STRATEGIES FOR WORKING REMOTELY Labor experts predict more people will likely begin seeking jobs as the extended benefits expire, making the market more competitive. Kimberly Stiener-Murphy, senior regional vice president for global talent solutions firm Robert Half, says it is nearly an unprecedented marketplace for job seekers for multiple reasons. In April 2021, the national quit rate peaked at 3.1% — the highest rate since December 2000, when the Bureau of Labor Statistics started collecting the data. People quitting accounted for about 70% of total job losses in April, and the number has remained high in the months since. “I have five jobs for every candidate that applies right now. And, we have the highest quit rates ever in America since we’ve been tracking that data. Why is that?” asks Stiener-Murphy. “Employers must ask themselves if it’s because they haven’t created a safe workspace.” She says the work environment is particularly important for veterans newly entering the civilian job market and observes that when veterans leave military service, they leave behind close-knit connections. “The biggest thing that happens when you leave the service is that you feel a loss of brotherhood,” she says, recalling when she left the Air Force as a staff sergeant. “You’ve been in life-and-death situations together and that connection you have is very strong. When you come into a civilian workplace, it’s very different.” Office politics are also difficult to navigate for someone who has been facing entirely different day-to-day challenges. Stiener-Murphy advises employers who want veterans in their companies to ensure they are made welcome immediately upon hire and made to feel part of the organization. “Embracing that person and really making them feel part of the team from minute one is crucial for a successful transition,” she says. Workplaces that embrace employee well-being are also important for veterans, who may bring with them mental health challenges. “Having a culture that supports selfcare and mental health is not just good for veterans, it’s good for the entire workforce.” Pedene agrees with Orozco and Stiener-Murphy. She says that veterans bring with them the ability to be team players, and “stay the course” for a company’s success. “They’re not looking for a free ride,” she says. “They’re looking to be a part of a team, to help with the bigger picture. They want to work together for a common cause.” Orozco says having a military background also gives veterans an edge in collaboration among increasingly diverse workplaces. “They have the ability to get along with a diverse workforce. A lot of employees have trouble working with people who are different from them,” Orozco says. “Veterans can relate to different people a little better than average workers.” Express Pros is so committed to helping veterans secure employment that it established a program this year called Hiring Our Heroes geared specifically to meeting the needs of veterans. “Express Pros has always had a high level of recognition and a high level of desire to hire veterans,” says Orozco. “We’ve done incentives over the year. We really value veterans in all levels of our company.” There is also help available for veteran job seekers at the federal level under a new retraining program (www.va.gov/education/otherva-education-benefits/veteran-rapid-retraining-assistance) that offers education and training for high-demand jobs. Stiener-Murphy says another tool employers can use to encourage and retain veterans in their organizations is to pair them up with a mentor or peer who is also a veteran. “There’s just an instant bond when you meet someone else with a military background.” Express Pro (Phoenix) Hire Our Heroes expresspros.com/Phoenix/Veterans
An Audience of One One-to-one marketing is the breakthrough strategy today’s top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: alienating customers who value their privacy. In An Audience of One, internationally recognized marketing experts Jamie Turner and Chuck Moxley reveal the secrets to implementing a strategy that allows companies to use important data while respecting consumers’ privacy concerns. Marketing professionals, C-level executives, entrepreneurs and leaders in any consumer-facing business, know that understanding one-to-one marketing — and learning how to use it properly — is critical to their brand’s success. An Audience of One will give readers the in-depth understanding they need and provide a hands-on, actionable roadmap to take their marketing to the next level. An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing Jamie Turner and Chuck Moxley McGraw-Hill Education
$28 Available 9/28/2021
320 pages
Gorillas Can Dance Helping its readers achieve exceptional results with their organization’s next partnership for corporate innovation, in Gorillas Can Dance, distinguished international business strategy professor and expert Shameen Prashantham, Ph.D., delivers a proven roadmap for large corporations collaborating with startups. Drawing on more than a decade of international research, Dr. Prashantham explains the “why,” “how” and “where” of corporate-startup partnering. Perfect for C-suite executives, managers, business unit heads and corporate innovation managers, Gorillas Can Dance is a must-have resource for business leaders seeking strategic guidance on partnering and collaborating with startups. Gorillas Can Dance: Lessons from Microsoft and Other Corporations on Partnering with Startups Shameen Prashantham Wiley
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368 pages
Pick Up The Phone and Sell Unlock the power of a simple phone call to boost sales with guidance from a world-renowned expert. In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant and Wall Street Journal bestselling author Alex Goldfayn delivers a comprehensive roadmap to one of the most important weapons in any salesperson’s arsenal: the phone. From the author of Selling Boldly and 5-Minute Selling, the book teaches techniques to supercharge sales by making the proactive call the tip of any salesperson’s selling spear. Perfect for new and experienced salespeople alike — who are more comfortable with email, videoconferencing, social media and text than they are with the telephone — Pick Up The Phone and Sell is an indispensable guide to one of the most important and lucrative tools in the selling profession. Pick Up The Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales Alex Goldfayn Wiley
In April 2021, the national quit rate peaked at 3.1% — the highest rate since December 2000, when the Bureau of Labor Statistics started collecting the data. People quitting accounted for about 70% of total job losses in April, and the number has remained high in the months since.
$25 Available 9/22/2021
336 pages
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