March 2019 Issue of In Business Magazine

MAR. 2019

Giving Guide: Prepare for Arizona Gives Day on April 2nd

EMPOWERING BUSINESS Is Social Entrepreneurship the answer?

Differentiating the

Gen Y/Z Market Fear Fails

as Motivator

Voice Assistants Impacting Commerce $7.95 INBUSIN ESSPHX.COM

THIS ISSUE National Association of Women Business Owners – Phoenix

Snell Snell & & Wilmer Wilmer is is proud proud to to celebrate celebrate 10 10 years years in in Los Los Cabos, Cabos, Mexico.

Mexico.

Thank Thank you you for for trusting trusting Snell Snell & & Wilmer Wilmer with with your your real real estate estate development, development, transactional transactional and and regulatory regulatory needs. needs.

Alvaro Alvaro Fox Fox

Carlos Carlos Freaner Freaner

Carlos Carlos Sugich Sugich

Roberto Roberto Ibarra de Rueda Ibarra de Rueda

Alfredo Alfredo Solórzano Solórzano

Understanding Understanding what makes makes you you unique.® unique.® what www.swlaw.com www.swlaw.com

ALBUQUERQUE | DENVER | LAS VEGAS | LOS ANGELES | LOS CABOS | ORANGE COUNTY ALBUQUERQUE | DENVER | LAS VEGAS | LOS ANGELES | LOS CABOS | ORANGE COUNTY PHOENIX | RENO | SALT LAKE CITY | TUCSON | WASHINGTON, D.C. PHOENIX | RENO | SALT LAKE CITY | TUCSON | WASHINGTON, D.C.

MARCH 2019

COVER STORY

26

Social Entrepreneurship: Empowering Business

The bottom line includes corporate social responsibility, and several local businesses show how it’s been working for them.

FEATURES MAGAZINE

MAR. 2019

IN BUSINESS

Giving Guide: Prepare for Arizona Gives Day on April 2nd

CORPORATE SOCIAL RESPONSIBILITY

EMPOWE RING BUSINES S

Is Social

Entrepreneur ship the

answer?

Differentiati ng the

Gen Y/Z

MARCH

Market Fear Fails

2019 •

as Motivator

INBUSINESSPHX.COM

Voice Assistants Commerc e

Impacting

THIS ISSUE

National Business Association of Women Owners – Phoenix

$7.95 INBUSINESSPHX.COM

DON’T MISS OUT!

Get a year of In Business Magazine Subscribe now at inbusinessphx.com

PARTNER SECTION

32

Differentiating the Gen Y/Z Market

Even though the term “millennial” is often used as an umbrella to cover the generations that have followed baby boomers, David Ralls discusses how one size does not fit all.

39

Fear and Consequences

Kyle M.K. discusses the evolution of fear in the workplace and how to replace it with a more effective emotion.

DEPARTMENTS

CELEBRATING 30 YEARS OF SERVING THE WOMEN BUSINESS OWNERS OF PHOENIX

Spring 2019 • nawbophx.org

My Secrets to Success: Negotiate, Close, Repeat

by Ronit Urman

Why is there a gender pay gap? Could it be that 68 percent of women accept a salary without further negotiation?

This figure is real and comes from Katie Donovan of Equal Pay Negotiations. This gap often drives women, such as those in NAWBO, to own their own businesses. And yet, we return to the fact that, in business, negotiation is necessary. Most business owners’ success will be determined by their ability to negotiate.

I operate a commercial real estate company with my husband and partner, Eitan. I’m the one who is tasked with putting the deals together. One of the most important parts of my job is negotiating. I begin my process with what I need to know about the people I will be negotiating with: their strengths, their weaknesses, and the bottom line.

Growing up in Israel made me become a great negotiator. Israel is such a great place to learn the skills because of the mix of people that make up the country. They come from all over the world with different social economics. Some are educated. Some have street smarts. You learn not to underestimate anyone or to judge a book by its cover.

I had the opportunity as a young child to go to the bazaars and haggle with the vendors. My sister and I explored the maze-like Jerusalem market. While my sister would walk away with nothing, I learned the art of the deal. I had two rules: 1. Never let the vendor know how much I really wanted the item.

2. Split the money between my pockets. At the end of the negotiation, I was able to show the vendor an empty pocket.

Here are my six steps for negotiating a deal:

Ronit Urman

NAWBO Phoenix President Designated Broker Urman Enterprises LLC

1. Do your homework. This required a bit of digging into who you will be dealing with. If you haven’t met the person, find a picture so you know their approximate age, style and hobbies. Social media is also a great source of information.

2. Shut up and listen. I always try to include their hot buttons and incorporate them back into the negotiation.

Be patient and give them the time they need. Don’t be in a hurry.

3. Put the attention on the other side. Focus on their needs and wants, not your own. You will need to know ahead of time what you want and where you need to be. Try to get them there; show them how their needs will be met.

4. Aim for the stars and expect the best outcome. Don’t be afraid to ask for what you want. And visualize it.

Believe it. Own it.

5. Be willing to walk. Some negotiators can be tough. That’s okay. While always be willing to walk away, keep the door open for another meeting. This gives you a reason to come back.

6. Close the deal. Don’t forget to ask for the deal. If they are not ready, be subtle in the way that you pose the question. Be sure to ask what you need to do for a second meeting, where there may be another opportunity to close the deal.

ABOUT NAWBO

Wishing you a wonderful 2019 full of growth and prosperity!

NAWBO® prides itself on being a global beacon for influence, ingenuity and action and is uniquely positioned to provide incisive commentary on issues of importance to women business owners.

NAWBO Phoenix propels women entrepreneurs into economic, social and political spheres of power.

We host networking and education events throughout the valley each month, open to both members and guests. Check out our calendar at nawbophx.org and join us!

Take advantage of this great networking opportunity by bringing business cards and making connections.

Guest Editor

Patrick J. Armstrong, partner in Canal Partners and vice president of JDA Investments, introduces the “Corporate Social Responsibility” issue.

For more infomation, visit www.nawbophx.org.

Phoenix Metropolitan Chapter of the National Association of Women Business Owners 7729 E Greenway Rd. #300, Scottsdale, AZ 85260 480-289-5768 • info@NAWBOphx.org

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NAWBO NEWS

43 National Association of Women Business Owners – Phoenix

SPECIAL SECTION

Giving Guide ARIZONA

9

Presents

10

Jeff Kirke, Renee Parsons and Randy Rusing respond to In Business Magazine’s burning business question of the month.

11

Briefs

“Technology Enables 24/7 Truck Rental,” “nCipher Newly Launched,” “Effortless Switching,” “Local Standouts Recognized for Philanthropy,” “Background Checks, Franchisewide” and “Camelot Homes Launches Remodel Division”

14 Connecting business with our community

Feedback

By the Numbers

With the proliferation of voice assistants, is voice the next major frontier in commerce?

GIVE ON APRIL 2, 2019

51 2019 Giving Guide

16

Startups

“All-Natural CBD Products for Pets”

18

CRE

“West Valley Leads the Pack as Annual Phoenix Industrial Sales Nearly Double,” “Mixed-Use Bringing Big Change to Downtown Phoenix,” “FENDI Private Residences to Make Arizona Debut” and “Car Condos Completed”

20

Healthcare

“Disrupting Traditional Rx,” “App Helps People with Food Allergies Eat Out” and “New Med School Augments Phoenix’s ‘MedTown’ Triangle”

MAR. 2019

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INBUSINESSPHX.COM

22

Technology

“Smarter Logistics for the Construction Industry,” “Enhanced Marketing through Augmented Reality,” “SRP Is Leading the Charge for Electric Vehicles” and “Walmart Launches CuttingEdge Innovations”

24

Legal

Adding time on judgment renewals, Arizona’s new statute adds confusion. Attorney discusses what businesses should look out for.

33

Books

New releases give fresh insights on business thinking.

34

Nonprofit

Tracking success is at the core of creating a culture of evaluation within a nonprofit organization.

38

From the Top

Ryan Hibbert leads Riot Hospitality Group to create environments in and out of Arizona.

40

Assets

2019 Audi Q3 Quattro All-Wheel Drive Plus: Even workaholics need a vacation.

42

Power Lunch

Ghost Ranch: Spirited Southwest Fare Plus: Do lunch where the viewing’s good for March Madness

66

Roundtable

Harnessing the vast potential of experienced workers calls for crushing age discrimination.

ON THE AGENDA

35

Spotlight

‘Cybersecurity Strategies to Stay Safe’ — Arizona Technology Council Scottsdale Design & Construction Outlook Conference — Diversity Business Development Center

36

Calendar

Business events throughout the Valley

The Arizona Commerce Authority recently cited a San Francisco Business Times article that named Arizona as a top state for workers seeking to escape the extremely high costs of living and tax rates in Northern California. Arizona attracted 59,233 former California residents over the past year, ranking second in the nation only behind Texas, which drew 63,174 Californians. bit.ly/sf-to-az-article

Mar. 2019 In Business Magazine is a collaboration of many business organizations and entities throughout the metropolitan Phoenix area and Arizona. Our mission is to inform and energize business in this community by communicating content that will build business and enrich the economic picture for all of us vested in commerce.

PARTNER ORGANIZATIONS Kristen Merrifield, CEO Alliance of Arizona Nonprofits (602) 279-2966 www.arizonanonprofits.org Jess Roman, Interim Chief Executive Officer Arizona Small Business Association Central Office (602) 306-4000 Southern Arizona (520) 327-0222 www.asba.com Steven G. Zylstra, President & CEO Arizona Technology Council One Renaissance Square (602) 343-8324 www.aztechcouncil.org Doug Bruhnke, Founder & President Global ChamberÂŽ (480) 595-5000 www.globalchamber.org Ronit Urman, President NAWBO Phoenix Metro Chapter (480) 289-5768 www.nawbophx.org Anne Gill, President & CEO Tempe Chamber of Commerce (480) 967-7891 www.tempechamber.org Our Partner Organizations are vested business organizations focused on building and improving business in the Valley or throughout Arizona. As Partners, each will receive three insert publications each year to showcase all that they are doing for business and businesspeople within our community. We encourage you to join these and other organizations to better your business opportunities.

The members of these and other Associate Partner Organizations receive a subscription to In Business Magazine each month. For more information on becoming an Associate Partner, please contact our publisher at info@inbusinessmag.com.

ASSOCIATE PARTNERS Ahwatukee Foothills Chamber of Commerce ahwatukeechamber.com Arizona Chamber of Commerce & Industry azchamber.com Arizona Hispanic Chamber of Commerce azhcc.com The Black Chamber of Arizona phoenixblackchamber.com Chandler Chamber of Commerce chandlerchamber.com Economic Club of Phoenix econclubphx.org Glendale Chamber of Commerce glendaleazchamber.org Greater Phoenix Chamber of Commerce phoenixchamber.com Greater Phoenix Gay & Lesbian Chamber of Commerce gpglcc.org Mesa Chamber of Commerce mesachamber.org North Phoenix Chamber of Commerce northphoenixchamber.com Peoria Chamber of Commerce peoriachamber.com Phoenix Metro Chamber of Commerce phoenixmetrochamber.com Scottsdale Area Chamber of Commerce scottsdalechamber.com Surprise Regional Chamber of Commerce surpriseregionalchamber.com WESTMARC westmarc.org

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© Enterprise 2018

Mar. 2019

NATIONALLY RANKED.

VOL. 10, NO. 3

Publisher Rick McCartney

Editor RaeAnne Marsh

Art Director Benjamin Little

Contributing Writers Joseph Cotterman

Chris Farrell

LOCALLY FOCUSED.

Mike Hunter Kyle M.K. Robyn Moore Dr. Wayne Parker David Ralls Jerry Rose ADVERTISING

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www.inmediacompany.com Vol. 10, No. 3. In Business Magazine is published 12 times per year by InMedia Company. POSTMASTER: Send address changes to InMedia Company, 1 N. 1st Street, Sixth Floor, Phoenix, AZ 85004. To subscribe to In Business Magazine, please send check or money order for one-year subscription of $24.95 to InMedia Company, 1 N. 1st Street, Sixth Floor, Phoenix, AZ 85004 or visit inbusinessphx.com. We appreciate your editorial submissions, news and photos for review by our editorial staff. You July send to editor@inbusinessmag.com or mail to the address above. All letters sent to In Business Magazine will be treated as unconditionally assigned for publication, copyright purposes and use in any publication, website or brochure. InMedia accepts no responsibility for unsolicited manuscripts, photographs or other artwork. Submissions will not be returned unless accompanied by a self-addressed, stamped envelope. InMedia Company, LLC reserves the right to refuse certain advertising and is not liable for advertisers’ claims and/or errors. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of InMedia. InMedia Company considers its sources reliable and verifies as much data as possible, although reporting inaccuracies can occur; consequently, readers using this information do so at their own risk. Each business opportunity and/or investment inherently contains certain risks, and it is suggested that the prospective investors consult their attorney and/ or financial professional. © 2019 InMedia Company, LLC. All rights reserved.

No part of this magazine July be reproduced or transmitted in any form or by any means without written permission by the publisher.

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PATRICK J. ARMSTRONG, CANAL PARTNERS

Business: Well and Good

Patrick Armstrong is a partner of Canal Partners. In this role, he is responsible for developing relationships with referral sources, sourcing and evaluating potential investments, performing industry and financial analysis, due diligence, investment decision making, and providing additional support for internal operations and portfolio companies.

Armstrong is also vice president and co-founder of JDA Investments (US), Inc., which was formed in 2008 to manage his family’s single family office, and is a member of Arizona Technology Investors. His service on numerous boards of directors includes previous board chair with SEED SPOT and current board chair with Social Venture Partners of Arizona, which cultivates effective philanthropists, strengthens nonprofits and invests in collaborative solutions — building powerful relationships to tackle our desert community’s social challenges.

I have been fortunate to serve as the board chair for Social Venture Partners of Arizona for the past two years, and have been a partner with the organization for 10 years. My wife, Amy Armstrong, and I have witnessed firsthand how business leaders (and future leaders) are able to lend their time and talent to nonprofit organizations through serving on a board of directors, mentoring social entrepreneurs, participating on committees or strategy sessions, and through countless volunteer hours. Without our business community’s involvement, many of these nonprofit organizations would not be where they are today, and many surely would have closed their doors.

I have also been fortunate to work closely with the team at SEED SPOT and the incredible social entrepreneurs we work with, who are solving legitimate problems, creating jobs and positively impacting their communities and constituents’ lives through effective, professional business practices. The demand for SEED SPOT’s services (to educate, accelerate and invest in entrepreneurs who are building products, services and technologies that improve lives) comes from across the United States, and around the globe. Having a front seat in the business of “business for good” is one of the most exciting aspects of my career.

In Business Magazine reached out to local businesspeople to explore how they put the philosophical concept into practice to benefit our community. Their input, from individual professionals to leadership within major corporations, spotlights programs and events that express their belief in using business to accomplish a social good.

Speaking of concepts, one that has been around for a long time has to do with using fear to motivate employee performance. Kyle M.K. takes issue with that approach, and examines the negative way that plays out in a workforce in his article “Fear and Consequences.”

Another “truism” that’s getting a second look these days is the belief that, in terms of innovating, the younger generations are the force and the older ones are dead weight. In “Age and Workforce: Valuing Experienced Workers,” Chris Farrell sets ageism against the contributions that come out of experience. On the other hand, there are situations where generational differences are worth taking into account — marketing, for instance. David Ralls goes into this in depth in his “Differentiating the Gen Y/Z Market.”

Technology is making a difference in the way people shop for goods and services, and several articles in this issue look at how businesses are recognizing that and getting ahead of it in the way they serve their customers. Diverse other articles fill the pages dedicated to Legal, Healthcare, Startups and more.

Also in this issue, In Business Magazine presents its annual Giving Guide to support Arizona Gives Day (April 2), listing all participating organizations so businesses — and individuals — can better marshal their fundraising efforts to effect change in the Valley and beyond.

I’ve enjoyed this opportunity to work with In Business Magazine to help bring you this March issue, and hope you will enjoy reading it.

Sincerely,

Patrick J. Armstrong Partner, Canal Partners • Vice President, JDA Investments

Story Ideas/PR: editor@ inbusinessphx.com

Good Begets Good Profit has always been seen as a greedy aspect of business unless the business is “giving back.” Well, when companies and corporations

to evolve our business sense beyond profitability to doing well by all.

and other entities begin to see the social good in doing right by

Who better to lead this month’s issue

their people, community and product lines, profits can soar and the

than Patrick Armstrong? His experience,

theories of greed and corporate power become much less an issue.

thought, values and actions demonstrate

So, in the last few years, many have pushed a critical awareness by

to all of us the effectiveness of doing business with a conscience.

leading their organizations this way. Once again, we sought those

His work within our community for both for-profit and nonprofit

who are leading by example and asked them to help our business

organizations has helped catapult us to a higher standard where it

community grasp the concept of social entrepreneurship and/or

comes to this subject. We thank you for all the incredible work you

social corporate responsibility and/or “Conscious Capitalism” —

are doing.

MAGAZINE

MAR. 2019

IN BUSINESS

Giving Guide: Prepare for Arizona Gives Day on April 2nd

CORPORATE SOCIAL RESPONSIBILITY

EMPOWE RING BUSINES S

Is Social

Entrepreneur ship the

answer?

Differentiati ng the

Gen Y/Z

MARCH

Market Fear Fails

2019 •

as Motivator

INBUSINESSPHX.COM

THIS ISSUE

National Business Association of Women Owners – Phoenix

Voice Assistants Commerc e

Impacting

$7.95 INBUSINESSPHX.COM

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CONNECT WITH US:

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—Rick McCartney, Publisher

Let us know what you think of this issue of In Business Magazine. Email our publisher at feedback@inbusinessmag.com.

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VALLEY LEADERS SOUND OFF

What inspired you to create a nonprofit arm or affiliate of your business, and what was the biggest challenge you overcame?

MAGAZINE

MAR. 2019

IN BUSINESS

Giving Guide: Prepare for Arizona Gives Day on April 2nd

CORPORATE SOCIAL RESPONSIBILITY

EMPOWE RING BUSINES S

Is Social

Entrepreneur ship the

answer?

Differentiati ng the

Gen Y/Z

MARCH

Market Fear Fails

2019 •

as Motivator

INBUSINESSPHX.COM

THIS ISSUE

National Business Association of Women Owners – Phoenix

Voice Assistants Commerc e

Impacting

$7.95 INBUSINESSPHX.COM

DON’T MISS OUT!

Get a year of In Business Magazine. Subscribe now at inbusinessphx.com

FEEDBACK QUESTION: Let us know what you want to know from the Valley’s top business leaders. editor@inbusinessphx.com

For all past Feedbacks go online to inbusinessphx.com and see what Valley executives think on various business topics.

MAR. 2019

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JEFF KIRKE

RENEE PARSONS

RANDY RUSING

Vice President Holmes Murphy Sector: Employee Benefits

Co-founder The Bob & Renee Parsons Foundation Sector: Philanthropy

At Holmes Murphy, we aren’t strangers to charitable giving and strategic philanthropy. Prior to establishing the Holmes Murphy Foundation, we were contributing more than $1.3 million and logging more than 10,000 volunteer hours annually to serve our communities. But at Holmes Murphy, we’re always thinking ahead.

By establishing the Holmes Murphy Foundation, our goal was to be more attentive to the charitable needs of our community and the causes that our employees find important. In today’s culture, employees are looking for companies that are socially responsible and driven by causes. Through the Foundation, we hope to streamline giving and create an atmosphere that encourages employee participation, whether it is financially or by giving their time. Additionally, we are looking to community partners to engage by contributing or applying for grants. We focus on the following causes: health, education, and arts and culture.

In establishing the Holmes Murphy Foundation, our biggest challenge was ensuring that charitable requests were handled smoothly. To ensure this, we formed a corporate giving committee that includes employees from multiple office locations, including Scottsdale.

I’ve always had a deep desire to help people. While working at GoDaddy, I launched the company’s community outreach efforts and developed its giving program. Through this work, I earned a greater understanding of the nonprofit landscape and it helped me identify several urgent areas of need in our community.

In 2012, Bob and I started The Bob & Renee Parsons Foundation as part of YAM Worldwide. One challenge we faced was determining how to give in a way that would make the most impact, and it became clear that we needed to focus our philanthropy in order to make a significant difference. That’s when we developed six core causes to guide our giving: youth, healthcare, veterans, education, homelessness and the American Dream. We seek out nonprofits that are doing great work but are overlooked by traditional philanthropy. We firmly believe that everyone deserves the opportunity to reach their greatest potential, and we work to provide hope and life-changing assistance to vulnerable populations.

President of the Board of Directors, Sundt Foundation Employee-Owner, Sundt Construction, Inc. Sector: Construction

Holmes Murphy holmesmurphy.com Jeff Kirke is vice president of Holmes Murphy and is responsible for the leadership of the Scottsdale, Arizona, operations. Kirke holds 20 years of experience in the employee benefits consulting industry. He specializes in creating employee benefit strategies which exceed both the expectations and financial goals of the clients he serves.

The Bob & Renee Parsons Foundation tbrpf.org Renee LaBelle Parsons is an American businesswoman, YAM Worldwide executive and passionate philanthropist focused on making a difference for underserved populations and causes, bringing hope to those most in need. She and her husband, Bob, started The Bob & Renee Parsons Foundation in 2012, which has since made more than 300 grants to 110 partner organizations.

Sign up for the monthly In Business Magazine eNewsletter at www.inbusinessphx.com. Look for survey questions and other research on our business community.

The vision for the Sundt Foundation came from J. Doug Pruitt, the thenSundt president and CEO. He was inspired to spearhead the creation of a charitable giving organization that would be impactful and unique to the company. It offers our employeeowners opportunities to give back to the communities they live and work in.

From day one, our employee-owners have embraced the idea and supported the Foundation with great enthusiasm.

The Foundation receives most of its funding through employee-owner contributions, which are matched dollar-for-dollar by the company. The grants are awarded in the communities where the employee-owners work.

Local committees made up of employeeowners review their corresponding grant requests and determine funding within their communities prior to passing their recommendations to the board of directors.

The grants are making a positive difference by supporting charities that improve the lives of numerous disadvantaged children and families in places where we conduct business. Annual grant awards are approximately $750,000 each year.

Sundt Construction, Inc. sundt.com Sundt Construction specializes in transportation, industrial, building and concrete work and is known for its commitment to quality and innovative approach to construction services. Sundt has 11 offices throughout California, Arizona, Texas and Utah and is 100-percent owned by its approximately 2,000 employees. Sundt’s charitable arm, the Sundt Foundation, recently crossed the $9.2 million mark in donations to hundreds of nonprofit organizations across the country.

BY MIKE HUNTER

QUICK AND TO THE POINT

BYTES

nCipher Newly Launched nCipher Security — now better positioned to be responsive to market needs since taking its 20 years of experience and launching in January as a separate standalone business within Thales — provides cryptographic solutions to secure emerging technologies such as cloud, IoT, blockchain and digital payments and help meet new compliance mandates, using the same proven technology that global organizations depend on today to protect against threats to their sensitive data, network communications and enterprise infrastructure.

Technology Enables 24/7 Truck Rental Providing convenience has been the goal at U-Haul since it revolutionized truck rental back in 1945 — allowing people to return a truck to a location convenient to them at their destination, even across state borders, rather than where they’d rented it. In this spirit, U-Haul recently welcomed Big Savings Furniture in Mesa as a neighborhood dealer, which will offer its community U-Haul trucks, trailers, towing equipment, moving supplies and in-store pick-up for boxes.

Since its founding with primarily gas stations as dealers, U-Haul has contracted with many dealers like Big Savings Furniture that fall into the “slightly unusual” category, says Jeff Lockridge, manager of Media & Public Relations. “It makes perfect sense for the dealer and its typical customers, who may require a truck to get their furniture home after a purchase. U-Haul seeks out small business owners such as this who have sufficient lot space to park U-Haul trucks and trailers, a desire to supplement their normal business income with commissions from U-Haul rental transactions, and a willingness to assist their communities by offering shareduse equipment to meet their moving needs.”

In fact, while self-storage facilities, auto shops and gas stations account for a good portion of the 20,000-plus U-Haul dealers across North America, there are also mom-and-pop country stores, antique dealers/flea markets, bowling alleys, ice cream shops, tattoo parlors, go-kart tracks and countless other diverse operations under the U-Haul dealer umbrella.

Today’s fast-moving digital environment enhances customer satisfaction, gives competitive advantage and improves operational efficiency. It also multiplies the security risks. nCipher Security helps organizations control their business-critical information and applications.

Organizations are also now subject to an increasing

While the long-distance haul convenience of a return-to-a-different-location policy revolutionized the industry seven decades ago, the family-run business has applied technological advances in communication to revolutionize it yet again. U-Haul Truck Share 24/7 was launched in the U.S. and Canada in 2017, offering a more convenient, more secure way to pick up and return a truck. U-Haul live verification technology allows rental transactions to be carried out entirely on a smartphone at any hour — day or night. There are no membership fees.

“Once you have a registered account to conduct U-Haul Truck Share 24/7 transactions, you can search for the equipment you need, the date you need it, your preferred location, etc.

The U-Haul app or website will let you know where that equipment is available,” Lockridge explains. If customers are reserving a truck in advance, U-Haul will work to make sure the desired equipment is at the preferred location at the requested date and time, if at all possible; otherwise, customers will be directed to the closest U-Haul store or dealer with the desired equipment. Customers reserving equipment on short notice may need to have slightly more flexibility with regard to the pick-up location, but, observes Lockridge, “that’s also the beauty of a company that has more than 161,000 trucks and more than 21,000 truck-sharing locations. U-Haul can generally accommodate any customer just about anywhere in the U.S. or Canada.”

number of strict compliance mandates such as the EU

U-Haul uhaul.com

website. readycloud.com

Every U-Haul truck placed in a community helps keep 19 personally owned largecapacity vehicles, pickups, SUVs and vans off the road, and U-Haul points out that fewer vehicles means less traffic congestion, less pollution, less fuel burned and cleaner air.

General Data Protection Regulation, California Data Breach Notification Law and Australia Privacy Amendment Act 2017. nCipher provides high-level assurance in protecting sensitive data, enabling organizations to meet these very stringent compliance controls. ncipher.com

Effortless Switching ReadyCloud CRM, the ecommerce suite built for customer retention and growth, recently announced all-new integrations for Adobe’s Magento 1 and 2 platforms. An orders-based CRM, ReadyCloud creates instant customer profiles from cross-channel data, including Amazon and eBay, to give users a 360-degree view of the customer journey that includes order and shipping history.

It also addresses online retailers’ pain point of data loss occurring when they switch platforms —if they plug ReadyCloud CRM into their existing platform before they switch to Magento 1 or 2, they’ll be able to take all their data with them.

ReadyCloud CRM can be further expanded with premium plugins like #ReadyShipper, a hybrid-cloud shipping software solution, and #ReadyReturns, an automated online product returns solution that adds “Prime-like” returns to the pages of virtually any

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QUICK AND TO THE POINT

LOOKING GOOD

In this issue with the Giving Guide, we focus our Looking Good column on examples of giving in our community.

PHILANTHROPY

UnitedHealthcare Volunteers Support Childhood Hunger Program The Arizona Diamondbacks and UnitedHealthcare employees kicked off their joint “Pack the House” initiative at Fan Fest in February to provide meals for children in need. Volunteers packed food to support Kitchen on the Street’s Bags of Hope program, which is aimed at eradicating childhood hunger. The latest in UnitedHealthcare’s “Do Good. Live Well.” employee volunteer initiative, the bags will be given to underserved children who do not have access to school lunch programs during the weekend. uhc.com

Desert Financial’s ‘Year of Giving’ Raises $7 Million Not-for-profit Desert Financial Credit Union, the state’s largest credit union, exceeded its 2018 “Year of Giving” goal — $7 million — to invest in the community, its members and employees. In addition to helping individual families, the Year of Giving raised $700,000 for Phoenix Children’s Hospital, $300,000 for Valley of the Sun United Way, and numerous other grants, sponsorships and donations to nonprofit organizations. desertfinancial.com

Valley Toyota Dealers Support Arizona’s First Health Transportation Program In January, the Valley Toyota Dealers Association

BY MIKE HUNTER

Background Checks, Franchise-wide Reliable Background Screening, a nationwide provider of employee background checks and pre-employment background screening services, recently launched a new Preferred Partner Program to help franchise businesses maintain uniformity and reduce risk. The program will offer franchise companies the ability to have all its franchisees use the same service for employee background checks.

“From working with a plethora of different and growing franchise companies, we have found that hiring qualified and honest employees at the franchise level is a critical component to the success of the entire company,” says Rudy Troisi, president and CEO. “Our new Preferred Partner Program was created out of a need we identified to mitigate the risk a bad hire can present to the franchise company network, which could cost the entire organization money, time or brand loyalty.”

What’s needed in a background check is not necessarily the same from one business to the next. Most businesses are typically concerned about “criminal” history, according to Troisi, but he notes that no criminal database exists the covers all of the U.S.A. “Even the FBI files have only about 50 percent of all crimes in the nation.” Nor will a simple search by Social Security number suffice. “The reality is that virtually no criminal records have any SSN attached to them, so it requires verifying exact

legal name and date of birth against government ID, and also checking maiden and other legal names.”

There are other issues that should be researched, some that vary by industry. Banks and financial institutions, for instance, will often require a credit report. For positions that involve driving, whether with a companyowned vehicle or the employee’s vehicle, even if it involves only occasional driving, a Motor Vehicle Report should also be obtained.

Searching for SDN’s (Specially Designated Nationals, with whom any person or business is prohibited to engage in any type of business relationship, including employing them) is critical, as the penalties are severe. Searching for individuals on the National Sex Offender Registry, as well as on other “watch lists,” is also needed. Additionally, it’s important to independently verify credentials, such as educational degrees, certifications and job history, if important to the employer and/or the position being filled.

Although the Preferred Partner Program is designed for a franchise network, Reliable will custom design a program that best suits each individual business, be it an individual franchisee or a business or organization of any type.

Reliable Background Screening reliablebackgroundscreening.com

— which consists of all 10 Toyota dealers in the metropolitan Phoenix area — donated three brand-new vehicles to Phoenix-based nonprofit Elaine, Arizona’s first health navigation and transportation system for the homeless and underserved. The vehicles will serve as the organization’s official transportation for patients who are experiencing homelessness and need assistance with managing — and accessing — their healthcare. elaineaz.org

BCBSAZ Volunteers Top 2,700 Hours One of many ways Blue Cross Blue Shield of Arizona (BCBSAZ) helps give back to the community, CARES Club is operated by a board of directors made up of BCBSAZ employee volunteers. The program empowers participants to get involved in the community and also improves relationships and communications among all employees. In 2018, through its CARES Club initiative, more than 240 BCBSAZ employees volunteered 2,700 hours supporting 25 charitable activities across the state. azblue.com

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Camelot Homes Launches Remodel Division Scottsdale-based Camelot Homes is growing its business by launching a remodel division under the leadership of managing director Cammie Beckert. Camelot’s remodel services unofficially began two years ago when Beckert remodeled a 1970s Camelot home for a client in McCormick Ranch, taking it down to the studs and building it up again 800 square feet larger of newly configured space and additional bathrooms and garage. With the success of this project, the team noticed a significant gap in the remodel market; Camelot has since taken on a few more projects that are currently in the design phase. Working on these projects

Capital raised by Arizona companies in 2018, across 89 deals, totaled $538.9 million, Arizona Commerce Authority announced in February. azcommerce.com

are what led Camelot to formalize its remodel offerings and launch this new division of the company, which will initially focus primarily — although not exclusively — on North Scottsdale.

“The goal of our remodel services is to take outdated homes and turn them into homes of the future,” says Beckert. “We are seeing a trend in the marketplace right now of homeowners electing to remodel their existing home, as they love their current location and there is a shortage of new build opportunities in North Scottsdale.”

Camelot Homes camelothomes.com

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METRICS & MEASUREMENTS

Voice Assistants Are Redefining the Way Americans Shop Is voice the next major frontier in commerce?

WELL-KEPT SECRET? Despite much of the public being unaware of the offers provided by companies such as Amazon and Google exclusively for their voice shoppers, 10.57 percent have managed to take advantage of a deal or coupon on a specific voice assistant to attain a desired product or service. onbuy.com

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Voice assistants such as Amazon’s Alexa and Apple’s Siri have ushered in a new era of customer interactions with technology. Individuals can use voice assistants on a range of smart devices (e.g., smart speakers, smart phones, etc.) to carry out a multitude of tasks. From asking for directions to shopping, voice assistants have enabled consumers to acquire information and make decisions in a quicker manner than ever before.

Focusing specifically on shopping with voice-assistants, management strategy consultants OC&C estimate an astonishing $40 billion will be spent on U.S. voice commerce by 2022. This trend is perhaps unsurprising, as 55 percent of American consumers already claim to “enjoy” shopping via voice-activated devices, per statistics from digital agency Salmon.

Interested in the rise of voice shopping, online marketplace OnBuy.com analyzed findings from VoiceBot.AI, which surveyed 1,203 U.S. consumers to better understand the products and services they buy the most using a voice assistant.

OnBuy.com found that everyday household items like cleaning detergents are the products most ordered by Americans through voice assistants. Thereafter, U.S. consumers equally purchase apparel and entertainment (e.g., music, movies, etc.) from voice assistants.

Interestingly, 14.54 percent are confident enough to buy consumer electronics using a voice assistant. In contrast, Americans are least likely to use a voice assistant to locate and give their business to a local service they may need, such as a hair salon or dry-cleaning outlet — with only 3.52 percent presently doing so.

Looking at the apprehensions people have when using a voice assistant to buy goods or services, many (31.72 percent) do not feel entirely comfortable shopping by voice. That this may be an outcome of how accustomed individuals have become to shopping with a screen and keyboard on smart devices is reflected by 21.15 percent of Americans not warming to voice shopping because there is no screen and 16.74 percent believing they can type faster to get what is wanted. Both these stats are particularly reflective of those alluding to smart speakers (no screen or keyboard) as the device on which a consumer has been using a voice assistant to conduct a purchasing activity.

Observes Cas Paton, managing director of OnBuy.com, “Voice has established itself as the next major frontier in commerce. As individuals become more familiar with the technology, the more trust and confidence they will gain to carry out activities such as shopping via a voice assistant. This study certainly shows that Americans are already using voice to research and purchase goods from several product and service categories.

With the technology only set to improve, voice search will gradually evolve to provide a seamless experience and become a reliable shopping avenue for consumers.”

What American Consumers Buy Most Using a Voice Assistant Product/Service

Pct.

Everyday household items

25.11%

Apparel

21.15%

Entertainment (music, movies, etc.)

21.15%

Games

18.94%

Consumer electronics

14.54%

Groceries

11.89%

Travel

11.89%

Furniture

9.25%

Appliances

8.37%

Prepared meal and/or drink

7.05%

Local services (dry cleaning, etc.)

3.52%

What American Consumers Like about Shopping with a Voice Assistant Attribute

Pct.

Hands-free

27.31%

Can shop while doing other thing

20.70%

Faster to get results/answers

18.94%

Take advantage of an exclusive deal/coupon with specific voice assistant

10.57%

Seems more natural

9.25%

What American Consumers Dislike about Shopping with a Voice Assistant Attribute

Pct.

Not comfortable shopping by voice

31.72%

Don’t trust a voice assistant with

23.35%

payment information No screen (e.g., on smart speakers)

21.15%

Can type faster to get what is

16.74%

wanted Do not like saying the wake word

10.57%

(i.e., “Alexa” or “OK Google”)

American Consumers’ Interest in the Integration of a Voice Assistant into the In-Store Experience Use

Pct.

Locate a product

31.1%

Learn about discounts or deals

29.5%

Compare products

25.5%

Get help

20.8%

Self-checkout

OnBuy.com onbuy.com

While 31.72 percent of Americans do not yet feel entirely comfortable shopping by voice, nearly that same amount (31.1 percent) would like an integrated commerce experience by using a voice assistant to help them locate products as they navigate inside a store. onbuy.com

17.6% Source: www.onbuy.com

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ENTREPRENEURS & INNOVATORS

All-Natural CBD Products for Pets

MAGAZINE

MAR. 2019

IN BUSINESS

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A little more than a year ago, CompanionCBD launched with its line of easy-to-administer and cost-effective soft chew cannabidiol (CBD) products for pets. “CBD is a plant-derived compound which comes from the hemp plant and mimics the action of chemicals that are essential for normal functioning of the brain and body,” says CEO Brad Malin. A 2018 study from Surgical Neurology International states that CBD has been reported to show numerous therapeutic properties in both animals and humans, including anxiolytic, antidepressant, neuroprotective, anti-inflammatory and immunomodulatory benefits. “Our CompanionCBD products are produced from 100 percent hemp, all-natural ingredients and manufactured in a GMP/NFP certified facility, to ensure quality and safety.

They are also palatable (pet approved),” Malin continues.

“We manufacture the products and sell them to veterinarian medical markets both across the country and internationally.

We do not sell retail or online.”

The company was co-founded by Malin, an entrepreneur whose more than 21 years of experience in the medical distribution arena includes founding MB Health Partners, LLC, a global medical device distribution and consulting firm, and Josh Sosnow, who has been a practicing veterinarian in small animal medicine and surgery for more than 18 years and is also the owner of North Scottsdale Animal Hospital and Desert View Animal Hospital.

Says Sosnow, CompanionCBD’s chief medical officer, “With our veterinary patients, mainly dogs and cats, we have begun to use CBD to manage anxiety and behavioral disorders, with an ever-increasing measure of success Recent data also shows it can work to manage pain, osteoarthritis, diseases of the immune system and seizure disorders.”

Noting, “Everything we do is evidenced-based, which is very important in terms of efficacy,” Malin points to their comprehensive database of more than 250 published articles that show how CBD is very effective for many different diseases, states and conditions for both pets and humans, and says, “We provide all of our retailers with a business development program to help each practice how to better educate their customers and sell the product effectively.”

Other therapeutic CBD products are currently in research and development, which Malin expects to make available soon.

Malin’s inspiration for the company was his own experience.

“After five back surgeries and experimenting with many different types of therapies and treatments that don’t work,

According to analysts at Brightfield Group, a CBD marketing and research company, CBD is expected to be a $22 billion industry by 2022. brightfieldgroup.com

Brad Malin and Josh Sosnow (l to r)

I stumbled upon CBD a few years ago. It had such a profound impact on myself that I decided to research more about it and the opportunities to create a business,” he relates. “After consulting with CBD Company, I saw the market potential and decided to make a run at it on my own. I contacted Josh Sosnow, DVM, for his insight and clinical opinion, and we partnered up and created CompanionCBD.” Raising capital has been their biggest struggle. “However,” Malin says, “we continue to align ourselves with people who see and believe in our vision and business model.” Education is another big component of what the company does. “Not only do we manufacture products, but we lecture to the local and state medical associations and at Vet and medical conferences.”

Malin recalls that they were advised at the outset that establishing the brand would be critically important, and they took this to heart “doing the right things, aligning ourselves with the right reputable sources to help with brand name recognition. It was a process, but we have found the right group that is assisting us on a national level.” —RaeAnne Marsh CompanionCBD companioncbd.com

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PROPERTY, GROWTH AND LOCATION

BY MIKE HUNTER

Mixed-Use Bringing Big Change to Downtown Phoenix MAGAZINE

MAR. 2019

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WEST VALLEY LEADS THE PACK AS ANNUAL PHOENIX INDUSTRIAL SALES NEARLY DOUBLE Total Phoenix industrial sales volume hit $1.8 billion in 2018, nearly double the sales volume achieved in 2017 for local owner-user and investment flex and industrial product above 10,000 square feet, according to JLL’s Q4 Phoenix Industrial Market Report. The West Valley accounts for the majority of these sales, with the Southwest Valley alone amassing almost $698 million in sales volume across 89 transactions.

“E-commerce has disrupted sectors across commercial real estate, and the West Valley is the de-facto home for local e-commerce distribution center construction and investment,” says JLL Senior Vice President Peter Bauman. “This has placed the limelight on industrial real estate in Phoenix, solidifying it as a product type that is not only here to stay but that has tremendous value for investors.”

MAR. 2019

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Much touted since its planned arrival was announced many months ago, the Fry’s store that will finally bring a grocery to serve all the residential housing in Downtown Phoenix is within sight on the calendar. On January 22, RED Development, Fry’s Food Stores and StreetLights Residential held a “topping off” ceremony to commemorate the completion of vertical construction on the nine-story office and retail building at Block 23 in Downtown Phoenix that will house the grocery store. The adjoining 17-story apartment tower is expected to soon follow; as of press time for this March issue, this residential component of the project is expected to top off construction by the end of February. The full Block 23 development is on track to open by the end of this year.

The Fry’s Food Store will be 67,000 square feet of the most technologically advanced grocery store in Arizona. It is being developed as a flagship community asset that will integrate the best practices of the nation’s largest grocer and the state’s best-in-class operator, Fry’s sparing no expense in delivering the highest-quality grocery product.

Located at 100 E. Jefferson Street between CityScape and the Collier Center, Block 23 is comprised of a 230,000-squarefoot office building with ground-floor restaurants and retail, approximately 330 apartments by StreetLights Residential — which specializes in new urbanist apartment homes and mixed-use developments — and above- and below-grade parking. Its master developer, wholly integrated commercial real estate company RED Development, late last year announced the project’s first office tenant, Ernst & Young U.S. LLP, which plans to open a 20,000-square-foot office late this year. Also confirmed is a Sam Fox restaurant, Blanco Tacos & Tequila.

Block 23’s projected economic impact is significant, with the potential to generate $76 million over 50 years in net additional sales taxes to the City of Phoenix, 1,294 permanent jobs and an estimated $234 million annual economic output.

Block 23 cityscapephoenix.com/block-23

GET REAL

FENDI Private Residences to Make Arizona Debut A boutique collection of 41 custom FENDI Private Residences will break ground later this year as this internationally recognized homebuilder opens its first ground-up residential enclave in North America at The Palmeraie, a master-planned community on the border of Scottsdale and Paradise Valley.

FENDI Private Residences is an expression of FENDI as a complete lifestyle. The building will be designed and branded by FENDI. The architecture and design will be led by Marco Costanzi, the architect who has done FENDI Private Suites and FENDI’s headquarters in Rome. These residences will average 3,500 square feet, and will come to market later this year with delivery expected in 2020. fendiresidencesaz.com • thepalmeraie.com

The Block 23 development in Downtown Phoenix has the potential to generate $76 million over 50 years in net additional sales taxes to the City of Phoenix.

Car Condos Completed LGE Design Build has completed construction on Toy Barn Scottsdale, a three-building, 27,000-square-foot, $7.5 million luxury garage concept just north of the Scottsdale Airport. Toy Barn specializes in sleek, privately-owned, expertly-designed vehicular “condos” — a storage solution for cars, boats, motorcycles, RVs and other valuable property in a climate-controlled atmosphere.

The project consists of indoor storage facilities and a two-story clubhouse. The gated property was designed with large drive entries to accommodate oversized vehicles. The Scottsdale location features a members-only clubhouse for breaks, meetings and meals. The aesthetics include sleek performance glazing, masonry rock, metal accents and canopies, a balcony overlooking Scottsdale Airport and a main-floor patio area. lgedesignbuild.com • toybarnstorage.com

YOUR BENEFIT IN BUSINESS

BY MIKE HUNTER

WELL, WELL, WELL

Disrupting Traditional Rx SpotRx, a next-gen pharmacy, may help do to the traditional pharmacy model what Netflix did to Blockbuster. With the goal to be the “everywhere, anytime” pharmacy, SpotRx is a medical “vending machine” where individuals can consult transfer a prescription and pickup (or opt for delivery of) their medications. The company currently has a stand-alone kiosk in the Biltmore Center, plans to launch inside medical clinics and, in March, open a souped-up brick-and-mortar version in Tempe.

“We chose Arizona because it was a pro-technology state from a regulatory perspective that would allow us flexibility when launching our different services,” says Seema Siddiqui, vice president of pharmacy operations and regulatory affairs for SpotRx. “Last year, we offered just a tease of our services to Tempe residents and in limited parts of Tucson. The feedback was overwhelmingly positive, which has encouraged the expansion of our footprint in 2019.” spotrx.com

App Helps People with Food Allergies Eat Out AllergySafe is a new app that takes the guesswork out of eating out by providing food allergy sufferers with a list of safe foods at their favorite restaurants. The app was created by 16-year-old Akshat Gautam, after he realized he was not alone in facing this difficulty. In the United States, food allergies are the sixth leading cause of chronic illness; every three minutes, a food allergy reaction sends someone to the emergency room. There have been more than 170 foods reported to cause allergic reactions.

Applying his life-long interest in computer programming, Gautam started brainstorming ideas to solve this problem, and came up with the idea of a mobile app that would help people choose foods they could eat at their favorite restaurants. Entered in the Georgia State Tech Fair, AllergySafe came in first in the mobile application development division.

After getting positive feedback about the app from families whose members suffer from allergies, Gautam published AllergySafe to the App Store so other families can benefit. allergysafeapp.com

MAR. 2019

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New Med School Augments Phoenix’s ‘MedTown’ Triangle On what has been part of the parking lot for Park Central, the mid-town Phoenix mall on Central Avenue, Creighton University will be building a two-story, 180,000-square-foot medical school and student residences. The four-year health sciences campus is part of the adaptive reuse of the Southwest’s first enclosed shopping mall; Creighton is taking the southeast corner of the parking lot, across the street from the headquarters of Banner Health, adjoining the regional headquarters of Dignity Health, and across the parking lot from St. Joseph Medical Center, Barrow Neurological Institute, the Mohammed Ali Parkinson Center and Norton Thoracic Institute.

Construction will begin this spring, with completion projected for spring of 2021.

The $100 million project expands Creighton’s presence in Phoenix as the university helps answer the growing demand for healthcare professionals in the coming years. The new Phoenix campus for Creighton will meet the University’s current needs while providing ample room for expansion in the future, and the central Phoenix location makes it convenient for students doing their residencies and other studies at nearby hospitals. Construction on the new building will begin in spring 2019, the first on the Park Central site in decades, and is expected to be completed in spring 2021.

For more than a decade, Creighton University — a Jesuit, Catholic university located in Omaha, Nebraska — has been an academic mainstay in Phoenix, sending medical students to St. Joseph’s Hospital and Medical Center for rotations. That relationship expanded significantly in 2009 when the University and St. Joseph’s established a Creighton campus for third- and fourth-year medical students at the Phoenix hospital. The St. Joseph’s campus is home to approximately 100 Creighton medical students.

In June 2018, the Creighton University School of Medicine assumed sponsorship of physician graduate medical education training programs at Dignity Health St. Joseph’s Hospital and Medical Center and Maricopa Integrated Health System, in conjunction with District Medical Group, encompassing 11 programs with 325 residents and fellows. Additionally, the four partners have formed the Creighton University-Arizona Health Education Alliance, which was officially launched on Sept. 1, 2017. It is designed to improve and expand current health education programs offered by each of the entities. The Alliance will also develop new academic and clinical education programs in medicine, nursing, pharmacy and allied health. The Alliance’s activities will also be based out of the new Park Central facility.

With the addition of Creighton’s medical school, Greater Phoenix is now home to 17 major healthcare projects, which will generate more than $2 billion for the Phoenix economy and create more than 5,000 jobs over the next three years. In fact, Phoenix’s “MedTown” Triangle has the highest location quotients of bio, scientific and health professionals in Arizona and one of the highest concentrati ons in the United States.

Nearly 10,000 people work in the Phoenix Biomedical Campus alone.

Creighton University creighton.edu

Phoenix is also home to the Mayo Clinic and Arizona State University biomedical corridor, the Phoenix Biomedical Campus with Translational Genomics Research Institute and University of Arizona College of Medicine, Mercy Maricopa Integrated Health Services Medical Center, Phoenix Children’s Hospital, Banner University Hospital and M.D. Anderson Cancer Center, and Abrazo Heart Hospital.

Photos courtesy of Creighton University

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INNOVATIONS FOR BUSINESS

TECH NOTES

by Mike Hunter

Smarter Logistics for the Construction Industry A multisided, cloud-based platform providing a marketplace that connects truckers, contractors and material producers throughout North America, TRUX recently launched in Phoenix as its third major metropolitan area in its planned rollout of 45 markets nationally this year. “We are excited to be launching the TRUX platform in the Southwest, a region that is experiencing a major construction boom,” says Jeff Gower, CEO of the Waltham, Massachusetts-based startup.

The first and only comprehensive dump truck logistics platform, TRUX makes it possible for independent dump truck drivers to dictate their own schedules, giving them the freedom to pick the jobs they want and reduce their “deadhead” — the expensive time spent driving with an empty truck.

It also offers drivers access to group rates and discounts for insurance, maintenance and parts. For contractors, TRUX provides access to thousands of available truckers to help add flexibility to their business operations. truxnow.com

Enhanced Marketing through Augmented Reality The UltraStar Multitainment Center at Ak-Chin Circle, an enterprise of the Ak-Chin Indian Community, is implementing a new, futuristic, augmented reality campaign from Imagination Park that will help change the theatrical experience and social culture within the one-of-a-kind world-class facility.

The Augmented Reality from Imagination Park enables UltraStar customers to point their phones at logos, signs, posters and landmarks to view or retrieve coupons, messages, videos and more. Customers just need to download Imagination Park’s XenoPlay™ AR mobile browser app from the app store to open up a new world of interactive entertainment digital options while inside the multi-tainment center.

“Delivering interactive engagements, such as an in-store brand AR video experience for shoppers or a venue scavenger hunt, augmented reality is quickly becoming the most effective innovative digital marketing campaign tool,” says Alen Paul Silverrstieen, CEO of Imagination Park. imaginationpark.com • ultrastaraz.com

MAR. 2019

22

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Walmart Launches Cutting-Edge Innovations 2018 saw Walmart — which has 127 retail units throughout Arizona — roll out and expand several in-store and online innovations for shoppers as well as increase support for its more than 34,000 Arizona associates through increased training, new handheld apps, robotics and other technology designed to make their daily tasks easier.

Customer-focused innovations launched or expanded in Arizona stores include grocery pickup and grocery delivery, which gives customers the convenience of shopping online and the ease of quickly picking up groceries without having to leave their cars, and a store map app uniquely created for each Walmart store in Arizona that can be opened in the store or at home, not only showing the item’s exact location but working with new in-store signing that helps customers quickly orient themselves within the store. Another of the innovations is Walmart pickup towers, which are 16 feet tall and function like high-tech vending machines, capable of fulfilling a customer’s online order in less than a minute. Customers can choose from millions of items available on walmart.com

and select the “pickup” option at checkout. When the item arrives at a customer’s local store, an associate loads it into the pickup tower where the customer can retrieve it by scanning the barcode sent to her smartphone. Currently, 15 stores across Arizona are equipped with a pickup tower, with additional expansion planned for 2019.

“Arizona plays an important role as we innovate our business to better serve our customers.

When Walmart introduces new technology to help our customers save time and money, such as pickup towers as well as online grocery pickup and delivery, Arizona is one of the first states to receive these innovations,” says Tiffany Wilson, director of communications, noting Walmart spent an estimated $52 million in Arizona last year in remodeling 15 stores and rolling out the innovations. “In fact, in February, Walmart started a new delivery pilot in Surprise, Arizona, with autonomous vehicle company Udelv.”

—RaeAnne Marsh Walmart walmart.com

SRP Is Leading the Charge for Electric Vehicles Electric vehicle ownership has increased dramatically in the last seven years, according to Salt River Project, which has seen the numbers grow from four electric vehicles registered in Arizona in 2010 to more than 14,000 as of July 2018. In fact, after leveling out from 2014 to 2015, the adoption rate increased over the next three years by about 8,000. And now, as more drivers invest in EVs, companies are looking for ways to provide perks to employees who are driving lowand zero-emission modes of transportation.

Salt River Project — a community-based, not-for-profit public power utility and the largest provider of electricity in the greater Phoenix metropolitan area — created a program to help support that effort. Thanks in part to SRP’s Workplace EV Charging Rebate Program, more than 100 electric vehicle chargers have been installed at Valley businesses to date, providing those employees the opportunity to charge their low- and zero-emission vehicles while at work.

Company officials are also able to charge their own fleet of electric vehicles.

More than 80 percent of SRP’s fleet is alternate fuel-capable, which includes electric, biodiesel and ethanol-capable vehicles.

One participating company is Freedom Financial Network. This company recently installed four chargers for employees to charge while at work at the company’s office in Tempe. Based on the success of those initial chargers, the company installed four more at its second building at Rio2100. “We took advantage of the SRP rebate program, and SRP’s expertise, to help purchase and install the chargers,” says Terri Candelaria, director of facilities and administration. “The ability to offer electric-vehicle chargers helps attract and retain high-quality employees while contributing to Maricopa County’s air quality. It’s an opportunity to demonstrate environmental leadership as a company.”

Driving electric can save money on fuel, reduce greenhouse gas emissions by 30 to 50 percent as compared to an equivalent gasoline vehicle, and reduce emissions of ozone precursors. There are more than 8,300 plug-in electric vehicles in the SRP service territory and that number is increasing.

—Mike Hunter Salt River Project savewithsrpbiz.com/ev electricvehicles@srpnet.com

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LAW MATTERS TO BUSINESS

Business Buyers & Sellers Beware in 2019 There’s a new statute on judgment renewals, with room for confusion

by Joseph Cotterman

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Joseph Cotterman is a shareholder in the law firm of Gallagher & Kennedy. He has almost 30 years of experience advising and representing clients in business bankruptcy, corporate restructuring, commercial and foreclosure litigation, and judgment enforcement/ collection issues. He has served as a presenter, author, and instructor on topics relating to bankruptcy law and procedure, foreclosure, and collection litigation in many industries. gknet.com

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A word of caution as you scan the business horizon for 2019.

Depending on which side of a judgment you land on, it’s either a significant asset or obligation. Like a statute of limitations for filing a lawsuit, judgments in Arizona have a lifespan during which they can be enforced. When the enforcement period runs out, a judgment expires and is forevermore unenforceable — unless, before the deadline, it is renewed through a fairly simple process of filing a judgment renewal affidavit or, much less commonly, by filing a new complaint and essentially “suing on the judgment.” For decades, the enforceable lifespan of Arizona judgments has been five years from the date the judgment was entered; renewal affidavits had to be filed during the 90-day window that ends on the five-year anniversary date of the judgment’s entry.

On August 3, 2018, without much fanfare, Arizona’s judgment renewal statutes were amended to extend the enforceable lifespan of Arizona judgments from five to 10 years. Those amendments included a corresponding bump for the judgment renewal window; judgment renewal affidavits must now be filed within the 90 days immediately before the 10-year anniversary of the judgment’s entry.

The statutory amendments don’t say anything about judgments that were entered before, but were still enforceable on, the amendment date. The more prevalent view is that a judgment not expired as of the August 3rd amendment date (even if it would have expired the day after) will now be enforceable for 10 years, rather than five, from the date it was entered. However, that prevalent view isn’t the law; there won’t be a clear and certain answer to that question until a court answers it.

A bump from five to 10 years seems simple, but the consequences can be significant for both judgment creditor and judgment debtor when it comes to buying and selling a business, entering a partnership or purchasing real property.

In one sense, those consequences just doubled. Consider the following scenarios: Purchasing a business: Due diligence finds no judgment liens against the business’s real property because the two judgments entered against the business in October 2013 weren’t renewed, and now, more than five years old, they expired. Probably not so; that real property may now be encumbered by those judgment liens until October 2023.

Purchasing real property: The title report and related title policy speak to a nonrenewable judgment just over five years old as though the title insurance won’t have to take it into account. Prior to August 3rd, this was a much safer assumption; not so today.

Selling a business: The business assets include a few judgments entered in September 2013 that never got

renewed. The seller shouldn’t undervalue the business by assuming those judgments are dead, gone and worthless — they may well be valuable assets until at least September 2023, and, even then, renewed for another 10 years.

Entering into a partnership with a judgment debtor: Someone who has waited to enter into a partnership with a judgment debtor until some four-year-old judgments expire and the risk falls away must keep a watch on those old judgments for 10 years after they were entered, not five.

Judgment creditors, in light of the unsettled question about whether the five- or 10-year timeline applies to judgments that straddle the amendment date, should be careful when deciding whether to renew such a judgment on a five-year schedule, 10-year schedule, or both. The situation that has been created presents a number of confusing pitfalls.

While the more conservative answer is both, if the correct deadline is the 10-year mark, one of the affidavits must be filed during the 90-day window before that 10-year mark.

Filing a renewal affidavit early or late is ineffective to renew it. Because the time period for successive renewals runs from the last renewal (not from judgment entry, as with the first renewal), just using a five-year renewal schedule (and filing early in that 90-day window) could result in “stacking” the 90-day windows in a way that makes the second renewal too early if the correct renewal deadline is the 10-year mark (that is, it could result in a filing that is more than 90 days before the correct deadline). Unfortunately, when renewing, too early is too bad (that is, it is ineffective).

At the present time, anyone involved in a transaction in which there is a judgment on the books should take a closer look at the judgment and remember that it now probably means business for 10 years, not five. As always, it is wise to consult with an attorney on the sticky questions that changes in the law always bring about.

Pay Attention to Dates: Recently, Arizona’s judgment renewal statutes were amended to make judgments enforceable for 10 years rather than five before renewal is required. The amendments raise questions about the lifespan and renewal period for judgments that straddle the amendment date. Paying attention to a few dates and details can help avoid those questions (and costly answers).

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Social Entrepreneurship:

EMPOWERING BUSINESS The bottom line includes corporate social responsibility

by RaeAnne Marsh

T

“The driving force is simple. We believe you must give back to the communities where you make a living,” says Howard Fleischmann, who, with his wife, Pat, owns Community Tire Pros & Auto Repair. They believe this is everyone’s responsibility and are among many business leaders in our community who put that belief into action. “Our actions help support our company beliefs and culture; you cannot ask your teams to support social responsibility unless as a company we show the same dedication.” Quoting Peter Drucker, “Culture eats strategy for breakfast,” Fleischmann notes that team members watch and learn by how the company acts. “We are setting the stage for success in business, community support and involvement. Bottom line is affected when team members feel like a part of something bigger than just us.”

Adam Goodman, president and CEO of Goodmans Interior Structures, also emphasizes employee engagement. “People don’t come to work at Goodmans because they love selling file cabinets; they come to be part of something larger than themselves, something that is making an impact on the community.” He underscores the point, stating, “We don’t do any of this to generate a return on our investment; we do it because it is the very purpose of our company. Put another way, supporting the community is why we exist.” Goodmans sponsors numerous programs and is often asked what the impact is on the business. “When I am forced to answer a question like this, I like to say that customers only care about our community involvement if we are the low bidder.

If attracting new customers was our motivation for investing in the community, we would have stopped doing it a long time ago.”

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Kelly Vickers, vice president of corporate social responsibility for Alliance Residential Company, refers to a lot of research that shows current and prospective associates as well as other stakeholders deeply value a company-wide corporate social responsibility (CSR) program. “We know that CSR programs give our associates something meaningful to connect to and be a part of.

We receive so much feedback from our associates about how proud they are to work for a company that has such a focus on CSR and how excited they are to participate in these programs. It’s amazing the compassion our associates have and the desire to give back in their communities or even volunteer internationally.”

Some entrepreneurs get into business for a cause.

Paper Clouds Apparel, a Phoenix-based for-profit business, was founded to support nonprofits and organized to provide employment for people with disabilities. Social purpose came first, as well, for Phoenix resident Gwen Dafnis, a representative for Crowned Free.

“I came across Crowned Free while searching online for opportunities to get involved with raising awareness of human trafficking. When I discovered the opportunity with Crowned Free, it just spoke to me on so many levels.

I just knew I needed to be a part of this amazing group and do great things.” Citing slavery statistics — every 36 seconds, a child is sold into slavery, and there are more people being bought and sold today than in the 300 years of the Atlantic Slave Trade — she says, “It’s important to me, while wearing and marketing Crowned Free’s styles, to educate people about how human trafficking is happening in our own backyards. I explain to every single customer how they are making a difference in lives of those who have been rescued from human trafficking; with every purchase they make, we help support and empower survivors. I also share with them that many of our products are actually made by survivors.”

PROGRAMS AND IMPACT Many businesses create opportunities within the mission and purpose of their core business. GoDaddy, for instance, provides several different programs under GoDaddy for Good, the company’s philanthropic arm, allowing employees and customers the opportunity to give back to the community, says GoDaddy Director of Social Impact Stacy Cline. “GoDaddy empowers everyday entrepreneurs around the world by providing all of the help and tools to succeed online. GoDaddy for Good’s programming is a natural extension of that mission. Our goal is to fuel inclusive entrepreneurship by providing opportunity so that anyone, anywhere, has an equal shot at making their dream of being their own boss a reality.”

With this goal in mind, GoDaddy created GoDaddy GoCommunities, a community and philanthropic program, to equip entrepreneurs in underserved communities with the training, tools and resources they need to be successful. GoDaddy partners with leading nonprofits around the world, Cline explains, to provide community-based programs and virtual learning experiences. GoDaddy GoCommunities focuses on boosting the skills of entrepreneurs through customized trainings, the use of donated products, and access to GoDaddy mentors so they can bolster their small business’s digital presence and gain other critical business skills. GoDaddy recognized a need it felt it was well-positioned to fill. Says Cline, “There are many programs helping small-business owners and entrepreneurs, yet few focus on providing opportunities for non-traditional entrepreneurs or those facing additional barriers in starting or growing their venture.

GoCommunities is unique in that we partner with government, city, nonprofit and private entities to create a robust program for any participant, and it’s 100 percent free to the businesses.”

One such partnership is with LISC Phoenix, Local First Arizona and Phoenix IRC to provide a business assistance program to the businesses that have been or are going to be impacted by light rail extensions and years of hard construction outside their doors. GoDaddy encourages its employees to bring their passion and expertise to assist minority and refugee small business owners technically and emotionally in their small-business journey, and expertise to deliver training, one-on-one coaching and mentorship to teach entrepreneurs how to build and maintain their digital presence.

“Our actions help support our company beliefs and culture; you cannot ask your teams to support social responsibility unless as a company we show the same dedication.”

— Howard Fleischmann,

Community Tire Pros & Auto Repair

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Beyond GoDaddy GoCommunities, GoDaddy supports organizations, such as the Arizona Science Center and Seed Spot, that support inclusive entrepreneurship and STEM through teacher education. GoDaddy believes that creating an inclusive entrepreneurship space starts in the classroom, ensuring that all youth, no matter where they live, have access to the best quality teachers, especially in STEM. Says Cline, “Social impact and social responsibility are good for business, good for our employees and good for the community. Through GoDaddy for Good, every employee is empowered to amplify their personal community impact. By providing paid time off to volunteer, hourly volunteer rewards and a one-toone company match program for charitable donations, GoDaddy encourages employees to get involved in the causes they are most passionate about. The GoDaddy for Good programs are world-class and play a part in recruiting the best talent, retaining those team members and creating a purpose-driven culture.”

Promoting the importance of community involvement was the impetus behind Alliance creating its Alliance Cares. “We have structured this program around three key categories that are very much aligned with our business model and employee passions: supporting those in vulnerable housing situations, community advocacy and protecting the environment,” Vickers says. “Each year, we ensure that there are a handful of corporate-sponsored campaigns and projects that fulfill these three buckets.” To support those in vulnerable housing situations, Alliance partners with Rebuilding Together to back a handful of housing projects each year in various markets that help make homes more livable and safe. To promote protecting the environment, it hosts an annual Earth Day volunteer project in the

local Phoenix market and a company-wide campaign promoting giving back to the environment in each of its markets. An Alliance Day of Giving campaign held each November celebrates community advocacy and challenges the company’s regions to give back to their local community through volunteer efforts. The Phoenix corporate office, the headquarters of the company, also participates in a group volunteer day at St. Mary’s Food Bank. “We offer all full-time employees a full eight hours of paid time off to volunteer at a charity of their choice. In 2017, we saw nearly 1,500 VTO hours used, and 56 percent of those VTO hours were used during November’s Day of Giving campaign.

“Additionally, we are always looking for ways to leverage our business relationships for the greater good,” Vickers goes on. Through a partnership with Lyft as the company’s preferred form of business travel, 1 percent of all rides goes back to the local Phoenix-based charity New Pathways for Youth. Move for Hunger, rolled out in several of Alliance’s markets in partnership with CORT furniture rental, encourages residents who are moving to donate non-perishable, unopened food, which CORT picks up free of charge and makes deliveries on behalf of Alliance’s properties to the local food banks. According to Vickers, Alliance’s three participating markets have donated more than 1,073 pounds of food (894 meals) to local individuals and families in need.

Says Vickers, “Alliance believes in social responsibility so much that we have a dedicated Corporate Social Responsibility department that oversees these efforts, which also include our company-wide sustainability program known as Focus Green. In addition, we produce an annual Corporate Social Responsibility Report that stems from our belief that what gets measured, gets managed. The report

“We are constantly challenging our employees to find needs in the community where we can leverage our surplus assets, talent and resources to help. ” — Adam Goodman, Goodmans Interior Structures

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serves as an opportunity to assess our progress and share results, seek stakeholder feedback and hone our goals for the future. We are always striving to do better and to do more.”

Other businesses have physical assets they can leverage.

Says Goodman, “We are constantly challenging our employees to find needs in the community where we can leverage our surplus assets, talent and resources to help. This framing forces us to look at ourselves as more than just an office furniture dealership; we’re a collection of people with skills and expertise, warehouses, trucks, computers, office space, purchasing power and so on.” The nonprofit Read Better Be Better, for example, needs help with its annual report to donors, and Goodman notes that his company’s best-in-class marketing team can use their spare time to help RBBB design and produce the report. “Throughout the company, there are dozens of short-term projects, like Read Better Be Better, and long-term projects like Good Threads, our 11-year old monthly clothing exchange for foster children.”

Fleischmann’s also leverages the assets unique to its business. “Our efforts with Helping Hands for Single Moms gives us the pleasure of seeing these moms moving forward with their lives, children and their education to become selfsustaining and viable parents,” says Fleischmann, explaining that, by giving away older but dependable cars, the company provides the moms peace of mind to be able to get to child care, work and school. “Over the last 10 years, with fellow NARPRO (Neighborhood Auto Professionals) shops, we’ve gifted auto repair and cars amounting to more than $300,000.

Everybody wins and learns — community, neighborhoods, onlookers, industry, employees and impressionable youth.”

Other programs have grown out of their passion in other areas. The Community Tire Salsa Garden, where once was an empty lot, has produced and given to the community more than 5,000 pounds of vegetables and fruit over the last five years. “The greatest impact is to see a group of school children pulling a carrot out of the ground, who had had no idea where carrots came from,” Fleischmann says. “That is why we have created the Community Tire Salsa Garden. … Our engagement with the local charter school, public, neighborhood and the Kroc Recreation Center has brought enlightened kids into the excitement of growing and learning about Mother Nature.”

RIPPLING OUTWARD Doing good is not just about the individual act. Nor are businesses involved in social entrepreneurship looking at it as a quid pro quo.

Fleischmann, referring to news stations occasionally showing interest and doing “some quick little stories,” acknowledges Community Tire does benefit from some exposure in the community but shares, “Our vendors see us in action and want to be included, either with donations or sometimes team involvement — allowing us to exceed even our expectations on giving back.”

Goodman took what had already been a strong philanthropic ethic in his family’s business and pushed it even further. “Twenty years ago, a customer told me that buying furniture was like buying a used car. You just need shop around until you get the lowest price. That was incredibly offensive to me, and in that moment I became determined to push our entire industry to strive for something better,” he relates. “I wrote an open letter to employees that outlined how Goodmans would be an inspiration to our competitors around the country. As part of our mission, I encouraged our people to offer help to any other office furniture dealer in the country that was interested in pursuing a larger purpose. Now, 20 years later, there are dozens of examples of programs that Goodmans started, right here in Phoenix, that have been copied all over the country.

We have provided templates and marketing materials and step-bystep instructions for other office furniture dealers who have, in many cases, taken our ideas even further than we could have imagined. Even manufacturers have copied some of our best ideas. Slowly, we are raising the bar and changing the marketplace’s perception of our industry.”

Cline credits GoDaddy’s culture and employees with working hard to build and strengthen the local communities. “Through the GoCommunities programs, we are going into the neighborhoods near our offices and working to strengthen those neighborhoods through the power of small business. … We believe that inclusive entrepreneurship fuels local economies across the global and, ultimately, improves lives.”

Alliance’s Vickers shares, “Integrating CSR into more of our culture has also moved us in the direction of integrating evaluating the CSR initiatives (or lack thereof) into our vendor selection and RFP process.” It’s not just that Alliance wants to partner with like-minded vendors who also place a high value on corporate social responsibility, but its CSR programs has spurred vendors to proactively ask how they can support Alliance’s efforts even more. “They want to help and be a part of it,” Vickers says.

“This further strengthens your own efforts because, when you partner with vendors who want to help you make a difference, it doubles your capacity to get initiatives across the finish line. Finding ways to leverage your business partnerships for the greater good is powerful.”

Alliance Residential Company allresco.com Community Tire Pros & Auto Repair communitytirepros.com Crowned Free crownedfree.com GoDaddy godaddy.com Goodmans Interior Structures goodmans.com

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PACKAGED TO IMPRESS

David Ralls is president of Chandler-based Commit Agency, a full-service advertising agency that believes thoughtfully designed consumer interactions informed by a well-defined brand create moments worth remembering and sharing.

Ralls has been recognized by the ASU Spirit of Enterprise Center with the Monster Entrepreneurial Award and by HSMAI (the Hospitality, Sales and Marketing Association International) as one of America’s top 25 Most Influential Minds in the Hospitality Industry.

He has worked with clients in the healthcare, hospitality, home building, retail, government and nonprofit industries, for brands that include CIGNA, The Phoenician, Maracay Homes, Santé, State of Arizona Department of Health Services and Aetna, among many others. commitagency.com

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Differentiating the Gen Y/Z Market One size does not fit all

by David Ralls

With each new generation, a different set of rules presents itself for marketers.

And, with five generations of consumers currently represented in the United States, it can be somewhat complex to differentiate between newer generations that, at first glance, appear to be very similar.

But to say that generations Y and Z are the same, or could be marketed to using the same tactics or channels, would be mistake number one.

Marketers can begin to reveal the differences in these generations once they understand who these people are at their very core. Representatives of Generation Y — also called millennials — were born between 1981 and 1994 and are 25 to 38 years old, whereas those in Generation Z were born between 1995 and 2012 and are 7 to 24 years old.

Looking at these ages, it is quite obvious that they are at very different stages in their lives.

Millennials range between newer college graduates just entering the workforce through established career professionals. They could be newlyweds or parents of toddlers, while older millennials may have kids in (or graduating from) high school. They are more comfortable with technology than older generations since they have been exposed to it for most of their lives.

On the other hand, those in Generation Z range from second-graders to new college grads — a substantial difference in behaviors from one end of the age spectrum to the baby boomers on the other. Collectively, though, Generation Z are big tech users, having grown up in an age when tech devices were all around them from a very early

The term “digital natives” refers to Gen X-ers and Gen Z-ers, who have grown up in the digital age rather than acquiring knowledge of that technology as an adult.

age — even birth, for the youngest Gen Z representatives.

According to Fast Company, 40 percent of consumers will be from this generation by 2020.

Understanding their distinct behaviors and preferences will help marketers strategically approach what’s commonly referred to as generational marketing.

Because those in Gen Z are more comfortable using tech devices, they may prefer technology and social media over personal contact (some people may even call these individuals “detached”). They are less comfortable with traditional sales and advertising approaches that may have worked with their parents or grandparents.

Instead, they tend to favor a more personal, individual and authentic approach via personalized digital experiences, non-celebrity influencers and even chatbots that allow them to communicate with brands without actually having to talk to anyone.

That’s because they are more apt to try a brand when they see people who “look” like them — around their age with similar hobbies or interests — sharing an experience with that particular brand. Companies can respond to this demand by incorporating such tactics as influencer collaborations and user-generated content into their marketing strategy, which would certainly resonate with this generation since nearly half (45 percent) of them follow more than 10 influencers on social media, according to the 2018 State of Gen Z research study.

Similarly, they look to peer ratings and reviews to determine if they will choose one brand over another. In fact, 92 percent of respondents in a Nielsen survey said they trusted word of mouth, including recommendations from friends and family,

BETTERING YOUR BUSINESS above all other forms of advertising. Similarly, the 2016 BrightLocal Local Consumer Review Survey shows that 91 percent of consumers read online reviews and 84 percent trust reviews just as much as a personal recommendation. Over the past few years, there has been a dramatic shift in brands prioritizing their customer reviews and the overall customer experience because of the power of peer influence, especially within Generation Z. With their early adoption of social media, this generation, especially, is used to information in short sound bites. Think Snapchat, Instagram Stories and video. The shorter, the better, so it’s important for marketers to get to the point quickly with their messaging and show how their product or service will make this audience’s lives better. Gen Z’s shorter attention span (compared to other generations) requires a no-nonsense approach. Marketers will most certainly lose a Gen Z customer to their competition if they take too much time to get their point across.

This “need for speed” mentality also impacts Gen Z’s digital experiences, which can quickly turn sour if a brand’s website doesn’t load fast enough, for example. This is especially important on mobile, since 95 percent of this generation has a smartphone, according to the 2018 State of Gen Z research study — making it imperative for brands to prioritize and adopt a mobile-first mentality and design for a small-screen environment.

From user-generated content and social influencers to peer ratings and succinct messages, it’s clear to see that Gen Z is all about transparency.

Not only that, but they prefer brands that have values similar to their own, so brands will need to succinctly communicate their values prominently to appeal to this generation.

There is undoubtedly a lot of overlap between Generation Z and Generation Y; they share a lot of the same traits, including being digital natives, prioritizing innovation and enjoying forming connections with peers and brands alike. However, there are a few small differences that brands should be aware of before they develop their marketing plans for either generation.

While millennials also enjoy social media and digital platforms, they may be more apt to choose companies that offer clear incentives or rewards. This could be that they are closer in age to Gen Xers, who are known to favor coupons, discounts and saving (taking cues from their boomer parents who grew up in an era of saving, perhaps). In fact, 63 percent of millennials indicate they would “check in” to an establishment on social media if they would receive some kind of discount or coupon, according to Yahoo. They enjoy both bricks-and-mortar and online shopping, and are adept at finding the best deal through discount codes and free shipping.

Taking that coupon mindset one step further, millennials are more likely to join a loyalty or reward club with a brand that encourages repeat business. Three-quarters (77 percent) of millennials, in fact, are members of a loyalty program of some kind, according to a Harris Poll.

Expected to be the largest generation by this year, according to Pew Research, millennials also boast $200 billion in buying power.

There are clear similarities in the preferences and habits of Generation Y and Generation Z, as well as some distinct differences that should help marketers determine messaging and channel mix that is most appropriate for their target audience — whether that person is a new mom ordering diapers on Amazon Prime or a college student scrolling through Instagram to find snack inspiration for his all-nighter.

In either case, both are people desiring a human connection with a brand. And the brand that understands the nuances of each generation and tailors its approach accordingly will win brand lovers for life.

Gen Y is sometimes split into two subgroups, Gen Y.1 and Gen Y.2, with the year 1990 currently considered the dividing point.

Unstoppable Teams Three-time Navy SEAL platoon commander and founder of Perfect Fitness reveals how to put together teams that can accomplish any objective — by leveraging an unexpected set of values and priorities. SEALs and civilians operate in extremely different environments, but what makes both kinds of teams excel comes down to the same thing: service to others, trust, empathy and a caring environment. Alden Mills has experience working in both the military and the private sector, and has seen firsthand what it takes to lead an unstoppable team of individuals. Success almost never depends on individual talent and valor; instead, Alden Mills shows, it depends, first, on creating a strong foundation for oneself and, second, using that foundation to help others go beyond their individual pursuits and talents to create something bigger and better — an unstoppable team.

Unstoppable Teams: The Four Essential Actions of High-Performance Leadership Alden Mills

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Reinventing the Product Reinventing the Product looks at how the disruptive waves of digital technologies will affect product companies. Eric Schaeffer and David Sovie assess how digital technologies such as the Internet of Things, data analytics, blockchain, cloud computing and, particularly, AI are transforming traditional products into smart connected products. The book will demystify concepts such as the digital twin, digital product lifecycle management, platform engineering and digital continuity of enterprises. It makes a stringent case for companies to rethink their product strategy, their product road map and their digital capabilities.

Complemented by compelling case studies from around the globe — such as Haier, Faurecia, Symmons and many more — and by interviews with thought leaders and business executives, it provides practical “how-to” advice for business organizations as they develop digital products.

Reinventing the Product: How to transform your business and create value in the digital age Eric Schaeffer and David Sovie Kogan Page

392 pages Available: 3/28/2019

$29.95

Pulling Profits Out of a Hat Pulling Profits Out of a Hat: Adding Zeros to Your Company Isn’t Magic shows that earning more isn’t magic. Business owners can make exponential gains by adding zeros to every aspect of their company. They can pull vast wealth out of places where it looked like there was nothing. Showing readers that they’re surrounded by many more possibilities than they realize, the authors teach how to achieve sustainable, exponential growth of morale, employee engagement, employee retention, and impact on community.

Pulling Profits Out of a Hat: Adding Zeros to Your Company Isn’t Magic 230 pages

Brad Sugars and Monte Wyatt Cranberry Press, LLC

Available: 3/29/2019

$24.95

2019 33 MAR. INBUSINESSPHX.COM

INVESTING IN COMMUNITY

Measuring Success The Value of Evaluation

by Dr. Wayne Parker

“Nonprofits who take a proactive approach to evaluation and outcomes reporting are more prepared to define their outcomes, own their narrative, and truly partner with their donors to create meaningful impact and lasting change,” says Richard Tolleson, president and founder of The Phoenix Philanthropy Group.

Wayne Parker, Ph.D., is of counsel to The Phoenix Philanthropy Group, an Arizona-based international consulting firm serving nonprofit organizations as well as institutional and individual philanthropists with a broad range of nonprofit and philanthropy consulting services that includes evaluation services. phoenixphilanthropy.com.

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Tracking success is at the core of creating a culture of evaluation within a nonprofit organization, where program decisions are made based on facts rather than impressions, hopes and wishes.

When a philanthropic foundation reviews the performance of its investment portfolio, it looks at its financial return on investment, the calculation of which is dollar-based and clear cut. Funders, particularly large ones, are increasingly seeking to measure the performance of their grants portfolio like an investment portfolio as well. However, the ability to calculate the “social return on investment” created by philanthropic gifts and grants is much more difficult than measuring financial ROI. The key questions that foundations want their grantees to answer are “What positive change will occur as a result of this grant?” and “How can we measure our impact using this definition of success?”

Consider, for example, a nonprofit focused on afterschool programming, with the goal of increasing school success.

How does the nonprofit hope to change the lives of students?

That depends largely on how the organization defines school success. Is it based on better grades, better in-school behavior, fewer dropouts, going on to the next level of schooling after graduation, positive feedback from teachers, or a combination of factors? The answer will help determine the appropriate measurement approach and tools needed to track success, and this is the key.

Data does not need to be complex to drive good decisionmaking. Generally speaking, nonprofits should employ as few measures as possible, focusing only on those that are most closely associated with the organization’s definition of success. Organizations often gather far too much data and are unable to employ it effectively. What’s needed is data that is easy to collect, easy to maintain, easy to interpret, and

Funders are increasingly seeking to measure the performance of their grants portfolio like an investment portfolio.

which supports the organization’s ability to focus and deliver on its mission.

In turn, when seeking grants from foundations — and other institutional and individual funders — the most crucial questions a nonprofit organization can answer for themselves and their funders are: • What is the problem we are trying to solve?

• What are we doing to solve the problem?

• Will our intervention produce the change we seek?

• Why should our organization be funded over another doing similar work?

• How will we know if we are being successful?

Responses to these questions lead to a theory of change — an explanation of the activities the organization will undertake to change lives and create impact that can be measured as success. They can also help an organization identify where changes need to be made to enhance impact and streamline operations. Linda Elliot, former executive director of one•n•ten, said that the results of their evaluation caused the organization to make some significant adjustments to the program. Additionally, she said, “The completed evaluation also provided us with a respected voice describing our program, giving us more credibility in seeking program funding.”

Evaluating performance and measuring success is important to funders and grantees alike, and it enables both types of nonprofits to use facts to make decisions for increased social impact. Grant-seeking organizations that effectively measure their success are more likely to be able to prove a need for continued support, just as grant-making organizations that measure the social ROI of their philanthropy are more apt to be successful and make a difference.

BY MIKE HUNTER

MARCH 2019

Arizona Technology Council

Lunch & Learn: ‘Cybersecurity Strategies to Stay Safe’ Tues., March 19 11:30a – 1:00p What are the dangers that every business owner and IT professional should be aware with respect to assessing cybersecurity threats and mitigating the associated Jacob White risks? What are some ways a business owner can protect her organization through more conventional ways like firewalls, anti-virus, encryption and disaster-recovery strategies? These are among the topics that will be covered by Jacob White in his presentation. Attendees will also learn lesser-known techniques, which include white-hat penetration testing, email phishing protection, website security testing, and even social engineering and employee education.

Jacob White is a technology consultant for security with Ingram Micro Distribution, a partner of event sponsor Nothing But NET. He is a 10-year veteran of the IT Industry who started his career in higher education, and has spent the past three years as a security professional supporting leading vendors such as Proofpoint, Tenable, Check Point and FireEye; his security interests lie in social engineering and people-centric security as well as industrial security.

Lunch & Learn (at which lunch is included in the registration) is a weekly event of the Arizona Technology council, on topics that are varied — and of vital import. This presentation, with its provocative title “Cybersecurity: How to stay safe when it seems like everyone’s out to get you,” addresses one of the biggest challenges facing nearly all business in today’s age of digital transformation — protecting its data, its most important asset. Data risks are all around us and come in many shapes and sizes — from well-funded organizations with sinister motives to isolated hackers just having some fun, even to the nonchalance of well-intentioned employees.

The Az Tech Council member sponsoring this session is Nothing But Net (nothingbutnet.com), an award-winning, 18-year-old, independently owned IT Support provider located here in the Greater Phoenix area that serves small to mid-sized businesses.

Members: free; non-members: $15 Galvanize 515 E. Grant St., Phoenix aztechcouncil.org

MARCH 2019

S M T W T F S

Diversity Business Development Center

Scottsdale Design & Construction Outlook Conference Tues. & Wed., March 26 & 27 8:00a Tues. – 4:00p Wed. Over the course of two days, a slate of 20 speakers from government and the design and construction industry will share innovative ideas and showcase solutions. Additionally, the conference will also enable participants to develop partnerships, conduct business and expand their business networks — including diversity, veteran and minority business relationships.

The conference is presented by national nonprofit Diversity Business Development Center; its program is built around the Center’s mission to connect government and institutional buyers with industry vendors and service providers, enabling conference participants to present their capabilities and exhibit products and services while identifying contract opportunities and meeting the decision makers. These are opportunities for both large and small businesses in the $15 million budgeted for the next three to five years in capital improvement projects and contracting opportunities.

The breadth of information and opportunities is shown in this small sampling of feature presenters: Dallas Hammitt, deputy director for transportation with the Arizona Department of Transportation; Troy Hayes, assistant water services director of the City of Phoenix Water Services Department; Mary Peetz, small business program specialist with the 56th Contracting Squadron at Luke Air Force Base; Brad Smidt, senior vice president of economic development with the Greater Phoenix Economic Council; Justin Hicks, branch chief contracting officer of Phoenix VMAC Department of Veteran Affairs; Bill Jabjiniak, director of economic development for the City of Mesa; and Lori Falkenstrom, small business specialist with the U.S. General Services Administration Office of Small Business Utilization.

Members of ABC, AGC, AIA, IIDA, SAME: $265; non-members: $295

SAVE THE DATE

Upcoming and notable Coffee at the Capital Apr

Wed., April 3

3

Casual conversation with key legislators and staff on the Capitol lawn affords the opportunity to discuss and influence important legislative priorities and issues facing small business in the current legislative session. asba.com Diversity Leadership Alliance workshop Apr

3

Wed., April 3

“Rocket: A Simulation on Intercultural Teamwork” presented by Dr. Jessica Hirshorn, principal lecturer at Arizona State University. diversityleadership alliance.net Executive of the Year Luncheon Apr

Thurs., April 4

4

Economic Club of Phoenix honors Doug Parker, who was named chairman and CEO of American Airlines Group in 2013. wpcarey.asu.edu

ASU SkySong – Synergy I & II conference rooms 1365 N. Scottsdale Rd., Scottsdale azbizopps.org

1 2

3 4 5 6 7 8 9 10 11 12 13 14 15 16 MARCH 2019 NOTABLE DATES 17 18 19 20 21 22 23 Sun., Mar. 10 — Daylight Saving Begins 24 25 26 27 28 29 30 Sun., Mar. 17 — Saint Patrick’s Day 31

Wed., Mar. 20 — Spring Equinox

2019 35 MAR. INBUSINESSPHX.COM

MARCH 2019 Thurs., March 7

5:30p – 9:30p

68th Annual State of the City Address & Dinner Glendale Chamber of Commerce Mayor Jerry Weiers’ State of the City Address. Also, the 2018 Chair of the Board, Maria Brunner of OneAZ Credit Union, will recap the year as the chamber welcomes 2019 Chair of the Board Dr. Lily DeBlieux of Pendergast Elementary School District. $95; after 2/15: $120 Renaissance Glendale Hotel & Spa

9495 W. Coyotes Blvd., Glendale

glendaleazchamber.org Tues., March 5

Thurs., March 7

8:30a – 5:30p

7:30a – 9:30a

Tues., March 12

8th Annual Power of the Purse

WorkWELL: Financial Health Awareness

Arizona Hispanic Chamber of Commerce – Latina Business Enterprises Group

Greater Phoenix Chamber of Commerce

11:30a – 1:00p

‘A Practical Approach to Leverage AI for Customer Support’ – Lunch & Learn with MST Solutions Arizona Technology Council

Mini-expo, networking and program that highlights the growing economic impact of woman-owned businesses. Event will also highlight the work of Arizona Women’s Education and Employment.

Financial wellness programs are a new type of employersponsored benefit designed to help employees build a foundation for financial security and stability. Employers recognize that investing in this benefit leads to engaged and enthusiastic employees, increases the retention and attraction of top talent, and allows employers to effectively manage their workforce.

Members: $40; non-members: $50

Free

Members: free; non-members: $15

Desert Botanical Garden

University of Phoenix

MST Solutions Headquarters – TED Talks Conference Room

1201 N. Galvin Pkwy., Phoenix

4025 S. Riverpoint Pkwy., Phoenix

2195 W. Chandler Blvd., Chandler

azhcc.com

phoenixchamber.com

aztechcouncil.org

5

In the future, every business and use case will be leveraging AI in some fashion or the other. For a lot of companies, providing best customer support is key for long-term success. This Lunch & Learn will provide an overview of the maturity of the products available in the market and a practical approach on how to deploy them for various business use cases. Lunch is provided.

7 Tues., March 5

12

5:00p – 9:00p

Wed., March 13

Best of Ahwatukee Awards & Celebration

7:00a – 9:30a

Scottsdale Forward: ‘Generation Z and the Future of Work’

Ahwatukee Foothills Chamber of Commerce

Scottsdale Area Chamber of Commerce

Inaugural event, in partnership with Ahwatukee Foothills News, of networking and awards celebration of leading businesses.

Jamie Casap, “Chief Education Evangelist” with Google, will speak about how digitalization is impacting every business and industry and what this means to business with the first truly native digital generation, Gen Z.

$60 Foothills Golf Club

13

2201 E. Clubhouse Dr., Phoenix

ahwatukeechamber.com

Members: $20; non-members: $35 Tues., March 5

11:30a – 1:00p

‘Network-Enabled Colocation’ – Lunch & Learn with Flexential Arizona Technology Council Edge computing, colocation and robust networks are the next wave of technologies to enable businesses to get closer to the end user for lower latency, faster applications and support of IoT devices.

Flexential’s HybridEdge data centers and FlexAnywhere network infrastructure enable businesses to move closer to their end users providing faster applications, improved customer experience and relieve pressure on centralized core components. Lunch is included.

Members: free; non-members: $15 Flexential Deer Valley Data Center

1850 W. Deer Valley Rd., Phoenix

aztechcouncil.org

Scottsdale Community College Performing Arts Center Tues., March 12

11:30a – 1:00p

‘Dominate the Search Engines’: Lunch & Learn with Thryv Glendale Chamber of Commerce This seminar will cover the basics of search engine optimization and why business owners should consider having it as a part of their marketing strategy.

Members: free; future members: $60 Glendale Chamber of Commerce – BNC National Bank Conference Room 5800 W. Glenn Dr., Glendale glendaleazchamber.org

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For more events, visit “Business Events” at www.inbusinessphx.com

Please confirm, as dates and times are subject to change.

9000 E. Chaparral Rd., Scottsdale scottsdalechamber.com

Wed., March 13

11:30a – 1:00p

Tues., March 26

Elite Networking Luncheon Phoenix Metro Chamber of Commerce

Arizona Technology Council

Special guest speaker is Sean O’Neil, president of Remember Media, LLC and founder and CEO of his speaking and training company, Memory Dynamics, Inc. He is an entertaining and motivating speakers on the topic of developing an instant-recall memory through transferrable skills and very powerful techniques that most people don’t even know exist.

Whether it’s a downtown office space in a 30-story building or a brick-and-mortar storefront in a small strip mall, many commercial leases can be long and intimidating, especially for first-time tenants.

Lease experts from West USA Commercial Division offer tips and strategies to deal with commercial leases.

Members must buy a meal to attend, or pay a $5 entry fee; guests: $10 if pre-registered, $15 at the door Carrabba’s Italian Grill

Members: free; non-members: $15

17007 N. Scottsdale Rd., Scottsdale

Galvanize

phoenixmetrochamber.com Wed., March 13

aztechcouncil.org

9:00a – 11:30a

Fri., March 22

9:00a – 10:30a

2019 State of the District with Greg Stanton

Arizona Commerce Authority

Tempe Chamber of Commerce

Many manufacturing companies have managed to maintain profitable business and even some growth without a formal plan. Others may have experienced a downturn in business and are not sure how to fix it. Attendees at this workshop will learn how a strategic business plan can accelerate or rejuvenate their business, taking it to a higher level of success.

This annual event, hosted in partnership with Maricopa Community College, welcomes community, educational, political and civic leaders for brunch while Rep. Stanton provides an update on federal issues affecting our district, state, and country.

$49

Members: $55; general admission: $65 100 N. 7th Ave., Phoenix

azcommerce.com

13

Rio Salado University

20

21

22

Thurs., March 21

Fri., March 15

2323 W. 14th St., Tempe

tempechamber.org

15

11:30a – 1:00p

‘Credit Card Processing 101, Facts vs.

Myths’ – Friday Forum lunch & networking Scottsdale Area Chamber of Commerce To help fight credit card fraud, credit card issuers are requiring businesses to update payment systems to support EMV technology. Businesses that don’t support EMV will face liability charges in the event of credit card fraud. Lunch will be provided.

26 8:00a – 10:00a

Greater Phoenix Chamber of Commerce

Arizona Technology Council

The leadership landscape is changing dramatically, making the work of business owners more challenging than ever. Attendees will learn how to gain a competitive advantage to stay ahead of ongoing changes and challenges by investing in the development of themselves, their team and their organization. Speaker is Sandra Davis, chair and founder of MDA Leadership.

The MedTech Conference seeks to advance industry discussion from key perspectives through expert panel sessions, keynote speakers and product exhibits to provide opportunities in education, business development, capital formation and networking.

Members: free; non-members: $75

Venue8600

National Bank of Arizona®

8600 E Anderson Dr., Scottsdale

6001 N. 24th St., Phoenix

phoenixchamber.com Wed., March 20

1:00p – 6:00p

SynTech Arizona Small Business Association

Free with online registration

7501 E. McCormick Pkwy., Scottsdale

Embassy Suites Scottsdale

scottsdalechamber.com

asba.com

MAGAZINE

MAR. 2019

IN BUSINESS

CORPORATE SOCIAL RESPONSIBILITY

Entrepreneur ship the

answer?

Differentiati ng the

Gen Y/Z

MARCH

Market Fear Fails

2019 •

as Motivator

INBUSINESSPHX.COM

THIS ISSUE

Voice Assistants Commerc e

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Get a year of In Business Magazine Subscribe now at inbusinessphx.com

Members: $40, with lunch $60; non-members: $60, with lunch $80

aztechcouncil.org

Scottsdale Area Chamber of Commerce – Boardroom

Giving Guide: Prepare for Arizona Gives Day on April 2nd

28

11:30a – 6:30p

2019 MedTech Conference

Free

EMPOWE RING BUSINES S

Thurs., March 28

Small Business Master Series

SynTech is the premier product demo event of the year connecting small business with current trends, and an opportunity for attendees to connect with executives from every industry while learning from expert speakers.

National Business Association of Women Owners – Phoenix

515 E. Grant St., Phoenix

‘Why Do I Need a Strategic Plan Anyway?’

Arizona Commerce Authority – Grace Court School

Is Social

11:30a – 1:00p

‘7 Traps To Avoid When Negotiating Your Next Lease’ – Lunch & Learn with West USA

5001 N. Scottsdale Rd., Scottsdale

If your event is directed to helping build business in Metro Phoenix, please send us information to include it in the In Business Magazine events calendar. Full calendar online. events@inbusinessmag.com

2019 37 MAR. INBUSINESSPHX.COM

MINDING THEIR BUSINESS

Ryan Hibbert: Causing a Riot in Hospitality

Riot Hospitality Group creates environments in and out of Arizona

by Robyn Moore

A HOSPITABLE CONCEPT • Riot Hospitality Group started in 2010 and currently has 12 locations comprised of five different concepts in multiple states across the United States.

• Concepts include Dierks Bentley’s Whiskey Row, El Hefe, Hand Cut Chophouse, Farm & Craft and Riot House.

• The local company was voted among the Inc. 5000’s Fastest Growing Companies in 2018.

• Riot Hospitality Group has a strong focus on community involvement.

Among the many charities the company supports are Folds of Honor, Heal the Hero and Make a Wish Foundation. CEO and co-founder Ryan Hibbert believes investing in the community and giving back is the most important thing a business persona can do, because community is what brings everyone together.

MAR. 2019

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Ryan Hibbert knows what it takes to be successful in the hospitality industry. It was in 2010 when the Arizona native co-founded Riot Hospitality Group, a Scottsdale-based hospitality management company dedicated to evolving the typical restaurant landscape into one that provides unique and meaningful experiences. Nearly a decade and 12 venues later, Hibbert and his team continue to find success in a highly competitive market.

“In the hospitality industry, you have to differentiate yourself by the environments you create and the quality of product you serve,” says Hibbert, CEO of Riot Hospitality Group.

“I believe our company is the best at creating an environment, a culture. Riot Hospitality Group creates unique environments that breed incredible cultures around our brands. The quality of the food, service and entertainment is exponentially better than what you get at other places, and that builds brand loyalty. We give locals and tourists alike a place where they feel like they belong, and they love what they are experiencing.”

In 2013, Hibbert teamed up with country entertainer Dierks Bentley, who grew up in Phoenix, to open the first Dierks Bentley’s Whiskey Row, a country music-based, high-energy restaurant and bar with nightlife and day life experiences.

When they created this venue, which debuted in Arizona, this environment was the first of its kind.

Working closely with a celebrity has been an exciting challenge for Riot Hospitality Group. Bentley and his management team are heavily involved in the entertainment and business development of Whiskey Row. With their support, there is a lot more strategy and communication that goes on behind the scenes to make sure everything is authentic and a true representation of Dierks Bentley. “Working and developing the Whiskey Row brand with Dierks Bentley has been incredibly rewarding. Dierks’ ideas are so creative and visionary; his input has molded every part of our business.

Watching his daily work ethic and drive has inspired me to reach a level of business execution I never thought possible,” says Hibbert. Bentley’s management team has helped Whiskey Row become a nationwide concept with live music bookings and national media and partnership opportunities. There are now four Whiskey Row locations — three in Arizona and one in Nashville — and two more in development.

By creating unique environments like Dierks Bentley’s Whiskey Row for all their five concepts — which include El Hefe, Hand Cut Chophouse, Farm & Craft and their newest concept, Riot House — Riot Hospitality Group has some of the most successful hospitality concepts in the country, with multiple locations throughout Arizona, Illinois, Tennessee and Colorado.

Hibbert uses a “culture based on creativity” mantra for the design and development of every location, while he backs the company with institutional funding and smart legal platforms so that it is infrastructurally built like a Fortune 500 company. He spent more than a decade working in almost every hospitality position, generating a unique experience for the industry. Pairing that experience with his knowledge of finance and real estate has helped him create these industryleading concepts.

“Hospitality has always been in my blood. I’m a big believer in managing by doing. I run our hospitality business by developing talent, getting my hands dirty, and hand-selecting people who share my passion,” says Hibbert.

This style of development took some time for Hibbert and his team to master. Early on, the biggest obstacle to growing the Riot Hospitality Group team was juggling the different types of personalities in the hospitality business. It took time and training. Hibbert believes finding common ground in all relationships is key to growth and success, as well as establishing a company culture that truly values its employees.

Hibbert strives to have the lowest employee turnover possible so every department in the company is being managed by professionals who truly are the best at their tasks.

His philosophy is to give his employees the highest levels of pay, insurance benefits, retirement benefits, work-life balance and job security. As of 2019, Riot Hospitality Group employs more than 800 employees, including many military veterans.

Heading into 2019, Hibbert and his team are constantly developing new ideas and seeking growth opportunities. Riot Hospitality Group has plans over the next few years to focus strategically on nationwide expansion by identifying markets missing something special in the hospitality industry.

Riot Hospitality Group riothg.com

In 2013, Hibbert teamed up with country entertainer Dierks Bentley, who grew up in Phoenix, to open Dierks Bentley’s Whiskey Row, a first-of-its-kind country musicbased, high-energy restaurant and bar with nightlife and day life experiences.

OUR SUBJECT IN-DEPTH

Fear and Consequences Using fear as a motivator? Really?

by Kyle M.K.

The all-hands meeting was called abruptly on a Friday afternoon and the entire staff shuffled into the largest conference room. Ten chairs for 30 employees. No one knew what was happening but all had a concerned look on their face.

• For the nine months prior, everyone in the company had worked harder than they ever had before in their career. They believed in the company’s mission and they knew, in order to succeed, they had to deal with stress. But in the weeks leading up to this abrupt meeting, there had been a lot more anxiety felt throughout the team. Everyone knew the last round of funding was reaching its end. Deadlines were getting more aggressive and Eric, the founder, had fired someone for being an hour late to work.

“Hi everyone,” Eric said as he entered the room. “For the past few weeks, you may have noticed that I have been more stressed than normal and I’m here to tell you why. As you all know too well, I’m not one to beat around the bush, so I’m just gonna come right out and say it — I have some bad news.”

Everyone’s eyes widened, some jaws dropped, others gasped. No doubt they were all thinking about what they had done that contributed to this upcoming bad news. How did they screw up? What could they have done to prevent it?

“Everyone will need to pack up their desks —” That’s it, it must be over. Everyone’s fired.

“— because on Monday we’re moving to a new building a few miles down the road to make room for the next 100 employees!”

Everyone’s eyes widened, some jaws dropped, others gasped. This was not the reaction Eric expected.

“Why would you say it like that?” an engineer asked.

“I thought it would be funny!” exclaimed Eric. “Plus, you guys could use a little motivation to do a better job, because you never know when it’s actually gonna be bad news.”

The room went cold. “Seriously?” a saleswoman said before leaving the room.

The employees saw a depleting bank account, a fired employee and an abrupt meeting on a Friday afternoon as major signs of impending doom. So they were furious when they realized Eric purposefully added to that fear and anxiety for his own amusement. Eric had the best news his employees had heard in a while and ruined it with his approach. Somehow, he couldn’t predict how the fear he built up inside everyone would overshadow the relief he provided with the good news.

Fear has a lasting effect on anyone who endures it, regardless of how it’s consoled, but Eric didn’t know that. He thought he was making a joke.

When working in a startup, it’s common to have aggressive deadlines and always be under the threat of shutting down; that’s why some of the best work occurs in the early days.

But a lot of that good work is because people believe in what they’re doing when they join a company that’s so young and fragile. They work hard because they’re fulfilled, not fearful.

Eric looked up to other founders, like Steve Jobs, and didn’t

consider that the good work at Apple came out of fulfillment; he thought it was because Steve Jobs always hung someone’s job over his or her head to drive results.

In reality, Steve Jobs’ techniques exhausted the Apple culture. Although his employees did great work, constantly living in fear of being fired or failing at a task took a lot out of them. When they couldn’t keep up the pace, they began to leave. Just as importantly, they didn’t recommend Apple as a good place to work. Before long, it was known that Jobs wasn’t a great person to work for, and he was ousted — a detail Eric seemed to forget.

So why, when it has such a terrible effect on people, do leaders believe fear is the best tool to motivate their employees? Because fear is the easiest motivator of emotions. An employee’s survival instinct kicks in and moves the employee into action more consistently than any other emotional response, but it takes its toll over time and, ultimately, depletes the employee’s willingness and ability to work hard.

Of course, it’s impossible to avoid fear; if an employee consistently fails to meet expectations, the fear of being fired will no doubt motivate him or her to work harder. But when fear is the only oxygen someone gets, that person will start to suffocate. If it can ruin a great experience, like a Series B round and a new office, it can ruin all types of experiences.

If Eric had used the good news to congratulate his team on their hard work instead, he would have gotten the reaction he was hoping for — and those employees would have continued to work just as hard as they always had.

Fear is the easiest motivator of emotions, triggering a survival instinct that moves an employee into action more consistently than any other emotional response — but it takes its toll over time and, ultimately, depletes the employee’s willingness and ability to work hard.

Kyle M.K., author of The Economics of Emotion, is a customer experience and leadership consultant who specializes in conflict resolution and has revolutionized the way businesses interact with and design for their customers and employees alike. While working with and studying industryleading companies like Apple, Disney, The Ritz-Carlton and Starbucks, he observed the extraordinary potential of what he has dubbed “the economics of emotion.” As a consultant, he introduced those same principles into the business world at large, with successful applications in hospitality, product development, entertainment and retail. kylemk.com

2019 39 MAR. INBUSINESSPHX.COM

WE VALUE WHAT WE OWN

2019 Audi Q3 Quattro All-Wheel Drive

2019 AUDI Q3 QUATTRO MSRP: $35,800 City: 20 mpg Hwy: 28 mpg Trans: 6-speed automatic 0-60 mph: 8.2 sec

With its agile performance and driver-centric technologies, the 2019 Audi Q3 is great for navigating the city. Available with quattro® all-wheel drive, the Audi Q3 is also ready to escape to the open road. With a turbocharged 200-horsepower, 2.0-liter, TFSI® engine and a six-speed Tiptronic® automatic transmission for sport control, the Audi Q3 can navigate city streets with ease.

From the sporty front grille to the sleek wraparound tailgate and brilliant LED taillights, the Audi Q3 exudes style that can make the open road a little more scenic and the city a little slicker. The Audi Q3 is the crossover SUV that can adapt to almost any environment. Roads can be unpredictable; luckily, the Audi Q3 is available with Audi’s legendary quattro® allwheel drive system. By sending power to the wheels with the most grip, quattro® helps maximize available traction to improve handling performance.

Beauty is in the details. Meticulous interior inlays available in Aluminum Satellite or Balsamic Brown Walnut Wood are testament to Audi’s dedication to fine craftsmanship. The available MMI® navigation-plus system provides available Audi connect®, enabling Google Earth™ with 3-D satellite imagery,

Work Hard, Play Hard

MAGAZINE

MAR. 2019

IN BUSINESS

Giving Guide: Prepare for Arizona Gives Day on April 2nd

CORPORATE SOCIAL RESPONSIBILITY

EMPOWE RING BUSINES S

Is Social

Entrepreneur ship the

answer?

Differentiati ng the

Gen Y/Z

MARCH

Market Fear Fails

2019 •

as Motivator

INBUSINESSPHX.COM

THIS ISSUE

National Business Association of Women Owners – Phoenix

Voice Assistants Commerc e

Impacting

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Get a year of In Business Magazine. Subscribe now at inbusinessphx.com

“I can accomplish more in 50 weeks than I can in 52.”

—Lee Iacocca, when CEO of Chrysler Corporation Travel is the only thing we can buy that makes us richer.

It’s truly a growing experience, giving us new perspective and making us appreciate what we have. Here are samples of three different types of travel tours. —Jerry Rose, manager of the Scottsdale office of Frosch International Travel (www.frosch.com)

a Wi-Fi hotspot for up to eight passenger devices, local traffic and weather, flight information, news and more.

The standard panoramic sunroof offers both the front and rear passengers a virtually unobstructed overhead view while flooding the cabin with natural light. Whether transporting groceries or gear, the driver has plenty of options with a 60/40 split folding rear seatback and 48.2 cubic feet of storage space with rear seats folded.

The aggressive sport crossover SUV appearance of the Audi Q3 is bolstered by S line® bumpers with enlarged air intakes, gloss black side sills, a rear diffuser, aluminum door sills and a pronounced rear lip spoiler.

—Mike Hunter Audi audiusa.com

Land Tour Best of Italy adds a dash of “issimo” to the traveler’s love affair with Italy, exploring captivating landscapes, culture and the mouth-watering flavors that have inspired Italy’s residents to coin the phrase, “First we eat, then we do everything else.” 12 nights, from $3,533

Ocean Cruise Frontier adventure on the Seven Seas Mariner up in the Pacific Northwest takes in Vancouver, the Inside Passage, Ketchikan, Juneau, Skagway, Sitka, Icy Strait, Hubbard Glacier, Homer and Seward. 10 nights, from $5,849

River Cruise

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SINGLEFRAME GRILL Audi’s grille is important because most other car companies have signature grilles with more history.

Audi had to develop its symbolic identity more consciously. The result has become so critical to the company’s identity that it has trademarked the word “Singleframe” for a car grille — which has seen an official four generations of styling.

Photos courtesy of Audi

River cruises such as the Enchanting Danube Cruise make traveling possible to the most extraordinary and historically rich locations, with English-speaking excursions offering breathtaking river views and fascinating shore expeditions. 7 nights, from $2,199

Turn your office or any room into a guest room – then turn it back in seconds

Get Organized. Get Extra Space. Have a Guest Bed PLUS: Save $300 on any Wallbed priced $2,700 or more!

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Chandler/Ahwatukee: SW corner of 48th St. and Ray Rd. 4729 E. Ray Rd. • Phoenix • 480-535-8848 Scottsdale: SW corner of Frank Lloyd Wright and the 101 15705 N. Hayden Rd. • Scottsdale • 480-378-0093

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MEALS THAT MATTER

BY RAEANNE MARSH

Ghost Ranch: Spirited Southwest Fare

Braised Pork Enchiladas with Red Sauce Served with ranchero beans & rice $17

Mesquite-grilled Flank Steak Tacos Served with ranchero beans & rice, handmade tortillas, salsas and guacamole $23

A Southwest menu may conjure up images of tacos and enchiladas, and, in that regard, Ghost Ranch doesn’t disappoint.

But there are unique surprises as well. The grilled trout is a standout, the spice notes of its preparation more than honoring its Southwest setting. Served liberally covered with a salad of fresh greens and root veggies (with colorful varieties that add to the visual impact), this dish is for hearty appetites. Chef Rene Andrade has also created an exceptionally refreshing ceviche that breaks away from tradition with its green aguachile sauce of lime and serrano chiles. Made with jumbo shrimp, cucumber, cherry tomato halves, Mandarin orange segments, and slices of radish and red onion and Fresno chiles, this appetizer is plenty big enough to share (it also works well as a salad for one). As to the enchiladas alluded to above, these include a tasty one made with Chile Colorado, braised pork and Chimayo chile that is ladled with a rich yet mild red sauce and served with ranchero beans side by side with a flavorful white rice. Not to be overlooked is dessert, which also shows a Southwest twist: Burnt Banana, served with a corn ice cream under a caramel sauce, and Chile Chocolate Cake — the spice giving a great new dimension to the chocolate — served with an avocado lime sauce and coconut gelato.

An assortment of beverages includes beer — bottled and on tap, wine and specialty cocktails. If the workweek precludes those spirits, there’s a creative variety of non-alcoholic choices beyond soft drinks and lemonade, such as the Cucumber Basil Cooler that takes lemonade out of its usual comfort zone.

The décor offers all the elements that identify it as Southwest, but in an uncluttered atmosphere whose sense of openness is enhanced by the expanse of window wrapping two sides. Southwest-style cupboards in teal blue face the entrance, and on one side is a wall sporting a collection of desert-bleached steer skulls (not real) mounted as light fixtures. The ceiling (no industrial open-vent style) is a log look finished in an alternating diagonal pattern. And it’s the cheerful sheen of hammered copper, dominating the open kitchen, that greets guests as they enter the restaurant.

The weekday menu changes on the weekend to add brunch specialties.

Ghost Ranch 1006 E. Warner Rd., Tempe • (480) 474-4328 ghostranchaz.com

Mad for March Offices that expect March Madness to be disruptive may as well bite the bullet and do

7 oz. prime beef patty with green chile, white cheddar, chimayo mayo and choice of side $14

lunch where the games can be watched. Here are some favorites with a nice sports-bar menu and a great assortment of TV screens. All open at 11 a.m. during the week.

Arcadia Tavern Arcadia Tavern takes viewing

locations, but the 35 at Scottsdale Fashion Center

are 34 TVs; eight are jumbo

shows that Majerle’s (as befitting an establishment of

screens. Although no screens are

retired Suns forward Dan Majerle) takes this amenity

actually mounted in the patio,

very seriously.

screens above the bar.

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INBUSINESSPHX.COM

Actual number varies among the four Valley

seriously. It’s not just that there

there’s good visibility to the

MAR. 2019

Majerle’s Sports Grill

3095 W. Chandler Blvd., Chandler • (480) 899-7999 21001 N. Tatum Blvd., Phoenix • (480) 585 4999

4801 E. Indian School Rd., Phoenix

24 N. 2nd St., Phoenix • (602) 253-0118

(602) 840-3950

13375 W. McDowell Rd., Goodyear • (623) 2017-6999

arcadiatavern.com

majerles.com

Zipps Sports Grill – Ahwatukee Location

Zipps Sports Grill Zipps covers its bases inside and out. The Zipps on Camelback has 14 TVs inside and five outside; Zipps Arcadia has 24 inside (with a full wall of TVs back to back facing the dining room on one side and the bar on the other) and 4 outside.

12 locations cover the Valley east, west, north and south. zippssportsgrills.com

March Madness, as the annual NCAA Men’s Basketball Tournament is fondly known, impacts employers across the country in lost productivity that has been estimated as low at $600,000 and as high as $2.1 billion, as fans research their teams and create their own brackets.

Photos courtesy of Shelby Moore for Ghost Ranch (top and left), Zipps Sports Grill (bootom)

Green Chile Burger

CELEBRATING 30 YEARS OF SERVING THE WOMEN BUSINESS OWNERS OF PHOENIX

Spring 2019 • nawbophx.org

My Secrets to Success: Negotiate, Close, Repeat

by Ronit Urman

Why is there a gender pay gap? Could it be that 68 percent of women accept a salary without further negotiation?

This figure is real and comes from Katie Donovan of Equal Pay Negotiations. This gap often drives women, such as those in NAWBO, to own their own businesses. And yet, we return to the fact that, in business, negotiation is necessary. Most business owners’ success will be determined by their ability to negotiate.

I operate a commercial real estate company with my husband and partner, Eitan. I’m the one who is tasked with putting the deals together. One of the most important parts of my job is negotiating. I begin my process with what I need to know about the people I will be negotiating with: their strengths, their weaknesses, and the bottom line.

Growing up in Israel made me become a great negotiator. Israel is such a great place to learn the skills because of the mix of people that make up the country. They come from all over the world with different social economics. Some are educated. Some have street smarts. You learn not to underestimate anyone or to judge a book by its cover.

I had the opportunity as a young child to go to the bazaars and haggle with the vendors. My sister and I explored the maze-like Jerusalem market. While my sister would walk away with nothing, I learned the art of the deal. I had two rules: 1. Never let the vendor know how much I really wanted the item.

2. Split the money between my pockets. At the end of the negotiation, I was able to show the vendor an empty pocket.

Here are my six steps for negotiating a deal:

Ronit Urman

NAWBO Phoenix President Designated Broker Urman Enterprises LLC

1. Do your homework. This required a bit of digging into who you will be dealing with. If you haven’t met the person, find a picture so you know their approximate age, style and hobbies. Social media is also a great source of information.

2. Shut up and listen. I always try to include their hot buttons and incorporate them back into the negotiation.

Be patient and give them the time they need. Don’t be in a hurry.

3. Put the attention on the other side. Focus on their needs and wants, not your own. You will need to know ahead of time what you want and where you need to be. Try to get them there; show them how their needs will be met.

4. Aim for the stars and expect the best outcome. Don’t be afraid to ask for what you want. And visualize it.

Believe it. Own it.

5. Be willing to walk. Some negotiators can be tough. That’s okay. While always be willing to walk away, keep the door open for another meeting. This gives you a reason to come back.

6. Close the deal. Don’t forget to ask for the deal. If they are not ready, be subtle in the way that you pose the question. Be sure to ask what you need to do for a second meeting, where there may be another opportunity to close the deal.

ABOUT NAWBO

Wishing you a wonderful 2019 full of growth and prosperity!

NAWBO® prides itself on being a global beacon for influence, ingenuity and action and is uniquely positioned to provide incisive commentary on issues of importance to women business owners.

NAWBO Phoenix propels women entrepreneurs into economic, social and political spheres of power.

nawbophx.org

We host networking and education events throughout the valley each month, open to both members and guests. Check out our calendar at nawbophx.org and join us!

Take advantage of this great networking opportunity by bringing business cards and making connections.

For more infomation, visit www.nawbophx.org.

Phoenix Metropolitan Chapter of the National Association of Women Business Owners 7729 E Greenway Rd. #300, Scottsdale, AZ 85260 480-289-5768 • info@NAWBOphx.org

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NAWBO NEWS

Five Extraordinary Leadership Lessons from Wonder Woman

by Jean Briese

Here are five extraordinary leadership lessons we learn from Wonder Woman.

“You have been my greatest love.”

A young Diana watches with excitement as General Antiope puts the Amazons through rigorous training. A young girl, Diana knows this is her calling, Despite being told “no” numerous times by the very people she loves and respects, she is drawn to the training. She did not yet know her purpose for which she was created, but by saying “yes” to that little voice calling her, she set the wheels of her destiny in motion.

Leadership Lesson 1: Be authentic.

That little voice calling you knows your ultimate purpose. There will be naysayers.

There will be those who try to drown that voice because it doesn’t match their image or because of their limiting beliefs or their fear or because they just simply don’t know. They may love you greatly, just as Queen Hippolyta loved Diana.

But without Diana saying “yes” to that little

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voice calling her, there is no Wonder Woman. To accomplish great things, we have to listen to that internal voice — to be true to you.

“You’re stronger than that, Diana.”

General Antiope puts Diana through rigorous training. Even though Diana is trained harder than any of the others, whenever she falters or falls, the response is, “You’re stronger than that, Diana.” Spoken with no judgment, no emotion; it’s just a fact. “You’re stronger than that, Diana.

You have greater powers than you know.”

Leadership Lesson 2: Have a coach that doesn’t let you get away with less than your potential!

Get a coach — the right coach, who sees all of your potential! General Antiope saw the potential in Diana to be better than she was, and she also knew that Diana would not be prepared for her destiny without the right training. Having a coach doesn’t mean you know less, or will be less; it means you are in training to realize your full potential!

“What I do is not up to you.”

Diana enters a world that is unknown to her — a world where women are second-class citizens. She isn’t allowed in the war room where the men are strategizing how to proceed. Diana is respectful of the world and culture but never gives up on her mission or her own moral code.

She doesn’t get bogged down by “That’s the way we’ve always done it” or other implied rules.

Diana isn’t less of anything when she is not in her battle armor.

Leadership Lesson 3: Be respectfully disruptive.

“You can’t do that; no man can.”

Steve Trevor: “We just … we can’t save everyone in this war. This is not what we came here to do.

Diana Prince: “No. But it is what I am going to do.”

Everything looked hopeless as they entered no man’s land. For years, the conventional ways had failed to stop the death and destruction.

Diana is face to face with her values. This is the reason she has been training and fighting.

She knows with everything in her that this is what she must do — the impossible.

She considers the wisdom of those around her, and then, confident in her own gifts and skills, she makes the decision to be true to her values, her purpose, her mission. She breaks all convention. And in doing so, she is victorious.

Leadership Lesson 4: Confidently take the next step in front of you.

Oftentimes, we want to see every step before we take the next step. Diana simply took the next step in front of her each time it was presented. She didn’t try to rush it.

Despite all the messages advising against taking action, she stayed confident in her gifts, skill and mission. She let her values be her guide. In choosing to take each step as it presented herself, she accomplished what had never been done. Confidently keep taking the next step in front of you.

“I’m willing to fight for those that cannot fight for themselves.”

Trevor, Sameer, The Chief and Charlie form an unlikely team. The Chief has no home, Sameer couldn’t make it as an actor because his skin is “the wrong color,” and Charlie has lost his nerve. And yet, even as they, too, believed Diana’s mission was impossible, they come together in a climactic moment on screen to catapult Diana into a bell tower to take out a sniper who is plaguing the Belgian village.

Leadership Lesson 5: Build a team with passion for the mission.

We aren’t meant to do it alone. Build a team with passion for the mission. Help them be their best version of themselves because, when it counts, they can help propel you to do the impossible.

Be authentic. Have a coach. Be respectfully disruptive. Confidently take the next right step. Build a team with passion for the mission.

Jean Briese is Arizona’s most reviewed and highest-rated speaker, an award-winning sales leader and a transformational coach.

For more information, visit www. jeanbriese.com.

nawbophx.org

Digital Marketing Today or How do I get my business found on the interweb!!

by Julie Cook

So you have a company website. Good for you!!

Now you are thinking, “Whew, the work is over.”

This is just the beginning. You have to get your business found by your ideal client/customer.

Back in 2000 when we started our company, essentially all you had to do was have a website and life was simple. “Look at me, my company has a website,” and now all you had to do was print the URL on your marketing materials and you’d get traffic.

Well those days are long gone!

Let’s pretend that your new website was built responsive and your content was optimized.

Now what?

Enter digital marketing.

What is digital marketing? A broad scope of work and understanding. According to Hubspot, digital marketing encompasses all marketing efforts that use an electronic device or the internet.

The trends for effective use can be fast moving, so staying on top of the correct marketing tools can be daunting.

The choices range from SEO to Content Marketing to Social Media Marketing to Pay Per Click (PPC) to Video Marketing to Affiliate Marketing to Email Marketing to Inbound Marketing. See what I mean about “daunting”?

In preparing for this article, I’ve researched what the “experts” in this field have to say about digital marketing trends to watch in 2019. This list is a compilation of their opinions and just a brief list of trends happening this year.

1. Video Is a Must — 2019 is an even bigger year than 2018 to tell your business story in video, live and/or filmed. By 2020, video marketing is projected to account for 80 percent of total internet traffic. Get your make up on and get in front of the camera. Your customers are waiting to see and hear from you.

2. Good Content Still Matters — You can have all the “bells and whistles” on your website, but, if your content lacks depth and accuracy, you will soon be left behind by the search engines and your web visitors.

3. Social Advertising — You have a whole lot of channels to choose from to share your business

story. The upside is great, the down side is the costs will be rising. Time to increase your marketing budget and define exactly where your clients hang out.

4. Storytelling — Use creative telling and transparency about your brand purpose. Have you noticed how so many national brands have changed the way they are delivering their messaging? Look at the latest McDonald commercials, Bank of America, and Buick.

5. Reviews, Reviews, Reviews — Get your customers involved with endorsing your brand.

6. Email Marketing — Really!?! you say. Yes, it’s still important, but it’s being personalized on a totally different level.

7. Local Influencer Marketing — Does your company have a national footprint? If not, then partnering with local influencers is the new trend.

We all know who our local celebrities are.

8. Chatbots — AI-powered live chat tools or digital customer service. Be prepared to deliver customer service 24/7. This concept was emerging in 2018 and continues to be an important way to connect with your ideal client/customer.

And you thought this digital marketing stuff was easy. Hire yourself a qualified company to get your company and its messaging seen by “Your Ideal Client.”

Julie S. Cook is the owner of Idea Three Creative.

For more information, visit www.ideathree.com.

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NAWBO NEWS

Three Ways Women Can Stand Out from the Crowd

by Cindy Gordon

Humility may be the greatest roadblock to closing the income gap between women and men. If women tooted their horns, asked for salaries that represent their worth (and sometimes even more) and held the same level of self-esteem men do, they would probably be outperforming their male counterparts in all areas of business. Here are three ways women can start gaining the recognition they deserve to get more comfortable with their value.

Share Your Passion

Women are likely to do work or start a business that is connected to something they are passionate about. Their motivation comes from helping others, rather than making money. The art of sharing your passion with others brings about a deeper connection than when one just talks about their product or service. Your words become moving, if not inspirational.

People remember you and the feeling you evoke.

Humility can stop a woman from sharing her passion. We have also been trained to think more in terms of “what we do” instead of sharing “why we do it.” As so expertly shared by Simon Sinek in his renowned TedTalk “How Great Leaders Inspire Action” (http://bit.ly/2r1405M), when we follow suit of inspirational leaders and companies by starting with our “why” we move and attract people.

This insight has also been proven through research. There is a wellknown saying, “People buy on emotion and justify with logic.” According to Harvard Business School professor Gerald Zaltman, 95 percent of our purchase decision takes place unconsciously (http://bit.ly/2N5OIZo). The decision to buy is made subconsciously, based on a deep mental processing system. This subconscious decision is then communicated to the conscious mind that looks for logical justification to seal the deal. So, there is merit in sharing our passion.

Since women start with the advantage of having a passion for their work, communicating this to people, prospects and current clients will give them a foot up and make attracting new opportunities an easy task.

Speak Up with Confidence

Research has repeatedly shown that men speak more often in meetings.

One study in the UK found that men dominated 75 percent of the conversation (https://dailym.ai/2BzIRqm)! Because of this, women are perceived to be less competent and confident. The American culture also labels strong and outspoken women to be “pushy” and “aggressive” while favoring males for these qualities.

With these hurdles put to us, women need ATHENA Leadership Model® to tap into their confidence to speak up. There is a leadership paradigm, (www.athenainternational.org/the-athena-leadership-model-1), that has been found to be more intuitive and authentic to women. It provides eight distinct attributes that reflect women’s contributions to leadership. One of the principles is “Advocate Fiercely.” It refers to speaking up for what you believe; advocating for what you trust is right. The ability to advocate fiercely comes from an awareness of one’s passion — we are more likely to speak our minds when it relates to our passion. We’re

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using our voice for an act of good and providing insights with respect and compassion for others. Using this frame for speaking up has empowered thousands of women to infuse their voice into conversations instead of staying small. With it comes a high level of confidence.

Women can begin by redefining what speaking up means and how they can authentically do it. This will make the action easier and will get people to see the value they bring.

Develop a Community of Personal Support

Men are more apt than women to hire experts to help them in the business. This enables them to move past challenges and areas of unknown faster and with more ease. Women who are successful credit their success to more than just those who have provided them with knowledge and advice. They also found great value from people in their inner circle who provide them with moral support — the people who consistently believed in them and their abilities.

Women tend to downplay the positive feedback they receive from others — feeling uncomfortable standing in the spotlight of their magnificence.

By doing this, they are hijacking their success. Accepting accolades helps to boost self-confidence and self-esteem. It is a powerful reminder of your abilities and impact on others. There is nothing vain or egotistical in receiving complements, so don’t just accept them — ask for them. Over time, they will feel like a warm embrace and a great reminder of your purpose.

Women are changing the business landscape for the better. We are not only seen as more trustworthy, but better contributors to the overall economic landscape of our communities. We are more caring of our clients and invest more time and energy in ensuring they get value from our products and services. To accomplish all this and more, we need to be confident in ourselves, stay focused on our passion, and know that we deserve to be recognized and acknowledged by others.

Cindy Gordon partners with women business owners who are working hard to generate more revenue and are curious to learn how others have succeeded. For more information, visit www.businessrescuecoaching.com.

What Is Your Perspective Costing You?

by Angela Garmon

“It is a matter of perspective,” I recently shared with a client. “You can either choose to continue seeing and doing things your way or you can shift the status quo and ask your team their thoughts.”

Recently, I was loading items into the back of my SUV. Initially, the truck was parked across the street from the house. After the first trip, I thought, “Angela, work smarter, not harder.”

Instead of closing the lift gate, I left it open as I moved the truck to the curb closest to the house.

While the truck was in reverse, I was thrown off by the camera view of the sky instead of the normal street view.

This simple image that popped onto the screen reminded me of the opening quote and how frequently I am having the same conversation with various leaders. When we go at it alone, our views and outcomes can be so narrow even though we are surrounded by a world of possibilities that can be explored. We just have to be willing to look up and look around at those standing beside us.

As leaders in our homes, communities and organizations, we should be encouraging the ideas of others. Yet, so many of us fail to tap into our people resources until the final hour. Think about the last time you were stuck on a particular task. You rehearsed different options or scenarios in your head, ad nauseam, but could not figure it out. Finally, when you were beyond frazzled, you asked a member of your team or someone close by and within minutes a flurry of workable solutions materialized. Consider what that situation cost you.

If a team solely functions from the leader’s vantage point, then the team is working at a disadvantage and is limited — no matter how brilliant of a leader he or she is. I would even dare to say that, over time, a team that was once energized will more than likely become stagnant,

complacent and lethargic when a leader does not consider their viewpoints.

So, then, the question remains: How can a leader tap into his or her team and remain productive?

Look for ways to foster intentional conversations, such as creating an environment for open discussions in meetings. And do not be afraid to mix it up a little. Set aside time to: • Talk about areas where team members are stuck, • Brainstorm new ideas, • Discuss ways to support each other, or • Have a quick mastermind like session to explore departmental goals.

Remember, you are the leader. You must participate to show the team that it is okay to be open to other viewpoints and to have transparent conversations. Transparency helps to build trust in a team. Also, remind them that no idea is a bad idea. It may not be the right fit at the moment, but it could spark some innovative conversations that lead to something else. Finally, make sure the team discusses ways to implement some of the ideas generated during the meeting.

Seeing their ideas come to fruition will help bolster energy and the desire to contribute more in the future.

As leaders, we should constantly be looking for ways to move beyond our comfort zone.

Staying focused on seeing things one way could be costing more than you recognize: time, money, trust and your team. If your perspective is maintaining status quo, take steps toward creating an environment where your team can participate and share the load. Do not wait until you or your team is frustrated; start maximizing everyone’s potential today. After all, you are surrounded by a world of possibilities just waiting to be explored.

Angela Garmon, with ARG Coaching & Consulting Group, works with leaders who are overwhelmed and frustrated with changes in their organizations.

These leaders want to bring their teams together and produce results. For more information, visit www.argccgroup.com.

NAWBO Phoenix Corporate Partners Arizona Bank and Trust

Cox Business

Bank of America

Eculeus Publishing Group

Money Radio 1510

UPS

Border States Electric

Financial Potion

NetworkingPhoenix.com

Wells Fargo

CITYSun Times

Idea 3 Creative

Phoenix Business Journal

CopperPoint Insurance Companies

In Business Magazine

Predictive Group

nawbophx.org

ModLuxe Printing

Salt River Project

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NAWBO NEWS

The Secret to Getting More Referrals in 2019

by Victoria Trafton

A client started working with me because she was frustrated with the fact that she had invested years in networking and wasn’t getting the business she thought she would get. As a result of more than five years of intense effort, her results were: • lots of deep relationships with quality business owners, • a fantastic reputation as an expert in her field, • the satisfaction of connecting many people in her network for business gain, and • lots of meetings, mediocre lunches, and mileage.

Referrals come from doing the right things with the right people at the right time. It is a team sport and you are the captain of your team. Every team needs a playbook, but not all playbooks are the same.

How can you connect with the right people to be on your referral team?

• Know who you need to know and how they can help you.

• Train them to say the right things about you and connect you to the people you need to meet.

• Ask for what you need and define the steps to take to help you grow your business.

What she didn’t get was referrals and new clients!

I see this over and over with entrepreneurs. While the value of networking is clear, the frustration of investing time without significant results is a reality for many people.

The primary cause is not leveraging your relationships for referrals.

Asking for referrals is random. Waiting for referrals to come is a strategy based on hope. Creating referrals is what works. We have to transform our relationships into referrals to create more revenue.

Who do you need to meet?

Start with your current network. You probably know many of them already: • People who can connect you to your ideal clients.

• People who serve the same ideal clients and don’t compete with you.

• People whose clients need what you do.

• People who can meet the wants and needs of your clients.

• People of influence in your networking groups who can help you build your brand and credibility.

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NAWBO NEWS

• People who can connect you to business opportunities for visibility and collaborations.

Train them on what to say to build credibility with people you need to know.

People in your trusted network can educate the market on what you do.

Their endorsement increases your credibility before you even meet them.

Have a clear message about what you do and what outcomes you deliver to your clients. Make it concise and easy to remember. Ask your promotion partners to say this when they introduce you to someone or talk about you.

• What is your promise to clients?

• Who do you help?

• What do you do better than your competitors?

• Why do your clients hire you?

Ask for what you need and tell your partners how to do it.

Let people know how to help you. If you both commit to helping each other grow the business, identify prospects and other people you know who would be good referrals for your partner. Not everyone can create referrals for you, but there are many other things they can do to help you.

• Review their client list to see who might need your services (honor any confidentiality restrictions).

• Find out who they know well who would be an ideal prospect or referral relationship for you. Review the networking group member directory and identify people they know and members you want to meet.

• Strategize how to connect you to the people they know well … when and how to make the introduction and what to say to create mutual benefit from the connection.

You can’t go from zero to a steady flow of referrals in one step. Look at your best relationships. If you think they have access to your ideal clients or other people you need to know, talk to them about exploring a mutually beneficial relationship. Find out how to help them.

If there is agreement, train each other on what to say. Network together and start creating introductions to the right people. Debrief often and brainstorm how to accelerate the know, like and trust factor for each other so you can start to get new clients and referral partners in your networking organizations.

Referrals are in the conversation.

Make every conversation count. Remember you attend events to network for referrals, not to socialize with friends. Having objectives for who to meet and how to help your partners will assure each networking meeting you attend will move you one step closer to creating a steady stream of referrals to drive business growth.

Victoria Trafton is a referral strategist who helps professional service providers collaborate with the right people to create a steady stream of referrals to their ideal clients. For more information, visit www.sisterhoodofhappiness.com.

We need you to Transform a Life!

New Pathways for Youth is seeking 35 volunteer mentors to match with youth having experienced Adverse Childhood Experiences. These youth are committed to transforming their lives. They now need you to step up and join their journey. Will you be the one?

Join us for a Mentor Introduction Session on Tuesday evenings at 6:15 p.m. and on the 2nd and 4th Thursday of each month at 7:30 a.m. at 1001 East Pierce Street, Phoenix.

RSVP to info@npfy.org.

Your commitment is urgent.

Transform a life today!

Become a New Pathways Mentor!

New Pathways for Youth is an evidenced based mentoring program that matches well-trained mentors with youth in need of a caring adult relationship. Mentors receiving coaching and support to guide their mentoring relationship in the life skills curriculum offered

by New Pathways.

Transform a LIFE. Be a MENTOR. nawbophx.org

7

NAWBO NEWS

Protect Your Business Against Fraud

by Veronica Archer

Early in my business banking career, I encountered a client who had me evaluate her financials because she had cash flow issues. This is a common enough business problem, and there are different ways to address it.

This client operated a successful, established business but constantly had overdrafts on her account. Again, this isn’t an unusual business scenario, so there were no red flags.

After evaluating her financials, it started to become clear to me that she was the victim of a skimming fraud. Skimming fraud is theft that occurs prior to the cash of a business entering their accounting system. Simply put, the business was taking in cash, and her accountant was recording that the amount taken in was lower — and pocketing the difference.

The reason her accountant was able to get away with this fraud was that she was a trusted family friend who had known the business owner for years. She did the accounting for all of her family’s businesses, and had done so for nearly a decade.

I had to have an incredibly uncomfortable conversation with my client, and explain to her that the amount of money her business was receiving wasn’t the same amount as was being deposited into her account, and how it happened.

Since then, I have become fascinated with business fraud schemes, am an associate member of the Association of Certified Fraud Examiners, and love being able to help business owners protect their hard-earned money.

Fraud against a business can take many forms, from a small bounced check to high-dollar embezzlement, and everything in between.

Every business owner can help protect themselves by bolstering their fraud defenses, and below are some steps that every business can take before consulting with their financial partners and security experts to assess their unique needs.

Protect against check fraud. Use check verification and staff training to spot fake or altered checks. For outgoing checks, use a secure mail drop so your outgoing checks can’t be stolen and altered.

Use digital transactions more frequently.

Use digital transactions whenever possible for incoming and outgoing funds, as modern digital transactions are more secure than paper transactions, and provide a digital trail.

8

NAWBO NEWS

Train employees on how to spot fraud, scams and counterfeits. People are always your first line of defense against fraud. Teach your employees who receive shipments to be on alert for vendor fraud, and how to spot the signs of spoofed emails and counterfeit cash.

Screen employees, and monitor on an ongoing basis. An “inside job” can be detected or stopped before it begins by carefully screening workers and conducting periodic audits randomly (and on a regular basis). It is also important to ensure that you always have a second set of eyes on your accounts. When one person controls all the books, like in my client’s case, you’re incredibly susceptible to being a victim of fraud — even from someone you know and trust.

Fraud monitoring should never stop.

Preventing fraud is an ongoing process, so ensure you have an easy-to-use accounting system, inventory control systems, and a check and order verification process in place.

It’s also important to remember that most people are good, honest people — but smart businesses need to protect themselves from those handful of people who might be in a position to try to cheat the system.

The people who commit fraud are often not bad people, but there are factors — referred to as the “fraud triangle” — that lead a person to

believe committing fraud is their only option.

When an employee has a financial need — whether that be an ill family member, mounting debt, a gambling addiction or any other number of issues — and see an opportunity where they can exploit their role within the organization, they are often able to rationalize to themselves why committing fraud is the only viable solution available to them.

In the case of my client whose accountant was skimming from her business, her husband had been ill and his medical bills had been mounting. She viewed the fraud as a way to get back on track and relieve some of her stresses.

However, the fraud continued far longer than her husband’s illness, and — as is often the case — she had simply gotten used to receiving that “extra” money.

You can’t always know what is going on in an employee’s personal life to able to identify those likely to commit fraud, but you can implement ongoing measures that will protect both you and your business.

Veronica Archer is a relationship manager with Alerus Financial.

For more information, visit www.alerus.com.

Giving Guide ARIZONA

Presents

Connecting business with our community

GIVE ON APRIL 2, 2019

Giving Guide ARIZONA

Invest in Arizona

To her role as CEO of Alliance of Arizona Nonprofits, Kristen Merrifield brings more than 16 years’ experience that includes leadership roles with the Arizona Small Business Association, the ASU Foundation and the Greater Phoenix Chamber of Commerce.

ARIZONA GIVES DAY Since its inauguration in 2013, Arizona Gives Day has steadily increased the donations to local nonprofits.

Merrifield is an active participant in the business and nonprofit community in her roles as past president of the Arizona Society of Association Executives Board and active member of groups such as the American Society of Association Executives and the National Council of Nonprofits.

2013: raised $1.110 million 2014: raised $1.393 million 2015: raised $2.055 million 2016: raised $2.84 million 2017: raised $2.74 million 2018: raised $3.2 Million Total: $13.4 million

Arizona Gives Day is a powerful 24-hour online giving experience that unites Arizonans around causes they believe in. The single, statewide day of giving has raised $13.4 million for Arizona nonprofits since 2013 and has given away more than $1.1 million in cash prizes to participating organizations. Arizona nonprofits do much more than provide necessary services to our communities — they are an integral part of our state’s economy. Annually, they have an economic impact of $23.5 billion, nearly 8 percent of Arizona’s gross state product. Arizona nonprofits also account for 332,000 jobs.

At the Alliance, our mission is to unite, strengthen and advance Arizona’s nonprofit sector. Arizona Gives Day provides us with a unique opportunity to put our mission into action in a way that not only propels our Arizona nonprofit community, but also cultivates a powerful and engaging spirit of philanthropy statewide. Monetary donations are the most direct way to help a nonprofit make an impact; donations allow nonprofits to allocate funds where they are most needed. Arizona Gives is focused on helping participating nonprofits raise funds that are critical to supporting their work. By donating, you simultaneously invest in the future of Arizona and help nonprofits make an impact in your community.

This year, we are excited to have nearly 500 nonprofits who are participating! We also have a nonprofit cash prize pool of $180,000 for 2019. Prize categories change each year but are based on criteria such as most money raised in certain categories, most donations over a certain amount during a “power hour,” and even some random draws to keep the day exciting for donors and nonprofits alike. Individuals and businesses can also help their favorite nonprofits earn additional donations and prizes by creating fundraising pages on AZGives.org.

You will also see in the following pages that Arizona Gives has many ways for businesses to get involved in the Day, including a new feature, Employee Giving Pages, where business can share the philanthropic goals with their employees and encourage them to make a donation to an organization(s) of their choice. Six businesses will have the opportunity to win $1,000 to donate to one of the participating organizations! You can also learn more at AZGives.org/Businesses.

It is critical that we engage individuals, community leaders, corporate partners and our small-business community in helping us raise $3.2 million as we did last year. We believe everyone has a unique opportunity to “Invest in Arizona.” You can utilize the Giving Guide in this month’s issue of In Business Magazine to learn about some of the great local charities and nonprofit organizations participating in this year’s Arizona Gives Day. Pick one (or several!) to make a donation to on April 2, 2019, at www.AZGives.org.

Together, we can make a huge impact!

Sincerely,

Kristen Merrifield, CAE, CNAP Chief Executive Officer Alliance of Arizona Nonprofits

Giving Guide Presents

ARIZONA

About the 2019 Giving Guide We are pleased to offer the list of Alliance of Arizona Nonprofits

to give on Arizona Gives Day. By participating on this day, you

members who are participating in Arizona Gives Day coming

connect or even reconnect with a nonprofit to support its

up on April 2, 2019. In Business Magazine is proud to create

cause and become a true supporter of all that is important in

this Giving Guide to provide business owners and the more

our community.

than 36,000 subscribers of the magazine information on local nity

ss with our commu

Connecting busine

GIVE ON APRIL

52

2, 2019

MAR. 2019

Go Beyond Gives Day: We ask that you connect with your

nonprofits that they may work with to better our community.

nonprofit, and we challenge you to choose one or more

Our goal is to give these groups exposure for a full month prior

organizations to work with in this coming year. By volunteering

to Arizona Gives Day so that they may realize additional benefit

time, talent and treasure, your organization is likely to gain in

among the business community.

more ways that you might expect.

How to Give: We urge you, as a company or an individual,

Thank you for giving back to our community!

INBUSINESSPHX.COM

Giving Guide ARIZONA

How to Get Your Business Involved in Arizona Gives Day 2019

by Jennifer Purcell

Arizona is home to more than 20,000 nonprofits that provide services we rely on every day. Our nonprofits create safe places to learn, live and fulfill dreams. They enrich our lives through art and culture, and protect our natural wonders, cultural heritage and human dignity.

Arizona Gives Day was created to both strengthen and sustain Arizona’s nonprofit community. The 24-hour marathon of giving raises awareness, connects the public with local businesses and increases financial support for important — and often critical — organizations.

More than 72 percent of Arizona’s nonprofit revenue is generated by earned revenue, fees for services and government contracts — not from philanthropic contributions, which is why your involvement is so important!

It’s also important to remember nonprofits are more than “charities.” Collectively, Arizona’s nonprofits are a powerful, economic engine that: • Employ more than 150,000 workers (the fifthlargest non-government employer in the state), • Generate more than $28 billion in revenue annually, on par with what is generated by the construction sector in the state, and • Generate more than 8 percent of the Arizona’s Gross State Product.

We need all Arizonans to understand that their philanthropic donations make our economy stronger.

Below are some ways that your business can get involved, build a spirit of philanthropy in our state, and ensure a successful future for Arizona’s nonprofit sector and Arizona Gives Day 2019!

SPONSOR

• Sponsor Arizona Gives Day, which assists the program with its efforts to encourage more people to give back to their community.

• Provide a donation to increase the nonprofit incentive prize pool.

IN-KIND ADVERTISING

• Donate your advertising (digital, print, radio, TV, outdoor) or specify an ad for Arizona Gives Day. (Creative available by AAN upon request.)

• Prominently display Arizona Gives Day on your outdoor reader or public space between March 19 to April 2. (Logo available upon request.)

SOCIAL MEDIA

• Like us on Facebook (Arizona Gives Day) and share osts about Arizona Gives Day 2019 before and on April 2.

• Follow us on Twitter (@azgives) and share posts about Arizona Gives Day 2019 before and on April 2.

INBUSINESSPHX.COM

About Arizona Gives Day Arizona Gives Day is a statewide 24-hour online fundraising event for Arizona’s nonprofit community. The event was started in 2013 to connect

EMPLOYEE GIVING AND COMMUNICATION

causes and supporters in order

• Create an Employee Giving Page for your business.

Explain your organization’s commitment to philanthropy on your custom page and encourage employees to give.

Your employee-giving total could win you one of six opportunities to give away a cash prize to a participating nonprofit of your choice.

• Encourage your employees and/or customers to participate, through your e-newsletter, website, social media and email marketing between March 4 and April 2.

to enrich and empower Arizona

POSTERS AND HANDOUTS

Since its inception, Arizona Gives

and begin building a spirit of philanthropy among citizens.

Arizona Gives Day helps raise awareness about Arizona nonprofits and the critical role they play in our communities and state. The program is run by the Alliance of Arizona Nonprofits and Arizona Grantmakers Forum.

• Display posters in your store or workplace to drive awareness between March 4 and April 2.

• Distribute handouts in customer shopping bags between March 4 and April 2.

Day has raised more than $13.4

MATCHING GIFTS

nonprofit community.

• Provide a “matching” campaign gift of some amount for a participating nonprofit.

• If you have a matching gifts program, encourage your employees to submit their Arizona Gives Day receipt after April 2 to increase their impact.

million for nonprofits statewide.

Join in creating a successful Arizona Gives Day 2019 and strengthening Arizona’s azgives.org azgives.org/businesses

DISCOUNTS AND DONATIONS

• Offer a discount on your products or services to customers who show a receipt confirming they gave to a nonprofit on AZGives.org.

• Host a party or event and encourage your attendees to give. Donors can give via phone or schedule their online gifts in advance.

• Adopt a participating nonprofit for your organization to give to. Create a group Fundraising Page for a specific organization on AZGives.org.

MAR. 2019

53

Giving Guide ARIZONA

Nonprofits participating in Arizona Gives Day; listing notes which are members of Alliance of Arizona Nonprofits

.KINEKS Foundation.

Animal Loving Friends, Inc

Arizona Foundation for Women

Arkwatch Foundation

County: Maricopa

County: Maricopa

County: Maricopa

County: Maricopa

azgives.org/KINEKS

azgives.org/alfrescue

azgives.org/afw

azgives.org/arkwatchfoundation

AAZN member

AAZN member

AAZN member

Annie’s Rescue Ride [nueBOX]

County: Maricopa

Arizona Golden Rescue

Audubon Arizona

County: Maricopa

azgives.org/annniesrescueride

County: Maricopa

County: Maricopa

azgives.org/arizonagoldenrescue

azgives.org/audubonaz

azgives.org/nuebox Anthem Pets Animal Rescue County: Maricopa

A

azgives.org/anthempets

A New Day County: Maricopa

azgives.org/ANEWDAYVOCATIONAL AAZN member

A Stepping Stone Foundation County: Maricopa

azgives.org/asteppingstone AAZN member

ACLU Foundation of Arizona County: Maricopa

azgives.org/acluaz AAZN member

Act One County: Maricopa

azgives.org/act1az AAZN member

After The Homestretch-Arizona Inc County: Maricopa

azgives.org/afterthehomestretchaz AAZN member

Agape House of Prescott County: Yavapai

azgives.org/agapehouseprescott All Sports Foundation, Inc. County: Maricopa

azgives.org/prostatecheckup Altered Tails County: Maricopa

azgives.org/alteredtails Amanda Hope Rainbow Angels County: Maricopa

azgives.org/ AmandaHopeRainbowAngels AAZN member

America’s Mighty Warriors County: Maricopa

azgives.org/americasmightywarriors American Diabetes Association County: Maricopa

azgives.org/ americandiabetesassociation Andre House of Arizona County: Maricopa

azgives.org/andrehouse AAZN member

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MAR. 2019

Anti Animal Cruelty Campaign Inc County: Maricopa

azgives.org/ AntiAnimalCrueltyCampaign Arivaca Helping Hearts County: Pima

AAZN member

Arizona Greyhound & Animal Rescue Fund

Aunt Ritas Foundation

County: Pima

County: Maricopa

azgives.org/azgreyhoundrescue

azgives.org/auntritas

AAZN member

AAZN member

Arizona Health Care Foundation

Aviva Children’s Services

County: Maricopa

County: Pima

azgives.org/azhca

azgives.org/avivatucson AAZN member

azgives.org/arivacahelpinghearts

Arizona Housing Coalition

AAZN member

County: Maricopa

AZ Cactus Corgi Rescue

azgives.org/azhcavsa

County: Maricopa

AAZN member

azgives.org/azcactuscorgirescue

azgives.org/az4hyouthfoundation

Arizona Maine Coon Cat Rescue Inc

AAZN member

County: Maricopa

AZ Coalition to End Sexual and Domestic Violence

azgives.org/azmccr

County: Maricopa

Arizona 4H Youth Foundation County: Pima

Arizona Animal Welfare League

azgives.org/acesdv

County: Maricopa

Arizona Musicfest

azgives.org/aawl

County: Maricopa

azgives.org/azmusicfest Arizona Anti-Trafficking Network County: Maricopa

azgives.org/AATN AAZN member

AAZN member

Arizona Native Scholastic Enrichment Resources Foundation County: Maricopa

Arizona Autism United County: Maricopa

azgives.org/AZAunited AAZN member

azgives.org/anserfoundation Arizona Pug Adoption & Rescue Network County: Maricopa

Arizona Basset Hound Rescue Inc County: Maricopa

azgives.org/azbassetrescue ARIZONA BEAGLE RESCUE County: Maricopa

azgives.org/azbeaglerescue Arizona Cattle Dog Rescue County: Coconino

azgives.org/arizonacattledogrescue AAZN member

azgives.org/aparn Arizona Recreation Center for the Handicapped (ARCH) County: Maricopa

azgives.org/archaz AAZN member

Arizona Small Dog Rescue County: Maricopa

azgives.org/azsmalldog AAZN member

Arizona Center for Afterschool Excellence

Arizona Youth Partnership (AZYP)

County: Maricopa

azgives.org/azyp

azgives.org/AZCASE

County: Pima AAZN member

Arizona Center for Nature Conservation/Phoenix Zoo

Arizona-Sonora Desert Museum

County: Maricopa

azgives.org/desertmuseum

azgives.org/phoenixzoo AAZN member

County: Pima

Arizona’s Children Association County: Pima

Arizona Enneagram Association County: Maricopa

azgives.org/ arizonaenneagramassociation

azgives.org/arizonaschildren AAZN member

AAZN member

B Ballet Arizona County: Maricopa

azgives.org/balletaz Ballet Folklorico Quetzalli-AZ County: Maricopa

azgives.org/bfq-az AAZN member

Balsz Community Education Foundation County: Maricopa

azgives.org/balszfoundation BASIS Charter Schools County: Maricopa

azgives.org/basisschools Beads of Courage, Inc. County: Pima

azgives.org/beadsofcourage AAZN member

Ben’s Bells Project County: Pima

azgives.org/bensbells AAZN member

Benevilla (Sun City Area Interfaith Services Inc) County: Maricopa

azgives.org/Benevilla AAZN member

»

INBUSINESSPHX.COM

Giving Guide ARIZONA

Beyond Autism, Inc

Boys & Girls Club of the Gila Valley

County: Maricopa

County: Graham

azgives.org/beyond-autism

azgives.org/bgcgilavalley

AAZN member

Boys to Men Mentoring Network

Casa de los Niños

C

County: Pima

azgives.org/campcolley

County: Yavapai

County: Pima

azgives.org/boystomennca

AAZN member

AAZN member

Brain Injury Alliance of Arizona

Cancer Prevention Research Fund

Black Canyon Historical Society

azgives.org/biaaz

County: Maricopa

County: Yavapai

azgives.org/ blackcanyonhistoricalsociety Books for Kids - AZ, Inc. County: Navajo

Brambley Hedge Rabbit Rescue County: Maricopa

azgives.org/Bhrr Brighter Way Institute

azgives.org/booksforkidsaz

County: Maricopa

Borderlands Produce Rescue

AAZN member

azgives.org/brighterwayinstitute

County: Maricopa

azgives.org/ borderlandsproducerescue

Business Education Foundation Inc County: Maricopa

azgives.org/asba

Boxer Luv Rescue

AAZN member

County: Maricopa

Big Brothers Big Sisters of Tucson azgives.org/tucsonbigs

azgives.org/casadelosninos

Camp Colley Foundation

Casa Libre en la Solana County: Pima

azgives.org/casalibretucson

County: Maricopa

Catholic Charities Community Services

azgives.org/ cnacerpreventionresearchfund

County: Maricopa

azgives.org/catholiccharitiesaz

Cancer Response Team

AAZN member

County: Maricopa

azgives.org/cancerresponseteam

Cave Creek Museum County: Maricopa

Canine Companions for Independence

azgives.org/cavecreekmuseum AAZN member

National (US)

azgives.org/ caninecompanionsforindependence

Center for the Future of Arizona County: Maricopa

azgives.org/arizonafuture

Canyonlands Healthcare

AAZN member

County: Coconino

azgives.org/canyonlandshealthcare

County: Maricopa

Central Arizona Land Trust

azgives.org/boxerluv

County: Yavapai

azgives.org/centralarizonalandtrust

AAZN member

Every attempt has been made to ensure accuracy at the time of press; however, we apologize if any Alliance members were missed in putting this list together.

Career Connectors Career Connectors is a nonprofit 501(c)(3) organization dedicated to connecting professionals in career transition to hiring companies and quality resources.

For the Job Seeker: Career Connectors is an event-driven community outreach program, with three monthly events held across the Greater Phoenix Valley. Each event includes professional career speakers, four hiring companies presenting current opportunities (as well as post-meeting one-on-one face time), and free professional services (resume review/critique, business portraits, social media, LinkedIn coaching and educational opportunities).

For Hiring Companies: Career Connectors has connected more than 500 companies to more than 25,000 professional-level candidates. We are the premier career-level nonprofit organization in the Metro Phoenix area. We support a wide variety of industry sectors: Information Technology, Sales, Finance, Semiconductor, Engineering, Human Resources and more.

For Corporate Sponsors: Sponsoring companies have access to reaching a highly sought-after professional demographic, as well as being an active supporter for those in career transition.

Who we are

Local Top Executive: Jessica Pierce.

REAL REAL

QUALITY

of Years with Firm: 8 Year Established Locally: 2009

Name: Career Connectors Network

Type of Services: Career Services,

Local Office: 3317 S. Higley Rd.,

Workforce, Job Search

Suite 114-272, Gilbert, AZ 85297

Specialties: Job Search, Career

Phone: (480) 442-5806

Resources, Job Connections,

Website: careerconnectors.org

Employer Connections, Job Coaching

Locations in Metro Phoenix: 3

Total Public Support

Headquartered: Gilbert, AZ

INBUSINESSPHX.COM

(Income) in 2016: $164,000

HIRING CareerConnectors is a 501 (c)(3) non-profit organization

CareerConnectors.org 480.442.5806

» MAR. 2019

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»

Giving Guide ARIZONA

Central Arizona Shelter Services Inc.

Coconino CASA for Kids, Inc.

Desert Sky Community School

County: Maricopa

County: Coconino

County: Pima

Emerge Center Against Domestic Abuse

azgives.org/cassaz

azgives.org/coconinocasaforkids

azgives.org/desertsky

County: Pima

Common Sense

Desert Star Community School Inc

Cervical Cancer Prevention and Assistance

County: Maricopa

County: Yavapai

azgives.org/commonsense

azgives.org/desertstarschool

County: Maricopa

AAZN member

azgives.org/emergecenter

AAZN member

Community Cats, Inc.

County: Pima

County: Yavapai

azgives.org/desertsurvivorsinc

Chandler/Gilbert Arc

azgives.org/cattyshackrescue Detour Company Theatre Community Food Bank of Southern Arizona

County: Maricopa

AAZN member

County: Pima

AAZN member

Child Crisis Arizona

azgives.org/communityfoodbank

County: Maricopa

AAZN member

Diabetes Aid and Research Fund

AAZN member

Corbin’s Legacy

azgives.org/diabetesaidresearch

Childhelp, Inc.

azgives.org/corbinslegacy

County: Maricopa

AAZN member

azgives.org/chandlergilbertarc

azgives.org/childcrisisarizona

azgives.org/detourcompanytheatre

County: Maricopa

County: Maricopa

azgives.org/childhelp Crisis Response Network

Diabetes Aid Prevention Fund County: Maricopa

azgives.org/ diabetesaidpreventionfund

Children’s Emergency Medical Fund

County: Maricopa

County: Maricopa

azgives.org/crisisnetwork

azgives.org/ childrensemerencymedicalfund

AAZN member

County: Pima AAZN member

Children’s Museum of Phoenix

Cummings Graduate Institute for Behavioral Health Studies

County: Maricopa

County: Maricopa

Down Syndrome Network

azgives.org/ childrensmuseumofphoenix

azgives.org/ cummingsgraduateinstitute

azgives.org/dsnetworkaz

AAZN member

AAZN member

Chrysalis Shelter for Victims of Domestic Violence

D

County: Maricopa

azgives.org/noabuse AAZN member

Cienega Watershed Partnership County: Pima

azgives.org/cienega Circle the City County: Maricopa

azgives.org/circlethecity AAZN member

Civitan Foundation County: Maricopa

azgives.org/civitanfoundation AAZN member

Clarkdale Historical Society and Museum County: Yavapai

azgives.org/clarkdalehistoric AAZN member

Cochise Canine Rescue County: Cochise

azgives.org/cochisecaninerescue AAZN member

Dancesequences Inc. County: Pima

azgives.org/dancesequences Daring Adventures County: Maricopa

azgives.org/daring-adventures AAZN member

David Glasser Foundation County: Maricopa

azgives.org/davidglasserfoundation Del E. Webb Center for the Performing Arts County: Maricopa

Emerson Theater Collaborative County: Yavapai

Desert Survivors, Inc.

azgives.org/ cervicalcancerpreventionassistance County: Maricopa

AAZN member

Diaper Bank of Southern Arizona azgives.org/diaperbank

County: Maricopa AAZN member

Dress for Success Phoenix County: Maricopa

azgives.org/dressforsuccessphoenix

azgives.org/etc AAZN member

English Language Learners of Arizona County: Maricopa

azgives.org/ella AAZN member

Equine Encore Foundation County: Pima

azgives.org/equineencorefoundation Equine Voices Rescue & Sanctuary County: Pima

azgives.org/equinevoices Esperança, Inc. County: Maricopa

azgives.org/esperanca AAZN member

Eve’s Place Inc County: Maricopa

azgives.org/evesplace AAZN member

F Fearless Kitty Rescue

AAZN member

County: Maricopa

Drowning Prevention Coalition of Arizona

AAZN member

County: Maricopa

azgives.org/preventdrownings

azgives.org/fearlesskittyrescue

Feed My Children’s Fund County: Maricopa

AAZN member

azgives.org/feedmychildrensfund

Duet: Partners In Health & Aging

Feed My Hungry Children

County: Maricopa

azgives.org/duetaz AAZN member

E

County: Maricopa

azgives.org/feedmyhungrychildren Feed My Starving Children County: Maricopa

azgives.org/fmsc

azgives.org/dewpac

East Side Elves

Feeding America’s Children

County: Maricopa

County: Maricopa

Desert Botanical Garden

azgives.org/eastsideelves

azgives.org/feedingamericaschidren

Eastside Neighbors Volunteer Program

Feeding America’s Hungry Children

AAZN member

County: Pima

Desert Foothills Land Trust, Inc.

azgives.org/envptucson

azgives.org/ feedingamericashungrychildren

County: Maricopa

AAZN member

County: Maricopa

azgives.org/dbg

County: Maricopa

Feeding Gods Children

azgives.org/dflt AAZN member

Elevate Phoenix

County: Maricopa

County: Maricopa

azgives.org/feedinggodschildren

Desert Paws Rescue

azgives.org/elevatephoenix

»

County: Pinal

azgives.org/desertpawsrescue

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MAR. 2019

INBUSINESSPHX.COM

Giving Guide ARIZONA

Feeding Hungry Children

Forever Loved Pet Sanctuary

Friends of the Phoenix Public Library

County: Maricopa

County: Maricopa

County: Maricopa

azgives.org/feedinghungrychildren

azgives.org/ foreverlovedpetsanctuary

azgives.org/plfriends

Fishers for Men for Veterans

AAZN member

County: Apache

AAZN member

Friends of the Verde River

azgives.org/fishersofmenforveterans

Foundation for Blind Children

County: Yavapai

AAZN member

County: Maricopa

azgives.org/verderiver-az

azgives.org/seeitourway

AAZN member

County: Coconino

Fountain Hills Theater

azgives.org/masterchorale

County: Maricopa

Friends of Tucson’s Birthplace Mission Garden

AAZN member

azgives.org/fountainhillstheater

County: Pima

AAZN member

azgives.org/tucsonsbirthplace

Flagstaff Master Chorale, Inc

Flagstaff Youth Chorale

AAZN member

County: Coconino

Fox Tucson Theatre Foundation

azgives.org/flagstaffyouthchorale

County: Pima

FullCircle Program Inc

AAZN member

azgives.org/foxtucson

County: Maricopa

AAZN member

azgives.org/fullcircle

Foothills Animal Rescue County: Maricopa

AAZN member

azgives.org/foothillsanimalrescue

Free Arts for Abused Children of Arizona

Furnishing Dignity

AAZN member

County: Maricopa

County: Maricopa

azgives.org/freeartsaz

azgives.org/furnishingdignity

Foothills Food Bank and Resource Center

AAZN member

AAZN member

County: Maricopa

Friends of Pima Animal Care Center

azgives.org/foothillsfoodbank

County: Pima

AAZN member

azgives.org/friendsofpacc AAZN member

G G.E.M. Environmental County: Yavapai

azgives.org/gemenvironmental AAZN member

Gabriel’s Angels County: Maricopa

azgives.org/gabrielsangels-az AAZN member

GAP Ministries County: Pima

azgives.org/gapmin AAZN member

Gila Watershed Partnership County: Graham

azgives.org/ gilawatershedpartnership AAZN member

Girl Scouts of Southern Arizona County: Pima

azgives.org/girlscoutssoaz

»

AAZN member Every attempt has been made to ensure accuracy at the time of press; however, we apologize if any Alliance members were missed in putting this list together.

Homeward Bound

Homeward Bound is a nonprofit organization based in Phoenix, Arizona, that creates pathways out of poverty for homeless families ready to make a change.

We help homeless families by providing them with housing and a program of services that help them get back on their own two feet.

Homeward Bound families are provided with affordable housing that is safe and well-maintained. Each family is assigned a case manager, who helps them focus on budgeting, repairing their credit and getting the resources they need to achieve their goals. Our program also helps families develop basic life skills, including GED tutoring, self-esteem, home maintenance, parenting and time management.

We help 130 homeless families in our community every year, and more than 75 percent of them move on to permanent housing. That’s because by the time they leave our program they’ve received housing, job training, life skills and learned how to budget and save money.

You can donate to help our families, volunteer to help provide needed services or simply learn more by visiting our website at www.HomewardBoundAZ.org and liking us on Facebook at www.Facebook.com/HomewardBoundAZ. Help us break the cycle of poverty today!

Who we are

Local Top Executive: Becky Jackson.

Name: Homeward Bound

of Years with Firm: 3

Local Office: 2302 W. Colter St.,

Type of Services: Housing Support

Phoenix, AZ 85015

Services, Social Services, Child Care

Phone: (602) 263-7654

Specialties: Transitional Housing, Case

Website: HomewardBoundAZ.org

Management, Child Care, Employment

Locations in Metro Phoenix: 1

Services, Program Services

Headquartered: Phoenix

Total Public Support

Year Established Locally: 1990

INBUSINESSPHX.COM

(Income) in 2018: $4,547,995

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Giving Guide ARIZONA

Helping Orphaned Mutts Succeed, Inc.

Housing Solutions’ Sharon Manor Program

Ironwood Pig Sanctuary

County: Coconino

azgives.org/glencanyon

County: Pima

County: Coconino

azgives.org/ironwoodpigs

azgives.org/homs4dogs

azgives.org/housingnaz

AAZN member

AAZN member

Heritage Park Zoological Sanctuary

Human Services Campus

County: Yavapai

County: Maricopa

azgives.org/hpzs

azgives.org/humanservicescampus

Glen Canyon Conservancy

GLSEN Phoenix County: Maricopa

azgives.org/glsenphoenix Goldensun County: Maricopa

AAZN member

azgives.org/goldensun

Heritage Square Trust

AAZN member

County: Coconino

Humane Society of Central Arizona

azgives.org/heritagesquaretrust

County: Gila

Greater Phoenix Chamber Foundation

Hi Chap Foundation

County: Maricopa

County: Yavapai

azgives.org/ phoenixchamberfoundation

azgives.org/hichapfoundation

azgives.org/humanesocietycentralaz

H

County: Pima

Habitat for Humanity Tucson

Homeless Youth Connection

azgives.org/higherground

azgives.org/habitattucson HALO Helping Animals Live On County: Maricopa

azgives.org/halorescue Handi-Dogs, Inc. County: Pima

azgives.org/handi-dogs AAZN member

Harvest Compassion Center County: Maricopa

azgives.org/ harvestcompassioncenter AAZN member

Healing Arizona Veterans County: Pima

azgives.org/healingarizonaveterans Heart Disease Prevention Institute County: Maricopa

azgives.org/ heartdiseasepreventioninstitute Hearth Foundation, Inc. County: Pima

azgives.org/thehearthfoundation AAZN member

Heirloom Farmers Markets County: Pima

azgives.org/heirloomfm Help in Healing Home Foundation, Inc. County: Maricopa

azgives.org/helpinhealinghome AAZN member

Helping Hands for Single Moms County: Maricopa

azgives.org/ helpinghandsforsinglemoms AAZN member

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MAR. 2019

Humane Society of Southern Arizona County: Pima

Higher Ground a Resource Center

County: Pima

AAZN member

County: Maricopa

azgives.org/hycaz AAZN member

Homeward Bound County: Maricopa

azgives.org/homewardboundaz

azgives.org/hssaz AAZN member

Humane Society of the White Mountains County: Navajo

azgives.org/hswm AAZN member

County: Pinal

J Jacob’s Hope County: Maricopa

azgives.org/jacobshopeaz Jewish Family & Children’s Service (JFCS) County: Maricopa

azgives.org/jfcsaz AAZN member

Jewish Free Loan County: Maricopa

azgives.org/jewishfreeloan AAZN member

JLB Project Inc County: Coconino

azgives.org/jlbproject Junior Achievement of Arizona County: Maricopa

I

azgives.org/jaaz AAZN member

AAZN member

ICAN: Positive Programs for Youth

Hoofbeats with Heart

azgives.org/ican

County: Pinal

AAZN member

azgives.org/juniorleagueoftucson

AAZN member

ICM Food & Clothing Bank County: Maricopa

K

Hoofsnhorns Farm Sanctuary

azgives.org/icmaz

County: Pima

AAZN member

Kadima.Foundation

azgives.org/ hoofsnhornsfarmsanctuary

IMPACT for Enterprising Women

Hope Pregnancy Resource Center

azgives.org/ impactforenterprisingwomen

azgives.org/hoofbeatswithheart

County: Coconino

azgives.org/hopeprc Hopi Education Endowment Fund

County: Maricopa

County: Maricopa

IMPACT of Southern Arizona County: Pima

County: Navajo

azgives.org/impactsoaz

azgives.org/ hopieducationendowmentfund

AAZN member

Junior League of Tucson, INC. County: Pima

County: Maricopa

azgives.org/kadimafoundation Keep Phoenix Beautiful County: Maricopa

azgives.org/keepphxbeautiful AAZN member

Keep Sedona Beautiful, Inc. County: Coconino

azgives.org/keepsedonabeautiful

AAZN member

Integrated Community Solutions to Active Violence Events (ICSAVE)

Keepers of the Wild

Horse’n Around Rescue Ranch and Foundation, Inc.

County: Pima

azgives.org/keepersofthewild

County: Cochise

AAZN member

azgives.org/horsenaroundrescue Hospice of the Valley - Phoenix, AZ

azgives.org/icsave

Interfaith Community Services County: Pima

County: Maricopa

azgives.org/icstucson

azgives.org/hov

AAZN member

AAZN member

County: Mohave AAZN member

Kids Unlimited County: Pima

azgives.org/kidsunlimited Kids’ Chance of Arizona County: Maricopa

House of Broadcasting, Inc.

International Sonoran Desert Alliance

County: Maricopa

County: Pima

azgives.org/houseofbroadcasting

azgives.org/isda

Kind to Nature

AAZN member

County: Maricopa

azgives.org/azkidschance AAZN member

House of Shelter Incorporated

azgives.org/kindtonature

County: Maricopa

AAZN member

azgives.org/ houseofshelterincorporated

Every attempt has been made to ensure accuracy at the time of press; however, we apologize if any Alliance members were missed in putting this list together.

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»

Giving Guide ARIZONA

Support My Club It is the mission of Support My Club to support students on their path to graduation by engaging communities to fulfill the needs of school clubs and teams. We believe that all students have the opportunity to pursue their hopes, dreams and aspirations through participation in extracurricular activities, and Support My Club does just that.

Support My Club achieves this and provides a convenient, specific and efficient way for individuals to support out-of-classroom education to allow students to be properly equipped to pursue their interests; to reduce club sponsor and coach out-of-pocket costs; and to reduce club time spent on fundraising, allowing focus to remain on the original activity.

Research says that structured after-school activities work. They work to engage students, keep them in school, and keep them from participating in risky behaviors. Clubs and sports activities need help to provide the inspired minds and innovative ideas of students with the tools to succeed in their missions.

That’s where we come in.

We support clubs in all focus areas and encourage all students to get involved with extra-curricular activity to become further engaged and hone skills. Students

learn to collaborate, manage and balance their time, become more financial literate, and gain valuable leadership experience.

We are an e-commerce solution where donors can support the needs of high school clubs and sports.

Clubs post their specific needs, and donors “shop” for items that speak to them. Items are added to the online cart, donors make a 100-percent-tax deductible purchase, and Support My Club delivers the item directly to the club!

For every $100 of value received, the club completes one hour of community service, allowing the receiver to become the giver and the cycle of philanthropy to continue.

There is something for everyone. Products range from $2 to thousands of dollars, and items represented from the four A’s: Academics, Athletics, Arts and Activities. We believe that anyone can be a philanthropist, and SMC provides a way for citizens to engage in specific and meaningful philanthropy at a giving level comfortable to them. Now, communities near and far have a way to support the education of extra-curricular activities, where excited and imaginative teens work to make a difference in their own lives and the lives of others.

Who we are Name: Support My Club Local Office: 5070 N. 40th St. Suite 110, Phoenix, AZ 85018 Phone: (602) 339-8421 Website: supportmyclub.org Locations in Metro Phoenix: 74 high schools served Headquartered: Phoenix Local Top Executive: Amy Armstrong, CEO & Founder. of Years with Firm: 5 Year Established Locally: 2012 Type of Services: Youth Services Specialties: Clubs and Teams Total Public Support (Income) in 2015: $401,000

An online registry for equipping High School clubs on their path to graduation FULFILL A STUDENT NEED AT

SUPPORTMYCLUB.ORG STRONGER

INBUSINESSPHX.COM

students • STRONGER schools • STRONGER community

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Giving Guide ARIZONA

Kino Border Initiative, Inc. County: Santa Cruz

Lutheran Social Services of the Southwest

azgives.org/kinoborderinitiative

County: Maricopa

azgives.org/lss-sw Kochavim County: Maricopa

azgives.org/kochavim

AAZN member

M

N National Center for American Indian Enterprise Development County: Maricopa

azgives.org/ncaied

L

Make Way for Books

Native American Advancement Foundation

County: Pima

County: Pima

League of Women Voters of Arizona Education Fund

azgives.org/makewayforbooks

azgives.org/ nativeamericanadvancement

County: Maricopa

azgives.org/lwvaz

AAZN member

AAZN member

MASK (Mothers Awareness on School-age Kids)

Native Seeds/SEARCH

County: Maricopa

County: Pima

Leukemia Foundation for Arizona’s Children

azgives.org/maskmatters

azgives.org/nativeseeds

County: Maricopa

Matthew’s Crossing Food Bank

azgives.org/azlfac

County: Maricopa

Neighborhood Ministries, Inc.

azgives.org/matthewscrossing

County: Maricopa

AAZN member

azgives.org/nmaz

azgives.org/lezfinity

Mental Health Coalition Verde Valley

AAZN member

County: Yavapai

Never Again Foundation Legal Services

AAZN member

Lezfinity Incorporated County: Maricopa

AAZN member

Oasis Sanctuary Foundation, LTD County: Cochise

azgives.org/the-oasis AAZN member

One Small Step/Clothes Cabin County: Maricopa

azgives.org/clothescabin One Step Beyond, Inc. County: Maricopa

azgives.org/osbi AAZN member

Our Family Services, Inc. County: Pima

azgives.org/ourfamilyservices AAZN member

Our Neighbors Farm and Pantry County: Graham

azgives.org/ourneighborsfarm AAZN member

P

azgives.org/mhcvv

County: Maricopa

Life Athletix, Inc./Tucson Turf Elite Football

AAZN member

azgives.org/naf

PACC911 (Phoenix Animal Care Coalition)

County: Pima

Mentoring Tucson’s Kids Inc.

North Country HealthCare

County: Maricopa

azgives.org/lifeathletixtucsonturfelitefootball

County: Pima

County: Coconino

azgives.org/pacc911

azgives.org/mentoringtucsonskids

azgives.org/northcountryhealthcare

AAZN member

MIKID - Mentally Ill Kids In Distress

AAZN member County: Maricopa

Northern Arizona Pioneers’ Historical Society

Packages From Home

Literacy Volunteers of Coconino County

azgives.org/mikid

County: Coconino

azgives.org/packagesfromhome

County: Coconino

AAZN member

azgives.org/nazpioneers

AAZN member

County: Maricopa

azgives.org/thinkliteracy Million Dollar Teacher Project

Northern Jaguar Project

Living Streets Alliance

County: Maricopa

County: Pima

Page Regional Domestic Violence Services

County: Pima

azgives.org/mdtproject

azgives.org/northernjaguarproject

County: Coconino

AAZN member

Mindfulness First County: Maricopa

Northland Pioneer College Friends and Family Inc

Lost Dogs Arizona

azgives.org/mindfulnessfirst

County: Navajo

Parent Aid Child Abuse Prevention Center, Inc.

County: Maricopa

AAZN member

azgives.org/npcfriendsfamily

County: Pima

AAZN member

azgives.org/parentaid

azgives.org/livingstreetsalliance

azgives.org/prdvs

azgives.org/lostdogsarizona Mission of Mercy Arizona Health Partnership Fund

Northwest Valley Connect

Lost Our Home Pet Rescue

County: Maricopa

County: Maricopa

Parents of Addicted Loved Ones-PAL

County: Maricopa

azgives.org/amissionofmercy

azgives.org/northwestvalleyconnect

County: Maricopa

azgives.org/lostourhome

AAZN member

AAZN member

azgives.org/palgroup

Mobile Meals of Southern Arizona

notMYkid

Loving-Groups.com, Inc.

County: Pima

County: Maricopa

County: Maricopa

azgives.org/mobilemealssoaz

azgives.org/notmykid

Parkinson & Movement Disorder Alliance

azgives.org/loving-groups

AAZN member

AAZN member

County: Pima

Lowell Observatory

Now I Lay Me Down To Sleep

County: Coconino

MOLAR Maricopa County Oral Health Leaders and Resources

azgives.org/lowell

County: Maricopa

azgives.org/nowilaymedowntosleep

Paw Placement of Northern Arizona dba High Country Humane

O

County: Coconino

AAZN member

AAZN member

AAZN member

AAZN member

azgives.org/pmdalliance National (US)

azgives.org/molarcoalition Lupus Foundation of Southern Arizona Inc.

AAZN member

County: Pima

More Than a Bed

azgives.org/lupusfoundationsoaz

County: Pima

azgives.org/morethanabed

Oak Creek Watershed Council County: Yavapai

azgives.org/oakcreekwatershed

AAZN member

azgives.org/highcountryhumane Paws Patrol Inc County: Pima

azgives.org/greenvalleypawspatrol

Every attempt has been made to ensure accuracy at the time of press; however, we apologize if any Alliance members were missed in putting this list together.

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Giving Guide ARIZONA

Pawsitive Friendships

Phoenix Chorale

Pima Council on Aging

Prescott Area Tennis Association

County: Maricopa

County: Maricopa

County: Pima

County: Yavapai

azgives.org/pawsitivefriendships

azgives.org/phoenixchorale-az

azgives.org/pcoa

AAZN member

AAZN member

azgives.org/ prescottareatennisassocation

Pawsitively Cats, Inc

Phoenix Fire Foundation

County: Maricopa

PROJECT C.U.R.E.

County: Pima

County: Maricopa

azgives.org/planethelp2001

County: Maricopa

azgives.org/pawsitivelycats

azgives.org/phoenixfirefoundation

Planet Help 2001

azgives.org/projectcure Planned Parenthood Arizona Inc.

AAZN member

AAZN member

Phoenix Guitar Society

County: Maricopa

Pearce Family Foundation

County: Maricopa

azgives.org/phoenixguitarsociety

azgives.org/plannedparenthoodarizona

Project Insight

County: Maricopa

AAZN member

azgives.org/projectinsight

azgives.org/pearcefamilyfoundation

County: Pima

Phoenix Herpetological Sanctuary Pets on Wheels of Scottsdale

County: Maricopa

azgives.org/phoenixherp

Play- Play and Learn Through Art and Yoga

Puppies And Kittens Rescue Fund

County: Maricopa

azgives.org/petsonwheelsscottsdale

AAZN member

County: Maricopa

azgives.org/ puppieskittensrescuefund

azgives.org/playphx

AAZN member

Phoenix Rescue Mission

AAZN member

Phillip England Center for the Performing Arts Foundation

County: Maricopa

azgives.org/phoenixrescuemission

Poore Medical Clinic

County: Yavapai

AAZN member

County: Coconino

azgives.org/pecpaf

County: Maricopa

azgives.org/pooremedicalclinic

Phoenix Center for the Arts

Pima Community College Foundation Inc

Positive Paths

County: Maricopa

County: Pima

County: Maricopa

azgives.org/phoenixcenterforthearts

azgives.org/pima-foundation

azgives.org/positivepathsaz

AAZN member

AAZN member

AAZN member

R Rainbow Acres County: Yavapai

azgives.org/rainbowacres Read Better Be Better County: Maricopa

azgives.org/readbetterbebetter

»

AAZN member

Read Better Be Better

DID YOU KNOW? 86% of Arizona’s low-income 3rd graders are not reading at grade level, making them four times less likely to graduate from high school.

Read Better Be Better (RBBB) is an after-school literacy program that helps children improve their reading skills in order to become better learners. We are the only nonprofit organization that inspires and equips Arizona youth to help us solve this literacy crisis.

HOW DOES IT WORK? The program pairs trained 8th grade students with struggling 3rd grade readers. Together, they work through our proven curriculum, followed by fun group activities; all of which are proven to develop literacy skills as a foundation for broader academic success.

WHAT DO THE KIDS HAVE TO SAY ABOUT RBBB? “I loved the kids I was working with and knowing that I was helping them… It helped me be more responsible!” (Arianna, 8th grade) “I used to struggle, and now I don’t.” (Daviana, 3rd grade) “This program changed me by showing me how important it is to help younger kids.” (Sara, 8th grade)

Who we are

Local Top Executive: Sophie Etchart.

Name: Read Better Be Better

of Years with Firm: 5

Local Office: 715 E. Montecito Ave.,

Year Established Locally: 2014

Phoenix, AZ 85014

Type of Services: Youth Education

Phone: (602) 374-8695

Specialties: Literacy, Education,

Website: readbetterbebetter.org

Service-Learning, Mentoring

Locations in Metro Phoenix: 36

Total Public Support

Headquartered: Phoenix

(Income) in 2018: $432,508

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Giving Guide ARIZONA

Rebuild Superior, Inc.

Seeds of Hope, Inc. County: Pinal

Southwest Wildlife Conservation Center

Tempe Community Council

County: Pinal

azgives.org/rebuildsuperior

azgives.org/seedsofhopeaz

County: Maricopa

azgives.org/tempecoalition

AAZN member

AAZN member

azgives.org/southwestwildlife

AAZN member

County: Maricopa

AAZN member

Reid Park Zoological Society

Silver Lining Riding Program

County: Pima

County: Maricopa

St Vincent de Paul

Terra BIRDS County: Coconino

azgives.org/reidparkzoo

azgives.org/silverliningriding1

County: Maricopa

azgives.org/terrabirds

AAZN member

azgives.org/stvincentdepaul

AAZN member

County: Maricopa

Sky Island Alliance

St. Joseph the Worker

The 3000 Club

azgives.org/rockstarrescue

County: Pima

County: Maricopa

County: Maricopa

azgives.org/skyislandalliance

azgives.org/sjwjobs

azgives.org/the3000club

Ronald McDonald House Charities of Central and Northern Arizona

AAZN member

AAZN member

County: Maricopa

Smiles and Beyond

St. Mary’s Food Bank Alliance

County: Pima

azgives.org/rmhccnaz

County: Maricopa

County: Maricopa

azgives.org/talgv

azgives.org/smilesandbeyond

azgives.org/stmarysfoodbank

Ronald McDonald House Charities of Southern Arizona, Inc.

AAZN member

AAZN member

The Arizona Pet Project

County: Pima

Sojourner Center

Stardust Building Supplies

azgives.org/azpetproject

azgives.org/rmhctucson

County: Maricopa

County: Maricopa

AAZN member

azgives.org/sojournercenter

azgives.org/stardustbuildingsupplies

AAZN member

AAZN member

The Arizona Transportation Education Foundation

County: Yavapai

Sold No More

azgives.org/runninw

County: Pima

STARS - Changing lives through opportunity

azgives.org/ aztransportationeducation

azgives.org/soldnomore

County: Maricopa

AAZN member

azgives.org/starsaz

Rockstar Rescue

The Animal League of Green Valley

Runnin’ W Wildlife Center INC.

Rusty’s Angels Sanctuary County: Maricopa

AAZN member

azgives.org/rustysangelssanctuary

Sonoran Institute

AAZN member

County: Pima

Startup Tucson

azgives.org/sonoraninstitute

County: Pima

azgives.org/startuptucson

S

Sonoran Prevention Works

County: Maricopa

National (US)

The Drawing Studio Inc County: Pima

azgives.org/thedrawingstudio The Freedom Library, Inc. County: Yuma

azgives.org/freedomlibrary

County: Maricopa

Stealing Hearts Rescue

azgives.org/sonoranpreventionworks

County: Maricopa

AAZN member

azgives.org/stealingheartsrescue

County: Pima

Southern Arizona AIDS Foundation

STEM City

AAZN member

County: Pima

County: Coconino

azgives.org/saaf

azgives.org/flagstaffstemcity

The Primavera Foundation, Inc.

Stepping Stones of Hope

azgives.org/Primavera

Southern Arizona Veterinary Equine Rescue

County: Maricopa

AAZN member

County: Pima

AAZN member

The Salvation Army

Steps of Love

azgives.org/salvationarmyphoenix

County: Maricopa

AAZN member

azgives.org/savethecatsaz

Southwest Autism Research & Resource Center County: Maricopa

AAZN member

Save the Scenic Santa Ritas

azgives.org/sarrc

Therapeutic Ranch for Animals and Kids (TRAK)

AAZN member

StreetLightUSA

County: Pima

County: Maricopa

azgives.org/traktucson

Southwest Center for Chronic Disease

azgives.org/streetlightusa

AAZN member

Sunshine Rescue Mission

Therapeutic Riding of Tucson (TROT)

County: Coconino

County: Pima

azgives.org/srm

azgives.org/trotarizona

SARSEF County: Pima

azgives.org/sarseforg AAZN member

Satori, Inc. County: Pima

azgives.org/satorischool Save The Animals County: Maricopa

azgives.org/savetheanimals Save the Cats Arizona County: Maricopa

County: Pima

azgives.org/scenicsantaritas Saving Amy, Inc. County: Maricopa

azgives.org/savingamy

AAZN member

azgives.org/swccdfoundation

AAZN member

AAZN member

Scottsdale Community Partners

Southwest Lending Closet

County: Maricopa

azgives.org/scp AAZN member

County: Maricopa

azgives.org/hermitagecatshelter

County: Pima

azgives.org/steppingstonesofhope

azgives.org/saver

County: Maricopa

The Hermitage No-Kill Cat Shelter

County: Maricopa

azgives.org/stepsoflove

AAZN member

Tombstone Small Animal Shelter

azgives.org/swlc

T

AAZN member

Teen Challenge of Arizona, Inc.

County: Cochise

azgives.org/ TombstoneSmallAnimalshelter

County: Pima

Sedona Public Library County: Yavapai

azgives.org/sedonalibrary

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azgives.org/tcaz AAZN member Every attempt has been made to ensure accuracy at the time of press; however, we apologize if any Alliance members were missed in putting this list together.

INBUSINESSPHX.COM

Giving Guide ARIZONA

Tortolita Presbyterian Church County: Pima

U

azgives.org/ tortolitapresbyterianchurch

UMOM New Day Centers

Tovrea Carraro Society County: Maricopa

azgives.org/TovreaCastle AAZN member

Treasures 4 Teachers County: Maricopa

azgives.org/treasures4teachers AAZN member

Trees Matter County: Maricopa

azgives.org/treesmatteraz AAZN member

Triple Stone Education Support, Inc. County: Maricopa

azgives.org/TripleStone AAZN member

Tu Nidito Children and Family Services County: Pima

azgives.org/tunidito AAZN member

Tucson Arizona Boys Chorus County: Pima

azgives.org/boyschorus Tucson Atheist Community Outreach Team County: Pima

azgives.org/TACOTeam Tucson Botanical Gardens County: Pima

azgives.org/tucsonbotanical

County: Maricopa

azgives.org/umom AAZN member

United Cerebral Palsy Association of Central Arizona (UCP of Central Arizona) County: Maricopa

azgives.org/UCPofCentralAZ United Food Bank, Inc. County: Maricopa

azgives.org/unitedfoodbank AAZN member

United States Veterans Initiative County: Yavapai

azgives.org/usvetsprescott

County: Maricopa

County: Yavapai

azgives.org/WildAtHeart

azgives.org/greenbagproject Wild Life Sanctuary Fund Verde Valley Sanctuary

County: Maricopa

County: Yavapai

azgives.org/wildlifesanctuaryfund

azgives.org/verdevalleysanctuary AAZN member

WildEarth Guardians

Veterans Heritage Project

azgives.org/wildearthguardians

azgives.org/veteransheritage

County: Maricopa

Voices for CASA Children

AAZN member

azgives.org/voicesforcasachildren

Willcox Historic Theater Preservation Inc

W

County: Cochise

Waste Not, Inc. United Way of Tucson and Southern Arizona

County: Maricopa

County: Pima

AAZN member

azgives.org/wastenotaz

azgives.org/UWTSA AAZN member

Watershed Management Group

Unscrewed Theater

azgives.org/watershedmg

County: Pima

AAZN member

County: Pima

azgives.org/UnscrewedTheater

Tucson Wildlife Center, Inc. County: Pima

azgives.org/tucsonwildlife AAZN member

Tynkertopia, Inc. County: Coconino

azgives.org/Tynkertopia

INBUSINESSPHX.COM

County: Maricopa

azgives.org/whiarizona AAZN member

X

UPWARD for children and families

County: Pima

azgives.org/xicoinc

County: Maricopa

azgives.org/wesavekittiesatrisk

AAZN member

AAZN member

Western Spirit: Scottsdale’s Museum of the West

Y

USA Clydesdale Preservation Foundation

County: Maricopa

County: Maricopa

azgives.org/upwardaz

County: Maricopa

azgives.org/ ScottsdaleMuseumoftheWestInc

azgives.org/usacpf

Valley Dogs, Inc. / Vets & Their Pets

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Women’s Health Innovations of Arizona

Xico Inc.

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Tucson Cold Wet Noses Fosters, Inc.

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Tucson Chinese Association Inc DBA Tucson Chinese Cultural Center

Wild At Heart, Inc

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azgives.org/yavapaibigbrothers AAZN member

Yavapai Regional Medical Center Foundation County: Yavapai

azgives.org/yrmc Young Artist Society County: Maricopa

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Young Arts Arizona Ltd. County: Maricopa

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Young Life Capernaum County: Maricopa

azgives.org/YLAZcapernaum Youth On Their Own County: Pima

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Chris Farrell, author of Purpose and a Paycheck, is considered a leading expert on the trend toward working longer in the second half of life. Farrell is senior economics contributor to “Marketplace” and economic commentator at Minnesota Public Radio. He also writes a biweekly column for PBS Next Avenue, the online magazine for the 50+ demographic, and a personal finance column for the Star Tribune. Farrell hosts the Minnesota Public Radio series “Conversations on the Creative Economy,” now in its fifth season. chrisfarrell.net

MAR. 2019

66

INBUSINESSPHX.COM

BY

Age and Workforce: Valuing Experienced Workers

Age discrimination is damaging

by Chris Farrell

The demographics of an aging population are well-known, although you might not remember the numbers. The Census Bureau forecasts that individuals 65 years and older will account for more than 21 percent of the U.S. population in 2030, up from 15 percent in 2016. Census also expects that the number of people over 65 years of age will outnumber children under age 18 for the first time in U.S. history in 2035.

Little wonder the workforce is also aging. Contrary to popular prejudices about older workers — think: stuck in their ways and resistant to new technologies — the research is compelling that there are many reasons for keeping experienced workers on payroll. The innovative benefits of employing a diverse workforce include tapping into the insights of experienced workers. They have adopted to many advances in technology throughout their careers. An impressive body of scholarly insights strongly suggests that, given the opportunity, people in the second half of life are as creative, innovative and productive as their younger peers — if not more so.

“I would suggest that the ability to spot, mobilize and deploy older workers is the next biggest source of competitive advantage in the U.S. companies,” writes Tyler Cowen, professor of economics at George Mason University, in a column for Bloomberg news. “The sober reality is that many companies should retool their methods to fit better with the experience and sound judgment found so often in older workers.”

Cowen is spot on. Yet harnessing the vast potential of experienced workers — including their creativity and imaginations — calls for crushing age discrimination, which is widespread, well-documented and deeply entrenched in the American workplace.

For example, an AARP survey from 2018 of workers age 45 and older had three in five experienced workers witnessing or facing age discrimination. Of those surveyed who reported ageism at work, 91 percent believed it was very or somewhat common. According to the survey, women are more likely than men to deal with age discrimination. The survey also notes that more than three-quarters of African-American respondents, 60 percent of Latinos and 59 percent of whites had seen or experienced age discrimination.

How many meetings have older workers sat through when someone makes the inevitable ageist joke when they can’t remember a name: “Sorry, my memory is failing. I’m having a senior moment!” (Let’s retire that catchphrase forever.)

To be sure, age discrimination has been illegal for the past half century following the passage of the Age Discrimination in Employment Act. The U.S. Equal Employment Opportunity Commission enforces the Act and it has had some success over the years. Yet, in a historic overview, the EEOC reached this dismal conclusion, noted in its “The State of Age Discrimination and Older Workers in the U.S. 50 Years After the Age Discrimination in Employment Act (ADEA)” report last year: “Despite decades of research finding that age does not predict ability or performance, employers often fall back on precisely the ageist stereotypes the ADEA was enacted to prohibit. After 50 years of a federal law whose purpose is to promote the employment of older workers based on ability, age discrimination remains too common and too accepted.”

The demographics of an aging workforce will push policymakers to embrace legislative initiatives that break down barriers to employment in the second half of life. In the meantime, there are reasonable grounds for greater optimism that the job market is changing for the better (although still too slowly). Age discrimination is exerting less influence in the economy in the aggregate, largely thanks to the relatively tight labor market of recent years. The proof lies with rising labor force participation rates among older workers. Employers are learning that their experienced workers are valuable to the organization’s mission and purpose.

Of course, much more needs and can be done. Government policies and company benefits could be restructured to keep experienced workers attached to the labor market longer — with, say, turnkey phased-retirement and semiretirement programs. Management should be willing to direct more resources at training and retraining experienced workers. Better matchmaking services are called for to help guide experienced workers to organizations that need their skills and knowledge.

Tapping into the talents of experienced workers will boost the economy’s dynamism and household incomes. It’s time for management to “retire” ageism in the workplace.

An impressive body of scholarly insights strongly suggests that, given the opportunity, people in the second half of life are as creative, innovative and productive as their younger peers — if not more so.