Guest Experience and ADR of International Resort | Social Capital Agency

www.SoCapAds.com info@SoCapAds.com

ABOUT SOCIAL CAPITAL AGENCY (SoCap) WHO WE ARE: We believe in increasing the social capital, guest experience, and ADR of international resorts, boutique hotels, and hospitality brands by provoking truthful and authentic messages that revolutionize how people engage, explore, and connect. The agency’s focus is to be conversion-oriented and optimize the guest's online experience from whatever channel they touch through the micro-moments that build customer satisfaction, brand value, drive sales, and enhance customer data.

WHAT WE OFFER:

View our full Overview PDF Deck here.

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

02

HOW ARE WE DIFFERENT PROPRIETARY PRACTICES: Conversion Focused Integrated Marketing

Vital Commercial Strategy

Employer Branding

EXCEPTIONAL TALENT AND LEADERSHIP:

ERIC SUTFIN

DEVON KERNS

CHIEF MARKETING OFFICER

ALEX SIMANSONS

ART DIRECTOR / LEAD DESIGNER

CARLA COLEMAN

CHIEF VISIONARY OFFICER

TAYLOR-LYNN JOHNSON SOCIAL MEDIA DIRECTOR

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

DIRECTOR OF GROWTH & PARTNERSHIPS

DANIEL GONZALEZ PROJECT MANAGER

DAVID HAN VIDEOGRAPHER

03

WE WORK WITH

OUTDOOR

TRAVEL & TECH

LEISURE & LUXURY

HEALTH & WELLNESS

ENGAGEMENT

ROI

BRAND EQUITY

RESULTING IN INCREASED:

SALES

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

04

A SNAPSHOT OF OUR CLIENTS

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

05

WE VALUE

+

THE POWER OF AUTHENTICITY

+

SUCCESS THROUGH QUALITY

+

PEOPLE FOCUSED STRATEGIC GROWTH

+

TRANSPARENCY & COLLABORATION

+

SERVING > SELLING

2 PARTS FUN, 1 PART BUSINESS

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

06

OUR PROCESS Onboarding & Campaign Development Process

SIMPLY PUT...

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

We scale badass, innovative brands by increasing:

09

MARKETING CAPABILITIES OUR VARIOUS SERVICES FOR INTERNAL & EXTERNAL MARKETING External Marketing - Digital & Branding Capabilities . Branding & Packaging

. Social Media Management & Influencer Marketing

. Integrated Cross-Channel Campaigns & Promotions

. Collateral Design & Development

. Content Creation & Distribution (i.e. Blogs, Articles)

. Public Relations & Industry Related Distribution

. SEO Campaigns - Local, National, International

. Referral & Loyalty Based Marketing

. Photography & Videography - Product & Lifestyle

. Review & Reputation Management

. Web Design & Development - Conversion-Focused

. CRM + Email & Traditional Marketing

Employment Branding & Culture Capabilities . Internal Branding & Positioning

. Retention Strategies

. Candidate-to-Employee Experience

. Culture Building & Integration Strategies

. Top Talent Targeting & Acquisition

. Internal & Corporate Communities

. Career Marketing - Entry Level

. Mentorship Training & Leadership Development

. Hyper-Attractive Culture Creation

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

10

Consulting - Fractional CMO FRACTIONAL CMO SERVICES Below are the services in which we help oversee the internal team and provide guidance, strategy, and support as a third party: ● ● ● ● ● ● ● ● ● ●

Brand Positioning & Engagement Strategies Social Media Strategy & Content SEO & Blogs + Case Studies Reporting, Analytics & Data for Campaign Optimization Collateral Conceptualization & Creation Seasonal and/or Holiday Concepts for Events Promotional Strategies & Logistics Video Campaigns Meetings & Board Meetings Overall Marketing Strategy & Direction

Our Consulting time averages 15 hours per month.

As your Fractional CMO, we support and guide the Marketing team with strategies, tactical execution, and consulting at a fraction of the cost of hiring internally.

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

11

Consulting - Marketing Audits MARKETING AUDITS

●

Identify where marketing resources are being over or under spent and make recommendations as to how and where to adjust budget to optimize spends efficiency and ROI.

●

Marketing Spend Audit

+

+

●

Analyze marketing budget allocation and effectiveness across channels from PPC, Radio, TV, SEO, email and otherwise Suggest recommendations of appropriate spend and other efficiency tactics for each channel

Website & SEO Audit +

Website audit for overall customer experience, where customers drop off, disengage, and suggestions to increase conversion of traffic

+

Detailed website audit highlighting broken links, duplicate tags, unoptimized images, Alt Tags, and other information that will affect SEO

+

Detailed Keyword Audit & External SEO Backlinking Audit & suggestions for maximum SEO impact

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

●

Social Media Audit +

Analyze current Likes, Followers, Subscribers, Engagement, Engagement/Post, and Strategy on Facebook, Instagram and YouTube

+

Report and provide suggestions to optimize strategy and effectiveness of each channel

B2C Branding Audit The purpose of the brand audit is to provide a thorough examination of Brand current position in the market compared to its competitors and a review of its effectiveness at every consumer touchpoint. We will determine the strength of the brand together with its weaknesses or inconsistencies and opportunities for improvement and new methods to impact the customer experience. SoCap will review the following: + + + + + + +

Brand/Logo Locations Corporate Collateral Websites Social Media Radio, Broadcast/Video Print Advertising

After the process is complete SoCap shares findings, recommendations & action plan.

12

Marketing - Brand Strategy & Identity BRAND - DIFFERENTIATORS & POSITIONING In the Discovery Phase we will be assisting to extract the story behind your Brand that has meaning and purpose to potential employees and consumers alike. Through a series of whiteboard sessions we will outline the following: . Brand Differentiators: What makes your Brand different in a meaningful way compared to its competitors? . Employee & Consumer Pesona: Describe and define the ideal individual, their personality, charistics, and what drives them? . Onboarding Experience: From the first impression they have with you through the onboarding and training, what is the quality of that experience? . Unique Cultural Experiences: What are the customs, rituals, routines, language or otherwise that is only adopted by your culture? . Rewards, Incentives & Promotions: How does management or peers reward performance and accomplishments of their coworkers? . Upward Mobility & Career Acceleration Tracks: For someone new to the organization, how can they see a purpose and potential growth within the organization over time? How is this ensure?

DELIVERABLE: SoCap will then make suggestions on the strategy for how and where to change any associated language, positioning, or collateral to be consistent with the new positioning to the target clientele.

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

13

Brand Strategy - Brand ID CAMPAIGN CREATION - DIFFERENTIATORS & POSITIONING In the Discovery Phase we will be assisting to extract the compelling story behind your Campaign that has meaning and purpose to local employees and companies alike. Through a series of whiteboard sessions we will outline the following: ●

Tagline: Refine to simple, clear messaging for customers.

●

Purpose, Mission & Vision: Messages & language that customers can get behind and align with their values.

●

Value Drivers, Differentiation and Proof Points: Meaningful drivers that separate your brand fro your competitors in consumer’s eyes.

●

Value Proposition: Clearly articulate ‘what is in it for them?’

●

Brand Messaging Pillars: What are the cornerstones of the brand?

●

Brand Positioning & Messaging: How is the brand presented and perceived in consumer’s eyes in a way that is different while of value to them?

●

Features & Benefits: Highlight the products unique selling points effectively.

●

Customer Journey: Where will consumers be coming from? How do you guide & facilitate that process seamlessly? What is the messaging at each touch point along their path to purchase?

●

Conversion Messaging & Call to Actions: What language is used to solicit the next step in the process and drive conversions?

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

14

Marketing - Research, Feasibility & Plan INVESTMENT VALIDATION Supporting market research and information that reinforces the investment and guides regional insights for refined positioning & marketing strategies.

●

Marketing Feasibility Research & Plan + + + + + +

●

Area Analysis Site Analysis Economic Analysis Supply and Demand Analysis Recommendations Financial Analysis

Sales & Marketing Plans for 1st Phase of Development +

Development of the Strategy, Overview of Timeline, Services, and Associated Costs for the First Business Units to Launch upon Series B Funding, including: ■ ■ ■

■

Modular Building Facilities - Domestically & Costa Rica Costa Rica - Retail Commercial Center Costa Rica - Single Family Homes Micro-Cities & Various Programs

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

15

Brand Foundation - Brand Identity BRAND IDENTITY, NAME & LOGO CREATION Understand business vision, services, and solutions to create appropriate Brand Identity package consisting of logo, name, tone.

●

Based on Strategy Session, build a Brand Guideline for aesthetics, logo, and Brand name

●

Propose Multiple Solutions for Brand name, refine, & Solidify Aligned Business Name for LLC Formulation

●

Create Visual Brand Narrative for Consumers to Identify, Recognize, & Resonate with + + +

●

Create three (3) Variations of Logo Two (2) Rounds of Revisions One (1) Round Final Review to Solidify the Brand Logo

Identify and Refine Messaging and Marketing Strategy behind Brand division; Assist to Refine Messaging for Internal and External Branding

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

16

Brand Foundation - Brand Identity BRAND GUIDELINES PDF Creating a thoughtful and informative document containing all the information pertinent to the Brand look, feel and tone helps to ensure consistency and cohesiveness across all branding and marketing efforts.

●

Brand Guidelines Document to Include + + + + + + + +

●

Logo Types / Versions Fonts Icons Color Palette Iconography Branded Photography / Moodboard Applications in Context Contact Info

Deliverable: PDF Version of the Brand Guidelines Document

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

17

Websites - Responsive Design & Development WEBSITE DESIGN & DEVELOPMENT Design and Develop for one purpose - conversions. Creating an asset that drives value, engagement, and conversions at the top price point, we build incredible sites that attract and convert.

●

All Sites are Responsive with a Conversion-Oriented Integrated Marketing Approach to Drive towards your Desired Call to Action - an Inquiry Form, Call, or Booking Engine

●

Functionality Typically Included + + + + + + + + +

Integrated Google Analytics & Pixels Social Media Sharing & Feeds CRM or Booking Engines Inventory Overview & Detailed View eCommerce & Payment Gateways Event or Activity Booking & Management Gallery - LightBox or Media Email Capture & Lead Magnet Security, Backup, Image Compression, and Optimization Plugins

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

18

Websites - Site Creation Process WEBSITE DESIGN & DEVELOPMENT PROCESS

Relevant Work Samples:

Green Peak

Wireframing Stage Based on the Discovery phase, our design team creates wireframe designs that fulfill the expectations and requirements for the site. The wireframes’ purpose is to illustrate the site flow, user experience, information architecture and overall feel. Essentially, this is the roadmap for the next phase of detailed page design.

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

19

Websites - Site Creation Process WEBSITE DESIGN & DEVELOPMENT PROCESS

Relevant Work Samples:

Green Peak

Detailed Page Design Stage After the wireframes are refined and finalized, our design team begins the next phase in the process--detailed page design. Based on the agreed-upon menu, page content and information architecture, each page is flushed out with the appropriate headline and copy structure, corresponding content, imagery, video, etc.

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

20

‘Silver Tongue’ Writing for Engaging Copy For those of you that are reading this you see that indeed, we do still read, if not, skim content for substance and context. With great copy we may even be more engaged and compelled to buy.

Copywriting Services • Defining Customer Persona / Identity • Research Product Key Words & Phrases • Wordsmith Compelling Copy For +

Brand Overview

+

Product Details & Descriptions

+

Features & Benefits

+

User Manuals & Inserts

+

Website Copy

+

Additional Collateral / Brochures

+

Review Section Comments

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

021 6

SEARCH ENGINE OPTIMIZATION Be “There” as Customers are Looking for You Strategically target your audience across the web with today’s most advanced digital marketing techniques, tools, and real-time ad buying software. Coupled with eye-catching creative and strategic customer journeys the results are as attractive as the ROI.

+

Baseline Report & Audit

+

Commercial Search Engine Submissions (12-months)

+

Onsite Website Optimization

+

Content Creation & Guest Postings

+

Content Distribution & Backlinking

+

Social Bookmarking & Classified Ads Listings

+

Forum & Blog Commenting

+

PDF Submission & Sharing

+

Profile Creation & Directory Backlinkings

+

Video & Pinterest Sharing

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

22

External Marketing - Hosting & SSL WEBSITE HOSTING + SSL CERTIFICATE Migrate the website and email over to SoCap’s servers and own all of your data, information, and with commercial security atop it.

●

Commercial Grade Hosting and Email +

●

Updates, Maintenance and Security Backups Nightly

SSL Certificate + + +

Encrypt Website + email Increase Security of Payments and Donations 100K Insurance if Hacked

WordPress WEBSITE CONCIERGE MANAGEMENT SoCap takes over the day-to-day operations of a WordPress site - maintain security patches, plugins, version updates, managed backup, basic edits (updates to existing pages, blog posts (including optimal posting to social media channels if authorized), product pricing - not whole multipage development). +

6-month contract

+ 12-month contract

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

+ 24-month contract

23

Digital Marketing - Directories (Maps) 50 / 100 / 150 LOCAL & NATIONAL DIRECTORIES per LOCATION Directories like Yelp, Yellow Pages, InfoGroup, 411 and others allow for your business to be “validated” on Maps as a legitimate business.

● ● ●

Commercial Directory Submissions (150) indexed in approximately 6 weeks Reports of Directory Status and Consistency of NAP Include Descriptions, Logos, Photos, Industry, etc.

What Are Directories? (video link)

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

24

WEBSITE CONVERSION RATE OPTIMIZATION Hold Customer’s Hands Through the Shopping Process Customer expectations have evolved. Update your online experience visually and functionally to best engage and convert your traffic for increasing direct sales to drive top industry performance.

+

Updates & Maintenance (WordPress / Shopify / WooCommerce)

+

Website Design & Development

+

SEO & Content Creation

+

Conversion Rate Optimization & Analytics

+

Review & Reputation Management

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

25

WEBSITE OPTIMIZATION

An effective website should seamlessly guide the user / potential customer along the intended path towards eliciting the desired conversion - in this case, a sale. There is a myriad of components that play into creating and maintaining an optimized website… every detail matters.

What is CRO? How it Affects ROI

26

THE HOW...

CUSTOMER INITIATED EXPERIENCE:

BRAND AWARENESS & EXPOSURE:

+

PPC Paid Account Management

+

Social Media Marketing

+

Search Engine Optimization

+

Email Marketing Management

+

Website E-Commerce Account Management

+

Referral & Loyalty Strategies

+

Amazon Account Management

+

Traditional Marketing & Public Relations

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

28

REVENUE STRATEGIES OVER TIME Quick Results Mid-Term Results

Mid-Term Results

Long-Term Results

Long-Term Results

Traffic

Quick Results

PPC

Social Media & PR

Content +SEO

Time

REVENUE STRATEGIES

AMAZON / SEO / PPC / SOCIAL MEDIA

Ultimately every brand’s GOAL is to drive more consistent, profitable clients.

While Amazon has certainly become the “premiere e-commerce platform”, they aren’t bashful about

Through Google and other Paid Marketing channels, they do NOT take commissions for advertised sales though, these methods do require quite a bit

collecting their cut of sales… similar to OTAs.

more legwork.

Here, the primary goal is to drive direct sales through achieving...

THE LOWEST:

Here the goal is to boost the product’s

PLACEMENT / SALES / REVIEWS CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

THE HIGHEST:

CPA

ROAS

Clicks to Convert

Reputation/Ratings

Abandoned Cart Rate

Referrals & Repeats

30

AVERAGE SEO PAGE RANKING OVER 12 MO Spend: 1st Page Results

1st Page 2nd Page

~$9,500/mo

20

3rd Page

~$5,000/mo ~$2,500/mo 3 mo.

9 mo.

12 mo.

Traffic

15

6 mo.

Time

10

5

Average # of Results/Pg Time

3 mo.

6 mo.

9 mo.

12 mo.

PAID AD MGMT. & PERFORMANCE Non-Intrusive “Jingle-Free” Ads That Work Strategically target your audience across the web with today’s most advanced digital marketing techniques, tools, and real-time ad buying software. Coupled with eye-catching creative and strategic customer journeys the results are as attractive as the ROI.

Paid Ad Account Management: +

Ad Performance Analysis & Recommendations

+

Google: Text Ads / Shopping / Display / App

+

Customized Creative & Design Materials

+

Amazon Account Management

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

32

AMAZON OPTIMIZATION Join the Crowd, But Stand Out Early bird gets the worm and while Amazon has many brands and products on it by no means is it a saturated global market. Getting in NOW and playing strategically still gives you a huge advantage to your competitors, existing and emerging.

Amazon Onboarding Services: +

Pricing

+

Positioning

+

Creative

+

Listing Creation

+

FBA Inventory Shipment

+

Brand Store & Brand Registry

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

34

Enjoy the Ride to “Best Seller Status” Be as “hands on” or “hands off’ as you want while we take care of all your Amazon marketing, handled and managed on your behalf with full transparency in reporting, marketing costs, trends and financials. Follow the proven strategies to achieve Amazon’s “Best Seller” or “Favorite” Badges while increasing sales.

Amazon Account Management +

Maximize Your Brands ROI

+

Amazon Account Operations

+

Amazon SEO

+

Amazon Advertising

+

Product Copywriting

+

Product Photography

+

Review Management

+

Rebates & Discounts

+

Key Work Targeting

+

Amazon FBA

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

035 6

First Impressions That Leave Lasting Conversions Place your products in front of interested consumers and earn their business through compelling creative, strong brand positioning, value proposition and showing how it fits into their lifestyle within 15-seconds or a few pixels. Do not worry, we have you here.

Amazon Paid Search Management: • Maximize Your Brands ROI +

Boost Your ROAS

+

Drive Increment Revenue

+

Budget Scaling & Strategies

• Harness Next Level Technology +

Position Niche Products as Top Sellers

+

Detailed On-Demand Scheduling

+

Real Time Advertising Board

• Coupons & Deals +

Today’s Deals

+

Amazon Coupons

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

036 6

An Amazon As Far As The Eye Can See Leverage Amazon’s own data intelligence to boost your marketing efforts to their customers for more effective targeting yielding a higher ROI and better ACOS.

Amazon Paid Search Management: • Build Your Own Loyal Audience

• Complete View Into the Customer Journey

• Advertising + Campaign Promo Mgmt.

+

Prospect New & Target Existing Customers

+

More Customer Data = Greater Visibility & Insights

+

Amazon Search Ads & DSP with Amazon’s Data for Better Targeting

+

Captivate & Capture Competitor’s Customers

+

Full Funnel Advertising Across all Amazon Platforms

+

Real-Time Reporting with Advertising Dashboard

+

Position the Right Ad Creative, at the Right Time, in the Right Place

+

Utilize Amazon Deals & Promotional Offers to Boost Sales

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

037 6

From “Out of Site, Out of Mind” to “In My Shopping Cart Position your brand and products with the proper keywords, listing intelligence, copy, and categorization to be relevant and viewed by visitors.

Amazon SEO / Amazon Listing Optimization • Keyword Research Intelligence +

Refine Long-tail Keywords Customers are Searching for

+

Discover Current and Emerging Trends & Popularity

+

Competitive Analysis & Recommendations to Outperform

• Experts of the A9 Algorithm +

Optimized Product Listings

+

Product Availability & Categorization

+

Effective Meta Keywords

+

Engaging Design & Visual Enhancements

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

038 6

Don’t Judge a Book JUST by It’s Cover Yes, your product photography and pricing influences customers a lot. Enhancing the rest of your product listing can also tip the scales in your favor by adding value to consumers and context as well as relevance for Amazon.

Amazon Content Optimization • Create the Best First Impression, Above the Fold +

Data-Driven Amazon SEO Through Amazon Best Practices

+

Continuously Improve the Customer Experience & Journey

• As You Scroll for More Exceptional Brand Content... +

Keywords, Optimization & Seasonal Changes

+

Connecting Brand Imagery with Stunning Imagery

+

Comparison Charts & Stunning Positive Reviews

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

039 6

Expand Your Distribution… Digitally While nothing will beat the layout and personality of your shop with Amazon Brand Stores you are able to provide an enhanced experience that shares your story, new or lesser-known products, and builds customer loyalty.

Amazon Brand Stores • Showcase Your Entire Catalog +

Gain Momentum with New Products & Coordinate Launches

+

Give Visibility to Lesser-Seen Products, Bundles, and Accessories

+

Build a Better Browsing Experience that Stimulates Engagement

• Continuously Optimizing as the Landscape Changes +

Storefront Navigation Flow to Drive Featured Products Sales

+

Captivating Videos & Lifestyle Images that Resonate with Customers

+

Copy Built for Customers First to Educate & Add Value

• Year Round Storefront Optimization +

Storefront Navigation Flow to Drive Featured Products Sales

+

Overcome the Challenge of Seasonality with Variable Campaigns

+

Skyrocket Your New Products while Keeping Customers Engaged

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

040 6

Digital Marketing - Content & Exp. WEBSITE CONTENT WRITING & CREATION Developing website content that is more compelling, engaging, and reflective of the brand.

●

Guide & Create Strategic Content based on SEO Keywords and Guest’s to Educate and Compel Guests to the Property +

Edit & Enhance Existing Content On Site

+

Write New Content for Missing Areas for the Brand’s Website

+

Ensure Content is SEO & Keyword Rich for each page

+

Upon Client Approval, Add into Website

INDUSTRY RELATED BACKLINKING & DISTRIBUTION Distribute content and website to relevant industry related and high DA (Domain Authority) sites to build relevant SEO backlinks and traffic.

●

Social Bookmarking, Business Listing & Profile Creation

●

Build list of Industry Related sites to post Content

●

Back Link BRAND & Build List of Websites Posted to

●

Roughly 25 - 35/mo for Best Organic Growth

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

41

Email Marketing Optimization FRD: Make Email Subscriptions Fun Again :) Before some ruined email for the rest of us there were, and still are, emails where brands engage, add incremental value, and YES sell through email campaigns. We create the 3.0 version of those for you.

Email Campaign Management ●

Email Campaign Management + + +

●

Flow Management + + + +

●

Campaign Strategy & Development Design & Implementation into Platform Platform Management Flow Strategy/Framework Flow Design Flow Creation Flow Optimization

List Segmentation Management + + +

Popup Design Creation OptinMonster Implementation

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

42

INTEGRATED CROSS-CHANNEL PERFORMANCE Be Everywhere Your Customers Are One cookie is enjoyable but having the whole box is far more satisfying.

Taking away the complexity and time managing your brand across your entire online presence we also ensure each outlet performs at its best.

Integrated Cross-Campaign Management +

Daily Manage Brand Engagement across Online Platforms & Respond when Appropriate. Relay when Needed.

+

Optimize each Channel & Increase Performance of Ads.

+

Drive Updates to User-Experience, Promotions, and Conversions based off Data & Insights.

+

Analyze, Provide Monthly Reporting & Recommendations

+

Track Channel & Campaign ROI + ROAS to Focus Efforts on the Brands Most Profitable Customer

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

43

SOCIAL MEDIA OPTIMIZATION YouTube, Instagram, Facebook...

Put the “Social & Engagement” Back in “Media” Social media used to be just that, social. Bringing the brand back to the customer we enroll them to feel like they are part the culture you have created, and sometimes they actually are in-person events.

• Audits & Brand Engagement Review • Campaign Rotation & Performance Optimization • Retargeting on Social Media Apps & Online Outlets • Social Media Management of: + + + +

Content Calendar Google: Text Ads / Shopping / Display / App Customized Creative & Design Materials Amazon Account Management

• Influencer Campaigns • Campaign & Reputation Management • Automated Bots & Chat Features • Rebates & Exclusive Deals

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

44

Control - Influence the Influencer Ensure you have a mutually beneficial engagement with any influencer or partner you collaborate with. Setting expectations and tracking results is a critical part we assist to manage for your brand.

Social Media Influencer & Partnership Marketing • Influencer Marketing +

Product Exchange Influencer Campaigns

+

Instagram Paid Ads

+

Facebook Paid Ads

+

Instagram Shopping

• Parner & Affiliate Programs +

Affiliate Services

+

Choosing the Right Affiliate Network

+

Developing an Affiliate Strategy

+

Recruit and Activate Affiliates

+

Managing Your Affiliates

+

Report and Audit Partner Success

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

045 6

“Scroll Stopping” Photos that Convert Create a ‘HOOK’ that captures your audience's attention. The ads we strategically design do not disrupt or deter prospects but instead adds value, resonates, and ultimately converts them to your website.

Social Media Creative & Design • Campaign Development Strategy • Customer Journey Roadmap Touchpoints • A/B Test Creative for Performance • Campaign Rotation & Different Creative for Customer Journey Variations • Creation of Campaign Assets (Multiple Forms) +

JPG / PNG / SVG

+

MP4 / MOV / GIF

+

HTML

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

046 6

Digital Marketing - Social Media SOCIAL MEDIA - PARTNERSHIP PROMOTIONS Leverage other social media outlets that have a large audience of our target market where we can build clout and exposure to your ideal guest. Promoting incredible photos and videos on partnered accounts increases follows and relevance.

●

Strategize which outlets are ideal that match your budget

●

Secure or capture content to promote on these partner outlets

●

Negotiate on your behalf exposure, posts, stories, and distribution we can get for maximum impact

●

Oversee Content Distribution with Partner Channels

●

Secure Analytics, Exposure, Click Throughs and Audience to Retarget via Other Paid Outlets

●

Outside of Travel identify and Secure other Complementary Influencers in Wellness, Fitness, Travel, Entrepreneurship, Activities like Scuba, Yoga, Golf, etc.

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

47

Digital Marketing - Social Media SOCIAL MEDIA TRACKING & REPORTING We offer 4 different pricing levels based on the number of social outlets to be monitored and reported each month. Reports are generated the same assigned day each month - PDF format.

There is a 12-month contract minimum for this service.

Analytics Monthly Reporting Packages Offered: ●

Facebook Engagement

●

Facebook/Instagram Engagement

●

Facebook/Instagram/YouTube Engagement

●

Facebook/Instagram/YouTube/Twitter Engagement

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

48

Digital Marketing - Reviews & Reputation Mgmt.

REVIEWS & REPUTATION MANAGEMENT Increase your social reputation and prospects perception of your brand by increasing the social capital and reviews of the brand.

●

Embedded Platform into Website & email Signature that drives Reviews from Facebook, Yelp, Google, and many more

●

Allows for Reputation Management for 3 or Fewer Stars to be sent to your email for chance to salvage the relationship and turn the Consumer Experience into a 4- or 5-Star Review

●

Auto-Post Reviews to Facebook & Aggregate all of the Reviews onto a Reviews Page on your Website BONUS: Text (SMS) Clients to Solicit Reviews to your Portal and Top 4 Outlets

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

49

Podcast Promotion & Engagement ORGANICALLY INCREASE SOCIAL MEDIA FOLLOWERS

INCREASE PODCAST DISTRIBUTION OUTLETS

Using MeetEdgar social media management platform, implement strategies to increase the social media engagement: Likes, Comments, Followers or Subscribers to the brands social media.

Leverage multiple outlets to repost the existing & future Podcasts and reach audiences that use different platforms to listen to podcasts.

● ● ● ●

Proper Hashtag Research for Podcast and Content + Implementation Likes + Comments to Users Using Relevant or Similar Hashtags Cross Promotion with Relevant Influencers (Bloggers, YouTubers, Podcasters, IG) Outreach & Orchestration for Collaboration of 2 Parties Outreach to Relevant Outlets to Gain their Consumer Base as Listeners - i.e. WeWork, Galvanize, Office Evolution etc.

●

Establish New Account & Post Existing + New Podcasts Distributing on 2x a week on: + Stitcher + YouTube + SoundCloud + Spotify + Google Play - Music + TuneIn + Digital Podcast + IPodder + And More Where Relevant

●

Optimize Podcast on Each Outlet Accordingly

●

Share and Repost Backlinks from Relevant, High Domain Authority Sites to the Primary Podcast Outlet

INCREASE PODCAST LISTENERS & FOLLOWERS Enhance quantity & quality of relevant and loyal listeners to boost ad revenue. ● ● ●

Podcast - Appropriate & Brand Aligned - Call to Actions, Buffers etc Strategically Add Call to Actions in Podcast with Music and Buffers Create Strategic Coaching / Partnerships and Share the Podcast with Entrepreneurial Outlets like these and Others: + Startup Grind, Vistage, EO

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

50

ASSET CREATION / PRODUCTION Images Worth 1000 Words + More Reviews Showcasing your product in the best (consumer) light possible stems from authentically capturing customers in the moment experiencing and enjoying it. Beyond the studio we capture your brand “in-action” in a way consumers can resonate and identify with.

Captivating Visual Content: +

Photography

+

Video

+

Branding Application

+

Imagery Enhancement

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

51

PHOTOGRAPHY +

FEATURED PHOTO

+

VARIOUS ANGLES TO SHOWCASE ALL PRODUCT FEATURES

+

FEATURED PRODUCT BENEFITS +

+

MICRO PRODUCT SHOTS

+

RENDERINGS & ANIMATIONS

CURATING SPECIFIC PRODUCT KITS OR GROUPS

+

LIFESTYLE USAGE OF PRODUCT IN ITS ELEMENT

+

GRAPHICALLY ENHANCED LIFESTYLE IMAGES & BENEFITS

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

+

RENDERINGS & ANIMATIONS

52

Product + Lifestyle Photography Graphic Enhancement - Showcasing your product in the best (consumer) light possible stems from authentically capturing customers in the moment experiencing and enjoying it. Beyond the studio we capture your brand “in-action” in a way consumers can resonate and identify with.

Features & Benefits Additional Photography +

Graphically Enhanced Lifestyle Images with Benefits Overlayed

+

Various Angles to show Product Features or Components

+

Enhance for Featured Images as well as Product Description section on Amazon + Client Website

+

End Deliverable - Ten (10) Enhanced Images with Supplemental Graphics

Timing & Deliverables - Ideally 3-4 hour shoot with 50+ choices to select Top 10 for retouched & finished photos* from each shoot outdoor & indoor.

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

053 6

Digital Marketing - Photography PROPERTY / F&B / LIFESTYLE PHOTOGRAPHY Property & Inventory - Commercial photography shots of Exterior, Interior, Dining Area, Rooms, Bathrooms, Technology, all Micro & Macro Shots for Perspective & Details in Brilliant Lighting with an additional 1/4 lifestyle shots of guests enjoying the environment Staff & Culture - Headshots & active shots and video of duties for future hiring to promote culture, as well as for guest transparency of sanitization practices Location & Activities - Around-the-town shots of the areas hotspots, locations, activities that guests can participate in (free or paid), and enthusiastic shots of a staged audience that consumers will relate to Timing & Deliverables: Ideally 2-3 day shoot with 2-3 finished videos, smaller social media snippets to repurpose and 100-150 finished photos * (*to be refined more with scope during debrief with the Media team)

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

54

Digital Marketing - Photography PRODUCT / LIFESTYLE PHOTOGRAPHY Product & Inventory - Commercial photography shots of the Product, Packaging. Detailed shots, macro and micro, of product atop white background to feature the product. Similarly, can shoot in environment it would be used in with blurred background.

Will shoot Product extensions, adaptors, and assets individually.

Timing & Deliverables: Ideally 2-3 day shoot with 2-3 finished videos, smaller social media snippets to repurpose and 100-150 finished photos * (*to be refined more with scope during debrief with the Media team)

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

55

VIDEOGRAPHY

+

INSTRUCTIONAL HOW TO

+

360 VIEW

+

PRODUCT OVERVIEW

+

RECEIVING & OPENING PRODUCT

+

LIFESTYLE / EXPERIENTIAL

+

BEFORE & AFTER

+

TESTIMONIAL

+

SPLIT SCREEN / COMPARISON

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

56

Benefits Tell - Stories Sell… Let’s Share the Best Ones Videos can serve many purposes depending on their intended audience and goal. Once defined, we develop compelling stories that bring your product and brand to life while building brand image, driving sales, educating & engaging customers.

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

57

Production - Videography VIDEO PRODUCTION Client Testimonial - Up to 60 Seconds - Interviews and Client Testimonies in one Review Reel for Website & Social Media Staff & Culture - Up to 90 Seconds - Showcase and Highlight Employees and the Company Culture for Future Employees and to Show Clients what they have to say about the Brand Brand Overview - Up to 120 Seconds - Sizzle Reel with B-Roll Footage of Brand for Website & Social Media - Shot Onsite Social Media 30 - 60 second Spots - Facebook and Instagram videos that tell a story and show a lifestyle to engage the audience TV - 30 Second Spots - From the learned analytics and engagement from social, we translate the narrative to a TV spot YouTube - 15 second Video Overlays - Short promotional videos to overlay on strategic YouTube video customers in retargeting efforts

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

58

Production - Video Animation VIDEO PRODUCTION

Animated Explainer Video - Up to 120 Seconds - Script, storyboard and develop a supporting explainer video to compliment your brand, new service, complex process, or other branded element. >>

See Example Here

<<

Branded Video Buffer - Up to 12 Seconds - Using your branded elements compose and direct the creation of a video animation that enhances your logo and brings it to life >>

See SoCap Example Here

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

<<

59

SERVICE TEMPLATE ONE VIDEO PROCESS + Strategy Session to Discover Goals & Distribution

+ Storyboarding Shot Sheet to Capture During Shoot

+ Filming Onsite at Predetermined Time & Location Equipment Rentals for Shoot (Camera(s), Lighting, Audio) included

+ Editing & 2-3 Rounds of Review until Client Approval

+ Delivery of Final Product & Optimization

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

60

DESIGN COLLATERAL

+

LABELS & BUSINESS CARDS

+

INSERTS

+

PACKAGING

+

BROCHURES

+

ASSEMBLY & CHECKLISTS

+

THANK YOU CARDS

+

INSTRUCTIONAL USER MANUALS

+

PROMOTIONAL COUPONS

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

61

Insert {Creative Idea} Here Receiving a product is an experience that should be memorable and delightful from cover to cover. From seeing in person, the details behind the package design for the first time, to the tactile feeling of opening it up and discovering the unexpected measures that have been taken...

Extend your reach and brand experience with customers by adding collateral, user’s manuals, ‘Thank You’ cards or other unique touchpoints that deepen customer perception, value, and loyalty.

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

062 6

Brand Foundation - Packaging Design BRAND PACKAGING / BOXES / SALES COLLATERAL Create brand packaging for the capsules, a larger box for bulk orders and PO’s from businesses, as well as the 1-sheeter with product details and pricing to secure those PO’s.

●

Based on Brand Guideline for aesthetics, logo, and Brand name translate into: + + +

●

Packaging for Shelves w. Capsules View One-Pager with Details for Business Sales Larger Box Packaging for Display or Bulk Orders

Create Visual Brand Narrative for Consumers to Identify, Recognize, & Resonate with + + +

Create three (2) Variations of Designs Two (2) Rounds of Revisions One (1) Round Final Review to Solidify the Assets

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

63

COLLATERAL - Digital & Print INTERNAL: This content is intended for internal training, employment branding & company association Staff and Culture: + Presentations & Letterheads + Legal Letters, Onboarding Docs etc... + Training Manuals & Procedures + Business Cards + Sales Scripts

Property Assets: + Pens, Papers, Notebooks, Soaps, Coasters... + Property Location Directories + Menus, Digital Display Interfaces + Event Checklists + Thank You Cards & Post Stay Surveys

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

64

COLLATERAL - Digital & Print EXTERNAL: Consumer Facing, Printed or Digitally Optimized for Distribution Promotional: + Overview Decks / Brochures + Takeaways + Lead Magnets / Downloadable PDFs

Property Assets: + Pens, Papers, Notebooks, Soaps, Coasters... + Welcome PDFs & Guest Folder + Property Map / Location Map + Menus, Digital Displays

Location & Activities: + Around the Town Map + Featured Brand Offerings (Boat Tours, Transportation) + Featured Partner Activities & Tours

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

65

External Marketing - Event Marketing Materials MARKETING COLLATERAL & ASSETS Promotion & Collateral associated with an event you are hosting.

Whiles SoCap does not provide event logistics, driving awareness, attendees, sponsorship or other event collateral can be provided.

●

Conceptualize & Design PDF’s or Videos for + + + + + + +

+ ●

Sponsorship Attendee / Employee Registration Menus Event Pamphlet (Itinerary, Speakers, Sponsors) Entry or at the Table Presentations & Highlight Videos Give Away Bags Overview / Sizzle Reel

Social Media Management + + +

Event Page & Details Photos Posts and Sponsorship

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

66

Design - Onsite Graphics + Design ONSITE GRAPHICS & COLLATERAL FACELIFT Elevate the graphics across the location from collateral and PDFs to wall designs and TV videos playing in the background.

●

Facelift to existing Collateral and/or Design of new

●

Flow of Customer Experience & Design of Space +

iPads and use of Floors/Walls for design/messaging

●

Graphics Animations, Branded Videos on TVs throughout

●

Progressive, Brand Consistent Wall Graphics that POP

●

Graphic Design & Formatting Campaign to: + + + + + + +

Bus Shelter Graphics, Wind Frame Signs, Sidewalk Graphics, WMATA Station Signage Light Pole Banners Airport, Light Rail or Bus Wall Graphics Airport Bins

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

67

Collateral - Case Studies & Narrative CASE STUDIES & TEMPLATES Capturing the narrative of a project from beginning to end and presenting a compelling and meaningful story is very impactful to new prospects, SoCap can strategize, capture, and create this collateral.

●

On Site Photos - 15 to 25 Touched Up Images

●

Master Template to Input Photos and Location Specific Content

●

+

History / Why

+

Design Process

+

Build Out

+

Review & Opening

+

Satisfaction of Employees & Testimonials

Input Copy and Content into and Prepare PDF to be Print and Web Ready

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

68

Text Communication + Engagement AUTOMATED TEXT BASED SERVICES to GUESTS/CLIENTS Automate communication and guest relations through text messages for the most common workflow. Streamline reviews, scheduling, and common questions like parking, check in notifications, and reminders with ease.

● ● ● ● ●

Review Marketing Guest Messaging Guest Surveys Reputation Management Message Cross Departments

Additionally, streamline processes such as:

● ● ● ● ● ● ●

Client Reminders before Visits WiFi Password Reminders Personalizing Guest Experience with Surveys Schedule outreach messages or one-time broadcast messages Internal Communications about Clients or To Do’s Guest Notifications for leaving Reviews Live Chat software on your Website

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

The following are the top 3 we recommend: TrustYou

Kipsu

Whistle

69

Digital Marketing - LinkedIn Outreach (Automated) LINKEDIN OUTREACH - CAMPAIGN & MANAGEMENT Build a template and preferred audience for outreach, growing connections, engagement, and business via LinkedIn Sales Navigator.

●

Target contacts by sending personalized invitations to 2nd & 3rd contacts by honing in on + + + +

Title / Position Location Size of Business Groups Involved with

●

Auto-mailing system, Auto-Responder, Sequential Messaging to 1st Connections - automatic follow up in 1, 3, 5 weeks with messages, content or “good-bye” message

●

Endorse contacts automatically to get endorsements in return

●

Powerful Lists manager - allows to build your own lead Generation funnel and avoid intersections between campaigns

●

Auto message around Birthdays, Business Anniversaries, etc

* LinkedIn Sales Navigator Required. Cost not included in this scope of work

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

70

Traditional Marketing Reach the masses through broad exposure with a modern, trackable twist to traditional media marketing.

+

RADIO

+

REFERRAL & RETENTION

+

TV SPOTS

+

FLIERS & MAILERS

+

MAGAZINES

+

TRADESHOWS & CONVENTIONS

+

BILLBOARDS

+

AIRPORT BINES & BANNERS

+

NEWSPAPER

+

LIGHT RAIL & BUS STOP GRAPHICS

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

71

Signage - Design & Collateral CONCEPT & CREATION Strategize, Design, and Oversee Production of Promotion & Collateral associated with the Campaign to Appropriately fit the Delivery Method and Location.

●

Strategy & Concept Creation

●

Graphic Design & Formatting Campaign to: + + + + + + + +

Bus Shelter Graphics, Wind Frame Signs, Sidewalk Graphics, WMATA Station Signage Light Pole Banners Airport, Light Rail or Bus Wall Graphics Airport Bins Etc.

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

72

Traditional Marketing - Retention & Referral Strategy RETENTION & REFERRAL STRATEGIES Consumers will come for what they initially need. How to keep them and keep them in the network of products, as well as being a brand advocate and referring friends is all about brand loyalty. We help develop strategies to build client referrals & revenue.

●

Cross Service Promotion - keeping them in and around the alternative products offered + + + +

●

Text-based Reminders Schedule Invites Group Events Facilitated from and by Customers Promo Codes

Promos for Lead Generation: + + + +

Refer a Friend - Rewards & Social Influence Gamification Techniques Social Impact / Philanthropic Contribution Etc.

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

73

Traditional Marketing & Public Relations Digitally Track your Traditional ROI Historically it was very tough to track your traditional marketing ROI, if at all. With new techniques and tracking mechanisms we can reallocate budget where it is succeeding, removing waste, and driving more loyal sales.

Traditional Marketing ● ● ●

Digitally Enhance Traditional Campaign Designs to Track Success & ROI of Converted Visitors & Paying Customers Gain Campaign Intelligence to see what Outlets, Locations, Promotions, Markets or Distributors are Most Successful Negotiate Best Deals for Online Display Placement of Ads

Public Relations ● ● ●

Position the Brand to Earn Media from a Relevant Industry Outlet Leverage Eared Media for Brand Authority Across Channels Track Engagement, Conversions, and Distribution Placement of Campaigns and Press Releases

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

74

Digital Marketing - Public Relations PRESS RELEASE / NATIONWIDE ANNOUNCEMENT Increase Media and high domain authority links while building credibility of the brand by being featured in recognizable media outlets.

●

State or Industry placed Press Release upon the Launch to Strategically position the Brand as a Leader in your Industry

●

Build Relevant Backlinks to site - will drive Traffic and allow for you to Capture Media Links

●

Feature in an “As Seen On” carousel that creates immediate validation to consumers

+

Media Capture Report for Media Link Pickups

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

REPORTING EXAMPLE

75

Traditional Marketing - Radio RADIO - STRATEGY + RECORDING + PLACEMENT Reach the masses through local radio stations and compelling 15 or 30 second spot that drive brand awareness!

Creation of Media ● ● ● ● ●

Strategy of Campaign Concept Translation into Actionable 15 - 30 second spots Storyboard / Wireframe Intro, Content, and Call to Action Identify Talent for Voice Over Record & Master Audio - Prep for Radio

Distribution / Airtime ● ● ● ●

Suggested 2-3 Stations at a Time Align with Stations of Ideal Target Customers Explore Additional Promotion by Radio Hosts Associated Costs for Ads

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

76

Traditional Marketing - Billboards DESIGN + PRODUCTION + PLACEMENT Reach the masses through high-traffic spots where we place incredible creative to drive thousands of impressions a day and brand awareness!

Creation of Designs ● ● ● ●

Strategy of Campaign Concept Translation into Design in AI Scalable File Review & Modify Revisions Master & Prep for Print

Posting of Billboard ● ● ●

Negotiation of Pricing, Location & Time with Media Outlet Print Billboard Launch Billboard in conjunction with other Advertising

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

77

Traditional Marketing - Magazines & Media DESIGN + PRODUCTION + PLACEMENT Reach the masses and ideal target market through identified industry and national media and magazines with featured articles, ads, and content where we drive impressions and conversions to the app.

Creation of Media ● ● ● ●

Strategy of Campaign Concept Translation into Design / Ads Review & Modify Revisions Master & Prep for Print

Publication ● ● ● ●

Identity Ideal Outlets for Ads / Media Negotiation with Editors and Outlet Target Location, Times, and Costs Send Files & Launch Media

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

78

Traditional Marketing - Television Ads DESIGN + PRODUCTION + PLACEMENT TV - Local Stations & Deals Reach the masses through traditional television, primetime TV, and digital TV like Hulu, HBO, Amazon and others to drive local or national impressions and brand awareness to a target audience of viewers!

Creation of Media ● ● ● ● ● ●

Strategy of Campaign Concept Translation into Actionable 15 - 30 second spots Storyboard / Wireframe Intro, Content, and Call to Action Identify Talent for Voice Over & Shoot Shoot & Record Video Post Production - Prep for TV / Digital

Distribution / Air Time ● ● ●

Suggested 2-3 Stations of Targeted Viewers Launch for 2-3 months Target via Digital Outlets & Programmatic Marketing for better Engagement and Relevant Impressions

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

79

Employment Branding - Capabilities +

Internal Branding & Positioning

+

+

Candidate-to-Employee Experience

Culture Building & Integration Strategies

+

Internal & Corporate Communities

+

Top Talent Targeting & Acquisition

+

+

Career Marketing - Entry Level

Mentorship Training & Leadership Development

+

Hyper-Attractive Culture Creation

+

Culture & Value Videos

+

Retention Strategies

+

Employee Photos & Testimonials

> View PDF about How to Create a Hyper-Attractive Culture < CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

80

Employment Branding - Capabilities CANDIDATE TO EMPLOYEE EXPERIENCE ● ● ● ● ●

CAREER MARKETING (Entry Level to Internal Promotions)

Candidate Experience Journey - From Job Listing thru Onboarding and Promotions Messaging & Positioning to Attract A-Level Industry Talent Career Portal & Hiring Journey Associated Company Collateral for Candidates (ie PDF, Culture Videos, Brochures, Job Fair Booths) Retention & Cultural Development Strategies

● ● ● ● ● ● ● ●

Mentorship & Leadership Training Strategies Internal Branding & Positioning Upward Mobility & Career Acceleration Tracks Tailored Rewards & Compensation Programs Social Capital Incentives & Promotions Women’s Leadership & Rising Tracks Micro-Learning & Peer Recognition Virtual Reality Training & Onboarding of Skills

TOP-TALENT TARGETING & HIRING (DIRECTOR TO C-Suite) ● ● ● ●

Culture & Value-Added Positioning Custom Candidate Experience Paths Intensive Recruitment Methods Talent Assessment with Green Peak

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

> View PDF about How to Create a Hyper-Attractive Culture <

81

Employment Branding - Culture Development HYPER-ATTRACTIVE CULTURE CREATION ● ● ●

Understanding & Integrating Mission, Vision & Values throughout Company & Processes Creating Unique Cultural Activities to Company Capture & Share Internally & Externally Online

RETENTION & ENGAGEMENT STRATEGIES ● ● ● ●

Mentorship Coaching & Integration Leadership Training Unique Rewards & Promotion Strategies Custom Employee Value Added Activities & Strategies

INTERNAL & CORPORATE COMMUNICATIONS ● ● ●

Messaging & Positioning for Content Creation & Distribution via email, text, video, or VR Integration in Meetings, Retreats, Off-Sites and more

MENTORSHIP TRAINING & LEADERSHIP DEVELOPMENT ● ● ● ● ●

Mentoring Advisory Services & Resources Custom Curriculum and Content Development Program Development & Management Training Speaking

CULTURE BUILDING & INTEGRATION STRATEGIES ● ● ●

Micro-Learning & Peer Incentives Onboarding & Training with Virtual Reality (VR) for Deeper Learning & Efficient Skill or Process Recall Events, Activities, and In-Office Strategies

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

82

Employment Branding - Video Production CULTURE & VALUES VIDEOS

Branded with Video Buffers, Logo, and Website on Endscreen and Optimized on YouTube under Brand Channel ●

Client & Employee Testimonials - 30-90 Seconds - Interviews & Testimonies in one Review Reel for Website & Social Media

●

Staff & Culture - Up to 90 Seconds - Showcase and Highlight Employees and the Company Culture for Future Employees and to Show Clients what they have to say about the Brand

● ●

Brand Overview - Up to 120 Seconds - Sizzle Reel with B-Roll Footage of Brand for Website & Social Media - Shot Onsite

EMPLOYEE PHOTOS

Coordinate employee photos for headshots, events, & marketing collateral. This is a project-based scope of work that will be bid on separately based off on number of employees, timing of event, & quantity of final photos are edited. Touch ups & photo editing is included with uploading photos to the website. ●

Headshots - Brand consistent photos of new employee headshots can be captured on a Monthly or Quarterly cycle.

●

Events - Photography and Videography for an event Sizzle / Promo Reel for social media purposes, internal or external distribution or promotion of the event in the future. Use and promotion of the footage / assets is important to define to capture appropriate footage for the narrative and promotion.

●

Marketing Collateral - Whether for Employment Branding to new prospects or current employees, to External Marketing & Partnership opportunities, video & photo content is extremely powerful at capturing and representing a company's culture.

Social Media 30 - 60 second Spots - Facebook and Instagram videos that tell a story and show a lifestyle to engage the audience

See EBI Core Corporate Values Here

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

83

Engaging SoCap’s Services 90-day Rolling Contracts We offer the follower services on a 90-day rolling contract:

+

Email

+ Search Engine Optimization

+

Content Marketing

+ Social Media Management

+

Paid Ads

+ Review & Reputation Management

+

Fractional CMO

+ Employment Branding

Project Based Work We offer the follower services as one-off projects with flexible payment schedules:

+

Copywriting

+ Photography & Videography

+

Branding & Graphic Design

+ Website Design & Development

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

84

Key Differentiators PROPRIETARY PRACTICES: Conversion Focused Integrated Marketing

3-month Rolling Contracts

Employer Branding

Benefits of working with SoCap: +

NO Long-term Contracts, Instead 90-day Rolling Contracts

+

Conversion & Performance Oriented per Marketing Channel

+

SEO License & Direct Submissions to Search Engines (don’t “test” clients for methodology)

+

Google Certified Partner & Monthly Reports Tracking Progress of SEO Ranking Gains & Content Distribution

ABOUT SOCAP AGENCY

85

PORTFOLIO - RELEVANT WORK SAMPLES VIDALUZ DEVELOPMENT Needing an Agency of Record to be able to bring their vision to life, VidaLuz sought a partner that could build their brand foundation for their fund and subsequent holistic and sustainable hotels, micro-communities, products, and brand extensions. CASE STUDY...

DREAM WEAVER DIVE AND TRAVEL Seeking a facelift to present a more luxurious and user-friendly website for guests, Steve Weaver came to us to be able to develop a stunning website that not only drive more trip bookings but supports their partnering hotels around the globe. CASE STUDY...

GREEN PEAK PARTNERS Hired by Green Peak, a human capital-focused company, to increase the ability to attract top candidates from Harvard, Stanford and Wharton through Employment Branding. Created full new website, Developed Careers Page, culture videos, and content to drive engagement and inquiries. CASE STUDY...

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

86

References - What they’re saying...

"SoCap has consistently amazed us with their creative talent and ability to authentically represent our brand. They gave a personality to our marketing that truly reflects us to our clients and future consultants on the web, with videos, and brochures. We deal with Fortune companies across the globe yet are continuously impressed with SoCap’s vision and execution. They are not the biggest, just the best."

JP Flaum - Green Peak Partners

“We have had an amazing experience with the SoCap team. From our initial conversations to our company launch it has been a great process.

We could not have done it without them. Eternally grateful.”

Brandon Stewart - Nereus Technology

“Having worked with SoCap as part of the LoDo District, Inc., I've been extremely impressed by their professionalism and creativity. With an organization like ours, there is often many moving parts, and many individual board and committee members involved in any advertising decision.

I know firsthand that this can sometimes be frustrating to a company, and in previous jobs, I've seen other marketing agencies buckle. Not so with SoCap! They've been patient, innovative, and eager to work with us from day one, and their expertise with the new, young Denver is unparalleled. The LoDo District is fortunate to be working with them, and we look forward to a long history together!”

Mindi Wardell - LoDo District

CAPABILITIES DECK // SOCIAL CAPITAL AGENCY

87

We look Forward to working together! www.SoCapAds.com Resources

info@SoCapAds.com YouTube