MICHAEL BIDWILL, ARIZONA CARDINALS
Dealing with 2021
Each year, businesses look ahead to project, budget and plan the coming year. We always learn a lot from years prior to help gauge changes for the year to come. This year will be one for the books, as they say. Planning for 2021 will be a lesson for us all as business owners. But before looking ahead to 2021, it would be impossible to ignore the unprecedented nature of 2020. If adversity truly is the best teacher, the past year has provided every industry with enough lessons for a lifetime. And professional football is no different. The challenges of COVID have presented opportunities to re-think every aspect of our business. The goals are unchanged, most notably winning a championship and remaining active and engaged with our Michael Bidwill runs an Arizona Cardinals franchise that is the oldest in professional football and has been in his family since it was purchased in the early 1930s by his grandfather, Pro Football Hall of Famer Charles Bidwill. In addition to his prominent role with the Cardinals and within the National Football League, Bidwill has established himself as one of the most influential leaders in the Greater Phoenix community where he has been a passionate advocate for economic growth and development.
fans and the community. But the manner and method of achieving them required flexibility and innovation like never before. In many ways, it has led to improvements and efficiencies that will carry to the post-COVID environment that we all pray is on the near horizon. There is no one-size-fits-all blueprint for success. Styles, philosophy, circumstance and — of course — personality differ hugely. But one trait in common is the ability to look beyond the immediate “now” and try to anticipate — and plan for — the future. In this December edition, In
EN NEGOCIOS
Business Magazine shares these very perspectives from men and women at the head of some of
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the Valley’s leading businesses in a variety of key sectors as they look ahead to 2021. Taking a close look at a technology that allows businesses to enhance the efficacy of their presence online, one feature article examines app clips — parts of a full native app that are exposed to users via almost any touchpoint that can distribute a URL and are meant to enable users to conduct discrete pieces of business when those bits of business are most relevant — which the writer describes as “one of the most important advancements to come to mobile from Apple in multiple technology generations.” If you’ve never heard of Generation N, the marketing feature is an eye-opener on a new population segment that businesses will need to consider in their marketing strategies. Similarly relevant and timely articles fill this December edition on healthcare, technology, commercial real estate, human resources and other areas important to business decision makers, as well as snapshots of new activity throughout the Valley. As one who has long been invested in helping to grow and strengthen our business community, I’m very pleased to be part of bringing you this December edition of In Business Magazine. Enjoy the read. Sincerely,
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Michael Bidwill Owner, Chairman and President Arizona Cardinals
Story Ideas/PR: editor@ inbusinessphx.com
Let’s Learn from this Past 2021 will be a year of reckoning for us all. There is so much that
to the community with which the
we have gotten through as business owners, that we can only go up
Arizona Cardinals serve. He and his
from here. Or can we? That is the question. We asked many business
team’s efforts to persevere and charge
leaders to help us understand what 2021 will look like and all came
ahead during this time, as he has said,
back to us with a message of hope and prosperity. Notwithstanding
have been some great lessons for him
the adversities of 2020, each acknowledges the great lessons
as well. Thank you to Michael and thank you to business owners
learned and the impact those lessons will have on future business.
throughout our community who are pivoting, banding together and
Who better than Michael Bidwill to lead this issue? A major organization hit hard by the pandemic, with a great responsibility
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DEC. 2020
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