8 minute read
Seen and heard
Tap to Donate with SuperValu for AsIAm
With the help of TikTok famous Irish dancing group Cairde, SuperValu and AsIAm encouraged the nation to ‘Tap to Donate with SuperValu for AsIAm’. As part of SuperValu’s ongoing partnership with AsIAm, Ireland’s national autism charity, a fundraising drive took place in all SuperValu stores from 23-25 September. SuperValu encouraged customers to simply tap to donate €2 at tills when making any purchase to help raise much-needed funds for AsIAm. Money raised over the three-day fundraising drive will support autism inclusion through the work of the organisation and a new SuperValu-AsIAm community support fund.
Cairde has created a video for the campaign to encourage people of all ages across to get involved. You can watch the video on Cairde’s TikTok channel or on its Instagram. To donate online, visit asiam.ie/donate.
SuperValu took home a massive 100 award wins at the 2021 Great Taste Awards making it, once again, the top performing Irish supermarket at the world’s largest and most trusted food and drink awards. SuperValu’s wins include 49 products from the Signature Tastes range, solidifying its position as the number one premium range for taste and quality in an Irish supermarket. SuperValu took home three 3-star awards this year and an additional 26 awards on its 2020 wins, making it Ireland’s most successful supermarket at the awards once again.
This year SuperValu’s Signature Tastes Irish Hill Lamb Rump Roast was awarded 3-stars, making it one of the highest ranked products from an Irish retailer. Other 3-star winners include the Signature Tastes Riojan Chorizo Cular and the Signature Tastes Irish Hampshire Easy Carve Ham Fillet.
Other winners at the event included the Signature Tastes Kevin Dundon Christmas Pudding, Signature Tastes Sicilian Lemon Yogurt, SuperValu Lamb Rack, SuperValu Sour Cream, The Happy Pear Lovely Basil Pesto and the Signature Tastes Freshly Squeezed OJ. A new initiative designed to take the uncertainty out of waste segregation for businesses has been launched by MyWaste, Ireland’s official guide to waste. This government-funded initiative provides a free, extensive, suite of signage and training materials to help workforces make accurate recycling decisions.
This will assist Irish businesses to achieve greater circular economy performance through increased recycling and composting rates. A waste characterisation study by the Environmental Protection Agency (EPA) shows that 70% of recyclables and materials suitable for composting, are currently lost through the general waste stream. Targeted materials (those suitable for recycling) accounted for only 60% of the materials in the mixed dry recycling bins, with food waste among the contaminants.
The study found that by improving waste segregation practices, businesses could divert up to 350,000 tonnes of waste from the general waste stream annually.
Speaking on behalf of the Regional Waste Management Planning Offices, Kevin Swift, Connacht Ulster Region Waste Office said: “This initiative will empower small and medium size businesses, particularly those in the retail, hospitality, manufacturing and corporate sectors, to further improve how their waste is managed.”
The toolkit is free to download or order from www.mywaste.ie/business/.
Five local Irish food producers have been chosen from 290 Food Academy suppliers and are being showcased in SuperValu stores nationwide over a three-week period. The producers are part of SuperValu’s Food Academy programme that is run in conjunction with Bord Bia and the Local Enterprise office.
Since 23 September, each of the five producers have been able to see their products on sale across 150 SuperValu stores around Ireland. The five companies chosen for nationwide distribution include Blakes Always Organic from Co. Leitrim; Little Thai Kitchen from Co. Waterford; Feighery’s Farm from Co. Tipperary; Hassetts Bakery from Co. Cork and The Sweet Potato Pizza Company from Dublin. The products selected demonstrate the quality and range of choice that the food entrepreneurs of today are creating and delivering to shoppers across the country.
The Food Academy programme currently supports 290 Irish food and drink producers, making their products available 52 weeks of the year in their local SuperValu stores. In 2020, there was a 15% growth in SuperValu Food Academy sales, with participants delivering €28m in retail sales.
Adam Harris, AsIAm CEO and Irish dancing group Cairde help launch Tap to Donate for the autism charity MyWaste helps workforces make accurate recycling decisions
SuperValu retains Ireland’s most successful supermarket accolade Your business waste easily sorted!
Five Food Academy producers to be showcased in SuperValu stores nationwide
Squeezed OJ.
SuperValu’s wins wins include 49 49 products products from the the Signature Tastes Tastes range The five producers have their products on sale across 150 SuperValu stores around Ireland
Britvic Ireland managing director Kevin Donnelly proudly accepting Britvic Ireland’s Origin Green Gold Membership 2021 plaque
Britvic Ireland has been awarded Origin Green Gold Membership for 2021, joining a committed group of leading food and drink companies who have been recognised and celebrated by Bord Bia’s Origin Green programme for excelling in their sustainability targets and demonstrating best-in-class environmental performance among their peers.
Since first achieving Origin Green accreditation, Britvic Ireland has made major breakthroughs in sustainability across all areas of the portfolio including reducing waste and water, supporting packaging circularity, reducing sugar by 43% per serve and supporting local communities.
Kevin Donnelly, managing director Britvic Ireland, paid tribute to the team effort involved in achieving the award. “It’s a privilege to receive gold accreditation and recognition of the hard work of the whole team at Britvic Ireland,” he said. “We have set exacting sustainability targets, which are transforming every aspect of our business. This award gives us encouragement that we are on the right path to achieving our goals.”
Deep RiverRock has been making waves with its new-look 100% recycled bottle. The brand first launched its full recycled 100% RPET across the total portfolio back in 2019.
The brand continues to grow market share as the second largest impulse water brand on the island of Ireland. Thanks to continued modernisation and premiumisation, Deep RiverRock now proudly launches a new strategic direction and brand platform – Nice One!
The new brand campaign will show how choosing the Deep RiverRock 100% recycled bottle is a Nice One! Deep RiverRock will use a new brand character, Tony Cantwell, to remind us all of the positives in everyday life situations.
To deliver the Deep RiverRock brand message, the new ‘Nice One’ campaign went live in September, led by a heavyweight TV campaign on RTE, Channel 4, Virgin Media and Sky, together with a number of video on demand platforms. The campaign is further supported with new packaging, digital, out of home, experiential, social, PR and shopper activity.
Along with the new brand platform coming, the Deep RiverRock 500ml flavoured water range has had a fantastic summer, with the launch of three new Immunity Defence SKUs, Deep RiverRock flavours have seen both ROS and share growth across the island. Centra claimed 47 accolades at this year’s 2021 Great Taste Awards, making it the number one award winning convenience retailer in Ireland.
The ‘Inspired By Centra’ range took home 17 wins after being tried and tested by a panel of over 500 experts. Award-winning products from the Inspired by Centra range include Angus Striploin Steaks, Centra Rotisserie Chicken and Centra Tomato and Mozzarella Sourdough Pizza. Other products to receive awards were Superquinn Sausages, Centra Butter and Centra’s Sultana Fruit Scone.
Speaking about the achievement, Ian Allen, managing director, Centra said: “We are absolutely delighted to be named the top winning convenience retailer at the Great Taste Awards. Being awarded with 47 accolades at such a prestigious event shows the commitment Centra makes in offering quality Irish products to our shoppers. This is a fantastic achievement and one that we’re exceptionally proud of.”
The Great Taste Awards, organised by the Guild of Fine Food, is the world’s largest blind tasting awards and the acknowledged benchmark for fine food and drink.
SmartWall is a unique configurable work station that combines bulk storage shelves and productivity grids and accessories. The primary purpose is to keep workspaces organised and free of clutter. When used above a work table or workstation, the tools and supplies can be kept off the work surface to improve cleanliness and overall productivity.
The use of the system around and above sinks, work tables, and equipment will keep these areas cleaner and more organized. SmartWall can become an integral part of everyday operating processes to improve efficiencies and ultimately the return on investment (ROI).
Metro wall shelving configurations can be ordered in single shelf options, multiple shelf units, and side-by-side connected wall mount units for larger areas. These durable wall shelving units are designed to hang on the wall and customized to create the exact layout you need. They can be placed at any height to keep supplies within an arm’s reach of staff members. Made from durable, rust-resistant materials, these industrial wall shelves will fit several needs in your facility. Chrome plated, Metroseal rust-resistant epoxy, and Type 304 stainless steel options are available to address different environments. ■
