February 2016 Issue of In Business Magazine

FEB. 2016

Navigating Business Opportunity as U.S.-Cuba Relations Warm Up

A Spectacle!

How are the Valley's top events an economic driver?

Renouncing

‘It’s Just Business’ Telecommuting: Workplace Trend Get

Forecasting

Data in Real Time $4.95 INBUSIN ESSMAG.COM

THIS ISSUE 2016 Meeting & Conventions Guide

WHAT DOES

$100 MILLION

IN CHARITABLE GIVING FEEL LIKE?

ONE SUCCESS STORY AT A TIME. TIME AFTER TIME. IMPROVING THE QUALITY OF LIFE IN OUR COMMUNITIES is just one of the many missions of The Thunderbirds, hosts of the Waste Management Phoenix Open presented by The Ak-Chin Indian Community.

Like Make-A-Wish Arizona. Child Crisis Arizona. Aid to Adoption of Special Kids. And countless others. While the historic milestone of $100 million in charitable giving over 80 years is now a reality, the true impact is expressed one story at a time. The Thunderbirds would like to thank all of our fans and sponsors for your continued support of the Waste Management Phoenix Open. For more Arizona success stories, visit www.thunderbirdscharities.org.

Amelia, Make-A-Wish Arizona Keith Bierman, Thunderbird

February 1–7, 2016 | TPC Scottsdale | wmphoenixopen.com

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FEBRUARY 2016

COVER STORY

28

A Spectacle: How Are Top Valley Events an Economic Driver?

The Phoenix Metropolitan Area plays host to events and entertainers through the year, enticing visitors and locals to explore the Valley. Kaleigh Shufeldt spoke with many of the people who work in this realm to understand the impact.

FEATURES

24

The ‘Boys Club’ Needs to Include Girls

Ritch K. Eich, Ph.D., shares five critical steps leaders need to take to increase the role — and value — of women in their organizations.

34

To Telecommute or Not to Telecommute?

Separating fact from fiction, Anne Caldwell discusses the hot trend of telecommuting in today’s workplace.

36

IN BUSINESS MAGAZINE

DEPARTMENTS

EVENTS & ENTERTAINMENT

A Spectacle!

How are the Valley's top events an economic driver?

Renouncing

‘It’s Just Business’ Telecommuting:

11

Guest Editor

Workplace Trend

FEBRUARY 2016

Get

Forecasting

Data in Real Time

• INBUSINESSMAG.COM

$ 4 . 95 I NBUS I NE S S M AG. C OM

THIS ISSUE 2016 Meeting & Conventions Guide

Cover photo: Rory McIlroy teeing off on Hole 16 at the 2015 Waste Management Phoenix Open; courtesy Waste Management Phoenix Open

SPECIAL SECTION Presents

Photos courtesy of Tommy V’s (top), Hanny’s, Hotel Valley Ho and Cuff (bottom, l to r)

Valley

A Guide to Your Next Great Event FEATURING Children’s Museum of Phoenix EMP Management Merestone Phoenix Convention Center

Dan Mahoney, partner with Snell & Wilmer, introduces the “Events & Entertainment” issue.

12

Feedback

Noted business leaders Howard Lein, Brad Taylor and Lorraine Zomok respond to In Business Magazine’s burning business question of the month.

14

Briefs

“Bolster Business with Bolste,” “Granted, So Awarding,” “Savings for Small Business,” “Answering the Workforce Crisis,” “Fast Pitch: Pitch & Learn,” ““Broadstone Broadly Sustainable,” “Parkland Memory Care,” “No Tanks; Retail,” “Creativity Re-emerges in Online Flower Sales” and “MiddleMarket Growth Strategy Is All About People”

19

Technology

Rawhide Western Town & Steakhouse Thunderbird Executive Inn

FEB. 2016

INBUSINESSMAG.COM

45

45

2016 Meetings & Conventions Guide The Valley’s most comprehensive guide to events venues in the Metropolitan Phoenix area

FEB. 20 1 6

By the Numbers

The new census data identifies strong potential for Arizona in women-owned businesses.

26

Legal

Business opportunities with Cuba are expanding, but there are strict rules and penalties.

35

Books

New releases give fresh insights on business thinking.

38

Nonprofit

While many nonprofits identify as having a strong culture of philanthropy, research reveals the concept is misunderstood.

FEB. 2016

Navigating Business Opportunity as U.S.-Cuba Relations Warm Up

Business in Real Time

Continuous forecasting makes business faster and surer, and Jon Louvar explains why and how businesses can make this happen.

22

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“Accelerating the Ad Experience” and “Technology Isn’t License”

20

Healthcare

“Retinal Consultants Spreads Its Wings,” “Plastic Surgery – There’s an App for That” and “Private Health Exchanges”

42

Assets

2016 Cadillac CT6 PLUS: Sunglasses aren’t just eye protection; the right style can say, “I am in charge.”

44

Power Lunch

Tommy V’s PLUS: Hit the streets for lunch and find many options in the “downtowns” of the Valley.

66

Roundtable

“Everybody matters,” says Bob Chapman speaking from his experience growing a sustainable business and being stewards of its workforce.

ON THE AGENDA

39

Spotlight

18th Annual Awards Banquet — Black Chamber of Arizona Fast Pitch — Social Venture Partners Arizona

40

Calendar

Business events throughout the Valley

The Thunderbirds, the host organization of the Waste Management Phoenix Open, has contributed more than $102 million back to the community in charitable donations to date, including more than $9 million last year alone.

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Feb. 2016 In Business Magazine is a collaboration of many business organizations and entities throughout the metropolitan Phoenix area and Arizona. Our mission is to inform and energize business in this community by communicating content that will build business and enrich the economic picture for all of us vested in commerce.

PARTNER ORGANIZATIONS Rick Murray, CEO Arizona Small Business Association Central Office (602) 306-4000 Southern Arizona (520) 327-0222 www.asba.com Steven G. Zylstra, President & CEO Arizona Technology Council One Renaissance Square (602) 343-8324 www.aztechcouncil.org

Corporate Headquarters 2440 N. Litchfield rd., ste.100 Goodyear, aZ 85395 phone: 623-536-9862

Doug Bruhnke, Founder & President Global Chamber® (480) 595-5000 www.globalchamber.org

sCottsdaLe 5635 N. scottsdale road, suite 150 scottsdale, aZ 85250 phone: 480-429-6750

Nancy Sanders, President NAWBO Phoenix Metro Chapter (480) 289-5768 www.nawbophx.org

BuCkeye 111 e. Monroe avenue, suite 100 Buckeye, aZ 85326 phone: 623-535-2460

Mark Hiegel, President & CEO Scottsdale Area Chamber of Commerce (480) 355-2700 www.scottsdalechamber.com

wvnb.net

www.

THE SMART MONEY STAYS IN ARIZONA.

Mary Ann Miller, President & CEO Tempe Chamber of Commerce (480) 967-7891 www.tempechamber.org Our Partner Organizations are vested business organizations focused on building and improving business in the Valley or throughout Arizona. As Partners, each will receive three insert publications each year to showcase all that they are doing for business and businesspeople within our community. We encourage you to join these and other organizations to better your business opportunities.

The members of these and other Associate Partner Organizations receive a subscription to In Business Magazine each month. For more information on becoming an Associate Partner, please contact our publisher at info@inbusinessmag.com.

ASSOCIATE PARTNERS Ahwatukee Foothills Chamber of Commerce ahwatukeechamber.com Arizona Chamber of Commerce & Industry azchamber.com Arizona Hispanic Chamber of Commerce azhcc.com The Black Chamber of Arizona phoenixblackchamber.com Chandler Chamber of Commerce chandlerchamber.com

BANK LOCAL FIRST. When your money is deposited in locally owned and operated community banks, it’s quickly recycled back into our local economy. Currently only 4% of Arizona’s total deposits are in Arizona-owned banks. Local banks stand with us through ups and downs, so let’s get that number to 10% right away.

Economic Club of Phoenix econclubphx.org Glendale Chamber of Commerce glendaleazchamber.org Greater Phoenix Chamber of Commerce phoenixchamber.com Greater Phoenix Gay & Lesbian Chamber of Commerce gpglcc.org Mesa Chamber of Commerce mesachamber.org

OPEN A LOCAL ACCOUNT TODAY. Get all the services you demand and help keep Arizona moving forward. Learn more about Arizona’s local community banks: LOCALFIRSTAZ.COM/BANKING.

North Phoenix Chamber of Commerce northphoenixchamber.com Peoria Chamber of Commerce peoriachamber.com Phoenix Metro Chamber of Commerce phoenixmetrochamber.com Surprise Regional Chamber of Commerce surpriseregionalchamber.com WESTMARC westmarc.org

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FEB. 2016

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Feb. 2016

Join Us March 1st

Make It a Team-Building Experience!

Inspire your staff and clients at this incredibly important event.

Nonprofit finalist compete to win.

Hear them pitch in just three minutes.

Learn how to be involved and make a difference.

VOL. 7, NO. 2

Publisher Rick McCartney

Editor RaeAnne Marsh

Art Director Benjamin Little

Contributing Writers Bob Chapman

Anne Caldwell Ritch K. Eich, Ph.D. Mike Hunter John Louvar Mark Morgan Kaleigh Shufeldt Kristin Slice Peter Smits Richard Tollefson ADVERTISING

Operations Louise Ferrari

Business Development Roald Bernard

Their efforts are powerful and their organizations are worthy.

Louise Ferrari

Come support them at:

Maria Mabek

Steve Kulick Sara May Kelly Richards Cami Shore

Nicholas Schultz

Events Amy Corben More: Visit your one-stop resource for everything business at www.inbusinessmag.com. For a full monthly calendar of business-related events, please visit our website.

Inform Us: Send press releases and your editorial ideas to editor@inbusinessmag.com.

March 1, 2016 Scottsdale Center for the Performing Arts 4:30p Registration & Nonprofit Booth Expo 5:30p Theater Doors Open for General Seating 6:00p Fast Pitch Program & Awards

• SVPAZ Award: $25,000 • Judges Choice Award: $10,000 • Kiita “Get Up & Go” Award: $7,500 • ASU Rob and Melani Walton Sustainability Solutions Initiative Award: $2,500

7:15p Networking Reception

• People’s Choice Award: $2,500

7:45p Top Awards Announced

• Mentor’s Choice Award: $2,500

8:00p Reception & Nonprofit Expo Continues

• Student Innovation Award: $2,000

Purchase Tickets & Learn More at www.socialventurepartners.org/arizona/fast-pitch

602.224.0041 info@svpaz.org

10

FEB. 2016

President & CEO Rick McCartney

Editorial Director RaeAnne Marsh

Senior Art Director Benjamin Little

Financial Manager Donna C. Mitchell, CPA

Office Manager Brittany Longfield

Accounting Manager Todd Juhl

Corporate Offices 4455 E. Camelback Road

Building C, Suite 135 Phoenix, AZ 85018 T: (480) 588-9505 F: (480) 584-3751 info@inmediacompany.com

www.inmediacompany.com Vol. 7, No. 2. In Business Magazine is published 12 times per year by InMedia Company. POSTMASTER: Send address changes to InMedia Company, 4455 E. Camelback Road, Building C, Suite 135, Phoenix, AZ 85018. To subscribe to In Business Magazine, please send check or money order for one-year subscription of $24.95 to InMedia Company, 4455 E. Camelback Road, Building C, Suite 135, Phoenix, AZ 85018 or visit inbusinessmag.com. We appreciate your editorial submissions, news and photos for review by our editorial staff. You may send to editor@inbusinessmag.com or mail to the address above. All letters sent to In Business Magazine will be treated as unconditionally assigned for publication, copyright purposes and use in any publication, website or brochure. InMedia accepts no responsibility for unsolicited manuscripts, photographs or other artwork. Submissions will not be returned unless accompanied by a self-addressed, stamped envelope.

InMedia Company, LLC reserves the right to refuse certain advertising and is not liable for advertisers’ claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of InMedia. InMedia Company considers its sources reliable and verifies as much data as possible, although reporting inaccuracies can occur; consequently, readers using this information do so at their own risk. Each business opportunity and/or investment inherently contains certain risks, and it is suggested that the prospective investors consult their attorney and/ or financial professional. © 2016 InMedia Company, LLC. All rights reserved.

No part of this magazine may be reproduced or transmitted in any form or by any means without written permission by the publisher.

INBUSINESSMAG.COM

DANIEL McEVERS MAHONEY, SNELL & WILMER

Center of It All

Dan Mahoney is a partner in the Phoenix office of Snell & Wilmer and is co-chair of the firm’s venture capital and private equity industry group.

His practice is concentrated in the areas of mergers and acquisitions, securities, venture capital and private equity, corporate law, and advising corporate boards.

Dan’s clients operate in a variety of industries, including biotechnology and life science, software, Internet, technology, telecommunications, manufacturing and transportation. Mahoney is also chair of the 2016 Waste Management Phoenix Open.

Greater Phoenix is now home to some major events, from the home-grown Waste Management Phoenix Open to Spring Training, including events we have to beat out other locations for the privilege to host, like the Super Bowl, the College Football National Championship and the Final Four. This isn’t just headline entertainment; it’s an industry that involves businesses ranging from restaurants and catering to security, construction and valet services — all of which benefit from these tremendous events.

Many of these events, such as the Waste Management Phoenix Open, generate not only a significant economic impact on the community but also large sums of charitable contributions to the community. The Thunderbirds, the host organization of the WMPO, has contributed more than $102 million back to the community in charitable donations to date, including more than $9 million last year alone. Additionally, for the last couple of years the WMPO has been used by the Governor and the Arizona Commerce Authority as a venue for hosting out-of-state CEOs who are considering investing in Arizona or moving their companies here. These are just some of the examples of how these events are supporting and growing our community.

Exploring the business impact of events and entertainment, Kaleigh Shufeldt spoke with many of the people who work in this realm to understand the impact. Among these are Derrick Hall, president and CEO of the Arizona Diamondbacks (and a fellow Thunderbird!), and those who promote events and the region, such as Rachel Pearson, VP of the Scottsdale Convention and Visitors Bureau. And, of course, the impact goes much deeper and broader than direct revenue — these events bring jobs and more.

To help you present your own special events for your business, In Business Magazine has compiled its annual Meetings & Conventions Guide for this issue.

In this issue, also, attorneys discuss what the opening of diplomatic relationships with Cuba may mean for businesses and how they can navigate opportunities within the constraints of the still-in-effect Cuba embargo. A couple of trends are covered in a feature for HR and healthcare, respectively — the increasing implementation of telecommuting, especially important as millennials exert their growing impact on business, and reliance on health exchanges as companies put together their health benefits packages. This issue closes with its “Roundtable” feature on a new kind of business culture, as Barry-Wehmiller CEO Bob Chapman shares his experience running an international corporation to continued success even through the global recession by treating everyone in its far-flung employee force like family.

There is so much more in this issue of In Business Magazine, and I know you’ll find useful information as it covers a multitude of business concerns. I’m pleased to help bring this issue to you, as we all work to improve our businesses and the community we are part of.

Sincerely,

Daniel McEvers Mahoney Partner and Co-chair, Snell & Wilmer, Venture Capital and Private Equity Industry Group Chairman, 2016 Waste Management Phoenix Open Tournament

Living It Up We all enjoy them, and are lucky that so many of the nation’s

We want to thank Dan Mahoney for his time and effort in helping

major events land here frequently. There is no doubt that we are a

to shape this issue. He has his hands full as Tournament Chairman

highly sought-after location for outdoor events and are well-suited

for this year’s Waste Management Phoenix Open. His leadership

to host them. Not only are we, as residents, beneficiaries, but we

has made the 2016 tournament one of the most successful to date

are also, as businesspeople, able to capitalize in many instances

and his knowledge of business in this market made him the perfect

on the influx of people — and the resulting need for goods and

Guest Editor for this issue.

services — and the exposure.

Let us know what you think of this issue of In Business Magazine. Email our publisher at feedback@inbusinessmag.com.

—Rick McCartney, Publisher

CONNECT WITH US: Story Ideas/PR: editor@ inbusinessmag.com Business Events/ Connections: businessevents@ inbusinessmag.com Marketing/Exposure: advertise@ inbusinessmag.com Visit us online at www.inbusinessmag.com

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INBUSINESSMAG.COM

VALLEY LEADERS SOUND OFF

Q:

FEEDBACK QUESTION: Let us know what you want to know from the Valley’s top business leaders. editor@inbusinessmag.com

It is expected that a major event venue will generate benefit to local businesses as well as impacting the quality of life for residents. But what has been the single most surprising benefit to business in your community you have seen or experienced?

HOWARD LEIN

BRAD TAYLOR

LORRAINE ZOMOK

Founder & Owner RE/MAX Excalibur Sector: Real Estate

VP of Sales and Finance Special Moments Catering Sector: Catering

President & CEO Visit Glendale Sector: Tourism

We feel that the huge events that come to the Phoenix area are more of a “meet and greet” opportunity for the Valley. They give the visitor a chance to soak up our winter sunshine and dream about what they are missing when they return home. However, they also tend to interrupt normal business in many ways. For something as simple as real estate open houses, in many cases the actual attendance drops. The potential visitors are entirely engaged with the events that they came to the Valley to attend. And when Phoenix hosted the Super Bowl, the real estate community encountered many situations where our regular winter visitors were priced out of their normal winter housing. Because they were forced to seek other cities to spend the winter, they have never returned to our market. I don’t mean to be a business downer. Rather, I think that to capture a marketing opportunity created by our world-quality events, one needs to modify one’s expectations of what will actually come out of the event from a new business perspective.

What I am always surprised with is how many causes wedding and event venues support, many times free of charge. I have seen some of the smallest event venues get behind a cause I would have never heard of and help raise substantial funds for a family in need.

What I find most appealing is, many of these venues consider this just business as usual. They operate as a normal business would but instead of pouring massive dollars into paid advertising they often choose to spend these funds on opening their doors to communitybased fundraisers simply because it’s the right thing to do.

I have seen complete weddings given away by a venue for a returning veteran who suffered substantial injury while on duty. A few years ago, my family’s company helped a venue raise funds for the children of a local law enforcement officer who had been diagnosed with a very rare disease and died shortly after the event. These venues become a piece of the community that stand alongside the people they serve, in good times and in hard times.

Mega events not only bring large-scale tourism business, they build business from the ground up. A wonderful example is how the visit to a treasured signature festival in Historic Downtown Glendale for a California couple turned into an investment in the community, which will have a long-term positive economic impact to the area. This couple came to our Glendale Glitters Spectacular Weekend in Historic Downtown Glendale.

This event, now in its 21st year, welcomes 75,000 visitors during its three-day opening weekend. The couple not only enjoyed the festivities, they fell in love with the area and purchased, renovated and repurposed several historic buildings, keeping the historic architecture intact.

The buildings feature a diverse offering of businesses, including the Gaslight Inn Bed & Breakfast showcasing the original tin ceiling, a wine and beer bar, the elegant Desert Rose Steakhouse, a gastropub and pizzeria, and an ultra-chic cigar lounge featuring exposed adobe walls and examples of the early knob and tube wiring. Their businesses have generated an excitement in the community and are fast becoming favorite destinations for both local residents and visitors.

RE/MAX Excalibur Realty excaliburrealestate.com

For all past Feedbacks go online to inbusinessmag.com and see what Valley executives think on various business topics.

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Howard Lein is owner of RE/MAX Excalibur Realty, a Scottsdale-based RE/MAX franchise comprised of four operating offices, with 240 associates. Lein’s multiple industry recognitions include RE/MAX International’s Broker/Owner of the Year, Multi Office Award. His extensive community involvement includes co-founding the Arizona chapter of Sentinels of Freedom.

Special Moments Catering specialmomentsaz.com Growing up working alongside his parents, Brad Taylor started with Special Moments as a dishwasher at a very young age, slowly moving through the ranks as a driver, server, banquet captain and sales representative. He entered the business full time after graduating from ASU with a Bachelor of Science with an emphasis in Finance. He counts among his greatest accomplishments orchestrating the Super Bowl catering in 2008 and 2015.

Glendale Convention & Visitors Bureau / Visit Glendale visitglendale.com Lorraine Zomok is president and CEO for the Glendale Convention & Visitors Bureau — which she created in 2010 from a coalition of nearly 300 West Valley tourism and hospitality partners to be the first CVB in the West Valley — and Visit Glendale. Now in her second term on Arizona’s Tourism Advisory Council, she also serves on numerous other professional and community organizations.

Sign up for the monthly In Business Magazine eNewsletter at www.inbusinessmag.com. Look for survey questions and other research on our business community.

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QUICK AND TO THE POINT

BYTES

BY MIKE HUNTER

Bolster Business with Bolste Bolste™ recently launched a new business operating system (BOS) that brings numerous tools together into one system. It was designed to simplify communication, collaboration and productivity in contrast to apps that are complicated, fragmented and too difficult to learn for business to gain dramatic efficiency benefits. It is available in a free version, or users can upgrade to the Bolste Pro package for $9.99/month for unlimited project channels, unlimited guest users, 7GB of secure storage and user interface branding. Bolste also offers an Enterprise package that features unlimited channels, unlimited secure storage, third-party integrations, onboarding and training. Pricing for the Enterprise package is customized. bolste.com

Granted, So Awarding Award Alley is a Web-based software created by Arizonabased media88, Inc. to help organizations improve the grant or award applications process, save time and cost, and enhance brand image for professionals or organizations. It provides an integrated suite of userfriendly widgets for award or grant providers to easily manage their award or grant application process in four easy steps — administration, application, judging and reporting. awardalley.com

Savings for Small Business SRP is the oldest multipurpose federal reclamation project in the United States. It has been serving central Arizona since 1903, nearly 10 years before Arizona became the 48th state. As part of its commitment to our community, SRP has a website dedicated to helping businesses save on energy costs. It offers information on rebates and energy savings, and provides energy tools and information that will demonstrate how to get started. srpnet.com/menu/savingsbiz

Answering the Workforce Crisis

An inadequate talent pool is an issue for local businesses as their industry grows or its workforce diminishes. The construction industry, for example, ramping up in the aftermath of the recession, struggled to make up for the earlier exodus of workforce to other cities. But what if the workforce simply doesn’t exist?

Two arms of the financial services industry have initiated programs to address their looming employment crisis.

“The insurance industry is growing in so many ways,” says Nicole Farr, communications manager for the Arizona Insurance Council, noting the business community in general is continuing to grow and “insurance is important to business, especially to a growing smallbusiness community, to make sure they’re getting the right insurance and are covered when they need it.” A lot of insurance companies have regular hubs here — such as USAA in North Phoenix and State Farm in Tempe — but at the same time as new employment opportunities are being created much of the existing workforce is hitting retirement age.

“There’s not a lot of insurance education, especially in the West,” Farr says. Companies may address this gap through their own training programs. But to bring the insurance industry together and with the goal of “growing our own workforce,” the Arizona Insurance Council created the Arizona Insurance Institute to create insurance education in areas from business degrees to marketing/communication to actuarial degrees. It has garnered interest from the Maricopa Community Colleges and Arizona State University, according to Farr; ASU has instituted an analytical program for an actuarial degree.

VISUALIZE

Fast Pitch: Pitch & Learn Social Venture Partners is presenting its 6th Fast Pitch Challenge for nonprofits on March 1.

Finalists are mentored for two months prior to competing, in an effort to help them perfect their pitch and win the attention of philanthropists. Fast Pitch and Social Venture Partners do so much to give awareness to innovative nonprofits. See some of the past pitches online. socialventurepartners.org/arizona/fast-pitch/past-pitches

FEB. 20 1 6

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39

Editor’s note: The 6th Fast Pitch Challenge is a great event to attend with your staff as a team-building exercise. See page 39 for details on this year’s event.

Demographics is the key aspect AXA Advisors Southwest addresses in its response to the shortage of qualified employees. “The financial services industry is facing the fastest-growing demand for help,” says Dillan Micus, executive VP, noting nearly $60 trillion in U.S. wealth will change hands over the next 55 years, as 10,000 people turn 65 every day — and a significant percentage of financial advisors are in this baby boomer exodus.

“A lot of folks in the industry recruit other qualified advisors from each other. This does not solve the problem of an advisory pool,” Micus observes. Acknowledging that training is expensive and retention rates low, AXA Advisors Southwest decided to buck the trend and specifically target millennials and younger Gen X-ers. “We show them it’s a longterm career opportunity, not just a job.” The company is recruiting on multiple fronts, from new college graduates to people looking for a career change. To sustain the momentum, it is focusing on providing a company culture that fulfills the interests of this younger workforce — and, Micus notes, “No one in management is —RaeAnne Marsh over 40.”

Arizona Insurance Council azinsurance.org Arizona Insurance Institute arizonainsuranceinstitute.com AXA Advisors Southwest axaadvisorssouthwest.com

QUICK AND TO THE POINT

GET REAL

BY MIKE HUNTER

Broadstone Broadly Sustainable Phoenix-based Alliance Residential Company’s Broadstone Waterfront was recently awarded LEED-H Platinum Certification. Among a wide range of innovative measures for energy efficiency, water conservation and sustainable operations are creation of a reduced heat-island effect with reflective roofing materials, paver ground covering and landscaping that minimizes heat absorption. Its walkable location in the heart of downtown Scottsdale furthers its sustainableliving mindset. broadstonewaterfront.com

Parkland Memory Care Raymond Poe and Neal Salmen, of Scottsdale-based Medical Development Partners, plan to develop a 36,377-square-foot, single-story memory care facility along with two medical office buildings on a 4.5-acre site in Chandler. Building and site have been designed

by Lenity Architecture to meet the unique needs of those suffering from Alzheimer’s and other forms of dementia. parklandmemorycare.com

No Tanks; Retail Phoenix-based Evergreen Development has started construction on a redevelopment project that will see the site of a former Shell Gas station on the southeast corner of Power and Baseline roads in Mesa transform into a retail building. Construction on the 3,959-squarefoot retail building is expected to be completed in May, making way for Starbucks and Smashburger to open their doors this summer. evgre.com

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Creativity Re-emerges in Online Flower Sales

Online marketplace BloomNation was created as a fresh arrangement for online floral sales, developing a presence in each market for that local community’s independent florists.

Increased profitability was part of the impetus.

BloomNation takes 10 percent of the sale, in contrast to the 50 percent or more that has become standard in floral wire sales, and out of that fee it takes care of the 3 percent charged by credit card companies. BloomNation also helps the florists with their business’s website, SEO and social media.

“As a local florist, all you have to do is focus on making flowers and doing what you love best,” says co-founder David Daneshgar.

And that is the critical innovative aspect of BloomNation as an online florist market: allowing floral designers to create their own arrangements instead of just filling an order for a stock photo. They post pictures of their own designs, and consumers enjoy the transparency of knowing with whom they are dealing.

Businessmen Daneshgar, Farbod Shoraka and Gregg Weisstein — none of them florists — developed BloomNation after Shoraka’s aunt lamented to him that the wire service she participated with was restricting her profitability and her ability to be an artist. The men developed their concept through an incubator with the University of Chicago. “By the time we ended the test, 500 florists had signed up — before we’d even built the technology,” Daneshgar relates, noting this underscored for them that the existing situation was a considerable pain point with local florists even though, for brick-andmortar florists, online sales may account for only 10 to 20 percent of their gross. BloomNation has helped its members double their online flower business sales — some even increasing those sales by 500 percent.

Headquartered in Santa Monica, California, BloomNation entered the Phoenix market last —RaeAnne Marsh summer.

BloomNation, Inc. bloomnation.com

Middle-Market Growth Strategy Is All About People

Leadership development support organization Accelerent vaulted over the Rocky Mountains to bring to Phoenix what has proven successful over the past nine years in Washington, D.C.; Baltimore; Kansas City, Mo.; and Nashville, Tenn. The organization focuses on middle-market companies — helping already-successful businesses grow to the next level. Because membership in each market is exclusive by industry category, participants need not be concerned about exposing their company’s strengths or weaknesses “to a room full of their competitors,” says Troy Peple, founder and CEO, explaining this also fosters members’ willingness to bring their other business relationships into the group’s environment to help each other.

Accelerent maintains a proprietary database of members across the country as well as every guest a member has brought to any of its events. It’s a database of relationships, not just connections, Peple notes, explaining the distinction: “If I have a relationship with you, and a friend of mine needs your help and I ask you for it, you’re probably going to do

Flower industry figures credit February as the busiest month, with 18–20 percent of annual sales, followed by May, with 15 percent, according to BloomNation co-founder David Daneshgar.

something to help. How much you’ll do depends on how strong our relationship is.”

To serve its members, Accelerant establishes a team in each city (“market”), and its onboarding process includes a “relationship assessment” of what categories are likely to be most worth the member’s time, and how strong the member’s relationships are in those categories. “We help them prioritize their time and assess upcoming activities as to who will be there, that it would be an opportunity for a good chance to establish a relationship,” Peple says.

Developing a strategy to get a return on investment includes consistently training members on how to be effective in that member’s environment, which is encompassed in Accelerent’s role as a learning organization.

“Through our onboarding and support process, we learn best practices within and across industries,” Peple notes. “We can connect with clients in other groups and cities, and if we find a best practice, we can quickly push it out to the —RaeAnne Marsh group and nationally.”

Accelerent accelerent.com

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WE PUT SOME OF THE VALLEY’S TOP BUSINESS EXPERTS IN ONE PLACE. Business Resource Center. You need timely, relevant information to help you manage your business. But finding it can be a hassle. That’s why SRP has partnered with local business organizations to bring you professional insights on everything from marketing and human resources to financing and forecasting. All in one place. All from experts in their fields. SRP is happy to provide this free service, because what’s good for business is good for all of us.

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INNOVATIONS FOR BUSINESS

Accelerating the Ad Experience

“Most people aren’t willing to sit through nine to ten ads before they can watch the programming.

They will stop using a site instead,” says aspiring filmmaker Stan Wong. “That will hurt a lot of artists and other content creators.” His epiphany — online advertising needs to be more efficient — led to his interest in developing VAAC Army, the first voice-activated ad accelerator app. Using voice-activated ad compression (VAAC), it’s not an ad blocker, he emphasizes; in fact, he says, “We are anti ad blockers.”

VAAC Army — the “Army” refers to the app encouraging a social movement — allows a viewer to accelerate through ads encountered on websites. Take, for instance, a Coca Cola ad that begins playing on YouTube. With the VAAC Army app, a bar slides out and the viewer taps on it if he wants to speed past the ad. The app gives the viewer the advertiser’s tagline to repeat aloud — in this case, “It’s the real thing” — and the program recognizes the phrase and the ad goes away.

The voice-activated ad accelerator’s dashboard also resolves many users’ frustrations with traditional ad blockers. “Most will only block from a browser. They won’t work if you’re using someone else’s app. That’s a

problem because most of us don’t open a browser to watch videos. We open an app such as CNN or YouTube,” Wong explains.

Content providers get paid through the advertising on sites, which is why Wong sees ad blockers as a threat to funding, yet most people become frustrated with ads interrupting their Web browsing, so Wong created this as a winwin: Users have control over their advertising experience and advertisers get greater engagement with their brand message. Says Wong, “Studies show that people have much higher memory retention when they recite a phrase instead of just watching it.”

—RaeAnne Marsh

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Technology Isn’t License Technology has transformed many aspects of our lives, and we’ve come to take for granted that we can implement it. However, technology doesn’t exist in a vacuum; there are use repercussions. The common practice of screening movies in waiting rooms is one widely misunderstood example.

Purchase of a DVD bestows ownership rights that allow it to be played in small groups in private so long as no fees are collected. Netflix has similar usage rights.. These rights specifically prohibit any display in a commercial or public setting.

According to the Motion Picture Association of America, minimum fines begin at $750 per the number of offenses. And the MPAA has an investigative staff of 10,000 field representatives looking to stop infringement, so the exposure is real. Medical and dental practices, for instance, are subject to fines of up to $150,000 as a result of entertainment in their lobby, exam, operatory or recovery areas from the MPAA. The risk is not only with violating the terms and conditions of the DVD or Netflix account, but

help you connect with your audiences and advance your

also with the MPAA and the federal government.

And the risk remains if the business provides a DVD player for the customer to use even with his or her own DVD, as it is thereby in the position of contributory infringer by providing the means for the customers to watch the videos in a public place. Using a cable/satellite TV provider and playing premium non-advertiser supported programming also carries risk, as terms and conditions specifically prohibit public exhibition of this content — and being a private practice does not preclude specific areas from legally being considered “public.”

Businesses can overcome this technology conundrum by working with a company that provides licensed content and entertainment, by contracting with their cable or satellite provider for channels they are free to publicly display in their business, or by purchasing licensing from the various organizations who handle the —Jennifer J. Walsh, owner of copyrights.

Screen Content Management Screen Content Management screencontentmanagement.com

Technology made me do it? MPAA warning against copyright infringement, which includes unauthorized screenings even when no fee is charged, notes punishment of up to five years in federal prison and a $250,000 fine.

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mission further and faster (Park Howell, CEO, Park&Co). ❯ Use quick digital marketing hacks to help grow your small business (Zach Ferres, CEO, Coplex). ❯ Get practical hands-on guidance to help you focus on finding the right customers and identifying and offering the right solutions (Jonathan Cottrell, Serial Entrepreneur).

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Register at srpbizresource.com.

YOUR BENEFIT IN BUSINESS

Private Health Exchanges

WELL WELL WELL

BY MIKE HUNTER

Retinal Consultants Spreads Its Wings Retinal Consultants of Arizona — one of the nation’s leading retina and vitreous clinical research and patient treatment facilities — is expanding its network of locations with the recent purchase of a 35,000-square-foot building in North Phoenix. The new building, much of which will focus on the Retinal Research Institute, will be operational later this year.

RCA has also added a second airplane — a Beechcraft King Air 200 — to further serve patients outside the Phoenix-metro area. RCA physicians and staff travel daily with medicine, equipment and gear to various parts of the state to serve its patients, including communities such Tuba City where RCA has been treating the Native American population for more than 20

Private health exchanges, or marketplaces, are one of the “new kids on the block” and they’re fast becoming a compelling option for employers and employees. In fact, 6 million people enrolled in their employer-sponsored benefits through private exchanges in 2015, double the previous year, as reported last year by global professional services company Accenture.

Exchanges provide a way for employers to offer greater benefits options, simplify enrollment logistics and enable workers to make decisions regarding their own health coverage. And they are welcome news for employers looking to provide a plan that works for all employees, while also helping to address rising healthcare costs.

So how do they do they work? Think about employer-sponsored health benefits as a grocery store. In a traditional model, the company goes to the store, buys a few things, and then allows workers to purchase their goods from the company’s limited selection. In a marketplace model, companies give employees a certain amount of money, like an allowance, to shop for themselves. The company still provides funding, but employees select and buy what they want. A health exchange works similarly.

years. retinalconsultantsaz.com

THE PRIVATE EXCHANGE MODEL: GREATER EMPLOYEE CHOICE

Plastic Surgery – There’s an App for That Interest in plastic surgery continues to grow.

And now there’s an app that facilitates HIPAAprivacy-protected, interactive consultations between patients and plastic surgeons. Zwivel, created by board-certified plastic surgeon Gary D. Breslow, M.D., allows prospective patients to consult with multiple doctors, and even upload photos to them, all from the convenience of their own home. Medical director of The Breslow Center for Plastic Surgery in New Jersey, Dr. Breslow created Zwivel to remedy what he felt were frustrating inefficiencies in the cosmetic consultation process. zwivel.com

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Unlike government-run public health exchanges, private exchanges are run by a company and allow an employer to contract with either a single or multiple carriers to offer benefits to employees — and to offer them a variety of plan options such as medical, dental and vision. Employees then select their own benefits and use the allowance they received from their employer to offset the cost.

Exchanges offer more than just traditional health insurance products. Many exchanges offer financial support products, well-being options, facilitation of HSAs and other security products.

Think of exchanges as a one-stop shop for benefits during open enrollment.

Expanded offerings like wellness, life and voluntary benefits make a private exchange an attractive option for many small and mid-sized companies looking to compete with the benefits offered by larger firms, Humana found in a study in 2014.

MORE PREDICTABLE BENEFITS COSTS Using a private exchange makes it simple for employers to shift to a defined contribution model, a practice that gives employees a fixed dollar amount — or allowance — to put toward their benefits. With defined contribution, companies

are able to forecast their benefits costs, and contributions are tax deductible for employers.

Employees have more skin in the game, too.

Visibility into the amount they’re spending, along with the amount their employer is contributing, helps them recognize the value of their benefits. Defined contribution also encourages employees to become better healthcare consumers because they purchase health benefits based on their needs and true outof-pocket cost differences between plans, not based only on monthly premiums. This is important because in a defined benefit environment, employees sometimes buy more insurance than they need.

SIMPLIFIED ENROLLMENT MEANS LESS BENEFITS ADMINISTRATION Instead of processing each employee’s health insurance enrollment through the employer’s human resources department, a private exchange uses a Web- or phone-based sign-up process. In many cases, exchanges offer decision support tools that provide an employee with recommended plans that meet his needs based on his responses to a series of questions.

Once an employee selects his plans and coverage options, those choices along with his employee information are electronically transmitted to the insurance carrier — without any cumbersome paper-based processing.

A WIN-WIN SCENARIO With their ease of access, reduced administrative complexity and a retail-like online shopping experience, private exchanges are transforming the way insurance is offered and purchased. They are quickly becoming part of healthcare’s future: PricewaterhouseCoopers found in its 2014 survey that about a third of employers were considering moving to a private health insurance exchange model in the next three years.

Private exchanges offer a solution that helps employers transition to defined contribution, leading to more predictable spending. They also free employers from trying to find a plan that works for everyone, and instead put employees in the driver’s seat to choose plans for themselves and their families. —Mark Morgan, senior strategist of Private Exchange Business for Humana’s Employer Group Segment.

Humana humana.com

Private health exchanges are a retail-like online shopping experience that is transforming the way healthcare insurance is offered and purchased. Eight carriers are participating in the Arizona exchange in 2016; 11 participated in 2015. healthinsurance.org/arizona-state-health-insurance-exchange

METRICS & MEASUREMENTS

Women-Owned Businesses: A Growth Demographic The new census data identifies strong potential for Arizona

by Kristin Slice

WHAT DO THESE NUMBERS MEAN FOR ARIZONA?

Kristin Slice is the owner of Empowered Lab, a social entrepreneurship venture that creates counseling and training programs to specifically address the needs of women business owners, and founder of Empowered PhXX, a grassroots organization committed to the economic development and prosperity of women business owners and female entrepreneurs in Phoenix. empowered-lab.com/ empowered-phxx

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Less than five years ago, Arizona regularly topped national rankings for WBOs. Our entrepreneurial ecosystem is robust with multiple resources and more than 380 women business networking groups. The final numbers released in the census figures show that Arizona has fallen behind in its growth of WBOs. Other states have recognized the economic development potential of WBOs and have evolved their entrepreneurial ecosystem by conducting in-depth local research, elevating WBOs’ public profile, and developing innovative economic development strategies reflective of the latest data and research on the unique challenges WBOs face. Arizona is missing out on an opportunity that leverages our local assets, strengthens our local communities and creates quality jobs.

While Arizona is currently trending in the wrong direction, a mere 10-percent shift in our current efforts is all that would be required to make us the top state in the country. That 10-percent increase could represent an additional 91,000 jobs created in the next three years.

The details of the census data reveal several reasons why, with a small change in strategy, Arizona is well-positioned to be the top state for WBOs.

THREE REASONS ARIZONA SHOULD BE THE TOP STATE FOR WBOS Demographics: Latina and African American communities lead the majority of the growth. Arizona is home to a growing population in both of these key demographics. According to

Capital Structure: Among women-owned businesses, 42 percent are sole proprietorships and 27 percent are S corporations.

the census, women who are starting businesses are both baby boomers and millennials. Arizona is projected to follow this same trend, with our population getting “older” and “younger.”

Research shows the diversity among business owners means that the resources and programs developed to support entrepreneurial innovation need to evolve to address the unique challenges and culture these entrepreneurs represent.

Culture Change: From technology startups to the boardroom, diversity became a key priority affecting the bottom line. The census numbers, increasing visibility and leadership in community organizations are positioning women as a key factor in the success of our entrepreneurial ecosystem.

Key Values: The top three industries for growth in women business ownership are also reflective of the industries that have been defined as critical to Arizona’s economic future: healthcare, education services and main-street businesses.

The census numbers on female entrepreneurship portend opportunity to leverage our state’s values, ecosystem and strength for a more vibrant economy.

Empowered Lab Communications empowered-lab.com

Growth of Women-Owned Businesses in Arizona Year

Women-Owned Businesses

2002

109,748

2007

138,055

2112

183,318

How Arizona Compares to Other States on Growth of WBOs 2007–2012 State

Percent of Growth

Arizona

18.6%

California

21.9%

Colorado

23.5%

Florida

26.9%

Texas

44.5%

Source: Empowered Lab Communications

Women represent the largest growing demographic of business owners in the country. This is among several interesting trends revealed in final data from the 2012 census that was just recently released. The number of women starting businesses was almost three times that of men — more than expected. As of 2012, women business owners (WBOs) represent 36.2 percent of all businesses, numbering more than 10 million, with 8.9 million employees and generating more than $1.6 trillion in receipts.

In Arizona, the numbers are 183,318 businesses, with 315,682 employees and generating $24.2 billion in receipts.

The census confirmed that women starting their own business was a major contributor in our economy bouncing back from the recession.

Encouraging entrepreneurship and business ownership has been one of the key strategies the public sector has used to build jobs in our local economies. The 2012 census data shows that diversifying our investment to include more women may create greater returns.

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OUR SUBJECT IN-DEPTH

The ‘Boys Club’ Needs to Include Girls Here are five critical steps leaders need to take to increase the role — and value — of women in their organizations

by Ritch K. Eich, Ph.D. Whether it’s Hollywood movie studios and their paucity of female directors, the tech industry and its alarming exodus of frustrated women, or the stifling male fraternity culture that dominates Wall Street, women continue to be marginalized in the business world.

The vast majority of CEOs responding to a McKinsey survey noted that hiring females is essential to “getting the best brains.” Sounds pretty obvious, doesn’t it? Despite increasing awareness of this issue, meaningful change remains agonizingly slow — less than 20 of the Fortune 500 CEOs are women, and, on average, women earn just 77 cents for every dollar earned by their male counterparts.

Having worked in a variety of industries, I’ve been enormously fortunate to work with many incredibly talented and accomplished women. I’m pleased to name a few: • Carol Tomlinson-Keasey, Ph.D., the first — and founding — chancellor of the University of California, Merced.

• Ora Hirsch Pescovitz, M.D., senior vice president of Eli Lilly Company, former CEO of Riley Hospital for Children, and former CEO of University of Michigan Health System.

• Cleopatra Vaughns, civic leader, chair of San Francisco Municipal Transportation Agency, the first female board member and the first female chair of San Francisco Visitors & Conference Bureau, community relations head of Blue Shield of California, and president of the National Association of Negro Business and Professional Women’s Clubs.

• Susan Hallat, the first female leader of golf marshals for Palmer Private course at Humana Challenge (and its forerunner, the Bob Hope Desert Classic).

• Barbara Kiely, CPA, captain in the U.S. Naval Reserve, and head of her own firm in Chicago.

• Helen Mann, head of special events and community engagement at St. Joseph Mercy Hospital (Ann Arbor).

• Barbara McElroy, R.N., physician relations head at Indiana University Hospitals.

These women have been exemplary role models for all, but especially for women. Their indefatigable drive, personality, intelligence and adaptability have inspired me and countless others. All of these women welcomed tough assignments and, more importantly, delivered results — often in the face of adversity.

Real leaders commit all available resources to creating a positive organizational climate that has zero tolerance for any discriminatory behavior, whether against women or anyone else. Real leaders require their teams to establish systems and cultures that reward women and men equally, thereby encouraging women to focus on contributing, instead of fighting against out-of-date biases. Real leaders understand that expertise and contributions — not a person’s sex — is what wins the race.

A management consultant who has worked with such business leaders as Howard Holmes (JiffyMix), Tom Monaghan (Domino’s Pizza founder) and Charles Walgreen Jr. (Walgreen Drug Stores), Ritch K. Eich, Ph.D., recently released his third book, Truth, Trust + Tenacity: How Ordinary People Become Extraordinary Leaders.

His previous book are Real Leaders Don’t Boss and Leadership Requires Extra Innings.

Eich is a captain in the U.S. Naval Reserve (ret.) and a former chief of public affairs at Blue Shield of California and also at Stanford University Medical Center.

He has served on 10 for-profit and nonprofit boards of directors and trustees and has been an adjunct professor at three universities. bit.ly/truth-trust-tenacity

FEB. 2013

Women at the Top

Are They Making a Difference in Business? power Lunch by the numbers business Calendar

FEBRUARY 2013 • inbusinessmag.com

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WOMEN IN BUSINESS

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This Issue Tempe Chamber of Commerce Arizona Technology Council

Here are five critical steps leaders need to take to increase the role — and value — of women in their organizations: 1. Make the commitment: It sounds basic, but chief executives need to understand — and accept — that their organization’s bottom line will be enhanced by including women in policy-shaping forums and decisions.

2. Make the commitment count: Tie executive compensation to the active inclusion and advancement of women; simply meeting a quota is not enough (and, in fact, is counterproductive).

3. Encourage and mentor women: The fact is that more women take on the combined role of breadwinner and caregiver than men, and organizations need to accommodate that — or they will ultimately suffer the loss of some great talent. Women want tough assignments and, in my experience, are often better than men when it comes to collaborating.

4. Check male egos at the door: Consciously or unconsciously, the “old boys” network is alive and well.

Organizations must adopt a zero-tolerance policy against discrimination (and not just against women). Instead of celebrating the behavior that still exists on Wall Street, it needs to be wiped out.

5. Recognize women’s unique contributions: Most of the women I know and have worked with have been better at multi-tasking than men (myself included), and reach consensus faster and with less contention than most men.

It’s no coincidence that more female U. S. Senators have cosponsored bills and reached across the aisle to get things done than their male counterparts.

Organizations need to realize that leadership requires extra innings. Not all games are decided in nine innings. Excelling in business requires a real team effort and leveraging the talents of everyone involved, regardless of their position within the organization — or their sex.

“Be observant. Watch what the big boys do and do it better. Never think you will fail; you won’t.

Nothing is irreversible except death.” —Francine Hardaway, cofounder of Stealthmode Partners, in “Women at the Top” (In Business Magazine, February 2013). inbusinessmag.com/?p=1467

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LAW MATTERS TO BUSINESS

Cuba: Opening for Business?

Yes, but strict rules and penalties apply

by RaeAnne Marsh

Susan Kovarovics is a partner with Bryan Cave.

She counsels foreign and domestic parties regarding international business regulatory matters involving the International Traffic in Arms Regulations, the Export Administration Regulations, sanctions administered by the Office of Foreign Assets Control, U.S. anti-boycott laws, and the Foreign Corrupt Practices Act. bryancave.com

Melissa Proctor is a Shareholder with Polsinelli. She has extensive experience advising clients in diverse industries on a wide array of issues involving international trade, customs law, export controls, embargoes and economic sanctions, antcorruption compliance and other government agency requirements. polsinelli.com

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What’s important for people eyeing opportunity for business in Cuba to keep in mind is, in spite of the opening of diplomatic relations, there still is a U.S.-Cuba embargo in place. Lifting the embargo will take an act of Congress; what has changed, explains Melissa Proctor, a partner in the law firm Polsinelli, is the two agencies that have jurisdiction over commerce under the embargo have liberalized the rules.

The Treasury Department’s Office of Foreign Assets Control (OFAC) will allow businesses to import commercial goods from Cuba under certain conditions: One is that the items not be specified on the Section 515.582 List published by the State Department (which does still include Cuban cigars and Cuban rum). The other is that the goods be produced by an independent Cuban entrepreneur. While the latter is a growing sector, Proctor notes that most companies in Cuba are owned or controlled by the Cuban government. “Our government wants to encourage the flourishing of private companies separate from the Cuban government,” Proctor explains.

In evaluating the attractiveness of the opportunity, businesses need also factor in the duty imposed on imported goods. Whether the duty rates are lower (“Column 1”) or higher (“Column 2”) depends on the country the goods are coming from, and Cuba’s are at the higher rate. The difference is significant, as Proctor’s examples demonstrate: The duty on golf shoes from countries in Column 1 is 6 percent of the value of the goods; from countries in Column 2, 35 percent.

Umbrellas from countries in Column 1 are duty-free; from countries in Column 2, the duty is 40 percent.

Export falls under the jurisdiction of the Commerce Department’s Bureau of Industry and Security. Everything exported from the U.S. requires a license to go to Cuba, under the BIS’s Export Administration Regulations (EAR), including re-exports from another country. But, explains Susan Kovarovics, an attorney with law firm Bryan Cave, there are license exceptions for certain sectors and certain users. The broadest is “Support for the Cuban People,” which includes tools and equipment for entrepreneurs such as barbers and hair stylists, auto mechanics and restaurateurs. Taking advantage of a license exception instead of applying for a specific license to export “removes an application step and the time lag of having to wait for approval from the agency,” Kovarovics explains. But she cautions, “It puts the burden on the party using the license exception to self-police to make sure he is meeting all the criteria.”

Approval through the Commerce Department can take several weeks, and OFAC even longer, according to Proctor, who explains OFAC has fewer licensing officers.

“Tourist travel is still off the table,” Kovarovics says, adding that a lot of people-to-people exchanges have been coordinated but there are restrictions as to schedule and use of time on the ground. However, the rule changes of last September allow U.S. businesses to establish an office and

hire local people as well as people subject to U.S. jurisdiction to man that office — “so they can start to do more on-the-ground activity with respect to authorized activities,” she explains.

Even a U.S. citizen could stay there, then, if he is doing work related to activities that are authorized instead of having to travel back and forth under one of the general licenses for certain types of travel.

Opportunity has existed in certain sectors for some time, namely agricultural commodities, medicine and medical devices. With the expanded opportunities, Proctor sees the greatest opportunities in the electrical and telecom industries and building equipment and materials.

But Kovarovics emphasizes, “If companies do business in Cuba, it’s important they continue to be aware that the burden of due diligence is on them.” Penalties that can be imposed are “not insignificant,” she notes. Under the EAR, civil penalties can be as much as $250,000 per violation or twice the value of the transaction, and criminal penalties can be imposed up to $1 million per violation and/or 20 years in prison. Under OFAC, civil penalties can be up to $65,000 per violation; criminal, up to $250,000 or twice the value of the transaction, or up to 10 years in prison. (Prison terms apply only to individuals; civil penalties are applicable to both individuals and companies.)

Additionally, a company could lose its export privileges and government contracting privileges. There is also a reputational risk. “If a company is subject to enforcement action that goes to a penalty, that is public. There can be negative press, plus the time and effort associated with the investigation.”

And, Kovarovics points out, even if the company succeeds in proving itself not liable, it still has significant costs and effort associated with that investigation.

“Business with Cuba is a very limited opportunity, but at least it’s a start,” Proctor observes. Not only are there more opportunities available now to businesses, but, says Kovarovics, “they have a little more flexibility.”

Labor Law Update: The U.S. Supreme Court ruled last month that a business cannot stop a class-action lawsuit even if it offers to pay the full amount sought by the original plaintiff. Ryan Mick, a partner with law firm Dorsey & Whitney, cautions employers: “Companies should redouble their compliance efforts to identify and eliminate what might appear to be minor compliance issues …” dorsey.com

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A Spectacle!

by Kaleigh Shufeldt

The Phoenix Metropolitan Area plays host to events and entertainers through the year, enticing visitors and locals to explore the Valley

Photo: Super Bowl XLIX; courtesy of Andrew Weber-USA TODAY Sports

IMPACT ON THE VALLEY

The influx of money into the local economy that an event brings is one beneficial economic impact, and Anthony Evans, senior research fellow at the L. William Seidman Institute at ASU’s W. P. Carey School of Business, explains that influx can be spread through a variety of sectors — hospitality, transportation, professional, health and trade, as well as local and state governments.

Direct beneficiaries of these events are primarily businesses involved in the hospitality industry, such as hotels, bars and restaurants. Less obvious,

“We deal with the corporate entities of the operations; we deal with the hotels, the restaurants; all of our media outlets. It’s kind of a triangle of working together to make sure we draw fans.”

there are businesses that gain indirect benefit, such as the suppliers of these direct beneficiaries and transportation surrounding an event.

Take a look at Super Bowl XLIX, held in Glendale last year.

According to Evans, it generated $719 million for the local economy. The direct impact from that mainly benefited the hotels and restaurants; however, when people spend their money in those establishments, they then benefit sectors throughout the Valley.

The key economic aspect is these events bring “an influx of money into a particular area that otherwise wouldn’t have been spent there,” Evans states. The Super Bowl is a perfect example of this, since it is not an annually recurring event. If Super Bowl XLIX had not been held in the Valley, that $719 million would not have been disbursed in this state. As Evans says, events attract new money into the Valley.

As important as the direct effect of events is their ripple effect. A direct effect is created by people coming to the area and spending money at local hotels, shows, shops and restaurants. The money that is spent then helps the employer, who pays the suppliers and the employees. This generates the ripple effect — not only will a local business spend that money on other local companies but the employees also spend money at other businesses in the Valley. “We know that $45 out of $100 spent at a local business goes back into the community,” says Thomas Barr, of Local First Arizona, quoting a study from the Institute of Self-Reliance. “Those dollars continue to recirculate throughout an economy.” Not to mention the tax revenue generated for local and state governments.

Photo courtesy of Barrett Jackson

T

he Valley plays host to a multitude of events and entertainers, drawing crowds of locals and visitors alike: car enthusiasts, comiccon fans, baseball spectators, golf connoisseurs, runners and football devotees making the trip to support their home teams.

These happenings play a positive role on the Valley’s economy, providing business to the Phoenix Metropolitan area. Partnering with local businesses, event companies create a memorable experience for attendees to make sure that people keep coming back. And crowds flock to businesses in the event’s vicinity, staying at hotels and dining at local eateries.

From the Waste Management Phoenix Open to Phoenix Comicon, crowds of all sorts enjoy the Valley of the Sun throughout the year.

—Mark Coronado, President, Cactus League Baseball Association

Photo courtesy of Cactus League Executive Board

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“There are large and small events. Every one of them is unique and every one of them enhances the city.”

HOSPITALITY INDUSTRY

About 9 million people visit Scottsdale a year, although the “prime tourism season is from January through April,” says Rachel Pearson, VP of Community and Government Affairs at the Scottsdale Convention & Visitors Bureau. Thanks to major events throughout that four-month period, Arizona is packed, restaurants overflow, hotels fill and businesses surrounding the events have a steady stream of customers.

Focused on attracting visitors and locals, multiple businesses — planners, vendors, hotels — work together to make every event an economic success.

When it comes to events in the Valley, the hospitality industry enjoys the greatest beneficial economic impact. Most of the money visitors spend is in this sector, which includes hotels, restaurants and tourism companies. These businesses then employ chefs, kitchen workers, farmers, managers, cleaners, servers, bartenders — the list goes on.

Fans going out-and-about for an event take part in more than just that one aspect; they experience the whole area. “Events are often a reason why people do choose to book someplace,” Pearson says, describing them as both a “trigger” and a “great hook and driver” for people to come into an area. People will visit the Valley for a specific event, but while they are here they spend money. Visitors go out to restaurants, shop, go on outdoor adventures, play golf or go to the spa. And the best part: “All of that revenue comes back into our community.”

Of the people who visit the area on a yearly basis, 42 percent participated in events, Pearson says, citing the 2015 City of Scottsdale Visitor Inquiry. That is a 10 percent increase from 2014, when just 32 percent of visitors took part in events held in the City of Scottsdale. These include sports and recreation, arts and culture, automotive, golf and equestrian events.

Hotels are “instrumental in these major events,” says John Chan, director of the Phoenix Convention Center & Venues. For large conventions and events, hotels in Downtown Phoenix block rooms ahead of time for visitors to stay in throughout an

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—Steve Geiogamah, Acting Director of Tourism & Events, City of Scottsdale event. The convention center and downtown hotels have to work together for all major events in the Valley, especially during a busy season, when a number of people are visiting the area.

Even though visitors spend their money within the hospitality industry, Pearson points out their money goes to a variety of industries. When they do stay at hotels, that money goes to employees — people who clean the sheets, farmers who provide produce for the kitchens. If hotels “don’t have that business, they don’t need those vendors,” Pearson explains.

NEWS COVERAGE

“While we look at the economic-induced impacts, they are very short term,” Evans says of Arizona’s major events. “There is a longer-term impact as well.” These intangibles, as Evans calls them, are due to news coverage: People could be watching the Phoenix Open or Spring Training from out of state, where it is cold or rainy, and see the beauty of the state, with cloudless and sunny skies. Just that scene could make someone want to come visit. As Evan points out, press helps bring people for the future. News coverage builds a positive image of Arizona; it’s good branding.

While there are no direct numbers to show the benefits of news coverage, Pearson believes press draws visitors because they give a realistic picture of a place. They are a third-party endorsement, and not paid to give a particular message.

So news coverage of outdoor sporting events like Spring Training, the Phoenix Open and Arizona Diamondbacks games provide a realistic picture of the Valley. Cactus League Association ballparks are featured on national television throughout the month of March during Spring Training, and Mark Coronado, president of Cactus League Baseball Association, states, “The media exposure and the reputation that you are drawing locally, statewide, from the United States, and international is huge.” Perceived as unbiased, news coverage is marketing that can’t be bought.

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“We are employing, and pumping millions and millions of dollars into the community.”

Photo courtesy of Waste Management Phoenix Open

BENEFITS TO THE LOCALS

While the first four months of the year are known for getting people out and about, events and entertainment don’t stop there. Phoenix Comicon in June is a local three-day convention that draws a major crowd of both visitors and locals. “It is a big deal Downtown,” Chan explains.

The first year the convention center hosted Comicon, only a few thousand people attended, Chan recalls. However, the turnout has grown, with more than 75,000 people attending last year. “They literally take over the facility and take over the Downtown,” Chan says.

The Phoenix Convention Center plays a major role in hosting events throughout the year. Says Chan, “Our bread and butter are our conventions and trade shows. Those are the types of meetings that bring people from outside of our market.”

While the Phoenix Convention Center attracts out-of-towners, the Center, along with Symphony Hall and Orpheum Theatre, plays host to meetings, banquets, receptions, operas, ballet and other theatrical performances that are more geared toward locals, Chan says. And they, too, have an impact on the economy. Locals use transportation, they go out to restaurants before and after events, and crowd the area. The conventions that have a local component are usually the most popular, with the highest attendance, Chan observes.

A lot of people are being introduced to the city due to events, says Steve Geiogamah, acting director of the City of Scottsdale Tourism & Events. They help promote the destination and make people aware of the area. “There are large and small events. Every one of them is unique and every one of them enhances the city.” And, he says, they give “quality of life for residents.”

These goings-on are an opportunity for locals to explore their city, to participate and be active in events around the Valley, like running in the Rock ’n’ Roll Marathon or attending the Barrett-Jackson Car Auction.

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—Dan Mahoney, Chairman, Waste Management Phoenix Open Tournament The community likes to participate, Geiogamah explains. Events build community spirit, whether they are large-scale, covered by the press, or small weekly happenings. Recurring events, such as farmers markets and art walks, also bring foot traffic to an area. They benefit the people taking part in the event — such as the farmers or artists — and businesses in the surrounding area.

Such is the case with local sports teams and their fan base. The Arizona Diamondbacks’ season lasts from April through October, with an “attendance anywhere from 2 to 3 million,” says Derrick Hall, president of the Arizona Diamondbacks. There are 81 regular season home games, with two exhibition games and, potentially, playoffs.

With Chase Field in the middle of Downtown Phoenix, Hall says it is important to invest in the area. “We are really trying to build Downtown up.” The field, surrounded by hotels, restaurants, bars and the Phoenix Metro Light Rail, is a hub for businesses. Visitors and locals crowd the stadium, before and after games, eating at restaurants and utilizing the transportation.

While the Arizona Diamondbacks supports businesses surrounding the stadium, Chase Field also has local vendors for its concession stands. “We stayed local this past year,” Hall says. Delicious snacks came from eateries such as Lo-Lo’s Chicken & Waffles, Paradise Valley Burger Co. and Cactus Corn, to name a few. A member of the board of directors of community development group Downtown Phoenix Inc., Hall believes it is important to support local business — and, in fact, sees “‘local’ rising in the Valley.”

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‘EVENT SEASON’

In the past, January didn’t see a lot of visitors in the beginning of the month. But with the popularity of the Rock ̓n’ Roll Marathon Series and the Fiesta Bowl, all of January is now a strong month, Pearson states.

From the marathon and football games kicking off the year through Spring Training in March and April, Arizona is the place to be. “We have seen, over the years, that events can certainly help push up occupancy and drive new visitors to the area,” Pearson shares.

March is the busiest time of year, with Scottsdale’s hotel occupancy at its highest rate. “We know most of that is from Spring Training,” Pearson says. The month-long event is one of the area’s most impactful. In 2015, almost 1.9 million people attended Cactus League Baseball Association baseball games, with 58 percent visiting from out of town, according to an FMR Associates tracking survey. Of those visitors, 66 percent stayed in hotels near one of the ten ballparks associated with Cactus League.

“When you talk to that percentage of visitors from out of state, they will say that the No. 1 reason to come here is for Spring Training,” Coronado says.

Cactus League is celebrating its 70th year this coming March.

At one time, Arizona was just a warm place to stay and get ready for the season, Coronado says. However, the league is “really becoming an economic driver.” Although Spring Training lasts just one month, the league is busy throughout the year. After the majorleague players leave, other teams use the facilities throughout the year. In fact, says Coronado, players from all over the world come here to train.

The league hires between 1,500 and 2,000 non-baseball employees seasonally, and Coronado notes, “If Spring Training wasn’t here, those people wouldn’t be hired.” In order to keep the ballparks busy with spectators and players, Cactus League works with multiple companies. “We deal with the corporate entities of the operations; we deal with the hotels, the restaurants; all of our media outlets,” Coronado says. “It’s kind of a triangle of working together to make sure we draw fans.”

Before Spring Training and the arrival of baseball fans, February in the Valley is known for a different sport — golf. The Waste Management Phoenix Open at TPC Scottsdale is the “largest golf tournament in the world,” says Dan Mahoney, tournament chairman. “It transcends a typical golf tournament.” Competition, he notes, is on a massive scale, and they “essentially build a city,” with a record-breaking 564,368 people attending the event last year.

For the week-long tournament, temporary workers are hired for trash removal, security is needed, and provisions must be made for tents, tables and chairs. And, of course, there are vendors. According to Mahoney, millions of dollars are spent putting this tournament together. “We are employing, and pumping millions and millions of dollars into the community.”

Corporations from out of state buy skyboxes and corporate suites for the Phoenix Open. And this year, Mahoney says, The Thunderbirds are working with the Arizona Commerce Authority and Governor Doug Ducey to help host CEOs of businesses. The group wants to show companies what Arizona has to offer, as an incentive to do more business in the state.

This tactic was first tried last year, in conjunction with the Super Bowl, Mahoney says. Now, Mahoney explains, they are going to start working to draw CEOs annually for the Phoenix Open. “It is a tremendous community asset and we need to put it to work for the community. We want CEOs of out-of-state companies to see what a great place Metro Phoenix is to live, work and invest.”

Arizona Diamondbacks arizona.diamondbacks.mlb.com Arizona State University asu.edu Cactus League Baseball Association cactusleague.com Downtown Phoenix Inc. dtphx.org L. William Seidman Research Institute seidmaninstitute.com Local First Arizona localfirstaz.com Phoenix Convention Center phoenixconventioncenter.com City of Scottsdale scottsdaleaz.gov Scottsdale Convention & Visitors Bureau experiencescottsdale.com W. P. Carey School of Business wpcarey.asu.edu Waste Management Phoenix Open wmphoenixopen.com

“We have seen, over the years, that events can certainly help push up occupancy and drive new visitors to the area.”

—Rachel Pearson, VP of Community and Government Affairs, Scottsdale Convention & Visitors Bureau

Photo courtesy of Cactus League Executive Board

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PEOPLE ARE KEY

To Telecommute or Not to Telecommute?

Today’s workplace telecommuting trends: Fact vs. fiction

by Anne Caldwell

Anne Caldwell is the senior HR manager at National PEO in Scottsdale. National PEO is the leading human resource and business services provider in the U.S., managing human resource functions and back-office administrative duties for small and medium-sized businesses, including payroll, benefits, healthcare coverage, workers’ compensation, employee handbooks, and labor law compliance, to increase employer efficiency and cut operating costs. nationalpeo.com

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Today’s workforce is changing. More than 80 percent of employees consider telecommuting a job perk, and 36 percent would sacrifice salary for the option of telecommuting at work, according to a survey conducted by Global Workplace Analytics. This begs the question: Should employers provide telecommuting options? The increased demand and employee popularity of telecommuting in the workplace has resulted in the upward trend of more than 37 percent of U.S. workers currently telecommuting, according to Gallup’s 2015 annual Work and Education Poll, but the debate on the benefits of telecommuting rages on. Technology has made working remotely, “telecommuting,” easier and ideal for employees, but is it beneficial to employers, too?

Many business owners are hesitant to implement telecommuting options for employees because they are afraid that telecommuting reduces employee productivity, quality of work and team collaboration — but studies show that when implemented properly, telecommuting is a win-win for both employees and employers. Here are the top three benefits of telecommuting in the workplace: Morale Boosting: A study from Pennsylvania State University shows that telecommuters are generally less stressed and happier than those who work in an office.

Why? Workplace flexibility and the option to work from home promotes a better work-life balance and empowers employees — resulting in employees being happier and feeling more valued. The happiness turns into gratitude, causing employees to become more invested in the company they work for, and to work harder. Workplace research shows that employees who spend at least some time working remotely are more likely to be engaged in their jobs than those who never work remotely. Even more eye opening is that today’s employees are increasingly willing to sacrifice other perks to be able to telecommute, including sacrificing a portion of their salary for the increased flexibility that

working from home offers. In fact, as noted above, 36 percent would choose it over a pay raise.

Cost Effective: When implemented correctly, telecommuting increases business profit margins and streamlines business operations — and is cost effective for both employees and employers. It’s estimated that for each employee who telecommutes, a company saves about $11,000 annually, while employees save money on gas, food, office attire, etc. Employees who are given the option to telecommute are reportedly much happier (73%) with their employers and their ability to telecommute than traditional office workers (64%), says a study conducted by OnlineMBA.com. The study also shows that being happier in their jobs means employees are much more likely to stay in their positions, which saves a company a lot of money in employee turnover and leads to retaining top talent. Many business owners don’t realize the true value of retaining top talent; losing a valued employee can cost an employer $10,000 to $30,000, which doesn’t include the additional cost of recruiting and training a new hire, too.

Telework has a high impact on employee retention, and can save a company thousands of dollars long-term.

Telecommuting in public relations Scottsdale-based The Knight Agency, a boutique public relations,

• Happiness: Employees are happier. Telecommuting

marketing and event agency, launched telecommuting options as

minimizes micromanaging, creating a healthy and collaborative

a part of its company culture and employee perks, which produced

work environment that is contagious.

the following results: • Efficiency: Each employee has a different working style, and

• Increased Profits: Clients report they feel the employees’ energy and know they love their jobs, which is quantified by the

telecommuting lets employees create their best work, says Erica

success and results achieved for the clients. Knight reports this

Knight, president of The Knight Agency. Working remotely lets

leads to new clients and increased revenue — and also retains top

them plan and strategize without any office distractions, which is

talent, which is vital in the PR industry with its high turnover rates.

important in PR and its tight deadlines.

• Empowerment: Working in an environment with telecommuting perks empowers employees and gives them control over their schedule and work efforts — making them feel valued.

The Knight Agency specializes in the hospitality, culinary, entertainment, nightlife, transportation, home and design, and wellness and fitness industries. —RaeAnne Marsh www.knight.agency

Arizona comes in at No. 7 on FlexJob’s list of top 10 states for telecommuting, basing its assessment on the U.S. Census Bureau’s American Fact Finder, noting that Motorola, Teleflex and Dignity Health have recruited telecommuters here, and 5.7 percent of our state’s population work from home full-time. flexjobs.com

BETTERING YOUR BUSINESS Increased Productivity: Most business owners believe their employees will slack off if they are working from home, but one Stanford study showed that employees actually increased their productivity by 13 percent when allowed to work from home. Another study from University of Texas, Austin showed that telecommuters worked five to seven hours more than their in-office counterparts. Research consistently demonstrates that companies with a more engaged workforce tend to do better in a variety of business outcomes, including productivity, profitability and customer engagement. Businesses lose $600 billion a year in workplace distractions, yet when allowing telecommuting, employers benefit by reducing workplace distractions, saving money and increasing productivity. In fact, 80 to 90 percent of the U.S. workforce say they would like to telework at least part time. Two to three days a week seems to be the sweet spot that allows for a balance of concentrative work (at home) and collaborative work (at the office). Eliminating commuting time often results in employees working more hours from home as well. Some employees also make it a point to be more productive when telecommuting in order to prove they’re meeting all the expectations of the job — and ensure they don’t lose out on the coveted benefit of telecommuting.

Many employers are also embracing telecommuting as a way to show their commitment to the environment, incorporating telecommuting options into their social and corporate responsibility initiatives.

Telecommuting means fewer cars on the roads and, thus, less pollution.

It also means less electricity used at the office. And these advantages are not appreciated only by management — studies show social and corporate responsibility is also important to today’s workforce.

Today’s employees, especially millennials, place more value on “life perks,” such as corporate culture, social responsibility and telecommuting options, than salary. Millennials are vital to today’s job market; with more than 87 million millennials in the U.S., this demographic comprises one third of the workforce. Millennials are one of Arizona’s largest resident populations, so it’s imperative to attract and retain top talent with unique company benefits that promote work and life balance, such as telework options.

The key to successfully implementing telecommuting in the workplace is identifying options and processes that are best for a business owner’s specific company needs and goals. One critical aspect of implementing a telecommuting policy is to be clear about which positions qualify for telecommuting, that is, which are capable of being done remotely. Another important consideration is whether the individual being considered for telecommuting has the skills and qualities that success on his own requires.

Not everyone can be successful operating on his own. Although there is certainly considerable support from the office, successful telecommuting requires self-generation, high levels of organization and initiative. Business owners should develop an employee benefits package that includes telecommuting eligibility and options, telecommuting policies, and company tools and processes for success, too. It is best to implement internal company tools and processes — such as time tracking and monitoring programs and project management and collaboration tools — to analyze business operations, time and task allocation, and employee workloads. Ultimately, these tools will help business owners improve company efficiency and profitability, and cut costs effectively — from anywhere, at any time.

It is important that business owners adapt to today’s workforce and workplace trends in 2016, including telecommuting. Not only does telecommuting greatly benefit the environment, but it strengthens a company financially and creates a more invested, cohesive — and, most importantly, happy — workforce.

In the last 10 years, telecommuting has grown 103 percent, according to data analyzed by Global Workplace Analytics. In 2014 alone, telecommuting grew 6.5 percent, flexjobs.com

The Storyteller’s Secret Keynote speaker, bestselling author and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements and change lives. The proof lies in the success stories of 50 icons, leaders and legends featured in The Storyteller’s Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King Jr., Bryan Stevenson and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods and Pixar. Whether one’s goal is to educate, fundraise, inspire teams, build an award-winning culture or deliver memorable presentations, a story is one’s most valuable asset and competitive advantage.

Title: The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t Author: Carmine Gallo Publisher: St. Martin’s Press

Price: 27.99 Available: 2/23/2016

Pages: 288

Small Data Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing. Hired by the world’s leading brands to find out what makes their customers tick, he spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million-dollar product. Readers learn how a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound, how a worn-down sneaker discovered in the home of an 11-yearold German boy led to LEGO’s incredible turnaround, how a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution, and more.

Title: Small Data: The Tiny Clues That Uncover Huge Trends Author: Martin Lindstrom Publisher: St. Martin’s Press

Price: $25.99 Available: 2/23/2016

Pages: 256

Dealstorming There’s a good chance even those who think they’re applying teamwork to their challenges may be operating inside a sales silo, not building a truly collaborative team across the whole company. The more disciplines that are brought into the process, the more unlikely (but effective!) solutions the team can come up with. Sanders explains his seven-step Dealstorming process and shows how it has helped drive results for companies as diverse as Yahoo!, CareerBuilder, Regus and Condé Nast. The key is adding people from non-sales areas of a company, making them collaborators early in the process. That will help them own the execution and delivery after the deal is done.

Title: Dealstorming: The Secret Weapon That Can Solve Your Toughest Sales Challenges (hardcover) Author: Tim Sanders Publisher: Portfolio

Price: $28 Available: 2/23/2016

Pages: 256

35 20FEB.1 6 INBUSINESSMAG.COM

INNOVATIONS FOR BUSINESS

Business in Real Time Continuous forecasting makes business faster and surer

by Jon Louvar

REAL REAL-TIME RESULTS For the Womble Company, based in Houston, Texas, the emphasis has been on improving response to customer queries with real-time reporting.

And another Hubble customer, Zuffa — the company managing the UFC (Ultimate Fighting Competition) — is using real-time reporting to be more responsive to business opportunities and increase profitability.

Jon Louvar is director of Planning Strategy with the Hubble team at insightsoftware.com

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We humans are amazing.

It has taken about seven decades of cooperative technological endeavour to bring robots even close to the skill of a human being walking on rough ground — something that tiny babies can master in a month or two. We can achieve this because our senses provide continuous feedback from every movement and adjustment. If that baby had to go through all the calculations made by robotic developers in learning to emulate walking … Well, just forget it.

Most of us learn these, and other motor skills, well enough to get through the competitive pressures of everyday life, and that is sufficient. But some people go on to amazing heights — just think of the split-second precision, timing and judgment required by trapeze artists or tennis champions. Our ability to gain insight and foresight from continuous feedback is unlimited and can, with training, lead to unbelievable levels of performance.

What would happen to a business if it could be guided by continuous forecasting instead of the traditional year-end forecasts? The latest enterprise performance management solutions are getting closer to that ideal and — as business learns to use it — the benefits are looking impressive.

THE NEED FOR AGILE DECISION-MAKING Manufacturing companies that need to budget for next year’s raw materials plan their purchases and targets well in advance in a relatively stable trading environment. So performance management for a typical CFO has long relied on a fixed system of annual plans, targets and forecasts. But manufacturing no longer dominates Western business, and we face a far less predictable business environment where startup rivals can appear from nowhere with new business models, like Uber and Airbnb. Instead of steady evolution, today’s business faces unpredictable, discontinuous changes, and customers can rapidly switch allegiance as well as demand new levels of service.

Making wise decisions fast enough is no longer possible using yearly, or even monthly, reporting. It can take a hundred

days and 20 percent of management time to complete an annual budget; meanwhile, operating and market conditions deviate from the budget assumptions until performance reporting becomes meaningless and opportunities get missed.

As a reaction to this dynamic business environment, annual planning cycles are giving way to more frequent business reviews, supported by rolling forecasts that allow people to spot trends, patterns and possible disruptions before their competitors do. Today’s managers need to work with continuous forecasting and planning cycles based on key performance metrics in order to stay agile and competitive.

CONTINUOUS FORECASTING TECHNOLOGY New tools are being developed to deliver the necessary near real-time reporting and forecasting — and not just for the business community. As an example, consider how the rise in urban traffic makes it increasingly difficult to forecast how long any journey will take. So, for an important appointment, it becomes necessary to allow a lot of extra time. You may have been forewarned to avoid one main road because of road works, only to find that everyone else has been told the same and now the side roads are also jammed. As a solution, we now have Waze — the community-based traffic and navigation app that is continually updated by its own users to warn others of bad traffic, accidents and hold-ups. With an app like Waze, drivers get insight into traffic conditions on their route as they actually happen.

Apps for weight watchers provide another example of the transition from hindsight to real-time data. The old way was for a person to weigh himself and get a measure of how well he had been managing his weight in the previous few days — so he can try to do better next time. But the latest iPhone apps invite an individual to take a picture of the plate of food served to him and get an estimate of its calories, while fitness trackers will tell him how many calories he is currently burning — again, this is real-time data that helps the individual make informed decisions on the fly. The latest techniques for continuous monitoring of blood sugar levels provide similar benefits for

The word “algorithm” has come to be common parlance. Defined as a set of step-by-step rules to solve a problem, the word is derived from the name of ninth-century Muslim mathematician and astronomer Muḥammad ibn Mūsā al-Khwārizmī, who worked at the “House of Wisdom” as part of the royal court in Baghdad.

diabetic patients. Even with the latest portable self-measurement devices, the user only gets a record of the level at the time of measurement, while continuous measurement systems give real-time measurements with algorithms to determine trends, recommend action or sound alerts to the user and parents, doctors or other parties as needed.

Similarly in business: Today’s more agile organizations are going beyond their traditional enterprise resource planning (ERP) solutions to manage planning as a continuous, event-driven process that is not constrained by the financial year. It may still be appropriate to set regular strategic reviews or to hold a planning meeting in response to some major change, as one Fortune 50 company CFO explains: “Once the year is under way, we review performance twice a quarter. We ask questions about how we are doing, what’s changing in the marketplace, what are the new opportunities that have arisen, and so forth. We might then produce a new estimate based on the latest knowledge. Plans never work out the way you expect, so you have to adjust as you go.”

Adjusting “as you go” not only requires near real-time data on key performance indicators, it also means making that data much more widely available across the organization. Let’s say there’s a special offer posted on a company website that could trigger a surge in orders. Traditionally, the website manager should inform the product manager and the product manager should make enquiries to ensure adequate stocks and so on up and down the hierarchy and chains of command. Unless this is done absolutely consistently according to best practice, there is always a chance that someone along the supply chain gets overlooked — maybe the goods are in stock but a forklift driver is off sick. Instead, an automatic alert can be broadcast to all relevant parties, warning of a likely surge in demand and reducing the risk of human error.

That last example touches two key points: 1) an alert, and 2) only sent to relevant parties. Today’s automated systems are not programmed to swamp every busy staff member with a flood of irrelevant data. Someone in charge of stocks can be forewarned about special offers and promotions that could cause a surge in demand, but need not know about every other website update. So the best solutions allow each user to tailor her own dashboard to deliver the type and format of data she really wants.

THE RISE OF THE ALGORITHM Forewarning of a surge in demand is useful, but how big a surge can we expect? Here, the most advanced reporting systems provide for fixed or selflearning adaptive algorithms. So a special offer being launched on a website might register a number of factors, such as the magnitude of the reduction, the size and distribution of the banner ad, the time of the announcement, current purchasing rates, competitors’ activity and so on. Then an appropriate algorithm could make an order of magnitude prediction of the expected sales increase based on these figures and on past experience.

The use of such algorithms could be the “next big thing,” according to Peter Sondergaard, senior vice president of Gartner Research, speaking at the 2015 Gartner Symposium: “Data is inherently dumb. It doesn’t do anything unless you know how to use it and act with it. Algorithm is where the real value lies.

Algorithms define action.” In particular, users can generate algorithms based on key performance indicators (KPIs) that can include both internal data — such as the number of customers currently on the company website or in its retail outlets — and external data such as the weather, competitors’ activity, inflation and other economic data. In doing so, the algorithms can actually reduce the data flood by selecting only those KPIs and ignoring lesser factors unless they reach a critical level. Adaptive organizations respond quickly because they respond to important, relevant data.

Many more people across the organization have something useful to input into such a system, and many more can make efficient decisions given appropriate and relevant access to the resulting performance data. Automation allows the business to focus more on performance and its drivers, instead of just gathering data in the light of assumptions made in the last budget.

According to the CFO of a Santa Barbara phone-call tracking business, it means “you can capture data that’s not always necessarily financial in nature and bring it into reporting or analysis tools, and that’s something that is really, really new. Companies are seeing that there’s huge benefit to that in terms of predictive analysis. … It forces the finance group to evolve and become really much more focused on analytics.”

Another reason to replace annual budgets with continuous forecasting is budgeting demotivates people — no one looks forward to the budgeting operation. It is seen as a bureaucratic procedure that takes time and energy away from the day’s work, whereas continuous forecasting becomes an integral part of normal operation.

WHEN WILL THIS HAPPEN? Surveys suggest that most large organizations are serious about managing strategy rather than numbers, and want a suitable planning and forecasting model that offers immediate visibility without drowning them in targets and measures. Continuous forecasting is still new and we are on the learning curve. But go-ahead companies are already reducing the flow of manually entered spreadsheets, and replacing them with automated reports that ensure consistent data across the organization. One such — the leading global facilities management company ISS — was able to weed out thousands of redundant, error-prone spreadsheets and accelerate its budgeting cycle in the first year, claiming it was “creating time instead of chaos” with benefits seen far and wide across the organization.

Sports equipment company Mizuno USA is moving from annual budgeting to a more continuous forecasting process that cuts days off its financial month-end close reporting. Its senior financial business analyst, Seth Higdon, works with the supply, marketing team, sales and product teams providing reports generated by a real-time analytics and reporting solution. The immediate result has been improved collaboration and, he says, “better realtime decisions from the guys getting these reports … This has really made Mizuno USA a much better-performing company.”

CONCLUSION In these, and other examples, the shift from historical data and manual spreadsheets — toward automated access to real-time data plus customized alerts and analysis of trends — is already under way and showing positive benefits. But there is also a general feeling that this is the way forward and there is much more that can be achieved in terms of continuous forecasting.

The focus so far is on agility and competitive advantage, but there are also important implications for accountability and compliance. While traditional spreadsheet data passes up the business hierarchy, it is subject to manual revision. This can lead to problems, such as a department failing to meet targets that had been revised unrealistically elsewhere in the organization.

Automated reporting not only passes out consistent data to everyone, it also keeps a full record of that data and any revisions that would provide a clear audit trail if needed.

Going back to the analogy between continuous forecasting and human learning: Business today is accelerating from a crawl to a walk to a fast jog — but there is still a lot of learning before we can compete at the level of an Olympic gold medallist.

Hubble gohubble.com

Among the most important algorithms in today’s tech world, according to Alex Hearn in Business Insider, are pagerank, the closely guarded and frequently changed method Google uses to calculate search results, and public key cryptography, which is used to keep credit card data secure online. businessinsider.com/the-5-most-important-algorithms-in-tech-2013-10

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INVESTING IN COMMUNITY

MAR

UP NEXT MONTH: Breakthrough Strategic Planning

Creating a Culture of Philanthropy

While many nonprofits identify as having a strong culture of philanthropy, research reveals the concept is misunderstood

by Peter Smits and Richard Tollefson

VOLUNTEERS WANT TO GIVE — JUST ASK THEM! Many organizations hesitate to solicit volunteers, believing they have already given so much time that they couldn’t possibly be asked for financial contributions. On the contrary, a volunteer’s already-illustrated commitment to the organization reveals a greater likelihood to give financially. Phoenixbased Save the Family — through a communiqué aimed at volunteers — saw a 23-percent increase in giving as a result of volunteer solicitation.

Take that first step to a healthy culture of giving: Ask your volunteers first.

Peter Smits, Ph.D., senior consultant at The Phoenix Philanthropy Group, is also a senior research fellow with CASE. He conducted the original culture of philanthropy survey and is developing measurement and assessment tools to evaluate and quantify philanthropic culture.

Richard Tollefson is founder and president of The Phoenix Philanthropy Group, an Arizona-based international consulting firm serving nonprofit organizations as well as institutional and individual philanthropists. phoenixphilanthropy.com

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Ask five different executives sitting on nonprofit boards to define “culture of philanthropy,” and five different definitions will rise to the top. Board members may also differ in their opinion of the role they should play in building a culture of engagement and philanthropy within their nonprofit.

Clarity on these two points is essential, however; if organizations can define and measure the characteristics of their philanthropic culture, they can grow it. If boards understand their role in growing that culture, fundraising inevitably increases.

Fortunately, recent research is paving the way to a better understanding of culture of philanthropy. In a worldwide survey of nearly 400 chief university advancement officers conducted by the Council for the Advancement and Support of Education (CASE), 81 percent of respondents agreed to the following definition: A culture of philanthropy fosters relationships that share a common understanding, appreciation and responsibility for the importance of the joy of giving and receiving for the enhancement of the institution.

The study also pointed to 10 characteristics that define organizations with healthy philanthropic cultures (applicable to all nonprofit arenas, not just higher education). These institutions have strong organizational leadership, fundraising goals aligned with the institution’s mission, a commitment to stewarding gifts, engaged volunteers and donors, clear and concise mission and vision statements, donors with capacity and interest in major gifts, quality programs that align with the organization’s mission, opportunities for stakeholders to engage, quality reputations, and demonstrated need for philanthropic support.

Robust cultures of philanthropy clearly start with strong leadership, and nonprofit presidents/CEOs who lead well do so with the support of engaged boards. In fact, in the most successful philanthropic organizations, there is demonstrable engagement by the board in the fundraising process. First and foremost, board members contribute financially to the organization. In some instances, there is an expected “give and get” amount; in others, board members are asked to give an amount meaningful to them or indicative of their leadership role. A simple fact stands: If board members haven’t contributed financially themselves, it is difficult to expect them to ask someone else for money.

Board members who are part of a healthy culture of philanthropy participate in the fundraising cycle in other ways as well. They: • Identify: While they don’t have to ask others directly for gifts, board members should assist in the identification of new prospects whose beliefs align with the nonprofit’s mission.

• Cultivate: Board members should play a role in introducing prospective donors to the organization, taking them to activities or events sponsored by the nonprofit and introducing them to the leadership, services offered and clients served.

Solicit: Facilitating meetings with others who might support the nonprofit financially — and attending those initial visits alongside the nonprofit’s president — is a key component of fundraising.

• Steward: Thanking donors for their generosity and keeping them engaged in the mission of the nonprofit is a key component of stewardship.

Executives who sit on healthy philanthropic boards also understand that everyone in the nonprofit is responsible for improving attitudes and behaviors toward fundraising — from the grounds crew and volunteers to vice presidents.

And they know it all starts with customer service: How are visitors greeted in person? How enthusiastic are employees about the organization’s mission? How are phones answered?

How quickly are questions from guests, volunteers, donors and prospects resolved? How does the organization treat the community members it serves? How does the board member speak about the institution to others — what uplifting stories does he share? Client- and constituent-centered approaches to daily operations repeatedly illustrate the strongest cultures of philanthropy.

Mark Stuart, president of The Foundation of San Diego Zoo Global, couldn’t agree more and tells the story of a secretary whose enthusiasm for the zoo’s aviary operations, quick response and ability to articulate the vision and mission of the institution led to a multi-million-dollar gift.

Locally, Thunderbird School of Global Management realized a multi-million-dollar endowed professorship because of the development staff’s stewardship and enthusiasm toward a gift that larger, out-of-state business schools initially deemed insignificant.

In the end, healthy cultures of philanthropy come down to engagement: among volunteers, employees and even the people served by the nonprofit. Stakeholders — both internal and external — who understand an organization’s clearly articulated mission and purpose, and see it effectively making an impact, respond most favorably to philanthropic requests because of their belief in the cause.

Boards with healthy cultures of philanthropy: 1) Hire CEOs who are good at fundraising and hold them accountable; 2) partner with the institution in developing long-range plans; and 3) ensure an adequate budget to support continued fundraising activities.

FEBRUARY 2016

Kathryn Mattson, director of individual and small-group sales for BCBSAZ, receiving award from Marchelle Franklin, board chair; Kerwin Brown, CEO; and Peter Hemingway, immediate past board chair

Black Chamber of Arizona

18th Annual Awards Banquet Fri., Feb. 19 | 6:00p – 9:00p

Photo by Hassam Kareem courtesy of Black Chamber of Arizona

The Black Chamber of Arizona (formerly the Greater Phoenix Black Chamber of Commerce) presents its annual event focused on recognizing the business partners who have made an impact in the community’s economic development and been advocates for business growth and development. The event usually draws 300󠅆–400 in attendance.

The evening’s program will follow an opening reception.

Guest presenters will be LaVon Lewis and Sherrod Shackelford, co-owners of Pencilworx Design Group, who will speak on the way branding impacts a business’s economic success. Their Atlanta-based, full-service branding and marketing firm, born while they were students at Alabama A&M University, has garnered numerous marketing awards and earned its founders recognitions over its 15 years in business. Among its clients are AT&T, Home Depot and Coca-Cola.

The awards themselves have a new “look” of their own this year, as the chamber presents them under names that, Chamber President and CEO Kerwin Brown explains, are more descriptive of their significance: 2016 Entrepreneurial Success Award, 2016 Corporate Star Award and 2016 Chairman’s Choice Award. The chamber will also present scholarships to African American students to help them achieve further goals in higher education. A jazz group will provide live entertainment before and between the award —RaeAnne Marsh presentations.

Members: $150; non-members: $200 Phoenix Convention Center 100 N. 3rd St., Phoenix

Social Venture Partners Arizona

SAVE THE DATE

Fast Pitch

Upcoming and notable

Tues., March 1 | 4:40p – 9:00p

Scottsdale Forward 2016

The 2016 Fast Pitch competition presented by Social Venture Partners is known as the Valley’s top funding competition among nonprofits, which compete to become one of eight chosen to present on stage before a panel of tough local judges to get their share of $50,000. One student organization is chosen to be the ninth presenter. Twentythree nonprofit organizations, including three student organizations, were chosen as semi-finalists and put through a rigorous training program with business leader mentors to perfect their pitches, and the process culminates with these presentations by the nine finalists.

On March 1, 2016, these nine will present their threeminute pitches at the Scottsdale Center for the Performing Arts. This year’s judges are Pam Conboy, regional president of Wells Fargo’s Arizona Community Banking; Paulette Dodson, senior VP and general counsel and secretary of PetSmart; Neil Giuliano president and CEO of Greater Phoenix Leadership; Leezie Kim, VP and general counsel of Fox Restaurant Concepts; Susan M. Pepin, M.D., president and CEO of Virginia G. Piper Charitable Trust; Ray Shey, publisher of Phoenix Business Journal; Jack Selby, managing partner of High Frequency Entertainment; and Karrin Taylor, executive VP of DMB Associates.

Tickets are available for individuals and groups, including a VIP rate that gives the guest access to a special reception with the opportunity to talk to the finalists while the judges are deliberating. This inspiring event is a great opportunity for team building for companies throughout the Valley, and is an incredible way for businesses to connect with local —Mike Hunter nonprofits.

Mar.

10

Thurs., Mar. 10

Scottsdale Chamber of Commerce holds this symposium annually to tackle topics that are key to the economic development of the region. scottsdalechamber.com Good Government Roundtable with District 17 Mar.

25

Fri., Mar. 25

Part of SRP’s Good Government series, this meet & greet event of the Gilbert Chamber of Commerce provides an update on bills and budget talks at the Capitol. gilbertaz.com

$70; VIP: $100; students: $40

blackchamberaz.com

Scottsdale Center for the Performing Arts 7380 E. 2nd St., Scottsdale

FEBRUARY 2016

fastpitchsvpaz.org

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FEBRUARY 2016 NOTABLE DATES Feb. 2 – Groundhog Day Feb. 12 – Lincoln’s Birthday

Feb. 14 – A rizona Statehood Day Valentine’s Day Feb. 15 – Presidents’ Day

Feb. 22 - Washington’s Birthday Feb. 29 – Leap Day

39 20FEB.1 6 INBUSINESSMAG.COM

FEBRUARY 2016 Wed., Feb. 3

Wed., Feb. 10

7:30a – 9:00a

7:30a – 9:00a

Chamber Chat

Wake-Up Chandler

Gilbert Chamber of Commerce

Chandler Chamber of Commerce

This informal gathering is a fun way to share conversation with other professionals and learn more about businesses in our community. No agenda, no script — just good food, great company and friendly conversation.

Bring your business cards and brochures, and be prepared to give a 30-second commercial about your business. Enjoy the food and take advantage of the opportunity to promote your business.

Free

Pregnancy Care Center Chandler

Chick-Fil-A

Members: $5; non-members: $15

4908 S. Power Rd., Gilbert

590 N. Alma School Rd., Chandler

chandlerchamber.com

gilbertchamber.com Wed., Feb. 3

8:30a – 10:00a

Ambassador’s Coffee Chat Arizona Hispanic Chamber of Commerce Whether you own a business, a nonprofit, have a promotion you want to share or are just simply looking to build your network, RSVP and share your personal commercial at Fair Trade Cafe. Members of the chamber can address the crowd for up to 60 seconds; non-members, 30 seconds. In addition, you’ll always walk away with some “top tips” on the topic du jour.

Wed., Feb. 10

‘How to Triple Your Income through Speaking and Accelerated Networking’ eWomen Network Learn to avoid the most common mistakes entrepreneurs make when they speak that keep audiences disengaged and unwilling to invest.

Discover the key elements you must develop to sell from your heart, so your ideal clients say YES! to your products, services or programs.

Members: free; non-members: $10 Fair Trade Cafe

11:00a – 1:30p

1020 N. 1st Ave., Phoenix

Members: $38; non-members: $48

azhcc.com

Raven Golf Club 3

10

Thurs., Feb. 11

3636 E. Baseline Rd., Phoenix 11

11:30a – 1:30p

ewnphoenix.com

16 Tues., Feb. 16

17 5:30p – 7:30p

Women in Leadership 2016

Taste of Mesa

Scottsdale Area Chamber of Commerce

Mesa Chamber of Commerce

This is a “no fluff” educational luncheon about managing work and life while excelling in the professional world.

An evening of fun, networking and a 50/50 raffle. Heavy appetizers will be served and everyone gets two drink tickets.

Members: $50; non-members: $65

Members: $15; non-members: $25

Silverleaf

Banner MD Anderson Cancer Center

18701 N. Silverleaf Dr., Scottsdale

6542 E. Baseline Rd., Mesa

scottsdalechamber.com

mesachamber.org Wed., Feb. 17

5:30p – 8:00p

Elite Networking Mixer Wed., Feb. 3

5:30p – 7:30p

Phoenix Metro Chamber

Shakers & Stirrers Networking Mixer

Networking events are designed to keep you engaged and open for new opportunities.

Networking For Professionals Happy Hour food and Cash Bar. Great raffle prizes that include a 50/50 raffle for a local charity.

Members: free; non-members: $10

Members: $10; non-members: $15 online, $20 at door

5455 High St., Phoenix

Majerle’s Sports Grill at Desert Ridge

phoenixmetrochamber.com

Blue Martini Lounge

21001 N. Tatum Blvd., Phoenix networkingforprofessionals.com

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Please confirm, as dates and times are subject to change.

For more events, visit “Business Events” at www.inbusinessmag.com

Tues., Feb. 23

Tues., Feb. 23

3:30p – 5:00p

6:00p – 7:00p

Women’s Networking Group

‘Are You Getting Found Online?’

Mesa Chamber of Commerce

Local First Arizona

The Women’s Networking Group provides information, entertainment and a networking forum for women professionals and entrepreneurs. Monthly events vary between networking sessions and educational programs.

Vertical Measures, local SEO/marketing gurus, dive in to help you understand the world of SEO and get you closer to the top.

Members: $10; non-members: $20

Valley Metro Project Field Office

Banner MD Anderson Cancer Center

2101 W. Alice Ave., Phoenix

1900 N. Higley Rd., Mesa

localfirstaz.com

$8

mesachamber.org Thurs., Feb. 18

18 Thurs., Feb. 18

Thurs., Feb. 25

7:30a – 9:00a

5:30p – 9:00p

Breakfast with a side of …

65th State of the City and Annual Dinner

Scottsdale Area Chamber of Commerce

Glendale Chamber of Commerce

Topic is the changing laws regarding medical and recreational marijuana. Without choosing one side or the other, this breakfast will give you an in-depth look into what potential change in legislation could mean for your business and the City of Scottsdale.

The Honorable Mayor Jerry Weiers’ annual State of the City address. Also, 2015 Chairman of the Board Bobbi Magdaleno of Arizona State University will recap the year, and 2016 Chairman of the Board Jeff Blake of The Blake Companies will be presented.

Members: $20; non-members: $30

$85

Double Tree Paradise Valley

Renaissance Glendale Hotel & Spa

5401 N. Scottsdale Rd., Scottsdale

9495 W. Coyote Blvd., Glendale

scottsdalechamber.com

glendalechamber.com

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23

11:30a – 1:30p

Fri., Feb. 26

25

26

12:30p – 2:30p

2016 Speaker Series Luncheon

Legacy Awards for Business Excellence

Economic Club of Phoenix

Surprise Regional Chamber of Commerce

Valley business leaders gather to hear economic and business insights from America’s leading executives. This month’s speaker is LifeLock President Hillary Schneider.

Enjoy piano music by Kenneth Frerichs and guitar music by Masato Tachi. The networking and awards event will feature a cash bar, as well as a lively audience participation game of Heads and Tails, with a cash prize and proceeds benefiting the Surprise Regional Chamber of Commerce.

Members: free; non-members: $85 Camelback Golf Club

$35

7847 N. Mockingbird Ln., Scottsdale

Grandview Terrace

econclubphx.org

14515 W. Granite Valley Dr., Sun City West

surpriseregionalchamber.com Fri., Feb. 19

8:30a – 10:30a

A Federal Update with Congresswoman Kyrsten Sinema Tempe Chamber of Commerce

Fri., Feb. 26

7:30a – 9:00a

Good Government Roundtable with District 12 Gilbert Chamber of Commerce

Members: $55; non-members: $65; RSVP required.

An event of SRP’s Good Government series, this roundtable meeting will bring members of the business community together with District 12 legislators for a mid-session update on bills and budget talks at the Capitol. This meet & greet event offers an opportunity for attendees to ask questions and provide feedback that will contribute to a vibrant business community.

Rio Salado College – Conference Center

Members: $20, non-members: $35

2323 W. 14th St., Tempe

Gilbert Chamber of Commerce

tempechamber.org or (480) 967-7891

gilbertchamber.com

“State of the District, a Federal Update,” with Congresswoman Kyrsten Sinema providing an update on federal issues affecting our district, state and country. Seating is very limited. No walk-ins will be permitted.

If your event is directed to helping build business in Metro Phoenix, please send us information to include it in the In Business Magazine events calendar. Full calendar online. Events@inbusinessmag.com

119 N. Gilbert Rd., Gilbert

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INBUSINESSMAG.COM

WE VALUE WHAT WE OWN

BY MIKE HUNTER

2016 CT6 Cadillac Sedan

Introducing a new standard for excellence, the reinvented sedan by Cadillac is the 2016 CT6. With advanced technology and the latest in engine technologies, this performance luxury sedan is turning heads. With a twin turbo 3.0-liter V6 engine, acceleration is impressive. The 400 horsepower and 400 pound-feet of torque make for an exceptional response off the line. With automatic stop/start technology and the “industryfirst” cylinder deactivation, this vehicle is as powerful as it is tech savvy, and is amazingly efficient. The entirely new vehicle structure is light and offers an incredible driving experience.

Agile, solid and secure are how it is described — giving an economic edge and a reason to pay attention.

2016 CADILLAC CT6 SEDAN MSRP: $53,495 City: N/A Hwy: N/A

Cadillac cadillac.com

Transmission: 8 speed automatic 0-60: 6.5 sec

Style and luxury come together, as one may expect from Cadillac, but in a new cabin environment that will please the senses and allow for every pleasure while touring in this sedan. There are seven available interior combinations to create the perfect custom experience. Stained exotic woods, custom woven carbon fiber elements and Galvano chrome accents provide a rich look. Comfort is not lost, either. The seats are exceptionally soft, front and back, with optional individual climate control and five massage settings. The Bose Panaray® Sound System, featuring 34 speakers, is an added delight that will mean more road trips.

Technologies will impress any techy. Speedy and easy to control is the front touchscreen sized 10.2 inches and equipped to put all of the car’s functionality at the driver’s fingertips. The cursor can be felt under the user’s finger to ensure placement, and the responsiveness of the technology makes for smooth workings of the control, audio, navigation and other systems. Handwriting recognition makes it easy to put in an address and large icons make decisions simple and mindless. There is wireless charging for mobile phones, which will power the phone anytime it is in the car.

Out in the Open circumstance, given the number of days of sunshine, is a great pair of sunglasses that say, “I am in charge.” Here are our picks:

Metal/Wood/Acetate Sunglasses

by Ermeneglido Zegna

Vintage Celebration by Persol

Wayfarer by Ray-Ban

Known for its sterling silver temple

The Wayfarer family comes in different

The interplay of dark metal and wood

arrow, the Persol has been a standard

flavors: Original Wayfarer from the ‘50s, and

with finely crafted details makes these

since the original Thomas Crown Affair

New Wayfarer, an updated version of the

sunglasses a sleek and stylish everyday

with Steve McQueen. $154

same iconic shape. From $150.

accessory. $295

persol.com

ray-ban.com

zegna.com

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Get Charged: Inductive charging (also known as wireless charging) uses an electromagnetic field to transfer energy between two objects. This is usually done with a charging station. Energy is sent through an inductive coupling to an electrical device, which can then use that energy to charge batteries or run the device.

Photos courtesy of Cadillac (top), Ermeneglido Zegna, Persol and Ray-Ban (bottom, l to r)

Going to the Phoenix Open? Have a golf date this Friday? Embarking on a long, cathartic walk with your number two? A necessity in this

The Wilkes MBA A Great Investment Invest in your future.

Invest in your community.

Invest in yourself.

Evening and weekend classes held in the heart of downtown Mesa, allowing you to balance work, family and school – and earn your MBA in about two years.

• No GMAT required • Small class sizes • Specialized guidance from professors

LEARN MORE AT WILKES.EDU/AZMBA. OR CALL US AT (480) 878-4411.

Qua

lify fo in s r up t cho o lars $16,0 00 hip s

• Bachelor’s degree in any discipline accepted

MEALS THAT MATTER

BY MIKE HUNTER

Tommy V’s Urban Kitchen & Bar

AHI TUNA SALAD Sesame seared ahi tuna with baby field greens, sweet peppers, avocado and mustard vinaigrette $15

TIRAMISU Espresso coffee, lady fingers and mascarpone cream $7

Urban Italian in the heart of Old Town Scottsdale makes for great lunchtime fare. This simple, modern establishment off Indian School Road is all about the best ingredients and fresh and innovative urban Italian dishes in an atmosphere that is open and vibrant.

Known for its live music and great nighttime menu, Tommy V’s translates beautifully in the daylight as an equally bustling hot spot with dishes that are reminiscent of evening options.

The menu is full of combinations from light and healthy salads to truly creamy and flavorful pastas and entrées. Start with the Chef’s Board, which is made up of artisan meats and cheeses and is a refreshing way to begin the experience. The Carpaccio Tenderloin is the traditional thinly sliced tenderloin beef under a bed of arugula, shaved parmesan and drizzled with a citruscaper aioli.

Not to miss is the Bistro Tender & Panzanella Salad with grilled beef tenderloin, drizzled with balsamic reduction and tossed in a Chianti mustard vinaigrette with tomatoes, red

onions, olives, romaine and croutons. There are numerous other salads, from the traditional to the whimsical, that include seafood, fruits and vegetables. Then there are the pasta and risotto dishes, so well-prepared and delicious, with plenty to choose from — including the Penne Vodka made with chicken in a vodka tomato cream sauce. The Risotto Carbonara is perhaps the best dish in the place, with the braised pancetta, sweat peas and Parmigiano. Heavier dishes include the Braised Short Ribs and an assortment of burgers and paninis.

If wine at lunch appeals, then this is the place. There’s an impressive array of labels by the glass and knowledgeable servers to advise on the wine as well as the food and specials of the day.

Tommy V’s 7303 E. Indian School Rd., Scottsdale (480)-427-2264 tommyvscottsdale.com

Urban Dining Hit the streets for lunch and find many options in the “downtowns” of the Valley. From the office, spill out onto the street and voila! There

Downtown Phoenix — Hanny’s

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Built in the old Hanny’s

Old Town Scottsdale — ZuZu at Hotel Valley Ho

Historic Downtown Glendale — Cuff

Department Store

Retro-chic Hotel

Here, find

location and making full

Valley Ho houses this

comfort

use of that fact is this

ultra-urban café-

food with

ultra-urban hot spot

style restaurant and

a Southern

for lunch. An extensive

lounge that serves

twist served

menu includes pizzas,

innovative, upscale

in casual digs

grilled meats, salads and desserts. It’s a great bar

American comfort food and cocktails. The

with a patio and adjoining event space.

by night and a “Mad Men” look-alike hang-out for

menu includes some old favorites from the ’50s

This is an Old World building with great

lunch (yes, you may want to enjoy a cocktail …)

with culinary inspiration for the present day.

character and even better food.

40 N. 1st St., Phoenix

6850 E. Main St., Scottsdale

5819 W. Glendale Ave., Glendale

(602) 252-2285

(480) 421-7997

(623) 847-8890

hannys.net

hotelvalleyho.com/zuzu

cuffdowntown.com

Carbonara Begins. The Italian dish made with bacon, peas and cheeses may get its name from carbonaro (the Italian word for “charcoal burner”); some believe the dish was first made as a hearty meal for Italian charcoal workers. In parts of the United States, the etymology gave rise to the term “coal miner’s spaghetti.”

Photos courtesy of Tommy V’s (top), Hanny’s, Hotel Valley Ho and Cuff (bottom, l to r)

are multiple options of all kinds for that midday meal. Here are our picks, by downtown:

Presents

Valley

A Guide to Your Next Great Event FEATURING Children’s Museum of Phoenix EMP Management Merestone Phoenix Convention Center Rawhide Western Town & Steakhouse Thunderbird Executive Inn

INBUSINESSMAG.COM

FEB. 2016

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CONSIDER US THE LAST RESORT. BECAUSE YOU’LL NEVER NEED TO LOOK ANYWHERE ELSE You’ll know you’ve made the right choice before the meeting even begins. Because we listen. We never rest. Our facilities and support staff handle your meeting with effortless elegance. And we stay focused on you, your vision and your clients. It’s how we work. So it never feels like work to you. It just feels right.

FOR MORE INFORMATION, VISIT KIERLANDMEETINGS.COM OR CALL 480.624.1000

© 2014 Starwood Hotels & Resorts Worldwide, Inc. All rights reserved. Westin is a registered trademark of Starwood Hotels & Resorts Worldwide, Inc., or its affiliates.

Planning Tips to Avoid Common Meeting Mistakes With the large array of details it takes to plan and execute on a successful conference, convention or trade show; small details that make a large impact often slip through the cracks. The following are tips to avoid common mistakes of a business conference.

Book soundproof conference rooms. One of the largest complaints at business meetings is frequent

The Meeting Market

interruptions. It’s often difficult to control outside noise, but many cities across the U.S. have invested in soundproofing options that eliminate the pandemonium

There’s a lot that’s new in local venues Markets are improving and meeting planners are seeing the Valley as a viable option for events. Scottsdale Convention & Visitors Bureau CEO Rachel Sacco sees the local area “really poised for one of the strongest markets in the last five or six years.” Hotels continue to show strong demand, and this, she explains, is the first level of how to take the temperature of the industry. Business is booking at a short-term pace, but venues are getting a lot of calls now checking spring and summer. And locals, she says, look at the summer as an opportunity to “take advantage of meeting in their own backyard in a beautiful resort, and take advantage of value.” Speaking for a market that includes Paradise Valley, Phoenix venues with a Scottsdale address and the Native American

of the outside world.

Monitor meeting room temperatures. There is

communities on the city’s borders, she says the market is firing on all cylinders, with optimism showing as properties are renovating and refurbishing. “Whenever they’re reinvesting, they’re banking on the future. So that’s a very good sign.”

As Super Bowl showed us this time last year, such events give areas like downtown Phoenix tremendous positive exposure as a place to hold a convention. Douglas MacKenzie of the Greater Phoenix Convention & Visitors Bureau noted at the time that when Phoenix had previously hosted a Super Bowl, downtown Phoenix was “pretty much a construction zone” and light rail, CityScape and the Sheraton, Westin and Palomar hotels were yet to be completed. “So there’s a billion-dollar difference between downtown Phoenix in 2008 and downtown Phoenix now, and it shows,” he noted, and added, “That doesn’t even take into consideration the growth of Roosevelt Row, a formerly rundown neighborhood that’s now a booming arts district where many of downtown’s coolest independent businesses —RaeAnne Marsh are located.”

nothing worse than being stuck in a freezing cold, or burning hot, room when not being dressed properly for it. Research shows that the optimal work environment for people is 72–77 degrees Fahrenheit. Within this range, attendees will not only be comfortable but be able to work as optimally as possible.

Provide a map of all meeting areas. Larger conventions create unneeded anxiety for those who are unfamiliar with the area or layout of the location.

Ensuring that each attendee is provided a map of the meeting rooms before the convention is ideal in pacifying frustrations and getting the attendees where they need to go.

Provide healthy snack options at break times.

Eating healthy is an easy way to make sure all the conference attendees are at their peak performance at the sometimes (unnecessily) long meetings and presentations. Recent studies have shown that eating healthy can increase an individual’s productivity and focus. It’s a good idea, then, for the organizer to tailor a snack selection to be inclusive of those who may crave some healthy options.

—Michael Lentin, owner and

CEO of CitiQuiet, market leader in soundproof windows CitiQuiet citiquiet.com

Greater Phoenix Convention & Visitors Bureau visitphoenix.com Scottsdale Convention & Visitors Bureau experiencescottsdale.com

Presents

Valley

About Our Guide We hope you will enjoy this comprehensive compilation of the Valley’s top sites for business events, conventions and meetings. Our Valley is home to some of

A Guide tot Your Nex nt Great Eve

the best properties, with state-of-the-art technology and facilities to ensure the success of your next great event. In Business Magazine has compiled this guide r) (bottom, l to

Phoenix Museum of

ement EMP Manag

Hotel Valley

Ho and Cuff

Merestone ntion Center Phoenix Conve Steakhouse rn Town & Rawhide Weste Inn Executive Thunderbird

Photos courtesy

of Tommy V’s

guide will be online at www.inbusinessmag.com for a full year.

FEATURING

Children’s

(top), Hanny’s,

so companies can compare amenities and make choices for their local events. This

FEB. 2016

INBUSINES

45

SMAG.COM

Downtown Phoenix hosted more than one million visitors in the 12-block outdoor fan campus anchored by Verizon Super Bowl Central in the five days leading up to Super Bowl XLIX, and hotel occupancy in the Valley Jan. 29–Feb. 1 was 40 percent above the same time period the previous year. inbusinessmag.com/?p=9023

47 20FEB.1 6 INBUSINESSMAG.COM

Largest Room

Total Meeting Space

# of Sleeping Rooms

900,000

62,000

Scottsdale

n/a

n/a

> 100,000

14,000

Tempe

n/a

n/a

67,000

5,600

Mesa

n/a

n/a

49,000

5,000

Phoenix

6

1200

20,000

277

Chaparral Suites Scottsdale 5001 N. Scottsdale Rd. Scottsdale, AZ 85250 (480) 949-1414 chaparralsuites.com

Scottsdale

21

11,200

25,000

312

Courtyard Scottsdale Old Town 3 3311 N. Scottsdale Rd. Scottsdale, AZ 85250 (480) 429-7785 marriott.com

Scottsdale

4

1,360

2,200

180

Crowne Plaza Hotel Phoenix – Airport 4300 E. Washington St. Phoenix, AZ 85034 (602) 273-7778 ichotelsgroup.com

Phoenix

8

5,376

9,300

290

Crowne Plaza Phoenix 2532 W. Peoria Ave. Phoenix, AZ 85029 (602) 943-2341 ihg.com

Phoenix

13

5,400

13,000

250

DoubleTree by Hilton Phoenix 2100 S. Priest Dr. Tempe, AZ 85282 (480) 967-1441 doubletree3.hilton.com

Tempe

12

7,493

30,000

270

Venue

# of Meeting Rooms

n/a

City

n/a

# of Sleeping Rooms

Total Meeting Space

Largest Room

# of Meeting Rooms

City

Venue

Phoenix

Conference Centers

Convention & Visitors Bureaus (con’t)

Black Canyon Conference Center 9440 N. 25th Ave. Phoenix, AZ 85021 (602) 944-0569 blackcanyonconferencecenter.com

Greater Phoenix Convention & Visitors Bureau 125 N. 2nd St. Phoenix, AZ 85004 (602) 254-6500 visitphoenix.com

Desert Willow Conference Center 4340 E. Cotton Center Blvd.

Phoenix, AZ 85040 (602) 431-0001 desertwillowconferencecenter.com Poco Diablo Resort & Conference Center 1752 Arizona 179 Sedona, AZ 86336 (928) 282-7333 pocodiablo.com Thunderbird Executive Inn & Conference Center 15249 N. 59th Ave. Glendale, AZ 85306 (602) 978-7987 thunderbirdexecutiveinn.com See profile on page 59

Phoenix

Phoenix

Sedona

21

11

10

5,169

5,435

3,300

51,000

40,000

8,500

n/a

n/a

137

Mesa Convention Center 263 N. Center St. Mesa, AZ 85201 (480) 644-2178 mesaconventioncenter.com Phoenix Convention Center 100 N. 3rd St. Phoenix, AZ 85004 (602) 262-6225 phoenixconventioncenter.com See profile on page 57

Glendale

24

3,450

> 40,000

134

Hotels Camby Hotel 2401 E. Camelback Rd. Phoenix, AZ 85016 (602) 468-0700 thecamby.com Glendale

2

12,788

40,000

n/a

Mesa

15

19,000

40,000

n/a

Phoenix

90

46,000

160,000

n/a

Convention & Visitors Bureaus Glendale Convention & Visitors Bureau 5800 W. Glenn Dr. Glendale, AZ 85301 (623) 930-4500 visitglendale.com

48

FEB. 2016

Tempe Tourism Office 222 S. Mill Avenue, Suite 120 Tempe, AZ 85281 (480) 894-8158 tempetourism.com Visit Mesa 120 N. Center St. Mesa, AZ 85201 (480) 827-4700 visitmesa.com

Convention Centers Glendale Civic Center 5750 W. Glenn Dr. Glendale, AZ 85301 (623) 930-4300 glendaleciviccenter.com

Scottsdale Convention & Visitors Bureau 4343 N. Scottsdale Rd., Suite 70 Scottsdale, AZ 85251 (480) 421-1004 experiencescottsdale.com

Glendale

17

95,000

612,500

8,500

INBUSINESSMAG.COM

Children’s Museum of Phoenix In the heart of Downtown Phoenix, the Children’s Museum of Phoenix is one of the top three children’s museums in the country and offers a spectacular space for your next special event.

Housed in the historic Monroe School Building, the Museum features three floors of creative, hands-on exhibits that will entertain and delight.

Originally built in 1913, this grand building has been lovingly restored to its natural beauty and renovated to welcome a new generation of children and adults. Inside, you will find original exposed brick and ceiling rafters, hardwood floors, walls coated with VOC-free paint and many spaces that use green and recycled

SPECIAL VENUE PROFILE

AT-A-GLANCE Company Name: Children’s Museum of Phoenix Venue / Hotel Address: 215 N. 7th St., Phoenix, AZ 85034

materials, including a sparkling CD wall and a oneof-a-kind silverware chandelier.

This unique facility accommodates any type of gathering, from formal sit-down dinners, cocktail parties and business meetings to convention kick-offs, team-building events and parties where adults can let their inner child come out and play!

The Museum’s special events team will work with you to make your event a one-of-a-kind creation to amaze and amuse your guests.

If you’re looking for a venue that is different from the others, you’ve come to the right place. Contact our Special Events Team at (602) 253-0501 or events@childmusephx.org.

Phone: (602) 253-0501 Website: www.childrensmuseumofphoenix.org Most Distinguishing Feature: Iconic Three-Story Climber Total Exhibit Hall/Space (in sq. ft.): 48,000 Largest Contiguous Space (in sq. ft.): 4,000 Year Established Locally: 2008 Number of Events in 2015: 141 Nearest Hotel: Sheraton Grand Phoenix Event Planning Services: Yes Food & Beverage on Property: Yes Transportation & Access: No Parking / Valet: Yes

ADVERTISING PROFILE

INBUSINESSMAG.COM

FEB. 2016

49

City

# of Meeting Rooms

Largest Room

Total Meeting Space

# of Sleeping Rooms

6,800

159

10,000

242

Embassy Suites Phoenix Biltmore 2630 E. Camelback Rd. Phoenix, AZ 85016 (602) 955-3992 embassysuites3.hilton.com

Phoenix

8

3,696

10,000

232

Renaissance Phoenix Downtown Hotel 50 E. Adams St. Phoenix, AZ 85004 (602) 333-0000 marriott.com

Phoenix

20

20,000

50,000

527

Renaissance Phoenix Glendale Hotel & Spa 9495 W. Coyotes Blvd.

Glendale, AZ 85305 (623) 937-3700 renaissanceglendale.com

Glendale

17

3,400

115,085

320

Scottsdale Marriott Suites Old Town 7325 E. 3rd Ave. Scottsdale, AZ 85251 (480) 945-1550 marriott.com

Scottsdale

13

1,400

9,755

243

Sheraton Crescent Hotel 2620 W. Dunlap Ave. Phoenix, AZ 85021 (602) 943-8200 sheratoncrescent.com

Phoenix

18

8,064

40,000

342

Sheraton Phoenix Airport Hotel – Tempe 1600 S. 52nd St. Tempe, AZ 85281 (480) 967-6600 sheratonphoenixairport.com

Tempe

9

3,450

9,181

209

Sheraton Phoenix Downtown Hotel 340 N. 3rd St. Phoenix, AZ 85004 (602) 262-2500 sheratonphoenixdowntown.com

Phoenix

20

27,170

112,00

1,000

Windemere Hotel & Conference Center 5750 E. Main St. Mesa, AZ 85205 (480) 985-3600 windemerehotelmesa.com

Mesa

12

3,600

8,500

114

Phoenix

4

5,000

5,000

160

Hilton Phoenix/Mesa 1011 W. Holmes Ave. Mesa, AZ 85210 (480) 833-5555 hilton.com Hotel Palomar Phoenix, A Kimpton Hotel 2 E. Jefferson St. Phoenix, AZ 85004 (602) 253-6633 hotelpalomar-phoenix.com Hotel San Carlos 202 N. Central Ave. Phoenix, AZ 85004 (602) 253-4121 hotelsancarlos.com Hotel Valley Ho 6850 E. Main St. Scottsdale AZ 85251 (480) 248-2000 hotelvalleyho.com Hyatt Regency Phoenix 122 N. 2nd St. Phoenix, AZ 85004 (602) 252-1234 phoenix.hyatt.com Phoenix Airport Marriott 1101 N. 44th St. Phoenix, AZ 85008 (602) 273-7373 marriott.com Phoenix Marriott Mesa 200 N. Centennial Way Mesa, AZ 85201 (480) 898-8300 marriott.com

50

FEB. 2016

Tempe

Mesa

Phoenix

Phoenix

Scottsdale

Phoenix

Phoenix

Mesa

10

17

10

2

11

32

15

27

4,000

5,600

3159

702

4,000

12,000

750

1,815

10,000

25,000

10,000

1,200

13,000

45,000

24,716

58,000

224

260

242

128

191

693

347

Venue

1,800

3,500

# of Sleeping Rooms

5

10

Total Meeting Space

Chandler

Phoenix

Embassy Suites Phoenix – Tempe 4400 S. Rural Rd. Tempe, AZ 85282 (480) 897-7444 embassysuites3.hilton.com

Largest Room

Radisson Phoenix Chandler 7475 W. Chandler Blvd.

Chandler, AZ 85226 (480) 961-4444 radisson.com

# of Meeting Rooms

DoubleTree Suites by Hilton Phoenix 320 N. 44th St. Phoenix, AZ 85008 (602) 225-0500 doubletreephoenix.com

City

Hotels (con’t)

Venue

Hotels (con’t)

Wyndham Garden Hotels Phoenix 3600 N. 2nd Ave. Phoenix, AZ 85013 (602) 604-4900 wyndham.com

274

INBUSINESSMAG.COM

EMP Management

EVENT PLANNER PROFILE

With more than 20 years of events, marketing Chamber of Commerce, Arizona Association and promotional experience, Amy Corben has of Industries (now part of Arizona Chamber of gone from the corporate world to owning her Commerce and Industry), Heasley & Partners, own small business here in the Valley. As a InMedia Company, Phoenix Art Museum, Phoenix marketing director for The Irvine Company in Film Festival and Scottsdale Fashion Week, Newport Beach, California, she oversaw annual among many more. She has raised hundreds of budgets exceeding $1.5 million dollars and a large thousands of dollars for charitable causes and portfolio that included neighborhood, community campaigns, and has managed as well as overseen and power shopping centers. She later re-located numerous successful events throughout the to Arizona with her family and took on a new Valley. To contact EMP Management, please visit role as senior community relations specialist empmanagement.net or call (480) 206-6654. in Community Relations for Cox Communications in Phoenix. She helped raise hundreds of thousands of dollars for Cox Charities among other responsibilities that included large and small-scale events.

As a small-business owner, Corben has had the opportunity to work with a wide range of clientele that include City of Tempe, City of Surprise, Arizona Meth Project, Arthritis Foundation, Consular Corps of Arizona, Debbie Gaby Charities, Governor Doug Ducey’s EMP Management and friends supporting Suns Charities 88 Slam Dunk.”

Inauguration, Greater Phoenix

AT-A-GLANCE Company Name: EMP Management, LLC Address: 20701 N. Scottsdale Rd., Suites 107-233, Scottsdale, AZ 85255 Phone: (480) 206-6654 Website: www.empmanagement.net Distinguishing Features: By leveraging community contacts with sponsors, underwriters, vendors as well as a strong network of media, retail, restaurant and hospitality partners, we are able to help our clients achieve event and fundraising success Year Established Locally: 2005 Number of Events in 2015: 8 Nearest Hotel: The Fairmont Princess Scottsdale Event Planning Services: Yes

Governor’s Inaugural Ceremonies

Specializing in helping clients achieve their goals with events, marketing and promotional needs.

Arthritis Foundation Gala

Debbie Gaby’s Celebrity Catwalk

July 4th Tempe Town Lake Festival

Amy Corben, President 20701 N. Scottsdale Rd., # 107-233 Scottsdale, AZ 85255 amy.corben@cox.net | (480) 206-6654 ADVERTISING PROFILE

INBUSINESSMAG.COM

FEB. 2016

51

City

# of Meeting Rooms

Largest Room

Total Meeting Space

# of Sleeping Rooms

35,920

210

Gainey Suites Hotel 7300 E. Gainey Suites Dr. Scottsdale, AZ 85258 (480) 922-6969 gaineysuiteshotel.com

Scottsdale

11

2,925

8,300

162

Grand Canyon

3

3,400

4,500

250

Harrah’s Ak-Chin 15406 N. Maricopa Rd. Maricopa, AZ 85139 (480) 802-5000 harrahsakchin.com

Maricopa

4

4,020

5,000

300

Hermosa Inn 5532 N. Palo Cristi Rd. Scottsdale, AZ 85253 (602) 955-8614 hermosainn.com

Scottsdale

4

1,989

2,326

34

Hilton Scottsdale Resort & Villas 6333 N. Scottsdale Rd. Scottsdale, AZ 85250 (480) 948-7750 hilton.com

Scottsdale

7

10,000

25,000

235

Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch 7500 E. Doubletree Ranch Rd. Scottsdale, AZ 85258 (480) 444-1234 scottsdale.hyatt.com

Scottsdale

32

14,280

70,000

493

JW Marriott Phoenix Desert Ridge Resort & Spa 5350 Marriott Dr. Phoenix, AZ 85054 (480) 293-5000 marriott.com

Phoenix

40

33,218

311,853

950

Scottsdale

20

19,968

91,119

453

Phoenix

3

1,200

2,164

328

Arizona Golf Resort & Conference Center 425 S. Power Rd. Mesa, AZ 85206 (480) 832-3202 arizonagolfresort.com Arizona Grand Resort & Spa 8000 Arizona Grand Pkwy.

Phoenix, AZ 85044 (602) 438-9000 arizonagrandresort.com

Mesa

Phoenix

Carefree Resort & Conference Center 37220 N. Mule Train Rd. Carefree, AZ 85377 (480) 488-5300 carefree-resort.com

Carefree

CopperWynd Resort & Club 13225 N. Eagle Ridge Dr. Fountain Hills, AZ 85268 (480) 333-1900 copperwynd.com

Fountain Hills

Crowne Plaza San Marcos Golf Resort 1 San Marcos Pl. Chandler, AZ 85225 (480) 812-0900 sanmarcosresort.com DoubleTree Paradise Valley Resort by Hilton Hotel – Scottsdale 5401 N. Scottsdale Rd. Scottsdale, AZ 85250 (480) 947-5400 doubletree.hilton.com Fairmont Scottsdale Princess 7575 E. Princess Dr. Scottsdale, AZ 85255 (480) 585-4848 fairmont.com FireSky Resort & Spa 4925 N. Scottsdale Rd. Scottsdale, AZ 85251 (480) 945-7666 fireskyresort.com

52

FEB. 2016

Chandler

Scottsdale

Scottsdale

Scottsdale

9

125

26

4

16

23

49

13

5,170

14,031

11,000

6,000

9,600

12,064

23,000

6,800

200,000

12,000

> 120,000

60,000

8,000

35,000

40,000

< 150,000

14,000

740

186

744

224

32

249

378

648

240

Venue

5,940

24,576

# of Sleeping Rooms

8

76

Total Meeting Space

Scottsdale

Phoenix

Largest Room

Four Seasons Resort Scottsdale at Troon North 10600 E. Crescent Moon Dr. Scottsdale, AZ 85262 (480) 515-5700 fourseasons.com

# of Meeting Rooms

Arizona Biltmore, A Waldorf Astoria Resort 2400 E. Missouri Ave. Phoenix, AZ 85016 (602) 955-6600 arizonabiltmore.com

City

Resorts (con’t)

Venue

Resorts

Grand Canyon Squire Inn 74 Arizona 64 Grand Canyon Village, AZ 86023 (928) 638-2681 grandcanyonsquire.com

JW Marriott Scottsdale Camelback Inn Resort & Spa 5402 E. Lincoln Dr. Scottsdale, AZ 85253 (480) 948-1700 marriott.com The Legacy Golf Resort 6808 S. 32nd St. Phoenix, AZ 85042 (602) 305-5500 shellhospitality.com

INBUSINESSMAG.COM

Merestone

PRODUCTION PROFILE

Merestone is an award-winning, full-service production company that specializes in creating experiences that help you, our clients, educate, communicate, inspire and elevate the people who mean the most to your company: your employees, your customers and your vendors.

From corporate events, conferences and business meetings to star-studded ceremonies, product launches and trade shows, Merestone is your single-source production company that offers in-house direct services and a versatile staff to glue it all together.

Merestone is supported by a 65,000-squarefoot warehouse, located in Tempe, Arizona, and

warehouse offices in Dallas, Texas. Our extensive inventory allows us to offer many services in-house, including welding, sculpting, graphic printing, fine carpentry, scenic painting and specialty finishing. Our warehouse also houses three studios and wardrobe, make-up, rehearsal and editing bays.

As a convenience for our clients, we maintain a fleet of trucks licensed to deliver all over the United States, North America and Mexico. Plus, Merestone is a licensed cargo shipper, allowing our reach to be worldwide.

CALL MERESTONE TODAY!

AT-A-GLANCE Company Name: Merestone Address: 7232 E. First St., Scottsdale, AZ 85251 Phone: (480) 945-4631 Website: merestone.com Most Distinguishing Feature: Event and Meeting Production Company with Direct Service Under One Roof.

Services: Audio Video, Scenic Design, Staging, Production Staff and Trucking, Content Concepts, Videography & Editing, Scripting, Studios, Pre â&#x20AC;&#x201C; Post Production, Renderings, Graphic Design & Printing, Venue & Space Definition, Negotiations, CAD Drawings, Electrical & Rigging

Image Needed

Year Established Locally: 1974 Number of Events in 2015: 2,000-3,000 Award (National & International) 250 + Industry Awards

ADVERTISING PROFILE

INBUSINESSMAG.COM

FEB. 2016

53

City

# of Meeting Rooms

Largest Room

Total Meeting Space

# of Sleeping Rooms

50,000

326

Sheraton Wild Horse Pass Resort & Spa 5594 W. Wild Horse Pass Rd. Chandler, AZ 85226 (602) 225-0100 wildhorsepassresort.com

Chandler

30

17,376

180,000

500

Talking Stick Resort 9800 E. Indian Bend Rd. Scottsdale, AZ 85256 (480) 850-7777 talkingstickresort.com

Scottsdale

22

25,000

113000

496

Tempe

20

9,384

30,000

303

W Scottsdale 7277 E. Camelback Rd. Scottsdale, AZ 85251 (480) 970-2100 wscottsdalehotel.com

Scottsdale

8

3,500

14,000

230

We-Ko-Pa Resort & Conference Center 10438 N. Fort McDowell Rd. Scottsdale, AZ 85264 (480) 789-5329 wekoparesort.com

Scottsdale

15

18,000

25,000

248

Westin Kierland Resort & Spa 6902 E. Greenway Pkwy.

Scottsdale, AZ 85254 (480) 624-1000 kierlandresort.com

Scottsdale

41

25,000

> 200,000

732

The Wigwam Resort & Golf Club 300 E. Wigwam Ln. Litchfield Park, AZ 85340 (623) 935-3811 wigwamarizona.com

Phoenix

25

10,800

100,000

331

Wild Horse Pass Hotel & Casino 5040 Wild Horse Pass Blvd.

Chandler, AZ 85226 (800) 946-4452 wingilariver.com/wild-horse-pass

Chandler

10

8,000

12,000

242

Orange Tree Golf Resort 10601 N. 56th St. Scottsdale, AZ 85254 (480) 948-6100 shellhospitality.com The Phoenician 6000 E. Camelback Rd. Scottsdale, AZ 85251 (480) 941-8200 thephoenician.com Phoenix Marriott Tempe at The Buttes 2000 W. Westcourt Way Tempe, AZ 85282 (602) 225-9000 marriott.com Pointe Hilton Squaw Peak Resort 7677 N. 16th St. Phoenix, AZ 85020 (602) 997-2626 squawpeakhilton.com Pointe Hilton Tapatio Cliffs Resort 11111 N. 7th St. Phoenix, AZ 85020 (602) 866-7500 tapatiocliffshilton.com Sanctuary Camelback Mountain 5700 E. McDonald Dr. Paradise Valley, AZ 85253 (480) 948-2100 sanctuaryoncamelback.com Scottsdale Marriott at McDowell Mountains 16770 N. Perimeter Dr. Scottsdale, AZ 85260 (480) 502-3836 marriott.com Scottsdale Plaza Resort 7200 N. Scottsdale Rd. Scottsdale, AZ 85253 (480) 948-5000 scottsdaleplaza.com

54

FEB. 2016

Scottsdale

Scottsdale

Scottsdale

Tempe

Phoenix

Phoenix

Paradise Valley

Scottsdale

Scottsdale

16

4

26

15

46

36

11

24

21

9,216

5,000

20,533

10,000

9,760

16,000

3,204

5,005

10,080

> 13,000

27,000

10,000

> 160,000

40,000

< 48000

65,000

8,000

14,527

40,000

125

293

160

643

354

563

584

105

266

Venue

10,000

2,365

# of Sleeping Rooms

50

6

Total Meeting Space

Scottsdale

Omni Scottsdale Resort & Spa at Montelucia 4949 E. Lincoln Dr. Scottsdale, AZ 85253 (480) 627-3200 omnihotels.com

Scottsdale

Largest Room

Scottsdale Resort & Conference Center 7700 E. McCormick Pkwy.

Scottsdale, AZ 85258 (480) 991-9000 destinationhotels.com/scottsdaleresort

# of Meeting Rooms

The McCormick Scottsdale 7401 N. Scottsdale Rd. Scottsdale, AZ 85253 (480) 948-5050 millenniumhotels.com

City

Resorts (conâ&#x20AC;&#x2122;t)

Venue

Resorts (conâ&#x20AC;&#x2122;t)

Tempe Mission Palms Hotel & Conference Center 60 E. 5th St. Tempe, AZ 85281 (480) 894-1400 missionpalms.com

404

INBUSINESSMAG.COM

Phoenix Convention Center Located in the center of our vibrant walkable downtown, the Phoenix Convention Center & Venues is mere steps from a variety of urban eateries, live music, professional sports, art museums and more. So whether you’re looking for restaurants featured on The Food Network or just wanting to take in some local culture, downtown Phoenix has something for everyone.

The Phoenix Convention Center & Venues was named one of the top 10 convention center facilities in the country and offers 900,000 square feet of meeting and exhibit space, including a 312,500 squarefoot main exhibit hall and a 46,000 square-foot ballroom, complemented by Symphony Hall and the historic Orpheum Theatre.

Just four miles from Sky Harbor International Airport, the Convention Center is within walking distance of more than 3,000 hotel rooms and accessible to 6,000 hotel rooms located along the Metro Light Rail.

VENUE PROFILE

Company Name: Phoenix Convention Center & Venues Venue / Hotel Address: 100 N. 3rd St., Phoenix, AZ 85004 Phone: (800) 282-4842, (602) 262-6225 Website: www.phoenixconventioncenter.com Most Distinguishing Feature: Largest ballroom in Arizona Total Exhibit Hall/Space (in sq. ft.): 900,000 Largest Contiguous Space (in sq. ft.): 312,500

The Phoenix Convention Center was in the international spotlight in 2015 with the NFL Super Bowl Experience. The hottest tickets in town were for The Tonight Show at the Orpheum Theatre and nationally televised NFL Honors at Symphony Hall. Phoenix recently hosted the 2016 College Football Playoff Fan Central and is looking forward to hosting the NCAA Final Four in 2017.

Year Established Locally: 1972 Number of Events in 2015: n/a Nearest Hotel: Hyatt Regency Phoenix Event Planning Services: Yes Food & Beverage on Property: Yes Transportation & Access: Yes Parking / Valet: Yes

Copper Blues Rock Pub & Kitchen

6-MINUTE WALK At the Phoenix Convention Center in Downtown Phoenix, your a endees are minutes away from the eclectic nightlife and amazing local music they deserve.

So book today and watch your event take a big step in the right direction.

PHOENIXCONVENTIONCENTER.COM |

800-282-4842 | ADVERTISING PROFILE

INBUSINESSMAG.COM

FEB. 2016

55

# of Meeting Rooms

Largest Room

Total Meeting Space

# of Sleeping Rooms n/a

Comerica Theatre 400 W. Washington St. Phoenix, AZ 85003 (602) 379-2800 comericatheatre.com

Phoenix

5

40,000

80,000

n/a

2

10,000

Arizona Diamondbacks – Chase Field 401 E. Jefferson St. Phoenix, AZ 85004 (602) 514-8400 azchasefield.com Arizona Science Center 600 E. Washington St. Phoenix, AZ 85004 (602) 716-2000 azscience.org Babylon Banquet Hall 8035 N. 43rd Ave. Phoenix, AZ 85051 (623) 930-9049 babylonbanquethall.com Bentley Projects 215 E. Grant St. Phoenix, AZ 85004 (602) 340-9200 bentleygallery.com Boojum Tree 16026 N. 36th St. Phoenix, AZ 85032 (602) 867-8975 boojumtree.com The Carnegie Center 1100 W Washington S Phoenix, AZ 85007 (602) 926-3604 azlibrary.gov Castles ‘n’ Coasters 9445 N. Metro Pkwy. E. Phoenix, AZ 85051 (602) 997-7575 castlesncoasters.com The Cedars Banquet Hall 1702 E. Northern Ave. Phoenix, AZ 85020 (602) 944-2566 cedarsbanquethall.com

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FEB. 2016

Phoenix

Phoenix

Phoenix

Phoenix

Phoenix

Phoenix

Phoenix

Phoenix

Phoenix

Outside space only

21

9

1

1

2

2

2

1

n/a

39,600

n/a

10,000

22,000

10,000

1,800

3,935

3,600

45,000

> 100,000

n/a

10,000

22,000

10,000

3000 (for nonprofits only)

5,000

3,600

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

City

< 14,000

n/a

Venue

5,000

15,700

# of Sleeping Rooms

3

2

15,000 (ice rink)

Total Meeting Space

Phoenix

Arizona Center 400 E. Van Buren St. Phoenix, AZ 85004 (602) 271-4000 arizonacenter.com

Phoenix

Largest Room

Children’s Museum of Phoenix 215 N. 7th St. Phoenix, AZ 85034 (602) 253-0501 childrensmuseumofphoenix.org See profile on page 49

# of Meeting Rooms

Arcadia Ice Arena 3853 E. Thomas Rd. Phoenix, AZ 85018 (602) 957-9966 arcadiaice.com

City

Special Event Venues (con’t)

Venue

Special Event Venues

The Croft Downtown – Phoenix 22 E. Buchman Stret Phoenix, AZ 85004 (602) 462-970 thecroftdowntown.com

n/a

Cutler-Plotkin Jewish Heritage Center 122 E. Culver St. Phoenix, AZ 85004 (602) 241-7870 azjhs.org

Phoenix

2

2,500

5,500

n/a

Desert Botanical Garden 1201 N. Galvin Pkwy.

Phoenix, AZ 85008 (480) 941-1225 dbg.org

Phoenix

5

4,200

5,000

n/a

Phoenix

Outdoor picnicstyle only

n/a

n/a

n/a

Scottsdale

14

3,364

13,000

54

GameWorks – Tempe 5000 S. Arizona Mills Cir. Tempe, AZ 85282 (480) 839-4263 gameworks.com

Phoenix

4

2,500

10,000

n/a

Heard Museum 2301 N. Central Ave. Phoenix, AZ 85004 (602) 252-8840 heard.org

Phoenix

9

5,300

< 20,000

n/a

Enchanted Island Amusement Park 1202 W. Encanto Blvd.

Phoenix, AZ 85007 (602) 254-1200 enchantedisland.com The Franciscan Renewal Center 5802 E. Lincoln Dr. Scottsdale, AZ 85253 (480) 948-7460 thecasa.org

n/a

INBUSINESSMAG.COM

Rawhide Western Town & Steakhouse Rawhide Western Town & Steakhouse is the Valley’s premier western venue, offering groups a unique journey back in time.

Encompassing more than 160 acres of beautiful Sonoran Desert, Rawhide is nestled in the center of the Wild Horse Pass area, located in Chandler and in close proximity to Phoenix, Scottsdale, Tempe and Mesa. Rawhide Western Town & Steakhouse is the perfect place to host a private event whether you are a group of 10 or 10,000, offering 14 distinct private venues, all providing a true western flare to any event.

Rawhide’s Frontier Hall is the East Valley’s largest special event venue, offering 45,000 square feet of continuous indoor space adjacent to the 50,000-square-foot Sonoran Lawn. Rawhide’s Group Sales team will provide complete service, which includes planning from the vision to the execution of the event, personalized group

SPECIAL VENUE PROFILE

AT-A-GLANCE Venue Address: 5700 W. North Loop Rd., Chandler, AZ 85226 Phone: (480) 502-5600 Website: www.Rawhide.com Most Distinguishing Feature: Western Town & Steakhouse Largest Contiguous Space (in sq. ft.): 45,000 Year Established Locally: 1970 Number of Events in 2015: n/a Nearest Hotel:

menu creation, and access to top-notch unique entertainment. We look forward to welcoming you to our 1880s western town with a true taste of the Old West you’ll not find anywhere else in Arizona! For additional information, visit www.

Rawhide.com or call the Group Sales Department at (480) 502-5600 for availability and menus.

Sheraton Wild Horse Pass Resort & Casino Event Planning Services: Yes Food & Beverage on Property: Yes Transportation & Access: Yes Parking / Valet: Yes

Bring your next corporate event West!

Rawhide Western Town & Steakhouse in Chandler — in close proximity to Phoenix, Scottsdale, Tempe and Mesa — is the perfect place to host a private event.

Groups of 10 to 10,000 Distinct private venues available

Provide a True Western Flare to any event…

Frontier Hall is the East Valley’s Largest Event Venue.

• 45,000 sq. ft. of continuous indoor space • Adjacent to the 50,000-sq.-ft. Sonoran Lawn • Full-service facility with Catering & Event Planning

Contact the sales department: info@rawhide.com or (480) 502-5600

rawhide.com

ADVERTISING PROFILE

INBUSINESSMAG.COM

FEB. 2016

57

# of Meeting Rooms

Largest Room

Total Meeting Space

# of Sleeping Rooms n/a

n/a

Turf Paradise 1501 W. Bell Rd. Phoenix, AZ 85023 (602) 942-1101 turfparadise.com

Phoenix

3

n/a

n/a

n/a

University of Arizona College of Medicine 550 E. Van Buren St. Phoenix, AZ 85004 (602) 827-2002 medicine.arizona.edu

Phoenix

3

4,600

6,400

n/a

Valley Youth Theatre 525 N. 1st St. Phoenix, AZ 85004 (602) 253-8188 vyt.com

Phoenix

1

2,500

2,500

n/a

n/a

Venue at the Grove 7010 S. 27th Ave. Phoenix, AZ 85041 (602) 456-0803 venueatthegrove.com

Phoenix

1

2,250

2,250

n/a

The Wrigley Mansion 2501 E. Telawa Trail Phoenix, AZ 85016 (602) 955-4079 wrigleymansionclub.com

Phoenix

13

1,075

3,000

n/a

K1 Speed 2425 S. 21st St. Phoenix, AZ 85034 (602) 275-5278 k1speed.com MonOrchid 214 E. Roosevelt St. Phoenix, AZ 85004 (602) 253-0339 monorchid.com Musical Instrument Museum 4725 E. Mayo Blvd.

Phoenix, AZ 85050 (480) 478-6000 mim.org Nina Mason Pulliam Rio Salado Audubon Center 3131 S. Central Ave. Phoenix, AZ 85040 (602) 468-6470 riosalado.audubon.org

Phoenix

Phoenix

Phoenix

Phoenix

2

3

6

2

1,000

4,500

9,300

1,920

1,500

6,000

30,000

3,000

n/a

n/a

Penske Racing Museum 7125 E. Chauncey Ln. Phoenix, AZ 85054 (480) 538-4444 penskeracingmuseum.com

Phoenix

2

2,500

5,000

n/a

Phoenix Art Museum 1625 N. Central Ave. Phoenix, AZ 85004 (602) 257-1222 phxart.org

Phoenix

5

6,600

8,600

n/a

Phoenix Zoo 455 N. Galvin Pkwy.

Phoenix, AZ 85008 (602) 286-3800 phoenixzoo.org

Phoenix

16

4,000

4,300

n/a

Rawhide 5700 W. North Loop Rd. Chandler, AZ 85226 (480) 502-5600 rawhide.com See profile on page 51

Chandler

14

46,000

> 75,000

n/a

Secret Garden 2501 E. Baseline Rd. Phoenix, AZ 85042 (602) 268-5522 secretgardenevents.com

Phoenix

4

2,500

3,000

n/a

58

FEB. 2016

City

9,000

9,000

Venue

6,500

2,980

# of Sleeping Rooms

2

6

Total Meeting Space

Phoenix

Phoenix

Largest Room

n/a

Stand Up Live 50 W. Jefferson St. #200 Phoenix, AZ 85003 (480) 719-6100 standuplive.com

# of Meeting Rooms

Herberger Theater Center 222 E. Monroe St. Phoenix, AZ 85004 (602) 254-7399 herbergertheater.org

City

Special Event Venues (con’t)

Venue

Special Event Venues (con’t)

INBUSINESSMAG.COM

HOTEL PROFILE

Thunderbird Executive Inn Thunderbird Executive Inn is located on the corner of 59th Avenue and Greenway in Glendale. The hotel is located on the campus of the renowned Thunderbird School of Global Management.

The school was once an airbase established to train American, Canadian, British and Chinese pilots during World War II. Several landmark buildings, including the airfield control tower, barracks and airplane hangar, can still be seen on campus. Then, in 1946, the base was transformed into the first-ever graduate business school to focus exclusively on international management. The school is a landmark in Glendale; however, the hotel remained a secret.

In 2006, Thunderbird Executive Inn opened its doors to the public. The hotel offers 134 newly renovated guestrooms, an outdoor saltwater pool and access to the YMCA. Additional amenities, such as the complimentary 24-hour snack lounge

AT-A-GLANCE Company Name: Thunderbird Executive Inn & Conference Center Address: 15249 N. 59th Ave., Glendale, AZ 85306 Phone: (480) 945-4631 Website: thunderbirdexecutiveinn.com Most Distinguishing Feature: Located on the historic campus of Thunderbird School of Global Management with 40,000 square feet of meeting

and wireless Internet, brands the hotel as the “Hidden Gem” of Glendale.

With many tiered auditorium-style meeting rooms, a 14,000-square-foot pavilion, numerous outdoor venues and a full-service catering department, Thunderbird Executive Inn is the ideal location in the West Valley for meetings and events. Call (602) 978-7987 for more information.

space, including six state-of-the-art auditoriums and 24 breakout rooms Year Established Locally: 1996 Event Planning Services:Yes Food & Beverage on Property: Yes Transportation & Access: Yes Parking / Valet: Yes

Thunderbird Executive Inn & Conference Center | Glendale, Arizona

1 Global

Thunderbird Executive Inn & Conference Center is a unique Arizona destination serving clients from around the world.

Nestled on the historic campus of Thunderbird School of Global Management, the recently renovated Thunderbird Executive Inn will surprise and delight you with: 4 134 upscale guest rooms 4 More than 40,000 square feet of meeting space, including six state-of-the-art auditoriums and 24 breakout rooms 4 Unique diversions such as the world famous Thunderbird Pub, located in an historic WWII military airfield control tower Whether you’re planning a conference, business meeting, training program, trade show or simply a vacation escape to sunny Arizona — our hotel and conference center is an exceptional choice.

www.thunderbirdexecutiveinn.com 1 Global Place, Glendale, AZ 85306 Inquiries: 602.978.7987 Email: hotelsales@thunderbird.edu ADVERTISING PROFILE

INBUSINESSMAG.COM

FEB. 2016

59

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Farr, Nicole, 14

MacKenzie, Douglas, 47

Shackelford, Sherrod, 39

Barr, Thomas, 28

Gallo, Carmine, 35

Mahoney, Daniel McEvers, 11, 28

Shoraka Farbod, 16

Breslow, Gary D., M.D., 20

Geiogamah, Steve, 28

Micus, Dillan, 14

Slice, Kristin, 22

Brown, Kerwin, 39

Hall, Derrick, 28

Morgan, Mark, 20

Smits, Peter, 38

Caldwell, Anne, 34

Higdon, Seth, 37

Pearson, Rachel, 28

Stuart, Mark, 38

Chan, John, 28

Kovarovics, Susan, 26

Peple, Troy, 16

Taylor, Brad, 12

Chapman, Bob, 66

Lein, Howard, 12

Poe, Raymond, 16

Tollefson, Richard, 38

Coronado, Mark, 28

Lentin, Michael, 47

Proctor, Melissa, 26

Walsh, Jennifer J., 19

Daneshgar, David, 16

Lewis, LaVon, 39

Sacco, Rachel, 47

Weisstein, Gregg, 16

Eich, Ritch K., Ph.D., 24

Lindstrom, Martin, 35

Salmen, Neal, 16

Wong, Stan, 19

Evans, Anthony, 28

Louvar, Jon, 36

Sanders, Tim, 35

Zomok, Lorraine, 12

Ermenglido Zagna, 42

Phoenix Philanthropy Group, The, 38

Tempe Chamber of Commerce, 41

1100 KFNX, 9

Evergreen Development, 16

Pinnacle Bank, 23

ThinkSmallBiz, 63

Accelerent, 16

EWomen Network, 40

Polsinelli, 26

Thunderbird Executive Inn &

Affinity Technology, 64

Foundation of

Rawhide, 57

Alliance Bank of Arizona, 3 Alliance Residential Company, 16 APS, 4 Arizona Diamondbacks, 28 Arizona Hispanic Chamber of Commerce, 40 Arizona Insurance Council, 14 Arizona Insurance Institute, 14 Arizona State University, 28 Award Alley, 14 AXA Advisors Southwest, 14 Banner Health Network, 68 Barry-Wehmiller, 66 Black Chamber of Arizona, 39 BloomNation, 16 Bolste, 14 Bryan Cave, 26 Cactus League Baseball Association, 28 Cadillac, 42 Cathy Hitchkiss, 63 CBIZ, 25 Chandler Chamber of Commerce, 40 Children’s Museum of Phoenix, 49 CitiQuiet, 47

San Diego Zoo Global, The, 38 FSW Funding, 61

Conference Center, 59 Thunderbird School of

Ray-Ban, 42 RE/MAX Excalibur, 12

Gallagher & Kennedy, 27

Reliable Background Screening, 63

Gilbert Chamber of Commerce, 40, 41

Retinal Consultants of Arizona, 20

Glendale Chamber of Commerce, 41

Scottsdale Area

GPS Insight, 7 Greater Phoenix Convention & Visitors Bureau, 47

Chamber of Commerce, 40, 41 Scottsdale Convention & Visitors Bureau, 28, 47

Hanny’s, 44

Scottsdale, City of, 28

Hubble, 36

Screen Content Management, 19

Global Management, 38 Thunderbirds, The, 28 Tommy V’s, 44 VAAC Army, 19 Vermillion Photo, 61 Visit Glendale, 12 W. P. Carey School of Business, 28 Waste Management Phoenix Open, 2, 28

Humana, 20

Snell & Wilmer, 5, 11

West Valley National Bank, 8

IKEA, 17

Social Venture

Westin Kierland, The, 46

Infusionsoft, 62

Partners Arizona, 10, 14, 39

Wilkes University, 43

Insight Software, 36

Special Moments Catering, 12

Womble Company, 36

ISS, 37

SRP, 14, 18, 19

Zuffa, 36

L. William Seidman Institute, 28

Surprise Regional

ZuZu at Hotel Valley Ho, 44

Local First Arizona, 8, 28, 41

Chamber of Commerce, 41

Zwivel, 20

Maricopa Corporate College, 67 Maricopa Workforce Connections, 21

CHECK US OUT

Medical Development Partners, 16 Merestone, 53 Mesa Chamber of Commerce, 40, 41 Mizuno USA, 37 Morgan Stanley, 13

CopperPoint, 9 Cox Business, 60 Cuff, 44 Cushman & Wakefield, 15 Desert Schools Federal Credit Union, 13 Downtown Phoenix Inc., 62 Economic Club of Phoenix, 41 EMP Management, 51 Empowered Lab Communications, 22

National PEO, 34 Networking For Professionals, 40 NewSpring Pharmacy, 62 Parkland Memory Care, 16 Pencilworx Design Group, 39 Persol, 42 Phoenix Convention Center & Venues, 28, 55 Phoenix Metro Chamber, 40

In each issue of In Business Magazine, we list both companies and indivuduals for quick reference. See the stories for links to more.

/inbusinessmagphx

Bold listings are advertisers supporting this issue of In Business Magazine.

@inbusinessmag

65 20FEB.1 6 INBUSINESSMAG.COM

A CANDID FORUM

BY

For-Profit Stands on ‘For People’

Building a sustainable business and being stewards of its workforce is the real deal

by Bob Chapman

Bob Chapman is chairman and CEO of Barry-Wehmiller, a $2-billion global capital equipment and engineering consulting company. A combination of almost 80 acquired companies spread among 10 operating companies with 9,000 team members around the world, Barry-Wehmiller lives its vision to use the power of business to build a better world. Since beginning in 1885 as a small, Midwestern-USAbased pasteurizer and bottle washer business, privately owned BarryWehmiller has grown into a global supplier of manufacturing technology, serving a diverse platform of industries: packaging, paper converting, sheeting, corrugating, engineering and IT consulting. everybodymattersbook.com

FEB. 20 1 6

66

INBUSINESSMAG.COM

It was 2009. The global economy was in the beginning of its worst downturn in many, many years.

Barry-Wehmiller, at that time, was a 124-year-old company that had started as a supplier of bottlewashers and pasteurizers to the brewing industry.

In the late 1980s, financial challenges forced the company to reinvent itself by beginning a process of acquiring companies that produced equipment and services across a variety of industries. By the 2000s, that platform included packaging, paper converting, sheeting, corrugating, engineering and IT consulting.

Along the way, I had a series of awakenings that led us to question the traditional practices of management I was taught in business school. In 2002, a group of team members gathered to create our vision of leadership — our Guiding Principles of Leadership — that articulated a simple measure of success. It said, “We measure success by the way we touch the lives of people.”

At the beginning of the economic downturn of 2009, our board of directors asked, as is conventional wisdom during times of financial struggle, “Bob, shouldn’t we consider layoffs?” However, at that time, the executive team felt our backlog of orders and prospects were enough to get us through this challenge without impacting our people.

Bad news snowballed quickly. We suddenly faced a 40-percent drop in new equipment orders.

Again, the question came. “Bob, shouldn’t we consider layoffs?”

It was a valid question, because that was how we were taught to respond. New orders drop, less demand for work, less money coming in — cut costs by laying people off. It’s not personal; it’s business.

This time was different, though. Because of our Guiding Principles of Leadership, we had a different sense of responsibility to the lives in our care.

When we really started to see how the loss of orders would impact the company, I was alone on a business trip in Europe. As I reflected on how best to respond to the situation, I asked myself, “What would a caring family do when faced with a crisis?”

The answer was: The family members would all take a little pain so that no member of the family would have to experience dramatic loss. We would not simply lay off manufacturing team members, as was the traditional practice; every team member throughout the organization would share the burden.

Ultimately, we decided that every team member would take a furlough of four weeks of unpaid time off. We also suspended executive bonuses and 401K match.

The reaction was astounding — far better than we anticipated. Our people felt an overwhelming sense of relief that they could count on their job and income. Furthermore,

they were happy to offer up four weeks of income, knowing that it was not to make the company more profitable but rather to keep others from losing their jobs.

The reaction was extraordinary. Some team members offered to take double furloughs, stepping up to “take the time” for their co-workers who could not afford the loss of pay.

Many associates welcomed the time off, scheduling it so they could spend the summer home with children or participate in special volunteer projects.

Our business emerged from the downturn well ahead of the curve. In fact, our fiscal year 2010 was a record year in earnings. And once orders picked back up, our performance increased faster than ever before. Why? Because our actions during a time of great distress didn’t damage the cultural fabric of the company — like layoffs so often do — but rather strengthened it. Our decision to use furloughs to save jobs made our associates proud and profoundly touched by the realization that they worked for a company that truly cared about them.

Our belief that everybody matters and our commitment to measuring success “by the way we touch the lives of people” provided an “internal compass” to look for solutions beyond traditional business norms. We recognized that the most fundamental way we touch the lives of our people is by the security of their employment with us.

The best reward of all, however, was what we received from our team members as a result of our response to the economic downturn. Because we walked our talk, they rewarded us with something truly priceless: their trust.

Leading his company to continued success and growth, Bob Chapman turned traditional business philosophy on its head with his “everybody matters” approach.

He blogs about leadership and culture at www.trulyhumanleadership.com.

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