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This month spotlighting Mercy Care, Tyler Butler’s series explores the myriad ways businesses give back and the positive ways their programs impact our community.
FEATURES
34 Conquering the Karen Conundrum
Kate Zabriskie explores five steps businesses can take to turn the tide on tough customers.
43 Negative News Packs a Punch
Kathleen Gramzay’s series furnishes organizational leaders with a holistic, comprehensive outlook, enabling leadership that leverages the potency of human resilience.
Karla Jo Helms delves into the misinformation crisis businesses today are grappling with
DEPARTMENTS
9 Guest Editor Rick McCartney, president of InMedia Company, introduces the "Advancing Enterprise" edition.
10 Feedback
Laurel Lewis, Jaime Spinato and Stephanie Stewart respond to In Business Magazine’s burning business question of the month: What programs do you have to encourage volunteerism among your employees, and why?
12 Briefs
“A Business Case for Workplace Friendships,” “Dailies Top Stories,”
“Local Standouts Recognized for Achievements and Philanthropy,”
“Paris Baguette Plans Continued Expansion in Phoenix Area” and “Small Giants Launches Academy for a Growing Construction Industry”
15 Startups
“Developer Develops Infrastructure Construction Service” and “Contractor Builds Up Roofing”
16 From the Top
Put her heart into the health industry, Carol Nalevanko has sustained 40 years of success for DMB’s Village Health Clubs & Spas.
17 CRE
“First Phase of Retail at PV Nearly 100% Leased,” “Mosaic Completes Luxury Build-to-Rent Townhomes In Gilbert,” “Greystar Completes Industrial Project in Peoria” and “VanTrust Getting Great Results with Glendale Developments”
Noel Thomas explains how businesses can combat human trafficking while protecting user privacy. COVER STORY 28
Business Boosters: How big business is helping small business
Major corporations operating in our community open up for In Business Magazine to describe their programs focused on supporting local SMBs to help them succeed and grow.
“Sustainable Surge,” “Axus Technology Expands” and “Creating the Next Generation of Chip Experts”
“Joyful Mural to Boost Healing at Phoenix Children’s” and “HealthyU Is Reshaping Women’s Healthcare in Arizona”
“E-Commerce Model Empowers SMBs” and “How Leaders Can Alleviate Employees’ Stress over AI in the Workplace”
New releases give fresh insights on business thinking.
Phil Neidhart discusses how businesses can protect themselves from fraud in their financial transactions.
With broker commissions coming under scrutiny, Andrea Marconi explores what CRE can learn from the shockwaves sent through RRE. 44 Nonprofit
Laura Kaiser offers strategies for structuring a corporate giving program that truly gives back. 45 Assets
2024 Grand Highlander Hybrid
Plus: The right packaging will help a product stand out in a crowded retail space. 46
Eureka! – Innovative and Elevated 46 Roundtable
July 2024 Words
RaeAnne
Marsh Editor, In Business Magazine
RaeAnne Marsh became editorial director of Phoenix-based InMedia Company in 2010 and helped launch Valley-wide business resource In Business Magazine. Her journalism career began more than 20 years ago, when she left California and 12 years of teaching to transplant in Phoenix’s vibrant entrepreneurial environment, and includes incorporating her own business, Grammar & Glitz, Inc., to work with business and media clients nationwide.
Holding the magazine to strong editorial standards, she says, “New businesses are founded, out-of-staters bring new strengths, established businesses evolve and expand — all of which contributes to the dynamic vitality that I see as the mission of In Business Magazine to be the voice of and vehicle to nurture, in each monthly edition. It is my challenge to ensure each edition is packed with relevant information on a broad spectrum of issues, aimed at a readership that runs the gamut from entrepreneurial startup to major corporation.” Marsh was awarded 2024 Small Business Journalist of the Year from the U.S. Small Business Administration, Arizona District.
Guest columns are feature articles presented as a special, limited series as well as regular, ongoing series in In Business Magazine.
Tyler Butler
Guest Columnist – Social Impact
A long time corporate social responsibility practitioner, Tyler Butler is known for her expertise in creating, launching and developing successful social impact programs. Her commitment to rallying people together to make a positive difference has created sustainable signature programs empowering people to give back in a myriad of ways globally. Butler operates under the ethos of “each one teach one,” and so her contributions to In Business Magazine provide her with an outlet to share the best of what companies are doing to aid humanity. Butler looks to shed light on good corporate citizens and share stories about the magic they are creating through their generous outreach efforts.
Kathleen Gramzay
Guest Columnist – Resilience
Kathleen Gramzay, LMT, is an entrepreneur, body/mind resilience expert, speaker, author, and founder of Kinessage LLC. The Kinessage® methods are taught nationally to transform stress, chronic tension and pain, and increase mental resilience and long-term health for greater well-being and sustainable success. Her programs empower leaders and teams to be present, think more clearly and work more productively, confidently and collaboratively.
Bruce Weber
Guest Columnist – Capacity
Bruce Weber sees In Business Magazine as a valuable forum for topics relevant to our business and nonprofit community. “I am deeply interested in organizational capacity and what makes organizations successful and impactful in the work they do. In my work in the community for more than 16 years, I have worked with all sizes of organizations and leaders in helping their businesses grow and expand their impact. My previous careers with Microsoft and Hewlett Packard involved working with business integration partners to design strategies to engage new markets. In today’s complex world, I enjoy exploring the possibilities and opportunities that change can bring.”
This month’s contributors
Robert Blaney has served as the district director of the U.S. Small Business Administration for the State of Arizona since 1998.
Karla Jo Helms is the chief evangelist and anti-PR® strategist for JOTO PR Disruptors™ and has extensive experience in crisis management.
Laura Kaiser is the chief corporate relations and brand officer at Valley of the Sun United Way.
Andrea Marconi is an attorney with Fennemore and serves as its chair of business litigation. Her areas of practice include business and complex litigation, real estate, banking law and health care.
Phil Neidhart is senior vice president of treasury management for UMB Bank in Phoenix and has more than 22 years of experience in the financial services industry.
Noel Thomas is a co-founder of Dark Watch, a risk intelligence platform focused on human trafficking.
Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm, working with clients in the United States and internationally.
Publisher Rick McCartney
Editor RaeAnne Marsh
Web Editor Jake Kless
Graphic Design Benjamin Little
CONTRIBUTING WRITERS
Don Alix
Robert Blaney
Steve Burks
Varesh Chaurasia
Dawson Fearnow
Amanda Flores
Christina Gialleli
Karla Jo Helms
Mike Hunter
Laura Kaiser
Andrea Marconi
Phil Neidhart
Thomas Park
Stephanie Quinn
Noel
Thomas
Sam Yoon Kate Zabriskie
ADVERTISING
Operations
Louise Ferrari
Business Development Raegen Ramsdell
Louise Ferrari
Cami Shore
Events Amy Corben
WTSM TV STUDIO
General Manager Chris Weir
More: Visit your one-stop resource for everything business at inbusinessphx.com. For a full monthly calendar of business-related events, please visit our website.
Inform Us: Send press releases and your editorial ideas to editor@inbusinessphx.com
President & CEO Rick McCartney
Editorial Director RaeAnne Marsh
Financial Manager Tom Beyer
Office Manager Allie Jones
Accounting Manager Todd Hagen
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In Business Magazine is a collaboration of many business organizations and entities throughout the metropolitan Phoenix area and Arizona. Our mission is to inform and energize business in this community by communicating content that will build business and enrich the economic picture for all of us vested in commerce.
PARTNER ORGANIZATIONS
Debbie Hann, Chief Operating Officer Arizona Small Business Association Central Office (602) 306-4000 www.asba.com
Steven G. Zylstra, President & CEO Arizona Technology Council One Renaissance Square (602) 343-8324 www.aztechcouncil.org
Kristen Wilson, CEO AZ Impact for Good (602) 279-2966 www.azimpactforgood.org
Terri Kimble, President & CEO Chandler Chamber of Commerce (480) 963-4571 www.chandlerchamber.com
Tanaha Hairston, President NAWBO Phoenix Metro Chapter (480) 289-5768 www.nawbophx.org
Colin Diaz, President & CEO Tempe Chamber of Commerce (480) 967-7891 www.tempechamber.org
Our Partner Organizations are vested business organizations focused on building and improving business in the Valley or throughout Arizona. As Partners, each will receive three insert publications each year to showcase all that they are doing for business and businesspeople within our community. We encourage you to join these and other organizations to better your business opportunities. The members of these and other Associate Partner Organizations receive a subscription to In Business Magazine each month. For more information on becoming an Associate Partner, please contact our publisher at info@inbusinessphx.com
ASSOCIATE PARTNERS
Ahwatukee Foothills Chamber of Commerce ahwatukeechamber.com
Arizona Chamber of Commerce & Industry azchamber.com
Arizona Hispanic Chamber of Commerce azhcc.com
The Black Chamber of Arizona phoenixblackchamber.com
Economic Club of Phoenix econclubphx.org
Glendale Chamber of Commerce glendaleazchamber.org
Greater Phoenix Chamber of Commerce phoenixchamber.com
Greater Phoenix Equality Chamber of Commerce gpglcc.org
Mesa Chamber of Commerce mesachamber.org
North Phoenix Chamber of Commerce northphoenixchamber.com
Peoria Chamber of Commerce peoriachamber.com
Phoenix Metro Chamber of Commerce phoenixmetrochamber.com
Scottsdale Area Chamber of Commerce scottsdalechamber.com
Scottsdale Coalition of Today and Tomorrow (SCOTT) scottnow.com
Surprise Regional Chamber of Commerce surpriseregionalchamber.com
WESTMARC westmarc.org
Rick McCartney is president and CEO of InMedia Company, a media technology company, and is responsible for producing many local, regional and national brands and media products. He is the publisher of In Business Magazine, which has been publishing in the Greater Phoenix area since 2011. In 2024, In Business Magazine will be expanding into both additional cities, and with the production of the “In Business Weekly TV Show”.
McCartney is a member of several nonprofit and for-profit boards and is involved with local and national organizations — all focused on economic development, children’s education, poverty and equity issues.
Big on Small Business
Arizona always ranks high as a state strong for startups and small to mid-size businesses. While credit for the success so many startups and SMBs achieve must of course be given to the can-do western spirit of the individuals, credit must also be shared with the major companies that make it part of their business model to support SMBs.
So many big companies in the Valley know what it means to support small business, whether through programs to sharpen business owners’ and managers’ skills, educating them on best practices or offering services that can advance them and even empower them to be instantly more successful. Since COVID, big/small business collaborations have been seen as opportunity for all. Small business is empowered while big businesses see opportunity in everything from partnership to even gaining a client base. Regardless, this dynamic is good for our overall business community and good for Arizona’s economic growth.
As a business owner myself, entrenched in building my business, and given that empowering businesses of all sizes is our mission at In Business Magazine, I was adamant that we take a look at big business working with small business and showcase some strong examples that have made an impact and become solid examples of this to grow business. We are fortunate to have chosen several who are making a difference.
In this month’s cover story, In Business Magazine explores some of those programs targeted to benefit smaller businesses. Big businesses in our community describe how they work with SMBs and put their efforts into greater context by sharing the consideration that motivates them.
A common concern for businesses of all sizes is customer relations — whether it’s a B2B or B2C relationship. Kate Zabriskie addresses how they can deal with challenging customers (sometimes colloquially referred to as “Karens,” she explains) in feature article “Conquering the Karen Conundrum.”
Karla Jo Helms offers an insightful and helpful article in “Negative News Packs a Punch,” effectively disproving the adage “all publicity is good publicity” as she addresses the issue of misinformation in our digital age.
This edition of In Business Magazine closes with the Roundtable feature “Businesses: Combat Human Trafficking while Protecting User Privacy” by Noel Thomas. Pointing out that “Many businesses operate under the false assumption that their industry is immune to human trafficking risks,” Thomas addresses this societal issue with a discussion on how businesses may make a difference.
Other topics range from fraud in financial transactions to preparing employees to be comfortable with AI in the workplace to new businesses serving specific niches as varied as healthcare and construction.
And as a special section, this edition also includes the “50 Top Small Business Advocates & Leaders Guide,” In Business Magazine’s annual resource guide for top small business services, with an insightful introduction by Robert Blaney, district director of the U.S. Small Business Administration, Arizona District.
I want to thank our great team who are so dedicated to bringing our readers an impactful issue each month. It is not often I get to lead the issue as Guest Editor, so I wanted to single out both RaeAnne Marsh and Ben Little for their great work in producing In Business Magazine.
I hope you’ll find it a useful and enjoyable read.
Sincerely,
Rick McCartney Publisher, In Business Magazine President & CEO, InMedia Company
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FEEDBACK QUESTION: Let us know what you want to know from the Valley’s top business leaders. editor@inbusinessphx.com
For all past Feedbacks go online to inbusinessphx.com and see what Valley executives think on various business topics.
JULY
have to encourage volunteerism among your employees, and why?
LAUREL LEWIS, SIOR
Managing Director
NAI Horizon
Sector: Commercial Real Estate
NAI Horizon has a rich history of philanthropy and volunteering that aligns with the firm’s values. Team members are inspired by the energy of giving and volunteering at NAI Horizon.
This year, we took a poll to determine which charitable groups spark enthusiasm and resonate with individual passions and narrowed it to four categories: children, veterans, animals and marginalized populations.
A vote determined our quarterly focus. We provide opportunities to give of time, talent and treasure, including a needs drive, 50/50 raffle, paid time off for in-person volunteering and monetary donations.
We make it fun, post signs, share stories and communicate results. A few employee quotes tell our story:
• “I volunteer because we choose local charities impacting our community.”
• “I was a recipient of donations as a child and now that I can give, I do.”
• “I never worked at a company with an atmosphere of so many giving hearts.”
• “It inspires gratitude in my life as I see the plight of others.”
Volunteerism contributes to our positive, engaged and cohesive work environment, with equal opportunity.
NAI Horizon naihorizon.com
Laurel Lewis, SIOR, is a managing director at NAI Horizon. She represents landlords and tenants through the sale and leasing of multitenant office properties in Metro Phoenix. She is a force both in the field and in the community. Lewis volunteers with Andre House and the Valley Partnership Community Project. She has also volunteered with New Pathways for Youth, having served as a mentor to young women.
JAIME SPINATO
Co-owner & Director of Community Outreach
Spinato’s Pizzeria & Family Kitchen Sector: Restaurant
Our Spinato’s family has been committed to serving the community for 50 years. In 2009, we established the Kenneth A. Spinato Foundation, which encourages a high standard of service and leadership. Ken is the patriarch of our family, and he is also a military veteran. As a foundation and a business, we have aligned three pillars that are close to our hearts: kids, veterans and service animals.
Over the years, we have had different volunteerism programs for our employees. Recently, we established 26 fundamentals that we shared with our team, and one of them is to “Serve outside our walls.” We know that volunteerism programs help with retention but, for us, it really goes beyond that. We want our team members to support causes that are close to their own hearts.
That’s one reason we offer two paid days (16 hours) in our benefits package for volunteering. Team members can choose to spend this time volunteering for their own favorite nonprofit, or they can volunteer at one of our Spinato’s charitable programs throughout the year.
Spinato’s Pizzeria & Family Kitchen spinatospizzeria.com
Jaime Spinato is Spinato’s Pizzeria & Family Kitchen’s co-owner, director of community outreach and brand manager. She holds a culinary arts degree, and she has been instrumental in Spinato’s recipe development, particularly as it relates to gluten-free and healthy menu options. In her role as director of community outreach, she manages all of Spinato’s philanthropic programs.
Sign up for the monthly In Business Magazine eNewsletter at www.inbusinessphx.com. Look for survey questions and other research on our business community.
STEPHANIE STEWART
President
Russ Lyon Foundation Sector: Nonprofit
Ten years ago, we started the Russ Lyon Foundation, a nonprofit that invests in charitable organizations and events across the state. It is funded by direct company, Advisor and employee investment. An equally important part of the Russ Lyon Foundation is our V-Corps, which stands for Volunteer Corps.
Each of our 13 Russ Lyon Sotheby’s offices has a Russ Lyon Foundation representative and V-Corps team that participates hands-on in projects and events that each office chooses. These group service-work events provide a wonderful and safe opportunity for our Advisors, employees and executives to work together, outside the office and for the benefit of those in need.
Why? Because it’s the right thing to do. Because our people want to help those in need. Because good fortune comes with an obligation to help others in a dignified way. Because helping others nourishes our souls, makes us better people and a better company.
As of this, our 10th year, we are closing in on the $1,000,000 invested milestone and have accumulated more than 15,000 hours of community service hours.
Russ Lyon Foundation russlyonfoundation.org
Stephanie Stewart is president of Russ Lyon Foundation, a charitable arm of Russ Lyon Sotheby’s International Realty, an Arizonabased, 77-year-young full-service real estate brokerage. The brokerage has more than 900 Global Real Estate Advisors across the state, from Tubac and Tucson in the South all through the Valley to Prescott, Sedona and Flagstaff in the North.
DAILIES TOP STORIES
‘In Business Dailies’ Most Views Last 30 Days
Here are the stories with the most views over the past 30 days (prior to press time) that were features in our In Business Dailies. The In Business Dailies hit email inboxes twice each weekday — at 9:30 a.m. and updated at 4:30 p.m. Sign up today at www.inbusinessphx.com/dailies-signup.
Commercial Real Estate & Development | Cover Story | May 2024
The Real Deal: On the Ground with Commercial Real Estate by
RaeAnne Marsh
Arizona’s real estate market has had a yo-yo cyclical nature for decades. Are we entering a time of more stability? In Business Magazine has asked leading professionals in this market to share insights on what is happening now in the four real estate sectors of industrial, retail, office and multifamily plus how real estate is supporting the important economic sector of healthcare — and what influences may direct future development.
Technology & Innovation | Semi Insights | June 2024
Unlocking the Potential: Arizona’s Journey to Semiconductor Innovation Hub
Pioneering the Silicon Desert
by Shannon Blood
In the heart of the scorching Sonoran Desert, a new frontier of innovation is emerging — one that promises to redefine Arizona’s economic landscape and propel it into the global spotlight as a semiconductor powerhouse.
Economy & Trends | inbusinessphx.com | June 3 2024
See Where Arizona Ranks for States Most Worried About Their Finances
inbusinessPHX.com
New data reveals the states that are the most stressed about their finances, with Arizona coming fifth.
Government & Compliance | inbusinessphx.com | May 9 2024 New Terminal Coming to Sky Harbor, Not Anticipated to Begin until After 2030
inbusinessPHX.com
Phoenix Mayor Kate Gallego and members of the Phoenix City Council heard plans to build a new terminal at Phoenix Sky Harbor International Airport. With more than 48 million passengers in 2023 and passenger numbers continuing to grow, a new terminal is necessary to meet passenger demand and maintain a high level of service.
A Business Case for Workplace Friendships
As the labor market continues to stay tight business are looking for solutions that can boost employee retention and recruiting success. According to a recent Society for Human Resource Management survey, 76% of U.S. workers who have close friends at work say it makes them more likely to stay with their current employer. This means that business leaders looking for a competitive edge in the labor market may need to gut check themselves regarding their company culture. Businesses looking to create a more friendly and inclusive environment should consider implementing strategies such as hosting social events, hiring for culture fit and creating a learning partner program.
SOCIAL EVENTS
Social events during work hours and outside of work hours are a great way to bring employees together to foster friendships and inclusivity. Things like happy hours and company balls are a great way to bring employees together to connect with each other outside the office. Company-wide community service days are another great way to bring employees together while also bettering their community together. This can allow employees from different departments the opportunity to work together in a more informal setting. Organizations also don’t have to leave the office to hold an event to bring employees together; simply an in-office lunch to celebrate a company milestone can also help create a more social environment.
WORKPLACE CULTURE
Organizations can help provide an environment for friendships by hiring for culture fit. Culture fit starts with recruiting,
and organizations must define their culture before they can hire for it. Leaders will need to determine what makes their corporate culture unique from other organizations and market that uniqueness to potential employees and job candidates. Those in charge of hiring and recruiting can also be trained on how to best discuss the company’s culture with potential candidates and how to identify those who would integrate well with the existing team. It’s important that organizations understand that there is no single solution for hiring for culture fit; however, organizations have the power to decide what their company culture looks like.
LEARNING PARTNER PROGRAMS
Learning partner programs, or “buddy programs,” can be a great strategy for boosting social interactions amongst employees in an inclusive way. Pairing new hires with experienced employees can also help with training and employee development, giving employees an opportunity to motivate and learn from each other. Empowering learning partners to focus on subjects relevant to their own job duties allows for partners to get a second perspective, which can also create a more collaborative environment.
Friendships are powerful and business leaders who can create an environment and culture within their organization that supports and fosters employee connections can gain a huge advantage over competitors in the labor market. —Don Alix, Phoenix-based district manager with Insperity (insperity.com), a leading provider of human resources offering business from five to 5,000 employees the most comprehensive suite of scalable HR solutions available in the marketplace.
JULY
According to a recent Society for Human Resource Management survey, 76% of U.S. workers who have close friends at work say it makes them more likely to stay with their current employer.
LOOKING GOOD
Local Standouts Recognized for Achievements and Philanthropy
ACHIEVEMENTS
CHASSE’s Perkins a School Champion
Taylor Perkins, director of Business Development at CHASSE Building Team, was honored as a 2024 School Champion of the Year at the School Connect Champions of Education Awards for facilitating collaboration with school leadership and the community. chasse.us
UBS Financial Advisors Named Forbes ‘Top Women’
Susan Bailey, Jennifer Loson Luckovich and Jennifer Pope, UBS Wealth Management USA advisors in the Scottsdale office of the firm’s Pacific Desert Wealth Management Market, have been named to the Forbes Top Women Wealth Advisors Best-In-State list for 2024. ubs.com
Empire Group Earns NAIOP Award
AVE Phoenix Sky recently earned Scottsdale-based Empire Group the 2024 Best of NAIOP award for Multifamily Project of the Year. Empire developed the project as Aspire Fillmore before selling it to New Yorkbased RXR, who renamed it. builtbyempire.com
Delta Dental Awarded HAWP Platinum
For the eighth consecutive year, Delta Dental of Arizona has earned the Healthy Arizona Worksites Program Award for its implementation of evidence-based health initiatives to improve the well-being of its employees, employees’ families, and communities — and its second consecutive HAWP Platinum Award as a business making an impact on communities across the state. deltadentalaz.com
PHILANTHROPY
Cordone Ventures Supports Scottsdale Police Cardone Ventures, the Scottsdale-based company that teaches business owners how to grow and scale their businesses with a 360-degree approach, recently donated $150,000 to The Scottsdale Police Foundation on behalf of owners Brandon and Natalie Dawson and Grant and Elena Cardone. cardoneventures.com
AZ Blue Targets Food Insecurity
Blue Cross Blue Shield of Arizona Foundation for Community & Health Advancement (the Foundation), in partnership with the Arizona Food Bank Network, hosted a Day of Action earlier this year as part of its efforts addressing food insecurity in Arizona, with BCBSAZ employees and community members packing a total of 3,168 emergency food boxes for St. Mary’s Food Bank. azbluefoundation.org
Small Giants Launches Academy for a Growing Construction Industry
Small Giants recently launched an ambitious educational program, called the Academy for Construction Excellence, created to serve the growing need for training in the construction industry. Developed with the guidance of an advisory council that has more than 200 years of combined construction education experience in all facets of the construction industry, this is designed to help construction professionals reach their full potential through tailored training programs and expert guidance.
A full-service marketing and business development agency for architecture, engineering, construction and commercial real estate companies, Small Giants was wellpositioned to recognize that training in this industry is in demand — and essential. Observing the growth in the construction industry concomitant with the growth of the Phoenix metropolitan area, where people are coming in from not only different markets but different countries, Small Giants recognized that as the workforce grows, the need for training also grows. “At Small Giants, we have always been a leader in training specific to strategic marketing and business development, but clients demanded
more,” explains Danielle Feroleto, owner and president, who has been offering training for construction professionals, as well as teaching at Arizona State University’s Del E. Webb School of Construction for more than 20 years.
According to the Registrar of Contractors data, there are 41,871 commercial contractors registered in the State of Arizona and more than 240,000 skilled trades professionals working in the industry. The Academy for Construction Excellence was created to offer these professionals — regardless of client status, size, or specialty — educational program options, ranging from leadership and technical training and marketing to interview preparation and strategic planning for every role in the industry.
“The demand on companies to keep up with training as they grow and scale is increasing and even the resources available in-house and externally are not enough to train for the future. The Academy offers a variety of topics already, but we are shaping the curriculum around the requests we get from companies,” Feroleto says. —Mike Hunter
Academy for Construction Excellence academyforconstructionexcellence.com Small Giants LLC smallgiantsonline.com
Paris Baguette Plans Continued Expansion in Phoenix Area
Paris Baguette, the global bakery café franchise with more than 4,000 units, is growing fast in the United States — and Phoenix is one of its key markets. The bakery café franchise is set to open its first Phoenix location this fall at 5120 N. Central Ave. and has plans for continued growth with as many as 10 more Phoenix metro locations in the coming years.
Though there are already Paris Baguette locations in Scottsdale and the Metro Phoenix market, the brand sees strong potential to continue Phoenix development and plans to add up to 10 more bakery cafés to the Greater Phoenix area in the next three years. Phoenix is experiencing remarkable growth, largely thanks to its business-friendly environment and attractive living conditions. With this influx of
According to the Registrar of Contractors data, there are 41,871 commercial contractors registered in the State of Arizona and more than 240,000 skilled trades professionals working in the industry.
consumers and a diverse retail market, Phoenix continues to attract a growing customer base for Paris Baguette owners to address.
Paris Baguette already has more than 160 U.S. cafés open and dozens more in development.As it grows, Paris Baguette continues to prioritize selecting only the best real estate sites to support the best possible guest experience. For this upcoming growth in Phoenix, Paris Baguette plans to add bakery cafés in major lifestyle centers, targeting spaces around 3,000 square feet with adequate patio seating and easy accessibility. —Sam Yoon (a multi-unit Paris Baguette franchisee with cafés in both California and Phoenix) and Thomas Park, co-owners of Phoenix’s first Paris Baguette (parisbaguette.com)
Developer Develops Infrastructure Construction Service
Mangat Construction is dedicated to delivering specialized utility services to developers throughout Arizona, including providing comprehensive water systems, sewage facilities and other essential services during the construction process. The company was founded in March, a new enterprise of Glendalebased The Mangat Group.
Mangat Construction is one of many companies founded by Tony Mangat, a former truck driver turned entrepreneur. The Mangat Group has evolved from a trucking business into a multifaceted enterprise encompassing land development and film production.
As founder and president of Mangat Construction, Mangat says, “We initially provided these facilities solely for our projects, but it became clear that there was a broader need among local developers for more robust infrastructure solutions.” Providing services for his own projects, in fact, came from a dearth of reliable outside sources. Mangat Group had so many of its own construction projects going on and was finding it not only expensive but really hard to find companies to provide these services on time and on budget, so Mangat decided to figure out how he could bring it in house. As well
as being able to offer a great service at a reasonable price to other developers, Mangat says, “This expansion allows us to support a wider range of development projects, significantly speeding up the construction process.”
Mangat Construction currently employs 30 specialists and has plans to create about 100 jobs in Arizona. —RaeAnne Marsh
Mangat Construction mangatconst.com
Contractor Builds Up Roofing
United Contracting Group is a commercial and residential general contractor, specializing in roofing and restoration services. Founded in 2020, it has grown in these four years from three employees to more than 40 and serves approximately 1,600 clients annually.
Explaining his impetus for founding the company, owner Jarod Huston shares, “As an engineer and career builder, I worked primarily in commercial construction, focusing on highrise projects throughout the Valley. When the firm I worked for was sold to a conglomerate, I set out to launch my own local general contracting company.” Having no desire to work for investors,” he says, “I decided to start small with roofing restoration to build my reputation and generate capital.”
A challenge he faced was differentiating his startup from the numerous “storm chasers” that he observed operating in Arizona, opportunists he felt took advantage of the brutal sun and wild monsoon season to “swarm an area after a storm, knocking on doors and claiming to be construction professionals,” Huston says, noting the harm their slipshod ways do to the reputation overall of the industry and real construction professionals.
To combat these perceptions, Huston created an extensive quality control process to be performed on every project, a continued education plan for every employee, and strategic partnerships with leading vendors and manufacturers with a similar approach to quality — all of it aimed at ensuring the quality of the finished product and maintaining the rest of the client’s property.
span the entire process, starting with an analysis of the roof structure (attic) and the underside of the deck to identify any possible deficiencies or damages which might cause problems later, and include coordinating with the client areas designated for material storage and forklift operations as well as areas of safe egress and ingress while the work is in progress. Dedicated quality control managers perform inspections during all critical stages.
Huston credits his father with instilling in him his work ethic, built on the belief that “true success has little to do with money or prestige and everything to do with how you care for those to whom you are responsible, be it family, employees or community.”
—RaeAnne Marsh
United Contracting Group unitedcontractinggroup.com
Jarod Huston founded a sister company, United Response, in 2022, to provide emergency services following a sudden and unexpected event such as a pipe burst or a large roof leak, the discovery of mold inside their home, the hazardous disturbance of asbestos, or any number of other environmental safety concerns — committing to arrive within two hours of their call to address the dangers and take steps “to protect their home and their family’s wellbeing,” he says. “United Response technicians are thoroughly trained and certified by the IICRC to perform these services in accordance with the nationally recognized “Standard of Care” set forth in their regulations.”
Steps
IT TAKES A VILLAGE
Led by Carol Nalevanko and her executive team, The Village is proud to support its local communities, dedicating $40,000 per club annually for fundraisers and silent auctions. Focused on communitybased and family-centric charities, highlights include supporting Operation School Bell to help underserved children get new clothes for the school year, volunteering at Habitat for Humanity, hosting a shoe drive for St. Vincent de Paul, hosting a water bottle drive every summer, collecting dog food for local shelters, and toy and food drives every holiday season.
Carol Nalevanko Put Heart into the Health Industry
Sustaining 40 years of success for DMB’s Village Health Clubs & Spas
by Dawson Fearnow
Longtime residents might remember the 1980s here in the Valley as a time of chaos and crashes. Now known as the Savings and Loan Crisis, banks and financial institutions across the state went belly-up and the Valley’s booming real estate market went into a free-fall. Of course, things stabilized and Greater Phoenix returned to its normal rocket ship-style growth by the early 1990s. But for one young executive, that crisis created a unique opportunity that changed both her career and the entire fitness industry here in Arizona.
Meet Carol Nalevanko, the longtime president of DMB Sports Clubs and a familiar face to the thousands of members at the four Valley locations of DMB’s Village Health Clubs & Spas. In fact, Nalevanko has been with DMB since long before it was known as the Village, starting in 1980 as a fresh-faced college graduate straight from the University of South Dakota. After driving to Phoenix with her sorority friends and following the hand-written directions taped to their dashboard, Nalevanko responded to a help wanted ad in the newspaper for a small fitness club in northwest Phoenix named Metro Sport & Health Club. “I thought I’d just be filling out an application, but instead I did an interview that day, and they called back at 4:30 p.m. and said, ‘Can you start the next day?’”
While at Metro Sport & Health Club, Nalevanko quickly learned the true secret to success in the fitness industry, and it was nothing like what she’d learned while studying for her degree in Recreation Administration. “Working as an activities director gave me great first-hand experience about the importance of human connections and the social element to any successful fitness facility. As I grew into a leadership role, those same skillsets of building community, being flexible and changing with the times, and also focusing on long-term relationships rather than trying to ‘win’ every negotiation, helped us not only make the club grow, but it’s been a major key to our success.”
Back to the S&L crash: Asked to evaluate the opportunity to purchase the Village Tennis Center, a small facility with only 15,000 square feet of indoor space and 20 tennis courts, Nalevanko recalls, “It was not very well maintained, or managed. But I called my boss and said, ‘The facility needs a lot of work, but it’s a great location and an opportunity worth pursuing.’ It was a risk but a risk worth taking. I also had seen the power of how the right management and the right community can make all the difference, if you invest in both.”
Now known as the Camelback Village Health Club & Spa, it’s the company’s flagship location. And, after four major remodels and expansion, it’s still the heartbeat of the company. Which leads to another key to Carol’s long-term success, both in life and business: Never stop moving and
evolving with the times. “One of our biggest challenges is to stay current and relevant, which means constantly recalculating our use of space.”
Wanting to add dedicated pickleball courts while not taking away tennis or basketball courts like many facilities do, Nalevanko decided to cash in some of the chips she’d earned over her decades as a hands-on business leader. “We’ve always worked hard to be good neighbors to both our nearby businesses and also our local governments.” When the Village received advance notice that the resort across the street from the Gainey Village was planning a remodel, Nalevanko worked directly with the resort’s management to lease some underused tennis courts for the Village to use as their new pickleball courts. “It was a great win-win for both properties,” she says.
Moving forward, Nalevanko is still focused on keeping the Village nimble and responsive to changing customer needs and desires, led by the recent shift from mere physical fitness to empowering recovery and wellness. After studying how members were using the space post COVID, the Village began turning old workspace conference rooms into recovery and cryotherapy spaces, replacing office chairs with massage chairs and adding compression boots and other recovery equipment.
Says Nalevanko, “If you read about Blue Zones, where people tend to live longer, healthier lives, it’s a combination of diet, exercise and also a healthy social community — which are all things I’ve emphasized as differentiators for our health clubs, versus a mere fitness facility provider. From member happy hours and hikes to ski trips and white-water rafting, what helps keep the Village’s bottom line healthy is, we don’t just want you to sign up, but hope to give you every reason to show up, join the fun and get and stay healthy.”
Village Health Clubs & Spas villageclubs.com
JULY
According to Statistica, fitness industry brings in $100 billion annually worldwide, and more than 65 million Americans have gym memberships.
First Phase of Retail at PV Nearly 100% Leased
The first phase of retail is nearing 100% leased at PV, the highly anticipated redevelopment of the former Paradise Valley Mall by RED Development, ahead of its grand opening this fall with the recent addition of seven new tenants, including first-to-market restaurants, upscale salons and a medical spa. This significant milestone is building momentum for the rest of the project. Spanning more than 100 acres, the monumental mixed-use development is situated in one of the most affluent neighborhoods in Metro Phoenix. The multiphase, multi-year project will feature a diverse tenant lineup, including retail, dining, health and beauty services, entertainment concepts, multifamily residential, office and a hotel to create a dynamic community hub.
The latest tenant announcements include three first-to-market concepts: TEN Sushi + Cocktail Bar, featuring unique sushi creations and eclectic cocktails; The Melt, a fast-casual eatery famous for its grilled cheese, mac and cheese and burgers; and Hammer & Nails, a luxury men’s grooming shop offering premium barber services and treatments. Additional new tenants include Federal Pizza, renowned for its wood-fired pizzas, pasta and craft beer; Hawaiian Bros Island Grill, offering a laid-back atmosphere and generous portions of islandinspired plate lunches; European Wax Center, the country’s largest provider of waxing services; and SkinSpirit, a leading medical spa set to open its third Arizona location at PV.
The first phase includes the state-of-the-art AVE Paradise Valley, a 400-residence multifamily community formerly known as The Blake by StreetLights Residential. Fender will debut in a dedicated 80,000-square-foot, three-story office building with cutting-edge amenities,
including a specialized model shop for guitar and amplifier designers, a state-of-the-art sound room, meeting rooms and flexible workspaces. Moreover, Life Time has begun construction on its fully integrated first-to-market concept, featuring an athletic country club and luxury-forlease residences, anticipated to open in 2026. The 11-story Life Time Living Paradise Valley will offer more than 300 luxury residences. The 92,000-square-foot athletic country club will boast dedicated studios for group fitness classes, a spacious fitness floor with cardio and strength-based equipment, outdoor pickleball courts and more Whole Foods Market, Blanco Cocina + Cantina, Flower Child, Trevor’s Liquor, Sephora, Aveda, Wren House Brewing Co. and Frost Gelato are among previously announced first-phase tenants.
Additionally, an integral feature of the project’s first development phase is a 3.5-acre park and central gathering space. This lushly landscaped area will host events and activations while serving as a green space for nearby families, organizations and businesses. Complete with linked open spaces, biking and walking paths, and a pavilion, the park will enhance the social and cultural fabric of the neighborhood.
PV is poised to transform the Valley by building a strong and enduring sense of connection while creating a vital community destination for the neighborhood that fosters collaboration and creativity. The introduction of first-to-market and local favorite tenants will further elevate the surrounding lifestyle offerings, making PV a cornerstone of communal and commercial growth in Phoenix. —Mike Ebert, a managing partner at RED Development (www.reddevelopment.com)
PV pvphx.com
Spanning more than 100 acres, the monumental mixed-use development of PV has attracted several first-to-market concepts.
Mosaic Completes Luxury Build-to-Rent Townhomes In
Gilbert
Mosaic, the nation’s leading build-to-rent general contractor, recently completed construction on Town Germann, a new luxury BTR community in Gilbert, Arizona, encompassing 14.5 acres of developed land. Town Germann, by California-based Family Development, adds 209 rental townhomes to the region’s housing stock.
According to the Morrison Institute for Public Policy, there is an undersupply of housing in Arizona, approximately 270,000 units, in the Phoenix metropolitan area. Town Germann adds needed single-family rental housing to the region’s Missing Middle housing options. —Mike Hunter mosaic.us
Greystar Completes Industrial Project in Peoria
Greystar, a global leader in the investment, development and management of institutional-quality commercial real estate, recently completed Caliber by Greystar, a threebuilding, Class A industrial development in Peoria, Arizona. Caliber, which spans 411,918 square feet, marks the first development piece to deliver within Greystar’s $500 million, 88-acre Peoria Place master plan. At build-out, the project will include luxury apartments, build-for-rent homes and ground-floor retail in the heart of Peoria’s historic downtown. —Mike Hunter greystar.com
VanTrust Getting Great Results with Glendale Developments
VanTrust Real Estate has developed a nationwide portfolio of projects, ranging from office, industrial and multifamily, to mixed-use and science + technology. The Kansas City, Missouri-based firm has an expanding reach across six regional offices, including a Southwest Division office here in Phoenix. Throughout the country, VanTrust has developed a reputation as a company that cultivates strong relationships and commitments to the communities that it does business in.
One community where VanTrust is increasing its presence is Glendale, Arizona, where the firm recently broke ground on its third industrial park, VT 101. The park is immediately adjacent to the city’s sports and entertainment corridor, State Farm Stadium and Westgate.
VT 101 is a 48-acre, three-building, 750,000-square-foot industrial development located west of Loop 101 at Ballpark Boulevard and 99th Avenue. For VanTrust and Van Tuyl Companies, Glendale has been a great partner. VanTrust has been active on the development side and Van Tuyl Companies has developed and owns three car dealerships in the city, as well as 150 acres of land.
“For our team, the Glendale City staff have been incredible and a pleasure to do business with,” says Jenna Borcherding, VanTrust Real Estate senior director of development. “As a community, Glendale is very businessfriendly and we continue to see opportunities to build here and enjoy being a part of this thriving area.”
Andretti Karting and Dicks Sporting Goods are bringing their latest concepts — an indoor karting and games venue and Dicks House of Sport — to an adjacent property in Glendale. To help facilitate development of the surrounding area, the company also fronted $6.5 million in funding for the lift station near VT 101, which serves everything west of 99th Avenue from Glendale to Cardinals Way.
“Glendale overall, and this area around VT 101, has so much going for it, with the visibility from the Loop 101 and incredible access to all of the amenities in Glendale’s Sports and Entertainment District,” Borcherding says. “There’s access to a large workforce, as well, and we saw tremendous success at our VT 303 development a little further west and have enjoyed nothing but positive results in Glendale.”
VT 101 will be delivered in two phases, with Phase One including two 156,000-square-foot buildings, which are set to deliver in April 2025. Phase Two includes a 433,00- square-foot, cross-dock building.
VT 303 was VanTrust’s first industrial development in Glendale. It was an 80-acre industrial part that featured a 280,000-square-foot build-to-suit for Amazon and a 550,000-square-foot speculative building.
After VT 101, VanTrust will begin work on VT 303 North, which is located at the southwest corner of Northern Avenue and Reems Road. This 66-acre site is zoned for up to 1.1 million square feet of industrial development.
—Steve Burks
SNAPSHOT
• Phoenix aims to reach a 50% waste diversion rate by 2030 and zero waste by 2050.
• Over the past seven years, Phoenix has invested more than $700 million in sustainability projects.
• $52.7 billion in federal funding has been committed to the advancement of semiconductor manufacturing, supply chain, R&D and workforce in Phoenix.
Sustainable Surge
The semiconductor industry’s efforts include addressing environmental challenges
by Stephanie Quinn
Once deemed the “least sustainable city in the world” by New York University sociologist Andrew Ross in his book Bird on Fire due to concerns over sustaining a metropolitan area in the desert, Phoenix is known today as the Silicon Desert, a semiconductor super hub helping lead the charge to bring manufacturing back to the United States. This shift raises a critical question: Is Phoenix doomed, or is it redefining suburban sustainability?
Phoenix has made significant strides in addressing environmental challenges. Today, both government officials and businesses in Arizona are taking proactive measures to tackle these issues. Whether driven by necessity or innovation, these initiatives place the state at the forefront of environmental efforts. Notable examples include establishing a statewide heat officer, developing a network of electric vehicle charging stations, and implementing new water conservation regulations in Phoenix. These steps highlight Phoenix’s transformation into a leader in sustainability. There is no question that the state’s semiconductor industry is thriving, with major investments from the federal government and companies such as Intel and TSMC. These investments are enhancing the state’s tech ecosystem and fueling advancements in sustainable practices. For example, Intel’s Ocotillo campus in Chandler aims for net positive water use by 2030 — returning more water to external restoration projects than it takes in. TSMC’s Phoenix facility is committed to achieving net zero emissions by 2050 through advanced water recycling systems and comprehensive waste management practices. These advancements in technology and sustainability reflect an approach that balances economic growth with environmental responsibility.
Intel’s Chief Operations Officer, Keyvan Esfarjani, states, “Intel is committed to sustainable manufacturing and operations, aiming to achieve net-zero greenhouse gas emissions in its global operations by 2040. Our investments in energy efficiency and renewable energy are critical steps in our journey towards a more sustainable future.”
Brian Harrison, president of TSMC Arizona, says, “When complete, TSMC Arizona will operate the most advanced semiconductor manufacturing technology in the country.”
green technology. ASU’s MacroTechnology Works facility partners with companies like Applied Materials and NXP Semiconductors to develop environmentally friendly technologies, significantly reducing the ecological footprint of semiconductor production.
The university just announced a public-private partnership with Crystal Sonic to advance chip manufacturing techniques. This partnership harnesses the power of sound to allow for the reuse of precious wafer material used in semiconductor device manufacturing. This technology lets chip manufacturers improve manufacturing sustainability, reduce waste and dramatically lower costs, accelerating the adoption of nextgeneration chips used for electrification, communication and sensing technologies.
However, sustainable efforts need more than businesses championing the cause; they also need local government to play a crucial role in supporting these advancements. Governor Katie Hobbs has highlighted the importance of such progress for regional development. At the same time, the Arizona Commerce Authority emphasizes the role of these companies in driving technological innovation while maintaining ecological balance.
Sandra Watson, president and CEO of ACA, notes, “The investments in sustainable practices by semiconductor companies like Intel and TSMC underscore Arizona’s leadership in balancing industrial growth with environmental responsibility.”
If you have news to share about the semiconductor industry in Arizona, email us at semiinsights@ inbusinessphx.com
TSMC Chairman Mark Liu emphasizes the company’s dedication to green manufacturing and sustainability, with a goal to reach 100% renewable energy usage by 2050.
Arizona’s advancements in technology and sustainability reflect an approach that balances economic growth with environmental responsibility. The state’s leadership in sustainable semiconductor manufacturing, driven by key industry players and collaborations with institutions like Arizona State University positions it at the forefront of
Arizona’s sustainability efforts are not just about attracting and creating jobs; they have a direct impact on the lives of Arizona residents. These initiatives promote water conservation, reduce waste and contribute to a healthier and more sustainable local environment. The collaboration between industry leaders and educational institutions not only enhances innovation but also promises long-term economic resilience and environmental stewardship, ensuring a brighter future for all.
As Phoenix continues to innovate and invest in sustainability, it not only sets a blueprint for other desert cities but also instills pride in Phoenicians for advancing global technology in an environmentally responsible manner. The state’s proactive stance and innovative approaches in the technology and sustainability sectors promise its communities a brighter, greener future.
Intel’s Ocotillo campus in Chandler aims for net positive water use by 2030 — returning more water to external restoration projects than it takes in.
The future. Pioneered in Arizona.
The Arizona Commerce Authority is helping our state’s manufacturers grow and prosper through meaningful programs like the Arizona Manufacturing Extension Partnership (Arizona MEP). Using a proven approach that combines decades of leadership, manufacturing, operational and business expertise, Arizona MEP offers custom, hands-on solutions to help clients achieve their goals. Whether you’re looking for minor improvements or a major transformation, we provide the right knowledge, skill set and fl exibility to support your team. Join the more than 375 manufacturers in Arizona who have chosen Arizona MEP to help enhance their business.
Semi Insights
Axus Technology Expands
Axus Technology is a global original equipment manufacturer located in Chandler, Arizona, with next-generation chemical mechanical planarization (CMP) processing and cleaning tools. It plans to expand now that it has secured $12.5 million in funding from IntrinSiC Investment LLC. With solutions that range from entry-level tools to highvolume manufacturing systems, the new funding will fuel the expansion by enabling Axus to scale up production of its Capstone® and Aquarius™ platforms, targeting high-volume orders from semiconductor manufacturers globally.
The role of CMP equipment in semiconductor manufacturing cannot be overstated. It is the key to creating ultra-flat and smooth surfaces on semiconductor wafers, a crucial step that directly impacts the quality and reliability of the final products. For instance, a non-smooth wafer used in microchip production for a smartphone can lead to defective microchips, resulting in frequent crashes, poor battery life and malfunctioning apps. And no one likes their cell phone when it’s not working!
Dan Trojan, CEO of Axus Technology, highlighted this partnership’s strategic importance: “With this additional funding, we are strongly positioned to support our rapidly growing installed base of high-performance Capstone CMP systems, particularly with our leading-edge, high-volume customers. In addition to strengthening our balance sheet, we expect to significantly benefit from the interaction, support and contribution of IntrinSiC’s principals, whose skill and experience in the semiconductor industry and impressive track record will greatly benefit Axus Technology’s continued growth and evolution.”
As Axus Technology scales up, it helps secure the supply chain and enhances semiconductor capabilities in Phoenix. The capital boost not only strengthens Axus’s balance sheet but also adds another layer to a growing robust infrastructure for technological advancement and economic growth in Phoenix. —Stephanie Quinn
Axus Technology axustech.com
Creating the Next Generation of Chip Experts
Chandler Unified School District has joined forces with the University of Arizona to develop a specialized semiconductor program for high school students. This initiative joins the ranks of Maricopa Community College’s Semiconductor Technician Quick Start program, ASU’s certificate programs, and various other technical education opportunities geared toward filling the workforce pipeline.
As the semiconductor industry continues to emphasize the critical need for a skilled workforce to sustain its growth trajectory, a crucial piece of targeting high schoolers seems to be missing. That is where CUSD and UA come into play.
On May 8, the district’s governing board approved a memorandum of understanding with UA, formalizing their partnership to develop the curriculum. This two-year program, set to launch in fall 2025 at Hamilton High School, aims to equip students with the job skills needed to thrive in semiconductor manufacturing. The initiative has garnered support from several local semiconductor companies, including Intel, Microchip Technology and NXP, which are committed to providing industry insights and resources.
Jessica Edgar, CUSD’s executive director of curriculum and instruction, highlighted the industry’s outreach to the district, emphasizing the urgency of building a talent pipeline. “They have expressed concerns about filling positions at all levels, from clean room technicians to executive roles,” Edgar noted. “We’re starting in Chandler, but the goal is to scale this program to benefit the entire nation.”
The curriculum, crafted with input from UA’s semiconductor strategy experts and local industry leaders, will focus on both theoretical knowledge and practical skills. Students will gain hands-on experience through laboratory work, internships and mentorship opportunities, preparing them for immediate entry into the workforce or further education.
Kevin Zarkar, SVP of Global Business Development at HTC-America, praised the initiative, stating, “Proximity to our U.S.-based customers will enhance on-site service and support, fostering industry collaboration and preparing students for future market demands.”
The CUSD-UA partnership also plans to share the curriculum with other interested school districts, potentially setting a national standard for semiconductor education. This collaborative model could serve as a blueprint for similar programs
to launch in fall 2025 at Hamilton High School, aiming to equip students with the job skills needed to thrive in semiconductor manufacturing.
across the country, amplifying its impact. CUSD and UA are hosting a weeklong semiconductor camp this summer at Hamilton High School to generate interest and awareness. The camp, which filled its 40 available spots in just two days, now has a waitlist, indicating strong community interest.
This program is not just an educational endeavor — it’s a strategic response to Arizona’s rapidly growing semiconductor industry. Since 2020, 35 semiconductor-related companies have announced expansions or relocations to the state. The U.S. Commerce Department’s allocation of $8.5 billion to Intel, $162 million to Microchip Technology and $6.6 billion to TSMC under the CHIPS and Science Act further signifies the importance of the region’s critical role in the U.S. semiconductor supply chain. But also, these investments are set to create thousands of jobs, reinforcing the need for a well-trained workforce.
CUSD’s new semiconductor program represents a visionary step toward securing Arizona’s leadership in the semiconductor industry. This initiative promises to help meet the workforce demands of a rapidly evolving technological landscape by equipping students with critical skills and fostering industry partnerships. As the program grows, it holds the potential to transform education and industry collaboration nationwide, ensuring a bright future for the semiconductor sector and beyond.
CUSD and UA are partnering to develop a two-year program, set
Joyful Mural to Boost Healing at Phoenix Children’s
A mural commissioned by Phoenix Children’s has transformed a 407-foot, heavily trafficked corridor into a captivating and uplifting journey for children and their families. Nearly two years in the making, the art installation — called “Wonder and Wander” — brings vibrant colors and imaginative designs to a major hospital hallway through which 70,000 children are transported each year on their way to surgery, imaging and other critical healthcare procedures.
The installation is a collaboration between Phoenix Children’s and RxART, a nonprofit organization that aims to help children heal through the power of visual art. Inspired by RxART’s mission, Phoenix Children’s Board Chair and RxART Board Member David Lenhardt worked closely with the organization to create an art installation at Phoenix Children’s Hospital – Thomas Campus. “Wonder And Wander” is the largest project ever completed by RxART.
Contemporary artist Shara Hughes, whose art has been displayed in museum exhibitions worldwide, created the otherworldly landscape piece using colored pencil, oil pastel, watercolor, marker and crayon on paper — materials familiar to children. The design was then enlarged and transferred to Acrovyn, a hospital-safe, custom wall-covering application.
“Sometimes, the installation feels immersive, like you are in the landscape, being hugged by the trees on either side and sometimes it is viewed as if you are a passenger looking outside of a window on one side,” said Hughes. “The drawing shifts in materials and perspective of what you can and can’t see ahead and behind you. While the unknown is present in the drawings, I wanted it to feel like a safe, positive and hopeful space where kids could reflect, to find a moment of respite, and see a landscape change, move and grow. I wanted it to feel exciting and hopeful to move through.”
—Mike Hunter phoenixchildrens.org • rxart.net
HealthyU Is Reshaping Women’s Healthcare in Arizona
Access to healthcare is a critical issue for Arizona’s women who make up 50% of the state’s population, with 79% being adults over 18 years of age. This is important because women have unique medical needs starting at adolescence all the way through menopause. Yet, healthcare is not accessible to all. According to a 2021 study published in a healthcare administration journal, Medical Care, which assessed social and demographic indicators among residents seeking healthcare services, 13.5% of adults in Arizona reported having no health insurance, 28.7% — of which 23.8% were women — indicated they did not have a personal doctor, and 14.1% overall said that medical costs prevented them from seeking care.
With these facts and opportunities in mind, HealthyU Clinics has set out to address the gaps in women’s healthcare across the Valley. It has identified areas to provide compassionate and dedicated care for women in all stages of life who consistently face unmet health needs.
As a startup healthcare company that is primarily physician owned, HealthyU Clinics uses the hub-and-spoke model to keep value-based primary care as the foundation of its services while connecting patients to multispecialty providers at its clinic locations across the Valley.
Applying this model to women’s healthcare, HealthyU identified an opportunity to expand specialty services for women in the East Valley by acquiring Ma’am Exams in Gilbert. HealthyU retained all 20 staff members and added medical professionals, allowing patients to benefit from having convenient access to primary care providers and women’s health services in one
location, including same-day care and medical spa services in addition to thyroid treatment, bio-identical hormone replacement, vitamin deficiencies and weight loss.
By expanding services to include women’s health, the team at HealthyU Clinics aims to reduce some of the fragmentation that exists in the healthcare system and provide next generation value-based care to patients.
HealthyU Clinics sees the value in supporting women’s health and is exploring opportunities to add a sister location under the Ma’am Exams brand in the West Valley.
This expansion is part of HealthyU Clinic’s mission of enhancing communities through affordable and accessible value-based care. To begin chipping away each barrier within Arizona’s healthcare system, HealthyU Clinics aims to provide more access to primary and specialty care, expand comprehensive treatment plans and bilingual health solutions, and strategically weave itself into local communities that demonstrate immediate need. It has the team to do it, with more than 130 physicians and medical support staff that include certified physician assistants, behavioral health practitioners and physician liaisons across 11 Valley clinics.
After connecting with thousands of patients and working together to improve their health at more than 70,000 appointments, the HealthyU team looks to the future with the commitment to ensure personalized, quality and compassionate care is accessible to all. —Varesh Chaurasia, chief executive officer of HealthyU Clinics (www.healthyuclinics.com)
Nationally renowned artist Shara Hughes created the 407-foot mural that brightens a heavily traveled corridor at Phoenix Children’s in hopes it would provide a burst of joy, hope and respite for kids facing scary or stressful medical challenges.
IS WHAT GIVES US PURPOSE HONOR
Honor is what motivates our team of dedicated healthcare professionals. Through passion and purpose, we come together to ensure every patient is provided with the best possible care. honorhealth.com
E-Commerce Model Empowers SMBs
RedCloud Technology recently launched Open Commerce to enable brands, distributors and local merchants to break free from third-party constraints, shifting power from e-commerce giants to smaller, more agile retailers.
“The first generation of e-commerce has failed small businesses, especially those that rely on quality inventory to serve their local and global communities,” explains Justin Floyd, CEO of RedCloud Technology. “Open Commerce is the second generation of e-commerce that gives small businesses limitless buying power.”
He points to the recent FTC lawsuit against Amazon for anti-competitive practices and maintaining monopoly power as evidence of the critical need for a transformative shift in the e-commerce landscape.
Additionally, with up to $4.5 trillion worth of counterfeit products sold annually, Open Commerce seeks to mitigate the risk of counterfeit product sales. RedCloud’s Open Commerce equipped with AI tackles inefficiencies in trading on three fronts. One is by identifying issues: As businesses seek to understand pricing and inventory discrepancies, AI analyzes vast data to find inconsistencies and provide solutions, prevent stockouts, and detect counterfeit products. A second is through inventory management: Inventory distortions cost retailers $1.77 trillion globally in 2023. AI addresses this by improving the visibility and location of inventory to prevent losses. Third is by addressing cost of payments: High fees from credit card companies reduce profit margins. Open Commerce offers alternative payment methods, often free of charge. Open Commerce offers businesses access to authentic, quality products at competitive prices via a trusted supply chain, building a thriving ecosystem of small businesses. This enables them to offer highvalue products, ultimately reducing consumer costs. Says Floyd, “With Open Commerce, SMBs achieve an aggregate buying superpower that can eclipse the behemoths of e-commerce and democratize the way trading is done.” —Mike Hunter redcloudtechnology.com/open-commerce
How Leaders Can Alleviate Employees’ Stress over AI in the Workplace
AI is becoming increasingly woven into the fabric of the modern workplace, but it brings a mix of anticipation and anxiety. A recent Gallup poll shows that 22% of U.S. employees fear losing their jobs to generative AI — an increase of 7% since 2021.
As these stats highlight, the need for leaders and managers to step up and guide their teams through such changes is urgent. Here’s how they can alleviate AI-related stress and prepare employees for a more AI-powered workplace.
RECOGNIZING AI AS A TOOL, NOT A THREAT
To counteract feelings of fear and uncertainty, employees need to reframe AI and view it more as an asset rather than a threat. To encourage this viewpoint, managers should focus on communicating how AI tools are designed to increase human efforts, not replace them. For example, AI can handle repetitive tasks, analyze large amounts of data, and streamline operations. In return, this boosts employees’ work efficiency and productivity.
By promoting this message, employees will be able to see AI as a facilitator for mundane tasks, potentially improving their quality of work life and job satisfaction over time.
THE IRREPLACEABLE VALUE OF HUMAN SKILLS
Even if AI’s presence is growing, human skills remain unique. AI technologies aren’t able to emulate genuine empathy and creativity or understand human emotions.
Such soft skills, like emotional intelligence, adaptability, teamwork, active listening, leadership and more, are critical in a well-functioning workplace. For instance, 65% of managers support the idea that interpersonal and cognitive skills will become extremely important as AI and automation become more popular.
This suggests a shifting focus toward skills that AI can’t replicate or replace, meaning that a nurturing, well-rounded skill set is crucial in the AI era.
INVESTING IN AI TRAINING
So, how can organizations harness the power of AI? The answer is to invest in thorough and comprehensive AI training.
Training in AI ranks among the top three nonmandatory training topics employees want from employers. Having this type of training is crucial in helping employees demystify, manage and conquer AI.
From formal L&D programs to casual “lunch and learn” sessions, a diverse program of AI training fulfills a range of functions. Not only does it elevate the importance of AI, but it normalizes the use of the technology by integrating learning opportunities into a team’s regular cadence and fosters an environment of continuous learning and adaptability.
It also addresses one of the biggest challenges facing employers today — generational diversity — and the varying levels of comfort and confidence with technology that this brings to the workplace.
THE IMPERATIVE OF UPSKILLING AND RESKILLING
Upskilling and reskilling are essential strategies in the AI-powered workplace. They ensure employees remain relevant and competitive and that they’re able to adapt to the new roles and responsibilities that emerge as AI evolves.
This proactive approach boosts employee morale and retention. Plus, it secures a company’s position in a fast-changing industry landscape. Simply put, continuous learning fosters an agile and forwardthinking workforce that is capable of not just surviving but thriving in an AI-dominated environment.
EMBRACING AI BY BUILDING CONFIDENCE AND COMPETENCE IN THE WORKPLACE
AI isn’t the monster under the bed. It could very much be seen as the fairy godmother of the workplace. But to work its magic, leaders and managers must act proactively to prepare teams for an AI future.
By promoting AI as a supportive tool, emphasizing the irreplaceable nature of human skills, and investing in training, organizations can mitigate fears and grow a competent, confident workforce that can face the challenges and opportunities of AI technologies. —Christina Gialleli, director of people ops at Epignosis (www.epignosishq.com), a leading global software house in learning tech that is trusted by more than 22 million people in more than160 countries worldwide
JULY
According to RedCloud Technology, Amazon constitutes 38% of all e-commerce sales in the U.S., 32% more than Walmart, the second-largest online seller, and the failure rate for third-party sellers in the first year on Amazon is 95%.
by RaeAnne Marsh
[Editor’s
S MUCH AS business can be a cutthroat world with individual companies fighting for their space in it, it’s also true that it’s an interconnected world in which “a rising tide lifts all boats,” to use the phrase made popular by President John F. Kennedy.
This month, In Business Magazine sought out some of the major businesses and organizations in our community to highlight how they are, deliberately and specifically, helping smaller businesses succeed and grow.
How Plug and Play accelerateAZ is growing the next generation of Arizona startups
Arizona Commerce Authority from Sandra Watson, President & CEO
Arizona’s startup community is among the most welcoming, and most innovative, in the world. Home to seasoned entrepreneurs and early-stage startups, Arizona is a destination for developing, launching and scaling new innovations.
Arizona’s innovation ecosystem got a big boost last year as the Arizona Commerce Authority announced a new partnership with Plug and Play known as Plug and Play accelerateAZ, a program of the ACA. The initiative was launched to support the growth of Arizona’s vibrant startup ecosystem and foster connections between the state’s talented entrepreneurs and industryleading companies.
At the time of the initiative’s launch in April 2023, Saeed Amidi, CEO and founder of Plug and Play, said, “We’re incredibly excited to be working with the Arizona Commerce Authority and a truly world-class group of founding partners across the semiconductor, aerospace and mobility industries. This level of engagement is a testament to the ACA’s commitment to bringing business, innovation and investment to the state, and we’re looking forward to accelerating entrepreneurs in Arizona.”
Within the last year, Plug and Play accelerateAZ has launched two programs: the Advanced Manufacturing Accelerator program, which has selected 27 startups across two cohorts since launching in 2023, and most recently, the Sustainability Accelerator program in May 2024.
In addition, startups are supported by Advanced Manufacturing Accelerator anchor partners, which include industry leaders Intel,
Honeywell Aerospace, Raytheon Missiles & Defense and NXP. The corporate partners support the startups in the program, providing a link between startups and industry to increase collaboration and fuel startup growth.
The Sustainability program will support the growth of Arizona startups in areas that include renewable energy, water resiliency, sustainable mining, circular materials and carbon neutrality. The program will accelerate two batches of startups per year, connecting them to leading corporate partners to be announced later this year, to foster sustainability-focused collaborations.
Over the last decade and more, the ACA has worked closely with our innovation partners to advance our startup ecosystem and create new opportunities for Arizona entrepreneurs. The Sustainability program represents an exciting new chapter to support sustainability-focused startups in our state and build on the success of the Advanced Manufacturing program. We look forward to leveraging this unique program to help more earlystage Arizona businesses scale.
Plug and Play accelerateAZ builds on the ACA’s steadfast commitment to grow the state’s startup ecosystem and part of the ACA’s mission to strengthen and grow Arizona’s economy. These efforts include the launch of the Arizona Innovation Challenge, one of the largest business plan competitions in the country. Since 2011, the program has produced 130 awardees from more than 2,700 applicants, representing a combined portfolio value of more than $2.5 billion.
Sandra Watson is president and CEO at the Arizona Commerce Authority, the state’s leading economic development organization with a streamlined mission to grow and strengthen Arizona’s economy. azcommerce.com
Pro-business options aid SMBs in the healthcare arena and beyond
Blue Cross Blue Shield of Arizona from Pam Kehaly, President & CEO
Blue Cross Blue Shield of Arizona offers affordable and flexible health insurance plans that meet both the needs and budgets of small and mid-size businesses. We also aim to provide access to education, networking, funding and mentoring support.
Our pro-business efforts include partnering with the Arizona Technology Council to offer small businesses in the technology sector the opportunity to purchase benefits the same way large businesses can.
We work alongside local organizations, including the Arizona Commerce Authority, to offer workshops that provide guidance to companies looking to buy insurance for the first time or to learn more about how benefits work. We also work closely with rural economic development organizations to sponsor workshops and events that these businesses would not typically have access to.
Additionally, we sponsor the Venture Café, a gathering of entrepreneurs and start-ups, where they get to network and enjoy organized presentations on business topics.
And, along with establishing a mentorship program for small, local and diverse businesses that are just starting out or preparing to launch a new business and need some added support with things like HR issues or marketing, we have implemented a
Supplier Diversity Program, which promotes opportunities for local, minority-owned, women-owned, veteran-owned, disabledowned, LGBTQ-owned, service-disabled and small businesses.
AZ Blue is a trusted leader committed to helping Arizonans get healthier faster and stay healthier longer. We have spent more than 85 years working hard to take care of not only our members but also partners, communities and businesses across the state.
Small businesses are the heartbeat of Arizona’s economy. Bustling with entrepreneurs and mom-and-pop shops, Arizona is the fourth-fastest-growing state in the nation for small businesses. Valued employees are essential to their success and, in today’s competitive job market, providing health insurance is a key strategy for attracting and retaining talent. We want small businesses to stay and thrive in Arizona. By empowering them, AZ Blue can boost employment rates, drive economic growth and support hard-working Arizonans.
Pam Kehaly is president and CEO of Blue Cross Blue Shield of Arizona; with a mission to inspire health and make it easy, AZ Blue offers health insurance and related services to more than 2 million customers. azblue.com
Tech tools and cloud services help SMBs thrive
Cox Business Arizona
from Ed Aaronson, Vice President
Small business owners already have so many hats to wear, from salespersons and marketers to managers and more. They should not have to also be the chief technology officer and AI implementer at the same time. Technology can be the pathway to increasing profitability and productivity. Cox Business understands the unique needs of small and mid-size businesses and has developed products and services for the Arizona business community that can adapt to fit its needs intuitively, so a business team can focus on what matters.
Cox Business was the first cable operator to offer specific business services back in 1993. Being at the forefront of innovation has been our company’s M.O. from day one. Today, we provide the multi-gig fiber internet backbone that supports connected environments, unique hospitality experiences and diverse applications for Arizona businesses and 370,000 businesses nationwide.
To help small businesses thrive, Cox Business provides and administers cloud services and applications to help small and midsize businesses operate like large, enterprise-scale businesses.
For example, Microsoft 365, administered by RapidScale, a Cox Business company, takes team collaboration and efficiency to a new level. Applications included: Planner, SharePoint, Teams (chat video), Apps & Workflow (automating process), Bookings (scheduling staff)
and MileIQ (which tracks mileage for field/sales reps).
Copilot is a generative AI application that works with Microsoft 365. Other technology tools that Cox Business provides Arizona businesses to help them thrive include Desktop as a Service (DaaS). Details of how these work and the benefits they offer to small and mid-size businesses are described in the online version of this article, at www.inbusinessphx.com
Cox used to be known as the cable company where customers got their internet, phone and TV services. While today these services are still at the company’s core, Cox has evolved to become the largest private broadband company in America. The company wants to be a strategic, seamless and helpful technology bridge for businesses to the future. Already, Cox operates fiber-powered networks in more than 30 states, providing connections and advanced managed IT and cloud services for nearly seven million homes and businesses nationwide.
Cox will continue to make multibillion-dollar annual infrastructure investments over the next several years because we must stay ahead of the curve as technology advances. As the internet backbone and strategic partner for the latest business productivity applications, the Cox Business team will continue to keep business clients one step ahead of their competition for decades to come.
Extensive business courses help professionals with timely content
Enterprise Bank & Trust
from Brian Crisp, Regional President, Arizona
While we’ve always been focused on guiding people to a lifetime of financial success, one of the unique ways that we help businesses thrive is through Enterprise University, a one-of-a-kind business training series offered at no cost to attendees. While a lot of organizations offer learning opportunities here and there, Enterprise University takes business training to another level.
For more than two decades, Enterprise has offered a series of business training courses designed to help professionals through thought-provoking interactive classes promoting workforce development and continuous learning. Courses are taught by practicing professionals who are subject matter experts in their industry. There is a spring and fall semester every year, offering live, virtual interaction from any location. Attendees can take one class, or many, without any requirement to have an account with Enterprise.
Course topics are both timely and current, covering subjects that include management and leadership, finance and operations, human resources, sales and marketing. They offer actionable strategies and ideas that teams can implement right away to stay ahead in a competitive and dynamic business environment.
The most recent semesters of Enterprise University have covered such topics as cybersecurity, artificial intelligence, beating burnout and adopting a seller’s mindset — underscoring our commitment to remaining current and relevant to the needs of today’s business leaders. We think this has been so successful because of how our leadership holds Enterprise University to a standard of high integrity, managed with an organized team who develop classes through in-depth planning alongside the educators and curriculum.
This approach ensures we are providing impactful content that speaks to our business communities — even those who might not utilize Enterprise’s banking services — and gives them an opportunity to learn and improve their own operations.
The breadth of our educational offerings goes far beyond these live Enterprise University courses, and are described more fully in the online version of this article at www.inbusinessphx.com
Reflecting on Enterprise’s mission of guiding people to a lifetime of financial success, we empower privately held businesses to succeed, helping families to secure their financial futures, and invest to advance the quality of life in the communities we serve. We strongly believe that fulfilling Enterprise’s mission by providing resources helps to create a stronger and more prosperous community, so we are committed to Corporate Citizenship under the bank’s Guiding Principles. This includes acting as a consultative strategic partner to our communities by providing business educational tools, such as Enterprise University, to help businesses and communities thrive.
From the outset, we wanted the programming to be focused on a robust and diverse group of local business leaders who are experts in the subjects, rather than on the bank itself. These are real people speaking to real concerns and issues in the business world, with participants reporting positive experiences with the courses.
The success of businesses in the communities we serve benefits everybody and creates better places to live and work. We’re proud of the impact Enterprise University continues to have and the positive education experience it provides year after year.
Ed Aaronson is vice president of Cox Business Arizona. Cox Business, the commercial division of Cox Communications, provides a broad commercial solutions portfolio. coxbusiness.com
Brian Crisp is the Arizona Region president for Enterprise Bank & Trust, a growing financial services partner focused on guiding people to a lifetime of financial success. enterprisebank.com
from Kami Hoskins, Sr. Director of Legal and Head of Corporate Sustainability and ESG
At GoDaddy, we support our customers and foster inclusive entrepreneurship with innovative technology and best-in-class human-centered guidance. Inclusive entrepreneurship means that everyone — no matter their age, race, gender, sexual orientation, socioeconomic background, location or other experience or identify — should have the opportunity to pursue their independent ventures and forge their own path.
As a trusted growth partner to millions of entrepreneurs globally, we recognize that the entrepreneurial journey is as diverse and unique as the entrepreneurs themselves. And we know that barriers along each entrepreneur’s journey are not experienced equally. In 2017, we launched Empower by GoDaddy, our global social impact program. We partner with nonprofit and community organizations and engage our employee volunteers to provide education, mentoring and networking to help underserved small and microbusiness owners grow their businesses online and in-person.
In 2023, we evaluated our program for areas of improvement, including carefully analyzing our impact and opportunities for growth to better serve more entrepreneurs. We learned through a gap analysis that there was potential for our program to have an even broader impact by increasing our support for Latinx, LGBTQIA+, veteran and formerly incarcerated entrepreneur communities. In 2024, we announced we would carry forward with five new and seven returning partners across the U.S. to offer our programs and amplify our reach. One of our returning partners since 2019 is the Better Business Bureau Serving the Pacific Southwest, an organization that serves established and early-stage entrepreneurs in the Greater Arizona and Southern California regions who are eager to increase revenue, improve their online presence and grow ethically.
As reported in our 2023 Sustainability Report, we’ve taken innovation for our customers to new heights with the launch
of GoDaddy Airo™. GoDaddy Airo™ helps our customers using GenAI technology to, in just a few moments, find unique names for their businesses and automatically create website options, email addresses, social posts and much more. It has never been easier for GoDaddy customers to get started with their ideas or grow their existing businesses.
The success of our customers drives innovation, fuels local economies globally, increases generational wealth, decreases wealth gaps and, ultimately, improves lives.
Our mission to “empower entrepreneurs everywhere, making opportunity more inclusive for all” is a driving force that brings us together. Most of GoDaddy’s customers are microbusiness owners with fewer than 10 employees. According to our Venture Forward research, more than half of them are solopreneurs, both business owners and employees themselves. They are resilient and inspiring, making a difference for their families, with approximately one in three contributing 51% or more to household income. In the U.S., they also elevate their local communities by adding seven jobs per microbusiness entrepreneur at the county level.
Hoskins is senior director of legal and head of corporate sustainability and ESG at GoDaddy, the world’s largest services platform for entrepreneurs around the globe. godaddy.com
Energy evaluation is one part of programs to aid businesses’ expansion
Salt River Project from Vanessa Kisicki, Associate General Manager and Chief Customer Executive SRP has supported the growth of the Phoenix metropolitan area for more than 100 years and remains committed to providing reliable, affordable and sustainable power and water to help residents and businesses thrive.
To meet the growing energy needs of one of the fastest-growing areas of the country, SRP is taking significant, industry-leading steps to decarbonize its generation portfolio, which is explained more fully in this article on the magazine website, www.inbusinessphx.com.
As our residential and commercial customer base continues to grow, SRP also looks for ways to help our small businesses succeed, with customer care and energy saving rebate programs aimed at their specific needs. SRP works closely with its small business customers to give them the tools, options and support they need to manage their SRP account — helping them save them time and money
Kami
Trusted platform opens markets for SMBs
Walmart from Ashley Hubka, SVP and General Manager of Walmart Business
The following are two of Walmart’s offerings for business; a third is described in this article on the magazine website, www.inbusinessphx.com
WALMART MARKETPLACE
Walmart Marketplace is a smart choice for SMBs that are looking to grow, from solopreneurs to startups and rapidly growing brands. Businesses that have an item customers want need to be a Walmart seller.
We are a wise investment because we are a trusted, reputable platform, and we are very intentional about making it easy and low cost to sell on Walmart Marketplace. Sellers are in control of their businesses and can scale at their own pace and however they choose. They can easily begin selling across borders by listing on our Marketplaces in Mexico, Canada and the U.S.; later this year they will be able to list in items in Chile. In fact, our Marketplace is one of the fastest-growing eCommerce platforms in the world today. SMBs gain instant, easy access to our multicountry customer base on a level playing field that opens the door to all the opportunities that Walmart provides.
We simplified what it takes to get started. Sellers need to meet a brief list of qualifications, and, from there, it’s a three-step setup
so they can focus on other aspects of their business. Our business customers each have a dedicated Strategic Energy Manager. The SEM is just one call away to help them navigate utility bills and find ways to save — offering guidance on how to improve energy efficiency, optimize payment plans and take part in rebates. SRP offers a variety of rebates, including those for lighting upgrades and refrigeration maintenance, electric vehicle charging and fleet transition, and business electrification. We also have programs to support a business’s expansion and energy system evaluations to make sure it is as energy and cost efficient as possible. A customer’s SEM can easily help determine which rebates can provide the most impact and then help them apply. An overview of SRP’s small business programs is available at srp.net/coffee SRP also recognizes that we are a resource connector for businesses in Arizona. We partner with organizations such as Local First AZ, Arizona Small Business Association and several chambers of commerce to support small and mid-size businesses. These entities specialize in providing resources and services that
to begin onboarding. For smaller businesses, we have capital partners who can provide funds to help them get started or grow.
We have invested in training, resources and solutions to help sellers begin selling and leverage the best of Walmart to drive business results: Walmart Connect; Walmart Fulfillment Services (low cost, end-to-end fulfillment); local pickup and delivery (we are rolling out local pickup and delivery for sellers with physical stores, powered by Walmart’s last-mile delivery network, which lowers fulfillment costs while providing a new way for sellers to convert sales); and custom tools (Repricer, Assortment Growth Dashboard, etc.). Walmart Sellers also have access to a number of solution providers who provide a range of e-commerce services.
Registration is currently open for our annual seller summit.
WALMART OPEN CALL
Walmart is strengthening its commitment to American jobs and communities with its investment of an additional $350 billion in products made, grown or assembled in America, supporting creation of more than 750,000 U.S. jobs. To support this commitment and our America at Work initiative, Walmart hosts an annual Open Call event for innovative, shelf-ready products.
Open Call — Walmart’s annual pitch competition for small businesses with products made, grown or assembled in the U.S. — is at the heart of our commitment to U.S. manufacturing. Walmart’s investments in American manufacturing have created opportunities for thousands of entrepreneurs and small business to sell their U.S.-made products in our stores or on Walmart.com.
Through our various offerings, we’re creating a seamless experience to let families and organizations shop anytime and anywhere online and in stores, while providing the deep assortment that our customers appreciate. In turn, we’re creating opportunities and bringing value to businesses and communities.
is senior vice president and general manager of Walmart Business at Walmart Inc., an American multinational retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores in the United States. walmart.com
can be tough to navigate independently. These partnerships provide businesses with unique access to peers, rebates and incentives and valuable networking opportunities.
Small and diverse businesses play a vital role in growing a strong community. SRP’s supply chain strategy includes a committed focus on managing a diverse supplier base that reflects the communities we serve. Our diverse supplier base also drives a more agile and resilient supply chain through innovative and creative approaches to meeting customer needs. SRP’s dedicated Supplier Diversity team collaborates with community partners to invest in and develop initiatives to help small and diverse business owners better position their companies as suppliers for SRP and other large companies. Small and diverse businesses interested in doing business with SRP can register on SRP’s Supplier Diversity page and reach out for more information. SRP values our local business community and looks forward to continuing to provide them with the power, programs and partnerships to help them prosper for years to come.
general manager and chief customer executive at SRP, a communitybased, not-for-profit public power utility; it is the largest electricity provider in the Greater Phoenix metropolitan area and provides water to about half of the Valley’s residents. srpnet.com
Ashley Hubka
Vanessa Kisicki is associate
Kate Zabriskie is the president of Business Training Works, Inc., a Maryland-based talent development firm. She and her team provide onsite, virtual and online soft-skills training courses and workshops to clients in the United States and internationally. businesstrainingworks.com
Conquering the Karen Conundrum
5 steps to turning the tide on tough customers by
Kate Zabriskie
She wanted to return a cake that was almost gone. How bad could it have been? Normally, if something is spoiled or not up to standards, it’s returned almost intact. This thing was a pile of crumbs. But it gets better: She demanded cash, yelled at me and started causing a scene. I hope she never comes back.
He brought his car in for a repair and demanded that we detail it at no charge. “You have no idea who I am!” Well, I didn’t. His car was a low-end luxury car. Our customers with real money don’t act like that. The entitlement oozed out of every pore in his body. I handled the situation, but he was horrible!
Encountering customers with challenging behaviors — sometimes colloquially referred to as “Karens” — is an inevitable part of business. (Apologies to all the very nice people in this world named Karen.) If not handled properly, interactions with these people can escalate and affect the morale of employees and the reputation of the business. When something is wrong with a product or service, customers should complain and businesses should do all they can to correct the problem. When customers cross the line, however, they require a different approach.
HOW BUSINESSES CAN HELP THEIR TEAM
Business leaders should not leave navigating interactions with entitled customers up to their staff to figure out. Entitled customers are not the regular run-of-the-mill challenge, and the staff needs to be ready to handle them.
Step One: Be clear about what they can and cannot accommodate. Rules can seem restrictive on the surface; however, when thoughtfully developed, they can help employees navigate tough situations. Can they give away products? Under what circumstances are free upgrades allowed? In other words, where is the line?
Step Two: Give them a framework to follow and practice it. A framework or model can provide guidance employees can access in real time if it’s something they’ve memorized and practiced. ACORN is such a tool.
Acknowledgment and Appreciation: Recognize the customer’s patronage and acknowledge any requests.
“So, you want to have your car detailed while we repair it. We can accommodate. I have two packages: a light detail at $150 and a deep detail at $300. Which would you like me to add to your order?”
Customer: “I want you to include the deluxe detail at no charge. I’ve spent a fortune here.”
“And we appreciate your business.”
Clarity and Boundaries: Clearly communicate what is possible within the company’s policies, setting realistic expectations for what services can be provided.
“Our detailing packages do have a cost associated with them.”
JULY
Rules can seem restrictive on the surface; however, when thoughtfully developed, they can help employees navigate tough situations.
Offering Options: Present the customer with viable alternatives or solutions, guiding them toward available choices that align with the company’s capabilities.
“Do you want either package, or should we hold off for another time?”
Repetition and Reaffirmation: Repeat and reaffirm key points as necessary, especially in the face of persistent or unreasonable demands, to maintain a clear and consistent message.
Customer: “Are you deaf? I said I want you to include it. I spend a lot of money here.”
“Sir, I hear you, and we do appreciate your business. Detailing is not free or something we add in. Again, would you like to purchase a detailing package today?”
Never Engage with or Match the Bad Behavior: Steer the dialogue toward a positive outcome by focusing on constructive solutions, avoiding confrontation, and keeping the conversation on track toward resolution.
Customer: “I want a manager!”
“I can certainly get her.”
Whether it’s ACORN or something else, practice the framework with your employees before they need it.
Step Three: Be prepared to handle escalations. Managers are managers for a reason. When customers cross the line, managers must be willing to step in and support their team.
“Mr. Green, I understand from Wendy that you’ve requested a deep detail package at no charge. Is that correct?”
Customer: “Yes. I spend a lot of money here, and it’s the least you can do. I’ve already wasted too much time on this.”
“As Wendy explained, we appreciate your business. As for the request for free service, that’s not something we can accommodate. Detailing services have a fee. Would you like to purchase a package?”
Step Four: Learn and adapt from every encounter. After a particularly difficult interaction with an entitled customer, it’s beneficial for the team to debrief and discuss what happened, what was handled well and what could be improved. A review after the fact provides valuable learning opportunities and helps refine the organization’s approach to handling similar situations in the future. Collecting and analyzing feedback from these encounters can also inform potential adjustments to policies and procedures to better serve both customers and staff.
Step Five: Recognize team members who effectively manage challenges. Acknowledging and rewarding employees who effectively manage challenging interactions can significantly impact morale and motivation. Recognition can take many forms, from verbal praise in team meetings to more formal rewards like employee of the month programs. Celebrating these successes reinforces the value of skilled customer service and encourages continued excellence.
Dealing with entitled customers is a complex challenge that requires a thoughtful, consistent approach. Business leaders can navigate these difficult interactions more smoothly by equipping their teams with clear policies and effective communication frameworks like ACORN. Additionally, they should be prepared to step in when needed. And when challenges arise, use each one to learn and grow as a team.
The Art of Encouragement
In The Art of Encouragement, renowned performance coach and keynote speaker Jordan Montgomery delivers a captivating story designed to walk the reader through a dramatic journey of heartfelt, easy-to-understand lessons about encouragement and its many facets. The author compels readers to take action by showing they are fully equipped and ready to implement encouragement within their own organization, team, family and community.
The book offers compelling narratives and simple truths readers can activate immediately to achieve real change and big results. A must-read resource for managers, executives, directors and other business leaders, The Art of Encouragement will also appeal to anyone interested in improving the lives and productivity of everyone around them
The Art of Encouragement: How to Lead Teams, Spread Love, and Serve from the Heart
Jordan Montgomery
Wiley Available 7/23/2024
Trends in the Transformation Economy
$28
176 pages
Offering a concrete and workable model for companies in the transformational economy, Trends in the Transformation Economy helps companies improve their customer centricity by focusing on real customer transformations. Jauquet includes guidelines to strategically align innovation with what really matters to customers and insights and tools to prepare companies for future societal and technological trends. In an era of rapid technological and social change, Trends offers insights into a new economic landscape. It explores how companies can navigate a world where customers seek not just products but meaning. The book offers strategies to meet these new customer aspirations and thereby it makes a positive impact on the planet, society and individuals.
Trends in the Transformation Economy: Where Health, Well-Being & Happiness Matter Most
Christophe Jauquet
Lannoo Publishers Available 7/24/2024
The Soil of Leadership
$45
288 pages
Drawing from his extensive global leadership experience — working closely with leaders and organizations from all over Africa, Latin America, Asia-Pacific, the Middle East and North America — Britt Yamamoto, Ph.D., M.Sc., introduces a timely framework that places paramount importance on holistic well-being and a profound understanding of the intricate systems critical for effective and sustainable leadership. Inviting us to “dig where we stand,” The Soil of Leadership seamlessly weaves evocative metaphors and captivating narratives from Dr. Yamamoto’s life as both a sustainable farmer and organizational leader to illuminate the profound notion that genuine leadership doesn’t solely emerge from visible accomplishments; rather, it thrives within the hidden roots that allow our true potential to flourish. The Soil of Leadership serves as a compelling call to action toward a leadership ethos that unifies rather than divides.
The Soil of Leadership: Cultivating the Conditions for Transformation Britt Yamamoto
Amplify Publishing Available 7/30/2024
$28
248 pages
After a particularly difficult interaction with an entitled customer, it’s beneficial for the team to debrief and discuss what happened, what was handled well and what could be improved.
FAST FIVE FRAUD TIPS
Account holders should …
1. Call before they click.
2. Not send money to anyone they don’t already know.
3. Know their vendors and bankers personally.
4. Not share financial information via email.
5. Understand that just because they don’t use an account often doesn’t mean they don’t need protection; in fact, such an account may be the most vulnerable.
Financial Transactions: New Threats, New Solutions
How businesses can protect themselves from fraud
Phil Neidhart
Conducting business electronically has become the norm in today’s world. And, while updates in technology have made doing business quicker and more convenient, it has made fraud more convenient, too. Thinking that spotting fraud is as easy as seeing a misspelling in a subject line or simply not making payments for oddball requests is an outdated approach. It’s time for a refresher on the sophistication of today’s fraudsters.
As financial fraud continues to evolve, the best way for businesses to protect assets is to have a strong relationship with a dedicated banker. A bank’s treasury management department works to advise clients on ways to strategically administer their cash flow options and large financial decisions, and that includes understanding and actively managing potential fraud risks. It is best that businesses view the bank as part of their fraud prevention team, with the business watching from one side and bankers from the other.
WHAT’S NEW IN FRAUD?
Phil Neidhart is senior vice president of treasury management for UMB Bank in Phoenix. He has more than 22 years of experience in the financial services industry. Neidhart earned BS in finance from W.P. Carey School of Business at Arizona State University. umb.com
Business fraud in 2024 is not one size fits all. Some businesses deal with account takeover threats, others with intercepted payments. In Phoenix specifically, there has been a rise in schemes involving social engineering and business email compromise. These scams can be elaborate and seem legitimate — sometimes spanning days, weeks or months so that many don’t think twice before responding to a scammer with sensitive information. Fraudsters can learn a company’s frequent digital behaviors and hack emails to make their approach more realistic and credible in appearance. For example, an email could come from a known vendor stating they have been compromised and need a new payment method. The email address and language could be familiar, but it’s actually a fraudster requesting sensitive banking information.
With so many new — and realistic-looking — tactics, if business owners haven’t reviewed the strengths and weaknesses of payables plans with their treasury management officer, it’s time to do so.
STEPS BUSINESSES CAN TAKE
First, and most importantly, businesses should work to create genuine relationships with vendors and associates — especially with bankers. Fraud is about creating belief in scams, but if a business is in regular communication with its bank, it’s significantly harder for fraud attempts to look credible.
Bankers should be continuously working to understand the businesses they work with — how they operate, pay vendors and potential risk points — so any deficiencies can be spotted immediately. They should also regularly share best practices from a process standpoint; this includes utilizing fraud
In Phoenix specifically, there has been a rise in schemes involving social engineering and business email compromise.
prevention solutions that can help identify fraud attempts.
Also integral to efficiency and protecting businesses from fraud is implementing payment solutions. Two that can have an impact on a business’s bottom line are Visa® Payables Automation (VPA) virtual cards and our own UMB Integrated Payables. VPA offers a simple, secure way to pay suppliers via virtual payment rather than paper check, which means more secure transactions and reduced processing costs. Implementing VPA is easy because clients still go through their traditional procurement process, receive and approve invoices the same way — but instead of cutting a check, they push out an electronic Visa payment that uses a one-time-use Visa account number. Once the vendor processes the payment, that one-time Visa account number is no longer valid and is useless to a fraudster.
For further efficiency, some businesses implement a fully integrated payables program, which encompasses both card and electronic payments. Automating and incorporating all payment types, including virtual cards, into one payment solution not only streamlines the entire AP process but also improves security and business continuity. With an integrated payables program, a company can maintain complete control over funds and instruct the bank when to release transactions. This prevents fraud by allowing for dual control over file processing, transaction review and approval — and is very effective in detecting the three main types of fraud in the payment process: duplicate vendors, phantom vendors and missing checks.
Outside of implementing new technologies, businesses should make it a regular practice to give payment processes a second thought. If there is an unusual link asking for payment, they should pause for a moment and pick up the phone to touch base with the vendor. It’s important to remember that emails may look very official but, if they request a new step or something out of the ordinary, it’s always best to verify the request over the phone or in person. It should always raise a flag to hear about a change in payment processes for the first time in an email.
While fraud has become more sophisticated, so have banking solutions. Working with a banking team can help take business owners from a reactive to proactive approach and protect their bottom line.
Fennemore attorney Andrea Marconi serves as chair of business litigation at Fennemore. Her areas of practice include business and complex litigation, real estate, banking law and health care. fennemorelaw.com
What CRE Can Learn from the Shockwaves Sent through RRE
Broker commissions are under scrutiny by
Andrea Marconi
With chaos in Residential Real Estate (RRE) over commissions, what is the message for Commercial Real Estate (CRE)?
Recent lawsuits filed against the National Association of REALTORS® and large real estate brokerages, including the staggering $1.78 billion jury award in Missouri to a class of home sellers, have sent shockwaves through the RRE industry. That award was appealed, and, in mid-March, the NAR agreed to a $418-million settlement resolving the claims. The settlement, which includes significant rule changes, needs to be approved by a federal court, which most in the know believe is likely.
While the primary focus to date is on residential real estate commissions, these cases leave many in the CRE industry wondering if similar attacks on the payment of CRE commissions are on the horizon.
At the heart of these cases has been the NAR’s “Participation Rule,” which the NAR abandoned as part of the settlement. It required a seller’s broker to make a blanket offer of compensation to the buyer’s broker, who is paid by the property seller, to list a property on a realtor-affiliated Multiple Listing Service. The NAR also agreed to eliminate the requirement that brokers subscribe to the MLS. Total commissions paid by the seller were typically 5–6% and split 50/50 between the seller and buyer broker. Cases allege, and the Missouri jury agreed, that this model forces home sellers to pay costs that buyers should (and ordinarily would) pay for their own brokers in a competitive market. Sellers are effectively forced to pay for the services of the buyer’s broker (who does nothing for seller) to list their home on the MLS — a critical service to provide visibility for the listed home.
Many in CRE are now wondering if their commission structures may face similar attacks. Arizona law does not require any particular commission rate in either RRE or CRE transactions. The law only requires that listing agreements, including commissions, are stated in writing, written in clear and unambiguous language, set forth all material terms of the compensation, have a definite duration or expiration date showing inception and expiration dates, and be signed by all parties.
In CRE transactions, broker commissions are also traditionally paid by the seller or landlord with a 50/50 split to the buyer or tenant’s broker. There is no standard commission percentage, although typically in deals of less than $1 million, estimated rates are 4–8%. Moreover, CRE deals are often highly negotiated between sophisticated parties, so this traditional structure is increasingly modified and subject to negotiation. Numerous factors influence CRE commissions, including property type, size, location, market demand, length of lease, transaction complexity, and level of broker work needed. Larger deals may incur lower commission percentages due to economies of scale, while smaller deals may have higher percentages to adequately compensate brokers for their work.
In CRE, alternative fee arrangements are also used, such as flat fees, splits other than 50/50 between seller and buyer broker, and buyers paying their own broker commissions.
The problems in RRE are real and not empty in CRE because many deals still use the traditional seller-paid 50/50 commission split. With this in mind, the CRE industry would be wise to take a closer look at how broker commissions are handled and consider either departing from continuing more of the same when appropriate or, better, documenting why the traditional approach makes sense for a deal.
Key takeaways from the RRE suits include a wakeup call for more transparency and client protection in CRE transactions. CRE brokers should consider immediate modifications to their processes. Certainly, contracts should clearly outline all terms of broker compensation. But transparency and protection should start earlier than the final contract. Some considerations include:
• Having robust communications early in negotiations about how commissions will be paid.
• Using alternative commission arrangements.
• If the seller/landlord is paying commissions, clearly explaining upfront what the buyer’s broker is doing for them and why seller should pay commissions in that deal.
• Requiring buyer to pay for its broker.
• Memorializing all agreements about commissions and scope of work in a separate document incorporated into the final contract.
• Including provisions in the final contract to resolve disputes through mediation, arbitration or other out-ofcourt means to avoid long and costly lawsuits.
While it is unlikely at this time that CRE will see massive, forced changes spilling over from the residential lawsuits, the RRE suits have caused greater scrutiny of all commission structures. Thus, CRE participants would be wise to review current commission structures and processes and consider implementing changes to increase transparency and client protection where appropriate.
Recent lawsuits filed against the National Association of Realtors and large real estate brokerages, including the staggering $1.78 billion jury award in Missouri to a class of home sellers, have sent shockwaves through the RRE industry.
MERCY CARE VIDEO SERIES
Everyone deserves access to safe, quality, equitable health care. Mercy Care’s new video series provides important information for Arizonans who are aging or have a loved one who is aging. As Mercy Care says, “Because we care.”
For more information on Mercy Care’s initiatives and to watch the informative video series, visit Mercy Care’s website. mercycar.es/accesstocare
Mercy Care: Pioneering in Arizona
Health Access and Community Engagement
by Tyler Butler
Since 1985, Mercy Care has been a cornerstone of healthcare access for approximately half a million individuals eligible for Medicaid, Medicare and state and federal grantfunded programs. As a local, nonprofit Medicaid health plan, Mercy Care serves AHCCCS members by providing comprehensive physical and behavioral healthcare services to a diverse population, including Medicaid-eligible families, children, seniors, and individuals with developmental and cognitive disabilities. The organization also extends its services to those eligible for both Medicare and Medicaid, children and families involved in the child welfare system, and individuals living with serious mental illness.
Mercy Care’s impact is magnified by its workforce of around 1,100 Arizona-based employees who are deeply integrated into the communities they serve. These employees process millions of on-time claims payments annually to more than 20,000 providers across the state, ensuring continuous care for their members and contributing to the local economy through their presence and activities in Arizona.
The organization’s community engagement is epitomized by its Mercy C.A.R.E.S. initiative, which stands for Community Action Resources Education and Service. This program supports the AHCCCS Whole Person Care Initiative by addressing social risk factors to improve health outcomes through grant funding, sponsorships, volunteer efforts and board participation.
is funding this initiative with $670,000, which includes training community assistors and hosting workshops on advance care planning, particularly targeting underserved communities. Another initiative, supported by a $308,200 grant, involves Mercy Housing, which creates stable, vibrant communities through affordable housing and onsite resident services in health and wellness, community engagement and financial stability.
Tyler Butler is a chief social impact officer for a publicly traded corporate portfolio where she leads programs that positively impact humanity. She is also the founder of 11Eleven Consulting, and she is often cited as a subject matter expert by Forbes, SHRM, Entrepreneur, U.S. News & World Report and more. linkedin.com/in/tylerbutler
Through Mercy C.A.R.E.S., the organization sponsors around 100 events annually in Arizona and contributes more than 100 volunteer hours each quarter. For example, its participation in the ACHCCC Back to School Campaign involved providing backpacks, educational resources and giveaways at six events to encourage parents to complete their children’s well-child visits. Another long-standing partnership is with Special Olympics Arizona. Since 2010, Mercy Care has provided more than $225,000 in financial support and more than 3,400 volunteer hours. This support has facilitated more than 12,100 free health screenings and the training of more than 330 health professionals and students. “Our collaboration with Special Olympics Arizona underscores our commitment to inclusivity and health equity,” says Trisha Stuart, director of community relations at Mercy Care.
Mercy C.A.R.E.S. also provides substantial grants to advance health equity. Since 2016, the Community Reinvestment grant program has invested nearly $24 million in local organizations. These grants support strategic projects with measurable outcomes in several key health focus areas, including managing chronic conditions, supporting mental health and well-being, addressing housing security and empowering recovery from substance use.
One notable initiative is the “Choose Your Person” collaboration with Hospice of the Valley and Contexture to promote advanced healthcare decisions. Mercy C.A.R.E.S.
Additionally, Mercy C.A.R.E.S. has provided $100,000 to support the Valleywise Health Pediatric Care Coordination Medical Home Project. This grant supports care coordination for more than 11,700 children and teens, particularly those experiencing deep poverty and homelessness. Oakwood Creative Care’s Dementia Hub, another beneficiary, received $400,000 to support home and community-based services for individuals with dementia and their caregivers. Activate Food Arizona’s Farm Express Mobile Market Program, which serves food deserts in several Arizona communities, also received a $400,000 grant for its mobile market service.
In its social impact efforts, Mercy Care has launched a free video series titled “Everyone Deserves Access to Quality Healthcare.” Produced by Emmy award-winning journalist Carey Pena, this series is available on Mercy Care’s YouTube channel and features community partners discussing crucial topics such as suicide prevention, long-term care assistance and housing insecurity. “This video series is another way we’re reaching out to educate and support our community, especially the seniors who need it most,” says Stuart.
Mercy Care’s commitment to corporate philanthropy and community engagement is evident in every aspect of its operations. Through leadership, volunteerism, sponsorships, grants and educational initiatives, Mercy Care ensures that everyone, especially the underserved and those with complex health needs, can access the healthcare they deserve.
Mercy Care mercycareaz.org
Through its Mercy C.A.R.E.S. initiative, Mercy Cares sponsors around 100 events annually in Arizona and contributes more than 100 volunteer hours each quarter.
Photo courtesy of Mercy Care
Strengthening communities through charitable giving.
For over 40 years, the Arizona Community Foundation has supported nonprofits and students across our state by mobilizing the collective passion and generosity of thousands of Arizonans.
When you are ready to take the next step in your personal charitable giving journey, we are here to help you achieve your goals.
Kathleen Gramzay is an entrepreneur, body/ mind resilience expert, speaker, author and founder of Kinessage LLC. The Kinessage® methods are taught nationally to transform stress, chronic tension and pain, and increase mental resilience and long-term health for greater well-being and sustainable success. Her resilience strategy consulting and programs empower leaders and teams to be present, think more clearly and work more productively, confidently and collaboratively. kathleengramzay.com
Resilience & Sustainability –Core of Life & Business
Holistic and comprehensive strategy for leadership
by Kathleen Gramzay
While resilience and sustainability have long been business considerations, accelerated change and uncertainty make it imperative to understand their multi-dimensional impact on business viability today.
The principles of resilience and sustainability are universal. Today’s column offers a macro/micro view of organizational resilience and sustainability and the impact of individual resilience and sustainability on their achievement.
THE MACRO VIEW
From the macro-organizational perspective, leaders work with intertwined aspects of resilience and sustainability.
Long-Term Perspective: Resilience and sustainability require a long-term perspective. Resilience involves planning and preparedness to ensure viability through potential disruptions. Sustainability entails meeting today’s needs while assuring provision for future generations.
Risk Management: Resilience and sustainability necessitate effective risk management strategies. Implementing resilience strategies, such as disaster recovery plans and diversified supply chains, helps mitigate operational risks. Employing sustainable practices that mitigate environmental, social and governance (ESG) risks can help reduce vulnerability to external shocks supporting organizational resilience.
Adaptability: Adaptability is a primary component of resilience and sustainability. Resilient organizations are better equipped to handle technological changes, downturns or natural disasters. Adapting to market conditions, changing regulatory requirements and consumer preferences are fundamental aspects of sustainability.
Resource Efficiency: Resource efficiency is the common intersection of resilience and sustainability. Optimizing resource conservation, reducing waste and increasing operational efficiency support both.
Stakeholder Engagement: Priorit izing stakeholder engagement is a key aspect of organizational resilience and sustainability. Building strong trust with employees, customers, communities and investors, and transparently addressing environmental and social concerns, strengthens internal and external support through challenges and recovery.
Innovation: Innovation is essential to organizational sustainability and resilience, driving value, improvement and adaptation. Resilience grows by anticipating and responding to challenges or opportunities. Innovation creates value through new products and processes that serve stakeholders and minimize environmental impact.
THE MICRO IMPACT ON MACRO ACHIEVEMENT
It may sound cliché, but business still gets done through people. Without individual resilience and sustainability, achieving organizational resilience and sustainability is improbable. Individual resilience and sustainability have become a critical risk management issue.
This risk is of growing concern. Trending data documents increasing levels of burnout and chronic stress, which negatively impact perception, mental clarity, decision-making, emotional regulation, behavior, physical health, relationships and culture.
The May 2024 “The Truth About Worker Burnout,” conducted by the platform My Perfect Resume, speaks to today’s grave reality.
Of 1,200 U.S. workers surveyed, 88% acknowledged burnout. One in five thinks about quitting their jobs daily. One in four experienced depression about their jobs.
Of disturbing note was the negative impact on work environment, culture and business relationships. Eighty-seven percent of respondents reported having outbursts at work in the last six months, with 53% citing multiple outbursts.
SHRM’s Employee Mental Health in 2024 corroborates that burnout is worsening. Of its 1,405 U.S. workers surveyed, 44% reported feeling “burned out at work,” 45% reported feeling “emotionally drained,” and 51% reported feeling “used up” at the end of the day. It cites: “Burned-out workers are three times as likely to be actively searching for a new job.”
It’s incumbent for business leaders to prioritize organizational resilience and sustainability to address the undermining impact that leader and team burnout and chronic stress has on achieving them.
Long-Term Perspective. Chronic stress impedes critical thinking and clear decision-making. Short-sighted decisions for current challenges may override sound long-term planning and sustainability considerations.
Risk Management. Risk management requires focus to make prudent assessments and decisions under duress. Chronic stress narrows perception and openness to other viewpoints.
Adaptability. Adaptability requires flexibility, creativity and openness to new ideas. Chronic stress triggers the nervous system to look for threats, increasing resistance to change when most needed.
Resource Efficiency. Reduced personal efficacy is a hallmark of burnout. Focus and productivity are required to maintain resource efficiency.
Stakeholder Engagement. Cynicism, another burnout hallmark, erodes trust, communication and collaboration, all vital components of stakeholder engagement that impact the entire enterprise.
Innovation. Chronic stress impedes critical, creative thinking, collaboration and openness to change, stifling innovation and competitive advantage.
THE WHOLE VIEW
At its core, life continuously demonstrates the micro/macro interdependence of human, organizational and societal health, resilience and sustainability.
Prioritizing chronic stress and burnout reduction provides a solid foundation for resilience and sustainability from which business leaders can effectively create stakeholder value, mitigate risks and enhance competitiveness in an increasingly complex and uncertain business environment.
JULY
Fifty-five percent of workers agreed that their employer thinks their workplace environment is a lot healthier mentally than it actually is, according to the 2023 American Psychological Association Survey.
Negative News Packs a Punch
Businesses grapple with misinformation crisis
by Karla Jo Helms
Misinformation in the digital age has become a rising concern for brands worldwide, indicating a need to get ahead of the curve. The rise of social media has made false information more accessible and dangerously potent. This is harmful to businesses, regardless of size, and it’s up to each to stand against it.
THE DANGERS OF MISINFORMATION IN BUSINESS STRATEGIES
Some businesses spread false information to stay ahead of the competition, leading to broken trust. Internally, misinformation from lack of communication can result in poorly informed decisions and flawed strategy planning, which affects a company’s financial standing. This can cause fluctuations in stock prices that scare off investors and lead to legal battles as companies strive to salvage their reputation.
THE PROOF IS IN THE STATISTICS
Misinformation’s impact on the media world, particularly journalism, is staggering. A significant 94% of journalists recognize fabricated news as a critical issue. Moreover, negative news has a 300% greater effect on a brand’s reputation than positive news. One negative article in search results can cost businesses up to 22% of potential customers. Further compounding the issue, disinformation is considered the world’s top risk in the next two years. A startling 60% of people admit they don’t consistently trust news stories, and 38.2% of U.S. social media users reportedly share fake news. Additionally, 53% of global leaders across academia, business, government and civil society identify AI-generated misinformation as the foremost global risk in 2024. The number of fake AI-generated news websites has skyrocketed to 790, up from 49 in May 2023.
This rise underscores the urgency of combating misinformation in the digital sphere. How do journalists, brands and similar entities protect themselves and the information they produce in an age where misinformation is increasing at an alarming rate? The answers lie in strategy, involving:
• Robust verification processes,
• Investment in fact-checking technologies, and
• Creating a culture of critical thinking internally.
Acting quickly and efficiently is key to staying ahead of misinformation and preserving trust in the digital age. It is essential to develop a proactive approach to combat false information effectively.
TACKLING THE CHALLENGES HEAD-ON
Standing up to misinformation isn’t easy for businesses. It can disrupt operations, spark panic amongst customers and attract unwanted attention or legal battles. Internally, it can destroy trust amongst employees, leading to a toxic work environment. Companies must prioritize open and honest communication to rebuild trust.
In times like these, companies need to increase their communication efforts tenfold. Brands should embrace these challenges as opportunities to rise to the occasion and formulate strategic plans to combat misinformation effectively. For instance:
• Embracing Proactive Communication Strategies: Actively engaging with stakeholders and addressing misinformation head-on builds trust and credibility. Transparent communication can prevent misunderstandings and foster a sense of security among customers and employees.
• Craft Effective Media Campaigns: Spread truthful and engaging content across platforms to counteract false narratives and connect emotionally with the audience. Collaborating with influencers and leaders also boosts credibility and reach.
• Media Algorithms: Understand and use media algorithms to determine the increased cadence of communication needed today. Knowledge of algorithms can help optimize the dissemination of truthful information.
• Challenge the Source: Provide evidence to refute false claims and engage directly with those spreading misinformation. Maintaining a positive proactive public image helps deflect attacks.
• Strategic Communication over Legal Action: Develop a plan to handle misinformation early on to navigate challenges and maintain reputation. Good PR outweighs legal action by a ton. Legal actions can be time-consuming and may not always result in positive outcomes.
By embracing these proactive measures, businesses can effectively combat misinformation and uphold their brand integrity in the digital sphere. It is crucial to foster an environment where truth prevails and misinformation is swiftly addressed.
In conclusion, misinformation is a significant threat to businesses navigating today’s digital landscape. Its potential to disrupt operations, tarnish reputations and undermine consumer trust makes it a serious challenge. Businesses must act quickly to stay ahead of it. With transparency, impactful media campaigns and a proactive stance, companies can efficiently confront misinformation and preserve their credibility.
Businesses with one negative article in search results risk losing up to 22% of prospective customers, while those with four or more negative articles can lose up to 70% of potential customers.
Jo Helms is the chief evangelist and antiPR® strategist for JOTO PR Disruptors™. With extensive experience in crisis management, she collaborates with litigation attorneys, private investigators and the media to restore companies’ reputations. Helms speaks globally on public relations and has developed a trademarked system using crisis management techniques and media algorithms to generate significant positive press for companies. jotopr.com
Karla
Laura Kaiser is the chief corporate relations and brand officer at Valley of the Sun United Way. Businesses can discover how Valley of the Sun United Way is creating Mighty Change across Maricopa County and how their company can get involved at vsuw.org
Structuring a Corporate Giving Program That Truly Gives Back
Consider company values as well as causes most important to employees, stakeholders and customers
by Laura Kaiser
Corporate giving offers businesses a multitude of benefits, including creating a positive public image that can help attract customers, employees and investors while also increasing employee engagement and improving the company’s financial performance. Yet, some companies are unsure of the process to create a company-wide program and find themselves navigating several one-off requests throughout the year. There are a few key decisions companies must first consider when cultivating a thriving charitable-giving campaign.
ALIGNING GIVING PRIORITIES WITH THE COMPANY’S VALUES
With so many nonprofits and causes to choose from, companies may find it challenging to narrow down options. Aligning giving priorities with company values is an ideal approach when making final decisions about what to support. For example, it could make sense for a real estate company to align with nonprofits addressing homelessness, or for a restaurant to support organizations addressing health and food access. Considering company values and those causes most important to employees, stakeholders and customers will help create a program that truly impacts all involved.
CREATING REVENUE STREAMS FOR CHARITABLE GIVING
Once companies have identified the causes they would like to support, the next step is to decide how to fund this giving. Will the support come from encouraging employees to take advantage of paycheck giving? Or perhaps the company will offer an employer match on donations made by its employees? Another option is to offer cause marketing promotions for goods produced and sold. For example, a company selling cookies could choose to donate $1 for every box of chocolate chip cookies sold during a given month. Some companies may also choose to allocate and donate a percentage of annual product sales rather than a per sale endeavor. An example are those who joined the Pledge 1% global movement, pledging 1% of equity, product, profit and/ or employee time to their communities.
Companies can also boost morale, commitment and camaraderie by turning fundraising into a friendly competition, and creating fundraising teams that compete to see who donates the most time or money can also encourage a more active giving strategy. Setting annual target amounts and providing consistent updates, both internally and externally, helps track charitable giving and meet or exceed the established goals.
ESTABLISHING A GIVING PROCESS
Deciding whether an open or closed giving process is right for a company is another key determinant of a successful program. Some companies may choose to build a program focused on pre-established causes and giving each year, while others may decide to offer application-based grants to eligible organizations based on community needs and impact. Companies should also establish a timeline to determine when giving will happen during the year, whether at a certain time of year or on a continuous schedule.
GIVING BACK ISN’T JUST ABOUT DOLLARS
Corporate giving programs offer opportunities to provide more than just monetary gifts. Companies can choose to ask employees and stakeholders to engage in volunteer efforts. Volunteer events are a great way to boost employee morale, connect with the community, and support nonprofits through the gift of time and talents.
In-kind donations or services can also go a long way for nonprofits with limited resources. The goods and services companies offer might be better aligned with what a local organization needs at that time. For example, a catering company could provide free or heavily discounted meals for nonprofit events, or a law firm could offer pro bono legal services.
Whether a company wants to raise funds, embark on a volunteerism program or donate goods and services, doing something at the company level to support the local community goes a long way. Not only does it provide support to the organizations serving the most vulnerable populations, but it is also a higher-purpose opportunity to connect on a deeper level with employees while boosting morale, supporting hiring and retention, and elevating public perceptions.
JULY
In-kind donations or services from sponsoring businesses can also go a long way for nonprofits with limited resources.
2024 Grand Highlander Hybrid
With its EPA-estimated 27 mpg combined and 400 lb.-ft. of torque, Grand Highlander Hybrid MAX helps maximize adventures while bringing the fun along.
The three distinct drive modes adjust Grand Highlander Hybrid’s driving dynamics to match the driver’s mood. Sport Mode provides sharper acceleration, Eco Mode helps maximize fuel efficiency, and Normal Mode blends fuel economy with performance. And for more capability when the pavement ends, Grand Highlander Hybrid features Multi-Terrain Select or Trail Mode on all-wheel-drive models. Drivers can choose between four modes (Mud & Sand, Rock & Dirt, Snow, and Normal) for improved traction. When activated, the system is designed to sense slippage and regulate wheelspin — helping conquer the backroads.
Grand Highlander Hybrid features a 10-way poweradjustable driver’s seat that lets drivers customize their favorite driving position. On the passenger side, the standard secondrow captain’s chairs get first-class treatment with available Ultrasuede and leather-trimmed seats, or seating can be maximized with the available bench seating to accommodate up to eight. Black and bronze-colored accents, along with geometric patterns inside Grand Highlander Hybrid MAX, are featured throughout and help elevate the driving experience.
Grand Highlander Hybrid’s all-new design features a modern look that’s inviting from every angle, no matter what’s going on
outside. Its larger silhouette is defined by sharp lines and bold surfaces — for a presence that’s unmistakable. The fitment of Grand Highlander Hybrid’s wheels matches perfectly with its fender flares to give off a vibe that it’s ready to go. Highlighting its wide stance, these design features will turn heads wherever it goes.
The available driver-assistance feature helps ease the burden of the stressful stop-and-go of a traffic jam by providing control of the vehicle steering, braking and acceleration at speeds under 25 mph. This system is designed for limitedaccess roadways, and, with the driver monitor camera confirming the driver’s eyes are on the road, hands-free operation is possible. Traffic Jam Assist requires an active Drive Connect trial or subscription and is 4G network dependent.
Designed to enhance every moment behind the wheel, Grand Highlander Hybrid’s 12.3-inch Toyota Audio Multimedia touchscreen provides access to a Drive Connect trial or subscription that includes Cloud Navigation and Destination Assist, while Intelligent Assistant heightens the driver’s interactions through sight, touch and even voice recognition that lets the driver activate the system with a phrase like, “Hey, Toyota.”
One-Stop Shop for Consumer Packaging Solutions
Adding strategic value to achieve higher profit margins for our clients’ business is part of Inventive Sources’ company mission.
With our very first client, we were able to save them 60% on their packaging along with adding value due to our experience and creativity — supplying proper guidance to maximize their exposure in a crowded retail space.
We are a full-service and products supplier to our clients, and no job is ever too small or too large. We have more than a decade of experience in sourcing products internationally and domestically as well as providing graphics and industrial design services to help elevate our clients’ brand.
Products we have sourced over the years have been more focused in recreational consumer packaged goods such as wooden saunas; umbrellas; smaller electronic components inside saunas, like TVs and
speakers; corrugated boxes and displays; glass and plastic jars; as well as customized bags, to name just a few projects.
Businesses that could use our sourcing services to potentially save on their packaging goods range from the food and beverage industry, highly regulated industries like cannabis, as well as the cosmetic industry. We also work with business owners who have a product idea but no idea where to start, guiding them in the right direction to move forward.
Every project is unique. We are happy to provide a project proposal quote to take your brand to the next level! —Amanda Flores, co-owner of Chandler-based Inventive Sources (www.inventivesources.com)
The Pre-Collision System with Pedestrian Detection is designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward-collision warning under certain circumstances. If the driver doesn’t react, the system is designed to provide automatic emergency braking.
2024 GRAND HIGHLANDER HYBRID MSRP: $45,020
City: 36 mpg
Hwy.: 32 mpg
Transmission: Electronically controlled Continuously Variable Transmission (ECVT) 0–60: 5.6 sec.
DON’T MISS OUT! Get a year of In Business Magazine Subscribe now at inbusinessphx.com
Toyota toyota.com
Glass jar with lid and branding
Beer bratwurst with goat cheese, caramelized whiskey onions, apple cider-braised cabbage, porter mustard and Parmesan cheese, served with signature fries
$19
PASTRAMI QUESADILLA
RC Provisions pastrami, cheese blend, sauerkraut, chipotle sauce and housemade pickles, served with signature fries
$18
BARBECUE BACON BURGER
Santa Carot beef patty with shoestring onions, bacon, cheddar cheese and beer barbecue sauce
$18
Eureka! – Innovative and Elevated
by RaeAnne Marsh
“Eureka, eureka” — Archimedes’ excitement when he exclaimed (in Greek), “I have found it” can be matched by guests visiting Eureka! the restaurant.
It’s no coincidence it is located on the ASU campus; Eureka! owners aim to create a sense of discovery “like the innovation and uniqueness that college campuses offer,” explains Paul Frederick, founder of the Eureka! Restaurant Group, expressing excitement at being in the campus-adjacent Novus Innovation Corridor.
Aiming for a desert urban ambience with its modern distillery look, the restaurant décor mixes a lot of natural elements of leather, wood and brick enveloping both the table dining area and the conversationally arranged lounge area for a guest experience that is stimulating while emphasizing comfort. The vibe has a distinct attitude, as servers’ T-shirts set the mood: “Soup of the Day? Bourbon,” “Save Water. Drink Whiskey,” and “The best drink? The next drink” are examples of the messages, many of which, Frederick explains, result from contests the restaurant group holds to incentivize creativity among team members.
Taking creativity to the menu, Eureka! puts its own spin on such popular dishes as fish tacos — adding pineapple to the more usual toppings of cabbage and green onions — and brussels sprouts, made with an orange chile glaze that takes “tang” to a new level. Most notable is Eureka!’s hamburgers: The beef comes from Santa Carota in California, where, as the name implies, the cattle is fed on carrots and produce meat that is richer in flavor than from grass-fed cattle while also being lower in calories and cholesterol. It’s one of a kind, award-winning, and, says Frederick, “We’re the only multi-unit restaurant with Santa Carota beef.”
Recent additions to Eureka!’s menu are all about creativity, from the Dorito-crusted shishito peppers topped with tajin, Parmesan cheese, bourbon-smoked honey and green onions and served with avocado cilantro dressing for dipping to the New York strip steak served with grilled broccolini with cashew pesto and caramelized shallots and with an option to add bone marrow butter. The new roasted veggie tacos — made with carrots, pickled onion, avocado, cilantro bean smear and salsa verde — hit sales of double the restaurant’s usually popular veggie burger, according to Frederick, who notes, Vegetarian is growing and you can do a lot of neat food items.”
To develop the new menu items, Eureka! reached out to higher-end chefs — including one Michelin-starred chef — in Eureka!’s home base of Southern California. “It was an opportunity to pull some of these geniuses out of their own environment to share their special skills with us,” says Frederick. “The great thing about chefs is, they’re fresh and have new perspectives on things we might have been doing the same for 10 years.”
Drinks were not overlooked in the new menu rollout. Among the new cocktails are Campfire!, featuring Buffalo Trace bourbon, graham cracker syrup Amaro Montenegro, cinnamon and chocolate bitters, topped with hickory smoke and — of course — roasted marshmallow; and Spa Day Margarita, made with Corazón Blanco tequila, lime, cucumber, triple sec, agave nectar and salted cucumber air foam. Drinks, in fact, are a special focus for Eureka! and are more individualized for each location, with offerings that lean heavily to local distilleries and breweries and include “drinks that might be more specific to that region,” says Frederick.
With several locations in California and a presence in a handful of other western states, Eureka! brings its scratchkitchen dining to Arizona here in Tempe.
Eureka!
690 S. Novus Pl., Tempe (602) 242- 4431 eurekarestaurantgroup.com
The Archimedes story may be apocryphal, but it relates to the mathematician’s supposed discovery of the truth around a fraud perpetrated on King Hiero II of Syracuse.
BEER DOG
Photos courtesy of Eureka!
Empowering Women to Build Wealth through Impact Investing
As the newly appointed president of the National Association of Women Business Owners – Phoenix Chapter, I am excited to champion the cause of women entrepreneurs. NAWBO has been a vital community for women business owners for more than 40 years, advocating for change, influencing policy and building networks that empower women. My commitment to these goals is deeply personal, having witnessed the profound impact that informed investing and strategic entrepreneurship can have — not just on individual women but on entire communities.
NAWBO: Advocating for Women Entrepreneurs
Our core mission at NAWBO includes strengthening the wealth-creating capacity of our members, influencing public policy and fostering community connections. As president, I am thrilled to introduce new initiatives that will further empower women to not only participate in the economy but to reshape it. These include the Wealth Wise Women program, which focuses on building assets and legacy through entrepreneurship, a comprehensive mentorship program and engaging quarterly public policy discussions.
RISE: Investing with Impact
Alongside my role at NAWBO, I also lead RISE (Rewarding Investments Smart Education), a community dedicated to empowering women through impact investing. At RISE, we believe in the power of women’s financial contributions to drive significant social and environmental changes. Whether you are a seasoned investor or just starting, RISE o ers a supportive environment to explore impactful opportunities across all asset classes. Our mission is to educate and enable women to make strategic investments in areas like clean energy, sustainable agriculture, a ordable housing and women’s health.
Introducing the Wealth Wise Women Program
This 11-month initiative under NAWBO is designed to guide women through the complexities of building wealth and legacy through entrepreneurship. The Wealth Wise Women program is structured to provide financial empowerment through monthly workshops, robust mentorship and active public policy engagement.
Month-by-Month Workshops:
• Month 1: Making Tech Work for You: Learn how AI can streamline operations and enhance decision-making in your business.
• Month 2: Capital Confidence: Explore funding options and learn how to craft compelling pitches.
• Month 3: Managing Money: Gain insights into financial planning, managing cash flow, and strategic tax planning.
Continued on page 2
NAWBO Phoenix President
Tanaha Hairston is the founder of RISE The Movement, a collaborative investment community dedicated to empowering women through impactful investments. Her vision is to provide women with the tools and knowledge to make a positive impact through investing in areas such as climate, gender equality, and social change.
With a background in engineering and entrepreneurship, Hairston successfully navigated a business exit, showcasing her business acumen. She has a strong passion for empowering women and supporting ethical projects.
Through RISE The Movement, Hairston promotes financial empowerment, gender equality, and social impact by fostering sound investments in diverse asset classes. Her advocacy for financial literacy aims to empower women for financial success.
Hairston holds an MBA with a focus on finance from the Thunderbird School of International Management, along with a Bachelor of Science in Computer Science and Engineering from Arizona State University.
Her ultimate aspiration is to contribute to a better world for future generations. risethemovement.com
NAWBO® prides itself on being a global beacon for influence, ingenuity and action and is uniquely positioned to provide incisive commentary on issues of importance to women business owners.
NAWBO Phoenix propels women entrepreneurs into economic, social and political spheres of power.
We provide opportunities to connect, collaborate, and cultivate through our events each month.
Events are open to both members and guests. Check out our calendar at nawbophx.org and join us!
Take advantage of this great opportunity to connect — we can’t wait to see you there!
For more infomation, visit www.nawbophx.org.
Phoenix Metropolitan Chapter of the National Association of Women Business Owners 7729 E Greenway Rd. #300, Scottsdale, AZ 85260 480-289-5768 • info@NAWBOphx.org
Tanaha Hairston
• Month 4: CEO of Your Life: Discover strategies for balancing personal and professional life.
• Month 5: Elevating Your Brand: Develop a strong brand identity and e ective digital marketing strategies.
• Month 6: Maximizing Business Value: Learn to optimize processes and enhance productivity.
• Month 7: Achieving Operational Excellence: Dive into process improvement and quality management.
• Month 8: Driving Growth through Partnerships: Understand how to form and leverage strategic partnerships.
• Month 9: Elevate Your Sales: Master negotiation skills and learn how to close deals e ectively.
• Month 10: Legal Protection for Women Entrepreneurs: Navigate the legal aspects of business ownership.
• Month 11: Leadership in Scaling Businesses: Develop leadership skills to guide your team and grow your business.
Mentorship and Public Policy Engagement
In addition to the monthly workshops, the Wealth Wise Women program includes a structured mentorship component, connecting participants with experienced business leaders who can provide guidance, support and valuable insights. Furthermore, our quarterly public policy platform will o er a platform for engaging with policymakers, advocating for women’s business interests and staying informed about relevant policy developments.
NAWBO: Advocating for Women Entrepreneurs
As president of NAWBO Phoenix Chapter, I am proud to lead an organization that has been advocating for and supporting women entrepreneurs for more than 40 years. NAWBO’s core tenets include:
• Strengthening the wealth-creating capacity of women entrepreneurs;
• Creating innovative and e ective changes in the business culture;
• Building strategic alliances, coalitions, and a liations; and
• Transforming public policy and influencing opinion makers.
NAWBO provides a platform for women business owners to network, share resources and advocate for policies that support women-owned businesses. The Wealth Wise Women program aligns with these goals, o ering a comprehensive approach to building financial resilience and creating lasting impact.
Join Us on This Journey
We invite women across Phoenix to join us on this journey of building wealth and legacy through impact investing and entrepreneurship. Whether you are looking to start a new business, grow an existing one or enhance your investment knowledge, the Wealth Wise Women program o ers the resources, support and community you need to succeed.
For more information and to join the RISE program, please visit RISE the Movement. Join us at NAWBO Phoenix and register for our Wealth Wise Women Building Assets and Legacy Through Entrepreneurship, Mentorship program or our quarterly Public Policy program. Together, we can rise, invest and create a brighter future for ourselves and our communities.
NAWBO Phoenix Corporate Partners
3 Key Steps to Scaling Your Small Business: Fulfillment, Sales Foundations and Marketing
by Wendy Cornell
Many small business owners find themselves stuck in business, and their instinct is to invest more in marketing and social media, only to be disappointed by the lack of sales. Despite their e orts, they often find their marketing dollars are not translating to the growth that they envisioned. The problem: They skipped a crucial step in setting up their business. I often share this analogy with my clients to help them understand three crucial steps to setting up a scalable business:
Imagine you are building a car. You first need a solid base (frame), drive train and tires. This is your product or service. Next, you build your power train, the engine, which will turn those wheels and make things happen. This is your sales foundation and your sales systems. Finally, you need the fuel. This is your marketing and lead generation e orts. Turning on lead generation, or fuel, when you have nowhere for it to go won’t get you anywhere and can even leave you with a “hazardous mess.”
3 Crucial Steps
There are three essential steps to establishing a business that can scale: setting up fulfillment, laying a solid sales foundation with sales systems and, finally, turning on marketing and lead generation.
Step 1: Setting up fulfillment. This first step is one that most small business owners have down. Early on in their business, they invest a lot of their resources in creating a product or service that they are proud to deliver to their clients. Time and money are spent on resources and delivery methods to ensure fulfillment is spot on and clients are satisfied with the product or service.
Step 3: Turning on marketing and lead generation. I intentionally skipped to Step 3 because that is what most business owners do. Anxious to begin generating revenue, excited founders transition their resources to marketing and lead generation. Moving from Step 1 to Step 3 seems like a natural progression. You get it. The service is so great that it sells itself — and guess what? It does. It does, until you realize that way of thinking is buying yourself a job, and not creating a scalable business.
Step 2: Laying a solid sales foundation and establishing systems. It is common to miss this second step in business. I have joined multi-seven-figure businesses that plateaued because skipping this step will eventually catch up with a business.
What Missing This Step Looks Like
Your business is trucking along with the normal ups and downs of starting a business, until finally you feel like you’ve got it down. You enjoy the hustle, and your business is growing! Then one day, you wake up and realize: You are stuck. You’re not growing. You may have positive cashflow, but your month-over-month and year-over-year sales are lackluster. The truth bomb is that this means this business you built with your blood, sweat and tears may not be able to support you ever exiting. It keeps you up at night.
Common Symptoms of Missing Step 2
• Unsteady cashflow: There may be up months and down months, leaving businesses moving money around to make payroll.
• Seasonality: This is often a tell-tale sign.
• Wasted time and money: Trying all the things to grow the business with no plan, hoping that something will work or be that magic bullet.
• Indecision: Wondering if you should hire a new sales rep, invest in a sales agency or sales training, or just continue to throw money into lead generation.
• Constantly trying new things: New messaging, new lead generation strategies and new tactics are all signs of distress.
Prescription:
• Set up a sales foundation: Have a clear and e ective way to handle leads, talk to customers and close deals to create a clear path for optimization and automation. Take care to put in the work to avoid automating flawed or ine cient processes that will only magnify your issues.
• Optimize and automate: Use the foundation you have built to do things like streamline workflows, enhance customer communication, automate follow-up and be intentional with customer data collection and management.
• Leverage data: Begin to leverage the wealth of data accumulated to pave a way for smarter lead generation and e ective growth strategies.
Tying It All Together
Hiring a marketing company when your business is stuck is an easy answer but, for many businesses, this may not address the root cause of their problem. Shoring up the sales foundation and implementing sales systems takes real work, but the reward of that e ort is paid back in multiples, setting the business up for growth, allowing you to exit the business wealthy.
Serving as a director and sitting on the board of the Phoenix chapter of the National Association of Women Business Owners, I’ve seen the importance of these steps firsthand. Our organization provides resources, training and support to help women business entrepreneurs build strong business foundations. One of our key initiatives is connecting our members with corporate sponsors who o er tools and technologies that streamline business processes. These partnerships ensure that our members have access to the best resources available, enabling them to focus on growth.
Wendy Cornell, Owner/Consultant Steady On Tech steadyontech.com
What Happens After Success? Making the
case for learning new skills
by Joanna Horton McPherson
How do you define success? For a business owner, if five years have passed and you’re still seeing the light of day, that is success. You’ve likely turned revenue into profit, have proven a product-market fit and the people involved are happy. Reaching that milestone is huge, given that according to one statistic 65% of businesses don’t make it past this five-year point.
There are several make-or-break points in the trajectory of a business, but why is this five-year mark such a critical point? What happens at this time that causes the majority of businesses to fail?
I work with people navigating change. When I hear a client hit a wall or say, “I can’t,” I’m actually relieved. It means they met their edge. They’re at an inflection point, standing at the line between failure or success. There is a choice to be made: stop here or start again?
My own journey to success involved a lot of starting again, or learning. Somehow, my years studying meditation and Buddhism; pursuing entrepreneurship; graduating Harvard; writing; founding nonprofits, schools and youth arts programs; being a stage and film actor; and running boards coalesced. Today, I am an impact investor, consultant and educator. I teach the tools I know and use to leaders navigating change so they can become more e ective. Hundreds of clients and students have used the unique approaches I gathered over 25 years, and many lives have been transformed — not least my own.
I’ve been fortunate to work with top minds in media, education, leadership and business. My mentors are game changers who work globally. I stand on the shoulders of these giants because they gave me a ladder,
but it was I who climbed it. One benefit of being hungry to learn is that you change, and as you change, you grow. Growth is the catalyst for transformation. Four decades into life now, I enjoy an authentic, abundant and grateful existence, and overcame various personal obstacles to get here. I share this not because I have it all figured out, but because I know how to learn. I focus on being a learner to keep creating an inspiring life, and help others achieve the same.
For business owners, there is a new future unfolding at the five-year mark. It is called “scaling and growth.” Not enough attention is paid to this level of change, which is why I think so few businesses achieve it. The skills required to lay a new track to reach unfamiliar goals are a di erent set from what got you here. Bootstrapping your business until now was more about managing processes and products, not people — but you’re entering a whole new world now. You must engage people in a way that will make a di erence to them. Experiment with communicating in ways you don’t yet know how to do. Accept concepts about yourself and others you’ve not yet proven. To pull this o , you need to possess three things: courage, independent thinking and a willingness to learn.
Scaling means hiring more people, and these people turn into teams. In a best-case scenario, the leader knows how to build a team and form a culture of communication — one that is healthy and possesses fair, clear and high expectations. This is where productivity increases, profit builds and customers are fulfilled. Most significantly, employees are engaged so you retain and develop them. Win! Thank goodness for good leadership.
But in many cases, business owners are operating beyond their scope of knowledge. They sometimes lack the skills necessary for working with people. They guess. They assume. They know the answer before asking the right question, so they unintentionally make mistakes. If there is no system in place to provide checks and balances, this leads to the wrong kind of impact. That impact lands squarely on the heads of employees. Tension builds and, if left unaddressed, things can go o the rails.
According to one study, 84% of U.S. workers say poorly trained managers create “a lot of unnecessary work and stress.” Some leaders blame employees for this unrest and replace them with new workers. This game can go on only so long until the elephant in the room is di cult to ignore anymore. It’s generally clear to everyone at work that the problem is leadership — except to the one in charge. In a failing company, they’re the last one to work out that they need help — if they ever do. The force they place on employees to comply, and change is strong enough to conceal their own failures. Some never come out of this, but some do — and they transform into real leaders. These ones reach my doorstep for one reason alone: For them it was grow, or die on the vine.
Going about “business as usual” when things are going poorly in the o ce can literally cost you your business. Unhealthy culture cost businesses $223 billion in 2019 in employee turnover. Sadly, 1 in 4 American workers dread going to work and seek greener pastures in another company.
LinkedIn Learning found that 94% of employees would stay longer at a company if they focused on learning and development. The most critical five skills they say management needs are:
• Communicating e ectively (41%),
• Developing and training the team (38%),
• Managing time and delegating (37%),
• Cultivating a positive and inclusive team culture (35%), and
• Managing team performance (35%).
Have you ever seen behind the curtain in the work of leadership development? It is extremely interesting. The first thing is, leadership development work is personal. Learning isn’t an outside job; it happens here at home with what is really going on. Second, learning requires a willingness to take a break from being an expert and, controversially, from the winning position.
People who achieved wealth, power and success carry expertise. Experts don’t always make great learners. If an expert cares more about knowing than learning, for example, they’re cooked. Some may be less open to introspection and vulnerability, because perhaps their path to success wasn’t necessarily paved with either. Less experienced people often possess more curiosity than knowledge, so they learn better. By learning e ciently, they achieve success at a young age. We see this all the time. To be fair, there is less at stake for them so they’re naturally open. Also, they’re rich in time and energy, our two greatest resources. It’s a special expert who can put stakes aside to devote time and energy to sustain reinvention. Many people never get there. Except when they do.
Most of us don’t really want to see what’s under the hood, but I am passionate about spending time in there. It is not for everybody. Seeing limitations or knowledge gaps in ourselves is confronting: we might feel weak and view them as failures. To show up to do it again the next day takes strength, confidence and a sense of purpose. Our core beliefs, habits and thoughts run everything, and, unless they’re running an e cient program,
you experience conflicts and require an upgrade. Developing a new program takes great commitment and focus; in this way, the same courage and independent thinking that won a business owner an initial success is paying o anew. This is incredibly powerful and exciting to be part of.
From another perspective, working in service of a bigger, better vision for your business can be extremely motivating. Aspiration toward one thing is certainly more fun than shying in pain away from another, but either way the work of leadership development is the same. One recent report found that 77% of leaders who developed themselves with a quality consultant reported progress in their well-being:
• 80% reported progress in self-confidence,
• 73% reported better relationships,
• 72% reported progress in communication abilities,
• 71% reported progress in interpersonal skills, and
• 70% reported progress in productivity at work.
By developing yourself, you’re not doing work, you’re actually working with your life. For those who stay with it, your skills translate to greater capacity. These increased capacities become ways of being, which directly impacts your team. Your positive impact causes them to give you better results.
One survey of Fortune 1000 companies showed that those who developed their leaders realized a significant ROI. Tangible benefits include:
• increased productivity,
• higher levels of overall employee performance,
• reduced costs,
• growth in revenue and sales,
• higher employee retention, and
• higher engagement of employees.
Another survey shows that for every $1.00 spent on quality coaching, they realized $7.90 in returns. Among the intangible returns were increased confidence of those being coached, improved communication, stronger employees and peer-to-peer, and key stakeholder relationships.
Businesses still going by year 10, 20, 50 have special stories to tell. Though market dynamics never stop evolving and customer preferences move and change, these leaders grew with them. Whenever they arrived at an inflection point, chances are they responded by skillfully navigating these changes. In one study, 77% of respondents said coaching paid for itself, and more than half said the value of the results far exceeded the cost. Another stated that 96% of those who had gone through leadership development said they would “go through the process again.”
We all want our success stories to have more chapters. We want our stories to get better as they go. We want the best of times to be yet to come. If we live to tell the tale of how we made it this far, surely we’d say we learned a lot along the way — and that the e ort paid o .
Joanna Horton McPherson is a writer, speaker, educator and executive coach. joannahortonmcpherson.com
Reframe Your Thoughts about Networking and Start Connecting Authentically
by Tish Times
Networking is typically depicted as formal events where professionals don their best suits and engage in rehearsed interactions. Often, these events leave participants feeling drained, anxious and unfulfilled. However, networking doesn’t need to be confined to these structured settings. By reframing your approach, you can transform networking from a nervewracking obligation into an enjoyable and authentic experience.
The Pitfalls of Structured Networking
Structured networking usually involves joining formal groups and attending periodic events. These gatherings can feel forced, requiring participants to perfect their elevator pitches, handshakes and overall demeanor. While the intention is to make valuable connections, many find themselves trapped in a cycle of discomfort and self-doubt.
You meticulously prepare, rehearsing your speech and ensuring you present yourself impeccably. Yet, once you arrive, the pressure to perform can be overwhelming. You might find yourself clinging to familiar faces, avoiding new interactions, and leaving the event with a sense of frustration and a recurring thought, “I hate networking! Why do I keep doing this?”
Common Challenges with Structured Networking
When working with clients, I’ve often heard the following concerns:
• Nervousness: “I always get really nervous when I’m networking and I don’t come across as an expert.”
• Lack of impact: “I don’t know how to introduce myself in a way that gets prospective clients’ attention.”
• Inauthenticity: “I always feel like a phony when I’m networking; like it’s all a big act.”
If these sentiments resonate with you, it’s time to shift your mindset and explore more natural, engaging ways to connect with others.
The Power of Unstructured Networking
Imagine leveraging your everyday interactions as networking opportunities. By viewing your daily business and personal activities through this lens, you can create genuine connections without the pressure of traditional networking settings.
When someone asks, “What do you do for a living?” in a casual conversation, use this moment to share your passion for your work. Highlight how your role impacts lives without the need for hard selling. In these relaxed environments, your enthusiasm will naturally shine through, making a memorable impression.
Key Benefits of Unstructured Networking
• Authenticity: People can sense when you’re being genuine. Sharing your story in everyday scenarios allows your true self to shine, fostering real connections.
• Reduced pressure: Without the formalities of structured events, you’re more likely to feel at ease, enabling more meaningful interactions.
• Organic growth: Conversations flow naturally in unstructured settings, making it easier to build lasting relationships based on mutual interests and respect.
Integrating Unstructured Networking into Your Routine
While traditional networking events still hold value, blending them with unstructured networking can amplify your results. Treat every interaction as an opportunity to showcase your expertise and passion. Whether you’re at a community event, a co ee shop or even a family gathering, these moments can become powerful networking opportunities.
Remember, the goal is to serve by sharing your brilliance, not merely selling your services. When you approach networking with this mindset, you’ll find joy in telling your story and connecting with others on a deeper level.
Conclusion
Transitioning from structured to unstructured networking can revolutionize the way you connect with others. By incorporating these strategies into your daily life, you’ll cultivate authentic relationships that drive both personal and professional growth.
Ready to enhance your networking approach? Start today by viewing each interaction as an opportunity to share your passion and expertise. Your next great connection could be just a conversation away.
Tish Times CEO Tish Times Sales Agency tishtimes.com
Robert Blaney has served as the district director of the U.S. Small Business Administration for the State of Arizona since 1998. His varied experience includes work as a federal agent, police officer, vice president of an insurance brokerage and district director for the late Congressman Jack Kemp. He is a native of western New York and a graduate of Buffalo State University. sba.gov/district/arizona
Raising Capital
Raising capital is a foundation of business activity. Sources always include the business owner’s own resources, including savings accounts, retirement funds, life insurance, friends and relatives and, more conventionally, banks, credit unions and non-bank lenders.
Alternatives sources of capital include advertising, credit cards, money brokers such as online brokers or lenders — including SBA Lender Match (https://www.sba.gov/funding-programs/loans/lender-match) — along with Crowd Funding, merchant credit, non-regulated lending, Angels and Equity Lenders and even purchase order financing or factoring of goods or services.
Recently, I was asked about a small business borrowing money and what may have changed in the past five years. The answer is straightforward. Not much has changed other than money has become more expensive because of higher interest rates. Prime Rate, the interest rate that banks use as a basis to set the rate for different types of lending products such as loans, credit cards and lines of credit, is 8.5%.
That rate also affects certain mortgage rates, like variable rate mortgages, home equity loans or home equity lines of credit.
Borrowers need to be prepared when they approach a lender. An easy way to become prepared is by participating in the First Wednesday SBA Loan Clinic, which are available on every first Wednesday of the month to assist potential borrowers.
SBA’s First Wednesday of the month Loan Clinic materials provide the information and insight a potential borrower needs to know to make an informed decision regarding funding choices.
Generally speaking, SBA-guaranteed loans are attractive to small business owners because they have longer terms and lower down payment requirements than conventional loan products. Further, SBAguaranteed loans have capped interest rates and no balloon payments. The loans are made through a private lender and then guaranteed by the SBA. That guarantee lowers the lender’s risk, which allows them to approve borrowers where they may not have been able to extend credit otherwise.
Other small business loans, such as micro-loans, Certified Development Companies (CDC 504 loans), and business startup/venture capital and alternative funding sources such as factoring are all included in the First Wednesday of the month SBA Loan Clinic presentation along with discussion of the Five C’s of Credit: Character, Capacity, Capital, Collateral and Condition.
Another great source of information on raising capital is from an SBA-funded resource partner. There is never any charge for small business counseling and information is always available at www.sba.gov, where you can find information on the SCORE Association, America’s Small Business Development Center Network, Women Business Centers (now located in all 50 states) and Veteran Business Opportunity Centers.
It is exciting for me to participate again this year with In Business Magazine as they launch the 2024 Small Business Guide, because it is such a useful directory for local and area businesses.
Robert Blaney District Director
U.S. Small Business Administration, Arizona District
About The Top 50:
The 2024 Top 50 Small Business Advocates & Leaders Guide special section is a resource guide of top small businesses or small-business service companies vetted by In Business Magazine editorial staff and recommended to you, the reader. Serving your business with quality companies can make all the difference in running a small business. These Top 50 business services companies are dedicated to serving their clients and providing proven products and services, and they have a high degree of experience in their given fields. We recommend that you do business with them. Our 2024 Top 50 Small Business Advocates & Leaders Guide special section will be online at inbusinessphx.com for an entire year. Here’s to doing great business together.
Accounting & Tax Services
CBIZ & MHM
At CBIZ and MHM, we are uniquely structured to provide a range of nancial and business services. CBIZ is a business consulting, tax, nancial services, and bene ts and insurance provider that works closely with MHM, a national, independent CPA rm.
Top Executive: Chuck McLane, Senior Managing Director, West Region Leader Of ces (Local / National): 1 / 100+
Local HQ: 4722 N. 24th St., Suite 300 Phoenix, AZ 85016
Phone: (602) 264-6835
Website: cbiz.com
Duran Business Group
Duran Business Group provides accounting and tax solutions to businesses with integrity, professionalism and a high focus on customer service. Services also include payroll and himan capital
Top Executive: Regina Duran Of ces (Local): 1
Local HQ: 2633 E. Indian School Rd., Suite 230 Phoenix, AZ 85016
Phone: (480) 674-5757
Website: duranaccounting.com
Business Banking
Stearns Bank N.A
Stearns Bank N.A. is a nationally recognized fullservice bank. With an unmatched sense of urgency and commitment to hard work, our employee owners are driven to help small businesses thrive through service, innovation, and collaboration. Member FDIC. Equal Housing Lender.
Top Executive: Tom Hosier, Chief Lending Officer
Local HQ: 9225 E. Shea Blvd. Scottsdale, AZ 85260
Phone: (480) 314-4200
Website: stearnsbank.com
OneAZ Credit Union
OneAZ Credit Union is a nancial institution serving more than 161,000 members and more than 10,000 businesses throughout Arizona. With more than $3.3 billion in assets, OneAZ is owned by its members, who bene t from better rates, lower fees for service and improved technology.
Top Executive: Brandon Michaels, President & CEO
Local HQ: 2355 W. Pinnacle Peak Rd. Phoenix, AZ 85027
Phone: Member Care Center: (844) 663-2928
Website: oneazcu.com
Business Organizations & Associations
Alliance of Arizona Nonprofits + Arizona Grantmakers Forum
The Alliance + Arizona Grantmakers is a trusted statewide resource and advocate for the state’s nonpro t and philanthropy communities. The organization is leveraging its combined strengths to maximize value for members and advance the sector through effective collaborations.
Top Executive: Kristen Wilson, CEO Of ces (Local): 1
Local HQ: 333 E. Osborn Rd., Suite 245 Phoenix, AZ 85012
Phone: (602) 279-2966
Website: arizonanonprofits.org
Arizona Small Business Association
Celebrating 50 years, ASBA is a membership organization dedicated to delivering entrepreneurs the resources required to prosper in an ever-changing marketplace. ASBA offers education, mentoring, networking, advocacy programs and member bene ts that equip your business with the tools to succeed.
Top Executive: Debbie Hann, Interim CEO Of ces (Local): 2 Local HQ: 11811 N. Tatum Blvd., Suite P-195 Phoenix, AZ 85028
Local First Arizona is a nonpro t organization working to strengthen communities and local economies through supporting, maintaining and celebrating locally owned businesses throughout the State of Arizona.
Top Executive: Kimber Lanning
Of ces (Local): 1
Local HQ: 407 E. Roosevelt St., Phoenix, AZ 85004
Phone: (602) 956-0909
Website: localfirstaz.com
Commercial Insurance
CopperPoint Insurance Companies
CopperPoint provides workers compensation insurance coverage for more than 16,000 businesses statewide, ensuring workers the care they need if they are injured on the job. It has been providing workers compensation insurance to Arizona businesses since 1925.
Top Executive: Marc E. Schmittlein
Of ces (Local): 1
Local HQ: 3030 N. 3rd St., Phoenix, AZ 85012
Phone: (602) 631-2300
Website: copperpoint.com
Phoenix Insurance Group
Our team is family owned and operated. Like any family, we take care of our own. We understand that you are more than just a policy number. And with over 25 years of experience under our belt, you can rest assured that we will utilize our knowledge and unparalleled customer service to deliver a superior client experience. It’s our promise to you.
Top Executive: Casey Elliott, Principal Of ces (Local): 1
Local HQ: 7220 N. 16th St., Suite C, Phoenix, AZ 85020
Phone: (602) 707-7707
Website: phoenixinsgroup.com
Strunk Insurance Group
Founded in 1982, Strunk Insurance is a multigenerational, family-owned business with more than 30 years of experience in employee bene t advising. With the expertise of a national employee bene ts agency and the one-on-one attention of a boutique rm, Strunk Insurance prides itself in developing trusting, long-term partnerships with its clients.
Top Executives: Casey Strunk, President; Greg Strunk, Founder Of ces (Local): 1 Local HQ: 14425 N. 7th St., Suite 102, Phoenix, AZ 85022
Phone: (602) 978.44140
Website: strunkgroup.com
Commercial Real Estate
Bryant Commercial Real Estate
We provide transaction management, oversee construction and property site selection, lease renewals and so much more. Grow your business and pave the road to success with our help.
Top Executive: Jonvieve Bryant
Of ces (Local): 1
Local HQ: 2233 N 7th St., Phoenix, AZ 85006
Phone: (480) 802-8100
Website: bcreaz.com
Marketing is more sophisticated than ever. Achieving stand out marketing and sales results requires specialists with lots of experience. That’s expensive.
For more than 20 years, we’ve served as the outsourced Chief Marketing Officer and marketing team to cost conscious companies who demand outstanding results. Get an experienced CMO and Marketing Team for a fraction of the cost of hiring in-house
Wiser Advisor
At Wiser Advisor Group, we are dedicated to guiding owners and businesses toward financial success. Our team of experts specializes in 401k management, cash management, business exit planning and investor management. With certifications including Certified Financial Planner®, Chartered Advisor in Philanthropy® and Certified Exit Planning Advisor, we deliver tailored solutions to meet your unique needs.
HOW WE WORK
Our first priority is helping you take care of yourself and your family. We want to learn more about your personal situation, identify your dreams and goals, and understand your tolerance for risk. Long-term relationships that encourage open communication have been the cornerstone of our foundation of success.
MIND SHARE
In the financial advisory business, most companies push advisors to manage more and more relationships. It is not unusual for teams to manage thousands of customers. At Wiser Advisor Group, we are designed differently. We will not have more than 100 clients per advisor. We pride ourselves on creating close and personal relationships. We want our clients to have a portion of our minds uniquely and continually devoted to their success.
FULL TRANSPARENCY
We are fully committed to complete transparency between our advisors and our clients. Therefore, we have only one fee structure. We publish it, we talk about it and we adhere to it. Our family pays the same rate as yours. If we make a mistake, we will own it. If we don’t know, we will admit it. We value the trust you place in us. We will do all that we can to continually earn it.
“Experience the difference with Wiser Advisor Group –your trusted partner in financial growth and security.”
COMPANY NAME: Wiser Advisor Group
MAIN LOCAL OFFICE: 4616 E. Sunset Dr., Phoenix, AZ 85028
PHONE: (480) 500-9055
WEBSITE: wiser-advisor.com
OFFICES IN METRO PHOENIX: 1
HEADQUARTERED: Phoenix
CEO & PRESIDENT: Larry Lytle
NO. OF YEARS IN THE INDUSTRY: 20
YEAR ESTABLISHED LOCALLY: 2023
SPECIALTIES: Portfolio Management, Business Exit Planning, Estate Planning, Financial Planning, and Cash Management
LPC Desert West
Lincoln Property Company is an international full-service real estate rm offering real estate investment, development, design/ construction management, leasing and property management/ receivership/asset management services. LPC has approximately 7,300 employees and maintains a presence in more than 200 U.S. cities and 12 countries throughout Europe.
Top Executive: David Krumwiede, SVP Of ces (Local): 1
Local HQ: 3131 E Camelback Rd., Suite 318, Phoenix, AZ 85016
Phone: (602) 912-8888
Website: lpcdesertwest.com
COVID Testing & Services
Embry Health
Embry Health joined Arizona’s leading diagnostic testing lab, Sonora Quest Laboratories, to ensure Arizonans receive accurate test results within 2 – 3 days. The partnership between Sonora Quest Laboratories and Embry Health makes it easier to access high-quality tests with quick results.
Top Executive: Raymond Embry
Of ces (Local): Many, see website
Local HQ: 3350 S. Price Rd., Tempe, AZ 85282
Phone: (480) 376-2170
Website: embryhealth.com
Healthcare Solutions
Our highly experienced and dedicated team of healthcare providers are committed to providing personalized patient care. Through our on-site/near-site healthcare clinics, we are able to provide comprehensive healthcare that includes wellness, preventive care, urgent care, telemedicine and disease management.
Top Executive: Frances Ducar, President, FNP Of ces (Local): 1
Local HQ: 4831 N. 11th St., Phoenix, AZ 85014
Phone: (602) 424-2101
Website: hcsonsite.com
Credit Reporting / Background Checks
Reliable Background Screening
For more than a quarter of a century, Reliable Background Screening has mitigated risk for thousands of clients by providing expert advice and unparalleled quality services. Its goal is to protect clients, their employees, their business, their brand and their assets. It works to do so by educating its clients about what background information they should have, and what the best methods are to acquire it.
Top Executive: Rudy Troisi, President & CEO Of ces (Local): 1
Local HQ: 3509 E. Shea Blvd., Phoenix, AZ 85028 Phone: (800) 787-2439
Website: reliablebackgroundscreening.com
Risk Assessment Group
With its primary of ces located in Phoenix, Arizona, Risk Assessment Group has been providing national background screening for more than a decade. Its philosophy of exemplary customer service starts with C.A.R.E. — Compliance, Accuracy, Reliable Turnaround Time, Exemplary Customer Service. Its primary focus is on providing clients with services tailored speci cally around their needs.
Top Executive: Brad Brigham, CEO Of ces (Local): 1
Local HQ: 2100 S. Rural Rd., Tempe, AZ 85282
Phone: (866) 777-1114
Website: riskassessmentgroup.com
Employee
Benefits
/ Insurance
Benefit Commerce Group, an Alera Group Company
Bene t Commerce Group is an innovative and awardwinning employee bene ts consulting, retirement plans and commercial insurance rm. We are unabashedly passionate about what we do, and we hold ourselves accountable to delivering quanti able and meaningful results.
Top Executive: Scott Wood, Managing Partner
Of ces (Local): 3
Local HQ: 16220 N. Scottsdale Rd., Suite 100 Scottsdale, AZ 85254
Phone: (480) 515-5010
Website: benefitcommerce.com
Holmes Murphy & Associates
As an independent brokerage, we believe fully in serving the unique challenges of clients in every industry and of almost every size across the nation. For more information, visit holmesmurphy.com or follow us on Twitter.com (@holmesmurphyins), Facebook, LinkedIn or Instagram.
Top Executive: Jeff Kirke, Vice President
Of ces (Local / National): 1 / 12
Local HQ: 7047 E. Greenway Pkwy., Suite 210 Scottsdale, AZ 85254
Phone: (877) 951-1776
Website: holmesmurphy.com
Finance/Wealth Management
Goldbook Financial
A member of the MassMutual family of rms, GoldBook Financial provides individuals, business owners and corporations with personalized advice and solutions to protect what matters. Our culture of excellence and exemplary support team helps de ne our mission.
Top Executive: Eric Bottolfsen
Local HQ: 4900 N. Scottsdale Rd., Suite 4000 Scottsdale, AZ 85251
Phone: (480) 638-2205
Website: goldbookfinancial.com
Wiser Advisor
We are an RIA that works closely with owners and their businesses. We provide a wide variety of services, including 401k management, cash management, business exit planning, and investor management. We hold Certi ed Financial Planner®, Chartered Advisor in Philanthropy® and Certi ed Exit Planning Advisor certi cations.
Top Executive: Larry Lytle, Founder and Financial Advisor
Local HQ: 4616 E. Sunset Dr., Phoenix, AZ 85028
Phone: (480) 500-9055
Website: www.wiser-advisor.com
Healthcare Insurance
Blue Cross Blue Shield of Arizona
Blue Cross® Blue Shield® of Arizona (AZ Blue) is committed to helping Arizonans get healthier faster and stay healthier longer. With a mission to inspire health and make it easy, AZ Blue offers health insurance and related services to more than 2 million customers. AZ Blue, a nonpro t company, is an independent licensee of the Blue Cross Blue Shield Association. The company and its subsidiaries employ nearly 3,000 people in their Phoenix, Flagstaff and Tucson of ces.
Top Executive: Pam Kehaly, President & CEO
Local HQ: 8220 N. 23rd Ave., Phoenix, AZ 85021
Phone: (602) 864-4100
Website: azblue.com »
Benefit Commerce Group, an Alera Group Company
Small business is the heart of the American economy!
At Benefit Commerce Group (BCG), we are committed to supporting small businesses and bringing them the same types of employee benefits programs that larger companies utilize— and saving them money.
There is a myth that there’s no difference among benefits brokers for small groups…that none of them really has anything different to offer. That is simply not true.
At BCG, we have many options for small businesses to help them save money and better compete for talent.
And now we have exciting news for small businesses: You CAN get the best medical care and save money at the same time!
We have an exclusive program that gives workers and their families access to topperforming doctors—at a lower cost.
It’s based on proven data science that shows that if you go to one of the best doctors, you will receive better medical care, with fewer complications, faster recovery and at a lower cost. Isn’t that what we all want?
While this program has attracted many large employer customers…Apple being among them…BCG has implemented this model effectively for smaller employers—to save money and improve healthcare for employees.
BCG has been saving money for small businesses for many years, and we have a long list of clients who have saved an average of $1,500 per employee in the first year. At BCG, we never stop innovating to serve them better.
We thank the small businesses of Arizona for keeping our economy vibrant and growing!
COMPANY NAME: Benefit Commerce Group, an Alera Group Company
MAIN LOCAL OFFICE: 16220 N. Scottsdale Rd., Suite 100, Scottsdale, AZ 85254
PHONE: (480) 515-5010
WEBSITE: benefitcommerce.com
OFFICES IN METRO PHOENIX: 3 [Scottsdale, Chandler, Phoenix]
HEADQUARTERED: BCG: Scottsdale; Alera Group: Deerfield, IL
Alliance Bank of Arizona, a division of Western Alliance Bank, Member FDIC, delivers relationship banking that puts clients at the center of everything. Founded in 2003, Alliance Bank of Arizona offers a full spectrum of tailored business banking solutions and outstanding service, with offices in Greater Phoenix, Tucson and Flagstaff. Alliance Bank of Arizona was named 2021 Lender Firm of the Year by NAIOP Arizona, among many other awards and recognitions. Alliance Bank
is part of Western Alliance Bancorporation, which has more than $65 billion in assets and ranked #1 among top-performing large banks with assets greater than $50 billion in 2021 by both American Banker and Bank Director. As a regional bank with significant national capabilities, Alliance Bank of Arizona delivers the reach, resources and local market expertise that make a difference for customers. For more information, visit alliancebankofarizona.com
COMPANY NAME: Alliance Bank of Arizona
MAIN LOCAL OFFICE: One E. Washington St., Suite 1400, Phoenix, AZ 85004
PHONE: (602) 389-3500
WEBSITE: alliancebankofarizona.com
OFFICES IN METRO PHOENIX: 7
HEADQUARTERED: Phoenix
CEO: Don Garner
NO. OF YEARS WITH COMPANY: 22
YEAR ESTABLISHED LOCALLY: 2003
SPECIALTIES: Customized lending and deposit solutions; Treasury Management; Small business banking; Bankers who specialize in various industries including healthcare, legal, manufacturing, nonprofits, professional services, local government, hotels, restaurants, timeshare resorts, commercial real estate, and more.
Delta Dental of Arizona
Delta Dental of Arizona is the leading dental bene ts provider in Arizona, serving more than 1.3 million enrollees and more than 3,700 contracted dentists. Its focuses are creating a path to better health and wellness and healthier lives for everyone.
Top Executive: Michael Jones, President & CEO
Local HQ: 5656 W. Talavi Blvd., Glendale, AZ 85306
Phone: (866) 327-0032
Website: deltadentalaz.com
Human Resources / DEI / Hiring
AmeriSource HR Consulting Group, LLC
AmeriSource helps business owners build the foundation, manage the growth and establish ef ciencies within their business. Keeping our clients happy and satis ed is non-negotiable. How do we do it? We consistently provide spectacular service, delivered by experienced team members, working collaboratively, in a timely manner.
Top Executive: Camille French
Of ces: (Local): 1
Local HQ: 20860 N Tatum Blvd., Suite 300 Phoenix, AZ 85050
Phone: (602) 343-6444
Website: amerisourcehr.com
Arizona Correctional Industries
Arizona Correctional Industries today is a vibrant business creating innovative solutions for customers while helping inmates gain the job skills to lead productive lives. ACI’s strength is working with its business partners and customers to answer their questions.
Top Executive: Brian Radecki
Of ces (Local / National): 1 / 15
Local HQ: 3279 Harbour Dr., Phoenix, AZ 85034
Phone: (602) 272-7600
Website: aci.az.gov
AZ HR Hub
AZ HR Hub provides human resources consulting and human resources outsourcing for small businesses. Our certi ed HR consultants can respond to the human resource needs that you simply don’t have time, expertise or resources to address effectively.
Top Executive: Linda Michaels, Founder & CEO Of ces (Local): 1
Local HQ: 4435 E. Chandler Blvd., Suite 200 Phoenix, AZ 85048
Phone: (877) 294-7482
Website: azhrhub.com
Information Technology
IT Partners
Over the years, we’ve worked with a growing number of organizations across all industries to solve their unique business challenges — from orchestrating simple O365 migration and backup engagements to architecting and implementing complex infrastructure to designing the best CloudSmart solutions. As our customers’ business needs continue to evolve, so do we. One thing we guarantee will never change is our commitment and service to you.
Top Executive: Steve Tepedino, President and CEO
Local HQ: 3116 S. Mill Ave., Suite 411, Tempe, AZ 85282
Phone: (602) 667-0100
Website: www.IT-Partners.com
Total Networks
Total Networks helps businesses in Phoenix create their technology roadmaps and achieve their goals. The company serves clients from diverse industries, including manufacturing, legal, accounting and nancial services, and medical of ces.
Top Executive: Dave & Stephanie Kinsey
Of ces (Local / National): 1
Local HQ: 4201 N. 24th St., Suite 230
Phoenix, AZ 85016
Phone: (602) 808-4400
Website: totalnetworks.com
OneNeck IT Solutions Corporation
OneNeck is a leading provider of hybrid IT solutions tailored for mid-market and enterprise companies, including cloud and hosting solutions, managed services, ERP application management, professional services, IT hardware and top-tier data centers.
Top Executive: Terry Swanson
Of ces (Local / National): 1 / 15
Local HQ: 5301 N. Pima Rd., Suite 100 Scottsdale, AZ 85250
Phone: (480) 315-3000
Website: oneneck.com
Janitorial
Jani-King
Family-owned and -operated Jani-King Southwest provides state-of-the-art commercial cleaning services to hotels, restaurants, surgery centers, schools, nancial institutions, manufacturing facilities and municipal buildings from regional support centers in Phoenix and Tucson.
Top Executive: Julie Robinson
Of ces (Local): 1
Local HQ: 7740 N. 16th St. Suite 110 Phoenix, AZ 85020
Phone: (602) 433-0550
Website: janiking.com
Law Firms
Engelman Berger, PC
Engelman Berger is comprised of experienced lawyers who are well recognized for their expertise and committed to resolve commercial disputes and assist clients in preventing legal problems through proper planning.
Top Executives: David Wm. Engelman and Steven N. Berger
Of ces (Local): 1
Local HQ: 2800 N. Central Ave., Suite 1200 Phoenix, AZ 85004
Phone: (602) 271-9090
Website: eblawyers.com
Fennemore Craig
Fennemore Craig is a full-service law rm with more than 190 attorneys. A law rm in tune with the business engine, Fennemore Craig has helped the West’s entrepreneurs as well as its largest businesses for more than 130 years, whether pursuing solutions or defending their interests in federal and state courts, administrative agencies and arbitration proceedings.
Top Executive: Stephen A. Good
Of ces (Local / National): 1 / 5
Local HQ: 2394 E. Camelback Rd., Suite 600
Phoenix, AZ 85016
Phone: (602) 916-5000
Website: fclaw.com
Guidant Law Firm
Guidant Law takes a personalized and practical approach to resolving complex and growth-oriented legal issues at the local, national and international levels. Providing transactional, advisory and litigation services, it focuses on enhancing value, always keeping the client’s goals in mind.
Top Executive: Gary Smith, Partner Lamar Hawkins, Partner Scott Jensen, Partner Sam Saks, Partner Of ces (Local): 1
Local HQ: 402 E. Southern Ave., Tempe AZ 85282
Phone: (602) 888-9229
Website: guidant.law
Quarles & Brady LLP
Quarles & Brady offers an array of legal services to clients ranging from Fortune 100 companies to small entrepreneurial businesses to individuals, with practices focused in several areas, including business law; health and life sciences; intellectual property; labor and employment; and real estate and land use.
Top Executive: Jason Wood, Office Managing Partner Of ce (Local): 1
Local HQ: One Renaissance Square Two N. Central Ave., Suite 600 Phoenix, Arizona 85004
Phone: (602) 229-5200
Website: quarles.com
Marketing, PR & Social Media
Aker Ink
Aker Ink is a full-service PR and marketing agency that helps companies increase brand awareness, enhance thought leadership and generate leads. We think creatively and critically, developing strategies that resonate with targeted audiences and incite action.
Top Executive: Andrea Aker, CEO Of ce (Local): 1
Local HQ: Scottsdale Phone: (602) 339-7339
Website: akerink.com
KEO Marketing
Specializing in business to business (B2B) marketing strategy, creative, messaging, infrastructure, execution, analytics and results, KEO Marketing helps companies as well as medium-sized businesses achieve and exceed their marketing and sales goals.
Top Executive: Sheila Kloefkorn Of ces (Local): 1
Local HQ: 141 E Palm Ln., Suite 108 Phoenix, AZ 85004
Phone: (480) 413-2090
Website: keomarketing.com
The James Agency
Providing innovative ideas and creative solutions for clients’ biggest problems, the agency’s tight-knit tribe ditches conventional industry BS to maximize each client’s time, money and sanity while acting as an extension of its team.
Top Executive: Veronique James Of ces (Local): 1
Local HQ: 6240 E. Thomas Rd., Suite 200 Scottsdale, AZ 85251
Phone: (480) 248-6710
Website: thejamesagency.com
Serendipit
Consulting
Serendipit is a full-service creative and PR agency dedicated to ideation evolution. We blend unbridled, wild imaginations with our core values to produce a continual state of creativity and consistency — the kind that produces real results.
Top Executive: Melissa DiGianfilippo, Partner and President of PR Of ces (Local): 1
Local HQ: 407 W. Osborn Rd., Phoenix, AZ 85013
Phone: (602) 283-5209
Website: serendipitconsulting.com
O ce Furniture
Copenhagen Imports
Copenhagen is focused on helping clients improve productivity by designing for them the perfect work environment, from executive suites to functional home of ces.
Top Executive: Erik Neilsen
Of ces (Local / National): 4 / 7
Local HQ: 1701 E. Camelback Rd. Phoenix, AZ 85016
Phone: (602) 266-8060
Website: copenhagenliving.com
Goodmans Interior Structures
Goodmans is a 69-year-old of ce furniture distributor in Phoenix, Tucson and Albuquerque. We represent Herman Miller, Knoll, DIRTT and 200 specialty brands. We are helping customers to compel employees back to the of ce by using the power of research-based design.
Top Executive: Adam Goodman Of ces (Local / National): 1 / 3
Local HQ: 1400 E. Indian School Rd., Phoenix, AZ 85014
Phone: (602) 263-1110
Website: goodmans.com
Payroll Services
Compass-i LLC.
Compass-I was started in 2002 with the purpose of providing businesses a cost-effective and exible escape from expensive employee leasing (PEO) arrangements. Compass-i brings all the elements to support the employment life cycle through an on-demand platform. This approach allows clients to receive and ultimately pay for only the services they need and use.
Top Executive: Chip Shank
Of ces (Local): 1
Local HQ: 301 W. Warner Rd., Suite 132, Tempe, AZ 85284
Phone: (480) 893-1394
Website: compass-i.com
Printing / Promotions
HP2
HP2 has the experience and ability to assure that the right promotional items, corporate awards, logo shirts or other personalized items are selected and designed properly and done to meet clients’ needs.
Top Executive: Marc Hawkins
Of ces (Local): 1
Local HQ: 8126 N 23rd Ave., Phoenix, AZ 85021
Phone: (602) 235-9099
Website: hp2promo.com
Prisma
Prisma provides nimble, scalable marketing solutions through technology-enabled print production and logistics capabilities. Your business’s growth is powered by Prisma’s expertise in audience acquisition, data analytics, custom promotional products and end-to-end brand management technology. Prisma powers your ‘Message to Market.’
Top Executive: Robert Anderson, CEO Of ces (Local): 1
Local HQ: 2937 E Broadway Rd., Phoenix, AZ 85040
Phone: (602) 243-5777
Website: poweredbyprisma.com
Alphagraphics on University
Managing a business takes nesse, market savvy, exibility, and a whole lot of time. Meeting last-minute deadlines, maintaining inventory, promoting sales and new services, and staying on budget are just a few of the tasks on a business owner’s “to-do” list. That’s why you need an experienced business solutions provider, like AlphaGraphics, in your corner.
Top Executive: Mike Sparaco
Of ces (Local): 1
Local HQ: 815 W. University Dr., Suite 101, Tempe, AZ 85281
Phone: (480) 968-7821
Website: alphagraphics.com/us-arizona-tempe-us004
SBA Lending
Alliance Bank of Arizona
Founded in 2003, Alliance Bank of Arizona, a division of Western Alliance Bank, Member FDIC, delivers relationship banking that puts clients at the center of everything, offering a full spectrum of tailored business banking solutions and outstanding service.
Top Executive: Don Garner, CEO
Of ces (Local / National): 11 / 43 national as part of larger company
Local HQ: 1 E. Washington St., Phoenix, AZ 85004
Phone: (602) 389-3500
Website: westernalliancebancorporation.com
National Bank of Arizona
National Bank of Arizona provides local expertise and focuses on delivering award-winning service. It is more than just a business bank; it has expanded to a fullservice nancial institution offering a suite of products and services tailored to business.
Top Executive: Mark Young
Of ces (Local / National): 24 / 66
Local HQ: 6001 N. 24th St., Phoenix, AZ 85016
Phone: (602) 212-5524
Website: nbarizona.com
Telecommunications
Cox Business
Cox Business provides voice, data and video services for more than 330,000 small and regional businesses, including healthcare providers; K-12 and higher education; nancial institutions; and federal, state and local government organizations.
Top Executive: John Wolfe, Southwest Region Manager
Local HQ: 1550 W. Deer Valley Rd. Phoenix, AZ 85027
Phone: (800) 526-4158
Website: coxbusinessaz.com
Nextiva
Nextiva’s mission is to provide reliable, uni ed communications products backed by a dedication to delivering amazing service to businesses across the country. Its cloud-based phone systems, fax communications and Web-based tools are designed to increase exibility, productivity and ef ciency for businesses of all sizes in a variety of industries.
Top Executive: Tracy Conrad
Of ces (Local): 1
Local HQ: 9451 E. Via de Ventura, Scottsdale, AZ 85256
Phone: (800) 799-0600
Website: nextiva.com
Video Production & Services
Two Second Media
We think like a small business, work like a start-up, and play like an underdog. Focused on production ef ciency to offer the fastest – highest quality video production at the fairest pricing. Commercials, testimonials, sales, training, live productions and more.
National Association of Women Business Owners – Phoenix, 47
National Bank of Arizona, 19
NXP, 22
PADT, 27
Paris Baguette, 14
Phoenix Children’s, 24
Phoenix Symphony, The, 11
Polestar Scottsdale, 68
Prisma, 64
In each issue of In Business Magazine, we list both companies and indivuduals for quick reference. See the stories for links to more.
Kisicki, Vanessa, 28
Kloefkorn, Sheila, 57
Lenhardt, David, 24
Lewis, Laurel, 10
Liu, Mark, 20
Luckovich, Jennifer Loson, 14
Mangat, Tony, 15
Marconi, Andrea, 38
McPherson, Joanna Horton, 50
Montgomery, Jordan, 35
Nalevanko, Carol, 16
Neidhart, Phil, 36
Park, Thomas, 14
Pena, Carey, 40
Perkins, Taylor, 14
Pope, Jennifer, 14
Spinato, Jaime, 10
Stewart, Stephanie, 10
Stuart, Trisha, 40
Thomas, Noel, 66
Times, Tish, 52
Trojan, Dan, 22
Watson, Sandra, 20, 28
Wood, Scott M., 59
Yamamoto, Britt, 35
Yoon, Sam, 14
Zabriskie, Kate, 34
ProTech Detailing, 19
RED Development, 17
RedCloud Technology, 26
Russ Lyon Foundation, 10 RxART, 24
Salt River Project, 28
Small Giants LLC, 14
Spinato’s Pizzeria & Family Kitchen, 10
Steady On Tech, 49
Stearns Bank, 8, 63
Sunbelt Holdings, 27
Tiffany & Bosco, P.A., 39
Tish Times Sales Agency, 52 Toyota, 45
Training Works, Inc., 34
TSMC, 20
U.S. Small Business Administration, Arizona District, 55
UBS Wealth Management USA, 14
UMB Bank, 36
United Contracting Group, 15
UnitedHealthcare, 5
University of Arizona, 22
Valley of the Sun United Way, 44
VanTrust Real Estate, 18
Walmart, 28
Wiser Advisor Group, 58
Bold listings are advertisers supporting this issue of In Business Magazine
Businesses: Combat Human Trafficking while Protecting User Privacy
Every company everywhere is at risk
by Noel Thomas
Dark Watch co-founder Noel Thomas stands as a visionary leader, driven by an unwavering dedication to eradicating the scourge of human trafficking through pioneering technological solutions. With a multifaceted background deeply entrenched in identifying organized crime, orchestrating law enforcement coordination and advancing technological innovation, Thomas emerges as an entrepreneur poised to rewrite history in the fight against exploitation.
As a Whitaker-published author, Thomas extends the reach of his mission through his book, “Dark Traffic,” offering profound insights into the clandestine world of organized crime and advocating for tangible solutions and hope. darkwatch.io
JULY
Businesses today are grappling with a complex challenge: how to effectively combat human trafficking and exploitation on their platforms and in their supply chains while still respecting user privacy. It’s a delicate balancing act, but one that more and more companies are taking on as they recognize the critical role they can play in this fight.
Recent high-profile cases, such as JP Morgan’s $290 million payout and Days Inn’s $29 million settlement, have underscored the severe consequences companies face when they fail to address human trafficking risks adequately.
Many businesses operate under the false assumption that their industry is immune to human trafficking risks. The reality is that there are more than 30 industries that are vulnerable to being used by human traffickers. The reality is that no sector is entirely safe from the potential implications of this heinous crime. Human trafficking litigation spans various industries, implicating businesses that may unwittingly facilitate trafficking activities through their operations or supply chains.
At Dark Watch, our mission is to eradicate human trafficking by making it impossible for traffickers to use commercial entities to conduct their illicit business. Dark Watch is a risk intelligence platform that helps businesses identify trafficking threats; it’s every company, everwhere, that is at risk.
One key strategy is proactive monitoring and risk assessment. By analyzing transactional data and account activity, businesses can flag potential signs of trafficking without needing to dive deep into private user information.
Dark Watch’s platform, for example, combines global corporate and human trafficking data, organized network intelligence and complex risk-scoring models to identify illicit actors threatening your business.
This type of high-level monitoring allows businesses to spot concerning patterns and take action swiftly, such as blocking accounts or transactions, without compromising individual privacy. Critically, the focus is on identifying likely trafficker behavior, not investigating victims.
Companies are also leveraging secure APIs to enable
risk scoring of transactions in real-time — again, without directly accessing sensitive user data. When a transaction is attempted, select data points can be anonymously compared against trafficking risk models to determine the likelihood of illicit activity and trigger alerts or blocks if needed.
Location-based insights are another powerful, privacypreserving tool. By mapping out geographical areas known to be trafficking hotspots and cross-referencing that intelligence against their own aggregate (not individual) user location data, businesses can uncover and mitigate location-specific risks.
Employee training is also essential. Businesses need to train their Trust and Safety team to identify the risk signals. When staff at all levels know the red flags to watch for, they’re better equipped to spot and report issues without overstepping privacy boundaries.
Some businesses are going a step further and benchmarking their anti-trafficking efforts against others in their industry, using anonymized data to gauge their progress and identify areas for improvement. Dark Watch’s benchmarking tools enable businesses to see how they score against industry-specific data.
At the end of the day, effectively fighting human trafficking as a business requires a multilayered approach that thoughtfully leverages data, technology, policies and people. No single tactic is a silver bullet but, when combined, they create a powerful net that protects the most vulnerable while still preserving the privacy of all.
The reality is that traffickers will continue to exploit legitimate business platforms and services for their illicit ends. Companies cannot afford to ignore the risks. The solution is with smart, ethical data use, clear protocols and a commitment to stopping human trafficking.
Encouragingly, a growing number of businesses are stepping up to the plate. By putting tools and policies in place to prevent trafficking — and continuously assessing their efficacy — companies can be a formidable force in the global fight to end exploitation.
Recent high-profile cases, such as JP Morgan’s $290 million payout and Days Inn’s $29 million settlement, have underscored the severe consequences companies face when they fail to address human trafficking risks adequately.
Polestar Scottsdale
The SUV for the electric age is here. With a range of up to 300 miles, the all-electric Polestar 3 is designed to create remarkable range and an unmistakable look.
