improving people’s lives long-term. Supporting their work and then helping connect them with those in need, might be the best way to help.

Before giving money, our church gets to know the family, their needs and what is causing the issue — and then gives strategically to help people address the root cause.

Think about it this way: None of us have unlimited money, time or energy. That’s true of individuals, and it’s true of companies. We must be good stewards of our resources or they will quickly be depleted.

The more responsible we are with our giving, the more we can give. It’s that simple. And giving, when it’s done with the right spirit, feels great to everyone involved.

Leading through Disruption

In Leading Through Disruption, Andrew Liveris provides a new leadership paradigm for resilience and agility in a rapidly changing world. This book is a must-read guide for leaders in various sectors who are keen on not only ensuring current success but protecting the planet’s future for everyone. Liveris, who was recently chosen to lead the Brisbane 2032 Olympic Organizing Committee and is former chairman and CEO of The Dow Chemical Company, presents a variety of powerful tools that will enable readers to tackle any problem quickly and responsively, with an eye to creating a more equitable, sustainable future. Andrew Liveris shares essential wisdom from his four decades of global leadership experience in business, government, academia and civic society. His book is a powerful tool for any aspiring leader.

Leading through Disruption: A Changemaker’s Guide to Twenty-First Century Leadership

Andrew Liveris $27.99

HarperCollins Leadership Available 7/11/2023

3 Hours a Day

240 pages

It wasn’t long ago that entrepreneurs believed non-stop hustle was essential for success, equating the hours put in to their level of ambition. But for many independent business owners today, living through the stressful pandemic years has shown there has to be a better, more sustainable way. In 3 Hours a Day, Knolly Williams offers first-hand evidence that smart entrepreneurs can do what they love — and enjoy far more money and free time — while working less and living more. Williams, also known as The Business Healer, shows readers how to transform their work life in a proven 7-step process that includes prioritizing dollarproducing activities while relegating non-dollar-producing activities to a capable crew. The book is filled with practical advice, useful tips for prioritizing and more.

3 Hours a Day: How Entrepreneurs Can Multiply Their Income By Working Less and Living More

Knolly Williams

McGraw Hill Available 7/25/2023

Entrepreneur. Book. Success.

$28

208 pages

In 2021, Hayley Paige directed laser focus to nonfiction, having experienced first-hand the huge potential of books in elevating the status, recognition and overall authority of professionals in their industry. Entrepreneur. Book. Success.(TM) explains how the power of a book in business is completely unrivalled by any other marketing platform or revenue-growth strategy — and why the formula of Entrepreneur + Book = Success is absolutely pivotal for entrepreneurs, business owners, solopreneurs, coaches, mentors, thought leaders, speakers and consultants to master. Hayley takes her readers through not only why it is essential that every professional has a book in their portfolio, but also how implementing the high-value, lead-generating approaches can mean ideal clients will pay to become leads and self-qualifying, high-ticket clients.

Entrepreneur. Book. Success.: How to Attract Ideal Clients as Paying Leads while Positioning Yourself as an Authority in Your Niche

Hayley Paige

Onyx Publishing

Available 7/25/2023

$26.97

200 pages

Make sure that by helping others in the short-term, you aren’t setting them up for long-term failure.

33 INBUSINESSPHX.COM JULY 2023
BETTERING YOUR BUSINESS

Edgar R. Olivo es un educador empresarial bilingüe, asesor económico y colaborador de varios medios de comunicación. Es apasionado por la educación y comunidad. Está certificado en finanzas y análisis de datos y posee un título en negocios de la Universidad

Estatal de Arizona.

Lleva tu Negocio al Siguiente Nivel: 5 Consejos para Financiar tu Sueño Empresarial

Edgar R. Olivo is a bilingual business educator, economic advisor and contributor for several media outlets. He’s a nonprofit executive who is passionate about education. He is certified in finance and data analytics and holds a business degree from Arizona State University.

Al iniciar un nuevo negocio, es un viaje emocionante, pero también puede ser desafiante cuando se trata de encontrar los fondos necesarios para hacer realidad su empresa. Puede tener una gran idea, un plan de negocio sólido y una visión clara de lo que desea lograr, pero sin los fondos necesarios, puede resultar difícil convertir esa visión en una realidad.

Exploraremos cinco consejos para ayudarlo a encontrar el dinero que necesita para su negocio, junto con sus pros y contras.

1. Familiares y amigos: Opción arriesgada pero beneficiosa de financiamiento a través de conexiones personales. Una de las fuentes de financiación más comunes para las pequeñas empresas son los amigos y familiares. Este tipo de financiamiento puede ser arriesgado, pero también puede ser beneficioso. Sus amigos y familiares pueden estar más dispuestos a invertir en usted que un extraño, y puede obtener los fondos que necesita rápidamente. Sin embargo, las relaciones personales pueden verse afectadas si el negocio no tiene éxito y sus amigos y familiares pueden no tener los medios financieros para invertir en su empresa.

2. Crowdfunding: Nuevo y fomenta la comunidad, pero difícil destacar y puede requerir la cesión de acciones o beneficios. El crowdfunding es una forma relativamente nueva de recaudar fondos para su negocio. Este método puede ser una excelente manera de obtener fondos rápidamente, pero también puede ser desafiante destacar entre las muchas otras campañas en estas plataformas. El crowdfunding también puede ayudar a construir una comunidad alrededor de su negocio, pero puede que tenga que ofrecer acciones o beneficios a los inversores.

3. Préstamo bancario: Tradicional, potencialmente tasa de interés más baja, pero difícil de asegurar para nuevas empresas y puede requerir garantía colateral o personal. Un préstamo bancario es una forma tradicional de financiar su negocio. Los bancos ofrecen préstamos a pequeñas empresas que cumplen ciertos criterios, como tener una buena calificación crediticia y un plan de negocio sólido. Los préstamos bancarios pueden ofrecer tasas de interés más bajas que otras formas de financiamiento y pueden ser una buena manera de establecer una relación con

La financiación es vital para que las pequeñas empresas prosperen y tengan éxito. Impulsa el crecimiento, cubre los costos iniciales y les permite aprovechar las oportunidades. Ya sea para lanzar un nuevo emprendimiento o para mantener las operaciones diarias, asegurar una financiación adecuada es crucial.

34 INBUSINESSPHX.COM JULY 2023
FINANCE
En Negocios FINANZAS /

un banco. Sin embargo, puede resultar desafiante obtener un préstamo bancario, especialmente para un negocio nuevo, y puede que se le requiera proporcionar garantías o una garantía personal.

4. Inversores ángeles: Beneficiosos por su experiencia, pero difíciles de encontrar y pueden requerir ceder parte del control. Los inversores ángeles son personas que invierten en empresas emergentes. Este tipo de financiación puede ser beneficioso porque los inversores ángeles pueden ofrecer experiencia y orientación, pero también puede resultar desafiante encontrar a un inversor ángel interesado en su negocio. Los inversores ángeles pueden querer tener una palabra en la gestión de su negocio, y puede que tenga que ceder parte del control a cambio de su inversión.

5. Subvenciones: Financiamiento no reembolsable, potencial para establecer relaciones gubernamentales o sin fines de lucro, pero difícil de encontrar y con estrictos requisitos de uso. Las subvenciones son una forma de financiamiento que no tiene que ser devuelto. Por lo general, son ofrecidas por el gobierno o organizaciones sin fines de lucro a las empresas que cumplen ciertos criterios. Las subvenciones pueden ser una buena manera de establecer una relación con una organización sin fines de lucro o gubernamental, y no tienen que ser devueltas. Sin embargo, puede resultar desafiante encontrar una subvención adecuada para su negocio y puede que haya requisitos estrictos sobre cómo se puede utilizar el dinero de la subvención. Existen muchas formas diferentes de encontrar dinero para tu negocio. Cada opción tiene sus pros y contras, por lo que es importante considerar cuidadosamente cuál es la mejor opción para tu negocio. Al tomarte el tiempo para investigar tus opciones y planificar tu estrategia de financiamiento, puedes aumentar tus posibilidades de éxito y hacer realidad tu negocio. Ya sea que elijas amigos y familiares, crowdfunding, un préstamo bancario, inversionistas ángeles o subvenciones, asegúrate de tener un plan sólido y estar preparado para trabajar duro para hacer que tu negocio sea un éxito.

Get Your Business Off the Ground: 5 Tips to Fund Your Dream

Starting a new business is an exciting journey, but it can also be challenging when it comes to finding the funds to get your venture off the ground. You may have a great idea, a solid business plan and a clear vision of what you want to achieve but, without the necessary funds, it can be difficult to turn that vision into a reality.

We will explore five tips to help you find the money you need for your business, along with their pros and cons.

1. Friends and Family: Risky but beneficial funding option from personal connections. One of the most common sources of funding for small businesses is friends and family. This type of funding can be risky, but it can also be beneficial. Your family and friends may be more likely to invest in you than a stranger, and you may be able to secure the funding you need quickly. However, personal relationships can be strained if the business does not succeed, and your friends and family may not have the financial means to invest in your business long term.

2. Crowdfunding: New and communitybuilding, but challenging to stand out and may require giving away equity or perks. Crowdfunding is a relatively new way of raising funds for your business. This method can be a great way to raise funds quickly, but it can also be challenging to get noticed among the many other campaigns on these platforms. Crowdfunding can also help to build a community around your business, but you may have to give away equity or offer perks to investors.

3. Bank Loan: Traditional, potentially lower interest rate, but challenging to secure for new businesses and may require collateral or personal guarantee. A bank loan is a traditional way to finance your business. Banks offer loans to small businesses that meet certain criteria, such as having a good credit score and a solid business plan. Bank loans may offer lower interest rates than other forms of funding, and they can be a good way to establish a relationship with a bank. However, it can be challenging to secure a bank loan, especially for a new business, and you may be required to provide collateral or a personal guarantee.

4. Angel Investors: Beneficial for expertise, but difficult to find and may require giving up some control. Angel investors are individuals who invest in startup businesses. This type of funding can be beneficial because angel investors

can offer expertise and guidance, but it can also be challenging to find an angel investor who is interested in your business. Angel investors may want a say in the management of your business, and you may have to give up some control in exchange for their investment.

5. Grants: Non-repayable funding, potential to establish government/nonprofit relationships, but difficult to find and strict usage requirements. Grants are a form of funding that does not have to be paid back. They are typically offered by the government or nonprofit organizations to businesses that meet certain criteria. Grants can be a good way to establish a relationship with a government or nonprofit organization, and they do not have to be paid back. However, it can be challenging to find a grant that is suitable for your business, and there may be strict requirements for how the grant money can be used.

There are many different ways to find money for your business. Each option has its own pros and cons, so it is important to carefully consider which option is best for your business. By taking the time to research your options and plan your funding strategy, you can increase your chances of success and get your business off the ground. Whether you choose to go with friends and family, crowdfunding, a bank loan, angel investors or grants, make sure that you have a solid plan in place and that you are prepared to put in the work to make your business a success.

Funding is vital for small businesses to thrive and succeed. It fuels growth, covers startup costs and enables them to seize opportunities. Whether it’s launching a new venture or sustaining day-to-day operations, securing adequate funding is crucial.

35 INBUSINESSPHX.COM JULY 2023
ENGLISH TRANSLATION

Brian Crisp is regional president for Arizona at Enterprise Bank & Trust. With more than 20 years of banking experience and close ties to the Phoenix business community, he oversees all aspects of the bank’s operations in the state and facilitates the bank’s growth in the region to meet existing and prospective clients’ expanding needs. enterprisebank.com

JULY

Cash Management Strategies to Help Navigate Economic Uncertainty

Apply best practices and creative solutions

With the market in an ongoing state of financial flux, business owners may need to take new approaches when it comes to managing money. Just as budgeting can support business goals under typical circumstances, establishing plans for challenging periods can help ensure successful outcomes. Financial decisions require thorough consideration before acting, but applying best practices and creative solutions can help businesses stay on track during the process.

By reviewing options for cash management and identifying which can better position a business to meet its needs, owners and leaders can navigate unusual economic circumstances in a number of effective ways. For example, strategically paying expenses to even out cash flow and knowing when and where to invest are key components to a successful cash management plan. Making sure enough cash is invested, savings are set aside and cash is kept on hand to keep business running smoothly is a learned practice — and requires balance.

PROTECT THE BUSINESS WHEN INVESTING

Many business owners have strategically cut back on expenses and hit pause on hiring. When costs are on the rise, strengthening cash reserves may seem like the obvious choice — but liquidizing investments comes with risk. This is a gamble with the chance of selling prematurely and could end up with the business losing out on money when the market fluctuates again. Rather than selling, business owners should consider a strategic shift into defensive investments that can hold up during economic instability. They can work with a team of financial advisors to ensure a balanced profile that allows the current investment plan to hold up during fluctuations. With proper planning and collaboration, businesses can stay the course during market instability and remain a long-term investor instead of trying to time the market. Mitigating risk in cash reserves can occur without taking on unnecessary risk in an investment strategy.

TAKE ADVANTAGE OF CREDIT CARD PROGRAMS

While organizational spending can be quickly addressed in shorter-term responses to economic challenges, payment accounts themselves can provide more specialized controls designed for ongoing management. Credit card features are a helpful tool that can help strategically manage money when costs are high. Here are a few potentially beneficial resources:

• Cash Control: A business credit card feature that can increase cash flow as credit card transactions are deferred to an account that offers credit terms and a grace period to make payments.

• Efficiency: Some financial institutions allow issuance of several card numbers under one account, with transactions posted to a central billing source. This time-

saving feature allows business owners to easily pay off multiple employee credit card bills from a single account.

• Easy Account Management: Online tools can simplify business card account transactions. Business owners can manage employee cards, and easily issue and block cards to efficiently monitor business credit card transactions.

• Rewards: Banks may offer both point-based rewards programs and cash-back rebates. Points can be used to purchase merchandise, books, travel-related trips or cash-back in the form of a statement credit. Some financial institutions offer earnings credit rate (ECR) programs that can lower banking expenses by allowing owners to apply their various banking service fees from business credit cards, merchant services or business loans against treasury management to take a proactive stance against check fraud.

EVEN OUT YOUR CASH FLOW

Managing a business’s cash flow and planning for expenses is critical to sustaining a positive flow of income. Identifying opportunities to cut back on expenses can give a business flexibility during periods of higher prices and interest rates. As necessary expenses continue, timing payments intentionally can avoid strain or unexpected obstacles. The following are strategies to consider for handling payments:

• Evaluate supply and production costs to make sure there is enough return on investments.

• Avoid paying all bills at the same time and spread out expenses as much as possible to avoid running out of funds.

• Prioritize expenses to get an idea of what bills can be postponed or rescheduled in order to stagger payments.

• Consult with suppliers. When possible, work with suppliers who are flexible and willing to provide a payment plan that syncs with specific cash-flow needs.

Although some businesses may not have needed as many resources in past approaches to cash management, it is important to be aware of the many tools and strategies available during uncertain circumstances. Businesses can meet goals and adequately protect against risk by incorporating strategic cash management practices into upcoming plans.

When costs are on the rise, strengthening cash reserves may seem like the obvious choice — but liquidizing investments comes with risk.

36 INBUSINESSPHX.COM
2023
Economy DEVELOPING & GROWING BUSINESS DYNAMICS

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JULY 2023

Navigating the Maze of Construction Defect Claims in Arizona

Key to a successful relationship is the binding agreement between the parties

The nationwide boom of residential and commercial construction has continued into 2023. The increase of construction in Arizona is largely due to the increase in population. In 2022, Maricopa County gained the most residents in the nation, adding 56,831 residents, a gain of 1.3% since 2021, according to March 30, 2023, figures from the U.S. Census Bureau. Also contributing to the postpandemic construction boom in Arizona are last year’s CHIPS and Science Act laws, which provide additional investments in American semiconductor manufacturing. More recently, Arizona announced two new chip-making plants by TSMC and two additional factories from Intel that will cost a combined $60 billion.

While most construction projects are completed without issue, there are instances when a property owner discovers a defect, issue and/or dangerous construction problem. A key to a successful relationship is the binding agreement between the parties. For a non-experienced party, these agreements can be daunting. While many of the provisions are extremely important, express warranties, implied warranties and indemnification provisions may have the most impact when a dispute arises.

PROVISIONS

Warranties can be express or implied. An expressed warranty will likely be negotiated in the contract, while an implied warranty may not. An expressed warranty is typically a promise, statement or representation regarding the quality of the work. An implied warranty is created by law, which is read into the contract even though it may not be explicitly stated. An example of an implied warranty is a duty to work in a “workmanlike manner.” The Arizona Supreme Court has clarified that “workmanlike manner” means “ordinarily skilled manner as a skilled workman should do it.” Another example of an implied warranty is the “implied warranty of fitness for habitation.” These implied warranties cannot be disclaimed or avoided by omission in a contract.

Indemnification provisions attempt to shift risk from one party (the “indemnitee”) to another party (the “indemnitor”). When this is done, the parties expressly provide that one party will bear risk for any expenses, including attorneys’ fees and costs, incurred in connection with a claim. Another form of an indemnification provision, also known as an additional insured

provision, may require a party to designate the other party as an additional insured on a Commercial General Liability policy. In other words, the at-fault party’s insurance policy may have to pay to repair the defect. Accordingly, an indemnification provision is a powerful tool that, when utilized correctly, can shift risk and potential expenses to the party at fault.

The contract may contain an alternative dispute resolution provision, which may require the parties to participate in voluntary mediation or binding arbitration to resolve the conflict. If this provision is in the contract, it may limit opinions to address the construction defect to one of these types of alternative dispute methods.

If an investigation confirms a defect in the construction of residential or commercial property, the contractor may be in breach of the contract. A party typically has eight years from the date of a project’s substantial completion to file a lawsuit based on breach of contract with a contractor or other person involved in the improvement of real property. A project is substantially completed for purposes of the statute when one of the following occurs: it is first used by the occupant or owner, it is first available for use after completion according to the contract, or after final inspection by the governing body which issued the relevant building permit. There are two exceptions to the eight-year statute of limitations period. One is if the latent defect is not discovered until the eighth year; the other is if an injury to the real property occurred during the eight-year-period.

FILING A COMPLAINT

The Arizona Registrar of Contractors (ROC) licenses and regulates residential and commercial contractors in the State of Arizona. ROC has established Workmanship Standards for Licensed Contractor, which all contractors must meet. In the event a contractor fails to meet the established standards, the owner may file a complaint with the ROC to force the contractor to correct the defect.

Retention of legal counsel is often necessary to resolve construction disputes, which may include mediation, arbitration and/or a lawsuit. The point at which legal counsel is retained is often of significance during the contract negotiation and resolution period. For claims arising from the contract, the successful party may be entitled to recover attorneys’ fees and costs.

Express warranties, implied warranties and indemnification provisions may have the most impact when a construction dispute arises.

38 INBUSINESSPHX.COM
Kyle T. Geiger is an attorney at Gallagher & Kennedy in Phoenix, Arizona. An experienced civil and commercial litigator, Geiger represents individual and corporate clients in disputes that range from commercial, construction, products and transportation to professional liability and insurance litigation cases. gknet.com
LAW
BUSINESS
MATTERS TO

BECOME A BIG

Volunteer to be a mentor.

Every child is born with potential. But one-third of our nation’s youth are growing up without a positive role model. Join Big Brothers Big Sisters as a volunteer to ignite, empower and inspire their potential.

bbbsaz.org/volunteer

Philanthropy at the Heart of Super Star Car Wash’s Growth

Committed to being a key member in the communities it serves

For Super Star Car Wash, caring for the community has been a core value since its start in 1993. With new locations popping up across the Valley, the auto wash has continued to grow over the course of 30 years, expanding its services into California and Texas. Now, Super Star’s leadership has set their sights on Colorado, with new locations coming in 2023.

Super Star Car Wash is not only a reliable car cleaning service provider, but also a key member in the communities it serves. Its impact extends beyond clean cars, as its efforts lead to lasting partnerships with organizations that serve varied needs within the Valley and beyond.

As the company expands its services across state lines, Super Star aims to continue its positive impact. It focuses on providing a broad range of support across multiple organizations, believing it’s important to be a good steward of the areas it operates in. The philanthropic spirit at Super Star is company-wide, with employees and customers encouraged to give back through their time or donations.

Hosting annual charity events, Super Star provides opportunities for employees to participate in charitable actions. Since its founding, giving back to the community has been a priority for Super Star Car Wash. Its aims to be woven into the fabric of the communities it serves, supporting a variety of organizations that provide care to the communities they know and love.

Over the past year, Super Star has provided support on a local level in Arizona and California to more than 100 organizations, including Little League baseball, cheer sponsorships, local high school football and fundraisers, and charity golf tournaments.

stepped up to donate $15,000 and helped the fundraiser find alternate ways to raise funds since the community event was shut down.

“Paul’s Car Wash is an event that continues to grow and remains a key fundraiser for us each year,” says Laura Capello, president and CEO of Big Brothers Big Sister of Central Arizona. “We are so grateful to have Super Star Car Wash as an ongoing partner for the event. Their support has helped us raise crucial funds, especially during difficult years. They have proven to be so much more than a car wash in the way they work with Paul and our BBBSAZ team, and we look forward to future engagement with them.”

Tyler Butler is a chief social impact officer for a publicly traded corporate portfolio where she leads programs that positively impact humanity. She is also the founder of 11Eleven Consulting, and she is often cited as a subject matter expert by Forbes, SHRM, Entrepreneur, U.S. News & World Report and more. linkedin.com/in/tylerbutler

“Throughout the history of Super Star Car Wash, and as we have expanded over the last few years, we really want our community to know that we go far beyond just cleaning cars,” says Jonathan Kierman, executive vice president of Super Star Car Wash. “We want to be leaders in our industry, and to do that, we have to lead in the community — and giving back to the many causes that do such great work is the way in which we want to lead.”

Over the course of 30 years, Super Star has focused the bulk of its support within the community around four key pillars: children’s programming and advocacy, animal welfare, and military and veterans’ initiatives. Within these pillars, Super Star has a multi-level approach to supporting the community, through supporting fundraisers, sponsoring events and creating partnerships with opportunities to reach numerous groups.

Super Star has been the Pay It Forward sponsor in partnership with Arizona’s Family/3TV and its annual Paul’s Car Wash. The yearly fundraiser, spearheaded by meteorologist Paul Horton, raises funds for Big Brothers Big Sisters of Central Arizona. During the pandemic, Super Star and its customers

Over the past four years, Super Star and its customers have contributed more than $57,000 to BBBSAZ. Super Star has also provided charitable support through its strategic partnerships with the Arizona Cardinals, Arizona Diamondbacks and San Diego Padres foundations to support key community initiatives that impact countless members of the community, specifically youth.

Looking toward the future, Super Star Car Wash is excited to continue its growth and impact in communities across the country. With new locations set to open in Colorado in 2023, it is eager to expand its philanthropic efforts and support local organizations that make a positive difference in people’s lives.

As a company, Super Star remains committed to its core values of community, service and generosity. Its leadership believes that success should not be measured only in profits, but in the positive impact the company has on the world around it. By partnering with charitable organizations and encouraging their employees and customers to give back, Super Star hopes to create a ripple effect of kindness and compassion that will benefit generations to come.

Super Star Car Wash superstarcarwashaz.com

During the pandemic, Super Star and its customers stepped up to donate $15,000 and helped Arizona’s Family/3TV with its annual fundraiser to benefit Big Brothers Big Sisters of Arizona, finding alternate ways to raise funds since the community event, Paul’s Car Wash, was shut down.

40 INBUSINESSPHX.COM JULY 2023
Photo courtesy of Super Star Car Wash
Social Impact BUSINESS GIVES BACK

CREATING A BETTER WORLD FOR PEOPLE THROUGH THE POWER OF DESIGN.

https://www.gensler.com/offices/phoenix
LET’S CONNECT

Lisa Rehurek is the Founder and Chief Executive Officer of The RFP Success® Company. Her company focuses on helping businesses win more state and local contracts through RFP responses. therfpsuccesscompany.com

JULY

Top Eight Things to Avoid when Responding to a State Government RFP

And counterstrategies to win

Distinction is the key to winning. Businesses that respond to state government requests for proposal by simply meeting the requirements and qualifications will not stand out and likely won’t win. It’s imperative that a business find a way to distinguish itself through its solution, its expertise and its industry credibility.

These eight top mistakes hold businesses back from winning more state government RFPs. Fixing these will produce more winning results.

8. Not having an overall business development strategy. “If you don’t get the foundation right, it will follow you all the way to the roof.” Having a solid foundation of overall business development strategy sets a business up for success in its bids. Every bid strategy should have a link back to the business’s overarching business development strategy.

Do This: Businesses must understand their target audience, how their solution will add value, and what they do better than their competitors.

7. Not adding extra value beyond price. It’s not always about price. As a matter of fact, buyers are getting more savvy and are more interested in value over price. The focus should be on adding value, which ultimately impacts price.

Do This: The overarching company value proposition must be customized to the goals and objectives of this specific buyer.

6. Not building ongoing relationships prior to the RFP. Only bidding once when the bid is on the streets leads to low win rates. Building relationships long before that RFP comes out is imperative. The RFP is simply a tool to the final decision. The buying process starts long before the RFP is issued.

Do This: Bidders must create an ongoing relationship strategy for their target clients.

5. Not having the right team members to respond. Putting the wrong people on the RFP response team just because they’re warm bodies and have time is the wrong tactic. Just as the bookkeeper shouldn’t be in charge of selling a business’s services, a non-skilled proposal professional should not be in charge of the RFP response.

Do This: Hire appropriate proposal expertise and/or train internal teams. Proposal writing and management is a specialized skill that can’t be punted to just anyone.

4. Unfocused writing. An RFP response is a sales opportunity. Writing should be focused, simple and personable. Being overly technical, confusing or focused too much on oneself will likely alienate the evaluator. Also, show some personality to connect to the human reading the response.

Do This: Companies should be client focused, keep it simple, not make it about themselves, and share how their solution is the best fit for the client to achieve their goals.

3. Not having the right internal process(es) for responding. Lack of effective and efficient systems and processes leaves room for mistakes that can get a bidder disqualified or scored poorly. The goal isn’t to over-process, but to have some containment so the team understands their roles and can keep things moving forward to hit key milestones.

Do This: Create a system for kicking off the response to include a response calendar and shell. This should be done early on so the team is all working toward the same goal. Assign a proposal manager to help guide that process.

2. Not answering the questions (or not answering all parts of a question). We tend to read a question based on what we know we have available as an answer. It’s like the old adage, “Listen to hear, not to respond ” Pay attention to the actual question that is being asked and focus on what the reader is trying to ascertain. Also be sure to answer all parts of the question when the RFP lumps several questions into one.

Do This: Always tie the answer back to the solution that will meet the overall goal and objective of the client.

And the No. 1 mistake to avoid …

1. Not having strong enough differentiators. A business should focus on how its solution is the best fit over the competition. It’s not enough to simply meet the baseline requirements and qualifications; all competitors will do the same. What will it take to write a stand-out response?

Do This: Understand the competition to show distinction in the proposed solution.

The government is the No. 1 purchaser of goods and services in the United States. State and local governments alone spent $3.5 trillion on direct general government expenditures in FY 2020. According to Deltek, there will be an estimated 400,000 SLED (State, Local, Education) bids released in both 2023 and 2024, which is an increase over the past few years.

42 INBUSINESSPHX.COM
2023
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Samantha Jackson is the community development and engagement director focused on housing and homelessness initiatives at Valley of the Sun United Way. Valley of the Sun United Way envisions a community where every child, family and individual is healthy; has a safe place to live; and has every opportunity to succeed in school, in life and in work. As VSUW works with its community, corporate and nonprofit partners to implement its five-year plan for Mighty Change by 2026, it will put all its efforts toward reaching bold goals for Maricopa County in health, housing and homelessness, education and workforce development.

vsuw.org

Home Is Where It All Starts

Affordable housing is key to economic growth in Arizona

Affordable housing has been an ongoing issue, as minimum wage and salaries remain stagnate. Maricopa County has one of the highest rates of homelessness in the United States, according to federal data, with 16.5% of the population earning an income below the poverty line. Every year, the cost of living rises, forcing housing instability. Without a stable home, individuals are not able to prosper, and the economy suffers in several ways.

SECURE HOUSING LEADS TO BETTER EDUCATION OUTCOMES

Children are more likely to succeed in school when they are in a stable home. Studies have shown that providing a safe and secure environment can increase math and reading scores, improve behavioral and mental health, and attendance. When a child has to continuously change schools when their family is forced to move due to increased rental rates, they have a more difficult time keeping up with their studies and peers. Early education is crucial for determining post-secondary success, as higher incomes tend to require additional education or specialized training.

NEARLY 60% OF JOBS IN THE U.S. REQUIRE SOME FORM OF HIGHER EDUCATION

Higher education is key when it comes to affordable housing, as it sets individuals up for greater income opportunities. In Maricopa County alone, only about 46% of the workforce obtains a bachelor’s degree. When jobs require some form of post-secondary education, the majority of the population are not considered for positions. However, it is difficult for those facing homelessness to focus on education when they are struggling with difficult, day-to-day challenges, like needing to choose between paying a utility bill or putting food on the table for their family.

POPULATION CANNOT AFFORD RENT OR MORTGAGES

In Arizona, the minimum wage is $13.85. Averaged over a year, that totals roughly $2,400 a month. The average cost of rent and utilities for one person is $1,330, with many requiring three times the rental rate to even qualify, totaling $3,990. Add in a family’s food costs, gas or transportation costs and more, it simply isn’t possible to get by. When it comes to home ownership, the situation becomes more dire, with median residential home prices at $455,000.

HOW DOES THIS AFFECT BUSINESSES?

The partnership that businesses have with their local communities is an important factor when it comes to their success. An unstable or unhoused workforce deters businesses from relocating, building or expanding in Arizona, which could halt job growth and impact Arizona’s economy. When employers see that there are not many opportunities for their employees to live and thrive in a community, they won’t invest there. This can result in multiple shift callouts due to transportation issues, poor attendance due to health, and more.

THE NEED IN MARICOPA COUNTY

A stable and purposeful life begins with home. In January, the Maricopa Association of Governments conducted its annual Point-in-Time Homeless Count, an annual street and shelter count to determine the number of people experiencing homelessness in Maricopa County during a given point in time. The following are some of the results:

• The number counted as homeless was 9,642, an increase from 9,026 in 2022 and 7,419 in 2020 pre-pandemic.

• While the overall number of homeless individuals increased 7%, the number of unhoused individuals decreased 2% to 4,908 as the number of individuals in shelter increased 18% to 4,734.

• Forty-nine percent of the homeless population were in emergency shelters, transitional housing or in a Safe Haven Program.

• Fifty-one percent of the homeless population were still unsheltered.

• Eighty-six percent of those unsheltered are aged 25 to 64, while 8% are aged 18 to 24.

HOW TO HELP

1. Say “yes” to affordable housing expansions. Yes In My Back Yard advocates for affordable housing that is inclusive and sustainable. By proposing improvements to housing laws, this group is committed to making housing a reality for many.

2. Attend public zoning committee meetings to voice support. Making sure housing laws are being upheld and having a say in where subsidized housing is located can really make a difference.

3. As temperatures rise, donate to heat respite centers across Maricopa County. Maricopa County identified a total of 425 heat-associated deaths occurring in 2022. This represents a 25% increase from last year.

4. Volunteer with nonprofit organizations that are committed to lending a helping hand in the community. Valley of the Sun United Way is dedicated to bringing Mighty Change in Maricopa County, which includes working with community partners to decrease homelessness 50% by 2026.

Maricopa County has one of the highest rates of homelessness in the United States, according to federal data, with 16.5% of the population earning an income below the poverty line.

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INVESTING IN COMMUNITY

2023 Grand Wagoneer Series III 4X4

The Grand Wagoneer Series III carries on the tradition of its ancestors, redefining the premium SUV. With the available 3.0L Hurricane Twin-Turbo 510 I6 engine with Stop/Start, this best-in-class SUV delivers more horsepower, torque and efficiency than the 6.4L HEMI® V8 engine. In addition, its available 9,750-pound maximum towing capacity means no compromising anything when it comes to strength. Premium fuel is required to help maintain the longevity of the engine over extended use and provide optimum engine performance.

The Quadra-Drive® II 4x4 system opens up the world with legendary capability for this luxury SUV. Featuring a rear Electronic Limited Slip Differential and a 2.72:1 low-range gear ratio, this automatic 4x4 system offers the power needed to explore uncharted territory.

The Grand Wagoneer interior caters to the highest standard needs, whatever they might be. Plus, the three rows of

passenger seating help create an expansive cabin. It offers an exceptional level of craft and comfort with carefully selected materials, artfully integrated technology and inviting space.

Drivers can tap into Wagoneer Connect and discover the personalized benefits they deserve in the connected world. Wagoneer and McIntosh® engineers worked extensively to bring the legendary McIntosh home audio sound to the road.

Whether on the road or in the comfort of home, available Wagoneer Connect enables owners to keep control of their vehicle from virtually anywhere. With the Uconnect® 5 infotainment system and the Wagoneer app, they can access safety and security, navigation and entertainment features. Up to an astounding 75 inches of stunning screen are available throughout the first and second rows. Each display offers owners a unique way to enhance their connection with their vehicle. From viewing trip information and controlling different comfort levels to accessing in-vehicle entertainment, Grand Wagoneer offers incredible ways to engage with the journey.

2023 GRAND WAGONEER SERIES III 4X4

MSRP: $109,145

City: 14 mpg

Hwy.: 20 mpg

Transmission: 8-speed automatic

Fully open, the expansive sunroof strengthens the connection with nature to everyone inside, offering aweinspiring views and fresh air. Fully closed, it projects the sophisticated style of the accented painted black roof. A mix of elegance and aggression, Grand Wagoneer offers power and comfort that complement its exterior style. —Mike

Jeep jeep.com/wagoneer

Improve Air Quality for Workplace Wellness

Health, wellness and indoor air quality are becoming increasingly important as many businesses consider return-to-office initiatives. Maintaining appropriate humidity levels in an office is crucial for preserving a healthy workplace environment, as it helps minimize the risk of respiratory issues, promotes overall well-being and reduces the transmission of airborne viruses.

Shared workspaces, frequent face-to-face interactions and the constant flow of visitors make the workplace an ideal environment for viruses to spread. Staff and visitors in these facilities are exposed to issues caused by dry air, such as respiratory problems, skin irritations, dry nasal passages, dry eyes and sore throats. Studies have shown keeping relative humidity (RH) levels within a range of 40% to 60% is necessary to maintain a healthy indoor environment and reduce the spread of airborne viruses such as the

seasonal flu and COVID-19, significantly reducing employee absenteeism.

Installation of a humidification system, such as those offered by DriSteem, allows precise control over the RH in an indoor space to render viruses inactive and less infectious, helping to protect staff and visitors. DriSteem humidification systems are made to fit each unique application.

—Valerie Bradt, marketing communications manager at DriSteem (www.dristeem.com/find-a-rep)

0–60 mph: 6.3 sec DON’T

45 INBUSINESSPHX.COM JULY 2023
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TECH Savvy: The Wagoneer app lets owners take control of their vehicle experience with their smartphone. Whether scheduling a service appointment, viewing critical insights about the vehicle health or contacting a Wagoneer Ambassador, the Wagoneer app puts everything its owner needs in one convenient place.
Photos courtesy of
WE VALUE WHAT WE OWN

BRUSCHETTA BOARD (CHOOSE 4)

Warm brie cream, with fig jam, crisp apple, a honey drizzle and toasted walnuts; Tomato confit with roasted garlic, basil and e.v.o.o.; whipped goat cheese, with pesto, sun-dried tomatoes and pepperonata; wild mushrooms with gorgonzola and demi, fried leeks and truffle essence; and Prosciutto with stracciatella, arugula, balsamic saba and e.v.o.o. $15

The Italian Daughter Celebrates Tradition

Family tradition plays huge with The Italian Daughter. The restaurant’s name is, itself, homage to the late Tomaso Maggiore, whose restaurant on Central Camelback, Tomaso’s, was a Valley favorite.

Following that tradition of hospitality, Melissa Maggiore Meyer sets a welcoming environment for fine dining with overtones of casual for diners to relax over their meal and enjoy the table conversation. And dinner hours are pulled back to open the restaurant at 2 p.m., accommodating a late business lunch.

BEET SALAD

Red and chioggia beets, a goat cheese fritter, toasted walnuts and arugula with a mustard

vinaigrette

$13

A colonnade of arches separates the dining rooms from the spacious bar and helps create the indoor-outdoor vibe. In the more formal dining area, tables are set with crisp white tablecloths. In the lounge, a portrait of daughter and father overlook more casual space filled with bare-wood high-tops.

Recipes are rooted in family tradition, as Meyer believes it’s important to “give people what they want” and not reinvent favored dishes. That said, though, the veteran restaurateur does give dishes a refresh with her own take on some recipes. For instance, her pesto is made as a light cream sauce , and it’s wonderful with the sun-dried tomatoes and succulent morsels of salmon in the Rigatoni and Smoked Salmon pasta dish. Another substantial pasta dish is Shrimp & Mussels Fradiavolo, with the broad noodles of tonnarelli and a light but spicy San Marzano tomato sauce. Other entrées include a fish dish that is different every night — created with “whatever is freshest,” says Meyer.

Choices for before and after the entrées include an appetizer of Spicy Clams & N’Duja, served in a roasted garlic and white wine broth that must be enjoyed with liberally soaked pieces of bread, and for dessert a chocolate-coated Bombas of tri-flavored gelatoes served as a creamy treat in split wedges.

With a distinctly feminine name, the restaurant shows its female consciousness with a logo that plays on Italy’s famous map contour by adding a stiletto heel to the “boot.” Meyer promotes women in the industry in more substantive ways as well, as she points out that women fill roles in her kitchen and the front of the restaurant.

SPAGHETTI “PICCHIO PACCIU”

Shaved garlic, tomato confit, e.v.o.o. and shaved grana

$23

The Italian Daughter is also a live music venue, starting at 6 p.m., seven nights a week from October through May and Wednesday through Sunday the rest of the year.

After success with her restaurants in California, Melissa Maggiore Meyer returns to Phoenix to reinvigorate her family legacy with The Italian Daughter. The

46 INBUSINESSPHX.COM JULY 2023
Photos courtesy of The Italian Daughter
N. Scottsdale Rd., Scottsdale (480) 404-6085
Italian Daughter 23655
theitaliandaughter.com
MEALS THAT MATTER

Where did all the optimism go?

Empowering Women Entrepreneurs in Phoenix, Arizona: Closing the Optimism Gap

On June 5th, I sat in a room full of powerful women in Washington, D.C., and we discussed the findings of the 2023 Small Business Owner Report from the Bank of America. As the president of the Phoenix Chapter of the National Association of Women Business Owners, I couldn’t help but reflect on the optimism gap that exists between women business owners and their male counterparts.

Despite the remarkable achievements of women entrepreneurs in the dynamic landscape of Phoenix, it is disheartening to see this disparity.

Phoenix boasts a supportive business environment that provides fertile ground for women to flourish. The state’s favorable policies promote small business growth and innovation. We have resources that enable women entrepreneurs to navigate the business landscape with greater ease. However, despite the encouraging backdrop, women in Arizona still face challenges that contribute to the optimism gap. Why?

I wanted to take a deeper dive and explore the reasons behind this gap, but I kept arriving at one answer: WE ARE EXHAUSTED. It’s hard to be optimistic when su ering extreme exhaustion.

Let’s face it: The post pandemic era took a toll on women in business. Women, particularly those who balance caregiving responsibilities, have experienced increased exhaustion due to the added responsibilities and demands placed upon them.

As women entrepreneurs, we often find ourselves juggling multiple roles. The pandemic has further intensified these pressures, with women bearing the brunt of caregiving responsibilities, homeschooling and managing the household while also running their businesses. I believe that these relentless demands on our time, energy and emotional well-being are the culprits responsible for significantly impacting our optimism.

I wanted to o er TWO strategies for empowerment and well-being:

• Prioritize self-care: As women entrepreneurs, we often prioritize the needs of others and neglect our own well-being. However, self-care is crucial for replenishing our energy reserves and fostering a renewed sense of optimism. It’s time to practice what we preach. Let’s commit to taking care of ourselves by setting boundaries, delegating tasks and carving out time for personal rejuvenation. Remember, selfcare is not selfish; it’s an essential investment in our overall well-being and the success of our businesses.

• Find support networks: NAWBO Phoenix understands the value of supportive communities and networks in combating exhaustion and nurturing optimism. Come to one of our upcoming events and see firsthand how — by being in a space where women connect, share experiences and o er support — we create a network of like-minded individuals who understand the unique challenges faced by women entrepreneurs.

Remember, optimism is not just wishful thinking; it is a mindset that can be cultivated through intentional action and persistent practice. Our results in life are the conversations that we rehearse in our heads. Come share your thoughts and connect to this powerful group at our upcoming event!

ABOUT NAWBO

NAWBO® prides itself on being a global beacon for influence, ingenuity and action and is uniquely positioned to provide incisive commentary on issues of importance to women business owners.

NAWBO Phoenix propels women entrepreneurs into economic, social and political spheres of power.

We provide opportunities to connect, collaborate, and cultivate through our events each month.

Events are open to both members and guests. Check out our calendar at nawbophx.org and join us!

Take advantage of this great opportunity to connect — we can’t wait to see you there!

Ania Kubicki NAWBO Phoenix President

Ania Kubicki served as president of NAWBO Phoenix from July 2022 to July 2023. She is the founder and CEO of ANGLES Communications, a Phoenix-based public relations agency. As one of the founders of the Love Tower, she is changing the world for the better by building a monument dedicated to love.

TheLoveTower.com

For more infomation, visit www.nawbophx.org.

Phoenix Metropolitan Chapter of the National Association of Women Business Owners 7729 E Greenway Rd. #300, Scottsdale, AZ 85260 480-289-5768 • info@NAWBOphx.org

NAWBO NEWS nawbophx.org 1 Summer 2023 • nawbophx.org CELEBRATING OVER 30 YEARS OF SERVING THE WOMEN BUSINESS OWNERS OF PHOENIX

Breaking Barriers: Empowering Women and Advancing Diversity, Equity and Inclusion

In today’s rapidly evolving business landscape, the importance of diversity, equity and inclusion (DEI) cannot be overstated. While all businesses can benefit from embracing DEI principles, it holds particular significance for women-led small businesses. As we strive for success and empowerment, understanding and actively incorporating DEI practices become vital for growth and the betterment of society. I’m excited to share why women entrepreneurs can’t a ord to overlook DEI in their small businesses.

Tapping into a Diverse Talent Pool

Building a diverse team fosters innovation and creativity. By embracing DEI, women business owners have an opportunity to tap into a broader talent pool and attract individuals from di erent backgrounds, experiences and perspectives. This diverse workforce brings fresh ideas, unique insights and varied problem-solving approaches, ultimately leading to improved decision-making and better outcomes for the business.

Meeting the Needs of Diverse Customers

Inclusive business practices are crucial for meeting the needs of an increasingly diverse customer base. Women entrepreneurs who aren’t afraid of DEI are better positioned to understand and cater to the unique preferences, challenges and aspirations of diverse communities. By accepting di erent perspectives and tailoring products, services and marketing strategies accordingly, small businesses can gain a competitive edge and create a loyal customer base that feels seen and valued.

Enhancing Brand Reputation and Consumer Trust

Consumers are becoming more conscious of supporting businesses that align with their values. I look for myself when I am making buying decisions. The website and marketing information are quickly perused to determine my value as a customer. Taking a stand on issues of diversity, equity, and inclusion not only resonates with customers but also attracts like-minded individuals who become brand advocates. Such positive perception can significantly enhance brand reputation and generate long-term customer trust and loyalty.

Promoting Social Equality

Women entrepreneurs have been at the forefront of challenging gender norms and breaking barriers. By incorporating DEI practices, we will continue to challenge limiting beliefs. Small businesses have the power to drive change, not just within their organizations but also within their local communities. We can lead the way by creating inclusive work environments, advocating for fair employment practices and supporting underrepresented groups.

Accessing Government Contracts and Funding Opportunities

Today, many governments and organizations prioritize DEI when awarding contracts and funding opportunities. Women entrepreneurs who prioritize DEI in their small businesses gain a competitive advantage when applying for such programs. Governments and funding institutions recognize the value of supporting businesses that embrace diversity and inclusion, providing access to resources, mentorship and financial support that can accelerate business growth and sustainability.

Enhancing Decision-Making and Problem-Solving

A diverse and inclusive workplace encourages collaboration, teamwork and open communication. When women entrepreneurs foster an inclusive environment where diverse perspectives are valued, they benefit from a rich tapestry of ideas and perspectives. This leads to more robust decisionmaking processes, increased problem-solving capabilities and improved overall business performance.

Why wouldn’t we choose DEI?

Akili Worthy’s goal is to help woman-owned businesses generate more clients, close more sales and increase their overall revenue and profits quickly and inexpensively. The owner of FireStartHer Coaching, she specializes in sales and marketing for small businesses owned by women. Her experience has helped her to develop skills to educate women entrepreneurs quickly and e ectively to successfully apply the right strategies in the correct order, allowing them to grow their businesses to their maximum capacity. growherbiz.com

NAWBO NEWS 2

O cers:

President: Ania Kubicki

President-Elect: Suzi Freeman

Interim Treasurer: Brenda Van Gelder

Secretary: Jennifer Drago

Past-President: Rosaria Cain

The True Measure of a Woman’s Success

Many years ago, I was awarded my very first job in sales management. After only three years with the company, I was promoted to sales manager of their top billing property. News spread quickly throughout the industry and soon the phone was ringing o the hook with congratulations and well-wishers. It was fourth quarter, people were in a celebratory mood, and I was looking forward to wearing my new title at all the upcoming industry holiday functions.

My cell phone rang in the middle of a meeting, and, seeing the important number on the caller ID, I excused myself to take the call. “Hi, Grandma. What’s up? I’m in a meeting, is it important or can I call you back?” My grandmother didn’t even let me finish when she shouted into the phone, “DEB!!! CONGRATULATIONS!!!” As I started to thank her, she blurted out, “YOU’RE MAKING THANKSGIVING!!!”

This stopped me dead in my tracks. Yes, it’s true, at the very same time as I got my first big work promotion, I also received a family “promotion” and was going to host Thanksgiving at my house for the first time.

A rush of emotion struck me in that moment. At first, I was a little annoyed that my grandmother didn’t recognize my professional accomplishments. Then, I was annoyed that she valued my ability to host a holiday over

my professional accomplishments. Then, I was humbled by the fact that she valued my ability to host a holiday over my professional accomplishments. And, finally, I was flattered that my grandmother considered me a success at something she truly valued.

This is one of those few fleeting moments when I got to enjoy both personal and professional successes, a rare occurrence in any woman’s life.

Can you think of a time where you been able to achieve work/life balance, feeling successful in all aspects of your life? How do you support that goal among the members of your team and the important people in your life?

Please reach out to me If you would like to speak with an experienced sales manager about helping your team hit their professional goals while achieving work/life balance.

Connect with me on LinkedIn: linkedin.com/ in/debeblack

Debe Black is president of Action Ignite Sales.

Membership Chair: Suzi Glover-Garman

Marketing Chair: Akili Worthy

Programming Chair: Erin Regan

Corporate Partners Co-Chair: Ashley Ament

Corporate Partners Co-Chair: Christina Heide

Neighborhood NAWBO Chair: Ginger Clayton

Mentoring Chair: Suzi Glover-Garman

Public Policy Chair: Sindi Martinez

Community Alliance: Debe Black

Community Alliance Co-Chair: Jodii Zimmerman

Content: Sandra Guardarrama-Baumunk

Strategic Planning: Jennifer Drago

Diversity and Inclusion: Tish Times

NAWBO NEWS nawbophx.org 3

Women in Graphic Recording: A Growing Force in the Industry

Whenever I tell people that I do graphic recording, I’ll often get a blank stare and maybe a head nod. The more curious person might ask, “Oh, what is graphic recording?”

Graphic recording is a visual communication method that uses a combination of drawing, writing and sketching to capture the essence of a keynote speech, a business presentation, brainstorm session or a conference panel.

Graphic recording (or visual notetaking) helps to open up engagement, connection, clarity and communication for event attendees in your organization. It o ers a chance for attendees to “see” what a speaker is presenting to enable those “Ah ha!” moments.

In a nutshell, creating a graphic recording piece live at a business event helps attendees to remember more of the event’s thoughts and ideas with a visual flair.

Women & Graphic Recording

Today’s graphic recording industry is growing rapidly, and female graphic recorders are making a significant impact on the world. In fact, women make up more than 60% of the graphic recording workforce.

Why are women so well positioned to do graphic recording? Here are a few reasons why women are drawn to perform graphic recording. First, the creative and expressive medium that is graphic recording allows women to draw on their unique talents and perspectives. Women are good listeners, good teachers and strong motivators. These talents are a natural fit to do graphic recording.

Second, women have strong communication and facilitation skills, which helps in the collaborative process for the business objectives of large organizations. Women can ask questions to draw out beliefs and ideas from people.

Third, graphic recording is a kinesthetic way of learning that o ers people an exciting way to digest content and retain concepts.

Graphic Recording Professionals

Here are some examples of graphic recording women who are helping to lead the way in the graphic recording industry. (Hat tip to Benjamin Felis, who interviewed graphic recorders.)

Brandy Agerbeck | www.loosetooth.com: As a graphic recorder, Agerbeck gets to think and draw — and listen, and synthesize clients’ complex conversations — while practicing world-class facilitation methods and earning invaluable hands-on experience in businesses across industries, big and small, old and new.

Heather Martinez | www.letslettertogether.com: Visual Practitioner, Lettering Artist, Author, Teacher, Visioneer, and Neuland Ambassador. Since 2016, she has studied with masters of calligraphy, sign painting and gra ti, and shares what she’s earned with other visual practitioners.

Sherrill Knezel | www.meaningfulmarks.net: Sherrill is a listener, graphic recorder, educator and illustrator artist who has done graphic recording for events and conferences.

These are just a few examples of the many women who are making a di erence in the world.

It’s an exciting time in graphic recording, and women are leading the way. Our work is helping to make business executives think outside the box with new ideas and concepts, aided with visual images.

[To learn more about graphic recording, search online and social media channels for “graphic recording” or “visual notetaking”.]

Debra Lee Murrow is artist and founder of COLORME Art Spa, a multifaceted arts teaching company in Scottsdale, Ariz., that works with organizations for graphic recording, art workshops and teambuilding. She also is a member of NAWBO (National Association of Women Business Owners). bit.ly/colormeArtSpa

NAWBO NEWS 4

Less is More: Your Leadership Focus Will Help You Grow Exponentially

Whether you are an entrepreneur, a small business owner or a corporate leader, you have likely felt overwhelmed and anxious when you have too much to do. As a one-person show or a leader of a small business, it may be easy to feel like we have to do “all the things” because we wear all or most of the hats in our business.

It may seem counterintuitive, but research has proven that focusing on less — but focusing on the most important tasks — will allow you to get further, faster. That is not to say that you abandon activities within your purview, it is just that you prioritize your activities to keep you in your “Zone of Genius” and delegate or o oad other activities to someone who is best qualified to take over these activities.

Ready to get more focused in your business? Start with these three steps:

1. Create your business vision. Your most important role as a leader is to have a crystal-clear vision of where you are taking your business in the next three to five years. Do you want to increase the number of clients you serve and your revenue? Do you want to emphasize a profitable area of your business and strip away the parts of the business that are underperforming? Do you want to serve a new geographic area? In addition to articulating your vision, it is important to have one or more metrics in mind so that your “destination” is even more clearly defined.

2. Next, get clear on what you, personally, need to focus on in order to meet that vision. According to the Pareto Principle, 20% of your e orts will result in 80% of your outcomes. What activities should you be exclusively focused on to move toward your vision? With limited hours in a workday, how can you spend your time doing work that lights you up, utilizes your unique abilities and moves you toward your vision?

3. For activities that don’t drive you toward your vision (your 80%), take a critical eye and decide whether the task continues to get done and, if so, to whom you can delegate it so that you remain focused on your 20%. For example, in my business, I’ve identified my 20% to be developing “thought leadership” articles as well as serving my consulting and coaching clients. I’ve chosen to o oad scheduling

tasks, podcast production and social media content planning and execution. I’ve also decided on the type of client I’ll work with exclusively and the minimum contract amount that I’ll accept. These decisions weren’t easy, but I know I’ll be a better writer and my business will be more successful in the long run.

If you need help deciding where to focus on your business, give me a call. I o er VIP Strategy Days for corporate clients as well as small business owners. Until then, remember “Less is More!”

Jennifer Drago is an award-winning strategist, author, speaker and certified business coach. She helps senior living, healthcare and nonprofit organizations get clear on their vision and strategy so they can identify — and execute on — opportunities for growth, revenue and operational e ciencies.

Drago worked as a strategy and operations executive in the healthcare and senior living industries for 30 years, facilitating strategic plans and developing new programs and service lines. She holds a bachelor’s degree in finance, a master’s degree in business administration and a master’s degree in health services administration from Arizona State University. She is a Life Fellow of the American College of Healthcare Executives and a certified Mastery Method coach.

peaktoprofit.com

NAWBO NEWS nawbophx.org 5
NAWBO Phoenix Corporate Partners Bank of America  Myrell PriceMyAc.com Financial Potion  Wells Fargo  Commerce Bank of America  Elontec Ti any & Bosco Phoenix Business Journal SRP CopperPoint Insurance  Splash Printing and Marketing

Investing in Teenage Mentoring: A Valuable Parental Decision

As parents, we often grapple with how best to guide our children through the tumultuous teenage years. The quest for identity, heightened emotions and peer pressure can make it a challenging phase for teens and their parents.

During this critical stage, parents should consider investing in a mentor for their teenager. In addition, a mentor can provide benefits ranging from emotional support and mental resilience training to academic guidance, which can be instrumental in shaping a teenager’s future.

Firstly, mentors o er a unique perspective outside the immediate family sphere, crucial in fostering independent thought and problem-solving skills in teenagers. As a neutral party, they can provide unbiased advice and guidance without the emotional complexity often attached to familial relationships. Mentorship helps teenagers navigate various challenges with an open mind and broaden their horizons.

Secondly, mentors serve as positive role models that inspire ethical, respectful and productive behavior. They can help shape a teenager’s character by demonstrating how to manage conflicts, resolve problems and work toward goals diligently. As successful individuals themselves, mentors can provide concrete examples of what it means to be responsible, resilient and hard-working, which teenagers can emulate in their personal and academic lives.

The benefits of investing in a mentor for a teenager are tremendous. From o ering a unique perspective to fostering resilience and providing academic guidance, mentors play a critical role in a teenager’s development.

Elite Minds Academy has a strong focus on mental health and emotional well-being. We want to prepare your teenager for life, not just get through the teen years.

Here are six reasons why a mentor is helpful to your teenager:

1. Stress/Anxiety Management: Teenagers often grapple with stress and anxiety from academics, peer pressure, extracurricular activities or familial expectations. A mentor can equip them with techniques

to manage stress and anxiety e ectively, thereby promoting positive mental health.

2. Goal Setting and Achievement: Mentors can assist teenagers in defining their goals, both short- and long-term. They can provide a strategic roadmap to achieve these goals, fostering a sense of purpose, discipline and resilience in the face of obstacles.

3. Building Resilience: Life is full of ups and downs, and resilience is a key life skill. Mentors can help teens learn to bounce back from setbacks, nurturing an optimistic mindset.

4. Improved Self-Confidence: Mentors can help teenagers identify their strengths and build on them, boosting their self-confidence. They also provide tools to overcome weaknesses, fostering selfassuredness in personal and academic pursuits.

5. E ective Communication Skills: Mentors can help teenagers to express themselves confidently and assertively. They provide strategies for e ective communication, aiding in the development of stronger relationships and future professional interactions.

6. Emotional Intelligence: Mentors can help teenagers better understand and manage their emotions. They foster emotional intelligence, enhancing empathy, interpersonal relations and overall emotional well-being.

Suzi Freeman’s passion for teen mental health and suicide prevention stems from her struggles with suicidal ideation and knowing most of that came from childhood. She has also learned so much from raising her five children! Freeman, CEO of Elite Minds Academy and founder of The Teen Warrior Box, is certified as a neurolinguistic programming master practitioner, master life and success coach, QPR certified instructor, mental performance & EQ coach and suzifreeman.com

NAWBO NEWS 6
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Suzi Freema Speaker & Trainer in Emotio & Trauma Informed Leader 9 0 9 - 5 4 5 5 s u z i @ s u z i f r e e m a n . c w w w e l i t e m i n d s c o n
Elite Minds Consulting 6
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Meet the 50 Top Small Business Advocates & Leaders who best support Small Business Success Top Small Business Advocates & Leaders 2023 FEATURING Aker Ink Alliance Bank of Arizona Benefit Commerce Group Fennemore Goodmans Interior Structures KEO Marketing Prisma PRESENTED BY Meet the Companies That Support Small Business
54 INBUSINESSPHX.COM JULY 2023 + +

Robert Blaney has served as the district director of the U.S. Small Business Administration for the State of Arizona since 1998. His varied experience includes work as a federal agent, police officer, vice-president of an insurance brokerage and district director for the late Congressman Jack Kemp. He is a native of western New York and a graduate of Buffalo State University.

sba.gov/offices/district/az/phoenix

Remembering the Wrong Things …

Recently, I attended an event, and the food was wonderful.

The adult beverages, not so much … and everyone remembered that for all the wrong reasons. The host enjoyed top-shelf vodka, evidently his drink of choice, but forgot those of us who enjoy whatever else. We had all hoped for better, but it was generic, from a wholesale club and disappointing.

My point is simply that people remember — and mostly remember when it is not good.

Any business, service businesses especially, need to remember that you are only as good as your last customer’s opinion, and the massive review pages on the internet can damage or even kill a business.

When it comes to serving people, Theodore Levitt, a Harvard Business School professor, once wrote “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” It could be argued that it is one of the better quotes about giving people choices they want.

Happy customers can become long-term customers if the “quarter-inch hole” you sell them is of good quality, lasts a long time and fits their lifestyle. It comes down to what makes your customers happy, feeling they were treated fairly, feeling content and fulfilled.

A marketing plan should not always be centered around you. It should be centered around your customer’s needs and wants. Customers want what they want, when they want it, and at a reasonable price. Most customers want it as finished as possible, as complete as possible, with no expensive add-ons in the offering.

Consumers want the “quarter-inch hole,” not the quarter-inch drill.

In daily life, there are great examples of this concept. Tradespeople offer 24/7/365 service. Lifestyle merchants offer home sharing services; ride-sharing services operate when you need them; curated boxed food delivery services, curated cat/dog food subscriptions, and clothes that fit you and arrive every few weeks are among many more examples of things customers want, when they want them, complete and at a reasonable price.

I have a cat food subscription and I don’t own a cat. It is for those that stop at my house. I don’t want a bad review.

If you are uncertain on how to adjust your marketing plan or need help to develop one, please seek assistance from an SBA-funded resource partner. There is never any charge for small business counseling and information is always available at www.sba.gov, where you can find information on the SCORE Association, America’s Small Business Development Center Network, and the Women Business Centers, Veteran Business Opportunity Centers and SBA’s new Community Navigator Pilot Program, which has community-based organizations helping to reach the nation’s smallest businesses. By the way, the average drill bit lasts more than 50 years, but only gets used for 15 minutes in its entire life. People really do want to buy a “quarter-inch hole.”

It is honor for me to participate again this year with In Business Magazine as they launch the 2023 Small Business Guide, because it is such a useful directory for local and area businesses.

Categories

Accounting & Tax Services

Business Banking

Business Organizations & Associations

Commercial Insurance

Commercial Real Estate

COVID Testing & Services

Credit Reporting / Background Checks

About The Top 50:

The 2023 Top 50 Small Business Advocates & Leaders Guide special section is a resource guide of top small businesses or small-business service companies vetted by In Business Magazine editorial staff and recommended to you, the reader. Serving your business with quality companies can make all the difference in running a small business. These Top 50 business services companies are dedicated to serving their clients and providing proven products and services, and they have a high degree of experience in their given fields. We recommend that you do business with them. Our 2023 Top 50 Small Business Advocates & Leaders Guide special section will be online at inbusinessphx.com for an entire year. Here’s to doing great business together.

Employee Benefits / Insurance

Finance/Wealth Management

Healthcare Insurance

Human Resources / DEI / Hiring

Information Technology

Janitorial

Law Firms

Marketing, PR & Social Media

Office Furniture

Payroll Services

Printing / Promotions

SBA Lending

Telecommunications

Video Production & Services

55 INBUSINESSPHX.COM JULY 2023 Top Small Business Industry Leaders
Meet the 50 Top Small Business Advocates & Leaders who best support Small Business Success Top Small Business Advocates & Leaders 2023 FEATURING Aker Ink Cox Business Guidant Law Firm Quarles & Brady Stearns Bank N.A. PRESENTED BY Meet the Companies That Support Small Business

Accounting & Tax Services

CBIZ & MHM

At CBIZ and MHM, we are uniquely structured to provide a range of nancial and business services. CBIZ is a business consulting, tax, nancial services, and bene ts and insurance provider that works closely with MHM, a national, independent CPA rm.

Top Executive: Chuck McLane, Senior Managing Director, West Region Leader

Of ces (Local / National): 1 / 100+

Local HQ: 4722 N. 24th St., Suite 300

Phoenix, AZ 85016

Phone: (602) 264-6835

Website: cbiz.com

Duran Business Group

Duran Business Group provides accounting and tax solutions to businesses with integrity, professionalism and a high focus on customer service. Services also include payroll and himan capital

Top Executive: Regina Duran

Of ces (Local): 1

Local HQ: 2633 E. Indian School Rd., Suite 230

Phoenix, AZ 85016

Phone: (480) 674-5757

Website: duranaccounting.com

Business Banking

Stearns Bank N.A

Stearns Bank N.A. is a nationally recognized fullservice bank. With an unmatched sense of urgency and commitment to hard work, our employee owners are driven to help small businesses thrive through service, innovation, and collaboration. Member FDIC. Equal Housing Lender.

Top Executive: Tom Hosier, Chief Lending Officer

Local HQ: 9225 E. Shea Blvd. Scottsdale, AZ 85260

Phone: (480) 314-4200

Website: stearnsbank.com

OneAZ Credit Union

OneAZ Credit Union is a nancial institution serving more than 161,000 members and more than 10,000 businesses throughout Arizona. With more than $3.3 billion in assets, OneAZ is owned by its members, who bene t from better rates, lower fees for service and improved technology.

Top Executive: Brandon Michaels, President & CEO

Local HQ: 2355 W. Pinnacle Peak Rd.

Phoenix, AZ 85027

Phone: Member Care Center: (844) 663-2928

Website: oneazcu.com

Business Organizations & Associations

Alliance of Arizona Nonprofits + Arizona Grantmakers Forum

The Alliance + Arizona Grantmakers is a trusted statewide resource and advocate for the state’s nonpro t and philanthropy communities. The organization is leveraging its combined strengths to maximize value for members and advance the sector through effective collaborations.

Top Executive: Kristen Wilson, CEO

Of ces (Local): 1

Local HQ: 333 E. Osborn Rd., Suite 245 Phoenix, AZ 85012

Phone: (602) 279-2966

Website: arizonanonprofits.org

Arizona Small Business Association

Celebrating 50 years, ASBA is a membership organization dedicated to delivering entrepreneurs the resources required to prosper in an ever-changing marketplace. ASBA offers education, mentoring, networking, advocacy programs and member bene ts that equip your business with the tools to succeed.

Top Executive: Debbie Hann, Interim CEO

Of ces (Local): 2

Local HQ: 11811 N. Tatum Blvd., Suite P-195 Phoenix, AZ 85028

Phone: (602) 306-4000

Website: asba.com

Top Small Business Industry Leaders Connect with us at alliancebankofarizona.com/plus Alliance Bank of Arizona, a division of Western Alliance Bank. Member FDIC. Jeff
jschelter@alliancebankofarizona.com
your local banking expert
PROVEN. RELIABLE. Relationship banking built on trust, powered by the strength of Western Alliance Bank. Trusted Relationships + National Strength 56 INBUSINESSPHX.COM JULY 2023
Schelter Managing Director, Commercial Banking (602) 797-3614
Meet
TRUSTED.

Local First Arizona

Local First Arizona is a nonpro t organization working to strengthen communities and local economies through supporting, maintaining and celebrating locally owned businesses throughout the State of Arizona.

Top Executive: Kimber Lanning

Of ces (Local): 1

Local HQ: 407 E. Roosevelt St., Phoenix, AZ 85004

Phone: (602) 956-0909

Website: localfirstaz.com

Commercial Insurance

CopperPoint Insurance Companies

CopperPoint provides workers compensation insurance coverage for more than 16,000 businesses statewide, ensuring workers the care they need if they are injured on the job. It has been providing workers compensation insurance to Arizona businesses since 1925.

Top Executive: Marc E. Schmittlein

Of ces (Local): 1

Local HQ: 3030 N. 3rd St., Phoenix, AZ 85012

Phone: (602) 631-2300

Website: copperpoint.com

Phoenix Insurance Group

Our team is family owned and operated. Like any family, we take care of our own. We understand that you are more than just a policy number. And with over 25 years of experience under our belt, you can rest assured that we will utilize our knowledge and unparalleled customer service to deliver a superior client experience. It’s our promise to you.

Top Executive: Casey Elliott, Principal

Of ces (Local): 1

Local HQ: 7220 N. 16th St., Suite C, Phoenix, AZ 85020

Phone: (602) 707-7707

Website: phoenixinsgroup.com

Strunk Insurance Group

Founded in 1982, Strunk Insurance is a multigenerational, family-owned business with more than 30 years of experience in employee bene t advising. With the expertise of a national employee bene ts agency and the one-on-one attention of a boutique rm, Strunk Insurance prides itself in developing trusting, long-term partnerships with its clients.

Top Executives: Casey Strunk, President; Greg Strunk, Founder

Of ces (Local): 1

Local HQ: 14425 N. 7th St., Suite 102, Phoenix, AZ 85022

Phone: (602) 978.44140

Website: strunkgroup.com

Commercial Real Estate

Bryant Commercial Real Estate

We provide transaction management, oversee construction and property site selection, lease renewals and so much more. Grow your business and pave the road to success with our help.

Top Executive: Jonvieve Bryant

Of ces (Local): 1

Local HQ: 2233 N 7th St., Phoenix, AZ 85006

Phone: (480) 802-8100

Website: bcreaz.com

KEO Marketing

Looking for significant increases in leads and sales?

KEO Marketing is an award-winning B2B marketing agency.

We know how maddening it is to waste money with a marketing agency that doesn’t deliver results. For more than 20 years, we have built marketing systems that consistently deliver outstanding leads and sales.

Some of the world’s largest brands have depended on KEO Marketing for marketing programs that drive business growth. KEO Marketing offers an innovative Fractional-CMOplus-marketing-team model to help your company scale faster with less investment and better ROI.

Specializing in business-to-business (B2B) marketing strategy, creative, messaging, infrastructure, execution, marketing analytics and results, KEO Marketing helps Fortune 1000 companies, as well as medium-sized businesses, achieve and exceed their marketing and sales goals.

Learn more at: https://bit.ly/top50sba.

At-a-Glance

COMPANY NAME: KEO Marketing Inc

MAIN LOCAL OFFICE: 141 E Palm Ln, Suite 108, Phoenix, AZ 85004

PHONE: (480) 413-2090

WEBSITE: keomarketing.com

OFFICES IN METRO PHOENIX: 1

HEADQUARTERED: Phoenix

CEO/PRESIDENT: Sheila Kloefkorn

NO. OF YEARS WITH COMPANY: 23

YEAR ESTABLISHED LOCALLY: 2000

SPECIALTIES: B2B Marketing, Lead Generation, Sales Support, Fractional CMO Services, Branding

OUTBOUND MARKETING Capture

Capture

INBOUND MARKETING

Target and nurture known

companies and contacts

OUTBOUND MARKETING

and nurture known companies and contacts

Target

GENERATE MORE LEADS AND SALES WITH

KEO Marketing for a

Whether you are looking to outsource your marketing, or simply want to understand how you can achieve better results in house, contact KEO Marketing for a complimentary consultation and marketing audit.

»
THE KEO MARKETING B2B
Capture and convert leads as they express interest in what you provide StoryBrand Messaging Inbound Marketing Outbound Marketing Content Marketing Marketing Automation EDUCATION MARKETING LEAD GENERATION ACCOUNT BASED MARKETING MOBILE, SOCIAL, LOCAL LEAD NURTURING keomarketing.com | audit@keomarketing.com | 480-413-2090
SUCCESS SYSTEM
INBOUND MARKETING GENERATE MORE LEADS AND SALES WITH
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THE KEO MARKETING B2B SUCCESS SYSTEM StoryBrand Messaging Inbound Marketing Outbound Marketing Content Marketing Marketing Automation EDUCATION MARKETING LEAD GENERATION ACCOUNT BASED MARKETING MOBILE, SOCIAL, LOCAL LEAD NURTURING keomarketing.com | audit@keomarketing.com | 480-413-2090 INBOUND MARKETING GENERATE MORE LEADS AND SALES WITH
OUTBOUND MARKETING
and convert leads as they express interest in what you provide
and convert
Target and nurture known companies and contacts THE KEO MARKETING B2B SUCCESS SYSTEM StoryBrand Messaging Inbound Marketing Outbound Marketing Content Marketing Marketing Automation EDUCATION MARKETING LEAD GENERATION ACCOUNT BASED MARKETING MOBILE, SOCIAL, LOCAL LEAD NURTURING keomarketing.com | audit@keomarketing.com | 480-413-2090 Top Small Business Industry Leaders 57 INBUSINESSPHX.COM JULY 2023 ADVERTISING PROFILE
Whether you are looking to outsource your marketing, or simply want to understand how you can achieve better results in house, contact
complimentary consultation and marketing audit.
leads as they express interest in what you provide

Fennemore.

Founded in 1885, Fennemore is a full-service business law firm committed to delivering legal excellence, embracing change and fostering an innovative and collaborative culture to serve clients better. With 15 offices across the U.S., Fennemore continues to set the standard in providing comprehensive legal solutions.

Fennemore’s client-focused approach means that, in today’s complex and constantly evolving business and legal landscape, we aggressively protect the legal interests of the companies we serve, while identifying endless opportunities.

Our attorneys have substantial experience in a wide variety of corporate, commercial and securities transactions, including mergers, acquisitions, corporate reorganizations, leveraged buyouts, debt financings, venture capital financings, and private placements of securities.

Fennemore’s seasoned team understands the intricacies associated with creating, establishing, maintaining and running a successful business. We assist clients throughout all phases of a business’s life, including entity selection, formation and governance. Our business attorneys often serve the role of in-house legal counsel for closely held businesses and provide outside legal expertise for larger businesses.

Working closely with each client, our firm places an emphasis on practical business and legal solutions in negotiating and drafting contracts and in addressing the complex business, legal and regulatory issues that businesses face.

To learn more about the firm, visit www.FennemoreLaw.com.

At-a-Glance

COMPANY NAME: Fennemore.

MAIN LOCAL OFFICE: 2394 E. Camelback Rd., Suite 600, Phoenix, AZ 85016

PHONE: (602) 916-5000

WEBSITE: fennemorelaw.com

OFFICES IN METRO PHOENIX: 1

HEADQUARTERED: Phoenix

CEO & PRESIDENT: James Goodnow

NO. OF YEARS WITH COMPANY: 23

YEAR ESTABLISHED LOCALLY: 1885

SPECIALTIES: Business & Finance; Business Litigation; Employment & Labor; Real Estate and Trusts & Estates

LPC Desert West

Lincoln Property Company is an international full-service real estate rm offering real estate investment, development, design/ construction management, leasing and property management/ receivership/asset management services. LPC has approximately 7,300 employees and maintains a presence in more than 200 U.S. cities and 12 countries throughout Europe.

Top Executive: David Krumwiede, SVP

Of ces (Local): 1

Local HQ: 3131 E Camelback Rd., Suite 318, Phoenix, AZ 85016

Phone: (602) 912-8888

Website: lpcdesertwest.com

COVID Testing & Services

Embry Health

Embry Health joined Arizona’s leading diagnostic testing lab, Sonora Quest Laboratories, to ensure Arizonans receive accurate test results within 2 – 3 days. The partnership between Sonora Quest Laboratories and Embry Health makes it easier to access high-quality tests with quick results.

Top Executive: Raymond Embry

Of ces (Local): Many, see website

Local HQ: 3350 S. Price Rd., Tempe, AZ 85282

Phone: (480) 376-2170

Website: embryhealth.com

Healthcare Solutions

Our highly experienced and dedicated team of healthcare providers are committed to providing personalized patient care. Through our on-site/near-site healthcare clinics, we are able to provide comprehensive healthcare that includes wellness, preventive care, urgent care, telemedicine and disease management.

Top Executive: Frances Ducar, President, FNP

Of ces (Local): 1

Local HQ: 4831 N. 11th St., Phoenix, AZ 85014

Phone: (602) 424-2101

Website: hcsonsite.com

Credit Reporting / Background Checks

Reliable Background Screening

For more than a quarter of a century, Reliable Background Screening has mitigated risk for thousands of clients by providing expert advice and unparalleled quality services. Its goal is to protect clients, their employees, their business, their brand and their assets. It works to do so by educating its clients about what background information they should have, and what the best methods are to acquire it.

Top Executive: Rudy Troisi, President & CEO

Of ces (Local): 1

Local HQ: 3509 E. Shea Blvd., Phoenix, AZ 85028

Phone: (800) 787-2439

Website: reliablebackgroundscreening.com

Risk Assessment Group

With its primary of ces located in Phoenix, Arizona, Risk Assessment Group has been providing national background screening for more than a decade. Its philosophy of exemplary customer service starts with C.A.R.E. — Compliance, Accuracy, Reliable Turnaround Time, Exemplary Customer Service. Its primary focus is on providing clients with services tailored speci cally around their needs.

Top Executive: Brad Brigham, CEO

Of ces (Local): 1

Local HQ: 2100 S. Rural Rd., Tempe, AZ 85282

Phone: (866) 777-1114

Website: riskassessmentgroup.com

Top Small Business Industry Leaders 58 INBUSINESSPHX.COM JULY 2023 ADVERTISING PROFILE

Employee Benefits / Insurance

Benefit Commerce Group, an Alera Group Company

Bene t Commerce Group is an innovative and awardwinning employee bene ts consulting, retirement plans and commercial insurance rm. We are unabashedly passionate about what we do, and we hold ourselves accountable to delivering quanti able and meaningful results.

Top Executive: Scott Wood, Managing Partner

Of ces (Local): 3

Local HQ: 16220 N. Scottsdale Rd., Suite 100 Scottsdale, AZ 85254

Phone: (480) 515-5010

Website: benefitcommerce.com

Holmes Murphy & Associates

As an independent brokerage, we believe fully in serving the unique challenges of clients in every industry and of almost every size across the nation. For more information, visit holmesmurphy.com or follow us on Twitter.com (@holmesmurphyins), Facebook, LinkedIn or Instagram.

Top Executive: Jeff Kirke, Vice President

Of ces (Local / National): 1 / 12

Local HQ: 7047 E. Greenway Pkwy., Suite 210 Scottsdale, AZ 85254

Phone: (877) 951-1776

Website: holmesmurphy.com

Finance/Wealth Management

Goldbook Financial

A member of the MassMutual family of rms, GoldBook Financial provides individuals, business owners and corporations with personalized advice and solutions to protect what matters. Our culture of excellence and exemplary support team helps de ne our mission.

Top Executive: Eric Bottolfsen

Local HQ: 4900 N. Scottsdale Rd., Suite 4000 Scottsdale, AZ 85251

Phone: (480) 638-2205

Website: goldbookfinancial.com

Wiser Advisor

We are an RIA that works closely with owners and their businesses. We provide a wide variety of services, including 401k management, cash management, business exit planning, and investor management. We hold Certi ed Financial Planner®, Chartered Advisor in Philanthropy® and Certi ed Exit Planning Advisor certi cations.

Top Executive: Larry Lytle, Founder and Financial Advisor

Local HQ: 4616 E. Sunset Dr., Phoenix, AZ 85028

Phone: (480) 500-9055

Website: www.wiser-advisor.com

Healthcare Insurance

Blue Cross Blue Shield of Arizona

Blue Cross® Blue Shield® of Arizona (AZ Blue) is committed to helping Arizonans get healthier faster and stay healthier longer. With a mission to inspire health and make it easy, AZ Blue offers health insurance and related services to more than 2 million customers. AZ Blue, a nonpro t company, is an independent licensee of the Blue Cross Blue Shield Association. The company and its subsidiaries employ nearly 3,000 people in their Phoenix, Flagstaff and Tucson of ces.

Top Executive: Pam Kehaly, President & CEO

Local HQ: 8220 N. 23rd Ave., Phoenix, AZ 85021

Phone: (602) 864-4100

Website: azblue.com

Benefit Commerce Group, an Alera Group Company

Small business is the heart of the American economy!

At Benefit Commerce Group (BCG), we are committed to supporting small businesses and bringing them the same types of employee benefits programs that larger companies utilize— and saving them money.

There is a myth that there’s no difference among benefits brokers for small groups…that none of them really has anything different to offer. That is simply not true.

At BCG, we have many options for small businesses to help them save money and better compete for talent.

And now we have exciting news for small businesses: You CAN get the best medical care and save money at the same time!

We have an exclusive program that gives workers and their families access to topperforming doctors—at a lower cost.

It’s based on proven data science that shows that if you go to one of the best doctors, you will receive better medical care, with fewer complications, faster recovery and at a lower cost. Isn’t that what we all want?

While this program has attracted many large employer customers…Apple being among them…BCG has implemented this model effectively for smaller employers—to save money and improve healthcare for employees.

BCG has been saving money for small businesses for many years, and we have a long list of clients who have saved an average of $1,500 per employee in the first year. At BCG, we never stop innovating to serve them better.

We thank the small businesses of Arizona for keeping our economy vibrant and growing!

At-a-Glance

COMPANY NAME: Benefit Commerce Group, an Alera Group Company

MAIN LOCAL OFFICE: 16220 N. Scottsdale Rd., Suite 100, Scottsdale, AZ 85254

PHONE: (480) 515-5010

WEBSITE: benefitcommerce.com

OFFICES IN METRO PHOENIX: 3 [Scottsdale, Chandler, Phoenix]

HEADQUARTERED: BCG: Scottsdale; Alera Group: Deerfield, IL

MANAGING PARTNER & PRINCIPAL: Scott M. Wood

NO. OF YEARS WITH COMPANY: 14

YEAR ESTABLISHED LOCALLY: 2009

SPECIALTIES: Employee Benefits Consulting, Benefits Benchmarking, Strategic Planning, Retirement Plan Services, Commercial Property & Casualty Insurance

»
Top Small Business Industry Leaders 59 INBUSINESSPHX.COM JULY 2023 ADVERTISING PROFILE

Alliance Bank of Arizona

Alliance Bank of Arizona, a division of Western Alliance Bank, Member FDIC, delivers relationship banking that puts clients at the center of everything. Founded in 2003, Alliance Bank of Arizona offers a full spectrum of tailored business banking solutions and outstanding service, with offices in Greater Phoenix, Tucson and Flagstaff. Alliance Bank of Arizona was named 2021 Lender Firm of the Year by NAIOP Arizona, among many other awards and recognitions. Alliance Bank

is part of Western Alliance Bancorporation, which has more than $65 billion in assets and ranked #1 among top-performing large banks with assets greater than $50 billion in 2021 by both American Banker and Bank Director. As a regional bank with significant national capabilities, Alliance Bank of Arizona delivers the reach, resources and local market expertise that make a difference for customers. For more information, visit alliancebankofarizona.com

At-a-Glance

COMPANY NAME: Alliance Bank of Arizona

MAIN LOCAL OFFICE: One E. Washington St., Suite 1400, Phoenix, AZ 85004

PHONE: (602) 389-3500

WEBSITE: alliancebankofarizona.com

OFFICES IN METRO PHOENIX: 7

HEADQUARTERED: Phoenix

CEO: Don Garner

NO. OF YEARS WITH COMPANY: 21

YEAR ESTABLISHED LOCALLY: 2003

SPECIALTIES: Customized lending and deposit solutions; Treasury Management; Small business banking; Bankers who specialize in various industries including healthcare, legal, manufacturing, nonprofits, professional services, local government, hotels, restaurants, timeshare resorts, commercial real estate, and more.

Top
60 INBUSINESSPHX.COM JULY 2023 ADVERTISING
Small Business Industry Leaders
PROFILE

Delta Dental of Arizona

Delta Dental of Arizona is the leading dental bene ts provider in Arizona, serving more than 1.3 million enrollees and more than 3,700 contracted dentists. Its focuses are creating a path to better health and wellness and healthier lives for everyone.

Top Executive: Michael Jones, President & CEO

Local HQ: 5656 W. Talavi Blvd., Glendale, AZ 85306

Phone: (866) 327-0032

Website: deltadentalaz.com

Human Resources / DEI / Hiring

AmeriSource HR Consulting Group, LLC

AmeriSource helps business owners build the foundation, manage the growth and establish ef ciencies within their business. Keeping our clients happy and satis ed is non-negotiable. How do we do it? We consistently provide spectacular service, delivered by experienced team members, working collaboratively, in a timely manner.

Top Executive: Camille French

Of ces: (Local): 1

Local HQ: 20860 N Tatum Blvd., Suite 300 Phoenix, AZ 85050

Phone: (602) 343-6444

Website: amerisourcehr.com

Arizona Correctional Industries

Arizona Correctional Industries today is a vibrant business creating innovative solutions for customers while helping inmates gain the job skills to lead productive lives. ACI’s strength is working with its business partners and customers to answer their questions.

Top Executive: Brian Radecki

Of ces (Local / National): 1 / 15

Local HQ: 3279 Harbour Dr., Phoenix, AZ 85034

Phone: (602) 272-7600

Website: aci.az.gov

AZ HR Hub

AZ HR Hub provides human resources consulting and human resources outsourcing for small businesses. Our certi ed HR consultants can respond to the human resource needs that you simply don’t have time, expertise or resources to address effectively.

Top Executive: Linda Michaels, Founder & CEO

Of ces (Local): 1

Local HQ: 4435 E. Chandler Blvd., Suite 200 Phoenix, AZ 85048

Phone: (877) 294-7482

Website: azhrhub.com

Information Technology

IT Partners

Over the years, we’ve worked with a growing number of organizations across all industries to solve their unique business challenges — from orchestrating simple O365 migration and backup engagements to architecting and implementing complex infrastructure to designing the best CloudSmart solutions. As our customers’ business needs continue to evolve, so do we. One thing we guarantee will never change is our commitment and service to you.

Top Executive: Steve Tepedino, President and CEO

Local HQ: 3116 S. Mill Ave., Suite 411, Tempe, AZ 85282

Phone: (602) 667-0100

Website: www.IT-Partners.com

Total Networks

Total Networks helps businesses in Phoenix create their technology roadmaps and achieve their goals. The company serves clients from diverse industries, including manufacturing, legal, accounting and nancial services, and medical of ces.

Top Executive: Dave & Stephanie Kinsey

Of ces (Local / National): 1

Local HQ: 4201 N. 24th St., Suite 230 Phoenix, AZ 85016

Phone: (602) 808-4400

Website: totalnetworks.com

OneNeck IT Solutions Corporation

OneNeck is a leading provider of hybrid IT solutions tailored for mid-market and enterprise companies, including cloud and hosting solutions, managed services, ERP application management, professional services, IT hardware and top-tier data centers.

Top Executive: Terry Swanson

Of ces (Local / National): 1 / 15

Local HQ: 5301 N. Pima Rd., Suite 100

Scottsdale, AZ 85250

Phone: (480) 315-3000

Website: oneneck.com

Janitorial

Jani-King

Family-owned and -operated Jani-King Southwest provides state-of-the-art commercial cleaning services to hotels, restaurants, surgery centers, schools, nancial institutions, manufacturing facilities and municipal buildings from regional support centers in Phoenix and Tucson.

Top Executive: Julie Robinson

Of ces (Local): 1

Local HQ: 7740 N. 16th St. Suite 110

Phoenix, AZ 85020

Phone: (602) 433-0550

Website: janiking.com

Law Firms

Engelman Berger, PC

Engelman Berger is comprised of experienced lawyers who are well recognized for their expertise and committed to resolve commercial disputes and assist clients in preventing legal problems through proper planning.

Top Executives: David Wm. Engelman and Steven N. Berger

Of ces (Local): 1

Local HQ: 2800 N. Central Ave., Suite 1200

Phoenix, AZ 85004

Phone: (602) 271-9090

Website: eblawyers.com

Fennemore Craig

Fennemore Craig is a full-service law rm with more than 190 attorneys. A law rm in tune with the business engine, Fennemore Craig has helped the West’s entrepreneurs as well as its largest businesses for more than 130 years, whether pursuing solutions or defending their interests in federal and state courts, administrative agencies and arbitration proceedings.

Top Executive: Stephen A. Good

Of ces (Local / National): 1 / 5

Local HQ: 2394 E. Camelback Rd., Suite 600

Phoenix, AZ 85016

Phone: (602) 916-5000

Website: fclaw.com

Guidant Law Firm

Guidant Law takes a personalized and practical approach to resolving complex and growth-oriented legal issues at the local, national and international levels. Providing transactional, advisory and litigation services, it focuses on enhancing value, always keeping the client’s goals in mind.

Top Executive: Gary Smith, Partner

Lamar Hawkins, Partner

Scott Jensen, Partner

Sam Saks, Partner

Of ces (Local): 1

Local HQ: 402 E. Southern Ave., Tempe AZ 85282

Phone: (602) 888-9229

Website: guidant.law

Quarles & Brady LLP

Quarles & Brady offers an array of legal services to clients ranging from Fortune 100 companies to small entrepreneurial businesses to individuals, with practices focused in several areas, including business law; health and life sciences; intellectual property; labor and employment; and real estate and land use.

Top Executive: Jason Wood, Office Managing Partner

Of ce (Local): 1

Local HQ: One Renaissance Square

Two N. Central Ave., Suite 600

Phoenix, Arizona 85004

Phone: (602) 229-5200

Website: quarles.com

Marketing, PR & Social Media

Aker Ink

Aker Ink is a full-service PR and marketing agency that helps companies increase brand awareness, enhance thought leadership and generate leads. We think creatively and critically, developing strategies that resonate with targeted audiences and incite action.

Top Executive: Andrea Aker, CEO

Of ce (Local): 1

Local HQ: Scottsdale

Phone: (602) 339-7339

Website: akerink.com

KEO Marketing

Specializing in business to business (B2B) marketing strategy, creative, messaging, infrastructure, execution, analytics and results, KEO Marketing helps companies as well as medium-sized businesses achieve and exceed their marketing and sales goals.

Top Executive: Sheila Kloefkorn

Of ces (Local): 1

Local HQ: 141 E Palm Ln., Suite 108

Phoenix, AZ 85004

Phone: (480) 413-2090

Website: keomarketing.com

The James Agency

Providing innovative ideas and creative solutions for clients’ biggest problems, the agency’s tight-knit tribe ditches conventional industry BS to maximize each client’s time, money and sanity while acting as an extension of its team.

Top Executive: Veronique James

Of ces (Local): 1

Local HQ: 6240 E. Thomas Rd., Suite 200

Scottsdale, AZ 85251

Phone: (480) 248-6710

Website: thejamesagency.com »

Top Small Business Industry Leaders 61 INBUSINESSPHX.COM JULY 2023

Serendipit Consulting

Serendipit is a full-service creative and PR agency dedicated to ideation evolution. We blend unbridled, wild imaginations with our core values to produce a continual state of creativity and consistency — the kind that produces real results.

Top Executive: Melissa DiGianfilippo, Partner and President of PR

Of ces (Local): 1

Local HQ: 407 W. Osborn Rd., Phoenix, AZ 85013

Phone: (602) 283-5209

Website: serendipitconsulting.com

Office Furniture

Copenhagen Imports

Copenhagen is focused on helping clients improve productivity by designing for them the perfect work environment, from executive suites to functional home of ces.

Top Executive: Erik Neilsen

Of ces (Local / National): 4 / 7

Local HQ: 1701 E. Camelback Rd. Phoenix, AZ 85016

Phone: (602) 266-8060

Website: copenhagenliving.com

Goodmans Interior Structures

Goodmans is a 69-year-old of ce furniture distributor in Phoenix, Tucson and Albuquerque. We represent Herman Miller, Knoll, DIRTT and 200 specialty brands. We are helping customers to compel employees back to the of ce by using the power of research-based design.

Top Executive: Adam Goodman

Of ces (Local / National): 1 / 3

Local HQ: 1400 E. Indian School Rd., Phoenix, AZ 85014

Phone: (602) 263-1110

Website: goodmans.com

Payroll Services

Compass-i LLC.

Compass-I was started in 2002 with the purpose of providing businesses a cost-effective and exible escape from expensive employee leasing (PEO) arrangements. Compass-i brings all the elements to support the employment life cycle through an on-demand platform. This approach allows clients to receive and ultimately pay for only the services they need and use.

Top Executive: Chip Shank

Of ces (Local): 1

Local HQ: 301 W. Warner Rd., Suite 132, Tempe, AZ 85284

Phone: (480) 893-1394

Website: compass-i.com

Printing / Promotions

HP2

HP2 has the experience and ability to assure that the right promotional items, corporate awards, logo shirts or other personalized items are selected and designed properly and done to meet clients’ needs.

Top Executive: Marc Hawkins

Of ces (Local): 1

Local HQ: 8126 N 23rd Ave., Phoenix, AZ 85021

Phone: (602) 235-9099

Website: hp2promo.com

Prisma

Prisma provides nimble, scalable marketing solutions through technology-enabled print production and logistics capabilities. Your business’s growth is powered by Prisma’s expertise in audience acquisition, data analytics, custom promotional products and end-to-end brand management technology. Prisma powers your ‘Message to Market.’

Top Executive: Robert Anderson, CEO

Of ces (Local): 1

Local HQ: 2937 E Broadway Rd., Phoenix, AZ 85040

Phone: (602) 243-5777

Website: poweredbyprisma.com

62 INBUSINESSPHX.COM JULY 2023
Top Small Business Industry Leaders

Alphagraphics on University

Managing a business takes nesse, market savvy, exibility, and a whole lot of time. Meeting last-minute deadlines, maintaining inventory, promoting sales and new services, and staying on budget are just a few of the tasks on a business owner’s “to-do” list. That’s why you need an experienced business solutions provider, like AlphaGraphics, in your corner.

Top Executive: Mike Sparaco

Of ces (Local): 1

Local HQ: 815 W. University Dr., Suite 101, Tempe, AZ 85281

Phone: (480) 968-7821

Website: alphagraphics.com/us-arizona-tempe-us004

SBA Lending

Alliance Bank of Arizona

Founded in 2003, Alliance Bank of Arizona, a division of Western Alliance Bank, Member FDIC, delivers relationship banking that puts clients at the center of everything, offering a full spectrum of tailored business banking solutions and outstanding service.

Top Executive: Don Garner, CEO

Of ces (Local / National): 11 / 43 national as part of larger company

Local HQ: 1 E. Washington St., Phoenix, AZ 85004

Phone: (602) 389-3500

Website: westernalliancebancorporation.com

National Bank of Arizona

National Bank of Arizona provides local expertise and focuses on delivering award-winning service. It is more than just a business bank; it has expanded to a fullservice nancial institution offering a suite of products and services tailored to business.

Top Executive: Mark Young

Of ces (Local / National): 24 / 66

Local HQ: 6001 N. 24th St., Phoenix, AZ 85016

Phone: (602) 212-5524

Website: nbarizona.com

Telecommunications

Cox Business

Cox Business provides voice, data and video services for more than 330,000 small and regional businesses, including healthcare providers; K-12 and higher education; nancial institutions; and federal, state and local government organizations.

Top Executive: John Wolfe, Southwest Region Manager

Local HQ: 1550 W. Deer Valley Rd. Phoenix, AZ 85027

Phone: (800) 526-4158

Website: coxbusinessaz.com

Nextiva

Nextiva’s mission is to provide reliable, uni ed communications products backed by a dedication to delivering amazing service to businesses across the country. Its cloud-based phone systems, fax communications and Web-based tools are designed to increase exibility, productivity and ef ciency for businesses of all sizes in a variety of industries.

Top Executive: Tracy Conrad

Of ces (Local): 1

Local HQ: 9451 E. Via de Ventura, Scottsdale, AZ 85256

Phone: (800) 799-0600

Website: nextiva.com

Video Production & Services

Two Second Media

We think like a small business, work like a start-up, and play like an underdog. Focused on production ef ciency to offer the fastest – highest quality video production at the fairest pricing. Commercials, testimonials, sales, training, live productions and more.

Top Executive: Chris Weir, CEO

Of ce (Local): 1

Local HQ: 14952 N. 137th Ln., Surprise, AZ 85379

Phone: (602) 699-6271

Website: twosecondmedia.com

with confidence.

63 INBUSINESSPHX.COM JULY 2023
Top Small Business Industry Leaders Bank
At Stearns Bank, we believe in going above and beyond, whether that means answering calls on the first ring, working with speed and precision, or sharing expert guidance. As a strong, nationwide banking leader, we are proud to be an advocate of small business success for all! Member FDIC | Equal Housing Lender StearnsBank.com/Scottsdale | (480) 314-4200 COMMERCIAL LENDING | SMALL BUSINESS LOANS | EQUIPMENT FINANCING | FULL-SERVICE BANKING
for
Business Prisma powers your business’s growth with ease Your business needs an agile, solutions provider to power your marketing supply chain. Prisma has everything from audience acquisition and analytics, powerful direct mail and print capabilities to promotional items that get you noticed. Prisma has the technology and experience to help your small business grow. Prisma is proud to be named a Top 50 Small Business Advocate Get to know us at poweredbyprisma.com Phoenix | Nashville 800-379-5777
Big Growth
Small

Alix, Don, 24

Baken, Nicholas, 14

Black, Debe, 49

Blaney, Robert, 55

Bradt, Valerie, 45

Butler, Tyler, 40

Camacho, Chris, 26

Clyde, Rebecca, 10

Crisp, Brian, 36

Drago, Jennifer, 51

Federico, Rick, 12

Action Ignite Sales, 49

Aker ink PR & Marketing, 62

Alliance Bank of Arizona, 56, 60

ANGLES Communication, 47

Arizona Commerce Authority, 2, 9, 26

Arizona Office of Tourism, 5

Arizona State University, 26

Arizona Technology Council, 19, 26

Ascend Phoenix, 21

Axis for Autism, 22

Barro’s Pizza, 12

Bashas’ Supermarkets, 12

Benefit Commerce Group, 59

Best Corporate Events, 12

Botco.ai Inc., 10

Camelot Homes, 12

Children’s Cancer Network, 22

Clarius Partners, 15

Codefy, 10

CollabraTech, 20

COLORME Art Spa, 50

DAS Technology, 10

DoorSpace, 24

DriSteem, 45

DSV Global Transport and Logistics, 18, 19

Freeman, Suzi, 52

Geiger, Kyle T., 38

Gomez, Jorge, 16

Hall, Morgan, 22

Hanchett, Mark, 10

Hay, Samantha, 20

Harpst, Gary, 32

Jackson, Samantha, 44

Johnson, Christina, 15

Kierman, Jonathan, 40

Kou, C.S., 20

Elite Minds Academy, 52

Enterprise Bank & Trust, 36

Fennemore, 58

Fire StartHer Coaching, 48

Gallagher & Kennedy, 38

Gensler, 41

Goodmans Interior Structures, 54

Goodwill of Central and Northern Arizona, 17

Greater Phoenix Economic Council, 26

Highlight Tech Corp., 20

Holualoa Companies, 67

HonorHealth, 23

Humble Bistro, 16

Insperity, 24

Intel, 26

Italian Daughter, The, 46

Jeep, 45

Jive, 6

JLL, 43

KEO Marketing, Inc., 57

Kiterocket, 68

KORE Power, 26

LeadFirst, 32

LGE Design Build, 15

Lincoln Property Company, 15

Mohr Capital, 15

Kubicki, Ania, 47

Lemons, Steve, 20

Liveris, Andrew, 33

Luttrell, Patti, 22

Meyer, Melissa Maggiore, 46

Murrow, Debra Lee, 50

Paige, Hayley, 33

Rajasundaram, Sabina, 10

Rehurek, Lisa, 42

Ritchie, Matt, 18

Shipley, Liz, 26

National Association of Women Business Owners – Phoenix, 47

NordLayer, 13

Nxu, 10

NYFTY Solar, 14

Passport Photo Online, 11

Phoenix Children’s Foundation, 22

Plaza Companies, 67

Prisma, 64

Private Label International, 15

Prologis, 37

ProTech Detailing, 37

RFP Success® Company, 42

Rosewood Property Company, 15

Thorstad, Justin, 14

Tracey, Shannon, 12

Valentine, Phil, 12

Venneri, Alexi, 10

Watson, Sandra, 9, 26

Williams, Knolly, 33

Woolf, Max, 11

Worthy, Akili, 48

Worthy, Sarah M., 24

Zarkar, Kevin, 20

Zylstra, Steven G., 26

SRP, 7, 25

Stearns Bank, 6, 63

Super Star Car Wash, 40

Teen Warrior Box, The, 52

Tiffany & Bosco, P.A., 39

TreCeuticals, 14

U.S. Small Business Administration, Arizona District, 55

UnitedHealthcare, 3

University of Arizona, 26

Valley of the Sun United Way, 44

VensureHR, 12

Xplor Technologies, 12

65 INBUSINESSPHX.COM JULY 2023 In each issue of In Business Magazine, we list both companies and indivuduals for quick reference. See the stories for links to more. Bold listings are advertisers supporting this issue of In Business Magazine
@inbusinessphx CHECK US OUT
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THE TOLL OF BURNOUT

Workplace burnout can create an increased risk of mental health issues such as anxiety, depression, mood disturbances, substance abuse, workplace injuries and interpersonal conflict between co-workers. Overworking can take a toll on individuals’ physical health as well, with 745,000 people dying each year from heart-related diseases due to overworking, according to a global study from the World Health Organization.

Moving from ‘Fine’ to ‘Well’ at Work

Work-life balance. It has been talked what feels like to death in recent years, especially as employees moved from in-person to virtual during the pandemic and are now back in-person full- or part-time. However, the risk factors that come into play when a healthy work-life balance is not maintained are shocking: unhealthy stress levels for prolonged periods of time. The effects? Poor mental and physical health, which are two essential components not only for maintaining productivity in the office but also for simply living a full life.

So, what is a business to do?

Stop talking and get to work on helping employees go from saying they are “just fine” when asked to knowing they are doing and feeling “well.” Put pen to paper on a true health and wellness initiative and put it into action and get the entire team involved.

Where to start? It is as easy as 1-2-3.

Find internal advocates. There are three core pillars to health: food and nutrition, movement and exercise, and mental and behavioral health. It’s important to create time and space within the workweek to address each of these critical components. Once they are established, the next step is to create a call to action to the team by asking each person where they have a passion. Business should try to find the people within the company who are already doing just one of these verticals and put them together on a committee with likeminded teammates.

committee as well as participants and record it, evolving the plan and events as needed.

Sound like too much? In bite-sized chunks, a business or organization is entirely capable of moving something like this from white board to real life. Over the past year, CHASSE Building Team used this process to create CHASSE-ing Healthy, which is focused on CHASSE Eats, CHASSE Gains, and CHASSE Headspace.

PROVEN IN PRACTICE

By creating a system and empowering each committee to think big, CHASSE has successfully completed more than a dozen programs and projects in the past 12 months alone, including some outside-the-box ideas:

• The Wheel of Challenges, which is an actual wheel each department within the company spins each month, agreeing to take part in the health-based challenge based on where the wheel lands. Those who complete it are entered to win prizes.

• Healthy Owner Bingo, a multi-week program where teammates complete tasks as it relates to nutrition, movement and mental health over time, working toward getting Bingo on said card, which was then turned in for prizes.

• 12 Days of CHASSE-ing Healthy, a themed challenge to promote daily wellness concepts during the workdays leading up to the holidays.

Jim Gmelich is Culture

Champion at CHASSE Building Team, an employee-owned local general contractor with more than $450 million in Arizona projects annually. A former client and both a former education and nonprofit leader, Gmelich directs professional and leadership development and career progression while cultivating, promoting and celebrating CHASSE’s extraordinary culture. chasse.us

JULY

Provide clear resources. Businesses should give each committee dedicated time during the normal course of the workdays to dream up all of the events, games, speakers and other ideas to support their pillar of wellness. It’s important that leaders actively listen to each committee, gauging each team’s level of passion for each programmatic element, and then create a fiscal budget as well as paid time during the workday to move the ideas forward that the internal committees are most excited about.

Set dates and times. Once all budgets and programmatic elements are approved, it’s important business leaders work with each committee to set dates and times for recurring activities for the quarter or even entire year. They should develop a system for announcing each event and key messaging that clearly states each event has no cost to the employee and will take place during the normal workday (unless it’s something truly outside the box like an overnight event), and reasons why the company supports the activity. After each event, it’s important to get feedback from each

• Lunch-n-Learn, a series of lunches hosted by the organization during which teammates had complimentary access to a personal trainer to ask questions tailored to their particular needs.

• CHASSE Headspace Bingo, similar concept to Healthy Owner Bingo, where teammates complete tasks as it relates to mental health over the course of May, Mental Health Awareness Month.

Other examples include team yoga, paddleboarding, an anonymous idea submission box and even a four-month golf tournament.

To date, the program is netting positive results as well as critical feedback it never had before, which is being used by the human resources department to enhance support where it is directly requested, including reviewing and increasing the company’s Employee Assistance Program to provide additional financial support for counseling assistance and other nontraditional benefits that support a healthy lifestyle.

The status of American work-life balance is poor, with the U.S. being the most overworked first-world country in the world. Ninety-four percent of service professionals in the U.S. spend more than 50 hours working per week, and nearly 66% of workers admit they have no work-life balance even though they recognize it is needed.

66 INBUSINESSPHX.COM
2023
A CANDID FORUM
The roadmap to creating a practical wellness plan for the office

ARIZONA’S MOST INNOVATIVE COMMERCIAL REAL ESTATE FIRMS

Plaza Companies and Holualoa

Companies have been proud to partner on some of the most transformational redevelopment projects in Arizona –including SkySong, the ASU Scottsdale Innovation Center and Park Central.

As two competitive, connected, and skilled real estate firms, our history of working with educational institutions and fostering publicprivate partnerships has taken each of our projects to the next level and we are excited to see the community impacts. For

Park Central
more information, visit theplazaco.com and holualoa.com
SkySong, The ASU Scottsdale Innovation Center

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Moving from ‘Fine’ to ‘Well’ at Work

3min
page 66

Alliance Bank of Arizona

8min
pages 60-63

Benefit Commerce Group, an Alera Group Company

1min
page 59

KEO Marketing

5min
pages 57-59

Remembering the Wrong Things …

6min
pages 55-57

Investing in Teenage Mentoring: A Valuable Parental Decision

2min
pages 52-55

Less is More: Your Leadership Focus Will Help You Grow Exponentially

2min
page 51

Women in Graphic Recording: A Growing Force in the Industry

2min
page 50

The True Measure of a Woman’s Success

1min
page 49

Breaking Barriers: Empowering Women and Advancing Diversity, Equity and Inclusion

2min
pages 48-49

Where did all the optimism go?

2min
page 47

The Italian Daughter Celebrates Tradition

1min
page 46

2023 Grand Wagoneer Series III 4X4

2min
pages 45-46

Home Is Where It All Starts

3min
page 44

Top Eight Things to Avoid when Responding to a State Government RFP

3min
pages 42-44

Philanthropy at the Heart of Super Star Car Wash’s Growth

3min
page 40

Navigating the Maze of Construction Defect Claims in Arizona

3min
pages 38-40

Cash Management Strategies to Help Navigate Economic Uncertainty

3min
pages 36-38

Get Your Business Off the Ground: 5 Tips to Fund Your Dream

3min
pages 35-36

Lleva tu Negocio al Siguiente Nivel: 5 Consejos para Financiar tu Sueño Empresarial

3min
pages 34-35

Want to Help … but Should I?’

7min
pages 32-34

Is Who We Are Shaping the Tech Industry?

11min
pages 26-32

MEET YOUR NEWEST EMPLOYEE A SMART THERMOSTAT.

0
page 25

How HR Leaders Can Incorporate AI

2min
page 24

Innovative Technology Can Alleviate Physician Burnout

1min
page 24

Harnessing the Unique Talents of Neurodivergent Employees

2min
page 22

CollabraTech Unveils Innovative Liquid Chemical Delivery System: Unlocking New Possibilities

3min
pages 20-22

ON THE MOVE

1min
page 20

Semi Insights ARIZONA’S SEMICONDUCTOR EPICENTER Arizona Has Strategic Importance for DSV Inventory Management Solutions

3min
pages 18-19

Humble Bistro’s Chef and Co-Owner Stays Humble

3min
pages 16-17

Strategic Innovation

3min
pages 15-16

TreCeuticals – Skincare Game-Changer with CBD

1min
page 14

NYFTY Solar Empowers the Consumer

1min
page 14

Scammers Target Businesses through LinkedIn

2min
pages 13-14

Exclusivity: A Trending Choice for Gyms

1min
page 12

We help local businesses find global reach.

0
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