February 2015 issue of In Business Magazine

FEB. 2015

Valley’s Most Comprehensive Meetings & Conventions Guide

Top 5

Marketing Strategies for Success The Hiring Process:

Get It Right

How Honesty Plays Out in Business The New

‘Benefit Corporation’ and the Profit Motive $4.95 INBUSINESSMAG.COM

THIS ISSUE 2015 Meetings & Conventions Guide

NEW YEAR. NEW OPPORTUNITY. Cassidy Turley is now DTZ Welcoming a world of opportunity for our clients and our people in Arizona.

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Do you really want to tell your employees the best pediatric care is not in their network?

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10/25/11 3:29 PM

FEBRUARY 2015

COVER STORY

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Top 5 Marketing Strategies for Success

Marketing professionals candidly share with RaeAnne Marsh industry insights and tips on this most basic element of business in the fastchanging world of today’s technology.

DEPARTMENTS

FEATURES

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How to Hire the Best Job Candidates

There’s a high cost in time and money to hiring a new employee, but Tony Beshara, Ph.D., counsels how to alleviate job-search stress and lessen the risk of a bad hire.

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Would George and ‘Honest Abe’ Make It in Today’s Business World?

Instead of “harmless” small fibs, misdirections and lies of omission, Joseph Callaway discusses how, when and why to do business on a higher plane.

SPECIAL SECTION Presents

WINGS

FOR

Valley

WARRIORS

www.WingsForWarriors.org

Our mission is to provide necessary tools, insights and resources for wounded veterans as they go through the recovery process and transition into new realities. Among the services and activities we support include: Section Sponsor

Wigwam Resort

Guidance and Counseling Guidance and counseling in dealing with military and government entities to secure healthcare, financial and legal benefits.

Travel Assistance

Financial assistance for immediate family members traveling to visit wounded loved ones located at military and hospital facilities around the nation.

Public Awareness

Public awareness events and programs to highlight the unique challenges our wounded warriors face and to ensure that they receive strong community support.

A Guide to Your Next Great Event

For more information on Wings For Warriors or to make a donation, please visit us at:

www.WingsForWarriors.org “These wounded warriors fought for us… It’s time we fight for them”.

I N B U S I N E S S M AG . CO M Tables

Elegant

& Ballroom

Events

ions

he-art Presentat

State-of-t

: Rawhide

e Locations

Impressiv

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49 In Business

Magazine Meetings & Conventions Guide The Valley’s most comprehensive guide to events venues in the Metropolitan Phoenix area

Feedback

Technology

“Calling All Nerds,” “Technology for Networking,” “Mobile App Ops in B2B Market” and “Gamification Empowers Employee Incentives Program”

20

35 38

Legal

Books

Healthcare

“Music for Health,” “Leveraging Company Healthcare” and “For Health and Franchise”

Nonprofit

Many corporate executives sitting on nonprofit boards may not see themselves as fundraisers, but they could be.

44

Briefs

“Here’s A Tip. Bravo!” “Jopwell Done,” “Your Trusted Network,” “IKEA Designs for Business,” “ASBA Arizona Business News,” “Grand Commerce Complex,” “Maracay for Adults,” “Infill Hot Property,” “Creditsafe Grows into West,” “Work, Ingenuity and Education” and “NLRB: Off-Hours Email OK”

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From the Top

View from the top looks at how Eric Roudi built commercial cleaning powerhouse OpenWorks on a foundation of personal interaction.

New releases give fresh insights on business thinking.

Noted business and community leaders Carol Nalevanko, Phyllis Metcalf Senseman and Kate Thoene respond to IBM’s burning business question of the month.

14

24

Attorneys discuss the impact of the new benefit corporation statute on business governance and operations.

Guest Editor

Beau Lane, CEO of LaneTerralever, introduces the “Marketing” issue.

12

By the Numbers

Companies need to better recognize and develop passionate workers because these workers can drive extreme and sustained performance improvement.

26

DEPARTMENTS

11

22

Assets

2015 Expedition Platinum Plus: Coffee, Please

46

Power Lunch

Culinary Dropout at The Yard Plus: Not the usual fast food

66

Roundtable

Dodging the ‘Got a Minute?’ misery makes for a more successful day.

ON THE AGENDA

41

Spotlight

West Valley Export Academy Series — City of Peoria VerdeXchange Arizona Conference — VerdeXchange Arizona

42

Calendar

Business events throughout the Valley

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A recent survey published by the Chief Marketing Officer Council and Tealium, a leader in real-time unified marketing solutions, indicates that most CMOs are unaware of how many digital solutions they are using, and a majority have not defined a coherent and comprehensive marketing technology strategy. cmocouncil.org

Arizona’s

Premier Provider of Workers Comp Insurance CopperPoint Mutual is committed to providing workers compensation expertise along with great customer service.

Financially strong and service oriented, CopperPoint delivers Peace of Mind.

Make CopperPoint a part of your team.

Visit copperpoint.com for more information or call 800.231.1363 to put CopperPoint to work for you.

602.631.2600 | Get a Quote 1.888.706.4070 | En espaĂąol 602.631.2302 | copperpoint.com

February 2015 In Business Magazine is a collaboration of many business organizations and entities throughout the metropolitan Phoenix area and Arizona. Our mission is to inform and energize business in this community by communicating content that will build business and enrich the economic picture for all of us vested in commerce.

PARTNER ORGANIZATIONS Rick Murray, CEO Arizona Small Business Association Central Office (602) 306-4000 Southern Arizona (520) 327-0222 www.asba.com Steven G. Zylstra, President & CEO Arizona Technology Council One Renaissance Square (602) 343-8324 www.aztechcouncil.org Doug Bruhnke, Founder & President Global Chamber® (480) 595-5000 www.globalchamber.org Dorothy Wolden, President NAWBO Phoenix Metro Chapter (480) 289-5768 www.nawbophx.org Rick Kidder, President & CEO Scottsdale Area Chamber of Commerce (480) 355-2700 www.scottsdalechamber.com Mary Ann Miller, President & CEO Tempe Chamber of Commerce (480) 967-7891 www.tempechamber.org Our Partner Organizations are vested business organizations focused on building and improving business in the Valley or throughout Arizona. As Partners, each will receive three insert publications each year to showcase all that they are doing for business and businesspeople within our community. We encourage you to join these and other organizations to better your business opportunities.

The members of these and other Associate Partner Organizations receive a subscription to In Business Magazine each month. For more information on becoming an Associate Partner, please contact our publisher at info@inbusinessmag.com.

ASSOCIATE PARTNERS Ahwatukee Foothills Chamber of Commerce ahwatukeechamber.com Arizona Chamber of Commerce & Industry azchamber.com

Conquest Training Systems is Giving Away $ 1 , 0 0 0 , 0 0 0 in Sales Training to Veterans

100 selected veterans will each receive $10,000 in sales training through Conquest’s “Selling System” that will give veterans opportunities to acquire six-figure sales positions in a variety of industries. The development platform will consist of Training, Coaching, and Real World Experience. Conquest will even assist in placement of a sales position!

Arizona Hispanic Chamber of Commerce azhcc.com Chandler Chamber of Commerce chandlerchamber.com Economic Club of Phoenix econclubphx.org Glendale Chamber of Commerce glendaleazchamber.org Greater Phoenix Black Chamber of Commerce phoenixblackchamber.com Greater Phoenix Chamber of Commerce phoenixchamber.com Greater Phoenix Gay & Lesbian Chamber of Commerce gpglcc.org Mesa Chamber of Commerce mesachamber.org North Phoenix Chamber of Commerce northphoenixchamber.com Peoria Chamber of Commerce peoriachamber.com

Applications are now being accepted. For more information please email

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3/20/14 9:00 AM I N B U S I N E S S M AG . CO M

STRENGTH & TRUST VERIDUS IS A LOBBYING, PUBLIC AFFAIRS, COMMUNICATIONS, MEDIA RELATIONS, CAMPAIGN CONSULTING, AND BUSINESS DEVELOPMENT FIRM.

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February 2015

VOL. 6, NO. 2

Publisher Rick McCartney

Editor RaeAnne Marsh

Art Director Benjamin Little

Contributing Writers Tony Beshara, Ph.D. Edward G. Brown Joseph Callaway Jan Halpin Mike Hunter Alexandra Lyon Mike Saucier Alison Stanton Contributing Photographer Camron McCartney ADVERTISING

Operations Louise Ferrari

Business Development

Louise Ferrari Alex Goff Craig Jeffries Steve Kulick Maria Mabek Sara May Kelly Richards Cami Shore

Events Amy Corben More: Visit your one-stop resource for everything business at www.inbusinessmag.com. For a full monthly calendar of business-related events, please visit our website.

Inform Us: Send press releases and your editorial ideas to editor@inbusinessmag.com.

Post Your Local Jobs at inbusinessmag.com Read by those vested in business here, In Business Magazine and inbusinessmag.com have become the resource for business owners and executives in the Valley and beyond.

Now, business owners can post their open positions in a place where they are guaranteed to be seen by top candidates.

Visit inbusinessmag.com now to post your open positions!

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President & CEO Rick McCartney

Editorial Director RaeAnne Marsh

Senior Art Director Benjamin Little

Financial Manager Donna C. Mitchell, CPA

Office Manager Savanah Holmgren

Communications Coordinator Tanner Gray-Spencer

Accounting Todd Juhl

Corporate Offices 4455 E. Camelback Road Building C, Suite 135 Phoenix, AZ 85018 T: (480) 588-9505 F: (480) 584-3751 info@inmediacompany.com

www.inmediacompany.com Vol. 6, No. 2. In Business Magazine is published 12 times per year by InMedia Company. POSTMASTER: Send address changes to InMedia Company, 4455 E. Camelback Road, Building C, Suite 135, Phoenix, AZ 85018. To subscribe to In Business Magazine, please send check or money order for one-year subscription of $24.95 to InMedia Company, 4455 E. Camelback Road, Building C, Suite 135, Phoenix, AZ 85018 or visit inbusinessmag.com. We appreciate your editorial submissions, news and photos for review by our editorial staff. You may send to editor@inbusinessmag.com or mail to the address above. All letters sent to In Business Magazine will be treated as unconditionally assigned for publication, copyright purposes and use in any publication, website or brochure. InMedia accepts no responsibility for unsolicited manuscripts, photographs or other artwork. Submissions will not be returned unless accompanied by a self-addressed, stamped envelope.

InMedia Company, LLC reserves the right to refuse certain advertising and is not liable for advertisers’ claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of InMedia. InMedia Company considers its sources reliable and verifies as much data as possible, although reporting inaccuracies can occur; consequently, readers using this information do so at their own risk. Each business opportunity and/or investment inherently contains certain risks, and it is suggested that the prospective investors consult their attorney and/ or financial professional. Š 2015 InMedia Company, LLC. All rights reserved.

No part of this magazine may be reproduced or transmitted in any form or by any means without written permission by the publisher.

I N B U S I N E S S M AG . CO M

BEAU LANE, LANETERRALEVER

On the Market

As chief executive officer, Beau Lane has spent the past several decades growing what is now LaneTerralever into one of the largest and most successful agencies in the region. He helped oversee the 2013 merger of E.B. Lane and Terralever into the newly formed powerhouse that includes all aspects of the marketing mix.

Lane was named 2013 Ad Person of the Year by Phoenix Ad Club, and under his direction the agency has received national and local recognition for years of award-winning work. His knowledge and passion for the business has helped attract numerous highprofile clients such as Arizona Super Bowl Host Committee, National Bank of Arizona, Arizona Lottery, Cable ONE, Visit Phoenix, Arizona Cardinals, Inspirato and Boots/Walgreens.

How the world views you, how people react to your product or service — this is the realm of marketing that is fueled by the interactions marketing creates. As your consumer-facing voice, marketing increasingly drives consumers’ engagement with you, creating both challenges and exciting opportunities for your brand.

Marketers are now accountable for much more than a traditional marketing department’s role. They’re often responsible for the customer lifecycle, and tasked with proving the success of that journey. That’s where many of our prospects and clients are coming to us today: Despite investing in the newest tools of the trade, they’re struggling to tie their efforts to their KPIs and strategic goals. Demonstrating success is not just about measuring performance, but the analysis and context that present the story of those positive results.

At its core, marketing is communication. And in today’s world, channels or modes of communication are widely varied and new opportunities are continually being developed.

This is one aspect I was pleased to discuss with In Business Magazine editor RaeAnne Marsh as she reached out to several marketing professionals in our community to share with In Business Magazine readers effective strategies to market their business. And in the related “Feedback” feature, she also solicited input from businesses to share examples of what has been successful for them.

Job-search stress isn’t experienced only by the job seeker, and Tony Beshara, Ph.D., addresses the needs and concerns of the person responsible for making the hire in this issue’s HR feature, recognizing the potential for loss of time and money if the person turns out to not be a good fit for the company. And Edward G. Brown’s “Roundtable” feature offers a fresh perspective on how “Got a minute?” interruptions affect productivity and how they can be handled.

With its signature broad look at business activity and issues important to the Valley’s business community, In Business Magazine fills this February issue with articles that range from the new ruling by the National Labor Relations Board that limits companies’ restrictions on employees’ email messaging to the new “benefit corporation” corporate category to the robust industry of healthcare franchises, among others. Also in this issue is the 2015 Meetings & Conventions Guide, the Valley’s most comprehensive guide to events venues.

I am pleased to help bring you this February issue of In Business Magazine. Please enjoy the read.

Sincerely,

CONNECT WITH US:

Beau Lane Chief Executive Officer LaneTerralever

Story Ideas/PR: editor@ inbusinessmag.com Business Events/ Connections: businessevents@ inbusinessmag.com

Making Business Better This month’s cover story is, of course, close to us because our parent

We want to thank Valley veteran adman Beau Lane for

company, InMedia, is a marketing company and works hard to help

leading this issue. His insight and his experience with

other businesses improve sales, strategize growth and enhance their

companies, from local small business to major international

overall image. As a company owner myself, I realize how important

corporations, makes him the perfect person to advise on the

marketing is to growing business. In this issue, we spoke to some

subject of marketing. As marketing channels and platforms

of the best marketing people the Valley knows to discover what top

change, so must the experts to better understand what the true

practices businesses can be doing to truly build their companies —

benefits of effective marketing can mean to any given business.

meaning their image, their product line and their opportunities to

Enjoy our cover story and let us know what is working for you.

serve clients better — for a great return on their investment.

—Rick McCartney, Publisher

Let us know what you think of this issue of In Business Magazine. Email our publisher at feedback@inbusinessmag.com.

According to a study in Q3 last year by the Chief Marketing Officer Council, “Quantify How Well You Unify,” CMOs who integrate a technology strategy within their overall marketing strategy, and unify siloed marketing applications, are able to achieve more personalized customer interactions across channels. cmocouncil.org

Marketing/Exposure: advertise@ inbusinessmag.com Visit us online at www.inbusinessmag.com

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VALLEY LEADERS SOUND OFF today not only involves many facets of communication, it requires more than a Q: Marketing one-size-fits-all approach. Considering both elements you employed and the demographic(s) you targeted, what is a successful marketing campaign you have used for your business?

CAROL NALEVANKO President DMB Sports Clubs Sector: Health Clubs

FEEDBACK QUESTION: Let us know what you want to know from the Valley’s top business leaders. editor@inbusinessmag.com

For all past Feedbacks go online to inbusinessmag.com and see what Valley executives think on various business topics.

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One of the most recent successful marketing campaigns we’ve run is the launch of our new Ocotillo Village Health Club & Spa, opening this April in Chandler.

Early on we created an Ocotillo Village landing page on the main Village website and an Ocotillo Facebook page to collect contact information from interested prospects. We routinely touched base with everyone on that list. Knowing a high percentage of our members come from the referrals of other members, we announced the new Village in our member magazine. And we began spreading the word through local community meetings and editorial articles.

A groundbreaking ceremony in June 2014 was well attended by the media and local dignitaries. In September we began running ads in the Arizona Republic and local newspapers along with direct mail and radio spots specifically targeting our demographic in the Chandler area. Colorful banners and signage at the construction site generated interest from drive-by traffic.

By combining traditional marketing with an online presence, we more than doubled our goal during the first month of pre-sales, resulting in 335 new memberships on a goal of 150.

Village Health Clubs & Spas villageclubs.com Carol Nalevanko is president of Scottsdalebased DMB Sports Clubs, a privately owned, multi-club operation specializing in upscale health clubs, consistently rated as one of the top 100 clubs nationwide.Strongly involved in the industry and our community, Nalevanko was named Distinguished Business Woman of the Year by Club Industry.

PHYLLIS METCALF SENSEMAN VP, Agency Management & Marketing CopperPoint Sector: Insurance To cut through the clutter and leave a lasting impression, you need all the marketing tools available to you, from print and electronic to digital and high visibility. We like to deliver our messages at least three times three different ways.

A great example is what the public saw from us last year, as we launched our marketing campaign to rebrand our company as CopperPoint. Along with a heavier buy in our television and radio ads, we used digital opportunities with a variety of different outlets. We took advantage of large billboards in key locations, and we expanded our presence at conferences and special events where we could set up our displays and hand out our safety materials and other collateral, as well as swag bearing our new logo.

Our campaign was successful because we used so many elements aggressively during a very short period of time. It was also important that we used all media and repeated the same message in unique ways based on the respective audience for the specific outlet.

CopperPoint copperpoint.com Phyllis Metcalf Senseman is an Arizona native with more than 25 years’ experience in the insurance and financial services industry.

She heads up CopperPoint’s agency retail distribution system, the association safety program and marketing. She is a Certified Insurance Counselor, a Life Underwriting Training Council Fellow of the American College and has two Financial Industry Regulatory Authority (FINRA) registrations along with life, disability, property and casualty licenses.

KATE THOENE Social Enterprise Director Southwest Autism Research & Resource Center Sector: Nonprofit A social enterprise is a business whose primary purpose is to advance an organization’s social mission. At SARRC, our small businesses teach both technical and employability skills to adults with autism. We sell our own brand of coffee, Beneficial Beans, and we have two Beneficial Beans Cafés, and it is critical for our customers to know that every purchase supports the clients we serve — so clear and impactful messaging is a major focus of all of our marketing efforts.

Recently getting our coffees into local Whole Foods stores, we knew it was time to refresh our branding in order to appeal to the general public. A professional marketing team helped us recreate our Beneficial Beans logo and our coffee packaging, a brand that could also translate to our cafés. The wording “COFFEE FOR AUTISM” was added in a bold way so shoppers would know right away that their purchase would have a positive social impact. Photos of real clients and the story of how SARRC services improved their lives were also added to the product.

Southwest Autism Research and Resource Center autismcenter.org Responsible for the oversight of mission-related businesses that provide job skills for adults with autism, Kate Thoene is a strong advocate for social enterprise business as a vehicle for people to gain the skills and confidence necessary to land a job. She and her husband have been named one of AZ’s FINEST Couples by the Cystic Fibrosis Foundation.

Sign up for the monthly In Business Magazine eNewsletter at www.inbusinessmag.com. Look for survey questions and other research on our business community.

QUICK AND TO THE POINT

BYTES

Here’s A Tip. Bravo!

Arizona residents Hector and Maria RodriguezLuna have partnered with various gratuitybased Valley companies for the recent launch of BRAVO, a cashless tipping app created to “applaud” service professionals for their hard work when cash isn’t available. Fifteen locations of Desert Parking and Integrity Valet stands will be taking advantage of the newly launched app. It’s available for download for iPhone and Android devices. Service professionals may also register for BRAVO’s free service by downloading the app, or by visiting the website to register. trybravo.com

Jopwell Done Recently launched Jopwell is the first tech-enabled recruiting platform dedicated exclusively to connecting leading companies with talented minority candidates. The website is already being used by companies committed to diversity initiatives, including Abercrombie & Fitch, AppNexus, Facebook, MasterCard, McKesson, and McKinsey & Company, in addition to several large healthcare and financial firms. Jopwell helps companies make informed decisions by providing a more in-depth look at each candidate. jopwell.com

Your Trusted Network Those who are looking to add a key player to their team, make new connections in their industry, or meet a mentor or mentee are often best served by going to someone they know and trust. Life-changing introductions are often just one step away, and it’s one’s most trusted contacts who are the bridge. The new app Shapr lets users build their “inner circle” to get trusted advice, find great opportunities, source talent and build solid professional relationships that lead offline. shapr.net

IKEA Designs for Business

Debuting the concept as the only one of its kind in its U.S. stores, IKEA last month held a grand opening of its business design center at the IKEA store in Tempe. In addition to the store’s extensive stock of furnishings and furniture, IKEA Business offers its customers free consultation and design services — in its store or at the customer’s place of business — “to help businesses better use their space,” says IKEA business manager Andy Shannon. “We saw businesses coming in and shopping with us, so we saw an opportunity to take it a step further and put a focus on that,” he says, noting IKEA has a commercial range that meets commercial standards.

Already a strong focus in Europe, IKEA Business launched at the Tempe location last September. Each of the center’s designers has more than 12 years’ experience with IKEA, so, says Shannon, “they understand the products and services.”

Five inspirational room sets are on display, to showcase some of the different ways IKEA can serve businesses’ needs. Service office, such as for medical or insurance offices, offers options for waiting room, reception desk, bathroom (although not the commode), break room, locker storage and other seating area that includes a children’s play area and a media/TV area. For retail boutique, there are products on which to display merchandise as well as creating backroom storage and dressing rooms complete with mirrors. The other vignettes are aimed at the needs of restaurants, focused especially on seating; salons, where storage is a primary need; and basic office, for such needs as a meeting area, private work space, and file and storage.

The Tempe IKEA store is one of just a handful worldwide that are part of the company’s test VAPS program. Within the brand concept, according to Shannon, “Our store is able to do what others can’t; is encouraged to do innovative programs.”

In most cases, businesses can take from existing stock; for large volume, they may need to place an order. Delivery and assembly is available as an additional service. —RaeAnne Marsh

IKEA ikea.com

VISUALIZE

ASBA Arizona Business News ASBA’s news delivery medium, the ASBA News Video Update, uses email, Web, social media and community partners to deliver short news briefs, tips and alerts as well as organizational announcements. usually less than 90 seconds each. The ASBA News Update is a quick and reliable way for business owners across the state to stay informed on important issues impacting their business. asba.com

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Marketing Hub: InMedia Company just launched the new M-Hub The Spot for Marketing Expertise e-newsletter for business owners and marketers alike. Sign up at inmediacompany.com

Photos courtesy of IKEA (upper right)

Launched last year to provide more timely information on the economy, its news-themed videos are

You are cordially invited to a very fashionable morning of fun and fundraising...

The Red Carpet Event

TM

Please join co-chairs

Molly Stockley & Jathan Segur

Saturday, March 7, 2015 2015 Hope Award Honoree

Linda Pope

Community Champion

The Red Carpet EventTM each year celebrates a community champion with the annual Hope Award. Join friends at the Omni Montelucia Resort for a Hollywood inspired fashion show, along with hearty bistro breakfast created by local Chefs Presented by

Community Partners Arizona Foothills Magazine I Fashion by Robert Black Ford Robert Black Modeling Agency Frontdoors News Ideation Nation I Nothing Bundt Cakes I The Production Group

Bistro Breakfast by Chef Jennifer Anderson - The Capital Grille Chef Micheal Cairns - Omni Montelucia Resort Chef Frank Caputo - Cancer Treatment Centers of AmericaŽ Chef Dawn Kenningston-Bejar - Benedict’s Catering & Events Chef Tony Rea - Creations in Cuisine Proceeds to benefit

Assistance In Healthcare and Face in the Mirror

Individual tickets: $125 Tribute Gifts & Sponsorships available through the Arizona Community Foundation for more information, please visit us at ideationnation.us/red-carpet-event

QUICK AND TO THE POINT

Grand Commerce Complex PhoenixMart, the more than 1.5-million-square-foot City of the Future centerpiece of NALTEC’s (North American Logistics, Trade and E-Commerce) 585-acre master-planned community in Casa Grande that is set to open in fourth quarter 2015, expects to complete leasing of more than 1,700 suites this year.

The global trade complex is expected to benefit primarily North American manufacturers, distributors and materials companies in key verticals Home & Hotel, Food & Beverage, Office & Recreation, Fashion & Variety, Electronics & Accessories, and Industrial & Automotive. phoenixmart.com

Maracay for Adults Arizona-based Maracay Homes is making an entry into the active adult market with an all-new Freedom Collection in the “small town” development of Verrado in Buckeye. Maracay teamed with nationally recognized architectural and planning firm KTBY to create four floor plans that showcase Universal Design elements, providing convenience and ease-of-living without sacrificing style. These include split master bedrooms, wider hallways and doors, sitting showers, raised oven and dishwashers and storage within reach. maracayhomes.com

Creditsafe Grows into West

Creditsafe, the world’s most-used supplier of online company credit reports, has opened a sales center in Tempe. “We wanted to be able to better serve our growing customer base in the west of the country,” says Creditsafe’s president of U.S. operations Matthew Debbage. The fast-growing company, which was founded in 1997 in Oslo, Norway, and set up its first U.S. headquarters in Pennsylvania in 2012, chose the Valley due to its rapidly growing economy as well as the quality of the work force and attractive real estate market.

Creditsafe offers high-data-quality, easy-to-use reports that customers can access directly online. “In 2014 alone, we supplied over 74 million company credit reports to more than 80,000 customers around the world. We already have over 5,000 customers across the U.S.,” says Debbage, observing, “More companies appreciate the business intelligence and marketplace advantages that a comprehensive credit report can offer them.” The new 9,500-square-foot office is predicted to grow from its current base of 30 employees to 150 by 2016. —Alexandra Lyon

Creditsafe creditsafe.com

NLRB: Off-Hours Email OK

Employers who monitor workers’ electronic communications cannot discipline workers for using company email off hours for non-business-related purposes, according to a ruling issued last December by the National Labor Relations Board. The new ruling (361 NLRB No. 126) states that employees with access to employer email systems “in the course of their work” must, in most cases, be allowed to use that email system to communicate with other employees during non-working time about any and all workplace issues. “This is a significant development because the new decision squarely reverses the NLRB’s own prior ruling on the issue,” says John Balitis, director of Labor and Employment at the Phoenix office of law firm Fennemore Craig.

The NLRB had ruled in 2007 that employers had the right to restrict employee use of employerprovided email systems to business-related communications only. In making the new decision, the NLRB notes that email platforms have evolved into the electronic equivalent of “natural gathering places” and employees have the right to use the systems for their own purposes, provided there are “special circumstances” to which they can be held accountable. “The decision gives employees a new tool to use in communicating with one another and in pursuing union organizing efforts.

As a result, employers may see an increase in these activities,” Balitis says. Employees and unions now have grounds to file unfair labor practice charges challenging employers’ existing email policies that contain a business-use-only restriction. “The decision also may place employers at risk for litigation over what ‘special circumstances’ may justify partial or complete restrictions on employee use of company email systems.” —Alexandra Lyon

Fennemore Craig fclaw.com

Work, Ingenuity & Education Infill Hot Property An infill project that broke ground in Mesa last month, Waypoint is already 100 percent leased on the first of two buildings that will comprise the 258-square-foot Class A office campus, according to David Krumwiede, executive VP of project developer Lincoln Property Company.

Waypoint sits on a prime 19.55 acres along the Loop 202 freeway, adjacent to the 1.3-million-square-foot Mesa Riverview mixed-use project and less than one mile from the Loop 101, the new Cubs Spring Training Facility and the newly reconfigured Riverview Park. waypointarizona.com

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Released last December as a publication worthy of any coffee table, At Work in Arizona frames the story of our state’s economic history over the past 100 years through the lens of the men and women who built it, and makes the point that, in order for the next 100 years to be as remarkable as the first, increased investment in education is essential.

“Arizona has a rich history of achievement driven by ingenuity and hard work,” says Jim Lundy, founding president and CEO of Alliance Bank of Arizona, which published the book and is making it a fundraiser for education-focused nonprofits. “But when it comes to education, we have some unfinished business. Arizona ranks at or near bottom in state spending on education. To remain competitive in a global marketplace, we need to change that narrative through strategic —RaeAnne Marsh investment in creating a 21st-century work force.”

At Work in Arizona is available with any donation above $100 to Alliance for Education Fund.

Publisher Alliance Bank of Arizona has earmarked all proceeds from this project to what it has identified as 12 of the state’s most effective education-focused nonprofits. next100years.org

Photos courtesy of PhoenixMart, Maracay Homes, Lincoln Property Company (left, top to bottom); Alliance Bank (bottom right)

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VERMILLION-AD-10-14.indd 1

10/21/14 10:24 AM

INNOVATIONS FOR BUSINESS

BY RAEANNE MARSH

Calling All Nerds Phoenix recently welcomed Minneapolisbased The Nerdery to its tech scene. It is the company’s fourth major market since its founding in 2003. The company with the tongue-in-cheek name has earned numerous recognitions in the ensuing years, including making Inc. Magazine’s list of fastest growing private companies for seven straight years.

“We took a long look at several cities and decided Phoenix was our best opportunity for establishing our next branch,” said Phoenix Managing Director Mike Johnson, noting the area’s strong entrepreneurial environment and promising assortment of business and technical recruiting possibilities.

The growing Phoenix team will complement the company’s other 500-plus employees it describes as “Web developers, UX designers, QA engineers and other Nerds” who partner with clients on custom interactive projects including websites, mobile and social-media app development. Says Johnson, “The talent is here, and, with a high density of students and Millennials, we see only upside in moving here, and moving fast.”

Technology for Networking Pitching itself as a mobile partner to LinkedIn, Reach offers technology to take online networking offline.

The app enables users to locate other professionals based on proximity, industry and job title. Users can customize their option to apply to specific industries or disciplines.

The app works as a virtual business card, letting users first identify potential partners in their area, then add them to their contact lists and arrange in-person meetings. Each Reach Out is customizable, as the app can use a customized profile or the user’s LinkedIn profile, and the results shown are the most applicable of

Reach thereachapp.com

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Mobile apps have become a hot trend, and while B2C has gotten more saturated, Jay Belfore, cofounder and co-owner as well as software director of Scottsdale-based Widely Interactive, sees a lot of room for growth in B2B. “Mostly, now, they address a specific function,” he says. “Projects are unique to the individual business.”

The mobile app should serve at least two purposes: convenience, or the ability to tap into the features of a smartphone, such as the camera or calendar or contact list; and address a particular need that can’t be met on a desktop or other non-mobile device. “A business owner may think he needs a mobile app but may, really, need a responsive website,” Belfore says.

Belfore advises businesses or app developers to think small. “First, validate there’s a demand for the product you’re building. Build a minimum viable product, then listen to users to find out what additional features they want.” And he cautions aspiring developers to not expect their app to go viral, noting that most of the time, they will need a marketing strategy and budget to get the word out. He suggests building a prototype, for about half the cost, and seek investors to get to the next phase of development.

“Any features of a mobile device that you can’t get on a laptop or desktop computer are enabling companies to do innovative things to have an app available to their customers and internal personnel,” Belfore says. To monetize it, the trend is to provide a minimal amount of the function for free and charge for upgrades, or to start charging for it after a limited introductory time.

It’s important to work with a developer that offers a professional level of expertise. Also critical is good design. Notes Belfore, “People don’t want to go through a learning curve every time they —RaeAnne Marsh download an app.”

Widely Interactive widelyinteractive.com

Gamification Empowers Employee Incentives Program

The Nerdery nerdery.com

the matches.

Mobile App Ops in B2B Market

Two-plus years ago, when Mountain Park Health Center in Phoenix wanted to find a way to inspire and recognize its 750 employees, executives decided on a gamification approach. This is one of many real-world applications in the expanding trend of using features of games to engage people and influence their behavior.

For help with the project, Mountain Park Health Center turned to Snowfly, an employee incentive and recognition company whose programs combine proprietary software along with motivating rewards that understand human behavior. For example, at Mountain Park Health Center, employees can congratulate each other with a Peer to Peer Recognition program, and are also recognized and rewarded for suggesting ways to improve the quality of care their patients receive.

It all starts with data analytics on individual behavior, regardless of the end-user experience, according to Ryan Dietrich, account manager for Snowfly. “By recording behaviors and patterns, we use tested and tried algorithms and data analysis

to assist organizations with efficiency, employee motivation and trends. We collect, protect and analyze behavioral data, which can then be used to tailor a unique customized experience to the end user.” Among the technologies used are relational database management system MySql and server management and database reporting tools.

“Mountain Park Health Center also uses gamification for employee birthdays, where they can play quick games to yield transferable points to a reloadable debit card,” Dietrich says, adding that the gamification option allows employees to win a significant number of points which can then be redeemed for a customized incentive reward.

Jenny Albios, manager of human resource information systems and credentialing for Mountain Park Health Center, says the incentive program has been extremely well-received among the employees and is working quite well. “Our employees love it, and the feedback has been —Alison Stanton great,” she says.

Snowfly snowfly.com

Adam L. Pennenberg’s 2013 release Play at Work: How Games Inspire Breakthrough Thinking explores the potential for businesses to tap into the tremendous amount of energy, engagement and brainpower that people are already expending in various types of game-play and use it for more creative and valuable pursuits, in the workplace and beyond.

Photo courtesy of Reach (far left)

TECH NOTES

It’s like having an enterprise-level IT department...

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ETS serves companies that depend on flawless IT operations, but can’t afford all of the highly trained and specialized staff it requires.

With a combination of 24/7/365 remote monitoring, a help desk, onsite visits and expert network engineering services, ETS has become the preferred IT department for small and mid-sized companies throughout the Valley.

YOUR BENEFIT IN BUSINESS

Music for Health Scottsdale-based Beamz Interactive, which holds numerous patents for its interactive, laser-controlled technology used in a wide variety of music, education, healthcare and consumer applications, recently launched its Beamz Therapy Bundle. The new therapy package features the Beamz Professional Edition Laser Controller and cross-platform player software with 50 songs and an activity guide for educators, therapists and professionals, and software for editing and creating interactive songs.

It also includes the Beamz Therapy Guide, created in partnership with the Department of Rehabilitation Sciences at Temple University, which features protocols and measurement tools plus additional songs.

“The Beamz Therapy Protocols were designed to assist therapists in structuring interactions and activities to address diverse goals and outcomes,” says Rhonda Nelson, Ph.D., associate professor in Temple U’s Department of Rehab Sciences. “Since individuals across the lifespan respnd positively to music, many therapists are interested in incorporating music into their treatment sessions.”

Beamz’s products provide tools that help maximize therapeutic outcomes in cognition, physical functioning and social/emotional expression. Its line includes a laser controller with four laser beams, and free iOS and Android mobile apps, with state-of-the-art music technology that brings music to everyone by simply allowing users quick and easy access to hundreds of sounds, instruments, vocals and music clips.

Beamz Interactive, Inc. thebeamz.com

Leveraging Company Healthcare THE NET EFFECT OF COVERAGE, PREMIUMS & BENEFITS

will present the fourth annual “The New Healthcare: The Net Effect of Coverage, Premiums and Benefits” event and expo at The Phoenician Resort on April 17.

Three panels of local healthcare experts will speak on: Coverage — what businesses need to succeed; Premiums — leveraging costs and the bottom line; and Benefits — the power of prevention and wellness.

The event will include an expo of local healthcare companies. Tickets are $65.

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inbuisnessmag.com

Healthcare franchises are hot. Non-medical homecare was the No. 1 franchise industry a few years ago (2006 - 2009), according to Peter Tourian, founder and CEO of locally based SYNERGY HomeCare, noting that, while it is not necessarily still selling the most franchises, “it is consistently growing at the top level.”

The passage of the Patient Protection and Affordable Care Act has had a positive impact on the industry.

Although a lot is still up in the air, Tourian says, it has changed healthcare in terms of how patients are discharged and readmitted.

Because readmittance can cost healthcare providers a penalty fee, “facilities are motivated to work with businesses like ours to help them help patients from getting readmitted.” He has begun working with facilities as part of an ACO to help reduce their readmission rate, and anticipates taking the program national.

Tourian has found that, in many cases, facilities’ high readmission rates stemmed not from care but from patients not understanding their discharge instructions. “You don’t need to be a physician’s assistant or registered nurse to help an individual with medical reminders and discharge instructions.” It was that realization, in fact, that led to his starting SYNERGY HomeCare in 1999, when a common request to the medical staffing company he’d founded the previous year was for patients getting discharged from the hospital and needing help at home.

Laurie Malone has seen such potential in the industry that she and her husband, Rodney, recently purchased master franchise rights with Golden Heart Senior Care for an area that spans east-west from Fountain Hills to Interstate 17 and north-south from Anthem to Chandler. “I looked at trends in business and in franchising, and the upcoming ‘senior tsunami’ indicates a growth of 30 percent year over year.”

The biggest area of concern, Malone says, is memory care as with early onset Alzheimer’s.

But her business offers assistance with daily living to patients of all ages for needs short of actual medical care, whether for one hour a week

or 24/7. “And if the patient requires extreme care — is so bedridden, that is, that they require a nurse — we will employ a nurse for that person.” She keeps an RN on staff, she says, to be able to answer care questions or in case of an emergency.

“The quality of the caregiver is the product we’re selling,” Malone says. She finds a good talent pool exists here, and has established a relationship with local nursing schools. “The ideal employee is a person going to nursing school.”

Malone says she and her husband started their own franchise first “so we will be a better master franchisee.”

For Tourian, becoming a franchisor was not his initial intent. But when he saw expansion opportunity in markets outside Arizona, he decided against the corporate structure because distance would make it difficult to handle unexpected emergencies at the business location. He put his franchising concept together in 2003, released it in 2005, and has since developed it into a strong national franchise.

Last December, alone, he says, his company sold 13 franchises. Noting the advantage of a service-based business such as homecare over brick-and-mortar businesses that require expensive build-out and offer a fixed return, he says, “I started what is now the fifth-largest homecare company in the U.S. in a 10-foot-by10-foot office.”

Golden Heart Senior Care goldenheartscottsdale.com SYNERGY HomeCare synergyhomecare.com

One in every two Americans say they want at home health measurement devices to automatically connect online to send information to their doctor and other people they choose, according to a recent survey from A&D Medical, the worldwide leader in connected health and biometric measurement devices. wellnessconnected.com

Photo courtesy of Beamz Interactive, Inc. (far left)

For Health and Franchise

WELL WELL WELL

In Business Magazine

BY RAEANNE MARSH

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METRICS & MEASUREMENTS

Passion Fires Sustained Performance Improvement Organizations need to tap into existing passionate workers

by RaeAnne Marsh Companies need passionate workers because these workers can drive extreme and sustained performance improvement. However, a mere 12 percent of the United States work force exhibits all of the attributes that define the “Passion of the Explorer,” according to a new report from Deloitte’s Center for the Edge entitled “Passion at work: Cultivating worker passion as a cornerstone of talent development.” These attributes are commitment — being committed to having an increasing impact over the longterm in a specific domain, like an industry or functional area; questing — embracing challenges as opportunities to learn and get stronger; and connecting — building strong, trustbased relationships while tackling challenges.

DEBUNKING THE MYTHS

IDENTIFYING THE PASSIONATE WORKER Workers who have the passion of the Explorer differ from non-passionate workers in a number of ways.

Explorers, on average, work five hours more per week and are more likely to report being available 24/7. They are more likely to switch jobs. Additionally, 45 percent of Explorers report that they are in their dream jobs at their dream companies, and, despite their tremendous value to the organization, Explorers are not driven by income. Explorers are also significantly more likely to take risks to improve their performance versus workers without passion.

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Attacking the gaps in worker passion starts at debunking the myths surrounding them. The following are five common myths that impede organizations in their efforts to maximize the potential of worker passion.

■■ Myth 1: Age matters. Age does not have a statistically significant impact on worker passion. Workers exhibiting the attributes of the passion of the Explorer can be found at all ages.

■■ Myth 2: Firm size matters. Large firms are just as effective, or ineffective, at cultivating passion in the work force as smaller firms.

■■ Myth 3: Only certain groups of people can have passion. A worker’s place of residence does not influence the likelihood of being passionate, at least not within the U.S. ■■ Myth 4: Educational attainment determines passion. Despite Explorers having a slightly higher educational attainment at the post-graduate level (28 percent of Explorers versus 23 percent of all workers), educational attainment overall does not have a statistically significant impact on having the passion of the Explorer.

■■ Myth 5: Only knowledge workers can be passionate.

While Explorers are overrepresented at higher corporate levels, even some front-line workers reported being passionate.

CULTIVATING WORKER PASSION When it comes to cultivating worker passion, some of the actions employers can take are surprising. It isn’t increased compensation or bonuses or even recognition that drives passion. In fact, encouraging people to work cross-functionally and allowing people to work on projects outside of their direct job description can boost the chances that someone is passionate about his or her work (40 percent and 34 percent increases, respectively). Given that 88 percent of the work force, currently, is not exhibiting worker passion, the report suggests companies might be best served by looking to the work environment to boost passion in their existing work force.

The survey also suggests that the current focus of many companies on building employee engagement may not be sufficient. If employees are more engaged in their work, they are likely to perform at a higher level than workers who are not engaged. Typical measures of worker engagement do not look at attributes that make up the passion of the Explorer, which include a commitment to driving increasing performance improvement, excitement about engaging on new challenges or eagerness to take on those challenges by working closely with others. These attributes are currently off the radar screen of most companies, yet are much more likely to accelerate their performance improvement.

Deloitte LLP deloitte.com

Attributes of Passion While there has been a marginal increase in the percentage of passionate workers over the previous year (from 11 percent to 12 percent), passionate workers remain a tiny minority of the overall work force. However, while almost 40 percent of workers exhibit no attributes of passion, nearly half exhibit some of those attributes.

Archetype

Percent of Work Force

Attributes Exhibited

The Explorer: seeks opportunities to learn and improve performance, motivated by zeal to have a lasting – even increasing – impact on his or her industry

12.3

Committed, Questing, Connecting

The Connector: enjoys reaching out to others to solve immediate challenges, but tends to stay within the confines of his or her given responsibilities

11.1

Connecting

The Loyalist: focuses on achieving an impact in a particular industry, but does not embrace new challenges

10.3

Committed

The Learner: enjoys opportunities to learn as an end in itself, but is not committed to a particular industry

9.3

Questing, Connecting

The Player: enjoys challenges as an adventure but is not committed to a particular industry

6.6

Questing

The Mad Scientist: highly motivated for self, but is not as likely to seek others’ help in addressing a problem

5.5

Committed, Questing

The Performer: can be a high performer as long as the job function is well defined

5.3

Committed, Connecting

Source: Deloitte Passionate Worker survey, fall 2013.

Of the 88 percent of workers who lack the full attributes of worker passion, about half have one or two defining attributes. This represents tremendous untapped potential, as organizations can work with employees to amplify the attributes of passion they have and cultivate those they do not yet possess.

GiveToPCHF.org

Join Us March 4th YOU’RE INVITED TO BE INSPIRED This fun-filled evening showcases local nonprofits who will give three minute “pitches” about their organizations. The eight finalists will compete for cash awards including:

March 4, 2015 Tempe Center for the Arts Registration & Nonprofit Expo at 4:30 p.m.

Auditorium Doors Open at 5:30 p.m.

Reception and Performance by Urban Electra at 7:15 p.m.

• SVP Arizona Award: $25,000 • Judges Choice Award: $10,000 • Kiita Get Up and Go Award: $7,500 • ASU Walton School of Sustainability Award: $2,500 • People’s Choice Award: $2,500 • Mentor’s Choice Award: $2,500 • Student Innovation Award: $2,000

Purchase Tickets & Learn More at www.fastpitchsvpaz.org

602.224.0041 info@svpaz.org

MINDING THEIR BUSINESS

Eric Roudi: Seeing the People Side of Commercial Cleaning The foundation of his business model is personal interaction

More than strictly janitorial, OpenWorks services include stone and marble, landscape maintenance, pressure washing, parking lot sweeping, HVAC/ mechanical, electrical and lighting, handyman, preventive maintenance, pest control, clean rooms and supply management.

OpenWorks has been in business since 1983 and has regional centers in Arizona, California, Illinois, Texas and Washington. Its national headquarters is in Phoenix, where it houses its Franchisee Training Center and corporate operations.

OpenWorks was right in step with the green cleaning movement, using eco-friendly products and a more carbon-friendly approach ahead of many in the industry. In conducting business with vendors and within its franchise community, practices such as consolidating orders so as to minimize the number of deliveries helps OpenWorks reduce its own carbon footprint.

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by Mike Saucier Eric Roudi realized in the early 1980s something that others at the time had not: The cleaning business is really a people business.

It’s a people business in the sense that clients who own commercial buildings have needs and requests they’d like to convey to someone they know and trust. It’s also a people business in terms of how Roudi recruits those who will interact with him and his clients.

Roudi is founder and CEO of OpenWorks, a Phoenixbased commercial cleaning company and franchise. It has a national footprint, with more than 330 locations in 15 states, with its cleaners servicing 1,100 facilities each day. “The differentiator we went after was to use pride of ownership to our advantage,” Roudi says. “We capitalized on that notion by setting up individual franchises, where the owner is in charge of delivering the service to end users — customers — and also, as an owner, he or she is closer to the employees they’re hiring.” He says this helped reduce workplace turnover to 40 percent from an industry average of 300 percent.

Roudi came to the U.S. from Iran at age 16 to attend college, with plans to return after earning his degree. That was 1978, right before Iran was consumed by a revolution and his family was forced to flee. He lost access to them and found himself alone in his new country. Emulating the entrepreneurialism his father had modeled, he came to Phoenix after graduating from Tufts University and, with a friend, made a pitch to investors to give them $34,000 to launch a commercial cleaning business.

Later, buying out those investors turned out to be “a good decision personally because I ended up with 100 percent of the company,” he says, explaining he’d grown tired of answering investors’ questions every month that had nothing to do with the business itself.

“I think what was important in the very beginning was having set goals, clear goals as to what I wanted my income to be at some point and what the business would look like at some point,” Roudi says. “Not all the decisions were correct, obviously, but I made more correct decisions than wrong decisions.”

Commercial cleaning was a $70-billion-a-year industry at

the time. Roudi recognized that it was fragmented so he went the then-rare route of franchising in the early 1980s. “I liked the look and feel of the franchise system,” he says. “You could walk into a McDonald’s anywhere in the country and expect the same service. I wanted to make that the same for the cleaning industry.” He knew if he could create a system and then easily replicate it, he could be successful. “The premise of franchising and what we actually incorporated was the fact that we had owners out there interacting with the customer and providing the service,” Roudi says. “That was the beginning of the whole thing.”

One of the most crucial commitments he has made — and process he has honed over the years — is making sure he has the best team in place. “Nothing gets done without the right people,” he says, noting OpenWorks has a “pretty elaborate recruiting methodology,” which includes personality tests. He makes sure to get self-starters who are motivated in part by money — it’s the “universal language of business,” he says — and conducts at least three interviews before making a decision.

Roudi does his part in making sure his company is a good place to work. In contrast to the “old days,” when he would just tell people what to do and wonder why they weren’t doing it, he says he now listens to them, too. With that, he has learned and perfected his approach.

Roudi’s taste for innovation was there from the very start. Since the early 1980s, the company has had its own information technology system to help manage several functions in the organization, which has yielded a lot of efficiencies, he said.

These days, many of his larger customers are taking decision-making away from their individual facilities, and Roudi’s firm is well-suited to go after them because of its use of franchisees. Clients prefer a single point of contact — one vendor who can manage it all so they can cut down on their expenses. Roudi believes that kind of efficiency is exactly what has separated his company from competitors.

OpenWorks openworksweb.com

Indicating the continued strength of the facility maintenance services market, OpenWorks sold 60 franchises in 2013 and 47 in 2014.

Photo courtesy of OpenWorks

OPENWORKS: CLEAN SWEEP OF FRANCHISING SUCCESS

SEDAN SUV EXECUTIVE VAN LIMOUSINE SPRINTER MINI BUS MOTORCOACH

LAW MATTERS TO BUSINESS

Yvonne Moss of Carter Law Group P.C. is an experienced business lawyer representing for-profit, nonprofit, tax-exempt, and social enterprise endeavors with respect to their business law needs, specializing in the contracting needs of exempt organizations and social entrepreneurs.

Jill Casson Owen of Snell & Wilmer has a diverse real estate, general corporate law and business transactional practice, providing advice to public and private entities and individuals.

She also advises clients on a variety of federal, state and local regulatory compliance matters.

Mackenzie Woods of Carter Law Group P.C. focuses his practice on representing missiondriven businesses and charter schools on issues of business, education and nonprofit tax law, as well as state and federal regulatory compliance.

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For-Profits Can Pursue Public Good Under Arizona’s new benefit corporation statute, public good and profit are dual responsibilities

by RaeAnne Marsh For-profit corporations must be run to maximize profits to their shareholders. Decision makers who put any other consideration above profit may be sued. Arizona’s new benefit corporation statute, which went into effect January 1 of this year, turns that situation around, providing a route for businesses that want to play to a social conscience. Businesses may now choose to incorporate as a “benefit corporation.”

“A benefit corporation is formed the same as a traditional forprofit, but in its articles of incorporation it has to have general public benefit as a central purpose,” says Jill Casson Owen, an attorney with Snell & Wilmer. The business may include specific benefits as well, but it must have at least one general public benefit. This does not mean, however, that the corporation abdicates its responsibility to be profitable; it just means that some decisions can be made in favor of the public good even if the specific action will not result in financial profit.

“It makes the most sense for social entrepreneurs who want to demonstrate to the market, to investors and to customers that they are holding themselves responsible to effect a public benefit or social impact,” says Mackenzie Woods, an attorney with Carter Law Group. There is a growing movement toward social consciousness, and Woods notes this provides a legal mechanism for investors to ensure their social impact investment will go to a company that will do the good that the investor expects it to. In fact, Woods notes that in Arizona, “Social Venture Partners and other social venture capitalists are driving investment into these organizations that have this type of purpose baked into their governing documents.”

Owen emphasizes the importance of a business preparing its documents correctly to make sure it is set up right. “Do your homework regarding your purpose and make sure it’s achievable, because that’s what you’ll be held accountable for,” she cautions. In its annual report, the benefit corporation’s accomplishments must be measured against a third-party standard — although the business is free to select the one to use.

Stakeholders, directors and officers of the benefit corporation have a fiduciary duty to consider the impact of their decisions on the community and local and global customers. However, the statute specifically excludes them from monetary damages; the court can enforce injunctive relief only, to make the corporation do what it said it would. Those who have standing to bring an action are the corporation and its shareholders, directors and investors — those directly involved in the operation or who have an interest in the operation except the beneficiaries. Neither do employees have standing, unless they are also a director, shareholder or investor.

“The threshold to create or change benefit status is higher,” points out Yvonne Moss, an attorney also with Carter Law Group. Forming a new corporation as a benefit corporation requires approval of 67 percent of those within the company entitled to vote. An existing corporation can change to a benefit corporation with a 75-percent vote; likewise, it needs a 75-percent vote to convert from a benefit corporation. Other corporations need a simple majority to make changes.

Arizona is now one of 27 states with a benefit corporation statute. As a legal construct, it is still so new that there have been no public benefit proceedings yet in the courts. There is an element of unknown to it, so, Woods says, “We don’t know what it will look like.”

An option that has previously been available to businesses wanting to allow consideration of public good in their decisions is licensing as a B Corporation by nonprofit B Lab. Operationally, the fiduciary duty is similar, says Woods, whose firm was the first licensed B Corp in Arizona, and whose firm’s founder, Ellis Carter, was among those instrumental in getting the benefit corporation statute passed. A licensed B Corp has a contractual obligation to meet specified benchmarks; a benefit corporation has statutory obligations to perform per its articles of incorporation.

“Benefit corporation” is a legal status, separate from the business’s tax status. Noting an LLC can elect to be taxed as a partnership or a C corporation, for instance, Carter Law Group attorney Yvonne Moss emphasizes that choosing to be a public benefit corporation is not a tax decision.

Dan Cracchiolo

Ed Bull

Martha Patrick

Personal Injury

Land Use & Zoning

Tax Controversy

Andy Abraham Selected 2015 Best Lawyers Real Estate Litigation and Real Estate Law

“Lawyer of the Year”

Clare Abel

Mike Dulberg

Ian Neale

Real Estate

Construction Law

Personal Injury

Steve Serrano

Todd Julian

Ed Fleming

Family Law

Personal Injury

Commercial Litigation

Congratulations to Burch & Cracchiolo attorneys who have been selected by their peers for inclusion in 2015 US News Best Lawyers in America. bcattorneys.com

Burch & Cracchiolo, P.A. 702 E. Osborn Rd., Suite 200 Phoenix, AZ 85014 602.274.7611

Arizona • California • Nevada

2

1

Know Yourself, Your Brand and Your Competition

Know Your Audience

3

Evaluate Media Options

5

4

Fail Quickly

Give Credit Where Credit Is Due

MARKETING

options are wide and varied, offering more opportunities than ever before for companies to connect with their customers. Everything is on the Internet, and this has dramatically changed the landscape for business.

Even small companies in Arizona are selling internationally, observes Matt Silverman, vice president and managing director of R&R Partners’ Phoenix office. “Their product is interesting, and now discoverable by people anywhere in the world,” he says. The Internet provides companies today — both big and small — a platform they may have only dreamed of a short time ago. As Scott Harkey, president of Owens Harkey Advertising, puts it succinctly, “The global economy is an enormous upside for companies.”

But as much as it’s a global economy, all marketing is local, emphasizes Tim Riester, principal and CEO of advertising agency Riester. “In 2015, even brands with thousands of locations in the world will be focused on generating customer traffic at the local store level.” Advanced technology in data collection such as location services and geo-targeting is proving to pair well with the popularity of mobile devices, and businesses now are able to identify potential customers near their store and invite them in with relevant and immediate offers.

It’s no surprise that search engines and the rise of mobile technology play into everyone’s marketing decisions. However, although the Web gives business more tools, some things haven’t changed at all. Strategy is still key, and the starting point for strategy? “Know your brand,” insists Rosaria Cain, CEO and media director of Knoodle.

Emphasizing the importance of strategy as the foundation of any marketing plan, Beau Lane, CEO of LaneTerralever, explains, “It’s easy to create marketing materials, but the magic comes if you have strong strategy behind that, that’s focused on the objectives you have and targeted to customers you’re trying to attract.”

What’s key is the brand knowing who it is and what it stands for, and aligning with consumers who are looking for that. Marketing now is less about talking at people and more about engaging with them — having a brand experience the consumer can feel and touch at every touch point, not just through advertising but through every interaction with the organization. Such an immersive experience “is the basis for starting to build a friendship,” says Kristen Bloomquist, executive VP and general manager of the Phoenix office of Cramer-Krasselt, favoring the concept of “friendship” in marketing because “friends talk about you to other friends; they share about you; and they’re loyal, they want to come back for more.”

Cramer-Krasselt Kristen Bloomquist

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KNOW YOURSELF, YOUR BRAND AND YOUR COMPETITION A company must first understand itself in order to develop a strategic plan. What does it stand for now? What it will stand for in five years? Ten years? “And,” Harkey adds, “what are benchmarks for those goals?”

This understanding must exist at all levels of the company, not just the owner or top executive. Riester suggests the company publish a brand guideline for its employees. “Having an onboarding curriculum for new employees is critical to ensure they understand what you stand for and how to represent your brand to your customers,” he says.

It’s also important that a company know its competition, its unique position in its market or industry, and its positioning stage. The old adage, “You can’t be all things to all people” is still sound. A furniture company, for instance, might find there are other businesses dealing with high-end products, and if it can’t compete there, it can be the low-end, high-volume provider. “Walmart has done well with this,” Harkey points out.

Of course, how a business does its marketing depends on the size and scale of the business. What it comes down to is needing to look at who the company is and who it is trying to reach from the consumer segment.

KNOW YOUR AUDIENCE A business also needs to understand its target audience — so it can better target its marketing messages and dollars. Differentiators include age, location, their mindset in purchasing a specific product, what they like to read, how often they’re online and how they get their information. A business needs take the time to consider how the customer reacts to what it is saying. “Find an angle that interests them, not just that interests you,” Cain says. The plan should be built on how customers get their information and how they like to be approached.

The point is to understand what motivates the desired customer to take a positive action — and why. Notes Silverman, “The more you understand your audience, the more you can narrow the communication channels you use.”

Businesses need both qualitative and quantitative data, and there is an abundance of resources available to them — from social listening tools to affordable databases they can use for surveys. This information can be acquired through

Knoodle Rosaria Cain

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Owens Harkey Advertising Scott Harkey LaneTerralever Beau Lane

focus groups and research projects. Pointing out it’s easier and quicker than ever before to add certainty to message creation and media channel selection, Riester says, “Focus your marketing on moments in the customer’s path to purchase, and the lifetime value of your customers will increase.”

The Millennial Generation is seen by many in the marketing profession as the most important generation for marketers, offering the greatest opportunity for customer growth. For this demographic, social and environmental awareness is a pillar. “The younger generations are interested in companies’ social and environmental awareness, and this will influence their buying habits,” Silverman says, citing the success of Starbucks and online shoe retailer TOMS. They are also, however, the most well-informed and skeptical consumer in history. They don’t want to be “marketed to,” and they are media-savvy enough to recognize where that is happening. Instead, businesses should aim to be entertaining or educational — and keep in mind the danger of making a claim that is not entirely true, because they will go online and research the claim. “If you’re not truthful, they’ll destroy you on social media,” Riester says. “But if you have purpose beyond commercialism that appeals to them, they will spread it throughout their community and become loyal users.”

The skepticism manifests in another way that impacts a brand’s perception. While it is true in general that customers have tremendous access to information — from peers and social networks to online content and blogs — the Millennial and Digital Native generations, in particular, value opinions that come from outside the company itself.

Businesses can create messaging customized to specific audiences; even the Millennial Generation can by hypersegmented. To do this, businesses need to understand the nuances for each culture. Arizona is a different market from New Jersey, for instance. “People want to feel special, like that message was specifically for them,” Harkey says, citing Shea Homes’ marketing its Trilogy developments to Canadians differently from its messaging to people from Chicago or New York.

There is also a definite shift toward multiculturalism. In the Phoenix designated market area, for instance, a look at the total market reveals that 27 percent of the adult population is Hispanic; 40 percent of the population overall. But differences are more than just language. Even acculturated Hispanics look at companies differently if they believe the companies understand them, Bloomquist notes.

As beneficial as it is to break down the demographic makeup of a market, Bloomquist, acknowledges that not every

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business has money to spend against different segments — so it is also valuable to look at the total market.

Consumers want an experience with the brand, so brands that can find ways to engage with them socially or online or through a mobile app “are giving the brand meaning in ways that are more than just being talked at.”

EVALUATE MEDIA OPTIONS Marketing decisions are made based on how to bring the message to life from a brand standpoint as to where and what and how consumers can engage with it. This goal, however, remains a moving target.

Technology and strategies change all the time. The good news is, marketers have more methods to reach customers.

On the other hand, Silverman says, “The bad news is, the customer is inundated with more and more messages, and therefore it’s harder to break through the clutter.”

The tool kit available to all companies includes print, email, social and website strategy, digital engagement and customer experience. With these, companies looking to elevate awareness and drive sales need to understand traditional and digital marketing. Most companies can’t afford to do all, so as it considers its audience, goals and budget, the company needs to determine which communication channel is most efficient in reaching the targeted audience.

But the medium is not the message. “Content requires good communication, good copy writing, good design — the classic elements of marketing,” Lane states.

Then comes the tactical strategy — how to put messaging in place.

Thanks to social media and content marketing, social awareness platforms and marketing have given underdog brands a chance. Smaller brands have built their culture on this; Harkey points out that bigger brands, like Coca Cola, are now getting into it.

Social is a medium that is becoming its own network of opportunity, each channel with its own following. Cain characterizes Facebook as having become the “old guard,” Instagram a provider of visual storytelling, Twitter now a real-time news source and information-gathering tool, and Pinterest more like a magazine than the other sites. Snapchat may be up and coming, but its usefulness is not yet clear, she says, noting it has not been monetized yet.

Advertising used to be top-down — the company would tell about the product and the consumer would decide if

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R&R Partners Matt Silverman Riester Tim Riester

she wants to buy it. With social media, it’s a 360-degree relationship: People review the product and talk about it online, and people rate the product. “If you make a mistake or do something great, people will talk about it,” Silverman explains. “If a customer doesn’t like something, she will tell you — and tell friends on platforms that can be read by millions of people.” In fact, customers and consumers have strong ownership of “their” brand, so understanding how to deal with that is what’s happening today in marketing.

This reality has forced companies to take a new approach as to how they communicate and act. So, says Cain, “If you don’t do it right, don’t do it.”

Part of doing it right is staffing for social customer service — because customers are now choosing social media channels for customer comments, questions and complaints. Says Riester, “Consider social media the new telephone room for your customer service department.” By responding quickly, online, businesses will convey respect to their customers, reinforcing the brand engagement that encourages them to more frequently purchase that company’s products or services.

Riester predicts 2015 will see new beta-tested tools to help marketers connect with consumers, such as location services for retailers to connect with people within proximity of their store and offer them coupons and a quick link for directions.

And not only has the efficacy of digital expanded from reach to engagement, it can also enable the marketer to test the ROI of the method used.

But businesses need other ways to push people into the online arena. Traditional media remains important. Says Riester, “When any social media account is connected to a traditional offline campaign, it works better than just digital alone.”

Email is a traditional medium that’s alive and well. But people are inundated with emails, so the key is how to get their attention; how to write messages to engage them. Email is one piece of a full strategy, one of its pluses being the ability it affords a business to organize its brand advocates — people whose continued presence in a company’s email program indicates they already like the brand.

Print is also a valuable traditional medium. Print, in fact, is a proven tool for establishing credibility, Harkey notes. It’s something an individual can hold, he observes, adding, “It says you’re a trusted resource.”

Another tool for credibility is events. An event has a more personal touch and enables the business to get more across to the consumer about the brand. “People don’t buy things per logic,” Harkey notes. “They buy emotionally, and back it up with all the logic.”

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Experiential, or event, marketing has become more important. An example Cain cites is the lounge at Phoenix-Mesa Gateway Airport that Fulton Homes provided a few years ago to connect with the many Canadians — potential homebuyers — who passed through that entry point to Arizona. And Riester relates that when Hormel introduces a new product or line extension, “the most successful way to generate a trial is in a grocery store with a tasting crew, plus coupons to use then and there.” He anticipates that 2015 will see marketing include unique ways to work an event to connect customers back with social media after event.

And, of course, there’s television, generally considered the fastest awareness-building medium. “But on its own,” Lane notes, “it doesn’t build consumer engagement or brand experience with your brand.”

Another trend that’s huge is brands acting more like publishers, now that social media and blogging afford the opportunity for businesses to have distribution and publish content. A business owner can use sites like LinkedIn to promote himself as a thought leader, and even create his own network. Noting the ease of making videos with a smartphone and uploading them to YouTube, Cain says, “The expense barriers are gone.”

Whatever marketing tools are selected, businesses must integrate their branding consistently across all the media channels. This is true today more than ever before, although perhaps also more complicated, given the proliferation of media options and the fragmentation of customer audiences. The ability of people to research online, see the product and engage with a business through social media has changed the game.

Engagement — an ongoing conversation with customer base, onsite and online — and the brand need to work together, and this involves tone of voice and type of message as well as facts.

“Many companies struggle with consistency in communication,” Silverman says, reflecting this may be because businesses have many different departments.

Other challenges are short attention spans, smaller screens and limited time. So the marketing needs to be simple, direct and defined in what the business is looking to communicate.

Along with the messaging having to be consistent, it has to be frequent. “People are exposed to 3,000 promotional messages a day,” Harkey says. Ten years ago, that number was 1,000; in five years, it’s predicted to be 5,000. “People are bombarded, so if you’re not succinct to that culture and individual, you’re just one of that 3,000 communications.” The old rule was having to hit the consumer three times a day; now, it has to be six or seven times for the consumer to even know that company or brand exists.

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FAIL QUICKLY The frequency need notwithstanding, the deluge of content marketing from brands has created a tremendous clutter. Businesses should focus their efforts on giving customers only timely, relevant content that helps them in their daily lives. “Create content your customers will actually use,” Riester says. “They will reward your brand with both their attention and their wallet.”

There may be insights to specific demographics that cross over to other segments of the market. By determining where those intersections are, a business can develop a single strategy that crosses different segments, and bring it to life in the way that is most relevant to the audiences. Bloomquist gives the MGM Grand Hotel as an example, explaining the brand positioning is, “We offer unparalleled entertainment experiences for our guest,” with the campaign being, “MGM is the entertainment authority.” Noting that “entertainment” means something different to an upscale, seasoned couple and to a family, she says, “So executions are brought to life differently under that campaign and that brand strategy.”

An emerging trend is businesses inserting a local reference, such as the name of the city, into their message. “It gets you to listen a little more,” Harkey notes.

Also important is getting reports on the marketing efforts, so the business can understand what is working and can cut out what isn’t. Businesses need to be willing to admit mistakes and change quickly, an action possible now thanks to the Internet. As Harkey puts it, “Fail quickly and be willing to optimize.” However great a business may think its post is on social media, if there’s no engagement — that is, if it hasn’t engendered comments — then it’s a failure and not something to be continued. With an email campaign, a bad open rate probably signifies a bad headline.

Businesses need to be focused on their goals, and the marketing strategy follows from that. “You have to understand what you’re trying to achieve so you can measure if you’re successful,” Silverman says. But having too many goals can be a problem; Silverman suggests focusing on the top three.

Authenticity is also key. This includes being honest when things don’t go well — businesses can explain why to their base — as well as celebrating victories together.

GIVE CREDIT WHERE CREDIT IS DUE In today’s world, there are more opportunities to interact with the customer — and track results, how they’re reacting and behaving.

It’s also easier than ever to research a market, with numerous research tools a business can tap for information. SurveyMonkey is one Cain cites as a resource available at a reasonable rate.

Whether a business uses social media, online surveys or old-

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fashioned focus groups, it is critical that it constantly monitor its consumers and how their attitudes are changing. “You have to be able to respond to comments, especially negative ones, and take action,” Cain explains. “People will remember not just a bad review but that you ignored it.”

Businesses can use free Web analytics tools, such as Google Analytics, and campaign tracking tools in programs like AdWords to quantify success and calculate ROI in real time while they are implementing their marketing program.

But businesses also need to be smart about where they ascribe credit. A common mistake is putting too much emphasis on the last piece. For instance, a customer may have contacted the business through its website, but did she discover the business on social media, or did the business’s salespeople drive that awareness? Or maybe a print ad broke the awareness, and people then went to Google. “Are you giving too much credit to the end of the sales funnel?” asks Harkey.

The fact that smartphones and tablets have become the favored tools for Internet searches over desktop computers imposes a new urgency on businesses: having their digital and email marketing programs designed to adapt to the visitor’s device. Technology now enables a site to automatically sense the screen size of the device being used and adjust to it.

Underscoring the reason for making this a top priority, Riester says, “If customers can’t interact well with the website, they may abort and go to a competitor.” Building for a mobile audience isn’t necessarily new, as some companies have tried to keep up with technology by creating an “mdot” site for iPhone and Android users. But Google, Yahoo and the other Internet servers see this as a different company — so, on algorithms that rank businesses in searches, businesses lose credit for this percentage of traffic.

Business also must understand that the consumer, today, has more control than ever before; companies can’t control what’s being said about them like they used to be able to do.

Part of the marketing planning process, then, should include considering where, what and how to control its consumer engagement, and where not try — and then let consumers have conversations that are amplified out in the market through their own voices.

Although technology changes, the fundamentals don’t.

Businesses need to make a good product, understand their audience, be authentic and transparent with their customers, and have incredibly good customer service. “All this was true 50 years ago,” Silverman sums up. “The added complexity now is, we have all these added ways to communicate with them, and they have ways to do research and make judgments without meeting you. Therefore, the competition is greater.”

Cramer-Krasselt c-k.com Knoodle useyourknoodle.com LaneTerralever laneterralever.com Owens Harkey Advertising owensharkey.com R&R Partners rrpartners.com Riester riester.com

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PEOPLE ARE KEY

How to Hire the Best Job Candidates There’s a high cost in time and money to hiring a new employee, but these tips will alleviate job-search stress and lessen the risk of a bad hire

by Tony Beshara, Ph.D.

Tony Beshara, Ph.D., is co-author of 100,000 Successful Hires: The Art, Science and Luck of Effective Hiring, Owner and president of Babich & Associates, a firm that was established in 1952 and is the oldest placement and recruitment service in Texas, Beshara is also the creator of The Job Search Solution. He has been a professional recruiter since 1973 and has personally found more than 9,200 individuals jobs.

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Most business leaders claim that hiring quality individuals for their organization is one of their highest priorities.

Nevertheless, many of them tend to think that skilled interviewing and hiring come naturally, and that, because they are good at their jobs, they must also be innately good at interviewing and hiring. The truth is, effective interviewing and hiring skills do not come naturally. In fact, just as becoming a highly skilled professional in any field, honing the skills for identifying and hiring job candidates requires years of experience.

Some of the tricks of the trade can be imparted, but mastering these techniques requires constant practice.

It’s comparable to bench-pressing 500 pounds. While it’s not complicated, it does require discipline and repetition — and it’s not easy. Smart managers learn from the experts and follow a handful of simple techniques to build a team of talented employees.

SIMPLE TECHNIQUES Be specific. First, hiring managers should establish a clear idea about the kind of candidate they need for the job. This requires a very specific definition of the job’s functions matched against a candidate’s quantifiable experiences.

“Good written and oral communication skills” are typical requirements, but relatively meaningless. “Having filed SEC reports” or “attained 100 percent or more of sales quota three of the last five years” are quantifiable, measurable experiences.

Be realistic. It’s important to have a realistic idea about what kind of candidates are available. In today’s market, this can be a challenge. Companies are snapping up good candidates right and left. Still, many managers search for unrealistic or pie-in-the-sky qualifications. Because they don’t have much hiring experience, the qualifications they are looking for might actually be at odds with what the market will bear, especially for the salary being offered.

Avoid an over-crowded slate of decision makers.

One of the biggest mistakes companies make when hiring is involving too many people in the process. Unless it’s for a C-level position, companies should involve no more than three people in the process — and make sure to involve those who will be working directly with the candidate when he or she is hired.

When the interviewing cycle gets bogged down in people who have no relationship with the position being filled, it becomes a popularity contest rather than a careful evaluation.

Organizations tend to take the crowd approach as a way to avoid making mistakes. Studies have shown, however, that once the number of people in the interviewing and hiring process exceeds three, the probability of a bad hire is greater.

Don’t put too much weight on the resume. Hiring authorities usually rely too much on a resume to determine who to bring in for an interview. Many employers assume they can learn everything they need to know from a resume, and yet 40

In November 2014, the latest period reported, both the U.S. and Arizona’s seasonally adjusted unemployment remained unchanged at 6.8 percent and 5.8 percent, respectively. Corresponding figures for the previous November were 7.0 percent and 7.8 percent. —Arizona Dept. of Administration, Office of Employment and Population Statistics

MINDING BUSINESS percent of a hiring decision is based on personality and chemistry — critical factors that no resume can convey. The resume should be used as a guide for finding qualified candidates.

Be inclusive. It is better to be inclusive when reviewing resumes, not exclusive. If there is a sense that a candidate would be a good possibility, a brief phone call could tip the scales for or against inviting that person in for a face-to-face interview.

Err on the side of interviewing more people. Most employers fall into two camps: those who interview too few candidates, and those who interview too many. Interviewing the top three candidates leaves few choices, while interviewing, say, 15 only leads to confusion. The bell curve for most professional hires is nine or ten, depending on the level of job and availability of certain types of candidates.

That said, it is typically better to err on the side of interviewing too many candidates, as long as activity is not confused with productivity.

Hone good interviewing techniques. Poor interviewing techniques are rampant in today’s business climate. “Tell me about yourself,” is the first question down the wrong path. Most interviewing authorities start with random questions in order to “get to know the candidate,” make notes on the resume and then, three weeks later, try to compare candidates. This approach simply does not work.

There are three things interviewing authorities should do: create a list of questions and ask every candidate the same questions, record the answers, and compare answers from each candidate. This approach puts the candidates on a more level playing field and makes it simpler to pick out the stronger choices.

Get through the process as quickly as possible. One of the unfortunate consequences of most hiring cycles is that the process takes much too long. Most hiring authorities imagine that it takes 30 days to interview and hire. The truth is, it can take between 90 and 120 days. This happens because people drag the process out in fear of making a mistake. They involve too many people, as previously discussed, and add unnecessary steps. When the process takes too long, good candidates slip away.

Aggressive companies end up with the top candidates. Those who repeatedly fail to attract the best because of a sluggish or sloppy process end up looking inept and, in turn, the position becomes that much more difficult to fill. Keep in mind that, as the economy improves, the shelf life of quality candidates grows shorter.

Sell the job and the company. With every job candidate, try to sell the job, as well as the company. Once they put feelers out, good candidates wind up fielding a number of offers. Therefore, hiring authorities should treat them with professionalism and respect — and not as if they are granting them a favor by considering them. The right attitude and professional consideration go a long way with top job seekers — and can make all the difference in terms of landing the kind of talent that can take a company to the next level.

Provide feedback. Not giving job candidates honest feedback is a mistake, and yet many hiring authorities risk being rude to candidates with the excuse that they are too busy to be bothered. While interviewing is a necessary task for companies, for the candidates, finding a job is a critical priority. Letting candidates know that the position has been filled, or that they are still in the running if enough time has passed, is a simple professional courtesy that takes very little time and reflects well on the company.

Babich & Associates babich.com The Job Search Solution thejobsearchsolution.com

Because body language can play a significant role in a job applicant’s prospects, many applicants will follow a strategy called “mirroring” — adopting the same posture as their interviewer.

New Rules of the Game The co-founder of HGTV shows how women can achieve their career goals using techniques of gamesmanship.

New Rules of the Game provides insights, tips and direction to women in business, based on experiences from author and HGTV co-founder Susan Packard’s own 30-year career, along with that of a dozen other prominent executives. Packard advocates for a revolutionary new perspective for businesswomen, which she calls “gamesmanship” — a strategic way of thinking that cultivates creativity, focus, optimism, teamwork, and competitiveness. These strategies are seen in the gaming and sports worlds and often among men, but women can utilize these skills as well.

Title: New Rules of the Game: 10 Strategies for Women in the Workplace Author: Susan Packard

Price: $25.95

Publisher: Prentice Hall Press

Available: 2/3/2015

Pages: 256

The Objective Leader We are all subjective — it’s human nature. We overreact to situations; we judge people too quickly and unfairly; we take something personally when it was not really meant that way. As a result, we lose relationships, reputation, money and peace of mind. And in our ever-more-complex world, leaders must make decisions faster and with more conflicting information; widespread insecurity makes people territorial and riskaverse; and the consequences of every action are played out on a disproportionately large stage. To succeed, we must consciously seek to increase our objectivity — seeing and accepting things as they are without projecting our mental models, fears, background and personal experiences onto them.

Title: The Objective Leader: How to Leverage the Power of Seeing Things As They Are Author: Elizabeth R. Thornton Publisher: St. Martin’s Press

Price: $28 Available: 2/10/2015

Pages: 256

Design to Grow In today’s world, every company is at risk of having a “Kodak Moment” — watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it’s no easier being an agile startup because most of those fail due to their inability to scale. Tomorrow’s business winners — regardless of size or industry — will be the ones that know how to combine scale with agility. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world’s largest companies as it learns to use design to be both agile and big.

Title: Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) Authors: David Butler and Linda Tischler Publisher: Simon & Schuster

Price: $27.95 Available: 2/10/2015

Pages: 256

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LOUDER THAN WORDS

Joseph Callaway and JoAnn Callaway, coauthors of Super Agent: Real Estate Success at the Highest Level and The New York Times bestseller Clients First: The Two Word Miracle, reached a billion dollars in real estate sales in their first 10 years, a feat never before achieved. They are founders of Scottsdalebased real estate company Those Callaways.

Clients First: The Two Word Miracle clientsfirstbook.com

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Would George and ‘Honest Abe’ Make It in Today’s Business World?

Sometimes it seems the business world thrives on “harmless” small fibs, misdirections and lies of omission

by Joseph Callaway Presidents’ Day, which falls between the birthdays of two of our nation’s most revered leaders — George Washington and Abraham Lincoln — is coming up on Monday, February 16. And as every school-aged kid knows, both men are remembered for their honesty. (OK, “little George and the cherry tree” might be more legend than fact, but it does indicate the extent to which our culture views truthfulness as a virtue.) This “lip service” we pay to honesty, even as we fudge the truth in our day-to-day lives, raises a question: Would Washington and Lincoln make it in today’s business world?

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I believe the answer is yes. If they showed up in 2015 and truly lived up to their reputation, they would find themselves in huge demand. People really, really crave honesty and transparency, and it’s mostly because they’re such rare qualities these days.

Do a little soul-searching. You might be shocked at the number of white lies, exaggerations, misdirections and lies of omission you’re guilty of. For example: I’m not going to meet my deadline so I’ll tell him I’m sick to buy myself a couple more days. Or, This is probably not the best vendor for this particular

Presidents’ Day was established in 1885 to honor President George Washington, and the federal government still officially calls it “Washington’s Birthday.” For more of this holiday’s history, see page 41.

client, but since she (the vendor) sends us a lot of business, I’m going to recommend her anyway.

The occasional lie of omission, or even commission, may not reflect any ill intent toward your clients. But in the long run, even small dishonesties will muddy your relationship and ultimately keep your business from being all it can be. We can usually rationalize our small or even large dishonesties, but when we examine them, we can see that our lies, little or big, are told to benefit ourselves — to make more money, to cover up mistakes or to avoid an uncomfortable conversation. Making the decision to always put your clients first instead — which means telling them the truth and letting the chips fall where they may — will transform your business. It may not happen overnight, but it will over time as you gain a reputation for transparency and trustworthiness.

And it will change your life. Just ask Abraham Lincoln, who “lost” a lot of money during his law career because he didn’t like to charge exorbitant amounts, and encouraged clients to settle out of court when it was in their best interests — even though he didn’t get paid!

We’ve experienced this first-hand. My wife and I have built a thriving business after a late-in-life entry into the world of real estate. We lived through a bubble and survived a horrible economic downturn, and managed to prosper through both while many fellow realtors never recovered. We believe our “Clients First” philosophy is our magic bullet — and never, ever telling a lie is part of that.

Early in our careers as realtors, we faced a not-uncommon dilemma: Our sellers, the Smiths, needed to sell their home soon so they could move.

Our buyers, the Browns, had fallen in love with the Smiths’ house. Perfect, right? Not really. It turned out the Browns’ offer was lower than what the Smiths were asking, but it still stretched their budget.

Should we tell each family what they wanted to hear (and guarantee ourselves a commission) or should we do the right thing?

We decided to tell each party the truth: This deal really wasn’t in either of their best interest, even though it was in ours. Like a fairy tale, we soon found the Smiths a buyer willing to pay their asking price, and we found the Browns a more affordable home they loved even more. The way we did business was forever changed. Whatever happened, we knew we had to always put the client first — even though the truth sometimes hurts, and a fairy-tale ending isn’t always guaranteed.

Sticking with the truth isn’t always easy; it’s something you have to dare to do. Why else are George Washington and Abraham Lincoln revered for doing so? But remember, everything has an impact — and the price of not trusting the truth is always more expensive than the alternative.

Honesty Really Is the Best Policy in Business and in Life Whether in the days of Washington and Lincoln or

Making a commitment to always tell the truth will

right now, telling the truth is not rocket science.

take a weight off your shoulders that you might

It’s why you exist. If you’re in business, you

not have even known was there! Not only do lies

provide either a good or a service that’s aimed at

have their own psychic weight, they complicate

making the consumer’s life easier, better, fuller,

your life. Truth-telling simplifies it.

etc. In other words, your raison d’être comes

Honesty is a catalyst for personal

down to helping other people. When you think

evolution. As you walk the path of putting your

about your job description in those terms, you’ll

clients first, you’ll evolve as a person, not just as

have to admit that, while it may not always be

a professional. That’s because being honest with

comfortable, telling the truth is what’s in the

your clients isn’t always easy. In fact, in some

client’s best interest.

situations, it might be one of the most difficult

Truth breeds trust. It’s simple: When the customer knows he can expect the whole truth

things you’ve ever done.

It’s hard to define what a “good’ person is, but

and nothing but the truth from you, he’ll trust

making honesty a constant part of your business

you. In the wake of so many business scandals,

will help you to move in that direction. JoAnn and

trust isn’t something you’ll automatically get from

I are not the same people we were 14 years ago.

a client, so you’ll have to earn it. But once you

Before, we weren’t always sure we could trust the

have done so, you’ll most likely have a client for

truth, and we paid for that with fear and anxiety.

life. Trust is one of the relatively few remaining

Now, we enjoy a wonderful calm, as well as the

things that no amount of money can buy. It’s also

trust and loyalty of clients we would have once

something that’s invaluable once you have it.

worried about losing.

It helps you show — and earn — respect.

Telling the truth is the best insurance. No

Respect isn’t just about being polite and using

matter what industry or field you’re in, things are

your manners. To a much larger extent, it’s about

occasionally going to go wrong. Despite your best

letting people make their own decisions. Sure,

efforts, clients will sometimes be disappointed

you can offer your expertise and opinions — just

and angry, and some will seek retribution. While

don’t withhold or twist the truth in an attempt to

you can’t prevent this eventuality, you can protect

manipulate or manage. Also, people respect you

yourself by consistently being honest.

more when you tell a difficult truth. They may not

Honesty is a powerful magnet. When

like what you have to say but they will think more

you cultivate a reputation for honesty, you’ll be

of you for having the guts to say it.

surprised by how quickly and how far the word

The truth will set you free. Remember

spreads. Clients want to work with businesses

when you were a kid and your mother told you

that won’t play them false, and when they believe

that if you told her the truth about how the lamp

they’ve found a good thing, they’ll tell others!

really got broken, you’d feel better? She was right!

And, of course, they themselves will stay loyal.

In a study on stress, the National Institute for Occupational Safety and Health reports, “Job stress is more strongly associated with health complaints than financial or family problems.”

37 20F E1B.5 I N B U S I N E S S M AG . CO M

INVESTING IN COMMUNITY

Building Better Fundraisers Many corporate executives sitting on nonprofit boards may not see themselves as fundraisers, but they could be

by Jan Halpin

UP NEXT MONTH: Creating Sustainable Organizations through Public-Private Partnerships

ADJUSTED PERCEPTION: IT’S NOT BEGGING As stated in Robert M. Zimmerman and Ann W. Lehman’s Boards that Love Fundraising: A How-To Guide for Your Board: • “When an individual ‘invests’ in your organization, the ‘return’ is the benefit your organization bestows on the community — be it cultural, environmental, educational, health-related or in any of a variety of other disciplines.”

• “Your organization provides a service to the community, and philanthropists pay for that service. It’s a quid pro quo arrangement, not tin-cup begging. Keeping this principle in mind enables you to raise money as boldly as any business seeking to grow its revenue through sales and investment.”

Asking for money seems to induce the same sweaty-palm anxiety associated with daring acts such as skydiving and swimming with sharks. Yet fundraising is a key responsibility for executives who serve as nonprofit board members.

Some nonprofit board members don’t realize that fundraising encompasses much more than “the ask.” Board members can contribute in plenty of ways: opening doors to new relationships by making introductions; sharing personal stories with prospects about their love of the nonprofit they serve; supporting staff members and other board members; and even, yes, thanking donors. The key is, however, that all board members play a role in fundraising.

One path to developing better fundraisers is to clearly define expectations before recruiting new board members. The days of “a warm body will do” and “all you have to do is attend a few meetings” are over. Board members need to understand that they’ll be asked to work in support of the nonprofit’s cause and its financial health. In general, boards are expected to: ■■ Oversee the organization’s overall fundraising efforts. The board’s role is not to write grants or supervise fundraising staff, but it is to lead a fundraising development committee (comprised of a few board members, possibly an outside community member, and a staff person) that annually assesses the nonprofit’s three-year fundraising goals.

■■ Make a personal gift to the nonprofit. Even if the gift is modest in comparison with other board members, its unrestricted designation allows the organization to pay critical operating expenses. What’s more, the personal

Before any board member approaches a prospective donor, he or she can reduce anxiety and increase success by following these simple steps: Be Prepared

■■ The nonprofit staff’s role is to ensure that board members have

about the nonprofit that he or she is most passionate about.

Identify the aspect that is personally most compelling and tell

reports provided by staff.

■■ Have a specific ask amount in mind.

the donor.

■■ Provide specific program details in a handout that outlines a menu of available ways to invest.

■■ Remember, the board member is not asking for himself — he is asking for the organization, sharing how it positively impacts the community and the world and the donor’s own

Personalize

■■Have a sense of her interests and tailor the message to those

interests. Look to align the personal and professional “mission” of the donor with the mission of the organization.

desires and interests.

Practice Proper Word Choice

■■ Avoid phrases like “We want you to give” and “Could you give this?” Instead, consider phrases such as “Would you consider a

Practice Patience

■■ Once an ask is made, be quiet and listen. Resist the urge to fill the dead space. Let the donor process and reflect on the discussion and request.

I N B U S I N E S S M AG . CO M

■■ Each board member should be able to express what it is

donor and her engagement with the organization. Study the

her company do well last year? Is a loved one ill?

38

Share

the necessary and most current information about the potential

supporting a dozen grandchildren with college expenses? Did

F E B. 20 1 5

Successful nonprofits share these anticipated responsibilities with board recruits through a clear position description and a commitment form that spells out expectations. The commitment form may address required attendance at special events and meetings, ongoing responsibilities within the organization and, often, a “give/get” component that outlines a combined dollar amount each board member is expected to give out of pocket and get through solicitations.

Tips for the Effective Ask

■■ Know the donor’s capacity and personal situation: Is she

Jan Halpin is a principal with The Phoenix Philanthropy Group, an Arizona-based international consulting firm serving nonprofit organizations as well as institutional and individual philanthropists.

donation demonstrates the board member’s commitment to the organization and its cause.

■■ Solicit contributions from colleagues, friends and family.

Even if the member’s circle of influence is not wealthy, those individuals can contribute limited but critical gifts and become long-term “friends” of the organization (introduced to the nonprofit in a less formal manner, such as in a small group, through social media or a written solicitation with a personalized letter).

■■ Recruit qualified new members with the connections and leverage to guarantee successful fundraising efforts. Don’t shy away from affluent leaders out of fear and intimidation. Fundraising is about bringing a greater awareness of the organization to these individuals; these community- and industry-connected and financially able leaders who support the nonprofit’s mission may become its biggest cheerleaders.

‘gift’ or ‘investment’ of …?”

■■ Approach fundraising in terms of the donor’s investment in a shared community solution.

Recommended reading: Asking: A 59-Minute Guide to Everything Board Members, Volunteers and Staff Must Know to Secure the Gift by Jerold Panas. • Most common fundraising fears: embarrassment, rejection, concerns of quid pro quo. • Board members should remember that they are salespeople.

Variations to the “give/get” rule may be made based on a board member’s immediate financial situation or circumstance. The point is to have a process in place that spells out the board member’s role in fundraising so that he or she is not blindsided upon accepting the seat. Getting the right board members in place is key to the organization’s success.

TRAINING THE BOARD While the successful nonprofit expects commitment from its board members, it also realizes the need to provide commitment back to its board — through orientation, training and ongoing education.

Impartial fundraising experts — from outside the organization’s staff or board — can offer new members a Fundraising 101 primer, introducing them to key fundraising strategies for the organization and in the nonprofit arena overall. They also may provide role-playing experiences designed to take the fear out of fundraising. The most effective exercises include written fundraising scenarios (provided in advance to board volunteers who may prepare beforehand) to be acted out in front of the board.

CREATING A CULTURE OF PHILANTHROPY When a nonprofit works to build a culture of philanthropy within the organization, the fear associated with fundraising can virtually disappear. In this fund development model, relationship building is considered everyone’s job — board members, staff, community members and volunteers. Moreover, donors’ needs are always put first; th ey are viewed as partners who help solve the challenges of the nonprofit, not just as sources of cash.

This subtle shift of mindset is often less intimidating for board members who may be wary of asking for donor funds outright, and a nobler way to garner support.

While board members in these supportive philanthropic cultures often thrive as fundraisers, it’s important to reiterate that every board member, no matter the organization, can play a productive fundraising role. Specific fundraising tasks may vary from nonprofit to nonprofit, but one thing will remain constant: The board member must convey his or her personal commitment and passion to the cause.

That is the board member’s single most effective fundraising tool.

The Phoenix Philanthropy Group phoenixphilanthropy.com

39 20F E1B.5 I N B U S I N E S S M AG . CO M

THE MORE YOU KNOW. Free business workshops. Knowledge is power.

And nowhere is that more true than in the business world.

That’s why SRP offers free periodic workshops on a variety of topics — everything from marketing and raising capital to social media strategy and cyber security. We focus on topics suggested by people like you, so ideas on future workshops are greatly appreciated.

To sign up for workshops and view highlights from past workshops, visit srpbizresource.com.

We were a small business once.

We know what it takes to help you grow.

• Loans & Lines of Credit • Business Checking & Money Market Accounts

• Payroll Processing & Merchant Card Services

• Investment Services

• Insurance

Call today to speak with a business banking specialist (602) 433-BIZ1

We’re here for you.

desertschools.org

Are you ready for take-off?

Successful nonprofit growth requires having the right team to propel you.

Few firms match The Phoenix Philanthropy Group’s direct and diverse experience in fundraising, strategic planning, and organizational development.

The Phoenix Philanthropy Group team excels at the art of strategic fundraising. With national and international expertise, we are one of the most successful and experienced firms in the nation.

Our team includes some of the most well-respected professionals in fundraising.

We deliver outcomes-driven strategies and achieve results that advance your mission.

Are you ready for take-off? Learn more about our talented team members and range of services and how we can propel your organization to success at www.PhoenixPhilanthropy.com.

602.380.2478 . info@PhoenixPhilanthropy.com . www.PhoenixPhilanthropy.com

FEBRUARY 2015

On the Agenda

City of Peoria

West Valley Export Academy Series Tues., Feb. 10 — 7:30a – 9:00a The West Valley Export Academy Series, hosted by a partnership of cities that include Avondale, Buckeye, Glendale, Goodyear, Peoria, Surprise as well as a number of local companies, will take place February 10th at the City of Peoria Development and Community Services. “The West Valley Export Academy will educate and inform companies about the resources available and the specifics of exporting,” says event coordinator Kirsten Hall. “This will strengthen the economic base of the West Valley by increasing sales, diversifying markets and increasing the work force for those companies.”

The event will feature a panel of experts from the Arizona Small Business Association who will discuss the benefits of exporting, such as helping small companies to grow their revenue via foreign sales of products and services, generating increased investment in local communities and creating more jobs. The panel will be moderated by the Arizona Commerce Authority’s Kevin O’Shea, manager of the State Trade and Export Program. Attendees will be able to converse with the panel and discuss what it takes to expand their businesses.

“This is an excellent way for a company to expand their customer base or offer a new line to a completely new group of customers globally,” says Hall. “This increase for a business means more jobs in the community, increased capital investment and an expanded presence in the global —Alexandra Lyon economy.”

Free; RSVP required City of Peoria Development and Community Services – Point of View Conference Room 9875 N. 85th Ave., Peoria

Photo courtesy of VerdeXchange

Kirsten Hall, kirsten.hall@peoriaaz.gov

VerdeXchange Arizona

VerdeXchange Arizona Conference Wed., Feb. 18 – Fri., Feb. 20 — all day VerdeXchange Arizona, an annual Leaders Conference on sustainable economic growth, is scheduled to host participants from more than 30 cities, 12 states and 18 countries when it convenes at the Phoenix Marriott Tempe.

The event is designed to bring global leadership together in one place at one time to discuss and implement a state, regional and global connective course of sustainability and economic growth. “The countries and businesses that are flying into Arizona from overseas, plus the businesses that are coming from across the U.S., are coming with the intention of finding out what is here for them, how they can collaborate and what business deals they can set in motion,” says VerdeXchange Arizona CEO Maryanne Weiss. “This conference gives the State of Arizona the ability to show all of its many resources and the reasons why this is the pivotal hub for regional growth.”

Due to the large amount of attending countries that are not only traveling with their Consul General and trade staff but are flying other businesses with them as well, VerdeXchange Arizona will open the event with an International Business Symposium. The symposium will be hosted by the Mexican Consulate on Wednesday from 1 p.m. to 3 p.m. at its offices. “It connects them [international attendees] openly and broadly into areas that they normally could not enter without spending a great deal of time, effort and dollars,” says Weiss. “These men and women arrive here to do business and not just to talk. The connections are supreme and the information actionable.” Other special events on Wednesday are a VIP reception and dinner hosted by the government of Canada followed by the entertainment of Cirque du Soleil.

The conference program, which begins at 7 a.m. on Thursday, will feature 100-plus speakers who will participate on 25 different panels throughout the course of the event. Attendees will have the opportunity to network and converse with the panelists 15 minutes before and after each presentation.

“The conference is set up so that each and every panel is on video,” says Weiss, “so if someone cannot see [or] hear everything while at the conference, they can view what they missed on the website afterwards.”

VerdeXchange Arizona, alongside the Arizona Commerce Authority, will present its first award, the Sustainable Economic Growth City of the Decade Award, at the luncheon that concludes the conference on February 20th.

—Alexandra Lyon Standard ticket: $695; VIP ticket: $895; early-bird and specific event prices available Phoenix Marriott Tempe at The Buttes 2000 W. Westcourt Way, Tempe (specific events will be held at other locations)

Presidents’ Day is celebrated on the third Monday in February.

Originally established in 1885 in recognition of President George Washington, the holiday became popularly known as Presidents’ Day after it was moved as part of 1971’s Uniform Monday Holiday Act, an attempt to create more threeday weekends for the nation’s workers. While several states still have individual holidays honoring the birthdays of Washington, Abraham Lincoln and other figures, Presidents’ Day is now popularly viewed as a day to celebrate all U.S. presidents, past and present. As a Federal holiday, most financial institutions and government offices are closed.

vxaz.com

FEBRUARY 2015

S M T W T F S

1 2 3 4 5 6 7 8

9

10

11

12

13 14

15 16 17 18 19 20 21 22 23 24 25 26 27 28

Feb. 2 – Groundhog Day

Feb. 14 – Valentine’s Day

Feb. 12 – Lincoln’s Birthday

Feb. 16 – Presidents’ Day

Feb. 14 – Arizona Statehood Day

Feb. 22 – Washington’s Birthday

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F E B. 20 1 5

I N B U S I N E S S M AG . CO M

On The Agenda Wed., Feb. 4

FEBRUARY 2015 Fri., Feb. 6

11:30a – 1:00p

8:00a – 10:00a

Economic Update

Chamber Day of Champions Business Awards

Chandler Chamber of Commerce

Ahwatukee Foothills Chamber of Commerce

Guest speakers are Kim Moyers, Chandler’s Downtown Redevelopment manager, and Pete Wentis, senior vice president of CBRE. This is an opportunity to receive a Valley-wide update.

Each year, the Ahwatukee Foothills Chamber of Commerce awards businesses and individuals for their outstanding leadership, service, and excellence in business and contribution to the community. The nomination categories are Business of the Year, New Business of the Year, Volunteer of the Year, Educational Mentor of the Year, and Non-Profit of the Year.

Members: $25; non-members: $35 Crowne Plaza San Marcos Golf Resort

1 San Marcos Pl., Chandler

chandlerchamber.com

Members: $40; non-members: $50

Wed., Feb. 4 – Thurs., Feb. 5

Arizona Grand Resort

1:30p – 6:30p

8000 E. Arizona Grand Pkwy., Phoenix

ahwatukeechamber.com

Digital Summit Phoenix Digital Summit Phoenix

Wed., Feb. 11

The region’s largest digital marketing event, with dozens of speakers from leading brands discussing the latest trends and best practices. Topics include Content Strategy, Usability/Design, Mobile Marketing, Customer Engagement, Social Media, Email, Search, Marketing Automation, Analytics, Video and much more!

Speakers include brands such as Google, LinkedIn, Salesforce, Bing, Citi, The Washington Post and many more.

Luncheon

11:00a – 1:00p

National Association of Women Business Owners – Phoenix “From Illness to Wellness and Getting Down to Business about our Health” is presented by Michelle King Robson, founder of EmpowHER.com and MKR Media, LLC, and a nationally recognized women’s health and wellness advocate. She has combined a successful track record as a businesswoman and entrepreneur with nearly two decades of civic and community leadership, focusing on her personal passion for improving women’s health to lead what is today one of the fastest-growing social health companies.

$425; half-day pre-conference workshop: $200 7380 E. 2nd St., Scottsdale

Members: $38; non-members: $48 Luncheon immediately follows NAWBO University presentation “Ingredients for a Healthy Business” by Colleen Dellollo, free to members and $30 for non-members.

digitalsummitphoenix.com

Phoenix Country Club

Scottsdale Center for the Performing Arts

4

5

6

Thurs., Feb. 5

2901 N. 7th St., Phoenix

nawbophx.org

7

7:00a – 9:00a

11

Sat., Feb. 7

6:00p – 9:00p

Business Boot Camp Workshops

Blush & Bashful Gala

Tempe Chamber of Commerce

Greater Phoenix Gay & Lesbian Chamber of Commerce

“Improving Customer Service and Keeping Your Best Customers” is the first of four independently held workshops that will address the needs most commonly expressed by Chamber members in terms of training and growth.

Members: $25; non-members: $35

Blush & Bashful is Grand Canyon Performing Arts’ premiere black-tie event that features performances by local and national artists, a five-star dining experience and a high-end auction. This year, our annual Blush & Bashful Gala features the JJ’s band, a high-energy, seven-piece band. This year a portion of our proceeds will benefit the QU Scholarship Fund.

Four Points by Sheraton

$125; VIP: $150

1333 S. Rural Rd., Tempe

2401 E. Camelback Rd., Phoenix

phoenixgaychamber.com

tempechamber.org Thurs., Feb. 5

Ritz-Carlton Phoenix

Wed., Feb. 11

2:30p – 7:00p

11:30a – 1:00p

2015 Legislative Day Sponsorship

Mayor’s Annual Address: State of Business in Gilbert

Arizona Technology Council

Gilbert Chamber of Commerce

Presented by the Arizona Technology Council (AZTC) and Coalition for a Connected West (CCW), this event gives members and non-members a chance to learn what is currently going on with public policy related to the technology in the state and to be personally involved with key legislators. This will also be an opportunity for members to advocate for and show the importance of the Technology Council’s legislative priorities, the expansion of the Refundable R&D tax credit and the funding of the Angel Investment tax credit.

Each year, Mayor John Lewis presents the State of Business in Gilbert to share with business leaders the Town’s major achievements over the past year. Mayor Lewis takes a look back, then a look forward to present goals for the future, with an emphasis on the efforts to assist businesses and economic development.

Members: $15; non-members: $25

Networking only – members: $15; non-members: $25

Members: $35; non-members: $50

aztechcouncil.org

1800 S. SanTan Village Pkwy., Gilbert

Roundtable only – members: free; non-members: $15

Arizona Technology Council

F E B. 20 1 5

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I N B U S I N E S S M AG . CO M

2800 N. Central Ave., Phoenix

Doubletree by Hilton Phoenix-Gilbert – SanTan Elegante Resort & Conference Center

Please confirm, as dates and times are subject to change.

gilbertaz.com

For more events, visit “Business Events” at www.inbusinessmag.com

Wed., Feb. 11

Thurs., Feb. 19

6:30p – 9:00p

11:30a – 1:00p

Arizona Marketing Summit

Hot Topics & Lunch

Networking Phoenix

Tempe Chamber of Commerce

These monthly summits offer detailed marketing critiques; constantly changing, exciting content; and unprecedented networking opportunities. Entrepreneurial and business owners are invited to share in the Phoenix Arizona Marketing Association’s Monthly Marketing Summits. The first summit is free.

Networking Passport members: free; general admission: $30

Melissa Beddow will show the power of forensic evidence. She has an M.S. in forensic science from the University of California, Davis, with seven years of analytical laboratory experience and four years of experience as a DNA analyst. She is a court-approved expert in forensic DNA analysis. This event is a tie-in with the Arizona SciTech Festival, a statewide celebration of science, technology, engineering and math held annually in February and March.

Rio Salado College

Members: $25; non-members: $35

2323 W. 14th St., Tempe

networkingphoenix.com Thurs., Feb. 12

Fri., Feb. 20 11:30a – 1:30p

6:00p – 10:00p

Arizona Technology Council

$75; advance registration required

Technology meets the arts as Downtown Chandler transforms its monthly Third Friday Art Walk into a creative look at the science behind the food and drink, beauty, art and invention around us.

Participate in discussions, exhibits, hands-on activities, shows and tours. The Arizona SciTech Festival is modeled after other successful science festivals whose goals include the creation of large celebrations of science and technology that help to establish science as part of local culture and connect science professionals with the public. The grassroots initiative is aimed at exciting and informing Arizonans of all ages about how science, technology and innovation will drive the state well into the next century.

Camelback Golf Club

Free

Economic Club of Phoenix The Economic Club of Phoenix presents Michael Tipsord, vice chairman and COO of State Farm.

The Economic Club of Phoenix speaker series — hosted by the W. P. Carey School of Business — is celebrating its 30th anniversary. Its monthly luncheons and other activities offer business leaders and others a chance to network and engage. Lunch is included.

7847 N. Mockingbird Ln., Scottsdale

econclubphx.org

12

tempechamber.org

Chandler Science Spectacular

2015 Speaker Series Luncheon

11

Location TBD

Downtown Chandler Square

Arizona Avenue south of Chandler Blvd., Chandler

aztechcouncil.org/azscitechfest 16

19

Thurs., Feb. 19

20

24

26

8:30a – 10:30a

Congestion Woes at U.S. West Coast Ports: When Will It End? Organization of Women in International Trade – Phoenix

Lunch Club

Topic of discussion is the continued congestion crisis at the U.S. West Coast Ports.

Program will feature guest speaker Kathleen Charchenko, assistant marketing manager of Business Development at the Port of Long Beach. Ocean carriers and importers will also be on hand to share their experiences. Topics will include: an overview of the Port of Long Beach, the 2nd busiest Port in the U.S.; current state of the Ports and congestion drivers and potential remedies.

Chandler Chamber of Commerce

Members: free; non-members: $35

The goal of the Chandler Chamber Lunch Club is to network and promote each business while having a great meal at one of the Chamber’s hometown restaurants.

We all eat lunch; why not support community businesses at the same time? Exchange business cards and brochures. Bring a door prize! Bring a guest! Bring an appetite!

Maricopa Association of Governments

Mon., Feb. 16

11:30 – 1:00p

Thurs., Feb. 26

7:30a – 9:00a

The Beacon Awards Tempe Chamber of Commerce

$10; Includes lunch and drink (tip is included)

“Managing Difficult Employee Behaviors”: From identifying different types of difficult behaviors and performance challenges to exploring common causes, participants will learn effective strategies for dealing with workplace negativity.

The inaugural Beacon Awards, celebrating outstanding achievements in commerce and the community, replaces and expands the Business Excellence Awards previously presented at the Breakfast for Chamber Champions. This event features new awards and honors to recognize companies and individuals whose practices in business and community service exemplify excellence. This includes the debut of the Emerging Entrepreneur of the Year Award, recognizing an individual, business or organization that best embodies the spirit of entrepreneurship, engages in responsible business practices and demonstrates a passion for innovation and success.

Floridino’s Pizza & Pasta

$20 with advance registration

Members: $50; non-members: $60

590 N. Alma School Rd., Chandler

Mountain States Employers Council

chandlerchamber.com

scottsdalechamber.com

302 N. 1st Ave., Phoenix

(Parking will be validated in the garage below the building.)

OWITPhoenix@wildapricot.org Tues., Feb. 24

7:30a – 9:00a

Expert Human Resource Series Scottsdale Area Chamber of Commerce

7975 N. Hayden Rd., Scottsdale

If your event is directed to helping build business in Metro Phoenix, please send us information to include it in the In Business Magazine events calendar. Full calendar online. Events@inbusinessmag.com

Embassy Suites Tempe

4400 S. Rural Rd., Tempe

tempechamber.org

43 20F E1B.5 I N B U S I N E S S M AG . CO M

WE VALUE WHAT WE OWN

BY MIKE HUNTER

All-New 2015 Expedition Platinum

In the luxury SUV market, Ford has always held a strong spot. Now with the updated Ford Expedition Platinum, Ford is competing with cousin the Navigator and rival Escalade and Denali by GM. Competition among brands was once fierce; now, it is a general rush to include luxury amenities and economies that include fuel consumption and emissions.

The Ford Expedition is gaining, thanks to the 3.5-liter EcoBoost® V6 engine. With 420 lb.-ft. of torque, the 365-horsepower engine is top-rated in luxury SUVs and combines two technologies to accomplish this. The advanced direct injection maximizes power while the twin air-to-air

FORD EXPEDITION PLATINUM City: 16 mpg Hwy: 22 mpg 0-60: 6.4 sec Trans: 6-speed automatic MSRP: $58,630

intercooled turbochargers provide a boost of power on demand. Noticeably powerful, this combo is impressive and, while the sound is not the 5.0-liter roar one may be used to, the car does not disappoint in its off-the-line speed.

The drive is incredibly tight, providing a feeling of great control of the vehicle. The standard AdvanceTrac® with Roll Stability Control uses sensors to monitor, helping to control wheel slip, under-steering and over-steering, and roll motion, on ice and other slippery road conditions. The BLIS® (Blind Spot Information System) uses radar to check where vehicles and objects are in relation to the vehicle as the driver changes lanes or makes other common maneuvers, and it alerts with indicator lights and sound in some cases.

The interior is stylish and comfortable, with all of the luxurious appointments one would expect at this level. Leather seating, wood grain trim, a Sony sound system and the SYNC® connectivity all compliment this spacious interior. Gauges and controls are convenient and include the latest technologies, with seemingly everything but a keyboard to keep the driver connected, positioned, informed and relaxed. The SUV has three rows of seating with hidden third-row seating for spacious use in the cargo area.

GAS-HOG SUV SALES SOAR In November 2014, when gas prices were low again, sales of the Cadillac Escalade SUV were up 91.5 percent over November 2013. In December, sales of Ford’s Navigator were up 90.2 percent. Dodge Ram and Chevy Silverado each saw sales increase as well, by more than a third.

Coffee, Please What is a day at the office without that favorite coffee drink? It is a common start to the day, so why not have an in-house barista? Here are our picks for the best options when it comes to caffeinating the office population.

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Keurig K155 Commercial Brewing System

Nespresso Citiz & Milk Espresso Maker

Bunn OT 15 (1U/1LWarmer) Coffee Brewer

It is all about

In a business environment,

This low-profile pour-over

individuality with this

Nespresso contributes to

coffee brewer has two warmers

commercial-grade

a company’s performance

and brews 3.8 gallons (14.8

brewer. Touchscreen

by offering quality coffee

liters) of perfect coffee per

makes brewing easy for

to the employees. It is also

hour. A stainless version of

all in the office (even

a competitive and easy-to-

what many are familiar with

guests) to make their

manage coffee solution. The

from the coffee shops of old,

own custom cup. With

Citiz & Milk allows users to create

it is perfect for offices with a

more than 60 coffee brands

an endless number of recipes

large staff. Commercial grade,

available and 400 varieties,

with frothy milk: capuccinos,

this option will keep everyone

this will please all. $249

lattes and macchiatos. $299

caffeinated. $1,450

keurig.com

nespresso.com

bunn.com

A cup of brewed coffee represents a contribution of up to 1.8 grams of fiber of the recommended intake of 20-38 grams, according to the Journal of Agricultural and Food Chemistry.

Photos courtesy of Ford (top and far left), Keurig (bottom)

Ford Motor Co. ford.com

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MEALS THAT MATTER

BY MIKE HUNTER

By The Yard

$23

Culinary Dropout and The Yard

Grilled Cheese Sliders

149 S. Farmer Ave., Tempe

bacon, tomato

(480) 240-1601 • foxrc.com

$10

Drive Thru & Go

32 SHEA

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Most of us likely know curbside

Gourmet hot spot with a

Like its name, this healthy

Our pick for a great

drive-through is a rarity.

alternative to fast food is

concept. This drive-

That makes 32 Shea a

delicious and quick. With drive-

through opportunity

stand-out. This quaint

throughs at both locations, this

affords access to great

and hip restaurant offers

hot spot offers a menu that is

pizza, a full Italian menu

the convenience of

organic and natural with some

and even beer and wine.

driving through to pick up

great takes on fast-food favorites.

Open for lunch, with the

sandwich, soup, salad or

Lunch is popular, so get ready for

promise by the staff that

coffee. Call ahead for larger

a line (still fast and convenient).

this is a quick option for a

orders, but no need to step

2613 N. Scottsdale Rd., Scottsdale

great on-the-go meal.

out of the car at this 32nd-

(480) 247-8537

5210 N. Central Ave.,

Street-and-Shea joint.

1135 E. Apache Blvd., Tempe

Phoenix

10626 N. 32nd St., Phoenix

(480) 517-1111

(602) 795-2520

(602) 867-7432

dlishdrivethru.com

federalpizza.com

pick-up because of the signs that read, “Reserved parking for curb-side take-out orders only” at some local restaurants. But some local restaurants are offering drive-up as well. Here are some good eats with “pass thru” perks.

Federal Pizza

F E B. 20 1 5

46

I N B U S I N E S S M AG . CO M

plentiful and can certainly be filling enough for a full meal. The Soft Pretzels and Provolone Fondue is a must-have. The creamy cheese over the fresh-baked pretzel rolls is phenomenal.

Salads and sandwiches are a best bet for most, with options that include the Gorgonzola Chicken Salad made with smoked almonds and shaved apples in a sour cherry vinaigrette. The Turkey Pastrami is refreshing, complete with Swiss cheese and coleslaw on a pretzel bun. Or try the Grilled Cheese Sliders with bacon and tomato for a nice, crunchy delight. On the lighter side, try the Seared Tuna Salad made with wasabi peas and cashews tossed in a ginger vinaigrette.

The ambience is fun and eventful to say the least. The Yard, comprised of game and lounge areas under a big roof, is a casual hang-out space during lunch. The space is large and quite fun with a group. At lunch, the area is vastly empty, but certainly OK to schedule something for the office or a team event. Well-designed with a hip industrial appeal, the space is vibrant and comfortable. The service is professional and quick, as is true at all Fox Restaurant Concepts establishments.

32shea.com

Culinary Dropout’s main building at The Yard — which houses the Showcase Room, one of two private dining areas — was originally a citrus packing plant in the 1960s. Later, it was the warehouse for Thorens Showcase & Fixtures.

Photos courtesy of Fox Restaurant Concepts (top and far left), Federal Pizza (left)

36-Hour Pork Ribs jalapeño, molasses, fries

In a market of new concepts, the ones that are successful are expanding and Sam Fox’s The Yard at Farmers Arts District Tempe is the latest to truly make its mark. The new location that includes Culinary Dropout is the new hot spot for lunch, dinner and drinks.

With its wharf-meets-warehouse look, this indoor/outdoor compound of food, drinks, yoga, workouts and fun is the hub for lunch as well. While the drinks and the Game area are not the spotlight, the food, service and overall appeal is perfect for that client lunch, customer meeting or colleague hangout. The menu is the same day or night and is a gourmet take on pub grub for sure. Antipasti’s to start are traditional combos with a twist. They are a bit of a “build your own” with delicious meats, cheeses and “snacks” to accompany. Soups and starters are

WINGS

FOR

WARRIORS

www.WingsForWarriors.org

Our mission is to provide necessary tools, insights and resources for wounded veterans as they go through the recovery process and transition into new realities. Among the services and activities we support include:

Guidance and Counseling Guidance and counseling in dealing with military and government entities to secure healthcare, financial and legal benefits.

Travel Assistance

Financial assistance for immediate family members traveling to visit wounded loved ones located at military and hospital facilities around the nation.

Public Awareness

Public awareness events and programs to highlight the unique challenges our wounded warriors face and to ensure that they receive strong community support.

For more information on Wings For Warriors or to make a donation, please visit us at:

www.WingsForWarriors.org “These wounded warriors fought for us… It’s time we fight for them”.

Presents

Valley

Section Sponsor

Wigwam Resort

A Guide to Your Next Great Event

Eleg

ents

room Ev

s & Ball

I N B U S I N E SaSnM Ta.bCOleM t AG

ntations

rt Prese

the-a State-of-

cations:

ive Lo Impress

Rawhide

F E B. 20 1 5

49

The Meeting Market There’s a lot that’s new in local venues Heading into 2015, Scottsdale Convention & Visitors Bureau CEO Rachel Sacco sees the local area “really poised for one of the strongest markets in the last five or six years.” Hotels are showing strong demand, and this, she explains, is the first level of how to take the temperature of the industry. Business is booking at a short-term pace, but venues are getting a lot of calls now checking spring and summer.

And locals, she says, look at the summer as an opportunity to “take advantage of meeting in their own backyard in a beautiful resort, and take advantage of value.” Speaking for a market that includes Paradise Valley, Phoenix venues with a Scottsdale address and the Native American communities on the city’s borders, she says everyone is cautious but the market is firing on all cylinders, with optimism showing as properties are renovating and refurbishing.

“Whenever they’re reinvesting, they’re banking on the future. So that’s a very good sign.”

As Super Bowl (and this issue’s deadline) nears, Douglas MacKenzie of the Greater Phoenix Convention & Visitors Bureau notes the impact of that big event. “Most of this year’s Super Bowl events (Super Bowl Central, the NFL Experience, the media center) headquartered downtown gives our downtown area tremendous positive exposure as a place to hold

Greater Phoenix Convention & Visitors Bureau visitphoenix.com Scottsdale Convention & Visitors Bureau

Planning Tips to Avoid Common Meeting Mistakes With the large array of details it takes to plan and execute on a successful conference, convention or trade show; small details that make a large impact often slip through the cracks. The following are tips to avoid common mistakes of a business conference.

Book soundproof conference rooms. One of the largest complaints at business meetings is

experiencescottsdale.com

frequent interruptions. It’s often difficult to control outside noise, but many cities across the U.S. have invested in soundproofing options that eliminate the pandemonium of the outside world.

Monitor meeting room temperatures. There is nothing worse than being stuck in a freezing cold, or burning hot, room when not being dressed properly for it. Research shows that the optimal work environment for people is 72–77 degrees Fahrenheit. Within this range, attendees will not only be comfortable but be able to work as optimally as possible.

Provide a map of all meeting areas. Larger conventions create unneeded anxiety for those who are unfamiliar with the area or layout of the location.

Ensuring that each attendee is provided a map of the meeting rooms before the convention is ideal in pacifying frustrations and getting the attendees where they need to go.

Provide healthy snack options at break times. Eating healthy is an easy way to make sure all the conference attendees are at their peak performance at the sometimes (unnecessily)

Presents

Valley

Section Sponso

wounded new

Wigwam Resort

A Guide to

ness

Great Ev Your Next

r

ent

at: visit us tions

.

ht for them”

& les M . CO Tab S M AG I N B U S I N E Sant Eleg

Ballroom

Events

F E B. 20 1 5

-the-art

Presenta

ations:

ive Loc

About Our Guide

long meetings and presentations. Recent studies

We hope you will enjoy this comprehensive compilation of the Valley’s top sites

individual’s productivity and focus. It’s a good idea,

for business events, conventions and meetings. Our Valley is home to some of

then, for the organizer to tailor a snack selection to

the best properties, with state-of-the-art technology and facilities to ensure the

be inclusive of those who may crave some healthy

success of your next great event. In Business Magazine has compiled this guide

options.

so companies can compare amenities and make choices for their local events. This

CitiQuiet, market leader in soundproof windows

guide will be online at www.inbusinessmag.com for a full year.

events and hlight the es our wounded that d to ensure ity ong commun

ion, please

a convention.” Harking back to the last time Phoenix hosted a Super Bowl, when downtown Phoenix was “pretty much a construction zone” and light rail, CityScape and the Sheraton, Westin and Palomar hotels were yet to be completed, he says, “So there’s a billion-dollar difference between downtown Phoenix in 2008 and downtown Phoenix now, and it shows.” And, he adds, “That doesn’t even take into consideration the growth of Roosevelt Row, a formerly rundown neighborhood that’s now a booming arts district whey many of downtown’s coolest independent businesses are located.” —RaeAnne Marsh

Rawhide

F E B. 20 1 5

have shown that eating healthy can increase an

—Michael Lentin, owner and CEO of

CitiQuiet citiquiet.com

49

Impress

State-of

50

I N B U S I N E S S M AG . CO M

Three local cities are among the nation’s top 50 meeting destinations, according to event management company Cvent: Phoenix, ranked at No. 11; Scottsdale, No. 16; and Chandler, No. 50. cvent.com

Black Canyon Conference Center 9440 N. 25th Ave. Phoenix, AZ 85021 (602) 944-0569 blackcanyonconferencecenter.com

Greater Phoenix Convention & Visitors Bureau 125 N. 2nd St. Phoenix, AZ 85004 (602) 254-6500 visitphoenix.com

Desert Willow Conference Center 4340 E. Cotton Center Blvd.

Phoenix, AZ 85040 (602) 431-0001 desertwillowconferencecenter.com Poco Diablo Resort & Conference Center 1752 Arizona 179 Sedona, AZ 86336 (928) 282-7333 pocodiablo.com Thunderbird Executive Inn & Conference Center 15249 N. 59th Ave. Glendale, AZ 85306 (602) 978-7987 thunderbirdexecutiveinn.com

Phoenix

Phoenix

Sedona

Glendale

21

11

10

24

5,169

5,435

3,300

3,450

50,000

40,000

12,000

> 40,000

n/a

n/a

137

134

Scottsdale Convention & Visitors Bureau 4343 N. Scottsdale Rd. Scottsdale, AZ 85251 (480) 421-1004 experiencescottsdale.com Tempe Tourism Office 51 W. 3rd St. Tempe, AZ 85281 (480) 894-8158 tempetourism.com Visit Mesa 120 N. Center St. Mesa, AZ 85201 (480) 827-4700 visitmesa.com

Phoenix

# of Sleeping Rooms

Convention & Visitors Bureaus (Con’t.)

Total Meeting Space

Largest Room

# of Meeting Rooms

City

Venue

# of Sleeping Rooms

Total Meeting Space

Largest Room

# of Meeting Rooms

City

Venue

Conference Centers

900,000

62,000

> 100,000

14,000

Scottsdale

Tempe

67,000

5,600

Mesa

49,000

5,000

Convention Centers

Hotels

Glendale Civic Center 5750 W. Glenn Dr. Glendale, AZ 85301 (623) 930-4300 glendaleciviccenter.com

n/a

Chaparral Suites Scottsdale 5001 N. Scottsdale Rd. Scottsdale, AZ 85250 (480) 949-1414 chaparralsuites.com

Scottsdale

21

11,200

25,000

312

n/a

Courtyard Scottsdale Old Town 3311 N. Scottsdale Rd. Scottsdale, AZ 85250 (480) 429-7785 marriott.com

Scottsdale

4

1,360

2,200

180

Crowne Plaza Hotel Phoenix – Airport 4300 E. Washington St. Phoenix, AZ 85034 (602) 273-7778 ichotelsgroup.com

Phoenix

6

5,376

9,300

290

Crowne Plaza Phoenix 2532 W. Peoria Ave. Phoenix, AZ 85029 (602) 943-2341 ihg.com

Phoenix

13

5,400

13,000

250

Doubletree by Hilton 2100 S. Priest Dr. Tempe, AZ 85282 (480) 967-1441 hilton.com

Tempe

12

7,493

30,000

270

Mesa Convention Center 263 N. Center St. Mesa, AZ 85201 (480) 644-2178 mesaconventioncenter.com Phoenix Convention Center 100 N. 3rd St. Phoenix, AZ 85004 (602) 262-6225 phoenixconventioncenter.com

Glendale

Mesa

Phoenix

2

15

90

12,788

18,000

46,000

40,000

40,000

160,000

n/a

Convention & Visitors Bureaus Glendale Convention & Visitors Bureau 5800 W. Glenn Dr. Glendale, AZ 85301 (623) 930-4500 visitglendale.com (See profile on page 41.)

I N B U S I N E S S M AG . CO M

Glendale

17

95,000

612,500

8,500

F E B. 20 1 5

51

City

# of Meeting Rooms

Largest Room

Total Meeting Space

# of Sleeping Rooms

27

15,000

56,000

274

Radisson Hotel Phoenix – Chandler 7475 W. Chandler Blvd.

Chandler, AZ 85226 (480) 961-4444 radisson.com

Chandler

5

1,800

2,500

159

Renaissance Phoenix Downtown Hotel 50 E. Adams St. Phoenix, AZ 85004 (602) 333-0000 marriott.com

Phoenix

21

20,000

60,000

527

Renaissance Phoenix Glendale Hotel & Spa 9495 W. Coyotes Blvd.

Glendale, AZ 85305 (623) 937-3700 renaissanceglendale.com

Glendale

19

30,000

100,000

320

The Ritz-Carlton, Phoenix 2401 E. Camelback Rd. Phoenix, AZ 85004 (602) 468-0700 ritzcarlton.com

Phoenix

6

7,728

20,000

281

Scottsdale

14

1,400

10,755

243

Venue

# of Sleeping Rooms

Total Meeting Space

Largest Room

# of Meeting Rooms

City

Venue

Mesa

Hotels (Con’t.)

Hotels (Con’t.)

DoubleTree Suites by Hilton Hotel Phoenix 320 N. 44th St. Phoenix, AZ 85008 (602) 225-0500 doubletreephoenix.com

Phoenix Marriott Mesa 200 N. Centennial Way Mesa, AZ 85201 (480) 898-8300 marriott.com Phoenix

10

3,500

10,000

242

Embassy Suites Phoenix – Biltmore 2630 E. Camelback Rd. Phoenix, AZ 85016 (602) 955-3992 embassysuites3.hilton.com

Phoenix

8

3,696

10,000

232

Embassy Suites Phoenix – Tempe 4400 S. Rural Rd. Tempe, AZ 85282 (480) 897-7444 embassysuites3.hilton.com

Tempe

10

4,000

10,000

224

Hilton Phoenix/Mesa 1011 W. Holmes Ave. Mesa, AZ 85210 (480) 844-6004 hilton.com

Mesa

17

5,600

25,000

260

Hotel Palomar Phoenix, A Kimpton Hotel 2 E. Jefferson St. Phoenix, AZ 85004 (602) 253-6633 hotelpalomar-phoenix.com

Phoenix

19

5,824

19,000

242

Hotel San Carlos 202 N. Central Ave. Phoenix, AZ 85004 (602) 253-4121 hotelsancarlos.com

Phoenix

2

702

1,200

128

Scottsdale Marriott Suites Old Town 7325 E. 3rd Ave. Scottsdale, AZ 85251 (480) 945-1550 marriott.com

191

Sheraton Crescent Hotel 2620 W. Dunlap Ave. Phoenix, AZ 85021 (602) 943-8200 sheratoncrescent.com

Phoenix

21

8,064

40,000

342

Sheraton Phoenix Airport Hotel – Tempe 1600 S. 52nd St. Tempe, AZ 85281 (480) 967-6600 sheratonphoenixairport.com

Tempe

9

3,450

10,000

209

Sheraton Phoenix Downtown Hotel 340 N. 3rd St. Phoenix, AZ 85004 (602) 262-2500 sheratonphoenixdowntown.com

Phoenix

47

27,170

80,000

1,000

Hotel Valley Ho 6850 E. Main St. Scottsdale AZ 85251 (480) 248-2000 hotelvalleyho.com Hyatt Regency Phoenix 122 N. 2nd St. Phoenix, AZ 85004 (602) 252-1234 phoenix.hyatt.com Phoenix Airport Marriott 1101 N. 44th St. Phoenix, AZ 85008 (602) 273-7373 marriott.com

52

F E B. 20 1 5

Scottsdale

Phoenix

Phoenix

11

32

15

4,000

10,000

6,912

13,000

45,000

18,100

693

347

I N B U S I N E S S M AG . CO M

CVB Profile

Glendale Convention & Visitors Bureau

The Glendale Convention & Visitors Bureau prides itself on creating the ultimate experience for meeting planners; one that results in a compressive approach from conception to implementation of an event or meeting. Staff can assist with a meeting planner’s every need, whether it’s arranging accommodations, coordinating transportation, scheduling dining or developing an itinerary with day and night activities for meeting attendees.

It’s not “all work and no play” in Glendale, where visitors can immerse themselves in a wide array of activities outside of work-related business. Worldrenowned facilities, attractions and signature festivals attract millions of tourists each year. This is, in part, due to Glendale’s Sports & Entertainment District, including Westgate Entertainment District and Cactus League Spring Training, but it’s also because the Glendale Convention & Visitors Bureau has worked to present our community as a well-rounded destination

AT-A-GLANCE Offices Address: 5800 W. Glenn Dr., Suite 140, Glendale, AZ 85301 Phone: (623) 930-4500 • (877) 800-2601 Website: www.visitglendale.com Most Distinguishing Feature: Multiple city events and cultural attractions; home of the Phoenix Coyotes and Arizona Cardinals Year Established Locally: 1997

point for travelers, highlighting not just professional sports, but also festivals, arts and cultural amenities as well as familyoriented entertainment options.

The Glendale Convention & Visitors Bureau is ready to help with your research and coverage of Glendale and West Valley travel destinations. For more information, call (877) 800-2601 or visit visitglendale.com.

Event Planning Services: Yes Food & Beverage: Many local and nationally known restaurants and bars Transportation & Access: Yes Parking / Valet: Accessible parking through the many attractions

For an extraordinary meeting, start with an amazing place. Glendale and the West Valley have plenty of unique spaces for groups of 7 to 70,000. Our year-round golf, world-class entertainment, pro sports and endless outdoor recreation raise excitement to a whole new level. And best of all, we’re just minutes from Sky Harbor International Airport in one of the nation’s top travel destinations. Ready for a meeting that’s hard to top? Contact the Glendale Convention & Visitors Bureau today.

GLENDALE , AZ CONVENTION & VISITORS BUREAU Showcasing the West Valley

Visitglendale.com 623-930-4500

A DV E RT I S I N G P R O F I L E

Urban ExcitEmEnt

Shopping & Dining

SportS

rElaxation aDvEntUrE

F E B. 20 1 5

53

City

# of Meeting Rooms

Largest Room

Total Meeting Space

# of Sleeping Rooms

35,000

249

160

DoubleTree Paradise Valley Resort

by Hilton Hotel – Scottsdale 5401 N. Scottsdale Rd. Scottsdale, AZ 85250 (480) 947-5400 doubletree.hilton.com

Scottsdale

23

12,064

40,000

378

Fairmont Scottsdale Princess 7575 E. Princess Dr. Scottsdale, AZ 85255 (480) 585-4848 fairmont.com

Scottsdale

49

23,000

< 150,000

648

FireSky Resort & Spa 4925 N. Scottsdale Rd. Scottsdale, AZ 85251 (480) 945-7666 fireskyresort.com

Scottsdale

13

6,800

14,000

240

Four Seasons Resort Scottsdale at Troon North 10600 E. Crescent Moon Dr. Scottsdale, AZ 85262 (480) 513-5208 fourseasons.com

Scottsdale

8

6,000

36,000

210

Gainey Suites Hotel 7300 E. Gainey Suites Dr. Scottsdale, AZ 85258 (480) 922-6969 gaineysuiteshotel.com

Scottsdale

11

2,925

8,300

162

Grand Canyon

3

3,400

4,500

250

Harrah’s Ak-Chin 15406 N. Maricopa Rd. Maricopa, AZ 85139 (480) 802-5000 harrahsakchin.com

Maricopa

4

4,020

5,000

300

Hermosa Inn 5532 N. Palo Cristi Rd. Scottsdale, AZ 85253 (602) 955-8614 hermosainn.com

Scottsdale

4

1,989

2,326

34

Hilton Scottsdale Resort & Villas 6333 N. Scottsdale Rd. Scottsdale, AZ 85250 (480) 948-7750 hilton.com

Scottsdale

7

10,000

25,000

235

Wyndham Garden Hotels Phoenix 3600 N. 2nd Ave. Phoenix, AZ 85013 (602) 604-4900 wyndham.com

Phoenix

4

5,000

9,000

5,000

Resorts Arizona Biltmore, A Waldorf Astoria Resort 2400 E. Missouri Ave. Phoenix, AZ 85016 (602) 955-6600 arizonabiltmore.com Arizona Golf Resort & Conference Center 425 S. Power Rd. Mesa, AZ 85206 (480) 832-3202 arizonagolfresort.com Arizona Grand Resort & Spa 8000 Arizona Grand Pkwy.

Phoenix, AZ 85044 (602) 438-9000 arizonagrandresort.com The Boulders, A Waldorf Astoria Resort 34631 N. Tom Darlington Dr. Carefree, AZ 85377 (480) 488-9009 theboulders.com

Phoenix

Mesa

Phoenix

Carefree

Carefree

CopperWynd Resort & Club 13225 N. Eagle Ridge Dr. Fountain Hills, AZ 85268 (480) 333-1900 copperwynd.com

Fountain Hills

F E B. 20 1 5

9

125

24,576

5,170

20,000

100,000

12,000

> 120,000

740

187

744

Grand Canyon Squire Inn 74 Arizona 64 Grand Canyon Village, AZ 86023 (800) 622-6966 grandcanyonsquire.com

Carefree Resort & Conference Center 37220 N. Mule Train Rd. Carefree, AZ 85377 (480) 488-5300 carefree-resort.com

54

76

Venue

9,600

3,600

# of Sleeping Rooms

25

12

Total Meeting Space

Chandler

Mesa

Largest Room

114

Crowne Plaza San Marcos Golf Resort 1 San Marcos Pl. Chandler, AZ 85225 (480) 812-0900 sanmarcosresort.com

# of Meeting Rooms

Windemere Hotel & Conference Center 5750 E. Main St. Mesa, AZ 85205 (480) 985-3600 windemerehotelmesa.com

City

Resorts (Con’t.)

Venue

Hotels (Con’t.)

32

26

4

14,950

11,000

6,000

< 20,000

60,000

8,000

223

224

32

I N B U S I N E S S M AG . CO M

Special Venue Profile

K1 Speed

Since 2003, K1 Speed has become the nation’s largest indoor kart racing chain, with 23 indoor race tracks at 18 centers nationwide and more locations to open in the future. We are proud to offer you the largest indoor race cart track in the U.S., along with high-performance, zero-emission European electric karts.

Our nationwide indoor go kart racing locations are open to the general public seven days a week when not reserved for a private event. You can race against the clock or race against a friend — our Arrive and Drive allows individuals to come in and shoot for

the best fast lap against friends, family and other racers. With each race, you’ll receive a Race Result Sheet based on our K1RS system that allows you to compare your times and rank against other drivers, and you can even check your results online to see how you fare against the best of the week or month.

Each Arrive and Drive session lasts for about ten minutes and may include 1-12 drivers, depending on the location and track size.

First-time drivers will receive a mandatory briefing session on rules and safety.

AT-A-GLANCE Venue Address: 2425 S. 21st St., Phoenix, AZ 85034 Phone: (602) 275-5278 Website: www.k1speed.com Most Distinguishing Feature: 100% Emissionsfree European-styled Electric Go Karts Total Exhibit Hall/Space (in sq. ft.): 50,000 Largest Contiguous Space (in sq. ft.): 1,000 Year Established Locally: 2011 Number of Events in 2013: 364 Food & Beverage on Property: Yes Parking / Valet: Yes

AMERICA’S PREMIER KART RACING CENTER

ARRIVE & DRIVE ADULTS AND JUNIORS 48” AND UP TEAM BUILDING EVENTS

CORPORATE EVENTS

SPACIOUS LOBBIES

PROFESSIONALLY DESIGNED TRACKS

2425 South 21st Street, Phoenix, AZ 85034 | (602) 275-5278 | K1SPEED.com AZ - PHOENIX, CA - CARLSBAD . IRVINE . ANAHEIM . TORRANCE . ONTARIO . SANTA CLARA . SAN FRANCISCO . SACRAMENTO . SAN DIEGO, CO - DENVER FL - FT. LAUDERDALE . MIAMI GA - ATLANTA, hi - kapolei, IL - BUFFALO GROVE . ADDISON, in - indianapolis, MA - PLYMOUTH, NY - ALBANY . POUGHKEEPSIE, TX - AUSTIN . HOUSTON . SAN ANTONIO . DALLAS, WA - SEATTLE

A DV E RT I S I N G P R O F I L E

F E B. 20 1 5

55

City

# of Meeting Rooms

Largest Room

Total Meeting Space

# of Sleeping Rooms

< 48000

563

Pointe Hilton Tapatio Cliffs Resort 11111 N. 7th St. Phoenix, AZ 85020 (602) 866-7500 tapatiocliffshilton.com

Phoenix

26

16,000

> 70,000

584

Sanctuary Camelback Mountain 5700 E. McDonald Dr. Paradise Valley, AZ 85253 (480) 948-2100 sanctuaryoncamelback.com

Paradise Valley

11

3,204

8,000

105

Scottsdale Marriott at McDowell Mountains 16770 N. Perimeter Dr. Scottsdale, AZ 85260 (480) 502-3836 marriott.com

Scottsdale

24

5,005

36,000

266

Scottsdale Plaza Resort 7200 N. Scottsdale Rd. Scottsdale, AZ 85253 (480) 948-5000 scottsdaleplaza.com

Scottsdale

21

10,080

40,000

404

Scottsdale Resort & Conference Center 7700 E. McCormick Pkwy.

Scottsdale, AZ 85258 (480) 991-9000 thescottsdaleresort.com

Scottsdale

50

11,000

50,000

326

Sheraton Wild Horse Pass Resort & Spa 5594 W. Wild Horse Pass Rd. Chandler, AZ 85226 (602) 225-0100 wildhorsepassresort.com

Chandler

30

17,376

180,000

500

Talking Stick Resort 9800 E. Indian Bend Rd. Scottsdale, AZ 85256 (866) 877-9897 talkingstickresort.com

Scottsdale

22

25,000

> 100000

496

Tempe

20

9,384

30,000

303

JW Marriott Phoenix Desert Ridge Resort & Spa 5350 Marriott Dr. Phoenix, AZ 85054 (480) 293-5000 marriott.com JW Marriott Scottsdale Camelback Inn Resort & Spa 5402 E. Lincoln Dr. Scottsdale, AZ 85253 (480) 948-1700 marriott.com The Legacy Golf Resort 6808 S. 32nd St. Phoenix, AZ 85042 (866) 729-7182 shellhospitality.com The McCormick Scottsdale 7401 N. Scottsdale Rd. Scottsdale, AZ 85253 (480) 948-5050 millenniumhotels.com

Phoenix

Scottsdale

Phoenix

Scottsdale

40

18

3

6

33,218

19,968

1,200

2,365

70,000

240,000

44,000

2,164

> 13,000

493

950

453

328

125

Omni Scottsdale Resort & Spa at Montelucia 4949 E. Lincoln Dr. Scottsdale, AZ 85253 (480) 627-3200 omnihotels.com

Scottsdale

16

9,216

27,000

293

Orange Tree Golf Resort 10601 N. 56th St. Scottsdale, AZ 85254 (480) 948-6100 shellhospitality.com

Scottsdale

4

5,000

10,000

160

The Phoenician 6000 E. Camelback Rd. Scottsdale, AZ 85251 (480) 423-2449 thephoenician.com

Scottsdale

26

20,533

> 160,000

643

Tempe

15

10,000

40,000

354

Phoenix Marriott Tempe at The Buttes 2000 W. Westcourt Way Tempe, AZ 85282 (800) 228-9290 marriott.com

56

F E B. 20 1 5

Venue

9,760

14,280

# of Sleeping Rooms

46

32

Total Meeting Space

Phoenix

Scottsdale

Largest Room

Pointe Hilton Squaw Peak Resort 7677 N. 16th St. Phoenix, AZ 85020 (602) 997-2626 squawpeakhilton.com

# of Meeting Rooms

Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch 7500 E. Doubletree Ranch Rd. Scottsdale, AZ 85258 (480) 444-1234 scottsdale.hyatt.com

City

Resorts (Conâ&#x20AC;&#x2122;t.)

Venue

Resorts (Conâ&#x20AC;&#x2122;t.)

Tempe Mission Palms Hotel & Conference 60 E. 5th St. Tempe, AZ 85281 (480) 894-1400 missionpalms.com

I N B U S I N E S S M AG . CO M

Special Venue Profile

Rawhide Western Town & Steakhouse

Rawhide Western Town & Steakhouse is the Valley’s premier western venue, offering groups a unique journey back in time. Encompassing more than 160 acres of beautiful Sonoran Desert, Rawhide is nestled in the center of the Wild Horse Pass area, located in Chandler and in close proximity to Phoenix, Scottsdale, Tempe and Mesa.

Rawhide Western Town & Steakhouse is the perfect place to host a private event whether you are a group of 10 or 10,000, offering 14 distinct private venues, all providing a true western flare to any event. Rawhide’s Frontier Hall is the East Valley’s largest special event venue, offering 45,000 square feet of continuous indoor space adjacent to the 50,000-square-foot Sonoran Lawn.

Rawhide’s Group Sales team will provide complete service, which includes planning from the vision to the execution of the event, personalized group menu creation, and access to top-notch unique entertainment.

We look forward to welcoming you to our 1880s western town with a true taste of the Old West you’ll not find anywhere else in Arizona! For additional information, visit www.Rawhide.com or call the Group Sales Department at (480) 502-5600 for availability and menus.

AT-A-GLANCE Venue Address: 5700 W. North Loop Rd., Chandler, AZ 85226 Phone: (480) 502-5600 Website: www.Rawhide.com Most Distinguishing Feature: Western Town & Steakhouse Largest Contiguous Space (in sq. ft.): 45,000 Year Established Locally: 1970 Number of Events in 2013: 243 Nearest Hotel: Sheraton Wild Horse Pass Resort & Casino Event Planning Services: Yes Food & Beverage on Property: Yes Transportation & Access: Yes Parking / Valet: Yes

Bring your next corporate event West!

Rawhide Western Town & Steakhouse in Chandler — in close proximity to Phoenix, Scottsdale, Tempe and Mesa — is the perfect place to host a private event.

Groups of 10 to 10,000 Distinct private venues available

Provide a True Western Flare to any event…

Frontier Hall is the East Valley’s Largest Event Venue.

• 45,000 sq. ft. of continuous indoor space • Adjacent to the 50,000-sq.-ft. Sonoran Lawn • Full-service facility with Catering & Event Planning

Contact the sales department: info@rawhide.com or (480) 502-5600 A DV E RT I S I N G P R O F I L E

rawhide.com F E B. 20 1 5

57

# of Meeting Rooms

Largest Room

Total Meeting Space

# of Sleeping Rooms

Bentley Projects 215 E. Grant St. Phoenix, AZ 85004 (480) 946-6060 bentleygallery.com

Phoenix

1

22,000

22,000

Boojum Tree 16026 N. 36th St. Phoenix, AZ 85032 (602) 867-8975 boojumtree.com

Phoenix

2

10,000

10,000

The Carnegie Center 1101 W. Washington St. Phoenix, AZ 85007 (602) 926-3604 azlibrary.gov

Phoenix

(for nonprofits only)

1,800

3,000

Castles ‘n’ Coasters 9445 N. Metro Pkwy. E. Phoenix, AZ 85051 (602) 997-7575 castlesncoasters.com

Phoenix

2

3,935

5,000

The Cedars Banquet Hall 1702 E. Northern Ave. Phoenix, AZ 85020 (602) 944-2566 cedarsbanquethall.com

Phoenix

1

3,600

3,600

Children’s Museum of Phoenix 215 N. 7th St. Phoenix, AZ 85034 (602) 253-0501 childrensmuseumofphoenix.org

Phoenix

3

5,000

< 14,000

Comerica Theatre 400 W. Washington St. Phoenix, AZ 85003 (602) 379-2800 comericatheatre.com

Phoenix

5

40,000

80,000

Cutler-Plotkin Jewish Heritage Center 122 E. Culver St. Phoenix, AZ 85004 (602) 241-7870 azjhs.org

Phoenix

2

2,500

5,500

Desert Botanical Garden 1201 N. Galvin Pkwy.

Phoenix, AZ 85008 (480) 941-1225 dbg.org

Phoenix

5

4,200

5,000

230

We-Ko-Pa Resort & Conference Center 10438 N. Fort McDowell Rd. Scottsdale, AZ 85264 (480) 789-5329 wekoparesort.com

Scottsdale

15

18,000

25,000

248

Westin Kierland Resort & Spa 6902 E. Greenway Pkwy.

Scottsdale, AZ 85254 (480) 624-1000 kierlandresort.com

Scottsdale

41

25,000

> 200,000

732

The Wigwam Resort & Golf Club 300 E. Wigwam Blvd.

Litchfield Park, AZ 85340 (623) 935-3811 wigwamarizona.com

Phoenix

25

10,800

100,000

331

Wild Horse Pass Hotel & Casino 5040 Wild Horse Pass Blvd.

Chandler, AZ 85226 (800) 946-4452 wingilariver.com/wild-horse-pass

Chandler

10

8,000

12,000

242

Special Event Venues Arcadia Ice Arena 3853 E. Thomas Rd. Phoenix, AZ 85018 (602) 957-9966 arcadiaice.com Arizona Center 400 E. Van Buren St. Phoenix, AZ 85004 (602) 271-4000 arizonacenter.com Arizona Diamondbacks – Chase Field 401 E. Jefferson St. Phoenix, AZ 85004 (602) 462-6500 azchasefield.com Arizona Science Center 600 E. Washington St. Phoenix, AZ 85004 (602) 716-2000 azscience.org

58

F E B. 20 1 5

15,000 Phoenix

Phoenix

Phoenix

Phoenix

2

Outside space only

21

9

(ice rink)

n/a

39,600

n/a

15,700

45,000

> 100,000

n/a

City

10,000

14,000

Venue

10,000

3,500

# of Sleeping Rooms

1

8

Total Meeting Space

Phoenix

Scottsdale

Largest Room

Babylon Banquet Hall 8035 N. 43rd Ave. Phoenix, AZ 85051 (623) 930-9049 babylonbanquethall.com

# of Meeting Rooms

W Scottsdale 7277 E. Camelback Rd. Scottsdale, AZ 85251 (480) 970-2100 wscottsdalehotel.com

City

Special Event Venues (Con’t.)

Venue

Resorts (Con’t.)

2

I N B U S I N E S S M AG . CO M

Hotel Profile

Thunderbird Executive Inn

Thunderbird Executive Inn is located on the corner of 59th Avenue and Greenway in Glendale. The hotel is located on the campus of the renowned Thunderbird School of Global Management.

The school was once an airbase established to train American, Canadian, British and Chinese pilots during World War II. Several landmark buildings, including the airfield control tower, barracks and airplane hangar, can still be seen on campus. Then, in 1946, the base was transformed into the first-ever graduate business school to focus exclusively on international management. The school is a landmark in Glendale; however, the hotel remained a secret.

In 2006, Thunderbird Executive Inn opened its doors to the public. The hotel offers 134 newly renovated guestrooms, an outdoor saltwater pool and access to the YMCA. Additional amenities, such as the complimentary 24-hour snack lounge, complimentary parking and wireless Internet, brands the hotel as the “Hidden Gem” of Glendale.

AT-A-GLANCE Hotel Address: 15249 N. 59th Ave., Glendale, AZ 85306 Phone: (602) 978-7987 Website: thunderbirdexecutiveinn.com

With many tiered auditorium-style meeting rooms, a 14,000-square-foot pavilion, numerous outdoor venues and a full-service catering department, Thunderbird Executive Inn is the ideal location in the West Valley for meetings and events. Call (602) 978-7987 for more information.

Most Distinguishing Feature: Located on the historic campus of Thunderbird School of Global Management with 40,000 square feet of meeting space, including six state-of-theart auditoriums and 24 breakout rooms Year Established Locally: 1996 Event Planning Services: Yes Food & Beverage: Yes Transportation & Access: Yes Parking / Valet: Yes

Thunderbird Executive Inn & Conference Center | Glendale, Arizona

1 Global

Thunderbird Executive Inn & Conference Center is a unique Arizona destination serving clients from around the world.

Nestled on the historic campus of Thunderbird School of Global Management, the recently renovated Thunderbird Executive Inn will surprise and delight you with: 4 134 upscale guest rooms 4 More than 40,000 square feet of meeting space, including six state-of-the-art auditoriums and 24 breakout rooms 4 Unique diversions such as the world famous Thunderbird Pub, located in an historic WWII military airfield control tower Whether you’re planning a conference, business meeting, training program, trade show or simply a vacation escape to sunny Arizona — our hotel and conference center is an exceptional choice.

www.thunderbirdexecutiveinn.com 1 Global Place, Glendale, AZ 85306 Inquiries: 602.978.7987 Email: hotelsales@thunderbird.edu

A DV E RT I S I N G P R O F I L E

F E B. 20 1 5

59

# of Meeting Rooms

Largest Room

Total Meeting Space

# of Sleeping Rooms

8,600

Phoenix Zoo 455 N. Galvin Pkwy.

Phoenix, AZ 85008 (602) 273-1341 phoenixzoo.org

Phoenix

16

4,000

4,300

Rawhide 5700 W. North Loop Rd. Chandler, AZ 85226 (480) 502-5600 rawhide.com

Chandler

14

46,000

> 75,000

Secret Garden 2501 E. Baseline Rd. Phoenix, AZ 85042 (602) 268-5522 secretgardenevents.com

Phoenix

4

2,500

3,000

Stand Up Live 50 W. Jefferson St. Phoenix, AZ 85003 (480) 719-6100 standuplive.com

Phoenix

2

6,500

9,000

Turf Paradise 1501 W. Bell Rd. Phoenix, AZ 85023 (602) 942-1101 turfparadise.com

Phoenix

3

n/a

n/a

University of Arizona College of Medicine 550 E. Van Buren St. Phoenix, AZ 85004 (602) 827-2001 medicine.arizona.edu

Phoenix

3

4,600

6,400

Valley Youth Theatre 525 N. 1st St. Phoenix, AZ 85004 (602) 253-8188 vyt.com

Phoenix

1

2,500

2,500

Venue at the Grove 7010 S. 27th Ave. Phoenix, AZ 85041 (602) 456-0803 venueatthegrove.com

Phoenix

1

2,250

2,250

The Wrigley Mansion 2501 E. Telawa Trail Phoenix, AZ 85016 (602) 955-4079 wrigleymansionclub.com

Phoenix

13

1,075

3,000

n/a

n/a

Scottsdale

16

2,204

13,000

54

GameWorks – Tempe 5000 S. Arizona Mills Cir. Tempe, AZ 85282 (480) 839-4263 gameworks.com

Phoenix

4

2,500

10,000

Heard Museum 2301 N. Central Ave. Phoenix, AZ 85004 (602) 252-8840 heard.org

Phoenix

9

5,300

< 20,000

Herberger Theater Center 222 E. Monroe St. Phoenix, AZ 85004 (602) 254-7399 herbergertheater.org

Phoenix

6

2,980

9,000

K1 Speed 2425 S. 21st St., Phoenix, AZ 85034 (602) 275-5278 k1speed.com

Phoenix

2

1,000

1,500

MonOrchid 214 E. Roosevelt St. Phoenix, AZ 85004 (602) 253-0339 monorchid.com

Phoenix

3

4,500

6,000

The Franciscan Renewal Center 5802 E. Lincoln Dr. Scottsdale, AZ 85253 (480) 948-7460 thecasa.org

Musical Instrument Museum 4725 E. Mayo Blvd.

Phoenix, AZ 85050 (480) 478-6000 mim.org

Phoenix

6

9,300

30,000

Nina Mason Pulliam Rio Salado Audubon Center 3131 S. Central Ave. Phoenix, AZ 85040 (602) 468-6470 riosalado.audubon.org

Phoenix

2

1,920

3,000

Penske Racing Museum 7125 E. Chauncey Ln. Phoenix, AZ 85054 (480) 538-4444 penskeracingmuseum.com

Phoenix

2

2,500

5,000

60

F E B. 20 1 5

City

6,600

Phoenix

Outdoor picnicstyle only

Venue

# of Sleeping Rooms

5

Total Meeting Space

Phoenix

Largest Room

Phoenix Art Museum 1625 N. Central Ave. Phoenix, AZ 85004 (602) 257-1222 phxart.org

# of Meeting Rooms

Enchanted Island Amusement Park 1202 W. Encanto Blvd.

Phoenix, AZ 85007 (602) 254-1200 enchantedisland.com

City

Special Event Venues (Con’t.)

Venue

Special Event Venues (Con’t.)

I N B U S I N E S S M AG . CO M

CONSIDER US THE LAST RESORT. BECAUSE YOU’LL NEVER NEED TO LOOK ANYWHERE ELSE You’ll know you’ve made the right choice before the meeting even begins. Because we listen. We never rest. Our facilities and support staff handle your meeting with effortless elegance. And we stay focused on you, your vision and your clients. It’s how we work. So it never feels like work to you. It just feels right.

FOR MORE INFORMATION, VISIT KIERLANDMEETINGS.COM OR CALL 480.624.1000

© 2014 Starwood Hotels & Resorts Worldwide, Inc. All rights reserved. Westin is a registered trademark of Starwood Hotels & Resorts Worldwide, Inc., or its affiliates.

AWEE Works!

Changing Lives Through the Dignity of Work AWEE’s focus – our only focus – is workforce development. We help women and men, young adults and mature workers find jobs, keep their families together, become financially stable, and contribute to the community.

AWEE provides the tools for change, economic independence, self-reliance and community revitalization to advance Arizona’s workforce.

Our success depends on the investment of our corporate and community partners.

To learn more about AWEE’s programs and how to impact their success, visit awee.org or call Jamie Craig Dove at 602-223-4333.

We Teach. We Coach. We Connect. AWEE Works!

640 North First Avenue, Phoenix, Arizona 85003-1515 t 602-223-4333 f 602-223-4338 awee.org

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FEBRUARY 2015 Debbage, Matthew, 16

Malone, Laurie, 20

Roudi, Eric, 24

Albios, Jenny, 18

Dietrich, Ryan, 18

Malone, Rodney, 20

Sacco, Rachel, 50

Balitis, John, 16

Hall, Kristen, 41

Moss, Yvonne, 26

Senseman, Phyllis Metcalf, 12

Belfore, Jay, 18

Halpin, Jan, 38

Nalevanko, Carol, 12

Shannon, Andy, 14

Beshara, Tony, Ph.D., 34

Harkey, Scott, 28

Nelson, Rhonda, Ph.D., 20

Silverman, Matt, 28

Bloomquist, Kristen, 28

Johnson, Mike, 18

O’Shea, Kevin, 41

Thoene, Kate, 12

Brown, Edward G., 66

Krumwiede, David, 16

Owen, Jill Casson, 26

Thornton, Elizabeth R., 35

Butler, David, 35

Lane, Beau, 11, 28

Packard, Susan, 35

Tischler, Linda, 35

Cain, Rosaria, 28

Lentin, Michael, 50

Riester, Tim, 28

Tourian, Peter, 20

Callaway, JoAnn, 36

Lundy, Jim, 16

Rodriguez-Luna, Maria, 14

Weiss, Maryanne, 41

Callaway, Joseph, 36

MacKenzie, Douglas, 50

Rodriquez-Luna, Hector, 14

Woods, Mackenzie, 26

FSW Funding, 63

R&R Partners, 28

SYNERGY HomeCare, 20

Gilbert Chamber of Commerce, 42

Rawhide Western Town & Steakhouse, 57

Target Commercial Interiors, 67

Reach, 18

ThinkSmallBiz, 64

32 Shea, 46 Affinity Technology, 17 Ahwatukee Foothills Chamber of Commerce, 42 Alliance Bank of Arizona, 3, 16 Arizona Technology Council, 42, 43 Arizona Women’s Education and Employment, Inc., 62 ASBA, 14 Babich & Associates, 34 Banner Health, 68 Beamz Interactive, Inc., 20 BRAVO, 14 Bunn, 44 Burch & Cracchiolo, 27 Carter Law Group P.C., 26 Chandler Chamber of Commerce, 42, 43 Children’s Museum of Phoenix, 47 CitiQuiet, 50 Cohen Brown Management Group, 66 Conquest Training Systems, 8 CopperPoint, 7, 12

Glendale Convention & Visitors Bureau, 53 Golden Heart Senior Care, 20

Red Carpet Event, The, 15

Goodwill, 63

Reliable Background Screening, 64

Greater Phoenix Convention & Visitors Bureau, 50

Riester, 28

Greater Phoenix Gay & Lesbian Chamber of Commerce, 42

VerdeXchange Arizona, 41 Veridus, 9

Shapr, 14

Job Search Solution, The, 34

Snell & Wilmer, 26

Jopwell, 14

Snowfly, 18

Wells Fargo, 5

K1 Speed, 55

Southwest Autism Research & Resource Center, 12

Westin Kierland, The, 61 Widely Interactive, 18

SRP, 39

Wings for Warriors, 48

SVP Arizona, 23

Yard, The, 46

Keurig, 44 Knoodle, 28 KTAR News-Talk 92.3, 13

Vermillion, 17 Village Health Clubs & Spas, 12 Waypoint, 16

LaneTerralever, 11, 28 Lincoln Property Company, 16 LocalWork.com, 25

CHECK US OUT

Maracay Homes, 16 Mountain Park Health Center, 18

National Labor Relations Board, 16

Creditsafe, 16

Nerdery, The, 18

Culinary Dropout, 46

Nespresso, 44

Deloitte, 22

Networking Phoenix, 43

Desert Schools Federal Credit Union, 40

OneNeck IT Solutions, 45

Digital Summit Phoenix, 42 D-Lish, 46

Organization of Women in International Trade – Phoenix, 43

Downtown Phoenix Inc., 64

Owens Harkey Advertising, 28

Driver Provider, The, 25

Peoria, City of, 41

DTZ, 2

Phoenix Children’s Hospital, 4

Economic Club of Phoenix, 43

Phoenix Children’s Hospital Foundation, 23

Ford Motor Co., 44

Time Bandit Solution, The, 66

Infusionsoft, 64

Cramer-Krasselt, 28

Fennemore Craig, 16

Thunderbird Executive Inn, 59

IKEA, 14

National Association of Women Business Owners – Phoenix, 42

Federal Pizza, 46

Those Callaways, 36

Scottsdale Convention & Visitors Bureau, 50

Core Institute, The, 21

Enterprise Technology Services, 19

Scottsdale Area Chamber of Commerce, 43

Tempe Chamber of Commerce, 42, 43

OpenWorks, 24

Phoenix Philanthropy Group, The, 38, 40 PhoenixMart, 16

In each issue of In Business Magazine, we list both companies and indivuduals for quick reference. See the stories for links to more.

/inbusinessmagphx

Bold listings are advertisers supporting this issue of In Business Magazine.

@inbusinessmag

65 20F E1B.5 I N B U S I N E S S M AG . CO M

Roundtable

A CANDID FORUM

Dodge the ‘Got a Minute?’

Misery Disarming interruptions makes for a more successful day

by Edward G. Brown

Got a minute?

The fact is, unless you are a great rarity today, you not only don’t have a minute, you have a yawning deficit of minutes.

There is work unfinished on your desk. You have personal aspirations of all kinds that you never find time for and obligations you barely find time for. You’re already stretched for time, so no, you don’t have a minute.

Yet when almost anybody asks, “Got a minute?” you automatically answer, “Sure. How can I help?”

Edward G. Brown is the author of The Time Bandit Solution: Recovering Stolen Time You Never Knew You Had and co-founder of the No. 1 firm in culture change management consulting and training for the financial services industry, Cohen Brown Management Group.

F E B. 20 1 5

66

I N B U S I N E S S M AG . CO M

How do you stop doing that?

1. Name the problem. As they say in all the therapy circles, if you can’t name it, you can’t fix it. Here’s the name: It’s not a minute — it’s an interruption. A minute freely chosen and freely given is innocuous, but interruptions are thieving little intrusions that spoil our lives because of all the havoc and frustration they trail behind them. There’s the interruption that throws you off task. There’s loss of momentum due to the work stoppage. There’s the time wasted reassembling your thoughts and resources. There’s frustration at having to rebuild them, which dissipates the energy that work thrives on. There is the distress and fatigue of having to make up for time lost. All of these things can cause errors and the need to do the task over again, which of course takes even more time.

2. Recognize the cause. Why do you say yes when inside you’re going, “God grant me patience; how will I get everything done?” Because you’re afraid — not shaking in your boots afraid, but you have fears. If it’s your boss, you’re afraid he or she will think you’re not responsive to any needs but your own or you can’t handle your workload. If it’s a customer, you’re afraid he or she will take the business elsewhere. If it’s your colleagues, you’re afraid you won’t sound like a team player.

3. Know your facts. Facts are mother’s milk to good decisions. If you have a budget with X dollars a month to spend on eating out, then there’s no agonizing over should we or shouldn’t we. The dollars tell you yes or no; no argument, no drama.

You need the same facts about your time. You need to have a solid, walking awareness of your Critical Few — that handful of things that are so important that leaving them undone will cause serious problems. That means separating them from your Minor Many — that long list of things that should not, but often do, distract us from our Critical Few. 4. Don’t say “no.” That seems like unnecessary advice.

You’ve already rejected “no” because you don’t want to sound like a selfish jerk. But the opposite of “yes” doesn’t have to be “no.”

“I would like to give you my full attention. May I let you know when I can do that?” Some version of those words needs to be custom-tailored to every got-a-minute interrupter, or “Time Bandit,” on your list — customers, boss, colleagues, family and friends. They let your interrupter know that his or her best interests aren’t served any better than yours are by this interruption. Most of all, they keep you from sounding like that selfish jerk you dread sounding like. Scripting your negotiation and rehearsing its delivery, tailored for each of your main “Time Bandits,” will banish any remaining fear.

5. Make it a gift. Even though you can’t give your time on the spot, you do have a valuable gift to offer your “Time Bandit”: your full concentration and interest at a time of mutual convenience. In this day and age, when it seems like all parties to every transaction are only about half there — the other half distracted by devices, alerts, the pressure of work undone and the dismal prospect of ever catching up — it’s no small thing to offer your would-be Time Bandit your full attention to his or her needs. When you say, “I want to take care of that for you, and when I do, I want to be focused so that it will have the excellent quality both you and I expect,” the interrupter will not only be mollified about your current unavailability but will be gratified, which is what you want. And you get to keep your “minute.”

Cohen Brown Management Group cohenbrown.com The Time Bandit Solution timebanditsolution.com

"By extending the working day, therefore, capitalist production ... not only produces a deterioration of human labour power by robbing it of its normal moral and physical conditions of development and activity, but also produces the premature exhaustion and death of this labour power itself." — Karl Marx in Das Kapital

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