Technology

TECH NOTES AI for Good: Threat Awareness for Schools

Tragically, the number of school shootings is not diminishing. Parents and administrators are searching for solutions to increase the security of their schools.

Iterate wants to help. Having developed computer vision AI applications for our commercial clients, we are now bringing affordable “Threat Awareness AI” to schools.

We obtained several hundred hours of videos of armed robberies and brandished weapons, from which we trained the AI to recognize shotguns, rifles, pistols and knives. We also trained the AI with direct recordings of several weapons types at various backgrounds, distances and angles, including video footage of people carrying non-weapons in order to train against false positives. This AI is now deployed in several commercial environments.

The technology involves several steps. First, digital cameras are placed in optimal positions to cover any entrance and common points. These video feeds are piped to an on-premises edge server (in order to avoid network latency and any potential bandwidth interruption). On the server, we run Iterate’s Interplay low-code platform, which constantly watches all incoming video feeds and can return weapons alerts with mid-90 percentage accuracy in less than 30 milliseconds. Once a weapon is spotted, an alert is generated along with the location and confidence level (e.g., “Rifle seen in main lobby! 92%”), which can be passed instantly via Twilio or other messaging services to first responders, school officials and corresponding emergency apps. This threat awareness system is customizable to fit the customer’s needs. We have also made this technology cost effective and affordable to public organizations, leveraging our expertise gained from the commercial sector.

This Threat Awareness is already deployed in school settings. While no single solution is 100% watertight, it is our sincere belief that this threat awareness can become leverage for other security layers by providing an unblinking smart set of eyes throughout school campuses. —Brian Sathianathan, CTO and co-founder, and Dave Jenkins, VP of technology curation, at Iterate.ai (www.iterate.ai)

[Editor’s note: For a more detailed description of this technology, see this article online at www.inbusinessphx.com.]

Take Advantage of the Current Cryptocurrency Market

Those who’ve been paying attention know that the last few months have been turbulent for cryptocurrency. The industry has seen a lot of shake-ups because the market is being driven by macroeconomic factors that extend far beyond just crypto, reaching into stocks, assets, equities and even real estate.

Since December 2021, the crypto market has been trending downward, correlating with the S&P500 and Nasdaq. Most investors are weary because inflation numbers are coming back higher than expected, and many centralized finance exchanges are in turmoil after the May collapse of Luna Coin and Luna’s algorithmic stable coin, US Terra. This collapse sent shock waves through the entire crypto market, causing a massive selloff. At this point, some of the most prominent cryptocurrencies are now down 60–95% from their all-time highs.

While this may seem like grim news, the reality is this: Crypto isn’t going anywhere. In fact, the current state is to the advantage of business owners with dollars to invest. So how should one proceed? There’s a famous Warren Buffett quote that comes to mind: “Be fearful when others are greedy and greedy when others are fearful.” For businesses that have the ability, now is a good time to embrace that mentality and influence their business through crypto in two major ways.

ADD CRYPTO/NFT TO THE BALANCE SHEET

For those wanting to get into the crypto market, this is the best time to DCA (Dollar Cost Average) their way in. Many businesses, ours included, carry cash in a savings account that earns almost no interest; therefore, that money isn’t helping them earn more. Crypto is a great tool to increase capital for a business simply by making regular investments into it; it can be considered as diversifying the company’s investment portfolio.

Businesses can start by buying cryptocurrencies in small increments every few weeks. They should be treated like a long-term investment account, with a plan of holding for at least three to five years. One way to pick the right investment is to focus on coins that developers have built software around. As developers launch more startups on these chains, more users will be driven to use their token as it’s needed to interact with the system, thus increasing their volume, price and utility, and making them better investments than random alternative coins.

Another route is to buy blue-chip NFTs — which are generally considered to be a good long-term investment — from successful and trusted projects. What determines a successful and trustworthy project? Venture capitalist or corporate backing on crypto projects typically indicates that they will continue building and increasing the value of the investment over time. Some examples of this include Adidas, which bought rights to Bored Ape Yacht Club; Nike, which bought rights to RTFKT; and Shopify, which purchased a few Doodles and has done interactive events with them at SXSW and NFT NYC.

BUILD A WEB3 PRODUCT

For those looking to do more than just invest, now is the time to build a Web3 product. Leadership should consider how their business can solve a problem by building a product for NFTs, gaming, decentralized finance, real estate, video, music or another industry they may be familiar with.

At Fyresite, we’re currently building a Shopify plug-in for token-gating called 0xAuth with our NFT partner Galaktic Gang. The plug-in allows exclusive access to products or discounts that only NFT holders can take advantage of.

As Web3 grows over the next decade, this is prime time to embark on a Web3 product or startup that offers a solution of a new way to engage in this space. In addition, VC funding in crypto is very high right now and if a project shows traction, raising capital won’t be as difficult as Web2 startups. —Jason Turnquist, co-founder and CEO of Fyresite (www.fyresite.com)

by RaeAnne Marsh

Join us for the 2022 Women of Achievement In-Person Luncheon & Event on October 7, 2022, at Omni Scottsdale Resort & Spa at Montelucia. Tickets at www.inbusinessevents.com

A Year of Accomplishments

Honoring Our 2022 Women of Achievement

Many hard-fought gains for women in the business world were suspended, if not actually lost, through the COVID-19 pandemic. But we recognize the strengths women bring to the business world, which are proven in studies of businesses’ success in all segments of the economy. We have many strong and talented women in our community who may eschew the spotlight for themselves to shine it instead on their team or their cause, and we at In Business Magazine are pleased to turn that spotlight on them as we celebrate the success of women in business in our community.

This issue presents our 2022 Women of Achievement — 14 women who have each proven her involvement in our business community and her connection to doing good for our community while demonstrating leadership in achieving success in business. Bringing their diverse backgrounds and strengths, they help bind and support the greater community, attesting to the collective achievement of women in business.

To honor and celebrate these women, we present on the following pages profiles of our honorees, in which they share their stories in their own words so that we can get to know them. And they will share the spotlight at our Women of Achievement luncheon event on Oct. 7, when we will come together to celebrate them. We also honor Mary Jane Rynd, this month’s Guest Editor, as this year’s recipient of the Linda M. Herold Lifetime Achievement Award.

Please meet our 2022 Women of Achievement. —RaeAnne Marsh, Editor, In Business Magazine

Mary Jane (MJ) Rynd

President and CEO Virginia G. Piper Charitable Trust

WHY DO YOU BELIEVE HONORING ACHIEVEMENT IS IMPORTANT?

There are several reasons that recognizing achievement is important. First, recognition inspires the recipient to keep working on things they care about, providing that little extra boost we all need every once in a while. Recognition can also demonstrate to other people that their own work can make a difference. Importantly, recognition may inspire other people to imagine, build and/or support ways for a business to contribute to society in addition to becoming a successful business enterprise. Recognition events also provide an opportunity for community members to come together to celebrate and enjoy their accomplishments.

WHAT INSIGHTS HAVE YOU GAINED IN YOUR CAREER THAT WOULD INSPIRE OTHERS?

I have learned that the first step is getting the best education you can. Arming yourself with the finest education opens the right doors to opportunity and prepares you to do your work competently and to achieve increasing levels of responsibility (usually accompanied by increasing levels of compensation). Having confidence in your technical or professional skills means you don’t have to cut corners to get ahead and allows you to conduct yourself with integrity and high standards. That, in turn, encourages colleagues to perform their best and to believe their team can not only get it done but can also get it done right.

Coupling a can-do attitude with high standards and a warm smile reflecting genuine care for others creates a team that performs well, enjoys their work, and is proud of themselves and their colleagues.

WHAT CAN WE DO — NOW — TO MAKE A DIFFERENCE FOR YOUNG PEOPLE/ WOMEN IN ARIZONA?

There are several things we can and should do. First, ensure that all young people and women have access to a fine education beginning with pre-school. Research shows that people who receive quality pre-school education are more productive in school, work and society; have higher levels of education and earnings, less involvement in delinquency and crime, and even fewer chronic health problems.

The quality of primary, secondary and higher education needs to be improved and applied more equitably. People are working to make this a reality, and we all need to make our voices heard.

Many young people and women would benefit from mentoring, and my hope is that more and more people will volunteer to do so. There are wonderful nonprofit organizations that match and follow up. I benefitted from being a Big Sister as much as my Little Sister did — we all have things to learn from each other and I certainly learned from Alisha, even when she was quite young.

There is much work to be done and it will result in benefits that ripple from individuals to their families and to the entire community.

ABOUT ME

During my long career as a CPA in public accounting, I served on many boards, including Big Brothers Big Sisters, AWEE, Arizona Society of CPAs, Valley Leadership, and others. The greatest privilege of my professional life has been working at Virginia G. Piper Charitable Trust for almost 22 years, helping to steward the assets and fulfill the dreams of a woman who was a role model for me and for many others.

I’ve been told I inspire others by treating every person with care and kindness, with a spark in my eye conveying interest in them and what they are working on.

IN FEW WORDS

What was the last course, certification or training you took to improve yourself professionally?

Aspen Institute Seminar for mid-America foundation CEOs

What would you say is a single characteristic OTHERS might attribute to you that defines your success?

Tenacity

What is the one thing you feel you could work on professionally to be a greater success?

Focus

What is the one professional skill you have that has gotten you where you are today?

Dedication

What is the single greatest issue facing Arizona today?

Divisiveness that has led to lying, name calling, shaming and other poor behavior

Rachel Aja

Southwest Region Government Affairs Director Cox Communications

WHY DO YOU BELIEVE HONORING ACHIEVEMENT IS IMPORTANT?

Honoring achievement shines a light on the good work that is being done by people who often don’t seek recognition. When we recognize people for their achievements, no matter how small, it makes them feel valued. The recognition validates their dedication and energizes them to do even more. This is, ultimately, beneficial for the business community because members of the business community at large see themselves in the individual who was recognized and that motivates them to get involved. When the business community is inspired to do more, the community as a whole benefits and this floats all boats.

In my personal life, I enjoy working with students through Read Better Be Better, teaching them to develop a love for reading. I also love planning “Dorm Dwellers” Christmas parties for newly enlisted airmen at Luke Airforce Base, celebrating them for serving our country. I believe it’s important for me, and other leaders, to show up for those who may not have others to show up for them.

While honoring large achievements is important — to me, exceeding expectations and inspiring others to do the same leads to daily recognition of a job well done. That is more impactful personally and professionally.

WHAT INSIGHTS HAVE YOU GAINED IN YOUR CAREER THAT WOULD INSPIRE OTHERS?

Identifying trusted mentor(s), internalizing their feedback and then acting on it is a crucial skill. Good mentors are solution oriented. They look at all the angles, apply their experience and judgment, and then help identify pathways for the mentee to achieve personal and professional goals. They are compassionate and, as these mentor/mentee relationships grow, mentors can become fierce advocates propelling the mentee. But building these relationships requires more than a monthly coffee meeting and it’s often a two-way street. Mentors and mentees who come to care personally about each other’s success are often the most successful pairings.

Building meaningful relationships with mentors and others in your daily life is essential to success. I have realized success in my career because of the people who’ve mentored me and the people who’ve given me advice. More importantly, my professional growth is due to the people who have given me a chance to succeed.

I have found that meeting and listening to people from a variety of backgrounds and careers provides the opportunity to productively shape our belief systems and decisionmaking capability. Awareness and respect of different points of view creates worldly perspective and is the key to long-term success in any profession.

WHAT CAN WE DO — NOW — TO MAKE A DIFFERENCE FOR YOUNG PEOPLE/ WOMEN IN ARIZONA?

As individuals, the best way to make a difference for young people and especially women is to focus on our commonalities and not our differences. When we find common ground and get to know each other, we are far more effective in solving problems and finding solutions that benefit everyone.

I also think that making a difference in the lives of young people requires those of us who are more established to meet those who are coming up where they are. Those who are younger want success and it may be measured differently. Our values may not be their values, and that’s okay. We need to listen, nurture and guide — often in ways that may seem nontraditional. Particularly in large organizations, helping younger people to find their voice while showing them how multiple perspectives can work together to achieve even better results will help them achieve greatness.

In today’s world compromise is often viewed as a negative. However, when we work to find solutions that benefit everyone, everyone is invested in the success of that solution. This leads to a stronger state and business community, which ultimately creates a thriving business environment, bringing new companies and jobs to the area.

A humble and consistent commitment to seek out different opinions, uplift my community, and encourage others to be their authentic selves.

IN FEW WORDS

What was the last course, certification or training you took to improve yourself professionally?

WICT Rising Leaders Program

What would you say is a single characteristic OTHERS might attribute to you that defines your success?

Dedication

What is the one thing you feel you could work on professionally to be a greater success?

Patience

What is the one professional skill you have that has gotten you where you are today?

Networking

What is the single greatest issue facing Arizona today?

The greatest issue facing Arizona today is divisiveness in everything we do.

ABOUT ME

I am a native Arizonan with a passion for our state. My professional experience spans from local governments to presidential campaigns and cattle to cable. As a board member for Read Better Be Better and a member of the Fighter Country Foundation Blue Blazer Squadron, I strive to give back to my community in a meaningful way.

Patricia Garcia Duarte

Executive Vice President Chicanos Por La Causa, Inc.

WHY DO YOU BELIEVE HONORING ACHIEVEMENT IS IMPORTANT?

By honoring achievement and recognizing someone’s accomplishments, several important steps occur. First, achievements or accomplishments are typically in response to certain challenges that the community is experiencing. To honor someone’s success, we must first identify an important issue that needs to be solved. For example, the difficulty many low-income families have trying to acquire a safe, affordable home. Next, we clarify the various obstacles a family might face that make this so difficult. Following this, we create a solution or solutions on how to address these issues. Lastly, we take action and execute these steps to bring about these solutions. While this plan sounds practical and straightforward, the reality is, it takes a champion, someone who is willing to move forward against the tide committing time and resources, often at great personal expense to ensure their plan comes to fruition.

To honor someone’s achievement, we bring light to an important problem or problems that need to be solved as well as the steps it takes to solve them. This demonstrates that when someone identifies a problem and works hard, they can bring about change. Their success inspires others to do likewise and be a force for change.

My passion for fair and equitable housing opportunities inspires others.

WHAT INSIGHTS HAVE YOU GAINED IN YOUR CAREER THAT WOULD INSPIRE OTHERS?

First of all, passion is contagious. When you are passionate about what you do, it’s not just a job but is rather an opportunity that enables you to use your unique talents and skills to benefit others and toward the accomplishment of certain goals.

Like many others, I have had those moments, especially early in my career, when going to work required me to learn, research and understand new systems. However, once I recognized that my purpose is to help others — in my case, to help families obtain a home — I couldn’t help but become passionate about what I did.

I wasn’t performing a set of tasks to receive a paycheck; my job was to help people acquire a safe, affordable home where families could succeed. I pictured families feeling proud and safe gathered around their kitchen table creating new happy memories.

WHAT CAN WE DO — NOW — TO MAKE A DIFFERENCE FOR YOUNG PEOPLE/ WOMEN IN ARIZONA?

Perspective is one of the most important elements to understanding the challenges others face. Perspective provides a personal point of view that is lost when we objectify or miscategorize others, especially those who may be different from us. For example, recently there has been a lot of attention paid to immigrants amassing at our borders. Often, they are referred to in impersonal terms such as “illegals” or “aliens” or “migrants.” The reality is, they are children or parents, brothers or sisters, many of whom are simply looking to escape poverty or violence.

When we shove them into categories, they lose their humanity and it’s far easier to dismiss them or, worse, to characterize them as less than us. They want to contribute, to be a part of a community, to provide a healthy environment for their families. In essence, we all share the same values. They are no different from us.

We must never fall prey to the temptation to categorize or stereotype others but, rather, recognize the dignity of all people. We must walk in their shoes and see through their eyes. It’s about perspective.

IN FEW WORDS

What was the last course, certification or training you took to improve yourself professionally?

I am fortunate to be part of a national network that provides regular courses in community development, governance, and affordable housing. I take advantage of community development training often.

What would you say is a single characteristic OTHERS might attribute to you that defines your success?

Honest

What is the one thing you feel you could work on professionally to be a greater success?

Writing

What is the one professional skill you have that has gotten you where you are today?

Confidence

What is the single greatest issue facing Arizona today?

Arizona is facing an affordable housing crisis; we need affordable and safe places for all income levels.

ABOUT ME

In 1987, Patricia Duarte began her career in community and economic development after receiving a finance degree from Arizona State University. She has been an advocate for affordable housing and has represented Arizona on two national boards to help address housing and consumer protections — Federal Reserve Board, Community Advisory Committee and the Consumer Financial Protection Bureau, Community Advisory Board. She is now focused on building a homeownership ecosystem to narrow the wealth gap among poor and ethnic minority groups. She previously served as president and CEO at Trellis for 16 years. Patricia and Jesse, her husband, have three children — Alonzo, Mireya and Ricardo.

Kathleen Duffy

President and CEO Duffy Group, Inc.

WHY DO YOU BELIEVE HONORING ACHIEVEMENT IS IMPORTANT?

Honoring achievement is to regard or treat someone with admiration and respect for something they have succeeded in doing, especially after much effort. Rarely do people achieve their dreams and goals overnight — it is important to remember it takes effort and determination. I founded Duffy Group because I needed a job but I also wanted to work from home as my husband and I were trying to start a family. There was no detailed strategic plan or a financial cushion to fund the household. I had to find someone who would take a chance on me and my non-traditional approach to executive search — working in billable time rather than a percentage of the candidate’s salary. I had to adapt to new technology — the internet did not exist when I started my business. I had to navigate changes in the economy and catastrophic events such as 9/11 and the pandemic. Honoring achievement is important for our business community to build our network, seek out mentors, or tap a friendly shoulder who understands your journey.

WHAT INSIGHTS HAVE YOU GAINED IN YOUR CAREER THAT WOULD INSPIRE OTHERS?

I’m teased about being “vertically challenged.” But I have learned the size of a person does not determine the belief in themselves or the confidence to pursue their dreams. Confidence is a belief in your ability to succeed — a belief that creates action. Without a healthy level of confidence, you’ll never venture out of your comfort zone. I had the confidence to start my company, but I was not sure about my ability to grow my venture. I hired someone who I thought was smarter than me and could do a better job. Ultimately, I let this person take my voice and confidence; I am often anxious anticipating the future and preparing for it. I struggle with execution, and feel uncomfortable with uncertainty or risk. I understand the demands of my job and I lead in a kinder, gentler way. Today, I stand tall. I am comfortable making decisions and am happily moving forward with my own vision, passion and self-confidence.

WHAT CAN WE DO — NOW — TO MAKE A DIFFERENCE FOR YOUNG PEOPLE/ WOMEN IN ARIZONA?

The best way to make a difference for young people in Arizona is to be present and listen. I am working with a young entrepreneur who is a wife, mother and homeschool teacher. We had our first meeting recently and the kids (ages 5 and 1) were in the room; she does not have a support system to watch her kids. It was chaos and I came close to suggesting we reschedule until her husband came home, but I realized she was determined to launch her business and never compromise the other duties in her life. She did not need my help with a business plan or revenue forecast. Instead, she needed me to support her dream of having it all — family and career.

ABOUT ME

Kathleen Duffy is president and CEO of Duffy Group, Inc., one of the most respected recruiting firms in the country. In addition to leading her now-global company and building an engaged team of recruitment leaders, Duffy gives back generously to the community. She lends her expertise to business and HR-related groups on smart hiring and retention practices; serves as a mentor for social entrepreneurs; and advocates for women through her role on 50/50 Women on Boards, a global initiative to increase the number of women in company leadership positions and by corporate boards. She works tirelessly for myriad philanthropic causes.

I operate from a place of trust, seeing and believing the best in others, oftentimes before they do.

IN FEW WORDS

What was the last course, certification or training you took to improve yourself professionally?

Dare to Lead

What would you say is a single characteristic OTHERS might attribute to you that defines your success?

Kindness

What is the one thing you feel you could work on professionally to be a greater success?

Curiosity

What is the one professional skill you have that has gotten you where you are today?

Networking

What is the single greatest issue facing Arizona today?

Education is the foundation of our economy and future.

Debbie Esparza (she, her)

CEO YWCA Metropolitan Phoenix

WHY DO YOU BELIEVE HONORING ACHIEVEMENT IS IMPORTANT?

Honoring achievement is important, and what is even more important to me at this stage in my life is being able to activate that achievement for the betterment of the community, not just for self. This honor brings awareness for the entire team of staff and volunteers at YWCA Metropolitan Phoenix, not just for me. It’s about sharing the achievement and translating it into action

We may also want to consider that Achievement doesn’t always look like awards or accolades in every culture or lived experience. Sometimes it looks like a “small” accomplishment or a small win. The collection of those small wins is what makes an impact on our community. When more members of a community collectively have small wins, it creates big achievements.

Our business community is impacted by achievement in a lot of ways, too. For example, being recognized for corporate giving, employee wellness, or positive and equitable work environments creates the potential for all the individuals in the organization to share in the achievement in a way that is relevant for them, their family and community.

Honoring achievement is a very worthy endeavor, yet the achievement is rarely accomplished by only one person — it takes a village!

WHAT INSIGHTS HAVE YOU GAINED IN YOUR CAREER THAT WOULD INSPIRE OTHERS?

The single most important thing is the lesson I’ve needed to learn over and over throughout all my careers. Several times I have looked outside myself for validation or opportunity, and when it didn’t come, it created doubt and that thing we call imposter syndrome. Each time, it took years to build back my confidence only to find myself in a similar situation.

The lesson is that I need to trust my own authenticity, my lived experience, my intersections with my world; to trust what I hear my heart say yet listen without judgment to other perspectives. In other words, know who you are, be your full self. Embrace yourself and others where you and they are at.

I’m fortunate to have a deep relationship with a group of friends and family who are my village, my fan club. They are also the folks who will hold the mirror for me and help me see when I’m not being true. They have my back when I’m taking risks, they hold my hand and my heart when needed. This allows me to stay connected to what I know to be true: Debbie leads with her heart to empower, embrace and celebrate self and others.

WHAT CAN WE DO — NOW — TO MAKE A DIFFERENCE FOR YOUNG PEOPLE/ WOMEN IN ARIZONA?

We can do a lot to make a difference for young people and women in Arizona, but these suggestions are not really for them. I’m proposing it should be with them. Those who sit in power and privilege need to make space for the strong, dynamic emerging leaders who are ready! They are women and people of color. We all must actively work to remove barriers in the systems that have historically kept women out and earning lower wages. It is up to all of us to create access in every part of our organizations and community. Sometimes, that means giving up the chair we currently sit in.

Some of us may need to be courageous enough to hand over the reins, become the person who, instead of scoring the highest, is the one with the most “assists” — i.e., pass the ball!

Another thing to do now is listen to their voices. Young people see the world differently from how we did at that age. Through listening and understanding, we (together) may see systems, policies and structures that need changing. Then, it is all about using those voices, votes and positive action to create the change we collectively wish to see.

I try to come into spaces as my authentic self, full of love and joy. This encourages others to share the lead and co-create.

IN FEW WORDS

What was the last course, certification or training you took to improve yourself professionally?

Leading with Equity – The Kellogg School for Nonprofit Management at Northwestern University 2021

What would you say is a single characteristic OTHERS might attribute to you that defines your success?

Joy

What is the one thing you feel you could work on professionally to be a greater success?

Listening

What is the one professional skill you have that has gotten you where you are today?

Inquiry

What is the single greatest issue facing Arizona today?

The impact of any of the elements of a healthy community and how they relate to women and people of color

ABOUT ME

I have diverse leadership perspectives with careers in banking, consulting, entrepreneurship, academia and 25 years in nonprofit executive leadership. I’m thrilled to bring all that experience to YWCA Metropolitan Phoenix. By centering my work on the advancement of marginalized communities and empowerment of women and girls, my viewpoint has always been focused through a lens of race and gender. I’m involved in the business community as part of the Glendale Chamber DEI committee, KNOW Women, Latina Giving Circle, the LGBTQ Center for Philanthropy at ACF, Arizona Coyotes Latino Advisory Council, and the inaugural Bell Bank Nonprofit Executive Round Table.

Jackie Halleen

President, Goodwill of Central and Northern Arizona President, Goodwill of Monocacy Valley Executive Director, Ages/The Excel Center Arizona

WHY DO YOU BELIEVE HONORING ACHIEVEMENT IS IMPORTANT?

Achievement looks different to everyone. It could be one small action that contributes to the big picture of a project or, alternatively, a huge contribution that you never thought could be done (like creating a new company or starting a food pantry). Honoring achievement is important to me because the growth and successes of others is worth celebrating. By celebrating others, you take moments of success and share stories that will inspire and motivate others to reach for their dreams. It doesn’t matter how big or small an achievement is.

When we don’t honor the achievements of others, we miss out on the opportunity to foster a community deserving of success. Many people in our communities achieve great things that are deserving of success — their stories need to be heard and celebrated.

The achievements and stories of those around you are as important as your own. Take every opportunity to recognize successes, talents, and experiences. Honor the achievements of your peers and you will create a snowball effect that truly makes a difference in the community.

WHAT INSIGHTS HAVE YOU GAINED IN YOUR CAREER THAT WOULD INSPIRE OTHERS?

There are so many moments that define and shape you in your career. Pay attention to those moments and always learn from them. Take every opportunity to see the positive side of your experiences and don’t be afraid to share the good and the bad with your peers.

What I really believe in is that fear isn’t real until you make it real and let it hold you back. Don’t let fear take hold of you and prevent you from pursuing excellence.

For those whom I lead and mentor, this is the one message I want them to know: You can accomplish more than you think you can. I have learned that when I choose to believe in my own power, I can achieve my goals. Usually, when success is elusive, it’s because you have chosen to not believe in your own power. So, always believe in the power of yourself.

Please be kind. Be kind to yourself and your peers. Kindness, support and constructive direction go so much farther than most people think. Not only will you surprise yourself, but you will also positively influence those around you. Keep learning and believe in your power.

WHAT CAN WE DO — NOW — TO MAKE A DIFFERENCE FOR YOUNG PEOPLE/ WOMEN IN ARIZONA?

The incessant rise of social media has changed how people interact today. Because of this, many people have forgotten the art of “live” communication. Let’s face it, it’s hard to be confrontational today. Many of today’s topics are tough to address and talk through. Our younger generations are struggling because they rely on Zoom, Instagram and other similar platforms. While these platforms are great communication tools, employers are looking for candidates with excellent soft skills. This means that young people entering the workforce may need to focus on their interpersonal skills over hard skills.

Soft skills can mean the difference between getting “a job” and getting “the best job.” My advice for young women today: Pay attention to body language, tone, what’s appropriate to discuss and, most importantly, don’t be afraid to have hard discussions with honesty and integrity.

Always lead with integrity, kindness, and empathy. Know what you’re good at and develop yourself to be the best. Be the subject expert at whatever you choose. Practice what you know and grow in what you don’t yet know. Only you can hold yourself back. Don’t limit yourself. GO FOR IT!!! I strive to embody our company’s culture every day by leading by example and living our core values: innovation, trust, collaboration, ownership and engagement.

IN FEW WORDS

What was the last course, certification or training you took to improve yourself professionally?

Culture Index

What would you say is a single characteristic OTHERS might attribute to you that defines your success?

Tenacity

What is the one thing you feel you could work on professionally to be a greater success?

Listen

What is the one professional skill you have that has gotten you where you are today?

Nimble

What is the single greatest issue facing Arizona today?

Poverty, the single greatest issue facing Arizona, takes many forms — in education, unemployment, and homelessness — and cannot be ended without fighting them all.

ABOUT ME

Jackie Halleen, president of Goodwill of Central and Northern Arizona, serves as The Excel Center’s executive director, where she oversees The Excel Center’s operations and leadership team. Since 2001, Halleen has served as an Enterpriseleader whose dedication to empowering people has fueled Goodwill’s incredible growth and impact. Halleen champions The Excel Center, believing it can change the lives of adults in Arizona to earn their diplomas and increase their earnings to provide for their families. Halleen serves on the board at Foundation for the Blind and previously served five years on the board of the American Heart Association.

Sheila Kloefkorn

CEO and President KEO Marketing Inc.

WHY DO YOU BELIEVE HONORING ACHIEVEMENT IS IMPORTANT?

Being named a 2022 Woman of Achievement is such an honor because of the women of tremendous achievements who received this award before me. These women are my idols, partners and my continued daily inspiration to make a difference in our community. Together we have and continue to make Arizona a better place to live, raise families and build businesses.

I also believe it’s important to recognize women’s unique ways of leading. It helps young women see that there is a path for them in business and in the world.

We need more women’s leadership. According to Korn Ferry, women now hold 25% of the five critical C-suite positions. That’s an increase from 23% in 2018. Still, women hold a majority of only one of those spots, CHRO; and only 6% of CEO spots are held by women, the same percentage as 2018.

Recognizing female leaders who are in positions of influence and who can serve as role models for younger women is important for the career advancement of future generations of women. It also reinforces broader advancements in issues such as pay equity, changing workplace policies in ways that benefit both men and women, and attracting and maintaining a more diverse workforce.

WHAT INSIGHTS HAVE YOU GAINED IN YOUR CAREER THAT WOULD INSPIRE OTHERS?

Working for equality and empathy are my passions.

I strongly believe in bringing together diverse groups of people with differing perspectives. It makes life magical.

Helping others learn how to show and build empathy creates momentum. That passion and momentum creates the best and most rewarding environments in which to live and grow.

We all feel better when we are helping others. We grow when we work to understand people with whom we don’t typically agree.

Each of us makes a difference every single day when we pursue our passions to help others. It’s rewarding, it’s good for our health, and it’s good for our community.

And it’s also exhausting when we get knocked down. We need the support of our loved ones to keep going. That’s why building connections and community are so important.

Whether you’re focused on raising kids to be great adults, or mentoring young people, or training your company’s leaders, or advocating for changes in public policy, or fighting disease, or calling your best friend after a hard day — all these efforts when we are focused outside of ourselves matter.

You matter and I’m proud to share this community with you.

WHAT CAN WE DO — NOW — TO MAKE A DIFFERENCE FOR YOUNG PEOPLE/ WOMEN IN ARIZONA?

Young women in Arizona are our future and I’m very excited about our future because of them.

They are idealists. They are fearless. They are anxious. They are talented. They are fearful — just like we were.

Millennials make up 35% of the workforce, and Generation Z’s oldest members are now 27 and an increasingly large part of our teams. Above all, Gen Z and millennials want an employer who cares about their well-being. We all do! We just didn’t demand it in the same way they do.

We need to do a better job of teaching them how leadership and work contribute to their need for purpose, inclusion and impact.

We must support and challenge young women on their journey as our mentors did for us.

We need to show them how to work within and outside of institutions to make impactful change. We need to help them grow. We need to let them teach us and help us grow.

Most of all, we need to work together to make Arizona and our world the way we want it to be.

I’m driven to make the world a better, more empathetic place for all people.

IN FEW WORDS

What was the last course, certification or training you took to improve yourself professionally?

Business Partner Blueprint — a training course on how to develop wider business partnerships

What would you say is a single characteristic OTHERS might attribute to you that defines your success?

Contagious

What is the one thing you feel you could work on professionally to be a greater success?

Patience

What is the one professional skill you have that has gotten you where you are today?

Work ethic

What is the single greatest issue facing Arizona today?

Finding common ground

ABOUT ME

Sheila Kloefkorn is CEO and president of KEO Marketing, a full-service B2B marketing agency. Kloefkorn and KEO Marketing substantially grow Fortune 1000 companies and mid-market businesses. She is a trusted fractional CMO supported by a talented agency team that specializes in marketing strategy, messaging, digital infrastructure, execution and analytics. She was named one of the “Top 10 Business Leaders of the Year” and “Top 25 Dynamic Women in Business” by the Phoenix Business Journal, one of 15 Arizonans to Watch by the Arizona Republic, and a Top 100 Marketing and Advertising Leader.

Jordan Rose

President and Founder Rose Law Group PC

WHY DO YOU BELIEVE HONORING ACHIEVEMENT IS IMPORTANT?

I find inspiration in those who are doing great things around our community. Hearing the stories and visions of our local leaders provides the jolt we often need to think outside the box and do more. Understanding our community from different points of view is crucial to making it better. Reading about how others are spending their time allows us to gain insight into the things that are important to people we may not interact with on a daily basis. It allows us to step outside our immediately accessible environment, and sometimes that will lead to ideas that literally can change the world. The bottom line is that good things happen when achievement is illuminated!

WHAT INSIGHTS HAVE YOU GAINED IN YOUR CAREER THAT WOULD INSPIRE OTHERS?

Be true to yourself. Don’t allow someone else to define your path or dictate your definition of success or a fulfilling life.

I had a life-changing experience as a new attorney. A female partner took me into her office telling me that if I looked like I look (similar to how I look now minus wrinkles!) no one would hire me as an attorney. She explained I needed to lose my sense of fashion and organize my crazy hair. I tried for a week until my dad, who, living in Ohio and talking to me by phone, said I seemed “off.” I told him how I was attempting to conform and he called nonsense. I backtracked the conformity and decided just to work harder than anyone else. It’s worked out. If you be yourself always, you will always do the right thing.

WHAT CAN WE DO — NOW — TO MAKE A DIFFERENCE FOR YOUNG PEOPLE/ WOMEN IN ARIZONA?

Let’s stop talking about gender differences and focus on excellence. If you work hard, regardless of your gender, you will succeed. If you are good at the hard work you do, others will want you to do that work for them, again, regardless of your gender. Stop expending any energy on gender differences and focus on becoming the best person of any gender that you can be. That will save a lot of time worrying about these things and allow more time for excellence.

My parents never told me that a woman could not do the same thing a man can do. In fact, it never occurred to me that success as a woman in my age group should be unique. I hope that all young women can just presume they will be as successful as they want to be and not wonder if being a female will impact that in any way.

ABOUT ME

Jordan Rich Rose started Rose Law Group PC leasing space for just herself in another lawyer’s storage room and has, in 23 years, grown the firm to be the largest woman-owned law firm in Arizona history. Rose Law Group is also the first full-service law firm on the metaverse for metaverse-based businesses and the first law firm in the world to employ blockchain developers, coders and 3D architects to work with lawyers to take a Web3 project from legal due diligence through to design and construction. Rose practices in the areas of business consulting, government relations, municipal issues, land use, zoning, sports law, Web3, administrative law and lobbying.

I love solving people’s problems and I am very clear that is my purpose in life.

IN FEW WORDS

What was the last course, certification or training you took to improve yourself professionally?

I am going through the Harvard Business School program with YPO right now and hope to graduate within the next decade!

What would you say is a single characteristic OTHERS might attribute to you that defines your success?

Energetic

What is the one thing you feel you could work on professionally to be a greater success?

Find time to read more about businesses that are starting up around the world.

What is the one professional skill you have that has gotten you where you are today?

Hard work

What is the single greatest issue facing Arizona today?

Water

Kim Ryder

President, Thrive Real Estate President, Thrive Development

WHY DO YOU BELIEVE HONORING ACHIEVEMENT IS IMPORTANT?

Honoring achievement is important to me because it motivates others to be better every day. As someone who enjoys mentoring others, I find great pride in sharing my time and knowledge with others. From my own experience, I know the value of having someone to look up to and encouraging an attitude of aspiration. Through many years of hard work and dedication to personal and team development, I have had the honor of changing corporate culture, which resulted in high-performing and satisfied teams. Understanding how people like to receive recognition and showing it that way makes the recognition much more valuable.

There is a significant positive impact on our business community by simply taking the time to recognize achievements and accomplishments, and giving credit when due. Doing so builds an individual’s confidence, overall team morale, and helps them see that they can be more, do better and make an impact on their own community. As someone who worked her way up from an entry-level job to now being the president of a real estate and development company, I hope that I can be an inspiration to those who want to advance not only their careers but also their lives.

WHAT INSIGHTS HAVE YOU GAINED IN YOUR CAREER THAT WOULD INSPIRE OTHERS?

Reflecting to a career memory, as a young professional woman in the construction and facilities industry, I was tasked with leading an all-male team of technicians. It was intimidating to be a leader in a male-dominated industry, and the growth that I experienced from this discomfort has been astounding.

After attending my first out-of-town conference, my boss asked me, “How did it feel to be one of the only female attendees there? Did you actually find it valuable to attend the seminars?” Prior to those questions, I did not consciously feel “out of place” as a female in a male-dominated industry. As I look back all these years later, I recognize that there was an unconscious level of discomfort that may have negatively impacted my confidence based on my leader’s comments.

However, I continued to dedicate myself, build a reputation as a leader, and work harder than most. When peers began asking for my advice, input and guidance, it opened my eyes and made it evident that I had earned my seat at the “boys” table. This was a very important lesson in my early career that allowed me to recognize the unconscious bias from others and to let go of my own limiting beliefs. I wonder if my approach would have been different if those thoughts of doubt had not been placed in my head. It’s also a strong reminder that words matter.

WHAT CAN WE DO — NOW — TO MAKE A DIFFERENCE FOR YOUNG PEOPLE/ WOMEN IN ARIZONA?

We can make a difference for young people and women in Arizona by continuing to push the limits and break the “glass ceiling.” As a woman, it is critical to “hold the door open” for young women who will follow in your foot steps by recognizing milestones, providing opportunities for growth, and pushing them outside their comfort zone — and, further, by reminding them that it doesn’t happen by chance or overnight but that it takes a lot of drive, personal development, advocating for yourself and networking to achieve a reputable career.

I plan to continue to provide rich mentorship opportunities and encourage the people around me to be better every day. I place a high importance on providing my team with opportunities to develop themselves, learn new things, participate, share ideas, and lead meetings or conversations.

Creating a culture that embraces participation, learning and asking questions and that feels rewarding can make a lasting impact on young leaders — showing them that it doesn’t have to be so overwhelming and scary, but that they should just take the first step and keep moving forward. Diversifying the workplace with young adults, women, culture and industry veterans encourages everyone to dream big and work hard.

I am admired for a fearless approach to life, a thirst for adventure and my relentless determination.

IN FEW WORDS

What was the last course, certification or training you took to improve yourself professionally?

Culture Index, two-day training on personality analytics

What would you say is a single characteristic OTHERS might attribute to you that defines your success?

Grit

What is the one thing you feel you could work on professionally to be a greater success?

Empathy

What is the one professional skill you have that has gotten you where you are today?

Intuition

What is the single greatest issue facing Arizona today?

The workforce shortage across all industries and all communities is alarming and having a compounding effect that will cause years of consequences.

ABOUT ME

Kim Ryder is an enterprise leader who manages various top-producing teams, cultivates client relationships across the country and specializes in strategic visioning and planning. She serves as western division retail chair for the International Council of Shopping Centers (ICSC). Ryder has started several business lines in her career, most notably launching Thrive Real Estate & Development groups.

Marsha Petrie Sue

CEO Communicating Results, Inc.

WHY DO YOU BELIEVE HONORING ACHIEVEMENT IS IMPORTANT?

Honoring achievement shows me that there are many people reaching out in our community to make it more robust, vibrant and inclusive. It makes me want to do more. When my dear friend, Linda Herold, received the Lifetime Achievement Honor, I saw how it lifted her and how proud she was of the endless hours she has spent bringing people together, including me, in our community. It made me happy to see her filled with esteem and overflowing with graciousness. Then, when another very dear friend, Kelly Zitlow, was in the spotlight as I am now, and I saw how thrilled she was, I felt happy for her. How wonderful that these amazing women and so many more are recognized for their achievements.

I think honoring achievement also highlights the effect women have on our business community and the important role they continue to play. Letting people hear that their hard work has paid off, and that they are being recognized for it, is wonderful. We all have an emotional bank account. Honoring Achievement is a real deposit for each of the recipients. This award helps all participants and attendees feel “rich” and better about themselves and our community.

WHAT INSIGHTS HAVE YOU GAINED IN YOUR CAREER THAT WOULD INSPIRE OTHERS?

Be more flexible by setting aside judgment and opinion. Keep an open mind and ask more questions. This is a skill and a capability of being willing to change. Being more flexible helps to not get stuck in a rut. Mark Twain said, “The only difference between a rut and a grave is the length and the depth.” Without flexibility, we are bound for a rut!

Example: I wanted to remarry when I was transferred to Arizona in 1990. I had dated every weirdo because I had a “list” of what they needed to be. No flexibility. I threw the list away and decided to be more flexible. Joining a matchmaker brought me to meet Al Sue. I am a city girl. He is an outdoorsman. He drove a truck. I had never ridden in a truck. I had never camped. He camped. I did not own a pair of jeans. He did. So, we made a deal. Be more flexible. Fast forward 30 years: He now goes to the theater and opera with me, and I have applied to be one of the five Arizona Game and Fish Department commissioners. Flexibility has brought me great happiness!

WHAT CAN WE DO — NOW — TO MAKE A DIFFERENCE FOR YOUNG PEOPLE/ WOMEN IN ARIZONA?

Mentorships, volunteering and, especially, reaching out to young people during projects or events. For example: Working with Arizona Game and Fish conservation projects attracts up to 50 people, many of whom are younger. Engaging them in conversation, asking about themselves and their interests, career aspirations, and such. Focusing on them, not on what we want to discuss.

In working with the Arizona Marine Corps Scholarship Foundation, offering free mentorship and coaching to the recipients, sharing best practices while determining what they want. Inviting young people to events to suit their interests and meeting them there.

Example: I met a young woman in Colorado at an event and found out she was moving to Arizona. She contacted me when she arrived, we went to lunch, determined her interests and goals, and she now belongs to and volunteers for Arizona groups of interest.

I’ve stepped up and volunteered to speak to groups of young people who have wanted to hear my “story.” In addition, learning what is topical for conversation with the younger set. Statistics tell us that 22% of the American population is Gen Y and they are very tech-savvy. Discuss diversity, life balance, sustainability, and being a global citizen. And smile! My mission in life is to give back more than I’ve received and connect my head and heart with my mouth. I work on that statement every day through my public speaking, coaching, mentoring, and volunteering with many Arizona organizations.

IN FEW WORDS

What was the last course, certification or training you took to improve yourself professionally?

The Authenticity Code: The Art and Science of Success and Why You Can’t Fake It to Make It

What would you say is a single characteristic OTHERS might attribute to you that defines your success?

Attitude

What is the one thing you feel you could work on professionally to be a greater success?

Balance

What is the one professional skill you have that has gotten you where you are today?

Communication

What is the single greatest issue facing Arizona today?

Drought

ABOUT ME

Founder of Communicating Results, Inc.; professional speaker; executive coach; best-selling author of The Reactor Factor, Toxic People, and The CEO of YOU. Previously an executive vice president with Westinghouse Financial Services (business turnaround). Received my MBA (magna cum laude). In addition, I am a certified administrator of Myers-Briggs Type Indicator Behavioral Assessment. I am also a conservationist volunteer (making Arizona an attractive location for new business) with five Arizona “critter” groups — Antelope, Deer, Bighorn Sheep and Elk — and volunteer with the Arizona Marine Corps Scholarship Foundation. I have received several conservation awards, the DAR Community Service Award and an award from the Foundation for Women Warriors.

Leanna Taylor

CEO The Arizona Pet Project

WHY DO YOU BELIEVE HONORING ACHIEVEMENT IS IMPORTANT?

Honoring achievement is important for the inspiration it can provide to others around innovation, thought leadership and creating meaningful change.

But, just as importantly, it’s critical to honor achievement in all its diverse forms. Not simply for the material gains someone has made or the positions they have obtained. What obstacles have they overcome? What differences have they set in motion? What sacrifices have they made? How did they move through the world when times were hard? And how did they lift others up?

In business, if we aren’t intentional, we can view achievement with a narrow and myopic lens, missing the incredible contributions made from some of the quietest people or in nontraditional ways. When I think of achievement, I don’t automatically think about my peers in the business world. The people who come to mind first are our clients who have faced some of the most impossible situations a person can imagine, and do it with resilience and grace, and whose main concerns are not for themselves first.

Communities, of which businesses are a part, are strongest when we recognize achievements in all its varied and beautiful forms.

WHAT INSIGHTS HAVE YOU GAINED IN YOUR CAREER THAT WOULD INSPIRE OTHERS?

When I was coming up in the corporate world, and especially during my decade-plus in sports, there were very few leadership roles available to women. That scarcity mentality created unnecessary and harmful competition in workplaces.

While opportunities for women have expanded since then (and yet we still have a long way to go to achieve equity), the scarcity mindset in society can be very persistent and damaging.

For me, it took leaving the corporate world and carving out my own path toward leadership to truly understand how constraining it is thinking there are limited seats at the table. This overdue realization has turned me into an unapologetic champion of all women and girls.

Practicing freudenfreude, finding joy in others’ successes, is not just freeing, but a sure way to achieve your own joy. Find your female mentors, build your trusted circle, scream from the rafters when other women win, and compliment freely. When you can, give back through mentorship of your own and set off the positive chain reaction in a younger generation.

Because it’s true what they say: A rising tide indeed lifts all boats.

WHAT CAN WE DO — NOW — TO MAKE A DIFFERENCE FOR YOUNG PEOPLE/ WOMEN IN ARIZONA?

We need to elect leaders who understand the many challenges women face in trying to balance work with raising children and, increasingly, caring for their aging parents, often all at the same time — leaders who are committed to making investments in paid parental and family leave, subsidized childcare and affordable care for the elderly and infirm.

COVID shone a spotlight on all the cracks in our system and how women are all too often the ones expected to fill them … for free. It has driven a record number of women out of the workforce as they are forced to choose between work and caring for members of their families.

For those still in the workforce, the data is clear on the immediate impacts simply lowering costs of childcare would have on the 40% of women who are solo breadwinners in lifting their families out of poverty.

Investments in women and families are good for business, too, particularly at a time during which there are record lows in unemployment and companies are challenged to fill open positions and compete for talent.

It’s time to support those who are doing the unpaid but badly needed care work.

I’m told I inspire others by fearlessly addressing and working toward the resolution of systemic inequities that impact our community and empathy for all.

IN FEW WORDS

What was the last course, certification or training you took to improve yourself professionally?

The single best thing I’ve ever done is hire an executive coach.

What would you say is a single characteristic OTHERS might attribute to you that defines your success?

Passionate

What is the one thing you feel you could work on professionally to be a greater success?

Work-life balance

What is the one professional skill you have that has gotten you where you are today?

Writing

What is the single greatest issue facing Arizona today?

Water

ABOUT ME

After nearly 15 years of working in professional sports, Leanna Taylor entered the nonprofit space as CEO of The Arizona Pet Project in 2013. Over the past nine years, the organization has grown in its mission and impact and is recognized nationally as a thought leader in programs that bridge the gaps between human services and animal welfare. Additionally, Taylor serves on the boards and for several Valley nonprofits, focused on a variety of issues that include criminal justice reform and empowering women, and she volunteers for organizations working on protecting LGBTQ rights and the arts.

Cathleen Walker

Regional President for Phoenix and Northern Arizona PNC Bank

WHY DO YOU BELIEVE HONORING ACHIEVEMENT IS IMPORTANT?

I believe it is important to recognize when someone is excelling in their field. Positive feedback makes people feel appreciated and valued as professionals, and it reinvigorates us even on our toughest days. It’s no different for business leaders. Whether formal or informal, recognition can inspire excellence. The opportunity to recognize others, and to be recognized, makes us all want to improve how we lead and do business.

As leaders, it’s important to lift each other up and recognize when someone is doing great things. Although our industries may vary, business leaders all have similar goals of growing successful teams and positively impacting our local communities and economy. We are fortunate when we have opportunities to come together and celebrate each other. I know I’m inspired by my fellow Women of Achievement awardees, all of whom are incredible leaders and so important to our local business community.

WHAT INSIGHTS HAVE YOU GAINED IN YOUR CAREER THAT WOULD INSPIRE OTHERS?

Life, including our work life, is a marathon, not a sprint. When we are young, we may idealize a straight line of advancement or achievement. We have big goals for ourselves and can’t wait to reach them. But there are many twists and turns along the way — rarely a straight line to these goals. However, even if you are not reaching those life or work goals as quickly as you’d like, that’s OK. There are always development and learning opportunities along the way that make us better in the long run.

Stay the course, and don’t give up. Embrace the twists and turns and always work to put your best self forward, no matter what. Look for opportunities to develop skills you may not have and be willing to put yourself out there to gain them — you don’t always need to be the expert, just be willing to learn. It’s how you’ll grow into the person you were always meant to be.

WHAT CAN WE DO — NOW — TO MAKE A DIFFERENCE FOR YOUNG PEOPLE/ WOMEN IN ARIZONA?

In a rapidly changing world, leaders are finding that skills such as collaboration, creative and critical thinking, and communication are increasingly vital to an employee’s long-term success. At PNC, we know that embracing and promoting diversity, equity and inclusion is about being a better company, a better employer, a better neighbor and a better investment.

By providing opportunities like paid internships, businesses can grow their own workforce and give opportunities that some populations may not have historically had access to. In Arizona, we are fortunate to have high-quality postsecondary institutions filled with enthusiastic students of all backgrounds. Here at PNC Bank, we also invest in the community to support safe havens and opportunities to learn through organizations like The Boys & Girls Clubs, Valley of the Sun United Way and Junior Achievement. In the workplace, mentoring, both formal and informal, is important — giving leadership opportunities where and when possible.

ABOUT ME

Cathleen Walker is regional president for Phoenix/Northern Arizona and head of Corporate Banking for Arizona and New Mexico for PNC Bank. Walker, a 30-year PNC veteran, was an EVP and managing director in the PNC Debt Capital Markets group prior to moving to Arizona. Walker currently serves on the boards of directors for Greater Phoenix Economic Council, Arizona Commerce Authority and Southwest Human Development, is a co-chair of the VSUW MC2026 Cabinet, and is a member of Greater Phoenix Leadership and Golden Seeds. Walker holds an MBA from the University of Pittsburgh and a B.A. in economics from Pennsylvania State University.

I strive to be inclusive and open-minded in building relationships, to gather ideas from the broader team and empower them to make decisions.

IN FEW WORDS

What was the last course, certification or training you took to improve yourself professionally?

I recently completed PNC’s Minority Business Advocate program. Advocates become knowledgeable of the unique challenges facing minority businesses, and learn about solutions to empower, educate and accelerate entrepreneurial growth and success.

What would you say is a single characteristic OTHERS might attribute to you that defines your success?

Authenticity

What is the one thing you feel you could work on professionally to be a greater success?

Organization

What is the one professional skill you have that has gotten you where you are today?

Facilitator

What is the single greatest issue facing Arizona today?

Workforce development and talent recruitment continues to be a challenge for all industries.

Dionne Xavier Washington

Co-Founder and Executive Director Project Roots AZ

WHY DO YOU BELIEVE HONORING ACHIEVEMENT IS IMPORTANT?

It is one thing to honor efforts, as effort is the beginning of execution. When you honor actually achieving that effort, you are acknowledging that someone and their team made the time, energy and sacrifice to achieve a goal.

I believe that Project Roots’ achievements in the past two and a half years have impacted the community, including the businesses that are in it. We have fed, educated and supported our community and its businesses — particularly the farmers in the State of Arizona.

Farmers are such an important part of the community as it is they, oftentimes, who feed those who don’t have access to fresh local produce and protein. Not only do we grow and distribute our own fruits and vegetables, but we also aggregate and distribute fruits and vegetables from our neighboring farmers who grow alongside us. With the help of these farmers, we have distributed well over 500,000 pounds of fresh fruits and vegetables to the community through food bank distribution and school distribution and by distributing soups from our mobile kitchen. These farmers are oftentimes socially disadvantaged and have worked hard for years for an opportunity to offer their produce to the community and receive financial support for doing so from partners like Pinnacle Prevention, City of Phoenix and Arizona Food Bank Network, to name a few.

WHAT INSIGHTS HAVE YOU GAINED IN YOUR CAREER THAT WOULD INSPIRE OTHERS?

The single most important thing I have learned throughout my career is perseverance. Being a professional for the last 20 years, owning multiple businesses and starting a nonprofit required one common trait, and that was perseverance. I was able to tap into it in everything I dared to try to achieve — starting with being a single mother of three young children while working full time as well as going to school online full time. I did this for 6 years. There were times that I had to wake up by 5am, dress my babies, drive them to a in home caregiver, work for 8 hours 10 miles away from them, pick them up, feed them, bathe and spend time a little time with all of them before putting them to bed so I can study at night. I had visual reminders of what I wanted our life to be and that was my daily push.

In my experience as an entrepreneur, I learned that I had to hear a lot of “noes” before I got my first “yes,” that first supporter. When I got that first yes, I remember sitting in my car, crying and thanking God that someone finally believed in me and in my service. I proved to myself that getting through all those noes was worth it.

WHAT CAN WE DO — NOW — TO MAKE A DIFFERENCE FOR YOUNG PEOPLE/ WOMEN IN ARIZONA?

When I was a young and hungry professional, I had to show up early and leave late just to get the respect of my male peers and supervisors. I worked hard to show my leaders that I could be a servant leader, and do it to the best of my ability. That I could execute the tasks that were asked of me and bring in other team members to help me execute. Oftentimes, that still wasn’t enough to be recognized or promoted in the workplace.

I would say to those who have an opportunity to uplift young women and young people in general, please do it. They are so full of amazing and life-changing ideas that will impact our children, grandchildren and great-grandchildren.

One outstanding organization that is youth-lead is African American Reconstruction (AAR). This organization was founded by Black high school and college students in Arizona, with a mission to spark a modern Reconstruction Era dedicated to the advancement of the African American community. This is just one of many examples of the type of amazing caliber of young leaders we have in our state.

Dionne’s passion and excitement to help others is inspiring.

IN FEW WORDS

What was the last course, certification or training you took to improve yourself professionally?

Mindfulness certification back in 2019

What would you say is a single characteristic OTHERS might attribute to you that defines your success?

Persistence/Perseverance

What is the one thing you feel you could work on professionally to be a greater success?

Time management and learning how to say no

What is the one professional skill you have that has gotten you where you are today?

Servant leadership

What is the single greatest issue facing Arizona today?

Hunger

ABOUT ME

Dionne Washington is a local Arizona native with a background in business administration, event planning and fundraising. She is a single mother of three outstanding teenagers who attend Sunnyslope High School. When her children were small, Washington decided to complete her degrees and earned an undergraduate degree in business management and her master’s degree in business administration at Grand Canyon University. Passionate about feeding and serving the community, Washington is responsible for all community relationships, grants and fundraising as well as serving a local food purchaser on behalf of Project Roots in AZ, and recently accepted a position with the Arizona Food Bank network as the Friends of the Farm manager.

Christine Wilkinson

Senior Vice President and Secretary of the University, President and CEO of the Alumni Association Arizona State University

WHY DO YOU BELIEVE HONORING ACHIEVEMENT IS IMPORTANT?

Honoring achievement is an excellent opportunity to highlight individuals and organizations reaching goals and encouraging others to achieve their own. The ability to focus and persevere with the task regardless of the surroundings is significant. Business environments can change from tranquil to chaotic in a short timeframe. Those who can lead the group through chaos, and bring calm and consistency to the organization while advancing to meet goals, will achieve.

Once reaching the goal, celebrating the team achievement should be done quickly, and this can be accomplished in various ways. Expressions of gratitude can simply be an email to the entire group shortly after a successful event, a project executed, or a milestone reached. This message should include those behind the scenes who provide technical support and operational services. Of course, food is always a great way to celebrate, and it doesn’t have to be elaborate.

So, honoring achievement impacts the individual group, organization and community at large. Recognition of achievement illustrates the diversity of leadership and contributions made by many in a broad range of professions.

WHAT INSIGHTS HAVE YOU GAINED IN YOUR CAREER THAT WOULD INSPIRE OTHERS?

Several important “things” to inspire others stand out to me: understanding that a lot is going on in everyone’s life and we are only one small part of that life; regularly giving people new opportunities, whether it is a single task or delegating an entirely new program to design and implement.

The concept of a team overrides anything one person can do on their own. Be ready to assist in accomplishing the goal and helping others do the same regardless of the task. Personally, seeing the funny side of each day — being able to laugh at oneself or laugh with others, is good for the soul. And working in a field and place where you love what you do makes a significant difference in how you approach each day.

I often say the following related to leadership: Positive leadership comes in many shapes, sizes and voices. It is not about title, rank or status. It is about responsibility, an ethical value system and inclusiveness. It is understanding that, without others, there is no leadership. It is about listening, not just hearing. It is about establishing a direction, but knowing there are numerous paths to reach the goal. Finally, leadership is knowing yourself — constantly striving to improve, to change, to be aware of the subtleties of a situation, and to gain from each experience.

WHAT CAN WE DO — NOW — TO MAKE A DIFFERENCE FOR YOUNG PEOPLE/ WOMEN IN ARIZONA?

To make a difference for young people and women in Arizona, a leader must recognize individual talents and diversity of backgrounds. A leader must be willing to take a chance on those with promise and not fall back on formal qualifications that stifle new ideas. The concept of “too” should be avoided if possible — too short, too tall, too experienced, too inexperienced. What about individuals in interviews — too nervous, too talkative, too aloof?

How does one assess the person and their qualities? Once hired, take the time to mentor and coach the person. Initially, spend more rather than less time combining information about the task at hand and communicating the organization and specific unit culture. Encourage other professional development opportunities, whether internal to the organization or external, at a professional conference or leadership training. When necessary for individuals, coach them from the notion of “I” to “team.”

Additionally, with the exponential growth and technology integration in the workplace, all employees will need to learn and adapt to ever-changing digital surroundings. Simultaneously, we will have to concentrate on the impact to human interaction in achieving goals and how we can assist through further training, workshops and appropriate equipment to meet individual needs. Lastly, we cannot communicate enough, and a constant flow of communication, even over-communication, is more critical than ever. As the first woman in many of the professional positions I have held, I succeeded while coaching and mentoring the next generation of leaders, many of whom have been women.

IN FEW WORDS

What was the last course, certification or training you took to improve yourself professionally?

APEX Leadership Insights

What would you say is a single characteristic OTHERS might attribute to you that defines your success?

Focused

What is the one thing you feel you could work on professionally to be a greater success?

Learning to play golf (just kidding)

What is the one professional skill you have that has gotten you where you are today?

Perseverance

What is the single greatest issue facing Arizona today? The lack of sufficient funding for K-20 education

ABOUT ME

Dr. Christine K. Wilkinson is the senior vice president and secretary of the University, ASU Alumni Association president and CEO, and managing director of the Trustees of ASU. Among other executive roles, she has been the VP for student affairs and was the university’s interim athletic director three times. She is a tenured professor in the Mary Lou Fulton Teachers College.

Susan Wissink

Director Fennemore Craig

WHY DO YOU BELIEVE HONORING ACHIEVEMENT IS IMPORTANT?

Honoring achievement is important because it highlights the good work that people in our business community are doing and, hopefully, inspires others to contribute as well. Recognizing the good that a community champion has done highlights for our entire community all the different ways to help others. Whether it be breaking glass ceilings, starting a nonprofit to help the less fortunate, consistently motivating others to be successful, or just rolling up their sleeves to build a garden for the homeless, members of our business community make a difference every single day.

Most of these leaders do this work because they truly want to help others, not because they seek an award. Yet these awards allow our business community to celebrate their work and applaud each other for jobs well done. Being a recipient of a Woman of Achievement Award is humbling because of the inspirational success of the other award recipients. Their achievement makes me want to go out and do more for our community!

WHAT INSIGHTS HAVE YOU GAINED IN YOUR CAREER THAT WOULD INSPIRE OTHERS?

I believe that all professionals, especially women, should recognize that creativity is part of success. I often mentor younger women at my firm as they navigate work and family, and let them know that it is possible to do both but isn’t always easy.

When my children were young, I found client development events that included children so that my clients could bring their young children, too. I chose nonprofit work, such as the Children’s Museum of Phoenix and Childsplay, that appealed to my children and not just me so that I could include them in activities.

The traditional path to professional success often doesn’t work for everyone, so being creative about defining their own success will lead to a happier balance.

WHAT CAN WE DO — NOW — TO MAKE A DIFFERENCE FOR YOUNG PEOPLE/ WOMEN IN ARIZONA?

Young people in Arizona have faced unique challenges that many of us did not face in our childhoods. Our country is more divided than it has been in years, and they have grown up with political discord and vitriolic language becoming the norm. On top of that, they have spent the last two and a half years navigating COVID-19, and, while they will be a nimble generation, they also missed out on a lot of important social growth and in-person learning.

If I had a magic wand, I would change the political rhetoric, remove the hate, and move our state toward a place where people of all races, genders, nationalities, religions and sexual orientation can thrive. We should teach our children empathy, help them navigate social and educational issues that they missed during COVID, and help them to be future leaders.

The business community is well positioned to help in this way, and our business leaders should seek opportunities to teach classes at local high schools or universities or volunteer for organizations that help children. Each person can make a difference in the life of a young child, and we need to do it now!

ABOUT ME

I have been with Fennemore Craig for 26 years, and currently serve on the firm’s management committee. Throughout my career, I have always mentored younger attorney and used my legal skills to help others through community service and pro bono work. I have served on the boards of the Arizona Humane Society, PANDA (People Acting Now Discover Answers), the Children’s Museum of Phoenix and Childsplay, among others. With each organization, I have been privileged to serve as the board chair and/or president. My greatest success is raising three amazing children with my husband, Mike, who are now spreading their wings in college.

I’d say that it’s all about my actions and not just my words — I’m a natural leader and mentor and, as a mother of three, I enjoy nurturing people and helping others.

IN FEW WORDS

What was the last course, certification or training you took to improve yourself professionally?

Faculty member for Arizona professionalism course for new members (which served as a great refresher for me)

What would you say is a single characteristic OTHERS might attribute to you that defines your success?

Collaborative

What is the one thing you feel you could work on professionally to be a greater success?

Networking

What is the one professional skill you have that has gotten you where you are today?

Perseverance

What is the single greatest issue facing Arizona today?

Protecting our natural resources and combatting global warming